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Census, HUD Official Residential Construction Report for April 2019, Dare to Compare to Manufactured Housing Data

May 16th, 2019 No comments

 

CensusHUDOfficialResidentialConstructionReportApril2019DareCompareManufacturedHousingDataMHProNews

Our publisher was laughing this morning after he read an email.  When asked what the joke was, he replied by showing a pro-Manufactured Housing Institute trade media outlet that was announcing their ‘State of the Industry’ upcoming report.  “The state of the industry can be summed up by statistics,” said L. A. ‘Tony’ Kovach, as the laughter faded, replaced by a sober look, “which reflects the dismal reality that during an affordable housing crisis, manufactured housing is selling fewer homes today than 15 years ago, when Warren Buffett’s Berkshire Hathaway entered the manufactured home industry by buying Clayton Homes.  Coincidence?

 

He added two question.  “Do you think that trade publisher will look at the underlying issues or evidence that have contributed to the industry’s decline?  Or do you think they will be doing more cheerleading, as more slow-motion consolidation takes place?”

 

BloombergShipmentProductionDataManufacturedHousingMHProNews2019-05-16_1057

 

Time will tell what the pro-MHI echo chamber might produce next. We’ll plan to report on what their latest spin on reality might be.

That said, HUD’s and the U.S. Census Bureau’s Residential Construction report for April, 2019 is out this morning.  Following their data-driven report, there will be a recap of HUD’s new manufactured home shipment data.

 

 

 

U.S. Dept. of Housing and Urban Development (HUD)               U.S. Census Bureau

 

May 16, 2019

 

HUD AND CENSUS BUREAU REPORT RESIDENTIAL CONSTRUCTION ACTIVITY IN APRIL 2019

 

WASHINGTON – The U.S. Department of Housing and Urban Development (HUD) and the U.S. Census Bureau jointly announced the following new residential construction statistics for April 2019.

NewResidentialConstructionApril2019BuildingPermitsSingleFamilyHousingStartsCompletionsHUD-USCensusBureauManufacturedHousingIndustryMHProNews

 

Building Permits

 

Privately owned housing units authorized by building permits in April were at a seasonally adjusted annual rate of 1,296,000. This is 0.6 percent (±2.6 percent)* above the revised March rate of 1,288,000, but is 5.0 percent (±1.4 percent) below the April 2018 rate of 1,364,000.  Single‐family authorizations in April were at a rate of 782,000; this is 4.2 percent (±1.2 percent) below the revised March figure of 816,000.  Authorizations of units in buildings with five units or more were at a rate of 467,000 in

April.

 

Housing Starts

 

Privately owned housing starts in April were at a seasonally adjusted annual rate of 1,235,000.  This is 5.7 percent (±13.0 percent)* above the revised March estimate of 1,168,000, but is 2.5 percent (±10.4 percent)* below the April 2018 rate of 1,267,000.  Single‐family housing starts in April were at a rate of 854,000; this is 6.2 percent (±13.7 percent)* above the revised March figure of 804,000. The April rate for units in buildings with five units or more was 359,000.

 

Housing Completions

 

Privately owned housing completions in April were at a seasonally adjusted annual rate of 1,312,000.  This is 1.4 percent (±15.5 percent)* below the revised March estimate of 1,331,000, but is 5.5 percent (±11.9 percent)* above the April 2018 rate of 1,244,000.  Single‐family housing completions in April were at a rate of 918,000; this is 4.1 percent (±13.4 percent)* below the revised March rate of 957,000. The April rate for units in buildings with five units or more was 381,000. The February report is scheduled for release on March 26, 2019.

 

EXPLANATORY NOTES

 

In interpreting changes in the statistics in this release, note that month-to-month changes in seasonally adjusted statistics often show movements which may be irregular. It may take three months to establish an underlying trend for building permit authorizations, six months for total starts, and six months for total completions. The statistics in this release are estimated from sample surveys and are subject to sampling variability as well as nonsampling error including bias and variance from response, nonreporting, and undercoverage. Estimated relative standard errors of the most recent data are shown in the tables. Whenever a statement such as “2.5 percent (±3.2 percent) above” appears in the text, this indicates the range (-0.7 to +5.7 percent) in which the actual percentage change is likely to have occurred. All ranges given for percentage changes are 90 percent confidence intervals and account only for sampling variability. If a range does not contain zero, the change is statistically significant. If it does contain zero, the change is not statistically significant; that is, it is uncertain whether there was an increase or decrease. The same policies apply to the confidence intervals for percentage changes shown in the tables. On average, the preliminary seasonally adjusted estimates of total building permits, housing starts and housing completions are revised 3 percent or less.

 

* The 90 percent confidence interval includes zero. In such cases, there is insufficient statistical evidence to conclude that the actual change is different from zero.

 

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MHIlogoMonopolisticHousingInstituteLogoManufacturedHousingInstituteLogoMarch2019ProductionShipmentReport

The data above sums up what MHI’s own flatly stated report, without presenting a solution to the problems that their own slogan indicates lies in their purvey.

ManufacturedHousingInstituteMHILogoPhotoOnlyTradeOrganizationrepresentingallsegmentsfactorybuilthousing2019-05-14_0808

MHARRR’s analysis of HUD Data revealed that 8 of the 10 of the top ten states in manufactured housing shipments are behind in year-over-year totals.

 

MHARRshipmentProductionMarch2019ManufacturedHousingReportMHProNews

While MHI in their monthly shipment report doesn’t deny the decline, neither are they addressing the underlying causes, nor have they proposed a remedy via their messages to the industry. Why not?

But somehow, MHI managed to claim in their late 2018 self-promotional video that they had ‘momentum’ – which is true, if they meant reverse momentum. Or momentum in the sense that more consolidation is underway.

MHARRshipmentProductionMarch2019ManufacturedHousingReportMHProNews

While MHARR’s mission is to represent producers in regulatory concerns at the federal level, due to the severity of the concerns, they’ve stepped up and are initiating projects aimed at addressing zoning, placement, and finance related challenges. See the related reports, further below the byline, offers, and notices.

 

That’s our second look today at “News through the lens of manufactured homes, and factory-built housing,© where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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Prosperity Now, Nonprofits Sustain John Oliver’s “Mobile Homes” Video in Their Reports

Multibillion Dollar Opportunities Knock in Solving Affordable Housing Crisis

 

MHARR Launches “Fighting Discriminatory Zoning Mandates” Manufactured Housing Project

HUD Code Manufactured Home Production Decline Continues, May Updates

MHARR Calls on HUD Secretary to End Discriminatory And Exclusionary Zoning of HUD-Regulated Manufactured Homes

“Lead, Follow … Or Get Out of The Way”

 

Rope-a-Dope – Preserving Access to Manufactured Housing Act, Mom, Dad, & You

 

 

 

 

 

 

 

 

 

 

 

 

 

What the Manufactured Housing Institute (MHI) Said About March 2019 Shipment and Production Data

May 9th, 2019 No comments

 

LET’S KEEP BUILDING!” declares one of the Manufactured Housing Institute (MHI) messages about their recent Congress and Expo in New Orleans.

 

The upbeat sound of that message is arguably betrayed by the reality that for the 7th straight month, manufactured housing shipments are down.

But that embarrassing detail is not mentioned anywhere in the MHI release earlier today.

Here’s the meat of what MHI’s statement said, which will be followed by an analysis.

 

MHIlogoMonopolisticHousingInstituteLogoManufacturedHousingInstituteLogoMarch2019ProductionShipmentReport

7,623 New HUD Code Homes Shipped in March 

In March 2019, new manufactured home shipments decreased 13.5% to 7,623 homes as compared to the 8,813 homes shipped in March 2018. Total shipments for March 2019 were 382 homes more than the prior month of February. Compared with March 2018, shipments of single-section homes are down by 18.2% and multi-section homes are down by 9.2%. Total floors shipped in March 2019 decreased 12.1% to 11,859 compared to March 2018.

Of the 7,623 homes shipped in March, there were no homes designated as FEMA units shipped which is generally flat against the five FEMA units shipped in March 2018.

The seasonally adjusted annual rate (SAAR) of shipments was 90,459 in March, down 1.9% from the adjusted rate of 92,195 in February. The SAAR corrects for normal seasonal variations and projects annual shipments based on the current monthly total.

In March, 134 plants representing 34 corporations reported production data which is the same number of active plants and corporations as in February 2019.

##

The video below is from about prominent MHI member, Nathan Smith and SSK Communities. It is not related to their economic report, other than as food for thought as to some of the public perception reasons why the industry is struggling.  A clip from this video was part of John Oliver’s viral hit video. 

 

Compare and contrast what MHI said this week vs. what MHARR did days earlier.

 

HUD Code Manufactured Home Production Decline Continues, May Updates

 

While it may not be Jenny Hodges’ job at MHI to explain what the Arlington based trade group’s plan are to address the 7-month downturn, whose job there is it?  We’ve asked several times, and MHI isn’t saying.

 

MHI’s Growth Agenda? Rick Robinson, JD, SVP Manufactured Housing Institute, Preemption Evidence, Writ of Mandamus, and Addressing HUD Code Manufactured Home Shipment Woes

 

One MHI member-producer floated the notion of FEMA shipment related being a factor, but the MHI statement above belies that notion for this cycle.

When purported MHI surrogate George F. Allen asked Cavco’s Joe Stegmayer, still MHI’s chairman, about the shipment drop Stegmayer said:

Joe Stegmayer, Cavco.

Joe Stegmayer, Cavco.

 

George 

Believe inventories of retailers climbed rather suddenly to above comfort levels. Now being adjusted. 

Our view is consistent with Clayton’s that consumer traffic is solid. would add that it appears that credit availability has improved somewhat. 

Another plus: The inventory of all existing homes for sale is near historically low levels.

Absent national economic calamities we are optimistic.”

 

Bear in mind that Stegmayer is an ex-Clayton Homes division president.  He also happens to be under a cloud of last November’s SEC subpoena, at a firm that faces several legal woes. Stegmayer’s comment was referencing this from Kevin Clayton.

kevinclaytonl-warrenbuffettr-inclaytonhomecredittodayonline-postedmanufacturedhousingindustrydailybusinessnewsmhpronews

Kevin Clayton, left, Warren Buffett, right, standing in a Clayton Homes model. Credit, TodayOnline.

Retail inventory correction

Look at RV industry….it is even more severe for them. 

Good news is retail activity remains healthy to work through it.  That’s just one opinion \ view.   

Kevin Clayton

This from a company president reportedly under several federal investigations. It is also from the president who’s conglomerate’s chairman, Warren Buffett is reportedly funding the industry’s opposition, see the reports linked here and here.

 

While others have noted that there were more orders last year to counter long factory backlogs, that fails to address the point that demand at some point slumped, or the backlog would have continued.

Furthermore, industry pros and investors should bear in mind that the RV industry is not in the affordable housing market.  It is an interesting item to look at, MHProNews uses it as a reference too.  But we do so to reflect the point that RVs are outselling MHs by some 5 to 1, when in 1998, MHs outsold RVs by 3 to 2.

Not a peep about that from Clayton, Stegmayer or other senior MHI leaders in public.  Apparently, it doesn’t fit their ‘party line’ or ‘narrative.’

March2019MHARRManufacturedHousingAssocRegReformTop10states8StatesInDeclineMHProNews

 

The issue of a downturn during an affordable housing crisis is serious, as the related reports below reflect.  See two special reports tomorrow morning that spotlight various aspects of this #NettlesomeThings issue.

That’s this tonight’s edition of “News through the lens of manufactured homes, and factory-built housing” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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Declining Manufactured Home Shipments More Serious Than Retailers, Communities Being Told

George F. Allen’s Unity Call for MHI, MHARR, and National Association of Manufactured Housing Community Owners (NAMHCO) Examined

Lanham Act, Monopolistic Housing Institute, err, Manufactured Housing Institute, Legal Bullies, and You

MHARR Calls on HUD Secretary to End Discriminatory And Exclusionary Zoning of HUD-Regulated Manufactured Homes

 

“Lead, Follow … Or Get Out of The Way”

 

 

 

 

 

 

 

 

 

 

 

New Manufactured Home Community Research Data – Site Fees, Occupancy Survey, YoY Changes, 20 Top U.S. Markets

April 30th, 2019 Comments off

 

LotRentSiteFeesManufacturedHomeCommunityMobileHomeParkResearchDataCompJLTAssocMarcusMillichapMHProNews

Before you take out that credit card to pay for similar data to Datacomp-JLT or others, why not look at what this free snapshot provides. It may save you some money.

 

In a release to the Daily Business News on MHProNews, Marcus & Millichap Research Services provided the following snapshot.

The graphic represents their compiled data from a variety of sources.

 

20TopMetrosUSManufacturedHomeCommunityMobileHomeParkLotRentSiteFeesVacancyRatesYoYChangeAveragePadRentMHProNews

As an additional data point, consider this from Sun Communities recent investor presentation.

 

SunCommunitiesIncSUIRentalofManufacturedHomeVsOtherRentalComparisionsFeb2019IRDec312018DataManufacturedHomeCommunityDailyBusinessNewsMHProNews

The data on left is for the rental of a home and the site.

SunCommunitiesIncSUIFactorsPoweringGrowthFeb2019IRDec312018DataManufacturedHomeCommunityDailyBusinessNewsMHProNews

Marcus & Millichap is one of the publicly trade companies tracked in our evening market report. For the latest data on their firm and others from the manufactured home industry from Tuesday evening, click here.

As a disclaimer, the firm said, “The information contained in this report was obtained from sources deemed to be reliable. Every effort was made to obtain accurate and complete information; however, no representation, warranty or guarantee, express or implied may be made as to the accuracy or reliability of the information contained herein. This is not intended to be a forecast of future events and this is not a guaranty regarding a future event. This is not intended to provide specific investment advice and should not be considered as investment advice.”

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

That’s this tonight’s manufactured home “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

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Sun Communities Under the Hood – Data Reveals – Manufactured Homes, Communities, Comparisons with Conventional, Multifamily Housing

$170 Million Manufactured Home Community Acquisition by Giant RHP Properties, 17 MHCs, Now 25 States

 

“Don’t Mess With the Virgin,” Heated Fair Housing Manufactured Home Community Controversy Comes to Conclusion

Law Scrutinizes Equity LifeStyle Properties (ELS) Score of Resident Owned Community (ROC) Deal

GIGO, Esther Sullivan, Clayton Homes, Boston Globe, GSMOL on ‘Manufactured Insecurity-Mobile Home Parks and Americans’ Tenuous Right to Place’

Fannie Mae Reports Billions in Manufactured Home Community Deals, Details Others Lack

MHI CEO Dick Jennison’s Pledge – 500,000 New Manufactured Home Shipments

Eye Opening – Manufactured Homes in National, Global Context

 

 

 

 

 

 

 

 

Clayton’s Surprising Result – Sunday Morning Weekly Recap, MH Headline Reports and News in Review Aug 19 to Aug 26, 2018

August 26th, 2018 Comments off

SundayMorningManufacturedHousingINdustryRecapDailyBusinessNewsMHProNews88.19.2018toAug2610`8

Trivia: note that the MHProNews home page looks like that miniature iPad screen, just moments before the weekly recap is published. We can get our share of typos, but when it comes to evidence, trends, facts, and reports – we sweat the details – all for thousands of industry readers like you. When faced by a menacing Goliath, it’s human nature to react with a level of fear.

 

Fear can be paralyzing. Fear also can keep the mind from seeing weaknesses in a threatening behemoth.

ClaytonsSurprisingResultSundayMorningManufacturedHousingNewsRecapAug19toAug262018-600x315

Titling, graphic layout by MHProNews.

There are others, of course, that see the Clayton brand as friendly or benign. But even they don’t want to cross them…do they?

 

The ‘800-pound gorilla’ in the manufactured housing room is Clayton Homes. Not many in the industry are willing to publicly name them, unless it is to praise them. A trade media competitor admitted in writing to MHProNews that we write about the topics – like Clayton and their monopolistic moat – that others talk about at the bar, or during a private professional meal.

That aside, here’s a multiple layered surprise.

Clayton has closed about 100 retail stores net in about 7 years. That’s a surprise to many.  But it is part of one of several Daily Business News stories from this past week.

Keep in mind, that Clayton is still buying MH retailers, even as they are closing their own failing retail sales centers. Think about that data-point for a few moments. The industry is slowly growing, and Clayton Homes are closing manufactured and modular home retail stores?

We plan a special report on that topic in the days ahead. But keep that factoid in mind – given to us courtesy of Kevin Clayton, and Berkshire Hathaway – because it is a reminder that they are big, but not invincible. They may have a moat, but not everything that Clayton touches turns to gold.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

Then, keep in mind who is dominating MHI? Why would the independents of the industry support and follow the association that’s led by the company that’s closed more retail locations than perhaps any other retailer in the last 5 years?

To sign up for our industry leading headline news updates in seconds, click here.

With no further adieu, let’s dive into the headlines and topics for the week in review.

 

 

 

What’s New on MHLivingNews

MHLivingNewsImprovedLivingForLe$$taglinedropshadow

MHLivingNews features educational, lifestyle and living news on prefab housing, with a focus on manufactured homes.

 

Introducing the Verge and Curbed’s “Home of the Future” – Video

Introducing the Verge and Curbed’s “Home of the Future” – Video

 

What’s New on the Masthead

Racism – Getting Increasing Prosperity, Stability, Safety, and Certainty

What’s New on the Daily Business News on MHProNews

DailyBusinessNewsLogoMHProNewsLogo (1)

 

Saturday 8.25.2018

MH Community Owner Slammed as “Vulture Capitalist” by Mainstream Media

MH Community Owner Slammed as “Vulture Capitalist” by Mainstream Media

 

Friday 8.24.2018 

Just the Facts – Compare Curbed and MHI, Next Step, Clayton, Cavco, Champion Homes Video Results

Just the Facts – Compare Curbed and MHI, Next Step, Clayton, Cavco, Champion Homes Video Results

Smoke and Mirrors Immunity Deal for Allen Weisselberg, Longtime Trump Organization CFO, Plus MH Market Updates 

Chinese PreFabs, Modulars Are Selling in the USA, Here’s an Example

Chinese PreFabs, Modulars Are Selling in the USA, Here’s an Example

Stunning Degree of Corruption, Collusion, Manipulation, and Ignorance Threatens MHVille

Stunning Degree of Corruption, Collusion, Manipulation, and Ignorance Threatens MHVille

 

Thursday 8.23.2018

Court Ruling for HUD on Amending Affirmatively Furthering Fair Housing (AFFH) Opens Door for More HomeSites for Manufactured Housing

Court Ruling for HUD on Amending Affirmatively Furthering Fair Housing (AFFH) Opens Door for More HomeSites for Manufactured Housing

Bill Gates Follows this Warren Buffett Investment Plan, Video, Plus MH Market Updates 

