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Posts Tagged ‘rent’

Affordable Housing Focus Group, Comparing Housing Options, Rent, Conventional, Condos, Manufactured Homes

March 6th, 2018 Comments off
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The video is near the end of this post.

Even during ‘boom times,’ the manufactured home industry struggled with certain issues.  Experts and advocates often point to regulatory or financing challenges.

 

 

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Credits, MHI, Cavco.

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Graphic provided by Ross Kinzler when he was then the executive director of the Wisconsin Housing Alliance (WHA).

Beyond the ‘lending and legal,’  the core challenge goes under many different labels or monikers.

  • Stigma.
  • Image.
  • Once true, but now outdated realities.
  • Outright myths.
  • Prejudice.
  • Lack of proper understanding.
  • Need for education.

The best information in the world must still be accepted or at a minimum, and considered by those who hear, see, or read it.

The industry doesn’t need hype or exaggeration.

What manufactured housing needs is to have reality be properly presented by credible voices.

The Daily Business News will preview today part one of a multiple episode video captured near Fairhope, AL, in the appealing Gulf Shores/Pensacola area.

You don’t have to be told that these are not paid actors.

Nor where the participants given anything, other than a good meal and gas money for the drive to the restaurant where this focus group was conducted.

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Manufactured home professionals, individually must look reality in the eye. If everyone else ignores reality, the ones who grasp it are logically best able to advance.

 

Affordable Housing Focus Group, Episode (Part) 1

The entire focus group session lasted for about an hour, but this first part  – episode 1 – below is about 5 minutes and 5 seconds.

This isn’t about rah-rah. Rather, it’s about helping open minds.

It’s about education, through questions and answers in a group setting from those who know. That means, viewers discover credibility.

You can see glitzy productions in manufactured and modular housing.

If pretty pictures or great videos were all that it would take to sell more manufactured homes, then manufactured housing shipments would be somewhere between 500,000 and a million new homes a year.

But the industry finished 2017 with some 92,900 shipments.

Obviously, fancy videos and great looking websites alone clearly aren’t doing the job the industry needs.

By contrast, Inside MH has done videos with residents, experts and industry professionals that when they are shared as we suggest, result in a big increase in business.

Why?

Because what well qualified home shopping viewers are watching the video for is insight. When they find authenticity, they’re loving it.

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Pre-Louisville, the Inside MH Road Show team traveled to Key Allegro Villas in Fairhope, AL between Mobile, Pensacola and near Gulf Shores, where a 55 plus community is growing near the warm winds and waters of the Gulf of Mexico.

The purpose of many of our Inside MH videos is get people who know to reveal what is.

It’s about information, and it can at times be entertaining.

But the goal is opening minds and providing accurate insights.

People sense authentic, genuine people and what’s real in interviews.

That in turn results in opening more minds.

This isn’t something you can do for yourself.  Experience and third party research alike tell us that for this to be effective, it must be done by a well-informed, third party media. The by-product of such educational videos routinely is, that more people buy.  For an example of how it works, see the report and video interview, linked below.

 

Manufactured Housing’s “Duh!” Monday Morning Sales Meeting

Let’s nail down a key point for this focus group, or any of our video interviews.  Given reality, consistently told in an authentic way, and professional, ethical service the industry can be revived and grow to new record highs, and do it in a sustainable fashion.

To rephrase, these are not ads.  They’re educational.

That’s what moves our operation. Opening minds to reality in ways that can advance the industry for good.

Every thing we do has the goal to address and reveal the cures for the issues that keep manufactured housing far below its potential.

We will soon post a version of this on MHLivingNews.com.

With no further adieu, here’s the video.

 

When several clients report 200 to 500 percent or more growth rates, and do so with happy new customers, that says it all.  “We Provide, You Decide.” (News, announcements, analysis, commentary.)

Related:

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Update:: the Affordable Housing Focus Group story ranked Page 1, #2 on a Google search for the date/time shown. For image search results and more details, click here or the above.

(Third party images, cites are provided under fair use guidelines.)

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award-winning consulting, publisher, web, video, recruiting, sales training, business development service provider.

MHLivingNews.com | MHProNews.com | Office 863-213-4090 |

Connect on LinkedIn:
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Potential Rent Control for Manufactured Home Communities

March 29th, 2017 Comments off
PotentialRentControlforManufacturedHomeCommunitiescreditPressEnterprise-postedtothedailybusinessnewsmhpronewsmhlivingnews

A resident in front of her home at Corona La Linda Mobile Home Park. Credit: Press Enterprise.

Officials in Corona, California, say that they may pursue voluntary rent control measures for manufactured home communities, in an effort to help low income and elderly residents who face rent hikes of up to 30 percent over the next two years.

According to the Press Enterprise, the Corona City Council is expected to have a study session on the matter on April 26. Individual council members tried for a year to find a compromise between those living at Corona La Linda Mobile Home Park, where most residents are low-income Latinos, and Kort & Scott Financial Group in Anaheim, which bought the community in June 2015.

