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Disney Utilizes Inaccurate, Prejudicial Terminology “Trailer” Offensive to Factory-Builders, Homeowners

December 26th, 2018 Comments off

 

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Disney Springs in Orlando, FL has been discovered openly using offensive, inaccurate terminology deemed prejudicial towards factory-builders and the over 22 million Americans in the U.S. – plus others in Canada – who live in pre-HUD Code mobile homes, modular housing, and HUD Code manufactured homes.

 

Near the Disney Springs Strawberry parking area where thousands walk by daily, the photos shown were taken on Christmas Day, 2018.

 

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It is unclear at this time how long those modular office units have been at that location.

But what is clear is that the units themselves are labeled as “modular,” which the photo shown above reflects. That modular standard is no doubt the commercial construction code the units in question were built to meet.

 

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On a different, but similarly problematic nomenclature issue, Mark Weiss, JD, President and CEO of the Manufactured Housing Association for Regulatory Reform previously said as follows.

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Likewise, manufactured housing advocate, the Rev. Donald Tye, Jr. said as follows about such troubling use of inaccurate “t-word” terminology.

 

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The Rev. Donald Tye, Jr. and his family were raised in a factory-built home, still proudly own one, and are advocates for the proper use of industry terminology.

 

When the National Association of Realtors™ (NAR) Realtor University™ researcher Scholastica ‘Gay’ Cororaton, CBE, was contacted last summer about a problematic use of the term “mobile home” in their research documents. She not only promptly responded with a ‘thank you’ for bringing the needed correction to her attention, she had all of the errant NAR documents, graphics, and blogs changed to reflect the proper phrasing. Cororaton then went a step further, and noted Mark Weiss, JD, and MHProNews publisher L. A. ‘Tony’ Kovach in their revised report’s first footnote, as shown below.

 

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Accuracy matters, and giving credit to sources matters to third-parties. The corrected research report is linked here. The Realtor University blog it was posted on is linked here.

 

MHProNews plans to contact Disney Springs’ management/public relations office about the issue later today, and will follow up this report to state what corrective measures – if any – Disney management will take as a result of this matter being brought to their attention.

 

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About one in ten Floridians live in a mobile or manufactured home, with others living in modular or some other form of prefabricated housing construction,” said L. A. ‘Tony’ Kovach, co-founder and publisher of the industry’s most-read trade publication, MHProNews.

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Potentially thousands walk by that locale daily. So the negative impact of that signage is multiplied and grows over time. But there is also the message being given to the Disney “cast,”  who may be incorrectly led to think that errant term “trailer” is an acceptable term in this case, when it clearly is not.

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Hopefully, this is just an oversight by Disney, the result of ignorance rather than an intentional insult to factory-builders and those who reside in a factory-crafted dwelling,” Kovach said. “But if Disney doesn’t correct this error promptly, and make it clear to their staff – who Disney refers to as “cast members” – that the term “trailer” for the description of a housing or office units that aren’t RVs is improper, prejudicial, and offensive, then we will bring the matter to the wider attention of the tens of thousands of the industry’s professionals.  We could also draw the issue, as needed, to the attention of the millions of residents of the mobile, manufactured, and modular housing communities. If necessary, we’ll also do a follow up report on MHLivingNews, with manufactured home resident groups – and via media contacts – to others in mainstream news forums Our hope is that they’ll make a correction, and will instruct their cast about the proper use of terminology in this matter.”

 

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MHProNews will update readers on the Disney Springs controversy, just as we did on the NAR and other similar topics, as previously reported here on the Daily Business News.

That’s this morning’s “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News , analysis, and commentary.)

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Association leaders and savvy industry professionals in Canada and the U.S. know that many find the problematic terminology “trailer” – when applied to mobile homes, manufactured homes, and modular construction – is not only inaccurate, but offensive.

 

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Sugary Sweet Reports on Manufactured Housing Industry

September 24th, 2018 Comments off

 

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You don’t have to be a doctor of dentist to realize that a person who relies on a diet of sugar, sweets, and fails to balance or brush will end up with rotten teeth and other health issues.

