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Short, Medium, Long Term Strategies – Step One – Manufactured Housing Marketing Sales Monday Meeting

October 29th, 2018 Comments off

 

ShortMediumLongTermnStrategiesStepOneManufacturedHousingMarketingSalesMondayMeetingDailyBusinessNewsMHProNews

Every good company, indeed every professional, should have a general short-, medium-, and long-term strategy or business plan.

 

What should your short-term strategy include?  Consider the following sobering points.

Every manufactured home business professional who has been in the business for 2 years or more has encountered several times the realities of how local, state, and federal regulations impact, limit or even deter the most cost-effective permeant affordable housing in the U.S. today.

Through regulations, zoning, financing, and other mechanisms – manufactured homes have been brought to their lowest production levels in the industry’s history.

 

Figure1MobileManufacturedHomeSalesSHipmentsVsExistingingNewHouseSalesManufacturedHousingiinudstryDataMHProNews

Data from National Association of Realtors.  It shows a sobering reality that the Arlington, VA based trade group may not want too many independents pondering the reasons ‘why’ the above data is true.  

 

This post will be done ‘backwards,’ in this respect.  It will start with what might be the second point, and then proceed to the first one.

 

Energize Your Base, Defuse Your Opposition

Unlike many industries that have de facto ‘fan clubs’ that effectively promote more sales, significant numbers of manufactured home owners have been led to think that rent control or other often Democratically promoted concepts.

Several state manufactured home owners associations affiliate with Manufactured Housing Action (MHAction), much like state manufactured housing professional groups affiliate with the Manufactured Housing Institute (MHI).

But as MHProNews and MHLivingNews have highlighted, these home owner groups have arguably been misled on several facts, not unlike how numerous manufactured home professionals have been misled by the Arlington, VA based ‘umbrella’ trade group.

When manufactured housing professionals learn how to connect more effectively with more of their homeowners, virtually everyone – perhaps save the monopolists – will benefit.

 

Compelling Information for Renters and Manufactured Home Owners

 

MHAction followers need to be informed how they are tied to Warren Buffett’s money.  Many of those followers have condemned Berkshire brands Clayton and related lending units business practices.

Rephrased, there could be a natural alliance between independent manufactured housing professionals and the mass of manufactured home owners, including those who may mistakenly be following MHAction.

“…the truth will set you free,” (John 8:32). Sharing the information linked below on MHLivingNews is prudent for MHPros, because it benefits home owners, investors, and professionals alike.

 

 

For Professionals and Investors Only…

When big money players are deeply involved in politics, that’s a signal to the rest of us.

It doesn’t mean that small- to mid-sized businesses (SMBs ) or investors have to match their money., which most of us can’t match the billionaires.  But what it should tell us is that from now through the midterms, political engagement is a wise short-term strategy.

2016 reminds us that the biggest dollars don’t always win.  Two examples will make the point. Among Republicans, former Governor Jeb Bush had more campaign money than perhaps any other candidate in the GOP primary, but he did terribly at getting delegates.

In the national election, former Secretary of State Hillary Clinton had hundreds of millions in more campaign money, but she lost in the all-important Electoral Collage vote by a wide margin to political newcomer, Donald J. Trump, who now is the 45th President of the United States (POTUS).

For those roughly 10-15 percent of voters who have not yet decided, the election is in their hands. For those pros who ‘get it’ that the Trump Administration agenda is good for the vast majority of Americans – save perhaps some monopolists/oligarchs and their allies – sharing articles like the this one and the one linked below may prove eye opening.

 

Following Facts, Money – Sam Zell, Warren Buffett, Tim Williams/21st Mortgage, and Manufactured Housing

 

This won’t be the only topic covered between now and Nov 7th.  But it is arguably the most pressing one. Mainstream media surveys, and site data on MHProNews, both indicate that voters are interested in hearing and reading about such issues in the closing days of the 2018 Midterms.

 

LATonyKovachGoodBipartisanshipShouldalwaysBepredicatedBenefitallhonestindustrymembersnotslectfewquote

The comment above was said with respect to another recent topic, but relates to this issue too.

 

Make this your short-term strategy. Share the links above, and of course, vote wisely. See the related reports, linked below.

That medium to long-term strategy?  Sign up for our emailed headlines news, and you’ll get those post-Nov 6th voting.

NOTICE: A new report will spotlight a multifamily housing initiative that MHI has not yet advised MH Professionals about. Per our sources, that should be Tuesday or Wednesday. Stay tuned to “News through the lens of manufactured homes, and factory-built housing,© where “We Provide, You Decide.”  © ## (News, analysis, and commentary.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

 

Related Reports:

Father and Son, How Often? Common Sense, and Manufactured Housing Industry Week in Review 10-21 to 10-28-2018

 

Guggenheim ’Classic Seasonal Adjustment,’ Pollster says Hedge Funds Nervous Over Midterms, But GOP Can Win House and Senate, Plus MH Market Updates

 

 

 

Official Federal Housing and Construction Activity Report, Video

October 19th, 2018 Comments off

USOfficialHousingconstructionActivityReportNARSeptDailyBusinessNewsMHProNews
For the 6th month in a row, existing home sales have dropped, says the National Association of Realtors, as reported by CNBC.

 

  • U.S. home sales fell in September by the most in over two years as the housing market continued to struggle despite strength across the broader economy.
  • The National Association of Realtors ™ (NAR) said on Friday that existing home sales dropped 3.4 percent to a seasonally adjusted annual rate of 5.15 million units last month.

 

Among the factors cited were rising interest rates.

The median house price increased 4.2 percent from one year ago to $258,100 in September.

So why are manufactured homes still struggling to achieve 100,000 new home shipments a year?  Even adding in the cost of a home site, in the data summarized in the linked report below, reveals what should be a roaring manufactured housing market.

 

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

 

For more on the question of why sales are so low, see the related reports, linked further below.  But next up, are the official HUD and U.S. Census Bureau residential construction data.

 

USCensusBureauHUDHousingUrbanDevelopmentPressReleaseMediaRelease

HUD AND CENSUS BUREAU REPORT RESIDENTIAL CONSTRUCTION ACTIVITY IN SEPTEMBER 2018

WASHINGTON – The U.S. Department of Housing and Urban Development (HUD) and the U.S. Census Bureau jointly announced the following new residential construction statistics for September 2018.

Building Permits: Privately owned housing units authorized by building permits in September were at a seasonally adjusted annual rate of 1,241,000. This is 0.6 percent (±1.2 percent)* below the revised August rate of 1,249,000, and is 1.0 percent (±1.2 percent)* below the September 2017 rate of 1,254,000. Single-family authorizations in September were at a rate of 851,000; this is 2.9 percent (±1.2 percent) above the revised August figure of 827,000. Authorizations of units in buildings with five units or more were at a rate of 351,000 in September.

NewResidentialConstructionHUDCensusBureauSept2018DailyBusinessNewsMHProNews

Housing Starts: Privately owned housing starts in September were at a seasonally adjusted annual rate of 1,201,000. This is 5.3 percent (±11.3 percent)* below the revised August estimate of 1,268,000, but is 3.7 percent (±12.1 percent)* above the September 2017 rate of 1,158,000. Single-family housing starts in September were at a rate of 871,000; this is 0.9 percent (±8.9 percent)* below the revised August figure of 879,000. The September rate for units in buildings with five units or more was 324,000.

Housing Completions: Privately owned housing completions in September were at a seasonally adjusted annual rate of 1,162,000. This is 4.1 percent (±11.3 percent)* below the revised August estimate of 1,212,000 but is 7.0 percent (±12.9 percent)* above the September 2017 rate of 1,086,000. Single-family housing completions in September were at a rate of 844,000; this is 8.7 percent (±8.4 percent) below the revised August rate of 924,000. The September rate for units in buildings with five units or more was 312,000.

NewResidentialConstructionHUDCensusBureauSAARTrendsSept2018DailyBusinessNewsMHProNews

 

The October report is scheduled for release on November 20, 2018.

 

EXPLANATORY NOTES

In interpreting changes in the statistics in this release, note that month-to-month changes in seasonally adjusted statistics often show movements which may be irregular. It may take three months to establish an underlying trend for building permit authorizations, six months for total starts, and six months for total completions. The statistics in this release are estimated from sample surveys and are subject to sampling variability as well as nonsampling error including bias and variance from response, nonreporting, and undercoverage. Estimated relative standard errors of the most recent data are shown in the tables. Whenever a statement such as “2.5 percent (±3.2 percent) above” appears in the text, this indicates the range (-0.7 to +5.7 percent) in which the actual percentage change is likely to have occurred. All ranges given for percentage changes are 90 percent confidence intervals and account only for sampling variability. If a range does not contain zero, the change is statistically significant. If it does contain zero, the change is not statistically significant; that is, it is uncertain whether there was an increase or decrease. The same policies apply to the confidence intervals for percentage changes shown in the tables. On average, the preliminary seasonally adjusted estimates of total building permits, housing starts and housing completions are revised 3 percent or less.

* The 90 percent confidence interval includes zero. In such cases, there is insufficient statistical evidence to conclude that the actual change is different from zero.

###

There are a range of factors that ought to be pointing to far higher sales by manufactured housing firms. See the related reports, further below. That’s “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

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2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

 

Related Reports:

 

Manufactured Housing Institute Shipment Data, FEMA, an Inside Look

New National Manufactured Housing Association Makes Its Appeal to Industry Members

Enemies of Manufactured Homes, Communities; Rent Control, MHAction, George Soros, Ignorance, & Entropy

September 22nd, 2018 Comments off

 

EnemiesManufacturedHomesCommunitiesRentControlMHActionLogoGeorgeSorosIgnoranceEntropyMobileManufacturedHousingMHProNews

The headline isn’t an all-encompassing list of those bulleted items, individuals, or groups that act as opposition or de facto “enemies” which artificially stifle the advancement of manufactured homes, homeowners, and professionals. But they do capture the flavor of important realities confronting the most proven affordable permeant homes built in the U.S. today. Specifically, HUD Code manufactured homes.

 

Linked reports that document various points herein can be read later for greater depth of understanding on that aspect of this subject.

 

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

 

The Urban Institute, Bloomberg, and the National Association of Realtors have all had stories and reports this year that on the surface are positive and useful in various ways for advancing the truth about manufactured housing.

 

Bloomberg “New Home for $90,000? Manufactured Housing Is Making a Comeback” Reveals MH Media Challenge

 

The Urban Institute phrasing of their data and reports particularly merits scrutiny, which their January 2018 study is covered in the related report and the links from it, which are found in the analysis linked below.

 

Urban Institute Ask for Correction in Analysis of their Manufactured Housing Research, “Follow the Facts,” “Follow the Money”

What may appear at first blush to be good news for the industry begs the question that the Urban Institute asked in January 2018. Given the affordable housing crisis, and the fact that manufactured homes are well positioned to address the need, why are so few HUD Code manufactured housing units being built?

 

Why is manufactured housing under-performing from its historic norms, as this chart from Skyline-Champion reflects?

 

ManufacturedHomeMHShipments1990-2017DailybusinessNewsManufacturedHousingMHProNews

 

Lawrence Yun, Chief Economist for the National Association of Realtors ® (NAR), says that only by homebuilders getting busy can solve the need for an estimated 8.3 million housing unit shortfall.  Tech gurus say that only factory-based homebuilding will close that gap.  So why aren’t the sales of HUD Code manufactured homes (MH) soaring?

 

LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding

Collage by MHProNews.

 

Why are RVs – which trailed MH shipments 20 years ago – now outselling MH by some 5 to 1?

 

WinnebagoRVWholesaleshipmentDataManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

Among the headwinds are individuals, and organizations that by accident or design are behaving in ways contrary to the interests of home owners, home seekers, and most manufactured housing professionals.  That is most notably true for MHVille “independents.” As an example,  tent control is an issue that’s widely misunderstood, and thus merits careful examination to reveal how it harms home owners, affordable housing seekers, and many businesses too.

 

2018-09-22_0801RentControlMobileManufacturedHomesGoogleDailyBusinessNEwsMHProNews
2018-09-22_0809MHAction2018MHActionNMHOARentControlProtestsManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

Above and below are some recent headlines, in screen captures from Google and alternative search engine, DuckDuckGo.

 

DuckDuckGoSearchResultsMHActionRentControlMobileManufacturedHomesDailyBusinessNewsMHProNEws

 

These are examples of what Marty Lavin, JD, a Manufactured Housing Institute (MHI) award winning professional, has called “the [manufactured housing] industry’s other image campaign.”

There are routinely far more negative stories that fill the news and ether than positive ones.  As MHProNews has uniquely documented for some years, there are positive reports about modern manufactured housing that date back for over 2 decades.

 

GeorgeSorosWikipediaDailyBusinessNewsMHProNews527

Hungary’s [Prime Minister] Viktor Orbán has turned on George Soros.” = The Guardian. “Israel defends Hungary’s ‘antisemitic’ portrayal of George Soros…” = The Independent. Soros has backed groups like MoveOn, ACORN, and New York Communities for Change, which in turn has aligned with MHAction.

20 years ago, manufactured housing sales were soaring.  Today, they are snoring. While it is true that lending was “loose” 20 years ago, that alone doesn’t explain the disparity. Because loan quality doesn’t change the reality that there were demonstrably more customers actively seeking manufactured homes.

Demand is a function of news, marketing, education and desire.  This has been proven with client work by MHProNews’ related consulting/business development services operations.  In varied local markets, we’ve demonstrated that sales can soar, given proper adjustments in training, media engagement, and other proprietary methods. When sales can profitably grow by hundreds of percent year-over-year or in a 24 month time-frame, those cases are clear indicators that it can be done by others too.

 

DuckDuckGoEntropyDefinedLossInformationTransmittedMessageManufacturedHousingIndustryMHProNews

 

Logic and geniuses like Albert Einstein alike tell those willing to listen that doing more of the same, will only create a similar result.

It takes effort to change, or as John Bostick – President of Sunshine Homes – keenly observed, “Easy doesn’t pay well.” Change requires effort, and effort – energy is the antidote to entropy, the status quo, and more of the same.

People like George Soros could, in theory, be ‘won over.’ But Soros – and billionaires like Tom Steyer, Bill Gates, Jeff Bezos, and Warren Buffett – are demonstrably politically-aligned fellow travelers. They each supported in various ways former President Barack Obama and Secretary Hillary Clinton backed agendas. They’ve all grown vastly in wealth, while supporting candidates and causes that appear to be contrary to their interests. But when examined closely, big government has helped – not harmed – the wealth of billionaires.

The agendas of those named above – which are out in the open for all to see – have been demonstrably harmful economically to the interests of the vast majority of Americans, including manufactured home owners, and professionals. See related reports, linked below. “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovach(C)2017MHproNewsBy L.A. “Tony” Kovach – publisher of industry-leading MHProNews.com and MHLivingNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
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Related References:

President Donald J. Trump Visit to Manufactured Home Community, Video, Hurricane Florence Update

MH Communities, Owners, MH Independents Alert – NMHOA and MHAction Next Steps? – Part 1

 

Improving Resale Values: Manufactured Home Owners, Professionals, Shoppers – NMHOA & MHAction, What’s Right, Wrong, Supply & Demand – How to Achieve Mutual Victories

 

“Disastrous,” “Uncompetitive” “Takeover” of “Government Sanctioned Monopoly” Blasted in Congress as Bi-Partisan Fix Unveiled

Facebook, Marketing & News – Manufactured Housing Pros, Sarah Miller, ‘Citizens Against Monopoly’ Sound the Alarm

Wall Street Journal – Tech Giants are Monopolistic Threat to Businesses, U.S. Economy

Affordable Housing Revolt! Amazon’s Jeff Bezos Video Responds to “Breakup” Growing Monopoly, and Manufactured Housing

 

Progressive “Nation” Reports on Monopolies Cites Buffett, Clayton, Others – MH Industry Impact?

Rising Prices and Rates Cool Housing Sales, MH Industry Pro Sounds Off, New Data & Video

August 22nd, 2018 Comments off

 

RisingPricesRatesSalesCoolingMHSuccesssoundsOffNewDataVIdeoDailyBusinessNewsMHProNewsLogoIn addition to the steady climb in [existing] home prices over the past year, it’s evident that the quick run-up in mortgage rates earlier this spring has had somewhat of a cooling effect on home sales,” said Lawrence Yun, Chief Economist for the National Association of Realtors® to the Daily Business News on MHProNews, via a release.

 

This weakening in affordability has put the most pressure on would-be first-time buyers in recent months, who continue to represent only around a third of sales despite a very healthy economy and labor market,” Yun said.

He added, “Is it reasonable to expect changes in the two bugaboos? Not when important elements of the industry appear uncooperative with potential new lending money and new lender money still feels very uneasy with the reality of MH lending.”

July2018ExistingHousingSalesSnahpshotNARDailyBusinessNewsMHProNewsLogo

The median existing-home price for all housing types in July was $269,600, up 4.5 percent from July 2017 ($258,100). July’s price increase marks the 77th straight month of year-over-year gains.

CNBCNARLogoExistingHomeSalesTrendLineJuly2018DailyBusinessNewsMHProNewsLogo

Lawrence_Yun,_NAR_Chief_Economist,_Realtor

Lawrence Yun, NAR Chief Economist.

In addition to the steady climb in home prices over the past year, it’s evident that the quick run-up in mortgage rates earlier this spring has had somewhat of a cooling effect on home sales,” said Yun. “This weakening in affordability has put the most pressure on would-be first-time buyers in recent months, who continue to represent only around a third of sales despite a very healthy economy and labor market.”

What Yun said is akin to what Redfin’s CEO Glenn Kelman said recently, see that book-end report, linked below.

