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Life Hack Success Tip-Any Pro Can Do This-Monday Morning Manufactured Housing Sales, Marketing Meeting

May 21st, 2018 Comments off


Today is going to be DIFFERENT.


Open your minds for something simple, yet profoundly effective for those who dare embrace it.

It’s a Success Tip that Warren Buffett’s over half-a-century partner Charlie Munger believes in and practices.

It’s this.

Reading for understanding.

Reading, and being able to admit that you were mistaken about something.

Reading with an open mind, looking for the opportunity, the gem that the reading is bringing to you.

When MHProNews first launched, our URL – the base web address – was and remains Marketing, Selling, and Management are at the core elements of any successful enterprise.

We encouraged readers almost a decade ago to devote 15 minutes a day to reading. That was back before we introduced the industry’s first and still only Daily Business News, which is this module or blog within our broader trade media website.

Today, the goal should not be for 15 minutes a day. That isn’t nearly enough to keep up with your industry and the world that impacts your industry. An hour a day is the minimum.

You can split that hour-a-day of reading and viewing into 10-to-15 minute segments. You can do it all at once. How, where and when you invest that hourly daily has a lot of flexibility.

Watch the video, and see what Munger does.

Charlie Munger is a billionaire. He is the vice-chairman of Berkshire Hathaway, the conglomerate that dominates much of manufactured housing. Munger takes reading with him, everywhere he goes. For example, he shows up early for meetings, and is reading before and after the meeting.

So Munger is wasting no time! He is reading during what for others might be down-time!

If you are reading and viewing at least an hour a day on MHProNews and – and you do so for a deep understanding – that habit will transform your career, and your professional life.

That hour-daily habit would likely lead to improvements in every other area of you life too.


Foundational For Success

We don’t hide the fact that we believe in faith, flag, family, fellowship, and free enterprise. We celebrate what each of those words represent, because each are and should be cherished ideals.

DonGlissonJrCEOTriadFinancialServicesDailyBusinessNewsManufacturedHousingIndsutryMHProNewsDon Glisson, Jr. – the president of Triad Financial Group – told me a few years after we launched that he thought we were crazy to start MHProNews when we did. It was late 2009. The industry had just neared the finish of its worst year in over 50 years.  He said that as he publicly congratulated for our success in becoming the most popular trade publication in the industry’s history.

Third-party statistics prove that we are still the industry’s leader in trade media, by a country mile. MH “Industry News, Tips, and Views Pros Can Use” © is more than a tag line.

That’s a mission we are committed to, in order to help industry pros and investors like you become all that you can be.

We practice what we preach.

We read and read, then we write what the evidence tells us we should know, which then suggests which way to go.

In our consulting, professional business development services, marketing and sales coaching, it is all based upon observations, evidence, feedback, real world experiences, and ongoing refinement.


Learn more about the above, linked here.

For a time, we trusted the ‘industry leaders’ to a certain degree. But we admit that on some things, the industry’s leaders were mistaken in what they said and did. To the degree we listened, we were off.

The evidence of why the industry’s so-called ‘leaders’ have been wrong is in the chart below.


There are reasons why manufactured housing slid from 372,000 plus shipments in 1998, to under 50,000 shipments in 2009. Understanding what caused that, and navigating the realities of what the MH slide while America’s affordable housing crisis grew are fundamental.  Understanding the opportunities and the obstacles can make anyone with the time, talent and treasure commitments a success in this amazing industry.

If what those leaders wanted us all to do was so dang smart, why did the manufactured housing rumble and tumble as fat as it did?

When the nation has an affordable housing crisis, why will there only be about 100,000 new manufactured homes built this year?

The answers for that and more are found in reading for understanding.


The Trumpian View

Donald J. Trump has a similar belief to Munger’s and Buffett’s in this respect. The billionaire builder and businessman turned populist President of the United States (POTUS) believes this.  It pays to know all that you can about something that impacts your profession.

That Trumpian view is more than reading.  But it includes reading, plus viewing, asking questions, and listening to the answers. It requires the search for understanding.

Reading and viewing here and on an hour a day. Every day. Do that for a year. Then, a year from now, tell me in an email, call, or other message what that practice did to make your professional life more profitable and effective.

Take that challenge.


Donald Trump, Warren Buffett, and Charlie Munger didn’t say it. But another successful business guru did. Want to understand something enough to benefit from it? There is no substitute to investing the time needed. Buffett says he reads 5 to 6 hours daily. Wow…but look were that got him.

