Posts Tagged ‘Sam Zell’

“Insulting” – Local News Report on “Mobile Home” Fire Underscores Why Terminology Matters

August 7th, 2018 Comments off



A local news story of a “mobile home fire” on I-20 underscores why the terminology issue matters.


Before diving into the local media report to see the lessons learned, let’s examine part of a detailed statement from a multi-decade manufactured home professional.


Because it very much relates to this issue.

It was an off-the-record remark, and the key part reads exactly as follows, with only the brackets added for clarity:

You [MHProNews/MHLivingNews] have to give us – and the rest of the owners out there – a break on the “terminology”. I agree that we should try to elevate the industry, but you know as well as I do that you cannot reach anyone with the name “manufactured home community” as nobody Google searches for that term. It’s marketing suicide. It’s like pretending that the average American wears a tuxedo to dinner just because we want them to. Until some other term becomes the standard for our product line, there’s no way we can use any term that is not the #1 on searches. We did not create this fact, decades of time and millions of Americans did…I think any term but “home” is frankly insulting.”

There is no doubt that the search term “mobile home” scores far better on Google than “manufactured home.” Take a look for the proof.



Then compare the search term for “trailer house” to “manufactured home,” shown below. Sadly, its not ideal either, but per Google it is improving.  But do those trend lines from Google make that message writer correct?  Let’s look deeper before we answer that question, because common sense and doing what’s right may surprise you.



MHLivingNews reported on the trend in the rise of the use of the term “mobile home” and “trailer house” in a research study by Foremost, found at this linked report below.

Foremost Report: Manufactured Home Customer Survey and Market Facts

Does that mean that we as industry professionals should abandon the effort?

The chart below reveals that a steady efforts in recent years by forward thinkers and doers in the industry are starting to pay off.

The use of the term “manufactured home” was trending down for several years, as you can see below.  But in the last few years, the use of the term manufactured home is finally trending up.  The second side-by-side trend line above reveals the term manufactured home is starting to surpass the term “trailer house.”

Those facts from Google suggest that more efforts are needed.  But the steady efforts of those who use the correct terminology already are demonstrably working.  The opposite of trying to correct the problems would be to abandon the effort, as some mistakenly believe should occur.  You’ll see why reason, facts, and emotions are all reasons why this effort ought to be accelerated, not quit.



MHProNews is a data, common sense, and an evidence-based trade publisher. This graphic proves that the existing efforts are bearing fruit. The principle of prove one applies. Thus, more effort is needed. BTW, do you notice that this improvement is occurring during the time after MHProNews, and MHLivingNews began to push on the terminology issue?  Clearly others do too.  This is a job everyone can do their part to repair. 

A look at a quoted reply from the publisher of MHProNews and MHLivingNews to that industry professional provides the relevant response.

RE: “Terminology.  This is not a killer between us, but I respectfully disagree.  You said it yourself.  The ideal is home, but the practical is manufactured home.  All you have to do is what Realtor did in their [white] paper.  You say, people call it ‘trailer house, mobile homes, and trailer parks.’ [Indeed] Some of them [the homes being described] ARE trailers and mobile homes.  But since June 15, 1976, its manufactured homes.  No mobile homes since that date.”

We do that [in marketing work for others and for our own platforms], “Realtor does that, and you can get the marketing/SEO mileage that way too.”

With all due respect to our publisher, L. A. ‘Tony’ Kovach could have clarified a few points.

How so?

Obviously, the best of all possible worlds is to have each of those terms found on your website.


  • if someone is searching for “mobile home,” make it easy for them to find you.
  • If someone is searching for “manufactured home,” you certainly want them to find you.
  • If someone is searching for trailer house,” make it possible for them to find you.
  • But that should debatably be done as Realtor, MHProNews and MHLivingNews do it, educationally explaining the terminology while using it.

One would think that Equity LifeStyle Properties (ELS) and others that use terms like “Village,” “Estates,” “Community” recognize that home owners don’t want to have the terminology of “trailer” attached to them.


Photo of Sam Zell, credit, MHProNews. ELS Logo, photos are provided under fair use guidelines.

MHProNews reported it, but we didn’t make it up.  Third-party research suggests that one of the ‘turn offs’ for millennials to manufactured homes is precisely the terminology “trailer.”

Millennials don’t like it.

Why turn-off the largest home buying demographic group by saying mobile home or trailer house?

So why would you or anyone use that term, other than to explain that it doesn’t apply to a manufactured home?  And that the cut off date when manufactured homes were born occurred on June 15, 1976.


You could fit the square footage of some of those old trailer houses into the living area of a modern manufactured home.

But here is a brilliant and succinct use of terminology that the NFPA – the National Fire Prevention Association – used.


This is not a perfect definition, but it is clarifying. There have been no mobile homes built in the U.S since June 15, 1976, which is the date that the HUD Code for manufactured homes went into effect. Learn more, click here.

And that is just how simple it can be for anyone who wants to maximize both education and SEO.  Quote the NFPA, and reference it to MHLivingNews.

That one-two punch gives your comments two sources of third-party credibility.  We’ve done this, coached this, and know that when done properly, it works.

And guess what?  That’s what people frankly want anyway.  In the U.S., or Canada, people don’t like the term trailer house. They don’t like it in Australia either. There are very few manufactured homes in Hawaii, which could be a perfect place to prove what the future of manufactured housing could be.  But the term ‘trailer house’ dogs those on the islands who want to bring HUD Code homes there.

Mobile home is not an accurate term either, as Steve Duke explained succinctly in the quote cited below why the nomenclature matters, which he gave on-the-record to MHLivingNews.


The terminology matters because the terminology determines the construction standards a home was built to,” Steve Duke, LMHA.


Why Terminology Matters, Local Media Report

Traffic was blocked on Interstate 20 Westbound near Ruston [LA] due to a mobile home fire,” said KNOE.

According to the Ruston Fire Department, a mobile home being moved caught fire while on Interstate 20. The fire department was able to contain the fire,” said the report. The visual evidence suggests that this was in fact a mobile home, and not a manufactured home.


Mobile home fires are in the news on a routine basis. It is one of several reasons why the industry MUST teach the public the difference in terminology, because it makes prospective home buyers feel safer when they buy a manufactured home, vs. a pre-HUD Code mobile home.

The reason why terminology can matter is what occurred in the battle waged in Ohio.

Recall that their Governor John Kasich weighed in on an effort against the industry and their home owner associations, claiming mobile homes were less safe in a fire.  What the governor was being deceptive or ignorant on is that the pre-HUD Code mobile home safety issue had been remedied by the national manufactured home construction and safety standards.  That fix took place 4 decades before the issues in Ohio came to a head.

That powerful fact is one of numerous reasons why the precise terminology matters.

In this specific KNOE report, local media got it right, because the fire fighters called the charred unit by its actual proper name.

With all due respect to Stacey Epperson, who has previously said that “a home is a home” and there should be no other terminology, like “mobile home,” “trailer house” or “manufactured home” used. That’s nice, but arguably unrealistic. A home that is born in a factory on a chassis – and that running gear is often used just once or twice – and then is rarely if ever moved again. Was that home born before of after June 15, 1976? Did it exit the production center with or without a red HUD Label, which is makes it earn the title of a manufactured home?  Those details matter.  The standards the home was built to matter to that homeowner, the neighbors, to the industry, and a nation seeking an affordable housing solution.