“Buyers Have Had Enough,” says Redfin’s Glenn Kelman

Listings continue to go under contract in under month, which highlights the feedback from Realtors® that buyers are swiftly snatching up moderately-priced properties,” Yun said. “Existing supply is still not at a healthy level, and new home construction is not keeping up to meet demand.”

It’s the last point that manufactured housing professionals should be laser focused on.  While Bloomberg and NAR have recently, among others, provided positive news about the industry and its homes, that message has yet to break through in a robust way to the market.

 

 

Marty Lavin Sounds Off on Latest…

Regarding the Bloomberg article, that is the 312th article since 1970 which has appeared, gotten the industry all puffed up, then little changed,” said Marty Lavin, JD, with a tongue in cheek hyperbole.  For those who missed it, a look at the Bloomberg piece is found in the item below.

Bloomberg “New Home for $90,000? Manufactured Housing Is Making a Comeback” Reveals MH Media Challenge

marty-lavin-jd-manufacturedhomefinanceexpert-DailyBusinessNews-mhpronews

Industry success story, and MHI award winner, Marty Lavin, JD.

At no point do they [Bloomberg] explain how the industry will overcome the twin bugaboos of the last 70 years:

1) Who and how will the homes be financed? and

2) Where will they be sited as most older home-sites are unattractive and declining in numbers and NIMBY reigns supreme in new locations, seemingly everywhere?

Is it reasonable to expect changes in the two bugaboos? Not when important elements of the industry appear uncooperative with potential new lending money and new lender money still feels very uneasy with the reality of MH lending.”

Lavin well knows the “GreenSeco” history from the late mid-to-late 1990s, and into the early 2000s, that were the excuse the GSEs held to regarding lending on manufactured home for years.

The fact that the industry’s two largest lenders failed to provided data to the GSEs they requested – and that other industry lenders provided – gave the GSEs an excuse to begin a toe in the water lending program.  That could be part of what Lavin has in mind, who said also told MHProNews,So the association [MHI] is not there for the “industry,” unless the interests of the Big Boys join the industry’s.”

 

Lavin Unload Continues…

Still needed are substantial industry model changes to reach anywhere near the promise all see in the industry, but which the industry seems bent on avoiding. Note that the present MH model doesn’t mean some are not doing well. They are.”

Questions remain, however, whether the obstructionist, being in prominent positions industry-wide, are prepared to bare their kimonos in an effort to boost the entire industry. Such has not been the case in the last 40 years.”

That’s about as scathing a rebuke that Lavin has given to date for those who are “obstructionist” in their moat-building behaviors. The MHI award winner, and long-time success story in retail and communities, has pointed a finger at MHI and their “big boy” brands that have pled and postured growth, but have failed to do what’s necessary to actually achieve growth.

For a prior Daily Business News item with additional quotes from Lavin on a related topic, see the related reports, linked below. “We Provide, You Decide.” © ## (News, analysis and commentary.)

(Third party images, content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews
2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

‘Tip of Iceberg’ – Rick Rand; Marty Lavin, Communities have ‘No Confidence’ in Manufactured Housing Institute, New National Trade Group Announced

Trendlines Don’t Lie, Real Challenges, Hidden Manufactured Housing Opportunities Revealed

Richard ‘Dick’ Jennison, Manufactured Housing Institute CEO, Doubles Down, Industry Reactions, Fact Check to Growth Strategy

Warren Buffett Would be Okay With Clayton Homes Losing Money, Says Kevin Clayton – But Why?

Apartments vs. Manufactured Housing, NMHC and NAR Data, Opportunities

August 18th, 2018 Comments off

 

ApartmentsVsManufacturedHomesNMHCNARDataOpportunitiesDailyBusinessNewsMHProNEws

National Multifamily Housing Council® (NMHC) and National Association or Realtors® (NAR) are the sources for bulk of the data and graphics, shown below.

 

The executive summary could be captured with a statement made by Scholastica ‘Gay’ Cororaton, Certified Business Economist (CBE), with the National Association of Realtors® (NAR).

MonthlyMedianGrossRent2016HousingTypesManufacturedHomesScholasticaGayCororatonNARDailYBusinessNEwsMHproNews

Note there seems to be a difference between NAR and NMHC data on median rents.

She said “Based on 2016 latest data, the median household income among manufactured homeowners was $43,900, about half the median household income among all homeowners.  The median household income of manufactured homeowners is about the same as the median income of all renters, at $42,500. This indicates that renters can transition to homeownership without significant change in housing expenses via ownership of a manufactured home, if other factors that homebuyers look for are also met (e.g., accessible transportation, presence of a good school, other neighborhood qualities).”

Let’s start with the age of multifamily housing rental units, which many may find surprising.

Why?

WhenWhereApartmentsBuiltNMHCDailyBusinessNewsMHProNews

Because out of 19.506 million apartment units, using NMHC data, 10.316 million were built after 1980.

CharacteristicsofAptRentalUnitsNMHCDailyBusinessNEwsMHProNews

So, over 9 million units were built before 1980, with 2.137 million units built on or before 1939.

NMHCAptMedianRentNMHCDailyBusinessNewsMHProNews

Note there seems to be a difference between NAR and NMHC data on median rents.

Cororaton’s data reveals that it would be a simple budgetary change to go from an apartment to a manufactured home.  Her data also shows the appreciation possible in a modern manufactured home.

ComparisonMonthlyPaymentsChattleLandHomeMixedVsConventionalExistingHomesNARScholasticGayCororatonDailYBusinessNewsMHProNews

By contrast, there is obviously no equity in an apartment rental.  So there’s about 225 percent more apartments than manufactured homes. Since turnover is steady in apartments, that’s a vast market opportunity.

DTIRatiosConventionVsManufacturedHomesNARSchoalsticaCororatonApartment construction is booming.

HousingAppreciationByLoanTypeManufacturedHomesScholasticaGayCororatonNARDailyBusinessNewsMHProNews

Like RVs, they are out-performing manufactured homes by a country mile.

What RV Industry’s 2018, Prior Results Reveal for Manufactured Housing

The RV report, linked above, reminds professional readers and investors that RVs trailed manufactured housing in 1998.  20 years later, they are outselling manufactured homes by some 5 to 1. See that report to learn more.  It’s opportunity in disguise for those who see it, and get it.

SunCommunitiesSUI-InvestorPageComparetoMultiFamilyHousing10ManufacturedHomeCommunitiesIndustryDailyBusinessNewsMHProNews600

Graphic, data, per Sun Communities (SUI).

There is a need for every kind of housing that exists.  Some need or want a short- to medium-term rental. But with hundreds, if not thousands, of manufactured home communities offering rentals, that too could be a market for the manufactured housing industry.

When Bloomberg, NAR and others are increasingly featuring positive news about manufactured homes, that should make investors sit up and take notice.

Bloomberg “New Home for $90,000? Manufactured Housing Is Making a Comeback” Reveals MH Media Challenge

Even high rises could be done with manufactured homes, when density is an issue. See that related report, linked below.

So manufactured homes are a common-sense choice. Millennials and others must be shown why they are a cool, even savvy, option.

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

Learn more about the above, linked here.

Perhaps these are among the reasons why the Blackstone Group has recently entered the manufactured home space? See that in the related reports, linked below.

Notice: We plan an upcoming report on MHLivingNews on this issue, designed for the general public.  Sign up herein seconds for our industry-leading, typically x2 weekly, emailed headline news updates. “We Provide, You Decide.”  © ## (News, analysis, and expert commentary.)

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L. A. “Tony” Kovach and his wife Soheyla co-founded and publish the manufactured home industry’s two leading tradeLATonyKovachMHLivingNewsMHProNewsPublisherIndustryExpertConsultant

media; Manufactured Home Living News (MHLivingNews.com) and MHProNews.com for business professionals and investors.

Kovach’s work has been featured in publications such as the Washington D.C.’s The Hill, Value Penguin, Chicago Sun Times, and a host of other media. He’s been involved in the manufactured home industry as a manager, high-volume retail center owner, consultant, and publisher for over 25 years. Kovach has likely interviewed more industry professionals, experts, and manufactured home owners, than anyone in U.S. news media.

 

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews
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Related Reports:

Blackstone Brilliantly Bets Big On Manufactured Housing, Enters Manufactured Home Communities Contest

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Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

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Warren Buffett Would be Okay With Clayton Homes Losing Money, Says Kevin Clayton – But Why?

Manufactured Housing Shipment Totals, June 2018

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

August 2nd, 2018 Comments off

 

AveragePriceNewConvSiteBuiltHousesCompareManufacturedHomesFeb2018USCensusBureauDailyBusinessNewsMHProNEwsOne of the most serious issues in America is the affordable housing crisis.

 

It should be noted that affordable housing is a non-partisan issue.

PercentageHOuseholdsSpentMOrethan30PercentOnHousingByTenureHousingUnitManufacturedHomesAffordableHousing

From the Realtor University report available below as a download.

People most commonly live in apartments, other forms of rental housing, and other types of homes.

