Archive

Posts Tagged ‘sales’

What is Marketing? What is Selling? Succeeding with Manufactured Homes in Your Local Marketplace(s)

May 28th, 2019 Comments off

 

SucceedingWithManufacturedHomesInYourLocalMarketplaceDailyBusinessNewsMHProNews

Stating the Obvious can bring clarity to an issue.

 

Housing is one of the essentials of life.  Those are often defined as: food, fluids, clothing, transportation, and shelter.

Notice that technology, toys for all ages, and entertainment aren’t mentioned? Note too that social, spiritual, health, and political items aren’t in that essentials of life list; but should be.

The first point is that housing in general – done properly – can be a fine field of endeavor to pursue.

To be successful at anything, someone ought to be aware of reality.  Fantasies are fine in their place, and day dreaming can be useful, even in business. The Creator gave humanity the ability to imagine.  As with any gift, that can be used properly, or it can be abused.

Noting that, many in housing become ‘successful’ to the extent that they pay their bills, have a good or even a great lifestyle. But ignoring realities or trends contributes to what later causes upheavals that can cause the once successful to suddenly find themselves doing without. That’s been the case for literally thousands of manufactured home professionals in the last 15+ years.  That’s noted to express the following.

  • Reality can bite.
  • But reality can also pay handsomely.
  • Ignore reality at your peril, embrace reality and act upon it to your potential reward.

This trade media – MHProNews – is in its tenth year of business. Increasingly in recent years, we’ve dug beneath the surface stories, to pull back the veil on details that few dared do in our manufactured and modular home industry. That’s useful because reality can bite, but it can also pay. Every crisis is routinely an opportunity in disguise.

To navigate reality, one must look at topics that are uncomfortable or even unpopular.

To truly understand the marketplace, it helps to grasp what impacts people’s perceptions and moods.

  • The economy and economic drivers,
  • politics,
  • social trends (including spirituality, patriotism, etc.)
  • jobs, income (including retirement), employment,
  • investing,
  • local, national, global events,
  • public policies, including taxation, regulations, trade, immigration, land use,

there are a host of issues that one doesn’t have to be expert in, but ought to be mildly or broadly familiar with.

Some of my colleagues in publishing, marketing, recruiting, sales training, or consulting avoid these topics.  Why?  Let’s be charitable. They’ve said things like, ‘I’m a merchant and not a crusader, and I want to do business with the maximum number of people.  I don’t care about social trends, ethnic groups, politics, religion, the latest fad, etc.’

It is frankly a common, and thus understandable perspective.  Some of it may seem wise.  For example, in housing, it would be illegal to discriminate based on any protected class. It would also be impractical to do so. We as trade media and consultants have professionally advocated for social justice, even for groups which may hold views that we may disagree with. There is a risk involved in violating the rights of a protected class.  There are risks involved in any form of discrimination.

So, if someone walks into a retail or community business seeking housing, and they hold the polar opposite of my views on almost everything, does that mean I should not sell them or lease them a house? Of course not.  As noted, that’s risky and frankly not good business.  But let’s be clear.  My – or any seller’s – knowing something about a social or political trend makes it easier for me to do business with someone that has the opposite of my views.

Knowing is routinely an advantage.

So, our publishing on issues on MHProNews or MHLivingNews that others avoid – while it may be controversial – is healthy and useful to ALL of our readers, regardless of what background or beliefs they happen have.

In the video below, Lindsey Bostick says several things that are spot on.  While the viewer doesn’t know it without being told, we don’t script these videos.  When we first produced them years ago, we showed everything on MHLivingNews, glitches and all, to establish the credibility of that point.  Why?  Because people outside of our manufactured home industry largely don’t trust our industry. That’s a sad, but true reality that must be navigated.

 

 

Let’s underscore that point.  People outside of our industry largely don’t trust manufactured housing, and largely don’t believe in our products and services.  The proof is in your face. Already low and declining shipments for the past 7 months are but two examples. All of this is relevant to sales and marketing.

Let’s give some examples:

  • Are you in the land lease community business? A properly run property should be at 100 percent occupancy almost all the time and should have a waiting list.
  • Are you selling new manufactured homes at retail? There should be a strong, steady stream of well qualified prospects calling and walking into your place of business every day you are open. Your website should be busy with prospective shoppers considering housing in your market. Rephrased, if more people in your market understood manufactured housing’s realities vs. what is commonly believed, you would be overrun with customers.
  • Are you selling or brokering pre-owned (in real estate lingo, ‘existing’) manufactured homes? The above bullets are true, depending on a market, perhaps more or less so, but the principle holds.
  • Are you a producer (a factory builder) of HUD Code manufactured homes and selling them wholesale to others? If you properly understand the federal law (the Manufactured Housing Improvement Act of 2000), grasp at least broadly the marketplace’s dynamics, and you are giving your distributors (retailers, communities, developers) the information they need, you should always be at or near capacity, and working to bring more production centers online.
  • Keep in mind that when the National Association of Realtor’s (NAR) Chief Economist Lawrence Yun, PhD said that the nation needed some 8.3 million housing units, that gap can only logically be closed by factory-builders. That’s why the tech giants and other smart people are fawning over prefabricated housing.  That’s also why billionaires like Warren Buffett or Sam Zell – who politically are often quite different – are both strong believers in the manufactured housing industry.  This industry is plain common sense. Which begs the question, why does it struggle in recent years? While relevant – we’ll answer that question only in passing, further below, because that question of why manufactured housing is underperforming isn’t the focus for this article. That noted, back to our bulleted list…
  • Are you in some facet of financial services? Lenders, insurance companies, ought to be doing land rush business with an every growing number of qualified customers. 8.3 million housing units, if only half of that need was going to be satisfied by selling a new HUD Code manufactured home (MH), then some 4.15 million housing units would be needed NOW.  Keep in mind, people still have babies, people still pour across our borders, and new households are being formed.  The housing demand is outstripping the supply. That’s why housing prices are rising, said Lawrence Yun and HUD Secretary Ben Carson.
  • Suppliers, transporters, installers, service people of all types, brokers, attorneys, marketers, website builders, home furnishings, those installing or connecting utilities – everyone that is involved in those facets of or others in the MH industry could witness a growing demand IN THEIR LOCAL MARKET – given the proper marketing and sales approaches.
  • Investors who grasp the realities vs the illusions or delusions could also watch their investments soar. But it is all predicated on grasping reality, and dealing with it appropriately.

Among the comments and feedback that we get about our content – especially on MHProNews – is some variation on this.  ‘Why do you (MHProNews) bother to keep pointing out the misdeeds or manipulations of so-and-so, or that company, or association X? Simple. They are either part of the solution, or part of the problem.  If a person or organization aren’t getting to the industry’s core issues – especially if they are publicly denying or deflecting from those core issues – then to some degree they are de facto part of the problem.

Someone who said for years that he considered me a friend, and I him, told me at the Tunica Show to my face with others around us that he took offense at the following published quote.

RememberThisQuoteIrPrettyPicturesMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews

Dealing with the industry’s internal issues is a must. But several items can be dealt with successfully at the local level, so long as it navigates those same core issues.

That person is a smart dude, talented, savvy. He thought that statement was a dig at him personally, because he uses those in his business. I explained, not at all. Rather, it is a statement of fact.  If the shoe fits, someone can wear it or not, but the summary above — properly understood — makes it self-evident that the HUD Code manufactured home industry should be soaring, and not snoring.

It is inconceivable to the normal person that the industry is doing so poorly, compared to 20 years ago, unless something is wrong.  In a certain sense, that is true.  Something IS wrong.  But it isn’t the homes! Nor is it selling homes on a land-lease!

While ‘market manipulation’ and ‘image’ are issues, there is evidence that one can beat the odds at the local level. To do so requires a disciplined approach to sales training, and a unique form of marketing that compliments it. Some thing sales training should be a few hours, once a year, and you’re done. Or some take one hour a week. But if it takes more to forge a carpenter, why would a savvy manufactured housing professional believe it doesn’t take some serious time to train a good manufactured home sales agent too? Doing so routinely pass off with lower turn over, more sales, and more success.  Training is a cost that when done properly, pays.

CarpenterExampleDailyBusinessNewsMHproNews2019-05-28_0704

We have advantages that frankly none of our competitors in marketing or sales coaching have.  This will sound like bragging, but it is common sense. We engage with the public routinely.  We engage with investors, public officials, and perhaps most importantly, with people who are shopping for a home, or may someday be in the market, or who have a friend or family member shopping for a home.  That means that we have a general pulse on the marketplace, grasping numerous national trends.

