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Michigan Association’s Video Campaign, What They’ve Said About Manufactured Home Living

April 11th, 2019 Comments off

 

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Cannot believe they used our promotional material from the nineties to mock our industry! Not cool!!” said William G. ‘Bill’ Sheffer, CAE, Executive Director, Michigan Manufactured Housing Association (MMHA).

 

Sheffer and the MMHA are not the only Manufactured Housing Institute (MHI) members and affilates who have ranted about HBO’s John Oliver Last Week Tonight viral hit called “Mobile Homes.”

MHI is said to have tried to head this off, if so, they missed.  Now that it is out, the consensus of the emailed statements among MHI affiliated executives – under the watchful eye of Arlington, VA – is that it is wise not to respond to this latest hit against the industry.

Really?

What happened to the notion from former MHI Chairman, Tim Williams?  See his prior on the record quote on just such hits below.

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For clarity, using the wheat and chaff principle, MHProNews agrees with the first two sentences of this on the record prior statement by Tim Williams, then MHI chairman. So after years of not doing this, and the industry still struggling, when is MHI going to do what their chair said makes for a common sense argument?

 

The MHI connected leaders can’t have it both ways.  They’ve tried not responding to PBS, to OZY Media, other such perceived slurs on our industry for years. How is that working out?

Let’s let Michigan’s own stated facts answer that question.

At the request of their marketing contractor, the Michigan association wanted readers to know about the following.

Hi Tony,

Here’s some initial information for you.

The two TV spots are on MMHA’s YouTube page:

“50% Less per Square Foot”

 

 

Communities in Great Locations

 

Michigan Manufactured Home NEW Sales

2017: 4864 (significantly up from 2016’s sales of 2759)

2018: 4096

 

Michigan Manufactured Home USED Sales

2017: 1881

2018: 2900

 

…Thanks,

Cheryl Russell

 

So, let’s recap the above from Ms. Russell.

During an affordable housing crisis, Michigan’s new home sales went up from 2016, and then went down from 2017.  What is not stated in the above are the large numbers of those new units going into land-lease communities as rental housing.  New HUD Code home sales remain at historically low levels.  Industry factories – including numbers of MHI-only producer members – have told the Daily Business News on MHProNews that they see a wall coming, as communities get closer to capacity.

Something must change, because the industry isn’t advancing.  Instead, both MHI and MHARR’s data reveal that the industry is going backwards now for the past 6 months.  What do the leaders of MHI have to say?  They point to inventory restructuring, a decline in FEMA order, an other arguable head fakes. MHI’s own members investor relations data points to historically low production as reason to believe there is more upside.

 

Let’s be clear.  MHProNews believes it is better to light a candle than curse the darkness.  So to that extent, we commend the MMHA.

That said,  what the MMHA effort has done is once more prove that pretty pictures, nice website, or a fine commercial video aren’t the only answer.  Frankly – and to their credit – the MMHA has done more than many states, and has for years.  Yet Michigan’s shipments have been in decline. Russell and the MMHA admit it is so.

It isn’t a slam to say the following, it is a sobering reality check.

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As of the time this report is being created, here are the video view statistics on the MMHA videos, compared to the views on John Oliver’s “Mobile Homes” viral hit video.

MHProNews respects the MMHA’s contracted media firm – via Ms. Russell – doing what was asked, giving factual replies. Here was some of the pull quotes from the press release Russell initially asked us to run.

 

  • Consumer interest in manufactured housing continues to be strong. In 2018, new manufactured home sales in Michigan totaled 4,096. MMHA wants to continue the industry’s momentum and educate potential homebuyers on manufactured housing quality, style, lifestyle and affordability.

 

Momentum?  The statistics betray that claim.  It was one of the reasons we, as responsible trade media, asked the follow up questions, which Russell thoughtfully did.

 

  • We are targeting those who are looking for affordable alternatives to traditional built homes,” said Bill Sheffer, executive director of MMHA. “Homebuyers are looking for high-quality homes with great features in friendly neighborhoods.”

 

MMHA has, once more as noted, done more than many manufactured home state trade groups. But what they have arguably not done are the same thing that MHI and the ‘big boys’ have not done.  That is to fight back, debunk the false or misleading claims made against the manufactured home industry.  It is our contention – backed by years of evidence – that it is a critical part of advancing sales once more.

Why hasn’t MMHA, done so?  Sources say it is difficult for many associations, not just MHI.  Why? Because what Marty Lavin, JD, who won one of MHI’s most prestigious awards, said is arguably true.

 

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MHProNews looks at the facts, considers the sources, and follows the evidence. MHI earlier last year, and for years before, MHI routinely replied promptly to all inquiries. But since we’ve spotlighted the problems and concerns, they’ve gone silent. Why? If the facts are on their side, why not make offer a cogent explanation?

 

While the industry’s Arlington based trade group and their surrogates posture action, every savvy business measures action by results.  Those results are certainly going to include shipment and production reports. It isn’t just Michigan, even number 1 and 2 Texas and Louisiana have declined year-to-date.

 

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But big boy firms can measure results differently.  They can measure results by consolidation of more independently owned sites, of more independent retail centers that vanished.

 

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MHI’s general counsel and others there have been asked to respond to these concerns. We know they got the messages. Silence.  That’s their right in the U.S. constitutional system.

But that silence can be construed to imply that our concerns are valid.

Meanwhile, the industry gets buffeted – pun intended – by the new John Oliver video that has gone viral, and is being reported by numerous media outlets.

It is time to shake up the system, because what has been occurring has benefited only a few.

That’s this afternoon’s manufactured home “Industry News, Tips, and Views That Pros Can Use.” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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A Show Within a Show at The Novi Home Show

October 7th, 2016 Comments off
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Champion Homebuilders “tiny house” park model home. Credit: Champion Homebuilders, MarketWire.

The Novi Home Show takes place October 14-16 at the Suburban Collection Showplace in Novi, MI.

The show is a “one-stop destination” for home improvement products for every type of project, and will include landscaping exhibits and experienced businesses available to consult or for hire.

The Novi Home Show will also host the Michigan Manufactured Housing Association (MMHA) Home Showcase, which will feature six model homes from member manufacturers, including a “tiny house” park model, under 400 square feet. Industry builders include Champion Home Builders, Clayton Homes and Skyline Homes will be featured.

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Credit: Novi Homes.

Each home will be completely decorated and furnished. Representatives from manufactured home communities and retailers will be on hand to answer questions about manufactured home living.

More information on the Novi Home Show including times and ticket prices, is available at the link here. ##

 

(Image credits are as shown.)

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RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.

Michigan MHA Honors Achievements of Members

December 1st, 2015 Comments off

Michigan_map___michhome_org__creditAt its annual conference, the Michigan Manufactured Housing Association (MMHA) bestowed honors on several members for their achievements in best promoting the factory-built industry to their clients, as marketwired informs MHProNews.

  • For best community entrance, Sun Communities’ Camelot Villa in Macomb, MI recently upgraded their roads and playground.
  • In the category of best community event, Kines Resorts in Three Rivers, MI celebrated their 50th anniversary with a ribbon cutting at the new entrance, unveiling of a new sculpture and a sunset cruise for all former and current residents.
  • Shelby West in Shelby Township, a Moceri Companies community, received two awards: one for best model home staging, and one for best website. The website includes MH buying tips, homes for sale, a community application site and links to home loan applications.
  • The award for the best member sales event went to Franklin Homes of Belleville, MI for their Monroe County Fair exhibit. They installed an outfitted and landscaped Clayton home which 5,000 people walked through.
  • Another Moceri Companies community in Shelby Township, Shelby Forest won best advertisement honors for their “Affordable Homes and Community Lifestyles” publication. Now in its fifth year, its format is based on real-estate style promotional materials, published three time a year and distributed to 27 locations in the marketing area. ##

(Image credit: michhome.org–map of Michigan)

matthew-silver-daily-business-news-mhpronews-comArticle submitted by Matthew J. Silver to Daily Business News-MHProNews.

