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Posts Tagged ‘not trailer park’

Imogene Poots, Vladimir De Fontenay’s Video Look – “The American Dream,” “Mobile Homes”

October 9th, 2018 Comments off
ImogenPootsPhotoStillMobileHomeVideoMovieStillTrailerActuallyManufacturedHomesReviewsDailyBusinessNewsMHProNews600

Stills from movie entitled, “Mobile Homes,” but the homes shown are actually modern manufactured homes.  Some clips from the movie are found posted further below.

From writer & director Vladimir de Fontenay, the film will finally be released in US theaters this November. The story follows a young mother named Ali, played by Imogen Poots said First Showing, “The makeshift family scrapes by, one hustle at a time, until the discovery of a mobile home1 community offers a better life.”

 

Everybody deserves a second, third of fourth chance, even if in practice it often doesn’t work out that way for the very people that need it most,” stated Caution Spoilers

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Ratings of the YouTube video of the movie clips. The video clips of “Mobile Homes” is found near the end of this post, below.

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The flick is based upon a short film released in 2013, and was featured last year at the Cannes Film Festival.  The reviews have been mixed. While the Daily Business News on MHProNews isn’t endorsing a film we’ve not yet viewed – despite the title and terminology error – it might have a subtle theme that could make it useful.  At least, it could be better than some other movies that have had mobile or manufactured homes as a background theme in recent years.

“Sneaking into a mobile home to escape…Ali and Bone snuggle up together on the floor for the night; waking up next morning their uncomplicated delight at finding they’re on the road, as the home is transported to a park1 miles away, is a breath of fresh air for them and us,” said Sarah for Caution Spoilers.

The trailer park1 they end up at is run by the kind but flawed Robert (Callum Keith Rennie, avoiding the twinkly-eyed rough diamond cliche). It’s a chance for Ali and Bone to be their real selves as she’s put to work painting and decorating, and he can play with other children,” continued the review by Sarah.

Rephrased, it’s a story of a surprising fresh start.

What is a home? What is a family?” – Asked in Movie, “Mobile Homes

It’s part of the mythology of America that everyone can move on, starting afresh somewhere new, the slate wiped clean…” said Sarah. “It’s not saying much that’s new about women like Ali, or her situation. But at its heart Mobile Homes is an ode to a dream that is never entirely out of reach.”

Culture influences people. So it will be worth checking this out to see how it may, or may not, be useful to manufactured home marketers and sellers.

If, if the message “…Mobile Homes is an ode to a dream that is never entirely out of reach…” this might be a net plus for industry professionals.

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It will be in theaters soon, so time will tell. Links to other videos with mobile or manufactured homes in the story-line are found further below, under related reports.   “We Provide, You Decide.” © ## (News, analysis, and commentary.)

  1. Footnote: The home shown is a manufactured home, not a mobile home. Also, the community is not a ‘trailer park,’ it is more properly a land lease community for manufactured homes.

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Related Reports:

Ready Player One, “Mobile Home Stacks,” and the Manufactured Home Industry Reality Check

Eminem, “8 Mile,” “Mobile Homes,” Frank Rolfe – Understanding Media and Public Perceptions of Manufactured Housing

“’Trailer Trash’? Watch Who You’re Insulting When You Throw Around Those Words” – Buffalo News

June 15th, 2018 Comments off
TrailerTrashWatchWhoYoureInsultingWhenYouThrowAroundThoseWordsBuffaloNewsManufacturedHOusingIndustryDailyBuisnessNewsMHProNews

Leisure Acres, known today as “The Woodlands,” the community which inspired the resident letter, shown below.”

SuperPages says that the community that was once known as Leisure Acres has since been renamed the Woodlands. “The Woodlands in LockportNY — 6237 S. Transit Road” used “…to be called Leisure Acres

Today, the online reviews give the property 3.1 stars out of 5. But current community and satellite pictures still routinely look good.  20 years ago, many of their residents thought of the manufactured home community as a premier property. How do we know that claim? 

