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HUD Secretary Ben Carson tours Innovative Housing Showcase on National Mall in Washington, D.C.

June 3rd, 2019 No comments
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Collage of still images from video, SBG posted further below.

In Washington, D.C., U.S. Housing and Urban Development (HUD) Secretary Ben Carson, toured the Innovative Housing Showcase on the National Mall on Saturday morning.

 

The Innovative Housing Showcase is a five-day event featuring new building technologies and housing solutions that are making housing more affordable for American families and homes more resilient during natural disasters,” according to a news release by HUD, that was previously reported by MHProNews at the link below.

 

HUD Secretary Carson to Host Innovative Housing Showcase Featuring Affordable Housing Solutions

 

Secretary Carson has been talking about manufactured homes and other forms of prefab and innovative housing in favorable terms, such as in the video below.

 

 

The Innovative Housing Showcase, says Sinclair Broadcasting Group’s (SBG) local affiliate, will be free to the public from June 1-5, 2019.  They also say that HUD expects 2,500 to attend.

 

 

If so, only 2500 visitors seems like a very modest expectation.  One might hope that far more will attend, as HUD Code manufactured homes are also on display. Follow up reports should be expected on MHProNews. 

Secretary Carson is clearly trying to promote manufactured homes. Meanwhile, MHI is promoting MHI.  Where is their public promotion of Dr. Carson promoting the industry?

 

HUDSecretaryBenCarsonAddresstoManufacturedHousingIndustryManufacturedHousingInstituteLogoMHIlogoMHIwebsiteSearchMHProNews2019-06-03_0844

 

There is word that industry production is still down, for the 8th straight month. More details on that tomorrow.

That’s another look to kick off the work-week for thousands of those who crave their daily fix of manufactured home “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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Related Reports:

HUD Secretary Ben Carson Surprise Appearance at Manufactured Housing Consensus Committee, Exclusive Quotes – Addressing Manufactured Home Industry

Dr. Ben Carson Secretary of Housing and Urban Development Manufactured Housing Conference Remarks New Orleans, Louisiana, Hyatt Regency Hotel, May 7, 2019

Census, HUD Official Residential Construction Report for April 2019, Dare to Compare to Manufactured Housing Data

National Association of Home Builders Co-Hosting HUD Innovative Housing Showcase

MHARR Weighs in, HUD Secretary Carson Letter – “Discriminatory…Exclusionary Zoning of HUD-Regulated Manufactured Homes”

https://manufacturedhousingassociationregulatoryreform.org/lead-follow-or-get-out-of-the-way/

https://manufacturedhousingassociationregulatoryreform.org/mharr-releases-study-recommending-independent-collective-representation-for-post-production-sector/

http://www.mhmarketingsalesmanagement.com/blogs/daily-business-news/cowards-how-winning-is-done-and-manufactured-housing/

 

 

 

 

 

 

National Academy of Sciences Praise for Industrialized Housing Projects, Research, Profitable Manufactured Housing Lessons Learned

April 27th, 2019 Comments off

 

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According to LinkedIn, Todd Richardson is the General Deputy Assistant Secretary, Policy Development and Research at U.S. Department of Housing and Urban Development (HUD), in Washington, District Of Columbia (D.C). He has been with HUD since September 1991.

 

Richardson – in extended quotes that will follow further below – is a reminder of the value of institutional memory. But let’s take a segue before diving into the headline, because it is all interlaced.

At present, at the Manufactured Housing Institute (MHI), there is no one with a significant degree of institutional memory of the manufactured housing industry as it existed prior to 2003. By contrast, the Manufactured Housing Association for Regulatory Reform (MHARR) – a fraction of the size of MHI – has decades of more institutional memory than does MHI.

Hold that thought for another time, because perhaps as soon as next week, that point will be revealed as a far more significant than many industry professionals might, investors, and manufactured housing advocates may think.  That may be a good spot to remind professionals to sign up for our emailed-headline news. It’s the hottest ticket for the most read site on all of manufactured housing trade media.

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A tip has brought us that upcoming exclusive. The teaser of headline news that we already know will be coming aside, let’s swerve back to Richardson at HUD’s PD&R department.

 

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HUD PD&R At Work – and Manufactured Housing Related Research

In an undated post that appears to have been published circa 2017-2018, Richardson made a similar point about the value of institutional memory. Here is how he phrased it.

Periodically, I find it helpful to look back at the early days of the Office of Policy Development and Research (PD&R).”

That’s an important principle Richardson is stating, as keen minds looking for more opportunities and profits could discover.  Insights from the past are often clues to opportunities from the future.  Let’s return to the HUD professional’s comments.

According to Richardson, in the late 1960s and early 1970s, HUD PD&R ran a demonstration project called Operation BREAKTHROUGH. According to then-Assistant Secretary for PD&R Michael Moskow in 1974, “The Department of Housing and Urban Development launched Operation BREAKTHROUGH in 1969 to stimulate volume production of quality housing for all income levels. Factory building offered a logical means — then as it does now — for the housing industry to grow and progress. We set ambitious objectives for that growth. BREAKTHROUGH tested many techniques of industrialization.”

ToddRichardsonActingGenDeptyAstSecPolicyHUDUserEdgeOperationBreakThroughManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

That document – that specific HUD PD&R – can be accessed from the report linked here. But please wait until next week, because what may seem like magic, a new document will appear there to replace another.

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Back to Richardson’s narrative.

This demonstration [i.e. Operation BREAKTHROUGH],” wrote Richardson, “involved complex partnerships with multiple “Housing System Producers” (including General Electric and Alcoa) and “Prototype Site Developers” (including the Boeing Company). The report states that between 1971 and 1973, “on the nine prototype sites are 2,938 housing units, 2,794 representing BREAKTHROUGH systems…. Those producers, assigned to 44 separate parcels or micro-sites, erected a variety of single family and multi-family dwelling types. There are 45 different combinations of producer and type…”

Now stop and think for a moment about just how huge GE and Alcoa were at that time.  Bear in mind the points that the Daily Business News on MHProNews has made for years about big firms – such as Amazon – poised to enter MHVille and/or factory-building in a more serious way. Affordable housing is a huge magnet. The profit potential is immense. From the days of Sears’ precut-homes going on, various types of prefab housing has long held promise in the U.S. It continues to do so.

Back to Richardson.

“…Probably almost as interesting as the technology and site plans was the financing…”

Notably, in 1971 Congress funded $30 million ($192 million in 2017 dollars) toward PD&R’s Research and Technology Account to subsidize various aspects of the demonstration,” said Richardson.

Then comes Richardson’s tee up to what will be the punch line. “When the National Academy of Sciences reviewed PD&R in 2008, it summarized the core lessons from Operation BREAKTHROUGH as follows:..

First, General Deputy Assistant Secretary Richardson says what the misses were. But then he laid out what the National Academy of Sciences said we’re some of the hits or successes from Operation BREAKTHROUGH.

However, one generally unrecognized success of Operation Breakthrough is the recent marketplace acceptance that increased factory production of housing improves construction efficiency, quality, and affordability. Factory production can be achieved not only by complete factory production of housing units as in manufactured housing, but also with factory production of increasingly sophisticated building components that are then assembled in the field into traditional single and multifamily housing.”

So, Manufactured housing was spotlighted by the National Academy of Sciences, by name, as a key lesson.

Hold that thought.

Bear in mind, that in the late 1960s or early 1970s, there were mobile homes, modulars, and various forms of prefabricated construction. There were no manufactured homes, yet.

 

TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

You must meet people where they are. Terminology must be taught and caught. Make a habit of using the correct terminology.

 

But in 1974 those manufactured housing construction and safety standards were passed into law. After June 15, 1976, there were no longer any mobile homes being built, because that was the day manufactured housing units were on assembly lines in states from coast-to-coast.

 

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For newcomers to the website not familiar with modern manufactured homes, learn more by clicking the image above or the link here.

 

Back to what the National Academy of Sciences said, per HUD’s Richardson.

The latter concept of factory production has grown dramatically in the last two decades. The structural building component industry consisting primarily of factory-built wood trusses and walls has grown in sales in a decade by over 120 percent, from approximately $6.9 billion in 1996 to $15.3 billion in 2006 (SBC Legislative, 2007). The leadership shown in developing an idea that has continued to grow in the housing industry can be viewed as an Operation Breakthrough success. But, it is important not to overlook the lesson that the government’s role in sponsoring research and technological leadership has boundaries that must be compatible with marketplace conditions.”

IfMHProNewsIswritingAboutItIWantToKnowAboutItQuoteNow, as the annual Berkshire Hathaway annual event is approaching in May, so too are the annual insights into the performance of Clayton Homes and their associated lending units. An example of a prior year’s fact check is here.

Bear in mind that Clayton Homes has been digging deeper into conventional housing. But Clayton are doing so in part, per sources, with an eye on industrialized or factory-building techniques being applied in on site-construction. At least some of the housing producers they bought were already into it.  Clayton will arguably help them scale that potential.  They have said as much in their own statements.

Step-by-step, thoughtful readers here can discern how these topics interrelate.

 

Head Fakes?

There are blathering commentators in MHVille who posture knowledge about the manufactured housing industry. They may indeed have even a significant level of experience in the industry.  But there are degrees of experience and understanding in any profession.  More to the point, some want to provide accurate information, others may want to provide spin useful to some special interest(s).

Some of the industry’s commentators include one that has an ugly blog, another has a slick appearing publication. But both of those arguably have a problem with factual accuracy, as a link here and here demonstrates.

Note that neither of them as made any public effort to correct factual errors, as the Society of Professional Journalists Code of Ethics arguably ought to motivate them to do.

