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CFPB Outlines New Regulatory Plan, Review

May 14th, 2019 Comments off

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In a news release to the Daily Business News on MHProNews on 5.12.2019, the Consumer Financial Protection Bureau (CFPB) said the following.

 

 

Consumer Financial Protection Bureau Outlines Plan to Review Rules Under the Regulatory Flexibility Act

WASHINGTON, D.C. – Today the Consumer Financial Protection Bureau (CFPB) published a notice on how it plans to periodically review regulations under the Regulatory Flexibility Act (RFA) and to request public input. Additionally, the Bureau published a notice requesting public input as part of its first RFA review examining the 2009 Overdraft Rule.

In Section 610 of the RFA, Congress specified that agencies review certain rules within 10 years of their publication, and consider the rules’ effect on small businesses. The purpose of the review is to minimize any significant economic impact of the rules upon a substantial number of small entities, consistent with the stated objectives of applicable statutes. At the conclusion of each review, the Bureau will determine whether the rule should be continued without change, or should be amended or rescinded. The RFA requires each agency to invite public comment on each rule undergoing review and to consider specific factors, including:

· The continued need for the rule;

· The nature of public complaints or comments on the rule;

· The complexity of the rule;

· The extent to which the rule overlaps, duplicates, or conflicts with federal, state, or other rules; and

· The time since the rule was evaluated or the degree to which technology, economic conditions, or other factors have changed the relevant market.

The public will have 60 days to comment on the CFPB’s plan after publication in the Federal Register.

The CFPB’s RFA 610 review plan can be found at: https://files.consumerfinance.gov/f/documents/cfpb_rfi_regulatory-flexibility-act.pdf

The Overdraft Rule

The CFPB is also announcing the launch of its first RFA 610 review, which is of the 2009 Overdraft Rule.

In 2009, the Federal Reserve Board issued a rule that limits the ability of financial institutions to assess overdraft fees for paying automated teller machine (ATM) and one-time debit card transactions that overdraw consumers’ accounts. The rule amends Regulation E, which implements the Electronic Fund Transfer Act (EFTA). The Bureau recodified Regulation E, including the amendments made by the Overdraft Rule, in 2011 when the Bureau assumed rulemaking responsibility under the EFTA. Today’s notice seeks comment on the economic impact of the Overdraft Rule on small entities. The public will have 45 days to comment after publication of the notice in the Federal Register.

The CFPB’s notice of review and request for comment on the 2009 Overdraft Rule can be found at: https://files.consumerfinance.gov/f/documents/cfpb_rfi_overdraft-rule.pdf

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The Consumer Financial Protection Bureau is a 21st century agency that helps consumer finance markets work by regularly identifying and addressing outdated, unnecessary, or unduly burdensome regulations, by making rules more effective, by consistently enforcing federal consumer financial law, and by empowering consumers to take more control over their economic lives.

That’s this pre-dawn edition of the #1 most-read “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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21st Mortgage Suit’s CFPB Denial, Exclusive Document on Berkshire Hathaway Manufactured Housing Brands Investigation

CFPB and 21st, Second Shoe Drops? Flooring w/21st Mortgage Corp? Insider Tips

Inside Scoop Mulvaney-CFPB and MHI, Berkshire Hathaway Company Meeting Detail$

MHI Lender Shakes Up DTS and MLO Rule Discussions

“Accurate, but Misleading” MHI Preserving Access to Manufactured Housing Act Alert – ‘Weaponized New$,’ Fact Check$

 

 

 

 

 

 

 

 

 

Father and Son, How Often? Common Sense, and Manufactured Housing Industry Week in Review 10-21 to 10-28-2018

October 28th, 2018 Comments off

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1. It can be interesting to observe a father and son.  ‘Whenever you encounter a problem, what do you do?’ father Tony asked 11 year old son Tamas (pronounced ‘tah mash.’) “Goal and solution orientation,” young Tamas promptly said.

 

2. How often do you want your marketing message seen or heard? Once or twice a month? Or would it be better if it was several times daily?

Do you want your marketing message seen by qualified candidates, the right target audience, or by those who might never give you, your product or service a second thought? 

The answers are obvious, aren’t they? It’s common sense. 

A hurricane and days of rain were not enough to stop Legacy Housing from having two back-to-back, highly successful events this fall.  Trade show season prep for 2019 is underway or about to begin.  Do you want a better result?  Why not do what Legacy or others have done, and use this platform, which has the biggest and most engaged audience?  MHProNews is number one for many reasons.  Proven results are among them, click here.

Every year, at show time for manufactured housing, we pack it all up and take our son on the road for a week for each major trade show.  We look forward to seeing thousands of you in person, at one of the upcoming 2019 events.

 

3. Common Sense.

Common sense is making a come-back in America. To get a better outcome, you have to do things differently.  That’s common sense.  To improve results, you have to fact-check the claims of those who say they are leading the industry, and see if they are in fact leading in a good, bad, or meh direction.

