Posts Tagged ‘Potential’

Attracting and Retaining Sales Talent – Evidence and Data-Driven Potential in Manufactured Housing

October 8th, 2018 Comments off


At this moment, the potential opportunity to achieve more in manufactured housing by independents may be greater than at any time in decades. But tapping those opportunities requires an openness to new facts, evidence, and ideas.


By definition, doing more of the ‘same old, same old,’ yields more of the same. One reaps what is sown.

In business and in public discourse, mental and physical habits set in. The right habits are good, the wrong ones are self-limiting.

When competing ideas exist, some want to discuss or debate them. That’s ok.  It can even be good, when done properly. But that ought to be done based upon a genuine, healthy discussion.

Some enter into a discussion with a closed mind, trying to prove ‘their’ point. The ego gets invested. Pride sets in. Such a person is less likely to ‘change their mind’ – at least at that time – regardless of the facts or evidence.  But the discussion may still be useful to those who are observing. 

That’s human nature at work. The real geniuses are those who create the discipline of proven systems and processes that every sound business requires, and marries them with a willingness to test other ways to see if improvements can be profitably achieved.  

At the core of this is the need for objectivity combined with discipline.  

Discipline is good, but it’s enhanced by a healthy motivation.

There are great thinkers who were also doers. They found the way to motivate others to be the best version of themselves.  

The lazy, ego-invested or honest skeptics can use all kinds of methods to block healthy or even necessary change.

The point?  


An Emerging New MHVille and American Reality

A new economic reality is emerging in the U.S. Love, like, or hate his style, but President Trump is getting things done that make America a better place for small- to mid-sized businesses. Businesses are opening and expanding.  Wages are rising, as more jobs are opening.

As the economy improves, the need to retain and attract good talent will only grow. With unemployment officially at 3.7 percent, and with over 6 million job openings, people have more career and job options.


Research has proven that training – education done well – motivates workers. Good training also improves performance and retention.

When a sales pro in retail, at the factory, or in communities can learn more to earn more, they are more likely to stay. It also makes for a better workplace. 

And at the core of every marketing and sales article on MHProNews is the belief that the customer deserves to be treated honestly, ethically, and with a respect for their long-term interests.

Sellers win, when customers win. By the way, savvy customers know you have to make a profit.

In this emerging economy, the need to think in terms of mutual victories – where everyone in the mix wins – is essential. It’s a good thing, but it may require healthy changes in how business is done.

The day may come in manufactured housing when well qualified retail buyers will go to retailers or communities intending to purchase. The only question is who they will do business with.

That kind of qualified customer won’t respond well to many of the marketing and sales methods they see.

In that projected future – then and now – truly skilled, informed, disciplined sales people will be needed.



Tony Kovach doing a presentation in a packed room of industry professionals.

The time is now for forward-thinkers who want to lead this emerging trend to invest in systems that attract and retain qualified professionals who can attract and satisfy qualified buyers.

That’s what we help client firms do, and it sets us apart from the pack. That’s your weekly dose of the Monday Morning Manufactured Housing Marketing and Sales Meeting. ## (Research, news, analysis, and commentary.) 

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“Mobile Home” Case Heading to U.S. Supreme Court, Potential MH Industry Impact Looms

April 27th, 2018 Comments off

MobileHomeCaseHeadingToUSSupremeCourtMobileManufacturedHousingIndustryDailyBusinessNewsMHProNewsWiki“…there is always the possibility that a court, in a case like this, involving the construction of a federal statute, could look to our law in an effort to resolve the question before it.  And that, in turn, could lead to a misconstruction or other problematic statement by the court that could later be turned around and asserted in a case involving our [Manufactured Housing] law…” – MH Industry Attorney


The US Supreme Court granted certiorari Monday in two cases dealing with the question of whether breaking into a mobile home or other “nonpermanent or mobile structure” constitutes a burglary under the Armed Career Criminal Act (ACCA), consolidating them for oral argument,” said Jurist in a report picked up and confirmed by the Daily Business News.

The ACCA provides that people who have been convicted of “violent felonies” (including burglary) or serious drug offenses at least three times will be sentenced to a mandatory minimum of 15 years if they are found possessing or transporting a firearm,” per Jurist’s report, linked above.

The Jurist website says it is a “Legal News & Research University of Pittsburgh School of Law,” based in Pittsburgh, PA.

In a brief statement to MHProNews, Jurist said that they were not sure if the case involved was a a true mobile home or a manufactured home.  Their selection of the photo shown above was therefore not meant to suggest the kind of structure involved, as either a pre-or-post HUD code home.


Two Legal Insights of the Case, One from Within MH, One Outside Looking In

The question presented to the Supreme Court in both cases is whether “burglary of a nonpermanent or mobile structure that is adapted or used for overnight accommodation can qualify as ‘burglary’ under the Armed Career Criminal Act of 1984,” said a legal source to MHProNews that requested anonymity.  That source said, “I don’t know whether the structures in question are true mobile homes or not.”