Michigan State Association Conference to Honor Members’ Efforts

September 17th, 2015 Comments off

michigan manufactured housing association logoNew this year at the Michigan Manufactured Housing Association’s (MMHA) 74th Annual MMHA conference in Detroit Oct. 19-20 will be a program to recognize the exceptional marketing and communications efforts of our members, according to news.sys-con. Categories include best community entrance, best model home staging, best community event or activity, best member sales event or activity, best member website and best member advertisement. Winners in each category will receive an award.

Speakers at the conference include Liz Keegan from the Fair Housing Center of West Michigan, Darren Krolewski with Datacomp and Debbie Ostrander from the Department of Environmental Quality. Rick Robinson from the Manufactured Housing Institute (MHI) will discuss national industry issues, while state governmental liaison Tom Hoisington of Public Affairs Associates will go over important legislative updates.

Additionally, MHProNews has learned a panel session, “Legally Speaking,” will feature two attorneys, I. Matthew Miller and Matthew Paletz, hosted by MMHA legal counsel Bill Perrone.

(Image credit:Michigan Manufactured Housing Association)

matthew-silver-daily-business-news-mhpronews-comArticle submitted by Matthew J. Silver to Daily Business News-MHProNews.

Many Manufactured Homes Needing Assistive Devices for Elderly and Handicapped

April 15th, 2015 Comments off

MFG home ramp  credit the horizonNoting that 15 percent of the population of Michigan is 65 and older, Bryon Stroud, board member of the Michigan Manufactured Housing Association (MMHA), says manufactured homes can be built to accommodate people at all ages and stages of health. Known as universal design, features can include wider interior and exterior door frames and hallways, higher electrical outlets and lower light switches, levered-style door handles, knee space under sinks to accommodate wheel chairs and variable height countertops.

Stroud says, “Universal design is here and now, and the demand and accessibility is only going to increase.” In addition to seniors requesting universal design features in manufactured homes, disabled American veterans often need special accommodations as well, according to what digitaljournal tells MHProNews.

There are ways to modify a manufactured home to make it more accessible for an older or physically challenged owner,” states Barry Bernath, of Capitol Supply and Service of Michigan. In addition to bathroom and shower grab bars, one of the more frequent requests he receives is for walk-in showers. ##

(Photo credit: thehorizon–manufactured home with access ramp)

matthew-silver-daily-business-news-mhpronews-com  Article submitted by Matthew J. Silver to Daily Business News-MHProNews.

Manufactured Home Community Operator sees value in helping Millennials become Homeowners

December 17th, 2014 Comments off

millennials-credit=intrico-posted-daily-business-news-mhpronews-A segment of the population that’s resisted home ownership in significant numbers are the Millennials. These adults under 35 offer a potential 8.3 million new millennial households formed between now and the end of 2018, says the Demand Institute.

Many millennials are renting, which manufactured home community operator Ascentia says could be the largest potential group of first time home buyers. What’s the hold up? Ascentia says, “record student loan debt, high unemployment, and lack of interest in suburban living. There is also a reluctance based on what they’ve seen in recent years, about being saddled with a mortgage and other responsibilities that accompany homeownership.”

Ascentia’s management believes that “unlike real estate as a whole, the manufactured housing industry is well equipped to handle Millennials’ choices.” But the firm’s leadership believes that manufactured housing, while a great option for a first home, will require more public education.  They are not alone on that point, as the calls for an MH image/education campaign gathers steam.

According to the Michigan Manufactured Housing Association, given the low average price for a new manufactured home, payments…may be more affordable than renting an apartment.” ##

(Photo Credit: Incitrio.com)

sandra-lane-daily-business-news-mhpronews-com-75x75-Article submitted by Sandra Lane to – Daily Business News – MHProNews.

Manufactured Homes Soar in Energy Efficiency, says University of Michigan

October 31st, 2014 Comments off

value-zonic-mapWhen the temperatures drop in wintertime, owners of Manufactured Homes reap a great benefit, lower heating bills. One of the top trends driving today’s housing market is the demand for energy-efficient homes that don’t sacrifice comfort for quality. Here’s what is trending for 2015 and beyond.

Because of the way manufactured homes are constructed, they usually have about 30 to 50 percent less air leakage than stick-built homes,” Bobby Campbell, director of value engineering for Champion Homes Inc., tells Marketwired and MHProNews. “The University of Michigan did a study a few years ago that tested stick-built homes against manufactured and modular homes and found that the manufactured homes were ‘tighter’ than stick-built homes.”

The Michigan Manufactured Housing Association (MMHA) explains that part of the reason modern manufactured homes may leak less air than conventional construction is because they are built to a special national code that site-built homes are not. Based on manufactured home construction and safety standards set by the US Department of Housing and Urban Development, different regions of the country fall under thermal categories determined by their climates. Michigan is located in thermal Zone 3, which mandates the strictest heat leakage protection.

MMHA states that in addition to the national and state codes manufactured homes are required to meet, many homeowners are choosing energy efficient features to keep their homes better protected against the cold. Special insulation, high-performance windows and other materials are reducing overall energy costs and use fewer natural resources, which is a perk for many environmentally and budget conscious homeowners. ##

 (Photo credits: HUD Code data plate – Colorado.gov)

michael-francis-daily-business-news-mhpronews-com-(Submitted by Michael Francis to Daily Business News – MHProNews.)

 

Michigan MH Residents Prepare for Summer Storms

September 2nd, 2014 Comments off

michigan manufactured housing association logoThe Michigan Manufactured Housing Association (MMHA) reminds occupants of system-built homes that potentially damaging summer wind and rain storms are at their peak and residents should ensure that roofs are in good condition and rainwater is directed away from the foundations. While manufactured homes (MH) are built to strict federal standards under the U. S. Department of Housing and Urban Development (HUD Code), they also have to meet the Michigan Residential Building Code standards, which apply equally to site-built homes for safety and energy efficiency. According to marketwired.com, Bobby Campbell of Champion Home Builders, Inc. says MH must pass third-party review throughout the construction process, an inspection not required for site-built homes. “The Engineered Wood Association did a report after Hurricane Andrew hit Florida and found that when the manufactured home was properly installed, it withstood the hurricane force winds better than most stick-built homes,” Campbell says. For an MHProNews video of MH withstanding gale force winds, please click here. ##

(Image credit: Michigan Manufactured Housing Association)

Millennials Buying Manufactured Homes in Michigan

July 1st, 2014 Comments off

As the Michigan home market continues to improve, lenders say they are seeing more millennials, those in their 20s to 30s, now buying homes, comprising 31 percent of home buyers. The uptick is reaching the manufactured housing (MH) market as well. As digitaljournal.com reports, Sharon Crowe of Parkhurst Homes in Oxford, MI says, “We are definitely seeing an increase in manufactured home buyers in their 20s to 30s. Most of the time, they have young children and they are looking for homes with 3 bedrooms and 2 baths.”

Noting that first-time MH buyers are getting younger and younger, Andy Blank of Franklin Homes in Belleville, MI touts the value of living in a manufactured home community: “A community can be a great place for a young first time buyer. It allows them to have a place of their own while still having all the amenities that can’t be found in most site-built homes, such as a pool, clubhouse and planned activities.” As the Michigan Manufactured Housing Association (MMHA) tells MHProNews, with an average sales price of $31,696, loan payments for an MH might be less than renting an apartment. ##

(Photo credit: chronicle.augusta.com–Millenials with manufactured home)

News from the Middle East about Michigan

September 10th, 2013 Comments off

The foreign press has picked up an advertorial, evidently from the Michigan Manufactured Housing Association in Okemos, MI, promoting manufactured housing communities (MHC). The Middle East North Africa Financial Network (MENAFN) emphasizes the ideal amenities, options, services, and other positive attributes of living in an MHC in MI, although with a host of errors in the copy. Check it out here. As MHProNews understands, more proof word is out about the MH industry.

(Photo credit: Triangle Mobile Home Park–Battle Creek, Mich.)