Today is June 15, 1976 – the anniversary of the first manufactured homes (MH) – so its an apt topic. We also know that media, researchers, and the public at large often use the ‘T-word” incorrectly to describe manufactured homes.

Almost twenty years ago, a resident of Leisure Acres let the world know how much she resented having their fine community called “a trailer park,” or their homes as being known as “trailer houses.”

We’ll look below at that manufactured home resident’s entire letter, by Helene Lee, that was published in places as diverse as New York State and Chicago.

Rightfully so, Lee made a number of useful points.

As MHLivingNews and MHProNews has touted for years, the terminology matters.  Steve Duke is one of several industry professionals who believes the same.

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The first home in the graphic above is an older mobile home, the second above is a modern manufactured home. ”The terminology matters because the terminology determines the construction standards a home was built to.” – Steve Duke, LMHA.

While he may routinely violate his own publicly stated principle, Frank Rolfe has said that we should be simply calling our factory-built manufactured home (MH) industry’s homes, as just “homes.”  That’s not new, as Stacy Epperson with NextStepUSA has said similarly to MHProNews some years ago. 

LifeStyle Factory Homes, LLC – the parent company to MHLivingNews and MHProNews – see’s this differently.  We take a more nuanced view.

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As the industry’s top publishers, as MH consultants, and as business development service providers, we believe that the proper terminology should be strictly adhered to, for each era of the evolution from trailer, to mobile home, to manufactured housing.

But why?

Simple.

Because there are hundreds of millions in the U.S. alone who use the terms “trailer,” “mobile home,” and “manufactured home” interchangeably, for better or for worse.  A serious and sustained effort to clear that up has to be made.  The issues weren’t created over night, and it won’t be cured overnight.

TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

Make a habit of using the correct terminology. Learn more at the link below.

The Ultimate Manufactured Home Industry Fact$, Data, and Insights – Bullets plus at-a-Glance Infographic

As noted, media and the public use the terminology interchangeably.  That’s a problem for the modern factory-built home industry, because a trailer house IS NOT a mobile home, and a mobile home IS NOT a manufactured home.  That’s why we developed the graphics, and numerous other articles above or below that compliment that point.

It’s all about accurate education, that allows the industry to define itself.  The alternative is that others have and will define today’s manufactured homes in ways that harm our proper understanding and image.

That’s also why we’ve also done videos that walk viewers through the facts.  Once such interview and article is with multiple award-winning industry veteran, Dick Moore.

 

Manufactured Home Owners Often Care Deeply

The first challenge is to understand just what people who live in manufactured homes, or pre-HUD Code mobile homes, think.  Let’s admit that some don’t care what their house is called.

But many do. Frankly, all manufactured home owners should care. Why? Because the nomenclature in marketing can be tied to the resale value of the home.

Helene R. Lee and her husband were living in a community once known as Leisure Acres, in Lockport, NY.  The article appeared in the Buffalo, NY newspaper, and later was republished in the Chicago Tribune. We’re republishing it in its entirety, further below.

To set the stage, this was written during the Paula Jones/President Bill Clinton sexual affair and related scandals era in 1997.

As part of the ‘defense’ of then President Clinton, his campaign adviser and Longtime loyalist James Carville famously said of JonesDrag a hundred-dollar bill through a trailer park, you never know what you’ll find,”” per the Daily Beast and other sources.

Should Clinton and Carville bear some responsibility for how this terminology exploded in useage since that line was uttered?

“Drag a hundred-dollar bill through a trailer park, you never know what you’ll find,” James Carville, Clinton Strategist

Particularly, those who are the industry’s long-desired target market – those who can “stroke the check, or have great credit, and can buy a new manufactured home with ease – care about what their home is called.

