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Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.3.2018 to 6.10.2018

June 10th, 2018 No comments
sundayMorningManufacturedHousingIndustryTradeNewsRecap6.3.3018to6.10.2018DailyBusinessNewsMHProNews

Trivia: If you look carefully, the screen shot of the iPad above often looks like the MHProNews home page did on that Sunday morning.

Mensch

 

We’re preparing an article about a Jewish gentleman known by scores in the Manufactured Home (MH) industry.

In mentioning our research to a Jewish MH industry colleague, he said, “Make sure you say that he was a mensch.”

Google’s online dictionary defines the word “mensch” like this.

MenschNobelPrizeofWordsTitleYouCantBestowOnYOurselfmensch

men(t)SH/

noun NORTH AMERICAN informal

  1. a person of integrity and honor

The Urban Dictionary says, “A mensch is a someone to admire and emulate, someone of noble character. The key to being “a real mensch” is nothing less than character, rectitude, dignity, a sense of what is right, responsible.”

Dictionary.com says a mensch is a “person of strength and honor,” 1907, from Yiddish, from German Mensch, literally “man, person,” from Old High German mennisco “human,” from Proto-Germanic adjective *manniska- “human” (see mannish

Everyone, including we non-Jews (“the goyim”), can learn much from the mensch we are fortunate enough to encounter in life.

 

Divisions

Among the things Tony and I discuss from time to time is how governments, by accident or design, can divide people who otherwise can joyfully coexist side-by-side, absent irksome meddling.

RC Williams, Daily Business News MHProNews

RC Willaims.

As R.C. Williams put it about a year ago, there are professional race-baiters. It’s a term used by others besides R.C., to describe individuals who literally make money stirring up racial discord, often using a non-profit, or other operation to collect money.

Political parties are useful in some ways, but it must also be acknowledged that political parties and their advocates have the tendency to divide people into “us vs. them.”

That can happen in professional groups too.

HowToBeAModernDayMenschThoughtcoDailyBusinessNewsMNProNEws

Scriptural scroll for rabbinic reading.

We’re not among those who believe that every religion is equal.  There are for example, Satanists, not many believers would put them on the same level as other groups. But we acknowledge that if God-Who-Created all gave man free will, then we must respect other’s right to choose.

That doesn’t imply that in politics, religion, economic or other distinctions that dialogue should be avoided.

Robust, frank dialogue that seeks truth in all its forms is to be celebrated.

So, respectful dialogue on issues that divide people ought to be embraced.

Absent absolute standards of right and wrong, how can we recognize what’s criminal, okay or what soars to the level of what is honorable?

To be a mensch – an honorable person who acts with integrity – whatever one’s personal or demographic data might be – requires standards.

 

Back to Basics

Many a coach has taken a struggle team “back to basics,’ Tony says. When something is awry, the basics ought to be among the first its to examine.  When the industry is still at historically low levels of sales, everything that contributes to that should be evaluated.

When Tony and I met nearly 15 years ago, Tony was working in the Houston metro area. He described an impressive manufactured housing retail operation that had lots of traffic. It had leading edge tech at that time. The display made every home look as if it was ground set.  Every home was staged to the 9s.

That retailer had multiple outlets.

But as impressive as that retail operation was, as high as their traffic was, their conversion ratios were low. Their sales were low.

They ended up going bankrupt.

Tony said much of their plan was fine, but when people aren’t buying in sufficient numbers to sustain a business, it’s an obvious sign that one or more things are either missing or are not sufficiently emphasized.

That retailer never became a client of his. For a fraction of the cost of their monthly overhead, they could have invested and won. They pinched pennies, and it cost them millions. It’s but one of numerous examples of ways that a firm can fail.

The word “integrity” has several meanings. One is “the state of being whole and undivided.”

HonestyIntegrityWordCloudEthicsTrustRespectSincereMonsoonLeadersManufacturedHousingMHProNEws

Honest people can fail. Dishonest people can succeed for a time, as some criminal enterprises prove.

But ultimately every operation that has integrity – in a free enterprise system – learns to serve the public in ways that benefit the buyer, while profiting the seller. It must be a mutual victory.

That win-win requires a foundation, the basics. Every company or organization needs it.

When there’s one or more mensch in the mix, a person of integrity and honor, the odds for sustainable success arguably goes up.

We salute all people who are honorable, and who act with integrity.

With no further adieu, let’s look at the week that was, in over two dozen headline reports.

 

What’s New on MHLivingNews

Celebrate National Home Ownership Month, with 26 Cool Prefab Cribs, a $1 Billion Dollar Hybrid Mansion, 4 Fun Videos

What’s New on the Daily Business News on MHProNews

Saturday 6.9.2018

Politically Incorrect Cartoon Commentaries, Lighter Side of Making America and Manufactured Housing Great Again

Politically Incorrect Cartoon Commentaries, Lighter Side of Making America and Manufactured Housing Great Again

Friday 6.8.2018

“Final Nail in the Coffin,” Bureau of Consumer Financial Protection Case Dismissed, Hensarling Reacts 

Oil Price Forecast, and Manufactured Housing, Plus MH Market Updates 

Manufactured Housing Institute Issues Alert – MHI Email Compromised

Manufactured Housing Institute Issues Alert – MHI Email Compromised

Manufactured Home Communities, Retailers, Developers Face Disruptive, Troubling Trend

Manufactured Home Communities, Retailers, Developers Face Disruptive, Troubling Trend

 

Thursday 6.7.2018

Reuters on U.S. Housing Price Pace, Manufactured Housing Visions

Buffett-Dimon Plan Dropping Guidance Harms Investor Insight, Analyst Bove Says, Plus Manufactured Home Market Updates

“Americans Deserve Accountability from Their Government,” Reforms, Result$, Counted, and Coming

“Americans Deserve Accountability from Their Government,” Reforms, Result$, Counted, and Coming

President Donald J. Trump Proclaims June 2018 as National Homeownership Month, Industry Reaction

 

Wednesday 6.6.2018 

Senator Elizabeth Warren, 2020 Presidential Prospect, Threatens Wave of New Regulations

Senator Elizabeth Warren, 2020 Presidential Prospect, Threatens Wave of New Regulations

“Gavin Newsom wants to turn this state [California] into Venezuela – we’re not going to let him,” John Cox – plus MH Market Updates

George Allen Reply to Mainstream Media re: Roane/Lackey/SECO Exposé, Plus MHI, MHARR, et al – “Make Manufactured Housing Great Again”

George Allen Reply to Mainstream Media re: Roane/Lackey/SECO Exposé, Plus MHI, MHARR, et al – “Make Manufactured Housing Great Again”

NorthStar and Manufactured Housing Radix

NorthStar and Manufactured Housing Radix

 

Tuesday 6.5.2018 

Doug Schoen, Clinton Adviser, warns – “Democrats must advance an agenda…to create a society of opportunity for all – not guaranteed outcomes achieved through wealth redistribution.”

Fannie Mae Touts MH Advantage Program, But Manufactured Housing Association Slams Plan as “Illegitimate,” “Bait and Switch”

Fannie Mae Touts MH Advantage Program, But Manufactured Housing Association Slams Plan as “Illegitimate,” “Bait and Switch”

Jobs, Jobs, More Jobs – What the Data Says, plus Manufactured Housing Industry Markets Update

President Trump Spotlights Factory Home Builder in Speech, Proven Promotion, Support of Industry Advancement

President Trump Spotlights Factory Home Builder in Speech, Proven Promotion, Support of Industry Advancement

 

Monday 6.4.2018

Skyline Champion Corporation Created as Skyline and Champion Home Builders Announce Closing of Business Combination, Exclusive Details

Skyline Champion Corporation Created as Skyline and Champion Home Builders Announce Closing of Business Combination, Exclusive Details

Koch Brothers Battling POTUS Trump Tariffs, Economic Adviser Larry Kudlow Defends, Stocks Jump, plus MH Market Updates

Manufactured Home Production and Shipment Report, April 2018, per MHARR, HUD, IBTS

Manufactured Home Production and Shipment Report, April 2018, per MHARR, HUD, IBTS

Truth or Consequences – Monday Morning Sales, Marketing Meeting

Truth or Consequences – Monday Morning Sales, Marketing Meeting

Sunday 6.3.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 5.27.2018 to 6.3.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 5.27.2018 to 6.3.2018

And that’s all she wrote, during the week that was, along with a bit of help from that other guy. ## (Headline news, week in review, recap, analysis, commentary.)

(Third party images, content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 5.27.2018 to 6.3.2018

June 3rd, 2018 Comments off
sundayMorningManufacturedHousingIndustryTradeNewsRecap5.27.201to6.3.3018DailyBusinessNewsMHProNews

Factoid. If you look at the home page of MHProNews on Sunday Morning, it will look like what you see on this tablet screen shot, above.

Meshuggeneh

 

We were checking out at Walmart last night after dinner.  The woman who was ringing up our order was lightly conversing with my husband and family.  She was commenting on something the previous lady in line had said before leaving with her new goodies.  The lady at the register said to us, “What would my rabbi think about that?”  Without missing a beat, Tony said, “He’d likely think it would be Meshuggeneh.”

The woman looked with surprised delight, but apparently made the quick judgement that we were not Jewish.  “Yes, you’re right.  But how do you know what that means?”  “Because we have a number of Jewish friends and colleagues,” Tony replied, and in moments he and our son Tamas were both singing a few lines from Fiddler on the Roof to that woman’s amazement and joy.

The word “Meshuggah” is defined by the Free Dictionary like this: “Adj. 1. meshugga – senseless; crazy. meshuga, meshugge, meshuggeneh, meshuggener. Yiddish – a dialect of High German including some Hebrew and other words; spoken in Europe as a vernacular by many Jews; written in the Hebrew script.”  It’s use was perfectly suited for the occasion, and the exchanged clearly lifted the spirits of that woman — who doesn’t know us, and we did not know her save for those few minutes at a register.

