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“Huge Opportunity for Growth,” Says Tom Hardiman, Executive Director, Modular Building Institute

July 24th, 2018 Comments off
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Composite image by MHProNews, credits for elements are as shown.

The hotel/hospitality sector represents a huge opportunity for growth and greater adoption of modular construction,” said Tom Hardiman, Executive Director of the Modular Building Institute (MBI).

 

His comment came as a reaction to this video about modular construction, as well as the latest data that he’s reviewed.

In fact,” said Hardiman “in our most recent report, the hotel sector is the fastest growing segment for the commercial modular construction industry.”

It only makes sense when speed to occupancy is a key driver, that developers choose a construction method that is more efficient and predictable,” stated Hardiman.

While factory-built home pros may realize the benefits of modular or other forms of prefabricated building, it is incumbent industry professionals to make sure that others grasp the benefits.

It is for reasons like this – to celebrate the good in factory-based construction, and to act as a check against the misleading or false – that MHProNews and MHLivingNews exist.  It is also arguably why we’re the factory-built home industry’s most trusted and popular resources. 

Hardiman recently ripped an error plagued report on modular homes.  See that report, linked below.

MHBA’s Hardiman Rips “Global Banking & Finance” Article Entitled, “Why Does Your Bank Not Finance Modular Homes?”

That’s News Through the Lens of Manufactured Homes, and Factory Built Housing.” © ## (News, analysis, and commentary.)

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Manufactured and Modular Housing Factoids, and Profitable Analysis

July 12th, 2018 Comments off
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Modular home photo, from MBI website. Modular home building saves time and money over conventional housing, but tends to be less savings that HUD Code manufactured homes yields for a similar size home.

Tom Hardiman with the Modular Home Builders Association (Modular Building Institute) thoughtfully confirmed for MHProNews the data on shipments of new modular homes cited by the recent Harvard State of the Nation’s Housing in 2018 Report.

 

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Tom Hardiman, Modular Building Institute, credit, Bisnow.

Accuracy in information are important for all aspects of factory home building. 

The new Daily Business News report on D.R. Horton is designed for professionals, as opposed to the general public. 

What’s more useful for the home shopper is the MHLivingNews report on D.R. Horton, that’s linked here or further below.  Notice that the kitchen models shown are from a range of HUD Code builders, including one that’s never been a client or sponsor.

You can search high or low, and still have a hard time finding a place where either MHProNews or MHLivingNews has undermined the quality of any federally certified HUD Code manufactured home.

We advocate against that ever being done.

 

We do compare cost, politics, policies, or other factors that have no connection to the quality of a builders’ homes.

 

When this writer owned a record setting MH retail center, or in the ongoing work we do with factory-built home industry clients in:

   coaching,

   videos,

   websites,

   training,

  • recruiting,

   or inspirational speaking,

we never encouraged blasting a competitor for the quality of their homes. It’s a foolish strategy for those who do. Doing that also undermines the logic of why HUD Code manufactured homes.

Have you ever noticed that MHARR seems to have a similar policy? I’ve never asked, but over a decade of observation tells me that MHARR doesn’t talk about any builder’s homes. Rather, they stick with policies and related discussions. Critiquing an association is different than critiquing the quality of a builder.

That said, we do encourage strict, factual comparisons to site built housing options.

The secret sauce for manufactured housing sales advancement is education. Professionals need to be educated. Home seekers need more education too.

 

 

Another part of the secret sauce for manufactured home success is the right kind of analysis and comparisons. Trade media can open doors that a business can’t as readily.

The more expert the trade media, the more reliable the research, the more readers can count on what they see and view.   

Every other major industry you can think of has trade media.

It is common in other industries, that trade media reports problems, and does analysis, as well as successes.

 

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Ask Yourself This…

Stop and think. Which would YOU believe or trust more:

   An automotive, travel or tech trade site that praised everything, and never critiqued anything?

   Or would you find those tech, auto, or travel media that candidly critiqued and reported on issues, so that you can be better informed?

Isn’t the obvious answer the second option?

We’ve said on MHProNews for years that every publication in MH that has an audience has some value.

But are those that won’t honestly analyze the clearly failed “leadership” that has caused manufactured homes to be at such a relatively low level of acceptance helping or enabling the industry to make needed course corrections?

