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Ford’s Big Lead Dog, Teaches Manufactured Housing, Legal Q&A

March 20th, 2019 No comments

 

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If you’re not the lead dog, the scenery never changes,” said the Ford Motor Company on their Big [Lead] Dog commercial’s YouTube page.

 

Ford’s Big Lead Dog commercial comes in two lengths on YouTube.  One has had over 8.5 million views as of this date. That number is nearly equal to the total number of every pre-and-post HUD Code manufactured home in the U.S.

 

 

That 8.5 million views is above and beyond the tens of millions who’ve seen their videos on cable, satellite, steaming or broadcast TV.

 

 

MHProNews isn’t advocating a traditional TV campaign, not now anyway. The point here is more subtle.

Ford sponsored the Verge’s home of the future modular building videos too. They’ve collectively been viewed by millions.

 

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Ford sponsored these videos on modular home building. They’ve had millions of views collectively. Which begs the question. Berkshire Hathaway can afford the best of everything for their business units. Why aren’t they doing all that it takes to do videos, education, and marketing that actually works?

 

Clearly, when it comes to marketing Ford gets it. Compared to Clayton Homes, or the Manufactured Housing Institute (MHI) ‘story telling’ and ‘image building’ videos, one could argue that the later two don’t.  MHI made an outrageous – and at best misleading if not arguably false claim last fall – that their marketing reached some 84 million Americans.  If so, then why were there so few sales in 2018?

 

MHI1085mediaplacementAudience84MillionMHIVideoStillMHILogoDailyBusinessNewsMHProNews

Warren Buffett was right about good but unfriendly journalists asking the questions and doing the reports that others have not.

But despite the various prior failures, flubs, fumbles, and – apparent public yawns for Clayton’s latest campaign – they remain ‘the big dog’ in manufactured housing Why?  Is there something else at play here that is more subtle?

 

 

A Relevant Segue

An attorney tracking and otherwise motivated by the Cavco Industries (CVCO) issues called the Daily Business News on MHProNews this afternoon.  He called to ask questions, hear some input, and to say “thank you” and “well done” for the recent reports on the various types of purported market manipulation – past and current – in manufactured housing. That attorney – along with other ‘suits’ or lawyers engaged in Cavco and other “investigations” underway in MHVille – have found the reports, fact checks, and analysis here on the Daily Business News on MHProNewsto be useful.”

Some are among the new sign-ups for the emailed headline news that are delivered twice weekly to thousands of industry professionals.

 

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.  

 

That’s mentioned for this reason. The normal logic of business doesn’t always apply to Warren Buffett’s Omaha based Berkshire Hathaway. For example, why doesn’t Buffett – who certainly understands synergy – not use the Berkshire Hathaway Media Group to do a periodic series on manufactured housing facts vs. myths or outdated notions?

Kevin Clayton obliquely explains that when he said on the video on the page linked here that “Warren” would be okay if Clayton lost money for five years, as long as the Moat was expanding. The normal logic doesn’t apply.

 

 

Through the Looking Glass, Darkly

MHProNews doesn’t claim to know every detail about what’s said and done in Knoxville at Clayton, 21st, or Vanderbilt Mortgage and Finance (VMF). We don’t. That obvious disclaimer noted, we do get some tips and insights from sources at and/or connected to Knoxville and Arlington. There has also been some apparent ‘false flag’ or test ‘fake tips’ too from the Omaha-Knoxville-Arlington axis. Thankfully, we haven’t yet bitten on a fake tip. But if we do, just recall that it was mentioned here first. We strive to verify claims and check claims against other sources.

 

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The point, with respect to the Ford commercial and Berkshire, Clayton, or MHI’s action (or inaction) on education and marketing is this. They don’t have to perform in the same way as most businesses want. They are learning from each ad, each campaign, and every test. Plus, they get to posture for the industry, and some pros buy that posturing. Our publisher has frankly ly admitted he bought into the posturing for a time too.

There is sincerely reported news that is inaccurate, as Robert Robotti told his colleagues in the investment world. That’s an important point. But it needs to be turned inward toward Manufactured Housing.  ICYMI earlier today, click the linked text-image box below.

 

“Out-Performing the Market” Robert Robotti, Value Investing, and Manufactured Housing

 

The HUD Code industry gets a steady diet of misleading, fake, or otherwise inaccurate reports. The public likewise gets a steady drone of problematic reporting that drowns out much of the truth about manufactured housing. That may sound far fetched, but only for those who won’t dig deeper.

 

AllTruthPassesThrough3stagesFirstRidiculed2ndViolentlyOpposed3rdAcceptedAsSelfEvidentManufacturedHousingIndustryDailyBuinessNewsMHProNews

 

Some 22 million Americans that live in pre-HUD Code mobile homes, and post code Manufactured Homes know that their homes do the job for them. It’s the most proven kind of permanent affordable housing in modern U.S. history. It’s the truth hiding in plain sight.

 

2018DataShareofHousingMarketManufacturedHousingInfographicDailyBusinessNewsMHProNews612

 

As Skyline’s Terry Decio once said, ‘I’m tired of being the best kept secret. I’m ready to help house Americans.’ That’s logical. But normal business logic demonstrably doesn’t work in the topsy-turvy world of manufactured housing, where some players want to consolidate ever bigger portions of the industry.  That’s accomplished by keeping industry sales low, which depresses the value of other businesses.  It’s value investing, via arguable market manipulation methods.

 

The Facts and Stats That Industry Pros Tell Us

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Over 4000 hits in under 1 day on the Tunica Show “Fix the Manufactured Housing Tricks’ event. There were over 17,000 hits on the latest Clayton #MHM report in just 5 days. Beyond direct contacts from industry members, site traffic speaks volumes. MHMarketingSalesManagement is the original name for the site, and is at this time the biggest URL in traffic, but other URLs are getting their own traffic on the same content. Rephrased, the totals are higher than what is shown above. Industry pros are tired of the manipulation, and the signs are that they are ready to start the process for curing what ails the industry.