There are times when the right words – including lyrical words – can bring joy, inspiration, comfort, or insight to others. Words can harm, and words can heal.

As trade publishers, it is never our intent to harm another, quite the opposite is true.

Journalism and trade journalism are relatives, but they are not precisely the same thing.

There is journalism for a cause, so-called agenda journalism.  Many in media try their hands at that, and to a degree, in as much as we advocate for this or that as a means of advancing manufactured housing in an editorial way, it would be fair to say that MHProNews and MHLivingNews have an agenda too. Every genuine trade media is a kind of de facto advocate for their respective cause or industry.

Ours agenda is out in the open. We want to see manufactured housing advance. Everything else, as my spouse might say, are details and commentary. During an affordable housing crisis, when the industry has done as much as 5 to 6 times higher levels of new manufactured home sales in the past, why isn’t the industry doing much better today?

MostMenAppearnNeverConsideredWhatHouseIsNeedlesslyPoorAllTheirLivesHenryDavidThoreauManufacturedHomeLivingNews

For newcomers to the website not familiar with modern manufactured homes, learn more by clicking the image above or the link here.

Day by day, article by article, we strive to provide insights that address those kinds of opportunities and concerns.

Life can take surprising turns.

Neither Tony nor I imagined at the start of our studies and early careers that the course on our lives would bring us into manufactured housing.

My training was in medicine, and I’d been certified here in the U.S., and in a European nation, and my motherland too. Tony began his years of college studies in history, with a journalism scholarship, and a minor in business. As a medical scientist, I strive to look at things clinically. Tony uses decades of hands-on industry involvement in retail, communities, with lenders and producers, all aided by the lens of his education and other life experiences.

We naturally influence each other, as we aim to inform (and be informed by) you and the thousands of industry professionals, investors, and researchers who will check in today to read this among the total of 6.7 pages they will read on average before they go.

DisneySpringsTamasKovachPoliceSheriffsFirstRespondersDailyBusinessNewsMHproNews

A child with serious medical conditions will altar your life’s paths. But what a joy it is to embrace life, including the challenges that life will always bring.  As thousands in MHVille know, Tamas travels with us to trade shows and other industry events.

Depending on the time of year, and what’s going on in the industry, page views per reader can go as high as 9 per visit.

But even our most recent third-party data demonstrates that our readers are twice as engaged as the average mainstream media news site (by comparison, mainstream news gets about 3.3 page views per reader). Wow, we have double the engagement – or more – than mainstream news readers get. Our sincere thank you to all who make that possible.

Webalizer and Alexa are among the sources of our traffic insights, and third-party data tells us that no other trade publication even comes close to us in the manufactured housing trade media field. Again, thank you. By the way, it was a challenge from George Allen who suggested that we generate this third-party data report.  We listen to a wide range of readers, and often respond to, readers comments, though not always instantly.

There are a handful of bigger websites than ours in what Tony likes to fondly call MHVille or HUDVille. But no one even comes close in MH trade media websites, or apparently in published MH media too.  These are facts. No one else in MH media even bothers to share their trade site or readership data. NOTE: It’s not how many of what you print, it is what gets read that counts.

That’s one of several ways that third-party data comes in handy.

Why are we successful, and have a MH Professional audience as wide and deep as we do? 

Fair questions.

First, we provide professional services to the industry, so we aren’t sitting in some ivory tower. We know factory-crafted homes from the ground up. Tony began award-winning, record-setting work in MH retail in the 1980s.  He later shifted to working with lenders on remarketing, and then with land-lease MH Communities (MHC) and producers.  In the industry’s trade media, it’s unlikely that anyone in MH history has interviewed more people than we have: actual manufactured home owners, numerous industry professionals, experts, and others who touch or connect with manufactured and modular home building.

Next, we curate topics that ought to have meaning for you, industry professionals, investors, policy advocates, and other kinds of researchers.  Thus, it should be no surprise when a number of articles here get over ten thousand hits or more in their first month online on MHProNews. Millions of page-views in a year can yield the kind of statistics that generated the following factoid.

The industry needs inspiration as well as fair warnings, and de facto morality tales. We are guided day-by-day with input from industry readers from across the range of businesses of all sizes.  The Daily Business News gathers input from a variety of sources, including:

  • insights and interactions with members and staffs of trade associations,
  • the federal government,
  • state or local officials,
  • mainstream media,
  • experts in various fields, and much more.

Yes, we have typos, as detractors like to note, but we also bring the industry’s most read, most discussed, and hardest-hitting articles. Tony says, “chaff and wheat.”  Keep the good grain, please pardon any keystroke or autocorrection-caused glitch.  Please pardon as needed, and keep in mind that for me, English is my third language.  Keep in mind too that we are doing more articles than all others combined between doing other services for various members of the industry.

We’re not aiming for the politically correct. We call it as we see it, but not for the sake of mere clickbait.

We are willing to expose what is necessary – the underlying factors that are holding our great industry back from achieving its potential for solving the massive, and growing affordable housing crisis.

We are willing to name-names, and point fingers, when there is evidence to make a claim.

We are evidence- and principle-based writers, with analysis informed by decades of hands-on experience in manufactured housing.

We’re mindful that every article gets read by thousands, many of whom will make decisions about manufactured housing related issues.

When third-party researchers, the federal government, others in mainstream media read, cite or quote our work, that all says something.  When certain voices in MHVille attack us (usually, quietly), that says something too. When the naysayers won’t debate publicly, that definitely tells you something’s amiss.  If they thought the facts were on their side, why not discuss them publicly?

Doing anything less than giving you actionable insights based upon reality – when during this U.S. affordable housing crisis our potential as an industry could be 5 to 10 times more business  – could debatably be called Meshuggeneh.

If you want to sign up for our industry leading headline news, delivered twice weekly, you can sign up in seconds at this link here or after the end of this article.

That said, let’s dive into this week’s tops headlines.

 

What’s New on the Masthead

S 2155, Manufactured Housing,“Economic Growth, Regulatory Relief, and Consumer Protection Act” Back Story

What’s New from MHARR

Montgomery Confirmed as HUD Assistant Secretary

 

What’s New on MHLivingNews

FICO Credit Scores, Debt-to-Income (DTI) Ratios, Financing, Housing, and Manufactured Home Loans

FICO Credit Scores, Debt-to-Income (DTI) Ratios, Financing, Housing, and Manufactured Home Loans

 

What’s New on the Daily Business News

DailyBusinessNewsLogoMHProNewsLogo (1)

Saturday 6.2.2018


7 Surprising Keys to Unlock Manufactured Housing Industry Sales Success

7 Surprising Keys to Unlock Manufactured Housing Industry Sales Success

 

Friday 6.1.2018

“Cap X Coming Alive” “Don’t Punish Success” – Kudlow – Business, Economic, Political Outlook, PLUS MH Market Updates

 

HUD’s Operation Breakthrough, Promoting Factory, Industrialized Building – Mobile Home Era to Modern Manufactured Homes.

HUD’s Operation Breakthrough, Promoting Factory, Industrialized Building – Mobile Home Era to Modern Manufactured Homes.

Rollohome, Creating 60,000 Factory-Built Homes in 2 Years

Rollohome, Creating 60,000 Factory-Built Homes in 2 Years

Google, Tech, Manufactured Housing, and Political Power

 

 

Thursday 5.31.2018

Tariffs! Or Trade Tool? Markets Rocked, Manufactured Housing Industry Stock Updates

Cavco Industries (CVCO) Insights, Financial Update, Fiscal 2018 Fourth Quarter. Year End Results

Cavco Industries (CVCO) Insights, Financial Update, Fiscal 2018 Fourth Quarter. Year End Results

Understanding the Modern Realities of MHVille – Winners, Losers, Profits, and Loss

Understanding the Modern Realities of MHVille – Winners, Losers, Profits, and Loss

Manufactured Home Community Owner Alert, Rent Control, MHAction Plans Organized Action in Several States

Manufactured Home Community Owner Alert, Rent Control, MHAction Plans Organized Action in Several States

 

Wednesday 5.30.2018

Manufactured Housing Association for Regulatory Reform (MHARR) Pressing Fannie Mae, Freddie Mac to Fully Engage on Duty To Serve (DTS)

Manufactured Housing Association for Regulatory Reform (MHARR) Pressing Fannie Mae, Freddie Mac to Fully Engage on Duty To Serve (DTS)

Tariffs Designed to Defend American Tech, Peter Navarro Video, Plus MH Market Updates

NAR’s Lawrence Yun Raises Alarm for New Housing Crisis, MH Import?

NAR’s Lawrence Yun Raises Alarm for New Housing Crisis, MH Import?

George Allen Blasts MHI, NCC Ignoring Own, Spencer Roane, SECO, COBA7, Tom Lackey Controversies

George Allen Blasts MHI, NCC Ignoring Own, Spencer Roane, SECO, COBA7, Tom Lackey Controversies

 

Tuesday 5.29.2018

Robotics, 3D Printed Housing, Imminent Challengers for Manufactured Homes, Modular Housing – 3D Build Systems CEO Don Musilli

Robotics, 3D Printed Housing, Imminent Challengers for Manufactured Homes, Modular Housing – 3D Build Systems CEO Don Musilli

‘Wealth Creation vs. Redistribution,’ First Trust Chief Economist Brian Wesbury on Markets, Oil and U.S. – Plus MH Market Updates

FEDs, AGs, Law, Weaponized Gov’t – Business Risk, and Defense

FEDs, AGs, Law, Weaponized Gov’t – Business Risk, and Defense

Emerging Building, Construction Technologies Poised to Disrupt Housing, Developing, and More

Emerging Building, Construction Technologies Poised to Disrupt Housing, Developing, and More

 

Monday 5.28.2018

Attorney General Sues Manufactured Home, Modular Housing Company, and owner Stanley Hall

Attorney General Sues Manufactured Home, Modular Housing Company, and owner Stanley Hall

High-Rise Manufactured Home Stackable Towers, Compete with Modular/PreFabs, Density at Lower Cost

High-Rise Manufactured Home Stackable Towers, Compete with Modular/PreFabs, Density at Lower Cost

Memorial Day – 60 Second Video, Honoring the Fallen Who Preserved Freedom

Memorial Day – 60 Second Video, Honoring the Fallen Who Preserved Freedom

Code of Conduct – Good or Bad News, and Home Selling – Monday Morning Manufactured Housing Sales, Marketing Meeting

Code of Conduct – Good or Bad News, and Home Selling – Monday Morning Manufactured Housing Sales, Marketing Meeting

 

Sunday 5.27.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 5.20.2018 to 5.27.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 5.20.2018 to 5.27.2018

And that’s all she wrote, with a little help from that other guy, during the week that was.

