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Sunday Morning Weekly Recap Manufactured Housing Industry News July 23rd to July 30th, 2017

July 30th, 2017 Comments off

MHProNewsHomePage610.2017IpadManufacturedHousingIndustryReportsRecapResearchData6182017Our theme for this month: July Justice 2017 – MH Billionaires, Millionaires, and You  Our featured articles will be available on the MHProNews.com home page. Our May theme will be available mid-week this week.

 To see the line-up of over 2-dozen featured articles for this month, along with the headline commentary, please click the link above.

Manufactured, modular and prefabricated home professionals know that how a home got to its location should not define a person or their dwelling.

What the Daily Business News spotlights day-by-day are the tragedies, triumphs and struggles for acceptance of the obvious solution for millions for the growing affordable housing crisis in the U.S. and beyond.

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When you read the lineup for the month found on the home page, you can reflect on another motto as you chart your own professional path ahead: “We Provide, You Decide.”  ©

 

What’s New On MHLivingNews

Rising Renters Nation, Pew Research, Overlooked Affordable Home Ownership Solution, plus Infotainment Videos
Separating Fact, Fiction and Using Correct Factory-Built Home Terminology


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What’s New On MHProNews

July 28th, 2017

 

July 27th, 2017

 

July 26th, 2017

 

July 25th, 2017

 

July 24th, 2017

July 23rd, 2017

 

Sunday Morning Weekly Recap Manufactured Housing Industry News June 18 to June 25, 2017

June 25th, 2017 Comments off

The New June 2017 articles on the MHProNews.com home page are live, with the full line up on display at this link here.

If you’ve been super busy, traveling, have been on vacation, or are new to the Daily Business News  on MHProNews, welcome to our weekly recap of the Manufactured Housing Industry’s News, Tips and Views that Pros Can Use.” ©

 

 

Let’s start with what’s New on MHLivingNews.com

At Death, What do You do with a Mobile or Manufactured Home?

Highlights of What’s New on MHProNews.com and the Daily Business News

 

 

 

 

Saturday, June 24, 2017

 

 

 

Rendering of unrelated modular home in San Bernardino, for illustration purposes, Credit: Express Modular

City Expanding Affordable Housing

 Friday, June 23, 2017

The Homeless are Finding Benefactors in Many Cities

Skyline Investor Move$ Spotlight; Other MH Stocks, Broader Markets Mixed

 

 

Senior Staff Shakeup at the Manufactured Housing Institute (MHI)?

LoisStarkeyFormerlyVPManufacturedHousingInstituteRichardADickJennisonPresidentCEOMHIDailyBusinessNewsManufacturedHomeIndustryReportsResearchDataMHProNews

Are Americans Hunting for the Single Sectional Manufactured Home Alternative?

Competitive Enterprise Institute Grades Trump on Energy, Domestic Policies

 Thursday, June 22, 2017

 

Huge Loss to Affordable Housing Stock May Be in Offing

Residents of Green Tree Estates, l-r, Roz Bailey, Annabelle Bentley, Dianna Weys, Credit: Amy Reid-Surrey Now Leader

Investor$ Big Move$ – LPX Spotlight; Tricon, LCI lead, NOB, SKY Bleed

Free Resource for Retailers, Communities, Your Customers and Residents

Jana Kasperkevic, Tiny Houses, Manufactured Homes & Financing

USDA Celebrating National Home Ownership Month

 Wednesday, June 21, 2017

 

Fearful Residents Ask, “Are There Murderers Living Here?”

Modular Housing Scandal? HUD Investigating, Senator McCain Blasts, Wants Reforms

Insider Trades, UMH – Carlyle Surges, Skyline Slips

‘CFPB Rectal Exam,’ Congressman Stresses Need for Credit & Financial Reform, Manufactured Home Pros React

 

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Is this MH Community Owner, Plus Thousands of Others, Unwittingly Waiving Rights Under Federal Law?

Tuesday, June 20, 2017

 

Summit Homes, Clayton Subsidiary, Donates to St Jude’s, Skyline JUMP$

Datacomp Releases Another JLT Manufactured Home Community – June 2017 Rent, Occupancy Reports, for Seven Markets

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Posh, Massive New Manufactured Home Community Being Developed

War Talk Worries? How Is It Impacting Markets?

National Home Ownership Month, MSU Tornado Researcher-Mark Skidmore-Touts Manufactured Homes as “Great” Option

 

Monday June 19, 2017

SamZellEquityLifestylePropertiesChairmanRegulationsHarmSmallerBusinessResultConsolidationMHProNewsELS’ Sam Zell – Compliance Costs Destroys Smaller Businesses = Consolidation

Why Cavco Bought Lexington Homes, per Joe Stegmayer – CG, AMG, MHCV Up

Consolidation? Not just Manufactured Housing, Look at Banking – Similar Causes?

Starting Today, it’s Prosperity Now, CFED’s Rebranding

Michael Geller, Making a Home for Manufactured Housing, a Vision for America

 

Sunday Morning Weekly Recap Manufactured Housing Industry News June 11 to June 18, 2017

 

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

Submitted by Matthew J. Silver to Daily Business News on MHProNews

Are Americans Hunting for the Single Sectional Manufactured Home Alternative?

