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MH Sales, Marketing, Management Life Lesson – Plan A, Plan B

November 5th, 2018 No comments

 

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Imagine the following, because the odds are good that it has already happened to you and your business.

 

Let’s presume for the next few minutes that you are an ethical person, working in an honest business.

Based on that, do you have to have a perfect product or service in order to sell it?

Of course not. If perfection was the standard, there would be NO business. “Excellence” was Apple founder Steve Jobs’ standard.

Coach Lou Holtz standard was doing good, following the principles of the millennia-ageless “golden rule.”

We tell professionals in columns and our clients “don’t over promise, don’t under deliver.”

We did and do that in our MH businesses.

We do that in our publishing work too. Our website isn’t perfect, this writer isn’t perfect, but thousands of manufactured and factory-built housing professionals like yourself will logon today to see something good enough to read, consider, and perhaps do themselves. By the way, thank you, and know that serving you and thousands of others is a responsibility we don’t take lightly.

Back to the headline point, the life lesson that impacts your business or professional routinely. What if someone smeared you personally, and/or smeared your operation.  What would you do?

Before answering the question, let’s clarify the topic.

What is or isn’t “a smear?

The dictionary says that “smear” in this context means: “damage the reputation of [someone, some organization] by false accusations; slander.”

So, a smear is a false accusation, designed to disparage someone or some operation’s reputation.

There are some who confuse a true or evidenced based concern with a smear.  But spotlighting a legitimate issue isn’t a smear at all. A smear is a lie designed to make you or your organization look bad.  If something isn’t a lie, it isn’t a smear.

That clarified, based upon our experiences in MHVille, smears happen routinely. They happen to us, they happen to others.

Before we get into specific smears, let’s make a brief, but related point.  In a very real sense, Manufactured Housing as an industry has been smeared.

So as a professional or business, there must be a strategy to deal with the reality of smears.

I’m writing this on an iPad. That iPad or my iPhone does automatic word completion. It’s a useful feature.  Odds are good you have a smart phone with a similar feature.  Have you ever had an automatic word turn out to be the wrong word? Or have you thought you typed one thing, and autocompletion or autocorrection was wrong?

It happens all the time, right?

It is an example of a good product, that isn’t perfect product. Yet millions of smart phones of all brands have a similar feature.

You have a manufactured home for sale. It isn’t perfect. It’s not the Taj Mahal. But it doesn’t have to be perfect! It only has to do the job it is supposed to do. I’ve personally sold as many as 15 homes in a month – closed, delivered, and funded – with double digits in the month before and after.  This isn’t theory.  We talk facts, experience, and reality here.

The point is simple yet profoundly important to you, your business or location(s).

 

Solution to Smears?

So long as you don’t over promise, or under deliver, part of the solution to smears are the following:

  • You have to continue to be who you authentically are, honest, responsible, delivering on every promise. Just HONESTLY showing up, day after day, doing the right work with the right words, will over time prove to discerning people that the smear isn’t true.
  • One has to be willing to defend the truth. That’s the truth of our industry, and the truth about you, your firm, your product or service. If your firm is a client of our business development services division, you already know how we do that, successfully. If you want coaching on this and you are the boss, send that message, or pick up that phone and call the number below. If you’re not the boss, then talk to your boss, or send that person this article.
  • The Truth Well Told is Powerful, and NECESSARY. The truth well told is HUGE in debunking a smear.

We’ve paid attention to some companies and associations that have spent sometimes large sums of money with others (and I’m not knocking the others).  A year goes by.  Two years.  What actually changed for those firms or states? If there was only modest growth, was that growth any different than the growth rate of the industry at large?

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We show charts like the one above for good reasons. Thousands of manufactured home industry professionals have not experienced shipment levels 3, 4, or 5 or more times greater than they are today.

 

A Very Public Example of Beating The Smear

Closing on a very public example, which may sound political, but is in fact an amazingly powerful public example of the smear. Why is President Donald J. Trump controversial?  He’s accused of all sorts of things.  Where is the evidence, beyond the smear?  The Mueller probe has gone mostly quiet.  Many of the attorneys who worked for special counsel Robert Mueller have left.  Everything has leaked out or was made public.

If there was a case against the 45th president, the whole world would know it.  Instead, there is this drum beat of racist, and other slurs – the smear – even though there were no such allegations about this same man before he started to run for the White House.  This president is an amazing example of how to deal with the smear.

  • Book after book came out that tried to paint the president as the devil’s own brother.
  • Third-party research shows that 92 percent of mainstream media coverage of the president is negative.
  • Yet, at this point in his presidency, after years of “the smear,” the president’s approval rating is higher than President Barack Obama at this same point in the two’s presidencies. Yet, former President Obama had an often fawning media.

The point? How did President Trump accomplish what he has, in the face of an onslaught of attacks and smears?

