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Manufactured Housing’s Top 10, March 2019

March 3rd, 2019 Comments off

 

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Exploring the following top ten should be a periodic habit for every professional.  It should be part of every business review from firms small- to-large in manufactured housing.

 

These top ten items should be discussed internally, until a new habit is formed by those in management, as well as by those who own, advocate for, and/or invest in manufactured housing,  The top ten should also be a priority for those who aspire to leadership.  How else can one grow without really grasping the following top ten challenges, and following the logical next steps they imply?

In no particular order of importance, here are the bullets of the top ten items of concern in manufactured housing.

 

  • Zoning, placement and local restrictions.  To see examples of how this already has been overcome in specific cases, and thus can be – overcome in others, see two of the reports, linked further below.

 

  • Financing – wholesale and retail.

 

  • Capital, beyond the financing above, access to capital is necessary for business growth.

 

 

  • Recruiting of needed talent, be it trade-work, office, sales, management, production, service, installers, transporters, etc.

 

  • Training, Education, and Motivation.  If a location(s) and/or the industry is/are underperforming, part of that must be due to Human Resources type needs. Thousands of manufactured home industry owners and employees alike are thirsting for good information and motivation. Education is a routine attraction for professionals to attend industry events. Education/information, reality checks like this article, and motivation are top attractions to MHProNews, which leads the industry by a country mile in trade media, because the thirst for knowledge that can pave the way to more sales is so great.

 

  • Attracting more and better qualified customers who are considering other types of housing, and successfully engaging with them. Millions rent who could be buying a manufactured home. Millions more are downsizing or upsizing housing every year too. Furthermore, when over 5.6 million housing units were sold in 2018, almost all for sums well above the costs of our industry, during an affordable housing crisis, why were less than 97,000 new HUD Code manufactured homes sold in 2018?

 

  • Breaking out of ruts and problematic patterns of behavior. Asking honest questions. Seeking objective answers.  Many in the industry either accept the status quo, or don’t stop and think about how much better business could be. That means that many don’t consider what is needed to achieve more profitable growth. Think management by objective (MBO), change management, inspirational dissatisfaction, and more.

 

  • Customer satisfaction and referrals. Customer satisfaction doesn’t depend on a perfect product. Rather it depends upon a marketing and sales process that prepares a customer for reality, helps them to appreciate that reality, and then makes them happy with reality. With some 8.8 million mobile and manufactured homes in America, if only one out of ten of those helped sell another new manufactured home every year, then the industry would be selling 880,000 new manufactured home shipments a year, not under 100,000 new homes shipped that actually occurred in 2018.  Keep in mind, that the National Association of Realtors ™ (NAR) chief economist, Lawrence Yun, PhD. said in 2018 that the nation needs some 8.3 million more housing units.  To do that, said Yun, builders have to get really busy.  Only factory builders can hope to achieve the needed growth, is what Jeff Bezos’ Amazon’s Alexa Fund decided last year when they invested millions into a prefab housing startup.

 

  • Everything else.

 

Both for publishing and for business development services, the parent company of MHLivingNews and MHProNews – dba’s of LifeStyle Factory Homes, LLC – have a primary focus of dealing with evidence, facts, and realty. Using demonstrated methods with the proper insights and resources yield better and more profitable outcomes.

When it comes to items like those above, for example, education, consider what others have said.  The first person to speak on this video is someone who heard a talk that was motivating to them, even years later.  The entire video is laced with what others have said about our pro-growth work.  You will see people you know. None were compensated in any way, in fact, many paid us and thanked us for helping improve their operation. If you’ve seen these 2 videos before, look at them again through new eyes, and with the top ten items above in mind.

 

 

Savvy pros know that wishful thinking can’t be relied upon.  Pragmatic, proven methods can be trusted.  Lessons learned can be applied to achieve more profitable growth.

As an educational plug, see the video below to discover how even a modest-sized family operation could grow rapidly and profitably, by learning and applying the right principles.  They were already successful, but became more successful after working with MHProNews’ L. A. ‘Tony’ Kovach on a consulting, training, and marketing project.

The company in the video made an investment in their own business, and it paid for itself through more profits. In this example below, the firm had over 400 percent growth, for an already successful company. Other examples exist from other sectors of the industry.  Would you like to learn more about that? Check out the video.

 

 

Then ask yourself, would you like to have similar growth too?  If so, click here or call L. A. “Tony” Kovach’s office at 863-213-4090. Our methods are proprietary, and our clients commit to keeping them proprietary. That said, you can get a very good sense of what takes place from the unscripted interview video, above.  Note there was no payment or other consideration made for Fath doing this video, he says why he did the endorsement near the end of the discussion.

The true story of Rollohome should not be overlooked or forgotten. They went from a start up to 60,000 new homes sold in 2 years.  Manufactured housing is just scratching the surface of its potential today.

Rollohome, Creating 60,000 Factory-Built Homes in 2 Years

 

If Rollohome could do it, why not many others today?

Readers like you and from firms of all sizes have made us the runaway number one – #1 – trade media in our industry’s history.  Thank you. We are also the most praised and endorsed industry trade media ever, with third-party citations from NAR, CFPB, an item read into the Congressional Record, plus periodically named by others in the mainstream news media, and more.

 

HowardWalkerJDELSViceChairmanPhotoManufacturedHouisngInstituteMHIExecuitiveCommitteeBoardMemberDailyBUisnessNewsMHProNews

The words of the late Howard Walker, ELS Vice Chairman, shared for publication with MHProNews.

 

Please see the Friday evening report below for just how “read hotMHProNews is. Our thanks to readers, supporters and sponsors for making that possible and true.

Notice to Manufactured Housing Institute (MHI) members. Some have asked why MHI news isn’t often published here?  Fair question.

For those who don’t know, or need a reminder, keep in mind that it was MHI who asked some years ago not to have all of their reports published here, as was previously done. MHProNews published all MHI reports for years, we were also paid, until they said, please stop doing so going forward. Note, that they also stopped giving  the Journal of Manufactured and Modular Housing a monthly article before they asked MHProNews to stop, and yet Jim Visser at the Journal rarely editorialized.

So, for whatever reasons, we at MHProNews were not alone. It was all MHI’s idea, it’s documented, and it was not our notion.  By contrast, MHARR continues to sponsor MHProNews. Interesting factoids, aren’t they?

 

CaseyMackLegacyHousingManufacturedTinyHomesKudosMHProNews

One more note, our editorial stances are our own.  Sponsors may or may not agree with our editorial topics or perspectives.  That freedom gives us the ability to cover a breadth of topics no one else in the industry even comes close to matching.

 

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There are many reports, news, and commentaries this past week that delve on these issues.

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

There are clearly issues to be navigated.  We believe in pragmatic reality,  not mere rah-rah. That’s what the Top Ten should tell you. But above and below you will see reasons why some are exceeding expectations. The industry is just scratching the surface, which means that tremendous growth is possible for those willing to work smarter than others.

 

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With no further adieu, please check out the “read hot” reports week that was from 2.25.2019 to 3.3.2019.  Keep in mind we don’t turn each hot-linked headline into one of those hot-linked text image boxes.  Each news item, report, post, and analysis are there to live out the mantra for our tag line, Manufactured Housing “Industry News, Tips, and Views Pros Can Use © as we explore “News through the lens of manufactured homes, and factory-built housing.” ©.

