Archive

Posts Tagged ‘MHProNews’

HUD Voucher Program – Presentations Video – Manufactured Housing Can Qualify

September 21st, 2018 Comments off

ToddRichardsonDanielleBastarcheHUDPublicHousingVoucherProgramDailyBusinessNewsMHProNews

Rental markets are local, and vary widely across country,” said Danielle Bastarche, Deputy Assistant Secretary for Public Housing and Voucher Programs.

 

It is part of the introductory remarks for the video posted below, which includes several panelists who were involved in studying the issue. It’s recorded in front of a live audience.

This is the video from the presentation that was announced earlier this week, here on the Daily Business News on MHProNews.  See those details at the link below.

HUD, Urban Institute Webcast on Housing Vouchers Thursday Sept 20th – Manufactured Housing Opportunities?

Manufactured housing can qualify for this program, which was passed into law during the waning days of the Obama Administration. It has demonstrably not yet made much noteworthy difference, but often this is true until an energetic mind digs in and finds the keys to unlocking the program’s potential. With affordable housing in high demand, who in MHVille will step up to the plage? “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

HUD Secretary Ben Carson – Manufactured Housing Historic Results – Words, Deeds, and Metrics

President Donald J. Trump Visit to Manufactured Home Community, Video, Hurricane Florence Update

President Jimmy Carter Blasts Trump Administration on Affordable Housing, Carter’s Manufactured Home Ties

 

Schoolhouse Rock on This Historic Day

September 17th, 2018 Comments off

 

schoolhouserockdisneyconstitutiondayvideodailybusinessnewsmhpronewsThere have been 5.3 million views on this cute video since it was first posted on Oct 31, 2011.

 

The pseudonymous poster of the video concluded his comments with these words, “I don’t believe America will survive as the Nation our founding fathers left us; “One Nation under God indivisible with Liberty and Justice for All”, unless we as a “people” WAKE UP!!!

He or she posted under the name, “EnemyMindControl.” Certainly, we’ve explored for years, as well as more recently, the notion that news often reflects someone’s agenda.  But that’s not the purpose of this post today, rather, its to share a few comments and videos on this Constitution Day.

 

The video below by the Heritage Foundation is specifically aimed at Constitution Day.

The Masthead has a detailed look at related issues, see that at the link below.

The Rich, Famous, PreFab Homes, Manufactured Housing, Hypocrisy, and You

There’s 50 days to the midterms and counting.  For those who get into the weeds, the ‘internals’ of the polling, it is a jump ball. Ignore the naysayers that were wrong 2 years ago, and could be wrong again.

The question always is, ‘Who will turn out and vote?’  Who will stay home, and let others decide their professional or economic fate for them?  “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

Epic Battle for MHVille Mainstay Looms, With “Not the Most Popular Guy” and His Rival

 

Follow the Money – Surprising, Inconvenient Truths Impact Manufactured Housing, U.S. Economy, and More

 

Midterms and Evangelicals? What’s the Latest Polling, Feedback?

 

Biblical “Talents,” Words, Ideas, Evidence, and Practical Impact on Manufactured Housing, Sunday Morning Recap, MHProNews Headlines Aug 26 to Sept 2, 2018

South Carolina’s State Association Was Pro-Active Ahead of Hurricane Florence

September 14th, 2018 Comments off

 

SouthCarolinasStateAssociationWasProActiveAheadHurricaneFlorenceManufacturedHomeProNews

The manufactured home industry’s new home shipments have been well under its last peak for over two decades. Some associations and businesses have realized that failure to step up to that challenge will only produce more of the same.

 

Hurricane season happens every year in the Atlantic and Gulf of Mexico. Thankfully, there aren’t major storms that make landfall every year, but it makes sense to prepare.

MarkDillardPhotoMHISCManufacturedHousingInstituteMHISouthCarolinaLogoDailyBusinessNewsMHProNewsManufactured Housing Institute of South Carolina’s Mark Dillard is a communications award winner.

Dillard’s communications coordinator, Janae Frazier, explained to the Daily Business News on MHProNews their strategy ahead of Hurricane Florence.

First, Frazier told MHProNews today that, “The Manufactured Housing Institute of South Carolina and all of our members are sending our thoughts and prayers to all impacted by Hurricane Florence.”