 MehDefinedGoogleDailyBusinessNewsMHProNews

No one else has our MHProNews audience size, or daily depth of engagement, by:

·        Owners

·        Executives

·        Managers

·        Investors

·        Front-line professionals

·        Outside researchers

 

and others that matter to decision makers in MHVille.  Why? Because no one else covers the issues that matters to manufactured homes and factory-built housing like MHProNews.  While others may produce content monthy or every other week, etc., no one else is producing relevant business-daily content for our industry, other than MHProNews.

Our sincere thanks to the thousands daily who check in and read several stories daily.  Thanks too for those who sponsor, and use our business-development/client services, which makes these platforms possible. 

You can’t always get what you want.
But if you try sometimes, you find, you get what you need
.”

– The Rolling Stones.

 

Notice: the Sunday Morning week in review is often image intensive.  Several images can make a browser ‘heavy,’ so give the page time to load.  If a Chrome browser doesn’t display correctly, try Microsoft Edge, Apple’s Safari or another browser or device that doesn’t manipulate the page as much as Google’s Chrome browser does.

With no further adieu, the week in review is found below. 

 

What’s News on Manufactured Home Living News

 

mhlivingnews-improvedlivingforle-logo

Affirmatively Furthering Fair Housing, a Novel Yet Proven Solution to the Affordable Housing Crisis That Will Create Opportunities, Based Upon Existing Laws

 

 

“I knew right from the beginning.” When President Trump, First Lady Melania, VP Pence Toured Manufactured Home Community

 

 

Manufactured Home Resident Group President Cautions Against MHAction, Surprising Background Reveal to Manufactured Housing Action

 

 

  

What’s New on the Masthead

 TheMastheadCommentaryLATonyKovachMHProNews

 

GIGO, Esther Sullivan, Clayton Homes, Boston Globe, GSMOL on ‘Manufactured Insecurity-Mobile Home Parks and Americans’ Tenuous Right to Place’

 

 

What’s New on MHARR

 ManufacturedHousingAssocRegulatoryReformMHARRologPreservingTheAmericanDreamOfHomeOwnershipThroughRegulatoryReformLogoDailyBusinessNewsMHProNews

 

HUD “Clarification” on Frost-Free IB Offers More Questions and Confusion Than Answers

 

 

HUD Will Not Finalize Proposed “Frost-Free” Interpretive Bulletin

 

 

What’s New on the Daily Business News on MHProNews

 1DailyBusinessNewsLogoMHProNewsLogo-1

 

 

Saturday 10.27.2018


Feds Bring Charges Against Manufactured Home Community Owner

Feds Bring Charges Against Manufactured Home Community Owner

 

 

Friday 10.26.2018

  Guggenheim ’Classic Seasonal Adjustment,’ Pollster says Hedge Funds Nervous Over Midterms, But GOP Can Win House and Senate, Plus MH Market Updates

  Triad Financial Services Recent Reporting on Manufactured Home Lending

Triad Financial Services Recent Reporting on Manufactured Home Lending

 

  Factory-Built Housing Pros, Opportunity Zones Roll-Out Approaches, Insider Look

Factory-Built Housing Pros, Opportunity Zones Roll-Out Approaches, Insider Look

 

  Painful or Pleasurable Discoveries, True Manufactured Home Confession

Painful or Pleasurable Discoveries, True Manufactured Home Confession

 

 

Thursday 10.25.2018

  MHC, Housing Giant Blackstone Group Lands $20 Billion, Plus Manufactured Housing Market Updates

MHC, Housing Giant Blackstone Group Lands $20 Billion, Plus Manufactured Housing Market Updates

 

  SWOT – Threats to Manufactured Home Communities, Retailers, Independent Producers, and Others in MHVille

SWOT – Threats to Manufactured Home Communities, Retailers, Independent Producers, and Others in MHVille

 

  MH Challenger – 3D Printed Housing ICON Closes Funding, Conventional Housing Giant DR Horton, Middle Eastern, Deep Pocket Investors

MH Challenger – 3D Printed Housing ICON Closes Funding, Conventional Housing Giant DR Horton, Middle Eastern, Deep Pocket Investors

 

  Weaponized News Spotlight – HUD, MHARR and Manufactured Housing Institute (MHI)

Weaponized News Spotlight – HUD, MHARR and Manufactured Housing Institute (MHI)

 

 

Wednesday 10.24.2018

  Housing Reform, Trump Admin Policy, Secretary Ben Carson Video Interview

Housing Reform, Trump Admin Policy, Secretary Ben Carson Video Interview

 

  Apple CEO Tim Cook Warns Your Data is ‘Being Weaponized’ Against You, Stocks Sink, MH Market Updates

Apple CEO Tim Cook Warns Your Data is ‘Being Weaponized’ Against You, Stocks Sink, MH Market Updates

 

  Did MHProNews Miss This? MHI Insider News Tip – Following Evidence, Money

Did MHProNews Miss This? MHI Insider News Tip – Following Evidence, Money

 

  “A Nation of Laws” – Donald Tye, Jr. Affordable Housing, and Manufactured Homes

“A Nation of Laws” – Donald Tye, Jr. Affordable Housing, and Manufactured Homes

 

 

Tuesday 10.23.2018

  Transparency – What Manufactured Housing Industry Pros Have Proclaimed

Transparency – What Manufactured Housing Industry Pros Have Proclaimed

 

  “Opportunities for Medium to Long-Term Investors,” Plus Manufactured Housing Industry Equities, Market Updates

  Cruz Lights Up Houston Trump Rally, in Key Race in Manufactured Housing Leading State of Texas

Cruz Lights Up Houston Trump Rally, in Key Race in Manufactured Housing Leading State of Texas

 

  Clayton’s Denial, But Mainstream News Reports Ongoing Federal Investigation of Manufactured Housing Industry Giant

Clayton’s Denial, But Mainstream News Reports Ongoing Federal Investigation of Manufactured Housing Industry Giant

 

 

Monday 10.22.2018

  Supreme Court Case Could Determine if Facebook, Twitter, Social Media Firms Can Censor Users

Supreme Court Case Could Determine if Facebook, Twitter, Social Media Firms Can Censor Users

 

  Goldman Memo on Midterms: How Will Voting Outcomes Affect Stocks? Plus, MH Market Updates

  Retail in the Digital Age, and Manufactured Housing

Retail in the Digital Age, and Manufactured Housing

 

  Manufactured Home Communities Sold=Mega-Million$, SUN Settles Big Case, ‘Mobile Homes’ in the News

Manufactured Home Communities Sold=Mega-Million$, SUN Settles Big Case, ‘Mobile Homes’ in the News

 

 

Sunday 10.21.2018

  The Coming Breakup of Berkshire? MHI? Plus Sunday Headline Recap 10-14-2018 to 10-21-2018

The Coming Breakup of Berkshire? MHI? Plus Sunday Headline Recap 10-14-2018 to 10-21-2018

 

That’s it for now. Thanks so much to our sponsors, clients, and readers for making us #1.

Please check back tomorrow morning for more MH “Industry News, Tips, and Views that Pros Can Use.” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

For Independents, Independent-Minded MH Professionals, and Freedom-Loving Investors Only, Sunday Headline News Recap 10-7 to 10.14.2018

 

 

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.24.2018 to 7.1.2018

July 1st, 2018 Comments off

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There is no question that Dinesh D’Souza is a partisan.

 

There is also no doubt that D’Souza was pardoned for his minor offense during the Obama Administration by the new occupant of the White House.

DeathofaNationVideoPreviewDineshD'SouzaMovieTrailerMobileManufacturedHousingIndustryDailyBusinessNewsMHProNews

The question that those on both sides of the left-right partisan divide should ask themselves is this.

Is D’Souza’s movie premise correct?

Or are his points mere theatrics?

Having gone to the theater, as well as purchased prior D’Souza videos, we can only speak to his prior work with first hand authority.

His prior movie hits were:

  • thought provoking,
  • entertaining, and
  • fact-based, meaning, historically grounded.
  • One ranked as the number 2 political docudrama of all time.

D’Souza’s films2016: Obama’s America and America: Imagine A World Without Her, are respectively the #2 and #6 highest political documentaries of all time. D’Souza’s latest feature-length filmHillary’s America, is widely credited with contributing to Hillary Clinton’s defeat in 2016, and quickly joined his first two films in the top 10 political documentaries of all time,” says his website.

Meaning, there’s broad appeal to his movies, because they are well done.  Watch the video of his movie’s “trailer,” and you’ll get the feel for him.

Some believe that Americans should ignore what divides the nation or our industry. There is an argument to be made for that viewpoint.

But others believe that a house divided can’t long stand.   Abraham Lincoln took that view, and risked a civil war to unite a divided nation.

That should suggest that on a range of issues, Americans and industry professionals ought to seek to engage in civilized discourse.  Why wait until open violence breaks out?

Come let us reason together.” Reads a plaque behind the desk of former Arkansas Governor and modular mansion resident, Mike Huckabee. It’s a quote from the Good Book.

Our industry has a case to be made. It sounds counter-intuitive to most marketers. But the case that must be offered to the public needs more than looks and emotion.  It must have evidence-based reason. The research shows that’s true. That’s our consulting operation’s experience as well.

Tony has said time and again, that if pretty pictures, slick videos or even 3D tech was all that was needed to grow the industry, then manufactured housing would already be selling 500,000 to 1,000,000 (+/-) new HUD Code manufactured homes per year.

Modular home sales would be on top of that total.

ManufacturedHomeShipmentsVsNewExistingHomeSalesStaartsManufacturedHouisngIndustryDailyBusinessNEwsMHPronews

Facts are facts. They are neutral measures of reality. Once facts and their causes are understood, then the opportunities can be tapped. What the above means is that the typical retailer could potentially be selling 10x (+/-) more homes in a typical market

 

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

Learn more about the above, linked here.