 

What’s New from MHARR

HUDWhitewashDOERuleCostsMoreWashingtonManufacturedHousingUpdatesManufacturedHousingAssociationRegulatoryReformMHARRlogoDailyBusinessNewsMHProNews

 

 

What’s New on the Daily Business News on MHProNews

 

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Saturday 3.2.2019


Rent Control & MH – Politicians “Are Carpet-Bombing Our State With Regulations That Will Deliberately Destabilize The Housing Market And Leave It Obliterated”

Rent Control & MH – Politicians “Are Carpet-Bombing Our State With Regulations That Will Deliberately Destabilize The Housing Market And Leave It Obliterated”

 

Friday 3.1.2019

 

  In Manufactured Home Marketing, Size and Results Matter!

In Manufactured Home Marketing, Size and Results Matter!

  WH Economic Advisers Chair Kevin Hasset on U.S. Economy, 2018 totals, 2019 Forecast, plus Manufactured Housing Market Updates

 

  Housing Policy, and Pragmatism – Bridging the Gap – Conservatives AND Liberals, or Conservatives VS. Liberals?

 

Housing Policy, and Pragmatism – Bridging the Gap – Conservatives AND Liberals, or Conservatives VS. Liberals?

  New Inductees Into State’s Manufactured Housing Industry Hall of Fame Announced

New Inductees Into State’s Manufactured Housing Industry Hall of Fame Announced

 

Thursday, 2.28.2019

 

  “Whose Got a Problem?” Coach Lou Holtz Wisdom = “If Enough People Care”

“Whose Got a Problem?” Coach Lou Holtz Wisdom = “If Enough People Care”

  Millennials Driving Home Ownership Rates Back Up, Plus Manufactured Housing Market Updates

Millennials Driving Home Ownership Rates Back Up, Plus Manufactured Housing Market Updates

  “Billion Dollar Empire Made From Mobile Homes,” What Washington Post’s Peter Whoriskey Didn’t Report

 

“Billion Dollar Empire Made From Mobile Homes,” What Washington Post’s Peter Whoriskey Didn’t Report

  Independent Businesses, Affordable Manufactured Housing, Open Markets, & Robust MH Sales Growth

 

Independent Businesses, Affordable Manufactured Housing, Open Markets, & Robust MH Sales Growth

 

Wednesday 2.27.2019

 

  Trillion Dollar Housing Plan, American Action Forum (AAF) Research on Green New Deal, Costs Graphic, Video

Trillion Dollar Housing Plan, American Action Forum (AAF) Research on Green New Deal, Costs Graphic, Video

  Sparks Fly! Rep Jim Jordan’s Broadside of Convicted Perjurer, Michael Cohen, Plus MH Market Updates

Sparks Fly! Rep Jim Jordan’s Broadside of Convicted Perjurer, Michael Cohen, Plus MH Market Updates

  Manufactured Home Industry Professionals Feedback, Manufactured Housing Institute and Zoning Related Issues – Part 1

Manufactured Home Industry Professionals Feedback, Manufactured Housing Institute and Zoning Related Issues – Part 1

  Housing Economists Projections from NAHB, CoreLogic, Nationwide, and MHVille

Housing Economists Projections from NAHB, CoreLogic, Nationwide, and MHVille

 

Tuesday 2.26.2019

 

  Fed Chair Powell Challenges Theory Behind Sanders, AOC, Progressive Green New Deal Plans, plus MH Market Updates

Fed Chair Powell Challenges Theory Behind Sanders, AOC, Progressive Green New Deal Plans, plus MH Market Updates

  Dramatic Reversal, City Passes Urgency Ordinance Effectively Banning Manufactured Homes, Front & Back Stories

Dramatic Reversal, City Passes Urgency Ordinance Effectively Banning Manufactured Homes, Front & Back Stories

  Berkshire Chairman Warren Buffett Announces Support for 2020 Hopeful, Behind the Curtain

Berkshire Chairman Warren Buffett Announces Support for 2020 Hopeful, Behind the Curtain

  Top Global Brands – Animated Infographic from 2000 to 2018 – Most Companies are American, Plus Berkshire Hathaway Ties

 

 

Monday 2.25.2019

 

  Lina Khan, AntiTrust Legal Queen, Set to Join Democratic Staff, FAANG & BM, Beware – Plus MH Market Updates

Lina Khan, AntiTrust Legal Queen, Set to Join Democratic Staff, FAANG & BM, Beware – Plus MH Market Updates

  2018 Berkshire Hathaway Annual Report, Clayton Homes, Shaw Data Revealed, Facts Others Lack

2018 Berkshire Hathaway Annual Report, Clayton Homes, Shaw Data Revealed, Facts Others Lack

  Top Independent Manufactured Home Retailer Outsells Clayton Homes, Doesn’t Sell CMH Products, Per Mainstream News

Top Independent Manufactured Home Retailer Outsells Clayton Homes, Doesn’t Sell CMH Products, Per Mainstream News

  12 Reasons to Oppose a New Manufactured Home Post Production Association

12 Reasons to Oppose a New Manufactured Home Post Production Association

 

Sunday 2.24.2019

 

  6 Things Missing From Warren Buffett’s Annual Letter

12 Reasons to Oppose a New Manufactured Home Post Production Association

 

There are reasons why manufactured housing is selling less than in years gone by.  Legacy Housing, along with others, believe there is room for serious growth.  Their graphic below is a reminder of what once was, because it should be a measuring rod for what could be again.  Or more.

 

ManufacturedHousingVsTotalCompletedHomesLegacyHousingS1FilingIPODailyBusinessNewsMHProNews

Legacy clearly believes in the future of the business, because they are raising capital to expand their retail base.

 

So under-performance is opportunity in disguise.  

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Some Have Tried to Copy, But Have Missed the Mark

We’re not knocking any competitor or other firm when we say – as but one example – that story telling videos are largely done the wrong way in manufactured housing. The proof is in the bottom line results.  Clayton, for example, spends millions on marketing.  Clayton sponsored Duck Dynasty, which for a time was the hottest show on TV.  why didn’t they sell 500,000 homes a year, instead of less than 50,000?

By contrast, we’ve taken specific locations, and by doing a combination of items like those discussed in the Tom Fath interview above, have had compelling videos that are authentic interviews. A native American and his wife are in the video below.  They were paid nothing, yet gave an insightful story that is persuasive because it is an interview that was unscripted and authentic.

 

 

Or we’ve done interviews with professionals, that can be good for the public (B2C) or useful with professionals (B2B).  An example is below.

 

 

Serious growth is never an accident. Understanding the top ten, and learning proven ways to turn problems into profits is something every growth focused professional should want for their operation. That’s this Sunday morning installment of the week in review for manufactured housing professional focused “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, commentary.)

 

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Related Reports:

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MHI CEO Dick Jennison’s Pledge – 500,000 New Manufactured Home Shipments

Positive, Uplifting Third-Party Reports Favor Modern Manufactured Housing, So What’s Going Wrong?