For weeks, we’ve been sending safety tips to our members and the public through emails and social media,” Frazier stated. “We have also sent a Guide to Manufactured Housing to news media outlets throughout the state and have even participated in a LIVE television interview about hurricane safety.”

ManufacturedHousingInstituteSouthCarolinaLogoWindSafetyManufacturedHomeHurricaneTornadoWindstromSafetyMHProNews

MHISC used handouts and visuals like the above to help educate media, this graphic was published on a mainstream media new site, but MHProNews added the MHISC logo as shown.

We have a team of social media ambassadors who are spreading safety tips and positive manufactured housing information all over the internet. We have also been monitoring the social media accounts of news organizations to answer questions viewers may be leaving about manufactured homes,” she said.

We are urging residents to check their data plate to see the age of their home and what wind level the home is designed for. We are also urging residents to verify that their home was properly installed by a licensed contractor. If they do not know, they can check with the SC Manufactured Housing Board,” she stated.

We need homeowners to inspect their anchor straps beneath the home. They need to ensure that they replace rusted straps and tighten loose straps. We suggest getting a professional to help out. Lastly, homeowners should evacuate their homes when local authorities tell them to do so.” Frazier shared a new video with the Daily Business News on MHProNews they produced to aid manufactured home owners in that educational and inspection process. It’s posted above.

That’s this evening’s “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

Town’s Stance Against “Mobile Homes” Caused Division, Uncertainty – MH Association Reacts, Video, Report

“Sharks!” FEMA Fighting Fake Florence News, “Thousands” of Manufactured Housing (MHU) Units Ready

72% Blue Collar Workers “Optimistic,” White Collar and More Insights from Porch/Examiner Poll Report

September 14th, 2018 Comments off


PorchWashExaminer72%BlueCollarWorkersOptomisticWhiteCollarSentimentDailyBusinessNewsMHProNews

 

The Washington Examiner recently reported on a survey commissioned by Porch on worker sentiments.

 

Porch is a free online network that links homeowners and repair, renovation. and cleaning professionals.  Their research found concerns about robotics and automation.  That’s a topic that the Daily Business News on MHProNews has reported on several times in recent years, see related reports, further below.

JobSentimentByOccupationClassificationPORCHJobsurvey2018WashExaminerDailyBusinessNewsMHProNews600

But the new survey found “That recession driven grimness hanging over the workplace has lifted and now workers of all shades are feeling good about their future,” said the Washington Examiner.

PerceptionsByWorkerClassificationPORCHJobsurvey2018WashExaminerDailyBusinessNewsMHProNews600

The polling said that 72 percent of blue collar workers and 76 percent of white collar workers are optimistic about their future.

Many workers feel they can find another job easily.  That was confirmed by the latest JOLTs report, see that further below.

SentimentByWorkerClassificationPORCHJobsurvey2018WashExaminerDailyBusinessNewsMHProNews600

The survey found that most blue-collar and white-collar workers are happy, feel respected, and like each other.

Consumer confidence, manufacturers, and business confidence have also been on the rise, as MHProNews has been tracking those trends since the election of President Donald J. Trump.

See the related reports, further below.  This is another survey that may suggest a trend counter to what political polling is indicating, and thus is important to manufactured housing investors and businesses. “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

New Records Achieved, Who Gets JOLT Credit? Surprising Insights for MHVille

“Growth,” “Fight on to Victory,” “One People, One Family, and One Glorious Nation Under God”

AI, Robots Replacing Skilled Positions More Rapidly Than Expected

 

Clayton Homes’ “Robots” – Automation’s Role in Warren Buffett’s Berkshire Hathaway’s “Durable Competitive Advantage” in Manufactured Housing

Billion Dollar Startup Modular Builder, Using Robotics, Could Soon Rival Clayton Homes’ Total Sales

Billions in American Cash Flowing Back to U.S., Repartition Yields Capital for Manufactured Housing or Other Projects

Brad Says POTUS Trump is Right: More than Facebook & Twitter, Google Threatens Democracy, Online Freedom

September 12th, 2018 Comments off

BradPascaleSaysGoogleThreatensDemocracyMoreFacebookTwitterDailyBusinessNewsMHProNews600

Few issues are more important than free speech. Your freedom personally or professionally is dependent in large part on your ability to communicate a marketing, educational, or whatever message to others. Furthermore, your ability to learn about a topic depends upon the quality and accuracy of information you are exposed to daily.