The source is from outside of the industry, and was asked if the Manufactured Housing Institute (MHI), or other industry connected attorneys or associations had filed an amicus brief?

As of late Wednesday afternoon, the answer was “no.”

That same source said, “I also don’t know if the distinction between true mobile homes and manufactured structures is going to be germane to the Court’s consideration. However, to the extent that you can’t necessarily move a manufactured home and they don’t dissolve in the rain or anything, I would think that the fact that the Court’s considering the contours of a “nonpermanent or mobile structure” would rule out most manufactured homes. I would guess that most MH are both permanent and immobile.”

The petitions for certiorari (Stitt and Sims) should have more details about the facts of the case,” the source stated, adding, “Failing that, Court Listener should have all of the documents from the trial court (Stitt and Sims).”

An industry attorney told the Daily Business News reasons why this case could become significant to the industry, if it isn’t properly addressed.

While this case involves a criminal statute that is not directly related to the definition of “manufactured home” as set forth in the statutes governing the federal regulation of the industry, there is always the possibility that a court, in a case like this, involving the construction of a federal statute, could look to our law in an effort to resolve the question before it.  And that, in turn, could lead to a misconstruction or other problematic statement by the court that could later be turned around and asserted in a case involving our law, or, even worse, used in a way that fails to provide manufactured housing residents with the same type or degree of criminal law protections that are afforded other homeowners or residents.  The potential impact of such a discriminatory outcome — in this case – on the industry’s post-production sector, and the need for an amicus (“friend of the court”) brief addressing this issue, further illustrates the necessity of independent, national, collective representation for the industry’s post-production sector,” said Mark Weiss, J.D., President and CEO of the Manufactured Housing Association for Regulatory Reform.

The industry’s self-proclaimed post-production sector has been represented for decades by the Arlington, VA based Manufactured Housing Institute (MHI).

In a video comment to MHProNews, former MHI Chairman Nathan Smith said that the industry must be honest with itself, and admit that it had often failed to be proactive (see video below).

The question is, will MHI roll-the-dice and not issue a press release that clarifies the issues, accompanied by an amicus brief to the high court?  Or will MHI do both issue a clarifying release and file an amicus brief, and thus protect the industry from a risk that could be avoided if acted upon now?

Time will tell. “We Provide, You Decide.” © ## (News, analysis, and commentary.)

NOTICE: Exclusives from HUD, and Attendees about Secretary Carson’s comments at MHI will be part of an upcoming report. Sign up for our emailed news updates for that notice, and to stay up with all of the industry’s most popular, best and most independent fact-based converge.

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Drama, Take Three – MHC Infighting Over Potential Sale

April 20th, 2017 Comments off

A home in Briarcrest Estates. Credit: Zillow.

In the ongoing saga of Laconia, New Hampshire – based Briarcrest Estates, both the tempers, and stakes, are higher than ever.

According to the Laconia Daily Sun, Briarcrest co-op board members Joe McCarthy, Don Vachon and John Drouin have resigned from the six-member board, after they came under fire over a proposal to sell the community to Hometown America Corporation.

A special meeting has been called for April 24 to fill the vacancies, and another meeting has been set for May 20 to consider selling the community.

As the Daily Business News covered here, the Briarcrest story dates back to July 2013, when community owners Mark and Ruth Mooney tentatively agreed to sell the Briarcrest Estates to Hometown America for $10 million. In compliance with state law, the terms of the transaction were disclosed to the tenants, who had 60 days to make a counteroffer by presenting a purchase-and-sales agreement. The law requires the community owner to bargain in good faith with the residents or their organization.

Residents of Briarcrest Estates then formed The Lakemont Cooperative Inc. and, with assistance from ROC-USA and the New Hampshire Community Loan Fund, matched the offer from Hometown America Corporation.

After initial resistance, Mark and Ruth Mooney agreed to sell the 183 acre, 241 home site community to the cooperative, which has owned and managed it since April 2014.


Credit: Google.

Fast forward to January 2017, when things changed. That change came in the form of a offer to buy Briarcrest Estates.

It was from Hometown America.

It’s an unsolicited offer, period. A fire-from-the hip” proposal, said Vachon at the time.

The Hometown America deal reportedly included retiring the outstanding balances on a $8 million loan from TD Bank and $2 million loan from the New Hampshire Community Loan Fund as well as covering the prepayment penalty of $873,000 on the bank loan, closing costs and real estate transfer taxes associated with the transaction.

For some residents, the timing was “convenient.”

Although the board has claimed the offer was not solicited, the letter from Hometown America Corporation outlining its terms begins ‘per our discussions,’ indicating that board members have been communicating with Hometown America for some time,” said Katherine Carlson, who also was among the first officers of the cooperative.


Credit: Briarcrest Estates.

Residents in the community say that it has become a neighbor-versus-neighbor battle, with one faction wanting to sell the community, and the other wanting it to remain a cooperative.

