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National New HUD Code Manufactured Home Production Data Summary, September 2018 Analysis

November 8th, 2018 No comments

NationalNewHUDCodeManufacturedHomeProductionDataSummarySept2018ReportAnalysisDailyBusinessNewsMHProNews

The most recent data collected on behalf of the U.S. Department of Housing and Urban Development (HUD) reflects a small dip in new manufactured home production.

 

According to information and analysis provided by MHARR, the following are the totals for September 2018.

Just-released statistics indicate that HUD Code manufacturers produced 7,519 homes in September 2018, a 0.8% decline from the 7,580 HUD Code homes produced during September 2017. Cumulative industry production for 2018 now totals 74,207 homes, an 8.4% increase over the 68,419 HUD Code homes produced over the same period in 2017,” said MHARR.  Their full report is found at the link below.

 

September 2018 Manufactured Home Production Data Shows Slight Flatline

 

The following graphic reflects the top 10 states, since the date shown.

 

ManufacturedHomeShipmentsSept2018DailyBusinessNEwsMHProNEws

 

Sobering Regional and State Data

As MHProNews alone has spotlighted in national manufactured housing trade media, several states are still sliding in shipment levels.  That includes some of the top producing states in the nation.  The industry’s professionals needs to ask and answer the question in their own market(s), with an affordable housing crisis, how can the industry not be doing much better?

 

New Shipment Data, Top Manufactured Home State, Other MH States Continue Slide

 

ICYMI, or need a refresher, see those 2 new, separate-but-related regional reports and analysis, at the links above and below.

 

Another Top Manufactured Home State is Sliding on New HUD Code Home Shipments, More New Data

 

These are post-production, marketing and sales related issues.

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Where is MHI or other industry leading firms on this?  See the related report, linked further below.  That’s MH “Industry News, Tips, and News Pros Can Use.” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

 

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Direct Relationship – Rule of Law, Sound Information, Equal Access, Profits & Pay – MHVille, Megyn Kelly, Tucker Carlson

 

MH Sales, Marketing, Management Life Lesson – Plan A, Plan B

 

New High Mortgage Rates, Latest Core-Logic Housing Price Data

June 27th, 2018 Comments off

RisingInterestRatesPlusLatestCoreLogicCaseSchillerHouiingPriceTrendsandDataManufacturedHomeIndustryMHProNews

The S&P CoreLogic Case-Shiller 20-city home price index moved up 6.6 percent from a year earlier.  Housing price increases in Seattle, Las Vegas and San Francisco were at a double digit clip, the organization said in a release to the Daily Business News.

 

U.S. home prices rose in April from a year earlier, lifted by bidding wars in many cities where would-be buyers fought over a sparse supply of homes.

In April, Seattle led the way with a 13.1% year-over-year price increase, followed by Las Vegas with a 12.7% increase and San Francisco with a 10.9% increase. Nine of the 20 cities reported greater price increases in the year ending April 2018 versus the year ending March 2018,” the S&P CoreLogic Case-Shiller release stated.

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Prices rose even as home sales fell and mortgage rates climbed,” noted Newsmax.

Mortgage rates reached a seven-year high in late May of 4.77 percent, before declining this month. As of last week, the 30-year fixed mortgage rate averaged 4.57 percent, according to Freddie Mac. A year ago, it was 3.9 percent.

FREDCaseschilelrHousingIndexNationalManufacturedHousingIndustryDailyBusinessNewsMHProNEws

The economy is growing and the unemployment rate is at an 18-year low, which typically would point to stronger home sales,” noted Newsmax.

 

Analysis by S&P…

Home prices continued their climb with the S&P CoreLogic Case-Shiller National Index up 6.4% in the past 12 months,” says David M. Blitzer Managing Director and Chairman of the Index Committee at S&P Dow Jones Indices. “Cities west of the Rocky Mountains continue to lead price increases with Seattle, Las Vegas and San Francisco ranking 1-2-3 based on price movements in the trailing 12 months. The favorable economy and moderate mortgage rates both support recent gains in housing. One factor pushing prices up is the continued low supply of homes for sale. The months-supply is currently 4.3 months, up from levels below 4 months earlier in the year, but still low.”