 

That is an analogy for manufactured housing professionals to ponder.

Businesses and industries use baselines, market-share, and other metrics that are fact-based. That data is used to determine how healthy – or not – a business or industry actually is.

Certainly, one metric is dollars and cents. How profitable is a business?  By the way, this is today’s Monday Morning MH Sales/Marketing meeting post.

Rising profits are obviously good. But a ‘sugar high’ can feel good for a while too. It is only later that the health issues manifest themselves.

Profits may be rising, and that’s good.  But if other metrics signal an imbalance or problem, then part of those profits ought to be allocated toward treating underlying issues that keep a business from rising even higher.

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Above and below are industry metrics that must be considered, and then applied to your local market(s) and business interests.

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This is a flashback to over a year ago, the data has shifted slightly higher, but the principles still hold. http://www.mhpronews.com/industry-news/industry-in-focus/a-executive-summary-400-words-manufactured-housing-industry-obstacles-and-billions-in-opportunities

 

At the MHEC meeting, one of the discussions was reportedly about the “unconstitutional taking” of property. It’s a subject that the Daily Business News on MHProNews on that very topic. Where are the others in trade publishing on that or other vexing issues?

“Unconstitutional Taking,” “Gentrification on Trial” in Recent Oak Hill Manufactured Home Community Ruling

From the outset, MHProNews has spotlighted good news, but also problem areas and how those can be dealt with. Reality is based on facts, not mere wishes, hopes, and day dreams that lack substance.

At the local, state, or federal level there are challenges. Those challenges exist outside of the industry, as well as inside.

Ignoring reality may have delayed consequences, but like that analogy of a diet of sugar, those health – and business – outcomes eventually surface.

Let’s be blunt. There are controversial topics we cover that no one else in MHVille has or will touch. Perhaps in time, others in the industry’s trade media will realize that the world won’t end if they tackle real issues with something more than sugar-coating?

 

Cost and Benefit

There is a cost to even fact and evidence-based publishing, when it raises issues that are unpopular in certain quarters.

But benefits exist too.

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Click here or the above to learn more, which is not connected to this report.

Readership on the site is more than double what it was a year ago. We were already the number one trade media, but that has expanded.

From big, to medium, or small organizations in manufactured housing, readers want a meal, not just candy. People may or may not agree with a perspective. But they know we have laid out facts, evidence and give others a chance to input too.

Leadership for your business can get a similar result. In fact, there is good evidence from our consulting and business development service clients that diving into tough topics is precisely what we’ll qualify consumers and B2B decision makers want.

Keep candy for desert. Brush your intellectual teeth after you’ve consumed some sweet sounding stuff elsewhere.

A sponsor recently said that some “may not realize the power of your platform.” It was a nice compliment to MHProNews/ MHLivingNews.  But the reality is that it has always been, and will always be a collaboration. Sponsors, clients, feedback, tips from industry pros, and our own team’s work meld together to make this possible.

As we’re preparing to publish this, we’ve had a written response from the mayor in the town in the story linked below.

 

Anti-MH Bigotry, Prejudice, and Possibly Illegal Action on Display in Manufactured Housing’s Birthplace?

 

There are absolutely times when polite and pleasant behavior are merited.  There are other times when only vigorous push-back will work.

The shipment chart and comparisons to RVs or other industries are the only evidence-based reasons that are needed to realize that while the industry is ‘recovering,’ it is doing so far too slowly.  In most markets, sustainable, ethical increases in sales of 500% to 1000% (+/-) in new manufactured home sales ought to be possible.

The results are actionable intelligence and insights that leaders, managers, and investors can benefit from. Or as our tag line says, “Industry News, Tips, and Views Pros Can Use.” © See related reports and links, below. “We Provide, You Decide.” © ## (Manufactured housing related marketing & sales news, analysis, and commentary.)