 

Radically Aspirational, Black History, Affordable Housing, Social Justice, and Manufactured Homes

Grasping True Value of the Green New Deal for America, Affordable Housing Professionals and Advocates

Conquest Capitalism – Thoughts of Chairman Warren Buffett – Billionaires Campaign to Control Trillion Dollar Affordable Housing Market

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Manufactured Housing Institute’s Three Stooges? SECO ‘Leaders’ George F. Allen, Spencer Roane, Tom Lackey and ‘Rent to Own’ Scams?

“The Illusion of Motion Versus Real-World Challenges”

 

 

 

 

 

 

 

 

Joint HUD, White House Announcements Aim to Advance the American Dream

December 14th, 2018 Comments off

JointHUDWhiteHouseAnnouncemntsAimtoRevitalizeAmericanDreamDailyBusinessNewsMHProNews

Press releases from both the Department of Housing and Urban Development (HUD) and the White House pressroom to the Daily Business News on MHProNews could be summed up with this goal in mind.

 

There is a need to revive, expand, and protect the American Dream for all.

President Donald J. Trump signed a new EO – Executive Order – based upon authority from the 2017 Tax Cut and Jobs Act of 2017. It is meant to foster development of the opportunity zones that MHProNews has previously reported on, for example, in the two articles linked below.

 

Factory-Built Housing Pros, Opportunity Zones Roll-Out Approaches, Insider Look

 

Each article can be accessed by clicking on the linked box, later, for more details.  Because there are already – per reports – some in factory-built housing that are preparing to act on these opportunities.

 

Opportunity Zones Law in Place, Poised to Benefit Some 50,000,000 Americans

 

Given a pending fuller implementation of the Manufactured Housing Improvement Act (MHIA) of 2000 and/or under Affirmatively Furthering Fair Housing (AFFH), these Opportunity Zones could be welcome news for HUD Code manufactured home and other factory- builders.

 

Affirmatively Furthering Fair Housing, a Novel Yet Proven Solution to the Affordable Housing Crisis That Will Create Opportunities, Based Upon Existing Laws

 

The creation of more jobs, and less government dependency clearly are good for people, budgets, and those who want to serve the millions who have been trapped in programs and economic conditions that arguably keeps millions poorer.

The HUD press release will be first, followed by a complementary but broader media statement from the White House afterwards.

Please note that by providing these federal releases in toto, it gives industry readers an opportunity to see the take – in this case – from the White House and HUD, unfiltered by other media.  MHProNews tees up the factory-built home industry context, you get to see for yourself what these branches of your government have to say.

 

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SECRETARY CARSON TO LEAD WHITE HOUSE

OPPORTUNITY AND REVITALIZATION COUNCIL

 

WASHINGTON – Today, President Donald Trump signed an Executive Order establishing the White House Opportunity and Revitalization Council and named U.S. Housing and Urban Development (HUD) Secretary Ben Carson as its chairperson.

 

The Council’s 13 Federal member agencies will engage with governments at all levels on ways to more effectively use taxpayer dollars to revitalize low-income communities. The Council will improve revitalization efforts by streamlining, coordinating, and targeting existing Federal programs to Opportunity Zones, economically distressed communities where new investments may be eligible for preferential tax treatment.

 

Additionally, the Council will consider legislative proposals and undertake regulatory reform to remove barriers to revitalization efforts and present the President with options to encourage capital investment in economically distressed communities.

 

“These are still early days for the work of the Council and Opportunity Zones, but the groundwork has been laid,” Secretary Carson said. “The seeds the President has planted are growing and the promise they hold will improve places long forgotten, and the lives of those who call those places home.”

 

President Trump signed the 2017 Tax Cuts and Jobs Act, creating Opportunity Zones to stimulate long-term investments in low-income communities. The program offers capital gains tax relief to those who invest in these distressed areas. This program is anticipated to spur $100 billion in private capital investment in Opportunity Zones. Incentivizing investment in low-income communities fosters economic revitalization, job creation, and promotes sustainable economic growth across the nation, especially in communities HUD serves. Read more about the Opportunity Zones program.

 

Opportunity Zones are a powerful vehicle for bringing economic growth and job creation to the American communities that need it the most.  On average, the median family income in an Opportunity Zone is 37 percent below the state median. To date, 8,761 communities in all 50 States, Washington D.C., and five Territories have been designated as Opportunity Zones. Nearly 35 million Americans live in communities designated as Opportunity Zones.

Currently, there are approximately 380,000 Public Housing units and approximately 340,000 Project-Based Rental Assistance units within Opportunity Zones. Nearly a third of the more than 100,000 rental units preserved through HUD’s Rental Assistance Demonstration (RAD) are located in Opportunity Zones. Read more about the RAD program.

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Opportunity Zones are a key part of the tax cuts signed into law by President Donald J. Trump last December. Today, they got another huge boost.

“For decades, job growth and investment have been concentrated in a few major metropolitan areas,” the President said after signing an executive order to create the White House Opportunity and Revitalization Council. “Some cities have thrived, while others have suffered chronic economic and social hardship. With Opportunity Zones, we are drawing investment into neglected and underserved communities of America.”

The purpose of Opportunity Zones is to lift up communities that have been neglected by Washington and left behind for far too long. The typical family income in these areas is 37 percent below their state’s median level. The average poverty rate is 32 percent—almost double the national average. Nearly 35 million Americans live in these communities. Now, help is on the way.

Here’s how it works: Tax relief is offered in exchange for long-term investments in the low-income communities that need it most. These poorer areas begin to see more job creation and lasting growth. This private investment fuels human potential in these communities, whereas government spending programs too often extinguish it.

The upshot: All Americans, regardless of zip code, should have access to the American Dream. With Opportunity Zones, we get closer to that reality.

President Trump is lifting up the communities that Washington forgot.

Watch: The President signs today’s executive order

  ——————————-

‘We need to know who is coming in and going out’


Yesterday’s tragic terror attack at a Christmas market in Strasbourg, France, reminds us that national security is nothing without border security.

Secretary of State Mike Pompeo explained the stakes. “This is an enormous challenge. We have this problem in the United States as well,” he said. “Lots of folks that we’re watching, we think are at risk, we try to monitor. But the numbers are so big. It’s why, frankly, border security matters.”

“We need to know who is coming in and out of our country.”

Controlling the border is a matter of public safety—one that includes many threats beyond terrorism. From October 2017 through this July, U.S. Border Patrol seized 6,423 pounds of cocaine, 532 pounds of heroin, 439,531 pounds of marijuana, 10,382 pounds of methamphetamine, and 332 pounds of fentanyl from Border Patrol checkpoints.

It’s time to make a deal. There’s nothing partisan about protecting our borders to encourage legal immigration.

Throwback: When Sen. Chuck Schumer believed in securing our border

Watch: President Trump host Democrat leaders in the Oval Office

For years, Democrats have acknowledged the need for border security—even voting for it in the past. Why won’t they come to the table in 2018?

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That’s this morning’s “News Through the Lens of Manufactured Homes, and Factory-Built Housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

NOTICE: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers.