Americans are increasingly turning to newly-built homes,” per Newsmax, “where sales jumped 6.7 percent in May. But higher prices and fewer existing homes to choose from are cutting many Americans out of the housing market.”

 

Manufactured Housing Signficance?

Many of these conditions – such as interest rising rates – are historically those that would lead to an increase in manufactured home sales.

ManufacturedHomeShipmentsVsNewExistingHomeSalesStaartsManufacturedHouisngIndustryDailyBusinessNEwsMHPronews

Facts are facts. They are neutral measures of reality. Once facts and their causes are understood, then the opportunities can be tapped. What the above means is that the typical retailer could potentially be selling 10x (+/-) more homes. a typical market

Nevertheless, manufactured home production and sales are still at historically low levels.

MobileHomeShipmentsManufacturedHomeShipmentChartMHIAShipmentsMHIndustryChampionSkylineHUDCodeDailyBusinessNewsMHProNews

What was accomplished previously in sustainable shipment levels, can clearly be done again.

In a release to MHProNews, the Manufactured Housing Association for Regulatory Reform (MHARR) attributed some of the woes for the still-low sales level to a lack of effective post-production national industry leadership.

MHARR hailed the start of a new communities focused post-production association.

New Manufactured Home Industry National Association Related Statements

The independent producers association based in Washington, D.C. nevertheless urged that the rest of the industry’s post-production companies should work to organize their own association.  That’s a call that award-winning Bob Crawford, president of Dick Moore Housing and others in the retail side of the HUD Code home industry support.

The new MH Communities association, and the call for a new retail post-production association follows comments by MHI award winner, Marty Lavin, who said that the Arlington, VA based trade group only works for the interests of the “big boys.”

‘Tip of Iceberg’ – Rick Rand; Marty Lavin, Communities have ‘No Confidence’ in Manufactured Housing Institute, New National Trade Group Announced

Lavin added that MHI is useful for smaller firms only to the extend that a small firm’s need happens to mirror that of a larger company.  For more details, see the related reports, linked above and below. (News, analysis, and commentary.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Larger! The Other National Association…Not MHI, Not MHARR…Ally? Competitor? Both?

September 1st, 2016 Comments off
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NOTE: if you hear sounds coming on, scroll down to the FEMA manufactured housing report, and push PAUSE on the video. Sorry, but that video only offered an autoplay function. MHProNews produced videos do not do that….Image credits, top – Career Edge, bottom, SuggestKeywords.

Informed sources have told MHProNews about a national association with significant ties to numbers of HUD Code manufactured housing professionals; an association many times larger than the Manufactured Housing Institute (MHI) or the Manufactured Housing Association for Regulatory Reform (MHARR), or both combined.

That group?

The National Federation of Independent Business (NFIB) has some 325,000 member companies.  For membership, a company must not be publicly traded, and must be a for-profit entity.  The aim of that rule is to keep large businesses from dominating the smaller ones, says the organization.

Against that backdrop, the Daily Business News has learned that the combined totals of NFIB members among:

  • MH Retailers,
  • MH Community Operators,
  • Component Suppliers, and
  • Producers of manufactured homes….

…numbers of companies in the hundreds; more than the last known totals for MHI and MHARR combined. The Nashville, TN based operation has some 325,000 total members, which would mean it has more member companies, than there  are currently employed full time in the manufactured housing industry.

 

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NFIB has a record of being opposed to tax hikes, burdensome regulations and other areas that would typically appeal to small and independent business professionals. Image credits, NFIB, used here under fair use guidelines.

There are apparent upsides and downsides to NFIB membership, from a manufactured home company’s perspective.

The cost for membership is generally quite modest, with numerous member benefits listed on the NFIB website. They take strong positions on issues like healthcare, regulations, etc., and provide resources to their members to aid them in navigating such issues.

Among the downsides, NFIB doesn’t currently make it easy for manufactured home businesses who are members to readily network with each other.