How to Avoid Losing Billions, Huge Loses Reported by WSJ, Other Media

How to Avoid Losing Billions, Huge Loses Reported by WSJ, Other Media

Rising Prices and Rates Cool Housing Sales, MH Industry Pro Sounds Off, New Data & Video

Rising Prices and Rates Cool Housing Sales, MH Industry Pro Sounds Off, New Data & Video

 

Wednesday 8.22.2018 

WH Economist Larry Kudlow – Why Market Ignoring Cohen, Manafort News, Plus MH Market Updates 

“Undesirable” – Community Owner Sues City for Fraud

“Undesirable” – Community Owner Sues City for Fraud

Measuring Effectiveness, Facts and Course Corrections for Waste, Fraud, Abuse

Measuring Effectiveness, Facts and Course Corrections for Waste, Fraud, Abuse

Richard ‘Dick’ Jennison, Manufactured Housing Institute CEO, Doubles Down, Industry Reactions, Fact Check to Growth Strategy

Richard ‘Dick’ Jennison, Manufactured Housing Institute CEO, Doubles Down, Industry Reactions, Fact Check to Growth Strategy

 

 

Tuesday 8.21.2018 

Help Others “Get It” – Loans on “Mobile Homes” Promoted by Another U.S. President

Help Others “Get It” – Loans on “Mobile Homes” Promoted by Another U.S. President

 Paul Manafort Guilty, but No Russia, No Campaign Connection, Cohen Pleads – Plus MH Market Updates

Some Manufactured Homes Included, as Metro Weighs Opening Additional Land for Homes Amid Housing Crunch

Some Manufactured Homes Included, as Metro Weighs Opening Additional Land for Homes Amid Housing Crunch

Court Hands DOE Procedural Victory in Potentially Costly Manufactured Housing Energy Standards Case

Court Hands DOE Procedural Victory in Potentially Costly Manufactured Housing Energy Standards Case

 

Monday 8.20.2018

Big MH Takeover Bid, “Best, Final Offer” Plus Manufactured Home Markets

Big MH Takeover Bid, “Best, Final Offer” Plus Manufactured Home Markets

Trendlines Don’t Lie, Real Challenges, Hidden Manufactured Housing Opportunities Revealed

Trendlines Don’t Lie, Real Challenges, Hidden Manufactured Housing Opportunities Revealed

Sustainable Success. Your Best MH Investment? Monday Morning Manufactured Housing Sales and Marketing Meeting

Sustainable Success. Your Best MH Investment? Monday Morning Manufactured Housing Sales and Marketing Meeting

Tech Billionaires, “Moral Cowardice,” MH Industry, and National Impact

Tech Billionaires, “Moral Cowardice,” MH Industry, and National Impact

 

Sunday 8.19.2018

Manufactured Housing, Profitable Education, Straw Men, Red Herrings, and Ad Hominems – Sunday Morning Weekly Recap, MH Headline Reports and News in Review Aug 12 to Aug 19, 2018

Manufactured Housing, Profitable Education, Straw Men, Red Herrings, and Ad Hominems – Sunday Morning Weekly Recap, MH Headline Reports and News in Review Aug 12 to Aug 19, 2018

 

And that’s all she wrote, with some help from that other guy, during the week that was. Sign up for our industry’s most popular headline news, at the link below. Watch for the most new reports that this industry offers anywhere, all right here, during the upcoming week. “That’s News Through the Lens of Factory Built Housing,” © where “We Provide, You Decide.” © ## (Headline news in review, analysis and commentary.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

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The words of the late Howard Walker, ELS Vice Chairman, shared for publication with MHProNews.

From Builders, Construction, & Manufactured Housing – July Business, Jobs, Confidence Report

August 16th, 2018 Comments off

 

FromBuldersConstructionManufacturedHousingDailyBuisnessNewsMHProNewsThe National Federation of Independent Business (NFIB) is a national trade group that reportedly includes hundreds of manufactured housing connected members, among their 325,000 total members.

 

NFIB is big enough to do the kind of research that most manufactured housing industry specialized trade associations can’t afford to do, or in one case, won’t do.

SmallBusinessConfidenceOptimismNFIBJUly2018DailyBusinessNewsMHProNEws

Among those are business confidence surveys, as well as what the top issues that faces independent businesses, trends, and so forth.

NFIBJulySmallBusinessesPlanningHireDailyBusinessNewsMHProNews

From a media release to the Daily Business News on MHProNews: “The July jobs report shows the magnitude of small businesses that are growing and hiring at record levels, creating new jobs and opportunities for the workforce, and offering employees higher compensation,” said NFIB President and CEO Juanita D. Duggan.

SmallBusinessesHiringWorkersJuly2018NFIBDailyBusines

Job openings are most frequent in:
construction (57 percent),
manufacturing (46 percent),

and wholesale trades (45 percent).

Small business owners reported job openings for both skilled and unskilled labor. Thirty-three percent reported openings for skilled workers and 15 percent reported openings for unskilled labor, both two points higher than June’s report,” the NFIB tells MHProNews.

NFIBJob_sJuly2018ManufacturedHousingINdustryDailyBuisnessNewsMHProNews

Small business owners are continuing to show that they’re looking to hire and willing to pay more to hire the right employees,” said NFIB Chief Economist Bill Dunkelberg. “Record job openings suggest that the economy can keep up its growth pace over the next few years if the labor shortage can be resolved or mitigated.”

CanSmallBusinessHireEnoughWOrkersJuly2018NFIBDailyBusinessNewsMHproNews

The report fits with other economic data, including in our evening manufactured housing industry market report, linked below.  “We Provide, You Decide.” © ## (News, analysis and commentary.)

(Third party images, content are provided under fair use guidelines.)

 

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3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

 

 

 

Related Reports:

Kudlow Says “We Are Crushing It,” Plus Manufactured Housing Market Updates

 

Manufactured Housing Industry Facts, It’s About More, Per Economic Expert’s Insight

August 1st, 2018 Comments off
AffordableHomeOwnershipManufacturedHousingIndustryDailyBusinessnewsMHProNews550x315

The top right graphic is an example of a useful MHI data point. The “Wheat and Chaff” is the wise way to a approach any information source. Keep the good, reject what’s not.

There appears to be considerable confusion about a variety of facts regarding modern manufactured homes, as well as the manufactured housing industry. Why?  Let’s tee up this topic, before diving into this relevant research, and today’s timely fact check.

 

Accurate Information Matters

When reading mainstream media reports, or research being done by third-parties at non-profits, universities, etc., there are often modest to significant errors found about manufactured homes.

During live presentations, hundreds of industry professionals have been asked by our publisher a variation of this question. ‘Does misinformation about manufactured homes (MH) hurt our MH industry’s sales?

Routinely virtually every hand in the room will go up.

So, by an almost universal acceptance by those motivated enough to attend a seminar, accurate information about MH matters.

The reputation of the MH industry – and to an extent, its integrity – can be influenced by the accuracy of the data about manufactured homes.  Rephrased, inaccurate information logically hurts sales, and harms our industry’s image.

Before diving into the focus of this particular fact-correcting analysis, the Daily Business News will remind readers about this potent fact check about tornadoes.  If the general public realized that the odds of not dying during a tornado in 2017 were over 1 million to one in favor of the MH resident, wouldn’t people feel more confident about buying a manufactured home?  Just think, only 1 out of a million died during a tornado in 2017.

Per room after room of raised hands by industry professionals during live seminars, thousands of industry pros believe more of the public would by a manufactured home, based upon accurate information.

“Even When We Had a Hurricane, It Wasn’t This Bad,” Profitably Decoding Post-Windstorm, Survivor of Possible Tornadoes Statement, Impacting Manufactured Home Community, Manufactured Housing Industry

Nevertheless, to date, only MHProNews and MHLivingNews have routinely promoted that kind of data, which is based upon National Weather Service’s reporting.

CompareMobileHomeTrailersPastManufacturedHomesSaferMoreDurableQuoteScholasticiaGayCororationPhotoSmallPercentageDamagedDuringHUrricanesMHProNews

The good news is that some state associations and the NAR (see above) have started to address this, as the report linked above noted.

So, accurate information matters. It matters to:

  • Investors,
  • Bankers,
  • Public officials,
  • Professionals in or considering the manufactured home industry,
  • Affordable housing advocates,
  • Economists,
  • Media,
  • Policy makers, staffs, politicos,

and the public at large.  Accurate information is presumably why MHI wants members to fly-in once  a year to Washington, D.C.  and hand out information packages to staff and members of the House and Senate in the Congress.

 

Why Is There So Much Misinformation About Manufactured Housing?

What contributes to, or is the origin of, some of those factual questions and concerns from third parties?

Let’s note for accuracy and fairness that no one source is fully responsible, nor is any one professional exempt, from striving to learn and accurately share the facts about the modern manufactured home industry.  We value input from our readers, and when an error is spotted, we want to correct it.

Each person reading this is to some degree, is either part of the solution, or part of the problem. That’s reality.

The Daily Business News will look at what should be a simple issue, which regrettably is being mistakenly proclaimed in error to the public, policy makers, influencers, and the media.

Let’s look at a recent data-dispute, and the facts about manufactured housing’s contribution to the U.S. Gross Domestic Product (GDP).  The GDP of an industry helps others measure its significance.  The larger the GDP, the more important the industry.

The Manufactured Housing Institute (MHI) has said that manufactured housing’s contribution to the United States of America’s (USA) Gross Domestic Product (GDP) is “almost $3 Billion dollars.”

Others, depending on MHI’s data, then repeat that claim.