Stacey Epperson, credit, Next Step.

Education is an answer that could bring tens of billions of dollars annually in more retail sales to the industry.  That education can and should be done locally, regionally or nationally. See the related reports, linked further below.

Mobile homes are more fire prone, while a manufactured home is as safe as a conventional site built house statistically. That’s a reality that requires names, facts, and definitions.  That reality is the one that caused the NFPA to do their study, referenced above.


Here is another reason why definitions and proper terminology matters.

Easy doesn’t pay well,” says Sunshine Homes President John Bostick.  It may be hard work – at first – to change habits of how we call things. But changing terminology was accomplished during the civil rights movement.  It was the right thing to do.  It needs to be done to advance the manufactured home movement, because that’s the right thing to do too.


Reviewing Another Reason Terminology Matters

Here’s another reason why it matters.  This local media report, whether they knew it or not, got it right. That house that burned wasn’t a manufactured home.  It wasn’t a trailer house.  It was a pre-HUD Code mobile home, as an expert can tell by looking at the photo from the local media, shown above.


To see the Ultimate Manufactured Housing Infographic, click here.

The public and millions of manufactured home owners don’t want to be known as trailer trash.  The industry can and must lead on this issue.  It is as simple as it is laid out herein.

If the

  • Manufactured Housing Institute (MHI) wanted to fix this issue,
  • or if Berkshire Hathaway wanted to fix this issue, arguably either or both could make big strides in short order. Berkshire owns numerous newspapers. Berkshire could alternate the use of their various platforms to educate others in media, and the public at large.

So why don’t they?

But if the whole world did it wrong, is that a reason for you or your colleagues to do it wrong?

“What’s wrong is that we don’t ask what’s right.” – G.K. Chesterton. The tuxedo argument of that message writer is cute, clever, but it isn’t logical.  We don’t call a black man the n-word, as the Rev. Donald Tye Jr explained. Nor should we call a manufactured home a trailer house or a mobile home.


Two wrongs never have, and never will, make something right.  Experience shows that qualified people who are home shopping would rather buy a manufactured home, as opposed to a mobile home or a trailer houses.  The letters to the editor that pop up over the years often say the same thing.

Proper Definitions, Mobile Home, Manufactured Home, or Trailer House – Civil Rights, Respect, Public Policy, & Value Issues


The Bottom Line?

We as MH Industry business owners, investors or professionals need to elevate the discussion, not add to the confusion. Check out the linked related reports, below and above, to see more practical reasons why the terminology matters.

But that email from an industry professional was arguably correct in this sense.  A misuse of terminology is “frankly insulting” to millions of home owners, and thousands of industry professionals. 

Who agrees with that last point?  Mark Weiss, President and CEO of MHARR.


When did he say that?  At the same time others did in response to the outrage expressed in MHVille when an anti-Trumper used the term “trailer park trash” to describe three people who visited the White House.


See the full, original story, by clicking the image above.

When Frank Rolfe was still speaking publicly against MHI and their failure to engage with the media, he said this about Olbermann’s tweet.


See the entire article and other industry reactions, at this link here.

That’s “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third-party images and content are provided under fair use guidelines.) See Related Reports, linked further below.

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Related Reports:


“Fixing Our Industry’s Terrible” Public Relations, a Proven Strategy

“Thou Shall Not Steal,” $2 Trillion Annually Lost to Lack of Affordable Homes, Making the Manufactured Home Case

“Trailer House Trauma,” Fresh Look at Manufactured Housing’s Opportunities

“Trailers for Sale or Rent,” “Pencil Head, Its Not a Trailer Park,” Manufactured Home Rental Reality Checks

“Trailers for Sale or Rent,” “Pencil Head, Its Not a Trailer Park,” Manufactured Home Rental Reality Checks

June 11th, 2018 Comments off

Face on left is a still from the music video, below.

It’s classic Sam Zell. “Pencil head,” Zell would say to potential investors who didn’t completely ‘get it’ about what is known today as Equity LifeStyle Properties (ELS), “it’s not a trailer park.”


It’s not a trailer park. So true.


To see the quote from an exclusive interview with Sam Zell, click the link here or the image above.

But the song by Roger Miller, King of the Road,” provides an interesting glimpse at a historic period in MHVille that ought to be reconsidered. In decades long passed, there once weretrailer parks.”

Miller’s song opens with these lyrics.

Trailer for sale or rent, rooms to let, fifty cents.

No phone, no pool, no pets, I ain’t got no cigarettes

Ah, but, two hours of pushin’ broom

Buys an eight by twelve four-bit room

I’m a man of means by no means, king of the road…”

King of the Road” was like a battle hymn of affordable housing populists in the mid-to-late 1960s.


Make a habit of using the correct terminology.

Unlike the video posted above, those true trailer houses and mobile homes of that era were newer and nicer then. It wasn’t a scandal when Elvis Presley honeymooned in a mobile home.

Elvis & Priscilla Presley Honeymooned in this Mobile Home

As informed MH Industry professionals know, it wouldn’t be until June 15, 1976 that the first manufactured homes were built. That anniversary of the dawn of the manufactured housing era comes again, this week.

For some, as “Trailer House Trauma” dramatized, the trailers of yesteryear were often seen as cool, and classy.

“Trailer House Trauma,” Fresh Look at Manufactured Housing’s Opportunities

But over the years, somehow that higher degree of acceptability of mobile homes and trailer houses changed.

Part of the solution of the industry’s image issue today is to recapture its largely forgotten glory days.

To do so is both easy, and complex. For example, the industry must give every facet of pre-code mobile home owners – plus their early manufactured home evolutionary offspring – their well-deserved dignity and respect.

Affordable housing, then and now, ought to be celebrated.  Affordable housing can make even those ‘of modest means,’ King of the Road.”


What was accomplished previously in sustainable shipment levels, can clearly be done again.


Rediscovering Mobile Home Parks, and Manufactured Home Communities


To report a news tip, click the image above or send an email to – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

The mainstream media, researchers, investors, and politicos are discovering – or rediscovering – manufactured home (MH) communities (MHCs).

Part of the business model mix today is the notion of renting vs. selling HUD Code manufactured homes.

As the Glen Miller song lyrics reminds us, for decades there have been some who rented instead of sold units. Zell has suggested that rentals must be well managed, and kept marginal.

Arguably, renting homes was revived in part as a response to the flaws of Dodd-Frank, and how the CFPB under Richard Corday implemented the regulations regarding manufactured home financing.

The interview with Sam Landy, JD, from a couple of years ago, makes the point why seller financing was often dropped.  That’s explained in a report with a video interview linked below from a large community owner’s perspective.  Landy is also an attorney, which puts even more insight to the concerns that motivated their change to rentals. All of the linked reports can be read later for the added details, quotes, and color.


Sam Landy, UMH CEO, on Dodd-Frank and The Preserving Access to Manufactured Housing Act – S 682/HR 650


Manufactured Home Producers, Selling and/or Renting HUD Code Manufactured Housing

To dozens of factories, it doesn’t matter much if the manufactured home being shipped are going:

  • into a development where the home will be rented,
  • to a retailer who will sell the home,
  • or into one of hundreds of the estimated 45,000 land-lease communities from coast-to-coast where presently it will often be rented rather than sold.