 

We Take It Too

We get a steady steam of reader comments and feedback. They range from cheers to sneers. We consider comments from readers. Everyone likes praise. But we carefully consider critical comments. What do they tell us?

It’s all part of our own reality check.

 

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Critiques, properly understood, are a way of improving performance. Every business, every sports team which aims to win does evaluations, which are a critique. “We Provide, You Decide.”

The D.R.Horton report on MHLivingNews carries the added weight of being the industry’s top publicly focused trade media.

Exposé! Heartbroken Conventional Housing Buyers? Dare to Compare Site Built with Modern Manufactured Homes

Consider sharing links to that with the general public. Consider sharing the links to the Daily Business News, and this analysis, with peers, colleagues and other professionals.  Note that many of the same points, other than HUD Code home related items, apply to modular homes. Rephrased, the quality of modular or manufactured homes will both routinely be better than what is found in conventional, site building. Not a slam, just an evidence based reality that the D.R. Horton story exemplifies. 

That’s “News Through the Lens of Manufactured Homes, and Factory Built Housing.” © On MHProNews,We Provide, You Decide.” © ## (News, analysis, and commentary.)

Footnote 1: The expression by Jim Reitzner is a generic statement periodically used by that manufactured home industry professional that seems to fit this topic; but bit should not be construed as a direct quote by him given for this column.

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“Controversial Modular Home” Will Be Removed From Development, Industry Reactions

October 14th, 2017 Comments off
ModularHomeAllendaletownshipMIchiganMLiveSherryKuytDailyBusinessNewsMHProNews

The factory-built home, as many industry professionals observed, once finished is residential in appearance and set over a basement; yet the neighbors pushed back. The builder will remove the home, and site build a house in its place.

Social media lit up with comments from factory-built housing professionals.

They were commenting on what local media claimed was a nearly completed modular home that was being forced out off its home site and out of a reportedly hostile neighborhood.

A new home erected in an Allendale Township neighborhood less than a month ago will be removed following complaints by neighbors, according to developer Merwyn Koster,” wrote Sherry Kuyt for MLive.

Bill Sheffer, with the Michigan Manufactured Housing Association, told MHProNews that he believes that Kuyt seemed to understands the terminology, and meant “modular” home, per the report.

The 1,387-square-foot ranch is located at 5367 Crestfield Lane in the Springfields III development, north of Pierce Street and east of 56th Avenue,” Kuyt stated.

5367CrestfieldLnAllendaleMI49401DailyBusinessNewsMHProNews

SherryKuytMLiveDailyBusinessNewsMHProNewsThe three-bedroom home is of modular construction,” Kuyt wrote, “which means it was built in a factory and shipped in sections to the site, according to Kirk Scharphorn Jr., the township’s zoning administrator.”

I believe from my read, that he seems to understand what a modular home is,“ Sheffer told the Daily Business WilliamBillShefferExecDirectorMichiganManufacturedHousingAssociationDailyBusinessNewsMHProNewsNews.

The Modular Building Institute’s Executive Director,  Tom Hardiman, told MHProNews that, “Hard to say from looking at it. If it has a HUD label, its HUD. If it has a Michigan state industrialized building label its mod. Its either built to the IRC or not.”

 

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Tom Hardiman, Modular Building Institute, credit, Bisnow.

NIMBY…

What seems certain is that regardless of the code, neighbors raised such a ruckus that the “nearly completed” home would be removed.

AllendaleCharterTownshipNearGrandRapidsMIDailyBusinessNewsMHProNews

We have received complaints … it is apparent that the neighbors do not want to see a non-traditional home go up in the neighborhood,” said Allendale Township Supervisor Adam Elenbaas.

That angle drew complaints on LinkedIn from industry professionals, who said it was a clear case of “NIMBY,” Not in My Back Yard.

NIMBYCreditTheLeftHookDailyBusinessNews

NIMBY (Not In My Back Yard). Credit, The Left Hook.

Elenbaas “said the foundation had been constructed with an appropriate permit, but the permit request for the building was not submitted until the day the sections were brought in. The township issued a stop work order while the situation was being investigated, but a few days later, a permit was issued.”

AdamElenbassAllendaleTownshipSupervisorMIYouTube

Elenbaas said the township has no restrictions against modular homes, as long as they meet building codes,” stated Kuyt’s narrative.

I had to issue a permit … it met all the criteria,” Scharphorn said.