MedianAverageSalesPriceConventionalHousingUnitedStatesUSCensusBureauDailyBusinessNewsMHProNews

Housing affordability – or the lack of it – is driven by several factors.  Land cost obviously varies by market and location.  Land use is another issue for a separate report.

Those hundreds of millions may be Democrats, Republicans, Independents, or any other political or apolitical view.

The point?

MonthlyHousingCostsByHousingTypeAptHousesManufacturedHomesRVsSingleFamilyRealtorUnivManufacturedHomeIndustryResearch

From the July 2018 update of the Realtor University report available below as a download.

Housing is non-partisan, even though there may be partisan views about it. Politicos or policy advocates routinely have a position on housing issues, perhaps because they recognize that the needs are large and growing.

How great are the needs for affordable homes in the summer of 2018?

They are summed up by Lawrence Yun, Ph.D., Chief Economist at the National Association of Realtors ® as is shown below.

LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding

Collage by MHProNews.

 

The number of articles and reports to date in 2018 that are favorably reporting on manufactured homes as an important part of the solution for the affordable housing crisis seems to be rising.

 

MobileManufacturedHomeManufacturedHousingIndustryFactsDataResearch

While the thrust of these third-party reports have routinely been positive, an all too common facet has been misinformation on some data or terminology point.

Thus this post will be a data and evidence based effort to provide a rapid reference for third parties looking for more accurate information. Third party sources are as shown.

Feb2018ManufacturedHomeAverageCostUSCensusBureauDailyBusinessNewsManufacturedHousingIndustryDataResearchResultsMHProNews

Land cost varies by market and location. About 1 in 3 Manufactured homes, per NAR data, are being placed in land-lease communities, so about 2 out of 3 are going onto privately owned properties. Why are sales so low, when the data is so favorable?  See the comment from an industry professional, further below, plus the linked related reports at the bottom of this post.

The manufactured home industry bears some responsibility for the confusion.  The following sourced information, often using data from the National Association of Realtors ® (NAR), Census Bureau, HUD, IBTS, Manufactured Housing Association for Regulatory Reform (MHARR), MHU, or other sources as noted.

 

Properly Defining Mobile Homes, and Manufactured Home

The National Association of Realtors Journal of the Center for Real Estate Studies did a fact-based report entitled “The Market for Manufactured Homes” by Scholastica ‘Gay’ D. Cororaton, CBE, Research Economist, National Association of REALTORS®.

CompareMobileHomeTrailersPastManufacturedHomesSaferMoreDurableQuoteScholasticiaGayCororationPhotoSmallPercentageDamagedDuringHUrricanesMHProNews

Cororaton’s research had some revisions in July 2018 – linked as a download, here – as was a related post on Realtor University’s blog entitled “Making the Case for Manufactured Homes.”  Their report on manufactured homes starts on page 48.

AveragePriceExisitngNewMobileHomeManufacturdHomeByYearSince1960GraphicNARManufacturedHomeDataResearchMHProNews

Insightful data, per NAR. From the July 2018 update of the Realtor University report available below as a download.

 

The National Manufactured Housing Construction and Safety Standards

National Manufactured Home Construction and Safety Standards Act as: “A manufactured home means a structure, transportable in one or more sections, which in the traveling mode is 8 body feet or more in width or 40 body feet or more in length or which when erected on-site is 320 or more square feet, and which is built on a permanent chassis and designed to be used as a dwelling with or without a permanent foundation when connected to the required utilities, and includes the plumbing, heating, air-conditioning, and electrical systems contained in the structure.”

ConvHousingPlusManufacturedHomeByTypePriceSquareFootageNARRealtorUnivsDalyBusinessNewsMHproNews

Red arrow, blue text by MHProNews. Data from the Realtor University report available below as a download.

TheDeliberateMisueofTerminologyCanBeOffensivetoMillionsWhoProudlyOwnAManufacturedhomeOrThousandsinourIndustryMarkWeissMHARRMHproNews575

The Department of Housing and Urban Development are the primary federal regulator, and so the standards are often called the HUD Code for manufactured housing.  One simple way to identify a HUD Code manufactured home is if the home bears a HUD label, see photo below.

RedHUDCodeMetalLabel=ManufacturedHomeNOTMobileHomeNOTTinyHouseNOTrv-CreditsManufactruredHomeLivingNewsDailyBusinessNewsMHProNews

TerminologyMattersBecausetheTerminologyDescribestheConstructionStandardsHomeBuiltToSteveDukeLMHAaMHLivingNewsMHProNewsBiggerPocketsSunshineHomesRedBayAL

The terminology matters because
the terminology determines the
construction standards a home was
built to,” per Steve Duke, JD, LMHA.

TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

You must meet people where they are. Terminology must be taught and caught. Make a habit of using the correct terminology.

The HUD Code standards went into effect on June 15, 1976.  So, homes built before that date can properly be called a mobile home.

The Manufactured Housing Institute (MHI) has been notified (again) about information that they’ve published in downloads, advertorials, and on their website that is a mix of accurate and inaccurate information.

They were advised that MHI members and others were included in a BCC addressed to the MHI Executive Committee, plus many on the MHI staff.

The NAR is among other trade associations that have been notified of the ongoing mix of data errors by MHI, which as noted, is a mix of good, bad and meh information coming from the Arlington, VA based trade group.

ManufacturedHomeShipmentsIntoPrivateLandOrManufacturedHomeCommunitiesSince1995TrendGraphicNARMHProNews

From the July 2018 update of the Realtor University report available below as a download.

 

Among the responses to the message to MHI and others?

Well put, Tony [Kovach, MHProNews publisher].   Thanks for the bcc, too.

STILL seems to be a void in the ether when it comes to a nationwide pro-MH body to represent our industry, not just certain players therein. I won’t beat the dead horse about BH/CMH other than to say they are at least 80% at cause for the lack of accurate information going out to the public, and IMHO, it’s for the purpose of their moat.  

Glad to see that there are still folks who can see the benefits a financially healthy & industry hearty organization could bring to us as a whole.  There are SO MANY fronts that need to be addressed that it would require a full-time devotion to them, something that business owners seem to be reluctant to do, for whatever (and valid) reasons…” This was part of a longer message from a well known industry professional.

Figure1MobileManufacturedHomeSalesSHipmentsVsExistingingNewHouseSalesManufacturedHousingiinudstryDataMHProNews

There are a growing number of industry voices that believe that BH/CMH and MHI have by various action/inaction has kept manufactured home sales at historically low levels. Evidence? See Related Reports and videos, linked below, which quotes and cites BH, MHI, CMH, 21st Mortgage Corp, and other sources.

 

This article may be updated, if MHI makes corrections, and does as NAR thoughtfully did – provide the appropriate credits for the sources of the correction of prior errors.  MHI’s leadership will be advised of this article, but frankly, its unnecessary.

Unnecessary, why?

TimWilliamsMHProNewsMHLivingNewsGoodCommunicationsResourcesILogonLatestNewsBigAssetExplainWhyIndustryVoices-768x339

Part of several messages for publication by Tim Williams to MHProNews.

Because as Tim Williams said – and it is still true – MHI members, leadership, and senior staff are among the routine readers of MHProNews.

Our latest 3rd party metrics reflect that our site traffic has more than doubled since Sept 2017.  Our sincere thanks to our readers, and all of those who make this site’s fact checks and reports possible. NOTE: as of this date, none of the linked reports have been publicly disputed by sources from BH, CMH or MHI.  “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third-party images and content are provided under fair use guidelines.) See Related Reports, linked further below.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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Manufactured Housing Industry Facts, It’s About More, Per Economic Expert’s Insight

August 1st, 2018 Comments off
AffordableHomeOwnershipManufacturedHousingIndustryDailyBusinessnewsMHProNews550x315

The top right graphic is an example of a useful MHI data point. The “Wheat and Chaff” is the wise way to a approach any information source. Keep the good, reject what’s not.

There appears to be considerable confusion about a variety of facts regarding modern manufactured homes, as well as the manufactured housing industry. Why?  Let’s tee up this topic, before diving into this relevant research, and today’s timely fact check.

 

Accurate Information Matters

When reading mainstream media reports, or research being done by third-parties at non-profits, universities, etc., there are often modest to significant errors found about manufactured homes.

During live presentations, hundreds of industry professionals have been asked by our publisher a variation of this question. ‘Does misinformation about manufactured homes (MH) hurt our MH industry’s sales?

Routinely virtually every hand in the room will go up.

So, by an almost universal acceptance by those motivated enough to attend a seminar, accurate information about MH matters.

The reputation of the MH industry – and to an extent, its integrity – can be influenced by the accuracy of the data about manufactured homes.  Rephrased, inaccurate information logically hurts sales, and harms our industry’s image.

Before diving into the focus of this particular fact-correcting analysis, the Daily Business News will remind readers about this potent fact check about tornadoes.  If the general public realized that the odds of not dying during a tornado in 2017 were over 1 million to one in favor of the MH resident, wouldn’t people feel more confident about buying a manufactured home?  Just think, only 1 out of a million died during a tornado in 2017.

Per room after room of raised hands by industry professionals during live seminars, thousands of industry pros believe more of the public would by a manufactured home, based upon accurate information.

“Even When We Had a Hurricane, It Wasn’t This Bad,” Profitably Decoding Post-Windstorm, Survivor of Possible Tornadoes Statement, Impacting Manufactured Home Community, Manufactured Housing Industry

Nevertheless, to date, only MHProNews and MHLivingNews have routinely promoted that kind of data, which is based upon National Weather Service’s reporting.

CompareMobileHomeTrailersPastManufacturedHomesSaferMoreDurableQuoteScholasticiaGayCororationPhotoSmallPercentageDamagedDuringHUrricanesMHProNews

The good news is that some state associations and the NAR (see above) have started to address this, as the report linked above noted.

So, accurate information matters. It matters to:

  • Investors,
  • Bankers,
  • Public officials,
  • Professionals in or considering the manufactured home industry,
  • Affordable housing advocates,
  • Economists,
  • Media,
  • Policy makers, staffs, politicos,

and the public at large.  Accurate information is presumably why MHI wants members to fly-in once  a year to Washington, D.C.  and hand out information packages to staff and members of the House and Senate in the Congress.

 

Why Is There So Much Misinformation About Manufactured Housing?

What contributes to, or is the origin of, some of those factual questions and concerns from third parties?

Let’s note for accuracy and fairness that no one source is fully responsible, nor is any one professional exempt, from striving to learn and accurately share the facts about the modern manufactured home industry.  We value input from our readers, and when an error is spotted, we want to correct it.

Each person reading this is to some degree, is either part of the solution, or part of the problem. That’s reality.

The Daily Business News will look at what should be a simple issue, which regrettably is being mistakenly proclaimed in error to the public, policy makers, influencers, and the media.

Let’s look at a recent data-dispute, and the facts about manufactured housing’s contribution to the U.S. Gross Domestic Product (GDP).  The GDP of an industry helps others measure its significance.  The larger the GDP, the more important the industry.

The Manufactured Housing Institute (MHI) has said that manufactured housing’s contribution to the United States of America’s (USA) Gross Domestic Product (GDP) is “almost $3 Billion dollars.”

Others, depending on MHI’s data, then repeat that claim.

But is that MHI figure, previously disputed several times by MHProNews, accurate?

We asked the National Association of Realtors (NAR) Scholastica ‘Gay’ Cororaton, Certified Business Economist (CBE), to explain how GDP is calculated.

Does GDP use wholesale or retail sales figures?  Note, ICYMI, the report linked below reflects corrections made about manufactured housing by Cororaton in a NAR report.  She as an economist understands accuracy, and has made corrections as needed herself, and thanked those who helped with those corrections.

Realtor University, Journal for the Center of Real Estate Studies, Makes Corrections– “The Market for Manufactured Homes,” by Scholastica ‘Gay’ Cororaton, CBE

Here was her on-the-record reply was to MHProNews.

GDP is measured at the retail price because the retail price determines what  the FINAL user spends.  Not wholesale price because wholesalers still sell to retailers, who then sell to consumers (as the final users),” said economist Cororaton.

She added that “The final users can be consumers, businesses (for fixed investments and inventory), the government, and foreigners (exports).” What that means in part is the sale of FEMA units to the federal government is part of the GDP.

However, the price of imported goods are excluded (GDP is a measure of domestic production),” NAR’s Cororaton said.

ScholasticaGayDCororatonDBEResearchEconomistNationalAssociationRealtorsWashDCManufacturedHousingIndsutryDailyBusinessNewsMHProNews507

Composite information from LinkedIn.

She then pointed us to additional authoritative evidence, in the form of the Bureau of Economic Analysis (BEA).

The BEA recently provided MHProNews with the latest GDP data, cited by the Trump Administration in saying that the GDP in Q2 was up 4.1 percent. It doesn’t get more official than the BEA, does it? Cororaton emailed a BEA primer on the issue, available as a download, linked here.

MeasuringTheEconoimyBureauofEconomicAnalysisDailyBusinessNewsMHProNews

This is an authoritative reference on calculating GDP, per Certified Business Economist CBE, Scholastica ‘Gay’ Cororaton.. To download the report, click here.

 

MostMenAppearnNeverConsideredWhatHouseIsNeedlesslyPoorAllTheirLivesHenryDavidThoreauManufacturedHomeLivingNews

Many who first explore manufactured housing say or wonder, “this sounds too good to be true.’ Manufactured housing professionals must understand and anticipate that reality. Part of the secret is accurate information, not hyped or error plagued information. For newcomers to the website not familiar with modern manufactured homes, learn more by clicking the image above or the link here.

 

Why Does this Matter to MHVille? Just the Facts…

For some time, MHI has been publishing information that far undervalues the industry’s contribution to the GDP.

Using MHI’s own information, which has rounded up in some cases, the correct GDP – per the BEA’s and CBE Cororaton’s formulas – would be over $6.5 billion a year, not “almost $3 billion…”

 

GeneralINdustryProfileManufacturedHousingIndstiutteMHIDailyBusinessNewsMHProNews

This is “updated” in June 2018, but still has errors. Note, there are improvements from some prior fact-checks by MHProNews, but still several errors. How are third parties to know what is accurate about the MH Industry?

Not only is that a more accurate total, but isn’t $6.5 billion more than twice as impressive as “almost $3 billion” for the manufactured home industry?

Then why does MHI use an arguably flawed, and inaccurate total for the industry? Remember, MHProNews has published a higher, more accurate estimated GDP previously and brought that figure to MHI’s attention.

Now that an respected economist with NAR is confirming the correct formula, will MHI finally change that erroneous, embarrassing, and industry diminishing, claim? Will MHI check their math, and make the necessary corrections?

 

Only Two Possibilities

1)        MHI can ignore the error, as they have other mistakes and apparent spin or hypes about some of their claims (think S 2155, for a regulatory example). An example is the correct count on communities. Once more, it’s MHI’s own members, past and present, that have said their current manufactured home community count is too low.  Their June 2018 data, reflects a change that is still inaccurate.  Why?

Frank Rolfe, Dave Reynolds, George Allen, Manufactured Home Community Controversy Continues

 

Note that when we published that article linked above, MHI said that the count was “37,524 land lease communities.” In their June 2018 updated graphic, shown above, they now say almost 40,000.”  Why not make a more complete and accurate correction?

As a result of their ongoing unwillingness to correct such data points, not only media and researchers, but corporations have published incorrect information to potential investors.

So, based upon past experience, it is entirely possible that MHI will ignore the facts, and keep claiming a data point that’s debatably embarrassing to the industry. Or:

2) MHI can do what’s right, and make the correction, which is the minimum that they should do. But will MHI do as NAR’s Cororaton did, and credit the sources for the correction?

ScholasticaGayCororatonCBENARRevisionsRealtorUniversityDailyBusinessNewsMHProNews598x493

Accuracy matters, and giving credit to sources matters to third parties. “The time is always right to do the right thing.” – Martin Luther King, Jr.

Adults make mistakes.

But don’t mature adults admit error, make corrections, and then move on? What will MHI do? What will their action or inaction say about the organization? How will MHI’s actions reflect upon the industry?

Two state associations have broken ranks with MHI, over their stated concerns that MHI has failed to represent their interests.  More recently, they’ve launched a new national communities association (see related reports, linked further below).

State Associations, Companies Quit Membership in Manufactured Housing Institute, (MHI), One Explains in Writing, ‘Why?’

Why would MHI understate, after they’ve been informed previously about the error?  How can they claim it is accidental?  What other reason might make sense?  Could it be that they are trying to understate the industry’s size, to discourage new entries into the industry? Isn’t that similar to what MHI President, Richard ‘Dick’ Jennison did by understating the industry potential for more rapid growth? What CEO of a national association argues for slower growth? It sounds pretty to say ‘sustainable,’ but the industry sustained several times this sales level in the past. Who benefits from slow growth?  What normal non-profit organization rewards a CEO like that, with a bonus, contract extension and more pay?

 

A respected non-MHARR industry voice has challenged retailers to organize and leave MHI, similar to what communities are starting to do. He believes that the majors have “weaponized” certain aspects of national association’s work, using these words:

“…If retailers would bow up and tell the MHI manufacturers they want dues paid to a new association rather than MHI there will be change. I do believe the majors have weaponized regulation that further entrench their companies or widens and deepens their moat. Keep my name off it please but I’ll support the efforts if [there] is enough backbone out there.”

MHI members are encouraged to get MHI to change their incorrect reporting of data, just as they are encouraged to get them to be more transparent on other past errors.  See the Howard Walker related report, linked below.  Is there any excuse for repeatedly making the same mistakes?  “We Provide, You Decide.” © ##(News, analysis, and commentary.)

(Third-party images and content are provided under fair use guidelines.) See Related Reports, linked further below.