We’ve featured several stories, which will be linked as resources at the end of this article, that make that point from the manufactured home owner’s perspective.  We’ll link up reports about the surveys reflecting high levels of manufactured home owner’s satisfaction.

Plus, our classic report about the 40th anniversary since the first manufactured homes were built.

Note, with letters to the editor or Op-Eds, headlines are often supplied by the publisher.

The headline shown below is the version from the Chicago Tribune. But the first version we’ve found of this classic letter was in the Buffalo News, under the headline shown at the top of this Daily Business News Flashback-Friday post.

The photos and Google images were not part of her original, but have been added to illustrate author Helene R. Lee’s point.

TheWoodlandsLockportNYFormerlyCalledLeisureAcresNotTrailerParkNotTrailerTrashManufacturedHousingIndustryDailyBusinessNewsMHProNews

Entrance to The Woodlands, Lockport, NY – once known as Leisure Acres – the community where the author of the article below, Helene R. Lee, lived.  The headline below is the one used in the Chicago Tribune, April 2, 1997.

— Note, often letters to the editor or Op-Eds, headlines are supplied by the publisher. —

Watch Who You’re Calling ‘Trailer Trash’

By Helene R. Lee

 Remember the character in the movie “Network” who yelled; “I’m mad as hell and I won’t take it anymore”? That’s exactly how I feel whenever I hear or read two words–“trailer trash.” The supposition seems to be that people who live in trailer parks are trash and/or that their homes ae trash; that they are mentally challenged; unclean and have little conception of world events.

The words or inference keep popping up in novels, in articles, in movies, on TV, in a description of a Barbie doll.We’ve heard them repeatedly in references to Paula Jones, President Clinton’s nemesis in a sexual harassment case. A Newsweek writer, speaking on television, referred to Jones’s reputation as “just some sleazy woman with big hair coming out of the trailer parks.” And James Carville, Clinton’s former adviser, made the comment: “Drag a hundred dollars through a trailer park and there’s no telling what you’ll find.”

LeisureAcresTheWoodlandsLockportNYMapGoogleSatDailyBusinessNewsMHProNews

Google satellite images.

I have to stop at these quotes because I am getting angrier and angrier.

The park where my husband and I live has more than 1,000 homes. The park is well maintained, likewise the homes, with perhaps one or two exceptions. Not a bad ratio, since unkempt homes can be found in any neighborhood.

RedFallColorManufacturedHomeTheWoodlandsFormerlyLesiureAcresLockportNYManufacturedHousingIndustryDailyBusinessNewsMHPronews

The Woodlands, Lockport, NY. Previously called, Leisure Acres.

The diversity of the residents is apparent, especially on a warm summer evening. There are young couples just starting out, couples with children, retired couples, widows, widowers and singles. There is neighborliness, too. After our last bad snowstorm, we soon saw our young neighbor shoveling out not only his car, but an elderly neighbor’s as well.

2018-06-15_1306TheWoodlandsLockportNYManufacturedHousingIndustryDailyBusinessNewsMHProNews

Websites often cherry pick photos, but the 3D satellite view provides a pretty objective idea of what Helene R. Lee’s community, The Woodlands looks like today.

There are yearly contests at Christmastime for the best decorated home–also for any homeowner who demonstrates special improvements. There are parties for the children at holiday time. In the summer there are organized softball games and other pastimes, all taken care of by parents and the park management.

I would like to point out that communities like ours are no longer called trailer parks. They are “manufactured-home communities.” There is no way one of these homes can be hitched up to a car or small truck and pulled away. Once the home is set up, there it stays. Only extraordinary and costly ways are utilized to pull one out.

BoulevardEntryManufacturedHomeTheWoodlandsFormerlyLesiureAcresLockportNYManufacturedHousingIndustryDailyBusinessNewsMHPronews

Contemporary photo of The Woodlands, author Helene Lee’s community.