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2) To provide a News Tips and/or Commentary, click the link to the left. Please note if your comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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Strong Job, Economic Data Contrast with Market Fears, Plus MH Stock Updates

Just the Facts – Compare Curbed and MHI, Next Step, Clayton, Cavco, Champion Homes Video Results

August 24th, 2018 Comments off

 

ManufacturedHousingInstituteMHILogoNextStepLogoClaytonHomesLogoCavcoLogoChampionLogoHomeFutureMHproNewsJust 18 days after their first video was posted, Episode One of Curbed/The Verge’sThe Home of the Future” is already over 750,000 views.

 

WeBuiltTheHomeOfTheFutureCurbedVergeFordViews

By contrast, the Manufactured Housing Institute (MHI), Next Step, Clayton Homes, Cavco Industries, Champion Homes video, published on Nov 15, 2017 now has 1,433 views.

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We could scrutinize those facts in dozens of ways, but will keep it simple on a Friday evening by saying what we did shortly after they came out with their ‘big announcement.’  MHI, and those who teamed with them, missed some key points of “story telling.” 

Keep in mind that the goal here isn’t to slam those involved, rather, it is to make industry professionals step back and think. Everyone needs accountability. 

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Critiques, fact checks, aren’t personal. Rather, they are a professional necessity.

In business, there are metrics for accountability.

The proof  – the metrics – are measured in their respective view results.

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Get your motor running smoothly and efficiently.

Given MHI’s multi-million dollar a year budget, it is also obvious they have not put enough resources into this to move the needle. It should be noted that the Next Step/MHI video is posted on MHI’s website, and several other websites too. Ouch, ouch, ouch…

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Amen Corner, vs. Fact and Evidence Based Reality Checks?

So why should MHPros be surprised if MHI – which they and their amen corner thumps their chest about ‘all they are doing for the industry’ – when by several objective measures, they are arguably failing.  

Keep in mind that MHI asked others to ‘spread the word’ about this video.  Sad response to their leadership, isn’t it?

ICYMI, look at the RVs vs. MH data below, and the related reports, shown below. The question readers must ask are ones like these.

What RV Industry’s 2018, Prior Results Reveal for Manufactured Housing

  • Is MHI just inept at doing what they claim their agenda is?
  • Is MHI merely posturing? Play acting?
  • How do you explain the difference between what Curbed and the Verge have already done, vs. what the ‘professionals’ at the Manufactured Housing Institute have accomplished? 

MHI, care to answer?  “We Provide, You Decide.” © © ## (News, analysis and commentary.)

(Third party images, content are provided under fair use guidelines.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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Frank Rolfe Video, Manufactured Housing Institute, Media Engagement, Context, Richard “Dick” Jennison, Manufactured Home Industry, and You

Only 3 Options – the Elephant in the Room

Ford is Powering the “Home of the Future”

August 14th, 2018 Comments off
FordIsPoweringTheVergeCurbedTheHomeOfTheFutureVideoSeriesDailyBusinessNewsMHProNews

Still from the video posted below, text graphics added by MHProNews.com.

Several years ago, early in our history, MHProNews interviewed Eddie Hicks, a veteran manufactured home community consultant. Part of the topic was product placement.

 

Fast forward to the Verge and Curbed, which have snagged Ford as the sponsor for their “Home of the Future” video series.

You’ll often notice on the top right corner of their video the Ford logo.

 

To the point of product placement, you will also note that tough, cool looking Ford truck during various outdoor scenes of the exterior views of this modular/prefab home.

This week’s episode featured shingles that are actually part of the roof. You’ll recall the MHProNews column with Steve Lefler on that topic, so technically, that’s not ‘new’ news to our readers. But what this does is reflects the direction of their storyline, their narrative.

Namely, that solar isn’t only green, with a lower carbon footprint. But solar can also be cool looking.

Notice the style of the video?

From the camera angles, to the music and more, it’s clearly geared to a younger crowd.

But factory-built housing marketers, did you notice something else?

LegacyHousingHurricanOverrunWholesaleEvent200x200ManufacturedHomeINdustryMHProNews

Click here or above to learn more about this upcoming wholesale event, which is not related to the story posted.

This video isn’t 1 or 2 minutes, or even 30 seconds, as so many ‘video experts’ say they have to be. Instead, this video weighs in at nearly 7 minutes in duration.

We know from experience that as long as the audience is interested, they will tune in and stay tuned to videos that are 5 to 10 minutes plus in length. On a ‘heavy’ topic, like the Kevin Clayton video interview (ICYMI, that’s posted on the page, linked here), a motivated viewer will hang in for that nearly hour-long video presentation.

From the beginning, when it came to the length of a video, we asked ‘Why not?’ How many tens of millions of Americans will watch hours of TV daily?

The evidence on video length is obvious.  Cable shows, news, streaming video movies, and other programming abound.

 

The Thinking Behind the Pitch

Notice too that this video is done by the Verge and Curbed. These are specialty media – trade media – like MHProNews or MHLivingNews are.  That gives it ‘third party’ authority to the viewer.

ManufacturedHousingAssocRegulatoryReformJOINMHARRbani-200x200

Click here or the above to learn more, which is not connected to this report.

The “Home of the Future” video itself notes that the solar array included in this home isn’t enough to power more than 60 percent of the needs of the model home. They do mention that additional solar could be added.

Notice that no mention of cost is involved?  We aren’t agreeing or disagreeing, just making an observation.

In terms of analyzing their episode, the thrust of this style of video reflects a scripted format. That can be debated. Like our “Inside MH” video series, they do an interview, a conversation.

For our Inside MH series on MHLivingNews, we leaned in the direction of an unscripted, genuine, free-flowing conversation.

The “product placement” style is all around this “Ford” powered video as they tell the story. But it isn’t just Ford.  There are other credited or placed elements revealed here too. So there are similarities between what they’re doing, and what we’ve done.

The biggest difference is budgets and sponsors – i.e.: scale, and we did it sooner on MHLivingNews than they did. But the proof of concept is similar, and their example, is a clear sign of what the world of HUD Code factory-built housing needs too.

But there is an important distinction that some in MHVille haven’t yet grasped.  For this type of campaign to be effective, it has to be more than just a fun view. The narrative has to get to the root of core issues that have dog manufactured homes, or factory-built housing.  It must lance-the-boil, or it will be merely entertainment.

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

Learn more about the above, linked here.

We noted in the “Becoming a Standing Out Performer that those who’ve implemented some of these kinds of strategies with us have watched their results skyrocket.

Becoming a Standout Performer, Monday Morning Sales, Marketing Meeting

So this is more than just a cool or  interesting, under 7 minute video that is backed by giant Ford, that has a brief commentary.

Rather, this should be a reminder of how this can and should be achieved for MHVille.

Rephrased, this could be you and your operation’s location.

Learn more about this proven concept at the link below.

That’s this pre-dawn “News Through the Lens of Manufactured Homes, and Factory-Built Housing,” © where “We Provide, You Decide.” © ## (News, analysis and commentary.)

(Third party images, content are provided under fair use guidelines.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

 

 

 

Related Reports:

“Fixing Our Industry’s Terrible” Public Relations, a Proven Strategy

Billions in Global Deals, Flying Above the Fray for Unicorn Prefab Builder

 

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 5.27.2018 to 6.3.2018

June 3rd, 2018 Comments off
sundayMorningManufacturedHousingIndustryTradeNewsRecap5.27.201to6.3.3018DailyBusinessNewsMHProNews

Factoid. If you look at the home page of MHProNews on Sunday Morning, it will look like what you see on this tablet screen shot, above.