 

To Fix the Manufactured Housing industry Tricks, plan on attending the special discussion and pre-organizational meeting for a pro-growth post-production trade association on the afternoon of March 28th, immediately following the Tunica Show. Be there, it will be historic.  Make sure you are signed up for our emails, the Fix MH Industry Trick$ event updates will come via that MHProNews email list

 

Fix MH Industry Trick$ – Special Meeting at Tunica Show

 

In closing, let’s note that when it comes to industry trade media we are different. Perhaps that difference is what has made and kept us the Big Lead Dog in MHVille?  Thanks for making and keeping us #1. That’s tonight’s MH “Industry News, Tips, and Views That Pros Can Use” © where “We Provide, You Decide.” © (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

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2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

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MHARR Releases Study Recommending Independent Collective Representation for Post-Production Sector

 

 

 

 

 

 

 

 

Federalist’s Harsanyi Argues Senator “Elizabeth Warren’s Plan to Break Up Big Tech Would Be Bad for America”

March 18th, 2019 No comments

 

FederalistsHarsanyiArguesSenatorElizabethWarrensPlanBreakupBigTechWouldBeBadForAmericaDailyBusinessNewsMHProNews600

The debate over the breakup of big mega-powerful corporations is heating up. In the American Republic, a healthy exercise of thoughtful free speech is a good thing.

 

 

Many of those discussions start with a call to break up Big Tech, which voices on both sides of the left-right political aisle have been calling for with an increasing sense of urgency. Google, and Facebook certainly have a direct impact on manufactured housing every minute of every day, given their dominating presence online.  Other tech giants, like Amazon, Apple, Netflix or Microsoft have their own impacts on specific sectors, but broader ones too.

 

Given the ripple effect in an economy, the loss of mom-and-pop, start ups, or other smaller-to-mid sized  businesses to monopolistic forces obviously impact owners, workers, and others that could be your customers or investors.

 

MHProNews has made no secret of the fact that we support the true break up of the FAANG brands, Berkshire Hathaway and Microsoft under antitrust law.  While disagreeing with several of Senator Elizabeth Warren’s policy stances as bad for business and the nation, on the specific topic of antitrust – there is more common ground.

 

MHLivingNews has looked in depth at a speech by Senator Warren to the Open Markets group, in the article linked below.

 

MHProNews in a Masthead column painted a picture of how factory-built housing industry Democrats may see value in supporting Warren over more openly socialistic candidates in that party. That column clearly says our historic support for President Trump’s pro-growth agenda.  That article is linked below.

 

With that tee up, we now present another perspective on the hot topic by David Harsanyi, who “is a senior editor at The Federalist and the author of the forthcoming “First Freedom: A Ride through America’s Enduring History With the Gun, From the Revolution to Today,” says the Heritage Foundation’s Daily Signal.  What follows is his unedited commentary.

 

DailySignalWhyElizabethWarrensPlanBreakupBigTechWouldBeBadForAmericaDavidHarsanyiFederalistEditorDailyBusinessNewsMHpronews

Presidential hopeful Sen. Elizabeth Warren, D-Mass., has a new plan to break up Big Tech companies.

The proposal entails appointing a bunch of regulators to undo mergers that her administration would deem anti-competitive. Warren’s plan would classify any company that runs a marketplace and makes more than $25 billion a year as a “platform utility” and prohibit them from selling their own products.

Considering the prevalent knee-jerk loathing of Big Tech and capitalism in general, it’s likely to be a popular idea. Many conservatives, angered at social media platforms, will also find the notion of breaking up these companies agreeable. But there are number of good economic and idealistic reasons to oppose Warren’s plan.

For starters, Warren’s plan would not only strip the incentive for big companies to invest in growth and innovation; it would inhibit small business innovation, as well.

It’s true that Big Tech frequently swallows enterprises to eliminate competition. Yet many times smaller tech firms don’t have access to capital that allows them to bring big ideas to fruition, or they simply can’t take the risk. Big corporations can do both.

I look forward to the day that market forces, rather than meddling politicians with aversions to the profit motive, smash Apple for good. But does anyone believe a gaggle of technocratic political appointees are going to do a better job of allocating investments?

“Twenty-five years ago,” Warren writes, “Facebook, Google, and Amazon didn’t exist. Now they are among the most valuable and well-known companies in the world. It’s a great story—but also one that highlights why the government must break up monopolies and promote competitive markets.”

The fact that Facebook, Google, and Amazon didn’t even exist 25 years ago tells us the exact opposite. It highlights how quickly innovative ideas can transform the marketplace in an era of relative deregulation. I’d tell you to ask the executives at Woolworth’s or Blockbuster—and soon AOL, MySpace, and Sears—but there aren’t any.

Apple or Amazon were early adapters of the market’s new realities. Now, some of their businesses are forced to compete with other giants like Walmart or Samsung. This has been beneficial for consumers.

Now, if Twitter and Facebook want to stay on top, they probably should stop antagonizing half of their marketplace. Then again, in 25 years, it’s quite likely that a bunch of new platforms will overtake both, no matter what they do.

That hasn’t stopped Warren from acting as if tech companies like Google are the new Standard Oil.

“I want a government that makes sure everybody—even the biggest and most powerful companies in America—plays by the rules,” Warren claims. This misleading turn of phrase has become standard on the left, which often acts as if companies are breaking the law or using “loopholes” when they fail to adhere to the imaginary regulations.

Tech companies aren’t breaking any rules by ignoring Warren’s fictitious strictures. We already have a place to adjudicate the usefulness of mergers, and it’s called the Justice Department. They already do a terrible job without any more help.

And if the Justice Department is susceptible to partisan pressure—Democrats are now arguing that President Donald Trump ordered it to block the Time Warner/AT&T merger—surely a second regulatory body based on capricious progressive concepts of the common good would likewise be ripe for abuse.

A number of voters, regrettably, seem to believe that increasing regulatory oversight helps alleviate the destructive relationship between government and business.

Yet, by giving politically motivated regulators expansive powers to dictate how and when companies can grow, Warren would not only imbue government with more power to pick winners and losers, she would further incentivize CEOs to placate government officials and politicians rather than do what’s best for their companies and consumers.

It would be a lot more productive if we left markets to compete and instead broke up government power.

“Curious why I think FB has too much power?” Warren recently asked on Twitter after Facebook took down some of her ads. “Let’s start with their ability to shut down a debate over whether FB has too much power. Thanks for restoring my posts. But I want a social media marketplace that isn’t dominated by a single censor.”