The homes come in varying sizes and are very affordable compared to site-built homes. Not everyone can afford a $100,000-plus house, after all. In our area (western New York), a new manufactured home can cost $40,000 to $50,000 while a good used one can be bought in the $20,000 to $30,000 range, depending on size.

Because of the reasonable costs, these homes make good starters for young couples who hope to move up later to larger, conventional houses. They are suitable for retired people on fixed incomes, families with lower-wage jobs or those who just don’t want the hassle of maintaining a large home.

My own experience with so-called trailer parks extends to California where I visited a friend a few years ago. Her park was beautifully laid out and landscaped, as were other parks we toured. The pride of the residents was obvious in the immaculate homes and well-maintained lots.

InteriorFireplaceLivingRoomManufacturedHomeTheWoodlandsFormerlyLesiureAcresLockportNYManufacturedHousingIndustryDailyBusinessNewsMHPronews

Interior photo, fire place, living area, in the community that letter-to-the-editor author Helene Lee was describing.

At this point I admit I am not wearing blinders. No doubt there are trailer parks that are rundown.

InteriorKitchenManufacturedHomeTheWoodlandsFormerlyLesiureAcresLockportNYManufacturedHousingIndustryDailyBusinessNewsMHPronews

Interior photo, kitchen, in the community that Helene Lee was describing.

Unfortunately the film industry and television insist on perpetuating the stereotyping of trailer parks–manufactured-home communities. In their version every park is rundown, inhabited by borderline illiterates and drunks prone to violence.

The film industry and TV executives along with James Carville, the Newsweek writer and a host of other writers owe an apology to all the residents of manufactured-home communities. We’re sick and tired of the stereotyping. ##

ExteriorManufacturedHomeLandscapedRampTheWoodlandsFormerlyLesiureAcresLockportNYManufacturedHousingIndustryDailyBusinessNewsMHPronews

Leisure Acres, known today as “The Woodlands,” the community which inspired resident Helene Lee to write the letter above.

HELENE R. LEE and her husband are retired and have lived for nine years in Leisure Acres, a manufactured-home community in Lockport, NY.  The property is known in 2018 as The Woodlands.

—- End of extended quote. —- 

“Home Sweet Home” – Assistant Mayor Wants to End Housing Choice Stigma

Similar views from other manufactured home owners, are linked above and below.

Taking on the Trash Talk! Are People Defined by their Housing Choice? Video, Photos

We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party image, and/or content, are provided under fair use guidelines.)

Related Reports:

“Trailer House Trauma,” Fresh Look at Manufactured Housing’s Opportunities

“Trailers for Sale or Rent,” “Pencil Head, Its Not a Trailer Park,” Manufactured Home Rental Reality Checks

Manufactured Housing Roadblock? BBC Reports “Trailer Park Living”

5 Steps for Making Lemonade from Lemons, Monday Morning Manufactured Housing Sales, Marketing Meeting

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

NorthStar and Manufactured Housing Radix

 

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 5.13.2018 to 5.20.2018

May 20th, 2018 Comments off

Trivia – the tablet screen shot above is routinely how the MHProNews home page looked on that Sunday morning.

What does “News through the lens of factory-built housing.” © mean?

 

It’s a fair question asked by a reader.

You can get news anywhere.  You can get opinions anywhere.

MHProNews provides news, analysis and commentary on curated topics that are useful to the factory-built housing industry’s professionals. Dictionary says “curate” means – “select, organize, and present (online content, merchandise, information, etc.), typically using professional or expert knowledge.”

In conversations and messages with media, researchers, and others who are scoping out the industry, they may know X about their field, but they still need an expert in the manufactured housing world.

Subjects for reports on MHProNews are selected because they impact our industry in direct, or indirect ways – or a combination of both. So, those curated subjects presented in the Daily Business News, the Masthead, etc. ought to matter to manufactured housing professionals, owners and investors.  The same applies for the broader factory-built housing industry (modular, prefab, etc.)