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Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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Anti-MH Bigotry, Prejudice, and Possibly Illegal Action on Display in Manufactured Housing’s Birthplace?

September 24th, 2018 Comments off

 

WashingtonINMayorJoeWellmanPhotoAntiMHBigotryPrejudiceIllegalActionManufacturedHousingBirthplace

Indiana in many ways was the ‘birthplace’ of the RV and MH industries. Recreational vehicle (RV) production is still robust in Indiana.

 

Manufactured homes are still built in Indiana too.  But production of manufactured homes has become more diversified.  States like Texas and Alabama far outproduce Indiana.  Oddly – given the industry’s deep history in the state – manufactured housing is often met with resistance and disdain by local jurisdictions, in the very state where the industry was ‘born.’

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Against that backdrop is a recent report from Washington, IN.  The town of some 12,000 is located in the southern part of the state. Their city council is working on an ordinance that targets manufactured homes (MH), which local media and public officials are inaccurately calling ‘trailers’ or ‘mobile homes.’

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You must meet people where they are. Terminology must be taught and caught. Make a habit of using the correct terminology.

There are reportedly two ordinances involved:

  • One required that manufactured homes be placed in land-lease communities, which could be a violation of property rights, and one-or- more federal laws.
  • Another ordinance that would target rental housing that uses manufactured homes.

We have received some concern from the Board of Zoning Appeals and the city Plan Commission about dilapidated trailers1 in the city,” said Mayor Joe Wellman, per the local Washington Times Herald. “Not so much those that are owner-occupied but those that become rental trailers1 and deteriorate rapidly.”

We’ll grandfather in trailers1 that are rentals at the end of the year,” the town’s mayor said. “After that each time a tenant moves out, in order to continue to keep that trailer1 there, would require an occupancy inspection and a certificate for occupancy.”

There is a sizable problem with rental trailers1,” said Mayor Wellman. “I don’t think we have a definitive number, but the number thrown out indicates at least a couple of hundred rental trailers1 in the city.”

We passed an ordinance about a year ago that if you bring one in it needs to go into a mobile home1 park,” stated Wellman. “The city is trying to be cognizant there are some that are owner-occupied that are in good shape.”

I would say, even if they are rentals, and the owner keeps the place up and makes it a good, safe place to live they will be able to rent them,” opined Washington, Indiana’s Mayor Wellman. “It will just require an inspection and certificate of occupancy.”

Local media said that the ordinance will be up for adoption at Monday night’s city council meeting.

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Numerous Potential Legal Issues Mayor Wellman, Ordinance(s) Have Raised

There are several potential issues that this raises.  The tone of the comments could reflect a bigotry or prejudice against manufactured homes and/or their occupants.

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There is no similar description of conventional housing in the local news report.

MHProNews has already and plans to further contact association, attorneys, and other officials – including, but not limited to – the town of Washington, IN, and at the federal level.  Stay tuned. See related reports, linked below. “We Provide, You Decide.” ©  ## (News, analysis, and commentary.)

1.    Terminology error – the word ‘trailer’ is in the original. It is unclear from the article if these are mobile homes, post-HUD Code manufactured homes, or a combination of both.

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Author again Touts Modular Homes

May 6th, 2013 Comments off

In Prefabulous and Almost Off the Grid, Sherri Koones’ most recent book about prefabricated housing, she features over 30 homes which consist of pre-made components to varying degrees. A long-time proponent of factory-built homes, Koones notes that many home builders are more focused on selling homes than adapting to new materials and energy efficiency techniques which may benefit the homeowner in the long run. Reviewed in thesheridanpress, she addresses the prejudice against off site-built homes as being cheap or shoddy, and notes the pluses: Fewer weather problems, more consistent quality, less building site risk and environmental impact, and less waste. As MHProNews has learned, Koones also stresses the energy efficiency in modular homes that site-built homes are hard-pressed to match. Some have solar panels and geothermal furnaces that produce more energy than they use, thereby earning a small income for the owner.

(Image credit: jetsongreen–modular d haus)