 

SPJSocietyProfessionalJournalistsCodeofConductMHProNews

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Nussbaum’s point mirrors that of Jim Collins, who has written university level studies of big companies that eventually failed.  One is named, “How the Mighty Fall.” Graphic design above by MHProNews.

 

 

Truth Can Be Stranger Than Fiction, But Fiction Can Be Useful

The closing thoughts for today starts with this gem from novelist George Orwell, per Goodreads. “He who controls the present controls the past. He who controls the past controls the future.”

Orwell is famous for Animal Farm and 1984. Our publisher says those used to be required reading when he was in junior high and high school.

TheyTheBigBoysThinkTheyOwnUsIndependnetsQuoteInformation control is an attempt to control companies, and investors.

The manufactured home industry and its professionals are getting a steady stream of what debatably could be called propaganda. They get that spin directly from MHI, but also from MHI mouthpieces or periodic surrogates like the ones linked here and here.

The Daily Business News on MHProNews periodically calls each of them out for their disinformation. Our publisher periodically challenges MHI, their puppet masters, and those competing trade outlets to debate those fact-checks and analysis in public.

When an outgoing MHI president has de facto taken a slap at his former organization, that should speak volumes. MHProNews sources include past and present professionals with direct MHI ties.

But veering back to fact checks, the most recent such outreach to invite the powers-that-be and their trade media surrogates to debate in public was earlier this week. They have yet to accept, even though such offers have been extended over a period of several years. That offer was well documented.

That begs the question, why won’t they discuss or debate the issues in public?  If they are correct, and we were wrong, what can they lose?

Those arguably spin outlets and MHI provide a mix of accurate and inaccurate information, which to the undiscerning eye might mistakenly be accept as accurate, because some of what is said appears to be real. That’s why fact-checks are useful, to separate the ‘wheat from the chaff.’

SpencerRoanePentagonPropertiesCreditsPostedDailyBusinessNewsResearchDataReportsMHProNewsSo as recently as this week, that offer to dispute our fact checks and analysis have gone unaccepted. But one-time MHI member, Spencer Roane, a longtime buddy of blogger and self-proclaimed industry historian George Allen wrote this to MHProNews, as part of a longer message. Bold and brown were added by MHProNew, as is our custom on direct quotes, but the text is as shown from Roane. “…The Jacksonville newspaper post is about the need for affordable housing.  Hard to argue w/ that.  The only fact-checking appears to be Kovach’s, and that involves MHI membership and Buffet affiliations.  So what?  Other than sharing the interest of many in the industry about overly aggressive community owners/managers, none of this has anything to do w/ me.

Regards, Spencer Roane.”

 

The significance is nuanced.

Roane did not defend Allen.

Rather, Roane claims that “…none of this has anything to do with me…” Interesting…

The link that follows is being edited in, so that readers can follow what Roane is referring to. Let’s unpack this more carefully, for reasons that will become clear.

Roane – who publicly is no fan of ours, but who sources say is a regular reader here – says it is “Hard to argue w/ that” fact check published in the Jacksonville newspaper.” Meanwhile he dismissively says “so what” about “The only fact-checking appears to be Kovach’s, and that involves MHI membership and Buffet affiliations,” he went onto admit that “Other than sharing the interest of many in the industry about overly aggressive community owners/managers…”

In analyzing that, it is tied to institutional memory and what is occurring in the manufactured housing industry, including the community sector that Allen and Roane claim to care so deeply about.  Thousands of industry professionals have never experienced the industry’s more successful times.

 

3ErasMobileHomesManufacturedHomesManufacturedHousingImprovementActEraSkylineChampionShipmentProductionGraphicMHProNews

In 1998, manufactured homes (MH) outsold RVs by some 3 to 2. In 2017, RVs outsold MHs by some 5 to 1. RVs recovered far more quickly from 2008. The facts raise questions. One, is the effectiveness of MHI as the post-production or ‘umbrella’ association in the country. The other question is more sobering. Has Buffett-Berkshire “Moat” strategies kept manufactured home production at historically low levels to allow a few big boy brands to consolidate others at a discounted ‘value’ by MHI insiders?

 

As a community owner himself, Roane admits that “aggressive community owners/managers” are an area of concern. Rightly so. There is blowback on the industry-at-large from the John Oliver “Mobile Homes” viral satirical video that Roane correctly said has only been fact-checked here and on MHLivingNews.

 

MHActionPrivateEquityGiantsConvergeManufacturedHomesLastWeekTonightJohnOliverMobileHomesVideoStillMHProNews

You build a case, by laying out the evidence, one fact at a time.

 

Coming from Roane, that and the Jacksonville newspaper observation are both back-handed compliments.  In effect, he’s saying that Allen’s public posturing about the John Oliver satirical video hit has been ineffective. He’s also said that ours is the only one.

There has been no other fact-checks useful to independent manufactured home industry professionals or investors published that we are aware of either. How could Allen, or MHInsider effectively do so? After all, they are part or full time defenders of MHI and those who are in the tank with MHI.

How could MHI fact-check Oliver, given that they would be exposing themselves and their Omaha-Knoxville masters in the process?

Roane arguably let the cat-out-of-the-bag, albeit obliquely.

The evidence mounts that Omaha-Knoxville with cover from MHI and big boy members – are engaged in practices that objectively appear to be harmful to the long-term interests of independents in the community, retail, production, lending, suppliers, and other segments of the industry.  That means it is harmful to the interests of investors in those segments too.

Bear in mind that the Oliver video – to a casual observer – may have appeared to have come out of nowhere.

But to dedicated, careful, MHProNews readers, they already had the heads up to the background behind the Oliver video, which is MHAction and their so-called white paper. MHLivingNews reader/viewers already knew about Clayton-21st and their historic or more recent machinations, and they already knew that MHAction was apparently getting the benefit of Buffett’s money through dark money channels, as was previously reported here.

Those are among the reasons that industry professionals logon here daily by the thousands, far and away more than any other publication.

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A photo of another rack at Tunica appears almost untouched. The industry’s pros, given a choice between fluff and reality often chose the real deal.

 

That others are aware of those moves, and are fighting it in their own way, was reported at the link below. ICYMI, click on the text-image box for more details.

 

Mobile Home Militia – “Clayton [Homes] Wants Your Cornbread Too” “Join the Revolution” – ‘You Gotta Have Swagger’

 

The truth can be stranger than fiction.  Who would have thought that Buffett would fund his own opposition?

We at MHProNews did, because of a combination of institutional memory, numerous insider tips, and years of research.

See the related reports below the byline for more insights that publicly stand unrefuted by the powers that be, their allies, or sycophants.  Watch for some significant new insights tomorrow, and exclusive reports early next week.

 

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Never forget that even during medieval times, castles and their moats were in fact breached. To learn more, click here, here, and here.

 

To survive and profitably thrive in manufactured housing’s shark-infested waters, one needs a combination of factors.  One is useful intelligence.

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Gus’ message came in response to a series of exposes on issues within manufactured housing, as well as tips, strategies and opportunities.

That’s your Saturday edition of Delivering to Manufactured Home Independents & Investors Useful Intelligence for Your Professional Life.” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

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For Want of a Nail – Manufactured Housing

Jujitsu – Last Week Tonight John Oliver “Mobile Homes” Video Fact-Check Revelations

“Lead, Follow … Or Get Out of The Way”

 

 

 

 

 

 

President Donald Trump Talks About Factory Built Housing Legend to Scouts

March 6th, 2019 Comments off

 

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There are several kinds of people when it comes to President Donald J. Trump, or any other human being for that matter. Some will only look at the name, and what they think is bad about the man, for whatever reasons. Yet anyone who looks into a mirror closely enough will find flaws. Humanity cries out for the ancient Biblical principle of separating “wheat from chaff” – of separating that which is good from a person or organization – from that which is harmful or problematic.

 

Similarly, some will blindly accept anything about someone they believe in, be Bernie Sanders, Barack Obama, Hillary Clinton, Donald Trump, Ronald Reagan, some star or business legend, sports or news personality, or whomever.  

Grounded reality suggests something more pragmatic between such extremes. No American president or politician has yet achieved sainthood. That doesn’t mean there haven’t been great leaders, as well as problematic ones. Intelligent people ought to be discerning. POTUS Trump critic and liberal CNN commentator Van Jones told the conservative crowd at the recent CPAC conference that the 45th president deserves credit for his work on prison reform.

Wheat and chaff. Separate the good from whatever is not.

With that tee up, let’s turn to this headline topic about President Donald J. Trump, who with Energy Secretary Rick Perry – the former Governor of Texas standing by him in the video below – spoke about a legend in the factory-built housing industry. 

 

Why this Video, Why Now? 

First, as with many issues that are possible pluses, this topic by the 45th president is one that could benefit manufactured, modular, and other prefabricated housing producers.

Yet once you hear the legend’s name, if you search the Manufactured Housing Institute (MHI) website today, it’s missing.  Not found. By contrast, it’s worth noting that you can find this legendary factory builder’s name previously here on the MHProNews website. 

Second, the president is taking about inspirational qualities to these Scouts such as “winning” and “momentum.” Aren’t those potentially positive qualities every business or organization should seek?

Furthermore, with new HUD Code manufactured home shipments year over year (YoY) in decline now for several months, where are the victories or momentum in manufactured housing today? 

As the latest  – down again – new manufactured home shipment data sinks in, one should consider all that is right, and all that is wrong, with manufactured housing.

It’s time for ‘inspirational dissatisfaction.

Gripping isn’t the same as problem solving. Rather, dissatisfaction should ideally inspire the search for solutions. 

The purpose of MHProNews has in spotlighting any given p issue is in part accountability. But also so that professionals, advocates, investors, and others of good will can examine the facts, evidence, and make more informed choices as a result.

So nagging problems beg to be examined, and then once understood, challenges beg for a solution.