We don’t claim to know every nuance in YOUR specific market. I don’t keep track of the latest paperwork change, or some twist in how that screw anchor could better be installed. Nor is it necessary for me to do so. That’s why every successful marketing and sales project that we do is ideally collaborative.  Among what you bring to the table is knowledge of your market and business. You tell us what you are encountering. What we do – based upon decades of experience, in often challenging circumstances – is look at what’s occurring, and we prescribe specific remedies and then market and train based upon those specifics.

While much is similar from coast-to-coast, there are clearly local nuances.

Years  of front-line work, and decades of successful experiences are summed up in the report linked below.

 

TonyGetsItAlColeOxfordBankTrustManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

Success in any effort that involves more than one person demands team work.

Given the proper mutual commitments, often challenging circumstances in manufactured housing have been profitably reversed. There are scores of third-party endorsement on LinkedIn, in letters from clients, and third party evidence that prove it. Already successful operations have watched their results soar. Working with businesses to help them profitably grow are an element of what sparked out odyssey into publishing. The fact that thousands of industry professionals will read this post, and others here today, are a silent testimony that witnesses to Al Cole’s quoted statement above.  For those seeking growth, you’ve come to the right place.  Those who’ve worked with us, know.

 

JoeDietrichLinkedInKudosTonyKovachDailyBusinessNewsMHProNews

 

Frankly, there are people in our industry that think that marketing and sales are a form of manipulation.  While that may be too common, that’s not so.  There are others who simply let customers wander around, and they don’t do much to actively engage that customer in order to earn their business.  Purported market manipulation aside, all success comes down to processes that can be readily duplicated.  No one sells everybody.  But if you can routinely engage a steady stream of often well qualified buyers who can write the check or get the financing, then the key elements of true marketing and sales are at play.

Those who’ve scouted us may not know about years not years of success in manufactured housing, or documented results in RVs, or trade shows, but also proven performance in the telecom business.

 

Years ago, we developed a marketing and sales process based upon research first established by giant AT&T.  We adapted that successfully in a proprietary way to manufactured housing.  We’ve used elements of concepts from several industries, in forging a marketing and sales system that attracts the more qualified customers in a strong, steady stream. So while others teach and preach items that get some success, our methods routinely result in a high level of client, sales professional, and management satisfaction.

 

LATonyKovachPresenting%StateConvDeadwoodSDKenCorbinCommentManufacturedHousingIndustryEventDailyBusinessNewsMHProNews

Tony Kovach doing a presentation in a packed room of industry professionals.

 

The biggest compliment we have, though, comes from those who opposes and slander us. Those that fear sustainable industry growth that can be achieved now at the local market level, they give us the backhand compliments that ‘never quit’ winners should cherish.  We ask for the order, we follow up, we do the basics of good marketing and selling, but we do so in a unique and proven way that customers routinely find enjoyable.  That’s why referrals come in when those customers are properly dealt with, before, during, and after the sale is made.

MHLivingNewsMHProNewsMHMarketingSalesManagementLogoSolutionsManufacturedHousingIndustryMarketinSalesManagementConsultingExpertWitnessServices

That’s a plug, but its newsworthy in an industry that is struggling for traction. When only some 8 percent of housing shoppers, according to Zillow, considered a mobile or manufactured home, that’s both a warning, but also an opportunity in disguise.  If your marketing and sales method fails to take reality into account, it will easily be outperformed by a marketing and sales approach that considers reality, and deals with it as it is.

Zillow2016HomeBuyersSurveyManufacturedHousingIndustryDailyBusinessNewsMHProNews

Only 8 percent of housing shoppers considered a mobile or manufactured home, and many of those did not buy one. That’s both a challenge, but also an opportunity in disguise for those who have a sales and marketing system that deals with that reality. The shopping time line chart above also reveals that one must stick with a prospect that doesn’t make an immediate decision to act.

Housing is a necessity. Manufactured homes are more affordable.  The industry is misunderstood.  With a marketing and sales system that helps navigate those and other realities, success is routinely proven to be attainable. What we do requires ongoing discipline, because ‘easy doesn’t pay well.’  Discipline, commitment, collaboration, and our proven methods are the elements for ethically dominating a local market.

CaseyMackTonySoheylaMHProNewsTeamFirstCallDailyBusinessNewsMHProNews

So who else will you find with the same level of commitment, endorsements, and track record that we’ve got? This plug is the latest edition of manufactured home “Industry News, Tips, and Views Pros Can Use” © where We Provide, You Decide.” © ## (News, marketing, sales, commentary, and analysis.) ##

(See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them. Third-party images and content are provided under fair use guidelines.)

LATonyKovachQuoteManufacturedHousingIndustryWontReachPotentialAddresscoreIssuesArtificallyholdingitback466By L.A. “Tony” Kovach – for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

Sign Up Today!

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates.

Related References:

The text/image boxes below are linked to other reports, which an be accessed by clicking on them.

Ultimate, Proven Contrarian Investing – Ethical vs. Unethical, Legal vs Illegal Manufactured Housing Industry Strategies

 

 

 

 

AEI’s National and Metro Housing Market Trends-Indicators, Interactive Maps and Data

May 7th, 2019 Comments off

 

AEInationalMetroHousingMarketTrendsIndicatorsInteractiveMapsDataManufacturedHousingIndustryMHProNews

Housing markets are inherently local, making them notoriously difficult to analyze due to the lack of reliable data at the local level. A new dataset from the AEI Housing Center, the first in a series of quarterly reports, aims to fill this void by analyzing housing market data for the 60 largest US metropolitan areas, as well as for the nation as a whole. The current dataset looks at housing data from 2018:Q4.”

 

So said the American Enterprise Institute (AEI) in newly unveiled research by Edward Pinto, Codirector, AEI Housing Center and Tobias Peter, Senior Research Analyst, AEI Housing Center.

 

The recent declines in mortgage rates will increase demand during the spring buying season which has just begun,” noted Edward Pinto, codirector of the American Enterprise Institute’s (AEI’s) Housing Center. “Since inventories remain fairly tight across the nation, this combination points towards higher house price growth in the months ahead,” Pinto added.

Reports of the end of current housing boom are exaggerated,” said Tobias Peter, senior research analyst at AEI’s Housing Center. “The data we are releasing demonstrates that inventories remain tight nationally, especially for entry-level homes. This trend, along with continued credit easing for first-time buyers and a significant decline in mortgage rates, all point to a continuation of the boom for entry-level buyers,” Peter also said.

Stating the obvious, all housing sales are local,” said L. A. ‘Tony’ Kovach, in commenting on this useful new research. “This should be a useful research of housing trends for manufactured, modular, and other forms of factory-building to use as a quick reference for markets near their locations. Bookmark this page and use this as needed, until we publish the next update.”

Place your mouse-pointer over a city or national data to get that snapshot.  Let the interactive graphic load, which may take a few seconds.

 

 

AEI said that the information was gathered in the following ways. The bullets are all quotes from AEI.