But is that MHI figure, previously disputed several times by MHProNews, accurate?

We asked the National Association of Realtors (NAR) Scholastica ‘Gay’ Cororaton, Certified Business Economist (CBE), to explain how GDP is calculated.

Does GDP use wholesale or retail sales figures?  Note, ICYMI, the report linked below reflects corrections made about manufactured housing by Cororaton in a NAR report.  She as an economist understands accuracy, and has made corrections as needed herself, and thanked those who helped with those corrections.

Realtor University, Journal for the Center of Real Estate Studies, Makes Corrections– “The Market for Manufactured Homes,” by Scholastica ‘Gay’ Cororaton, CBE

Here was her on-the-record reply was to MHProNews.

GDP is measured at the retail price because the retail price determines what  the FINAL user spends.  Not wholesale price because wholesalers still sell to retailers, who then sell to consumers (as the final users),” said economist Cororaton.

She added that “The final users can be consumers, businesses (for fixed investments and inventory), the government, and foreigners (exports).” What that means in part is the sale of FEMA units to the federal government is part of the GDP.

However, the price of imported goods are excluded (GDP is a measure of domestic production),” NAR’s Cororaton said.

ScholasticaGayDCororatonDBEResearchEconomistNationalAssociationRealtorsWashDCManufacturedHousingIndsutryDailyBusinessNewsMHProNews507

Composite information from LinkedIn.

She then pointed us to additional authoritative evidence, in the form of the Bureau of Economic Analysis (BEA).

The BEA recently provided MHProNews with the latest GDP data, cited by the Trump Administration in saying that the GDP in Q2 was up 4.1 percent. It doesn’t get more official than the BEA, does it? Cororaton emailed a BEA primer on the issue, available as a download, linked here.

MeasuringTheEconoimyBureauofEconomicAnalysisDailyBusinessNewsMHProNews

This is an authoritative reference on calculating GDP, per Certified Business Economist CBE, Scholastica ‘Gay’ Cororaton.. To download the report, click here.

 

MostMenAppearnNeverConsideredWhatHouseIsNeedlesslyPoorAllTheirLivesHenryDavidThoreauManufacturedHomeLivingNews

Many who first explore manufactured housing say or wonder, “this sounds too good to be true.’ Manufactured housing professionals must understand and anticipate that reality. Part of the secret is accurate information, not hyped or error plagued information. For newcomers to the website not familiar with modern manufactured homes, learn more by clicking the image above or the link here.

 

Why Does this Matter to MHVille? Just the Facts…

For some time, MHI has been publishing information that far undervalues the industry’s contribution to the GDP.

Using MHI’s own information, which has rounded up in some cases, the correct GDP – per the BEA’s and CBE Cororaton’s formulas – would be over $6.5 billion a year, not “almost $3 billion…”

 

GeneralINdustryProfileManufacturedHousingIndstiutteMHIDailyBusinessNewsMHProNews

This is “updated” in June 2018, but still has errors. Note, there are improvements from some prior fact-checks by MHProNews, but still several errors. How are third parties to know what is accurate about the MH Industry?

Not only is that a more accurate total, but isn’t $6.5 billion more than twice as impressive as “almost $3 billion” for the manufactured home industry?

Then why does MHI use an arguably flawed, and inaccurate total for the industry? Remember, MHProNews has published a higher, more accurate estimated GDP previously and brought that figure to MHI’s attention.

Now that an respected economist with NAR is confirming the correct formula, will MHI finally change that erroneous, embarrassing, and industry diminishing, claim? Will MHI check their math, and make the necessary corrections?

 

Only Two Possibilities

1)        MHI can ignore the error, as they have other mistakes and apparent spin or hypes about some of their claims (think S 2155, for a regulatory example). An example is the correct count on communities. Once more, it’s MHI’s own members, past and present, that have said their current manufactured home community count is too low.  Their June 2018 data, reflects a change that is still inaccurate.  Why?

Frank Rolfe, Dave Reynolds, George Allen, Manufactured Home Community Controversy Continues

 

Note that when we published that article linked above, MHI said that the count was “37,524 land lease communities.” In their June 2018 updated graphic, shown above, they now say almost 40,000.”  Why not make a more complete and accurate correction?

As a result of their ongoing unwillingness to correct such data points, not only media and researchers, but corporations have published incorrect information to potential investors.

So, based upon past experience, it is entirely possible that MHI will ignore the facts, and keep claiming a data point that’s debatably embarrassing to the industry. Or:

2) MHI can do what’s right, and make the correction, which is the minimum that they should do. But will MHI do as NAR’s Cororaton did, and credit the sources for the correction?

ScholasticaGayCororatonCBENARRevisionsRealtorUniversityDailyBusinessNewsMHProNews598x493

Accuracy matters, and giving credit to sources matters to third parties. “The time is always right to do the right thing.” – Martin Luther King, Jr.

Adults make mistakes.

But don’t mature adults admit error, make corrections, and then move on? What will MHI do? What will their action or inaction say about the organization? How will MHI’s actions reflect upon the industry?

Two state associations have broken ranks with MHI, over their stated concerns that MHI has failed to represent their interests.  More recently, they’ve launched a new national communities association (see related reports, linked further below).

State Associations, Companies Quit Membership in Manufactured Housing Institute, (MHI), One Explains in Writing, ‘Why?’

Why would MHI understate, after they’ve been informed previously about the error?  How can they claim it is accidental?  What other reason might make sense?  Could it be that they are trying to understate the industry’s size, to discourage new entries into the industry? Isn’t that similar to what MHI President, Richard ‘Dick’ Jennison did by understating the industry potential for more rapid growth? What CEO of a national association argues for slower growth? It sounds pretty to say ‘sustainable,’ but the industry sustained several times this sales level in the past. Who benefits from slow growth?  What normal non-profit organization rewards a CEO like that, with a bonus, contract extension and more pay?

 

A respected non-MHARR industry voice has challenged retailers to organize and leave MHI, similar to what communities are starting to do. He believes that the majors have “weaponized” certain aspects of national association’s work, using these words:

“…If retailers would bow up and tell the MHI manufacturers they want dues paid to a new association rather than MHI there will be change. I do believe the majors have weaponized regulation that further entrench their companies or widens and deepens their moat. Keep my name off it please but I’ll support the efforts if [there] is enough backbone out there.”

MHI members are encouraged to get MHI to change their incorrect reporting of data, just as they are encouraged to get them to be more transparent on other past errors.  See the Howard Walker related report, linked below.  Is there any excuse for repeatedly making the same mistakes?  “We Provide, You Decide.” © ##(News, analysis, and commentary.)

(Third-party images and content are provided under fair use guidelines.) See Related Reports, linked further below.

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews
2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

New Manufactured Home Industry National Association Related Statements

Howard Walker, Mensch – Equity LifeStyle Properties (ELS), Manufactured Homes Retrospective

‘Tip of Iceberg’ – Rick Rand; Marty Lavin, Communities have ‘No Confidence’ in Manufactured Housing Institute, New National Trade Group Announced

Freedonia Group’s Comprehensive Incursion into Manufactured Housing

July 24th, 2018 Comments off

 

FreedoniaGroupManufacturedHomeCommunityComprehensiveIncursionintoManufacturedHousingDailyBusinessNewsMHProNews

The truth is often hiding in plain sight. Who says?

 

 Sometimes the best hiding place is the one that’s in plain sight.” – Stephanie Meyer, per AZ Quotes.

 

I’ve found that wherever there is one cockroach in plain sight, many more are lurking behind the corner out of view.” – Harry Markopolos, according to AZ Quotes.

 

The most dangerous and successful conspiracies take place in public, in plain sight, under the clear, bright light of day — usually with TV cameras focused on them.” – L. Neil Smith, per AZ Quotes.

 

The Freedonia Group is one of several deep incursive dives into manufactured homes (MH) and other types of prefabricated housing. This Daily Business News analysis uses their public data, and is not to be construed as an endorsement – or questioning – of either their statistics or methods.

Rather, what this Daily Business News report will do is examine what Freedonia said about the manufactured housing industry in their own words, along with what they see as MH potential, and trends.

 

FreedoniaGroupLogoManufacturedHomeCommunityDailyBusinessNewsMHProNewsLogo

From Freedonia, provided under fair use guidelines.

Manufactured Housing Industry Continues to Consolidate – “Destabilizing  

The name of their article – which was brought to the attention of MHProNews last year by several emails and other electronic tips – is “Manufactured Housing Industry Continues to Consolidate.”

They pointed to the Manufactured Housing Institute (MHI) as their source for saying:

Manufactured housing is a significant portion of the US housing market, making up about one-tenth of new single-family housing in recent years.  However, the industry’s slow recovery from the economic recession and decreased access to credit for buyers has limited growth in demand for new units and created a competitive environment among producers; one that is destabilizing for many small manufacturers,” wrote Mariel Behnke.

Behnkeis an Industry Analyst at The Freedonia Group, where she covers the US and global construction and consumer products industries,”  stated Freedonia’s brief bio of their author.

As a result of the “destabilization,” Freedonia said, “Consequently, the industry has become increasingly concentrated as small producers close or are acquired by larger manufacturers.  In 2015, the three largest producers of manufactured homes controlled over 70 percent of the US market, a share that has grown in recent years.”

 

As MHProNews has previously reported, with the recent merger/acquisition of Skyline and Champion – the top 3 producers in the summer of 2018 – reportedly hold some 80 percent of the HUD Code manufactured housing (MH) industry’s production capacity.

 

MarielBehnkeLinkedInPhotoProfileIndustryAnalystFreedoniaGroupManufacturedHousingIndustryDailyBUsinessNewsMHproNews

Composite collage from LinkedIn.

 

Cavco Industries Market Share Expansion

In 2015, Cavco Industries acquired Fairmont Homes, a significant producer of manufactured homes in its own right.  The acquisition helped Cavco Industries expand its position in the Midwest market through Fairmont Homes’s manufacturing locations in Indiana and Minnesota.  Because of its visibility in the industry, Fairmont Homes continues to operate as an independent brand.  Cavco Industries also acquired Chariot Eagle, a smaller producer of manufactured homes and recreational vehicles with operations in Florida,” said Behnke.

These acquisitions have allowed Cavco Industries to position itself as one of the country’s largest producers of manufactured homes.  Additionally, they have allowed Cavco Industries to become more horizontally integrated, expanding its offerings of both modular homes and recreational vehicles,” according to Freedonia’s research.

 

Clayton Homes Acquires Producer and Retail Locations

LegacyManufacturedHousing-LiquidationEvent-image

Click the above to learn more.

Clayton Homes, a subsidiary of Berkshire Hathaway, made several small acquisitions during 2016, expanding both its leading market position in manufactured home production and its network of company-owned retail locations.  In April 2016, the company purchased River Birch Homes.  Its plant became Clayton’s 37th operating manufacturing facility and offers a strategic location in Alabama, near several of the country’s largest state markets for manufactured homes.  In 2016, the company also acquired two distributors, adding a total of seven retail locations to its network of over 300 company-owned outlets,” per Freedonia.

 

Freedonia’s Projections for MH?

Growth in manufactured home shipments is expected to lag that of the overall single-family housing market. While single-section manufactured homes,” said Behnke, “which saw their share of manufactured housing shipments rise during the economic downturn can expect stagnant change through 2020, shipments of double-section manufactured homes are expected to see relatively healthy gains, and will account for over three-fifths of all manufactured housing shipments in 2020. Manufactured homes with three or more sections will remain a marginal share of the market.”

While one can debate the projections, Freedonia said: “Ongoing growth in the housing market will support rising demand for prefabricated housing – the penetration rate of prefabricated housing units in the general housing market is expected to decline slightly going forward. 

They said much more, and for $4,600 someone can purchase their full ‘deep dive’ report. Why does Freedonia say their research should be trusted?

LowerMonthlyPercentCostManufacturedHomesConventinoalHouseRentalHousing2016narRealtorUDaiyBusinessNewsMHproNews

The above is from Scholastica “Gay” Cororaton’s newly updated NAR research report, to learn more, click here. What Freedonia’s research, NAR or others should spark is this question. With facts so strongly in favor of manufactured housing, and the need is so great in almost every market, why are new manufactured home shipments still so low?

 

About the Freedonia Group

The Freedonia Group is a leading international industry market research company that provides its clients with information and analysis needed to make informed strategic decisions for their businesses. Studies help clients identify business opportunities, develop strategies, make investment decisions and evaluate opportunities and threats. Freedonia research is designed to deliver unbiased views and reliable outlooks to assist clients in making the right decisions. Freedonia capitalizes on the resources of its proprietary in-house research team of experienced economists, professional analysts, industry researchers and editorial groups. Freedonia covers a diverse group of industries throughout the United States and other world markets,” per the company.

Freedonia’s literature also notes that they’re a division of MarketResearch.com, “With offices in London, New York City, and Washington D.C., MarketResearch.com is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, MarketResearch.com offers instant online access to the world’s most extensive database of expert insights on industries, companies, products, and trends.”

 

Why Does it Matter to MHVille, or Investors?

The short answer is that Freedonia’s data largely parallels the conclusions of distinct and similar information previously researched and reported by MHProNews.

Nor are Freedonia or MHProNews alone. 

  • GuruFocus went a step beyond, and pointed to Berkshire Hathaway and their manufactured housing brands Clayton Homes, et al, as being examples of Warren Buffett’s “strategic Moat” as a means of creating a monopoly. 
  • The Seattle Times expressed it differently, but likewise thinks their brands behave as a monopoly.  The Seattle Times said several federal investigations against Clayton and Buffett’s Berkshire brands are underway.

 

The Atlantic reported on and projected years ago the continued consolidation of the industry, which Freedonia now recaps.

 

The Nation cited Warren Buffett and Clayton Homes as monopolistic, as has CFED turned Prosperity Now in calling their lending arms 21st Mortgage Corp, and Vanderbilt Mortgage and Finance (VMF). monopolies in American Banker.  That’s one MHI’s Lesli Gooch leapt to defend against. So why hasn’t so Gooch or anyone else at MHI tried to publicly defend or debate that claims and allegations published here?

Progressive “Nation” Reports on Monopolies Cites Buffett, Clayton, Others – MH Industry Impact?

No guts, no glory.  The Urban Institute asked some of the same questions we do, only they came to a slightly different conclusion.  They also failed to mention their ties to Buffett, or that MHI and Clayton had taken part as undisclosed sources in their report. Coincidences?

Urban Institute Ask for Correction in Analysis of their Manufactured Housing Research, “Follow the Facts,” “Follow the Money”

Maxine Waters and other Congressional Democrats called Clayton and their lenders a “near monopoly,” and leveled charges of racism, the later charge Clayton denied.

 

CongressAsksDOJInvestigateClaytonHomesCreditTwitterWikipediaMHProNews

See report, linked here. U.S. Representatives Maxine Waters (D-CA), Keith Ellison (D-MN), Emanuel Cleaver (D-MO), Mike Capuano (D-MA). Image credit, Twitter, Wikipedia.

What all of these threads – knowingly or not – point to similar conclusions to what MHProNews has been independently analyzing reporting and for MH industry readers and researchers for some time now. 

Thus, the growing number of such reports makes it increasingly difficult for those in MHI or with a Berkshire brand to deny what so many see as the self-evident truth.

21stMortgageCorpLogoLetterheadJan302009TimWilliamsRetailersBrokersCutSpecifiedLendingMonopolisticPloyConcernManufacturedHomeDailyBusinessNewsMHProNews

This document was provided as a news tip to MHProNews. To see Smoking Gun 3, click below.

Smoking Gun 3 – Warren Buffett, Kevin Clayton, Clayton Homes, 21st Mortgage Corp Tim Williams – Manufactured Home Lending, Sales Grab?

 

MHI-21stMortgageKevinClaytonClaytonHomesManufacturedHoomeCorporationsPlantsDailyBusinessNewsMHProNews_001

While several media outlets have reported on the apparent monopoly so many a allege, to date, only MHProNews has documented how that Berkshire strategic moat has worked in practice. Tim Williams, Warren Buffett and Kevin Clayton – and MHI – supplied the evidence, using their own words. http://www.mhpronews.com/blogs/daily-business-news/was-the-urban-institute-misled-duped-or-part-of-a-manufactured-housing-industry-scam/

While some outside media and sources in or out of the HUD Code manufactured home industry have called the Manufactured Housing Institute (MHI) a tool of Berkshire, what they have not yet done is verify that most state association executives are unwilling to publicly contradict any MHI dictum.

The reasons, later confirmed by additional industry sources, are in the Gold Rules report linked above.

 

The Bottom Lines?

While the Manufactured Housing Association for Regulatory Reform (MHARR) has raised similar issues, most of the industry’s trade media are largely silent on the topics of consolidation and control of the industry.

Only MHProNews has provided the documents and videos that spell out in

   Warren Buffett’s,

   Clayton CEO Kevin Clayton,

   21st Mortgage CEO and former MHI Chairman Tim Williams

    each in their own words – describe how choking off capital and credit arguably forced the consolidations that Freedonia or others cited above have noted.  See the charts, videos and links from this article for more insights, evidence, and details. 

 

Hiding in Plain Sight

So isn’t all of that the uncomfortable truth, hiding in plain sight?

MHVillage, has debatably become a de facto publishing mouth piece for MHI.

Frank Rolfe, who previously criticized MHI, stopped doing so. Did it have anything to do with Berkshire Hathaway brands upping their financial connections with “Frank and Dave” Reynolds trade communications, and related operations. Was it a coincidence that more cash brought about their silence?

Frank Rolfe Blasts MHI for Poor Media Engagement, Industry Reactions

Other trade voices have been previously examined by MHProNews. One trade publisher frankly admitted to the Daily Business News that what we publish is what others of thousands are talking about, but no one else will write about as we have. 

Another publisher said just last week that he liked our new format. But they’re getting apparently paid by MHI, and so they too are largely silent on the topics which matter to independents. 

Two state associations, not as beholden to Berkshire as others, quit MHI last year, and are now formalizing a new national trade body for communities.  That’s a vote of no confidence.

New Manufactured Home Industry National Association Related Statements

Isn’t the truth about MHI acting as a tool for domination – by what MHI award winner Marty Lavin called “the big boys” – increasingly self evident?

‘Tip of Iceberg’ – Rick Rand; Marty Lavin, Communities have ‘No Confidence’ in Manufactured Housing Institute, New National Trade Group Announced

That’s a question Freedonia didn’t publicly answer. But isn’t it a reasonable conclusion, based on growing consolidation?

Note again how their research put it, ”…decreased access to credit for buyers has limited growth in demand for new units and created a competitive environment among producers; one that is destabilizing for many small manufacturers,” wrote Behnke.

Isn’t that Smoking Gun 3 in a nutshell? Isn’t the consequence of Buffett’s strategic Moat? 

A new, related Daily Business News report will be forthcoming.