Meshuggeneh

 

We were checking out at Walmart last night after dinner.  The woman who was ringing up our order was lightly conversing with my husband and family.  She was commenting on something the previous lady in line had said before leaving with her new goodies.  The lady at the register said to us, “What would my rabbi think about that?”  Without missing a beat, Tony said, “He’d likely think it would be Meshuggeneh.”

The woman looked with surprised delight, but apparently made the quick judgement that we were not Jewish.  “Yes, you’re right.  But how do you know what that means?”  “Because we have a number of Jewish friends and colleagues,” Tony replied, and in moments he and our son Tamas were both singing a few lines from Fiddler on the Roof to that woman’s amazement and joy.

The word “Meshuggah” is defined by the Free Dictionary like this: “Adj. 1. meshugga – senseless; crazy. meshuga, meshugge, meshuggeneh, meshuggener. Yiddish – a dialect of High German including some Hebrew and other words; spoken in Europe as a vernacular by many Jews; written in the Hebrew script.”  It’s use was perfectly suited for the occasion, and the exchanged clearly lifted the spirits of that woman — who doesn’t know us, and we did not know her save for those few minutes at a register.

There are times when the right words – including lyrical words – can bring joy, inspiration, comfort, or insight to others. Words can harm, and words can heal.

As trade publishers, it is never our intent to harm another, quite the opposite is true.

Journalism and trade journalism are relatives, but they are not precisely the same thing.

There is journalism for a cause, so-called agenda journalism.  Many in media try their hands at that, and to a degree, in as much as we advocate for this or that as a means of advancing manufactured housing in an editorial way, it would be fair to say that MHProNews and MHLivingNews have an agenda too. Every genuine trade media is a kind of de facto advocate for their respective cause or industry.

Ours agenda is out in the open. We want to see manufactured housing advance. Everything else, as my spouse might say, are details and commentary. During an affordable housing crisis, when the industry has done as much as 5 to 6 times higher levels of new manufactured home sales in the past, why isn’t the industry doing much better today?

MostMenAppearnNeverConsideredWhatHouseIsNeedlesslyPoorAllTheirLivesHenryDavidThoreauManufacturedHomeLivingNews

For newcomers to the website not familiar with modern manufactured homes, learn more by clicking the image above or the link here.

Day by day, article by article, we strive to provide insights that address those kinds of opportunities and concerns.

Life can take surprising turns.

Neither Tony nor I imagined at the start of our studies and early careers that the course on our lives would bring us into manufactured housing.

My training was in medicine, and I’d been certified here in the U.S., and in a European nation, and my motherland too. Tony began his years of college studies in history, with a journalism scholarship, and a minor in business. As a medical scientist, I strive to look at things clinically. Tony uses decades of hands-on industry involvement in retail, communities, with lenders and producers, all aided by the lens of his education and other life experiences.

We naturally influence each other, as we aim to inform (and be informed by) you and the thousands of industry professionals, investors, and researchers who will check in today to read this among the total of 6.7 pages they will read on average before they go.

DisneySpringsTamasKovachPoliceSheriffsFirstRespondersDailyBusinessNewsMHproNews

A child with serious medical conditions will altar your life’s paths. But what a joy it is to embrace life, including the challenges that life will always bring.  As thousands in MHVille know, Tamas travels with us to trade shows and other industry events.

Depending on the time of year, and what’s going on in the industry, page views per reader can go as high as 9 per visit.

But even our most recent third-party data demonstrates that our readers are twice as engaged as the average mainstream media news site (by comparison, mainstream news gets about 3.3 page views per reader). Wow, we have double the engagement – or more – than mainstream news readers get. Our sincere thank you to all who make that possible.

Webalizer and Alexa are among the sources of our traffic insights, and third-party data tells us that no other trade publication even comes close to us in the manufactured housing trade media field. Again, thank you. By the way, it was a challenge from George Allen who suggested that we generate this third-party data report.  We listen to a wide range of readers, and often respond to, readers comments, though not always instantly.

There are a handful of bigger websites than ours in what Tony likes to fondly call MHVille or HUDVille. But no one even comes close in MH trade media websites, or apparently in published MH media too.  These are facts. No one else in MH media even bothers to share their trade site or readership data. NOTE: It’s not how many of what you print, it is what gets read that counts.

That’s one of several ways that third-party data comes in handy.

Why are we successful, and have a MH Professional audience as wide and deep as we do? 

Fair questions.

First, we provide professional services to the industry, so we aren’t sitting in some ivory tower. We know factory-crafted homes from the ground up. Tony began award-winning, record-setting work in MH retail in the 1980s.  He later shifted to working with lenders on remarketing, and then with land-lease MH Communities (MHC) and producers.  In the industry’s trade media, it’s unlikely that anyone in MH history has interviewed more people than we have: actual manufactured home owners, numerous industry professionals, experts, and others who touch or connect with manufactured and modular home building.

Next, we curate topics that ought to have meaning for you, industry professionals, investors, policy advocates, and other kinds of researchers.  Thus, it should be no surprise when a number of articles here get over ten thousand hits or more in their first month online on MHProNews. Millions of page-views in a year can yield the kind of statistics that generated the following factoid.

The industry needs inspiration as well as fair warnings, and de facto morality tales. We are guided day-by-day with input from industry readers from across the range of businesses of all sizes.  The Daily Business News gathers input from a variety of sources, including:

  • insights and interactions with members and staffs of trade associations,
  • the federal government,
  • state or local officials,
  • mainstream media,
  • experts in various fields, and much more.

Yes, we have typos, as detractors like to note, but we also bring the industry’s most read, most discussed, and hardest-hitting articles. Tony says, “chaff and wheat.”  Keep the good grain, please pardon any keystroke or autocorrection-caused glitch.  Please pardon as needed, and keep in mind that for me, English is my third language.  Keep in mind too that we are doing more articles than all others combined between doing other services for various members of the industry.

We’re not aiming for the politically correct. We call it as we see it, but not for the sake of mere clickbait.

We are willing to expose what is necessary – the underlying factors that are holding our great industry back from achieving its potential for solving the massive, and growing affordable housing crisis.

We are willing to name-names, and point fingers, when there is evidence to make a claim.

We are evidence- and principle-based writers, with analysis informed by decades of hands-on experience in manufactured housing.

We’re mindful that every article gets read by thousands, many of whom will make decisions about manufactured housing related issues.

When third-party researchers, the federal government, others in mainstream media read, cite or quote our work, that all says something.  When certain voices in MHVille attack us (usually, quietly), that says something too. When the naysayers won’t debate publicly, that definitely tells you something’s amiss.  If they thought the facts were on their side, why not discuss them publicly?

Doing anything less than giving you actionable insights based upon reality – when during this U.S. affordable housing crisis our potential as an industry could be 5 to 10 times more business  – could debatably be called Meshuggeneh.

If you want to sign up for our industry leading headline news, delivered twice weekly, you can sign up in seconds at this link here or after the end of this article.

