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‘Gift Keeps Giving,’ Manufactured Housing Institute (MHI) Proves Member’s Point?

November 16th, 2017 Comments off
ManufaturedHousingInstitueMHILogo#ForeverHomeCampaignPhoto-ManufacturedHousingIndustryFactCheckDailyBusinessNewsMHProNews

All third party images are shown under fair use guidelines. Credits, NextStep, MHI.

For some time, the Daily Business News has periodically spotlighted a specific claim by an Manufactured Housing Institute (MHI) member.

That member’s concern?

The big companies have figured out how to get the smaller companies to pay for what they [the big MHI member companies] want,” stated the source to the Daily Business News.

From time to time, MHI then “goes about proving that to be true,” states the source. “MHI is the gift that keeps on giving, kinda like FEMA,” that source quipped.

Per MHI’s News and Updates on the date shown at the top left, “We ask that you help us spread the word about this campaign and the individuals and families living in manufactured homes across the country.”

LookAtTheFactsFactCheckMHProNewsLogoDailyBusinessNewsMHProNewsTo rephrase – as the MHI source stated weeks ago, and again more recently, – not only are MHI members helping to pay for the campaign, via their dues, but that association’s members are also being asked by MHI to promote the cause of the favored companies.

There are only 4 companies mentioned in that video series, plus MHI. “The videos will also be featured on MHI’s and Next Step Network’s websites,” the MHI news item stated.

What About Other Member Companies Videos?

Will there be a similar level of promotion and exposure given to all other MHI members?  If not, how is the MHI campaign fair to all others?

A marketer told the Daily Business News that while the videos “look pretty slick,” they are also “thinly veiled ads.”  Another source pointed out that there were lip synch issues, and that improper terminology was being used too.

While a lip synch glitch is only embarrassing for a production company, the improper terminology goes to the heart of some of the problems that the industry has, as several industry professionals have noted.

But the main problem is that it features only 4 members, and MHI itself,” said the first source.  NextStep is known to have deep ties to Clayton, which is to say that the Berkshire Hathaway brand will likely get the lion share of the benefits, thanks to the dues of others.

Proof of Problems? More Fact Checks…

Just weeks after MHProNews did a fact check comparing outgoing MHI Chairman Tim William’s farewell statement to a prior report by MHI CEO Dick Jennison, the same MHI News and Updates underscored how MHI’s claims of progress in marketing the industry are at best exaggerated.

Manufactured Housing Institute Outgoing Chair Tim William’s Remarks vs. MHI CEO Richard “Dick” Jennison Comments, Fact Checks

September 2017, new manufactured home shipments increased 2.9% to 7,590 homes as compared to the 7,375 homes shipped in September 2016.” While that is technically accurate, what their ‘news item’ fails to note is that MHI’s much touted social media campaign isn’t having the results they’ve been bragging about.

If their campaign was effective, logically the growth rate of the industry would be going up.

Instead, the growth rate slipped from the prior growth rate.  MH is lagging further behind the percentage of new single family, site built housing production rate.  See a recent NAR report, linked below, plus related graphics.

National Housing Statistics, New and Existing Home Sales, Manufactured Home Industry Related Insights

HousingIndicatorsNARSept2017DailyBuisnessNewsMHProNews

ManufacturedHousingIndustry30YearAnnualShipmentsCavcoMHIDailyBusinessNewsMHProNews

From Cavco report, see a recent report on that, at this link here.

A new report planned for Friday will spotlight a local controversy involving a prominent MHI member company.

Is it one more reason why the industry at large should be concerned that operations being promoted are also dogged by problematic news?

Do member companies want to be associated with the association and it’s ‘leaders’ that draw a regular dose of bad news from the mainstream media, public officials, and others?

Fraud, Class Action, CFPB-Warren Buffett, Berkshire Hathaway, Clayton Homes, Vanderbilt Mortgage & Finance, 21st Mortgage, Manufactured Housing Institute, and the Manufactured Homes Industry

Will MHI’s ‘campaign’ backfire against the industry and/or some member, as award-winning Marty Lavin, Titus Dare, and others have voice concerns about?

Are these reasons to move away from the problem plagued association?

Study Recommending New Manufactured Housing Association for Independent Retailers, Communities, Lenders, Others Released

We Provide, You Decide.” © ## (News, fact checks, analysis, commentary.)

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member and co-founder of LifeStyle Factory Homes, LLC the parent company to MHProNews and MHLivingNews.

Related: For communication, marketing, training, and other MH Professional Services, click here.

Freddie Mac Calls Manufactured Homes Crucial

April 18th, 2017 Comments off

(Manufactured home credit: Next Step Network)

Government-sponsored enterprise Freddie Mac is partnering with Louisville-based housing intermediary Next Step Network and three non-profit housing counseling agencies to initiate an online housing education curriculum.

According to Mortgage Professional America, the goal is to increase the number of mortgage-ready manufactured home buyers in Kentucky.

The program will team up participating buyers who have blemished credit histories with one of three HUD-approved agencies—Community Ventures Corporation in Lexington, Frontier Housing in Morehead, or In Charge Debt Solutions in Orlando.

The education curriculum is being offered through eHome America, an online homebuyer education platform, and will include homebuyer education, strengthening credit, and navigating the finance and purchase processes.

(Next Step Network)

Noting that supporting access to credit and affordable lending for this segment of the housing market is an “integral part” of its mission, Freddie Mac said, “Manufactured homes are a crucial source of housing stock.”

MHProNews has learned Next Step’s mission is “putting sustainable homeownership within reach of everyone, while transforming the manufactured housing industry one home at a time,” according to their website. ##  

  • Related GSE/DTS report by RC Williams linked here.
  • Related GSE/DTS report by Matthew Silver, including leaked documents, is found at this link here.