Evidence and logic – with appeal that is well presented – are what millions of home seekers need to buy into the manufactured housing industry’s rebirth.

The same is needed to avoid the death of our nation’s Republic.

As we approach July 4th, our country’s glorious Independence Day, let’s recall that Freedom is never free.

With no further adieu, let’s dive into the headlines that link news, inspiration, commentary, and reports.

 

What’s New on the Masthead…

Life, Liberty, Property – Supreme Court – and Manufactured Housing

Life, Liberty, Property – Supreme Court – and Manufactured Housing

What’s New on the Daily Business News on MHProNews.com…

 

Saturday 6.30.2018

I Hate Politics!” – Bedminster Watch, and Manufactured Housing Shipments

“I Hate Politics!” – Bedminster Watch, and Manufactured Housing Shipments

 

Friday 6.29.2018 

POTUS Trump Announces SoftBank Boosting U.S. Investments by Billions, Details, Plus MH Market Updates

Associated Builder’s President Michael Bellaman says How Congress Can Keep Momentum Going

Manufactured Home Industry Board Member Surrenders to Cancer, R.I.P.

Manufactured Home Industry Board Member Surrenders to Cancer, R.I.P.

Billion Dollar Startup Modular Builder, Using Robotics, Could Soon Rival Clayton Homes’ Total Sales

Billion Dollar Startup Modular Builder, Using Robotics, Could Soon Rival Clayton Homes’ Total Sales

 

Thursday 6.28.2018

People are “Creatures of Habit,” Says New Study, Valuable Manufactured Housing Industry Professional Insights

People are “Creatures of Habit,” Says New Study, Valuable Manufactured Housing Industry Professional Insights

Move Over Saudi Arabia? Latest U.S. Oil Production, plus Manufactured Housing Market Updates  

Harvard’s Joint Center for Housing Studies 2018 – Affordability, Manufactured Homes, and Modular Housing Report

Harvard’s Joint Center for Housing Studies 2018 – Affordability, Manufactured Homes, and Modular Housing Report

Manufactured Housing Program Review Addressed by HUD Secretary Carson during Oversight Hearing

Manufactured Housing Program Review Addressed by HUD Secretary Carson during Oversight Hearing

 

Wednesday 6.27.2018

Bloomberg’s World’s 25 Richest Families Net Worth Tops $1 Trillion, List, Plus MH Market Updates

Salena Zito Tweet Wakeup on Recent High Court Rulings, Touts the “Great Revolt,” SCOTUS Kennedy Shakeup

Salena Zito Tweet Wakeup on Recent High Court Rulings, Touts the “Great Revolt,” SCOTUS Kennedy Shakeup

Billions in American Cash Flowing Back to U.S., Repartition Yields Capital for Manufactured Housing or Other Projects

Billions in American Cash Flowing Back to U.S., Repartition Yields Capital for Manufactured Housing or Other Projects

New High Mortgage Rates, Latest Core-Logic Housing Price Data

 

 

Tuesday 6.26.208 

Warren Buffett Strikes Deal with Lee to Manage Berkshire Units, plus MH Market Updates

Warren Buffett Strikes Deal with Lee to Manage Berkshire Units, plus MH Market Updates

New Manufactured Home Industry National Association Related Statements

New Manufactured Home Industry National Association Related Statements

Barack Obama, Maxine Waters, President Donald J. Trump, Amway, and Manufactured Housing

Barack Obama, Maxine Waters, President Donald J. Trump, Amway, and Manufactured Housing

HUD Approves Additional $5 Billion Disaster Recovery Plan

 

Monday 6.25.2018 

How US Stocks Compare with Other Nations in Trade Wars? Plus MH Market Updates

Manufactured Home Community Owners Lost Troubling Creekside Appeals Case

Manufactured Home Community Owners Lost Troubling Creekside Appeals Case

What’s Your Location’s Potential? Monday Morning Manufactured Housing Marketing Sales Meeting

What’s Your Location’s Potential? Monday Morning Manufactured Housing Marketing Sales Meeting

What “Made in Space” Housing Plans Should Tell Manufactured Housing Industry Professionals

What “Made in Space” Housing Plans Should Tell Manufactured Housing Industry Professionals

 

Sunday 6.24.2018 

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.17.2018 to 6.24.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.17.2018 to 6.24.2018

 

And that’s all she wrote, with a little help from that fine fellow nearby, during the week that was. That’s “News through the lens of manufactured housing.” © ## (Headline news, week in review, recap, analysis, commentary.)

(Third party images, content are provided under fair use guidelines.)

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2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

7 Surprising Keys to Unlock Manufactured Housing Industry Sales Success

June 2nd, 2018 Comments off
7SurprisingKesytoUnlockManufacturedHousingIndustrySalesSuccess

Man in a straitjacket.

Scientia potentia est,” is Latin that is commonly translated as Knowledge is Power, but it is more accurately translated into English as Knowledge is Potential Power.

 

All Knowledge comes from one of two sources, your own experiences, or insights learned from the experiences of others. There are no exceptions.

Even those who with millions of others believe in infused Knowledge from a Supreme Being – God – they must also admit that God is the Ultimate Other.  So all knowledge comes from your own experiences, and/or from the experiences of others.

Experiential knowledge requires several things, including trials – as in trial and error – time, talent, some degree of treasure, temperance, and an openness to the truth. Those are the 7 Ts.

Those who are closed minded for any reason can not advance until their mind is unlocked.

The close-minded can include those who hold to a false belief that they think they know something, which may be partially or completely untrue.

Proof?

Surveys and statistics alike prove that manufactured housing is widely misunderstood. So, the obvious solution to misunderstanding is education.

Knowledge must first be acquired by someone – and then by applying the 7 tools of Time, Talent, Treasure, Trials, Trust, Temperance, and Truth – that knowledge must be repeatedly shared with others.

7TsTimeTalentTresureTrialsTrustTemperanceTruthManufacturedHousingProfessionalPuzzlePiecesMHProNews_001

That in a nutshell is the 7 keys to professional, location, company or industry success.

Let’s elaborate.

An internal and external education campaign at the location level (vs. national) are fundamental essentials for sustainable professional success. That’s true in any profession, but perhaps particularly so for manufactured housing. Why? Precisely because manufactured housing is misunderstood.

Misunderstanding is an opportunity in disguise. Its an opportunity in disguise for professionals and investors that most Americans misunderstand manufactured housing.

PEPProtectEducatePromoteUnlockingMindsKeyToAdvancementMHProNews

Millions every year are looking for housing. Zillow and other research reveals that only a tiny fraction of shoppers even consider a manufactured home. Industry statistics shown that only a tiny fraction of those who consider a manufactured home actually buy one. That’s both tragic, but also an opportunity in disguise. Education is part of how that opportunity must be tapped, and that is done at the location or market level. This is why those who think ‘national campaign’ misunderstand the realities of manufactured housing today.

So, the person, location or operation that opens their mind to learning and applying the elements of industry success can and will thrive, period.

Misinformation is costly. Accurate information – the Truth, or Knowledge are vital ingredients to individual, location, or industry success.

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

The quote below about 3D, video or great websites is demonstrably true.

Want proof?

What follows is not meant to be a slam against MHVillage, nor against anyone else.  It is a look at the cold, hard facts. It is necessary to point out that however impressive their total sales are, however, their own statistics are clear evidence of what ails manufactured housing. For more click here, but you can read on or circle back later for details.

MHVillageLogoDataStatisticsManufacturedHousingINdustryDailyBusinessNewsMHproNews600

While impressive on one level, their data and statistics are alarming when carefully examined.  But they are also an opportunity in disguise, as they point to the absolute need for the correct types of education.

It was utterly predictable that some great looking videos or websites would not result in big leaps in sales. We won’t mention the names of any ‘great looking’ websites, so that no one will misinterpret or misunderstand the point.

First, let’s clearly state that of course a good looking site is better than a bad looking one.

But go back to the vital first quote/graphic above.  If looks alone sold more homes, manufactured homes would be 5 to 10 times – or more – their current sales levels in most markets across the country.  This we know from experiences on our consulting-professional services side. But we also know this from our MHProNews research and reports.

 

EarthFromSpaceSBManufacturedHousingIndustryDailyBusinessNewsMHProNews

Global, historic, and local manufactured housing market perspectives are important for progress in local market selling.

 

Flat Earth Thinking

An industry colleague was laughing with delight to a line in a drafted article that has not yet been published. The article included an analogy to Flat Earth Thinking.

Recall that some 5 or more centuries ago, there where millions who mistakenly believed that the earth was flat.

It took knowledge, experience and the 7Ts to change that false belief in flat earth thinking. You might still find some flat earth believers, but images like that satellite photo above, coupled with the experience of the horizon, ought to be sufficient to prove that the earth is a sphere.

Those who buy a manufactured home believe it is a useful, and achievable solution for their housing needs. Period. Those buyers may or may not believe that a manufactured home is a perfect solution, or even their preferred solution.  They only have to believe it works for them, and will prove useful for some period of time.

The clear answer to selling more manufactured homes is thus discovered to be helping more people see the potential value to them in ownership of a manufactured home. It is in helping more people understand the value proposition. It is helping home shoppers and others grasp that a manufactured home can be a good or even superior option. Period. Full stop.

UnzipLookingForUsUnlockedMindHowCanWeHelpThemSeeManufacturedHOusingINdustryDailyBsuinessNewsMHproHNEws

All of the above and what follows may seem to some as stating the obvious.

It should be obvious that defining your business, profession, and the industry at large are part of the surprising keys to success.  It is all part of “Scientia potentia est,” of Knowledge is Potential Power, and the correct understanding and application of the 7Ts.

 

Small vs. Big Business? The Surprising Facts and Insights 

There is a paradox in business and industry, manufactured housing or any other profession. It’s this. Virtually all big businesses begin as small businesses.

Not all small businesses aspire to become a big business. That’s fine. There are successful one location communities, retailers, producers, lenders, installers, transporters, legal, and other professionals.

Among the law firms we’ve had extensive communications and discussions with is an operation that began as a single location.  That law firm has spread over time into a regional – some might say, national – powerhouse in their specialized fields.

But there are tremendous businesses within our industry that have one and only one central location. There are attorneys we know who are “one-lawyer shops,” that do a terrific job.

Similarly, there are HUD Code manufactured home producers, for another example, that have only plant, one location. They may ship manufactured and modular homes into a dozen or more states, but they do so from a single base of operations. When something has worked profitably and with happy customers for decades, that’s a good proof of concept.

 

Big Business ISN’T Automatically Bad Business

Some readers who skim MHProNews may have the false impression that we are opposed to big business. For thoughtful, careful readers, reflection or a review of the search boxes would reveal that to be untrue.  ‘Big business is bad business’ has literally never been said by any MHProNews parent company team member.

We are editorially opposed to monopolistic or any unethical practices on principleBut a business can be large and not be monopolistic.

A business can be large, and ethical.

It’s unethical practices that we oppose on principle, and because it is harmful to the industry at large, as well as the public.  That includes, but is not limited to, opposition on principle of any monopolistic enterprises or organizations.  Some argue that certain public utilities ought to be a monopoly, set that debate aside. We’re briefly focusing on normal, private businesses. In England, they consider that something may be a monopoly when a private enterprise approaches 25 percent market share.  The U.S. at present has no similar line, but shouldn’t Americans have that limit?

 

The Paradox – Innovation and Small Business vs. Big Business

Small businesses or individuals are often where innovations are found. Who says?

That’s what research by the Small Business Administration (SBA) states, “small businesses are more efficient at innovation.”  We could point to specific manufactured housing operations that have many times more people – and far bigger budgets – than we do.  But they have demonstrably less engagement, and lower conversion ratios than we our clients of ours have experienced.  Does someone want to spend more, and have lower results?  Or is it better to spend less, and have greater results?

Big business become and stay large due to Systems that are learned, taught, and followed.

It’s essential to have Systems in any successful business. If a larger enterprise is to be sustainable and successful, then it must learn and enforce standards – Systems, Policies, and Procedures – that are proven to work.

Thus, a large business – because of systems that an organization holds too closely to – can become a straitjacket. Straitjackets, by their nature, stifle innovation.

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For example. On the consulting and professional services side of our operation, we studied a location that had multiple sales people.  One of them – an individual sales person – wanted to focus on selling a single model of home. The location owner allowed it.

For clarity. Yes, 1 man, sold only 1 floorplan of home, made by a single builder.  Let’s note, this was their test, not ours. We were hired for a variety of other reasons, but one was to monitor and evaluate their test.

That sales professional made it his specialty to sell that one – and only one – particular model and floorplan.  He would not sell any other model or floorplan. He was good at it. He was personally successful at it.

But before and after evaluating it, this wasn’t a practice we would generally recommend. While it contributed to the sales of the location that conducted the test, if everyone there had done the same thing, the location could have rapidly failed for reasons too lengthy to go into here. That one-model-selling-salesperson took a useful concept – specialized knowledge – to an extreme.

That said, it was a fascinating study. And that one person personally sold more homes than many of his peers did, but not for the reasons some may think.

Part of that example is that it was a one-location “street retailer.”  They were testing, and trying to innovate.  They learned from the experiment.

That’s evidence of how all knowledge comes from experiences. It is also an example of how innovation often comes from smaller companies.  Experiences can be obtained by trial and error.  Knowledge can be obtained from others. Knowledge can come from observation, from reading, from conversations, from formal instruction, and so on.  It can come from testing – trials – of a concept.

From the combination of years of reporting, interviews, training, services, and consulting, we’ve been privileged to witness and gather together perhaps the most significant body of marketing and sales knowledge the industry has ever had.

Those insights turn are useful in converting more lookers, video viewers and website surfers into buyers.

 

The 7Ts of Time, Talent, Treasure, Trials, Trust, Temperance, and Truth

The word ‘trust,’ can be understood in a variety of ways.

That includes the notion that trust is related to what sometimes is described as earned confidence.

Motivation comes from confidence. Momentum comes from appropriate levels of the 7Ts, including sufficient commitments. This point about trust and momentum are obliquely made by the builder-president in a speech he gave.  In the video below, President Donald J. Trump surprisingly included a talk about a factory-home builder he knew.

 

Donald Trump Video-Recorded Speech that Singled Out a Factory Builder

When the president spoke about this builder, he was making a specific point about momentum.

But indirectly, he confirmed several other points this article is sharing. There are many things needed for success, Operation Breakthrough identified, using different terms, various keys to success. The video below isn’t essential to our point today, but it is useful and interesting for those who have about 8 minutes.