We’ll have some hot topics tomorrow, and beyond. The new issue of Featured Articles and Interviews for June will likely be up by Friday.  If you and your team aren’t already among the thousands who read our twice-weekly headline industry news updates, click here or sign up free in seconds via the link below.  Our headline news style emails are far more open-and-read than similar mainstream media news, again, per third party analysis. We Provide, You Decide.” © ## (Headline news, analysis, and commentary.)

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

HUD’s Operation Breakthrough, Promoting Factory, Industrialized Building – Mobile Home Era to Modern Manufactured Homes.

June 1st, 2018 Comments off

ToddRichardsonActingGenDeptyAstSecPolicyHUDUserEdgeOperationBreakThroughManufacturedHousingIndustryDailyBusinessNewsMHProNews

Factory production can be achieved not only by complete factory production of housing units as in manufactured housing, but also with factory production of increasingly sophisticated building components that are then assembled in the field into traditional single and multifamily housing,” – Todd M. Richardson in Operation Breakthrough (reproduced below, including a video).

 

It’s an example of your federal tax dollars at work.

The project was deemed a failure, but it also provided lessons to be considered today.

It was likely Barry Cole, past chairman of the RV MH Hall of Fame – and himself a Hall inductee – who first brought Operation Breakthrough to the attention of MHProNews. Cole’s exclusive interview is linked here.

HUDOperationBreakthroughStillManufacturedHousingIndustryVideoDailyBusinessNewsMHProNews

From time-to-time since Cole’s head’s up, Operation Breakthrough pops up as the Daily Business News is researching various topics.

LevittBuildingSystemsHUDOperationBreakthroughFactoryHomeBuildingModularManufacturedHousingDailyBUsinessNewsMHProNEws

One can summarize the Housing and Urban Development (HUD) test in various ways. The way HUD’s Richardson summarized it, along with a video produced at the time, are shown below in its entirety. So, “We Provide, You Decide.” ©

These are among the keys MH Industry professionals and investors should consider.

  • There was a public/private effort made to create more affordable housing.
  • The project began in during the mobile home era; meaning, prior to June 15, 1976.
  • The quality of housing then was different than today. That’s true for conventional housing, or comparing the mobile homes of that era to the contemporary manufactured homes built today.
  • The logic of all forms of factory- and industrialized-building is affirmed in the report that follows.

 

Industry professionals and investors ought to be mindful that HUD Secretary Carson has sung the praises of manufactured homes, saying the evolution from the mobile home era until today has been “amazing!”

 

The manufactured and modular housing industries should not denigrate mobile homes. They must be understood and portrayed as they were. They were a step from the evolution of trailer houses, to mobile homes, to the early HUD Code manufactured housing units, to contemporary manufactured homes.

EvolutoinCrankBagCellSmartPhonesDailyBusinessNewsMHProNews

It’s arguably as foolish and short-sighted to condemn mobile homes, as it is to condemn the bag phones used decades ago, that evolved into the smart phones hundreds of millions use daily.

Evolutionary American Dream, from Tiny Trailer Houses, Mobile Homes, to “Amazing” Modern Manufactured Homes

There is an affordable housing crisis that’s so obvious that no one on the left-right political divide denies it.

Conventional builders can’t touch the manufactured housing price-point. Nevertheless, manufactured homes are outsold by conventional builders by a huge margin.

The HUD Code manufactured home industry’s top 4 builders by volume – soon to consolidate into 3 companies – produce 80 percent of all the industry’s homes. Those three builders are all members of the Manufactured Housing Institute (MHI). Where is the leadership to address the underlying issues that have held the industry back?

Clearly, the MHI videos and social media have not moved the needle, no matter what they tell you about clicks (have you ever heard of click farms?). The facts remain, new home shipments are only advancing marginally, and at nothing like the pace needed or possible.

For those who point to the Ducker Worldwide research as the reply to what MHI is doing, state association executives commenting to the Daily Business News, and industry veterans like Marty Lavin pooh-poohed that MHI effort before it was launched.

The fact that reportedly 2/3 of MHI’s own Congress and Expo attendees left the presentation before it was over should speak volumes.

Manufactured Housing Institute “Walk Out,” “Cover Up,” and Shock at their Vegas Event

 

  • Is MHI’s failure due to institutional incompetence?
  • Arrogance?
  • An unstated agenda?
  • What explanation can be given for the gap between what Harvard Eric’s Belsky, a GSE and others expected from manufactured housing and the realities today?

 

MultipleReasonsExpectManufacturedHousingDoBetterThanSiteBuiltHousingEricBelskyEecDirJointCenterHousingStudiesHarvardUnivDailyBusinessNewsMHProNews

At the time Belsky made this prediction, manufactured homes were selling over 250,000 new units per year. This year, MH won’t reach 40 percent of that total. What happened?

Is it any wonder that the AZ and NV associations stated in writing why they’re launching an alternative to MHI? Or why MHARR has promoted a post-production association for retailers, lenders, and other industry segments?

While the bulk of the industry’s arguably spin-filled, and weaponized messages from MHI spews forth an endless stream of vomitus mass, HUD and Congress have periodically help set the foundation for industry growth. They did so largely through the efforts of independents.

Read the full article by HUD’s Todd M. Richardson, reproduced below.  Keep in mind that HUD Secretary Carson said “I hear you– the industry –  and pledged a “new era of cooperation.”

As a professional or investor – ask yourself the following. Why isn’t manufactured housing producing 500,000 to a million units annually?

HousingIndicatorsNARSept2017DailyBuisnessNewsMHProNews

MobileHomeShipmentsManufacturedHomeShipmentChartMHIAShipmentsMHIndustryChampionSkylineHUDCodeDailyBusinessNewsMHProNews

Of course, modular construction and other methods ought to be part of the mix where appropriate. But part of the point in our flashback reports is to demonstrate that what has been done and envisioned before, could be done once more, and more effectively today.

There is no other ethical way than to build our way out of the housing crisis.

 

NAR’s Lawrence Yun Raises Alarm for New Housing Crisis, MH Import?

LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding

Robust factory-building requires vision, commitment, and a clean break with those inhibiting forces that have held the factory-built housing industry back.

With that commentary, here’s HUD’s Operation Breakthrough.

—————– Operation Breakthrough —————–

ToddMRichardsonHUDUserEDGEManufacturedHousingINdustryDailyBusinessNewsMHproNEws

 

Periodically, I find it helpful to look back at the early days of the Office of Policy Development and Research (PD&R). You may recall my post on the Housing Allowance Experiment that inspired what is today’s Housing Choice Voucher program.

Today’s post is about a very different PD&R demonstration, a massive effort to change how we build housing in the United States. In the late 1960s and 1970s, PD&R ran a demonstration called Operation BREAKTHROUGH. According to then-Assistant Secretary for PD&R Michael Moskow in 1974, “The Department of Housing and Urban Development launched Operation BREAKTHROUGH in 1969 to stimulate volume production of quality housing for all income levels. Factory building offered a logical means — then as it does now — for the housing industry to grow and progress. We set ambitious objectives for that growth. BREAKTHROUGH tested many techniques of industrialization.” The demonstration is well documented in this report from our archives that we have posted on HUDUSER.gov.

This demonstration involved complex partnerships with multiple “Housing System Producers” (including General Electric and Alcoa) and “Prototype Site Developers” (including the Boeing Company). The report states that between 1971 and 1973, “on the nine prototype sites are 2,938 housing units, 2,794 representing BREAKTHROUGH systems…. Those producers, assigned to 44 separate parcels or micro-sites, erected a variety of single family and multi-family dwelling types. There are 45 different combinations of producer and type….

Probably almost as interesting as the technology and site plans was the financing. Some of the financing tools used in the 1970s were different from the ones used today, although some have remained the same. This report provides some reminders of past practice. HUD contributed in multiple ways, such as providing mortgage insurance and housing subsidy contracts. Notably, in 1971 Congress funded $30 million ($192 million in 2017 dollars) toward PD&R’s Research and Technology Account to subsidize various aspects of the demonstration.

If you are interested in how these developments look today, I have linked to their approximate location in Google Maps. The report noted above provides site plans so that you can compare their current state to the 1970s site plans, including which housing system producer was associated with each section of the development. Unfortunately, not all the sites have Google Street View images, but for those that do, it is interesting to take a virtual walk through the community. The St. Louis site seems to have been demolished. The Sacramento site appears to be partially demolished, probably because of the many problems with the units documented in the HUD report. The other sites appear to have fared very differently over the more than 40 years since they were developed. In most of the sites, the architecture is notably different than that of other housing in the community.

  • Kalamazoo, Michigan. New Horizon Village (245 units by 7 producers): No Street View available.
  • St. Louis, Missouri. LaClede Town (464 units by 4 producers): As best as I can tell, this site was demolished in the late 1980s, and it looks as though St. Louis University has redeveloped the site.
  • Macon, Georgia. Crystal Lake (287 units by 6 producers): Partial Street View available.
  • Sacramento, California. Greenfair (407 units by 7 producers): Street View available.
  • King County, Washington. Lendemain (178 units by 4 producers): Street View available.
  • Memphis, Tennessee. Edison Park (518 units by 4 producers): Satellite view only.
  • Jersey City, New Jersey. Summit Plaza (486 units by 3 producers): Street View available
  • Seattle, Washington. Bryant Manor (58 units by one producer): Street View available.
  • Indianapolis, Indiana. Park Lafayette (295 units by eight producers): Street View available.

When the National Academy of Sciences reviewed PD&R in 2008, it summarized the core lessons from Operation BREAKTHROUGH as follows:

A series of demonstration houses were constructed, but most of the proposed systems did not advance to commercialization. Overall, the initiative proved ineffective and ended in the late 1970s. In citing Nelson and Langlois (1983), the National Research Council (2000, p. 7) noted: “the lessons learned from Operation Breakthrough and other federal R&D projects are that successful programs have the following characteristics: association with government procurement or some other well defined public-sector objective; support of defined, nonproprietary research guided by a scientific community; and an institutional structure that allows potential users to guide the program.” Operation Breakthrough’s failure was attributed to the attempt by government to introduce technologies in an arena in which it had no procurement interest.

However, one generally unrecognized success of Operation Breakthrough is the recent marketplace acceptance that increased factory production of housing improves construction efficiency, quality, and affordability. Factory production can be achieved not only by complete factory production of housing units as in manufactured housing, but also with factory production of increasingly sophisticated building components that are then assembled in the field into traditional single and multifamily housing. The latter concept of factory production has grown dramatically in the last two decades. The structural building component industry consisting primarily of factory-built wood trusses and walls has grown in sales in a decade by over 120 percent, from approximately $6.9 billion in 1996 to $15.3 billion in 2006 (SBC Legislative, 2007). The leadership shown in developing an idea that has continued to grow in the housing industry can be viewed as an Operation Breakthrough success. But, it is important not to overlook the lesson that the government’s role in sponsoring research and technological leadership has boundaries that must be compatible with marketplace conditions.

—- end of Operation Breakthrough by HUD User Edge —–

The video originally produced back during the Operation Breakthrough era – referenced above – is posted below.

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HUD’s New Man, Officials Statements, with Insider Info Beyond the Media Releases

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Tony is the award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 5.20.2018 to 5.27.2018

May 27th, 2018 Comments off

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Proud to be an American

As we watched the release of Josh Holt and his Venezuelan wife, the ‘sound track’ of the Lee Greenwood song that includes the lyrics above was playing in our heads.

First, the events of last night, courtesy of the White House press room to the Daily Business News.

America is making a come-back.

The White House provided us the letter below, the day it was released to North Korean leader Kim Jong Un.

PresidentDonaldJTrumpLettertoKimJongUnNorthKoreanLeaderMay242018MHProNews

To see this letter full size, click here.

If you recall, 3 days ago, the president got tremendous push back from numerous talking heads for cancelling his summit with the North Korean leader via that letter.  But events since then have once more proven that POTUS Trump was correct.  It was walk-away power. It was the art of the deal.

Make no mistake.  On the international stage, this American revival is due in part because the 45th president is willing to flex U.S. muscle. That muscle is due to the military and their supportive services, including intelligence.

That muscle would not have much meaning, absent the history of sacrifice of those who gave their life for American freedom, and that of other nations. That’s what Memorial Day commemorates, the fallen who gave their life. Recall that Memorial Day is distinct from Veteran’s Day.

President Donald J. Trump’s leadership is why we saw the signing of the S 2155 bill last week that gave the manufactured housing industry relief.

Here’s that Lee Greenwood video, the lyrics are found on this page, and the video has a few screen shots of manufactured homes. Can you spot them?

 

 

MHProNews, the Daily Business News, and MHLivingNews in Mainstream Media News

The Daily Business News, MHProNews, and MHLivingNews have all been mentioned on mainstream media sites in the past couple of weeks, the most recent was yesterday.  We’ll have a report on some of that next week.

We craft our articles in a way that attempts to take a 360-degree view.  Websites such as this one can be accessed by anyone. While the primary audience is industry professional, investors, public officials and advocates – and third-party data shows that’s who our main readers are – we strive never to forget that others can drop in and read here too.  The media, public officials, and advocates have for years.

It is part of what makes us the runaway #1 read manufactured housing industry professional trade media.

The week ahead will have reports about the community sector, and on topics that will evolve on all other aspects of factory built housing.

The dramatic – news-packed – week that was, is found below.

 

What’s New on MHLivingNews

FICO Credit Scores, Debt-to-Income (DTI) Ratios, Financing, Housing, and Manufactured Home Loans

What’s New from MHARR

MHARRIssuesandPerspectivesWashPostPostProductionAssociation

What’s New on the Masthead

What’s New on the Daily Business News on MHProNews

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Saturday 5.26.2018

GSE Asked: Will Manufactured Housing Overtake Conventional Homebuilding?

GSE Asked: Will Manufactured Housing Overtake Conventional Homebuilding?

 

Friday 5.25.2018

White House Signing Ceremony on Historic Pro-Growth Financial Regulatory Reform

White House Signing Ceremony on Historic Pro-Growth Financial Regulatory Reform

China, Russia, North Korea and the U.S. Stocks, Plus Manufactured Housing Industry Market Update

Skyline Corp, Champion Home Builder M&A Updates, Stockholder Insights

‘Tip of Iceberg’ – Rick Rand; Marty Lavin, Communities have ‘No Confidence’ in Manufactured Housing Institute, New National Trade Group Announced

‘Tip of Iceberg’ – Rick Rand; Marty Lavin, Communities have ‘No Confidence’ in Manufactured Housing Institute, New National Trade Group Announced

 

Thursday 5.24.2018

Home Values Rising Rapidly, Yet MH Lags? Plus Manufactured Housing Industry Market Updates

Clayton Homes, Top 25 Manufactured Housing Industry Report, Trend Lines

Clayton Homes, Top 25 Manufactured Housing Industry Report, Trend Lines

HUD’s New Man, Officials Statements, with Insider Info Beyond the Media Releases

HUD’s New Man, Officials Statements, with Insider Info Beyond the Media Releases

HUD and Census Bureau Report, New Housing Sales, April 2018 

 

Wednesday 5.23.2018

Summary of Explosive Allegations of Illegal Spying by Feds of Trump Campaign, Plus MH Market Updates

Fed Programs “ACCESS TO CAPITAL” for Small Businesses, including Manufactured Housing

Fed Programs “ACCESS TO CAPITAL” for Small Businesses, including Manufactured Housing

Fed – Atlanta – Projects Record GDP Growth for U.S., the Detail$, MH Industry Outlook 

Shifting Momentum, Demographics, Women, the 2018 Midterms, and Manufactured Housing

 

 

Tuesday 5.22.2018 

S. 2155 “House Passes Most Significant Pro-Growth Financial Regulatory Reform in Generation”

Stocks Dump When China, ZTE, NoKo, US Deals in Doubt, Plus MH Market Updates 

Update on Fannie Mae Lobbying, and Manufactured Housing Controversy

Update on Fannie Mae Lobbying, and Manufactured Housing Controversy

MHARR Points to Needs Underscored by Washington Post Article on HUD’s Manufactured Housing Program, Related Woes

 

 

Monday 5.21.2018

Seattle Times -Federal Investigations-Berkshire Hathaway’s Clayton Homes, GuruFocus Spotlights Buffett’s Clayton’s “Unethical,” Monopolistic Moat

“Promises Made, Promises Kept” – China, U.S. Announce Deal Outline, Stocks Soar, Plus MH Market Update

Behind So-Called “MH Resident Activists,” MHAction’s Kevin Borden, Anti- HUD Secretary Ben Carson, Manufactured Housing Industry Protests

Behind So-Called “MH Resident Activists,” MHAction’s Kevin Borden, Anti- HUD Secretary Ben Carson, Manufactured Housing Industry Protests

Life Hack Success Tip-Any Pro Can Do This-Monday Morning Manufactured Housing Sales, Marketing Meeting

Life Hack Success Tip-Any Pro Can Do This-Monday Morning Manufactured Housing Sales, Marketing Meeting

 

Sunday 5.20.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 5.13.2018 to 5.20.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 5.13.2018 to 5.20.2018

As a closing trivia note, notice how that iPad screen changes weekly on the Sunday Morning Recap?  That’s because it routinely reflects how the MHProNews home page looked on that Sunday morning.

With a little help from that other fellow here, that’s all she wrote for the week that was. Dig in, learn more about your industry, and may many prosper in every way because of your work. ##

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Shifting Momentum, Demographics, Women, the 2018 Midterms, and Manufactured Housing

May 23rd, 2018 Comments off

POTUSDonaldJTrumpWhiteHouseShiftingSuisanBAnthonyWomenMomentumManufacturedHousingDailyBusinessNewsMHProNews

If one takes candidates at their word – which is never a given once they are elected  – it must be noted that candidates Secretary Hillary Clinton, and businessman, builder and media maven Donald J Trump each made a range of stated policy positions.

 

Last night, the House passed S. 2155, see that report linked below. The bill gives manufactured housing professionals some benefits and relief from Dodd-Frank.  It fulfills part of the 45th presidents pledge to undo what he said was the economic damage wrought by the CFPB and the Dodd-Frank regulatory regime.

 

That bill which has now been passed by the House and Senate would not have been signed had Ms. Clinton been the president, per her own statements.

By contrast, there is every expectation that President Donald J. Trump will sign the measure that provides relief for the industry on the MLO rule and other fronts.

Also last night, President Trump, addressed the conservative, pro-life women’s group gala, the Susan B. Anthony List. He was welcomed like a rock star.

The video posted will reflect several things that industry leaders, investors, and strategists should consider. Note that the female population is slightly larger than that of men. Note to the charts that will follow.

First, the president is repeating a theme, that the group also spotlighted – “promises made, and promises kept.”

Next, the pro-life group is pledging a serious voter mobilization effort for the fall.

Note that the NRA – the National Rifle Association – has made a similar pledge to the president for supporting candidates that he and his party will back. The president and Vice President Mike Pence are signaling that they will be very active on the campaign trail in much of the rest of 2018.

Reuters’ latest generic ballot has now tipped the midterm race slightly ahead for GOP candidates over Democratic ones. It is a tidal shift from the end of last year.

According to Vote Run Lead, exit polls reported that 53 percent of voters in the 2012 election were women.

In every presidential election year from 1980 – 2008 women have outnumbered men in voting Democratic and the same is true for men outnumbering women voting Republican,” says Wikipedia.

The U.S. Census Bureau tells the Daily Business News that, “Voting rates have also historically varied according to age, with older Americans generally voting at higher rates than younger Americans (Figure 4). In 2016, this was once again the case, as citizens 65 years and older reported higher turnout (70.9 percent) than 45- to 64-year-olds (66.6 percent), 30- to 44-year-olds (58.7 percent) and 18- to 29-year-olds (46.1 percent). However, in 2016, young voters ages 18 to 29 were the only age group to report increased turnout compared to 2012, with a reported turnout increase of 1.1 percent. All older age groups either reported small yet statistically significant turnout decreases (45- to 64-year-olds and those age 65 and older) or turnout rates not statistically different from 2012 (30- to 44-year-olds).”

VotingByAgeCensusBureauDailyBusinessNewsMHProNews

There is every indication that the president’s popularity is rising among blacks, Hispanics, and women. He already had a strong lock on Evangelicals, and white men.

MHProNews cited the New York Times polling, our own yard sign straw poll of a Florida manufactured home community, and a straw poll of industry professionals at an MHI event as part of our pre-election projections in 2016 that Mr. Trump would do well among manufactured housing residents and professionals.

ChangeInVotingPatternsAgeRaceCensusBureauDailyBusinessNewsMHProNews

It was part of our MHProNews broader analysis. These were among the reasons for our projecting that he could pull off an upset on election night.

There is no other known group or media in manufactured housing that made similar projections. We editorially supported the Trump candidacy, as being better for business, workers, investors, and our industry.

12ReasonsEducatedIranianAmericanWomanSupportsDonaldTrumpPostedMastheadBlogMHProNews954x846

While the Manufactured Housing Institute (MHI) paid for two pro-Clinton speakers in the closing days before the 2016 election, the Kovach family and MHProNews supported Donald J. Trump’s candidacy as the best for the industry, small business, and hundreds of millions of Americans. One of those stories ended up on the president’s campaign website, and hundreds of conservative and pro-Trump websites.

 

Washington Insider Info

While MHProNews doesn’t claim much advantage over anyone else that is willing to dig for data and insights.  We have not yet personally met the president, but we do get several daily media and other briefs from the White House.

There are good reasons to believe that baring the unexpected, the GOP under President Trump’s leadership could pull off yet another surprise in the upcoming midterms.

The president himself is predicting it.

When you listen to the enthusiasm of this crowd from last night, does it remind you of the rallies from his campaign? No ‘entertainment’ was needed.

The theme is “Promises Made, Promises Kept.” It’s a powerful message for a campaign.

Step-by-step, President Donald J. Trump has undone in less than 18 months, much of the 8 year legacy of President Barack Hussein Obama. The Heritage Foundation claims over 60 percent of his agenda is already accomplished.  While that statistic might be debatable, what is certain is that his steady and relentless pace is getting voters to respond.  

Look for our Daily Business News latest U.S. economic report, and how that will play into the manufactured housing industry’s calculations. That surprising snapshot will be published later this morning.  We Provide, You Decide.” © ## (News, analysis, and commentary.)

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Related Reports:

Kanye Controversy, Universal Income, Venezuela, President Trump, Manufactured Housing, First Principles, and You

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Sunday Morning Manufactured Housing Industry Research, Reports, Headline News Recap 5.6.2018 to 5.13.2018

May 13th, 2018 Comments off

SundayMorningManufacturedHousingINdustryResearchDataReportsHeadlineNewsRecap562018to5132018MHProNews

 

Millions could care less about politics. Many don’t want to talk about religion either. Especially those in business, who want to be able to serve as many people as possible, topics like that are almost a taboo.

Then there is “industry politics.”  Some only want to hear ‘good news.’  ‘We keep it positive’ was part of a longer thread of messages from an industry blogger.

Isn’t that like not wanting to know when it will rain, hail, snow – or if a hurricane is coming your way?

When the industry was on its heels in October of 2009, the year what’s known as MHProNews launched, there was a need then to get industry professionals to rally.  That required cheer leading, but it also required the facts that supported the reasons to be confident in our factory-built home – notably HUD Code manufactured home – industry.  But modular, prefab, conventional – all housing slid in those days

The automotive, RV, and conventional housing industry recovered more rapidly than manufactured homes did.  Why?  Document and fact laden Smoking Gun 3 will help answer that question.

MHProNews waited to see who among the industry’s trade voices would let the thousands who didn’t go to Las Vegas know that the MHI event was repeatedly disrupted by protestors. It’s on video. See that on the Masthead, because who else in the industry among industry trade talkers will bring you what is real?

We don’t want disunity,’ or ‘But we don’t want to hear negative things,’ some say.  Sure, we get that on the Daily Business News, but as an MD by training, I can tell you that patients don’t want to hear that they have a serious illness either.  Early treatment is the path to the cure.

The doctor, attorney, or account who tells you only what you want to hear can get sued for malpractice.  Don’t you want reliable information, not just happy talk?

As an MD and as a mother-to-be, I didn’t want to hear that our son Tamas wasn’t going to live.  But thank God, by prayer and daily action, he did live and while it required a complete change of plan for me personally, look at what a child who spent much of the first years of his life in a hospital looks like today.

DisplayModelTunicaManufacturedHousingShowTamasKovachAttendeeDailyBusinessNewsMHProNews

Tamas Kovach (pronounced like “TahMash CoVatch), is part of the MHProNews/MHLivingNews family, with a Tunica Show attendee. Numerous such photos are taken during the course of the event.

Sacrifices were made in my career for the sake of our son.  Because we faced a tough reality in the face – through that combination of action and prayer – the payoff with our son was priceless. Almost everyone who meets him rapidly says, how special he is.  At the affordable housing focus group, our son went from table to table, telling joke after joke, to the delight of the attendees, while the video cameras, mics. and lights were being set up.

Every child is special.  Every adult is too.

On MHLivingNews, where the industry truly needs something positive, we do that better than anyone ever in the history of the industry.  But we also use that site to disprove time and again the false and misleading concepts that are held by millions.  It is done factually, based upon evidence, using as often as possible third party research, actual home owners, or other experts. No one else in the history of the industry has produced more such research, useful, and positive content.

The industry still needs a level of confidence building.  But it also needs reality checks and fact checks so that those who hide the facts – who hide the real news, and what’s going on behind the scenes – are shown to be who they are.

In the real world, people do bad things to each other, like it or not.  You have to be ready for that, as a mature adult.

In medicine, you change the prescription and the treatment according to the evidence and to suit the case of the patient.  We pivoted on our format here on MHProNews several times, to suit the evolving situation and to follow the evidence, while following the money.

There’s an affordable housing crisis, and manufactured housing might break the 100,000 shipment mark this year.  That, to borrow HUD Secretary Ben Carson’s phrase, is “ridiculous.”  See Greener and Stylish to better understand just how ridiculous some of what’s been going on in MHVille truly is.

Or on the Masthead, see a report you have yet to see anywhere else in manufactured housing industry trade news or commentary.

Or look at the modular survey for a different reality check.  Some want to run to mods as the solution.  We embrace all kinds of factory built housing.  But if someone thinks that “going modular” alone is the answer, that survey is a wake up call.

The latest MH Industry BIG DEAL is below, with details not found in the official press release.

Not just those, but every story we publish is carefully curated to inform – and yes, inspire – industry professionals.

That’s why you made and keep us the runaway #1 trade media in the industry. That’s what third party facts reveal. Thank you for that confidence.  We don’t ever intend to betray it, even if it means tell you some tough realities. From the biggest names in the industry, to the mom-and-pops, and all in between – plus public officials, investors and others – they all flock to read here by the thousands daily. That’s just a fact.

FactsDetailsMatterScrabbleLettersManufacturedHomeIndustryDailyBusinessNewsMHProNews

On the nightly market report, we summarize headlines from CNN Money and Fox Business – about as different as you can get – just to give you a fuller sense of how dramatically different the same events are often covered.

We’ve done that for years.  It is called balance.  It’s called fairness. That’s what being truly pro-industry looks like.

Count on us to tell you what the evidence points to, what it means for industry professionals, so that you can better navigate your decisions and actions.  Then, you’ll understand this tag lines, MH “Industry News, Tips and Views Pros Can Use.” ©We Provide, You Decide.” ©

That said, let’s dive into your Sunday Morning Headline news recap…

 

What’s New on MHLivingNews

Evolutionary American Dream, from Tiny Trailer Houses, Mobile Homes, to “Amazing” Modern Manufactured Homes

Evolutionary American Dream, from Tiny Trailer Houses, Mobile Homes, to “Amazing” Modern Manufactured Homes

 

What’s New on the Masthead

Anti-MH Industry MHAction Protesters Have Struck Manufactured Housing Again, and Again

Anti-MH Industry MHAction Protesters Have Struck Manufactured Housing Again, and Again

 

May Featured Articles

http://mhmarketingsalesmanagement.com/featured-articles/may-2018 

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What’s New on the Daily Business News

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Saturday 5.12.2018

Greener, Stylish Manufactured Homes – Hidden Facts in the Washington Post Manufactured Housing Narrative

Greener, Stylish Manufactured Homes – Hidden Facts in the Washington Post Manufactured Housing Narrative

 

Friday 5.11.2018

Reprieve in Community Closure Collision, Another Round Ahead?