A person doesn’t need to be exceptionally perceptive to notice that Warren’s grievance regarding a “single censor” shutting down debate on social media is weakened by the fact that she went to a competing social media platform to perpetuate the debate.

Nor did it take much work to find out that virtually every major news site had thoroughly covered her plan to break up Big Tech.

Her own tweet debunks the notion that a sole social media site can dominate news coverage or a national debate. Taking Instagram away from Facebook would do nothing to induce the social media giant to embrace truly open debate.

However, forcing a private entity to run ads that call for its own destruction is an unambiguous attack on free expression.

In the end, Facebook contends that it removed Warren’s ads because they violated company rules against use of its corporate logo. “In the interest of allowing robust debate, we are restoring the ads,” the company explained.

That makes the tech giant a far more robust space for free expression than your average news channel. And as sure as state intervention into TV news “fairness” would backfire so, too, will opening the door to Big Tech intervention. ##

 

The original article is posted at this link here.  It stands in contrast with voices like Professor Scott Galloway, of NY Stern, who said the following.

 

Note that the Daily Signal is the journalistic arm of the Heritage Foundation, which boasts that President Donald J. Trump has already begun to implement about 60 percent of its policy proposals.  So it is a force to be reckoned with.

In a posted reply to the above, our MHProNews publisher L. A. ‘Tony’ Kovach said as follows.

LATonyKovachMHLivingnewsMHProNewsPHotoEditorially, we’d disagree with Senator Warren on several topics, but on the issue of the growing power of big tech or other monopolies, there may be an opportunity to forge a significant degree of left-center-right consensus.

“American history has long had a streak of antitrust and anti-monopoly.  Those tea bags that got tossed into Boston Harbor in 1773 were both taxed by the Brits and were a crown-sanctioned monopoly – the East India Company at its peak operated much like a government of its own in India. “In his speech to the House of Commons in July 1833, Lord Macaulay explained that since the beginning, the East India company had always been involved in both trade and politics, just as its French and Dutch counterparts had been,” perWikipedia.

This questions of the intersection of big business and ideally limited government isn’t as black and white an issue as many others that divide the left and right.  But the rationale to break up big tech shouldn’t be limited to just FAANG companies. Berkshire Hathaway, and Microsoft ought to be part of that breakup call too. #DeFaangBM #OpenMarkets. In our industry, we see the harm that is…routinely being done to independents.  The time to break these giants up is now, just as those rebels saw the need to toss the tea into Boston Harbor.”

 

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Other perspectives on the topic of the value of breaking up monopolistic companies – including, but not limited to Berkshire Hathaway – are welcomed.

 

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A closer look at American history reveals a long-standing struggle between big money powers that used their influence over government to in turn influence the marketplace. That occurred in the railroads, oil, banking, and more.

That’s this morning’s “News through the lens of manufactured homes, and factory-built housing” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

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2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

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Warren Buffet’s Quotable Quotes on Business, Institutions, Behavior, and News Reporting

Positive, Uplifting Third-Party Reports Favor Modern Manufactured Housing, So What’s Going Wrong?

 

 

 

 

 

 

 

Can Close Reading of Facts Bring Left & Right Together for MHVille, Nation?

February 3rd, 2019 Comments off

 

BrightIdeaLightBulbSenatorElizabethWarrenPotusDonaldTrumpCloseReadingFactsBringLEftRightTogetherforMHVilleNation

Among the featured reports below is a surprising look at possible points of agreement between Senator Elizabeth Warren – a 2020 Democratic Presidential hopeful – and President Donald J. Trump (GOP).

 

If so, it’s arguably a big plus for our industry, consumers, and nation.  See that on What’s New on MHLivingNews.

There are several reports connected to Clayton Homes, 21st Mortgage, and a bold new effort alleged by numerous sources of Clayton trying to rig the marketplace.  Names are named, facts are cited.  Clayton has not yet denied it. It’s hot.

There is also developments on past and new issues regarding 21st, wholesale and other practices. See that report, further below.

There’s a new infographic packed report.  It spotlights at-a-glance housing data, including manufactured home insights.

Then there are exclusive insights on NPR, PBS, and the dark money behind them, which for whatever reasons periodically target manufactured housing.

On the Masthead is a look at why no one can truly understand the macro-picture of modern manufactured homes – including why we are still at historically low production levels – without understanding Warren Buffett’s concept of the strategic, economic moat.

There are new reports last week about Cavco, their controversy – and legal maneuvers – at play there.  There are surprisingly useful comments from George Soros, see that report too.

New reports from HUD Secretary Ben Carson and other HUD related issues are likewise linked below.

Fannie Mae and manufactured housing, political, economic, market news, and much more follow.

With no further adieu, here are the headlines from the week that was January 27, 2019 to February 3, 2019.

 

What’s New on MHLivingNews

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Who Will Act? Will Senator Elizabeth Warren, and/or the Trump Administration Act to Restore Open Markets, Thereby Supporting Affordable Manufactured Homes?

 

What’s New on the Masthead

TheMastheadCommentaryLATonyKovachMHProNews

Warren Buffett’s Moat, Understanding Manufactured Housing Requires Grasping Strategic Economic Moats

 

 

What’s New on the Daily Business News on MHProNews

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Saturday 2.2.2019

·        New 2019 U.S. Housing Infographic with Manufactured Home Data Points

New 2019 U.S. Housing Infographic with Manufactured Home Data Points

Friday 2.1.2019

·        HUD Secretary Ben Carson Touts 2018 Accomplishments, Highlights

HUD Secretary Ben Carson Touts 2018 Accomplishments, Highlights

·        “Throwback,” BLS Reports New Records, Plus Manufactured Housing Market Update$

·        “Mobile Home Militia,” Retail/Production Sources, Sound Alarm Against Clayton Homes, CMH, New “Anti-Competitive Practices” Allegation

“Mobile Home Militia,” Retail/Production Sources, Sound Alarm Against Clayton Homes, CMH, New “Anti-Competitive Practices” Allegation

·        Latest New Residential Home Sales Data from HUD and U.S. Census Bureau

 

 

Thursday 1.31.2019

·        President Trump Considering Herman Cain for Fed, Manufactured Housing Stock Update$

·        CFPB and 21st, Second Shoe Drops? Flooring w/21st Mortgage Corp? Insider Tips

CFPB and 21st, Second Shoe Drops? Flooring w/21st Mortgage Corp? Insider Tips

·        Independent Clayton Retailers – Insiders, High Cost of Going Along to Get Along?