Read for understanding, no less than one hour a day. Enough said for today. ## (Manufactured housing related marketing & sales news, analysis, and commentary.)

(Third-party images are and content are provided under fair use guidelines.)

Related References:

Is it Better to Be Candid, or a Kiss-Up? Monday Morning Manufactured Housing Sales, Marketing Meeting

Style or Substance? Lesson from Most Hated in America – Monday Morning Manufactured Home Sales, Marketing Meeting

What are the FACTS about Manufactured Housing Industry Traffic vs. Real Estate? MHVillage, MHProNews, Manufactured Housing Institute Data

‘You Are Either Clayton Homes, or You’re Not’ – Monday Morning MH Sales Meeting



Time, talent, treasure. Why not put your money, as we do, where your mouth is? 

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach – Masthead commentary, for

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and

Office 863-213-4090 |Connect on LinkedIn:

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Affordable Housing Focus Group – Manufactured Home = Page, 1, #2 Google Result

March 16th, 2018 Comments off

Click here or above to see the Affordable Housing Focus Group article and short video.

The Affordable Housing Focus Group article posted just days ago on Manufactured Home Living News ( yielded impressive search results on Google.


The result was page 1, number 2 out of about 1.66 million possible search outcomes.  That’s a positive note for the industry, in an educational/image building way.


The focus group was conducted with residents who volunteered from Key Allegro Villas, Fairhope, AL at a nearby restaurant, and the project was sponsored by Sunshine Homes of Red Bay, AL, whose homes will be featured at next week’s Tunica Show.

The Key Allegro property is just minutes from the in-demand Gulf Coast beach resorts, such as Gulf Shores, or nearby Pensacola, FL.

The search results under the popular Google Image search category also yielded some surprisingly high results.  The same key words were used, “Affordable Housing Focus Group.”

Note that because of the methodologies used by Google’s algorithms, search results can vary significantly:

  • by location,
  • time,
  • date and
  • even by device.

These results were all performed on a laptop computer.


When the words, ‘manufactured homes’ was added to the search result, 10 of the top 15 results were on MHLivingNews, with 3 more found on the website.

Because the search result points to a story and part one of a focus group video that shines a positive light on the manufactured home industry and manufactured home living, its good news for the industry.  And of course, its good news for those specific operations spotlighted.

Another episode from this focus group video is planned for April.  ## (News, analysis, and commentary.)


First Things First in Manufactured Housing

Affordable Housing Focus Group, Comparing Housing Options, Rent, Conventional, Condos, Manufactured Homes

(Third party images, and cites are provided under fair use guidelines.)  Notice: for professional business development services, click here.


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Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates. You’ll see in the first issue or two why big, medium and ‘mom-and-pop’ professionals are reading these headline news items by the thousands. These are typically delivered twice weekly to your in box.

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Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and


Look Who’s Promoting the Good News About Manufactured Housing, While Defending Problematic Anti-MH Reports

February 13th, 2018 Comments off



There are several developing stories with focused upon the manufactured housing industry in process.


Several news tips have come in, including responses from sources such as the Urban Institute.  We are giving them an opportunity today to clarify, before we publish.

Which brings up these 2 questions.

Who is telling the good news stories about the manufactured housing industry?  Because there is plenty of good news to share. Or…

Who is defending the factory built home industry against problematic reports, be it from researchers, media or whatever other sources?

Current and long-time prior Manufactured Housing Institute members, Frank Rolfe and Marty Lavin raised important concerns on how a failure to address problematic reporting – or failing to tout good news – are key issues that holding up the manufactured housing industry’s sales and growth.

Marty Lavin Lashes the Manufactured Housing Institute’s (MHI) Latest Initiative

Who’s Telling the Good News?  Whose Defending the Industry?

We recently looked at the power of narratives, repeated over and over, and how they can influence and essentially brainwash those who don’t realize what is taking place.

What’s Your Manufactured Housing Narrative? Monday Morning Sales Meeting

So we will simply lay out the facts.

Who is doing more than what you see in the sampling, below?

Weather Expert’s Surprising, Bombshell Statement on Tornado Deaths and Affordable Manufactured Homes

“The Solution to the Affordable Housing Crisis is Hiding in Plain Sight”

Researchers Shake Up American Dream? Rent vs. Buy, Ken Johnson, Florida Atlantic University, Exclusive to ManufacturedHomeLivingNews

Elvis & Priscilla Presley Honeymooned in this Mobile Home

Why Are Billionaires Attracted to Manufactured Homes?

Time Travelers, and the Future of American Homes

Elected Official Explains Surprising Modern Manufactured Homes, Video Interview

Attractive Garage Additions for Manufactured Homes – Do It Right

These are just a few of the articles on MHLivingNews that Protect, Educate, and Promote (P.E.P) the manufactured home industry and its homeowners.


Meanwhile, MHI – who has a many times greater budget and numbers of highly-paid professionals who are supposed to be doing P.E.P. for the industry, where are there similar effort, visible daily to the public?


Lavin is an MHI award winner, and a success story in communities, retail and finance.

The truth is there for anyone who have the eyes to see.

We’re awaiting an update from the Urban Institute (UI), but note that there is only one issue they’ve raised with our reportone.  And we believe they are demonstrably mistaken about that sole issue that they raised.  UI was given links to each of the articles we’ve done that mention them, but we’ll share just this one link for now.

Was the Urban Institute Misled, Duped, or Part of a Manufactured Housing Industry Scam?

ICYMI, check it out – because by not taking issue with the vast majority of what has been published, they’ve logically largely confirmed in their response today what the reports spotlight. “We Provide, You Decide.” © ## (News, linked context, analysis, and commentary.)

Another new story is developing as a result of a news tip from a dedicated industry pro has come in.  Got a tip?  We give credit, or keep your name off-the-record, as needed.

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)


Weekly news tips, often the personal insights and experiences of readers sparked by a report you are reading, are how many stories begin or develop. Sources can be on or off he record. To report a news tip, click the image above or send an email to – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

Thousands “Get It.” Sign Up Today! Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates. You’ll see in the first issue or two why big, medium and ‘mom-and-pop’ professionals are reading them by the thousands. These are typically delivered twice weekly to your in box.

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SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for

Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and

New Sept Issue, Weather, related MHProNews Updates

August 31st, 2016 Comments off

Image credit,

The leading edge of Tropical Storm Hermine is already causing heavy rain, some local flooding and the declaration of an emergency in Florida, where and are based.

While the websites should not be impacted by weather, possible power outages could keep us from publishing on our normal schedule.

We’ll update in the morning – or as soon as possible, based upon conditions.  The working plan will be to have the new September featured articles up in ‘waves,’ with the first wave up on, online on the home page by Sept 3rd.  You won’t want to miss it.

In the meantime, check out our new report on on how manufactured housing is poised to respond to the devastation that has followed the disastrous flooding in Louisiana. That new report, is linked here.  ##


Top – Energy Star rated, residential style manufactured home, built by Sunshine Homes, Inc – photo credit, Lower right, John Bostick, president, Sunshine Homes, Inc., Red Bay, AL, credit,, center – FEMA Manufactured Home Unit (MHU), credit, FEMA, The Advocate.

(Image credits are as shown.)


L. A. ‘Tony’ Kovach is the publisher of and

(Editor’s Note: Matthew Silver is taking some much needed and well-earned time off, and L. A. “Tony” Kovach will be helping fill the Daily Business News role in the interim.)

Article submitted by L. A. “Tony” Kovach, to Daily Business News for MHProNews.

Top Ten for Manufactured Home Living News

October 19th, 2014 Comments off

modern-manufactured-home-living-mhlivingnews-daily-business-news-mhpronews-The number 1 source for visitors, per Webalizer, on the new Manufactured Home Living News are from the U.S.. That should be obvious, but what makes up the next 10?

The pace of traffic on the site is accelerating.  With over a million visits – and millions more ‘hits’ (or page views) – in the first year of the new site –  where in the world are the rest of the virtual visits coming from?

Readers from about 120 nations monthly visit

So the top ten – after the U.S. – list below speaks volumes. For the month of October, as of 19-Oct-2014 08:01 EDT.

  • Russian Federation
  • China
  • Brazil
  • European Union
  • Non-Profit (org)
  • Canada
  • Germany
  • Ukraine
  • US Government (gov)
  • Australia

Manufactured and modular homes are of keen interest world-wide. Some of these nations reflect investors or researchers (we know, because they touch base with


So why are there more people in the Ukraine interested in modern manufactured home living in the U.S. than the U.S. Government is?

Why are many times more non-profits interested in manufactured housing than the U.S. government? ##

(Image credits: