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Transformational! Old Mobile Home Park Redeveloping Into Small or ‘Tiny House’ Factory-Built Housing Project

April 5th, 2019 Comments off

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Champion Homes, or Champion Home Builders, is a mobile and modular home manufacturing company that operates as a subsidiary of the Skyline Champion Corporation,” says Wikipedia. Among their operating brands is Silvercrest, located in Corona, CA 92880.

 

Silvercrest is very much in the mix of what is occurring at the “Palm Canyon Mobile Club.”

According to that land-lease communities YouTube page, “Built in the 1940s, the Palm Canyon Mobile Club was showing its age when the owners approached realtor Paul Kaplan about helping to sell new homes in the park.”

Kaplan suggested a fresh start to the development. He promoted the notion of investing in smaller factory-built homes, which they initially referred to as “tiny homes instead of traditional mobile homes. Rather than partnering with a prefab designer or tiny home architect, they chose to work with a traditional mobile home manufacturer because of the scale of the project (100 homes).”

While the nomenclature is the normal problematic mix, no doubt the promoters wanted the search engine optimization (SEO) value of the phrases “mobile home” and “tiny house.”

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You must meet people where they are. Terminology must be taught and caught. Make a habit of using the correct terminology.

Working with manufactured home builder Silvercrest, they pushed for a modern, Midcentury-inspired design more fitting of Palm Springs and avoiding some of the hallmark details of conventional mobile homes like ceiling moldings and six-panel doors,” states their YouTube web page, which has had over 500,000 views in about 7 months.

There’s also a stigma against mobile home parks,” explains Kaplan, adding, “You know the whole trailer trash kind of thing, and I think people are re-looking at it and seeing it really provides a nice sense of community.”

Their page said, “The Palm Canyon Mobile Club has a renovated pool and clubhouse with workout room and community kitchen. The houses start at $115,000 for the 600 square foot model, with a $650 monthly rental fee for the site.”

Their video is below. Let’s note once more that the old canard that a video has to be short to be viewed is proven errant by this one.  The issue in part is, does the viewer want to learn about that given topic?  If a viewer finds the video relevant, they will watch it.

 

 

Published on Sep 9, 2018, this video has at the time we posted it 511,939 views, with some 9,900 likes vs. 359 thumbs down from viewers.

Notice that this video dwarfs what Clayton Homes, or the Manufactured Housing Institute (MHI) has produced in the way of views to ‘debunk’ the manufactured home stereotypes.

These are issues that must be carefully considered, because the powers-that-be in manufactured housing continue to put out industry ‘alerts’ and ‘news updates’ that make it sound like they are doing so much to ‘promote’ the industry or address underlying issues.  If so, where’s the beef?  Where are their results?

To learn more, see the articles linked below.  Our sources are telling us that the Omaha-Knoxville-Arlington ‘axis’ are feeling the heat.  They need to, or they arguably have no incentive to change their patterns of behavior.

That’s this evening’s “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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