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Useful Manufactured Housing Institute Provided Info, MHI M.O. Revealed

January 11th, 2019 Comments off

 

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Imagine a system methodology or modus operandi (M.O.) that win, lose, or a even a so-so outcome was still rewarded. Hold that thought for later.

 

Next, let’s turn to the Manufactured Housing Institute’s latest ‘news’ update to their members.

Using the ‘wheat and chaff’ approach to analysis, MHI provided two fairly useful downloads, linked 116th Congress leadership linked here and what federal agencies are impacted by the federal shutdown, linked here.

Those downloadable MHI fact-sheets open with objective facts – which can be useful in a variety of ways.  Both MHI fact sheets close with some a type of self-promotion of MHI, arguably designed to position themselves favorably with their readers. Understandable. It should be noted that as was reported by MHProNews last year, some of these ‘MHI reports‘ are purchased by MHI from third-parties, and MHI ads some tailored items to make it more useful to themselves.

 

What’s Missing from the Latest MHI ‘News Update?’

Entirely missing from MHI’s January 9.2019 report is the fact that manufactured housing shipments have declined.  See the screen capture/graphic from their email, below.

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“Thank you” and “Thanks” are among the most common comments from MHI and other industry members for fact checks and analysis like this. Readership has skyrocketed since we ramped up the analysis of MHI information, in an effort to hold them accountable for their performance.

 

MHI will have to address that in their monthly shipments report, but based upon experience and some early clues we are obtaining, that is likely to be dry.

Update, since this article was first drafted, that economic shipment data report has come out…and is dry.  More on that below too, but first, back to their 1.9.2019 emailed ‘news.’

MHI has a photo of Leslie Gooch, with a ranking Democrat. It extolled how they have relationships on both sides of the political aisle. That is something that every trade organization seeks to do, so it is nothing special.

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MHI talks about the Duty to Serve, and financing issues.  

 

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Then, MHI promotes their networking and educational events. These are profit centers for MHI, as a look at the latest Form 990 reveals.

So what does even a brief look at their email reveal? 

1)    What the latest shipments data, and the trend for the last three months reveals, is that manufactured home production is down. During an affordable housing crisis, this has to be a serious red flag.  It is embarrassing to MHI, if they claim to care about the industry. Here is their version of the latest shipment data.  Note that there are no explanations made of why this is occurring, after years of hyping the industry about their promotional efforts.

 

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This is what MHI is arguably trying to get away from. If they claim they have so much clout, if they claim they have reached millions and millions of potential buyers, then why are shipments going backwards? Who is held accountable for their failure to deliver as promised?

2)    If MHI’s lobbying, education, and promotion were as good as they claim, then the shipment and production data reveals that their efforts are not bearing any positive fruit. One must ask, who does that benefit? Which companies that are MHI members ‘win’ if other MHI member or non-member industry companies lose?

3)    In the light of this analysis and fact check, what is apparent is that MHI has ignored the single most important topic for the day to day needs of the manufactured home industry. Namely, the numbers of new homes and sales. Everything else is arguably feel good, razzle dazzle, made to make them look important to those who are too busy to analyze these trends for themselves.  This is arguably one of several reasons MHProNews is the runaway #1 trade media: who else among industry trade media is telling readers, investors, and advocates like it is?  For example, see the linked textbox/image report below. Compare that to MHI’s. See which one is more useful to you as a professional or investor.

 

Manufactured Home Production Decline Accelerates in November 2018

 

Oligarchs and Buffett’s Buffet?

MHI insiders have made it clear that the networking portion of the events are pleasant. Being part of an educational panel is a status symbol. Getting an MHI award is seen that way by many too. Let’s look at those in reverse order. 

A1) MHI awards are arguably disguised marketing for MHI. Companies that win an MHI award, often pay for a press release to make it clear that they won that MHI award. The award is mentioned on websites. So, for the fairly low cost of a trophy or plaque, for as long as the ‘winner’ of an MHI award uses that in their marketing, MHI gets ongoing adverting as a result. Awards are thus a cheap marketing investment by MHI, with long term returns. 

A2) Furthermore, to someone who checks into the realties behind the MHI puffed up image, discovers facts like the ones shown below. 

 

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B1) The networking is pleasant and has some value. But it is also become known as the oligarchs and Buffett Buffet. Big inside companies that want to acquire smaller firms often do that cultivation at those networking events. So, smaller firms are arguably paying for the right to becoming a meal for a larger firm.  Given the Buffett ‘value’ purchase mantra, the purported reason that the industry isn’t growing is as it could is because that keeps values of properties and businesses lower. So are MHI meetings thus Buffett’s buffet?

 

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Satirical MHI logos are provided under fair use guidelines.

Manufactured Housing Institute Housing Alert, Affordable Housing Crisis, MHI’s #NettlesomeThings Response

The Bottom Line?  The MHI MO?