That said, let’s dive into this week’s tops headlines.

 

What’s New on the Masthead

S 2155, Manufactured Housing,“Economic Growth, Regulatory Relief, and Consumer Protection Act” Back Story

What’s New from MHARR

Montgomery Confirmed as HUD Assistant Secretary

 

What’s New on MHLivingNews

FICO Credit Scores, Debt-to-Income (DTI) Ratios, Financing, Housing, and Manufactured Home Loans

FICO Credit Scores, Debt-to-Income (DTI) Ratios, Financing, Housing, and Manufactured Home Loans

 

What’s New on the Daily Business News

DailyBusinessNewsLogoMHProNewsLogo (1)

Saturday 6.2.2018


7 Surprising Keys to Unlock Manufactured Housing Industry Sales Success

7 Surprising Keys to Unlock Manufactured Housing Industry Sales Success

 

Friday 6.1.2018

“Cap X Coming Alive” “Don’t Punish Success” – Kudlow – Business, Economic, Political Outlook, PLUS MH Market Updates

 

HUD’s Operation Breakthrough, Promoting Factory, Industrialized Building – Mobile Home Era to Modern Manufactured Homes.

HUD’s Operation Breakthrough, Promoting Factory, Industrialized Building – Mobile Home Era to Modern Manufactured Homes.

Rollohome, Creating 60,000 Factory-Built Homes in 2 Years

Rollohome, Creating 60,000 Factory-Built Homes in 2 Years

Google, Tech, Manufactured Housing, and Political Power

 

 

Thursday 5.31.2018

Tariffs! Or Trade Tool? Markets Rocked, Manufactured Housing Industry Stock Updates

Cavco Industries (CVCO) Insights, Financial Update, Fiscal 2018 Fourth Quarter. Year End Results

Cavco Industries (CVCO) Insights, Financial Update, Fiscal 2018 Fourth Quarter. Year End Results

Understanding the Modern Realities of MHVille – Winners, Losers, Profits, and Loss

Understanding the Modern Realities of MHVille – Winners, Losers, Profits, and Loss

Manufactured Home Community Owner Alert, Rent Control, MHAction Plans Organized Action in Several States

Manufactured Home Community Owner Alert, Rent Control, MHAction Plans Organized Action in Several States

 

Wednesday 5.30.2018

Manufactured Housing Association for Regulatory Reform (MHARR) Pressing Fannie Mae, Freddie Mac to Fully Engage on Duty To Serve (DTS)

Manufactured Housing Association for Regulatory Reform (MHARR) Pressing Fannie Mae, Freddie Mac to Fully Engage on Duty To Serve (DTS)

Tariffs Designed to Defend American Tech, Peter Navarro Video, Plus MH Market Updates

NAR’s Lawrence Yun Raises Alarm for New Housing Crisis, MH Import?

NAR’s Lawrence Yun Raises Alarm for New Housing Crisis, MH Import?

George Allen Blasts MHI, NCC Ignoring Own, Spencer Roane, SECO, COBA7, Tom Lackey Controversies

George Allen Blasts MHI, NCC Ignoring Own, Spencer Roane, SECO, COBA7, Tom Lackey Controversies

 

Tuesday 5.29.2018

Robotics, 3D Printed Housing, Imminent Challengers for Manufactured Homes, Modular Housing – 3D Build Systems CEO Don Musilli

Robotics, 3D Printed Housing, Imminent Challengers for Manufactured Homes, Modular Housing – 3D Build Systems CEO Don Musilli

‘Wealth Creation vs. Redistribution,’ First Trust Chief Economist Brian Wesbury on Markets, Oil and U.S. – Plus MH Market Updates

FEDs, AGs, Law, Weaponized Gov’t – Business Risk, and Defense

FEDs, AGs, Law, Weaponized Gov’t – Business Risk, and Defense

Emerging Building, Construction Technologies Poised to Disrupt Housing, Developing, and More

Emerging Building, Construction Technologies Poised to Disrupt Housing, Developing, and More

 

Monday 5.28.2018

Attorney General Sues Manufactured Home, Modular Housing Company, and owner Stanley Hall

Attorney General Sues Manufactured Home, Modular Housing Company, and owner Stanley Hall

High-Rise Manufactured Home Stackable Towers, Compete with Modular/PreFabs, Density at Lower Cost

High-Rise Manufactured Home Stackable Towers, Compete with Modular/PreFabs, Density at Lower Cost

Memorial Day – 60 Second Video, Honoring the Fallen Who Preserved Freedom

Memorial Day – 60 Second Video, Honoring the Fallen Who Preserved Freedom

Code of Conduct – Good or Bad News, and Home Selling – Monday Morning Manufactured Housing Sales, Marketing Meeting

Code of Conduct – Good or Bad News, and Home Selling – Monday Morning Manufactured Housing Sales, Marketing Meeting

 

Sunday 5.27.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 5.20.2018 to 5.27.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 5.20.2018 to 5.27.2018

And that’s all she wrote, with a little help from that other guy, during the week that was.

We’ll have some hot topics tomorrow, and beyond. The new issue of Featured Articles and Interviews for June will likely be up by Friday.  If you and your team aren’t already among the thousands who read our twice-weekly headline industry news updates, click here or sign up free in seconds via the link below.  Our headline news style emails are far more open-and-read than similar mainstream media news, again, per third party analysis. We Provide, You Decide.” © ## (Headline news, analysis, and commentary.)

(Third party images, and content, are provided under fair use guidelines.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Emerging Building, Construction Technologies Poised to Disrupt Housing, Developing, and More

May 29th, 2018 Comments off

DroneBuildingWallDailyBusinessNewsMHProNews

This 10-minute video will show you some technologies that you will be familiar with, such as 3D Printing.

 

But it will also introduce you to technologies that you may not be familiar with at all.  This new TechZone video was posted earlier in May 2018, and it already boasts over a million views.

From:

  • patio and road paving systems,
  • to tear down tech,
  • 3D printing,
  • to wall building drones,
  • robots that build walls faster than humans,
  • and more

this is a video that forward thinkers in the manufactured and modular housing industry will want to carefully digest.

We have a follow up Daily Business News report pending on a related process that is poised to launch later this year, or early in 2019.  It is a must for factory builders.  Stay tuned. ## (News, analysis, and expert commentary.)

(Third party images, and cites are provided under fair use guidelines.)

Related Reports:

Survey Top 2017 PreFab, Modular, Tiny and 3D Printed Housing News Stories

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1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

McKinsey Global Institute “Blueprint for Addressing the Global Affordable Housing Challenge” Points to Factory Building

May 4th, 2018 Comments off

McKinseyGlobalInstitueBlueprintAddressingGlobalAffordableHousingChallengePointsFactoryBuldingDailyBuisnessNewsManufacturedModularPrefabMHProNews

A new report by the McKinsey Global Institute (MGI), “A Blueprint for Addressing the Global Affordable Housing Challenge,” defines the affordability gap as the difference between the cost of an acceptable standard housing unit (which varies by location) and what households can afford to pay using no more than 30 percent of income.

 

The analysis uses MGI’s Cityscope database of 2,400 metropolitan areas, as well as case studies from around the world.