 

For these and other reasons, the Daily Business News on MHProNews has reported for years on various threats to business, individuals and those which specifically or indirectly impact manufactured housing – including various threats to free speech.

With that in mind, the following column from USA Today, which is a left-of-center publication (see graphic below), and is presented below for your thoughtful “wheat and chaff” consideration. Keep in mind that threats to free speech have at various times in U.S. and world history come from either side of the political aisle.

APUSATodayCreditSharrylAttkissonDailyBusinessNewsMHProNews

 

So, this isn’t a partisan issue, even though it does have political, economic, investment and other impacts. The column below is presented in full, but will be followed by some closing comments, and links to related resources.

Note that Parscale documented via hotlinks his various points.

 

USATodayTrumpIsRightMOreThanFacebookTwitterGoogleThreatensDemocracyOnlineFreedomDailyBusinessNewsMHProNews

Google, YouTube and other tech giants filter, suppress and even directly attack conservatives. This must stop to protect our free and open society.

BradParscaleWikipediaDailyBusinessNewsMHProNewsAmericans must be wary of powerful institutions that seek to control what we see and hear.

As the internet has become an increasingly central part of modern life, Big Tech giants such as Facebook, Twitter and Google have increasingly sought to become the gatekeepers of the internet and political discourse. Without any sort of democratic mandate, these companies have appointed themselves the arbiters of acceptable thought, discussion and searches online.

These companies’ pervasive command of the internet — and blatant desire to control how we interact with it — is a direct threat to a free society. And arguably the worst offender is Google.

Google claims to value free expression and a free and open internet, but there is overwhelming evidence that the Big Tech giant wants the internet to be free and open only to political and social ideas of which it approves.

“Google & others are suppressing voices of conservatives and hiding information and news that is good. They are controlling what we can & cannot see. This is a very serious situation-will be addressed!” President Trump tweeted last month.

Google has directly targeted Republicans 

The president is absolutely right.

During the 2016 presidential campaign, Google was accused of manipulating search results to favor Hillary Clinton’s candidacy. Also, research at Harvard University found that Google’s search rankings are not objective, and in 2017, the company was fined billions of dollars by the European Union for manipulating search results.

Google also maintains at least nine shadowy blacklists that affect what the public sees when using its search engine.

When it’s not manipulating the internet to prevent users from viewing right-wing content, Google is directly attacking that content. A report by The Daily Caller News Foundation revealed that Google’s fact-checking service “fact-checked” only conservative news websites, and that in many cases, these fact-checks were outright wrong. What does it say about the fact-checker when its fact-checking is biased and incorrect?

Sometimes, the tech giant just attacks conservatives directly. In one infamous example, a Google search result listed “Nazism” as an official ideology of the California GOP. North Carolina Sen. Trudy Wade, a Republican, was shocked to discover that the top search result for her name returned a photo labeling her as a bigot.

If something vaguely conservative and intellectually stimulating manages to get past Google’s content gatekeepers, they just remove it. YouTube, which is owned by Google, routinely demonetizes, restricts and censors conservative content. One target of YouTube was Dennis Prager’s PragerU, which had 40 of its videos restricted. Prager sued the social media video giant this year following these unfounded restrictions. YouTube has also been known for banning pro-life videos.

Google’s eager adoption of the role of censor should come as little surprise. Eric Schmidt, the executive chairman of Google’s parent company, Alphabet Inc., has a demonstrated track record of combining the role of Democrat activist with his job.

Google and YouTube shape our online reality

WikiLeaks emails revealed that Schmidt worked directly with the Clinton campaign in 2016 and was instrumental in forming “The Groundwork,” an online startup company created to help Clinton win the election. He was also seen wearing a “staff” badge at the Clinton election night party.

While President Barack Obama was in office, Google kept a cozy relationship with the White House. Google representatives attended White House meetings more than once a week during the first seven years of Obama’s presidency, and almost 250 individuals left government service to work for Google or vice versa while Obama was in office. The Obama administration may also have squashed an antitrust investigation into the company.

Of course, the problem with Google extends well beyond Eric Schmidt. As the saga of James Damore showed, the political bias at Google is institutional.

Google’s nefarious activities should concern not just conservatives and Republicans, but every American who values free speech and a truly free and open internet.