(Image credits are as shown.)

matthew-silver-daily-business-news-mhpronews-comSubmitted by Matthew J. Silver to Daily Business News for MHProNews.

NeighborWorks Achieving Excellence Program Teaches Leadership

July 29th, 2016 Comments off

Chris_Nicely_Next_Step_Network_credit postedDailyBusinessNewsMHProNewsChris Nicely, CEO of Next Step Network, a nonprofit supporter of affordable housing based in Louisville, KY, is one of 50 national leaders to have been chosen to participate in NeighborWorks Achieving Excellence Program, conducted at the Kennedy School of Government at Harvard university.

Partly funded by the JPMorgan Chase Foundation, the program hones executive skills to enhance their organization’s performance. Participants identify a specific challenge in their organization and then address that challenge with input from leaders and other attendees, as MHProNews has learned.

I am honored to have been selected to join this truly unique group of dedicated leaders,” said Nicely. “This personal challenge will not only stretch and expand my capacity, but allow me to experience a wide range of perspectives and adopt tools for increasing probabilities of goal attainment. I am very excited to be attending.”

Christina Deady, senior director of leadership and workforce development at NeighborWorks America, said, “The Achieving Excellence Program not only affects the organizations and communities but also results in a stronger pipeline of energized leaders throughout the nonprofit sector. ##

(Photo credit:Next Step Network–Chris Nicely, CEO)

matthew-silver-daily-business-news-mhpronews-comArticle submitted by Matthew J Silver to Daily Business News-MHProNews.

Chris Nicely Joins Next Step Homes

May 6th, 2015 Comments off

next_step_network__their_creditMHProNews has learned from Next Step Network that Chris Nicely has joined Next Step Homes, the for-profit subsidiary of Next Step Network, as Chief Executive Officer.

Next Step Network is a Louisville, KY-based 501(c)3 not-for-profit that seeks to put affordable factory-built housing within everyone’s reach regardless of their income. MHProNews congratulates Mr. Nicely, a veteran of Clayton Homes for nearly 20 years, on his appointment. ##

(Image credit: Next Step Network)

matthew-silver-daily-business-news-mhpronews-comArticle submitted by Matthew J. Silver to Daily Business News-MHProNews.

Energy Efficiency on the Table at MHI’s Expo in Las Vegas

May 1st, 2015 Comments off

green dollar lightbulb  construtech creditNoting that the technology involved in manufactured housing (MH) has improved greatly over the years, especially since the inception of the federally regulated HUD Code in 1976, Robin Roy, writing for the Natural Resources Defense Council blog, Switchboard, says MH is poised to continue to play a vital role in affordable housing. This blog was reposted from Next Step Network, a strong non-profit supporter of MH and energy efficiency.

With an emphasis on energy efficiency, Roy attended the Manufactured Housing Institute’s (MHI) 2015 National Congress and Expo in Las Vegas, and notes some of the highlights from that event. He says Emanuel Levy from the Systems Building Research Alliance spoke of improved insulation and roof systems, as well as “mini-split” heat pumps that can produce a 75 percent savings in energy usage, well above the 20-30 percent savings the Department of Energy has planned for MH.

Roy was especially pleased to see that Cavco Industries received the Manufacturer of the Year Award for two homes that include some of these energy-saving devices.

Barry Noffsinger of CU Factory Built Lending described the Kentucky non-profit’s Next Step Network Alliance to provide residents of manufactured homes in Kentucky with Energy Star rated MH through a collaboration of utility companies, manufactured home industry leaders and lenders, retailers and other non-profits. The energy-efficient homes should save residents $800 a year in energy costs. As MHProNews reported April 7, 2015, fewer than one percent of the 2,000 homes sold annually in Kentucky in the last five years were Energy Star certified. The goal is to increases that to 50 percent.

Roy gave a presentation at Expo on the Department of Energy’s (DOE) proposed efficiency standards for MH to save 20-30 percent in energy costs while retaining affordability, which hopefully will be issued within the next month or two. Roy said he received a favorable reception from industry stakeholders to work together on this issue. He said: All of this adds up to a great outlook for energy efficient, economic manufactured housing – and the millions of Americans living in these homes. ##

(Image credit: construtech)

matthew-silver-daily-business-news-mhpronews-comArticle submitted by Matthew J. Silver to Daily Business News-MHProNews.

Private, Public Alliance Provides Efficient Factory-built Homes to Low Income Americans

May 2nd, 2014 Comments off

Next Step Homes is the factory-built home distribution channel for parent company Next Step Network, which mobilizes nonprofit resources to provide affordable and ENERGY STAR homes for low income residents across the nation. Next Step couples its 25 nonprofit community housing development organizations with heavy hitters in the factory-built housing industry—Cavco Industries, Inc., Champion Homes, Clayton Homes and Kit HomeBuilders West. Champion built and installed 17 new manufactured homes in five months at the Pine Tree Manufactured Home Park in Monmouth, New Jersey following Hurricane Sandy, working with the Affordable Housing Alliance, a Next Step member.

Community Frameworks, a Next Step member in Washington, has ordered homes from Cavco’s Palm Harbor Homes plant in Millersburg, Oregon. Mark Wilson of Community Frameworks, says, “We have been extremely pleased with Palm Harbor Homes, not only with the quality of their work and their state-of-the-art facility, but more importantly with their staff.” MHProNews has learned Clayton and KIT are the two newest members of the Next Step Network, as the profit and nonprofit worlds meet in empowering those of modest means to achieve the American dream of homeownership and independence from the cycle of poverty. For more about NextStep, click here.##

(Image credit: nationalmortgagenews.com)