When it comes to MHI – and their allies – news, arguably caveat emptor applies. Let the buyer beware. A mix of facts, head fakes, and razzle dazzle red herrings may await.

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There’s more in the related reports, linked following the bylines, offers, and disclosures.

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Ask yourself. Do these Marty Lavin dictums apply in this case?

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A new national association is taking shape, former MHI members who left their group in disgust.  Another new one is said to be forming.  The Manufactured Housing Association for Regulatory Reform is also formed from ex-MHI professionals. That’s reality.  And that is this afternoon’s “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

New Era in National U.S. Manufactured Home Community Representation Underway?

Independent National Manufactured Housing Post-Production Association Takes Major Step

Production Decline Continues in November 2018

Comparing Conventional Housing Data for November 2018, to Manufactured Housing Industry Data, Nov 2018

Still relevant, 1 year later is the fact check below.

‘We Want Your Money’ – 2018 MHI Membership, Infographic Fact Check

 

 

 

 

 

Northpoint’s nearly 900 Million Portfolio Being Acquired by Canadian Laurentian Bank

June 7th, 2017 Comments off

BanqueLaurentieneeNorthPointCommercialFinance900MDealManufacturdHousingDailyBusinessNewsFollowing five consecutive years of robust growth and the development of an impressive customer base throughout North America, Northpoint Commercial Finance has recently announced that they are to be acquired by LBC Capital, a subsidiary of Laurentian Bank of Canada,” the company tells MHProNews

The transaction is expected to close before the end of 2017 fiscal year, subject to customary closing conditions, including applicable regulatory notifications and approvals,” a source speaking on behalf of Northpoint stated.

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Jeff Collins EVP Operations. Northpoint Commercial Finance, Manufactured Housing Floorplan Lender.

Jeff Collins, Executive Vice President of Operations, stated, “Our acquisition by LBC Capital is a natural and anticipated part of our evolution as an organization. We were founded in 2012 via private equity, and experienced significant growth over the last five years requiring access to highly reliable capital. Laurentian Bank, in business for over 170 years, is expected to provide us the stability needed to continue our expansion.”

Dan Radley, President and CEO of Northpoint, said, “We’re eager to work with the entrepreneurial team at LBC

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Dan Radley CEO. President Northpoint Commercial Finance, Manufactured Home Industry Wholesale, Floorplan, Commercial Lending.

Capital, who we align very well with culturally. They are truly excited about our business and committed to the continuation of our value proposition, which includes a passion for customers, speed in execution, and a highly personalized approach to lending.”

RV Pro reported that, “Laurentian Bank of Canada announced the planned acquisition of Northpoint Commercial Finance, which is among the leading U.S. and Canadian inventory finance lenders with a portfolio of approximately $892 millionLaurentian plans to finance the acquisition through a $167 million subscription receipts equity financing and existing balance sheet liquidity.”

As many Daily Business News readers know, Northpoint has extensive numbers of businesses in manufactured housing that utilize their services.  Part of their press release to MHProNews read in part as follows:

About Northpoint Commercial Finance

Northpoint Commercial Finance, with offices in Alpharetta, GA, and Burlington, ON, combines experience with advanced technologies, fresh ideas, streamlined processes, and a customer focus formed specifically for the varied needs and goals of each business. Northpoint’s inventory finance offerings drive sales, enhance cash flow, and improve profitability for both manufacturer and dealers.

Additional details of the Northpoint deal are available at this link here.

More information about Northpoint and their offerings is available at www.northpointcf.com. ##

(Image credits are as shown above.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News on MHProNews.com

 

The Quarry House – This PreFab Home, Set in a Day

September 9th, 2016 Comments off

quarry-street-house-by-marina-rubina-creditinhabitat-posteddailybusinessnews-mhpronews-1Dezeen’s Lucy Wang, writing in Inhabitat spotlights a home in Princeton, New Jersey that has turned 5, which was set in a day, built in plant in a month and was completed in 1/3 the time of conventional construction.

The Quarry House was designed by a local architect, Marina Rubina, with LEED Gold standards in mind.

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LEED refers to Leadership in Energy and Environmental Design, and to hit the Gold standard requires 60–79 points, which the LEED 2009 performance credit system aims to allocate points “based on the potential environmental impacts and human benefits of each credit,” says Wikipedia.

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The 2000 square foot home boasts, says Wang, featured “Off-site prefabrication [which] helped minimize construction waste and ensure an airtight energy-efficient envelope.”

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The Taiwan based Wang adds, “A high-efficiency HVAC system, long cantilevered roofs, and solar shading reduce cooling costs, while large glazed openings let in natural light to minimize reliance on artificial lighting.” ##

(Photo credits, Inhabitat)

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L. A. ‘Tony’ Kovach is the publisher of MHProNews.com and MHLivingNews.com.

Submitted by L. A. “Tony” Kovach for the Daily Business News, MHProNews.