Google’s broad and pervasive role in the lives of almost every American today cannot be overstated. More than 90 percent of all online searches are conducted through Google or YouTube. The media giant’s video-sharing site has 1 billion active users a month, many of whom go there to learn and share conservative ideas only to find their quest for knowledge subverted by faceless ideologues.

Google is clearly manipulating and controlling the political narrative in favor of Democrats and the left, and silencing conservatives and Republicans. A company with such power and influence cannot simply be allowed to play the biased gatekeeper of political discourse.

Americans who believe in a truly open society and internet won’t stand for it any longer. ##

Brad Parscale is the campaign manager for Donald J. Trump for President. Follow him on Twitter: @parscale

MHProNews has taken the editorial stance that the tech giants and Berkshire Hathaway should all be broken up under anti-trust laws.  As Pascale said above, the EU fined Google billions.  But to such a giant company, fines or regulation are a mere slap on the wrist. Nothing short of breaking up of these monopolies will serve the public interest, including that of manufactured housing professionals of any, none, or all political or other beliefs.

As a disclaimer, we remind readers that this author’s column appeared on the Trump presidential campaign site in 2016, during the primaries, and remained until after the election.

12ReasonsEducatedIranianAmericanWomanSupportsDonaldTrumpPostedMastheadBlogMHProNews954x846

While the Manufactured Housing Institute (MHI) paid for two pro-Clinton speakers in the closing days before the 2016 election, the Kovach family supported Donald J. Trump’s candidacy as the best for the industry, small business, and hundreds of millions of Americans. One of those stories ended up on the president’s campaign website, and hundreds of conservative and pro-Trump websites. In hindsight, it seems that the business man turned candidate and now president is keeping his campaign promises, and the economy is thriving again. 

See related reports, linked below. That’s News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

NY Stern University’s Scott Galloway on Facebook Founder Mark Zuckerberg’s Capitol Hill Hearings

“Winners and Losers,” L2 Founder, Prof Scott Galloway on Monopolies

Does Monopoly Power Impact Workers’ Stagnant Wages? MH Industry Impact$

 

Tech’s Tumble, POTUS Trump & Antitrust Panel Discussion and Potential MH Industry Impact

Progressive “Nation” Reports on Monopolies Cites Buffett, Clayton, Others – MH Industry Impact?

Seattle Times -Federal Investigations-Berkshire Hathaway’s Clayton Homes, GuruFocus Spotlights Buffett’s Clayton’s “Unethical,” Monopolistic Moat

Warren Buffett Would be Okay With Clayton Homes Losing Money, Says Kevin Clayton – But Why?

NDAs, Warren Buffett, Richard ‘Dick’ Jennison, Manufactured Housing Institute (MHI), and MHVille

Clayton Homes and 21st Mortgage’s Manufactured Housing “Spies”

Supply, Demand, Manufactured Homes, and Land Lease Communities

September 11th, 2018 Comments off

SupplyDemandManufacturedHOmesLandLeaseCommunitiesBuyersResidentsDailyBuisnessNewsMHProNews

As you listen to this video about blueberries, think about manufactured home community sites, instead of blueberries.

 

With that understanding, this video is one way to explain to resident activist group members why a lack of new construction is one of the drivers of higher site fees.


But another factor that has to be considered by activists and there supporters is interest by home shoppers in manufactured homes themselves.

When headline grabbing activists make living in a manufactured home community sound less appealing, what that does is arguably harm the values of existing pre-HUD Code mobile homes and manufactured homes. Why? Because the demand is lower, the price will likely be lower.

As noted earlier today, these issues aren’t meant to be a put-down of well-intended followers of NMHOA, MHAction or other activist-leaders.

Rather, reports like this and the one below are meant to give a tool to those on staff who may interact with such residents.

Tim Sheahan, NMHOA President, Controversial Points of Agreement with Marty Lavin, George Allen on Communities

These provides a means to explain to those who may be well intended, but are logically being misled by the leadership of manufactured home activist residents. NMHOA and MHAction leaders are arguably harming the interests of member home owners on several levels.

Maybe that’s why those leaders don’t want to discuss or debate such issues in public?

We’ll plan reports like this on MHLivingNews, but until then, your front line staff need to get their arms around this.  We already have the related report below.

Washington Post – Protests of HUD Secretary Ben Carson, Manufactured Housing Institute, by MHAction, New York Communities for Change, CarsonWatch – An Inside Look

Because there are per sources, hundreds if not thousands in MHVille who don’t know how to explain such issues to residents and shoppers.

To learn more details, please see the related reports, linked above and below. Retailers, communities and others should make sure that your staffs are on top of these types of nuts-and-bolts issues.  “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

MH Communities, Owners, MH Independents Alert – NMHOA and MHAction Next Steps? – Part 1

 

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

Frightening! Halloween – Monday Morning Manufactured Home Marketing & Sales Meeting

September 10th, 2018 Comments off

 

FrighteningHalloweenMondayMorningManufacturedHomeMarketingSalesMeetingMHProNews

The Labor Day holiday was still on, but the displays in thousands of retail stores from coast-to-coast were already promoting Halloween. 

 

Before Halloween arrives, there will also be Thanksgiving displays in stores. 

KirklandsBrandonFLManufacturedHousingDailyBusinessNewsMHProNEws

Christmas is more than 3 months away, but there are holiday promotions underway for that grand date too. Retailers know how crucial that is, but how about in manufactured housing?

PrayBigWorrySmallTrustGodJesusGermsEverywhereChristmasDecorItemsManufacturedHousingMHProNews

There are retailers and communities that do a fine job of tying marketing to upcoming seasons and events. A well known mid-sized midwestern retailer we worked with had, for example, baseball season and related contests and promotions.  

Others arrange for various parties and events. It puts people into a festive mood. In some cases, it will put people into a buying mood. 

 

Tie-Ins and Connections

Using tie-ins and connections can be effective in marketing and sales. Savvy shoppers don’t want artificial pressures to close now. That’s what a motivated sales professional wants, the deal today, not next month or next year.

But serious home shoppers have their own deadlines and motivations.  

Some of those spoken or unspoken deadlines in a customers mind are seasonal or event related. 

HalloweenExpressBrandonFLManufacturedHousingINdustryDailyBusinessNEwsMHProNews

Every year, millions of Americans are on the move. In your market, on average, you can guesstimate that one in 7 (+/-) will be making a housing move in your market(s) THIS YEAR.  That’s a ton of opportunities.  

For some of those making a housing change, they’ll want their family moved into a new home ‘before the holidays.’  

KirklandHalloweenThanksgivingBrandonFLManufacturedHousingIndustryDailyBusinessNewsMHProNews

Like your family, the Kovach family does things together.  Tamas and Soheyla, near top right. Shopping, events, and MH inspiration for the muse are all in the mix.

You know what is and isn’t possible with your suppliers that could make that type of deadline possible on a custom order. But if someone selects a home from inventory, that Thanksgiving or Christmas in your new home is a much easier deadline to meet.

There are good reasons to – or not to – use event tie-ins to marketing. But one thing is certain. To get a different result than what you are getting now, you must do things differently than you have been. 

Often, it’s only a modest adjustment that a manufactured home retailer or land-lease community needs to make in order to profitably go from a low volume into a higher sales level.  

The higher your price-point, the more sophisticated your approach ought to be.  The higher your desired target audience, your marketing, sales, and follow though systems will need to be increasingly sophisticated.

There are certain services that we don’t provide. As we mentioned last week, we’d suggest someone else on displays and merchandising. But for those with a budget, done correctly, the right merchandising can be very profitable. 

Manufactured Home Retailers, Communities, Is Your Merchandising Nordstrom’s or Salvation Army? Monday MH Marketing, Sales Meeting

But we can help give operations of all sizes another, objective and successful set of eyes with which to evaluate your marketing, sales and satisfaction follow-ups.  

As or more important, for those willing to invest in their future success, we provide a proprietary that we provide under agreements with our clients:

  Sales Recruiting,

  Marketing,

  Sales Coaching/Training Systems unmatched in manufactured housing. 

We do so on a confidential basis. We share specific results only when we mutually agree to do so.

For those who wanted results shared, growth rates many times that of the industry’s have been achieved. 

Yes, there’s an investment. But it doesn’t so much cost, rather, when properly implemented changes occur, it pays.

For those who discipline themselves to follow a proven methodology, we truly can help you Dominate in Your Local Market. See related reports, email sign up, and contact info below.  Call or click to learn more. ##  (Manufactured housing related marketing & sales news, analysis, and commentary.)

(Third-party images and content are provided under fair use guidelines.)

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

Sign Up Today!EmailedMHProNewsHeadlineNewsDailyBusinessNews

Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates.

 

InvestInYourselfAndInYourBizManufacturedHousingIndustryDailyBusinessNewsMHProNews

Time, talent, treasure. Put your money, as we do, where your mouth is. Need professional services? Please consider calling us. Nobody does it better in MHVille, no one. Click here to learn more.

Related References:

Power & Profit$ from Factual Sales & Marketing, Monday Morning Manufactured Housing Meeting – Part 1

 

Becoming a Standout Performer, Monday Morning Sales, Marketing Meeting

 

Shanah Tovah, Happy Rosh! About Leaping Cultural Barriers, and Where the Buck Stops

September 8th, 2018 Comments off

 

 

ShanahTovahHappyRoshLeapingCulturalBarriersWheretheBuckStopsDailyBusinessNewsMHproNews

Here is important information for Rosh Hashanah 2018,” says Chabad, in their Jewish Practices module. Rosh is the Jewish new year and the date varies due to the fact that it operates based upon a lunar calendar. Manufactured housing has a number of people who are Jewish, at all levels of the industry. That includes some top, highly visible roles, as well as the rank and file.

 

Our rearing taught us that respect coupled with understanding are keys to leaping cultural or other barriers. 

Chabad continues saying, “Let’s begin with the dates:

        Rosh Hashanah begins at sunset on Sunday, September 9, 2018

        Rosh Hashanah ends at nightfall on Tuesday, September 11, 2018.

Shanah tovah” (שָׁנָה טוֹבָה) means “a good year, explains Wikipedia, which adds “or “shana tova u’metukah” (שָׁנָה טוֹבָה וּמְתוּקָה) meaning “a good and sweet year.

So to our Jewish friends, colleagues, and fellow citizens – Shanah Tovah, a sweet new year and a happy Rosh Hashanah!

RoshHashanahJewishNewYearHolidayDailyBUisnessNews

A shofar horn and symbols of sweetness, used during a Rosh celebration.

 

Programming Notes, Game On, Thank You, Family, and Where the Buck Stops

There will be a special feature planned for MHLivingNews this weekend, on connections between prior presidents, mobile homes, and the emergence of modern manufactured homes. It should be good reading for industry pros, for reasons you will soon understand. 

There will also be an upcoming feature on MHProNews that we’ll tentatively call ‘Game On’ for now. It’s subject to evolutionary events, but as planned includes a look at Performance, Accountability, and resident organizations such as the DMHOA, NMHOA, and MHAction.  ICYMI, see the recent Daily Business News item, below.

MH Communities, Owners, MH Independents Alert – NMHOA and MHAction Next Steps? – Part 1

Game on!” will be important for the entire industry, but particularly so for the huge land lease communities sector of manufactured housing.

 

Thank You

During special events or long holiday weekends, such as last Labor Day weekend, you expect traffic to dip on a specialized website focused on manufactured housing (MH] industry and professionals. As we’ve noted several times before, this website is one of the largest in the industry, and is without question the largest and most popular trade media site for MH industry professionals, investors, advocates and other pros.  

Just a bit of tech talk for a few moments. Our platform has several cPanels – or back-end control panels – and more URLs than I care to recall. Checking them all for traffic counts takes time, and frankly isn’t absolutely necessary, but it is prudent to at least have a sense of how many are reading what topics.  

Keep in mind, MHI claims there are only 40,000 people working in the Manufactured Housing (MH) industry in March of 2018. 

With that 40,000 in mind, using data from only one URL – admittedly the original one, so larger than many others – we had last Labor Day on single cPanel 6006 visitors on the slowest day, ranging to north of 7700 on the busiest day. In what Nathan Smith of SSK Communities called a “boutique industry,” and an avoidably small business today, that’s an amazing total that no one else focused on professional readers could match in MHVille.  

40,000 people working in MHVille presumably includes those who sling nail guns in factories, transport and install, homes, do grounds-keeping, maintenance work, etc. So 6006 (remember – that’s plus the other cPanel totals!) visitors would mean that most owners, managers, executives, and other professionals visited the site, even on the slowest day of a long holiday weekend.

We Thank You, one and all, for being faithful readers. Its humbling and we take the responsibilities seriously, by seeking and providing facts, evidence, and common sense analysis. Of course, we thank our clients and sponsors, who make it possible. 

Keep in mind, this is a family business here. My wife Soheyla does several different things, much of which I never have to touch. Our son, as thousands of you know first hand, attends trade shows and other traveling events with us. We try to keep it educational, but still age appropriate for our son Tamas, such as handing out business cards.

Soheyla, Tamas L. A. "Tony" Kovach family

Soheyla Kovach, with her son Tamas and husband L. A. “Tony” Kovach, photo by 83 Degrees, see the featured profile they did, at this link here.

Then there’s moi. While Soheyla is involved daily, these eyes of mine touch the screen – and at times the keyboard too – on any article you’ve seen in the past year, and virtually every other article too. Soheyla and I share consultancy and other client focused duties. Beyond the tech, on much of the content side, the “Buck Stops Here” with me. 

When someone has praise, it’s shared, and appreciated. Again, thank you.  If there’s a bone to pick, let’s do old school, and please talk to or address me. 

 

Leaping Cultural Barriers 

At a private dinner with an author and her equally professional husband in a Houston, TX metro home some 14 years ago, the lady looked at Soheyla and then looked at me, saying “Tony, you have an amazing ability to leap cultural barriers.” If so, my parents get a bunch of the credit, and God gets the glory for anything good.  

We were raised to respect people of all backgrounds.

 

BettertoLightOneCandleThanCurseTheDarknessChristopherSocietyDailyBusinessNewsMHProNews

There are various attributions to this motto, including Confucius or Eleanor Roosevelt.  But my first encounter with the maxim was as the motto of the Christopher Society. Light is a fine disinfectant. Only light can cast out the darkness.

My inlaws, friends, and circle includes Muslims, Buddhists, scads of various flavors of Christians, Mormons, JWs, agnostics, atheists, and others. Happily, I honestly can’t say that I know any satanists.  

We know people of a wide range of racial, educational, professional and other diversity group backgrounds.

But as we approach the Jewish new year, we wanted to take a moment, and tip the hat to that segment of America which is served by manufactured home industry professionals of Jewish background. L’shanah tovah tikateiv v’tichateimu, have a sweet, happy year, or just Happy Rosh! ##  (News, analysis, and commentary.)

(Third-party images and content are provided under fair use guidelines.)

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach – publisher and industry consultant, MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above. 


http://www.linkedin.com/in/latonykovach

Sign Up Today!

Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates.

 

 

Related References:

Biblical “Talents,” Words, Ideas, Evidence, and Practical Impact on Manufactured Housing, Sunday Morning Recap, MHProNews Headlines Aug 26 to Sept 2, 2018

“How Dare You…!” ELS’ Howard Walker Blast at MH Industry Professional

2018’s Hardest-Working States in America, How Does Your State Rank?

September 3rd, 2018 Comments off

2018HardestWorkingStatesAmericaHowDoesYourStateRankPxWalletHubDailyBusinessNewsMHProNews

Labor Day is as good a time as any to see how the fifty states rank in terms of which state workers are said to be harder workers, or less so.

 

The source of the data is Wallet Hub.  Here are some of the main metrics they used to determine their ranking.

WalletHubTopHardWorkingStatesMetricsfor50StatesRanking2018DailyBusinessNewsMHproNews

Using those metrics above, here are the 50 states ranking, per Wallet Hub, from hardest working at the top, to the least hard working at the bottom.

WalletHubsTopHardWorkStates50StatesRankedChartByWorkerHoursMetrics

Wallet Hub also says, “Americans are hard workers, putting in an average of 1,783 hours per year, according to the World Economic Forum. That’s about 300 hours per year more than Germans work, but about 450 less than Mexicans do.

Even when given the chance to not work as hard, many Americans won’t. In fact, 52% of Americans didn’t use all of their available vacation days in 2017. However, while it may seem as if workers are happily pursuing the American Dream, many individuals’ reasons for working hard may not be so pleasant. Some fear that if they take time off they will look less dedicated to the job than other employees, risking a layoff. Others worry about falling behind on their work or worry that the normal workflow will not be able to function without them.”

The Daily Business News on MHProNews suggests is not endorsing the study or methodology.  Our team knows professionals in some supposedly low-ranking states that are hard workers by anyone’s definition. But this report is worth spotlighting, because it is one that mainstream media is touting once again this year.  WalletHub is a personal finance website.

June2018ManufacturedHousingProductionDataDailyBusinessNewsHUD-IBTS-MHProNews-277x768

MHProNews suggests you compare the Wallet Hub chart with the top states in manufactured housing production, as a more industry-focused reference.

Top10ManufacturedHousingshipments2018CummulativeManufacturedHousingAssocRegulatoryReformMHARRTXLAFLALNCMSCAKYMITN-DailyBusinessNewsMHProNews

As Labor Day winds down, it’s worth mentioning that Bloomberg reports more Americans are eating steak this year for the holiday. It’s one of several signs that the economy and wallets for millions have improved in the 19 months since President Donald J. Trump was sworn into office, with a pro-worker, pro-business agenda.  That’s “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

Follow the Money – Surprising, Inconvenient Truths Impact Manufactured Housing, U.S. Economy, and More

Professional, Investor Alert “Brace Yourself, This is How Much America’s 1 Percent Has Saved”

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

Latest Consumer Confidence Report and Housing Demand

August 31st, 2018 Comments off
Aug2018LatestConsumerConfidenceBoardHousingDemandDailyBusinessNewsMHProNews

Graphic layout, design by MHProNews.

The Conference Board Consumer Confidence Index® increased in August, following a modest increase in July. The Index now stands at 133.4 (1985=100), up from 127.9 in July. The Present Situation Index improved from 166.1 to 172.2, while the Expectations Index increased from 102.4 last month to 107.6 this month,” per the Conference Board in a statement to the Daily Business News on MHProNews.

 

Consumer confidence increased to its highest level since October 2000 (Index, 135.8), following a modest improvement in July,” said Lynn Franco.  Franco is the Director of Economic Indicators at The Conference Board. “Consumers’ assessment of current business and labor market conditions improved further. Expectations, which had declined in June and July, bounced back in August and continue to suggest solid economic growth for the remainder of 2018. Overall, these historically high confidence levels should continue to support healthy consumer spending in the near-term.”

 

Should Support Housing Demand

Many consumers said they planned to buy a house or other big-ticket items in the months ahead,” said Reuters about the report.

ManufacturedHousingAssocRegulatoryReformJOINMHARRbani-200x200

Click here or the above to learn more, which is not connected to this report.

Consumers’ sense of current conditions improved further in August to the best levels of any presidential administration in this century.

  • Those stating business conditions are “good” increased from 38.1 percent to 40.3 percent,
  • while those saying business conditions are “bad” declined from 10.3 percent to 9.1 percent.

Consumers’ assessment of the labor market was also more favorable.

  • Those claiming jobs are “plentiful” was virtually unchanged at 42.7 percent,
  • while those claiming jobs are “hard to get” declined from 14.8 percent to 12.7 percent.

Consumers’ optimism about the short-term outlook also rebounded in August.

  • The percentage of consumers anticipating business conditions will improve over the next six months increased from 22.9 percent to 24.3 percent,
  • but those expecting business conditions will worsen marginally rose, from 10.3 percent to 10.5 percent.
  • Regarding their short-term income prospects, the percentage of consumers expecting an improvement rose from 20.4 percent to 25.5 percent,
  • while the proportion expecting a decrease declined, from 9.4 percent to 7.0 percent.
SubmitNewsTipsManufacturedHomeProNewsMHProNewsLogoDailyBusinessNews

Submit confidential or on-the-record news tips, or comments at this linked email mailto:iReportMHNewsTips@mhmsm.com

Source: August 2018 Consumer Confidence Survey®.

The data is similar to other reports previously cited by the Daily Business News, and should continue to foster confidence on the part of businesses planning their inventory and investments.  “We Provide, You Decide.” © ##(News, analysis, and commentary.)

(Third party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

Atlanta Fed’s GDPNow Projects Growth Ahead in Q3 – Includes Positive MH Signal

Rising Prices and Rates Cool Housing Sales, MH Industry Pro Sounds Off, New Data & Video

 

Court Ruling for HUD on Amending Affirmatively Furthering Fair Housing (AFFH) Opens Door for More HomeSites for Manufactured Housing

Clayton’s Surprising Result – Sunday Morning Weekly Recap, MH Headline Reports and News in Review Aug 19 to Aug 26, 2018