June 23rd, 2017 Comments off

Backcountry Containers, Credit: Curbed

The hands down king of affordable permanent housing in the U. S. is single section (a.k.a. ‘single wide’) manufactured homes. On a cost per square foot basis, they are hard to beat, as U.S. Census Bureau – and other research from sources such as Zillow, or the National Association of Home Builders (NAHB) – demonstrates.

But the media interest—love affair?—with tiny houses and prefabs, such as the container housing highlighted in this report, makes it clear that manufactured home professionals have an opportunity in disguise to connect with a new wave of different kind of factory-built housing interest.

That opportunity – if unrealized – is also a threat to the HUD Code industry, say some industry experts.

Container Housing Overview

Metal shipping containers are made so inexpensively in China to send goods to foreign markets that it is not worthwhile to return them for the next shipment.  That results in those metal boxes lining U. S. and other docks by the thousands.

With the current emphasis on recycling and re-purposing existing resources, a number of enterprising folks are converting them into tiny houses—some as getaways, others as permanent housing.

Termed by Curbed as “an eco-friendly alternative to traditional building materials,” several companies can deliver them within ten weeks. There are also Do It Yourself (DIY) plans for those handy with a torch and ball-peen hammer, but converting a steel box into a home can be rather arduous.

BallPeenHammerHomeDepotPostedDailyBusinessNewsMHProNews295

Ball-Peen Hammer.

Containers typically come in two sizes—8 ft X 20 ft or 8ft X 40 ft. The smaller one yields a nominal living space of 160 square feet, the larger one comes in at about 320 square feet.

Houston-based Backcountry Containers offers a 40 foot model that sleeps up to five people for a dollar shy of $45k for the starting price—about $144 per square foot. The 20 foot container model, 160 square feet, starts at $33,000, or $206 a square foot.

All offer their hip, signature, rooftop deck (see featured image above).

(Honomobo containers, Credit: Curbed)

Alberta-based Honomobo offers several different models beginning with the HO2 studio home which at 362 square feet offers an open living area with a kitchen, separate bathroom, a nook for a bed and work area, and large window on one side that brings in natural light.

At $76,646 it rounds off to just under $212 per square foot. All their homes are built to local building codes and rest on permanent foundations.

Honomobo’s two-story, 1,408 square foot model offers the top floor solely for the master suite with walk-in closet, tub, shower, private toilet and den, with an additional bedroom on the first level. It comes in at a little over $190 per square foot.

(Zulu Queen by Rhino Cubed, Credit: Curbed)

Named after a ski run at Telluride, Colorado, the 160 square foot Zulu Queen from Boulder, CO-based Rhino Cubed features a full kitchen and offers an artistic, rustic flair with a 1250-watt solar generator. At $48,400 it comes in at $302.50 per square foot.

The finish-it-yourself model, the NakedTainer, their least expensive is 160 square feet for $33,600, or $210 per square foot. Their largest model is 640 square feet, for $149,000, about $233 per square foot. All models are built to the International Residential Code.

The View from MHVille

As MHLivingNews and MHProNews publisher and industry consultant, L. A.”Tony” Kovach, reminds manufactured housing professionals that these numbers should shake loose the cobweb thinking that being content with the current level of sales of MH is just all right. It’s not.  See that popular post, linked here.

LATonyKovach-Louisville-2015-mhpronews-com-275x156There are arguably few industries that are better poised for potentially explosive growth than manufactured housing. America, indeed much of the world, needs affordable quality homes. Factory home-building provides that option,” he says.

MH sales have fallen from the heady days of the late 1990s, hitting bottom with the housing downturn in 2008, but have risen steadily since 2009 to just over 81,100 new HUD Code homes in 2016. This is where HUD’s Secretary Dr. Ben Carson’s point about home ownership leading  to wealth building makes sense. Don’t manufactured homes make more sense than tiny container housing, in many if not most applications?

More Containers, and Comparisons 

Custom Container Living of Archie, Missouri offers generous options for the interior and exterior, as well as raising the roof above the standard eight feet to 9.5 feet for the 40 foot long models. The basic backyard bedroom 20 foot model sells for $25,900, about $157 per square foot; one of the 40-foot models with 312 square foot, including a generous third of it as a porch, sells for $47,900, a shade over $153 per square foot.

Montainer Homes from Missoula, Montana bills itself as providing backyard homes (local municipalities permitting) with prices that include site prep, foundation, utilities, delivery and installation, all of which adds about 20-30 percent to the price. Their two module model begins at $85,000 for 320 square feet, about $265 a square foot, but totally custom made to order from stem to stern. The single module model starts at $45,000 for 160 square feet, or about $281 a square foot.

U.S. Census Bureau Manufactured Home Statistics

The average sales price of a single sectional manufactured home as of Dec. 2016, according to the Census Bureau, was $49,900. A 14×70 foot single section manufactured home is about 924 square feet – which is a typical model, although the 16 X 80 is a more popular size.  Those homes are made to stringent standards under the Department of Housing and Urban Development (HUD) Code for manufactured homes, which turned 41 earlier this month. Using the smaller 14×70 size to be conservative, that works out to be some $54.00 per square foot.

