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Manufactured Housing’s Professional Credibility

May 8th, 2019 No comments

 

ManufacturedHousingProfessionalCredibiltyMeansSalesDeclinesGrowthDailyBusinessNewsMHProNews

To understand the relatively low level of manufactured home production, one needs to consider a variety of factors. Let’s oversimplify. Before looking at credibility, let’s consider what it takes to sell a home.

 

 

  • Placement. That includes zoning or other barriers, and how to overcome challenges.
  • Financing. It must be accessible, sustainable, and reasonable. That’s needed for any big ticket item.
  • Demand. To have demand for any product or service, one must have sufficient credibility and acceptance.

 

There are scores of other details, but those are near the bull’s eye. Now, let’s step back and examine some specific cases.

 

1)    When cities in Indiana, California, and Texas moved to ban or restrict the placement of manufactured homes, where was the Manufactured Housing Institute (MHI)? This publication and writer asked them/their affiliates to get involved. Sadly, the record reflects that MHI were silent no shows – why?

 

  • While MHI members where there to protest the city’s efforts to limit/ban the placement of manufactured homes, MHI’s own members told MHProNews that they saw no MHI staff and were aware of no MHI engagement with the City of Bryan.

 

  • Furthermore, MHProNews spoke to a city official yesterday. That official said he was aware of no outreach by MHI, but was aware of the contact made by the Manufactured Housing Association for Regulatory Reform (MHARR), which addressed the city to oppose their ban measure.

 

That’s a snapshot over the battle regarding zoning and placement.

 

 

Financing:

2) The Manufactured Housing Association for Regulatory Reform (MHARR) worked with Congress to get the Duty to Serve (DTS) manufactured housing by the Government Sponsored Enterprises (GSEs) of Fannie Mae and Freddie Mac included as a mandate in the Housing and Economic Recovery Act (HERA) of 2008. Why did Berkshire Hathaway brands – per a number of sources – repeatedly take steps to foil the full and proper implementation of both laws, why? When MHI meet with the GSEs, they met behind closed doors, and they and the GSEs declined providing the minutes, why? When a program was finally rolled out, it was only for select, more expensive ‘new class’ of homes pushed by Clayton Homes and MHI, why? Is it because Clayton now has conventional housing developments and home sites?

Those are examples of the battle over financing.

MHARR Calls on New Fannie Mae CEO Hugh Frater to Fully and Properly Implement Federal Law

 

3) When bad news comes from the media, MHI offers excuses to select members that effectively says, ‘let’s let this blow over.’ When what looks like good news comes, they may or may not advise members, but where are the list of pages on MHI website that tout third party research that all the world can see? Why is supposed good news on a survey hidden behind a login, while Manufactured Housing Action (MHAction) gives away their attack material for free?

ManufacturedHousingInstituteLogoHUDSecretaryBenCarsonNewOrleansCongressExpo2019FactCheckMHProNews2019-05-08_2052

  • Yesterday, MHI rapidly put out a photo op to their members and state affiliates touting HUD Secretary Ben Carson at their fund raiser/networking event, held this year in New Orleans. But why isn’t that good news about manufactured housing posted on MHI’s website?

BenCarsonNewOrleansProMHSpeechCongressExpoSearchDailyBusinessNewsMHProNews2019-05-08_2041

 

Why are so many bad news stories tied directly to often prominent MHI members?

 

HBOJohnOliverLastWeekTonightMobileHomesVideoManufacturedHomeCommunitiesFactCheckMobileManufacturedHomeLivingNewsDBN

https://www.manufacturedhomelivingnews.com/hbos-john-oliver-on-last-week-tonight-mobile-homes-video-manufactured-home-communities-fact-check/

 

The good news is hidden from public view.  By contrast, the bad news caused by the John Oliver “Mobile Homes” video – which every problematic story that video publicized was an MHI member firm.  There is a money trail and evidence that suggests that Warren Buffett has provided financial support to those who in turn attack or embarrass the industry.  Who thinks and behaves like this and claims to be trying to grow the industry?

 

Prosperity Now, Nonprofits Sustain John Oliver’s “Mobile Homes” Video in Their Reports

 

Doesn’t that fit what MHI member Frank Rolfe said?  Or what MHI award winner Marty Lavin said?

FollowThe MoneyPayMoreAttentionToWhatPeopleDothanwhatTheySaySpySea72MartyLavinYachtManufacturedHousingINdustryProMHProNews

Ask yourself. Do these Marty Lavin dictums apply in this case?

 

That’s the battle over image, education, and proper understanding.

These are simple, yet vexing realities. As recently as earlier today, MHI Chairman Joe Stegmayer and their outside attorney once more declined refuting, correcting, or responding to the evidence, allegations, and patterns of action/inaction that leads to routine dead ends.

So, who benefits from low sales volumes? Who is harmed?

The second question is easier to answer. The smaller the operation, the more that low volume sales harms them. This writer did an article in 2014 entitled “The High Cost of Low Volume Sales.” Within weeks, we had to run the report, “The Bank Vault Door Closes,” because US Bank closed their manufactured housing program, citing in part, low sales volumes.

Who benefited from that?

Slogans or photo opportunities sent mainly to manufactured home (MH) industry professionals, and not to the general public, might make an industry reader think something is happening. Isn’t that propaganda?  Manipulation? Head fakes?

Freedom isn’t free. Since Adam and Eve left the Garden of Eden, the battle for various forms of freedom has been on.

HowardWalkerPhotoELSViceChairmanManufacturedHomeCOmmunitiesManufacturedHousingInstituteExecCommitteeMemberQuoteTransparencyMHProNews

Thoughtful words, worth pondering. 

The reason America’s constitutional founders protect freedom of speech and the press is because accurate information access is part of the means of maximizing freedom.

Information has been weaponized. That’s not just true in our industry, it happens in other aspects of modern lift. That’s why the term fake news exists.

 

Watchdogs? Attack-Dogs? The Smear, and Manufactured Housing

 

Arlington, VA based MHI and their primary masters from Omaha and Knoxville arguably ought to be able to win every battle, if they wanted to do so. The law is routinely on our industry’s side. Berkshire Hathaway owns some 31 newspapers. They have plenty of money that they could use to really promote successfully, instead of posture with videos, Facebook, or advertorials that clearly don’t significantly move the needle. Because if it did, the industry would be soaring, not snoring.

 

March2019MHARRManufacturedHousingAssocRegReformTop10states8StatesInDeclineMHProNews

 

In America, sadly, one can sue over almost anything.  MHI has for some years had inside or outside attorneys threaten MHProNews. Why don’t they use those outside attorneys to threat cities that block the placement of manufactured homes instead?

There have purportedly been other threats we’ve reported previously from straw men (or women) being put up to harass us on behalf of the Arlington based group.  Why don’t those folks just do their jobs?  We’d far rather report that they were doing their jobs, than that they were failing to do their jobs. But based on the last few years, at some point, the Omaha-Knoxville-Arlington axis and their allies might file suit against us, even though we’ve repeatedly given them the opportunity to debunk – live or in writing – any of the concerns or allegations raised here on MHProNews or on MHLivingNews.  We’ll see what happens, and they will see too.

But this is simple. Are they doing their jobs at MHI and several of their affiliated state association’s properly or not?

Given the quality of our MH industry’s homes, the good laws we have on the books, it seems that a good case can be made that the industry’s so-called leaders are allowing the industry to consolidate.

 

Multibillion Dollar Opportunities Knock in Solving Affordable Housing Crisis

 

Who does that benefit? The big boys.

Who does that harm? The independents.

 

Declining Manufactured Home Shipments More Serious Than Retailers, Communities Being Told

 

MHI has arguably deceived, failed, and/or in protection-racket-style manner bullied numbers of its independents and several of the state associations to suffer as a result. Ditto their Omaha-Knoxville masters and surrogates.

 

Warren Buffett’s Profitable Lessons for Manufactured Housing

 

NAMHCO and MHARR exist because they had no confidence in MHI. A group met in Tunica to explore a new trade group to do what MHI claims to do.

Why does MHI lack credibility? Just look at the industry from the outside in to answer that question.

 

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If there is a logical or factual inaccuracy in any of the linked reports or this report, please let me know personally, via the link above.

Or, if you have your own examples of how this plot has impacted you or your firm, please use the same link, and say “Comments” or “News Tips” in the subject line.

That’s tonight’s #NettlesomeThings wrap up report. We will continue to hold the powers that be accountable, but we plan to do more. Stay tuned. “We Provide, You Decide.” © ## (News, commentary, analysis.)

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Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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Related References:

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MHARR Calls on HUD Secretary to End Discriminatory And Exclusionary Zoning of HUD-Regulated Manufactured Homes

 

“Lead, Follow … Or Get Out of The Way”

 

 

 

 

 

 

 

 

 

 

Upcoming Special Opportunities Intelligence Reports, Plus Headwinds, Immediate MHC Independents Warning

April 13th, 2019 Comments off

 

UpcomingSpecialOpportunitiesIntelligenceReportsPlusHeadwindsImmediateMHCIndependentsWarningDailyBusinessNewsMHProNews

Businesses, organizations, and professions are based upon solving some need(s).  Keep that simple truth in mind.

 

 

In the case of our industry, that need is for affordable housing, and/or for ‘fast homes.’  Manufactured homes are not instant, but compared to many other operations, HUD Code homes are quicker.

This morning we will tease two upcoming reports, but our focus today is on an immediate headwinds and threats to manufactured home independents. That looming dagger is most notably in the land lease manufactured home community sector, but by extension, into other arenas too.

 

Upcoming 1: There are numerous opportunities that manufactured housing can and should serve. One very specific one will be featured in a report that should be ready next week. Demographic changes are creating opportunities that the big boys will know, but operations of small to medium size need to better understand in order to profit from.

Upcoming 2: perhaps as soon as tomorrow, we will publish a turning ‘lemons into lemonade’ report, that takes nettlesome issues that create headwinds for the industry and reveals how they can become opportunities in disguise.

Immediate – even this morning’s ‘headwinds’ report – which outlines risks current and coming, could be turned into opportunities in disguise for savvy professionals.  So read with care, don’t skim.