That said:

  • But what if you don’t care about national or industry politics?
  • Or what if you don’t care about technology issues, and how that impacts MH?
  • Or what if you don’t care about marketing or sales?
  • Or what if you don’t care about legal issues?
  • Or what if you don’t care about stocks and the market reports?

First, you should.  But let’s pick just one of these – the evening market report – and ponder that for a moment to make the broader point. Let’s say for discussion sake that you don’t invest in stocks.  Should you look anyway?

Absolutely.

MHProNews has selected over a dozen manufactured home industry connected stocks across an array of products and services. Those stocks value and movements are reflected after the “closing bell.” That final graphic on the nightly market report shows you trends over the year.

Looking at that stock trend line alone has value!  It informs readers about the movements of the stocks of allies or competitors.  It also tells you broader industry tendencies, or at least how investors are viewing them as an option to consider against all others.  Also, the Daily Business News nightly market report has a feature that may indirectly relate to the market, but directly relates to other issues that are meaningful to manufactured housing.

 

Tops for a Reason

MHProNews is the most respected, and the most read trade publication in the industry. Some say, were are also the most “dreaded” publication in the industry, because no one wants to be caught doing- or avoiding-something they should be doing differently.

That’s fine, but none of that means we are perfect. If you see something you think is awry, please do say something.

We put out a lot of content, which we strive to be evidence-based, and factually correct. But for example, there will be some typos. Even the major media outlets have that, with all of their editors and proof writers.

In our relatively small manufactured home industry – compared to mainstream housing – being the best and striving for improvement are worthy goals.

Daily reader feedback plus third-party metrics are useful and necessary gauges on how we’re doing in serving your needs.

It’s the quality of our news, analysis, and commentary that has caused thousands to follow our twice weekly headline-news emails.  You and your colleagues can sign up for those free here or at the end of this column, below.

 

MSM and Industry Professionals

Some mainstream media (MSM) stories are just fine as far as insightful reports that accurately reflect some reality.  Others, not so much.

When a story is covered by mainstream media (MSM), we may select a noteworthy issue for analysis for our ever-growing audience of readers.

What you’ll find in our reports are insights that others missed, downplayed, or may have spun to fit an agenda.  Evidence-based analysis will help professionals when that occurs.

 

Controversial

Some have noted that we’ve become more controversial. Okay, that’s fair enough.

But it is never a case of controversy for its own sake.

The manufactured home (MH) industry must be honest with itself.

The industry faces internal and external challenges at a time that manufactured housing ought to be selling 5 to 10 times more new HUD Code home shipments.

BTW, we’re not knocking those who are cheerleaders or mouth-pieces for

  • so-called leaders who have been working for years, with
  • said ‘leaders’ being those who are spending millions of dollars annually,
  • and have failed to achieve their own claimed objectives. Sad.
  • They cheerleaders have an audience. Good for them. But the fact that their readership and engagement are far smaller than ours says a lot, doesn’t it?
  • We appear to provide more relevant, curated content in about a week than all competitors combined do in roughly a month. 
  • Many subjects you will learn about only here. These last three bullets says it all.

In business, if you fail to perform, sooner or later, you’re out. Cheerleading is pleasant. But if you are a cancer patient, are you going to seek advice from the cheer-leader or from a specialist?

We “prefer to keep it positive,” as one industry blogger told us recently.  Understood.  But isn’t that like saying they’re ignoring all the troubling realities that keep the industry from growing?

Remember this quote. “If pretty pictures, great videos, or even 3D tech were all that the industry needed to thrive, then manufactured housing would be at a million new HUD Code home shipments a year, vs. hovering around a projected 100,000 new homes for 2018.”

America needs 8.3 million affordable housing units, as MHProNews has often reported.

The man who said that has also observed that “The MH industry will only achieve its goals by getting to and resolving its core issues.”  Current ‘leadership’ has arguably failed at that so badly, they won’t even publicly debate or discuss their effectiveness. That too says a lot, doesn’t it?