KirkScharphornJrBuildingPlanningZoningJamestownCharterTownshipMIDailyBusinessNewsMHProNewsThis NIMBY tale took place not far from Grand Rapids, MI, where Darren Krolewski Executive Vice President of MHVillage is based.

DarrenKrolowskiDataCompJLTAssocMHVillageEVPCreditDataComp.

Darren Krolewski, MHV.

Krolewski told the Daily Business News, “but if the home meets the building requirements of the township and the community standards of the developer there’s no reason why it shouldn’t be allowed in the neighborhood. It looks comparable to the other homes and the people complaining about it would probably find that it’s built better than their own site-built home at a lower cost.”

Per MLive, the developer reportedly had a say, and decided belatedly against the placement.

Scharphorn said a newer modular home is typically of high quality construction, built in a controlled environment. “They make modulars now that are really, really nice,” he said.

RegionalMapAllendaleCharterTownshipNearGrandRapidsMIDailyBusinessNewsMHProNews

It’s not a mobile home [sic],” he said. “They’re built to exceed minimum code … people driving by them would never know (it’s a modular),” MLive reported.

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Therein Lies The Rub…

Scharphorn added, “It just looks different when they roll them in on a trailer.”

ControversialModularHomeWillBeRemovedDevelopersaysMLiveSteveLeflerModularLifestylesDailyBusinessNewsMHProNews

The post above, which features the original headline on MLive, is where the social media comments referenced above were made. So, a modular home, which local officials say met the standards, installation was halted, because of local pushback by other residents.

Publisher L. A. “Tony” Kovach posted this comment on LinkedIn, “…Can the builders of MODs and HUDs get along?…this story, if it truly was a modular home, and not a HUD Code home, at least suggests the problem both have in the mind of many in the public. MOD, prefab, and HUD Code manufactured home builders would be wise to collaborate…Part of that collaboration needs to be educational in nature.” ## (News, analysis.)

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Modular Building Institute, ICC Working Together to Boost Modular, Offsite Building

June 6th, 2017 Comments off
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Logos are the property of the organizations as shown, and are provided under fair use guidelines.

The Modular Building Institute (MBI) informs MHProNews of an effort to work with the International Code Council (ICC) to promote modular and offsite construction.

MBI, via a release, stated that they are working to eliminate barriers for the industry, by developing guidelines and resources for code officials.

 The current content of the I-Codes and referenced standards must be updated to address the rapidly growing modular construction industry,” said MBI Executive Director Tom Hardiman.

Some who follow the Manufactured Housing Institute (MHI) don’t realize that there are several organizations – like MBI – that represent modular builders.                                                              

We are extremely pleased to be working with the ICC to help code officials become better informed on this off-site construction process,” he noted.                                      

TomHardimanModularBuildingInstituteBisnow-postedDailyBusinessnewsModularManufacturedHousingIndustryNews_001

Tom Hardiman, Modular Building Institute, credit, Bisnow.

Tentative plans call for the ICC and MBI to collaborate on a series of guidelines and standards, including a model administrative program as well as more resources for the use of containerized structures.

Off-site construction can provide real solutions to many challenges facing the construction industry today,” said ICC Chief Executive Officer Dominic Sims, CBO. “The Code Council looks forward to working with MBI and other industry partners to provide a catalyst for the application and use of off-site construction methods.”

The Modular Building Institute and the National Portable Storage Association (NPSA) are also reported to be working together on an industry white-paper, focused on the safe use of containerized structures in the building process. “That white paper will be the introduction for working together with the ICC,” the MBI release stated.

Already successful in getting new language included in the 2018 International Building Code specifically addressing relocatable buildings—a significant portion of the modular construction industry—MBI’s new collaborative effort with ICC will focus more on permanent modular construction, bathroom pods and containerized structures.

We are seeing towns and states across the country struggle with how to address the increasing use of containerized structures,” said Hardiman. “It’s a great concept, but we have to be able to demonstrate that this is a safe process for end users, while also protecting the significant investment that has already been made in these units.” ##

(Image credits are as shown above, and when provided by third parties, are shown under fair use guidelines.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News on MHProNews.

Modular Builder Hires Pete Murray as President

June 16th, 2015 Comments off

pete_murray_prez_and_coo_of_guerdon_june_2015Guerdon Modular Buildings of Boise, Idaho has hired Pete Murray as president and chief operating officer (COO) as the company continues its growth in the western U. S. market, building modular multi-housing developments, reports idahobusinessreview. Murray has been vice-president of western manufacturing operations for Welch Allyn, a medical device maker in Oregon.