The genius Albert Einstein once commented that it he had an hour to solve a problem, he would spend 55 minutes examining the issue, then, Einstein would spend the last few minutes proposing the solutions.

Part of the premise of free enterprise is that a need can be turned into an opportunity.

Dissatisfaction should inspire the desire for solutions. That requires information, inspiration.

The publisher of MHProNews tells our twelve year old son, “goal and solution orientation, always.” Steven Covey, author of the 7 Habits of Highly Successful People said, “Seek first to understand, then to be understood.”

To be understood, factory-built housing pros must grasp the various reasons why manufactured and modular homes are misunderstood.

Got a problem? Look for solutions. President Trump – it must be recalled – was a successful businessman before becoming a candidate for the Oval Office. Mr. Trump was a builder. What this video posted below reminds factory-built housing pros – among other useful things – is to never quit a good cause, especially if it involves something that you love or care deeply about. 

If you don’t have momentum, figure out how to get it. We all need mojo to become successful. We need mojo to sustain success too.

The final possible practical use for this video is simple. It is in YouTube! That means your website’s webmaster could post this video on your site too. Why not highlight President Trump’s positive, inspirational talk to Scouts about a factory built housing industry legend?

Perhaps no prior president has a better understanding of factory-building than Donald J. Trump. In this video, Mr. Trump asked that legendary factory builder, “Why did this happen to you?” 

Given that our industry was almost 400 percent more productive in 1998, isn’t that a timely question for our industry to ponder?

Perhaps no U.S. vice president has more understanding – and better knows the terminology and lingo of manufactured housing – than VP Mike Pence. MHProNews sources from the production state of Indiana tell us that VP Pence understands our industry.

 

Why not take his information about a historic innovator and be inspired? Enjoy the video, and then share it with your circle of influence.  Then, check out the related reports that reminder readers that this president – and the first lady Melania Trump – may be the only president while in office to visit a manufactured home community. Mr. Trump may be the only man, before becoming president, to be personally involved in the launch of another now-successful factory-builder.

That’s this morning’s “Innovation – Information – Inspiration for Industry Professionals,” © where “We Provide, You Decide.” © (News, analysis, commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Related Reports:

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“I knew right from the beginning.” When President Trump, First Lady Melania, VP Pence Toured Manufactured Home Community

 

 

HUD’s Operation Breakthrough, Promoting Factory, Industrialized Building – Mobile Home Era to Modern Manufactured Homes.

President Trump Spotlights Factory Home Builder in Speech, Proven Promotion, Support of Industry Advancement

 

 

 

 

 

 

State of the Industry 2019 – Reality vs. Potential for Manufactured, Modular, and PreFab Homes? New Infographic

February 9th, 2019 Comments off

 

StateoftheIndustry2019RealtyVsPotentialForManufacturedModularandpRefabHomesNewInfographicDailybusinessNewsmHProNews

When the Daily Business News on MHProNews produced the earlier abbreviated version of the infographic further below, the final new home production data were only an estimate. Now those totals for 2018 are in.

 

So, now based upon the adjusted ‘final’ 2018 information – for accuracy’s sake – we’ve revised the data.  Thus we are now able to elaborate on the best infographic of its kind today in MHVille.  As you will see, there are several new elements.

 

State of the Industry – Reality vs. Potential for new Manufactured Home Shipments?

Let’s be clear. The quotes connected to Plant PreFab – which reportedly received millions from the Amazon brand, Alexa Fund – are their reported views. A case could be made that their estimate for the market potential is too low.

Note too that the modular building associations have advised MHProNews that for a variety of reasons, they don’t have accurate data. What data is known, per those trade groups and the Manufactured Housing Institute (MHI), is significantly lower than the production of HUD Code manufactured homes.  So when you look at the totals for HUD Code production, imagine something well under half that for modular single-family building, per their estimates.

With that backdrop, let’s consider again the statement by Richard ‘Dick’ Jennison, President and CEO of MHI. He asserted on stage, in a video-recorded statement he made in front of dozens of industry professionals that manufactured housing could achieve 500,000 new homes shipped. Note that editorially, MHProNews agrees that it is possible, and that even ½ million new manufactured homes a year is likely too low.

The Manufactured Housing Association for Regulatory Reform (MHARR) believes that 5oo,000 or more is achievable too. However, MHARR’s President and CEO, Mark Weiss has repeatedly called into question the effectiveness of MHI in the post-production realm. The quality and value of manufactured homes has been widely praised in several researchers and media reports in 2018 alone.

So why are sales levels so low?

Weiss said it is the “Illusion of Motion.”

For years, MHARR has argued that the evidence reflects that MHI appears to be busy.  Meetings, updates, calls to action, and more – but what does MHI actually accomplish? Rephrased, by intent or failure – MHI is arguably not doing the job in the post production side. A pair of state community associations essentially came to a similar conclusion in 2017. They announced the formation of a new community focused post-production trade group in 2018. The National Association of Manufactured Housing Community Owners (NAMHCO) was thus born.

 

LanceIndermanMobileHomeMilitiaClaytonHomesCommentDailyBusienssNewsMHProNews6

 

Contrarian Resistance

MHProNews and MHLivingNews were both founded in part based upon the premise that manufactured housing is underperforming. Our publisher is also a business development expert and consultant in manufactured housing. Having worked on several high-volume marketing and sales projects, L.A. ‘Tony’ Kovach was confident that with the correct blend of advocacy, education, and promotion sales could rise sharply.

After several years as an MHI member, and having questioned the effectiveness of their leadership at PEP – Protecting, Educating, and Promotion of HUD Code manufactured homes – MHI ejected Kovach and his operations from their membership, under their purported claim that they had ‘no membership category for news.’  That’s another story for another time about the Arlington, VA based trade group that ironically – and hypocritically? – repeatedly has claimed to represent ‘All aspects of factory-built housing.’

 

How Big is the Industry’s Potential?

In the United States, 33% of housing units are occupied by rent-paying tenants,” said iPropertyManagement on September 6, 2018.  Their number is likely low, as the Census Bureau and Pew Research both point to near record levels of renters in 2016, some 36.6 percent of the population.

When more than 1 in 3 rent, and millions want to upsize or downsize, how do you describe a possible target market that large? The U.S. population stood at 328,285,992 as of January 12, 2019, said Wikipedia.

Statista says “The average American household consisted of 2.53 people in 2018.” That translates into 129,757,309.091 households.  The National Association of Realtors has previously reported that some 85 percent of renters want to be home owners someday. If so, that means that among renters alone, there are 110,293,712 possible home buying singles, couples, families, and households.

Given the staggering potential opportunities, why are the total numbers for manufactured homes and other forms of factory-building so low? If Amazon’s Alexa Fund partners believes the total potential is some $330 billion a year, and manufactured homes are still shy of $8 billion a year, what accounts for that huge gap?

MHARR, Kovach, NAMHCO, and others question the failed leadership of MHI and their puppet masters. How about you?

SoTheAssociationMHIIsNotThereFortheIndustryUnlesstheinterestsoftheBigBoysJointheIndustry'sMartyLavinMHIAwardWinnerQuoteMHProNews

MHProNews looks at the facts, considers the sources, and follows the evidence. 

 

Is MHI working to keep production low, so that a few firms consolidate more of the industry at a discount?

 

Facts are stubborn things.” – President Ronald Reagan.

There are those who have pointed the finger (no, not that finger…) at the Berkshire Hathaway brands, and have accused them of market manipulation.

 

“Mobile Home Militia,” Retail/Production Sources, Sound Alarm Against Clayton Homes, CMH, New “Anti-Competitive Practices” Allegation

 

Just recently, several reports of that have come into MHProNews as tips, the ones above and below are just two of them.

 

CFPB and 21st, Second Shoe Drops? Flooring w/21st Mortgage Corp? Insider Tips

 

To this, MHI and their amen corner reply with razzle dazzle head-fakes, photo opportunities, and use a self-contradictory surrogate to accuse our publisher of conspiracy theories.  But a rival of Clayton’s posted the following in public on Facebook, at about the same timeframe as our reports above were published.

 

LanceIndermanMobileHomeMilitiaClaytonHomesCommentDailyBusienssNewsMHProNews6

 

Inderman went onto post the above  about the “Mobile Home Militia” (MHM) concerns about what Clayton allegedly did to their largest independent retailer.

 

LanceIndermanItisEasierToFoolPeopleThanConvincethemThatTheyHavebeenFooledMarkTwain6

To learn about documented evidence of purported market manipulation, and see a video of Kevin Clayton talking about their “Moat” strategy for market domination, click here.

 

Inderman’s comments – and those of “MHM” – received dozens of likes.  Articles like those we’ve linked from this column will receive several thousand readers each during the course of a their first month online, and hundreds to a thousand or more additional readers in each subsequent month for some time.

 

Underperformance vs Potential

The industry is underperforming. It is also arguably manipulated.  No one article can cover all the details, thus others are linked that provide additional insights.

That there are a growing number of those who voice concerns that the manufactured home market has been manipulated – and at best, poorly represented by MHI – is not just the view of just this publication.  As the examples posted reflect, there are a wide range of industry voices that flock here who see it similarly.  Why do they read here?  Why is this the #1 trade media site in MHVille?  Because who else but MHProNews and MHARR dares to publisher these concerns among the industry’s trade journalists?

 

NothingIsChangedUntilItisChallenged-768x318

MHProNews’ parent operation demonstrated to MHI over the course of years options for lending, and ways to improve image at a low cost. For years, even though our parent operation as an MHI member showed the way to grow business, MHI leaders ignored those options. Why? Could it be that slow growth allowed more consolidation and at a cheaper price? ,

 

There are several movements afoot in manufactured housing.  They are aimed in various ways at breaking free of what we have dubbed the Omaha-Knoxville-Arlington axis and their allies.