Meanwhile, linked reports will provide details and context found no where else in MHVille, or beyond. That’s “News Through the Lens of Manufactured Homes, and Factory Built Housing.” © Where “We Provide, You Decide.”  © ## (News, analysis, and commentary.)

(Third-party images and content are provided under fair use guidelines.)  See Related Report, Linked Below.

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

 

 

 

 

What are the FACTS about Manufactured Housing Industry Traffic vs. Real Estate? MHVillage, MHProNews, Manufactured Housing Institute Data

Lawsuits for Triple Damages – Anti-Trust, Anti-Monopoly Law, Manufactured Housing, and You

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 7.1.2018 to 7.8.2018

July 8th, 2018 Comments off

SundayMorningManufacturedHousingIndusryNewRecapMHProNewsLogoDaliyBusinessNewsMHProNews7.1.2018to7.8.2018

What are
Tim, Kevin, Joe, Keith, David, Ross, Mike, Sam
and Others in MHVille Reading?

 

They and other big names in our factory-built housing industry are reading what you find here on MHProNews.

That’s a fact.

Who says?

Unsolicited reports from third parties – rephrased, that means from within their own circle of influence.

We’re told that there are also people assigned and/or who volunteer to read here what we publish.  They in turn can report back to some of those same well-known industry folks.

WhatAreTimeKevinJoeKeithDavidRossMikeSamOthersinManufacturedHomeIndustryReadingMHProNewss

Interesting, isn’t it?  A form of high – if faint – praise?

  • Investors,
    researchers,
    media,
    public officials,
  • plus industry professionals by the thousands,

and gents like those named at the top are among the cross-section of readers that invest their time reading here on MHProNews.

No more need be said today, as we dive into the headlines on news, research, reports, analysis, and commentary found exclusively here on MHProNews.  So,with no further adieu, let’s start with…

 

What’s New on MHLivingNews

MHLivingNewsImprovedLivingForLe$$taglinedropshadow

Achieving the American Dream, with Quality, Appealing, Affordable Home Ownership

 

What’s New on the Cutting Edge

Savvy Stealth Marketing – and “Product Placement” Storytelling

Savvy Stealth Marketing – and “Product Placement” Storytelling

 

What’s New on the Masthead

Profits, Understanding Human Events, and Manufactured Housing

Profits, Understanding Human Events, and Manufactured Housing

 

What’s New on the Daily Business News

DailyBusinessNewsLogoMHProNewsLogo

Saturday 7.7.2018


Container Houses for Under $40,000, Transported by Flatbed, Construction, LifeStyle Videos

Container Houses for Under $40,000, Transported by Flatbed, Construction, LifeStyle Videos

 

Friday 7.6.2018

Record Employment, Rising Popularity, Plus Manufactured Housing Industry Connected Stocks, Evening Market Report

Manufactured Home Shipments, State by State Breakdown, May 2018 Official HUD Data

Manufactured Home Shipments, State by State Breakdown, May 2018 Official HUD Data

Manufactured Housing F&I Association Division Chairman Dies

Sale of $172 Million Manufactured Home Community Portfolio Completed

Sale of $172 Million Manufactured Home Community Portfolio Completed

 

Thursday 7.5.2018

On Eve of Tariffs, China Has World’s Worst Market, Plus MH Market Updates

On Eve of Tariffs, China Has World’s Worst Market, Plus MH Market Updates

“Why Advocates Need to Rethink Manufactured Home Quality,” Harvard, GSE, Genz, “High Satisfaction”

“Why Advocates Need to Rethink Manufactured Home Quality,” Harvard, GSE, Genz, “High Satisfaction”

Manufactured Home Industry Shipment Growth Parallels Strong Trump Economy, Pending HUD Regulatory Review

“Last Call” 2018 RV/MH Hall of Fame Induction Dinner

 

 

Wednesday 7.4.2018

“Challenges to Obtaining Manufactured Home Financing,” Urban Institute Report Fact Check, Analysis

“Challenges to Obtaining Manufactured Home Financing,” Urban Institute Report Fact Check, Analysis

For Businesses and Professionals, “It’s About the Benjamins,” Workers Agree, and Manufactured Housing Progress

For Businesses and Professionals, “It’s About the Benjamins,” Workers Agree, and Manufactured Housing Progress

The Fourth of July is not about Barbecues, or Fireworks, It’s About This – Stossel

The Fourth of July is not about Barbecues, or Fireworks, It’s About This – Stossel

The American Dream, Manufactured Homes, and America’s Independence Day

 

Tuesday 7.3.2018

On the Eve of Independence Day, from July 4, 1776 to Today

U.S. Senator Ted Cruz – El Chapo Plan, Video Interview, Plus Manufactured Housing Market Update$

U.S. Senator Ted Cruz – El Chapo Plan, Video Interview, Plus Manufactured Housing Market Update$

Affordable Housing, Subsidized Housing, Manufactured Homes, Private Property, and Proclaiming Liberty

Affordable Housing, Subsidized Housing, Manufactured Homes, Private Property, and Proclaiming Liberty

HUD Code Manufactured Home Production Report, May 2018, State-by-State Total

HUD Code Manufactured Home Production Report, May 2018, State-by-State Total

 

Monday 7.2.018

Super Model, Entrepreneur Kathy Ireland Dives into “Affordable Housing,” PreFab Construction

Super Model, Entrepreneur Kathy Ireland Dives into “Affordable Housing,” PreFab Construction

#WalkAway Goes Viral, Threatens Disruption, Plus Manufactured Housing Market Updates

Follow the Money – 100s of Immigration Protests, MoveOn, George Soros, The Border, Mexico’s AMLO, and Manufactured Housing

Follow the Money – 100s of Immigration Protests, MoveOn, George Soros, The Border, Mexico’s AMLO, and Manufactured Housing

Wheat, Chaff, and the Monday Morning Manufactured Housing Sales, Marketing Meeting

Wheat, Chaff, and the Monday Morning Manufactured Housing Sales, Marketing Meeting

 

Sunday 7.1.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.24.2018 to 7.1.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.24.2018 to 7.1.2018

 

And that’s all she wrote, with a little help from that fine fellow nearby, during the week that was. That’s “News through the lens of manufactured housing.” © ## (Headline news, week in review, recap, analysis, commentary.)

(Third party images, content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.17.2018 to 6.24.2018

June 24th, 2018 Comments off
SundayMorningManufacturedHousingIndustryHeadlineNewsRecap6-17-2018to6-24-2018

Trivia note: that’s how the MHProNews home page looks like on that miniature iPad screen, just moments before the Sunday Morning headline news weekly recap is published. We sweat the details, all for thousands of industry readers like you.

What is Leadership?”

 

WhatIsLeadershipLightBultsOneLitPxManufacturedHousingIndustryDailyBusinessNewsMHProNews

Collage design by MHProNews.

In 2009 and 2010, the manufactured housing industry hit bottom. What that means is that thousands of professionals and investors in the industry today have never personally experienced an era of high performance.

LeadershipIsNotAboutTitlesPositionsOrFlowChartsItIsAboutOneLifeInfluencingAnotherJohnCMaxwellLeadershipQuoteDailyBusinessNewsMHProNEws

Some believe that the only reason that manufactured housing hit a total of some 372,000 (+/-) new home shipments in 1998 think that was because of “easy financing.” While easy financing played a role, the reality check is that 372,000 (+/-) consumers believed that a manufactured home was the solution to their housing needs.

In several markets, one in three Americans who bought a new home, were buying a manufactured home in 1998.  Financing made that possible, but real people still made that choice.

May2018ResalesExistingHomeSalesNewHomeStartsNewHomeSalesNationalAssociationOfRealtorsMHProNewsManufacturedHousingIndustryDailyBusinessNews

About 6 million new or resale conventional housing units will be sold in 2018, according to the most recent National Association of Realtors (NAR) data.

ALeaderIsOneWhoKnowstheWayGoesTheWayShowstheWayJohnCMaxwellBrainyQuoteDailyBusinessNewsManufacturedHousingIndustryMHProNews

Trading Economics said that the seasonally adjusted annual rate (SAAR) of multi-family housing starts in May 2018 was 404,000. So multifamily alone is about 4 times the number of HUD Code manufactured housing units, based upon recent data.

Trading Economics also said that new construction is running at an eleven year high.

LeadershipAndLearningAreIndispensiabletoEachOtherJohnFKennedyBQManufacturedHousingIndustryDailyBusinessnewsMHProNews

ManufacturedHomeShipmentsVsNewExistingHomeSalesStaartsManufacturedHouisngIndustryDailyBusinessNEwsMHPronews

Facts are facts. Facts are neutral measures of reality. Once facts and their causes are understood, then the opportunities can be tapped. What the above data means is that the typical retailer could potentially be selling 10x (+/-) more manufactured homes. a typical market

Meanwhile, manufactured housing – while up from its bottom – is lagging far behind.

SometiemsByLosingABattleYouFindANewWayToWInTheWayDonaldJTrumpBQManufacturedHousingIndustryDailyBusinessnewsMHProNews

Manufactured housing is projected by some to finish around 107,000 (+/-) new home shipments in 2018.

ManagementIsDoingtheRightThingsLeadershipIsDoingTheRightThingsPeterDruckerBQManufacturedHousingIndustryDailyBusinessNewsMHProNews

Thousands of manufactured homes shipped today are for rental purposes in manufactured home land lease communities. While it’s a legitimate tool, ELS’ Sam Zell is among those who has said rentals ought to be managed well, and kept marginal.