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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New Manufactured Home Industry National Association Related Statements

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‘Tip of Iceberg’ – Rick Rand; Marty Lavin, Communities have ‘No Confidence’ in Manufactured Housing Institute, New National Trade Group Announced

“When I Slow Down, I Go Faster.” – Ken Blanchard, and Manufactured Housing

July 21st, 2018 Comments off

 

WhenISlowDownIGoFasterKenBlanchardAUthorOneMinuteManagerManufacturedHOusingIndsutryDailyBusinessNewsMHproNews

When I Slow Down, I Go Faster.”
– Ken Blanchard, PhD, The One Minute Manager.

 

The year was 1985 when The One Minute Manager was first published. It was a year or so after that date when this writer picked up that book, and began to apply some of the principles to manufactured housing (MH) retail sales, and related MH industry training.

automatedBuilderManagzineManufacturedHOusingIndsutryDailyBusinessNewsMHpronews

Part of a cover of Automated Builder magazine. Along with so many others that covered factory built housing, this one eventually went largely defunct.

By 1989, my MH retail center was in the top 1/2 of 1 percent of all the manufactured home retailers in America, per what became known as Automated Builder magazine.

The insights from the One Minute Manager were among the reasons for that success. But in fairness, so was Zig Ziglar, Norman Vincent Peale, Dale Carnegie, Donald Trump’s classic, The Art of the Deal, and a bevy of lesser known writers and audio tapes (Yes, Millennials, before streaming, downloads, and CDs, there were audio cassettes or eight tracks!).  Let’s not forge to mention the Good Book. 

But the first point is a personal confessionNot of success, but of my misunderstanding of what Ken Blanchard and his medical co-author, Spencer Johnson (MD) had said.

Back then, I wanted to teach people in a literal minute. Everything for me – then and now – had a sense of urgency.  

Clearly, the teaching with my team back then worked to a significant degree. Proof? Because we could recruit people with little or no sales background, and little or no background in manufactured housing. With our simple process, they could sell their first home in their first week on the job.  

Then, a motivated newbie to MHVille could go on to rapidly outselling seasoned MH sales veterans in a matter of days-to-weeks. It was the blend of wisdom learned from Blanchard and others, plus the lessons from one’s own experiences. One of my better pupils sold – wrote up, got approved, and ultimately delivered – 7 homes from one day’s work.

It was then, and is today, about ongoing education. We required our people to read and grow. Guess what? They enjoyed it.  Those who learn more, earn more, and they also feel good about themselves.

 KenBlanchardTheOneMinuteManagerBookPeopleWhoFeelGoodAboutTHemselvesProduceGoodResults

But to the younger me, frankly, none of that was fast enough.

What Blanchard’s book said – “When I Slow Down, I Go Faster.” – has only slowly been more completely understandable.   

When one slows down in trying to get another to understand – whatever, but in this case, manufactured homes – then you or I can go faster in that educational effort. 

It’s not a sprint, it’s a marathon. 

Don’t try and force people – as I all-too-often have mistakenly done – to try to learn at a pace that they can’t grasp the desired point or lesson.

Education is at the heart of what manufactured housing needs, period. The rest are details and commentary. But those details and commentary, they very much matter.  

TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

You must meet people where they are. Terminology must be taught and caught. How can we expect others to do, what we won’t do?  Form a habit of using the correct terminology.

Slow down enough to get the details.  Because when you and your team does “get it,” then you too will grow faster. 

By the way, and not to brag, that success that Blanchard’s book and others helped inspire was during a very down time in the late 1980’s post-oil bust, Oklahoma. At a time when 80 percent of the retailers in OK vanished in about a four year time frame, during the last 3 of those 4 years, that sales center of mine in Purcell, OK was growing like a western wildfire. It was one of several such experiences over the years in MH, RVs, consulting, and trade show marketing. So it wasn’t during good times, that growth came, it was during bad times.  How?  Why?

LegacyManufacturedHousing-LiquidationEvent-imageIt comes from understanding that ours is an industry that, properly understood, can grow in virtually any economic condition. ***** Put 5 stars next to that point, please.  We enter every MH marketing or sales project with confidence, knowing that success is achievable with the right resources, attitudes and people.  Why? Because our manufactured or modular home product is always in need – affordable, quality homes. 

Educational, attraction marketing, plus honest soft selling are among the keys. 

People sometimes think they get it only from reading alone, and don’t get me wrong, reading is useful.  But candidly, while reading helps, most don’t get it from reading alone. My goal is to change that – first by reading, then by live education, later via more videos – so that the manufactured and modular home industry can serve millions more, better than ever. Education done correctly is profitable, creates sustainable sales with happy home owners, and can yield tens of billions annually in more MH sales. 

Happy team, happy customers.  Its just smart.

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

Learn more about the above, linked here.

The correct education on manufactured homes would improve the lives of millions, reducing tax burdens, and doing what 50 years of failed Washington, D.C. housing policies have never, and can never, achieve.

There are proven, ethical formulas for success, discovered by much brighter people – like Ken Blanchard, et al – than msyelf. So the inspirational note is, if someone like me can do it, you can do it too. Perhaps you can do so, better and faster…IF…you slow down, grasp the details, so that you can go faster.

 

The Affordable Housing Crisis, Manufactured Homes, & Knowledge is Potential Power

Oversimplified, there are two common refrains found in America today about manufactured homes.   

1)    Manufactured homes are most commonly misunderstood and disrespected. Derogatory terms like “trailer house,” or “trailer park” are offensive because of their link to the term “trailer trash.” Less offensive is mobile home, but there too, as a rule, it is entirely mistaken to call a manufactured home a mobile home, or vice versa. The reasons can be summed up by Steve Duke, JD, further below.

2)    Manufactured homes are gaining more respect and acceptance, including from academics, advocates, and the mainstream media. This is a heartening trend. We can’t claim credit for it. But we can legitimately say that we are part of that trend, because – in conjunction with others – we’ve invested the time to educate. The proof is in the variations of an increasingly read mantra, “manufactured homes are a solution to the affordable housing crisis that is hiding in plain sight.” We amplified that, and it’s being picked up. 

These 2 above are competing trends.

 

TerminologyMattersBecausetheTerminologyDescribestheConstructionStandardsHomeBuiltToSteveDukeLMHAaMHLivingNewsMHProNewsBiggerPocketsSunshineHomesRedBayAL

The terminology matters because
the terminology determines the
construction standards a home was
built to,”  Steve Duke, JD, LMHA.

 

Which of the two competing trends will prevail? A simple check of Google news quickly reflects they there are more negative reports about MH than positive ones. That’s the candid challenge that must be overcome.

Is it worth the effort?  As they say in Wisconsin, “You betcha.” 

We’ve learned that this can be changed at the local market level.  All sales are local, so all marketing must be local too.

The magic formula is education that’s not too dull. That was true in the 1980s, and it is still so accurate today. Put me in a room full of most people, and watch them light up – from education done right.  It’s frankly because most industry professionals ae hungry to learn more!

 

LATonyKovachPresenting%StateConvDeadwoodSDKenCorbinCommentManufacturedHousingIndustryEventDailyBusinessNewsMHProNews

Tony Kovach doing a presentation in a packed room of industry professionals.  See how some are taking notes, while others listen carefully? 

That education must be on two tracks.

   Track one is within the MH industry, via information/education engagement internally, plus

   track two is with those outside of the MH industry. 

Those are parallel paths.  Those two must take place simultaneously.


TheDeliberateMisueofTerminologyCanBeOffensivetoMillionsWhoProudlyOwnAManufacturedhomeOrThousandsinourIndustryMarkWeissMHARRMHproNews575

 

With That Backdrop, a Look at this Week’s Headline News 

This week, and it’s true of so many other weeks, the Daily Business News covers and examines events. We do fact checks, reviews, and analyze reports.  That’s partly for engagement with our regular readers, but also with new ones and researchers who are discovering MHProNews or MHLivingNews

We don’t mind admitting our own missteps, and encourage others to be willing to do the same. Because life is all about learning from missteps or success, and then doing more doing.

Learn, earn, and return.

With that backdrop, we will next rapidly examine 6 items from this past week, and they involved half a dozen trade groups, plus attorneys and communications professionals, mostly in factory-built housing.

1)    The National Association of Realtors published an interesting report on manufactured homes last May. They did a post about in in June. We waited to see who did what with it. Sometimes, it pays to wait.

“Market for Manufactured Homes,” Scholastica “Gay” Cororaton, for Realtor University, Analysis and the Manufactured Housing Institute (MHI)

 

To his credit, George Allen was the first that we could find in MHVille that gave NAR’s “The Market for Manufactured Homes” a plug, albeit with a tag for not saying enough about land-lease. Understandable. That’s a point worthy of discussion, another time.

But where was MHI on that same NAR report, after it was published?  To their credit, they were in on the front end.  But, a google search and a review of MHI’s research page shows no clue that MHI did anything serious with this important research, after it was published.  

Why not?