 

Superficiality-is-the-curse-of-the-modernWorldMatthewKellyQuoteFancyInspirationBlogMHProNews720

Warren Buffett didn’t say it, but another successful and ethical business guru – Matthew Kelly – did. Want to understand something enough to benefit from it? There is no substitute to investing the time needed. Buffett says he reads 5 to 6 hours a day. Wow…but look were that got him. Invest an hour or two a day on MHProNews and MHLivingNews, and share them with your team.  You will have more intelligence for your professional life if you do so. 

 

With those upcoming features noted, let’s dive into today’s Manufactured Housing Intelligence Report for Independents.

 

 

Behind the Curtain of John Oliver’s Mobile Homes Viral Video? MHAction, and Their Agenda

First, the facts. Much of the John Oliver satirical viral hit on manufactured housing ne’er do wells was sourced from MHAction related materials. This is easy to identify because Oliver shows the ‘white paper’ that includes MHAction in his report.

 

MHActionPrivateEquityGiantsConvergeManufacturedHomesLastWeekTonightJohnOliverMobileHomesVideoStillMHProNews

You build a case, by laying out the evidence, one fact at a time.

PrivateEquityGiantsConvergeOnManufacturedHomesMHActionDailyBusinessNewsMHProNews

You can download their ‘white paper’ at this link here.

That is the same white paper that MHProNews spotlighted for industry independents a few weeks ago. The Washington Post, followed by other news media outlets, reported on that same MHAction co-branded ‘research.’  Note that then and now, the Manufactured Housing Institute (MHI) response was the same. Per sources, they shared a few things with various state executives and others, explained why they really could not effectively respond, and it was just best to let the matter blow over.

Really?

Question. What do they get paid millions of dollars a year to do? Is MHI paid to give excuses? As one source with knowledge told MHProNews, they are committing “association malpractice.” That same source also said MHI has about $4 million in their reserves fund, and that they could mount an effective reply if they wanted to do so.

So why don’t they?

The apparent response from those smiling faces in Arlington, VA where MHI is headquartered is that they obviously don’t want to reply to attacks on the industry, even in this case, when several of those attacked are their own members. That begs the question, why not defend even your own?

As a non-industry attorney investigating manufactured housing issues that called MHProNews this week noted, who benefits from the MHI inaction? Who is harmed by their inaction?

Moving back to the MHAction co-branded ‘white paper.’

Let’s recall where MHAction gets their funding. No conjecture is needed, because here are some eye-opening facts.  Keep in mind what investigative reporter Sharyl Attiksson says, “follow the money.” ICYMI, you can click on the linked report later for more details and insights.

 

Watchdogs? Attack-Dogs? The Smear, and Manufactured Housing

 

A) From the bottom of their home page, we see this.  The image is a collage, but from their website with MHProNews comments.

 

MHActionHomePage2019-04-13_0857TheAdvocacyFundThePresidioDailyBusinessNewsMHProNews

Building that case, one fact after another. Follow the money trail. Ask who benefits? Cui Bono?

 

B) As a reminder, a resident group informed MHLivingNews last year about MHAction’s ties with the Tides Foundation. The Advocacy Fund gets money from the Tides Foundation.

 

TidesAdvocacyFundSupportsMHActionDailyBusinessNewsMHProNews

 

C) Who are the top donors to the Tides?

 

TidesFoundationNovoFoundationWarrenBuffettMHActionDailyBusinessNewsMHProNews

 

D) Who gave the money to the top donor, the Novo Foundation? Warren Buffett.

 

NoVoFoundationWarrenBuffettPeterBuffettJenniferBuffetInfluenceWatchDailyBusinessNewsMHProNews

FollowTheMoneySBDailyBusinessNewsMHProNews

 

Summing Up Before Moving Onto What’s Coming Next

We are left with the inescapable fact that Buffett’s largess helped pay for that MHAction co-branded ‘white paper’ attack on private equity firms investing in manufactured home communities.

We see that MHI, and several state executives affiliated with them, are saying let’s let this blow over.  Buffett’s Berkshire brands in MHVille dominate MHI, as the do numbers of state associations too.

That MHAction co-branded ‘white paper’ targets giant firms, and a common thread is that the ones noted by Oliver’s video were MHI members.

Just as big banks can handle regulatory hurdles better than smaller ones, so too big companies can afford to take media hits easier than smaller firms. So while it may seem counterintuitive to fund those that attack your own interests, that what is occurring. The purported logic is they can take it better than you as as a smaller business can.

To the general public watching that John Oliver video, yes, it may make Warren Buffett, Clayton Homes, Frank Rolfe, or others look bad. But that casual observer sees the entire industry looking bad. Here are some actual comments posted on the John Oliver video

 

  • You had me convinced things are wrong when you stated how many people live in mobile homes” – Chris McElroy.

 

  • John Oliver can take any topic I’ve never cared about and make them extremely interesting.” – Perfect Dawnn.

 

  • I’m laughing on the outside but crying inside,,, of my mobile home.” – dustymcdirt.

 

  • Wow, a connection between Warren Buffet and Duck Dynasty.” – TlalocW.

 

  • Wow I never knew all this before. We never hear these on NBC, CBS, ABC, FOX etc.” – Maximus Augustus.

 

  • Socialism for the rich Capitalism for the poor” – LAVIN20.

 

  • You gotta admire the dedication this show’s crew has to actually enroll in these shady seminars just to find out how awful the people behind these things really are.” – Floating Sunfish.

 

MHI, and the states, are doing little more than hand wringing. Hey! Daddy Buffet Bucks helped pay for this assault?!

Are you an MH Independent?  If so, do you see the various ways that the powers that be can hit you with unexpected headwinds?  But there is more.  Like a grand master in chess, your opponents are thinking several moves ahead.

Here is what they’ve already signaled, per sources to MHProNews, on what they are working on next.  The John Oliver viral video on “Mobile Homes,” or the Washington Post and related reports that MHAction – thanks to funding from Uncle Warren – are arguably preparing.  You may look back and think of this as the calm before the coming storm.

 

 

What’s Looming Next?

Start with two words. Rent Control.

The next ‘white paper’ the folks at MHAction are pushing is one calling for broader rent control. It is a threat to MH Communities that are independently owned.  But don’t think that the impact stops there, because our industry is interconnected, so others in MHVille will feel the impact too.  You can access their sadly flawed 2-page summary of their thinking on that issue from the image below, or this link here.  MHAction and their allies are calling for nationwide rent control.

 

OurHomesOurFutreRentControlPromotedByMHAction-DailyBusinessNewsMHProNews

Download their two page summary promoting the flawed notion of rent control, at this link here.

 

We’ve debunked its value before, but the most recent report on that is linked below.  We’ll plan a follow up on the MHAction backed item in the days ahead.  ICYMI – our prior Daily Business News on MHProNews exclusive report, see that at the link below.

 

Rent Control & MH – Politicians “Are Carpet-Bombing Our State With Regulations That Will Deliberately Destabilize The Housing Market And Leave It Obliterated”

 

If you are an association member in a post-production or umbrella trade group, ask your leaders, or yourself, what are they doing to head this off?  That’s what a good trade association does to earn their keep.

 

 

Washington Politicos, Advocates Are Watching John Oliver’s Video

 

Sources are telling MHProNews that the John Oliver “Mobile Homes” viral video has been raising concerns in Washington, D.C. While that doesn’t always result in legislative action, it could. Do you hear that from MHI? What happened to Nathan Smith’s pledge to make MHI more proactive?

 

 

The industry’s independents are left with several vexing problems.  Among them is the question of feeding the hand(s) that bite them, by paying an association(s) that may be working against your interests. Or doing business with brands that may be working against your long-term interests as an independent. Or that some associations stand mute when challenges like these artificially generated headwinds arise.

No easy way out?

If you’ve been paying an organization to protect-educate-promote your firm, perhaps saving those dues or fees would be a useful first step?

Or as a notable association member suggested, there may need to be a battle within those trade groups to wrestle control away from the powers that be which are arguably leading the industry into one ambush after another.

We began this column with a simple truth.  Businesses, organizations, and professions are based upon solving some need(s).  What need does MHI solve?

If their purpose is to help consolidate the industry into ever fewer “big boy” hands, they are succeeding at that mission.

But in that case, MHI would arguably be falsely claiming to represent “all segments of factory-built housing,” when in fact they seem to be serving only a favored few.

Our industry has powerful and timely truths, but they are being obscured by messages like Oliver’s and MHAction’s. The good news about manufactured homes, communities, or the industry at large are not being successfully defended or promoted by MHI. The shipment data proves that all too well.

Febuary2019NewHUDCodeManufacturedHousingShipmentData

 

The facts and quotes that follow demonstrate a snapshot of why this current downturn is avoidable.

 

2018DataShareofHousingMarketManufacturedHousingInfographicDailyBusinessNewsMHProNews612

AllTruthPassesThrough3stagesFirstRidiculed2ndViolentlyOpposed3rdAcceptedAsSelfEvidentManufacturedHousingIndustryDailyBuinessNewsMHProNews

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Gus’ message came in response to a series of exposes on issues within manufactured housing, as well as tips, strategies and opportunities.

TomFathCreatedAnIndustryUnderAssaultQuoteWeSucceedWhenCustomersAreHappyDailyBusinessNewsMHProNEws

That’s Saturday’s edition of “Delivering to Manufactured Home Independents & Investors Useful Intelligence for Your Professional Life.” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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Watchdogs? Attack-Dogs? The Smear, and Manufactured Housing

April 12th, 2019 Comments off

SharylAttkissonTwitterWatchdogsAttackDogsTheSmearManufacturedHousingDailyBusinessNewsMHProNews600 

The historic vision in America for the news media is to hold the powerful to account. To be a voice for the voiceless.  Investigating concerns about governmental, criminal, or corporate malfeasance are what made for riveting reports that sold newspapers or caused channels to be turned to for some breaking, relevant news report.