Independent Clayton Retailers – Insiders, High Cost of Going Along to Get Along?

·        Market Manipulation, What Does the Law Say?

Market Manipulation, What Does the Law Say?

 

Wednesday 1.30.2019

·        US Economy “in a Good Place” Fed Chair Jerome Powell, Stocks Soar, Manufactured Housing Stock Updates

·        Remember-Anything You, Richard ‘Dick’ Jennison, Kevin Clayton, Tim Williams, or Anyone Says Publicly at Louisville Show May Be Recorded by Audio, Video – Legal Details

·        NPR Targets Manufactured Home Communities, Including Sun, RV Horizons, Frank Rolfe, Buffett-Berkshire Hathaway Related Details

NPR Targets Manufactured Home Communities, Including Sun, RV Horizons, Frank Rolfe, Buffett-Berkshire Hathaway Related Details

·        Biggest Employers Video, Map By State, Where Clayton Homes Parent Berkshire Hathaway Ranks

 

Tuesday 1.29.2019

 

·        PBS & NPR Reporting on Manufactured Housing News, Pulling Back the Veil

PBS & NPR Reporting on Manufactured Housing News, Pulling Back the Veil

·        Howard Schultz, Potential Independent Presidential Candidate, Former Starbucks CEO, Blasts AOC, Senators Warren & Harris Plans, Plus MH Market Updates

·        Chinese PreFab Housing In U.S., Reasons George Soros’ Davos Remarks on China’s Threat Important to MHVille

Chinese PreFab Housing In U.S., Reasons George Soros’ Davos Remarks on China’s Threat Important to MHVille

·        Cavco Industries New Board Member, Susan L. Blount – Corporate, Manufactured Home Industry Insights on Pick, Timing

 

Monday 1.28.2019

 

·        White Paper on Digital Media, Details, Trends, Marketing Insights for Manufactured Housing

White Paper on Digital Media, Details, Trends, Marketing Insights for Manufactured Housing

·        Former Starbucks CEO Howard Schultz hires ex-Obama aide for Communications, Does Independent Run Hurt Dems or POTUS Trump More? Plus MH Market Updates

·        Cavco Industries (CVCO) Class Action Suit

Cavco Industries (CVCO) Class Action Suit

·        Positive, Uplifting Third-Party Reports Favor Modern Manufactured Housing, So What’s Going Wrong?

Positive, Uplifting Third-Party Reports Favor Modern Manufactured Housing, So What’s Going Wrong?

 

Sunday 1.27.2019

·        Bonuses, Bonuses! Manufactured Housing Struggles During Affordable Housing Crisis, While Top MHI Staffers Get Bonuses

Bonuses, Bonuses! Manufactured Housing Struggles During Affordable Housing Crisis, While Top MHI Staffers Get Bonuses

Let the facts inspire you to yearn for more. That’s MH “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

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New Association Weighs In, Giving Credit Where It’s Due, Opportunitie$, But Winds of Change Challenge Manufactured Housing’s Future

Manufactured Housing Institute Housing Alert, Affordable Housing Crisis, MHI’s #NettlesomeThings Response

“The Illusion of Motion Versus Real-World Challenges”

 

 

 

 

 

“Mobile Home Militia,” Retail/Production Sources, Sound Alarm Against Clayton Homes, CMH, New “Anti-Competitive Practices” Allegation

February 1st, 2019 Comments off

ClaytonHomesRapeMobileHomeMilitiaSoundAlarmAgainstClaytonHomesRape

 

The Daily Business News on MHProNews were sent messages about allegations regarding Clayton Homes targeting Regional Enterprises, based in Brandon, MS.

 

One tip stated as follows:

Clayton manufacturing just effectively cut off their largest independent dealer relationship in the country because he invested in a factory that took some of their people. Truly anti competitive behavior.”

 

MobileHomeMilitiaGroupPhotoDailyBusinessNewsMHproNews

MobileHomeMilitiaLogoFBDailyBusinessNewsMHproNewsAnother is a post on Facebook by the so-called “Mobile Home Militia” – and was forward to MHProNews.

“…Clayton met with Heath Jenkins of Regional enterprises and informed him they would no longer be paying him rebate (essentially cutting them off without having to repurchase) Regional purchased $40m from Clayton in 2018, making Heath their largest retailer. Why would Clayton do something like this? Because he opened a plant and hired some of their people. If they would purposely go out and rape their largest dealer, what chance do the rest of us have? Clayton has convinced hundreds of independents they are your business partner, but make no mistake, they are your largest competitor.”

The post opened with the words: “It’s not just a T-shirt to us,” an apparent reference to the meme, posted below.

That same post ended with the words, “The greatest trick the Devil ever pulled was convincing the world he didn’t exist.”

MHProNews has reached out to Clayton Homes and 21st Mortgage Corp officials for comment. We have been unable to reach Regional Enterprises’ Heath Jenkins by phone, but have left a voice message encouraging his response.

Connie at Regional Homes of Bonifay, FL was also asked to insure Jenkin’s follow up, which she assured MHProNews that she would pass on to him our message and request for comment on the allegations.

Another contact in management at Regional was also asked by MHProNews to get Jenkin’s to reply.

It should be noted that even if true, Regional Enterprises may have their own reasons for not wanting this sort of news to leak out.  That’s part of the vexing nature of the purported “Moat” of Clayton, 21st, Berkshire, et al. Fear over the economic impact, embarrassment with one’s own team, concerns sparked with other suppliers, actions by other competitors, and a range of other possible motivations enter into the mix that may cause a purported ‘victim’ company from going public.

 

WelcomeRegionalHomesNetworkManufacturedHomeRetailerDealersClaytonCMHNumber1IndependentDailyBusinessNewsMHproNews

 

Part of a Pattern?

This is not the only time this sort of allegation against Clayton Homes, CMH – their manufacturing division – or their affiliated lenders, such as 21st Mortgage Corp have been made.

MHProNews will post a follow up report, which will include any comments provided by Clayton Homes, Berkshire Hathaway, the Monopolistic Housing Institute (err, Manufactured Housing Institute or MHI), or other relevant related brands.