  • The data consists of around 41 million arms-length purchase transactions from 2012 to the most recent period. We eliminate transactions that do not involve at least one individual, that are between corporations or builders, or transactions for which the buyer is a government entity or a lender. The final dataset consists of around 34 million transactions.
  • The study tracks housing activity both for the entire market and for entry-level and move-up buyer segments. We only focus on institutionally financed sales (meaning we exclude cash sales or sales with seller financing.) We define entry-level as all sales below the Federal Housing Administration (FHA) 80th percentile price in a metro and quarter. The rational for a dynamic price cut-off at the metro level is that the share of entry-level buyers varies across the country. According to FHA’s Production Report, around 80% of FHA’s purchase loans go to first-time buyers, who mostly compete with other first-time buyers from other agencies for entry-level housing. The 80th percentile price cut-off, therefore, captures this market segment reasonably well. This is confirmed by the data. Across the nation, the entry-level segment consists largely of first-time buyers, while the move-up segment consists mostly of repeat buyers.
  • The data to compute the FHA price cut-offs come from the HUD FHA Single Family Portfolio Snap Shot, which is a census of all FHA endorsements.
  • The study’s house price indices (HPI) are computed from the underlying data. The index construction differs from the most widely known house price indices, which are either repeat sales (i.e. Case Shiller or FHFA) or hedonic (Zillow) indices. AEI creates a “quasi” sales pair consisting of one actual sale and a second reference “sale” as measured by the home’s estimated sales price using an Automated Valuation Model (AVM). The AVM approximates a property’s sale price at a given point in time. The AVMs come from First American (DataTree.com) and are unbiased with a high level of accuracy.
  • The advantage of this approach is that it combines the best of the repeat and hedonic models. Unlike a true repeat sales index, which is limited to repeat sales and may therefore not be representative of the actual sales taking place during the measurement period, AEI’s index includes virtually the entire universe of sales during the period. And, unlike a true hedonic index, which incorporates every property (even unsold ones), it reduces the amount of errors since at least one sale of the pair actually sold during the measurement period. This also allows for index construction by market segment and at fine geographic levels.
  • The AEI HPIs are based on a high proportion of institutionally financed home sales (after eliminating some extreme outliers) back to January 2012. The data are weighted at the county level to assure that they are representative of the full count of actual sales.
  • For the Atlanta metro, for which it is currently impossible to distinguish institutionally financed sales from cash sales for the most recent 2 quarters, we use the house price trends for all sales for these two quarters.
  • Data on housing inventory come from Zillow. We receive quarterly data on median daily listings and existing homes sales at the county level and broken out by market segment. The data are from 2013 to the most recent period. We aggregate these data up to the metro level and break them out into entry- and move-up buyers.
  • The AEI Mortgage Risk Index measures how the loans originated in a given month would perform if subjected to the same stress as in the financial crisis that began in 2007. This is similar to stress tests routinely performed to ascertain an automobile’s crashworthiness or a building’s ability to withstand severe hurricane force winds.
  • Mortgages are risk rated using a matrix of benchmark default rates for home purchase loans acquired by Freddie Mac in 2007. This approach has been adopted by FHFA in joint research with the AEI Housing Center’s staff. A detailed methodology of the risk index can be found here.
  • The data to identify new constructions come from different data sources. The inputs are public records data (deed & assessor files) and Listings data from Zillow. We primarily rely on a home’s “year built” variable in the assessor file. If the “year built” is missing, we check the home’s seller name from the deed file. If the seller matches a name in a list of over 400 builders or it includes a key word that helps identify smaller builders, then the sale is most likely a new construction that has not yet been assessed.
  • In the case that “year built” or seller name are missing, we check listings data for a “year built” or “land use code,” which helps us determine the new construction status of the home. We only count the first sale of a home as a new construction.
  • We have verified the accuracy of our methodology through random sampling and checking of newly constructed and existing homes using Zillow data, Google Street View and satellite images. We find around 2% false positives and around 1% false negatives, which leads us to conclude that our methodology is very accurate.
  • We estimate the residential housing stock from the assessor file. We eliminate multifamily and non-residential sales to arrive at an estimate for the total housing stock. Since the data are overwritten once new assessments at the county level become available, the data show the stock when it was last assessed. No historical estimates are available.
  • Our analysis is done at the metro level. We use the National Bureau of Economic Research’s (NBER) county to CBSA (core based statistical area) crosswalk files for 2017 to aggregate counties into metros. We create Housing Market Indicator reports for the nation’s largest 60 metros. We rank metros based on their institutionally financed purchase home sales in 2017 using Home Mortgage Disclosure Act (HMDA) data for 2017.

 

 

NBER research was cited in the reports linked above, and below.

 

 

Manufactured housing is underperforming as an industry, which means it is underperforming at the local level too.  But it need not be so. By making the proper adjustments at the local level, sales with high customer satisfaction can and should occur.  Don’t let others limit your thinking about the potential in your market.  To learn more, click here to scroll the development options, or do so below in the related links that follows the bylines and notices.

That’s this afternoon’s look at “News through the lens of manufactured homes, and factory-built housing” © where “We Provide, You Decide.” ©

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

You can click on the image/text boxes to learn more about that topic.

Not Renaming Manufactured Homes, Redefining Manufactured Homes – Tiny House Lessons Learned

“Out-Performing the Market” Robert Robotti, Value Investing, and Manufactured Housing

 

Warren Buffett’s Profitable Lessons for Manufactured Housing

Declining Manufactured Home Shipments More Serious Than Retailers, Communities Being Told

 

 

 

 

 

 

Not Renaming Manufactured Homes, Redefining Manufactured Homes – Tiny House Lessons Learned

May 7th, 2019 Comments off

 

NoRenamingManfuacturedHomesRedefiningManufacturedHomesTinyHouseLessonsLearnedMHProNews

Let’s be clear. Tiny houses are a fad or trend that provides numerous lessons for the factory-built housing industry.  That doesn’t mean that we have to rename everything as a tiny house.  It may be useful to use that phrase on a truly smaller HUD or other code factory-built home.

 

But this report is about more than ‘what’s in a name?’

Tiny house videos break all kinds of norms that numbers of manufactured home marketers mistakenly believe in.  Rephrased, that means there are lessons to be learned from this video specifically and generically.

We aren’t going to give away and unpack every detail from this video. But in the first day or two, this specific video had outperformed every Manufactured Housing Institute (MHI) video made to ‘promote’ manufactured homes combined. It blows away the results from Clayton Homes new, costly “Prefabulous” campaign.  Ouch, but again, there are lessons to learn.

It may look cool, but it is also a house on a trailer frame. Think about that for a few seconds, and hundreds of thousands of people think this is cool!

 

 

It took the couple in this video 6 months to build this Do It Yourself (DIY) tiny house on a trailer frame. The couple was unemployed at the time, so they took that time to do the work, but also had help.

Now think about the value of the monetary value of that time.  Then think about the fact that they could have gotten a job and earned money during that same timeframe.

Here in the U.S., they could have purchased a far larger HUD Code manufactured home with the cost in time, talent, materials, etc. that was required to do that same DIY tiny house.

Millennials are among the age groups that think that tiny house living is cool.  We aren’t going to spell out every detail or nuance in this column, but let us say this.  Manufactured housing is underperforming.  The indicators are all around us, historic, other industry trends — including videos like this one posted above.

How can you break out of the trap of low volume sales? First, by being willing to learn the common sense lessons, ponder how it may apply, and be willing to think and do differently from the pack.

“Out-Performing the Market” Robert Robotti, Value Investing, and Manufactured Housing

You are at the right place to start.  For professional growth and business development services, click here or below.  To sign up for our industry leading email, click here or below.

There are common sense indicators that manufactured homes could be 5, 10, perhaps 20 times or more higher sales levels in local markets like yours than the industry is achieving today. RVs outsell MH 5 to 1. MH used to outsell RVs 3 to 2 in 1998.

Our publisher and industry consultant, L. A. ‘Tony’ Kovach has said that bit of marketing lore, “You either define yourself, or others will define you.  If you allow others to define you – your product, service, business, industry, or you personally – then depending on the motivations of those others, they may define you to your disadvantage.  Learn how to define or redefine yourself and your manufactured home products or services in your market(s).”

The blend of historic and other lessons learned are all part of the path to increased success.

Clayton Homes and the trade association that they purportedly dominate, MHI, either know what they are doing or they don’t.  Either way, they too are underperforming, aren’t they?  Why not learn that obvious and valuable lesson? Why follow the leader that takes you to a dead end, or declining sales?

That’s this morning’s first look at “News through the lens of manufactured homes, and factory-built housing” © where “We Provide, You Decide.” ©

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

You can click on the image/text boxes to learn more about that topic.

Warren Buffett’s Profitable Lessons for Manufactured Housing

Declining Manufactured Home Shipments More Serious Than Retailers, Communities Being Told

 

 

 

 

 

 

State Level Shipment Data Continues to Flash Warning Signals for New HUD Code Manufactured Housing Sales

April 1st, 2019 Comments off

 

StateLevelShipmentDataContinuesFlashWarningSignalsNewHUDCodeManufacturedHousignSalesDailyBusinessNewsMHProNews

 

This isn’t an April Fool’s joke.

 

If it is funny in any sense to anyone, it’s only so for those in the industry who may see a perverted value to themselves in the troubling declines in new home shipments and sales in numbers of states across the country.

This data further below is from the Midwest Manufactured Housing States (MMHF).  The MMHF are the parent body for the Louisville Manufactured Housing Show. Recall that the Daily Business News on MHProNews exclusive fact-checks once more revealed arguably false – or at best – misleading claims in recent ‘reporting’ by MHInsider about January’s 2019 Louisville Show.

 

Fact Check, Darren Krolewski, MHInsider Claim on 2019 Louisville Show Attendance

 

Even though the number of displayed models, and other exhibitors declined, MHInsider had the audacity to claim that the number of attendees was a 60-year record.  That misstatement was debunked at the report linked above.

 

New HUD Code Manufactured Home Shipment Data

Not long after the first of every month, the new HUD Code manufactured home shipment data is compiled and released by IBTS for HUD.  The Manufactured Housing Association for Regulatory Reform (MHARR) and the Manufactured Housing Institute (MHI) each do monthly summaries based upon that IBTS data.

While MHARR has been sounding the alarm for months, MHI’s missives largely ignore or downplay the troubling trends.  Given that MHI claims to be representing ‘all segments of factory built housing,’ how is it that they show so little published concern over the matter?  Doesn’t that in itself play into the controversy that the Arlington, VA based MHI are okay with historically low production, so that consolidators can continue to acquire other firms or locations at discounted prices from their intrinsic value?

Check out the latest data from the MMHF, per OMHA and MHI.

 

2019-04-01_1358December2019ManufacturedHousingIndustryShipmentsDailyBusinessNewsMHProNews600

 

Per the data above, those 5 MMHF states collectively have witnessed an overall decline in new HUD Code sales.

Year – Total Shipments – MMHF States

2017 – 12,548.

2018 – 12,210.

 

As the graphic below reminds readers, these are not the only states that have marked declines.

 

MHARRJan2019HUDCodeManufacturedHomeProductionShipmentReportDailyBusinessNewsMHProNews

 

While MHARR has raised this issue in recent months, MHProNews has periodically published reports for some years that have aimed at raising awareness on this apparently growing problem. ICYMI, one of several such reports is shown below, that one, from 2017.  Curious minds must ask, how is this even possible during a blossoming affordable housing crisis?

 

While Manufactured Housing Overall Rises, Some Slip Sliding Away

 

Other than MHARR, MHProNews, or MHLivingNews, no one else to date has bothered to seriously look under the hood to see what the causes of this issue might be.  George F. (F?) Allen, for example, has mentioned it.  But when Allen asked industry leaders for explanations, he took at face value the explanations of Kevin Clayton (Clayton Homes) and Joe Stegmayer (Cavco Industries).  No follow up questions by Allen were made in a truly journalistic fashion to help explain the obviously contradictory claims made by the leaders of two of the three top producers of manufactured housing.

A competitor in trade media told me in Tunica last week – with others present – that they don’t publish news, they publish what he himself called ‘fluff,’ said MHProNews publisher, L. A. ‘Tony’ Kovach.  “Hey, we’ve done cheer leading at times too, but never based on mere nonsense or wishful thinking. It isn’t fun to publish unpleasant facts, but if the industry is to solve its internal challenges, it must begin with solid facts. Thus the value of fact-checks. Head in the sand, or see – hear – and speak no evil, doesn’t cut it for true professionals and smart investors.”

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

The new IBTS data should be out this week.  Check back to get those facts, from your most-trusted source for independent manufactured home industry trade news, analysis, and commentary.  It is all right here on MHProNews.We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

 

Independent MH Communities, Retailers – NAMHCO’s Susan Brenton Says What Fueled Break from Manufactured Housing Institute (MHI)

Errata, Apologies, Explanations, Tunica Talk, and Manufactured Housing

 

MH IDEAL, Understanding Manufactured Housing’s Choke Points, Tunica Show Day 3

Sun Tzu – Ultimate Manufactured Home Freedom Alliance

Debunking the Trailer Trash Stigma for Affordable, Modern Manufactured Housing for Residents, Home Shoppers

 

Drilling Down on State Manufactured Housing Shipment Data, Shocking Revelations, Warning Signs

 

HUD Code Manufactured Home Production Decline Persists – Time For Action Not Excuses

“The Illusion of Motion Versus Real-World Challenges”

 

 

 

 

 

 

 

 

Ford and Toyota Teach Manufactured Housing Professionals and Investors

November 26th, 2018 Comments off

 

FordLogoToyotaLogoTeachManufacturedHousingIndustryProfessionalsInvestorsDailyBusinessNewsMHProNews

There are times that one must look outside of one’s industry or profession for useful insights. That’s the case with today’s Monday Morning Marketing and Sales Meeting.

 

Toyota has issued a recall for some 800,000 Prius vehicles, per NPR. Those recall totals are equal to about 11 years of the entire unit production of all new manufactured housing (MH).

Toyota said they sold some 2.4 million cars from 1500 U.S. dealerships in 2017 alone.  Did ‘bad news’ about recalls hurt them?

Let those fact sink in.

Because excuses are a dime a dozen.  What those facts should tell manufactured home professionals is that even with bad news – and that wasn’t the only bad news for Toyota – their average retailer sold about 1,600 vehicles each in just 1 year. That’s 133 vehicles averaged monthly per dealer. How many individual MH retailers sold as many units in a year, as a typical Toyota dealer sold in a month?

Then, consider the fact that part of Toyota’s business model – and that of every other major automaker – builds in an allowance in the price of every vehicle to cover the costs of just such safety recalls.

Put differently, Toyota and other carmakers build in for bad news.  Yes, manufactured home producers build in for service on homes too.  But why is it that ‘bad news’ impacts MHVille more than it does automotive, RVs, or other forms of housing?

 

MHVille Comments

We get comments from manufactured housing industry professionals that span the gamut. For example, some are about ‘quality’ issues in certain homes. Pardon me? Every automaker, every RV maker has ‘quality’ issues too, as that example above demonstrates. Does it keep them from selling many times more units annually than our MH industry does?

While there are service issues, third-party research reveals that overall satisfaction with manufactured homes by their homeowners is high, and the number of homes purchased that go to dispute resolution are a tiny fraction of a single percent of total production.  When scrutinized objectively, there’s far more good news to be found in MHVille than stories that reflect badly. Which begs the question, why does the MH industry struggle as it does?

Much of the challenge for manufactured housing professionals and investors is one of mindset and discipline.  Behind every ‘problematic’ news report we cover, there is a silver lining, for those with the eyes, wisdom, and guts to see it.

Drive by or go visit the nearest automotive super store or major RV center. Look at those huge inventories.   Realize that there are numerous locations selling hundreds of vehicles a month, all in a location near your own business.

Them step back and objectively ask yourself, why aren’t more manufactured homes being sold?  How many units a month are you selling per location?

  • When over 500,000 are homeless in America,
  • when the USA requires 8.3 million new housing units right now, per Chief Economist Lawrence Yun at the National Association of Realtors (NAR),
  • why will HUD Code manufactured homes finish the year at roughly 100,000 (+/-) new affordable housing units in 2018?
  • The reasons are many, and some are unjust.  But part of it is debatably a lack of vision, discipline, and willpower.

 

Facts Reveal Opportunities for Manufactured Housing in Disguise

Ford has recalls too. But Ford is paying to help answer that question of ‘why’ for modular factory-builders.

Ford teamed up with Curbed and The Verge to do videos about the Homes of the Future, which showcases modular building. Those videos are getting hundreds of thousands of views each. Meanwhile, Clayton Homes ‘stigma debunking video’ is flaccid. Clayton’s ‘image’ video is doing much like the ones they and a few others in MHVille made in conjunction with the Manufactured Housing Institute (MHI) to do ‘storytelling.’ In a word, ineffective. A year later, those so-called efforts by manufactured home companies and the biggest MH trade group have obviously failed at moving the needle.

ICYMI, or need a refresher, see the facts for yourself at the linked report below.

 

Clayton Homes “New” Image Campaign, Surprising Facts Behind Have it Made Stigma Attacking Video

 

How do we know that these videos are essentially ineffective? Simple. It is obvious from new manufactured home sales data.

 

ManufacturedHousingVsTotalCompletedHomesLegacyHousingS1FilingIPODailyBusinessNewsMHProNews

Legacy Housing (LEGH) clearly believes in the future of the manufactured home business, because they are raising capital to expand their retail base. So while some accept their fate, others are determined to drive their own brighter destiny, despite issues or excuses given or accepted by others.

 

We periodically remind readers of the data claims made by MHVillage. Let’s take them at face value. If true, it means that millions deliberately surf a site to consider a manufactured home each year. But with millions looking, only 100,000 (+/-) new home buyers are going to actually close in 2018?

That, ladies and gents, is sad.  But it also represents opportunities in disguise.  It means that Clayton, MHI, or MHVillage either can’t or don’t do what they could to sell more homes.  Which implies that operations by independents can thrive in local markets almost anywhere where that the ‘big boys’ fail to perform to their potential.

MostMenAppearnNeverConsideredWhatHouseIsNeedlesslyPoorAllTheirLivesHenryDavidThoreauManufacturedHomeLivingNews

For newcomers to the website not familiar with modern manufactured homes, learn more by clicking the image above or the link here. It only takes a reading articles and watching a few interviews or other videos to debunk the numerous false or outdated notions about modern manufactured homes.

 

Linked below is a new report on how many move every year in the U.S. Properly understood, that moving report suggests that your location could serve a line every week of buyers who want to shop for a manufactured home.  Rephrased, with the correct approach, at almost any local market, sales could profitably soar.

 

MH Marketing Insights – Where are Americans Moving? U.S. Moves, by State – Charts, Video

 

If you keep doing the same things, you will keep getting the same results. That’s reality. It was also a close paraphrasing of what the MHIdea has said (see that, linked below) in their call to create a new pro-growth, ‘let’s make more money honestly’ ‘MH dealers’ association.