MHVillage’s MHInsider on Clayton Homes, Manufactured Housing Industry Fact Check – Why Correct Data Matters

 

Want to identify those allies of the MH axis?  If they are kissing the donkey’s behind in their writing or speech, that gives you a pretty good clue. If you want to achieve your potential, will you float with the dead and dying fish, or fight the currents?

The opportunities are amazing, but they arguably won’t be achieved by taking the advice of those who have arguably rigged the system.

 

LATonyKovachHenryFordQuotes

AllTruthPassesThrough3stagesFirstRidiculed2ndViolentlyOpposed3rdAcceptedAsSelfEvidentManufacturedHousingIndustryDailyBuinessNewsMHProNews

That’s this Saturday’s manufactured home “Industry News, Tips, and Views Pros Can Use” © where  “We Provide, You Decide.”  © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

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MHI CEO Dick Jennison’s Pledge – 500,000 New Manufactured Home Shipments

Manufactured Housing Institute’s Three Stooges? SECO ‘Leaders’ George F. Allen, Spencer Roane, Tom Lackey and ‘Rent to Own’ Scams?

 

“Check Your Facts,” “Follow the Money” – Journalist Sharyl Attkisson, Fake News, MHVille Takeaways

Reputation Defense – Clayton Customer’s Video Slams “Fake Studs” vs. Clayton Homes’ Image Video -Comparisons

Warren Buffett’s Moat, Understanding Manufactured Housing Requires Grasping Strategic Economic Moats

HUD Code Manufactured Home Production Decline Persists – Time For Action Not Excuses

“The Illusion of Motion Versus Real-World Challenges”

 

 

 

 

 

 

 

 

Turn the Page, Manufactured Housing Making History

December 30th, 2018 Comments off

TurnThePageManufacturedHousingMakingHistoryMHProNewsLogo

There are words, and then there are deeds.

 

There’s smoke and mirrors, or the clarity born of facts, evidence, and sound reason.

It’s about time to turn the page. 2018 is about to come to a close. It will be several weeks before the industry at large knows the final tallies for HUD Code manufactured housing shipments for the year. But rest assured, about a dozen (+/-) MHPros already know pretty close to what the final count for 2018 will be.

You’ll get an idea too from one of the articles in a headline linked below.

Why did the Manufactured Housing Institute (MHI) invest a purported 5 figures in a video to promote how great they are? Is it because annual dues/membership renewal time was coming up? Did the Arlington, VA based MHI want to get into the pockets of independents in manufactured housing once again? Did MHI leaders want to collect more money from independents before the disappointing totals for 2018 would be revealed?

There are many ways to point to the tragic truth that:

  • thousands of manufactured housing (MH) independents,
  • numbers of investors, and
  • millions of consumers have debatably been conned, manipulated, and cheated out of greater wealth.

We never say things like that lightly. Keep in mind, we have done our share of ‘cheer leading’ on MHProNews and on MHLivingNews for the industry too. Cheer leading is easy.  Cheer leading, when it is honest, is fun.  Telling several thousand industry pros that they’ve been ripped off?  Not nearly as much fun.  Don’t blame the messenger for the #Nettlesome message, we’re just following the evidence, tips from sources, track record, and common sense.

There came a point in time when questions, evidence, and logic opened-our-eyes as to the obvious reasons why the industry has failed to progress. Why did RVs roar past MH?  Why is mainstream housing so high, when the value of manufactured and modular homes should mean that our MH industry should be performing at much higher levels too?

When affordable housing is in crisis, and MHVille will finish about 100,000 (+/-) shipments, how is it possible that voices from Arlington keep belting out that same old tired song?

There comes a point in time when the accumulation of voices that kept telling MHProNews, ‘something is wrong here’ begs for attention. We’re returning the favor that those voices gave to us.

There comes a time to turn the page.

But a way simple way to prove the truth about MHI is to invite the leadership of the Omaha-Knoxville-Arlington axis to do the right thing.  No excuses.  Just do one thing right, one time, on one specific issue.

Turn the page and learn more.

 

 

The Disney “Trailer” Controversy & MHI ‘Leadership’

Bragging is easy for some. But it’s performance that counts.

When MHI’s former chairman Tim Williams, who is also the president of Berkshire Hathaway owned 21st Mortgage Corp, says there’s a good case to be made that every problematic report, misuse of terminology, etc. should be challenged, it was a revealing statement.

We believe that Tim Williams was right on that point.

Why did Clayton, Warren Buffett or Berkshire Vice-Chair Charlie Munger respond to attacks on Clayton, 21st, or Vanderbilt Mortgage and Finance (VMF)? It can be oversimplified and summed up n two words.

Reputation Defense.

If Reputation Defense is good enough for Clayton, 21st, and VMF – then why isn’t a fact-based reputation defense of the entire MH industry every bit as important to MHI, or the Berkshire brands that dominate MHVille? Why has MHI already weighed in with Disney, to defend the industry’s reputation?

MHI and their masters will either weigh in on the Disney controversy – see the articles linked below – or not. It’s really that simple.

Our publisher, L. A. ‘Tony’ Kovach, has reached out to numbers of those MHI leaders on Friday. He did so bcc’ing numbers of MHI and non-MHI members. He also sent a message to an attorney who claims to represent MHI.

No excuses.  The truth will come out, period.

Either MHI and their Omaha-Knoxville and allied masters will act to defend the reputation of manufactured housing – as has:

–   Mark Weiss, JD, President of the Manufactured Housing Association for Regulatory Reform (MHARR)

–   Al Kemp, Executive Director of the Manufactured Home Park Owners (BC, Canada), and

   Paul Bradley, President of ROC USA already have.

Or MHI won’t. Simple. Clear.  No excuses.

See what those 3 industry leaders had to say in one of the linked articles on Disney further below.

 

MHI-Inspired “Boycott”?

It spoke volumes that MHI purportedly had their part-time surrogate, George Allen, call for a “boycott” of MHProNews within hours of our article and most recent headline news update being published and emailed.

Antitrust Girard Gibbs law firm says this, “A group boycott occurs when two or more competitors in a relevant market refuse to conduct business with a specific individual or company. Individual companies may always unilaterally decide to stop doing business with another company, but agreements between competitors may violate antitrust laws.”

So, there is a legal expert’s view that an organized boycott can be an antitrust violation. That means that those who were behind the called for boycott, have placed themselves in the legal cross hairs.

Those who participate, ditto.

The hypocritical irony of the call for a boycott is that GF Allen has – when he was on the outs with MHI – called MHI and their masters, Oligarchs. Allen has said in his own words that the industry was being monopolized. But sadly, the retired Marine Allen has a purported reputation for saying and doing what he thinks will give him more money, leverage, and/or attention. Rest assured, if a group of independents offered Allen a pile of cash, based on his history, he’d arguably turn on MHI again in a New York minute. His own reputation after the SECO-connected legal fiasco speaks sufficiently of his credibility. Keep in mind that just because SECO isn’t in the headlines, that doesn’t mean that the investigation and case prep aren’t ongoing.

George can say whatever stuff he wishes to say or write – within the norms of the law, ethics, etc. – but facts still matter. If Allen had proven a single claims, that might have been interesting. But instead, bomb throwing without a shred of evidence, and a call for a “boycott.”  That’s called a red herring. It’s also arguably opened Allen – and those with him – up for legal investigation, and potential action.

It would also be the reasons why industry pros should say, ‘what are the folks in Arlington and Knoxville trying to keep us from reading?’

Short of successful criminal and civil actions against the Omaha-Knoxville-Arlington axis, the next greatest thing they fear is arguably exposure.  Once the mask is completely off, then their MHI connected ‘alleged’ con game is over.

DeceptiveTradePracticesManufacturedHousingInstituteDailyBusinessNewsMHproNews

As with any con, the faces smile while pockets are being picked. Is your firm one of those pockets being picked?

After all, if those in MHVille who see MHI in a protection racket/con game fashion are correct, then the little guys are paying to have the big guys destroy the little guys own interests.

Or as Marty Lavin, an MHI award winner put it in his words, MHI only works for the little guys when that happens to match the interests of the big guys.

Within an hour of being asked, Al Kemp – who was on vacation in Hawaii when his office had contacted him – within an hour, Al had written Disney a fine message.  It was a good compliment to those from Mark Weiss and Paul Bradley. Al thought it that important.

If Al Kemp, Mark Weiss and Paul Bradley did, how about MHI?

What excuse will MHI give? Does it matter? Or if they now act only because they were pushed into it, what glory is there in that?

Do you see why our publisher has at times used satire? Don’t the tragic jokes practically write themselves?

And if MHI or the Berkshire brands do – out of shame or embarrassment – finally weigh in with Disney on their terminology issue – and they should! – then here’s the next question.  Why haven’t they done a real reputation defense of the entire MH Industry for the last few years on all similar issues?

It’s debatably time to turn the page on the failed systems and problematic leaders of recent years.

In the articles and reports that follow, several themes will come to light.

1)    There are huge opportunities in factory-built housing.

2)    Manufactured homes are underperforming.  That’s opportunity in disguise, for those who know what to do.

3)    That logically means that MHI, their allies and surrogates, have ignored reputation defense.  Doesn’t that disproportionately hurt the little guys more than the big ones?

Our sources in Washington and other cities were investigations of the Omaha-Knoxville-Arlington axis are underway tell us that these things take time. You and thousands will need to be patient, just as we are.

But there will likely come a day when you’ll wake up to a headline that’s not found first on MHProNews, but rather will be in national media. Those imagined headlines could read like this:

  • Antitrust charges filed against major firms, and trade group, details at 10.”
  • “RICO-related arrests occurred at national trade association headquarters, details at 10.”