By contrast, while many container units are made to the IRC or other code, it’s not always clear to what standard, if any, shipping container homes are constructed.  And perhaps more important, which is more appealing, home like and livable?

MostMenNeverConsideredWhatHouseIsActuallyThoughHeedlesslyPoorAllTheirLivesBecauseTheyThinkMustHaveTheirNeighborsHaveThoreau-MHLivingNews-c2016

Interior and exterior views of single sectional, multi-sectional and even multi-level HUD Code manufactured homes.

The cost of a HUD Code single sectional amounts to some 60% less than the least expensive container home described above.  That typical single sectional is four times less than the most expensive container home profiled.

While it may make environmental sense to use that discarded container, when compared to manufactured homes, it may lead someone to ask, “Where is the beef?” Perhaps it’s hiding under that pet rock, or beneath the Cabbage Patch doll. ## (News, analysis.)

(A recent MHProNews story, linked here, also discusses the Tiny Homes.)

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

Submitted by Matthew J. Silver to Daily Business News on MHProNews.

USDA Celebrating National Home Ownership Month

June 22nd, 2017 Comments off
USDANationalHomeOwnershipMonth

Collage credit, MHProNews.

In response to President Donald J. Trump’s call to proclaim June National Home Ownership month, USDA’s Acting Deputy Undersecretary for Rural Development Roger Glendenning said he celebrates the vital contribution homeowners have made to communities across rural America.

Owning a home provides rural residents a secure environment where they can raise families, and it helps invigorate local rural economies that are vital to the long-term security and well-being of our nation,” Glendenning said.

Homeownership fortifies communities, creates jobs and strengthens the local businesses that support our towns.”

As industry professionals who read the Daily Business News or MHLivingNews know, USDA guaranteed loans offer as low as a zero down payment program to acquire a new manufactured home.

USDA provides mortgage loan guarantees through partnerships with private-sector lenders to help low- to moderate-income rural homebuyers. The Saint Louis American reported that in 2016 alone, USDA worked with nearly 1,500 lenders to help 116,000 rural individuals and families buy homes.

Over time, the USDA has helped more than 4.1 million rural residents buy homes since the National Housing Act was passed 68 years ago.

For another industry focused report on National Home Ownership Month, please click here. ##

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Happy 41st Birthday, HUD Code Manufactured Homes

June 15th, 2017 Comments off

HappyFrstBirthdayManufacturedHousingMHProNews41 years ago, today, manufactured housing was “born.” The conception for what become federally regulated HUD Code manufactured homes was the media crisis that occurred regarding some “shoddy” mobile homes in the late 1960s and early 1970s.

Flashback to Flash Forward…

While many mobile home builders in those pre-HUD Code days took the long view and built to reasonable construction and safety standards – such as the ANSI standards available then – other producers were less diligent about quality and customer satisfaction. 60 Minutes and others in media profiled consumer complaints.

Regrettably, as can happen, the good got lumped in with the bad.

The media and public ‘hue and cry’ led a coalition of builders to push for federally preemptive standards. Those were passed by Congress in 1974. Those standards took effect on June 15, 1976, the day when the first official manufactured homes were produced.

So as all industry professionals ought to know, mobile homes and manufactured homes are not the same thing.  Important safety, quality, energy and durability features were all “born” with the HUD Code for manufactured housing.

FactoryHousingEvolution101TrailerHouseMobileHomeManufacturedHome

The popularity of mobile homes rose rapidly in the post World War II period. The first big drop came during the time that the HUD Code for manufactured housing was passed and went into effect. Chart above credit, Calculated Risk.

Why It Matters

As Steve Duke with the Louisiana Manufactured Housing Association (LMHA) told MHLivingNews, “The terminology matters because the terminology determines the construction standards a home was built to.”

Terminology and its meaning with respect to pre-Code, post-HUD Code for manufactured home standards is precisely the hinge that creates headache issues for researchers, public officials and home buyers.

While many in the industry focus on the SEO value of ‘mobile homes,’ which doesn’t have to be ignored, they may fail to see that ‘mobile homes’ and ‘trailer houses’ have such a distaste with the bulk of the public, that it has tainted the manufactured home industry.

That in turn is one of several factors that have depressed manufactured home sales, as MHProNews and our sister site, MHLivingNews, have carefully documented over the years.

MostMenAppearNeverToHaveConsideredWhatAHouseIs-NeedlessPoorAsResult-HenryDavidThoreau-PhotoCredits-ManufacturedHomeLivingNews-com-

Most Men Appear Never to Have Considered What a House is…Henry David Thoreau, MHLivingNews.

Real World Examples of How the Public Views ‘Mobile Homes’

Do not buy a manufactured home, if this was a real tornado, this house would (be) gone in 60 seconds or less. wow! the things people do to make a dime. geez!” – Robert Delacerda, said in a post on YouTube.