  1. A) POTUS Trump pushes back. He often points out the hypocrisy of the allegations, or shows how they contradict the facts.
  2. B) POTUS Trump rallies and communicates with his base. He tweets. He holds rallies. He is communicating daily to his supporters, and his support has grown. 
  3. C) POTUS Trump educates. Have you watched more than one of his rallies?  Have you watched one from start to finish, not just the 30 or 60 second sound bite on the evening news? The president is informing his base.  He is telling them what he promised, and what they’ve done. He uses facts and figures. Sure, he tries to make it entertaining and engaging. Millions love it.

If you hate, love or are somewhere in the middle on the president, you’re getting a life lesson that is absolutely priceless. Pushback against the smear, and showing up and doing your job well are huge.

By this time Wednesday, the odds are excellent that the results of the midterms will be known. But you and we have to get up and go back to work, regardless of the outcome. Whatever the outcome, President Trump will go back to work too.  Ditto folks like you or we too.

One of the president’s slogans is so smart. “Promises Made, Promises Kept.” That works in business. It works in business and life too.

How do you beat the smear?

Frankly, some may never believe the truth. Some will accept the smear.

But if you do the right things, in the right ways, over time, it can be used to benefit you and your business. It’s not easy, but it is doable.  The most obvious example is the 45th President.

Finally, you have to think long-term.  You have to plan your career and your location(s) like you are going to do this, and only this, for the next several decades.  Long-term thinking and “promises made, promises kept” has huge long-term benefits.

That’s our Monday morning sales, marketing, management tip. That’s “Industry News, Tips, and Views Pros Can Use.” © where “We Provide, You Decide.” ## (Manufactured housing related marketing & sales news, analysis, and commentary.)

(See Related Reports, further below. Third-party images and content are provided under fair use guidelines.)

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By L.A. “Tony” Kovach – for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
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Related References:

Proper Planning, Manufactured Housing, Marketing and Sales, Monday Morning Meeting

 

Sustainable Success. Your Best MH Investment? Monday Morning Manufactured Housing Sales and Marketing Meeting

 

 

 

 

“Americans Deserve Accountability from Their Government,” Reforms, Result$, Counted, and Coming

June 7th, 2018 Comments off

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Americans deserve accountability from their government,” President Donald J. Trump said.

 

In a release to the Daily Business News, the White House press room has provided a partial list of some of what the Trump Administration sees as accomplishments on behalf of the Americans.

Through the first 500 days of the Trump Administration, the President has refocused the Federal bureaucracy to make sure that voters are truly in charge of Washington,” the release said.

Among their bullets:

President Trump has issued multiple Executive Orders that reform the Civil Service, including making union contracts open to public inspection, cutting down on taxpayer-funded union activities at Federal agencies, and easing the process to remove poor-performing workers.
The Administration is operating under a “One Federal Decision” memorandum of understanding for infrastructure, which puts the burden of coordinating complex permitting reviews on Federal officials, not applicants.
Despite obstruction from Congressional Democrats, the President has appointed a record number of Federal judges who are interpreting the law as it is written, promoting federalism, and standing for Constitutional liberties to combat government overreach.

As MHProNews has noted in recent reports, such as those linked below, the president is a builder, who’s administration has taken numerous pro-growth, pro-industry steps.

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Vice President Pence knows manufactured housing first hand, and HUD Secretary Ben Carson has praised manufactured homes as “amazing,” called the regulations frozen at HUD as “ridiculous,” telling MHProNews that he hears the industry, and wants to work with manufactured home industry companies of all sizes.

President Trump Spotlights Factory Home Builder in Speech, Proven Promotion, Support of Industry Advancement

So far, these represent unprecedented levels of support for manufactured housing at the federal level in over 25 years, per industry sources.

 

 

More from the White House

The White House also reminded MHProNews that the First Lady of the United States (FLOTUS) is recovering nicely, and made her first public appearance since her kidney surgery last month.

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Today is also Vice President Mike Pence’s birthday. The Daily Business News editorially notes that VP Pence has not received as much recognition as his high-profile work has arguably merited.  He and the president do some events jointly, but VP Pence has also done several international and domestic events solo, engaged with Congressional or business leaders as the Oval Office has desired, and more.

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An extended quote from the White House media communications team regarding the first 500 days to MHProNews is below.

— start of extended quote —

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REFORMING BUREAUCRACY: Through Civil Service and VA reforms, President Donald J. Trump is refocusing

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the Federal workforce and increasing its accountability to taxpayers.

  • President Trump signed legislation to bring more accountability to the Department of Veterans Affairs and provide our veterans with more choice in the care they receive.

o   President Trump signed into law the Department of Veterans Affairs Accountability and Whistleblower Protection Act of 2017, and worked with Congress to forge an overwhelming bipartisan vote of support for the MISSION Act.

o   President Trump signed the VA Choice and Quality Employment Act into law, authorizing $2.1 billion in additional funds for the Veterans Choice Program.