BillDunkelbergNFIBChiefEconomist-creditCNBC-postedDailyBusinessNewsMHProNews-

Regular business news watchers? Then the odds are good at seeing an NFIB leader on cable news. That kind of visibility is helpful in lobbying efforts. Image credit, CNBC.

A manufactured housing association leader privately told MHProNews that they worked with NFIB at the state level to battle an issue that both associations faced.  That association executive praised the NFIB’s role in that matter.

Following the insights noted above, MHProNews inquired directly to NFIB on some questions, and was told by staff that one approach they recommend for prospective members of industries with very specific needs – such as manufactured housing – is to be a member of their industry’s state association, while using NFIB’s huge numbers as a backup to support their causes at the state and national level. ##

(Image credits, as shown above.)

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L. A. ‘Tony’ Kovach is the publisher of MHProNews.com and MHLivingNews.com.

(Editor’s Note: As the insightful report today by Joe Dyton reflects, MHProNews is welcoming periodic guest writers. ICYMI, Matthew Silver is taking some much needed and well-earned time off, and L. A. “Tony” Kovach will be helping fill the Daily Business News role in the interim).

Submitted by L. A. ‘Tony’ Kovach, to the Daily Business News, MHProNews.

TV ad buys down, Online Digital Media Up, Marketers say

August 28th, 2014 Comments off

tv-digital-devices-icon-credit-graphicdesignjunction-posted-mhpronews-In a trend with implications for manufactured homes and other housing marketers, the U.S. TV industry has seen its first big drop in ad buys since the great recession of 2009. More is being allocated to internet based strategies, FT  tells MHProNews. The Wall Street Journal has previously reported on this trend, which according to Media Dynamics saw a 6% drop in the last quarter to $18.1 billion.

I think that you’re definitely seeing more compelling growth in advertising spending on new media platforms,” noted Bob Iger, chief executive of Disney, which owns of ABC and ESPN, on an earnings call this month. TV still commands the biggest share of advertising spending, at 38 per cent, according to eMarketer.

More consumers are moving to smart phones, tablets and computers to do their shopping. “I just think that advertisers see that they have more options now than they ever have in the past,” said Randy Falco, CEO of Univision. “I don’t think digital is scaled up enough yet to sweep . . . a lot of the dollars off the table. But advertisers are increasingly looking for these transmedia deals.”

The facts underscores what National Association of Realtor (NAR) members, such as our recent Daily Business New report on SILVAR, say is a trend in marketing that can’t be overlooked by serious housing professionals. NAR studies indicate that 90-94% of home shoppers are doing some or all of their research online.  

“We do much, but not all, of our marketing online for manufactured housing clients,” L. A. “Tony” Kovach said, “With YouTube, social media, websites and more, there isn’t a lot that you can’t do online for a lower cost than TV.  This is one of many reasons why now is a good time for the industry members to engage the full range of housing shoppers with strategies that will win them over to factory built housing options.” ##

(Icon credit: GraphicDesignJunction)

Misleading Info on Manufactured Housing—Again!

April 30th, 2012 Comments off
In her segment about the tornadic dangers to MH residents, Iowa's KWWL-TV reporter Kera Mashek does not distinguish between pre-HUD Code homes and manufactured housing in her report. It is all “mobile homes” to her. Unfortunately, the U.S. Commerce Dept.'s National Oceanic and Atmospheric Administration's (NOAA) statistics on fatalities resulting from tornadoes does not either. The video does show one MHC in Iowa that does have a storm shelter for residents, and a man living in MH who values the affordability over the fear factor. Stressing that no one is safe above ground in a tornado, Iowa Manufactured Housing Association (IMHA) member Margaret Clark, responding to the video, says the report gives the false sense that if you do not live in manufactured housing, you will be safe. Citing the Joplin twister that killed 160, none of whom lived in manufactured housing, Ms. Clark notes NOAA's statistics which show over twice as many died in “permanent” homes as in “mobile homes”, without distinguishing between mobile and manufactured. She says Iowa law requires manufactured homes to be anchored 3-4 feet deep. MHProNews has learned Minnesota is the only state that requires MHC's to have storm shelters. For Ms. Clark's response to Kera Mashek, here is the link.

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