We are reluctant to enact rent control, but unless they can find a solution, they may enact a ‘worst-case scenario’ plan, which was adopted by Modesto, a city in central California, in 2007,” said Councilman Eugene Montanez.

The plan involved passing rent control for manufactured home communities that don’t voluntarily agree to lower rent increases.

Right now, in my mind, everything is on the table,” said Montanez.

The issue between residents of Corona La Linda and Kort & Scott Financial Group stems from the latter raising monthly space rents from $650 to $779, a 20 percent increase last year, and plans to raise rent by an additional $79, or 10 percent, this summer and then at least 5 percent each year.

Corona, shaded in red. Credit: Google.

With the issue, and others like it, state legislation was introduced last month to repeal the 1995 Costa-Hawkins Rental Housing Act, which limits cities’ rent control, potentially opening the door for aggressive practices that could displace residents.

Tenants Together, a San Francisco based statewide renters’ rights group, says that it has received reports that landlords and real estate speculators all over the state are charging 10 to 50 percent more than going rates.

That amounts to eviction notices for those who aren’t wealthy,” said attorney Dean Preston, Tenants Together executive director.

These rent increases drive folks out of their homes and, often, out of their communities.

As the Daily Business News and ManufacturedHomeLivingNews have reported, manufactured housing presents a potential solution to the housing crisis in California and throughout the U.S. with quality homes at a lower cost that meet stringent federal standards. For more on the impacts of rent control, including California’s Measure V and its impact on communities, click here. ##

 

(Image credits are as shown above.)

 

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RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.

Council Decision On Rent Control Ordinance

February 20th, 2017 Comments off
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The Lazy J community in Arcata, CA. Credit: Times-Standard.

In the northern California city of Arcata, the City Council voted last week to approve a draft ordinance on rent control for manufactured home communities.

According to the Times-Standard, the draft ordinance is based of Humboldt County‘s Measure V, which was approved by voters in November.

The Daily Business News covered the Measure V vote, in an article linked here.

In a 3 to 1 vote, Councilman Michael Winkler dissented, citing the importance of looking at the central California city of Modesto’s ordinance on manufactured home rents.

Council members Sofia Pereira and Paul Pitino noted that it was important to consider a rent control ordinance that could be amended if it did not fit citizen’s needs.

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Official Photo.

Arcata Mayor Susan Ornelas and city engineer David Loya also presented the idea of entering into a regulatory agreement with manufactured home communities that would provide residents the power to adjust it.

An ordinance doesn’t protect you from rent raises. While I agree that an ordinance should be considered, so should a development agreement process,” said Ornelas.

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Official Photo.

If Arcata citizens do not agree with the decision made by the council, they have the power to take it to a ballot measure, similar to the county’s Measure V,” said Winkler.

And, like Measure V itself, the proposed ordinance sparked tensions as residents and owners had their say.

When I add my water and sewer, my electrical and my gas I’m up to over half of my income,” said Lazy J community resident Raven Le Barron.

When I add in my garbage and my telephone, I get no cable or no internet and no cell phone. I live bare bones, so if my rent continues to go up, people like myself are afraid that we’ll lose our homes. We’ll have to move.

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Resident Raven Le Barron speaking at the council meeting. Credit: Times-Standard.

Le Barron says that is not an option for her or other residents on fixed incomes.

My home is too old to legally move and even if we could move, there is nowhere to move,” said Le Barron.

We love our home. We’re people who were fishermen, loggers, janitors, factory workers. We’re parents and grandparents and great grandparents. I sit with 80- and 90-year-old people who are so terrified they’re going to lose their home.

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Credit: World Map.

For Town and Country Mobile Home Park owner Cecilia Quick, she says that her rents are not only in line, but that she is also sensitive to residents’ situations. Her community does not receive government subsidies, but Quick keeps her rents lower than the regular county housing market.

After close to 60 years of ownership, these price rises do not show a history of huge price increases,” said Quick.

We’ve only raised rent six times in the last seven years at an average of 2 percent at that time. We’re very mindful of our tenants and what they can afford, especially during the recession. We try to be sensitive to that and also run a functioning business.”

The city plans to move forward on drafting the, but also consider changes to it in the near future.

Despite all the efforts to bring folks together, moving forward with rent stabilization makes the most sense,Pereira said. ##

 

(Image credits are as shown above.)

 

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RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.

Is the U.S. in a Rent Bubble?

March 12th, 2012 Comments off

For Lease, Photo by Eric MillerA new report indicates that may be just what is happening. According to an upcoming report by Zillow published at CNBC.com, rents were up three percent in January while home prices were down 4.6 percent annually. In normal times when rents rise, people turn to home buying, but that doesn’t seem to be happening-yet. Looking at the Chicago market, rents were up just over 9 percent annually while home values were down just over 10 percent. In San Francisco and Detroit, rents are up around 5 percent while home prices are down the same. Multi-family housing starts are also up- over 14 percent in January from December. Even if renters don’t turn to home buying, Zillow contends the rising supply in rental housing could slow the rise in rents.

(Image Credit: Eric Miller)