The mantra of a con artist is ‘never, ever give up the con.’ They – whomever are in that loop – won’t likely confess, unless it is part of a plea deal with federal/state investigators. They arguably won’t admit they’re deceiving the MH industry they claim to be protecting.

The powers that be certainly won’t want to face millions of manufactured home owners – who because DTS isn’t being properly implemented by MHI, Fannie and Freddie – are arguably be cheated of lower payments, and higher resale values.

Turn the page.

2018 is almost done. 2019 is almost upon us.

Thousands of more pros are logging on daily than at this time a year ago.  Why?  Because at a minimum, they – like you – are learning to be more skeptical of the ludicrous claims made by MHI and their puppet masters.

 

ManufacturedHousingInstitutelogoMHILogoMHIVideoStillsMillionsofViewsDailyBusinessNewsMHProNews

 

Anyone who can produce graphics like the above, and can still smile, ask for their year-end bonuses, and do so while they tell you that 100,000 (+/-) new HUD Code manufactured homes are sold in 2018 are selling and/or smoking something.

Buying or smoking what they offer is arguably bad for your health.

Want to make manufactured housing history? Turn the page.

 

RuleNumber1NeverGiveUpTheConGodfatherDailyBusinessNewsMhproNews

Liars can lie with a straight face. Con artists can’t give up the con, because if they do, what’s left for them? Either MHI knows what they say they are doing – in which case shipments should be rising significantly, right? Or MHI and their Knoxville-Omaha masters don’t know what to do, in which case their failure to move the needle makes sense, but in that case, they shouldn’t claim to be leaders, right? Or, MHI knows what to do, and do what doesn’t work, which benefits a few that want to consolidate the industry into their hands at a discount – are there other logical alternatives? If so, please, explain it in writing, because MHI can’t or won’t. 

 

What’s good for your health is a dose of reality-based reports. See those hot-linked headlines and image/text boxes that take you to the reports for the week from 12.23.2018 to 12.30.2018 are below.

Notice: the headlines that are also boxed-links isn’t to imply that story may be more important than another.  Read every headline, because what you need may be the one you could miss. Resolve to make the changes at your location that can make 2019 brighter than any other year. 

With no further adieu, let’s dive into the week that was.

 

What’s New on the Daily Business News on MHProNews

11DailyBusinessNewsMHProNewsLogos

 

Saturday 12.29.2018

Going PreFab, Habitat for Humanity Announces Plan for Factory Home Building in 2019

Going PreFab, Habitat for Humanity Announces Plan for Factory Home Building in 2019

 

Friday 12.28.2018

Leaving Paradise, “Hell on Earth” – FEMA and Christmas, New Year Responses to Grim Camp Fire

Leaving Paradise, “Hell on Earth” – FEMA and Christmas, New Year Responses to Grim Camp Fire

Bankrupt Sears Gets Last Minute Bid, Plus MH Market Updates

 

MHARR, ROC USA, Canadian Association Weigh-In On Disney “Trailers” Controversy

MHARR, ROC USA, Canadian Association Weigh-In On Disney “Trailers” Controversy

What the Latest Numbers from #1 Manufactured Housing Market Texas Reveals

What the Latest Numbers from #1 Manufactured Housing Market Texas Reveals

 

Thursday 12.27.2018

“We Have to Keep Changing Too as Retailers”

7 Facts Can Free You from Bear Market Fears, Plus MH Market Updates

7 Facts Can Free You from Bear Market Fears, Plus MH Market Updates

Oil, Soybean Market Maneuvers and Manipulation Reveal Broader Concerns for MHVille

Oil, Soybean Market Maneuvers and Manipulation Reveal Broader Concerns for MHVille

Metro Town Rejects Hundreds of Affordable Housing Units, Cites Reasons Against Using Manufactured Homes

Metro Town Rejects Hundreds of Affordable Housing Units, Cites Reasons Against Using Manufactured Homes

 

Wednesday 12.26.2018

Santa Rally Better Late Than Never, Dow Up 1,000 – Most Tracked Manufactured Home Stocks Rise

Introducing Hyundai Engineering Projects, Donates Disaster-Resistant Modular Homes

Introducing Hyundai Engineering Projects, Donates Disaster-Resistant Modular Homes

FEMA Manufactured Housing Unit (MHU) Program Extension Announced

FEMA Manufactured Housing Unit (MHU) Program Extension Announced

Disney Utilizes Inaccurate, Prejudicial Terminology “Trailer” Offensive to Factory-Builders, Homeowners

Disney Utilizes Inaccurate, Prejudicial Terminology “Trailer” Offensive to Factory-Builders, Homeowners

 

Tuesday 12.25.2018

Legends, Battle of Bedford Falls, and Christmas in Affordable Housing’s MH Land

Legends, Battle of Bedford Falls, and Christmas in Affordable Housing’s MH Land

Sears Prefab Home Initiative

Sears Prefab Home Initiative

 

Monday 12.24.2018

Divergence-Real Economy vs. Market, POTUS Blames FED, Market Plunge Deepens, Plus MH Equities Updates

Best Prefab, Modular Homes 2018, Videos

Sears Prefab Home Initiative

“Manufactured Housing Institute Attorney” Letter and MHProNews Response

“Manufactured Housing Institute Attorney” Letter and MHProNews Response

Clayton Donates Manufactured Home for Christmas, But What’s Up With Those Lumps of Coal?

Clayton Donates Manufactured Home for Christmas, But What’s Up With Those Lumps of Coal?

 

12.23.2018

Escaping the Grave? Affordable, Manufactured Housing News

Escaping the Grave? Affordable, Manufactured Housing News

Together with thousands of honest MHVille pros of good will, we can make our industry achieve its great potential. That’s done by making American lives better, together. “We Provide, You Decide.” © ## (Sunday Morning, weekly headline news review, analysis, and commentary.)

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can join the scores who follow us on Twitter at this link. You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

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Clayton’s Miss, Kevin and Tim’s Manufactured Housing Kill Shot, More

What Just Happened, to Cavco, Independent Communities, Retailers, and Manufactured Housing?

 

Best Prefab, Modular Homes 2018, Videos

December 24th, 2018 Comments off

BestPrefabModularHome2018VideosDailyBusinessNewsMHproNews

On Christmas Eve, Christmas Day, and December 26, talk radio shows often use “’best of’ repeats. At this time of year, the mainstream media traditionally includes ‘year in review’ news stories.

 

Here on the Daily Business News on MHProNews we’re doing something similar to the later, because we want fresh content daily for our readers, not just best of stories. So what follows is new and suited to the professionals engaged in our industry. 

Everyone needs and benefits from third-party and objective perspectives.  Arguably one of the reason MHProNews dominates in this niche is because we provide news, commentary, and analysis that is relevant to our readers.  That’s why even during the holidays, you and thousands of others like your logon here. 

We as publishers don’t have to agree or disagree with a topic in order to present it. That’s the case with these 3 curated videos. The first video has over 1.5 million views.

 

 

The above’s video views dwarfed in a day or so what all of MHI’s combined ‘industry promotional’ videos yielded in views in over a year. Why the huge gap in the public response?  Where is MHI’s expertise, clout, or bottom line results for factory built housing professionals?

The next video is brand new from Dwell, but already blows away the response to MHI’s promotional videos.

 


 

The public found these videos of interest. That means that you as industry professionals, and we as pro-growth industry trade media should too.

 

 

We also want to take a moment to thank our readers, clients, news tip sources, and sponsors for their input and support this year and the days ahead. We as digital publishers and industry pros truly want ‘all the best’ for our industry, our industry’s customers, the nation, and world. 

The best rarely happens by accident. It comes from understanding, testing, and finally systems are developed that routinely result in consistent performance. 

Factory home building is part of the future. Together, we will continue to explore the potential, and see our respective roles in shaping and profiting from that future. 

Don’t just enjoy the videos, think – why are so many viewing these videos? What does the number of views of this video suggest or say to you? That’s this morning’s MH “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.”  © ## (News , analysis, and commentary.)

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

NOTICE: You can join the scores who follow us on Twitter at this link. You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

$300 Billion Market, As Predicted, Jeff Bezos’ Amazon Alexa Fund Dives Deeper into PreFab Homes

Factory-Crafted Home Living, Reimagined – “The Art Park” vs. MHCs – Interview with Robbie Antonio, Founder of Unicorn Revolution Precrafted Homes

 

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

Details Emerging on Amazon’s Plans for Plant PreFab Modular Home Investment

Ford and Toyota Teach Manufactured Housing Professionals and Investors

Billion Dollar Startup Modular Builder, Using Robotics, Could Soon Rival Clayton Homes’ Total Sales

The “Need For Quality Affordable Housing Has Never Been Greater,” Says LT

 

 

 

 

 

Blueprint Robotics Disruptive Aim at Modular Housing, and Factory-Building Technology

October 8th, 2018 Comments off

 

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There are four robots on this machine,” says Blueprint Robotics CEO Jerry Smalley. “It cuts it nails it screws it trims, it drills.”

 

In other words, these machines do what people used to,” wrote Chris Welch for ABC Action 2 News about the Baltimore, Maryland based robotics firm.

Every other industry has brought automation to the solution. This is just an industry that’s time is now to bring automation,” says Smalley. “We’re no different than automotive, or aerospace, or medical, this is just our moment to bring automation.”

The Daily Business News on MHProNews have been tracking developments in artificial intelligence (AI), robotics, and related technologies for some years for factory-built housing pros.  There are firms with deep pockets that have entered the housing field with robotics, automation, and various kinds of modular housing.  ICYMI, or need a refresher, Katerra is a firm that has had large sums poured into it by SoftBank.

