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Posts Tagged ‘mobile home park business news’

Manufactured Housing Industry growing market share? MHI says yes, pros question it

August 4th, 2011 Comments off

Graph_of_MH_Shipments_1991-2010_courtsey_of_MHI posted MHMSM.com MHProNews.comRealEstateRama picked up a press release yesterday from the Manufactured Housing Institute (MHI), issued by their president and CEO, Thayer Long. The article was likely aimed at the public, and thus within the scope of the ‘protect and promote’ mandate that associations correctly hold dear.  Comments to MHMSM.com from readers have come in from Industry professionals about the MHI PR piece.  Most have been ‘off the record.’ But the following quote from an MHI ‘Man of the Year’ and RV/MH Hall of Fame inductee, George F. Allen was shared on the record. “Hey Tony; you, Ken (Rishel) and I make a living, keeping our trade journalist fingers on the pulse of the manufactured housing industry. Well, here’s an unexpected conundrum, showcased by the Manufactured Housing Institute in a recent piece titled: ‘Market Share on Rise for Manufactured Housing Industry.’ The riddle? How can this statement be true, when  our industry’s annual new home shipment levels, during the past three years and this one, have hovered around the 50,000 level, down 86 percent from (1998)? MHI’s answer? Sale of new manufactured homes has declined at a lower rate than site – built homes, increasing our national market share by default. Geesh! What a sorry way to make the case for buying one’s product. And know what? There’re no fewer than four additional such anomalies in this article. Did you identify them?” GFA.” Allen has a featured article in MHMSM.com’s new August issue, entailed “Shots Across the Bow of MHARR and MHI.”  Another industry professional wrote, “It isn’t that MHI’s facts are per se wrong in their (new press) release.  The problem is their puff piece makes things sound rosy when in fact our Industry is in a sad state of affiars (sic). What we need is a bold national plan to advance our cause.  Will an article like their’s help sell more HUD Code homes? Will it help us (team up) with other associations and consumer groups to modify Dodd-Frank, which is coming at us like a Mack truck?”  (Editor’s note, parenthetical comments in the quote added).

(graphic of Manufactured Housing’s shipment slide since 1998 courtesy of the MHI)

 

New manufactured home retailers have rebate program marketing opportunity

August 4th, 2011 Comments off

NC_graphic_courtesy_of_Wikimedia_commons posted MHMSM.com MHProNews.comFayettvilleObserver reports the North Carolina State Energy Office announced Wednesday a $1,500 rebate to home buyers who purchase energy-efficient manufactured homes through the end of 2011. An earlier rebate plan was for $500. “We’re making it even more attractive for consumers to buy energy-efficient manufactured homes,” said Nicole Dyess, residential program manager for the Energy Office. “But the rebate is only the beginning of the savings.” Dryess said, “In addition to the cash back, homeowners in North Carolina will save an average of $74 a month, or just shy of $1,000 a year, on utility bills compared to homes of the same size that are not Energy Star-qualified. The N.C. Plus Program for Energy Star manufactured homes provides an incentive for homeowners to purchase a home that may have a slightly higher monthly mortgage, but more than makes up for it each month on their utility bill.” North Carolina Plus program for Energy Star homes is rooted in the 2009 Federal Recovery Act. “It allows us to do about 800 rebates,” Dyess said.

(map graphic credit: Wikimedia Commons)

Top REIT stock? Manufactured home community giant Equity Lifestyle Properties

August 4th, 2011 Comments off

Equity_Lifestyle_Properties_listing_at_Quail_run posted MHMSM.com MHProNews.comZacks reports that Equity Lifestyle Properties (NYSE:ELS) is the best performing REIT among the top five Real Estate Investment Trusts. Equity Lifestyle Properties (NYSE:ELS) gain of 1.77% makes them the current leader. Education Realty Trust (NYSE:EDR) ranked number two gaining 1.64%. Apartment Investment & Management (NYSE:AIV) ranks third, having lost 0.08%. Camden Property Trust (NYSE:CPT) follows with a loss of 0.17%. Associated Estates Realty (NYSE:AEC) completes the top five with a loss of 0.18%. MHProNews.com readers know that ELS has recently completed another phase of its acquisition from Hometown America of manufactured home land lease communities.  ELS ranked number 1 in the most recent Allen Report as the largest portfolio operator of manufactured home communities. ELS also has RV properties such as Thousand Trails in its portfolio.

(photo credit: ELS’ Plant City FL listing)