 

Cancer and Manufactured Housing

The affordable housing crisis is a cancer that costs the nation about $2 trillion dollars in lost productivity a year. Again, not knocking anyone else, but the industry learned that by reading MHProNews, not on some cheerleading blog or ezine somewhere else in HUDVille.

The only way to understand our industry’s potential – and then move responsibly toward those opportunities – is to have facts, evidence, and then look at them square in the eye.

A growing number of mainstream media and others have picked up on one of our mantras, that ‘manufactured housing is the solution for the affordable housing crisis that’s been hiding in plain sight.’

That crisis of America – and our industry – won’t be solved by doing what’s been done the same way for years.  We’re optimistic, but the optimist still grabs an umbrella when it rains.

Each article, each topic is selected to shed some light on facts, issues, or trends that can help lead manufactured housing back to its glory day levels, and beyond.

The manufactured home industry can climb to new records in a sustainable, ethical fashion.

That’s what News through the lens of factory-built housing.” © means.

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With no further adieu, here are this week’s headline’s in review.  Ponder, learn, feedback is welcome, and we sincerely hope that you, yours, and all will benefit and be blessed.

 

This month’s Featured Articles and Interviews

http://mhpronews.com/featured-articles/may-2018

 

What’s New on the Masthead

Anti-MH Industry MHAction Protesters Have Struck Manufactured Housing Again, and Again

 

What’s New on MHLivingNews

Evolutionary American Dream, from Tiny Trailer Houses, Mobile Homes, to “Amazing” Modern Manufactured Homes

What’s New on the Daily Business News

DailyBusinessNewsLogoMHProNewsLogo (1)

 

Saturday 5.19.2018

Chairman Hensarling, Fannie Mae’s Latest “Backdoor Schemes,” Illegalities? MH Connections, Implications

Chairman Hensarling, Fannie Mae’s Latest “Backdoor Schemes,” Illegalities? MH Connections, Implications

 

Friday 5.18.2018

“I Love Capitalism!” Home Depot Co-Founder Ken Langone to Millennials, Others – Plus MH Market Updates

Senator Tim Scott, Rep. Erik Paulsen – Overlooked Part of Tax Reform, Plus New Credit Plan for ALL Housing, Including Manufactured Homes

Senator Tim Scott, Rep. Erik Paulsen – Overlooked Part of Tax Reform, Plus New Credit Plan for ALL Housing, Including Manufactured Homes

House Financial Services Report to MHProNews – Overview of Homelessness in America

President Trump – “Bigger than Watergate,” “We Need Accountability” – National, MH Industry Impacts

President Trump – “Bigger than Watergate,” “We Need Accountability” – National, MH Industry Impacts

 

Thursday 5.17.2018

“Big Tech Lies,” “You’re the Product,” Consider “Breaking Them Up” says Apple Co-Founder, Steve Wozniak – Plus Manufactured Housing Industry Market Updates

“Big Tech Lies,” “You’re the Product,” Consider “Breaking Them Up” says Apple Co-Founder, Steve Wozniak – Plus Manufactured Housing Industry Market Updates

It’s a Revolution – $300 Million Deal Inked for 1,000 PreFabs

It’s a Revolution – $300 Million Deal Inked for 1,000 PreFabs

“Political Necrophilia,” Tragedy in SloMo, Southern Economic Political Lessons for Looming U.S. Midterms

Who will replace Pam Danner at HUD’s Office of Manufactured Housing Programs?

Who will replace Pam Danner at HUD’s Office of Manufactured Housing Programs?