Per MGI, “It [the report] finds that the affordable housing gap now stands at $650 billion a year and that the problem will only grow as urban populations expand: current trends suggest that there could be 106 million more low-income urban households by 2025, for example. To replace today’s inadequate housing and build the additional units needed by 2025 would require $9 trillion to $11 trillion in construction spending alone. With land, the total cost could be $16 trillion. Of this, we estimate that $1 trillion to $3 trillion may have to come from public funding.”

BuildingAffordableHousing9to11TrillionGlobalConstructionOpprotunityManufacturedHousingIndustryDailyBusinessNewsMHProNews

When you see the word “trillions” and affordable housing, it clarifies the comments by Alan Amy. See that video, below.

 

Tens of millions are impacted here in the U.S., said MGI.

FourApproachesNarrowHousingAffordabilityGap20-50PercentMcKinseyGlobalInstituteAnalysisPreFabModularManufacturedHousingIndsutryDailyBusinessNEwsMHPronews

The propose a four-part plan to educe those costs.

Those 4 items are:

  1. Unlocking land supply.
  2. Reducing construction costs.While manufacturing and other industries have raised productivity steadily in the past few decades, in construction it has remained flat or gone down in many countries. Likewise, in many places residential housing is still built in the same way it was 50 years ago. Project costs could be reduced by about 30 percent and completion schedules shortened by about 40 percent if developers make use of value engineering (standardizing design) and industrial approaches, such as assembling buildings from prefabricated components manufactured off-site. Efficient procurement methods and other process improvements would help, as well.” (Italics added).
  3. Improved operations and maintenance.
  4. Lowering financing costs for buyers and developers.

NarrowHousingAffordabilityGap20-50PercentMcKinseyGlobalInstituteAnalysisPreFabModularManufacturedHousingIndsutryDailyBusinessNEwsMHPronews

The video below is a summary of their research.

 

MH Industry Reaction

The McKinsey research summary video says tens of millions of Americans can benefit from affordable housing near areas it’s needed. While they don’t specifically mention manufactured homes, they do say that engineered, industrialized homes with affordable lending in the right locales are among the keys needed,” said Mark Weiss, JD, President and CEO for the Manufactured Housing Association for Regulatory Reform (MHARR).

That describes what MHARR has promoted for years; the full implementation of the Manufactured Housing Improvement Act of 2000,” said Weiss in a statement to the Daily Business News,including enhanced preemption. Combined with FHA lending and the robust implementation of the Duty to Serve (DTS) by the Government Sponsored Enterprises (GSEs).”

The McKinsey research certainly includes various forms of prefab and modular housing.

But what many researchers may not realize is that a robust application of the MHIA 2000, the robust application of the GSEs DTS and a broader use of FHA Title I and Title II  lending – all existing laws, that only need to be properly enforced and administered – could speed the time to addressing these issues.

The trillions of dollars in market potential globally provide a context for award-winning retailer, Alan Amy’s comments, below.

 

It is the latest example of what MHLivingNews reported some years ago. Namely, that the “Solution to the Affordable Housing Crisis is Hiding in Plain Sight.” Research has suggested that manufactured homes are not only less costly to buy, they are also less costly to maintain.

The clock has been ticking since this report was first issued. While several types of factory-built housing could be used, shouldn’t the watchwords be, let’s get started?  ## (News, analysis, and commentary.)

(Third party images, and cites are provided under fair use guidelines.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Manufactured Housing Industry Headline News, Sunday Morning Review 12.25.2017 to 12.31.2017

December 31st, 2017 Comments off

SundayMorningWeeklyRecapDailyBusinessNewsMHProNewsDec24to12.31.2017On this the 7th day of Christmas, we’ll dive in below to the highlights – and countdowns – in the factory built home “Industry News, Tips, and Views Pros Can Use” ©, on dates that make up “the most wonderful time of the year.”

We will also review some of the look- ahead to 2018.

We’d like to thank you and all who have made us the manufactured home industry’s runaway number one independent news source.

We wish all a happy and prosperous new year in 2018.2018HappyNewYearnewgif

New on the Masthead

Recent Praise from Clayton to MHProNews, with C3

What’s New On MHLivingNews…

Daily Business News

Saturday 12.30.2017

Manufactured Housing Industry Tips, Documents, News-Talk; Christ, Clinton, Bush, Obama, Trump – Flashback, Fast-Forward 2018 Analysis

WhoWhatWhenWhereWhyHowPixabayDailyBusinessNewsMHProNews525

Friday 12.29.2017

Was Bill Clinton Just Wrong, or Did He Lie? MH Impact – Facts, Analysis

Was Bill Clinton Just Wrong, or Did He Lie? MH Impact – Facts, Analysis

Surprise! Partisan 2017 Ends with Disbelief, 2018 Previews – Plus MH Market Update$

 

Survey Top 2017 PreFab, Modular, Tiny and 3D Printed Housing News Stories

Survey Top 2017 PreFab, Modular, Tiny and 3D Printed Housing News Stories

2017 Bi-Partisan Political Cartoons in Review (Note: Insightful, Satire, Tragic, Humor…)

2017 Bi-Partisan Political Cartoons in Review (Note: Insightful, Satire, Tragic, Humor…)

Thursday 12.28.2017

 

Beyond ‘Trailers’ – Buying Modern Manufactured Homes, What Insurance Giant State Farm Got Right, Not Right – Analysis

Beyond ‘Trailers’ – Buying Modern Manufactured Homes, What Insurance Giant State Farm Got Right, Not Right – Analysis

Biggest Biz Blunders 2017, Bill Gates Top Success Tip Videos, Plus MH Market UPdate$

 

Mainstream Media Reports Rising Manufactured Home Resale Value$, Analysis

Mainstream Media Reports Rising Manufactured Home Resale Value$, Analysis

2018 Outlook-Crisis Spell$ Opportunity, Per Leonard Kiefer, Freddie Mac Data

 

Wednesday 12.27.2017

 

Latest S&P CoreLogic Case-Shiller Home Price Indices, with Manufactured Home Connections

 

Homelessness in America, and Factory-Built Housing

Homelessness in America, and Factory-Built Housing

RedFin CEO On Tax Reform Impact on Housing, Plus MH Market Update$

 

Warren Buffett, “the Moat,” Manufactured Housing, Berkshire Hathaway, Clayton Homes, 21st Mortgage, Vanderbilt, Wells Fargo, NAI…

Warren Buffett, “the Moat,” Manufactured Housing, Berkshire Hathaway, Clayton Homes, 21st Mortgage, Vanderbilt, Wells Fargo, NAI…

Manufactured Housing, 2018 – Will there be a Bipartisan Push to Enact Infrastructure Bill? MH Impact?