Billion Dollar Startup Modular Builder, Using Robotics, Could Soon Rival Clayton Homes’ Total Sales

Blueprint Robotics says they think they can cut construction time by 20 to 40 percent, using modular building and robotics.

It’s more precise, higher quality, less cost, less risk,” explains Smalley. “You know the cost of our product before we commence, a more predictable schedule, and at the end of the day a better just a totally better product.”

Blueprint Robotics still has dozens of employees on the factory floor daily.  Human workers are still needed.  Once For example, once a robot builds a wall, an electrician will still need to install the wiring. Other workers on the floor are there for quality control,” said Welch.

Architect Richard Pedranti talks about his experience working with Blueprint Robotics.

 

Pedranti said in the video above that in Sweden, some 90 percent of home building is now factory-based. That’s a look into why the U.S. tech giants are laser focused on factory-construction.  See the related report, linked below, for more details.

 

$300 Billion Market, As Predicted, Jeff Bezos’ Amazon Alexa Fund Dives Deeper into PreFab Homes

 

“Weird to See” Robots Building Homes…

Roy Collins worked for decades at traditional construction job sites.  Now, he is watching as machines are doing what he did. “He says it’s weird to see,” said Welch.

Being in the industry 20 years I never thought this would be capable of happening,” Collins says.

Welch points to the shortage of construction workers, and then cites Jeff Gwinn, with the National Construction Trade Association, who claims it won’t hurt the building trades at all.  They insist it won’t take away jobs from skilled workers.

As far as increasing productivity and holding down costs, it’s absolutely a good thing,” Gwinn said. “It’s not gonna hurt the industry at all.”

A HUD Code manufactured home builder tells MHProNews he’s not as sure about robotic and automation, explaining that you can’t lay off a machine when times get tough.

 

 

The Competing Challenges

But beyond the higher upfront costs of automation, or the fact that you can lay a machine off, isn’t there also a downward pressure of the wages of factory-construction workers?  Won’t more machines mean less people, over time? Won’t that be downward pressure of wages?

Be that as it may, Collins said “It’s quicker, better; you get a better product, material is better. It’s a better way to build.”

Therein lies just one of several points of potential tension between owners and workers, as a new economy is emerging in America.

Yes, the automotive industry ‘survived’ that move toward more automation, but there were human jobs eliminated in the process.  What happens when robots are doing the work, and people aren’t needed?  Who will pay the wages that allow working people to buy homes?

These are the broader questions that voices across the left-right spectrum need to grapple with.  Meanwhile, the robots are here, and more are coming. “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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Related Reports:

Clayton Homes’ “Robots” – Automation’s Role in Warren Buffett’s Berkshire Hathaway’s “Durable Competitive Advantage” in Manufactured Housing

Factory-Crafted Home Living, Reimagined – “The Art Park” vs. MHCs – Interview with Robbie Antonio, Founder of Unicorn Revolution Precrafted Homes

June 20th, 2018 Comments off
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Still from the video below. Text, collage by MHProNews.

Housing is a global need, and Asia is the largest market. As the Daily Business News recently reported, U.S. based Hometown America is one of several operations in manufactured housing that has ties to Asia, some of which are deepening.  Hometown’s recently announced deal is valued at nearly ½ a billion dollars.

 

CNBC is a division of NBCUniversal, and their “Managing Asia” program is about the Asia Pacific region, featuring CEOs, entrepreneurs and other business leaders.

Divestopedia defines a unicorn like this, “…a unicorn refers to any tech startup company that reaches a $1 billion dollar market value as determined by private or public investment. The term was originally coined by Aileen Lee, founder of Cowboy Ventures.”

In a release to MHProNews, CNBC’s Christine Tan provided the following transcript of an interview with Robbie Antonio, or Revolution Precrafted, a firm which asserts their focus on “Modern Prefab Homes by World Renowned Architects & Designers.”

Here in the U.S. “trailer parks” evolved into “mobile home parks” of 5 (+/-) decades ago have become what a number of industry professionals today refer to as “land lease communities” or “manufactured home communities.”

Forget all of that for the next few minutes, save as history and background.

Then, consider what Robbie Antonio is doing to bring factory-crafted homes into the future. Note how Antonio is attracting global attention, including well qualified buyers and investors alike.

The project that Tan is asking Antonio about is the one in the video, below.

 

 

Christine Tan: You know Robbie, we’re here at this 150 hectare park at Batulao Artscapes which you call a living Art Park. What can one experience by living here?

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Robbie Antonio. Credit: Design Bloom & Revolution Precrafted Properties.

Robbie Antonio: I’ve seen other art parks around the world and many of them are just museums and you get to see art and then you go back home. Imagine living in it. Imagine living in a David Salle house, Elizabeth de Portzamparc house, and really being surrounded by this magical environment.

C: What is the price point? How cheap can a prefabricated housing be?

R: The house and lot here is less than 50,000 dollars which is about 3 million pesos or so

C: Your family has been in real estate for almost 30 years. You started Revolution Precrafted in 2015 to essentially create a startup for prefab housing. How did you stumble upon the idea?

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R: I come from the real estate world and I’ve been doing this for over 10 years. In New York, I built my own company called Antonio Development where I did a project in the Plaza District, the most sought after area in all of Manhattan, close to Central Park where nothing has been made in 20 years. So when I did that with Mr I.M Pei, it was the first round of residential products I had ever done. At the very early age of 28 I started the idea of positioning buildings in a proper format, came back to Manila and did a flurry of branded towers with fashion companies such as Armani, Missoni and Versace. I did Trump Tower and also projects with Hollywood icons such as Paris Hilton where I did 9 towers with them. In mid-2015, I wanted to do something extremely disruptive. I wanted to be an asset-light, no inventory business and global.

C: So you were tired of the old model?

R: Yes, to begin with, and second I was looking at major unicorns like Airbnb and Uber from miles away and I basically said this to myself: “What do they have in common?” I asked myself this for a straight week. No inventory, asset-light, using technology and truly global.

I feel that I’m a man of the world and I did not want to just do projects here in Asia. I wanted to look at the world as if it were all the same country and I wanted to be global without being asset heavy. Then it just dawned upon me. It was like a Eureka moment, an epiphany in the middle of 2015. I wanted to investigate an industry called the prefab market, a space which allows you to get from Point A to Point B very succinctly.

It’s a means to the end, not the end. The end is to truly be everywhere, ubiquitous, and I wanted to be prevalent and omnipresent in all the regions of the world. I’ve told my team I want to be in 25 different countries this year, 55 by next year, 85 in 2020 and possibly go public then.

C: You’re not worried about cannibalizing your family’s real estate business?

R: Why would you talk about cannibalization when you should be talking about complementary businesses?

C: How so?

R: We’re in Batulao, it’s a 145 hectare development. This specifically is a Century Properties Development, the only 1 I’m doing out of 11 countries and all the master plans we have closed. Case in point you have David Salle’s house there, Elizabeth de Portzamparc’s house here. Most of these developers outsource construction and supplying of construction to an entity anyway so that’s adding value, not cannibalization.

C: So I know it’s your own business but what did your father say when you told him about it?

R: I told him after the fact. I said this is what I’m doing, I’ve been working on this and I’m recently launching this in Miami Art Basel which had just happened a week or 2 weeks before. So I’m very independent, I’ve always been an independent person. To be emancipated and to really feel empowered is something that is integral to my existence.

C: You literally introduced brand to the whole concept of prefabricated housing by listing well known designers like the late Zaha Hadid and Tom Dixon to create these pre-fabricated housing for you. How do you get these high-end well known architects and designers to create something? They’re so used to big budgets, how do you get them to create something at a fraction of the cost? How big a challenge was it?

R: That’s the point. That’s why it was so intriguing for a lot of people and that’s why it was so intriguing for me. I always say in business that if someone’s in, I’m out. So that really means I always want to be a first mover in anything I do, and for this particular case as you just stated a lot of these brands are used to doing mega mansions or mega museums. Jean Nouvel’s did the Louvre Abu Dhabi, a billion dollar project but now we’re doing a Jean Nouvel museum here for not even 0.5% of that. So it was this antithetical rationale and business concept that was intriguing for them.

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Collage based upon still from video above.

C: They took it as a challenge?

R: Of course! If you have the foremost brands in design and architecture doing really expensive structures with probably no budgets at all, you get people to think a little bit more. That sets parameters like a mathematical equation and gets people to challenge themselves more.

C: I can understand architects, but you recently just signed on Manny Pacquiao –

R: That was last night, haha.

C: What has boxing got to do with housing?

R: I’m going to do sports cities around the world with him.

C: That’s your latest addition?

R: That was yesterday, he’s our 76th one. I told everyone in my office that I’m going to stop when we hit 100 and take a break.

RevolutionPreCraftedYoungGunsLegendsRobbieAntonioTrump-ModularPreFabHomeMHLivingNewDailyBusinessNews

MHLivingNews and MHProNews were the first in the manufactured home space to spotlight this rising star in prefab housing. Note the thinking of Robbie is similar to that of builder-businessman Donald Trump – “I like thinking big. If you are going to be thinking anyway, you might as well think big.” https://www.manufacturedhomelivingnews.com/young-guns-legends-robbie-antonio-eric-trump-high-end-designer-prefabs-class-for-the-masses-revolution-pre-crafted-properties/

C: How did you convince Manny Pacquiao to sign with you?

R: First we’re the only branded housing company in the world, bar none. So ultimately it’s a choice of doing it with some entity that has not done it or it’s not within their business plan, or doesn’t understand the full ethos of high impact design and doing it at an accessible price point.

He’s a humanitarian and that’s what I like about him. So we’re talking about creating sports cities and fitness centres under his name and his design, possibly even his land and really trying to change his neighborhood. That’s what I found also enthralling about the entire conversation, and we’re going to go after it. I don’t go for brands just because they’re famous; I go for people who are relevant.