Reprieve in Community Closure Collision, Another Round Ahead?

Hyperloop Nearly Complete, Pros, Cons, Videos, MH Impacts – Plus Manufactured Housing Industry Investor Market Reports, Data

Manufactured Housing Supporting VP Mike Pence in Elkhart, Indiana – Highlights

Manufactured Housing Supporting VP Mike Pence in Elkhart, Indiana – Highlights

White House Official Statement on Artificial Intelligence – Industry and Business Summit

 

Thursday 5.10.2018

Home Group Commissions YouGov Study, Most Don’t Understand Modular Homes

Home Group Commissions YouGov Study, Most Don’t Understand Modular Homes

Communities and Counties Pay People to Move There, Plus Manufactured Housing Industry Market Reports

Governor Signs new “Mobile Home” Act

Governor Signs new “Mobile Home” Act

Coldwater, Tall Grass, P&Z Battles, Manufactured Home Community Plan OK’d – Manufactured Housing and the Don Westphal Back Story

Coldwater, Tall Grass, P&Z Battles, Manufactured Home Community Plan OK’d – Manufactured Housing and the Don Westphal Back Story

 

Wednesday 5.9.2018

Uber Flying Taxis, Manufactured Housing Impact – Plus Manufactured Home Industry Market Data, Updates

Manufactured Housing and the Midterms, what did Democratic and GOP Primaries Signal?

Manufactured Housing and the Midterms, what did Democratic and GOP Primaries Signal?

Smoking Gun 3 – Warren Buffett, Kevin Clayton, Clayton Homes, 21st Mortgage Corp Tim Williams – Manufactured Home Lending, Sales Grab?

Smoking Gun 3 – Warren Buffett, Kevin Clayton, Clayton Homes, 21st Mortgage Corp Tim Williams – Manufactured Home Lending, Sales Grab?

Yes! Communities Closes on Major Deal, Added Insights Not in Media Release

Yes! Communities Closes on Major Deal, Added Insights Not in Media Release

 

Tuesday 5.8.2018

Manufactured Home Nonprofit Affordable Housing Initiative Brings Joy, But Hits Wall

Manufactured Home Nonprofit Affordable Housing Initiative Brings Joy, But Hits Wall

Stocks Mixed After POTUS Trump Announcement, Plus Manufactured Housing Industry Market Updates

Promoting Home Ownership and Private Property is Premised by Understanding This

Promoting Home Ownership and Private Property is Premised by Understanding This

MIA from Fannie Mae’s Latest Housing Survey, MHI Producer Sounds Off

MIA from Fannie Mae’s Latest Housing Survey, MHI Producer Sounds Off

 

Monday 5.7.2018

Warren Buffett on President Trump’s Tax Cut, Berkshire Video, Plus MH Stocks, Market Update$

Manufactured Housing Roadblock? BBC Reports “Trailer Park Living”

Manufactured Housing Roadblock? BBC Reports “Trailer Park Living”

Style or Substance? Lesson from Most Hated in America – Monday Morning Manufactured Home Sales, Marketing Meeting

Style or Substance? Lesson from Most Hated in America – Monday Morning Manufactured Home Sales, Marketing Meeting

Affordable Housing Revolt! Amazon’s Jeff Bezos Video Responds to “Breakup” Growing Monopoly, and Manufactured Housing

Affordable Housing Revolt! Amazon’s Jeff Bezos Video Responds to “Breakup” Growing Monopoly, and Manufactured Housing

 

Sunday 5.6.2018

Sunday Morning Manufactured Housing Industry Research, Reports, Headline News Recap 4.29.2018 to 5.6.2018

Sunday Morning Manufactured Housing Industry Research, Reports, Headline News Recap 4.29.2018 to 5.6.2018

The above is just what the doctor ordered for this past week. Thanks to those who noticed that I took a little time off at the end of this past week, it was great, but glad to be back too. ## (Headline news, week in review, analysis, and commentary.)

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Sunday Morning Manufactured Housing Industry Research, Reports, Headline News Recap 4.29.2018 to 5.6.2018

May 6th, 2018 Comments off

SundayMorningManufacturedHousingIndustryResearchDataReportsWeeklyHeadlineNewsRecap4.29.2018to5.6.2018

Is it a coincidence?  As the temperatures outdoors are rising, so too are the reports, research and news items that shake, rattle and roll (pardon the last pun) manufactured housing professionals.

 

Warren Buffett’s annual Berkshire Hathaway shareholders meeting is underway, and sucks up a fair amount of O2.

An admission was made by a senior MHI staffer to the Washington Post rocked several notables in the industry. They also served to confirm various MHI related reports.

The latest new home shipment stats, plus news good, bad and meh for the industry are below.  Let’s dive into the week that was… 

 

What’s New on the Daily Business News

DailyBusinessNewsLogoMHProNewsLogo (1)

Saturday 5.5.2018

“Trapped. Threatened. Scared.” “Mobile Home [SIC] Owner’s Fears Reflect National Crisis”

 

“Trapped. Threatened. Scared.” “Mobile Home [SIC] Owner’s Fears Reflect National Crisis”

 

Friday 5.4.2018 

McKinsey Global Institute “Blueprint for Addressing the Global Affordable Housing Challenge” Points to Factory Building

Warren Buffett’s Big Bet Raises Stock$, Plus Manufactured Home Industry Connected Stocks, Investor Market Data

Hundreds of New Manufactured Home Communities Opened, But How Many Have Closed? Industry Research Result$

Hundreds of New Manufactured Home Communities Opened, But How Many Have Closed? Industry Research Result$

Kanye Controversy, Universal Income, Venezuela, President Trump, Manufactured Housing, First Principles, and You

Kanye Controversy, Universal Income, Venezuela, President Trump, Manufactured Housing, First Principles, and You

 

Thursday 5.3.2018

HUD Code Manufactured Home Shipments, Housing Production – March 2018 Data

HUD Code Manufactured Home Shipments, Housing Production – March 2018 Data

Crude Oil Continues Rise, MH Impact and Manufactured Housing Industry Stock Market Updates

What are the FACTS about Manufactured Housing Industry Traffic vs. Real Estate? MHVillage, MHProNews, Manufactured Housing Institute Data

What are the FACTS about Manufactured Housing Industry Traffic vs. Real Estate? MHVillage, MHProNews, Manufactured Housing Institute Data

Closure by Collusion? Dark Side of Local Manufactured Home Community Code Enforcement?

 

Wednesday 5.2.2018 

Governor Declares May 6th-12th “Manufactured and Modular Housing Week”

Consumer Fraud Settlement, Implication$, plus Manufactured Housing Industry Connected Stock Market Updates

Manufactured Housing National Research Report, Marcus & Millichap Manufactured Home Industry Performance Data

Manufactured Housing National Research Report, Marcus & Millichap Manufactured Home Industry Performance Data

Juliet Eilperin’s Washington Post HUD Manufactured Home Program News Confirms Manufactured Housing Institute Position and Report

Juliet Eilperin’s Washington Post HUD Manufactured Home Program News Confirms Manufactured Housing Institute Position and Report

 

Tuesday 5.1.2018

CEOs Debate Over Affordable Housing, One Touts Manufactured Housing Concerns

Manufactured Home Communities Giant RHP Propertie$ Deal, plus Manufactured Housing Industry Connected Stocks, Market, Data Updates

Manufactured Home Communities Giant RHP Propertie$ Deal, plus Manufactured Housing Industry Connected Stocks, Market, Data Updates

Washington Post “Once obscure office at HUD [Manufactured Housing] is the subject of unusually intense lobbying effort”

Talk Radio “Open for Business Host” Tom Egelhoff Sounds Off On “MOBILE HOMES” as “AFFORDABLE HOUSING ANSWER”

Talk Radio “Open for Business Host” Tom Egelhoff Sounds Off On “MOBILE HOMES” as “AFFORDABLE HOUSING ANSWER”

 

Monday 4.30.2018

Critical Thinking Skills, Crucial For Well Grounded, Evidence over Emotion Based Independent Thought in MHVille

Latest Acquisition of Manufactured Home Industry Connected Firm, plus MH Market Updates

The Apprentice – Proper Understanding, Planning, and Execution – Monday Morning Manufactured Home Marketing and Sales Meeting

The Apprentice – Proper Understanding, Planning, and Execution – Monday Morning Manufactured Home Marketing and Sales Meeting

RVHorizon/MHP Funds Investing/Mobile Home Univ Communities Leader, Frank Rolfe’s Hidden Gem

RVHorizon/MHP Funds Investing/Mobile Home Univ Communities Leader, Frank Rolfe’s Hidden Gem

 

Sunday 4.29.2018 

Sunday Morning Weekly Recap – Manufactured Housing Industry Headline News 4.22.2018 to 4.29.2018

Sunday Morning Weekly Recap – Manufactured Housing Industry Headline News 4.22.2018 to 4.29.2018

And that’s all she wrote in the week that was…thanks for checking in.  To sign up for our industry leading 2x weekly industry leading emailed headline news. ## (Headline news, week in review, analysis, and commentary.)

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Related Reports:

Study Recommending New Manufactured Housing Association for Independent Retailers, Communities, Lenders, Others Released

 

 

 

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Sunday Morning Weekly Recap – Manufactured Housing Industry Headline News 4.22.2018 to 4.29.2018

April 29th, 2018 Comments off

SundayMorningManufacturedHousingIndustryHeadlineNewsWeeklyRecap4-22-2018To4-29-2018

 America is going through a time of upheaval. That’s not news, that’s reality.