 

Giving Thanks for Manufactured Housing Independents, Applauding “MHIdea!”

The #NobleNotMobile movement is IMHO the latest metaphorical slap in the face of MHI and Clayton Homes.  That initiative is being delivered by an MHI member operation.  They are arguably tired of the excuses and waiting for MHI and Clayton to do something more than mere posturing and a purported fig leaf.

MHI’s response to the new National Manufactured Housing Community Owners (NMHCO) trade association is to slam them in writing. What? After over a decade of clearly failed MHI ‘leadership,’ some state associations with chutzpah finally broke away from MHI over their failure to perform. And Nathan Smith, a former MHI Chairman, attacks NMHCO in writing in MHI’s email? That’s galling!

MHI is great at planning their next meeting, and the ones after that. Why? Because those are profit centers for MHI. Their own 990s say as much.

But when it comes to actually engaging and solving the issues that the manufactured home industry’s individual companies face, what’s MHI’s track record?

Again, the answer is found in the shipment data, but there is a silver lining for those with vision and moxie.

 

unzipped-green-eye-black-background-collage-manufactured-housing-professionals-mhpronews-com-704x872pic-framed--620x768

National Association of Realtors research routinely reflects the fact that some 85 percent of renters want to own. That’s the American dream. Home ownership, two vehicles in the driveway, some travel, and a nest egg for retirements – these are what most Americans want, and manufactured housing could unlock that dream for millions. Few opportunities in the U.S. are as big as manufactured housing, but it requires work. Or as Sunshine Homes President and CEO John Bostick has said, “Easy Doesn’t Pay Well.”

RenterHouseholdsPercentageofRentersManufacturedHousingIndustryDailyBusinessNewsMHProNews

When you consider all of the data and opportunities, almost every market in America could be awash in new manufactured home prospects. Millions of them are well qualified to buy. Isn’t it time to put fear of the big boys, or old habits and thought patterns that keep you trapped, in the rear view mirror?

 

You Must Act Either On Your Own, Or With Others – Because MHI Has Apparently Failed You Repeatedly 

Hey, it’s MHI President and CEO Dick Jennison and their former Chairman, Nathan Smith who’ve said on camera that MHI has to admit that they’ve failed on several occasions. An understatement?

LATonyKovachMHProNewsMHLivingNewsMHINoJournalistPhotoNCCPostedDailyBusinessNewsMHProNews

Now do you know why MHI has tried to keep our Inside MH video cameras away from anywhere that they publicly speak? Because their own words come back to haunt them, arguably for their years of failures to keep their own words.

The MHI response to such sad facts?

  • Attack the newly emerging trade groups.
  • Trying to undermine us at MHProNews, any way that the folks in Arlington – or their string pullers in Omaha or Knoxville or elsewhere – can.
  • Perhaps because they have no good case, they think smear tactics or some razzle dazzle will make them look better by comparison? Ha!
  • The national shipment data and their video views speak volumes.  The rest are details and commentary.

2018 is Ending, it’s Time for 2019 Planning

You as an individual, or as an independent business, have choices to make as 2018 winds down. You can keep doing what you are doing, and as MHIdea said, you will keep getting what you got.

You can choose to accept the latest excuse or razzle dazzle from the machine in Arlington. But then you have to look at the artificial headwinds that Omaha and Knoxville have arguably paid to create or allowed to exacerbate, as evidenced in recent years in reports linked here and at the end of this article.

Or you can decide to make a difference in your market. Not the nation, not the region. Your focus ought to be in any town or place you have a location.

  • If you don’t have the financial capability, then team up with someone else.  Where there is a will, there is a way.
  • But for the sake of your many would be customers, why buy into the posturing MHI/Knoxville elusive excuse machine? By depressing or failing to address the image/stigma, they’ve logically fuel buyer resistance, and make placement harder in local markets.

 

I’m not saying that UMH’s Sam Landy is right on everything, no one is right 100 percent of the time in business, including moi. But Mr. Landy was dead on when he said that each business is responsible for their own marketing. That same reasoning Sam used tells you that each business is responsible for their own sales results too.

Don’t like your bottom line results? Want to see growth? Then it is up to you to do what it takes in your market to convert dreamers into buyers.  When you learn to do so, you can watch your results flourish.

Toyota and Ford – almost any big automotive or RV dealer near you – are a reminder of what manufactured housing could be in that same market. Our industry was doing over 350% more new home sales 20 years ago than what it is doing today.  These are facts, facts, facts.  They are a wakeup call to you and thousands of your peers.

 

WinnebagoRVWholesaleshipmentDataManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

There’s plenty of excuses for not selling more manufactured homes. But excuses are a dime a dozen. You’ve read this far because at some level you sense that this makes sense and is based upon evidence and reason. At some level, you want more for yourself and your location.

Con men don’t tell you they’ve been conning you. As the number of independent producers, retailers, and communities dwindled, MHI kept having their profitable meetings. Imagine how they might laugh in Omaha and Knoxville at the gullibility of thousands of good MH professionals, who keep trusting the ‘leadership’ of MHI, as they keep doing the same things, hoping to get a different result.

SoTheAssociationMHIIsNotThereFortheIndustryUnlesstheinterestsoftheBigBoysJointheIndustry'sMartyLavinMHIAwardWinnerQuoteMHProNews

MHProNews looks at the facts, considers the sources, and follows the evidence. Earlier last year, and for years before, MHI routinely replied promptly to all our media inquiries. But since we’ve spotlighted the problems and concerns, they’ve gone silent. Why? If the facts are on their side, why not make offer a cogent explanation?

 

DRHortonInvestmentsIn3DPrintingHousingFactoryHomeBuildingDailyBusinessNewsModularManufacturedHomeMHProNews

 

As 2018 winds down, independents have to make a choice.

We once called MHI the Monopolistic Housing Institute. Can you see why? Do you want to be the next, or even the last business eaten by the monopolists operating in MHVille? Or will you stand up for yourself and/or in tandem with others, and be all that your business was meant to be?

Smears, head-fakes, and more meetings by MHI and their purported puppet masters don’t put much money in your pocket.

 

 

The obvious reason they’re arguably attempting to smearing us or others trying to actually do something good is because they can’t or won’t publicly defend their own behavior and track record. There are obviously reasons why federal investigators are onto several of these folks, as recent mainstream media and MHProNews reports have documented.

  • Don’t be their next meal.
  • Don’t be their last meal.
  • Do be all that you can be.

 

 

Toyota and Ford are reminders that you can sell more new manufactured homes than you might think. But you have to look beyond the arguably proven track record of consolidation at the expense of independents that Nathan Smith laughs about in the video posted above.

One last thought. Don’t forget that in Japan, Toyota is building modular homes. Don’t forget that here in the U.S., any automaker could be building housing in short order.

 

ToyotaModularHousingManufacturedHousingIndustryDailyBusinessNewsMHProNEws

 

It doesn’t take a rocket scientist to realize that Ford could be testing the waters with their videos.

There are reasons to grasp the big picture.  But one must also act in your own local market(s).

 

dont-let-rut-become-an-open-ended-grave-poster-zig-ziglar-posted-manufactured-home-professionals-news-mhpronews-com-

Is MHProNews growing despite push back, or because we are willing to spotlight and push back? Don’t just be an observer. You can make it happen in your market(s), learn more how at this link here.

The correct and honorable marketing and sales training are proven to make a difference. Don’t believe it? Ask Toyota and Ford. They or any big RV or automaker will straighten out any doubts. That’s the lesson that Ford and Toyota ought to be teaching you and your colleagues today. “We Provide, You Decide.” © ## (Marketing and sales tips, related news, commentary, and analysis.)

(Notice: Many have come to realize that Microsoft’s Edge Browser, Apple’s Safari browser, do a better job of displaying pages than Google’s Chrome, which artificially manipulates a page, and may cause distortions.)

(See Related Reports, further below. Third-party images and content are provided under fair use guidelines.)

LATonyKovachManufacturedHomeIndustryAchievePotentialMillionHomesAnnuallyUntilAddressArtificialUnjustBarriersMHProNewsBy L.A. “Tony” Kovach – for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

EmailedMHProNewsHeadlineNewsDailyBusinessNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

Sign Up Today!

Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates.