Replying to a comment by ‘Root Beer,’ Delacerda elaborated by saying, “well said sir, mobile homes are weak and made of cheap materials. a tornado of f-0 [sic] would destroy this shack in a vlink [sic] of a eye. funny video though.”

Duane Dean posted, “We live in a newer (1993) single wide mobile home and its anchored. The work I have done myself on this place just make me quiver to think anyone would ever stay in one during any tornado.”

There have been pro-MH comments on the video too; one example of common sense was from a man who said he’s a Joplin firefighter.

Aegeus Max, said, “as a Joplin firefighter that worked the debris I can tell you that it is not safe anywhere in a tornado except underground. The neighborhood I worked was an upscale all with basements…”

It will take repeated efforts to clear up the confusion.  Even having read Max’s statement, James Dennis replied,But still, if I live in a M home or a mobile home and I see a tornado I’m getting in the car and driving to a shelter or getting out of the path of the tornado.”

When we look at the low conversion ratios of those shopping for modern manufactured home vs. those that actually buy, industry professionals have said to this writer for years that fear of tornadoes is one of the biggest issues.

This is why the research and videos MHLivingNews and MHProNews have done – in conjunction with industry professionals, sponsors and supporters – on this issue are useful and important. Those selling to actual home shoppers have told us that when they show someone “on the fence” that has expressed fears about windstorm one of our videos, it has often caused the skeptics to buy.

CommentsPublicTornadoStormsMobileManufacturedHomeVideoYouTubePostedDailyBusinessnewsMHProNews

Engaging the public who are actually commenting on topics like mobile and manufactured homes has tremendous value, so long as the engagement is sustained, not just a one time thing.

Chris Noah, who identified himself as a manufactured home (MH) owner, and on the same YouTube video as the others quoted above, posted this: “we have had straight line storms with winds in access of 80mph, we also on a hill with no wind breaks, and no problems here…”

MH owner Noah found encouragement from that early video, and he also stood up to those who were belittling their lack of understanding about manufactured homes, with his own experiences.

We have, through debates and discussions, turned some nay-sayers into silence, actual or potential believers. But in the absence of engaging and changing minds, there are comments like this one this week:

ArmyGuy63Bravo1 said, “im gonna open the “tornado magnet trailer park” soon with free rent for 3 months.” (Typos in the original).

Do we wonder why zoning officials have a problem with the public pushing back on new development, expansions or placement of manufactured homes in their jurisdictions?

Only education – repeated, on-going education – can change those kinds of patterns of false impressions.  One press release one time isn’t enough.

A new video was posted on YouTube that updated the one Noah and the others have seen. This new video posted on YouTube is shown below.

Anniversaries for the ‘birthday’ of the HUD Code for manufactured homes are useful times to engage in such education.

People Want Facts, Not Hype and Claims

This goes to a point raised by community partner Tom Fath in his video interview.  Fath says that home owners want to be part of the solution for misunderstandings about the industry.  That’s the value Fath says that MHLivingNews provides to residents and homeowners. They have happier, better informed residents as a result.

Those residents – along with those videos they can point shoppers to – are in turn causing more people to buy.

Their sales have skyrocketed as a result.  Or as Deer Valley Homebuilders James McGee and Chet Murphree said in an previous video interview, “Tony, we know that it’s all about education…thank you for leading the charge for that…”

That’s a key point of doing videos and stories; to help doubters see the reality vs. the overhyped fears.  But there is more of it needed.  This is why the engagement with MSU researchers we did with MHARR is so important to the industry. See the summary of that debate, linked here.

MarkSkidmoreMichiganStateUniversityMSUTornadoClimateMobileHomesCorrectingRecordManufacuredIndustryResearchDataReprotsMHProNews

To see the fuller context for the on-the-record disucssion with Mark Skidmore and his colleagues at MSU, click here or the image above.

Researchers all-too-often don’t know the factual difference between mobile homes and manufactured homes.  That’s how poor a job overall the industry has done with getting out the facts about Ron Thomas Sr.’s reference to manufactured housing as a “phenomenon,” but one that is misunderstood by many public officials, lenders, and millions of others.

About the 41st Birthday of Manufactured Homes

The establishment of the HUD Code was — and is — an important milestone for both the industry and consumers.  The industry itself sought out federal regulation under a preemptive, performance-based, uniform code of federal standards that balances the key factors of safety and cost, along with uniform enforcement within a federal-state partnership,” said Mark Weiss, President and CEO of the Manufactured Housing Association for Regulatory Reform (MHARR).

This type of federal regulation — so long as it is reasonable — allows the industry to pass-along the efficiencies of factory-construction to home buyers, in the form of unparalleled affordability and quality,” Weiss said.

He elaborated by saying that “today’s manufactured homes have achieved the level of quality, durability, and safety that Congress envisioned when it passed the National Manufactured Housing Construction and Safety Standards Act of 1974.” But he also said that for the industry to reach its potential, a shakeup of the HUD Program was needed by the Trump Administration. His full comments are linked here.

The Bottom Line

Industry business leaders and management professionals must be personally informed, and they in turn must engage their own teams in the best understanding of the need for and value of manufactured homes.

Professionals in turn must educate those that they encounter.  This has to be a local market level effort.  Tom Fath and his family, along with others, have proven that this is not only doable, its profitable ## (News, Analysis, Commentary).

(Editor’s Note: To see our 40th anniversary article – made for the public in mind – click here.)

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

l_a_tony_kovach__mhlivingnews__credit

L. A. “Tony’ Kovach.

By L. A. “Tony” Kovach.

Are Mobile Home Fires Burning the Manufactured Housing Industry?

May 10th, 2017 Comments off
AreMobileHomeFiresBurningtheIndustrycreditKatzFinancial-postedtothedailybusinessnewsmhpronewsmhlivingnews

Passing the torches image credit, Katz Financial. Text graphic, by RC Williams/Daily Business News.

The battle between the office of Ohio Governor John Kasich and the Ohio Manufactured Homes Association (OMHA) over the Ohio Manufactured Housing Commission (OMHC), shined a bright light on a large, ongoing challenge related to the industry and terminology.

When you type “mobile home fires” into Google, you get over 3 million entries, perhaps spanning the life of the internet. These include studies on causation, injuries, deaths, dollars, etc. — not just the fires alone.

Those millions of stories provide one of the striking reasons why the public impression about ‘mobile homes’ is so poor.  Years of media accounts about mobile homes burning are seared into the public’s minds.

Over3MillionHitsonMobileHomeFiresGoogleSearchPostedDailyBusinessNewsMHProNews

On 5.10.2017 at 2:11 ET, there were over 3 Million ‘hits‘ on Mobile Home Fires in this Google Search. Posted on the Daily Busines News, MHProNews.com.

Conflating fire risks in pre-HUD Code mobile homes with manufactured homes

marty-lavin-jd-manufacturedhomefinanceexpert-DailyBusinessNews-mhpronews

Marty Lavin, JD.

are one of several possible examples of what Marty Lavin, JD –  industry communities, retail and finance veteran calls “the other industry image campaign.”

That negative stereotypes mainstream media “campaign” is waged by locals – who for whatever reasons – fail to report information accurately.

That in turn naturally spills over into the public’s impression of manufactured homes.

While the public is clamoring for affordable housing – and the need is in the tens of billions annually – it seems that fears about fires are among the reasons they don’t turn to manufactured homes more often as their solution.

LindseyBostick-SunshineHomesManufacturedHousingIndustryDailyBusinessNewsMHProNewsAs a result, a recent Zillow report indicates that only about 8% of shoppers are ‘considering’ a mobile or manufactured home, and only about half of those end up purchasing.  Yet, as Credit Human’s Barry Noffsinger – or millenial and manufactured home owner, Lindsey Bostick of Sunshine Homes – have told MHProNews, the description of what people are looking for fits well with what today’s manufactured homes offers.

The challenge is, that millions seeking housing just don’t consider it.  Per Zillow’s survey, half that do, buy.

Fire-Heated Questions

OldHouseOnFireCreditYouTube-postedDailyBusinessNewsMHProNews

Every year, there are older conventional housing units that burn. Does that cause an outcry against conventional building? No. Similarly, when older mobile homes burn, it should not impact the image of modern manufactured homes. Sadly, though,
it does. Image credit: YouTube still.

The “burning question” is how many of these fires occurred in pre-HUD Code homes, and how many in manufactured homes?

Surprisingly, the exact answer is not known. But the reason that it’s unknown is sadly clear.

Many if not most news reports do not distinguish between mobile and manufactured homes. The absence of that distinction – and poor use of terminology in other stories – thus feeds into a myth that continues to plague the contemporary manufactured housing industry.

That in turn leads millions to incorrectly believe that all factory-built homes have the same old (high) risk of fire that mobile homes built 40 years ago did.

The Daily Business News has periodically pointed out the facts versus myths surrounding manufactured homes and fires, noting that homes built under post-1976 federal regulations have a somewhat lower fire rates than a traditional, site-built house.

TerminologyMattersBecausetheTerminologyDescribestheConstructionStandardsHomeBuiltToSteveDukeLMHAaMHLivingNewsMHProNewsBiggerPocketsSunshineHomesRedBayAL

The terminology matters because the terminology determines the construction standards a home was built to,” said Steve Duke, LMHA.

An Example of The Impact on the MH Industry

As noted, Ohio is an example where poor information created industry challenges, because the opposition claims run counter to the facts.

The Ohio Fire Chief’s Association’s letter to lawmakers in March supported a provision in the state budget to kill the Ohio Manufactured Home Commission (OMHC), proposing to roll its functions into the Ohio Department of Commerce.

The Daily Business News covered the response from the commission in a story, linked here.

30 people died in 1,208 manufactured home fires between 2012 and 2016,” said the letter from the fire chief’s association.

Ohioans are 4.2 times more likely to die in a manufactured home that caught fire than one- or two-family home.”

AreMobileHomeFiresBurningtheIndustrycreditNFPA2-postedtothedailybusinessnewsmhpronewsmhlivingnews

Manufactured homes are far safer than mobile homes, per the NFPA. To see the report, click the graphic above for the story and attached documents, available as a download.

But that statement by the fire chief’s association was inaccurate, as a National Fire Protection Association (NFPA) study reflected.

The NFPA also carefully noted the proper and improper use of nomenclature, see that graphic below.

http://www.mhmarketingsalesmanagement.com/blogs/daily-business-news/big-win-for-omhaomhc-in-house-senate-vote-next/

Publisher and consultant Tony Kovach stresses that facts like the above must become second nature for industry professionals to know, link to and otherwise share. “It’s the industry that has the motivation to educate the public on the realities vs. the old facts or myths,” says Kovach. “The rewards and profits are going to those who take part in those educational efforts, and who make a difference in their own marketsThat educational effort benefits home owners too.  Manufactured home owners could enjoy faster resale and higher resale values.  Home buyers, renters, job creation…virtually everyone in the mix can benefit by dispelling the myths and dated relaties.”

Ohio Manufactured Home Association (OMHA) Executive Director Tim Williams and Association of Manufactured Home Residents in Ohio (AMHRO) President Frank Pojman joined forces to point out the facts to their legislators.

That “teaming up” is critical, because arguably home owners’ property values are negatively impacted by the impression that manufactured homes burn and kill, a mistaken notion spread by problematic media reports.

The administration is spreading false information and misleading information because the commission is pushing back against Kasich’s proposal,” said Williams.

The OMHC also conducts inspections of all new and previously owned manufactured home installations, resulting in less than 10 complaints in the last three years.

By comparison, 23,000 home installations have occurred in the last decade, and prior to the Commission’s existence 500-800 improper home installation complaints occurred annually.

UPDATEOMHAFiresBackinMHCommissionBattlecreditOfficialPhotosOMHAOMHCEPADigitalImagingReporter-postedtothedailybusinessnewsmhpronewsmhlivingnews

Gov. Kasich, official photo. Ohio EPA, OMHC, OMHA, logos, photo, credits: Digital Imaging Reporter and their respective organizations.

I urge any of your Committee to review agendas and minutes of the MH Commission meetings, to see the all-important issues that are discussed, for the benefits and safety of manufactured homeowners,” said Pojman during recent testimony.

Terminology Matters 

In a recent story on the differences between mobile and manufactured homes, MHProNews asked Urbana, Ohio Fire Chief Mark Keller to clarify details on a recent home fire reported in his town.

This fire involved a true mobile home and was not a manufactured home. I do not have the age of the mobile home available right now,” Urbana Fire Chief Mark Keller told MHProNews.

Mobile homes are inherently bad with fire conditions. They’re not really designed to withhold any kind of fire.”

Chief Keller was specific, because MHProNews directly inquired about the facts of the case, which allowed MHLivingNews to properly represent the facts of that sad incident.  But how can doing that correct-the-record once or occasionally be enough in the face of the thousands of such stories being reported a year?

Thus, Kovach argues that it responding to misleading media accounts must become the routine.  When both MHI and MHARR have said that the industry ought to be doing hundreds of thousands of new home shipments a year, the value of correctly the record should be clear.

Sloppy Journalism?

mark_weiss_mharr_pesident__mhpronews__creditMark Weiss, JD – President and CEO of the Manufactured Housing Association for Regulatory Reform (MHARR) – has spoken out strongly on the matter, calling the laziness of news agencies “sloppy journalism.”

While any harm to people or property is regrettable, there is no excuse for sloppy journalism that can harm the industry and consumers. The fact is that today’s federally regulated manufactured homes are as safe or safer than other types of homes when it comes to fire, as shown by research done by the National Fire Protection Association on multiple fire safety metrics,” said Mark Weiss, JD, President CEO of MHARR.

It is therefore misleading and a disservice to readers to fail to distinguish between pre-1976 ‘mobile homes,’ said Weiss, “and today’s manufactured homes. This is why MHARR successfully demanded several years ago that the U.S. Fire Administration remove similarly misleading language from it’s website.” 

The industry and consumers need to insist on an accurate media portrayal of today’s high-quality manufactured homes,” said Weiss.

MobileManufacturedHomeFireMythsgoUpinSmokecreditLinkedInAndreaReichman-postedtothedailybusinessnewsmhpronewsmhlivingnews

Andrea Reichman. Credit: LinkedIn.

As an Industry, we are always saddened to hear of such tragedies such as the fire that occurred in Champaign County,” said OMHA Assistant Director Andrea Reichman, commenting on the Urbana fire story.

As noted by the local Fire Chief Mark Keller, the home involved was a ‘mobile home,’ which indicates the home was built prior to the 1976 HUD Code Federal Manufactured Home Construction and Safety Standards,” Reichman said.

Often times such incidents are reported inaccurately, and facilitate the image that manufactured homes are not safe when nothing could be further from the truth.  Manufactured homes are no more prone to fire than homes built on-site. The 1986 national fire safety study by the Foremost Insurance Company showed that site-built homes are more than twice as likely to experience a fire than manufactured homes,” said Reichman.

Their association’s latest call to action is linked as a download, click here.