Multiple sources have made this allegation to MHProNews.  If true, is this part of a broader market pattern?  The answers are found in the linked related reports, further below.   It should be noted that there have been multiple news tips this week, some have already been reported and are included in related reports, further below.

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

Why are so few manufactured homes being sold?  Why have the numbers of independents been contracting for years? Don’t reports like this one, and those below, help answer those questions?

This exclusive is the latest MH “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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Biggest Employers Video, Map By State, Where Clayton Homes Parent Berkshire Hathaway Ranks

January 30th, 2019 Comments off

 

BiggestEmplyersVideoMapStatesClaytonHomesParentBerkshireHathawayRanksDailyBusinessNEwsMHProNews

The U.S. is the third most populous country in the world, so it takes a lot of manpower to keep the government running,” says a new report by Visual Capitalist (VC). It’ll come as no surprise that, in most states, either the state or federal government is the top employer. California alone employs a quarter of a million federal workers.”

 

New York State is a unique case as NYC’s municipal workforce is the top employer,” per VC.

The largest employer on planet earth is the U.S. Department of Defense.  In eight states, there are more active military personnel than any single private employer.

But in the private sector, Walmart is the largest employer in nearly 2 dozen states.

Pause and think.  Walmart workers are one of those target markets that our manufactured home industry can serve, but not many others in home ownership sales could. It is one more area of tremendous opportunity, but is under-tapped, as evidenced by only 100,000 (+/-) new HUD Code manufactured homes for 2018.

 

 

Berkshire Hathaway

ManufacturedHousingAssocRegulatoryReformJOINMHARRbani-200x200

Click here or on the graphic above to learn more, which is not connected to this report.

Berkshire Hathaway is the well-known parent for Clayton Homes and other connected MHVille brands. The Berkshire (BRK) conglomerate brands collectively are in the top private sector employers in the U.S., and one of the top 10 by revenue in the world.

Part of the purported oligopoly threat, so to speak, posed by Berkshire Hathaway goes beyond just Clayton Homes and their associated lenders and suppliers. It goes into what Warren Buffett himself called the ‘synergies’ between Berkshire brands.  Berkshire brands are likely in your home, and part of your weekly to monthly routines.

But one ought to take it a step beyond what VC said.  Berkshire owns stocks in numerous companies.  For but one example in MHVille, think about Wells Fargo.

Through those corporate interlocking connections, there is a ‘web’ or network of potential influence in money and politics.  In that regard, Warren Buffett’s influence over the marketplace is significantly more extensive than the Berkshire brands alone.

WorldsLargestCompaniesByRevenueBerkshireHathawayClaytonHomesParentDailyBusinessNewsMHProNews

 

Thus #DeFaangBM.  Antitrust-action (= De) should be used on the FAANG tech-lords, Berkshire and Microsoft = #DeFaangBm. #AntiTrust. #OpenMarkets. #HousingChoice.

 

DeFaangBmAntiTrustOpenMarketsAffordableHousingManufacturedHomesHousingChoiceMHProNews

 

Legacy Home Sale Feb 20-21

Click here or on the graphic above to learn more, which is not connected to this report.

 

Programming NOTICE:

There will be two special reports later today.  If you aren’t already on our emailed news updates, please check this link here and sign up in seconds, at this link here or below.

 

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That’s “News Through the Lens of Manufactured Homes, and Factory-Built Housing” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

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3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

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Midwest Manufactured Housing Federation Official Louisville Show Communique to MHProNews

 

 

 

 

 

 

 

 

Examining Derek Thompson’s Atlantic Report on ‘Mobile Home’ Retail Market as Fastest Dying Business In America

January 10th, 2019 Comments off

 ExaminingDerekThompsonAtlanticReportMobileHomeMarketRetailMarketAsFastestDyingBusinessinAmerica

 

At the center of a perfect storm of boomer burnout, a brutal recession, and a rapidly changing industry, the mobile home retail market could be the worst industry in America. Here’s why,” wrote Derek Thompson as his subheading on a story for the Atlantic, a popular progressive news and views website. With a raging affordable housing crisis in the U.S., or in Canada for that matter, how is this contraction possible?  

 

At the time Thompson’s report was published, it was the headline that shocked many in the manufactured housing industry.  That headline sparked controversy, which wasn’t limited to the threat to manufactured home retail, but could have been misread as a challenge to the existence of other parts of the industry.

That headline? “America’s Fastest-Dying Business? It’s Mobile Homes1,” said Thompson. Across the left-right divide in manufactured housing professional circles, Thompson’s narrative sent shock waves and reactions, including commentary and reports here on MHProNews.

 

TheAtlanticLeftRightMediaDivideManufacturedHousingIndustrySharylAttkison

 

But in hindsight, Thompson – who obviously erred in terminology when he referred to federally regulated, HUD Code manufactured homes as ‘mobile homes‘ [SIC] – was citing serious data. Besides the error in terminology, was there any other oversights or misses in Thompson’s report?

To properly analyze any study, research, or statements, one ought to first admit that no single report can cover every detail or nuance. This report, like Thompson’s or any other is self-limiting. Facts, quotes, and statements are used by a writer who could have arranged them in a variety of ways. That years later, Thompson’s work in the Atlantic is worthy of review stands on its own merits.

The Daily Business News on MHProNews is hereby looking back at the Atlantic report, a section-by-section “Fisk” or fact-check of what was good, bad, or possibly missed. While this focused on retailers – what Thompson calls “dealers” – it should be more broadly understood by manufactured housing (MH) investors and professionals as impacting every part of the industry.  Why?  Because then and now, a large part of the industry’s production goes to market via retailers.  Having – or not having – a sufficient number of independent retailers has and still does place pressures on manufactured home producers, communities, suppliers, installers, transporters, financial service firms, and arguably all others throughout the industry. 

 

FiskFiskingDefinitionManufacturedHssuingIndustryDailyBusinessNewsMHProNews 

HumanitiesValueBuisnessCriticismDissentWhenGoingAlongGetAlongWhereWhistleblowersDiscouragedBadThingsHappenBusinssesImplodeMarthaCNussbaumPhotoQuote

Design by MHProNews.

Following his subheading quoted above, Thompson wrote as follows. “If I asked you to name America’s least fortunate industry, your mind might go to records stores, obliterated by on-demand apps; or photofinishers, left in the cold as digital cameras turn Americans into our own photo editors; or fabric makers, where business is booming … in Shenzhen, China. 