 

When rapper Kanye West is making headlines for saying that its time for Blacks to get off the Democratic plantation, that’s a signal for just how turbulent the 2018 midterm elections could be.

Don’t count on a normal midterm cycle.  It’s a jump ball. Which major political party wants it the most, and is willing to work for the votes?

There’s a rising economy, but big time political shenanigans. Still, the landscape is potentially favorable to a manufactured housing comeback.

In MHVille, HUD Secretary Ben Carson has made the news several times this week, as has the U.S. Supreme Court, which will hear an MH related case.

CPFB, MHARR, and MHI are all in the news too.

A new production center is underway, and it’s going to be forged by and for independent retailers.

Another celebrity and her “mobile home mansion” [sic} is a headline on lifestyle and living focused MHLivingNews.

And a brave totter driver pulling a true mobile home in a tough spot on video are all among the headlines in the week that was.  Check ‘em ALL out…

…and then, last but not least.  The national news that impacts us all, in or out of manufactured housing.  The president’s approval numbers are rising.  Perhaps its because the economy has been steadily improving?  Or the various promises kept, with work being done on more?

Since the GOP Convention, the 45th president has had overwhelmingly bad press.  Love him, fear his agenda, or anything else along the spectrum, Donald J. Trump is as much our president as the 44 Chief Executives before him, going back to George Washington.  It’s worth listening to what he has to say about himself, his agenda, unfiltered. This video is from last night’s rally, courtesy of ABC News.

Now, let’s dive into industry news for the week that was.

What’s New on MHLivingNews

MHLivingNewsImprovedLivingForLe$$taglinedropshadow

PamelaAndersonBaywatchBathingSuitMalibuMobileMansionManufacturedHomeForSaleManufacturedHomeLivingNews

Baywatch Bombshell Actress Pam Anderson’s Famous Malibu “Mobile Mansion” Up for Sale, Photo Spread, Videos

 

April 2018 Featured Articles and Interviews

http://MHProNews.com/featured-articles/april-2018

 

What’s New on the Masthead

HUD Secretary Ben Carson – Manufactured Housing Historic Results – Words, Deeds, and Metrics

HUD Secretary Ben Carson – Manufactured Housing Historic Results – Words, Deeds, and Metrics

 

What’s New on the Daily Business News

DailyBusinessNewsLogoMHProNewsLogo (1)Saturday 4.28.2018


“A New Era of Cooperation and Coordination,” is Promised by HUD Secretary Carson, Saying “I Hear You”

 

Friday 4.27.2018

CFPB Asked to Revisit Manufactured Housing Regulations During Congressional Hearings, Fact Check

CFPBAskedRevistManufactruredHousingRegulationsDuringCongressionalHearingsFactchecks

http://www.mhpronews.com/blogs/daily-business-news/cfpb-asked-to-revisit-manufactured-housing-regulations-during-congressional-hearings-fact-check/

With Solid Economic Numbers, Why Aren’t Markets “Happier?” – plus MH Market Updates

Manufactured Housing Institute “Walk Out,” “Cover Up,” and Shock at their Vegas Event

Manufactured Housing Institute “Walk Out,” “Cover Up,” and Shock at their Vegas Event

“Mobile Home” Case Heading to U.S. Supreme Court, Potential MH Industry Impact Looms

 

Thursday 4.26.2018

Bank of America Small Biz Loans, Insights, Plus Manufactured Housing Market Updates

HUD Secretary Ben Carson Praises Manufactured Housing, and the Manufactured Home Industry’s Importance to Solve Affordable Housing Crisis

Californians Addressing Affordable Housing with $300 Million “Robin Hood” Plan, Including Manufactured Homes, ADUs

Californians Addressing Affordable Housing with $300 Million “Robin Hood” Plan, Including Manufactured Homes, ADUs

“Wealthier Class of Buyers” for Manufactured Homes, Wall Street Journal Video

 

Wednesday 4.25.2018

Sen. Kirsten Gillibrand’s (D-NY) Bill Would Provide Loans at U.S. Post Offices, Plus MH Market Updates

Breakup “Massive Power” of Giants, “Subvert Our Democratic Process” Says Senator Cruz, & MH CEO’s Call for “Fully Competitive Housing Access”

Breakup “Massive Power” of Giants, “Subvert Our Democratic Process” Says Senator Cruz, & MH CEO’s Call for “Fully Competitive Housing Access”

Gary Shiffman, Chairman and Chief Executive Officer Sun Communities (SUI), Statement$, Video

Gary Shiffman, Chairman and Chief Executive Officer Sun Communities (SUI), Statement$, Video

Citing Justice Department Ruling, MHARR Calls on HUD to Repeal Regulatory Guidance Documents

Citing Justice Department Ruling, MHARR Calls on HUD to Repeal Regulatory Guidance Documents

 

Tuesday 4.24.2018

Turkish Mobile Home “Totter Driver,” Saluting the Transporters

Turkish Mobile Home “Totter Driver,” Saluting the Transporters

Black Conservative Candace Owens Reacts to Kanye West and “Ideological Civil War,” plus MH Market Updates

Largest 50 Manufactured Home Community Operations, per Manufactured Housing Institute, Analysis

Clayton Homes’ “Robots” – Automation’s Role in Warren Buffett’s Berkshire Hathaway’s “Durable Competitive Advantage” in Manufactured Housing

Clayton Homes’ “Robots” – Automation’s Role in Warren Buffett’s Berkshire Hathaway’s “Durable Competitive Advantage” in Manufactured Housing

 

Monday 4.23.2018

Retailers Are Joining Forces to Build Their Own Manufactured Homes in Former Patriot Plant

Hold Your Wallet, More Democrats Openly Embrace Socialism, Plus MH Market Updates

“Ignorance” at Work, Proposed Code Change Would Impact Thousands

“Ignorance” at Work, Proposed Code Change Would Impact Thousands

Doing Third Party Correctly and Profitably, Monday Morning Manufactured Housing Sales Meeting

Sunday 4.22.2018

Sunday Morning Weekly Recap – Manufactured Housing Industry Headline News 4.15.2018 to 4.22.2018

Sunday Morning Weekly Recap – Manufactured Housing Industry Headline News 4.15.2018 to 4.22.2018

And that’s all she wrote,” for the week that was…

…but watch for some fascinating new and exclusive reports next week.  “We Provide, You Decide.” ©  ## (News, analysis, and commentary.)

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Sunday Morning Weekly Recap – Manufactured Housing Industry Headline News 4.8.2018 to 4.15.2018

April 15th, 2018 Comments off

SundayMorningWeeklyManufacturedHousingINdustryHeadlineNewsRecapDailyBusinessNewsMHProNews545x420

The manufactured home industry grows both older, and younger.  We pause to remember the passage of ELS’ Howard Walker, J.D.  Our sincerest condolences to all of those touched by his loss.

 

In the headlines for the week that was, you’ll find new resources on MHLivingNews and MHProNews.

There’s more research, market reports, data, and news stories you won’t find anywhere else – or done as timely, with independence, industry understanding and depth – as you will on factory-built housing’s twin leading trade media.

Let’s dive right in…

 

What’s New on MHLivingNews

MHLivingNewsImprovedLivingForLe$$taglinedropshadow

The Ultimate Manufactured Home Industry Fact$, Data, and Insights – Bullets plus at-a-Glance Infographic

 

What’s New on the Masthead

Happy MH Owners? Good Professional Actors? Overlooked, “Honorable People”

 

What’s New on the Daily Business News on MHProNews

DailyBusinessNewsLogoMHProNewsLogo (1)

Saturday 4.14.2018


Howard Walker, Equity Lifestyle Properties Vice Chair, Passed Away

 

Friday 4.13.2018

Skyline Reports Results, Including FEMA Manufactured Home Sales, Costs of Pending Champion Deal

Skyline Reports Results, Including FEMA Manufactured Home Sales, Costs of Pending Champion Deal

Zillow Goes Deeper into Housing, “Take Thumb of What’s Holding Economy Back,’ Plus MH Market Updates

Buffett Blasts Trump, via Classic Twist

Buffett Blasts Trump, via Classic Twist

“Sexual Predators” Beware! MH Community Owners! Retailers Warning – New Federal Sexual Harassment Initiative

“Sexual Predators” Beware! MH Community Owners! Retailers Warning – New Federal Sexual Harassment Initiative

 

Thursday 4.12.2018

City Considers Manufactured Homes on Scattered Lots for More Affordable Housing

City Considers Manufactured Homes on Scattered Lots for More Affordable Housing

Manufacturers Roaring Back, Hiring, Growing, Investing – Plus MH Market Update$

 

The Ultimate Manufactured Home Facts Summary and Infographic 2018

 

Evergreen, Manufactured Homes and NIMBY, “Why the Feds Must Step In”

Evergreen, Manufactured Homes and NIMBY, “Why the Feds Must Step In”

 

Wednesday 4.11.2018

Happy Manufactured Homeowners, Honorable MH Pros – The Untold Story

Happy Manufactured Homeowners, Honorable MH Pros – The Untold Story

Marketers Alert – Galloway on Zuckerberg, FB – Plus MH Market UPdates

Manufactured Home Loan Delinquencies Rising, Per ABA, FED

Trump Administration and the Manufactured Housing Industry

Trump Administration and the Manufactured Housing Industry

 

Tuesday 4.10.2018

Triad Financial Service’s Parent Company, ECN Capital – First Data Report

Triad Financial Service’s Parent Company, ECN Capital – First Data Report

Criminal Leaks Continue, China’s Xi Signal Eases Tariff Trade Fears, Plus MH Market Updates

 

$27+Billion Authorized by HUD, Available for Disaster Recovery, Which Manufactured Home Operations Will Be in Line?