 

Wednesday 5.16.2018

Canadian and American Financial and Banking Systems Compared, Infographic

Canadian and American Financial and Banking Systems Compared, Infographic

US Manufacturers Roar, Hiring More, Paying More, Thanks to Tax Reform – Plus Manufactured Housing Connected Stocks, Investment Updates

Fatal Clayton Homes Maynardville Accident Fined, RIP Keith Tucker West Jr. of Hoyle’s Tire & Axle

Fatal Clayton Homes Maynardville Accident Fined, RIP Keith Tucker West Jr. of Hoyle’s Tire & Axle

Ben Shapiro Nails It on Taxes, Regulations, and Affordable Housing – Under 2 Minute Video Must View for MH Industry Pros

Ben Shapiro Nails It on Taxes, Regulations, and Affordable Housing – Under 2 Minute Video Must View for MH Industry Pros

 

Tuesday 5.15.2018

Michigan Rising Shipments, Home to Nine of Top 50 Largest Manufactured Home Community Owner-Operators

Seattle’s Assault on Amazon, Bigger Businesses Passes Affordable Housing Tax, Plus MH Market Updates

21% of Americans have no Retirement Savings, and Manufactured Housing

21% of Americans have no Retirement Savings, and Manufactured Housing

Spencer Roane w/Southeast Community Owners (SECO), Praises Tom Lackey, Accused of Rent-to-Own Manufactured Home Sales Improprieties

Spencer Roane w/Southeast Community Owners (SECO), Praises Tom Lackey, Accused of Rent-to-Own Manufactured Home Sales Improprieties

 

Monday 5.14.2018

After Tax Cut$, U.S. Records Largest Budget Surplus, Plus Manufactured Home Market Updates

After Tax Cut$, U.S. Records Largest Budget Surplus, Plus Manufactured Home Market Updates

“Audit the Algorithm!” – Mark Zuckerberg, Facebook and Google Monopoly – Manufactured Housing Marketers Notice

“Audit the Algorithm!” – Mark Zuckerberg, Facebook and Google Monopoly – Manufactured Housing Marketers Notice

That’s a Bear on a Roof in MHC Up There, Causing a Scare

Is it Better to Be Candid, or a Kiss-Up? Monday Morning Manufactured Housing Sales, Marketing Meeting

Is it Better to Be Candid, or a Kiss-Up? Monday Morning Manufactured Housing Sales, Marketing Meeting

 

Sunday 5.13.2018

Sunday Morning Manufactured Housing Industry Research, Reports, Headline News Recap 5.6.2018 to 5.13.2018

Sunday Morning Manufactured Housing Industry Research, Reports, Headline News Recap 5.6.2018 to 5.13.2018

And that’s all she wrote this week, with a little help from that guy.  ## (News, analysis, and expert commentary.)

(Third party images, and cites are provided under fair use guidelines.)

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3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Northwestern Mutual’s Big Buy into Manufactured Housing 

August 10th, 2017 Comments off

NorthwesternMutualBuysinManufacturedHomeCommunityIndustryDailyBusinessNewsMHProNewsFinancing provided by large insurance companies is nothing new to the manufactured home community sector.

Direct ownership of a property by an insurance firm – as has just occurred in the purchase by Northwestern Mutual Life Insurance Company – that’s an evolutionary development the industry is waking up to.

The deal?

Per the Sarasota Herald Tribune, it was for some $80 million dollars for the purchase of The Gardens of Parrish by an affiliate of Northwestern Mutual, according to a recently filed deed.

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Photo credits, the Gardens of Parrish.

The Gardens of Parish is a sprawling 645 home sites on 132 acres, located at 11300 N. U.S. 301 in Manatee County, Florida.

We met with the new owners and new management, and everything seems it is going to be in the future as it is now,” said Beni Barrett, president of The Gardens Homeowners Association.

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The homeowners association did not make an attempt to purchase, as is allowed under Florida law.

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Photo credit, Gera White, 2014.

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Steve Adler, Murex Properties.

Steve Adler led Murex Properties has been contracted by Northwestern Mutual to operate the community.  Adler has served as the chairman for the National Communities Council (NCC), and is active in the Florida Manufactured Housing Association.