It’s just been ridiculous,” said McCarthy’s wife, Carrie, who said her husband and the other board members were unfairly targeted for suggesting cooperative members consider an unsolicited purchase offer.

There are a small number of people in this park [sic] who are so toxic,” said McCarthy.

All they are trying to do is stop the vote. It’s not all wonderful here in the co-op. People fight and argue. It’s like something you’d see on TV.”

Resident Louise Rosand, who is in favor of remaining a co-op, says that the ability to avoid rent hikes and keep control of the community are both critical. She also feels that the three board members who resigned were not completely honest about the situation with Hometown America.

They went behind our backs,” Rosand said. “There is no financial reason to sell. We are in good standing. We have extra money to put away. The bank loves us. The park has been running smoothly.

It’s kind of like a group against group. Your neighbor could be for or against. I live in a little section where there are four of us who are not for the sale, but if you go down the street you may find somebody who is for the sale. But you don’t go in your backyard and yell. You wave at everybody who goes by.”


ROC USA Commentary

An unrelated ROC USA community. Credit: ROC USA.

The ROC-NH program of the New Hampshire Community Loan Fund has helped convert nearly all of that state’s resident-owned communities, now numbering over a hundred. ROC-NH Director Tara Reardon told MHProNews it often takes time for a new cooperative to develop leaders and grow into what will become that community’s personality.

We’re confident that, if the process is transparent, the residents at Briarcrest will make the right decision for their neighbors’ and their own futures,” said Reardon.


Mike Bullard. Credit: Linkedin.

ROC Members are empowered to make decisions for themselves and their communities. Democracy, as they say, isn’t always pretty, I think we can agree in the wake of last year’s elections, that’s a fact,” said Mike Bullard, ROC USA Communications and Marketing Manager, in an email to MHProNews.

But making a tough decision, or even a bad decision is better than having no choice at all.” ##


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RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.

Do Potential HUD Program Cuts Mean Opportunity for Manufactured Housing?

April 5th, 2017 Comments off

DoPotentialHUDProgramCutsMeanOpportunityforManufacturedHousing-postedtothedailybusinessnewsmhpronewsmhlivingnewsAs the Trump Administration continues to move forward with making government more efficient, a number of proposed cuts, including funding to National Public Radio (NPR) and the Corporation for Public Broadcasting (CPB), a very clear message is being sent: Serve the public interest in an efficient, businesslike and honest manner.

Interestingly, an area that could be potentially impacted is one that’s of great interest to the manufactured housing industry: the U.S. Department of Housing and Urban Development (HUD).

And, that impact could be significant.

The full story is on MHLivingNews, linked here. ##


(Image credits are as shown above.)



RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews

Potential Rent Control for Manufactured Home Communities

March 29th, 2017 Comments off

A resident in front of her home at Corona La Linda Mobile Home Park. Credit: Press Enterprise.

Officials in Corona, California, say that they may pursue voluntary rent control measures for manufactured home communities, in an effort to help low income and elderly residents who face rent hikes of up to 30 percent over the next two years.

According to the Press Enterprise, the Corona City Council is expected to have a study session on the matter on April 26. Individual council members tried for a year to find a compromise between those living at Corona La Linda Mobile Home Park, where most residents are low-income Latinos, and Kort & Scott Financial Group in Anaheim, which bought the community in June 2015.

We are reluctant to enact rent control, but unless they can find a solution, they may enact a ‘worst-case scenario’ plan, which was adopted by Modesto, a city in central California, in 2007,” said Councilman Eugene Montanez.

The plan involved passing rent control for manufactured home communities that don’t voluntarily agree to lower rent increases.

Right now, in my mind, everything is on the table,” said Montanez.

The issue between residents of Corona La Linda and Kort & Scott Financial Group stems from the latter raising monthly space rents from $650 to $779, a 20 percent increase last year, and plans to raise rent by an additional $79, or 10 percent, this summer and then at least 5 percent each year.

Corona, shaded in red. Credit: Google.

With the issue, and others like it, state legislation was introduced last month to repeal the 1995 Costa-Hawkins Rental Housing Act, which limits cities’ rent control, potentially opening the door for aggressive practices that could displace residents.

Tenants Together, a San Francisco based statewide renters’ rights group, says that it has received reports that landlords and real estate speculators all over the state are charging 10 to 50 percent more than going rates.

That amounts to eviction notices for those who aren’t wealthy,” said attorney Dean Preston, Tenants Together executive director.

These rent increases drive folks out of their homes and, often, out of their communities.

As the Daily Business News and ManufacturedHomeLivingNews have reported, manufactured housing presents a potential solution to the housing crisis in California and throughout the U.S. with quality homes at a lower cost that meet stringent federal standards. For more on the impacts of rent control, including California’s Measure V and its impact on communities, click here. ##


(Image credits are as shown above.)



RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.