 

Tuesday 12.26.2017

 

Thomas: Buffett Should Buy Manufactured Home Community REIT, Plus MH Market Update$

Thomas: Buffett Should Buy Manufactured Home Community REIT, Plus MH Market Update$

Fires Burning Manufactured Housing’s Public Image? News, Review, MH Industry Impact

Fires Burning Manufactured Housing’s Public Image? News, Review, MH Industry Impact

Destinations, Manufactured Homes, the Manufactured Housing Industry, and 2018

 

C2

 

Monday 12.25.2017

 

The Paradox of Christmas

The Paradox of Christmas

KYPs, and the $64 Billion Dollar Question-Monday Morning Manufactured Housing Sale$ Meeting

KYPs, and the $64 Billion Dollar Question-Monday Morning Manufactured Housing Sale$ Meeting

Reports, Reflections on Media Tilt, Bias, Ignorance, and Manufactured Housing

Reports, Reflections on Media Tilt, Bias, Ignorance, and Manufactured Housing

Manufactured Housing Facts 2017, By the Numbers

Manufactured Housing Facts 2017, By the Numbers

Sunday 12.14.2017

 

Manufactured Housing Industry Headline News, Sunday Morning Review 12.17.2017 to 12.24.2017

Manufactured Housing Industry Headline News, Sunday Morning Review 12.17.2017 to 12.24.2017

 

We Provide, You Decide.” © ## (Headline news, week in review, commentary.)

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Survey Top 2017 PreFab, Modular, Tiny and 3D Printed Housing News Stories

December 29th, 2017 Comments off

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MHProNews tends to focus on HUD Code manufactured homes, but we routinely spotlight other forms of factory-built housing. We’ve done so for years.

This Daily Business News flashback 2017 year-in-review will be a series of links, that will let you click on some of the dozens of stories that we’ve published this year about the various forms of prefab, modular, 3D, and tiny house stories.  But this column will close with a link on MHLivingNews about manufactured home shopping tips.

Ex-Amazon Leader Sees Future In Modular

Private Equity Fund Grabbing 2 PreFab Home Builders

Chinese Firm to Provide Modular Homes in U.S.?

The “Top Ten” Container Home Designs in the U.S., 2017 – Video

Google’s Going Modular Housing

“It’s Outrageous!” “Censorship” — Suing Google/YouTube

Chicago – Massive Modular Project by European Operation Coming

Introducing ÖÖD – $50,000 Mirrored PreFab – and Compare

Factory Built Home Companies, True Game Changer – Here, Now – Impact on Manufactured Housing?

The Evolution of 3D Printed Homes?

Kasita – Dumpster Inspired Design Tiny Modular – Stackable, Emergency MOD, ADU – Enters Factory Built Housing

Jana Kasperkevic, Tiny Houses, Manufactured Homes & Financing

http://www. mhmarketingsalesmanagement.com/blogs/daily-business-news/are-americans-hunting-for-the-single-sectional-manufactured-home-alternative/

Giant L&G Sees Modular as Natural Evolution in Housing, Brit & U.S. Ties, Report & Video

Squamish Over Vancouver? BC Tiny House Controversy, Leadership, MH Parallels

3D Printed Home Can Withstand Magnitude 8 Earthquake

Shipping Containers Given New Life

It looks Cool! But is Richard Perkin’s NoHA the Real Deal in Affordable Housing?

The Top 10 American Corporations, Manufactured Homes, and PreFab Housing

Faced With Housing Shortage, Nation Turns to Unused Containers

Inside MH – Not Every Democrat, Not Every Republican – Politically Incorrect, Factually Accurate

$58,000 PreFabs, Videos, Updates of More Hi-Tech Backers

Prefab, Modular Homes are Front and Center in Solving Housing Crisis

Meet the Modular Housing Builder Google Picked, and their “Industrial Cathedral”

Tips on Shopping for a New Manufactured Home

We Provide, You Decide.” © ## (2017 Year in Review, political cartoons, commentary, analysis.)

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

TwitterFacebookLinkedInNew Year’s Resolution: This writer already has one of the largest LinkedIn followings in the manufactured home industry. But we’ve frankly not asked for Twitter, or Facebook followers. That changes, starting today. If you want to keep up with posts relevant to the industry, you can connect via the links below.

https://www.linkedin.com/in/latonykovach/

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2 Week Notice, MHProNews will be on a somewhat modified publication schedule from now through January 2nd, resuming normal scheduling in 2018. More details, click here.

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We agree with Warren Buffett on the value of the lessons of history, reading and research. Without those deep insights, the wool can be pulled over other people’s eyes.

By L. A. “Tony” Kovach.

Kovach is the award-winning managing-member of LifeStyle Factory Homes, LLC,
parent to MHProNews, and MHLivingNews.com.
Both are #1 in their categories.

Kovach is one of the most endorsed and recommended MH industry professionals in all of manufactured housing.

U.S., Brit Media Hyped About Italian Flat Packed PreFab, Video, Stills – From $33K

November 21st, 2017 Comments off

MADIiFlatPackedPrefabhomesUnfoldingUpDailyBusinessNewsManufacturedHousingIndustryProNewsFrom the U.S. to England, and beyond, the Italian Renato Vidal‘s MADi PreFab Home is turning heads.

The house, says the producer, is about 30-40 days out from the time an order is placed until it is ready to ship.

The flat-packed, hinged unit can be set up, they say, in less than a day.  A time elapsed video shows that process.

The Sun has published the most recent report on this technologically interesting house.  They reported a similar figure on costs similar to what the media release to the Daily Business News received directly from the Italian producer.

A single unit is reported as £24,800m which at the current exchange rate, would be $32,736 at today’s exchange rate of 1 pound = $1.32. That unit is the size of a tiny house, about 290 sq feet.

904-square-foot family home which will set you back £54,900,” says the Sun, or about $72,468 at today’s exchange rate.

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Gushing Media…

New Atlas, said:The M.A.Di home is an economic flat-packed housing solution that is not only sustainable, but designed to last and withstand earthquakes. Manufactured by wood specialist Area Legno in Italy, the M.A.Di home is built using CLT (cross laminated timber) to create a modular and multi-functional anti-seismic family home.”

Inhabitat stated, “The modular, the flat-packed design of the M.A.Di Home is meant to create a streamlined, sustainable process between manufacturing and assembly. Thanks to their unique folding ability, the homes are prefabricated off site, flat-packed and easily transported via truck or container to virtually any location.”

And on it goes with Builder, or the Sun – which thinks this could solve the British affordable housing crisis, and others too.

What MADi is Not…

The price doesn’t include:

  • Transport
  • Installation,
  • Foundation, or per their spec sheets,
  • most of the interior items, such as cabinetry and appliances.

To rephrase, it isn’t – yet – an immediate threat to HUD Code manufactured homes (MH). It might well give smaller modular homes a run for their money.

What MADi once more reminds the MH industry professionals is that the nation, and others abroad, are looking for what MHProNews reported months ago, are hunting for “the Single Section Manufactured Home Alternative.”

Are Americans Hunting for the Single Sectional Manufactured Home Alternative?

But be it foreign or domestic, a range of modular, container and PreFab Housing producers are taking aim at those millions of housing units that MHProNews has documented for the industry are needed.

Inside MH – Not Every Democrat, Not Every Republican – Politically Incorrect, Factually Accurate

While some are busy trying to use advertorials and other dubious ways of promoting the industry, what’s needed is genuine public education, and media engagement.

What’s the Difference? Advertising vs. Educating

The media is embracing other forms of factory built housing. Will more in the MH industry learn soon? ## (News, analysis, and commentary.)

Related: For marketing and other MH Professional Services, click here.

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.