  • The President has issued multiple executive orders aimed at reforming the civil service to work for the American people. These orders:

o   Require agencies to work on negotiating better, more efficient, union contracts and to make those contracts open to public inspection;

o   Cut down on tax-payer funded union activities at Federal agencies, saving tax-payers an estimated $100 million a year; and

o   Enhance the accountability of the Federal bureaucracy by easing the process for removing poor performing employees and strengthening the merit system.

  • The President issued his “One Federal Decision” memorandum of understanding, encouraging coordinated infrastructure permitting reviews across the Federal government.

RETURNING CHOICE TO HEALTHCARE: President Trump’s actions on healthcare have increased options for Americans and returned decision-making about healthcare to individuals.

  • President Trump successfully eliminated the penalty for Obamacare’s burdensome individual mandate through the Tax Cuts and Jobs Act.
  • President Trump is expanding affordable coverage options through Association Health Plans and short-term, limited-duration plans for families and employers harmed by Obamacare.
  • President Trump has released a blueprint to lower drug prices for American patients and consumers, reform Medicare programs, promote competition, and increase transparency.
  • Last year alone, the FDA approved more new drugs than ever before in history, saving consumers $8.8 billion.  Medicare changes will save seniors an estimated $320 million.

EXPANDING LIBERTY: The President has appointed judges who faithfully apply the law and is working with State, local, and Tribal leaders to combat government overreach.

  • President Trump has appointed a record number of Federal judges, who are interpreting the law as it is written, promoting federalism, and standing for our individual constitutional liberties – including appointing Justice Neil Gorsuch to the United States Supreme Court.
  • The President has protected freedom of conscience by issuing rules protecting religious employers from having to violate their religious or moral beliefs or shut their doors; revising FEMA policy to ensure that houses of worship receive the disaster aid to which they are legally entitled; and ardently defending religious liberty in the courts.
  • President Trump has improved the accountability of America’s immigration system and is actively combatting ‘sanctuary city’ laws, which endanger communities across the Nation.

— end of extended quote —

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President Trump and VP Mike Pence have both said they will be in the promise keeping business.

MHProNews notes as a disclosure that we’ve editorially supported Team Trump’s “America First” agenda as best for manufactured home owners, businesses, and the nation at large.

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That support began during the presidential primaries, and has continued since. “Promises made, promises kept.”

As the National Federation of Independent Businesses (NFIB), and the Manufactured Housing Association of Regulatory Reform (MHARR) leadership have noted, the administration’s policies have been raising the boats of workers, investors, and other professionals.

There’s more work to do, and the midterms are looming. “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images, and content, are provided under fair use guidelines.)

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HUD’s Operation Breakthrough, Promoting Factory, Industrialized Building – Mobile Home Era to Modern Manufactured Homes.

 

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Manufactured Housing Supporting VP Mike Pence in Elkhart, Indiana – Highlights

May 11th, 2018 Comments off

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Former Indiana Governor Mike Pence knows manufactured housing, sources in the Hoosier state tell MHProNews.

 

Vice President Pence also knows and uses the correct terminology, and supports the industry, those same sources tell the Daily Business News.

The 58 year old vice president is mentioned by some as a potential successor for President Donald J. Trump.  He spoke Thursday in Elkhart Indiana, as the ‘opening act’ for the 45th president.

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Elkhart is a hub for RVs, manufactured housing and several supporting producer businesses tied to the two industries. Elkhart is also where the RV MH Hall of Fame and museum is located.

The theme of Vice President Mike Pence was “Promises Made, Promises Kept.”

He ticked off a list of accomplishments, but among those of interest to manufactured housing industry professionals:

  • 3.1 million new jobs since the election,
  • 33,000 new jobs in Indiana.
  • 315,000 new manufacturing jobs.
  • 8,000 good paying manufacturing jobs” in Elkhart, IN alone.
  • Unemployment “not this low since 2000.”
  • Elkhart County has 5th lowest unemployment rate in America.

Consider the video a preview of the themes for the 2018 midterms.  Some one liners from the video, shown.

Jobs are coming back.”

Confidence is back.”

Under President Trump, America is back, and we are just getting started.”

We will make America prosperous again.”

The vice president focused fire on vulnerable Senator Joe Donnelley (D-IN)

“Time after time, when the president asked” Senator Donnelley to “support the policies Hoosiers need, Joe voted no.

Senator Donnelly is one of 10 Democrats in states that President Trump carried in 2016 that are up for reelection in 2018.

While much of the mainstream media has been saying for months that there is a blue wave coming in November, if the president’s polling is any indicator, that claim is doubtful if the elections were held today.

But the elections are about 6 months out. Much can occur between now and then.  The president’s and vice president’s message to their base? It could be summed up as stay engaged, vote, and keep the economic momentum going. ## (News, analysis, and commentary.)

(Third-party images and content are provided under fair use guidelines.)

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L. A. ‘Tony’ Kovach addressing industry professionals in an educational session.

By L.A. “Tony” Kovach – for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

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