Commercial modular construction has been considered a niche approach, but as developers, architects and contractors recognize the value of the process over traditional construction techniques, modular is becoming mainstream,” said Lad Dawson, CEO of Guerdon

As MHProNews reported May 7, 2015, Guerdon was recently honored by the Modular Building Institute’s 2015 Awards of Distinction as best-in-show for its 444 luxury Domain apartments in San Jose, California. ##

(Photo credit:idahobusinessreview-Pete Murray)

matthew-silver-daily-business-news-mhpronews-comArticle submitted by Matthew J. Silver to Daily Business Review-MHProNews.

Art’s Way Scientific wins Modular Honor

May 19th, 2015 Comments off

Art's Way ScientificHaving last reported on Art’s Way Scientific May 1, 2012 when it was providing 24 modular buildings for scientific animal research, MHProNews has learned Art’s Way has been awarded a 2015 Award of Distinction by the Modular Building Institute (MBI) for its modular transgenic swine facility. Built for Iowa State University’s Zumwalt Station Farm in Ames, IA., transgenic refers to engineered organisms scientists produce by transferring genes between species.

The two 16′ 6” X 88′ modules include 2,178 square feet of animal housing space to protect a closed herd of special swine used in research. The buildings also include changing room and shower facilities for personnel involved in the research.

Using modular methods, the client realized a 50 percent time savings over traditional construction. In addition, according to marketwatch, foundation and infrastructure costs were 60-70 percent less than that of a site-built structure.

Dan Palmer, president of Arts Way Scientific says, “This project combines the features of our laboratory animal research experience and our longstanding history of agricultural swine production buildings into a complex for transgenic animals. This building is one of a kind. We are pleased that it has been chosen for this prestigious award.

Art’s Way Scientific provides modular buildings for scientific research as well as for calf care and all stages of hog production. It is a wholly-owned subsidiary of Art’s Way Manufacturing Co., Inc., a manufacturer and marketer of specialized agricultural equipment located in Armstrong, Iowa. ##

(Image credit: Art’s Way Scientific-modular research buildings)

matthew-silver-daily-business-news-mhpronews-comArticle submitted by Matthew J. Silver to Daily Business News-MHProNews.

Luxury Modular Complex Rises in Silicon Valley

May 7th, 2015 Comments off

equity_apartments__credit___444_unit_modularThe Modular Building Institute’s 2015 Awards of Distinction has honored Guerdon Modular Buildings as best-in-show for its Domain Apartments in San Jose, California. As multihousingnews informs MHProNews, the five-story, 444 unit luxury townhouse-style community includes nine-foot ceilings, granite countertops, stainless steel appliances, in home washers and dryers and high-quality finishes.

Located next to Cisco’s campus, the complex is in the heart of Silicon Valley with access to light rail and freeway transportation, as well as nearby shopping, restaurants and a green space across the street.

There is a lot of expertise and planning required to build a complex as large and sophisticated as Domain Apartments,” Lad Dawson, Guerdon’s CEO, told MHN. “We’ve put in the time, invested in the necessary technologies, and now we are seeing our hard work pay off. It is exciting to be in a position to push modular construction into the mainstream for large, complex and high-end builds. For us, this is validation that Guerdon’s work is leading the industry in large-scale modular builds.

The modules were constructed at Guerdon’s facility in Boise, Idaho. The only on-site work needed was exterior shear bracing and siding. ##

(Image credit: Equity Apartments–Domain Modular Apartments)

matthew-silver-daily-business-news-mhpronews-comArticle submitted by Matthew J. Silver to Daily Business News-MHProNews.

Modular Multifamily Apartments is a Growing Attraction for Urban Areas

April 17th, 2015 Comments off

modular_apartment__nreionlin__credit_April_17Construction of modular, multifamily apartment building Hilltop House began in mid-summer, and 7 1/2 months later it was open for occupancy in Winston-Salem, North Carolina. Champion Home Builders, Inc. built the 52 modules in 36 days, and it took eleven days to site the 65 apartments in an historic neighborhood downtown, according to nreionline.

Another 1,000 units are planned for the downtown area within the next few years, much like Hilltop, developed by HTBT Properties, and the modular method may give advantage to staying ahead of the competition.

The multifamily housing market is poised for strong growth in the upcoming year,” says Tom Hardiman, executive director of the Modular Building Institute (MBI). “Modular construction is ideal for this market as it shortens the overall construction schedule allowing for earlier occupancy and quicker return on investment.

The quality of construction benefits from being in a controlled environment, reduces the cost of labor, and can often save 20-30 percent in time. In addition, many construction companies folded as a result of the housing downturn that began in 2008, forcing construction workers into other labor markets.

One major drawback is some of the more desirable multifamily development sites are in urban areas where young professionals want to live. MHProNews understands moving a flatbed truck loaded with a 40-60 foot module through congested traffic for a crane to offload it at the site can sometimes lead to costly delays. ##

(Image credit: nreionline–Hilltop House modular apartments in Winston-Salem, NC)

matthew-silver-daily-business-news-mhpronews-com  Article submitted by Matthew J. Silver to Daily Business News-MHProNews.

Modular Building: Front End Savings, but Long Term Sustainability?

April 9th, 2015 Comments off

modular_apartments__cnynews_coom__hillside_commons_on_the_suny_campus_at_oneonat_nyAs growing populations and housing shortages continue to confound especially urban planners, one solution lies in modular fabrication, as theguardian informs MHProNews. While proponents say this method is the way forward because it is energy efficient, allows for more quality control and savings in time and energy, and produces less waste, its long term sustainability as a solution to environmental and social housing issues remains to be seen.

Elisabeth Hamin, department head for landscape architecture and regional planning at the University of Massachusetts at Amherst, says it “will be an important innovation that spreads to many urban markets with high real estate values. Small apartment units, some as small as 250 square feet, are stacked like Legos, as MHProNews reported Jan. 22, 2013. Often a percentage of them are set as affordable housing for low-to-moderate renters. Their appeal may be strongest to singles living in expensive urban areas like NYC, Tokyo, London and San Francisco where there are other desirable amenities.

The nonprofit trade association Modular Building Institute (MBI) reports modular construction of condominiums, apartments, hotels and housing for workers grew by 31% between 2012 and 2013. Liz Burnett of MBI states, “Demand for multifamily is very high currently. Young people are moving out of their parents’ houses, and older adults are seeking smaller homes with less upkeep.

The 55-unit modular MY Micro NY Project, now under construction by the Capsys Corp. at Brooklyn Navy Yard, will feature units of 270 to 350 square feet. Capsys’ Tom O’Hara says, “We have been contacted to review and explore dozens of projects from many of the city’s most prolific developers.” The company can produce one module a day, approximately 35,000 square feet per month.

Renee Chow, a professor of architecture and urban design at the University of California at Berkeley, notes modular buildings are expedient and cost worthy at the front end, but long-term usage raises questions. “They are difficult to fix over time, they don’t hold changes in lifestyle well nor do they accommodate changes in uses. Think of all the cities we like that have endured yet still hold modern ways of living and uses. Will the modules do the same?” ##

(Image credit: cnynews-Hillside Commons modular apartments on SUNY Campus in Oneonta, NY)

matthew-silver-daily-business-news-mhpronews-com  Article submitted by Matthew J. Silver to Daily Business News-MHProNews.

Ruth Lake Lodge honored as Modular Building Institute Building of the Month

September 18th, 2014 Comments off

ruth_lake_lodge__modular_alberta_canada__their_creditThe Modular Building Institute (MBI) has chosen the Ruth Lake Lodge north of Fort McMurray in Alberta, Canada as its Building of the Month for Sept. 2014, according to realestaterama.com. Providing housing for employees of the Athabasca Oil Sands industries and visitors to the area, the complex has over 600 rooms comprised of 235 modules that make up the 232,000 square foot lodge. Amenities include an extensive work-out facility, a business center, restaurant, energy efficient appliances, Wi-Fi access, two story common areas and clerestory windows. The modular lodge was manufactured and built in 319 days by BCT Structures of Lethbridge, Alberta. MHProNews knows the MBI honored MEG Energy Pirate’s Cove Lodge, also in northern Alberta, Canada, first place in the modular commercial housing category in 2013, as reported here March 26, 2013. It also is as much a resort as workforce housing. ##

(Photo credit: Ruth Lake Lodge, Alberta Canada)