 

Related References:

Failure, Success and Profitable Truth Detection for Manufactured Housing

 

Machiavellian “Godfather” – Sam Zell, Warren Buffett, Capital, Lending and Crossed Lines in Manufactured Housing

Beautiful, Harsh, Priceless Realties from a Master Builder, Monday Morning Marketing, Sales, Meeting

Failure, Success and Profitable Truth Detection for Manufactured Housing

 

 

 

Beautiful, Harsh, Priceless Realties from a Master Builder, Monday Morning Marketing, Sales, Meeting

November 19th, 2018 Comments off

 

BeautufilHarshPricelssRealitiesFromMasterBuilderMOndayMornignMarketingSalesManagementMeeting

There can be a bit of fun at times saying something that others think is politically incorrect. Because sometimes politically incorrect things need to be said. They are essential in debunking today’s inconvenient truths, so you might as well enjoy doing it.

 

Because there’s plenty to debunk.

For example.  On social media, it’s common to find positive thinking ‘uplifting’ and ‘feel-good’ messages. Many of us have shared, read, and enjoyed them. Among them are variations on the following theme.

 

If you keep and hold positive thoughts,
then positive thoughts and
positive things will come back to you from others.’

 

At the heart of every error one can often find a kernel of truth. That’s the case with the above. So, what follows is what refutes – but also clarifies, and painfully confirms – the above.

Jesus of Nazareth was a carpenter, more precisely in the Greek, a tekton, a worker in stone and wood. He likely built housing, as well as furnishings, tools, and such. In fact, one of Jesus’ parables was about building a home on a proper foundation. Because, as the Nazarene explained, a house with a faulty foundation can readily collapse.

 

The Proper Foundation

The right foundation is a key to much in life, not just home building. When someone is building on misinformation, for example, the higher the degree of misinformation, the lower the success rate will tend to be.  I’ve seen and visited numerous sales centers and communities that did so much correctly, but were underperforming.  Sometimes, only a few things – often in the mind or will – that some might think little were missing.

Billions globally profess some level of belief, however imperfectly, that Jesus was both a human and Divine person. This God-Man, admittedly an affront to the faith of some others, was said to be sinless, perfect.

That perfect person taught love, forgiveness, and charity in its original sense. He greeted others with “Shalom,” ‘peace be to you,’ which has its Jewish and Muslim variations. In the ancient Hebrew sense, “Shalom” was a prayer or wish for all that is good – more than peace – it meant the blessings of good health, spiritual, social, and financial.

So, follow along.  Here’s this perfect person, Jesus, who:

  • healed people,
  • encouraged others to be their best,
  • corrected those who erred,
  • never harmed another soul,
  • held the powerful of that time and place to account,
  • feed the hungry,
  • taught mercy and forgiveness,
  • forgave sins,
  • and taught others to do the same.

How was this Jewish Carpenter – a tekton, a builder like many of our readers – greeted by His contemporaries?

The reactions were mixed. Some adored Him, others despised Jesus, and others still played ‘wait and see.’  Human nature is now what it was then.

In the end, that perfect person – who by definition had perfect thoughts – was put to the most horrific death then known to mankind. That’s where that social media meme paraphrased above fails.  Jesus crime? To speak His Truth to earthly power, and not back down from it.  Christians surprisingly often forget that Jesus overturned the tables of the moneychangers. He was strong, a tekton, a man’s man, not a milquetoast. 

Jesus was disruptive.  He had friends, enemies, and those in between.

He challenged the status quo, but the adult from Bethlehem didn’t do so with what we’d normally think of as weapons.  Because the weapons the Nazarene used were words and deeds.

Back to the paraphrase above from social media. Those who sincerely believe that if you send out good thoughts, that they will automatically come back are both right and wrong. The perfect example is Jesus. He suffered and died for those good thoughts and actions. But then and since, billions believe Jesus was raised from death, and in time, ascended into heaven after showing numbers of others that death isn’t the final word.

There is no victory without sacrifice. In the gym, they say, ‘no pain, no gain.’ That’s far closer to the truth than the notion that nice thoughts alone will save the world.  Nice thoughts, must be followed by the proper deeds.

 

IfYouAreWillingtoAbandonYourPrincipelsforConvenienceofSocialAcceptabilityTheyAreNotYourPrinciplesTheyAreYourConstumeJoeConchaTheHillDailyBusinessNewsM

 

The first job for each of us is always the hardest, and it is always ourselves, and done interiorly. We work must work on our own understanding. We must strive to discover the true and the wonderous. We must work on our own weaknesses.  That takes humility, as the followers of Jesus learned.  To do that, we need God, but we also need each other.

From the penniless to the world richest man, all of us will someday die. That’s not negative, its reality.

What do we do with this gift of life between now and then?

If we think that something good will happen without sacrifice, that sounds like a nice meme on social media, but at that simplistic level alone, it would be mistaken.

Please check back to see the Masthead later today or Tuesday, because it very much relates to what individuals and locations in our industry must do to reach their potential and thrive.

But suffice for now this point. That everyone in management, sales, ownership, executive, investor, public official, or whatever level you care to think of must ponder.

Pretty words without their proper deeds can mask a harsh reality.

Noble, honest words matched by honorable deeds will in time achieve the greatest reward. But that never happens without time, effort, and sacrifice. That’s the ultimate lesson. With the right foundation, with proper understand and effort, we can achieve good things, even if it does require some pain and sacrifice, because it will.

 

MHProNewsDropShadowRWBlueLogo

mhmsm-logo-mhmarketingsalesmanagement-MHProNewslogo

 

That’s reality. And it’s beautiful. Learn and do what’s right, because more often than not, you’ll benefit others, and by doing so, you will profit yourself and so will the world. Integrity is the foundation for sustained success. But that doesn’t mean you won’t suffer some for it along the way.

 

HeWhoPassivelyAcceptsEvilisInvolvedHeWhoAcceptsEvilWithoutProtestisPerpetuatingitMartinLutherKingJrDailyBusinessNewsMHProNews

Let’s be clear.  Martin Luther King Jr. was a man, and he had his flaws and errors too. But he also helped change the nation, by standing up for specific principles. Many of those principles were predicated – built on the foundation – of faith and sound reason. The lesson is you don’t have to be perfect to do good, and help improve the world. Start wherever you are.

 

That’s Monday Morning “Innovation – Information – Inspiration for Industry Professionals,” © where “We Provide, You Decide.” © ## (Coaching, Commentary, and analysis).

(See Related Reports, further below. Third-party images and content are provided under fair use guidelines.)

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

Learn more about the above, linked here.

By L.A. “Tony” Kovach – for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

Sign Up Today!EmailedMHProNewsHeadlineNewsDailyBusinessNews

Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates.

 

Related References:

Work, Life Balance and MHVille, Monday Morning Manufactured Housing Meeting

http://www.mhmarketingsalesmanagement.com/blogs/daily-business-news/manufactured-housing-mhville-its-not-a-matter-open-to-interpretation/

“Fixing Our Industry’s Terrible” Public Relations, a Proven Strategy

 

 

Work, Life Balance and MHVille, Monday Morning Manufactured Housing Meeting

November 12th, 2018 Comments off

 

WorkLifeBalanceMondayMorningmanufacturedHousingMarketingSalesManagementMeetingDailyBusinessNewsMHProNews

It goes without saying that life is a series of marathons, not just a single sprint.

 

That:

  • first home sale,
  • that first business deal,
  • that first new client,

are important. But once isn’t enough.  Repetition is critical for learning.  Systems that can more routinely produce the desired outcome are important too.  That’s a form of repetition too. How do you keep from burning out, and balance your life for long term sustained success?  We’ll take a brief look at that question via the new-for-you graphic below.

7AreasWorkLifeBalanceSustained21stCenturySuccessZgZiglarLaneJonesFreshTakeContentManufacturedHousingIndustryMHProNews

 

Work Life Balance

The work-life balance is a topic that gurus have talked and written about for years.

What our manufactured housing industry’s history sadly highlights is a trend that other industry’s have endured too.  There has been a long-standing, multi-decade struggle between larger firms attempting to ‘rig the system’ against smaller operations and the masses of Americans of all backgrounds.  They’ve done that by misusing politics, media, foundations, and other resources.

That’s not to say that everyone in those sphere’s are evil or corrupt, that would be as untrue as those who want to ignore the obvious reality that there is a level of corruption or “rigging of the system.”

What’s the solution?  Part of it is education, and a good work-life balance.

 

The Difference Between Free Enterprise and Crony Capitalism

Stop and think for a few moments. Why is it that some of the richest people in America claim to support candidates who often openly support socialism?

The idea of ‘free stuff’ is tempting to millions who have not learned the lessons once taught in junior high school.  “There is no such thing as a free lunch,” or TANSTAFL.

If socialism worked, North Korea wouldn’t have a basket case economy next to that of South Korea.

If socialism worked, the old USSR wouldn’t have fallen.

Warren Buffett and several of his peers know the value of history quite well. The free enterprise system helped make the wealthy, but they’ve also arguably abused the free enterprise system to get an edge over other smaller companies.

 

How is That Unfair Advantage Unwound?

The answer in part is educational, but it includes the proper work-life balance.  Some get nervous about talking about spiritual, faith-based or political matters.  Why?  It wasn’t that long ago that it was a common topic. Why was it turned by those who pull-the-strings behind the scenes into something that was “politically incorrect?”

The work life-balance wheel posted in this tip can be download, and posted in frame in your office.  There may not be another quite like it.

Every business needs a short, medium, and long-term strategy. For example, if political, civics and historic understanding is a once every 2- or 4-years brief event, then expect those who make it part of their long term strategy to gain an advantage.

As a business person or professional, you have to make your monthly overhead. That’s short term.  Miss that overhead often enough, and you’ll be out of business or bankrupt.

This week, several new reports will be mixed in with other news items that will underscore the need for a sustained, short-medium and long-term work-life balance.  Get a jump on it.  Your sustained success depends upon it.

BTW, if you look at the first ‘related report,’ linked below, and scan our headlines, you may notice something.  Virtually every week offers some level of ‘work life balance’ in our reports according to the principles spotlighted shown above.

That’s MH “Industry News, Tips, and Views that Pros Can Use,” © where “We Provide, You Decide.” © ## (News, Commentary, and analysis. – Notice, the right to share this unedited, with a link back and proper credit, is hereby granted).

(See Related Reports, further below. Third-party images and content are provided under fair use guidelines.)

LATonyKovachGoodBipartisanshipShouldalwaysBepredicatedBenefitallhonestindustrymembersnotslectfewquoteBy L.A. “Tony” Kovach – for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

Sign Up Today!EmailedMHProNewsHeadlineNewsDailyBusinessNews

Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates.

 

Related References:

“Rent is Too Damn High,” But Why? MHVille Struggles & Solutions

 

“Fixing Our Industry’s Terrible” Public Relations, a Proven Strategy

 

 

Top Industry in 50 U.S. States At-A-Glance, Infographic and Chart

October 31st, 2018 Comments off

 

TopIndustryin50USStatesAtaGlanceInfographicChartManufacturedHousingIndustryDailyBusinessNewsMHproNews

Tonight’s final article will be sooooooooooooo simple.

 

What is the top industry in the state(s) that you or your location(s) operate in?

You may be surprised.

ValueofTopIndustryByStateManufacturedHousingIndustryDailyBusinessNewsMHproNews600x697

 

According to the sources as shown, above and below are the facts.

 

TopIndustryby50StatesVisualCapitalistDailyBusinessNewsMHProNews

 

If you are in manufactured home (MH) retail, MH communities, or another direct-to-consumer industry profession, here is are 2 questions for you.

As you look at your traffic logs, how many are you seeing from these industries?  What professions do you see the most prospects coming from? Are there areas for improvement? “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

 

Related Reports:

The Ultimate Manufactured Home Industry Fact$, Data, and Insights – Bullets plus at-a-Glance Infographic

Manufactured Homes Could Help Solve the Affordable Housing Crisis, So, Why Aren’t More Manufactured Homes Being Sold?

 

 

Celebrating Manufactured Housing! Protect, Educate, Promote, and “the Ground Floor”

October 15th, 2018 Comments off

 

CelebratingManufacturedHousingProtectEducatePromoteTheGroundFloorDailyBusinessNewsMHProNEws

When you or others know the truth, and act upon it, then the truth will set people free.

 

There are principles and ideals that are timeless.  The above is a paraphrase of such a principle.  What follows are also tried and true principles that when applied, can be a cause for celebration today and for years to come.

We’ve all seen articles, heard radio or watched reports on television that ‘if you had invested in company X when it first started, here is what it would be worth today.’  That’s referred to as ‘the ground floor’ opportunity.

Of course, people don’t know when something is

  • the leading edge,
  • the bleeding edge,
  • or the next big .com flop.

So, some get in on the ground floor, while others don’t.  That’s life.

Here’s a real world example of X. Amazon. Per Investopedia on Oct 10, 2018: “When Amazon first went public in 1997, its stock was priced at just $18 per share.

From that modest beginning, the online retail giant has seen its stock skyrocket, despite a rocky period during the dot-com crash. The company’s shares hit a new high of $2,050.50 a share on Sept 4, 2018, before dipping to $1,870.32 on Oct. 10.

If you had invested just $100 in Amazon’s IPO, you would have received 5 shares. What is beyond impressive is that investment would have been worth nearly $120,762 at the Aug. 31, 2018, close price of $2012.71/sh. That would yield an increase of more than 120,000% on the initial $100 investment.”

Those are impressive numbers.  But among the challenges with that kind of investment is the lack of control.  When you own your own company, and/or when you are selling for a company that rewards performance, there is a much higher degree of control over how something performs.

That’s motivation.

  • When Lawrence Yun, the Chief Economist for the National Association of Realtors says that the nation needs 8.3 million housing units, and that builders alone can close that gap, that spells opportunity.  That’s a cause for celebration.
  • This year, manufactured housing will only produce roughly 105,000 (+/-) shipments. Compare that to 20 years ago, when this industry achieved 372,000 + shipments.  The RV business grew significantly since that date, why not manufactured housing?  RVs are often a ‘luxury’ item, homes are a necessity of life.

Retailer Alan Amy said on camera that manufactured homes are the future of housing.  That’s why the billionaires are buying it up as much as they can.

 

If manufactured housing went to ten times its current sales level, it would be shipping about 1,000,000 new homes a year. Sound impossible? Even at that pace, it would take 8.3 years to fill all of the needs that Yun has said exist.  Don’t forget, the population will continue to grow too.

That sounds suspiciously like a ground floor opportunity, doesn’t it?  Only there is a twist.

This opportunity is a proven one.

What are the hurdles or road blocks?

We won’t go through every detail, there isn’t time.  But we will sum it up with three words.  Protect, Educate and Promote (PEP).  Inside and outside of our industry, those same 3 letters apply.  One must PEP inside MHVille, and PEP outside too.

 

PEPProtectEducatePromoteUnlockingMindsKeyToAdvancementMHProNews

 

PEP, Me and Thee

At a meeting of industry professionals, this writer used those words “Protect, Educate, Promote,” and people in the room lit up. I’ve never heard it put that way,’ said one corporate leader. ‘That’s a program that makes sense.’

Keep it simple, smarty. KISS.

It is my goal to give credit where it is due. That PEP came from a state association executive. He demurred when we offered to give him credit, saying its standard association thinking.

It may be standard for him, but it isn’t as clear to many others in MHVille.

Trade media like MHProNews is not a trade association. But we do similar things. Ideally, trade media is working in collaboration with trade associations and companies of all sizes to get the right words out at the right time. PEP.

The right words, properly and timely presentation are what education is all about.

  • Take the right words, and they will protect your operation.
  • Use the right words, and they will promote your operation.
  • PEP.  The right words, the right way, at the right time.
  • Then, keep repeating.

 

Celebration!

MHProNews is celebrating today the completion of its 9th year of MH trade publishing. Put differently, we are beginning our tenth year of serving manufactured home – and other factory-built housing professionals – in this fashion.

Many forget, or didn’t realize, that publishing is just part of what we do, because we offer business development services like marketing, sales coaching, recruiting, speaking that inspires people to do their best, videos, consulting, PR, content creation, and much, much more that all spells profitable business development.

But years before we began this trade media adventure, this writer was already doing business development and contract services for MH:

  • Retailers,
  • Communities,
  • Financial Services firms,
  • Factory builders,
  • Investors, and
  • Other service providers involved in manufactured housing.

 

Time, Talent, Treasure, and Vision 

When we launched this trade publication, the industry was down to two other privately owned operations that either blogged or printed items for industry professionals.

One of those two has since closed, and along with others, we tipped our hat publicly to Jim Visser. He left on his own terms. He could have sold the Journal, had numerous offers, but turned them all down. Jim had built a certain legacy. His legacy is thus intact.

The other is a monthly letter and a blog that’s often, but not always, weekly. There’s been another monthly blog too, by another duo.

After we had been publishing several years, others have jumped in, especially in the last few years.  If we can do it, they reasoned, they can too.  That’s fine.  But as their leaders have said privately, they don’t try to compete with MHProNews.  They try to cheerlead for specific causes, which is their right. We respect their rights.

But we have more visitors in a single day than others may have readers all month – or in three months. That claim is based upon third party data.  We way out perform the competition.

As one competitor put it to me privately, ‘Tony, thousands of manufactured housing pros talk in bars and restaurants about industry topics like monopoly that you alone publish.’

From a competitor, that’s a compliment.  But we don’t publish things simply to be sensationalistic.  We publish it because only the truth, followed by the correct action, will set people free.