 

Unlike numbers today, we believe that mainstream news reporting absolutely still occurs. That reporting – to varying degrees – occurs on both sides of the left-right divide.  But the reason that media has lost so much credibility, per surveys, is because the independence and objectivity of news reports have been called into question.  The fact that Sharyl Attkisson – among others – has devised a list of left-right media bias is itself revealing, and saddening.

 

 

The Smear, Media, and Manufactured Housing

Speaking of the media, today Sharyl Attkisson’s team provided the Daily Business News on MHProNews her expert insights on Smear Tactics as they are used in the media.

Here are the top-lines and neatly notes Attkisson provided here, as published last month in the Hill.

 

 

SharylAttkissonTwitterPhotoDailyBusinessNewsMHProNews“I Dream of a World Without Smears”

Smear /smeer/: noun

  1. Carefully timed and publicized release of negative material, true or not, about a target.
  2. Character assassination.

Bork, Thomas, Hill, Clinton, Clinton, Beck, Imus, Palin, Biden, Obama, O’Reilly, Sanders, Trump, Hannity, Kavanaugh, Northam, Klobuchar, Carlson …

Smears have become a distasteful staple in our media diet. The nonprofits, LLCs, super PACs, PR firms, crisis management companies and global law firms that organize and promote smears have formed a multibillion-dollar industry. They’re profiting beyond imagination.

Are we?

After interviewing many players who work in the smear industry, I came up with three characteristics that qualify an accusation as a smear. The determination of whether a particular attack is, in fact, a smear lies not so much in the truth of the accusation, but in execution and motivation.

In a smear:

▪           The media are used as a tool in an organized effort to amplify accusations, true or not, in a fashion disproportionate to the alleged offense.

▪           Though moral outrage is voiced, the accused actually is targeted for entirely different reasons, usually in a campaign by political or financial competitors.

▪           The goal of a smear is the target’s destruction.

When a smear is launched against someone we don’t like, we may be happy to enjoy the ride. If it’s against someone we like, we fret about how unjust it is. But we seldom step back and see the big truth: We are little more than an unwitting audience watching a scripted play. There are behind-the-scenes producers, writers and actors. They are experts at working the media, plucking our emotions and prompting their desired results. They carefully time each allegation, roll out demands for apologies or resignations, and organize “grassroots” boycotts.

 

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SharylAttkissonAuthorJournalistStonewalledWikipediaDailyBusinessNewsMHProNews

 

 

With that backdrop from award-winning journalist and best selling author Attkisson, it seemed prudent to see what bias, if any, Last Week Tonight with John Oliver portrayed, per third party sources.  So MHProNews looked.

 

HBOThisWeekLastNightMediaBiasInfluentialShowDailyBusinessNewsMHProNews

MediaLandscapeApril2019HBO-ATTTimeWarnerDirectTVDailyBusinessNewsMHProNEws

More than one left-of-center outlets described it and HBO as ‘liberal’ leaning programing.  Fair enough.

That’s interesting, because a reportedly liberal program has taken dead aim at a progressive billionaire icon.  That would be Warren Buffett, who drew a healthy dose of Oliver’s satirical wrath.  If you’ve not yet seen the video and report, check it out at the linked text-image box below, along with an analysis, and fact-check.  BTW, what follows is the number 1 fact check on this viral video on this date.

 

HBO’s John Oliver on Last Week Tonight Mobile Homes Video, Manufactured Home Communities Fact Check

 

Back to Mr. Buffett, the person who supported Secretary Hillary Clinton, or Senator-turned President Barack Obama.

That would also be the same Buffett who is Chairman of Berkshire Hathaway, that includes brands like Clayton Homes and their related lending units.  Those firms reportedly dominate the Manufactured Housing Institute (MHI).

Now what’s odd about that is the fact that Tim Williams, when he was chairman of MHI, said that one of the risks to the industry was from the progressive agenda.  Would that be the same agenda that Chairman Buffett supports politically?

 

VicePresidentMikePenceWifeKarenHandOverHeartPledgeColts49ersGameWashingtonTimesDailyBusinessNewsMHProNews

Notice. One can agree or disagree with 21st Mortgage CEO and prior MHI Chairman Tim Williams’ presentation, from which the slide above was taken with permission, while still questioning how it came to be that Williams was being intellectually at odds with Berkshire Hathaway Chairman, Warren Buffett. To see all of William’s informative slides, click the graphic above. http://www.MHProNews.com/industry-news/industry-in-focus/is-tim-williams-21st-mortgage-ceo-mhi-chair-at-odds-with-berkshire-hathaway-chairman-warren-buffett

WarrenBuffettBillClintonHillaryClintonBarackObamaKevinClaytonNathanSmithPhotosDailyBusinessNewsMHproNews600

The Hustle, in their review of the John Oliver video essentially called Buffett a fake liberal fraud, posturing being a do-gooder, while actually taking advantage of the poor. Here is how they said it: “Buffett has long been viewed as a corporate hero. The more he complains about his secretary having to pay higher income tax than he does, the more people view Big B as some rich do-gooder. But Clayton homes’ manipulative business model, which Buffett immediately saw dollar signs in, contradicts many of the ideas of fairness for which Buffett is known.”

 

What those sources didn’t say is how the Buffett empire came to dominate the manufactured home market, and how that impacted customers or independent businesses.  ICYMI, or need that refresher, see that at the linked text-image box below.

 

Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

By the way, no Clayton, 21st, or MHI senior leader has publicly challenged the accuracy of any of these points. MHProNews has asked them, and their attorneys, to do so. They’ve ducked out every time for some 2 years.  Given the report linked above uses their own words and documents, how could they deny it, with a straight face?

Now, there are several possible ways to consider these facts on top of other facts.  Manufactured home industry professionals who want to believe and support Clayton and MHI are left with a dilemma. Either Williams and Buffett don’t see eye-to-eye on politics, or there is some kind of head-fake going on, right?

Let’s not forget that Secretary Clinton, as the Democratic candidate for the White House pledged to keep Dodd-Frank intact.  Hmm, so the MHI sponsored Preserving Access to Manufactured Housing Act was backed by Tim Williams, 21st, Clayton Homes, and their allies – but Warren Buffett was backing a candidate that opposed that same legislative bill?

These apparent contradictions lead to another question.  If Buffett, Williams, and Clayton are willing to give a head-fake on one thing, and another, is it unrealistic to think that they might do so on something else of consequence?

 

Holding the Powerful to Account

The media is supposed to hold the powerful to account when the crossed a line.  Are they going to play the role of watchdog?  Attack dog?  Will they take part in a smear?

What shouldn’t happen is that reports that hold the powerful to account, is that others get swept up who are bystanders, making the innocent and the alleged wrongdoers – or their victims – all look badly.

Buffett and a few of his uber-rich, MHI supporting buddies are exposed in this video by John Oliver.  Okay.  But do the independents and honorable people in the industry wanted to be tarred and feathered along with them?

 

InBusinessWorldRearViewMirrorClearerThanWindshieldWarrenBuffettLifehackquotes-postedManufacturedHousingIndustryDailyBusinessNewsMHProNews

Keep in mind that Warren Buffett has said that the lesson of history is that people don’t learn the lessons of history. He and his allies count on busy professional people not looking in the rearview mirror of history. When we look back at just the last few years, isn’t it apparent that Buffett supports one thing, his minions claim to support the opposite, and the industry is being lead down blind allies? Meanwhile, the data suggests that industry has not yet recovered to the level that it was when Buffett bought Clayton in 2003. Does keeping the industry at a low level of production allow for more industry consolidation, and also keep more new competitors out?

 

That’s enough food for thought on a Friday night.

But for those who want to dig deeper into these mysterious issues, see the linked related reports, below the byline, offers, and notices that follow. That’s tonight’s edition of “News through the lens of manufactured homes, and factory-built housing.” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

You can click on the image/text boxes to learn more about that topic.

 

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“The Illusion of Motion Versus Real-World Challenges”

 

 

 

 

 

MarketWatch Reports on Manufactured Housing, 2018-2019

April 12th, 2019 Comments off

 

MarketWatchLogoReportsManufacturedHousing2018-2019-DailyBusinessNewsMHProNews600

It’s Flashback Friday. Reviewing two reports by MarketWatch are timely, and ought to make followers of the popular personal finance guru Dave Ramsey, or HBO’s Last Week Tonight with John Oliver sit up and think again.

 

These are equally timely because of the arguably injustice that is taking place in Bryan, TX of cities and towns across the country, where manufactured homes are increasingly being zoned out. The vote in Bryan is subject to a special petition that, if those petitions are certified as accurate, could void Tuesday’s council vote, so this ought to be a timely topic for our industry’s professionals.

Especially independents, and those who are keen on industry growth should sit up and take notice. Because as the latest Masthead reminds readers, for want of a nail, the war was lost.

 

 

For Want of a Nail – Manufactured Housing

 

 

Teeing Up the MarketWatch Reports 2018-2019

To set the table, these articles are provided under fair use guidelines. These are not a fact checks per se, but we will clarify the terminology with some graphics and illustrations between them, while providing commentary and analysis.

Let’s note that the featured photo below from the first MarketWatch report included at least one home that wasn’t a manufactured home. It is a mobile home, as the windows on that unit are a dead giveaway for a feature that is forbidden by the federally preemptive HUD Code for manufactured homes.

It is worth mentioning that what some MarketWatch staffer selected for use to illustrate was hardly the best photo to use showcase the appeal of modern manufactured homes. Those are either older manufactured homes, and/or mobile homes.

The Daily Business News on MHProNews will then note that anecdotally that mobile homes can and have appreciated too. The factors for appreciation are roughly the same for conventional housing as for mobile homes or manufactured housing. For example,

  • availability of financing is a key factor,
  • as too are location,
  • condition,
  • area market conditions,
  • along with other aspects of the laws of supply and demand.

With that brief introduction and noting that MHProNews is not editing either report for typos, facts, undisclosed conflicts of interest, or terminology errors, let the reader dive into MarketWatch’s two timely flashback articles on the wisdom of manufactured homes, and appreciation.  Here’s the link to the first article.

 

MobileHomeValuesMightRiseAsFastRegularHomesWhyThatMattersMarketWatchDailyBusinessNewsMHproNews

Recent data challenges the idea that manufactured housing isn’t a strong investment

Many have long held the assumption that mobile homes don’t increase in value — or, at the very least, they rise in value at a much slower rate than traditional homes.

But recent data suggests the opposite is true — and that could have major implications in the push for increased affordable housing nationwide.

A new report from the Urban Institute, a Washington, D.C.–based think tank, examined data released in August by the Federal Housing Finance Agency. The home price index for manufactured homes (also known as mobile homes) featured an average annual growth rate of 3.4%, versus 3.8% for traditional, site-built homes.

In recent years, home prices have actually risen at a faster clip for manufactured, or mobile, homes than they have for traditional properties.

But that trend is not always easy to see, because manufactured housing is more popular in parts of the country where the overall recovery from the housing crisis has been less robust. For instance, California represents nearly 18% of the nation’s overall housing market, but it comprises just 4% of the manufactured housing market based on the number of units shipped.

Because manufactured homes generally aren’t highly concentrated in housing markets that have notably recovered from the crisis, it creates the impression that these homes’ values don’t appreciate at the same rate as traditional homes. In reality, this is more a reflection of where the homes are located than the types of homes.

Comparatively, Alabama, Florida, Louisiana, North Carolina and Texas represent 41% of the manufactured-housing market, but have experienced price appreciation below the national level.

The report only looked at mobile homes that were financed with loans guaranteed by Fannie Mae and Freddie Mac. However, most homeowners who finance the purchase of a manufactured home don’t get a traditional mortgage because they only own the structure and not the land beneath it.

Instead, they typically get a chattel loan — a personal loan that is more similar to an auto loan than it is a mortgage. Chattel loans are more expensive than mortgages and typically come with higher interest rates.

It is not clear whether the report’s findings apply to homes purchased with chattel loans as well. Nevertheless, it’s a strong indication that mobile homes may be a worthwhile investment. “Although there are limits to what the data can tell us, the index suggests a need to reevaluate the presumption that manufactured homes do not appreciate at the same rate as site-built homes,” the Urban Institute researchers wrote.

There are many downsides to manufactured homes. If a mobile-home owner doesn’t own the land they will obviously have to rent it — and those costs can rise over time. What’s more, these homes aren’t actually mobile in most cases, despite the common moniker. As a result, if land rents get too expensive or if the land’s owner decides to sell, homeowners might be forced to move and sell their home, regardless of what price they can get for their home.

The homes also are more prone to damage in natural disasters like hurricanes and tornadoes. Because many owners buy their mobile homes in cash, insurers often only offer “actual cash value” coverage for the properties rather than covering the replacement value. This lowers the amount the insurer pays out, which left many people in Florida facing serious losses after Hurricane Irma tore through the state last year and destroyed or damaged many manufactured homes.

##

TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

You must meet people where they are. Terminology must be taught and caught. Make a habit of using the correct terminology. 

CompareMobileHomeTrailersPastManufacturedHomesSaferMoreDurableQuoteScholasticaGayCororationPhotoSmallPercentageDamagedDuringHUrricanesMHProNews

For MarketWatch to note that mobile or manufactured homes were damaged, without noting that so were conventional housing units, is an oversight. The above clarifies that miss.

As a brief added commentary to both MarketWatch articles, are the terminology illustrations, plus other quotes and factoids provided above and below by MHProNews. The terminology is not interchangeable. 

 

TerminologyMattersBecausetheTerminologyDescribestheConstructionStandardsHomeBuiltToSteveDukeLMHAaMHLivingNewsMHProNewsBiggerPocketsSunshineHomesRedBayAL

The terminology matters because
the terminology determines the
construction standards a home was
built to,” Steve Duke, LMHA.

 The link to the next report from MarketWatch is here.

3OutsideTheboxAtlernativeForHomeBuyersinToughHousingMarketDailyBusinessNewsMHProNews

As the housing crunch continues, would-be buyers may want to consider these unorthodox options

Here’s a bold forecast for the housing market in 2019: conditions will continue to be strained as affordable inventory gets snatched up quickly, leaving the least desirable and most pricey properties to stagnate.

Given how steep the housing shortfall has been for so many years – Freddie Mac economists estimated we’re nearly 5 million units short – that’s kind of a no-brainer. The bigger question is what we do about it.

In the spirit of “new year, new approach,” MarketWatch has collected several suggested solutions to the housing crunch. These are unconventional ideas, but ones that industry participants have been exploring for years. They may provide fodder for house hunters willing to think outside the box – especially if the idea of another wasted Sunday afternoon of open houses doesn’t appeal.

 

Factory-built homes

Jenny Cochrane and her husband had spent years taking care of her mother, who was struggling with breast cancer and who owned a manufactured home in Yulee, Florida.

The couple ran into some financial trouble in the downturn – “the economy went splat and so did we,” Cochrane said in an interview. But she still had enough saved in her 401(k) to consider buying a traditional house. Eventually, though, the couple decided to assume her mother’s mortgage and take over her house, mostly because they liked the space that the much-cheaper factory-built home afforded them.

ManufacturedHomeMarketWatchLogoJennyCocchranCarringtonMOrtgageCustomerFlorida

“It’s a double-wide manufactured home on a solid foundation, it’s not going anywhere,” Cochrane said. The couple rode out the last hurricane with barely a scratch to show for it. They have a front porch, back porch, 3 bedrooms, and laundry room on about an acre of land.

Manufactured homes are 35-47% cheaper than traditional “site-built” properties, according to an analysis from the Urban Institute. Factory-built homes accounted for 16-25% of all new single-family houses between 1977 and 1995, but just 10% in 2017, even as the quality of construction has become much better over the past few years, the Urban researchers noted.

Restrictive zoning is partially to blame for the low take-up of manufactured homes. About one-third of them are currently in single-purpose communities, and municipalities often ban the development of such areas.

But a more significant challenge is that lenders have often struggled to make mortgages on manufactured homes. That’s in part because it can be challenging to find comparable properties against which to appraise them, and in part because most owners don’t own the land on which the houses sit. (Another wrinkle, as the Urban Institute notes, is that most mortgages for manufactured homes tend to be much smaller, and small-dollar loans are always less desirable for lenders, who have fixed overhead costs.)

Freddie Mac, the giant government-sponsored enterprise that buys mortgages from banks and other lenders, has introduced a new program to allow conventional-style financing for factory-built homes, in part by allowing appraisers to use site-built properties as comparables. But Freddie’s financing, and that offered by many lenders, including Cochrane’s mortgage, is only available for homes where the house is tied to the property.

Still, that small step may be enough to start to encourage more supply and lending into the housing market, the Urban analysts wrote.

 

Communal living

Imagine a scheme that allowed a third-party bureaucracy to own property and homeowners to lease those ownership rights from it. (If that sounds somewhat Bolshevik, don’t forget that most Manhattan properties are cooperatives, and utilize roughly the same structure, with little of the socialism.)

Community land trusts use a similar structure to help foster affordable housing and economic development. They’ve been around for a few decades, and have a stellar track record for building community and enabling sustainable homeownership.

“The basic concept is that you want to take housing and land off the speculative market,” said Michael Swack, who helped develop the concept, and now directs the Center for Impact Finance at the University of New Hampshire. The “speculative” real estate market Swack describes is familiar: communities can be affordable for many families, until they’re “discovered” by more affluent people outside the neighborhood, who move in and, over time, make it less affordable for everyone and off-limits for some.

But community land trusts, which despite their name are usually not true trusts, but nonprofit entities, own and retain ownership of land, and offer long-term leases to homeowners. One of the oldest in the country is the Burlington, Vermont-based Champlain Housing Trust. The trust currently has 611 owned homes, and over the 35 years it’s been around, 1,100 families have become owners with its help.

Owners deed the land on which the homes sit to Champlain, which reduces the market price of those homes by about 20%. When an owner is ready to sell, she gets 100% of the equity that comes from having paid down her mortgage, and 100% of the appraised value of any capital improvement, but only 25% of the market appreciation, also determined by an appraisal. The home reverts back to the trust, and the cycle can begin again.

 

A sample community land trust lifecycle
Year 1 Appraised value of home $240,000
Purchase price $200,000
Year 8 Appraised value of home $280,000
Equity built $20,000
Market appreciation assigned to owner $10,000
New purchase price $230,000
Source: Champlain Housing Trust

 

“We’ve added a rung” to the homeownership ladder, Brenda Torpy, the trust’s CEO and one of its founders, told MarketWatch. “People now see that they can use our program as a stepping stone. We can provide a homeownership equivalent to what they can pay in rent and they start building equity immediately.”

Champlain owners sell their homes about every seven years or so, roughly the same tenure as national averages, and they move on for all the reasons Americans always move – in search of a bigger home to accommodate children, to warmer places for retirement, or to wherever a new job beckons.

In contrast, the Dudley Street Neighborhood Initiative, in Boston’s Roxbury neighborhood, has about 36 owned housing units dating back to its inception in 1989, and “less than a handful” of those owners have left, according to its director of operations, Tony Hernandez.

“People confess that they originally thought of it as a stepping stone, but now they think of it as home,” Hernandez said. “The intent was to get owners who would stay and keep the family knit into it, rather than a land trust model where they come in, build wealth and move on. We created a village.”

Grounded Solutions Network, a national affordable housing advocacy group, estimates that there are about 165 community land trusts around the country, with about 12,000 owned homes between them. Many land trusts also have affordable rental properties, which Grounded Solutions estimates includes about 25,000 rental units.

A Grounded Solutions analysis as of June 2018 founded that the average household income at the time of home purchase was 64% of area median income, and on average owners were buying homes at about 34% below fair market value.

For the people who buy from land trusts, homeownership has been a success. Through the worst of the foreclosure crisis, they became delinquent only about one-fourth as often as other homeowners.

Grounded Solutions and others argue that it also works for communities: “These programs retained the affordability of the homes to serve the same income level resale after resale. That means that these programs successfully created a stock of affordable homes that remain forever, even if the neighborhood gentrifies or the real estate market turns up or down.”