Trust isn’t an island. Life requires balance. It is imbalance that always, ultimately always, causes problems.

Unwillingness to see an imbalance, a refusal to accept what is true, is often at the core of faults and failures.

Some reading is obviously better than no reading/research for the typical owner, professional, and manager. But the minimum should be 1-2 hours a daily. Investors, note this is a success tip by Warren Buffett that’s ethical and can be done by almost anyone.  Buffett reads and researches 5 to 6 hours on a typical day.

For example, the most talented man or woman in the world can experience a failed marriage. This analogy-by-example isn’t meant judgmentally, like other examples, this one is purely clinical. The causes of a failed marriage can be many. But at the core, it’s a lack of commitment or deception by one or both parties to the union of that marriage that often results in its failing. That’s an analogy to learning, and success. A commitment must be made to learning.

Deception can’t be the basis for trust or sustainable success.  By the way, there’s a distinction between deception and timing.  You may want to tell your spouse about a gift on the date of the occasion, not before.  That’s a timing issue, not deception.

A wishy-washy commitment, or one based upon deception, is no commitment at all.

Temperance is another word for balance or moderation. The opposite of gluttony is temperance. If someone eats too much, and burns too few calories, they gain weight. It’s utterly predictable.

In business, the greed for having it all – for crushing or destroying competitors – is moderated by temperance.

Free enterprise is good. Capitalism taken to the extremes of crony capitalism, vulture capitalism, or monopolistic capitalism, those extremes are to be moderated or halted. Temperance can also be an adjunct to ethics. Fairness. Equity. Justice. Those are qualities that are kindred spirits to temperance or moderated behavior. We’ve previously noted on MHProNews the twin principles of solidarity, and subsidiarity. They are necessary principles in successful family, business, in society. and government.

Just as the demonstrable goodness of free enterprise can be taken or twisted into an extreme – such as vulture or monopolistic capitalism – so too the goodness represented by manufactured homes can be taken to an extreme. Some lack sufficient commitment to the industry. Others demand too much, which absent temperance, becomes destructive.

It isn’t meant as a per se slam against the industry’s “biggest boys” to say that to various degrees they may demonstrably lack the balanced 7 keys to sustainable success.

For example, if any of the big three in manufactured housing production understood – profoundly grasped and made a genuine commitment to the 7Ts – they would be selling several times their current numbers of homes.

The proof is history. There were times in manufactured housing history – for example, in 1998 – when either one of the top two producers that year outsold the entire production of our industry in 2009.  Yes, there was easy money then, but beyond that, there were principles followed in 1998 that are not being applied today.  There was arguably higher demand then, and a better understanding by many, for manufactured homes.  The reasons?  The 7Ts.

On the Manufactured Home Communities (MHC) side.  If more communities deeply understood the value proposition answers that shoppers are looking for, then their home sales would be soaring. Rentals of homes in land-lease manufactured home communities (MHC) are demonstrably profitable. Ask any of the MHC REITs who are doing it successfully. That’s a given.

But in renting homes, haven’t some lost the mojo for selling more owner-occupied homes? Equity Lifestyle Properties Chairman Sam Zell has publicly said that renting manufactured homes must be kept marginal.  The business model changes too much when there are too many rentals.

94percentcreditapprovalNARMHVillageLowConversionratiosDailyBuisnessNewsMHProNewsConsumers are looking for very specific answers to questions before they will buy a manufactured home, vs. rent one.  Look at the conversion rates of renters to buyers.  Useful?  Yes.

But is renting first the ideal sales tool?  Hardly. Rather, renting is a useful, profitable debatably a short-term fix.

Home shoppers often don’t realize they are looking for certain answers, but they are.

So, the marketing and sales process must account for that reality.

That in turn means that the educational process of sales professionals must include that understanding.  That means industry sales pros must be instructed – educated – in order to successfully engage with more people, especially well-qualified buyers.

Thus, the marketing and sales process must accomplish consumer education. Education of consumers can’t just be a mere recital of construction facts, nor can it be just pretty pictures, 3D tours or even gorgeous videos.

Construction facts are only useful in specific cases, with certain types of buyers. If a laundry list of construction facts alone would sell more homes, a location or the industry would be selling many times more homes.

The opportunity in disguise for manufactured housing is that for millions of Americans, manufactured homes are the wildly misunderstood solution for the affordable housing crisis.  Applying these lessons in a local market, at the location level, using the 7Ts – are keys to sustainable success.

Note, the video that follows was an operation that struggled to sell any new homes, and for years sold mostly older, used homes.  Their operation was totally changed.  There were many factors.  Among them, they changed their mind-set and methods, and learning to apply the principles of the 7Ts.

 

 

So, at the heart of all sustainable success are the 7Ts.  Back in the go-go-days 20 years ago, Palm Harbor and Oakwood were 2 vertically integrated companies that arguably were among those which utilized marketing and sales processes that were not sustainable.  Palm Harbor and Oakwood were strong for a time, but faded.  During that time, we could and did work with retailers nearby one of their locations, and show them how to outsell them, and have happier customers who referred their friends.