C: So, you’ve got housing, you’ve got this, and you’ve got sports cities and sport complexes, what’s next?

R: At Revolution we’re doing multiple products in multiple geographies. I want to be in 6 regions in the world pretty much everywhere in the world. We’ve hit 4, definitely Asia with our projects in Myanmar, Philippines and Indonesia. For Dubai, our mega project in 9 islands in the world, we’re a foreign group doing something there where not even locals have actually announced so it has been something really interesting to us. I just came from Bahrain where I spoke and we’re definitely going to enter that market as well.

C: But what’s next? Office towers? Skyscrapers? What’s next for Robbie Antonio?

R: We’re going to go vertical, and we’re going to do prefab condominiums and prefab hotels later on this year. We’re actually going to do an Art Hotel here which is still relevant to the art concept. Aside from just creating products, we also engender creative and ingenious concepts for different master plans.

C: Revolution became profitable barely a year after it opened for business.

R: Yeah, the first quarter actually.

C: Did you ever think you would be so successful so quickly? You’re actually the Philippines’ first unicorn startup

R: I mean, I knew we were going to be successful, but I didn’t know the speed with which we were going to achieve this. A lot of these other mega startups, so-called unicorns have unbelievable valuations which raise a billion dollars so on and so forth, but I wanted to stay true to the integrity of the firm to be an asset light business model and to be everywhere.

C: You’ve signed up more than 7 billion dollars in deals in countries like Puerto Rico, Japan and Dubai, in more than 10 markets. Which overseas markets are you eyeing next?

R: I’m going to Europe next week, to 8 or 9 different countries. Scandinavian countries love modular prefab systems and I’m going to Norway, Sweden, Finland, also going to Poland as well and Spain. But this is a night each, this is no vacation. I haven’t had a single day of vacation since I started the company.

C: I understand the basic concept of your business model is that you manufacture parts of the home in the factory then you ship them on-site before assembling them like Lego bricks. How big a challenge is that, logistically?

R: Extremely complex. The prefab business has always been a fragmented industry, meaning that American prefab companies cater mostly to American end users and you go straight to retail. Asian ones are catering to Asians, Malaysian ones are catering to Malaysians and so forth, and it’s the same thing in Europe.

C: So you try to build the factories close to your projects?

R: No, that’s why I have a network, because the orders are coming from different parts of the world. In some cases for example Batulao is not all, fully prefab. Some are inserted on site in terms of some of the components.

C: So it’s basically cheaper to do it that way?

R: Yes, and faster. This goes back to the value proposition of Revolution. The first is speed, we’d like to say we produce things – we used to say at least 90 days, but now I produce in 45, 60 days.

C: So how safe is your housing, Robbie?

R: These are rigorously tested from the factories which go up to 250km/h seismic conditions to the highest degree, so these are very strong robust structures.

C: So just to clarify they can withstand a bad typhoon or a bad hurricane?

R: Why do you think we’re shipping in Puerto Rico and why do you think our orders are coming from there? Didn’t they just have a massive hurricane there last year? This is exactly why the value added is also helping people get to the points they usually can’t get to. For example, Islands, Dubai the World Islands is perfect. Puerto Rico, Vieques is perfect.

C: So you’re actually solving the world’s housing shortage problem?

R: In a way. I mean think about it right? It’s not all about design anymore. The amazing thing about it is it’s not a want, it’s a need and that’s something we’re trying to solve here.

StillFromRevolutionPrecraftedPropertiesVideoTheArtParkManufacturedHomeLivingNewsMHProNews

Still from video above.

C: I know you’ve done the math, so I know you’ve worked out how much it costs in terms of transportation costs and shipping, give me an idea how much it costs to actually ship such a big structure to market?

R: It’s actually not that much. Our containers ship a little bit over a thousand US Dollars only, so some of these homes can be put in 2 or 3 containers and you can do the math, when it gets from one point let’s say Southeast Asia to Australia.

C: So you’re inking all these multimillion dollar deals everywhere across the world. But are you investing enough in factories to support the kind of growth you see overseas?

R: We have an amazing network of global fabricators, and depending on where their orders are coming from and from which region in the world, I basically make that call and start producing these homes. So it’s a really B2B2C model where we partner and form a joint venture or we supply to a developer and they turn it out to the end user, and so far the sales have been super robust. For example, our project in Lakeshore Pampanga, the world’s first livable food bar, sold over a 1000 homes in about 2 months so it’s very enriching to see that people appreciate what you do.

C: Are you upping your investment in factories? What sort of amount are we talking about?

R: Absolutely. Ultimately later on I’d like to have different networks of different fabricators, but I’m not at that point right now. I’d like to create my own because I’m literally a control freak.

C: You want to set up your own factory?

R: Yeah.

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C: When will it happen?

R: As early as this year actually. I’m already having conversations with amazing technology providers and we’re just going to go make the investment

C: So how many of your own factories do you ultimately want to have?

R: Ideally I’d like to have 1 per region, so ultimately that will be 6. I’ll start with Asia because that’s where most of the orders are coming from.

C: So, late last year, you’ve actually raised an undisclosed amount of money in your second round of funding from Singaporean venture capital K2 Global. Given all these deals you’re inking and your need for investment in factories, how soon before your next capital raising exercise?

R: I’m probably not going to do a Series C because we don’t need the money until maybe next year. We’ve gotten good fresh round from institutional investors and large family offices so I think it won’t be until next year when I have hundreds or thousands of these homes already and different master plans to show, and I’ve reached the goal of hitting the 25 countries we have to have penetrated by the end of the year.

C: What are your plans to take Revolution public? What are you looking at?

R: I mean there are only 2 ways to go to exit out of this or to maintain it. One is to sell it to a company.

C: Are you interested in that?

R: Look, the biggest homebuilders in the world are in America and they’re worth 10-13 billion so how can they buy some entity which should be selling at more than that? So the only way to go like many of the unicorns you’ve seen is to go public

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C: Where would you list?

R: Probably America, UK, or Singapore

C: What sort of time frame are you looking at?

R: Maybe 2020 or 2021.

C: Give me a sense of how big you will be in 2020?

R: 85 countries, we hope – north of several billion dollars of revenue a year.

C: North of several billion dollars?

R: That’s for sure

C: What are you talking about, 10 billion, 20 billion?

R: No, that’s probably a valuation but that will be very difficult to achieve in terms of revenue and high profitability. The greatest thing for our business would be if we can achieve the sort of scale where we can be truly global, supply everywhere, and be very highly profitable.

C: What is highly profitable to you? What sort of figure are you looking at?

R: 30, 35% margin

C: And is that something you’re looking at?

R: So, think about it. We have total project revenues about 7.2. About a 3rd of that goes to construction, that’s our revenue. So you can just do the math accordingly and then we make about 30% of that, so that’s what we’re expecting from the current deals. I haven’t even got to Europe yet though, but that’ll be next week.

C: Do you worry about expanding too fast?

R: Do I worry about expanding too fast? I don’t think I’m expanding fast enough in fact.

C: Really?

R: I’m a man of instant gratification and quite frankly I need to see things done very quickly. Expediency is integral and I always say my biggest weakness which is actually my biggest strength as well, is my impatience. I like to see things in a jiffy.

C: Will you be happy just heading Revolution Precrafted? Is there something else in the pipeline you want to kick off?

R: Not at all, I don’t think this is the ultimate legacy.

C: What other things are you planning?

R: I think we’re doing something great here.

C: But what projects would interest you? Does it have to be a 100 million dollar idea or 200 million dollar idea?

R: No, it’s got to be a several billion-dollar idea for me to jump and be excited about something, and it’s not just about the math believe it or not. It’s about truly changing the way people think about something. That’s what really interests me, the challenge of that. The sheer challenge and difficulty of achieving something that is seemingly insurmountable challenges me.

C: You father is well known Philippine real estate tycoon Jose Antonio of Century Properties. You’ve joined him in the ranks to be among Forbes’ 50 richest in the Philippines. How does it feel like to create your own business, to be successful in your own right?

R: It’s obviously gratifying. I know a lot of people and friends from different countries who are of the 2nd or 3rd generation and I respect that but I respect the founders more. I mean growing a business is very impressive, but starting a successful business is the most difficult thing.

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C: So you don’t want to be seen as the 2nd generation, you want to build something in your own right, in your own right?

R: I’ve already done it, so I think that’s the point of this exercise. And look, I don’t know what you call that, insecurity. Sometimes when I interview people I actually like people who are because they always have something to prove and when you have something to prove you work harder than everyone else.

C: You have something to prove all the time?

R: To myself. Not to anyone else, but to myself.

C: So your family is in real estate, your father obviously running Century Properties. Any valuable lessons you picked up from him over the years as young boy watching him grow his business?

R: I mean I obviously thank him because my love for real estate came from him so I will never take that away from him. But the desire to do something differently, the desire to create something is truly inborn and sort of innate with me, so I always try to innovate, disrupt an industry or industries.

C: Whether it’s Paris Hilton, Lenny Kravitz or Adrien Brody, you in particular hang out with the who’s who in the celebrity world. What’s it like having friends in such high places? Is it mostly business or mostly pleasure?

R: First, I don’t just hang out with celebrities. I mean a lot of people think that but a lot of it is they’re my friends. Some of them are my very good friends or my best friends. To me work is play; to me a trip in Spain has got to be filled with meetings aside from other things. It’s all intertwined in one.

C: So you always try to find a way to turn a personal relationship into a business relationship? You’re always looking for an opportunity?

R: I always think, “Is there a deal here?”

C: So when you’re talking to Lenny Kravitz or Adrien Brody, you’re always thinking is there something I can do with them?