WhenYouCantMakeThemSeeTheLightMakethemFeelTheHeatRonaldReaganQuoteManufacturedHousingIndustryDailyBusinessNewsMHproNews

When the U.S. needs 8.3 million additional, new affordable housing units (NAR), and conventional builders can’t keep up, nor match our price points, why does manufactured housing lag so badly?

LeadershipIstheCapacitytoTranslateVisionIntoRealityWarrenBennisQUoteManufacuturedHousingIndustryDailyBusinessNewsMHProNews

MHProNews established the #1 audience in the industry by not shying away from tough topics. Thinkers come here, and then the doers get busy based upon new insights.  We believed the MH Industry would respond to actionable reality over platitudes.  Vision became reality.

The reasons are many. The Masthead post linked below looks at that in more detail. But here and now, let’s name a few.

 

  • A lack of objective analysis and critical thinking as to the causes and cures for the industry’s low market penetration.

IfIHadAnHourToSolveAProblemIdSpend55MinutesThinkingAboutthePRoblemAnd5MinutesThinkingAboutsolutionsAlbertEinsteinquoteMHProNews

  • A widespread failure to recognize what kind of thinking and behaviors led manufactured housing to this relatively low point. Think about the Einstein quotes, above and further below.

TheManagerAcceptstheStatusQuoTheLeaderChallengesItWarrenBennisQUoteBQDailyBusinessNewsManufacturedHousingIndustryMHProNews

  • Trusting in the wrong “leaders.”

WeCannotsolveOurpRoblemsWiththeSameThinkingWeUsedWhenWeCreatedThemALbertEinsteinQuoteManufacturedHouusingIndustryMHProNews

The prophet Hosea (in the “Hebrew Scriptures,” “Tanakh” or for Christians the “Old Testament” Scriptures) proclaimed “My people perish for a lack of knowledge!” (Hosea 4:6)

MyPeopleAreDestroyedForALackOfKnowledgeHosea4-6-ManufacturedHousingINdustryDailyBusinessNewsMHProNews

Eternal principles matter. For those who make up their “own morality,” the result is inevitably chaos. Imagine if everyone made up their own “rules of the road” in driving. Driving would become far more hazardous and slow. A common set of authentic core principles is necessary in a just and productive society.

Another version of that same passage is translated as “My people perish for a lack of vision.”

ASatisfiedCustomerIsTheBestBusinessStrateegyOfAllMichaelLeBoueufBrainyQUoteDailyBuisnessNewsManufacturedHousingIndstryMHProNews

Mutual victories is the essence of how progress occurs. By contrast, Win-Lose tends towards avoidable conflict.

MH Industry professionals and investors must become ever-more people of sound, authentic principles. The good of the customer and society ought to be the ultimate good for sellers and service providers.  Mutual victories are how progress occurs.

MostFundamentalAttackonFreedomistheAttackCriticalThinkingSkillsFailuretoTeachCriticalThinkingPossibilitythatEvertyhingNnoghtingTrueTravisNicholsQUote

There are needs for absolute principles in society, just as there are in math or science. Moral relativism doesn’t work in practice. The most just society imaginable would follow the 10 Commandments.

It has been some time since we’ve mentioned “inspirational dissatisfaction.”

WithoutDissatisfactionthereisNoGrowthWithoutHappinessTheeisNoLifeBehappilyDissatisfiedQuoteMHPronews

Inspirational dissatisfaction is part of critical – analytical – thinking, and thus how advancement occurs.

UntilYouGetDissatisfiedYouWontDoAntthingtoReallyMoveYourLifetoAnotherLevelDissatsifactionisaGemTonyRobbinsQuoteMHProNEws

Some people misunderstand the nuanced meaning of the word, “critical.”

Critical thought is analytical thought.

Analysis is born of the belief and desire that things can or should be better!

LoveIstheOnlyForceCapableofTransformingAnEnemyIntoaFriendMartinLutherKingJrQuoteDailyBusinessNewsMHProNews

There is joy in the accomplishment of overcoming obstacles.

There is hope and excitement in facing challenges for the purpose of advancement.

JustBecauseILoveYouUndonditionallyDoesNotMeanIMgoingtoCosignYourbheaviorUncoonditionallyYAReGoingtoLearnthEDifferenceOneWayortheOTherToughLoveQUoteMHProNEws

What is leadership?

The quotes shared are like the facets of a diamond. Each cut of the diamond is necessary to give it that majestic look when the light hits it.

SometimesModestAdjustmentIsNeededToGetAroughSoundingENgineurringSmoothlyRunningEfficentlyButfirstIdnetifyThenREsolveCauseoftheProb lemsLATonyKovachQUote

Get your motor running smoothly and efficiently.

Landscapers prune trees and shrubs. Pruning is necessary for health and growth, as well as for beauty.

Stat8ingFactsExamingEvidenceArent'NegativeOrCursingtheDarknessNecessaryStepsFIndingLightswtichMakingGenuineProgressLATonyKovachQuoteMHProNews

The thinking of the past roughly 15 years will not take manufactured housing to its potential. There are those who for whatever short-sighted or selfish reasons are content with how things are.  Others posture a good talk, but if they routinely violate ethical principles, how can they be good role models or leaders?

ParentingCoachingCanRequireToughLoveItCanbeCruelNotToAdmonisthSOmeoneInYourChargeWhatParentLeaderBlythlyFallTrapLATonyKovachQuote

Phase One is Understanding based upon Information, which is a form of Education.  Phase One is ongoing, because understanding that flows from knowledge never stops.

YouHavetoThinkAnywaySoWhyNotThinkBigDonaldJTrumpBQManufacturedHOusingINdustryDailyBusinessNewsMHProNews573

The industry can achieve 500,000 to 1,000,000+ new HUD Code manufactured homes sustainably, given the current new housing demands. That’s a 5x to 10x increase. That should be the achievable goal of every independent industry professional.

Phase Two is about to begin, a future based upon realistic potential. More about Phase Two in the days ahead.

Leaders don’t wait for permission to change

or challenge the status quo. Leaders just do it.”

– L. A. “Tony” Kovach.

Enough said for today on industry and what is leadership. Let’s dive into the news, reports, inspiration, and analysis from the week that was, which are part of the reality checks necessary for sustainable growth.

 

What’s New on MHLivingNews

MHLivingNewsImprovedLivingForLe$$taglinedropshadow

Fame, Pretty Little Liars Star Nia Peeples’ Mobile…err….Manufactured Home Tour, Featured on Oprah Winfrey Network Video

Fame, Pretty Little Liars Star Nia Peeples’ Mobile…err….Manufactured Home Tour, Featured on Oprah Winfrey Network Video

 

What’s New on the Masthead

Only 3 Options – the Elephant in the Room

Only 3 Options – the Elephant in the Room

What’s New on the Daily Business News on MHProNews

DailyBusinessNewsLogoMHProNewsLogo (1)

 

 

Saturday 6.23.2018

Going to Pot – Marijuana, Illegal Drugs Controversies, and Manufactured Housing

Going to Pot – Marijuana, Illegal Drugs Controversies, and Manufactured Housing

 

Friday 6.22.2018

Economy – “There Are Some Worrisome Signs That We Must Confront” – Financial Services Chairman Hensarling

“Trade War Lost” – Ross, Cramer – ‘Trump Will Win’ Stocks Rebound, Plus MH Market Update

Uproar Over ELS’ Sam Zell Comments Continues

Uproar Over ELS’ Sam Zell Comments Continues

MHVillage Confirms Data, and Michigan Operational Slide Revealed

MHVillage Confirms Data, and Michigan Operational Slide Revealed

 

Thursday 6.21.2018

As Trade War Talk Heats Up New Infographic Helps Visualize World’s Biggest Exporters

Act Now to Make Tax Cuts for Small Business Permeant

Act Now to Make Tax Cuts for Small Business Permeant

SCOTUS – High Court Tax Ruling, and Manufactured Home Industry Impact

America First, Economic Nationalism, Sycophancy, Presidents and Manufactured Housing’s Future

America First, Economic Nationalism, Sycophancy, Presidents and Manufactured Housing’s Future

 

Wednesday 6.20.2018

As Washington Boils, and Trade Roils, POTUS Heads to MN for Rally – Plus MH Market Updates

Federal Action Expanding Access to Quality, Affordable Health Coverage for Millions of Americans Employed by Small Businesses

U.S. President Praised “The Mobile Home Industry,” Manufactured Homes are “Here to Stay”

U.S. President Praised “The Mobile Home Industry,” Manufactured Homes are “Here to Stay”

Factory-Crafted Home Living, Reimagined – “The Art Park” vs. MHCs – Interview with Robbie Antonio, Founder of Unicorn Revolution Precrafted Homes

Factory-Crafted Home Living, Reimagined – “The Art Park” vs. MHCs – Interview with Robbie Antonio, Founder of Unicorn Revolution Precrafted Homes

 

Tuesday 6.19.2018

Owners Report Increased Profits, Compensation, Expansion Plans

Owners Report Increased Profits, Compensation, Expansion Plans

“Trade War!” Buffett, Tudor Jones, Lloyd Blankfein React, Plus MH Market Updates

White House Announces Surprise Pick to Head Consumer Financial Protection Bureau

White House Announces Surprise Pick to Head Consumer Financial Protection Bureau

Facebook, Marketing & News – Manufactured Housing Pros, Sarah Miller, ‘Citizens Against Monopoly’ Sound the Alarm

Facebook, Marketing & News – Manufactured Housing Pros, Sarah Miller, ‘Citizens Against Monopoly’ Sound the Alarm

 

Monday 6.18.2018

Different Kind of Community Closure, Continues Grabbing Headlines in Mainstream News

Different Kind of Community Closure, Continues Grabbing Headlines in Mainstream News

Housing, Oil, and Tariffs, Plus Manufactured Housing Industry Market Report Updates

Ease Shortage with 400,000 More Manufactured Homes for California, says Jonathan Lansner, MHI’s Next CEO?

