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Frank Rolfe–Manufactured Home Communities, Prospective HomeOwners Win with Trump

March 22nd, 2017 Comments off
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There has been an evolution from trailer houses, to mobile homes, to today’s manufactured homes.  To see that article, click image above. Credit: MHLivingNews.

Manufactured home community sector maverick, Frank Rolfe, has sounded off in a recent commentary, breaking down the reasons that manufactured home community owners, and prospective home buyers, win with the Administration of President Donald Trump.

According to the NuWire release, Rolfe had plenty to say.

Whether you are Democrat or Republican, there is no question that mobile home park [sic] owners are likely to do very well under the Trump presidency. Here is an outline of the different issues that will help mobile home park [sic] owners, based on the agenda discussed so far,” said Rolfe.

Rolfe and his partners operate one of the largest portfolios of manufactured home communities in the nation.  His boot camps, books and talks draws potential investors. Rolfe’s been called a “media-magnet.”

The most notable place his news release used what many want in terms of correct industry terminology was in the bio, which stated he has over 25,000 home sites in 28 states and draws to a close by saying, “To learn more about Frank’s views on the manufactured home community industry...” 

He isn’t shy about his opinions.

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Kurt Kelley. Credit: MHProNews.

As for Frank, he takes heat for stating facts and truth publicly when others don’t.  He’s the Donald Trump of our industry.” said Kurt Kelley, JD, a financial services provider, industry writer, and colleague of Rolfe’s.

Speaking on the 2008 SAFE Act and Dodd-Frank in 2010, which created the Consumer Financial Protection Bureau, Rolfe sees their repeal being the key to the dream of homeownership.

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Dave Reynolds (l), Frank Rolfe (r), of

Mobile Home University, Mobile Home Park Store and RV Horizons.

If SAFE and Dodd-Frank were repealed, it would allow park owners [sic] to go back to writing mortgages on their homes and letting people be homeowners instead of mere renters. And mobile home parks [sic] work better when the residents all [own] their own homes, and are stakeholders in the business model, said Rolfe.

Rolfe has been outspoken recently regarding MHI, when it comes to defending the industry he loves and works in.

The folks at MHI – the industry lobby group – are nice people, but what’s with the concept of silence is golden? Negative articles on the industry are met with ‘no comment.’ Positive news opportunities are met with ‘no comment.’ I’ve never seen anything like it,” said Rolfe in a feature linked here.

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Images on MHProNews are routinely used under fair use guidelines, as is the case with the images in the collage above.

Speaking on other areas he deemed important, Rolfe pointed out infrastructure, and a focus on the heartland, as promising signs coming from the Trump Administration.

A large number of mobile home park [sic] residents are contractors and laborers, and this group will receive a huge bonus in the form of new employment to repair our nation’s infrastructure. As these bridges, roads, airport and other projects are fairly much equally spread throughout the country; this directive will have a huge impact on many major mobile home park [sic] markets. And greater employment trickles down to other employers that are basic staples of mobile home park [sic] jobs, such as fast food,” said Rolfe.

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Bob Crawford, Frank Rolfe in panel discussion on industry issues, both took aim at what they see as MHI’s misses and failures. Credit, Inside MH Road Show, MHProNews.  Rolfe will be presenting in next week at the educational day for the Tunica Show, to learn more, click here.

If you assume that the ‘red’ states will gain more focus than the ‘blue’ states under the new administration, then that could have a very positive impact on the heartland of America, which holds the majority of mobile home parks [sic] in the U.S.,” he explained.

There are simply not many mobile home parks [sic] in the ‘blue’ states – except for Illinois.” While a popular writer and speaker, Rolfe at times makes a statement that requires a second look.  Deep blue California, for example, has thousands of manufactured home communities. 

The reason is that real estate values are very high on the coasts, and this has resulted in many mobile home parks [sic] being torn down and re-developed over time,” he added, which is a trend that the Daily Business News has often highlighted.

Additionally, most cities stopped allowing new parks [sic] to be built in the 1980s, yet many fast-growing metro areas – such as found in California and Florida – had explosive growth in more recent times and therefore precluded mobile home park [sic] construction.