Understanding and a proper application of those 7Ts yields sustainable, professional success.  BTW – for clarity – the videos are just part of the process, they are by no means the entire process.  Videos that inform consumers – and professionals – are part of the puzzle, but videos alone are not every piece of the puzzle.

Understanding what the actual concerns and solutions for consumers is a must.  Failing to understand and address their needs are thus the road-block to increased manufactured housing sales.

A careful viewing of the videos in this column relate essential facts. They are among several proofs that most investors and professionals in our industry fail to grasp.  Most simply don’t see just how amazing the opportunities are today.

Scientia potentia est,” knowledge is potential power. Knowledge requires education.

By the way, there are hundreds of possible styles of videos. The one below is but one example of a different type of video, to make the point about various styles available.  You’ll find a ton of fancy videos out there, often made by high dollar production companies.  But even if a video has hundreds of thousands of views, when you notice that there are a very low ratio of views-to-sales, what does that tell you?

Sustainable success requires an application of the 7Ts.

The videos on this page are examples of elements that prove the points of the value of the 7Ts.

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Related Reports:

HUD’s Operation Breakthrough, Promoting Factory, Industrialized Building – Mobile Home Era to Modern Manufactured Homes.

NAR’s Lawrence Yun Raises Alarm for New Housing Crisis, MH Import?

GSE Asked: Will Manufactured Housing Overtake Conventional Homebuilding?

What are the FACTS about Manufactured Housing Industry Traffic vs. Real Estate? MHVillage, MHProNews, Manufactured Housing Institute Data

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

Smoking Gun 3 – Warren Buffett, Kevin Clayton, Clayton Homes, 21st Mortgage Corp Tim Williams – Manufactured Home Lending, Sales Grab?

HUD’s New Man, Officials Statements, with Insider Info Beyond the Media Releases

Greener, Stylish Manufactured Homes – Hidden Facts in the Washington Post Manufactured Housing Narrative

MHI Lender Shakes Up DTS and MLO Rule Discussions

Progressive “Nation” Reports on Monopolies Cites Buffett, Clayton, Others – MH Industry Impact?

‘Tip of Iceberg’ – Rick Rand; Marty Lavin, Communities have ‘No Confidence’ in Manufactured Housing Institute, New National Trade Group Announced

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Tony is the award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Liquid Web Related – Temporary Service Interruption Review Notice

December 30th, 2016 Comments off

LiquidWebHeroicSupport-creditLiquidWeb-postedDailyBusinessNewsLast week and earlier this week, MHProNews.com experienced website server and related technical issues.

As has been previously announced, MHProNews is in the process of upgrading this professional trade media site. A website of this size which is kept active during an upgrade involves numerous complexities.  Let’s review…

The hosting company, Liquid Web, provided us the following statement, quoting as follows in large part (sans their IT ticket number, etc.), within the emailed boxed lines below.

Philip W. (Liquid Web)

Dec 29, 9:52 AM EST

Hello,

I was contacted by Clinton earlier about the DNS issue you had. That issue being that DNS was updated when you did not want it to be.

I apologize that this was done…
…At this time I have changed all the affected records to point the domains back to your source server. This can take about 1 hour to propagate.

Please let us know if you have any questions or concerns!

Regards,

Philip W.
System Restore and Migrations Linux Administrator

Liquid Web Inc
https://www.liquidweb.com

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That message, and a look at the home page, reflects that this service ticket with their firm has not yet been resolved, but efforts are ongoing.

Liquid Web boasts of “Heroic Support,” and indeed they have a multi-year history with LifeStyle Factory Homes LLC – MHProNews parent company – providing top notch service.

However, at this time, the steps taken by Liquid Web’s support team have failed to restore the site to its normal working function.  That makes doing further updates and posts problematic.

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A review of the issue, acknowledged by Liquid Web prior to and since the message shown in this Daily Business News post above, is provided to explain why for the first time in over 7 years, we have an interruption of service. We are striving to restore full, proper operations as soon as possible. MHLivingNews.com, also hosted by Liquid Web remains unaffected.  Please feel free to visit there, or see the thousands of other articles on MHProNews.com while these issues are resolved. 

As thousands of professional visitors are logging on daily, we are striving to keep this Daily Business News, other blogs and modules on MHProNews site live, while attempting to resolve the various issues that Liquid Web has inadvertently caused.

Their management were advised and understands that we would be sharing the message above, prior to this notice being published, so that our readers would understand the basic nature of the unexpected challenges.

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MHLivingNews.com – our sister-site – continues to be performing normally, which is also hosted with Liquid Web.  We will continue to update that site during what we hope will be a brief service interruption here on MHProNews.com.

Our apologies for the inconvenience. We will update this notice, as needed, or warranted. ##

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Soheyla Kovach.

Submitted by Soheyla Kovach to the Daily Business News on MHProNews.