MobileHomeUpInSmokeMobileManufacturedHousingIndustryNewsMHProNewsURbanOhioMobileHomeFire420x373

This is the image tens of millions of people have about ‘mobile homes.’ The irony is, in the majority of cases, that’s precisely what they are- pre-HUD Code mobile homes. Even within the MH industry, how many realize that there’s been no mobile homes built in over 40 years? Thus proper terminology always matters. Text graphic, MHProNews, original photo, Springfield News Sun.

The Question Remains

The “burning question,” is how does the manufactured housing industry change the commonly perceived notion that all factory-built homes are the same?

Graph_of_MH_Shipments_1991-2010_courtsey_of_MHI posted MHMSM.com MHProNews.com

MHI reports that for some 2 decades, the average shipment levels of manufactured homes were about 21 percent of all single family housing starts. Today, that number is closer to 9 percent. While tragic fire stories aren’t the only causal issue of the steep decline in the industry’s total share of the new home market, they are an example of what the industry must grapple with through educational efforts that impact local markets.  Additional facts will be explored in upcoming reports in this series.

What clearly won’t work,” says publisher and consultant, L. A. ‘Tony’ Kovach is doing nothingAll too often – for decades – the industry has routinely taken the tactic of ignoring the bad news, hoping it will eventually fade away.”

A glance at industry shipments today compared to 15, 20 or 25 years ago proves that while we’ve advanced from the great recessions’ bottom,” said Kovach, “we’re nowhere near our industry’s historic percentage of new construction starts. The steady drip, drip, drip, of what Marty Lavin and others call the ‘other image campaign’ persists.  So, we as professionals must become resolute in responding routinely too.

Engaging the media is one part of the solution,” Kovach says. “Many editors are willing to make corrections when a story has a fact error.  We as trade media are and can be part of education and solution.  But that also requires engagement and support from members of the industry.”

“It’s Education”

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Chet Murphree, Deer Valley Homebuilders. James McGee. Deer Valley Homebuilders, L.A. ‘Tony’ Kovach, Inside MH.

I want to thank you for what you do for this industry,” said James McGee of Deer Valley Homebuilders. “We’ve kind of zeroed around about what’s important. It’s education. I want to say, Tony, thank you for spearheading that. You’re an incredible guy, and our industry’s very lucky to have you.” 

Chet Murphree echoed McGee’s comments, with “Absolutely.” 

Kovach in turn routinely reminds people that without their writing and video team, supporters and sponsors, the news and educational efforts would not be possible. “It has to be about mutual effort – team work – that goes to the grass roots, at the local and regional levels,” he said.  “It isn’t about mountains of cash.  It’s about a wise use of time, talent and resources in responding and educating as needed.”

“As the myths and fears fade, we know from experience more customers come, see, are impressed with the value, and buy.”

Ohio is an example of where the state and both national associations – along with MHLivingNews, MHProNews – plus engaged industry members – acting in conjunction with home owners – all provided comments and made efforts to correct-the-record. As we recently reported, the outlook there is hopeful as a result.

Programming Note

With the launch of MHProNews’ newly updated home page and website, the Daily Business News will take a look in the coming days at a variety of issues that are holding our industry back from achieving and exceeding its historic potential.

Because as the myths and misconceptions subside, the sale of manufactured should skyrocket as the surprising private sector answer to the affordable housing crisis.  As McGee said, “It’s education.”

For more on manufactured housing being the affordable housing solution that’s hiding in plain sight, see the reports on the page, linked here. ##

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

RC Williams, Daily Business News MHProNewsSubmitted by RC Williams to the Daily Business News for MHProNews.

 

Tunica Forecast—Terrific for Growth

March 27th, 2017 Comments off

The doors Spring open at the Tunica Manufactured Home Show Tuesday, March 28 at 12:45 PM as attendees are greeted by SCMHI executives.

Frank Rolfe, credit:MHProNews

Seminars kick off promptly at 1:00 PM as Frank Rolfe, one of today’s most publicized personalities in the world of manufactured housing, sparks the Getting Positive Media Coverage, Engaging the Media panel discussion. A successful partner in Mobile Home University and RV Horizons, Rolfe has been featured in The New York Times and Bloomberg.

Joining him on the panel will be Tom Fath, a partner in New Durham Estates, and while a bit more low key than Rolfe, he and his family have nevertheless realized a 400 percent growth in new home sales.

 

Tom Fath, credit: MHProNews

From 2:30 to 3:30 PM, 30-year + industry veteran, L. A. “Tony” Kovach, publisher of MHLivingNews and MHProNews, will lead a seminar on Attract and Sell more Qualified Customers by Engaging the Public through the Media. With articles and interviews published in numerous mainstream media, including the Chicago Sun Times NewsGroup and The Hill, Kovach will share facts, figures, tips and other strategies to increase your bottom line via positive media.

L. A. “Tony” Kovach, credit:MHProNews

Q and A will follow both presentations.             

From 3:40 to 5:00 PM Leading Manufactured Home Industry Lenders will present their strategies on attracting and selling more well qualified customers—both chattel and home/land– in a wide-ranging panel discussion, with updates on programs that you may not know about.

All seminars will be held in the Magnolia Room at the Resorts Casino.

http://tunicashow.com/

(Image credits are as shown above.)

 

Submitted by Matthew J. Silver to the Daily Business News for MHProNews.

 

 

 

MHProNews, MHLivingNews in Focus: 2017 Tunica Manufactured Housing Show

March 24th, 2017 Comments off
MHProNewsMHLivingNewsinFocus2017TunicaManufacturedHousingShowcreditTunicaShow-postedtothedailybusinessnewsmhpronewsmhlivingnews

Credit: Tunica Home Show.

As the manufactured housing industry prepares for the Tunica Manufactured Housing Show beginning next week, two power packed panels are on the agenda for Tuesday, March 28th.

MHProNews and MHLivingNews Publisher L.A. “Tony” Kovach moderates a panel featuring Manufactured Home Communities star and media-magnet Frank Rolfe, who will be joined by Millennial and third-generation family-owned community partner, Tom Fath, on the “Engaging the Media” panel beginning at 1pm Central.

FrankRolfeMHURVHorizonsPhotoCreditManufacturedHousingIndustryDailyBusinessNewsMHProNews

Frank Rolfe, part of a panel at the Tunica Manufactured Housing Show, credit, MHProNews.

Fath will share his experiences at how they boosted new home sales some 400 percent, using the same lending programs they had previously. They increased sales as well as margins on new and pre-owned homes.

TomFathNewDurhamEstates-ManufacturedHousingIndustryManufacturedHomeCommunity-IndustryVoices-MHProNews-

Tom Fath.

While Rolfe and Fath have different approaches to the media, each uses media to drive their respective narratives – and business.

(Editor’s Note: MHI has not formally responded to an invitation to have their communication VP present on this panel, but the latest indirect indication obtained by MHProNews is that they will not be participating.)

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L A ‘Tony’ Kovach, credit, MHVillage.

Then, at 2:30pm Central, Kovach is front and center with his presentation “Attract and Sell More Qualified Customers Engaging the Public Through Media,” sharing facts, figures, tips, and strategies to create positive media that will attract and sell more qualified customers for your location(s). This is a proven tool to attracting and selling more cash and well-qualified credit customers.

show-me-the-money-tunica-manufactured-housing-show-posted-daily-business-news-mhpronews-com-

Click the image above to learn more. Credit, Show Ways Unlimited, MHProNews.com.

To learn about the manufactured home lenders panel discussion, and more about the education above, click here.

2017 Tunica Manufactured Housing Show takes place at the Resorts & Hollywood Casinos in Tunica, Mississippi. For more information on the show, click here. ##

 

(Image credits are as shown above.)

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RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.

Passages: Brian Raymond Kirby of Heath, Texas

March 8th, 2017 Comments off

Brian Raymond Kirby credit TMHA

Longtime Texas Manufactured Housing Association (TMHA) member Brian R. Kirby, 62, passed away March 4, 2017 at his home in Heath, Texas surrounded by his family after a courageous battle with cancer.

Brian and his wife Deborah began Magnum Home Service in Heath 33 years ago and operate the business with their son Josh. Very able with his hands, he enjoyed planning and building projects, and was the go-to handyman for his family.

An active member of Our Savior Lutheran Church in Rockwall, Texas, Brian enjoyed spending time with his eight grandchildren, delighting in their games and in taking them for burgers and banana splits.

Brian is survived by his wife: Deborah of Heath; mother: Libby Kirby of Battle Creek, NE; sons: Joshua Kirby and wife Jennifer of Heath and Matthew Kirby and wife Alethea of Rockwall; daughter: Rachel Carl and husband Jordan of Dallas, TX; grandchildren: Peyton, Maddie, Tillie, Conrad, Greyson, Kirby Ann, Griffin, Calvin and baby Layla on the way!

Funeral services will be 11:00 am Friday, March 10, 2017, at Our Savior Lutheran Church, 3003 Horizon Rd., Rockwall.

MHProNews and MHLIvingNews extends its deepest sympathy to the Kirby family on their loss.

 

Matthew J. Silver, Daily Business News for MHPronews.

 

Article submitted by Matthew J. Silver to Daily Business News for MHProNews.

 

 

 

Passages: Reza Dormanesh, father of Soheyla Kovach

February 27th, 2017 Comments off

From left, Soheyla Kovach, Tamas Kovach, L.A. “Tony” Kovach. Credit 83 degrees media.

Reza Dormanesh, father of Soheyla Kovach, died today in Tehran, Iran. He was undergoing cancer treatment. He was 83.

 

Dormanesh was involved for most of his adult life in the building trades, after serving in the military.

 

He made his daughter Soheyla’s university education possible, and later assisted with her legal immigration to the United States.

 

Dormanesh is survived by his wife and four children, plus several grandchildren.

 

As the Dormanesh family is in Iran, for a variety of reasons, the Kovach’s will be unable to attend the funeral. Prayers for Reza Dormanesh, Soheyla and her family’s loss would be welcomed.

 

The staff of MHProNews and MHLivingNews sends its most sincere condolences to the Kovach family. ##

 

(Image credits are as shown above.)

 

Article submitted by Matthew J. Silver to Daily Business News for MHProNews.