Indeed, as yet another community operator told MHProNews recently, the ROI on rentals is strong.

UMH is one of several REITs or private portfolio operators who rent more manufactured housing units than they sell.

As Don Westphal said during a Manufactured Housing Institute (MHI) meeting, there are reasons to hope that renting homes may introduce a new wave of people to the manufactured housing industry. They may, he said, as a result buy later on.

While Westphal’s point might make sense in theory, the total shipment data doesn’t yet reflect that reality. Could it be made so?


In as much as a modest percentage convert from renting to buying, the potential exists.


Manufactured Housing’s Multi-Family Housing Opportunity?

There are no throw away or filler articles published on MHProNews. Each post or report exists for specific reasons. As the publisher, we admit that in hindsight, there are articles that we frankly might blanch at today that were published x years ago. But at that time, based upon what we then knew, we then-and-now have aimed for relevant topics.

As a result, industry professionals have always rewarded us with their time, and read about double the pages per visit than the average mainstream news websites get, per third-party data.  While the data has changed (e.g.: more traffic now than then), the prior video plug below makes the point.


MH Opportunities Knock

That’s said in part because there are significant opportunities to develop with manufactured housing, using more manufactured homes as rentals.

We’ve examined numerous issues, and scrutinized several themes over the years.  We’re refining insights into critical topics in the last 2 years. Each refrain is important-to-vital for the future of the sustainable growth of MH independents.

In an upcoming video interview, we have a retailer on camera who sold numerous residential style manufactured homes to a developer.

That developer using manufactured homes is reportedly renting the units as fast as he can get them in and properly installed.

Rephrased, a manufactured home retailer sold upscale models to a developer, not entry level ones, to be used for rental housing. Those residents who rent those sharp homes will be able to bring their family and friends over, to show them off with pride.

That in turn may fuel more of Westphal’s hope that rentals could lead to more sales.  It is one of several possible approaches, including the recent report on ‘reaching for the sky‘ with high-rise manufactured home towers.

High-Rise Manufactured Home Stackable Towers, Compete with Modular/PreFabs, Density at Lower Cost

The multiple-story manufactured housing Daily Business News report above spotlighted how the industry could be going vertical in more ways than one. The better-known expression for going vertical in MHVille is linked below, and can be read later for more depth of understanding.


Multi-Family with Manufactured Homes

The points noted herein are many, and some are nuanced.

On the one hand, factory-home builders ought to be doing 500,000 to a million new HUD Code manufactured homes a year.  Yet this year, the current estimates are that MH will finish with around 100,000 (+/-) new home shipments.  Ouch.


There’s plenty of evidence – decades of proof of concept – that manufactured homes can be rented or sold. It’s a matter of chutzpah, the 7Ts, and establishing systems that allow one to scale results.

For example, as new apartments are going up, the evidence reflects that they fill up fast.

Bob Sullivan in Credit, citing the Urban Institute stated in a Nov 2017 report that “Today, single-family rental homes and townhomes make up 35% of the country’s 44 million rental units, compared to 31% in 2006.” and Almost all the housing demand in recent years has been filled by rental units,” says Sara Strochak, a research assistant with the Urban Institute. She also states that single-family rentals have gone up 30% within the last three years.”

Line those facts up with single-family manufactured homes, and the light-bulb for large, upside opportunities should be going off more often.

So, occasions for MHVille investing and earning more are actually more widespread than some in the business may realize.


Why the Low Production Numbers?

So why aren’t more new manufactured homes being shipped?

The reasons are many. But about a decade ago, capital constriction – artificially, by failing to follow federal law, and other forces – caused hundreds of retailers and numerous factories to fail or sell out for less. Related resources linked below will have more details.

Smoking Gun 3 – Warren Buffett, Kevin Clayton, Clayton Homes, 21st Mortgage Corp Tim Williams – Manufactured Home Lending, Sales Grab?

But some of what’s gone wrong is perception.


We beat the drums on terminology in part because of two words. “Trailer trash.” How many people do you know that want to be known as “trailer trash?”


Millennials Need Affordable Housing, but “Trailer Park Boys” stigma slows Manufactured Home Acceptance


For example, we made numerous strategic efforts, sadly without any assistance from the folks in Arlington, to recast the discussion on the T-word.


Note, this graphic will be updated with the link to Rev, Tye’s comments, later today.

When is it appropriate to use the word “trailer?”


Isn’t this part of the antidote to the t-word issue?

When should the “T-word” be seen like the N-Word?


Tye explained that public housing – an entitlement – often yields addiction. Ownership vs. renting or living in “projects” leads to integrity, a view he likens to those of Dr. Martin Luther King, Jr.

The industry’s members and investors have several options to improve results. All of it should come down to a two words.

Compelling Education.”

Retailers, Communities, Developers, Financial Services, Producers and others must invest in education of their team, and the public. Those various forms of education must take place simultaneously.

That education must include a component that recognizes the dignity of our contemporary home buyers and residents.

That education must happen based upon facts, not hype.

The industry’s so-called leadership has arguably failed to make that case. It’s a reason why there are several alternative regional and national groups beginning to form to challenge MHI in the post-production advocacy.



Sam Landy was and is correct when he said that each company is responsible for its own marketing. Similarly, each operation is responsible for its own sales training program.

What is being “taught” by MHEI may have some value, but it clearly isn’t moving the industry’s needle, when making some common-sense comparisons, and reality checks.


The RV industry has sold rings around manufactured housing for years. Why? RVs cost more per square foot, and are a luxury item, not a necessity like housing. Thus, RV data, combined with the data from NAR’s Lawrence Yun tell us that manufactured housing could be doing a million new HUD Code homes annually, in a sustainable fashion.

Despite the evidence that MHI had a member company – ours, on the consulting side of our operation – that succeeded time and again at attracting the site-built buyer – sources say that MHI first attempted to sideline us, then tried to derail us.  It’s an outrageous conflict of interest, but per sources, not the first or the last.  But the question should be asked, why would they not spotlight that proof of concept?  Doesn’t MHI’s leadership want more growth?


Why did they spin and attempt to bury such behavior? Let’s see if they publicly answer that question, shall we?


Greener, Stylish Manufactured Homes – Hidden Facts in the Washington Post Manufactured Housing Narrative

The allegations herein, and those made by Marty Lavin, MHARR, and other voices in HUDVille are serious ones.

The facts reveal that manufactured housing could be doing far better.

‘Tip of Iceberg’ – Rick Rand; Marty Lavin, Communities have ‘No Confidence’ in Manufactured Housing Institute, New National Trade Group Announced

The most recent backstab at MHI member companies may be what some are calling the “new class of homes” scam. Producers, including MHI members, are disturbed by what Fannie Mae is doing, apparently with MHI assistance.

Fannie Mae Touts MH Advantage Program, But Manufactured Housing Association Slams Plan as “Illegitimate,” “Bait and Switch”


Congressional, Federal, State Investigations

This publication asked before that the minutes of the MHI GSE closed door meeting be revealed. We think it’s time for even more federal investigators to occur, plus state AGs to get involved. The link below mentions some federal investigations that are already underway.

The arguable failures at the Arlington-based national trade group are numerous.

Nevertheless, they continue to get the support by Berkshire Hathaway brands consistently. That fact belies any theories of mere arrogance, incompetence, collective low level of experience in MHVille, etc.

Put differently, Berkshire Hathaway won’t reward non-performance. Clayton closed roughly 100 of their own retail centers since 2011. Isn’t it reasonable to believe that the Berkshire brands in MHVille like what MHI is, and isn’t doing, and getting done?

Why would Jennison get his contracted extended at all? Several current and former MHI VPs have had less than favorable comments about Jennison’s abilities.  That’s simply a fact, repeatedly told to MHProNews.  So given the questions about the man, from his own office, why was he renewed? Or more to the point, why did he get a bonuses or a raise, per their IRS form 990?

Busted! “Failure Bonus” Paid-Richard “Dick” Jennison, CEO Manufactured Housing Institute-per MHI Document$

More than one attorney the Daily Business News has spoken with see potential grounds for civil actions and/or anti-trust case potential. Other legal claims may be possible, such as allegations of deceptive trade practices charges, interfering in contractual relationships, conflicts of interest, RICO, and other instances that could result in federal and/or state bureaucratic action.

Lawsuits for Triple Damages – Anti-Trust, Anti-Monopoly Law, Manufactured Housing, and You

It must be noted that those attorneys include those who are exploring class action or other claims on a contingency basis. Contingency cases mean that law firm must have a high degree of confidence in their potential case.

Will Berkshire Hathaway brands and MHI have a defense to mount? Of course. That’s what courtrooms, and the legal system are for, to give a civil battlefield for legally contentious concerns.

For over a year MHI and the Berkshire Hathaway brands in MHVille have declined numerous opportunities offered by MHProNews to respond in writing to the concerns raised, or to debate them publicly via video.  They fact that they won’t engage speaks volumes, doesn’t it?

The fact that Rick Robinson would not answer trade media questions in Deadwood, SD speaks volumes.

RickRobinsonManufacturedHousingInstituteMHIDailyBuisnessNewsMHProNewsDitto when Dick Jennison ducked out on a presentation scheduled weeks in advance.  He did so after we published a list of questions attendees should ask him during the Q&A.  That too should shout “what’s going on?” Even pro-MHI state association executives told MHProNews how suspicious that behavior by Jennison.


The Top Twelve Questions for Manufactured Housing Institute (MHI) CEO, Richard “Dick” Jennison

Manufactured housing has come of age.

The Ultimate Manufactured Home Industry Fact$, Data, and Insights – Bullets plus at-a-Glance Infographic

Manufactured homes are the solution to the affordable housing crisis that’s hiding in plain sight, as MHLivingNews spotlighted years ago. That slogan we floated is becoming a more common refrain in the mainstream media.

“The Solution to the Affordable Housing Crisis is Hiding in Plain Sight”

But until the debatable chokehold of Arlington, Knoxville, and Omaha are fully exposed and lawfully dealt with, consolidation rather robust growth may sadly continue.


See Smoking Gun 3.

That seems to be the unstated purpose of MHI.  That’s why we’ve editorially dubbed MHI the ‘Monopolistic Housing Institute.’

The foot must be taken off regulatory and capital brake peddles.

The Trump Administration has repeatedly shown that they’re doing its part. We pray daily that the administration won’t mistakenly allow some Berkshire Hathaway lackey to be named as the next administrator at the Office of Manufactured Housing Programs. The next administrator must be sensitive to the interests of independent producers, who are fighting against giants.


The affordable housing crisis is costly to tax payers. The regulations have for years been harmful to competing investors, and independent businesses, who create jobs in MHVille that make the American Dream possible for more good people.

The industry hasn’t sold trailers or mobile homes for more than 4 decades.

We need more industry voices willing to support the common-sense cause of fully enforcing specific, existing laws.

  1. The robust implementing of the Duty to Serve manufactured housing by the Enterprises.
  2. To do the necessary tweaks to FHA and other federally insured loans to break the Berkshire Hathaway finance grip, and
  3. to fully enforce the Manufactured Housing Improvement Act of 2000, including enhanced preemption.

Doing so will fully harness the power of manufactured housing to serve millions of Americans, with little or no tax payer subsidies. It’s a series of mutual victories, once the choke holds noted are removed.


YIMBY vs. NIMBY, Obama Admin Concept Could Unlock $1.95 Trillion Annually, HUD & MH Impact


The full implementation of the 3 points above could unlock some $2 trillion dollars in additional Gross Domestic Product (GDP), per third party research.

The case for contemporary manufactured housing advancement as the solution for millions of Americans is made above.  At the heart of the American Dream is the saying, “a man’s home is his castle.”

From the days of the 1960’s ballad King of the Road,” to today, the evolutionary solution is the same. Factory-built housing makes sense.

It is up to forward looking professionals to navigate the issues noted, to move manufactured homes up to meet the potential that Operation Breakthrough, Harvard’s Eric Belsky and a GSE – among others – said manufactured housing could achieve.

That’s why the billionaires want as much of the industry as they can get their hands on. ## (Coaching tips, marketing, sales, and management news.)

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Related Reports:

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

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FEDs, AGs, Law, Weaponized Gov’t – Business Risk, and Defense

May 29th, 2018 Comments off


There is in all communications efforts the risk of saying too much, or too little, when seeking to make an important point.


In an era when thousands of messages are heard or seen daily by the average American, the risk of tuning out news or issues that seem disquieting is real.

This report may appear to some readers who skim as a partisan column, but the point is non-partisan and far more nuanced.

Specific examples will be used to make broader points that are important for investors, business owners, and all others too.

Before we dive into them, a quote from Sam Zell, Chairman, of Equity Lifestyle Properties (ELS), which helps make the point on one of a blizzard of reasons why this issue of the law and its application matters to every investor and business professional.


See those quotes and more in two MHProNews exclusives on Zell, linked here, and here.


Equal Justice Under Law

Equal Justice Under Law” is a powerful slogan, and a noble ideal.

Justice, like affordable housing, ought to be non-partisan issues.

The words “Equal Justice” are etched in stone on some judicial edifices, plaques, and statues. To be meaningful, they must be etched into minds and hearts.

As an example, the Special Counsel Robert Mueller investigation of so-called Russian collusion with the Trump campaign is now seen by the majority of Americans much as President Donald J. Trump has defined it. Over half of those polled now see the Mueller probe as a partisan witch hunt. After a year and tens of millions spent by the special counsel, that reflects the reality with a majority, even though some 90 percent of big, mainstream media news reports have an anti-Trump bias or slant, per Vox and the Media Research Group. Yet, the president is still winning on that issue. Would that be true without his regular Twitter or video push-backs and counter-punches?

But the point here isn’t the president or Mueller, per se.  Rather, it’s as an example of how governmental power can be weaponized.

There are several people who are being investigated that are being driven to the brink of bankruptcy by federal officials associated with the Mueller investigation. That ought to be a concern to every American. “Michael Thomas Flynn is a retired United States Army Lieutenant General who served in the U.S. Army for 33 years, from 1981 until 2014. In January 2017 he briefly served as National Security Advisor to U.S. President Donald Trump,” says Wikipedia. Flynn is an example of one of those being targeted for something that Democratic Harvard Law professor emeritus Alan Dershowitz says is an investigation into an allegation that isn’t even a crime.

Flynn was charged, even though FBI interrogators said they saw no evidence of deception, and Dershowitz said there is no underlying crime involved.  Nevertheless, Flynn was charged with lying to the FBI.  His legal bills were overwhelming their family.

So, even though there are plenty of grounds for defense, Flynn has plead guilty to lying. Why? Some sources say it is because of the high cost of his legal defense. Others add that it was to protect a Flynn family member that the special counsel’s office was threatening to “squeeze” in a similar fashion.

Those are arguably un-American tactics.

But this could just as easily happen to you, your partner, or a colleague. It can happen unintentionally. It can occur even when there is arguably no citizen who has been harmed.

There was a claim by an author some years ago that there are an estimated one million laws and regulations on the books in the United States, at all levels of government.


Sam Zell and ELS had the money to fight back. But what about you, and your business?


Another author used as a theme in his book the notion that the average American has broken three laws each day. That means, you, family, friends, others could get the retired Lt. General Flynn treatment. You could be charged with an offense and be forced to pay the cost of defending against a potentially unjust charge.

This isn’t just a matter of what a federal or state attorney general’s office can do. The Internal Revenue Service (IRS) allegedly misused their power to target conservative groups, starting around March 2010, per Wikipedia. Lois Lerner has suffered little obvious consequences from that tragic recent chapter in our nation’s history.


Still from the second video, below.

If you or your business was unjustly targeted by prosecutors, the costs of a good legal defense could drive many into bankruptcy in a period of months.

People in government aren’t automatically angels. It’s a fallacy of those who believe in big government, with big bureaucracies.

The Fredric Bastiat video on this page teaches principles that are similar to those of America’s founders. Like American’s founders, Bastiat believed in limited government that gave maximum liberty to people, which in turn protected private property rights. Bastiat felt that law should routinely negate government power, as a check against an abuse of power.


We, the People

The founding founders created a system of checks and balances, precisely as a counter to government overreach.

But research indicates that in the U.S., most don’t know the Constitution, much less their constitutional rights. For example, the Annenberg Public Policy survey in Sept 2017 found that ”Nearly half of those surveyed (48 percent) say that freedom of speech is a right guaranteed by the First Amendment. But, unprompted, 37 percent could not name any First Amendment rights.”

Millions have little or no understanding of the historic reasons why the principle of constitutionally limited government matters.  That’s a recipe for an abuse of power by people in government.

The ultimate check on an abuse of government power is the citizen jury system.

A single informed juror can keep an unjust law, or a law that is being unjustly applied, from being enforced. They can do so by voting, “not guilty.”

Education, motivation, and a keen sense of curiosity for objective truth are useful in business. Those skills are also useful in society.

The power to tax, and the power to regulate, are the power to destroy.

Weaponized education, agenda journalism, and government overreach are among the reasons for voting for those who support limited government that operates within constitutional boundaries.

The entire notion of constitutional government is that it limits government power.  Legitimate government gets its power from the “consent of the governed.” But more than that, legitimate government protects life, liberty, and private property.


The 5Ws and the 1 H

Who. What. When. Where. Why. How.” They are the basic questions that must be answered by objective journalism. They are the basics of police investigations, and the core of all research. By all research, that means research by investors too.

That means they 5Ws and 1 H are – or should be – at the core of informed professional and investor question when probing any issue.

In an era where there seems to be clear examples of “Weaponized Justice,” everyone ought to be alarmed. Again, this isn’t a partisan issue.

There is a need to be informed, but a challenge of getting authentic information. That’s why analytical thinking is so important.

Take the time to understand. Encourage others to be informed.

Vote wisely for those who want to roll back bloated government, which can become weaponized.

Understand the Constitution and it’s principles.


Vote at the ballot box, and vote in the jury box. Every vote is important, but your vote as a juror may be one of the most powerful rights any citizen possess.


The well-informed citizen juror is a great check on potential abuse of power by simply being able to vote, “not guilty.” Someday, you or someone you know could be targeted by government overreach. Applied knowledge is an important tool to stop such abuse. ## (News, analysis, and expert commentary.)

(Third party images, and cites are provided under fair use guidelines.)

Related Reports:

“Death by Government,” Fascism, Communism, Socialism, ‘Big Brother,’ per Williams, Rummel and Owens

MHAction activists all reflect the fingerprints of left-wing, anti-business, pro-socialist thinking.

Behind So-Called “MH Resident Activists,” MHAction’s Kevin Borden, Anti- HUD Secretary Ben Carson, Manufactured Housing Industry Protests

The headline below is not to imply that only Democrats embrace such anti-property-rights notions.  Attention to the details are necessary in every campaign you, and your circle of influence can vote in.

Hold Your Wallet, More Democrats Openly Embrace Socialism, Plus MH Market Updates


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1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

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SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and

Sam Zell, Randy Rowe, John Bostick, Terry Decio, Joe Stegmayer, Marguerite Nader, Barry Noffsinger – Manufactured Home Industry Interviews

December 8th, 2017 Comments off


A Cup of Coffee with…exclusive interviews…

…they are back.

For a variety of reasons, MHProNews has held several dozen stories online, but in a secluded part of the website.

Now, they are back.

Here are the exclusive interviews that you can find right now on the home page.


Sam Zell, “The Point of the Spear” and “You’ve Got to Have Confidence” 


Sam Zell says “Our Way of Life is Very Much Threatened” 


A Cup of Coffee with… Randy Rowe


A Cup of Coffee with…John Bostick 


A Cup of Coffee with…Joe Stegmayer


A Cup of Coffee with…Terry Decio 


A Cup of Coffee with…Marguerite Nader


A Cup of Coffee with…Barry Noffsinger


We Provide, You Decide.” ©  ## (Programming, announcements, industry interviews, analysis, and commentary.)

Related: For marketing and other MH Professional Services, click here.

Note: Looking for our emailed MH Industry headline news updates?  Click here to sign up in 5 seconds.  You’ll see in the first issue or two why big, medium and ‘mom-and-pop’ professionals are reading them by the thousands, typically delivered twice weekly.

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SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for


Sunday Morning Weekly Recap Manufactured Housing Industry News June 18 to June 25, 2017

June 25th, 2017 Comments off

The New June 2017 articles on the home page are live, with the full line up on display at this link here.

If you’ve been super busy, traveling, have been on vacation, or are new to the Daily Business News  on MHProNews, welcome to our weekly recap of the Manufactured Housing Industry’s News, Tips and Views that Pros Can Use.” ©



Let’s start with what’s New on

At Death, What do You do with a Mobile or Manufactured Home?

Highlights of What’s New on and the Daily Business News





Saturday, June 24, 2017




Rendering of unrelated modular home in San Bernardino, for illustration purposes, Credit: Express Modular

City Expanding Affordable Housing

 Friday, June 23, 2017

The Homeless are Finding Benefactors in Many Cities

Skyline Investor Move$ Spotlight; Other MH Stocks, Broader Markets Mixed



Senior Staff Shakeup at the Manufactured Housing Institute (MHI)?


Are Americans Hunting for the Single Sectional Manufactured Home Alternative?

Competitive Enterprise Institute Grades Trump on Energy, Domestic Policies

 Thursday, June 22, 2017


Huge Loss to Affordable Housing Stock May Be in Offing

Residents of Green Tree Estates, l-r, Roz Bailey, Annabelle Bentley, Dianna Weys, Credit: Amy Reid-Surrey Now Leader

Investor$ Big Move$ – LPX Spotlight; Tricon, LCI lead, NOB, SKY Bleed

Free Resource for Retailers, Communities, Your Customers and Residents

Jana Kasperkevic, Tiny Houses, Manufactured Homes & Financing

USDA Celebrating National Home Ownership Month

 Wednesday, June 21, 2017


Fearful Residents Ask, “Are There Murderers Living Here?”

Modular Housing Scandal? HUD Investigating, Senator McCain Blasts, Wants Reforms

Insider Trades, UMH – Carlyle Surges, Skyline Slips

‘CFPB Rectal Exam,’ Congressman Stresses Need for Credit & Financial Reform, Manufactured Home Pros React



Is this MH Community Owner, Plus Thousands of Others, Unwittingly Waiving Rights Under Federal Law?

Tuesday, June 20, 2017


Summit Homes, Clayton Subsidiary, Donates to St Jude’s, Skyline JUMP$

Datacomp Releases Another JLT Manufactured Home Community – June 2017 Rent, Occupancy Reports, for Seven Markets



Posh, Massive New Manufactured Home Community Being Developed

War Talk Worries? How Is It Impacting Markets?

National Home Ownership Month, MSU Tornado Researcher-Mark Skidmore-Touts Manufactured Homes as “Great” Option


Monday June 19, 2017

SamZellEquityLifestylePropertiesChairmanRegulationsHarmSmallerBusinessResultConsolidationMHProNewsELS’ Sam Zell – Compliance Costs Destroys Smaller Businesses = Consolidation

Why Cavco Bought Lexington Homes, per Joe Stegmayer – CG, AMG, MHCV Up

Consolidation? Not just Manufactured Housing, Look at Banking – Similar Causes?

Starting Today, it’s Prosperity Now, CFED’s Rebranding

Michael Geller, Making a Home for Manufactured Housing, a Vision for America


Sunday Morning Weekly Recap Manufactured Housing Industry News June 11 to June 18, 2017


(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

Submitted by Matthew J. Silver to Daily Business News on MHProNews

ELS’ Sam Zell – Compliance Costs Destroys Smaller Businesses = Consolidation

June 19th, 2017 Comments off

SamZellEquityLifestylePropertiesChairmanRegulationsHarmSmallerBusinessResultConsolidationMHProNewsIn yet another piece of evidence that heavy regulation harms smaller business at the expense of larger ones, are recent statements by Manufactured Home Communities giant, Equity LifeStyle Properties (ELS) Chairman, Sam Zell.

Barrons and Newsmax reported Zell saying that President Donald J. Trump with less than 6 months in office “has already rolled back the rule about navigable waters [Environment Protection Agency (EPA), which extended the reach of federal water regulations].”

By contrast, Zell noted that “In his first year, President Barack Obama spent a trillion dollars on a stimulus bill, which achieved nothing other than almost a trillion dollars of debt that is now worth more than that.”

Zell is no fan of the president’s tweets. But he also noted that the presidency wasn’t getting the respect it was due. “The strength of our society is predicated on respect for his office. That’s missing right now.”

The ELS chairman, author, and investment legend said another Democratic administration – meaning, a Secretary Hillary Clinton victory – would have tipped the nation into recession.  Instead, the markets are rising as a result of the Trump effect.

Trump’s election gave us extra innings because there’s more optimism in the business sector. Smaller businesses were basically destroyed by the Obama administration. Compliance was a giant animal that gobbled up everything. However, this recovery began in 2009. There aren’t many examples of 10-year recoveries in U.S. history.”

That dovetails with concerns and issues raised by MHProNews, in reports like those linked here, here and here. While Zell didn’t per se state that heavier regulations results in consolidation, that’s the obvious conclusion when you ‘do the math.’

Zell blasted President Obama’s administration in a prior statement, linked here.

Cavco Data on MH Consolidation

The Daily Business News featured report on Cavco Industries that also underscored how the top 2 companies represent some 63 percent of all manufactured housing production.


The Cavco chart above is one of several possible examples of industry consolidations which some MH professionals allege are caused by regulatory and other pressures made worse by federal policies, and which have been unsuccessfully addressed by MHI.

The two charts shown are consolidation in action. Cavco’s own records and statements reflect that much of that took place during the Obama Administration, when Dodd-Frank, HUD, and other regulatory compliance skyrocketed.


Several named sources are pointing to how that helped big banking/lenders and appears to have benefited the two largest players in manufactured housing too (see that exclusive Cavco report, linked here).

Meanwhile, HUD has failed to enforce its own enhanced preemption under the Manufactured Housing Improvement Act of 2000. This has been true even though HUD’s own PD&R university level research shows value of manufactured housing, including in urban infill settings. All this has been taking place at the very time when affordable housing needs are growing.


Andrew Pudzer, right, was President Elect Trump and VP elect Pence’s first pick to be labor secretary. Pudzer ended up withdrawing his nomination. (UPI photo credit).

Pudzer on Trump Effect

Andrew Pudzer, previously the chief executive of CKE Restaurants (including Hardees) who was President Donald Trump’s first pick for U.S. labor secretary, pointed to several positives from the early days of the Trump Administration.

Newsmax, citing Pudzer’s op-ed, said: “…the most important indicator is the rise in household income, which gained more in the first three months of the Trump presidency than during the entire seven and a half years of the Obama recovery. Median household income has surged $1,300 since the beginning of the year to $59,361, compared with a $1,000 gain during the Obama years.”

President Trump’s focus on reining in the administrative state has significantly reduced both the number of existing regulations and the output of new regulations, driving business optimism,” wrote Pudzer.

NFIB is optimistic about the Trump presidency and regulatory rollbacks, as is MHARR (see video, linked here).

Note: The latest closing numbers on ELS’ stock are found linked here. ##

(Image credits – when they are from third parties – are provided under fair use guidelines.)

(News, commentary, analysis, and op-eds should not be construed to represent the views of sponsors – or anyone, other than the writer. Disclosures: Soheyla Kovach is the co-founder, and a managing member of LifeStyle Factory Homes, LLC, which publishes MHProNews; she also is an early and ongoing pro-Trump policies advocate.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News on

ADP Jobs Report for May Released

June 1st, 2017 Comments off

The numbers are in… Credit: MHProNews.

The monthly private payroll jobs report from ADP and Moody’s Analytics was released today, and it appears that President Donald Trump’s “America First” plans are taking shape.

According to CNBC, job creation surged in May thanks to a jump in construction positions and a boom in professional and business services, up 253,000, which is significantly higher than the expectations from economists surveyed by Reuters, which projected a number of 185,000.


Mark Zandi of Moody’s Analytics. Credit: CNBC.

The growth is three times the rate of the growth in the underlying labor force,” said Mark Zandi, chief economist at Moody’s Analytics.

So that means the unemployment rate, which is 4.4 percent, is quickly headed to 4 percent. This labor market is rip-roaring and getting really tight.”

Leading the way in jobs created was the services sector, with 205,000 new jobs, professional and business services contributing 88,000 jobs, which represents the best month for the sector in nearly three years, and education and health services adding 54,000 jobs.

The report noted that the construction sector added 37,000 jobs as the building season heats up, while manufacturing grew by 8,000 jobs and mining grew by 3,000 jobs.


Credit: CNBC.

As Daily Business News readers are aware, the mining sector has been one of the cornerstones of President Trump’s agenda.

Trade, transportation and utilities added 58,000 new jobs, and franchises add 18,400 new workers.

The positive report comes at a time where economists are doubtful that the Trump administration can deliver on its goal of three percent annual GDP growth, in part because the labor market is near full employment.

The report from ADP and Moody’s Analytics are regular precursors to the nonfarm payrolls count from the Bureau of Labor Statistics (BLS).

Economists estimate that payroll growth will come in around 176,000, down from the previous month’s 211,000.


The Proof is in the Pudding…


The President and First Lady visit Saudi Arabia. 300 billion in deals were completed during the visit. Credit: The White House.

As the Daily Business News covered in a feature story recently, while President Trump continues to make progress, including the lowest unemployment rate in decades, and the highest consumer, business confidence, and homebuilder confidence numbers in years, along with over $300 billion in deals with Saudi Arabia, what ELS Chairman Sam Zell colorfully called a “cacophony” of Deep State resistance has moved into high gear.

Even with that Deep State resistance, NFIB President and CEO Juanita Duggan, and industry organizations like MHARR, talked about the potentially massive impact that the Trump Administration could have.

Small business owners are clearly encouraged by the election results, but now it’s time for President-elect Trump and congressional leaders to deliver,” said Duggan.

Federal taxes, regulations, and Obamacare are the three biggest impediments to running a small business in America. Small business owners have high expectations that those problems will be addressed.”

For more on President Trump’s progress, and challenges, click here. ##

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)


RC Williams, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.


(Copyright Notice: This and all content on MHProNews and MHLivingNews always have been and are Copyrighted, © 2017 by a dba of LifeStyle Factory Homes, LLC – All Rights Reserved. No duplication is permitted without specific written permission. Headlines with link-backs are of course ok. A short-quoted clip, with proper attribution and link back to the specific article are also ok – but you must send a notice to of the exact page you’ve placed/posted such a use, once posted.)

While MSM Spins Anti-Trump Narrative, Voters and Donors Support the President

May 26th, 2017 Comments off

Credit: Death to the MSM.

The two most visible billionaires in manufactured housing are evenly split between pro-Democratic Warren Buffett, and now pro-Trump Sam Zell.

Certainly, other industry professionals run the gamut, from pro-Democratic, pro-GOP, Libertarian, other political affiliations and the all-important independents. But informal surveys of industry professionals by MHProNews reveals that the clear majority support the president and his policies.

That millions of voters feel the same way was reflected yesterday.

Last night’s special election in the state of Montana, won by Republican Greg Gianforte, was another piece in the puzzle of the tenuous D vs. R dance.

According to ABC News, Gianforte, who defeated Democratic opponent Rob Quist to win the special election for the U.S. House seat in Montana, had his campaign thrust into the spotlight after Guardian reporter Ben Jacobs described being “body-slammed” by the GOP candidate. A Fox News crew who witnessed the incident said the former technology and software executive “grabbed Jacobs by the neck with both hands and slammed him into the ground behind him.”


Winner in last night’s special congressional election in Montana, Greg Gianforte. Credit: Wikipedia.

I’m sick and tired of you guys,” Gianforte said in audio of the event released by The Guardian.

I went from being vertical one moment to being horizontal the next,” Jacobs told Good Morning America.

While the alleged incident goes through the misdemeanor legal process, the Gianforte victory leaves Democrats without a win in special elections since November of last year, with Republicans having won contests in Louisiana, Kansas and now Montana.

Additional races for special House of Representative seats next month in California, Georgia and South Carolina will provide additional chances for Democratic candidates to make an impact, but there may be larger issues looming.


It Has to Make Dollars to Make Sense


Credit: YouTube.

Besides ballots being cast, another measure of the pro-Trump advantage has been in fundraising.

According to Politico, the Republican National Committee raised $12 million in March and a total of $41.5 million in the first quarter. The RNC now has $41.4 million cash on hand and no debt.  In April, the Democratic National Committee reported the worst month for the DNC since 2009 for fundraising, with only $4.7 million. It seems that while the anti-Trump political and media bubble are crying ‘resistance,’ ala Keith Olbermann, the Trump-train crowd – 96% of whom would pull the level for the president again – are having none of what they see as ‘agenda media’ spin.

Pro-Trump voters wonder, Is Anything Real Anymore?


Credit: Media Nation.

Commenting on his sharing of data from a recent FOX News poll, analyst Howard Kurtz was to the point.

A Fox News poll came out the other night, and I tweeted some of the findings about President Trump. No analysis, no commentary. Just a few numbers,” said Kurtz.

Howard KurtzcreditWikipedia-postedtothedailybusinessnewsmhpronews

Howard Kurtz. Credit: Wikipedia.

Trump approval at 40%, down from 45% last month. 53% say his agenda is coming apart; 44% say he’s shaking up Washington.”

68% approve of DOJ naming a special counsel, 29% disapprove. Well, you’d have thought I had called for the president’s impeachment. I practically got buried under an avalanche of angry tweets.”

Kurtz continued.

The troubling thing here is that we no longer agree on a common set of facts. Conservatives and liberals are increasingly in their own silos, turning to their own opinionated media sources and constructing their Facebook and Twitter feeds the same way,” said Kurtz.

If everything is fake news, then the role of news in fostering intelligent debate is decimated. And I don’t need a poll to be sure of that.”

While polling may present difficulties, facts are static.


President Trump with a graduate at the U.S. Coast Guard Commencement. Credit: Daily Mail.

As the Daily Business News covered in a featured story recently, President Trump continues to make progress for American businesses and jobs, including the lowest unemployment rate in decades.

He enjoys the highest consumer, business confidence, and homebuilder confidence numbers in years.

Along with over $160 billion in ‘immediate’ federal and private business deals with Saudi Arabia, and some $300 billion more planned over the next decade, what ELS Chairman Sam Zell colorfully called a “cacophony” of Deep State resistance has moved into high gear.

It’s SABOTAGE,” said President Trump in a White House press release to MHProNews.

The fake news media is working hand-in-hand with Washington’s corrupt bureaucracy to try to slow and block our America First Agenda.”

The special interests know they can only win when you, the American people, lose,” Trump continued. “But we’re fighting to break the special interest stranglehold around our country that has silenced our citizens, stripped our nation of its wealth, and bled America dry.”

What It Means for MH

The manufactured housing industry’s fortunes stand to rise with the economic effects from President Trump’s moves.

MHProNews and MHLivingNews Publisher L.A. “Tony” Kovach spoke on the matter during his Inside the MH Road Show video interview with MHARR adviser and former association leader Danny Ghorbani, and current MHARR President and CEO Mark Weiss, JD.

Well, let me put it to you this way, if this industry was to create a person to put in the White House for betterment of our industry and consumer, they could not have come up with a better person than President Trump,” said Ghorbani.

If this industry, by the time he’s done 4 years, or hopefully 8 years, if this industry does not advance the way it should, the way it must in Washington, I hate to say this, the industry has dropped the ball.

Manufactured housing is the private sector solution to affordable housing, without costing government subsidies. And we can supply that need,” said Weiss.

We just need to be unshackled from excessive regulations, in order to pursue our full potential.”

For more on President Trump, including a recap of his first 100 days, click here. ##

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)


RC Williams, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.


(Copyright Notice: This and all content on MHProNews and MHLivingNews always have been and are Copyrighted, © 2017 by a dba of LifeStyle Factory Homes, LLC – All Rights Reserved. No duplication is permitted without specific written permission. Headlines with link-backs are of course ok. A short-quoted clip, with proper attribution and link back to the specific article are also ok – but you must send a notice to of the exact page you’ve placed/posted such a use, once posted.)

Manufactured Housing – Investors Taking Notice?

April 21st, 2017 Comments off

Credit: NAREIT.

While the value proposition for manufactured housing is well known to industry professionals, showing or explaining that value to the mainstream can be a challenge.

According to recent information from NAREIT, that appears to be changing.

New data shows that manufactured housing REITs now occupy an enviable place in real estate, combining a dearth of new supply with a heavy demand for affordable housing options.

Approximately ten new manufactured home communities have been built in the United States in the past two decades, an eye-popping anomaly among real estate sectors,” said Ryan Burke, an analyst at Green Street Advisors.

Aging baby boomers are driving demand at age-restricted communities, while all-age communities are popular with younger families looking for affordable housing options. Nowhere else in real estate do we see this complete lack of new supply and the favorable demand dynamics. It’s a pretty good story.”

R.W. Baird analyst Drew Babin agrees.

Manufactured housing REITs and existing owners of manufactured housing communities currently have a chokehold on the market,” said Babin.

While it may seem that the favorable metrics would be lost in the shuffle with investors, that isn’t the case. In 2016, manufactured housing REITs delivered returns of 28.5 percent, beating out apartment REITs by nearly ten percent, and single-family home REITs by nearly 14 percent.


Ryan Burke. Credit: Green Street Advisors.

As manufactured housing continues to outperform other sectors, particularly in the private market at the property level, there’s no way the outperformance will go unnoticed,” said Burke, who also addressed some of the challenges to entering the market.

Among the barriers to entering the manufactured housing market are the communities’ long lease-up periods. It can take more than five years to reach a stabilized occupancy level. It’s tough for a developer to be able to underwrite that lease-up period,” said Burke.

Other market analysts predict acquisitions in the space will be “episodic.” According to Green Street, manufactured housing REITs own about 1 percent of the estimated 50,000 manufactured housing communities in the U.S., but nearly 15 percent of the institutional-quality stock. (It should be noted that some MHC experts put the total number of communities at about 45,000 nationally).

With new supply largely non-existent, analysts believe that REITs will try to grow their portfolios through acquisitions, and through expanding existing sites. An example cited was Sun Communities 2016 acquisition of Carefree Communities Inc., for $1.7 billion.


Credit: Sun Communities.

And, while there may be more “whale” sized acquisitions – like Carefree communities – available in the market, Burke says that he sees smaller deals on the horizon – at the right price.

Most of the manufactured housing parks [sic] are held by smaller investors that own up to three properties,” said Burke.

They hesitate to sell for several reasons: they make a good living from the properties; they would be hit with high taxes if they sold; and many sellers would be unsure how to reinvest the proceeds to achieve similar yields. There’s a whole lot of demand for these properties across the board from REITs and institutional investors and very few properties coming to market relative to other property types.”

Overall, analysts agree that manufactured housing REITs have strong growth potential, including the ability to expand existing sites where they own, or can acquire, additional land.

They’ve been very aggressive about doing that because it’s so hard to find entitled land. Oftentimes the best land is on their existing properties,” said Babin.

Some Mega Deals in Recent Years

The linked stories above are among several that involve Carlyle Group, UMH Properties, ELS and other private or public portfolio operators, often involving one hundred million to a billion dollars plus packages.

Does holding the number of new communities being created down impact the market?  Of course.  Does the time to fill a community – due to image or regulatory reasons – impact the market?  Again, yes.

Moguls Understand Value


Credit: MHLivingNews.

The Daily Business NewsMHProNews and MHLivingNews have covered the case for manufactured housing as a viable solution to hope for the American Dream of home ownership at a reasonable price extensively, including Bloomberg making a statement to the same effect.

The ability to significantly cut down on production time, provide a high quality product to federal standards, all at a lower price point serves as the ideal solution to inventory and housing challenges. The titans of business recognize the opportunity as well, as giants and independents alike are actually “doubling down” on the industry.


Sam Zell, ELS Chair, credit, MHProNews.

ELS Chairman Sam Zell has been famously quoted as correcting misconceptions about the industry, saying during this interview, “Everyone calls them trailer parks. Pencil head, it’s not a trailer park.

For more on manufactured housing being the solution that’s hiding in plain sight, see MHProNews and MHLivingNews Publisher L.A. “Tony” Kovach’s insight into the opportunity linked here. ##


(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)



RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.

Affordable Home Inventory Crisis – Manufactured Housing Center Stage?

April 7th, 2017 Comments off

Credit: NAHB.

New information from the National Association of Homebuilders (NAHB), shows that an elevation in home values, triggered by tight inventory conditions across all housing categories is contributing to growth in high priced home sales.

While this category grows, a more ominous sign is on the horizon.

According to Construction Dive, student debt, slow wage growth and high rents are making it difficult for younger buyers, who typically purchase lower-priced homes, to save enough for a down payment.

Additionally, information from Trulia shows that entry level housing inventory continues to contract, with supplies falling 8.7 percent in the first quarter of 2017, while the median list prices for homes as up 8.3 percent.

With existing homeowners appearing to be slower to move up to a larger home, and in turn opening up their smaller properties for first time homebuyers, some larger site built home companies are working to fill the inventory gap. Meritage, D.R. Horton and Toll Brothers have all announced entry-level home plans with smaller footprints and fewer amenities to help reduce the cost of building at such a low price-point.

According to the latest NAHB/Wells Fargo Housing Market Index, homebuilders remain optimistic for continued demand for single-family home construction, which has been trending up since the beginning of 2015.


The new Champion plant in Benton, KY. Credit: Woodworking Network.


Does Manufactured Housing Take Center Stage?

The Daily Business NewsMHProNews and MHLivingNews have covered the case for manufactured housing as a viable solution to hope for the American Dream of home ownership at a reasonable price extensively, including Bloomberg making a statement to the same effect.

The ability to significantly cut down on production time, provide a high quality product to federal standards, all at a lower price point serves as the ideal solution to inventory and housing challenges. The titans of business recognize the opportunity as well, as giants and independents alike are actually “doubling down” on the industry.

Sam Zell. Credit: WSJ.

ELS Chairman Sam Zell has been famously quoted as correcting misconceptions about the industry, saying during this interview, “Everyone calls them trailer parks. Pencil head, it’s not a trailer park.

For more on manufactured housing being the solution that’s hiding in plain sight, see MHProNews and MHLivingNews Publisher L.A. “Tony” Kovach’s insight into the opportunity linked here. ##


(Image credits are as shown above.)



RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews