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George Allen’s “Peace Offensive,” Saul Alinsky, HUD Secretary Ben Carson, and Manufactured Housing’s War

May 26th, 2019 No comments

 

GeorgeAllenPeaceOffensiveSaulAlinskyHUDSecretaryBenCarsonManufacturedHousingWarDailyBusinessNewsMHProNews600

There are slogans and then there are solutions.

 

Slogans are what the Manufactured Housing Institute (MHI) is well known for, examples are “Got Clout? Get it Here” or their recent slogan for their 2019 Congress and Expo fund-raising meeting, which used the phrase “Let’s Keep Building.”  More on those two slogans, later.

Let’s pivot to a news tip forwarded to MHProNews, succinctly described as “George Allen’s Peace Offensive,” which was an email last Tuesday forwarded by one of the blogger’s message recipients.  That Allen email was sent to leaders of the Manufactured Housing Institute (MHI), the Manufactured Housing Association for Regulatory Reform (MHARR),  the National Association of Manufactured Housing Community Owners (NAMHCO), among others.

To my knowledge, HUD Secretary Ben Carson knows nothing of this specific incident, but his summation in a cable news interview after his recent Capitol Hill testimony might seem to apply.  Wittingly or not, well intended or perhaps masking a hidden agenda, Allen’s move – as nice as it sounds to the uninformed – is a purported example of a “Rules for Radicals,” Saul Alinsky tactic.

It will be recalled that HUD Secretary Carson earlier this month made an important speech to manufactured housing professionals in New Orleans on May 7, 2019.  More than 2 weeks have gone by, yet it is still not on MH’s website. Did Allen call for that speech to be posted in its entirety by MHI?  No.

 

Instead, Allen is calling once more for ‘unity’ on messaging by the 3 national trade associations he addressed.

Allen has once more ducked or missed the point.  NAMHCO and MHARR exist precisely because they don’t trust MHI. To ask MHARR or NAMHCO to issue joint communiques is posturing at best, foolish and ill advised at worst.

NealTHaneyNAMHCOWhyBreakawayfromManfuacturedHousingInstituteMHI

The speech by Carson praised the need and importance of manufactured housing.  Are the powers that be that pull the strings at MHI afraid that it might cause the industry’s sales to grow if it became widely known and properly understood?

More recently, during a congressional oversight hearing, Secretary Carson was attacked on Capitol Hill be Democrats hoping for cheap sound bites for later replay.  An example of that is shown below, by left-of-center Politico.

 

 

Here is how right-of-center Fox Business covered the same topic of Carson’s comments on Capitol Hill and how they were mishandled and portrayed by opposition media.

 

 

But what if the Democrats Appeared Right in This Case?

Let’s presume for a moment that Politico and that Democratic legislator had been correct, and that Secretary Carson actually did not know what an REO property was.  So what?  Or is that the left wing equivalent to the occasion when some on the political right slammed President Obama for saying on camera “57 states” in the United States, instead of 50. People misspeak. People sometimes don’t know.  That happens.  Political gotcha may be fun for a moment, but it proves little – unless that’s a pattern of someone saying 57 states over and over again, or of Dr. Carson perhaps misunderstanding an REO – then perhaps would be a valid issue.

These are Saul Alinsky, Rules for Radical tactics, said Carson near the end of this next video clip.

 

SaulAlinkys12RulesForRadicalsDailyBusinessNewsManufacturedHousingIndustryMHProNews

SaulAlinskyRulesforRadicalsDespaireIsthereRubSowDiscontentGalvanizeRadicalSocialchangeRawAZquotesManufacturedHousing

HowToCreateSocialistStateSaulAlinskyRulesforRadicalsManufacturedHousingIndustryMHProNews

The “Think: Common Core” would not have been in the original Alinksy mantra, as that was well after his time.  The last point above is the bookend to the quote from AZQuotes.

 

Now, let’s pivot back to Allen.

Why isn’t Allen were pressing MHI on:

  • promoting Secretary Carson’s comments in New Orleans via their media contacts,
  • Posting Secretary Carson’s comments on their own website,
  • Making a valid, robust “enhanced preemption” argument about manufactured housing in Bryan, TX or elsewhere – and threating to sue if the other party didn’t comply – those are the kinds of useful actions that Allen could undertake.
GotClout-questionmark-GetItHere-MHI-ManufacturedHousingInstitute-postedMHProNews-com-

Instead, Allen is posturing.  False flag.  Distraction, diversionary tactics, instead of offering real solutions. Like MHI saying “Got Clout?” showing photo opportunities, but providing no measurable results.

RichardDickJennisonMHIPresidentPhotoBrianMontgomeryEnhancedPreemptionFHATitleChattelLoans1010RuleTimWilliamsDontLearnFromHistoryDailyBusinessNewsMHProNews

Not long after this cartoon/meme was posted earlier this year, Richard ‘Dick’ Jennison announced his retirement from MHI. As far as George Allen is concerned, he could press these same points, if he was truly solution oriented. Instead, why is there more useless slogans and posturing?

The truth is, that Clayton had clout, it was Warren Buffett.  He had an in with the White House. How was that used?  For or against the industry?  Don’t the actions speak louder than the words from Clayton, 21st, MHI, etc.?

WarrenBuffettPhotoPresidentBarackObamaPhotoMemeCartoonManufacturedHousingIndustryMHProNews

Allen himself called Clayton and Berkshire brands a “monopoly” and has mused about the problem of “consolidation” in manufactured housing communities and other sectors of the industry.

Why has Allen toned that down, or stopped it altogether?

Is it because MHI and the big boys are rewarding him?  Is that why Allen is now posting about getting top dollar for the sale of a manufactured home community?

The evidence debatably suggests that Allen is a shill, pawn, and is selling out his followers. Whatever credibility he once enjoyed is vanishing as a result of each fact check, which he has been given the opportunity to respond to but has opted not to do so.

Make no mistake, just as there is a battle waging in Washington, D.C., there is a battle waging over the future of manufactured housing too.

Last year, an MHI only member said to MHProNews that he is ready for “Infowars” in manufactured housing. That was an apt description for what is occurring.

There is information, and disinformation. MHI, Allen, and MHInsider are among those who are peddling fluff which is often purportedly weaponized as disinformation.

By contrast, MHARR, MHProNews and MHLivingNews cite facts, and share evidence. Compare what the others say, to what MHARR, MHProNews and MHLivingNews produces.  Which one holds up?

Did you notice that on their Saturday news feed that Bing – a Microsoft brand, founded by Bill Gates, with whom Warren Buffett sits as a trustee of the Gates Foundation – featured Amazon’s home sales?

BingAmazonSellingHouses20000DailyBusinessNewsMHProNews

WarrenBuffettBillMelindaGatesFoundationDailyBusinessNewsMHProNews

 

How is Buffett, Clayton, and MHI really using their political and media access and clout? Why is the industry struggling during an affordable housing crisis?

 

With no further adieu, let’s check out the headline week in review from 5.19.2019 to 5.26.2019.

 

What’s New in Washington from MHARR

What’s New on MHLivingNews

mhlivingnews-improvedlivingforle-logo

 

What’s New on the Daily Business News on MHProNews


11DailyBusinessNewsMHProNewsLogos

Saturday 5.25.2019

 

·        “Game On” – “Fighting Discriminatory Zoning” “Moral Obligation” Fix “Worsening Nightmare” – State Associations Entering Spotlight

“Game On” – “Fighting Discriminatory Zoning” “Moral Obligation” Fix “Worsening Nightmare” – State Associations Entering Spotlight

Friday 5.24.2019

 

·        Obstruction, Cover Up, Impeachable Says Speaker Pelosi – Donald Trump Jr. Responds – How Washington Works, or Not – Manufactured Home Import

 

Obstruction, Cover Up, Impeachable Says Speaker Pelosi – Donald Trump Jr. Responds – How Washington Works, or Not – Manufactured Home Import

 

·        Is War Ahead? Insider Sources in Iran Talk Trump, Middle East Conflicts, plus Manufactured Home Market Updates

·        Skyline Champion Soared, What’s Up? Initial Look Behind the Curtain

Skyline Champion Soared, What’s Up? Initial Look Behind the Curtain

·        Americans “Lost Faith in Washington,” Politics Threatens Economic Recovery

Americans “Lost Faith in Washington,” Politics Threatens Economic Recovery

 

 Thursday 5.23.2019

·        City Permits Some Manufactured Home Replacements for Tornado Ravaged Conventional Housing

City Permits Some Manufactured Home Replacements for Tornado Ravaged Conventional Housing

·        Are You Customer or Product of Tech Giants? Manufactured Housing Connections and Implications

·        April New Home Sales Drop, Mortgage Rates Slide, Trade Tension Woes, plus Manufactured Home Stock Updates

April New Home Sales Drop, Mortgage Rates Slide, Trade Tension Woes, plus Manufactured Home Stock Updates

·        Kobayashi Maru, Crime, Kevin Clayton, Darren Krolewski, MHInsider – State of Manufactured Housing Industry

Kobayashi Maru, Crime, Kevin Clayton, Darren Krolewski, MHInsider – State of Manufactured Housing Industry

 

Wednesday 5.22.2019

·        The Best Medicine, “Honey, I Forget to Duck,” One Liners from the “Great Communicator”

·        Wild Washington “Impeachment,” “Infrastructure” Theater Fuels Wall Street Dip, plus Manufactured Home Stock Updates

·        Stephanie Reid Raises Undocumented Immigrants Getting Ripped Off by Manufactured Home Communities Issue

Stephanie Reid Raises Undocumented Immigrants Getting Ripped Off by Manufactured Home Communities Issue

·        “Monopoly” in Manufactured Housing Alleged by George Allen, MHI Defender’s Turn by former Community-Investor, Self-Claimed EducateMHC Blogger

“Monopoly” in Manufactured Housing Alleged by George Allen, MHI Defender’s Turn by former Community-Investor, Self-Claimed EducateMHC Blogger

 

Tuesday 5.21.2019

·        “Home is Where Our Hearts Are” – President Trump Address to American Housing Professionals

“Home is Where Our Hearts Are” – President Trump Address to American Housing Professionals

·        Triad Financial Services, ECN Result$, plus Manufactured Housing Industry Stock Updates

Triad Financial Services, ECN Result$, plus Manufactured Housing Industry Stock Updates

·        HUD Rescinds 2017 “Guidance” on Carport-Ready Manufactured Homes, Other Changes Ahead?

HUD Rescinds 2017 “Guidance” on Carport-Ready Manufactured Homes, Other Changes Ahead?

·        Tiny House Comparisons, $50,000 Tiny House Vs. $165,000 Tiny House – Millions of Video Views

Tiny House Comparisons, $50,000 Tiny House Vs. $165,000 Tiny House – Millions of Video Views

 

Monday 5.20.2019

·        Modern, Proven Path to Freedom

Modern, Proven Path to Freedom

·        Capitalism vs. Socialism Town Hall Discussion, Plus Manufactured Housing Equities Updates

·        “Trailer Parks,” Presidential Candidate, Prior HUD Secretary Julian Castro on MH Community Operators, Residents Not Knowing Their Rights

“Trailer Parks,” Presidential Candidate, Prior HUD Secretary Julian Castro on MH Community Operators, Residents Not Knowing Their Rights

·        What Are Manufactured Housing Industry Professionals Focused On?

What Are Manufactured Housing Industry Professionals Focused On?

 

Sunday 5.19.2019

·        Manufactured Housing Institute Housing Alert! “On Capitol Hill…MHI Advances Manufactured Housing Finance Reform,” Redux

Manufactured Housing Institute Housing Alert! “On Capitol Hill…MHI Advances Manufactured Housing Finance Reform,” Redux

 

That’s this Sunday morning edition of “News through the lens of manufactured homes, and factory-built housing” © where “We Provide, You Decide.” © ## (Headline news, weekly recap, news, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP or Comments or Letter to Editor in the subject line.

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Related Reports:

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Senator Cory Booker – ‘We Need a President…to Enforce Antitrust Laws,’ Digging Warren, POTUS Trump

“Monopoly” in Manufactured Housing Alleged by George Allen, MHI Defender’s Turn by former Community-Investor, Self-Claimed EducateMHC Blogger

Capitalism vs. Socialism Town Hall Discussion, Plus Manufactured Housing Equities Updates

 

“Trailer Parks,” Presidential Candidate, Prior HUD Secretary Julian Castro on MH Community Operators, Residents Not Knowing Their Rights

Manufactured Housing Institute Housing Alert! “On Capitol Hill…MHI Advances Manufactured Housing Finance Reform,” Redux

Andy Gedo, Partner at ManageAmerica, Raises Clayton Homes Monopolistic Practices Debate; Manufactured Housing Institute Related Issues

Dr. Mark Calabria, FHFA Director Interview, Front Lines of GSE Reform, Manufactured Housing Impacts Ahead

Antitrust Heats Up With Supreme Court Ruling, Monopolization Legal Experts Weigh In, Clayton-Related Comment Connection

“Lead, Follow … Or Get Out of The Way”

 

 

 

 

 

 

What Are Manufactured Housing Industry Professionals Focused On?

May 20th, 2019 No comments

WhatAreManufacturedHousingIndustryProfessionalsFocusedOnDailyBusinessNewsMHProNews

The first and most obvious answer is their own business interests.  That’s the entirely natural answer to the headline question above.  But the question seeks a deeper response, one that asks – what topics or issues are attracting professional reading?  Because what a professional read says much about where an individual’s focus is.

 

No one in the industry has publicly challenged the claim that MHProNews is the runaway most read, and with good reason.  You are already on the most visited, most reader-engaged trade media in manufactured housing today, and #1 for about 9 years of the past decade. 

Generically, when a visitor comes to MHProNews, they can begin by landing on a ‘category’ or they can go to specific articles. 

  • The MHProNews home page,
  • then the Daily Business News, and
  • the publisher’s Masthead blog are the three top read categories, in that order. 

From the home page, a reader can select from dozens of recent articles and posts-at-a glance.  The approaching new MHProNews format will be similar in that respect, but visually more attractive, with added features and changes.

With that noted, let’s look at the top dozen read articles, as of 5.18.2019 at 07:10 CDT, per Webalizer.

 

http://www.MHProNews.com/blogs/daily-business-news/joe-stegmayer-george-f-allen-manufactured-housing-institute-slogans-slump-slurs-solutions/

http://www.MHProNews.com/blogs/daily-business-news/nathan-smith-ssk-communities-manufactured-housing-institute-leader-profitably-correcting-the-record/

http://www.MHProNews.com/blogs/daily-business-news/george-f-allens-unity-call-for-mhi-mharr-and-national-association-of-manufactured-housing-community-owners-namhco-examined/

http://www.MHProNews.com/blogs/daily-business-news/skyline-champion-sky-hedge-fund-dumps-shares-value-declines/

http://www.MHProNews.com/blogs/daily-business-news/clayton-homes-21st-mortgage-corp-vanderbilt-mortgage-and-finance-investor-lessons-learned/

http://www.MHProNews.com/blogs/daily-business-news/declining-manufactured-home-shipments-more-serious-than-retailers-communities-being-told/

http://www.MHProNews.com/blogs/daily-business-news/tariffs-will-effect-demand-says-kevin-clayton-answers-cnbcs-monopoly-question-video-plus-manufactured-housing-market-updates/

 

Let’s note that the article above has not been online as long as some of the others.  So, by month’s end, it may catch or surpass several others.

 

http://www.MHProNews.com/blogs/daily-business-news/warren-buffetts-profitable-lessons-for-manufactured-housing/ 

http://www.MHProNews.com/blogs/daily-business-news/manufactured-home-community-case-study-umh-properties-lessons-for-independent-community-owners-investors/

http://www.MHProNews.com/blogs/daily-business-news/amazon-berkshire-announcement-emerging-factory-building-elephant-in-the-room/

 

The same point about the Clayton/Monopoly video interview needs to be made about this topic, linked above.  That went live just a few days ago.  It won’t be surprising if it continues to rise in the top dozen.

 

http://MHProNews.com/blogs/tonykovach/multibillion-dollar-opportunities-knock-in-solving-affordable-housing-crisis/

 

The article above merits a different type of comment.  As noted further above, a reader can simply click on ‘the Masthead blog,’ and that article would be the top one viewed.  The site statistics, rephrased, don’t make it entirely clear how many read that specific article, plus others who go straight to the Masthead.  It is worth noting too that while publisher L. A. ‘Tony’ Kovach is posting fewer times monthly on the Masthead, those articles are tending to get more read that days gone by.

 

http://www.MHProNews.com/blogs/daily-business-news/warren-buffett-charlie-munger-video-interview-at-berkshire-hathaway-annual-meeting-on-gses-lending-for-affordable-manufactured-housing-and-clayton-homes/

http://www.MHProNews.com/blogs/daily-business-news/nobility-homes-annual-report-new-illustrated-investors-corporate-snapshot-of-manufactured-modular-home-producer/

 

The baker’s dozen would include the following.

 

http://MHProNews.com/blogs/tonykovach/rope-a-dope-preserving-access-to-manufactured-housing-act-mom-dad-you/

Rope-a-Dope – Preserving Access to Manufactured Housing Act, Mom, Dad, & You

 

Notices:

MHProNews runs a variety of reader engagement checks, which include internal and external ones. 

For example, in the last few weeks, we’ve posted less on social media.  While total visits are down slightly, pages per visit have risen. Rephrased, some that come from social media may have only visited that linked page, but may not be among the more common readers who get into multiple articles per visit.

Some articles posted weeks, months, or even years earlier may still get high levels of engagement. For example, the article linked below is in the top 20 being read to the date and time shown in May.  Yet it was published years ago.

http://MHProNews.com/industry-news/industry-in-focus/786-mema-cottages-loved-and-hated-five-years-after-hurricane-katrina

The “Mobile Home Militia” article is not far behind, yet it was published in March.

 

http://MHProNews.com/blogs/tonykovach/mobile-home-militia-clayton-homes-wants-your-cornbread-too-join-the-revolution-you-gotta-have-swagger/

 

Several articles related to MHARR topics – or HUD Secretary Carson – or Legacy – are in the top 25, but this next one bears mentioning.

http://www.MHProNews.com/blogs/daily-business-news/rollohome-creating-60000-factory-built-homes-in-2-years/

That report linked above was published almost a year ago, on June 1, 2018.  It is still as relevant today as then.  We don’t know from statistics alone, but perhaps others are sharing that with their comrades?  What we do know is that some who are telling MHProNews that they are exploring getting into the industry find that article of interest.

Professional readers read what they want to, and they follow – or not – the cross-links that catch their eyes.

 

What are some common themes in the above list?

•          Clayton Homes and concerns over monopolistic practices.

•          Examinations of why the industry is underperforming.

•          The desire for company-specific information – Clayton, Skyline-Champion, Nobility Homes.

•          Warren Buffett related.

•          MHI and MHARR related issues.

·        Shipment data and related facts are routinely highly read.

•          Last, and not least, fact checks of claims by Kevin Clayton, Joe Stegmayer, and George Allen, among other industry personalities.

 

Without going to deeply into the tech behind ‘multiple cPanels’ and multiple data-sets that need to be aggregated to obtain a complete snapshot, from just the top 2 cPanels, as of the date and time shown – 5.18.2019 at 07:10 CDT, per Webalizer –  there have been over 1,070,161 pages viewed.

That’s a lot of hunger for information, insight, and knowledge.

At that pace, there will be over 1.8 million pages viewed during the month of May. Keep in mind, that our industry has about 75,000 people, per one MHI estimate, and that many of those are line workers, grounds keepers, or doing other work that may not find this site of high priority.  Rephrased, the majority of the industry’s decision makers, influencers (e.g.: admin, office managers) or aspiring stars are on this site routinely. 

As a plug – and notice to B2B industry focused marketers – given our banner ad structure – that’s thousands upon thousands of opportunities every day to get in front of an industry focused targeted professional audience – plus the typical reader is reading multiple articles daily enhances that reach.  That’s very different than just once a month, or once a quarter, etc. chance to maybe be seen.  For other marketing or business development related – click here.

Our thanks to our readers, those who supply news tips, feedback, topics, and of course our business development, consulting clients, and sponsors that make it possible.

It’s ‘Monday, Monday.’ And this is your pre-dawn reality check of manufactured housing “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

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Antitrust Heats Up With Supreme Court Ruling, Monopolization Legal Experts Weigh In, Clayton-Related Comment Connection

 

Tariffs “…Will Effect Demand,” says Kevin Clayton, Answers CNBC’s Monopoly Question – Video – plus Manufactured Housing Market Updates

 

Inside Scoop on the Manufactured Housing Industry in Memes

Ultimate, Proven Contrarian Investing – Ethical vs. Unethical, Legal vs Illegal Manufactured Housing Industry Strategies

HUD Code Manufactured Home Production Decline Continues, May Updates

“Lead, Follow … Or Get Out of The Way”

Ultimate, Proven Contrarian Investing – Ethical vs. Unethical, Legal vs Illegal Manufactured Housing Industry Strategies

 

 

 

 

 

 

New Manufactured Home Professional’s Website Nears Launch

May 8th, 2019 Comments off

 

NewManufacturedHomeProfessionalsWebsiteNearsLaunchDailyBusinessNewsManufacturedModularHousingIndustryMHProNews

This announcement should be of interest or importance to:

 

  • Manufactured housing (MH) industry business owners.
  • Manufactured home (MH) industry executives and professionals.
  • Manufactured housing (MH) industry investors.
  • MH industry advocates, non-profits, researchers, media, public officials, and all other professional groups.

MHProNews.com a.k.a. MHMarketingSalesManagement.com will soon unveil the newest version of MHVille’s #1 “Industry News, Tips, and Views Pros Can Use.”

The current website is large and in some technical ways, complex.  The new version will address several tech items, but it will do so with a fresh look and revitalized organization.  So there will be ‘new’ items to the industry’s top professional’s news site.

Some popular content and features that we’ve not promoted as much in the last 2 years will return.

MHProNews is one of the largest manufactured housing industry websites online for content, and it is already the most read news site by a country mile, as the data linked below reflects. Click the text-image box below for data that no other industry trade media site provides.

 

B2B Statistics, Trends 2019 – April 2019 Snapshot of Manufactured Home Professional Readers

Note that the data shown above understates, rather than overstates data – a problem for those who claim readership numbers that are demonstrably exaggerated.

For Business 2 Business (B2B) marketers, there is simply no better platform in all of manufactured housing than MHProNews.  Who says?

 

CaseyMackTonySoheylaMHProNewsTeamFirstCallDailyBusinessNewsMHProNews

 

But Mack’s on-the-record statement is also logical.  Essentially, the balance of the industry’s trade media regurgitates talking points from the Omaha-Knoxville-Arlington axis of influence.  Perhaps that is understandable, but it is what it is. Where else in MHVille do you get the kind of follow the money, follow the facts, follow the evidence analysis that is provided exclusively right here?

That’s perhaps why leaders who have praised our work for years are reportedly discomforted when we publish fact-check that also invite their and other’s input.  Their silence today speaks as loudly as their praise did.

 

TimWilliams21stMortgagePublicationDailyBusinessNewsMHProNewsMHLivingNews

To see the full on-the-record statement by Williams to MHProNews, click here.

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Gus’ message came in response to a series of exposes on issues within manufactured housing, as well as tips, strategies and opportunities.

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Allen Cole witnessed first hand a dramatical reversal in marketing results achieved by the MHProNews business development team.

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Pro-Honest, Ethical, Sustainable, and Profitable Growth!

Our website’s articles in recent years can be summed up like this. We examine news, issues, and third-party reports through the lens of its impact or meaning for the factory-built housing industry’s potential.

MHProNews break down research and reports in a way that no one else in manufactured or modular housing has done or is doing.

That makes this a powerful resource for marketers and all others seeking to engage the industry professional readers.  From the smaller independents to the largest companies and operations in our industry – plus those in between – their leaders and decision makers are routine readers here.  This we know through a variety of third-party sources.

We get news tips from inside those corporate and association worlds – the kind of statements that are normally not made public. See the related reports, linked below.

The MH Industry’s decision makers and readers are also readers of our email headline news, which you can sign up for in seconds, at this link here.

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

We’ll lay out more details as the date for our launch approaches. We hereby thank all our readers, news sources, sponsors, and clients for making this work possible. Together, we will continue the effort to protect, educate, and promote the industry from those within and without that are creating barriers for honest, ethical, and profitable growth.

That’s this Wednesday morning edition from the #1 most-read “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

You can click on the image/text boxes to learn more about that topic.

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Declining Manufactured Home Shipments More Serious Than Retailers, Communities Being Told

George F. Allen’s Unity Call for MHI, MHARR, and National Association of Manufactured Housing Community Owners (NAMHCO) Examined

Sales Topped $1 Trillion Dollars, Volume Car Dealers – When Automotive Pros Enter Manufactured Housing

 

MHARR Calls on HUD Secretary to End Discriminatory And Exclusionary Zoning of HUD-Regulated Manufactured Homes

“Lead, Follow … Or Get Out of The Way”

“The Illusion of Motion Versus Real-World Challenges”

 

 

 

 

 

 

 

Cowards, How Winning Is Done, and Manufactured Housing

May 3rd, 2019 Comments off

 

CowardsHowWinningIsDoneManufacturedHousingMHProNews

There are all kinds of fights and battles. Some are physical. Others are mental. Still others are bruising business battles or political brawls.

 

You don’t have to be a boxing fan to love some of the underlying themes in the Rocky series of movies.  As Rodger Castro said about the clip below those… “4 minutes taught me more about life than 4 years of public education.” No wonder various versions of this video clip on YouTube have had about 20 million (+/-) views. 

 

 

 

 

There are independents who will quickly get the message from the Rocky clip above.

In fairness, there are also people that work for one of the big boys, or who are in an industry nonprofit, who don’t like what top management or ‘leadership’ does, and they will get the powerful meaning too.

Our industry is underperforming. That’s what the facts reflect.

It is outrageous that some even dare posture any kind of defense or excuse for what’s occurring. They must think you or we are stupid.  We’ve laid out the data, research, trend lines, and logic that explains why MHVille is a shadow of what it could or should be.

  • That means that arguably, among many things, that scores of investors in public companies are getting scammed, to the precise degree that a given company’s upper management is ‘in on it.’
  • Or if you are in sales, you should have people lined up at the door eager to buy, instead of having to chase that customer that just cancelled because they watched John Oliver’s viral “Mobile Homes” video.

Candidly, just when we think we’ve got it figured out, some new tip comes in that sheds fresh light. What we do for our industry here could not occur without a routine series of tips and comments, on or off the record, often from insiders in the industry. We can’t thank our sources enough, and neither can our readers truly repay that debt.

It’s all about team work from pros who dare enough to care enough.

There are comments from inside federal agencies. There are tips from inside companies or associations. Investors have shared comments and insights too.

 

SubmitNewsTipsCommentsLettersToEditorMHProNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words MHPro Comments or NEWS TIP in the subject line.

 

It’s not how hard you get hit, it’s what happens after you are hit.

Here, we keep getting up, dust ourselves off from the slings and arrows of outrageous fortune, march back in and keep mixing it up. Because we try, we know we can look you in the digital eyes to say that you can do your part too.

Just walking back into the batter’s box can be huge. That’s a key part of how winning gets done!

We are all either part of the problem or part of the solution. The industry will not resolve its issues without dealing with its core issues. Odds are, you already know who the sell outs and Quislings are.

Don’t be one of those that just go along to get along. Do whatever you can. Reach out via the news tips link above or below.

Finally, if you aren’t already part of our industry leading 2x weekly emailed headline news, sign up in seconds at the link here or below. April was awesome readership.  Join the others who get and stay informed.  Give more tips to get more and better results. Together, we can fix the industry’s internal woes. “We Provide, You Decide.” © ## (News, commentary, analysis.)

(See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them. Third-party images and content are provided under fair use guidelines.)

LATonyKovachQuoteManufacturedHousingIndustryWontReachPotentialAddresscoreIssuesArtificallyholdingitback466By L.A. “Tony” Kovach – for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

 

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above. 

 

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Multibillion Dollar Opportunities Knock in Solving Affordable Housing Crisis

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

 

 

 

Skyline Champion (SKY) Hedge Fund Dumps Shares, Value Declines

May 1st, 2019 Comments off

 

SkylineChampionLogoHedgeFundDumpsSKYSharesValueDeclinesPhotoVideoManufacturedModularTinyHomeMHProNews

Sankaty Advisors Llc decreased its stake in Skyline Champion Corporation (SKY) by 29.6% based on its latest 2018Q4 regulatory filing with the SEC. Sankaty Advisors Llc sold 2.01 million shares as the company’s stock declined 5.55% while stock markets rallied. The hedge fund held 4.79M shares of the homebuilding company at the end of 2018Q4, valued at $70.32M, down from 6.80M at the end of the previous reported quarter. Sankaty Advisors Llc who had been investing in Skyline Champion Corporation for a number of months, seems to be less bullish one the $1.15B market cap company,” per Crypto Coins Tribune.

 

That investment group/hedge fund is not alone. Typos are in the original of what follows.

  • It has been reported that multiple insider activity took place at Skyline Champion Corporation (SKY),” said GV Times. BAIN CAPITAL CREDIT MEMBER, LL sold 4,787,131 shares in transaction occurred on 2019/03/05.”
  • On 2019/03/05 MAK CAPITAL ONE LLC, at SKY, dumped 1,500,000 shares at an average price of $20.21 per share. The selling total is valued at $22,032,847,” per that same source, which also reported the following.
  • CENTERBRIDGE CAPITAL PARTNERS had divested 4,313,071 shares through a trade on 2019/03/05.”

Obviously, there are buyers, not just sellers, of SKY.

But the graphic below tells an important tale of the ticker tape.  The Daily Business News on MHProNews has selected that same date as the SEC letter to Cavco Industries was announced as the arbitrary date for that arrow.  That said, while Cavco’s woes may or may not impact others, there are reasons that GV believes help explain their decline.

 

SkylineChampionSKYvsCavcoIndustriesManufacturedHousingIndustryProductionFactoryPreFabModularMHProNews2019-04-30_1422

As of the date and time shown, 4-30-2019 at 14:22 ET.

 

SKY “is trading at rather expensive levels at just over 2.85x price/book and 1.06x price/sales. Compared to others, Skyline Champion Corporation is in a different league with regards to profitability, having net margins of -6.1%. To put some perspective around this, the industry’s average net margin is 6.67%. SKY’s ROE is -22.1%, which is also considerably worse than the industry’s ROE of 15.57%. It’s also very liquid in the near term, with a current ratio of 1.5. The stock has a debt/capital of 0.25.”

The Post Analyst said, “Skyline Champion Corporation Revenue for the most recent quarter grew by -1.15% from the last quarter, totaling $351.36 million.”

All of this has to be considered in the light of the affordable housing crisis, and the historic underperformance of the industry. Who says the industry has serious upside? Skyline Champion.  They say the long-term average annually has been some 224,000 new homes, but for the last 12 years, HUD Code manufactured home shipments have failed to top 100,000. What’s going on?

 

3ErasMobileHomesManufacturedHomesManufacturedHousingImprovementActEraSkylineChampionShipmentProductionGraphicMHProNews

In 1998, manufactured homes (MH) outsold RVs by some 3 to 2. In 2017, RVs outsold MHs by some 5 to 1. RVs recovered far more quickly from 2008. The facts raise questions. One, is the effectiveness of MHI as the post-production or ‘umbrella’ association in the country. The other question is more sobering. Has Buffett-Berkshire “Moat” strategies kept manufactured home production at historically low levels to allow a few big boy brands to consolidate others at a discounted ‘value’ by MHI insiders?

 

There’s more to these factoids.  Skyline Champion has utilized a combination of MHI, MHVillage, MHInsider, and ManufacturedHomes at various times in the last year, and yet the firm is still struggling with their numbers.  Notice: as a disclaimer, while MHProNews/MHLivingNews and ManufacturedHomes have done some projects jointly in the past, we have never been jointly owned.

 

The problem if months of at least 6 months of overall industry decline in sales during an affordable housing crisis need to be traced back to issues that industry expert and publisher L. A. ‘Tony’ Kovach has repeatedly made in recent years.  Namely that pretty pictures, or sharp videos are not at the heart of the industry’s challenges.

 

LATonyKovachHenryFordQuotesPrettyPicturesAchieveGoalsDailyBusinessNewsProNews

 

The Skyline-Champion video that follows is elegant work.  Watch it, but then look at the data that follows.

 

 

But the reality is that problematic videos often get more views than positive ones like the one above.

 

SkylineChampionSKYvideoViewsManufacturedHomeProNews2019-04-30_1630

 

Retail Shoppers Insights

In the days ahead, a report based upon an actual retail customer review of their shopping experience at a Skyline Champion owned “Titan” sales center is anticipated, the result of a news tip from a prospective cash buyer.  Watch for it.  If you aren’t already on our industry leading emailed news list, via the link below.

That’s this morning’s manufactured home “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.”  © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

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New Skyline Champion Manufactured and Modular Home Factory Set to Open, Plus MH Market Updates

New Investigation, Insider Trades, Hedge Fund Dumps Cavco Industries (CVCO)

Legacy Housing Corporation’s $10 Million Stock Repurchase, Plus Manufactured Home Market Updates

“Lead, Follow … Or Get Out of The Way”

 

 

 

 

 

 

 

 

“Less Waste, Better Buying” – Earth Day and Manufactured Housing Image-Building

April 22nd, 2019 Comments off

 

LessWasteBetterBuyingEarthDayManufacturedHousingImageBuildingManufacturedHomeProNews

The conventional housing seller or buyer’s wisdom, pardon the pun, is that manufactured homes cost less because they are “cheaper.”

 

How does the industry respond to that common concern?

A pair of Manufactured Housing Institute (MHI) member producers responded to questions on that topic today, to MHProNews or to MHLivingNews. 

On Earth Day, here’s what a MHI-only (i.e.: not a member of the Manufactured Housing Association for Regulatory Reform) member producer said in a text message, in explaining why a HUD Code home costs so much less than a conventional site built home.

MHImemberProducer2019-04-22_1541DailyBusinessNewsMHproNews

“Labor cost much higher [on conventional housing] as well and seems to be growing” is a topic that another MHI builder told MHLivingNews about today, as part of their Earth Day comments, see that at the link here or below.


While MHI might publish a press release before Earth Day is done, it is now approaching 4 PM ET. The latest search on this topic today resulted in the following.

Given the sad outcome in the last two weeks since John Oliver’s viral – and misnamed – “Mobile Homes” video – it should be stunning to MHI believers that their association failed on even such a basic effort on this topic.

But let’s look at the positive for the industry today – not found by the Arlington, VA based post-production association that claims to represent “all segments of factory-built housing” – but rather, provided by our public-focused sister site, on Manufactured Home Living News.  That link to the left or below the byline is one share with those seeking greener homes.

EarthDayManufacturedHomeSearch4.22.2019DailyBusinessNewsMHProNews

 

That’s this afternoon’s edition of manufactured home “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

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2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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Manufactured Housing – Greener Savings by Design – Earth Day Opportunities Missed?

 

 

 

 

It’s Your Money, Future – Snapshot of Leading 2020 Democratic Contenders for Oval Office

April 1st, 2019 Comments off


2020DemocraticContendersOvalOfficeYourMoneyFutureSnapshotDaliyBusinessNEwsMHProNews

 

We’ve curated tonight’s report from 3 different sources that cover the left-right media divide. It will be laced – of course – with our own Daily Business News on MHProNews manufactured home industry focused analysis.

 

By way of disclosure, our plan for this campaign season is to do something different.  As we track and digest the candidates, we will focus more on three different ‘ones to watch’ for 2020.  Mindful that we are political independents, here’s the working plan for our coverage in the race for 2020.

  • One will be from the GOP, which at this stage seems to be President of the United States (POTUS) Donald J. Trump.
  • Another will be those Democrats – narrowing it down to one – who espouse policy positions that may, at some level, have a benefit for our part of the affordable housing industry.
  • Finally, we will look at independents and minor party candidates. At this point, our eyes are on Howard Schultz, who is carving a unique path for a Democrat floating the possibility of a third-party run for the White House.

Among Democrats, our early look was at Elizabeth Warren, due to one primary issue – her strongly stated antitrust stance. Frankly, some of her policy positions are otherwise harmful for our industry and the nation. Pete Buttigieg looks like he may be getting some fundraising O2 as well, and we will reach out at some point to his campaign if this trajectory continues. Coming from South Bend, Indiana – near the birthplace of manufactured housing – Buttigieg could in theory offer some pluses that other declared Democrats don’t.

 

What follows are pull-quotes from right-of-center Fox Business, that are complimented by videos from left of center Bloomberg and CBS News.  We’ll conclude this early campaign snapshot with some points for industry pros and investors to consider.

The latest polling, per Bloomberg, of top possible and accounted candidates are as follows.

 

BidenSandersBetoTop3DemocraticPOTUSCandidatesBloombergDailyBusinessNewsMHProNews

 

Pete Buttigieg

South Bend, Indiana Mayor Pete Buttigieg said on Monday that his campaign raised more than $7 million in the first quarter of 2019.”  Buttigieg is reportedly an openly homosexual candidate. That’s a non-factor to MHProNews politically, but it may be a major party first that could benefit him with segments of the Democratic base.

 

Francis Beto” O’Rourke

Former congressman and 2020 presidential candidate Beto O’Rourke’s campaign raised a record-breaking amount in the first 24 hours after his candidacy was announced…O’Rourke received $6.1 million in online contributions, according to his campaign…” He reportedly also has cash on hand from his failed 2018 campaign for the U.S. Senate against Republican Ted Cruz.

 

 

Bernie Sanders

Independent Vermont Sen. Bernie Sanders raised more than $5.9 million in the first full day after he launched his campaign. In less than a week after the declaration of his candidacy, his team said he raised $10 million…” Sanders has perhaps the biggest organizational advantage, given his failed run for the Oval office in 2016 as a Democratic contender.

Kamala Harris

California Sen. Kamala Harris, who declared her candidacy earlier this year, raised $1.5 million in the 24 hours following her announcement. That included $1 million in the first 12 hours. The average donation was about $37, among 38,000 donors. Harris will not be accepting donations from PACs. Minnesota Sen. Amy Klobuchar raised more than $1 million within the first 48 hours after she launched her campaign, far less than the totals of some of her colleagues.”

 

Amy Klobuchar

Minnesota Sen. Amy Klobuchar raised more than $1 million within the first 48 hours after she launched her campaign, far less than the totals of some of her colleagues. Klobuchar will also not accept donations from PACs.”

 

Elizabeth Warren

Massachusetts Sen. Elizabeth Warren’s campaign did not publicly disclose how much it raised in the first 24 hours after she declared her candidacy, but according to filings with the Federal Election Commission (FEC), she raised more than $299,000 after announcing that she was forming an exploratory committee. According to Politico, that included more than 8,000 donations on the day that she announced the committee – with an average donation amount of about $37.”

 

The U.S. is Too Far Down the List Among Nation’s With the Highest Percentage of Home Ownership 

Once more, our focus will be what’s best for citizens, current mobile/manufactured home owners, and the nation.  The graphic below is an indictment of both major parties in the last few decades on this issue.  The American Dream includes home ownership, not merely affordable renting.

Top49NationsInWorldInHomeOwnershipRatesGlobalHomeOwnershipRatesMHProNews602

InfographicMobileManufacturedHomeManufacturedHousingIndustryFactsDataResearchMobileManufacturedHomeLivingNews

Manufactured housing is the most proven form of affordable housing. It offers consumer safeguards that far more expensive conventional housing does not offer.

MostMenAppearnNeverConsideredWhatHouseIsNeedlesslyPoorAllTheirLivesHenryDavidThoreauManufacturedHomeLivingNews

For newcomers to the website not familiar with modern manufactured homes, learn more by clicking the image above or the link here.

 

The Industry Rundown at this Time?

Frankly, most of the Democratic field has tended too far left.  Many are pushing unrealistic plans, such as the Green New Deal, or “Medicare for All,” which some GOP types of nick-named, “Medicare for None” – because they believe it will rapidly bankrupt the nation.

Warren and Buttigieg will be interesting to watch, but both will need to do something to break out.  Will they pivot to a more business savvy position?  Time will tell.

Among Democrats, the one who is pushing more centrist concepts is Howard Schultz, as he tests the waters for a possible independent run for the White House.  He is uniquely talking more about the dollars and cents of various policies, more so than anyone on the Democratic side.

In 2016, we formally endorsed Donald J. Trump, and overall his blend of typically Democratic and GOP policies that created what in some ways is a unique blend that could well propel him to reelection in 2020. Again, as a disclosure for new readers, this writer had an article published here on MHProNews spotlighted on the Trump 2016 campaign website.

Team Trump clearly valued our trade media’s support.  No one else in MHVille trade media even came close to trying, much less being nationally recognized.

 

12ReasonsEducatedIranianAmericanWomanSupportsDonaldTrumpPostedMastheadBlogMHProNews954x846

While the Manufactured Housing Institute (MHI) paid for two pro-Clinton speakers in the closing days before the 2016 election, the Kovach family supported Donald J. Trump’s candidacy as the best for the industry, small business, and hundreds of millions of Americans. One of those stories ended up on the president’s campaign website, and hundreds of conservative, centrist, and pro-Trump websites.

 

That said, as noted above, we will plan to narrow our picks down to 3 in 2020 as we being to approach the conventions.

  • The GOP contender we believe has the best policies for the nation and our industry,
  • A Democrat, with the same criteria, who will offer the best MH and national policies,
  • And an independent/minor party candidate with the same criteria.

Once the nominees are known, we’ll make a final recommendation to our readers at that time.  Will it stay POTUS Trump?  Will it be a third party or Democrat this time around?  You’ll know shortly after we decide who looks best – and why – for policy, track record, and other reasons.

Among the issues that we think matter most to the industry? Or to manufactured home owners?  To investors?

  • Business friendly policies that will grow the economy. The rising tide should float the most boats, especially with the second bullet below taken into account.
  • Strong anti-trust policies, noting what the top candidates have or plan to do with respect to the FAANGs, Berkshire Hathaway, and Microsoft (#DeFaangBM, #OpenMarkets). For reasons MHProNews and MHLivingNews has outlined before, we believe that it is better for the economy and the industry if the FaangBM companies are broken up under antitrust laws.
  • Candidates who will enforce good existing laws. Much of what manufactured housing needs are already federal law.  Be it the Duty to Serve (DTS), Enhanced Preemption under the Manufactured Housing Improvement Act of 2000, antitrust, or RICO laws, etc. – they should be enforced.

We’ll track the more likely presidential candidates, and later to a lesser extent, some House and Senate races too.

That’s how we plan to help you protect your money and interests, as we provide “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

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Rocking Manufactured Housing Shows, Events, and Marketing Promotions

March 12th, 2019 Comments off
RockingManufacturedHousingShowsEventsMarketingPromotionsBusiness2Business2ConsumersB2BorB2CDailyBusinessNewsMHproNews600

Casey Mack.

In an email to MHProNews, came the following on 3.10.2019.

 

CaseyMackLegacyHousingManufacturedHousingIndustryDailyBusinessNewsMHproNews

Casey Mack.

Tony, Soheyla and their team are always my first call for getting the word out about Legacy Housing’s manufactured home shows.  They are excellent at promoting to our targeted industry audience and it shows every time in our post-show attendee analysis.  Thanks team MHPRONEWS.com! You rock!”

So said Casey Mack and he’s in charge of Legacy Housing Corporation’s Marketing, Web, and Dealer Programs.  Legacy provides manufactured homes and tiny houses to street retailers and manufactured home land-lease communities, a.k.a. ‘mobile home parks.’

 

LegacyHousingAnnouncesNewBulkLeasingProgramManufacturedHomeCommuniteisMobileHomeParksDailyBusinessNewsMHProNews600

An example of a recent event promoted on MHProNews for Legacy Housing, where MHProNews was reported as the most effective outside marketing resource, per Casey Mack.

 

Key facts behind why Mack and others have found our marketing, events, and other programs to be effective are found at the report linked below. Click the text/image box to access that linked information.

 

In Manufactured Home Marketing, Size and Results Matter!

 

 

Years of Measurable Results

A dramatic example and widely known example of performance by what Mack called the MHProNews Team is the Louisville Manufactured Housing Show, which was cancelled in 2010, after it had trended down for years prior to that point.

The only change made by the Louisville Show management in their comeback promotional effort that began with their 2011 Show was MHProNews.  Here’s what two of the state executives who where involved with the Louisville Show’s parent organization at that time had to say about our team’s work.

 

BobThiemanLinkedInTimWilliamsOHMHAManufacturedHousingAssociationLouisvilleDailyBusinessNewsMHProNews

 

More recently, when the Louisville show promotion was assumed by MHVillage, the 2019 Show was physically smaller in the scope of displayed homes and exhibitor booths, per show sources. A once growing trajectory for the historic event – while under years of MHProNews promotion and educational management – is now measurably sliding once again, per facts provided by show management and their own promoters. Rephrased, the event made a come back while MHProNews promoted, but in 2019 is falling after MHVillage’s promotion. See the stark contrast in the trends?

Speaking of trends, we’ve been spot on regarding various trends in our predictions and alerts. While delivering warnings or ‘bad news’ isn’t always fun, it is useful and necessary to intelligent business and association leaders. By contrast, the amen echo chamber in much of the rest of MH trade media can’t or won’t tackle the tough topics we do. Of course, that means we get more readers who read more here.

 

The Right Kind of Controversy Is Good

While some avoid controversy, savvy business leaders – decision makers – recognize the value of authentic news, reports, and analysis.  The rest are details and commentary, as the examples that follow further below reflect.  It’s arguably foolish to say everything is rainbows and sunshine when it is raining.  We call it as it is, and others are welcome to engage.

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

Who are You Going to Call for Manufactured Home Industry Marketing? B2B?  B2C?

There are years of measurable results confirmed via third party video, written, letters of recommendation from clients, and other endorsements. While some clients want their results kept confidential, which we respect, others have shared their statements publicly. LinkedIn has literally hundreds of kudos messages of various kinds, from professionals from all segments of the factor-built housing industry. Some 99 percent of those recommendations and endorsements were given without being requested.  It is entirely possible that this is the most endorsed professional media and business development service provider on LinkedIn.

Just see for yourself what others have said at this link here.

One of those was from Andrew Peters who reported that their business doubled after working with MHProNews.  Here’s how Peters’ said it.

 

AndrewPetersFirstGuaranteeMortgageCorpLinkedInRecommendationDailyBusinessNewsMHProNews600

Peters now does consulting for a GSE.

 

For marketing Business to Business (B2B) or Business to Consumer (B2C), outside agencies simply can’t have the same level of insights, much less success, as the MHProNews | MHLivingNews | MHMarketingSalesManagement team possess. From inside the industry, others don’t have our audience size.  So the results we provide are common sense.

Much bigger audience, more engagement, more results.

Search the drop-down menu, linked here —> for examples of services provided. We don’t do everything sales and marketing related.  But what we do, is proven to work when put to work.  See the related report, below the byline and notices for more examples.

 

AllenColeSVPOxfordBankTrustManufacturedHousingProgramEndorsementDailyBusinessNewsMHProNews

Allen Cole witnessed first hand a dramatical reversal in marketing results achieved by the MHProNews marketing team. 

 

So, while no one can nor should claim to know everything, our team’s breadth of proven experience means we can routinely pick up on the nuances of your operation faster than others are able to do.  Because we already have proven B2B and B2C platform’s what MHProNews and MHLivingNews, we have an edge that others simply lack.

 

Transparency

Sources in the know that have used our service and others have told MHProNews that when they tracked results from other manufactured housing industry trade media sources, in some cases those others provided little or any measurable results.  By contrast, marketing with MHProNews routinely worked.

IfMHProNewsIswritingAboutItIWantToKnowAboutItQuote

Off the record statement from non-MHARR, MHI Member executive.

There is arguably no more transparent B2B platform in manufactured housing than MHProNews. We’ve provided hard data for years, and measurable results.

So why are our results better?  Bigger, broader, deeper audience engagement.  

How is that level of engagement explained?  Arguably no one else in manufactured housing media takes on the tougher topics with the same verve, fact-checks, evidence, follow-the-money trail, plus linked backup resources, than MHProNews provides. We also seek input from across the spectrum of views, which gives us appeal across the various industry segments.

 

HowardWalkerJDELSViceChairmanPhotoManufacturedHouisngInstituteMHIExecuitiveCommitteeBoardMemberDailyBUisnessNewsMHProNews

The words of the late Howard Walker, ELS Vice Chairman, shared for publication with MHProNews.

 

So, you aren’t getting bland or hyperventilating opinions here. Rather, you’ll find actionable intelligence, and the news tips from sources that yield information that industry professionals crave.

All of that means that B2B marketers get the largest and most engaged manufactured home industry professional audience right here on MHProNews. From the largest firms to the smallest, and those in between, across the range of industry segments, count on MHProNews to have the biggest and best reach.

 

BarryColeMHInsuranceRVMHHallofFameCongratsManufacturedHomeIndustryMHProNews

Note, Barry Cole’s prior anniversary kudos message raises an important point. Most publications in the MH space failed or closed years ago. Some have since tried to make the cut, inspired by MHProNews’ success. Some noteworthy efforts have also since been suspended. One just went from a monthly to a quarterly. MHProNews has stood the test of time, and the slings and arrows of the industry’s outrageous fortunes.

 

Also consider this fact. Because we publish several items every business day, plus offer new weekend content too, there are good reasons for our audience to keep coming back for more.

When it comes to growing your business, we provide that information.

 

LATonyKovachHenryFordQuotes

 

Our Sponsors Don’t Have to Agree

Our sponsors don’t have to agree with our editorial perspectives, any more than talk radio stations agree with all of the content that their own programing provides.

But de facto, those who support us with their ads are supporting the reports and analysis.  Each report is part of our sincere efforts to spotlight the roadblocks and paths to sustainable, robust industry growth.

So when it comes to B2B marketing, or other business development service needs, who are you and your firm going to call?

For those looking to see their location(s) grow, and want to see industry growth in general, there is no more proven resource than MHProNews.com. As even this brief survey of past and current results demonstrates, we have been the proven #1 way to grow bottom line results.  We provide good ROI. When you advertise here, you are seen.

Want a campaign?  We can help you design one.

For examples of the thoughtful analysis and research done here on MHProNews,  see the related reports, below the byline, business development service links, free email headline news signup.

As our understanding of industry dynamics has evolved, so has our news, analysis, and commentary.  But one thing has remained the same.  Our focus is to address the internal and external factors that keep manufactured housing from achieving its potential.  The rest are the details, analysis, and commentary found in every report. “We Provide, You Decide” © on the #1 MHIndustry News, Tips, and Views Pros Can Use.”  ©. ## (News, analysis, commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

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Sheila Dey, Western Manufactured Housing Communities Assoc, Tells Capitol – Manufactured Homes Could Ease Housing Crisis, Report and Analysis

 

MHI’s Growth Agenda? Rick Robinson, JD, SVP Manufactured Housing Institute, Preemption Evidence, Writ of Mandamus, and Addressing HUD Code Manufactured Home Shipment Woes

 

 

 

 

 

 

 

 

 

 

“Whose Got a Problem?” Coach Lou Holtz Wisdom = “If Enough People Care”

February 28th, 2019 Comments off

 

WhoseGotAProblemCoachLouHoltzWisdomIfEnoughPeopleCareDailyBusinessNewsMHProNews

The video quality isn’t world class on the first short flick below, but the message is thought provoking and challenging in a positive way.  The second video from the Wall Street Journal is just fine, and both complement each other in maybe 7 minutes total.

 

All progress comes not from acceptance of a status quo, but from challenging what’s wrong.  That can begin with the question former Razorback and Notre Dame Coach Lou Holtz asks during this short video.  “Who’s Got a Problem?”

 

 

Our publisher L. A. ‘Tony’ Kovach has periodically shared an item that hangs in the wall in his office, which has 3 Lou Holtz “Rules.”

  • Rule #1. Do What’s Right.
  • Rule #2 Do Your Best.
  • Rule #3 Treat Others Like You Want to Be Treated.

It is followed by “Three Questions People Ask About You

 

  • Can I trust you?
  • Are you committed?
  • Do you care about me?

 

In the bottom right, in smaller type, it says Lou Holtz of Notre Dame.

From the first video’s YouTube Page:

IF ENOUGH PEOPLE CARE illustrates Lou Holtz’s firm belief that satisfaction and organizational success — in football or business — “can’t come from the job you’re doing… but from how well you’re doing the job.” Sprinkling his impassioned presentation with personal and professional anecdotes and humorous stories, Lou Holtz expresses his seven essentials for success.

In the second video from the Wall Street Journal is this video with WSJ’s Jerry Seib at CEO Council.

1)    Have a Vision.

2)    A Plan to How to Achieve the Vision.

3)    Lead by Example.

4)    Hold People Accountable for the Choices that they Make (“most important” – says Holtz).  There is commentary or examples with each of these principles, in this one, Holtz says you have the right to fail, but you don’t have the right to cause other people to fail.

5)    What are your core values?

Coaches may be kidders or whatever, but each coach has a certain kind of discipline and toughness.

 

Coaches have to be both inspiration and pragmatic to be winners.

Those are great qualities for business leaders too, aren’t they?

Holtz ends the second video with a joke that pokes fun at himself.

Both short talks are worthy shares.  This evening, we’ll Keep it Simple (KIS) and wrap on this positive note. That’s this evening’s “Innovation, Information, Inspiration for Industry Professionals.” © where “We Provide, You Decide.” © ## (News, analysis, commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

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Surprising Discovery on Manufactured Housing’s Enhanced Preemption, Hidden Gem$

January 9th, 2019 Comments off

 

SurprisingDisocveryManufacturedHOusingIMprovementAct2000FederalEnhancedPreemptionDailyBusinessNewsMHProNews

One advantage that HUD Code manufactured homes have over other types of factory building that keeps costs lower is that it is federal and enjoys the enhanced preemption established by the Manufactured Housing Improvement Act (MHIA) of 2000.

 

There are some items that the Daily Business News on MHProNews sets out to research deliberately, others that come in as news tips, still other issues or topics are just stumbled upon. In this instance, in the course of doing some research on the subject of “manufactured housing” and “enhanced preemption,” the following results shown below are what appeared.

As a quick and simplified background, several factors online influence SEO or search engine optimization. Among them are time on-line, back-links, traffic, is it a mobile or desktop search, your location (same search – especially mobile ones – different locations may result in a different results) and more

Often, but not always, if two generally equal websites exist, but one has been online longer, it will often tend to get a higher Google ranking, for reasons noted in part above.

Then, when it comes to specific topics, key word usage can become more interesting.

What you will see below is the first few pages of mobile searches from 2 evenings ago, for the words – “manufactured housing” “enhanced preemption” – placing those words in quotes forces a search engine into a more precise outcome.

The Manufactured Housing Institute (MHI) has been online for about 20 years.  About two years ago, they reportedly spent a boat-load redoing their website.

So, who comes up first for the mobile search terms – “manufactured housing” “enhanced preemption” – two nights ago in Lakeland, FL?

 

Here are the unedited results, summarized below.

 

  • The first 2 images that come up under the image search function on Google are both from MHProNews, under the mhmarketingsalesmanagent.com URL. As has been noted previously, MHProNews has numerous URLs, some of which will be demonstrated in this analysis.

 

Then, we have a new site under development, that should be ready by the end of the first quarter of 2019. It’s the 9th result, even though we are not yet promoting that website.

 

  • #10 HUD.

 

  • #11 is a paid ad, irrelevant to the search, that’s Google making some money.

 

  • #12, cites John Bostick of Sunshine Homes, on the Gov’t Publishing Office website, in 2012.

 

  • #13 House Financial Services Committee (FSC), in 2011 testimony by MHARR.

 

  • #14 is a post MHProNews placed on ZipRecruiter, as part of a project for an attorney for possible litigation of industry related issues.

 

  • #15 is the NJ state association website. We know first-hand that the NJ state association website is about 2 years old. Interestingly, that’s the very first mention of MHI – the Manufactured Housing Institute – on the topic of Enhanced Preemption.

 

  • #16 – Then, finally! MHI is found on Constant Contact, likely in an email message to their own members.

 

  • #17 is MHProNews again, with another URL that we have – and there are many such URLs – for MHProNews.

 

EnhancedPreemptionGoogleSearchJan92019ScreenCaptures172019-DailyBusinessNewsMHProNewsEnhancedPreemptionGoogleSearchJan92019ScreenCaptures172019-DailyBusinessNewsMHProNews2

EnhancedPreemptionGoogleSearchJan92019ScreenCaptures172019-DailyBusinessNewsMHProNews3

 

So, summing it up. The MHARR website – which is less than 2 years old, led the pack.  Next, MHProNews and MHLivingNews dominated these results 2 evenings ago.  Once more, the results could be different in a different part of the country, but on this type of issue – “manufactured housing” “enhanced preemption” – will likely be similar.

 

The Surprises From This Research?

Why are MHI’s result on this issue so poor?  Note that NONE of these results came up on the MHI website.

There are several possible explanations.  To cut to the chase, we went directly to MHI’s website.

We did the exact same search using the same search parameters, with the MHI website search tool.

The first search, nothing. “No Results.”  See the composite screen capture, below.

 

ManufacturedHousingInstituteLogo2019-01-09_1250ManufacturedHousingEnhancedPreemptionSearchMHProNews

 

The next search, this time, using only “Enhanced Preeemption” – once more, “No Results.

 

ManufacturedHousingInstituteLogo2019-01-09_1250ManufacturedHousingEnhancedPreemptionSearchMHProNews2

 

The third search, removing the quote marks – just in case some goofy code was at work on the MHI website – and once more, “No Results.”

 

C:\Users\L. A. Tony Kovach\Downloads\ManufacturedHousingInstituteLogo2019-01-09_1250ManufacturedHousingEnhancedPreemptionSearchMHProNews3.png

 

Once this result becomes public, do not be surprised if MHI decides to quietly – and quickly – ‘correct’ this issue. But go to MHI’s website, and check this out for yourself. We’ve asked others to do this, so that they see this first hand before MHI has time to make any changes.

Again, go back to the original mobile search results, that did reflect MHI. One was on the NJ association state association’s website, the other was on Constant Contact.

When manufactured housing is struggling against zoning and placement issues in states and jurisdictions from border to border and coast to coast, why is “enhanced preemption” entirely missing on MHI’s website?

Three primary possible explanations are:

  • Incompetence.
  • Ignorance.
  • Deliberate.
  • Some combination of those three bullets above. Can you think of another possibility?

Why are shipments so low? Many reasons can be and have been examined by MHProNews and MHLivingNews – or MHARR – for that matter.

But what this appears to be to a prudent analysis is that MHI is ‘apparently’ hiding “Enhanced Preemption.” Note too that while a Clayton ad came up on the search results, Clayton Homes is likewise nowhere to be found on the first pages of this Google search.

 

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Submit confidential or on-the-record news tips, or comments at this linked email mailto:iReportMHNewsTips@mhmsm.com

 

How ever one cares to spin it, doesn’t this speak volumes?  There’s an affordable housing crisis, and one of the best legal tools on the books for years – the federal enhanced preemption for manufactured housing under the Manufactured Housing Improvement Act of 2000 – is not being mentioned or promoted by MHI?  Even on their own website?

 

OneCanOnlyTurnBlindEyeToFactsForSoLongQuoteManufacturedHomeProductionMHIOmahaKnoxvilleArlingtonRichardDickJennisonLesliGoochBonusMHProNews

At the very time that manufactured home shipments have stalled or slipped for three straight months during an affordable housing crisis, where is MHI and the Berkshire brands in MHVille on this tremendous advantage? Among the related reports found below the byline and notices is the link to the report on that issue by MHARR that ranked number one. “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

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“Time to Enforce the Law on Federal Preemption”