In conclusion, Rolfe sees better opportunities for manufactured home owners over the next few years.

Every change in Presidential administration opens new avenues for business. The Trump presidency suggests many areas of change that our beneficial to mobile home park [sic] owners,” said Rolfe.

For more from Frank Rolfe, including his commentary on MHI, click here. ##

(Image credits are as shown above.)

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RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.

Frank Rolfes, knowing how to find Limelight, touts ways to purchase and run ‘mobile home parks’

December 10th, 2014 Comments off

manufactured-homes-com=credit-posted-daily-business-news-mhpronewsWhile there are those in the manufactured home community side of the industry that abhor the ‘t-word’ or having their properties called ‘a mobile home park,’ on the other end of the spectrum is Frank Rolfe.

First, give the man and his associates their due. Their total communities would place them around #10 among the larger community owners.

Rolfe finds his way into the news, through stories like the New York Times’ Cold Hard Lessons of Mobile Home U,’ which drew a flurry of commentary, for and against by industry pros. The article sparked a recent comment by Dana Hawkins-Simmons in the National Housing Institute’s (NHI) e-publication, Rooflinesseen here.

In a recent article, Rolfe sounded off in favor of the National Community Council (NCC) recent fall event in Chicago and the NCC’s Vice President, Jenny Hodge. He took that opportunity to ‘dis’ a rival – and unnamed – community owner and consultant, who once appeared routinely at MHI and NCC events, and has since been marginalized by those organizations.

Writing in the Journal of Mfd Housing, under the heading, “The end of B.S. – thank heavens,” Rofle asserts,What was notable at the event was the absence of many self-styled gurus who people used to listen to. They have been discarded as the industry has grown up and the professional owner/operators demand concrete qualifications of their experts.”

The “Mobile Home U” partner says that no one questioned him at the Chicago NCC event about his use of terminology. Indeed, with video footage of MHI’s current chairman using similar terminology, it might make it difficult for some industry members at an event with both present to do so.

Says Rolfe’s, “The industry is poised for a major shift for the good, and childish arguments have been cast aside to make way for more important adult topics and negotiations.” On this point, there is wide agreement.

Indeed, the industry is poised for a major shift, but the debate over the use of the ‘t-word’ or ‘mobile home’ terminology is far from over, as the new interview with Murex Properties and NCC Chairman Steve Adler suggests. In fact, the just-posted article on the “Great American Trailer Park Christmas Musical” points to the heart of the impact of the very challenge that Rolfe claims is no longer an issue, namely image.

Dana Hawkins-Simmons and others such as NextStep CEO Stacey Epperson take an opposing view, believing what you call something matters to the public and thus to the industry.

Indeed, ELS Chairman Sam Zell famously said at last year’s NCC event, “Pencil head, it’s not a trailer park.”

Writing in NuWire, Rolfe outlined options for purchasing and financing a manufactured home community. Such articles are Rolfe’s way of getting and staying in the limelight, in order to attract a steady stream of attendees to “bus tours” of MHCs and “boot camps.” These draw potential investors, those who aren’t chasing the same locations the larger portfolio operators seek.

The Mobile Home U partner’s suggested ways to buy a community include,

  • Seller Financing
  • Bank Loans
  • Conduit
  • Master Lease with Option
  • Assignment

Give Frank Rolfe his due. Their operation grows, he has a swashbuckling style listeners find entertaining. Many of this boot camp graduates have gone on to varying degrees of success. He and his peers market, market, market.

The debate over proper use of terminology will rage on, with one wing showcasing a great image, and the other wing of the industry saying the public calls it a ‘trailer’ and ‘mobile home,’ why shouldn’t we?

But is the photo shown above what people imagine when you say the word “trailer” or “mobile home?”

Perhaps the 1.32 billion dollar sale of image-and-brand-building American Land Lease to Sun Communities might have settled that debate, but at least for now, that hasn’t resonated with enough people on the ‘mobile home’ terminology wing of the industry. ##

joseine-josie-thompson-writer-daily-business-news-mhpronews-com50x50-(Photo Credit: Manufactured Homes)

Article submitted by Josie Thompson to – Daily Business News – MHProNews.