 

Fixer-uppers

Picture a house-hunter in an average American city, pre-qualified for a mortgage that would allow him to buy a median-priced home of about $250,000. Now picture that buyer hustling to bid on every house that comes along in that price range, only to be outbid by someone with more money, an all-cash offer, or something else.

But now imagine there’s a house that’s lingered on the market. It’s priced at about $180,000, but that’s because it requires a lot of work – a lot.

This scenario happens often enough that the mortgage finance industry has tools specifically for it. Meet the “renovation mortgage,” an innovation that allows the home buyer to take out one loan for the purchase price of the home plus the cost to rehab it.

“I like to say, don’t look at a house as it is, look at a house as what it could be,” said Jonathan Lawless, who runs Fannie Mae’s product development team for affordable housing. “That could be a much better way to get people in the door.”

What’s the catch? Anyone who’s ever undertaken a big renovation knows the drill, pardon the pun. While it may be a lot more convenient to apply for and manage one debt rather than two, renovation loans can still be a beast, rolling the nightmare of home repair into the knotty bureaucracy of mortgage underwriting. Brooke Anderson-Tompkins, president of upstate New York-based 1st Priority Mortgage, calls them both “cumbersome” and “a phenomenal product that more agents need to be aware of.”

For one thing, most renovation loans require that contractors be paid on a draw basis, which several sources told MarketWatch usually makes many potential hires uninterested in such projects. But Jamie Zeitz, who manages the Southeastern U.S. operations of Homebridge Financial Services, points out that contractors and homeowners should both be aware “there’s no safer way” to enter into a construction deal since the work being done is part of a financing package that requires all parties be satisfied, and that work be paid for.

There are also more parties involved than in a regular renovation process. Most loan programs require that a consultant oversee the project, for example. Homebridge offers a “Concierge Service Manager” to serve as a single point of contact for the homeowner, rather than forcing that person to deal with the consultant, the contractor, the appraiser, the people paying the contractor, and so on.

While they’re unwieldy, the mortgage finance industry increasingly sees such loan programs as an important key to solving the housing crunch, Lawless said. Fannie is looking at ways to streamline the draw process, for example, and also recently clarified that its program, called HomeStyle, can be used for accessory dwelling units, which are smaller, standalone buildings on an existing property. ADUs can be used to create rental income, or to house relatives.

Homebridge is the biggest originator of the renovation loan program offered by the Federal Housing Administration, which carries the unwieldy title “203(k) loans.” As with its more traditional mortgage programs, FHA 203(k) loans can be made with as little as 3.5% down, but they will cost a bit more than conventional mortgages.

##

LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding

The estimate of a 5 million unit housing shortage cited by MarketWatch is far lower than what is estimated by Lawrence Yun, or the Low Income Housing Coalition. Collage by MHProNews.

The MHProNews report linked below on Sun Communities provides some useful data as a tie-in to the above from MarketWatch. How so?

Sun, as a publicly trade company, has provided their research points comparing manufactured home rentals with apartment rentals.  The savings and advantages to manufactured homes in that category is significant.

Then, there is a comparison of buying a manufactured home with purchasing an existing home.  Neither Sun or MarketWatch makes a list of all of the possible pluses, but those they share – such as price point data – are useful.

The Government Accountability Office’s 2014 report on manufactured homes was largely favorable, and included an explanation for a concern that MarketWatch and the Urban Institute raised but did not resolve. Namely, that even with a higher loan cost, the price saving makes the monthly payment for a manufactured home significantly less than conventional housing.

 

 

The possible takeaways or bottom lines are many.  Most certainly, the above is useful in scenarios like Byran, TX, debunking Dave Ramsey, or clarifying some issues with John Oliver’s viral “Mobile Homes” video.

They also make the sad case for what one of the sources with long ties to MHI provided information to MHProNews about state executives chatter which bemoaned the Oliver video dubbed “association malpractice.”  See more on that in an upcoming report that will rip another band-aid off what is taking place in the MHI affiliated network.

All of these are reasons why manufactured home sales should be soaring, not snoring. As MHI member Skyline-Champion notes in their illustration, shown below, manufactured homes are far below their long term average, much less their recent or all-all time highs.

 

ManufacturedHomeMHShipments1990-2017DailybusinessNewsManufacturedHousingMHProNews600

Note the trend line. Manufactured housing is underperforming. Note the difference between RVs 20 years ago, and MH 20 years ago. MH Is underperforming. No one else has advanced a thesis as logical and compelling. To date, Omaha-Knoxville-Arlington have not even attempted to refute the claims. Will they today?

That’s this this morning’s edition of News through the lens of manufactured homes, and factory-built housing.” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

You can click on the image/text boxes to learn more about that topic.

Sun Communities Under the Hood – Data Reveals – Manufactured Homes, Communities, Comparisons with Conventional, Multifamily Housing

 

HBO’s John Oliver on Last Week Tonight Mobile Homes Video, Manufactured Home Communities Fact Check

Why is Seattle Dying? Affordable Housing, Misplaced Compassion, and Manufactured Homes

 

 

 

 

“Mind Blowing,” Ultra-Modern Tiny House on Wheels, Viral Video – MH Intelligence Report

April 10th, 2019 Comments off

 

LivingBigMindBlowingUltraModernTinyHouseViralVideoMHIngelligenceReportDailyBusinessNewsMHProNews

There are concerns in MHVille about the 4.4 million plus views of John Oliver’s HBO piece for Last Week Tonight on “Mobile Homes.”

 

There arguably should be furrowed brows among industry leaders. But that’s not our focus, rather, the viral Tiny House Video below is.

Why?

Because in about 5 days, YouTube reports well north of 10 million views of their video.

The video runs almost 6 minutes before you actually step into the ‘tiny house on wheels.’ Hmm, let’s see. House on wheels, if it is tiny, that’s okay?  If it a HUD Code manufactured home, that’s not?

But the fact that almost a third of the video goes by before entering the home once more blows out of the water the notion that videos must be short to be watched. Because their video is about 18 minutes long.

 

 

The Daily Business News on MHProNews has used a variety of methods to illustrate a point. It’s this.

The Omaha-Knoxville-Arlington axis can’t deny the facts.

New HUD Code Manufactured Housing producers are collectively selling fewer units today than the year Warren Buffett bought into the industry.

 

ManufacturedHousingIndustryShipmentsCavcoIndustriesCVCOMHIDailyBusinessNewsMHProNews

While the numbers of independently owned manufactured home industry firms has dramatically shrunk since 2003, Berkshire brands in MHVille such as Clayton Homes, et al have watched as their market share steadily grew.

 

  • Either Omaha-Knoxville-Arlington leaders are inept at growing the industry, or not.  For the record, we believe these to be intelligent, capable people.  The question is, capable of what?

 

  • Berkshire was either lucky that they grew their strategic Moat, or it was their stated plan has been well executed (link).

 

  • Are we to believe that a modest organization that made this tiny house video can routinely generate viral videos in days on tiny houses that may be made to no building code, while the HUD Code manufactured home industry’s giants and their Manufactured Housing Institute (MHI) can only muster low 4 or 5 figure levels of viewership in over a year?

 

The Berskhire brands, Cavco’s Joe Stegmayer, and MHI leaders had an opportunity at Tunica to debunk or refute the concerns and evidence that has mounted against them.  They have exercised their constitutionally protected right to remain silent.

If they’ve engaged in any illegal or unethical actions, perhaps that silence is wise.  But how to explain their silence in defending their own members from attacks by Oliver’s episode?  See the report, below the bylines and notices.

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

There will be new reports tomorrow and upcoming that will peel back more of the layers on the proverbial onion.  It will include on the record input from a state association that makes some interesting admissions.  There will be some more explosive items from state execs, that were provided as tips off-the-record.

 

MostMenAppearnNeverConsideredWhatHouseIsNeedlesslyPoorAllTheirLivesHenryDavidThoreauManufacturedHomeLivingNews

For newcomers to the website not familiar with modern manufactured homes, learn more by clicking the image above or the link here.

 

Manufactured housing was roughly 4 times larger in sales some 20 years ago.  During an affordable housing crisis, are we to believe that MHI, Clayton, and the related Berkshire brands can’t do better than what they are?  These are the #NettlesomeThings that an authentic trade media outlet ought to be asking, so why are the others in MHVille not asking these tough questions, and then following up with fact-packed reports?

 

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

That’s tonight’s Delivering to Manufactured Home Independents & Investors Useful Intelligence for Your Professional Life.” ©  where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

 

HBO’s John Oliver on Last Week Tonight Mobile Homes Video, Manufactured Home Communities Fact Check

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HUD Study, Analysis of Zoning Discrimination Against Manufactured Housing Sought

 

HUD Code Manufactured Home Production Decline Persists – Time For Action Not Excuses

 

“The Illusion of Motion Versus Real-World Challenges”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sheila Dey, Western Manufactured Housing Communities Assoc, Tells Capitol – Manufactured Homes Could Ease Housing Crisis, Report and Analysis

March 5th, 2019 Comments off

 

 

SheilaDeyPhotoWesternManufacturedHousingCommunitiesAssocLogoTellsCapitolManufacturedHomesCouldEaseHousingCrisisReportAnalysis

Sheila Dey, JD, is the Executive Director and General Counsel of the Western Manufactured Housing Communities Association, per their website. Dey is well known in many parts of the industry and leads one of the purportedly stronger and better-funded trade groups in manufactured housing.

 

To dot the i’s and t’s on the point of the clout of WMHCA, according to Charity Navigator for the most recent year available: Sacramento, CA based WESTERN MANUFACTURED HOUSING COMMUNITIES ASSOCIATION

 

Asset Amount $5,486,094
Income Amount $3,922,174
Form 990 Revenue Amount $3,861,632

 

Dey has sounded off via MHProNews previously and was referenced on the Daily Business News on MHProNews recently via a link-back to one of her commentaries.

California has one of the tightest, perhaps the worst, affordable housing needs in the nation.  The percentage of home ownership in California is lower than the nation at large, per data cited by former Governor Jerry Brown (D) in 2018.

The report was entitled, “California’s Housing Future: Challenges And Opportunities,” and was published on February 14, 2018. Here below from page 15 are key facts that the California report revealed, quoting the document linked here and also from Dey’s letter, that follows.

 

CaliforniaHousingFutureChallengeOpportunitiesCaliforniaHousingfutureStatewideHousingAssessement2025DailyBusinessnewsMHProNews

To see the full report, click here or the graphic above.

 

Current [CA] Housing Characteristics

Housing Supply by Type and Tenure Housing type describes the type of dwelling a person resides in (single family, multifamily or other), while tenure describes whether a unit is renter- or owner-occupied.

Of the 13.85 million homes in California, 12.72 million are occupied homes and the remainder are currently vacant.xii A recent McKinsey Global Institute report found that California ranks 49th in the nation for housing units per capita with only 358 homes per 1,000 people.xiii

Of the total occupied homes, 6.91 million (54 percent) are owner-occupied and 5.81 million (46 percent) are renter-occupied.xiv

The majority of California households reside in single-family homes (65 percent), while 31 percent reside in multifamily homes. The remainder reside in other housing types, such as mobile or manufactured homes (see Figure 1.10).

 

CaliforniaHousingFutureManufacturedHomesMobileHomesDailyBusinessNEwsMHProenws

To see the full report, click here or the graphic above.

 

Alternative Housing Models That Contribute to Meeting Housing Demand Beyond traditional market-rate and deed-restricted homes, there are alternative housing models and emerging trends that can contribute to addressing home supply and affordability in California, including: manufactured housing, community land trusts, micro-units, tiny homes, single resident occupancy (SRO) dwellings, co-housing, multigenerational housing, and accessory dwelling units (also referred to as second units, in-law units, or granny flats).

 

— end of Page 15, California’s Housing Future: Challenges And Opportunities

 

With that backdrop, the Capitol Weekly published the following opinion column by Dey.  It is largely on point, and makes shares some interesting insights, and will be followed by some additional analysis and commentary. The photo shown was the featured image from her column, the Capitol Weekly logo was added to acknowledge them as the source of the column.

 

CapitolWeeklyManufacturedHomesSheilaDeyPHotoHeadlineLogo

 

It’s no secret that California is a very expensive place to live. California homes are being sold at two-and-half times the national average and rents are twice as much.

Perhaps, there is no greater example that the dream of home ownership is dead than a taxpayer-financed housing project in San Jose.

When the median home value in California is $600,860, living in a manufactured home is far more affordable, even with rent.

Several weeks ago, the San Jose City Council rezoned property to house residents in modified shipping containers, priced at a whopping $600,000 per unit.

Before considering unconventional forms of housing like shipping containers, our state’s political leaders should consider the benefits and affordability of manufactured homes. Manufactured home owners enjoy the same lifestyle as traditional stick-built homes, but for hundreds of thousands of dollars less.

According to the California Manufactured Housing Institute, the installation of a brand new two to three bedroom (1,700 sq. ft.) manufactured home costs approximately $142,000, and used homes are even less. According to Homes Direct, a new one-bedroom home that is three times larger than a shipping container sells for approximately $53,000.

When the median home value in California is $600,860, living in a manufactured home is far more affordable, even with rent.

If a manufactured home is located in a mobile home park, rents (like HOA fees) are assessed on the land and in most cases are reasonable, especially when they fund essential park services, such as maintenance, roads, sewer, water, landscaping and recreational amenities. The economic benefits and financial security are even greater when park owners and residents voluntarily agree to sign long-term lease agreements, which is common.

In 2018, Gov. Jerry Brown’s Department of Housing and Community Development developed a report entitled “California’s Housing Future; Challenges and Opportunities,” following a statewide listening tour soliciting public input on how to solve California’s housing crisis.

Among its recommendations was expanding financing options and reducing barriers for alternative housing models with lower production costs, such as manufactured housing. Unfortunately, the state Legislature has not acted on this recommendation, nor have cities and counties.

So, when the production of manufactured homes is experiencing a new high in the U.S since 2008, newly elected Gov. Gavin Newsom and local government must recognize the need and demonstrate the will to expand and build new manufactured housing communities, the last remaining bastions of quality, unsubsidized housing that is still affordable.

Until then, living in shipping containers may become more common, undermining the California Dream.

Ed’s Note: Sheila Dey is executive director of the Western Manufactured Housing Communities Association.

— end of Sheila Dey’s Op-Ed, found at this link here. —

 

About 21 hours ago, MHProNews asked Dey to respond to the following, with respect to her column.

There are those who say that “…you [Dey] are more secure than many of your colleagues who work for other state/regional MH associations.

That said, why is there no mention of “Enhanced Preemption” in your column today?  JD Harper, in days gone by, was one of those execs besides MHARR that used to talk about its importance. 

It can be off the record, unless you say otherwise. We’ll likely cover this either way, Thanks.”

There was no reply as of this posting to those questions.

 

EnhancedPreemptionManufacturedHomeDailyBusinessNewsMHProNews2019-03-05_1404

EnhancedPreemptionManufacturedHomeGoogleSearchDailyBusinessNewsMHproNews2019-03-05_1409

2019-02-21_1900EnhancedPreemptionManufacturedHousingInstituteWebsiteDailyBusinessNewsMHProNews

Imagine having a powerful, legal tool, and not using it? That’s a dim analogy to MHI and other industry trade groups that fail to push enhanced preemption. Its a sound argument.  MHProNews’ publisher has used it successfully.  If a non-association can make it work, why not a trade group?

Another fair question might have been, what about arguing for Affirmatively Furthering Fair Housing (AFFH) as a legal path for using more manufactured homes?  To learn more about that, see the linked text-image box report, below.

Affirmatively Furthering Fair Housing, a Novel Yet Proven Solution to the Affordable Housing Crisis That Will Create Opportunities, Based Upon Existing Laws

Should Dey, or another association peer, like to address the question of why “enhanced preemption” is encouraged by Mark Weiss, JD, President and CEO of the Manufactured Housing Institute, (MHI), was previously promoted by JD Harper at the Arkansas Manufactured Housing Association (AMHA), or others, but not by the industry’s association’s at large?

Since enhanced preemption is a law on the books favoring manufactured housing in zoning and placement issues, why is it rarely mentioned outside of an industry meeting room, save by MHARR, MHLivingNews, or MHProNews?  An affordable housing crisis rages.  California alone could keep numerous HUD Code builders busy, if only “enhanced preemption” was being touted loudly, proudly, and soundly.

 

 

Dramatic Reversal, City Passes Urgency Ordinance Effectively Banning Manufactured Homes, Front & Back Stories

 

Nothing will change until new approaches – coupled with proven approaches, as the report linked above reflects – are put to work. More examples and related are further below.

That’s this afternoon’s installment of manufactured housing professional focused “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

California Housing Crisis: Manufactured Homes Could Be Part of the Solution

As Affordable Housing Crisis Rages, New HUD Code Manufactured Housing Shipments Fall, Some States Drop 35-40 Percent

 

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

Rent Control & MH – Politicians “Are Carpet-Bombing Our State With Regulations That Will Deliberately Destabilize The Housing Market And Leave It Obliterated”

Rumble over Anti-MH Law-State Association, Manufactured Housing Institute (MHI), Clayton Homes, and MHARR

Local Star Chambers Wage War on Affordable Housing

Anti-MH Bigotry, Prejudice, and Possibly Illegal Action on Display in Manufactured Housing’s Birthplace?

Mobile Home Burns, Woman Dies, Details At Ten – Back Story of Mobile Home Fires, Regulatory Facts

 

 

 

 

 

 

 

 

 

 

 

 

 

Vladimir de Fontenay’s Film Unveils Symbolic Connection Between Mother and Son Relationship “As They Search For a True Place to Call Home”

January 24th, 2019 Comments off

 

VladimirDeFontenayFilmUnveilsSymbolicConnectionBetweenMotherSonRelationshipAsTheySearchForTruePlaceToCallHomeMobileHomesMovieVideoMHProNews

It’s about 2nd, 3rd, and 4th chances.

 

It’s about different look at the American Dream.

Yes, it misuses the terminology – calling a manufactured home, a mobile home.

But the Vladimir de Fontenay film staring Imogen Poots movie is coming out on DVD, and it is still not getting the attention it debatably deserves among manufactured housing professionals.

The New York Times, and other media outlets have reviewed this movie. It’s not been as wildly embraced by the public as it has been by movie critics. Film Threat said, “The film is the winner of the 2017 Audience Award at the Athens International Film Festival and also premiered in the Directors’ Fortnight Program at the 2017 Cannes Film Festival.”

Compared to the “Trailer Park Boys” – or “TP Boys” as Canadian community association leader Al Kemp says it – the video is a generally positive look at just what affordable housing in the form of a manufactured home can mean to someone.

Here’s what Film Threat had to say, with their original article, linked here, and the guts of their review following.  Other commentaries on this video will follow the byline and notices, further below.

 

FilmThreatSymobolixRepresentationVladimirDeFontenayMovieMobileHomes

Mobile Homes explores how a young mother and son survive from bouncing around from motel to motel, unexpectedly landing in a transportable mobile home they would ultimately like to call home. The film stars Imogen Poots (Frank & Lola) as Ali as she is forced to choose between the unpredictable ways of her toxic boyfriend Evan played by Callum Turner (The Only Living Boy in New York) and the duties of being a responsible mother to her 8-year-old son Bone played by Frank Oulton in a multitude of environments. Mobile Homes is written and directed by Vladimir de Fontenay (Memoria). The film is the winner of the 2017 Audience Award at the Athens International Film Festival and also premiered in the Directors’ Fortnight Program at the 2017 Cannes Film Festival.

“…getting this young mother to really only become a mother for her son when she lost everything…and is willing to have him grow up away from her.”