But when it comes to unlucky industries, it’s manufactured home (aka mobile home) retailers who really hit the trifecta*. First they missed out on the housing boom. Then they felt the gut-punch of the recession. Now they might yet might miss out on the recovery. That makes them America’s fastest dying industry, according to a new report from IBISWorld.”

DyingUSIndustriesNotMobileHomesManufacturedHomesDailyBusinessNewsMHProNews

These graphics were part of Derek Thompson’s original report, and are placed in the same location with respect to the Atlantic’s narrative. That original report is linked here.

 

If Thompson was referring to the conventional housing boom of the early 2000s, he was quite correct in saying that manufactured housing missed it. 

But in the early 2000s, Eric Belsky of Harvard University’s respected Joint Center for Housing Studies (JCHS) had been researching manufactured home quality, and the industry in general. Based upon his research, Belsky projected that despite of the slide in manufactured home sales due to the arguably self-inflicted wound of a repossession glut in the late 1990s and the early 2000s, Belsky’s study and analysis led him to believe that given the need for affordable housing plus the improved quality of manufactured homes, would lead the industry into housing dominance by 2010.

So, Thompson mentioned none of those points by Harvard’s Belsky.

That said, the projection by Belsky proved to be wrong, for reasons noted and explored as part at the report linked below.

 

Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

 

Back to Thompson’s narrative in the Atlantic.

With a 70+% decline in revenue over the last ten years, the mobile home industry faced a descent on par with record stores and clothing mills. But it’s the pace of its future decline that sets them apart. In the next six years, manufactured home dealers are projected to see revenue evaporate 50% faster than even music stores and the wired phone industry. Here are full IBISWorld rankings, listed by industry revenue.”

 

NPRAtlanticDyingIndustryManufacturedHomeRetailNotMobileHomeDailyBusinessNewsMHProNews

Notes to new readers on MHProNews. 1) MHProNews uses brown and bold fonts to reflect direct quotes. 2) The graphic above was part of Thompson’s Atlantic report at this same point in his narrative, but the arrows and commentary are by MHProNews.

 

***

Noting again the error in industry terminology issue, which should have said manufactured home, Thompson wrote, “The typical mobile home buyer is a retiring, low-income couple in the southeast, said Mary Gotaas, an analyst at IBISWorld. The southeast region accounts for 40% of the industry’s dealership, and mobile homes are usually bought by consumers over the age of 50. “They’re retiring, they don’t care about equity or link-to-land ownership, and they want something cheap because they’re saving for things like medical bills,” she said.”

Ironically, at about that same time, HUD was producing a PD&R that reflected university-level research on manufactured housing. Here’s how HUD describes a PD&R, “The U.S. Department of Housing and Urban Development’s (HUD’s) Office of Policy Development and Research (PD&R) supports the Department’s efforts to help create cohesive, economically healthy communities. … It is intended to help you identify PD&R data sets that can be used as a basis for your research or analysis.”

 

RegulatoryBarrierstoManufacturedHousingPlacementinUrbanCommunitiesHUDPDR-postedManufacturedHomeLivingNews595x357 (1)

The HUD PD&R screen capture – with linked download available here – arguably reflects a lack of understanding about how enhanced preemption could solve the affordable housing crisis using mostly private capital. The research is useful, but adding in the missing ingredient of enhanced preemption would make it priceless. 

That roughly 8 year old research commissioned by HUD made the point that the data reviewed proved  that manufactured homes could and did appreciate in value, and that it did do so side-by-side with conventional housing in urban neighborhoods as infill. Some of the biggest ‘hits’ on the manufactured home industry’s products and value-proposition were being debunked by university level scholarship.

Returning to Thompson’s narrative in the Atlantic, “Thirty years ago, I had a list of 90 manufactured homes makers,” said Thomas Roberts, a real estate agent with Century 21 Realty in Fremont, California, who works with mobile home makers. “Today, I don’t think there are more than 25. Nobody’s opening mobile home parks.”

Both of those claims were exaggerated at best, and were demonstrably errant. But Thompson was quoting someone else’s claim. And while factually wrong, the trend lines were broadly relevant.

 

MHI-21stMortgageKevinClaytonClaytonHomesManufacturedHoomeCorporationsPlantsDailyBusinessNewsMHProNews_001

 

There were dozens of fewer factories, and the creation of new manufactured home (MH) communities had slowed to a trickle.  As noted above, all of that can be traced in part to a restriction of capital/financing. That impacted the occupancy rates of MH communities, and thus also the creation – or lack thereof – of new land-lease communities.

DataCompMHVillageNewManufacturedHomeCommunityOpeningsNotMobileHomeParksManufacturedHomeIndustryResearchDataReportsMHProNews

 

Thompson next said, “Five broad factors account for the mobile home industry’s long slide. First, the housing bubble’s loose credit encouraged low-income families to buy regular “site built” homes instead of mobile homes. Second, the recession hit low-income folks who comprise most of the mobile home market harder than average. Third, the housing bubble’s collapse killed the price of houses and condos, making them a better deal for low-income families (especially since manufactured homes depreciate in value, while a house’s value increases over time). Fourth, older couples who would normally sell their house to buy a mobile home are waiting for the value of their houses to rebound. When the market recovers, they’re more likely to buy “modular homes,” which differ from mobile homes because their walls are put together on site.”

That is once more laced with errors and accurate insights alike. Modular homes are built in modules, with the walls already assembled, plus an ongoing terminology issue, misusing ‘mobile homes’ when he means ‘manufactured homes.’ But those errors aside, several point are broadly correct. Furthermore, in Thompson’s defense, he was citing third-party sources. So, he might be forgiven technical industry errors in writing a one-and-done column about what he thought was a dying industry.

 Terminology2HarvardFreddieMacNeighborworksManufacturedHomeDefintionMobileHomeTraileModularPanelizedDailyBusinessNewsMHProNews432

 

Thompson rolls on in his narrative in this fashion. 

Fifth, and most importantly, even when demand for mobile homes returns, retailers might be left in the dust. A new trend in mobile homes is for manufacturers to open their own outlets, so that retailers are bypassed.” That was a telling comment, on what industry professionals refers to as vertical integration.

 

 

Wrote Thompson, I actually think the next six years are going to shape up for [mobile homes] really well,” said Thayer Long at the Manufactured Housing Institute. “People are looking for smaller homes, and dollar-for-dollar, we offer the best house.” Thompson or his editor clearly should not have inserted “mobile homes” in brackets, given that Thayer Long well knew that they are HUD Code manufactured homes. For newcomers, in the U.S., there have been no mobile homes built in the U.S. since June 15, 1976, in Thompson’s misinterpreted sense of the term.  In Canada, their mobiles homes of the past, gave way to their Z240 code for manufactured homes decades ago as well. 

But what followed from Thompson was arguably vexingly correct, “The future of the industry will resemble Clayton Homes, a mobile home conglomerate which was acquired by Warren Buffet in 2003. Clayton started as a retailer, but they’ve expanding into manufacturing, financing, leasing, and insuring mobile homes. Now the company is a do-it-all industry leader that even serves as a distribution center for other manufacturer’s homes. Thus sounds the death knell for private mobile home retailers.”

While that was broadly accurate, what Thompson did not note was how this was being accomplished. Once more, the facts presented in the report previously linked or here paints a more complete picture.

 

 

TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

You must meet people where they are. Terminology must be taught and caught. Make a habit of using the correct terminology.

 

Disclosures About Disclaimers  

Think about this fact. Mainstream news media routinely uses other firms logos, content, videos, and images. How do they do that without getting sued for copyright violations?

Short answer?

First, we are not attorneys, but our reading of what federal websites and the courts have upheld is the following. That under the principle of “fair use,” media is able to use others content in specifically defined ways. So, when a firm like MHProNews uses Clayton Homes, 21st Mortgage, or the Manufactured Housing Institute logo of content, and stays within those “fair use” for news-media lanes, they are a legal defense from a claim of copyright infringement.

That’s mentioned for a few reasons.  One, while the Atlantic provided their fair use disclosures in their article by Derek Thompson differently than MHProNews has been doing for years, they gave disclosures too. No doubt, those disclosures where provided with fair use guidelines in mind.

Here is how the Atlantic finished up their disclosures on Thompson’s article.

Photo: Afroswede/Flickr

____

*Contrary to common belief, today’s manufactured or mobile homes don’t all look like 1960s caravans, with the cinder-blocks and wheels. Manufactured homes are prefabricated houses built entirely off site and delivered to where the family has leased land. They can look awfully like real “site built” homes. See for yourself on Clayton’s gallery of manufactured and modular homes. The word “mobile” doesn’t always to their constantly moving — although many mobile homes are built on wheels — but rather their ability to be transported when needed.”” MHProNews Footnote 1: coming from a non-MH industry professional, that’s a pretty good mainstream explanation of a manufactured home.

Thompson and/or his editor used a British expression “1960s caravans” to distinguish the mobile homes of the past, with the manufactured homes of today. At the end of their article, they essentially corrected the terminology errors the rest of the Thompson article used. That is arguably better than many in mainstream media do, given that thousands of articles or videos errantly use ‘mobile home’ indiscriminately and/or interchangeably with manufactured homes. 

 

BagPhonesToCellPhonestoSmartPhones2019ManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

There are phases are different points in the evolution of the factory-built home industry history, just as there has been an evolution in telephones, computers, automotive or scores of other industries. For instance, one doesn’t properly call an old bag phone from the 1980s – the early version of a cell phone  to the smart phones of today.  The two are different, but the former evolved over the years into the later.

 

TerminologyMattersBecausetheTerminologyDescribestheConstructionStandardsHomeBuiltToSteveDukeLMHAaMHLivingNewsMHProNewsBiggerPocketsSunshineHomesRedBayAL

The terminology matters because
the terminology determines the
construction standards a home was
built to,” Steve Duke, LMHA.

 

Thompson’s article linked to Clayton’s website. It bears mention that an article last year in the Boston Globe, didn’t link Clayton’s site, but it did spotlight Clayton Homes produced homes and pricing. More on that another time. 

Finally, about what some might see as the overuse of third-party discourse notices on MHProNews. MHI has had multiple attorneys over the course of years sending threatening letters to the publisher of MHProNews. Among those are “cease and desist” letters are complaints about the use of a logo, which were part of the fisking of their content. Those attorneys arguably must know – if they are worth their salt – that they have no legal leg to stand upon. That’s not to say that they can’t sue.  In America, almost anyone can. But MHI – and the powers behind their throne – must know it is a hollow threat in the sense that they realize that MHProNews is operating within the guidelines of fair use.  

What MHI attorneys, leadership – elected or staff – have not done is debunk or disprove any of our research. They arguably want to silence this platform, which is demonstrated in a variety of ways. But emailed invitations as recently as last week to: Clayton, 21st, Cavco, Nathan Smith/SSK Communities, and MHI’s staff leadership have yet provided not a single intelligent response that debunks a even one claim or concern raised here or on MHLivingNews. Rather, MHI and their powers-that-be demonstrably have used efforts – like threats of litigation – to silence us by threats and intimidation tactics?

What should that tell the industry’s readers and investors?

HowardWalkerJDELSViceChairmanPhotoManufacturedHouisngInstituteMHIExecuitiveCommitteeBoardMemberDailyBUisnessNewsMHProNews

The words of the late Howard Walker, ELS Vice Chairman, shared for publication with MHProNews.

TimWilliams21stMortgagePublicationDailyBusinessNewsMHProNewsMHLivingNews

Some of those who allegedly are now resisting the reports on MHProNews, have previously and publicly praised MHProNews as the best in the industry.

What messages from readers and third-party metrics tells us is this. Our readership – which was already the runaway #1 in manufactured housing trade media – has skyrocketed since we began our exposes of the purportedly rigged, corrupt system that the Omaha-Knoxville-Arlington axis and their allies have used to slowly monopolize manufactured housing. What this article in the Atlantic did was identify the trend.  What the Atlantic’s Thompson didn’t do is identify how that was done by manipulating capital, credit, and more.  Again, click here to learn more.

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Legacy returned as a sponsor. Placement of their ad, or any others, shouldn’t be construed as that sponsor agreeing with any specific article.