Northwestern Mutual Milwaukee-based company reports $250.4 billion  in assets, $28.2 billion  in revenues and $1.6 trillion  worth of life insurance protection in force, per the Herald Tribune.

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Just as the Daily Business News has reported that –

the move by Northwestern Mutual is part of a trend which could be followed by tech giants such as Google and Facebook. ## (News, analysis.)

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

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L. A. ‘Tony’ Kovach addressing industry professionals in an educational session.

By L. A. ‘Tony” Kovach to the Daily Business News for MHProNews.com.

Barron’s – Will Freestone Capital Become Next Public Manufactured Home Community Operator?

July 25th, 2017 Comments off

FreestoneCapitalManagementBarronsManufactruiedHomeIndustryCommunitiesParksDailyBusinessNewssMHProNewsFreestone Capital Management, an investing firm based in Seattle, WA, has spent the last decade working their way into becoming one of the larger owners of manufactured home communities in the United States.

Now they are setting their sights on becoming even bigger.  And perhaps, going public.

It all started just after the 2008-09 financial crisis, when Freestone’s founder Gary Furukawa purchased three manufactured home communities.

After operating them for a few years the value of his investment was clear.

The case study by Freestone Capital Management found that benefits of owning manufactured home communities include the increasing demand for low-income housing, and relatively low capital expense, among other factors.

Per their website, Freestone is known for diversified endowment-type portfolios – and they work with both wealth management and investing management for their 950 clients.

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Manufactured Home Land-Lease Community is shown for illustration purposes only. Graphic credits, Financial Services Perspective, Bradley.

Investing in the manufactured home community sector on behalf of those clients made sense to them – and they’re preparing to continue to reap the benefits of this growing and much-needed industry.

According to Barrons, the firm has already invested $300 million in manufactured housing – specifically in communities that have around a 70 percent occupancy.

Right now, the report says that those investments are generating about a 7 percent yield.  But as occupancy grows – their obvious goal – the return on those investments should rise even more over time.

Our business case is to take [occupancy] to 95%, so the yield goes up a lot,” says Erik Morgan, senior advisor of the firm. “And we’re large enough to maybe take that private investment and make it public.”

ErikMorganSeniorPartnerInvestmentManagementFreeStoneCapitalDailyBusinessNewsManufacturedHomeLandLeaseCommunityResearchReportsMHProNewsWhile many investors are looking to move into the digital age, focusing their investments into stocks like Amazon and Microsoft, Freestone is looking into a more long-term venture that they expect to see yielding them and their investors big returns in the future.

Our focus is typically on trying to find great businesses trading at attractive prices and owning those businesses for a long time,” Morgan says.

Morgan, who was named Barron’s Best Advisor in Washington, started off his career investing in those same sorts of stocks like Amazon – which ended up being a good investment in the long-haul – but he decided that wasn’t the direction in which he wanted to see his career go.

These days, working with Gary Furukawa and 29 other investors at Freestone, Morgan says they are looking to invest in cheap stocks, rather than the hot stocks that pose a higher risk to them and their clients.

Amazon remains a strong long-term opportunity, especially given the signals from their recent bid for acquisition of Whole Foods Market.

But Morgan believes that more traditional investments, like real estate – specifically the manufactured home community sector – are and should be their current focus.

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With $300 million already invested in manufactured home land-lease communities, Gary Furukawa, Erik Morgan, and their 29 associates believe they are in the right market.

Affordable housing is something that will always be in demand. Manufactured homes appeal to more than just low-income workers, as even millionaires and celebrities own manufactured homes.

It’s clear they’re confident in their investment in manufactured home communities – and why wouldn’t they be? # # (News, analysis.)

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

JuliaGranowiczManufacturedHomeLivingNewsMHProNews-comSubmitted by Julia Granowicz to Daily Business News for MHProNews.