The mother/son dynamics have been explored in other films but none to the extent of being homeless, desiring a safe haven to call home, and the impact of unhealthy environments to a kid, all while looking for the next place to sleep. The director divulged, “In a situation where a mother and her son couldn’t have a home, were dreaming of a home, what it meant for them dreaming of normality, and doing everything they can to find a roof over their heads. Only when the roof collapses, they realized that the meaning of home is something way deeper than a roof and it’s something that they have between them. It’s very metaphorical for a sense of longing for a home and what it means to have a home as a young adult. The thread in the writing was getting this young mother to really only become a mother for her son when she lost everything, put him in grave danger, and is willing to have him grow up away from her. It’s so taboo in society for a young mother to not be ready to be a mother and abandon her child or children. It was taking this character to that extreme where she truly only becomes the mother at the very end of the film.”

The connection and chemistry between the mother and son had to align so that the tension in the performances felt raw and true. “I had the intuition that we needed to do casting with kids that had never acted before. We went to a bunch of farms, met all these kids, and wanted for that kid to feel very comfortable with adults, but also with animals and have an inner life. That would help a lot with his performance in the context of the film because the kid is so often confronted with adults’ problems but also left alone in hotel rooms. We created a safe space and made him feel very free before the shoot. What really drew me to Imogen was she is lively, so fun, and goofy at times. She really brought it to the character, especially in the second half of the film. She’s also just very natural and able to react in the moment in situations. In terms of them acting together, the movie is very much the story of a relationship forming between her and her son. They didn’t know each other at all when we started shooting, they were like foreign to each other. It’s really hard for an 8-year old kid to be like this person that you’ve never seen before is your mother. What’s really helping us is that they’re not mother and son at the beginning of the movie, they’re companions. They have a journey that they’re forced to live together, but they’re not mother and son. They really become mother and son throughout the film as their relationship evolved, really getting to know each other. It was much easier for them to share tenderness and be close to each other as a real mother and a real son would be. In a way the shooting was made, we tried to shoot in chronological order as much as possible, which really helped their performance too,” explained de Fontenay.

“They really become mother and son throughout the film as their relationship evolved…”

Throughout the film, there is a real-life chicken that establishes a role as a symbolic representation. “There are these roosters that are fighting death. A big contrast occurs with how Evan is growing these animals to kill each other compared to the little chicken that Bone cares for and wants to grow to be a happy animal. In a way, it’s very metaphorical how Bone was taking care of and treated throughout the film. Also, the idea of innocence that exists in the kid and is reflected in the animals. The characters are really facing the true consequences of their action by looking at how they hurt that innocent thing. In Mobile Homes, the characters see the true color of the consequences of their actions,” concluded the director.

Vladimir de Fontenay’s film unveils the symbolic connection between a mother and her son’s relationship as they search for a true place to call home. Mobile Homes is available On Demand/Digital HD on January 22, 2019.

###

 

 

 

That’s one look at how culture – in the form of a movie review – that this adult drama peers into the world of manufactured homes.  See the related reports, further below for more on this themed flick. “We Provide, You Decide.” ## © (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

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2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

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“2nd, 3rd, & 4th Chances,” the “American Dream,” “Mobile Homes” Movie, Video Trailer Reviews

Imogene Poots, Vladimir De Fontenay’s Video Look – “The American Dream,” “Mobile Homes”

 

New York Times Review of “Mobile Homes”

 

 

 

 

 

 

New York Times Review of “Mobile Homes”

November 27th, 2018 Comments off

 

NewYorkTimesReviewDarkStarPicturesTrailerMobileHomesVladimirDeFontenayImogenPottsManufacturedHousingIndustryDailyBusinessNewsMHProNewsIt is stating the obvious to observe that the news media, as well as the entertainment world, has an ability to influence the perceptions of readers, viewers, and listeners.

 

As the majority of front-line industry professionals, serious investors, owners, executives, and management know, tens of millions of our fellow Americans have false or mistaken perceptions about modern manufactured homes. That’s sadly true on both sides of the U.S. and Canadian borders.

One example of that misconception is that millions of Americans still call them “mobile homes,” even though here in the U.S., there have been no mobile homes built since June, 15, 1976. That is the date that the federal HUD Code for manufactured housing went into effect. All of those homes built on a frame to those federal standards on or since that date are properly known as “manufactured homes,” not “mobile homes.” 

The recent New York Times review of Mobile Homes says none of that, which is no surprise. Rather, their review focuses on the performance of Imogen Poots, who has a growing following for her blossoming acting career. 

Each film, every TV episode, or news report about post-federal code manufactured homes and pre-HUD Code mobile homes arguably offers a unique opportunity for the manufactured housing industry to address its perceptual challenges.

 

StillFrontEndOfManufacturedHomesinImogenPottsVladimirDeFontenayFilmMobileHomesDarkStarPicturesMHProNews

 

How so? Why? Because we should be defining and framing ourselves as an industry.  We can point to a potentially appealing way of life available to millions, says industry publisher and expert L.A. ‘Tony’ Kovach. Otherwise, professionals are allowing others to define our industry, your business, and profession.

When others are defining you, that can be to your detriment.

Rephrased, movies like Mobile Homes will shape perceptions, rightly or wrongly, about our part of the affordable housing industry, homeowners, community residents, and your business.  When more than 1 in 3 in the U.S. are renting, and some 85 percent of those want to own someday, shouldn’t defining or redefining the industry be a higher priority?

 

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TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

You must meet people where they are. Terminology must be taught and caught. Make a habit of using the correct terminology.

Imogene Poots, Vladimir De Fontenay’s Video Look – “The American Dream,” “Mobile Homes”

 

The Daily Business News on MHProNews, as well as MHLivingNews have each previously done a review of the previews, prior to the formal release of the movie Mobile Homes. ICYMI, or want a refresher, those are linked above and below.  The MHLivingNews article is still getting good traffic, which is another part of the reason why it was done. But our goal was not to promote the movie, per se.  Rather, it was to get our industry’s professionals thinking about the film in terms of framing a narrative.

 

“2nd, 3rd, & 4th Chances,” the “American Dream,” “Mobile Homes” Movie, Video Trailer Reviews

 

When the New York Times review shown below was emailed to us, as important as that mainstream news media source is, we knew that it had to get some measure of additional coverage here on MHProNews.

Here’s what Ebiri wrote in the New York Times.

 

ImogenPootsInMobileHOmesDarkStarPicturesNewYorkTimesReviewBilgeEbiri11152018DailyBusinessNewsMHproNews

This still from the movie was part of the NYTimes review.

Imogen Poots’s turn as a troubled, unwed mother living on the margins in “Mobile Homes” presents a terrific showcase for her abilities: The tense dance of anguish, joy, panic and hope on her face is often riveting. If only Vladimir de Fontenay’s film could match the sheer expressive power of its actress.

Poots plays Ali, who with her 8-year-old son, Bone (Frank Oulton), and her scuzzy boyfriend, Evan (Callum Turner), works a variety of hustles to make ends meet, from selling fighting roosters to dealing dope. Their unmoored existence is matched by the drifting, elliptical style of the film — so much so that we’re not always sure exactly what’s happening onscreen.

 

A preview of the film.

Their circumstances often put Bone in danger, and after one particularly nasty near miss, Ali and her son find themselves crashing in a mobile home community that promises some basic safety and comfort. Robert (Callum Keith Rennie), the tough builder who oversees the homes, gives her a job and suggests that she may be able to stay there indefinitely. The meager pleasures of this new world seem light years away from the chaos of their former life.

Throughout, Poots keeps her character grounded in a state of wary anticipation: When she starts imagining a better future for herself, it’s clear that she is battling a lifetime of demons. But her wonderful performance is all too often stuck inside a fragmented, unclear narrative that confuses more than it evokes. This is an atmospheric, well-acted film that leaves us mostly cold.

Not rated. Running time: 1 hour 45 minutes.

 

BilgeEbiriFilmCriticVillageVoiceBrooklynNewYorkLinkedInDailyBusinessNewsMHProNEws

## End of NY Times Review ##

 

As a disclosure, we have not yet gone to the theater to see this film, and that’s been intentional.

We first wanted to see what, if anything, others in the factory-built home industry might say or do. We also wanted to see how the movie would be received by audiences and reviewers.

Movie rating platform, Rotten Tomatoes, gives the following snapshot of “Mobile Homes.”

 

RottenTomatoesReviewDarkStarPicturesMovieMobileHomesDailyBusinessNewsMHProNews

As usual, our purpose in this report is nuanced. This movie has struggled at the box office. Is it an opportunity in disguise for our industry?

 

So, there you have a sense of what others are saying about this film. Bear in mind, that millions who won’t see the film, will nevertheless hear about it, or read reviews like those shown.

To pardon the play on videography’s words, our industry’s image is arguably being framed more by others than by our industry’s professionals.

 

MobileHomesMovieWIkiVladimirDeFontenayMadelieneFilmsDarkStarProductionImogenPootsReviewsDailyBusinessNewsMHProNews

Those others might see manufactured homes and communities as a place where people like this couple can end up. They may, to borrow from the NY Times review by Elibri, think of characters like Poots, as a “troubled, unwed mother living on the margins in “Mobile Homes

That’s not necessarily all bad.  But it isn’t glamorous either, is it?

 

InfographicMobileManufacturedHomeManufacturedHousingIndustryFactsDataResearchMobileManufacturedHomeLivingNews

What if properly prepared adults – say one out of every five living in a pre-HUD Code mobile home, or a post-HUD Code manufactured home – watched the Dark Star PicturesMobile Homes” movie? What if they sat down with a friend or family member who is renting to watch the video?  What if after watching it, they  discussed some of the themes, like second chances, and the American Dream? There are scores of ways that such a production might be useful to various interest groups.

 

Some may watch this flick, and wonder if they could get a fresh chance at life in a “mobile home.” The trio of Ali, her son, and boy friend “…works a variety of hustles to make ends meet, from selling fighting roosters to dealing dope. Their unmoored existence is matched by the drifting, elliptical style of the film…”

Naturally others will see reviews like the above, and it will further embed the vexing image of ‘hustlers and petty criminals’ who pick this as a way of life. As one reviewer above suggested, it could further engrain the notion of ‘poor white trailer trash.’  That sounds like a sad page out of a script from the Trailer Park Boys series on Netflix.