$27+Billion Authorized by HUD, Available for Disaster Recovery, Which Manufactured Home Operations Will Be in Line?

UMH CEO Sam Landy Touts and Tempers Manufactured Home Operation’s Expectations

SamLandyUMHPropertiesCEOPresidentNAREITDailyBusinessNewsMHProNews

http://www.mhpronews.com/blogs/daily-business-news/umh-ceo-sam-landy-touts-and-tempers-manufactured-home-operations-expectations/

 

Monday 4.9.2018

Ending Sales Tax on Manufactured Homes, Law Center – Which Praised MH Quality, Importance

CNN’s Fareed, Fox’s Tucker Carlson on Trade, China, & Tariffs, Plus MH Market Updates

‘You Are Either Clayton Homes, or You’re Not’ – Monday Morning MH Sales Meeting

‘You Are Either Clayton Homes, or You’re Not’ – Monday Morning MH Sales Meeting

Media Bias, Ignorance, Manufactured Homes, Agenda Journalism, the Truth About “Fake News”

Media Bias, Ignorance, Manufactured Homes, Agenda Journalism, the Truth About “Fake News”

 

Sunday 4.8.2018

Sunday Morning Weekly Recap – Manufactured Housing Industry Headline News 4.1.2018 to 4.8.2018

Sunday Morning Weekly Recap – Manufactured Housing Industry Headline News 4.1.2018 to 4.8.2018

And that’s all she wrote… ## (Weekly headline news recap, analysis, and commentary.)

(Third party images are shown under fair use guidelines.)

Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Investors’ View of Manufactured Housing Industry Production & Retail – Cavco Industries (CVCO)

April 6th, 2018 Comments off

CavcoIndustriesInvestorsViewManufacturedHousingDailyBusinessNewsMHProNews

With the stock markets roiled by uncertainty sparked by political events, concerns over “a trade war” that’s been underway for decades, and a number of tech giants bruised over regulatory issues, smart money investors are in search of options.

 

FocusedTransformationGrowthCavcoIndustriesCVCOManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

While many investment opportunities can be found, perhaps among the highest ranking contrarian investment strategies would be manufactured housing production, retail, and development.

 

CavcoSnapshotManufacturedHousingIndustryDailyBusinessNewsMHProNews1

There are those who question some of Warren Buffett’s politics and business practices, but one principle he’s proven for years is that buying and operating a good company allows the investor to control their own destiny, instead of riding a roller coaster with the sometimes turbulent markets. Buffett is a buy and hold guy, saying “our favorite holding period is forever.” on good operations in business sectors that he says are easy to understand. Buffett has bet billions on Manufactured Housing, and Cavco Chairman Joe Stegmayer hails from years at Berkshire Hathaway owned Clayton Homes.

 

A Brief Note on the MH Community Sector

Before diving into this report, there is certainly an ongoing interest in manufactured home communities as one of the more appealing sectors in commercial real estate. Loan performance on manufactured home communities – even during the so-called Great Recession – was better than most.

Sun Communities Annual Data and Manufactured Housing Industry Investor Presentation Highlights

 

But the competition for communities has grown quite intense. Portfolios pros tell MHProNews that they are still doing community deals, but the super-bargains are harder to find than 5 years ago.

That said, with the correct relationships, the community sector still has strong appeal. A snapshot of a publicly traded industry giant – Sun Communities (SUI) is linked above.

 

CavcoCVCOAgeRestrictedResortCommunitiesManufacturedHomeIndustryDailyBusinessnewsMHProNews600

Cavco supplies homes to land lease manufactured home communities, as well as others who retail or rent manufactured housing.

 

Snapshot of the Logic of Investing in Affordable Housing

LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding

CapeCodStyleHomeManufacturedHousingIndustryDailyBusinessNewsMHProNews

Manufactured Housing “Top Ten Truths”

Some other hidden gems of manufactured housing are summed up in the following report, and the brief but potent insights in the video that follows.

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

 

 
MultiFamilyMultiStoryProjectsCavcoCVCOManufacturedModularPrefabHousingIndustryDailyBsuinessNewsMHProNews

 

Production, Retail and Development

Retailers, and some HUD Code manufactured home builders report they are supplying more homes going into various kinds of new developments.

CavcoCVCOCompanyHighlightsManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

Among them are developments geared for rental housing. The returns on that, per sources to the Daily Business News, can be attractive. The cost of developing with manufactured homes can be lower and faster than conventional building of single or multifamily housing.

 

 

But perhaps the biggest gem hiding in plain sight is manufactured home production that’s tied to retail.

CVCOManufacturedHousingIndustryProfileManufacturedHousingIndustryDailyBusinessNewsMHProNews

There are several possible business models.  As a quick overview there are those HUD Code manufactured home builders which:

  • supply independents,
  • at least one builder that actively supports the establishment of new independent manufactured home retailers,
  • those producers whose operations are entirely vertical,
  • and those which include a mix of vertical and independent companies.

Clayton, Cavco and Champion – to their respective degrees – follow the latter pattern; selling to their own sales centers, as well as to independently owned dealers.

Skyline Corp, Champion Homebuilders Conference Call Presentation Facts, Figures, Forward-Looking Statements, Planned Merger Detail$

There seems to be an apparent variation between the data cited by Cavco, and that cited by Champion-Skyline during their conference call that discussed their pending merger.

ManufacturedHousingIndustryProfileAprox9MllionHouseholds22MillionAmericans9percentSingleFamilyHousingStock

Investor$, Manufactured Housing, and Proof of Concept

Cavco and Champion have each claimed to be larger than the other in market share. There are several possible explanations, but the Daily Business News merely notes that observation for now, and is taking no position at this time in that intra-MHI member data dispute.

ResortRentalModelManufacturedHousingIndustryDailyBUsinessNewsMHProNEws

From Cavco’s (CVCO) Investor Relations Page

Cavco is a leading designer and builder of systems-built structures including manufactured homes, modular homes, commercial buildings, park model RVs, and vacation cabins. We operate 20 manufacturing facilities across the nation, which build some of the most widely recognized brand names in the industry: Cavco Homes, Fleetwood Homes, Palm Harbor Homes, Nationwide Homes, Fairmont Homes, Friendship Homes, Chariot Eagle and Lexington Homes. The company’s insurance group, Standard Casualty, offers a wide range of insurance products for manufactured home owners and its finance subsidiary, CountryPlace Mortgage, offers a variety of homebuyer financing options.

CavcoCVCOkitchenManufacturedHousingIndustryDailyBusinessNewsMHProNEws

As a corporation publicly traded on the NASDAQ Global Select Market (symbol CVCO), we have a commitment to our stockholders, our people, and our homebuyers to provide quality housing and exceptional service. In recognition of its innovation, customer service, and long term stability, Cavco Industries has been awarded the following accolades:

  • MHI Manufacturer of the Year, for seven consecutive years
  • Forbes Magazine 100 Best Managed Companies in the U.S.
  • Forbes Magazine America’s 100 Best Small Companies

CompellingMasterBedroomCavcoCVCOManufacturedHousingINdustryDailyBusinessNewsMHProNews

CavcoCVCOSystemsBuiltInFactoryModulesFittedTogetherManufacturedHousingINdustryDailyBUisnessNewsMHProNewsFactoryVsSiteBuildingLessWasteTheftCAVCOCVCOManufacturedHousingIndustryDailyBusinessNewsMHproNewsManufacturedHousingMarketDailyBusinessNewsMHProNews

We like some of the Skyline Champion and Sun Communities industry data presentation better than what Cavco provides, so the charts below are from information they’ve provided.

ManufacturedHomeShipmentTrendsPercentageNewHomeStartsSkylineChampionPowerPointMastheadBlogDailyBusinessNewsMHProNews

SunCommunitiesSUI-InvestorPage11ManufacturedHomeVsSingleFamilyHousingManufacturedHomeCommunitiesIndustryDailyBusinessNewsMHProNews600

SunCommunitiesSUI-InvestorPageComparetoMultiFamilyHousing10ManufacturedHomeCommunitiesIndustryDailyBusinessNewsMHProNews600

The industry – and investors – have to ask and answer the question, if manufactured homes are such an amazing value, why isn’t the industry doing better? It’s a question that investors and newcomers put to MHProNews.  Part of the answer can be found in the report linked below, which spotlights the Urban Institute’s asking and responding to the same question.

Urban Institute Ask for Correction in Analysis of their Manufactured Housing Research, “Follow the Facts,” “Follow the Money”

Last and not least is this report that looks at why a new post-production association is needed in manufactured housing.  This provides several clues as to why the industry isn’t performing better today.

Study Recommending New Manufactured Housing Association for Independent Retailers, Communities, Lenders, Others Released

Finally, a bit of history also helps. The manufactured home industry was far more vibrant and diverse in days gone by.  Understanding the past – something that Warren Buffett strongly believes in, plus understanding the present – can provide powerful insights as to what is possible in the future.

“Move, Open, Live” De Rose Industries & Senator Thom Tillis’ Mobile Home Comments

Appealing Manufactured Housing Institute (MHI) Marketing, Finance Booklet Reviewed

EricBelksyManufacturedHousingIndustryManufacuredHomeManufacturedHousingInstituteResearchDataAffordbleHousingMHProNewsDailyBuisnessNews575

Bloomberg, HousingWire, Realtor and Fox all suggest Manufactured Homes as Important Solution for Affordable Housing in America

The bottom line is that the right combination of capital committed to long-term thinking, that attracts a blend of industry veterans and new blood, and that is willing to buck the ruling oligarchy could dominate in manufactured housing.   “We Provide, You Decide.” ©  ## (News, analysis, and commentary.)

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Consulting, Marketing, Video, Recruiting, and Training Resources

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.