ScholasticaGayDCororatonDBEResearchEconomistNationalAssociationRealtorsWashDCManufacturedHousingIndsutryDailyBusinessNewsMHProNews507

Composite information from LinkedIn.

A few hours by email and phone with NAR’s Scholastica “Gay” D. Cororaton, CBE, and she was happy to do revisions of some errors in her research.  She wanted to be accurate, good for her. Gay sent me this new graphic – see before and after, below – two days after our 90 minute phone call. 

Gay sent a professional, and warm message with it.  We’ll see what the NAR’s next steps will be. But my hunch is that the initial outcomes already suggest it was worth the time we mutually invested.  Here was the problematic NAR graphic:

 

MarketforManufacturedHomesScolasticaGayCoronatonManufacturedHousingIndsutryDailyBuisnessNewMHPronews

Scholastica “Gay” Cororaton, CBE, and this writer discussed the errors shown and others. She agreed that they were errors, and Gay did what a professional does. She fixed them. Good for her! Thank you, ma’am.

The revised NAR graphic is shown below, provided by Gay just 2 days after the above was brought to her attention.  All’s well that ends well! 

 

 MobileManufacturedHomesAsPercentageofTotalHousingUnitsin2016NARDailyBuisnessNEwsMproNews

So why is it that sometimes weeks or months after MHI has been notified of errors in their research, that they haven’t or won’t make corrections?  Why don’t they care as much as NAR did about accuracy?

 

2) Very different is the next story from this week.  It was a horribly flawed article from a popular website about modular, manufactured and “mobile homes” by Global Banking and Finance. MHProNews reached out to Tom Hardiman at the Modular Home Builder’s Association (MHBA). Tom gave a prompt reply, just as Gay at NAR had. 

MHBA’s Hardiman Rips “Global Banking & Finance” Article Entitled, “Why Does Your Bank Not Finance Modular Homes?”

Here, the goal had to be different. Why? Because the original article is hopelessly flawed. That is linked above. You can see that Tom’s comment made the rest of the job so much easier.

 

3) Discrimination against manufactured homes in McBee, SC. Mark Dillard at the Manufactured Housing Institute of South Carolina (MHISC) rapidly responded, once he cleared a meeting. It’s part of a serious issue in that state, one that is also national in scope. It’s linked below.

Town’s Stance Against “Mobile Homes” Caused Division, Uncertainty – MH Association Reacts, Video, Report

 

4) Windstorms and housing. The tornadoes in central Iowa provided the latest example of why examining News through the lens of manufactured homes, and factory-built housing © matters. We touched base with Joe Kelly in Iowa, he rapidly responded. That topic, is linked below.

Dozens of Tornadoes Rip Iowa, Storm Damages Buildings, Houses, Videos with Manufactured Housing Analysis

 

5) What about getting good news? The link below is a look at one of the most successful operations in our industry as measured by years of authentic positive mainstream media coverage. Not a media release or advertorial, real news that’s fruitful. Don’t miss it, and as with the others, slow down, get the insights, so that you can grasp the takeaways, and potentially grow faster.

CityLabs Spotlights ROC USA’s Bright Communities Brand, Lessons for Manufactured Home Professionals, Investors

Note they too promptly replied to our inquiries this week.

 

6) What could be among the biggest events for MHVille that’s just over-the-horizon is the one linked below.

Lawsuit Filed Against City to Defend Manufactured Home Owners Rights, led by Equal Justice Non-Profit

 MHProNews has had numerous contacts with that operation this week, and periodically for months. More on them another time, but don’t miss the report.

 

Takeaways?

Everyone of the above are issues that matter to manufactured or modular housing pros, and our nation.

Every one of those topics is a different facet of how manufactured homes and factory-crafted homes can be an ever more important part of the solution to the affordable housing crisis.

In the above linked reports:

   The giant National Association of Realtors responded quickly and professionally addressed the issues raised.

   Tom Hardiman, with the Modular Home Builders Association (MHBA), gave a prompt and precisely useful response.

   Joe Kelly, with the Iowa Manufactured Housing Association replied within say 30 minutes with what was needed.

   Mark Dillard, at MHISC likewise provided a quick, professional response.

   Mark Weiss, JD, at the Manufactured Housing Association for Regulatory Reform (MHARR) who has not yet been named in the above, has responded to our outreaches promptly for years.  This week was no different.

   The attorneys and communications professionals at Equal Justice Under Law have made contact and follow ups timely and easy.

 

A competitor in trade publishing emailed this week to say, “I truthfully much like your new format.  It makes it easier to find articles pertinent to one’s interests.”

When I reach out to most corporate or other business professionals, the responses are routinely swift.  Besides responding to our questions, some take the time to say nice things off the record. Here’s an example.

Someone once said, “the answer to every question in the world is just two words long – “It depends.” I’d be happy to comment, depending on the question, context, etc

I respect what you do for the industry, and would like to contribute if I can.” 

But one said it on-the-record this week, this way.  

CaseyMackLegacyHousingManufacturedHousingIndustryDailyBusinessNewsMHproNews

Casey Mack.

I have witnessed Soheyla and Tony’s hard work and dedication over the years with great admiration. Their website portal www.MHProNews.com has become a staple of my morning read with amazing interactive charts & graphics, breadth & clarity in their articles, and passion which no one can match in our industry.  Thanks MHProNews! You rock!” – Casey Mack, Legacy Housing.

By the way, their event promotion is reportedly off to a fine start.

The takeaways are many. We will note only 2.

1)    No single person can solve the industry’s image and education challenges.  It requires many working together to make good things, on often vexing issues, happen. But doing the heavy lifting is and would be good for existing and future home owners, and good for long-term, ethical professional players.

2)    What the above also reveals is that MHI has opted to isolate themselves from the goal-and-solution oriented work of this pro-industry platform. Why?  For years, like the others, they used to give prompt responses. In roughly the last 16 months, that abruptly changed.  Why? Note by comparison this fact. A prominent person at MHARR and MHProNews butted heads a few years ago. But after often heated exchanges, we both came out better after the fact. Today, we get along just fine.

The same could occur at MHI, but they aren’t even trying. It is debatably up to them to modify their problematic behaviors, isn’t it? Isn’t it up to them to get the facts right, and not spin their so-called “news” to their own members?  Are they part of the problem, or part of the solution?

MHI was discovered to be actively (this is all “allegedly”) undermining what we at MHProNews did as a dues-paying member to advance and promote the industry.  Why? For some time, it was frankly mystifying.

It candidly made no sense to me.  It took time to unpack what was actually going on there.

Marty Lavin, JD, as he is won’t to do, summed it up in a sentence. So the association [MHI] is not there for the “industry,” unless the interests of the Big Boys join the industry’s.”  See the below for more details.

‘Tip of Iceberg’ – Rick Rand; Marty Lavin, Communities have ‘No Confidence’ in Manufactured Housing Institute, New National Trade Group Announced

Here’s the tragedy. MHI and their “Powers that Be” are harming themselves, harming their members business interests, and are debatably harming tens of millions of Americans who need what our industry offers. They have to be motivated to get it right. That’s tragic. 

When outside researchers, media, attorneys, investors, or whomever are asking us, ‘how is it possible that manufactured housing – as impressive as it is – should be selling so few units a year?’ The answer is, that’s both simple and complicated.

It comes down to understanding reality. To embracing the need for education and engagement. And to see where the real road blocks are. People that know us both, know that George Allen and I see some things quite differently. But the following new quote from him is spot on, as he described what is going wrong in manufactured housing..

Perennial corporate consolidation and power plays among far too few elite producers of HUD-Code manufactured homes, along with far too few purveyors of chattel capital…” – George Allen.

And when we slow down, and do whatever is right and prudent, we can sustainably and honorably grow faster. 

ClaytonHomesSkylineChampionCavcoIndustriesBalanceofIndustryManufacturedHousingIndustryConsolidationGraphicPieChartMHProNews

Graphic by MHProNews, using information provided by each corporation, or named entities.

Understanding requires reality checks on items inside and outside of the manufactured housing industry.

There’s no better, or faster way to make progress than to understand and embrace reality, followed by the needed next steps. “We Provide, You Decide.” © (News, analysis, and commentary.)

(Third party images, and content are provided under fair use guidelines.) Related Reports, are linked below…

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Publisher and industry consultant, L. A. “Tony” Kovach.

By L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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Only 3 Options – the Elephant in the Room

 

“F-Bombs” Fly – Cursing Manufactured Housing and Tornadoes – Engaging Public, Experts, Officials, and Media

John Wake, FSBOs, Forbes, Real Estate Decoded, Mobile Homes or Manufactured Housing Resales

July 19th, 2018 Comments off
JohnWakeFSBOsRealEstateDecodedForbesMObileHOmesorManufacturtedHousingResalesDailyBusinessnewsMHProNews

The home above was shown as a manufactured home being sold by owner in a Google search on this date.  For those who aren’t familiar with the higher roof pitches found on some manufactured homes, click here to see other surprising examples of today’s manufactured homes.