Ease Shortage with 400,000 More Manufactured Homes for California, says Jonathan Lansner, MHI’s Next CEO?

Is Your Operation a David vs. a Goliath? 4 Keys to Success, Monday Morning Manufactured Housing Marketing and Sales Meeting

Is Your Operation a David vs. a Goliath? 4 Keys to Success, Monday Morning Manufactured Housing Marketing and Sales Meeting

 

Sunday 6.17.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.10.2018 to 6.17.2018

And that’s all she wrote, with a little help from that other guy, during the week that was. That’s “News through the lens of manufactured housing.” © ## (Headline news, week in review, recap, analysis, commentary.)

(Third party images, content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.3.2018 to 6.10.2018

June 10th, 2018 Comments off
sundayMorningManufacturedHousingIndustryTradeNewsRecap6.3.3018to6.10.2018DailyBusinessNewsMHProNews

Trivia: If you look carefully, the screen shot of the iPad above often looks like the MHProNews home page did on that Sunday morning.

Mensch

 

We’re preparing an article about a Jewish gentleman known by scores in the Manufactured Home (MH) industry.

In mentioning our research to a Jewish MH industry colleague, he said, “Make sure you say that he was a mensch.”

Google’s online dictionary defines the word “mensch” like this.

MenschNobelPrizeofWordsTitleYouCantBestowOnYOurselfmensch

men(t)SH/

noun NORTH AMERICAN informal

  1. a person of integrity and honor

The Urban Dictionary says, “A mensch is a someone to admire and emulate, someone of noble character. The key to being “a real mensch” is nothing less than character, rectitude, dignity, a sense of what is right, responsible.”

Dictionary.com says a mensch is a “person of strength and honor,” 1907, from Yiddish, from German Mensch, literally “man, person,” from Old High German mennisco “human,” from Proto-Germanic adjective *manniska- “human” (see mannish

Everyone, including we non-Jews (“the goyim”), can learn much from the mensch we are fortunate enough to encounter in life.

 

Divisions

Among the things Tony and I discuss from time to time is how governments, by accident or design, can divide people who otherwise can joyfully coexist side-by-side, absent irksome meddling.

RC Williams, Daily Business News MHProNews

RC Willaims.

As R.C. Williams put it about a year ago, there are professional race-baiters. It’s a term used by others besides R.C., to describe individuals who literally make money stirring up racial discord, often using a non-profit, or other operation to collect money.

Political parties are useful in some ways, but it must also be acknowledged that political parties and their advocates have the tendency to divide people into “us vs. them.”

That can happen in professional groups too.

HowToBeAModernDayMenschThoughtcoDailyBusinessNewsMNProNEws

Scriptural scroll for rabbinic reading.

We’re not among those who believe that every religion is equal.  There are for example, Satanists, not many believers would put them on the same level as other groups. But we acknowledge that if God-Who-Created all gave man free will, then we must respect other’s right to choose.

That doesn’t imply that in politics, religion, economic or other distinctions that dialogue should be avoided.

Robust, frank dialogue that seeks truth in all its forms is to be celebrated.

So, respectful dialogue on issues that divide people ought to be embraced.

Absent absolute standards of right and wrong, how can we recognize what’s criminal, okay or what soars to the level of what is honorable?

To be a mensch – an honorable person who acts with integrity – whatever one’s personal or demographic data might be – requires standards.

 

Back to Basics

Many a coach has taken a struggle team “back to basics,’ Tony says. When something is awry, the basics ought to be among the first its to examine.  When the industry is still at historically low levels of sales, everything that contributes to that should be evaluated.

When Tony and I met nearly 15 years ago, Tony was working in the Houston metro area. He described an impressive manufactured housing retail operation that had lots of traffic. It had leading edge tech at that time. The display made every home look as if it was ground set.  Every home was staged to the 9s.

That retailer had multiple outlets.

But as impressive as that retail operation was, as high as their traffic was, their conversion ratios were low. Their sales were low.

They ended up going bankrupt.

Tony said much of their plan was fine, but when people aren’t buying in sufficient numbers to sustain a business, it’s an obvious sign that one or more things are either missing or are not sufficiently emphasized.

That retailer never became a client of his. For a fraction of the cost of their monthly overhead, they could have invested and won. They pinched pennies, and it cost them millions. It’s but one of numerous examples of ways that a firm can fail.

The word “integrity” has several meanings. One is “the state of being whole and undivided.”

HonestyIntegrityWordCloudEthicsTrustRespectSincereMonsoonLeadersManufacturedHousingMHProNEws

Honest people can fail. Dishonest people can succeed for a time, as some criminal enterprises prove.

But ultimately every operation that has integrity – in a free enterprise system – learns to serve the public in ways that benefit the buyer, while profiting the seller. It must be a mutual victory.

That win-win requires a foundation, the basics. Every company or organization needs it.

When there’s one or more mensch in the mix, a person of integrity and honor, the odds for sustainable success arguably goes up.

We salute all people who are honorable, and who act with integrity.

With no further adieu, let’s look at the week that was, in over two dozen headline reports.

 

What’s New on MHLivingNews

Celebrate National Home Ownership Month, with 26 Cool Prefab Cribs, a $1 Billion Dollar Hybrid Mansion, 4 Fun Videos

What’s New on the Daily Business News on MHProNews

Saturday 6.9.2018

Politically Incorrect Cartoon Commentaries, Lighter Side of Making America and Manufactured Housing Great Again

Politically Incorrect Cartoon Commentaries, Lighter Side of Making America and Manufactured Housing Great Again

Friday 6.8.2018

“Final Nail in the Coffin,” Bureau of Consumer Financial Protection Case Dismissed, Hensarling Reacts 

Oil Price Forecast, and Manufactured Housing, Plus MH Market Updates 

Manufactured Housing Institute Issues Alert – MHI Email Compromised

Manufactured Housing Institute Issues Alert – MHI Email Compromised

Manufactured Home Communities, Retailers, Developers Face Disruptive, Troubling Trend

Manufactured Home Communities, Retailers, Developers Face Disruptive, Troubling Trend

 

Thursday 6.7.2018

Reuters on U.S. Housing Price Pace, Manufactured Housing Visions

Buffett-Dimon Plan Dropping Guidance Harms Investor Insight, Analyst Bove Says, Plus Manufactured Home Market Updates

“Americans Deserve Accountability from Their Government,” Reforms, Result$, Counted, and Coming

“Americans Deserve Accountability from Their Government,” Reforms, Result$, Counted, and Coming

President Donald J. Trump Proclaims June 2018 as National Homeownership Month, Industry Reaction

 

Wednesday 6.6.2018 

Senator Elizabeth Warren, 2020 Presidential Prospect, Threatens Wave of New Regulations

Senator Elizabeth Warren, 2020 Presidential Prospect, Threatens Wave of New Regulations

“Gavin Newsom wants to turn this state [California] into Venezuela – we’re not going to let him,” John Cox – plus MH Market Updates

George Allen Reply to Mainstream Media re: Roane/Lackey/SECO Exposé, Plus MHI, MHARR, et al – “Make Manufactured Housing Great Again”

George Allen Reply to Mainstream Media re: Roane/Lackey/SECO Exposé, Plus MHI, MHARR, et al – “Make Manufactured Housing Great Again”

NorthStar and Manufactured Housing Radix

NorthStar and Manufactured Housing Radix

 

Tuesday 6.5.2018 

Doug Schoen, Clinton Adviser, warns – “Democrats must advance an agenda…to create a society of opportunity for all – not guaranteed outcomes achieved through wealth redistribution.”

Fannie Mae Touts MH Advantage Program, But Manufactured Housing Association Slams Plan as “Illegitimate,” “Bait and Switch”

Fannie Mae Touts MH Advantage Program, But Manufactured Housing Association Slams Plan as “Illegitimate,” “Bait and Switch”

Jobs, Jobs, More Jobs – What the Data Says, plus Manufactured Housing Industry Markets Update

President Trump Spotlights Factory Home Builder in Speech, Proven Promotion, Support of Industry Advancement

President Trump Spotlights Factory Home Builder in Speech, Proven Promotion, Support of Industry Advancement

 

Monday 6.4.2018

Skyline Champion Corporation Created as Skyline and Champion Home Builders Announce Closing of Business Combination, Exclusive Details

Skyline Champion Corporation Created as Skyline and Champion Home Builders Announce Closing of Business Combination, Exclusive Details

Koch Brothers Battling POTUS Trump Tariffs, Economic Adviser Larry Kudlow Defends, Stocks Jump, plus MH Market Updates

Manufactured Home Production and Shipment Report, April 2018, per MHARR, HUD, IBTS

Manufactured Home Production and Shipment Report, April 2018, per MHARR, HUD, IBTS

Truth or Consequences – Monday Morning Sales, Marketing Meeting

Truth or Consequences – Monday Morning Sales, Marketing Meeting

Sunday 6.3.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 5.27.2018 to 6.3.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 5.27.2018 to 6.3.2018

And that’s all she wrote, during the week that was, along with a bit of help from that other guy. ## (Headline news, week in review, recap, analysis, commentary.)

(Third party images, content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.