 

Serious Research, Plus Genuine News with Analysis Equals Being #1 in MHVille 

That success formula is one that you could be doing in your market(s) too. We’ve done it with others, why not you?

When you make the case with PEP properly, then growth occurs. It’s not passive, its active.  It takes some change, but its smart change in a ground floor opportunity.  Manufactured housing done right.

Some want to do that on their own, and that’s fine.  But others realize that they are writing a check to – and/or investing their time – Google, Facebook, and other media.  They get a result.  They are in a habit, as one manufactured housing marketer frankly told me.

AllTruthPassesThrough3stagesFirstRidiculed2ndViolentlyOpposed3rdAcceptedAsSelfEvidentManufacturedHousingIndustryDailyBuinessNewsMHProNews

We have been, are, and will continue to be different.  Because feel good, cheerleading DOES NOT set people free. If cheerleading was the answer, then our industry would collectively be at a half-million or more sales a year.  Nor is it isn’t a mere cold recitation of the facts that moves minds and hearts.

People have to be met where they are, and then they have to be convinced.  That’s a process.  Processes are part of how companies like Amazon became fabulously successful.  Its a process of engagement.  That process requires good service. Happy customers. That’s training, motivation, and information combined.

The truth well told sets people free to buy what they at some level want to try. They want a home.

  • There are millions curious enough about what they may call a ‘mobile’ or manufactured home to be doing millions of internet searches every year.
  • But only a few are buying.
  • That’s opportunity in disguise.  That’s better than a ground floor, because this industry is proven.

When some 17 million cars are sold in a single year in the U.S., that tells you the potential of the automotive industry.

When RVs outsell MH by 5 to 1 today, but 20 years ago, MH outsold RVs by 3 to 2, that tells you how far MH has fallen behind.  But that spells opportunity in disguise.

We know from field experiences how to unlock those opportunities at the local market level.  We’ve been doing it for years.

Celebrate with us today, as we head into our 10th year of serving the manufactured and modular housing industry .  We take on the tough challenges, and thank the Lord, we are not only standing, but growing. Come grow with us.

My sincere thanks to all of those who have been sending messages via LinkedIn and/or in other ways for helping us celebrate our 9th anniversary of publishing what we’ve called for years, MHProNews.

But keep in mind that the original name was MHMarketingSalesManagement.com.  Those are elements of success, like PEP.

Success is routinely collaborative.  Together with our clients, sponsors and those who see the value of the truth well told, the best is yet to come.

Because the numbers tell us that we are on a very special ground floor.

MH “Industry News, Tips and Views That Pros Can Use© is more than a slogan. You are either standing still, going backward, or moving ahead.  “We Provide, You Decide.” © ## (Manufactured housing related marketing & sales news, analysis, and commentary.)

(See Related Reports, further below. Third-party images and content are provided under fair use guidelines.)

October15-172018RSVPmanufacturedHousingFall2018LegacyHousing

The ad above is not connected to the story it is posted in. To learn more about this sponsor’s event, click here or the banner above.

ManufacturedHmeIndustryAchieveGreatPotentialAddressingResolvingCauseCorePerceptionIssuesLATonyKovachQuotePresentationPhoto

By L.A. “Tony” Kovach – for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

Sign Up Today!EmailedMHProNewsHeadlineNewsDailyBusinessNews

Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates.

 

InvestInYourselfAndInYourBizManufacturedHousingIndustryDailyBusinessNewsMHProNews

Time, talent, treasure. Put your money, as we do, where your mouth is. Need professional services? Please consider calling us. Nobody does it better in MHVille, no one. Click here to learn more.

Related References:

 

Attracting and Retaining Sales Talent – Evidence and Data-Driven Potential in Manufactured Housing

Proper Planning, Manufactured Housing, Marketing and Sales, Monday Morning Meeting

 

“Family Owned,” a Formula for Outperforming “Big Boys,” Monday Morning MH Marketing Sales Meeting

 

Sustainable Success. Your Best MH Investment? Monday Morning Manufactured Housing Sales and Marketing Meeting

 

Becoming a Standout Performer, Monday Morning Sales, Marketing Meeting

RememberThisQuoteIrPrettyPicturesMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews

Manufactured Home Retailers, Communities, Is Your Merchandising Nordstrom’s or Salvation Army? Monday MH Marketing, Sales Meeting

September 3rd, 2018 Comments off

ManufacturedHousingRetailersCommunitiesMerchandisingNordstromsOrSalvationArmyMHMarketingSalesMeeting

One of the things my husband Tony and I like doing together is merchandising – staging – a home. That’s fun, not a pitch – because there are plenty of pros in MH decorating that you should call before us.

 

But let’s tell a quick story from this woman’s viewpoint, that can help you sell more manufactured and modular homes.

Some 90 percent of the public, per third party research and sources, that can’t imagine what an empty home looks like furnished.

That’s why good staging – merchandising – is important.

StillfromVideoMHLivingNewsSUnshineHomesRedBayALDailyBusinessNewsMHproNEws

A still from one of the many manufactured home interiors shown in the video below.

Like millions of other women in America, I love shopping. Online or in stores, shopping is a pleasure.

But observing what retail store merchandisers do can be – for the observant and motivated manufactured housing professional – a routine source of useful inspiration and information.  That’s especially true for those who wants to sell more homes.

4NordstromsInternationalMallTampaFLDailyBusinessNewsMHProNews

Nordstrom’s at the International Mall, in Tampa, FL.

I’ve not been to nearly the number of states and locations as Tony has for business. But in a variety of locations, we’ve both seen more homes in various stages of merchandising than the vast majority of Americans. Tony occasionally reminds me that over the years, he’s been to 47 states. Plus, he’s toured manufactured home locations in Canada too. He says the Canadian manufactured and modular homes are impressive.  The point is he’s been to locations from coast to coast, border to border, and beyond.

5NordstromsInternationalMallTampaFLDailyBusinessNewsMHProNews

Even the mirrors behind the mannequins are part of the staging at this Nordstrom’s at the International Mall, in Tampa, FL.

Anyone who’s work takes them to multiple communities or retail centers knows this.  There are some locales – pardon me – that look like the a page out of the Grapes of Wrath.  They may or might not be a step above the look of the Salvation Army stores in merchandising. Not knocking it, because every kind of retail outlet has an audience, or it wouldn’t be in business.

So it is what it is.

3NordstromsInternationalMallTampaFLDailyBusinessNewsMHProNews600

Traffic at the mall was busy, and the upscale retailers were busy too. Nordstrom’s at the International Mall, in Tampa, FL.

But there’s also MHVille retailers and communities that are merchandising like you might see at retail stores such as Nordstrom, Dillard’s, and Macy’s. Even Kohl’s or Belk has a different, classier look than Burlington Coat Factory does. Again, not knocking less expensive stores, but that’s all to help you visualize and grasp the following point.

Tony snapped some pics while our family was shopping Saturday. The merchandising sets a tone in a store. The store’s merchandising – and pricing – also tends to attract a certain type of clientele.

In the emerging Trump economy, malls and retailers in several markets are making a comeback.

Sears/Kmart may still be in trouble, but other retail-connected sales and stocks are rising. Even Amazon is putting kiosks in malls now. With the change in sales tax online, and more money for businesses to invest due to tax cuts, its common sense to expect some level of bump in retail, at least for a time.

Now, apply those lessons to MH retail and communities.  For those who have the budget and can afford to make the investment, good merchandising – good decorating and displays – pays off.

If you don’t have a budget for staging, at a minimum, you should make sure that your model homes and the sales display surrounding your models are neat and clean.

A properly staged home, combined with the right sales and marketing, will routinely sell faster and for more money. That’s why so many factories invest in décor for a manufactured home trade show.

If you take an entry level, mid-range or upscale home – and all other things being equal – the well-staged home sells faster and for more than an empty or poorly staged one.

This Labor Day or later on, as you shop, ask yourself honestly this question. What does your MH merchandising say and attract? What does your MH marketing or sales methods say and attract?

Sunshine Homes is an example of good merchandising and staging. In the video below, you’ll see a blend of interviewing, but also brief clips of staged homes, or homes being built.

That’s a powerful mix for attracting and selling well qualified customers.

To get more turns every year at retail, the right combination of training, motivation, marketing, merchandising, sales, and follow though pays rich dividends. Want to learn more?  Click this link here. “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

Becoming a Standout Performer, Monday Morning Sales, Marketing Meeting

Life Hack Success Tip-Any Pro Can Do This-Monday Morning Manufactured Housing Sales, Marketing Meeting

Power & Profit$ from Factual Sales & Marketing, Monday Morning Manufactured Housing Meeting – Part 1