The National Association of Realtors is usually a good source of statistics but they’ve gone off the rails with this factoid,” says John Wake in a new column on Forbes.  Wake’s column should get manufactured housing industry professionals and investors thinking.

 

Wake was looking at a tweet by the National Association of Realtors ™ (NAR), that he questioned (see below). He pointed to research done in the Madison, WI market that reflected an independent study of the relative performance between

  • selling a home via a real estate agent that uses the MLS (Multiple Listing Service),
  • vs. those on a “For Sale By Owner” (FSBO, pronounced “fizbo”) website.
RealEstateTweetAnalyzedByJohnWakeForbesManufacturedHousingIndustryDailyBusinessNewsMHPronews

Let’s note that the data may be true, for reasons that Wake cites. Is it an example of how information can be used for good or ill?  Is it just ‘marketing?’ 

Wake saves readers time by getting to a bottom line of that Madison study that is meaningful to the manufactured housing industry, investors, researchers, and others.

It’s not that homeowners who sell their homes themselves sell them for less money, it’s that homeowners who sell less expensive homes (mobile homes, manufactured homes, condos and single-family homes in rural areas) are more likely to choose to sell their homes themselves, “For Sale By Owner.” – said Wake.

If you’re selling a mobile home that costs as much as a used car, for example, you’re very likely to sell it the way you would sell a used car, directly from you to the buyer with no broker in between,” stated Wake. “Mobile and manufactured homes are six times more common among FSBO home sales than among agent-assisted home sales.”

TerminologyMattersBecausetheTerminologyDescribestheConstructionStandardsHomeBuiltToSteveDukeLMHAaMHLivingNewsMHProNewsBiggerPocketsSunshineHomesRedBayAL

Scholastica “Gay”  Cororaton, CBE in “The Market for Manufactured Homes” for Realtor University ®, and John Wake both made clear efforts to get the terminology right, and should be commended for doing so.  The graphic above is for first-time visitors that may not realize that there is a difference between a mobile home – the home above – and a manufactured home, second home, below.

 

Who is John Wake?

Hey, I’m John Wake, founder of Real Estate Decoded. I use my unique (weird) combination of 7 years as an economist and 14 years as a real estate agent to help home buyers and house sellers learn how real estate really works.” – states the About Us page of his website.

JohnWakeRealEstateDecodedManufacturedHousingIndustryDailyBusinessNewsMHproNews

John Wake, Real Estate Decoded, Forbes Contributor.

The Wisconsin study found a 0% price difference between homes sold directly from sellers to buyers without real estate agents (FSBOs), and homes sold with the help of real estate agents,” said Wake, who linked to the Madison study, which is found at this link here.

 

Wake’s Takeaway

I agree the vast majority of people are far better off using a real estate agent to help them sell their homes,” said Wake, who concludes his Forbes column by saying the following.

But real estate agents should be able to convince home sellers of all the advantages without resorting to scare tactics like in the tweet.”  The tweet he referenced was the one shown above from the NAR.

 

The Manufactured Housing Industry Professional’s Takeaway? #1

Kevin, it seems to me that the problem of your industry is resale.” said Warren Buffett, according to Kevin Clayton in the video posted below.

 

 

Before one embraces or rejects that statement by Buffett based solely on who said it, consider this.

The challenge for us all is that bias enters into what we read, watch, say, think, and do.

That reality about bias is why publisher, consultant, and industry expert L. A. “Tony’ Kovach advocates a “wheat and chaff” approach in reading and analyzing objectively, based upon evidence. In brief, the wheat and chaff principle encourages accepting good information, regardless of the source, while rejecting or culling out whatever is problematic.  That’s what farmers at harvest time did for centuries, separated good grain from the inedible-by-humans chaff.

On the resale point, Tony has long argued that Buffett is correct, based upon the evidence.

Wheat, Chaff, and the Monday Morning Manufactured Housing Sales, Marketing Meeting

Editorially, we concur with Wake that the vast majority of what the NAR ™ publishes does seem to be accurate.

But as the Daily Business News noted yesterday, their recent report on manufactured housing – as overall sound as it is – did have some factual errors, but fewer than say some Manufactured Housing Institute data can be.  Analytically speaking, there were also some points beyond the scope of Scholastica “Gay”  Cororaton’s “The Market for Manufactured Homes” otherwise fine research published in Realtor University’s Journal of the Center for Real Estate Studies that needs to be considered if one is to have a more complete picture of manufactured housing today. Among those are points are ones like the one that Wake raised. Cororaton‘s important research is posted at the link below.

 

“Market for Manufactured Homes,” Scholastica “Gay” Cororaton, for Realtor University, Analysis and the Manufactured Housing Institute (MHI)

 

Wake is correct in saying that manufactured housing is often not sold by real estate agents.

Those in the real estate field that learn how to market and sell manufactured homes (MH), often embrace manufactured housing (MH) as a quality housing option. The video interview below of real estate agent Linda Hazelhoff, who’s husband is a custom builder, is an example that realtors who take the time to learn the industry, are often impressed.  Those that decide to really understand the nuances of the manufactured housing business, profit from it.

 

 

Realtors and Builders Warm Up to the Wonders of Manufactured Housing

Millions, including some within the ranks of manufactured housing, do not question “why” something is as it is.

Susan Brenton, with the Manufactured Housing Communities of AZ association, was understandably excited when about the possibilities of working with real estate agents in her state.  See Brenton’s insights on that later in the linked post, below.

 

Law Allows Real Estate Personnel to Sell Homes in Your Manufactured Home Community

 

Equal access to:

these are all among the debatable reasons why manufactured homes are only a fraction of the total sales they once were or could be.

Whether you think you can or whether you think you can’t, you’re right.” – Henry Ford, reads a quote under Tony Kovach’s contact information in his emails.

Understanding the realities of the industry, and helping others to see those realities, are critical for manufactured home sales to achieve a potential of 500,000 to 1,000,0000 plus new home sales annually.

LowerMonthlyPercentCostManufacturedHomesConventinoalHouseRentalHousing2016narRealtorUDaiyBusinessNewsMHproNews

The bulk of Scholastica “Gay” Cororaton’s research appears to be accurate, and is insightful for serious researchers. See the report, linked here.

Rollohome demonstrated that a factory builder can go from a start up to 60,000 new homes produced in just two year.

Rollohome, Creating 60,000 Factory-Built Homes in 2 Years

New factories are opening.

Companies like Legacy Housing or Sunshine Homes have demonstrated the independents can compete, despite the challenges caused by Warren Buffett’s strategic “Moat.”

John Wake and Scholastica “Gay” Cororaton have each in their own way done an important service to manufactured housing. How well and with what speed will the industry’s professionals and investors embrace the lessons and opportunities? “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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What local officials may or may not realize, is that there is more than a legal cost to their town for discrimination against affordable manufactured homes. There is an economic and development cost too. The report below reflects an academic view that it can costs even modest sized cities millions, and the nation some $2 trillion a year, because of discriminatory land use that harms affordable housing such as manufactured homes. Read the report and downloads from the article below for more details.

YIMBY vs. NIMBY, Obama Admin Concept Could Unlock $1.95 Trillion Annually, HUD & MH Impact

 

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Reuters on U.S. Housing Price Pace, Manufactured Housing Visions

June 7th, 2018 Comments off

ReutersonUSHousingPricePacePXManufacturedHOusingIndsutryDailyBusinessNEwsMHprONews

A poll by Reuters of property market analysists revels that “an acute shortage of affordable homes in the U.S. will continue over the coming year,” said a new report by CNBC.

 

U.S. house prices are slightly over-valued when looking at fundamental valuation metrics such as the median-home-price-to-income ratio,” noted Brent Campbell, economist at Moody’s Analytics.

While jobs growth and wages are rising at the best pace in years-to-decades, pay is not keeping pace with the even faster spike in housing costs. According to CNBC,Annual average earnings growth has remained below 3 percent even as house price rises have averaged more than 5 percent over the last few years.”

We are not seeing a temporary phenomenon. House prices have been outrunning family incomes for several years in the U.S. and while demand has cooled off a bit, the supply side is still very tight,” said Sal Guatieri, senior economist at BMO Financial Group.

Guatieri added, “I think house prices will continue to outrun family incomes for at least another year and it will take some time for demand to slow and to some extent supply to increase.”

Existing home sales account for “about 90 percent of U.S. turnover,” and are forecast to rise slightly and average 5.60 million units in each quarter this year from about 5.46 million units in April.

That would be well below the peak of 7 million units averaged during the previous housing market boom.  All of these are factors which will keep prices elevated and make housing less affordable.

As regular Daily Business News readers know, the National Association or Realtors ™ (NAR) Chief Economist Lawrence Yun has said that the only way to solve this is for builders to get very busy.

LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding

It’s a recipe – at least in theory – for a manufactured housing boom.  But for a variety of reasons, the industry has failed to convert surfers and seekers into more qualified applicants and cash buyers. ## (News, analysis, and commentary.)

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