Others think that they also benefit Omaha-Knoxville-Arlington axis and what is arguably a rigged system too. But there are growing voices within those operations that confirm and thank us for reports like this one.  The rise of former MHI members, who launched new trade groups, or left MHI, are evidence that the research here is based on realities that others in manufactured housing recognize, and are acting upon.

 

Atlantic/Thompson Fisking Takeaways? 

Are independent manufactured home retailers SLOWLY dying?

The trend lines say, sadly, yes. A state association executive said almost the same rate of decline in the total number of independent retailers roughly a year ago. Facts and trend lines are what they are. 

ManufacturedHousingSHipmentsBloombergQuintFactoryBuiltRebuidRecoveryDailyBusinessNEwsMHproNEws

Spotlighting this trend is debatably necessary as part of the process for the underlying causes of affordable housing’s crisis.  “We Provide, You Decide.” © (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

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3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

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Independent National Manufactured Housing Post-Production Association Takes Major Step

 

 

 

 

 

Oil, Soybean Market Maneuvers and Manipulation Reveal Broader Concerns for MHVille

December 27th, 2018 Comments off

 

OilSoybeanMarketManueversManipulationRevealBroaderConcernsforManufacturedHousingMHVilleDailyBusinessNewsMHProNews

Thousands of new manufactured homes go into rural areas, as public officials who are members of both major political parties have noted.

 

 

Manufactured homes, and other forms of factory-built housing, also routinely are sold into areas where new energy production is taking place.  So these trends have an industry impact.

Whatever one’s position on the Trump Administration, trade policy – or on energy policies in general – may be, what’s evident from a close consideration of the video and commentary that follows is that domestic and global giants arguably use various maneuvers to artificially manipulate markets.  That in turn creates ‘winners and losers.’

The losers tend to be smaller businesses, and individuals.

 

SmallBusinessBigImpactManufacturedHousingDailyBusinessNewsMHProNews

 

Additionally, how news reports are framed influences perceptions.  Those perceptions in turn may scare or motivate investors.  Both left-of-center CNBC and right-of-center Fox News have spotlighted commentary that have made that very point recently.

 

The Strongest Economic Engine?

It’s a routine refrain that small businesses – not big ones – collectively are prime generator of jobs and economic growth.

SmallBusinessDrivesJobGrowthInUS-SBA-GovDailyBusinessNewsMHProNews

But frankly, members of the major parties tend to give more credence to what big business desires than what smaller operations do.

One could make the case that it isn’t the ‘Citizen’s United’ Supreme Court decision that is corrosive of politics, but more accurately, it’s the influence of big, often monopolistic forces that seeks to dominate politics, capital, and economic policies.

In manufactured housing, that tendency to give preference to big operations over smaller ones has arguably led to serious consolidation within the industry.  That consolidation is most evident in the manufactured housing production side, but is also at play in the retail and community sectors too.

 

ClaytonHomesSkylineChampionCavcoIndustriesMarketShareManufacturedHousingIndustryConsolidationGraphicPieChartMHProNews-e1528746976415

Note: Clayton claims in their 2017 annual report to have ‘only’ 47.7% of the manufactured housing market. But Berkshire Hathaway reports don’t make that point clear. Be it roughly 48 percent or 50 percent, Clayton clearly has an outsized influence on the manufactured housing marketplace. That in turn arguably distorts lobbying, media, capital, financing, and other influences on the most affordable kind of permeant housing built in America.

So monopolization isn’t just a manufactured housing issue, as the recent New York Times analysis on the increasing monopolization of America spotlighted.  For more on the ‘consolidation’ trend in other industries, see the related reports below the byline and notices.

With that backdrop, let’s view through the lens of ‘manipulation of market forces’ and how ‘perception vs. reality’ become drivers.  Because that’s logically being revealed in the pull-quotes below from PRICE Futures Group senior analyst Phil Flynn today on Fox BusinessWe’ll conclude with a simple pensée after the quotes from Flynn.

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  • Yet in oil, and in markets in general, it is perception and not necessarily reality that drives prices.
  • In response to the promise by President Donald Trump to reduce Iranian exports to zero, OPEC raised oil production and U.S. oil producers moved to ramp up production.
  • Many times, a drop in the price of oil sparks warning signals that something is amiss in the global economy, and worries about a trade war, rising interest rates and a government shutdown mixed in all led to a fear that everything would soon come off the rails.
  • The sharp drop in the oil price is one reason many people lost faith in the stock market, because if oil was floundering so too must everything else.
  • Oh sure, there were fears of a slowing economy in China and in Europe, but if you look at the number of barrels imported and consumed, from an oil standpoint any slowdown was negligible.
  • In fact, in the U.S. demand for total oil products is at an all-time high.

 

On Christmas Eve, a Fox Business commentator estimated that approaching $7 trillion dollars in value have been sapped from the markets since the fall 2018 market slide began.

Yet, as MHProNews and others have documented repeatedly, economic indicators are overall sound.

Who does those trillions of lost value harmed the most?  Arguably, it’s the smaller holders of investment instruments – such as 401Ks – by those on main street, suburbia, and Americans beyond Wall Street and the billionaire class.

The Trump Administration, Democrats, and some voices in progressive and conservative circles alike have raised the vexing issue of monopolies.  Monopolies and mega-corporations adversely impact speech, media, the markets, and politics, they say.  Set aside partisan positions and labels by stating facts and evidence without political spin, and perhaps 70 to 80 percent of the nation could come together on certain core issues.

#OpenMarkets#AntitrustTwitterManufacturedHousingDailyBusinessNewsMHproNews

Will the gaps between the President Trump led GOP, and Democrats be bridged in 2019 in ways that will produce #OpenMarkets via #Antitrust action?

In our industry and others, a study of the issues reveals significant evidence pointing to how that would be for majority of the U.S. population.  Save, of course, for those who believe they benefit from monopolistic practices. That’s News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News , analysis, and commentary.)

 

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

New York Times-David Leonhardt-“The Monopolization of America,” Manufactured Housing Slant

 

Darkest, Shortest Day 2018, Markets Dump, Apt Rentals Bump, Housing Slump$

 

Zillow Research Reveals Impact of Rising Rents on Homelessness, Affordable Housing Advocates, Public Officials, and Investors Take Note

 

Optimism Among U.S. Manufacturers at Record High Heading into 2019

Legends, Battle of Bedford Falls, and Christmas in Affordable Housing’s MH Land