R: I bet you half of them are thinking the same way! So I might as well just make the first move, some of them may come to deals and some of them may not be deals and that’s really ok,

I get back to them in a couple of months or weeks when I have something formidable because I want everyone to be excited by this.

C: You’re one of the most well connected young Filipinos today. You’ve been described as someone with a magnetic personality that no one can say no to. Are you really that persuasive when it comes to closing a deal?

R: First I think I give the value proposition in a succinct and formidable manner where they can truly understand it and buy into it. I think obtaining 76 of the world’s best architects and designers is not an easy thing and I’ve been doing this prior to this, so I’ve totaled it to about 84, probably more than any human being in the world

C: So you just turn on that Robbie Antonio charm to get people to say yes to you?

R: No, I mean, I think it’s just my personality. I’m very much driven by obtaining these things

C: Do people ever say no to you?

R: Of course some people do. Very few, but some people do. Most say yes and we’d like to keep it that way

C: You’re 41 years old, born in the Philippines. You studied many years in the US, got your Economics degree there, an MBA from Stanford, spent 5 years working in the US, joined your father’s business in 2009, and then really founded Revolution Precrafted in 2015. How would you describe your leadership and your management style? What is Robbie Antonio like?

R: I’m hardcore. I have an almost West Point type of leadership, military style. In fact I love interviewing military people, people who have business backgrounds because they’re very disciplined. I wake up my team up at like 4:35 in the morning.

C: You wake them up at 4:35 in the morning?

R: Yeah, I basically Whatsapp all of them and I ask for reports and all that and I’m probably the last person they hear from in the evening.

C: Is it true you have a rule in the office where employees have to answer a text or an email within 10 minutes of getting it and accomplish the task within 24 hours?

R: Yeah, that is correct and if I don’t hear from them, I have 1 of my assistants (and I have 4) contact them to get me a response.

C: Why is speed important to you?

R: Because it’s always a race. People say it’s not a sprint, it’s a marathon, but I strongly disagree. It’s both, it’s always a sprint and then you need to be sustainable to make it a marathon.

C: And finally as one who’s won awards and really made the journey, what advice would you give other young entrepreneurs on how to build great disruptive businesses?

R: Think bold, always think big and achieve it no matter what people say. Be passionate, be obsessed, do it all. Know your rights and never, never, ever give up. Once you give up it becomes a habit and you don’t ever want that to happen. ## (News, analysis, and commentary.)

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Robbie’s Revolution Precrafted’s $1.1 Billion-Dollar PreFab Project

 

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It’s a Revolution – $300 Million Deal Inked for 1,000 PreFabs

May 17th, 2018 Comments off
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One of several ‘big deals’ that Revolution Precrafted homes is working on, see the video below.

Philippine-based unicorn startup Revolution Precrafted has sealed a $300-million exclusive deal in the Caribbean for the supply of its prefabricated units,” the firm said in a release to the Daily Business News.

The initial franchise deal with NOVO Development involves the supply of at least 1,000 units in the region that would create sales revenues of as much as $300 million. Revolution Precrafted offers exclusive tie-ups in over 195 countries that allow its partners to use its designs and units for a fee of $125,000 to $2 million, depending on the size of each country’s economy,” the firm tells MHProNews.   

Bloomberg filed this video report.

An even larger deal may be pending, per sources to MHProNews.

Do the math. These aren’t cheaper, low end housing. It’s a 300k per home price tag.  Revolution – as long-time Daily Business News readers know – specializes in ‘designer’ homes by high end architects and artists.

It is another concrete example of how Asian producers are providing products to North American, Caribbean, and Latin American nations. American factory builders, this is your wake up call.  The time for lethargy is long over. “We Provide, You Decide.” © ## (News, analysis and commentary.)

(Third-party images, and cites are provided under fair use guidelines.)

Related Reports:

Robbie’s Revolution Precrafted’s $1.1 Billion-Dollar PreFab Project

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Affordable Housing Revolt! Amazon’s Jeff Bezos Video Responds to “Breakup” Growing Monopoly, and Manufactured Housing

May 7th, 2018 Comments off

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When it comes to the affordable housing crisis, one of the nation’s hot-spots is Seattle, Washington.  Seattle is the headquarters of founder Jeff Bezos’ – the world’s richest man – ubiquitous flagship company, Amazon.

 

In the backdrop of every U.S. affordable housing story, there ought to be an appropriate consideration or inclusion of the nation’s most proven solution.  What is it?  Off-site construction produced in factory-building HUD Code manufactured homes.

Modular and other prefab housing are certainly part of the mix in several scenarios, but the low-cost-leader is clearly manufactured homes, whenever it can be used.

Who sings manufactured housing praises?  HUD Secretary Ben Carson for one, who recently named manufactured homes as a proven source of unsubsidized quality affordable housing that he called “amazing.”  While not every circumstance will allow for manufactured homes to be used, there are thousands of instances where HUD Code manufactured housing ought to be deployed. 

The Urban Institute, and the Washington Post are among several which have tipped their hats toward manufactured homes this year too (see related reports, below.)

Against that backdrop, the Daily Business News brings professionals, advocates, investors and other readers two timely videos. Each Amazon/Bezos related video complements the other, though they come from different sources and seemingly address different topics.

 

Each video sheds a unique light on conflicting – often dramatic – concerns on how to advance the affordable housing debate, and what the foundational issues are.

Affordable Housing Protesters

  • The first video is an emotionally-charged protest and counter-protest that recently occurred in Seattle. Don’t stop until you get to the end, because the first couple of minutes is largely a shout-down of one group of pro-Amazon construction workers drowning out those voices who are calling on Bezos owned Amazon to pony up more tax money, to help pay for affordable housing.
  • Once the shout-down calms, you get both sides presenting their case. The Daily Business News notes both views as interesting, but are incomplete. Properly crafted and profitable free market solutions – which include manufactured homes, and proper land-use – could resolve this issue that both parties are understandably so passionate about.
  • It should be noted how the first video dramatically reflects how Amazon is ironically wielding its muscle over the proposed Seattle tax hike. Amazon and others just got a big federal tax cut.  But would you know that based upon their line-in-the-sand response to this issue?

While we aren’t placing bets, if you step back and wonder, do you think Amazon will win this Seattle skirmish?

That is a good tee-up to the second video.  MHProNews has been spotlighting the concerns over monopolistic power from tech giants, and within manufactured housing, for some time.  Thus the second video sheds light on that issue.  Ask yourself, does Bezos directly answer the question?  But note too, that what he does say is fascinating and useful.

 

Jeff Bezos’ Surprising Response to Threats to Break Up of Giant Amazon

Jeff Bezos is being interviewed by Mathias Döpfner, the CEO of Business Insider’s parent company, Axel Springer.

To understand the trajectory of Amazon’s growth, consider this factoid.  They’ve grown from 30,000 employees 8 years ago, to over 5oo,000 employees world-wide, says Bezos.

What isn’t asked or answered? How many businesses were lost, and how many jobs with them? For example, Marketwatch points the finger at Amazon, and says that “over 125,000 retail workers who’ve been laid off over the past two yearsalone.

Bezos says several cogent things.  Among the fascinating points is this one.  Bezos says that it is prudent to scrutinize large institutions, corporate, government, universities, you name it.  Bezos says he welcomes the scrutiny.

That’s reminiscent of UMH President and CEO Sam Landy, who when a Nashville newspaper took a harsh view about one of his location, he also said they welcome media and other oversight.  Landy then explained the reason for their confidence.

One can certainly argue that Bezos is artfully dodging in this video.

But when the world’s richest man says that scrutiny is warranted, and that media has a role in that process, shouldn’t the Manufactured Housing Institute (MHI) and its string-pullers likewise welcome, promptly respond to trade media and governmental scrutiny?

A long-time Equity LifeStyle Properties (ELS) leader told MHProNews that they believe in transparency.

That transparency, oversight and accountability are absolutely necessary in manufactured housing, and in any industry or profession. We respond to our readers, and MHI should respond to the industry’s leading trade media.  But instead of responding, aren’t they ducking and arguably working to create an echo chamber that sings to all who will listen how great they are?  All without providing any real proof of results, beyond how many emails have been sent to Congress?  Or how many Facebook likes or controversial advertorials they’ve gathered?  What have any of those proven to accomplished in moving the industry’s needle?

Bezos is right on this point about the scrutiny. “It’s not personal,” says the world’s richest man. It’s a fascinating, under 5 minute video.

When the world’s wealthiest person sits down and takes an interview that asks penetrating questions, shouldn’t MHI’s leadership be willing to do the same?

In the wake of the Washington Post’s revelation last week, confirming prior MHProNews reports and analysis, hasn’t the time come for accountability and transparency?  The affordable housing crisis rages, and where are MHI’s proven results?

As a closing reminder, Warren Buffett, Jeff Bezos, and Jaime Dimon announced earlier this year that they will join forces on health-care. CNN Money said they “talk all the time.” What if those giants, or some other uber rich combo, join forces on housing?  How would that further disrupt the businesses operated by independent manufactured housing pros? “We Provide, You Decide.” © (News, analysis, and commentary.)

(Third party images, and cites are provided under fair use guidelines.)

Related Reports:

Juliet Eilperin’s Washington Post HUD Manufactured Home Program News Confirms Manufactured Housing Institute Position and Report

“Winners and Losers,” L2 Founder, Prof Scott Galloway on Monopolies

Manufactured Housing – Regulatory, Other Roadblocks and Potential Solutions, Up for Growth Research, plus Urban Institute Report Revisited

Blokable – Making “Housing As Easy as Ordering A Car”

Warren Buffett’s Role in a “Perfect Storm,” per Oxfam Research

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

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SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.