Every media account – good, bad, or meh – nevertheless offers our industry’s professionals an opportunity to help frame or reframe the narrative.

What if, anything, has your firm or association done to frame the narrative that the New York Times, Rotten Tomatoes, and others are projecting about the lifestyle choice of some 22 million Americans in the U.S?

 

2 Examples of How Engaging or Not, Framing or Not Framing a Message Matters in MHVille

2 recent mainstream news incidents reports, each linked below, reflect very different ways that two community owners reacted to problematic news about their respective businesses.

 

Jury Awards Millions to Residents in Suit Against Controversial Community Operator

 

Above, there is Kort and Scott, which has largely opted to allow others to frame their narrative. It is arguably costing them millions, based solely upon the jury’s verdict.

 

CautionKortandScottAreComingSignYellowManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

Then there is Caleb Walsh, who is mixing-it-up with local public officials and news media in a market he has properties.  Walsh, in contrast to larger Kort and Scott, is at least making an effort to frame the story that will shape how others perceive his business and efforts.  It remains to be seen what Walsh and his colleagues do longer term that could help or harm his investments, possibly for months or years to come.

Because thousands who read or view such news reports in local media will accept them at face value, how will it impact those businesses?

 

Public Official, ABC News, Manufactured Home Community Owner Clash Over Resident Concerns

You are either striving to define your business, or are allowing others define it for you. Every media narrative LATonyKovachMHLivingnewsMHProNewsPHotorepresents an opportunity in disguise. Media engagement is an opportunity that comes dressed in overalls, looks, and behaves much like work. Framing a narrative is like any other investment. You either invest the time, talent, and treasure needed, or you don’t. That in turn either costs you money, or makes you money,” said award-winning MH industry veteran and publisher, L.A. ‘Tony’ Kovach.

Pop culture – including movies, and ‘entertainment’ – such as Ready Player One, Trailer Park Boys, and Eight Mile are all part of the milieu that defines our industry to tens of millions.  Each of those listed in this paragraph are problematic.

Local news frames our profession’s image too.  But as our prior review on MHLivingNews noted, there is hope for reframing the message of the Mobile Homes movie for which Imogen Potts is getting several rave reviews.

Think about who reads movie reviews. Consider those who watch videos, and go to the movies.  Ponder those who read or view the news. What do you want people of means, influence, or possible buyers to think about your profession, or your specific business?

As the year 2018 winds down, and thousands of professionals have been – or are planning for 2019 – this is a good time to step back and ponder how you want to define, or redefine, your business in your market.  For more on that, see the related reports, further below. “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

“Ready Player One” Movie – Unsubtle Slam on Manufactured Housing?

Ford and Toyota Teach Manufactured Housing Professionals and Investors

 

Imogene Poots, Vladimir De Fontenay’s Video Look – “The American Dream,” “Mobile Homes”

October 9th, 2018 Comments off
ImogenPootsPhotoStillMobileHomeVideoMovieStillTrailerActuallyManufacturedHomesReviewsDailyBusinessNewsMHProNews600

Stills from movie entitled, “Mobile Homes,” but the homes shown are actually modern manufactured homes.  Some clips from the movie are found posted further below.

From writer & director Vladimir de Fontenay, the film will finally be released in US theaters this November. The story follows a young mother named Ali, played by Imogen Poots said First Showing, “The makeshift family scrapes by, one hustle at a time, until the discovery of a mobile home1 community offers a better life.”

 

Everybody deserves a second, third of fourth chance, even if in practice it often doesn’t work out that way for the very people that need it most,” stated Caution Spoilers

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Ratings of the YouTube video of the movie clips. The video clips of “Mobile Homes” is found near the end of this post, below.

ImogenPootsMobileHomes2017DramaDailyBusinessNewsMHProNewsWikipedia

The flick is based upon a short film released in 2013, and was featured last year at the Cannes Film Festival.  The reviews have been mixed. While the Daily Business News on MHProNews isn’t endorsing a film we’ve not yet viewed – despite the title and terminology error – it might have a subtle theme that could make it useful.  At least, it could be better than some other movies that have had mobile or manufactured homes as a background theme in recent years.

“Sneaking into a mobile home to escape…Ali and Bone snuggle up together on the floor for the night; waking up next morning their uncomplicated delight at finding they’re on the road, as the home is transported to a park1 miles away, is a breath of fresh air for them and us,” said Sarah for Caution Spoilers.

The trailer park1 they end up at is run by the kind but flawed Robert (Callum Keith Rennie, avoiding the twinkly-eyed rough diamond cliche). It’s a chance for Ali and Bone to be their real selves as she’s put to work painting and decorating, and he can play with other children,” continued the review by Sarah.

Rephrased, it’s a story of a surprising fresh start.

What is a home? What is a family?” – Asked in Movie, “Mobile Homes

It’s part of the mythology of America that everyone can move on, starting afresh somewhere new, the slate wiped clean…” said Sarah. “It’s not saying much that’s new about women like Ali, or her situation. But at its heart Mobile Homes is an ode to a dream that is never entirely out of reach.”

Culture influences people. So it will be worth checking this out to see how it may, or may not, be useful to manufactured home marketers and sellers.

If, if the message “…Mobile Homes is an ode to a dream that is never entirely out of reach…” this might be a net plus for industry professionals.

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It will be in theaters soon, so time will tell. Links to other videos with mobile or manufactured homes in the story-line are found further below, under related reports.   “We Provide, You Decide.” © ## (News, analysis, and commentary.)

  1. Footnote: The home shown is a manufactured home, not a mobile home. Also, the community is not a ‘trailer park,’ it is more properly a land lease community for manufactured homes.

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Help Others “Get It” – Loans on “Mobile Homes” Promoted by Another U.S. President

August 21st, 2018 Comments off

 

HelpOthersGetItLoansOnMObileHomesPromotedByAnotherUSPresident

Let’s be honest. Not everyone gets it.  So, savvy industry pros must help others ‘get it.’  That’s a transparent reason why we do reports like this one.

 

With a pro-business builder in the Oval Office, it’s wise to flashback to a time before President Gerald R. Ford praised the then “mobile home” industry. But ponder when another U.S. President specifically mentioned “mobile homes” by name several times, as he promoted their importance as part of the solution to the national housing needs in his era.

A pair of American Presidents understood during their time in office the serious need for factory-built homes prior to HUD regulations of what over time became the manufactured homes of today.  So, why can’t industry professionals and advocates use examples like this, and thereby get public officials and influencers to grasp the urgent need for robust support for now federally regulated manufactured housing?

 

Before President Ford…

Right or wrong, President Richard Nixon is remembered for Watergate, Vietnam, and “opening-up” China to the West. There was the oil crisis, wage/price controls, and other drama during his time in office too.

But housing was a routine theme during President Nixon’s term in office. He saw the value of mobile homes, and promoted them in practical ways.

POTUS Nixon’s administration also promoted Operation Breakthrough, which broadly supported other forms of factory built and industrialized housing. That prior report is linked below.

 

HUD’s Operation Breakthrough, Promoting Factory, Industrialized Building – Mobile Home Era to Modern Manufactured Homes.

 

The following is but one of a number of possible examples of President Nixon personally addressing what then was the mobile home industry.  The source is courtesy of the official presidential archives. It was part of a longer address on the topic and date shown in the header below.

The context of POTUS Nixon’s comments were part of a broader address that dealt with housing and finance.  The president understood that access to reasonable lending was crucial to support housing, including the pre-HUD Code mobile home industry.

RichardNixon37thPresidentoftheUnitedstatesPOTUS1969-1974StatementAboutPlansPendingLegislationRevitalizeHousingMarketMay101974

The Nation’s housing industry, which had been producing homes at record high rates in 1971, 1972, and 1973, is now operating far below its potential,” said then President Nixon, who continued with, “With this shrinkage of available housing funds, home buyers are either unable to find mortgage money, or the mortgages that are available are offered on terms which fewer families can meet…As builders curtail operations, workers in the construction trades face the prospect of increased unemployment.”

I pledged 2 weeks ago that the Federal Government would take action to alleviate these conditions, and today I am announcing a four-point plan to do just that. These actions will assure the availability of more than $10 billion of mortgage money for the housing market during 1974 beyond the funding already provided through prior actions,” said President Nixon.

The fourth bullet for supporting what then was the mobile home industry was the following, quoted in its entirety.

 

  1. ASSISTING THE MOBILE HOME MARKET

 

Under legislation effective earlier this year, I am authorizing a new FHA Mobile Home Loan Insurance Program which should make purchase of mobile homes easier than it has been in the past. The new rules will provide for FHA-insured loans for mobile homes on terms substantially better than those presently available in the market. The program will also make more funds available to mobile home purchasers through the use of GNMA’s Mortgage-Backed Securities Program.”

 

Why Not Now?

How many hoops would the industry jump through to get President Donald J. Trump to say something similar about manufactured homes today? Imagine if POTUS Trump ordered the FHFA to hold the GSEs responsible for fully supporting manufactured housing under their Congressionally mandated Duty to Serve?

Or what if President Trump asked HUD Secretary Ben Carson to instruct FHA Commissioner Brian Montgomery to rescind the 10-10 rule that for several years has limited FHA Title I lending to only Berkshire Hathaway owned companies?

That would be a similar modern step to what President Nixon did in 1974.  The entire address is fairly short by presidential standards, and can be found as a download, linked here.

Yesterday, the Daily Business News reported on two of Marty Lavin’s, JD, key points for the robust recovery of the manufactured housing market. Lending and access to lots.  Lavin’s comments are in the article linked below.

 

Rising Prices and Rates Cool Housing Sales, MH Industry Pro Sounds Off, New Data & Video

 

Those are two keys are among the same points that Mark Weiss, JD, President and CEO the Manufactured Housing Association for Regulatory Reform (MHARR).  They say it their respective ways, but their essential points are similar.

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“Thou Shall Not Steal,” $2 Trillion Annually Lost to Lack of Affordable Homes, Making the Manufactured Home Case