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Posts Tagged ‘MHISC’

State Association Steps Up, Promoting Manufactured Home Communities Investing

December 20th, 2018 Comments off

 

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The holiday season hasn’t caused the Manufactured Housing Institute of South Carolina still-new communications person to slow down.  Janae Frazier has stepped up to the plate with two new pro-industry videos produced on the MHISC’s YouTube channel in December, 2018.

 

The two videos are entirely different styles, as a look at each under-a-minute videos will reveal.

 

 

Based upon the views on this video, it appears that the Daily Business News on MHProNews is the first one to view each, as both showed zero views at the time we first looked. A state-association specific article will not normally attract the same number of readers as one about one of the industry’s nation associations, or some other hot topic, so this article won’t likely make a big impact on the views, but time will tell.

 

 

Any promotion of the manufactured housing industry is better than no promotion, so the videos are arguably an effort with a good intention.

 

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Janae Frazier’s efforts dwarf that of their larger and better funded Arlington, VA based counterparts.

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Still from an MHISC video on this page.

 

Frazier deserves credit for that effort.

But the industry realistically must look beyond efforts and posturing from Arlington, VA toward actual measurable results.  It isn’t even so much about how many views, as how many actual buyers.

When several states are still slipping in new HUD Code manufactured home shipments, during an affordable housing crisis, these are warning signals that can’t be ignored.

 

 

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MHI and its members ought to answer this simple 3 part proposition. Logic says that:

  • MHI either know what to do to get more manufactured home sales, but thus far, have not done it.
  • MHI doesn’t know what to do to get more new HUD Code manufactured home sales, and doesn’t want to admit it.
  • Some combination of the two bullets above, such as MHI knows that it should debunk every piece of misinformation that arises, via an educational effort, but for whatever reason, isn’t doing it.

 

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There is ample evidence to support the concerns that they are doing what Berkshire Hathaway owned brands, such as Clayton Homes and 21st Mortgage want. Certainly MHI videos routinely feature Clayton Homes.  When Kevin Clayton said 7 years ago that the industry was ready to start promoting the industry, what has happened since then, and why?

This is the time of year that people are planning for the next year.  What do you want to see occur that will make 2019 significantly better than 2018?

ICYMI, or need a refresher on the latest national data, click the image/text box below to see that report.

 

“Pants on Fire” – Latest New Manufactured Housing Shipment Report

 

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

“Lots of Sizzle,” Clayton Sales Performance, Other MHI & Clayton Homes News Tips

“What Are We, Chopped Liver?” MHI Member December 2018 Reactions

“It’s a Terrible Idea,” Comments from Manufactured Home Community Owners, Senior Management, and Investors

 

Housing Choice, Where Modular, Manufactured, Tiny, Conventional Housing Crisis, MHI and MHARR Intersect

Factory Home Building Wins Converts in South Carolina

August 29th, 2011 1 comment

modular_placement_SC_credit_PostCourierPostandCourier reports that in South Carolina, the perceptions of factory built homes are mixed. Lee Cave, Mount Pleasant’s top building official said, “People see the pieces (of a home) come in on a truck and my phone starts ringing,” he said. “I think there’s kind of a stigma to them. People associate them with mobile homes.” South Carolina (SC) housing stock is 18 percent ‘mobile homes’ (meaning, HUD Code and pre-HUD Code factory built homes). SC residents tend to associate homes being moved on a truck with ‘mobile homes’ as a result.  Efforts by builders, retailers and the non-profit Columbia-based Manufactured Housing Institute of South Carolina are helping to change perceptions.  The MHISC represents more than 1,000 member companies involved in the manufactured and modular housing industries in the state. Factory-built homes are popping up in high-end subdivisions and neighborhoods in the greater Charleston area, some priced over $300,000.   This helps factory building gain acceptance.  Terminology still confuses residents.  What should they call them?  Manufactured? Modular? Prefabricated? “It wouldn’t have been on the top of my list to look at one, but I don’t think I’d look at anything else, now,” said Boeing employee Joe McKillip.  McKillip moved from Indianapolis in June. McKillip said he was impressed by the thoughtful use of space in the two-story home. He did not realize it was modular construction at first. “They went overboard on insulation, hurricane straps, and bolts attaching roof to frame,” McKillip said. Local builder Lee Moulton of Old Man Construction said the first time a client asked his firm to handle a modular home project several years ago, “I told him, I don’t build trailers.”  But Moulton also become a convert.  Today Moulton promotes and completes the construction of modular homes for Nationwide Homes, built in Virginia. “We are projecting that in the next 20 years, 40 percent of home construction will be modular,” Moulton said. “If you look at the fact that we can build you a home in a factory in three months or less … it’s the wave of the future.” “You couldn’t buy a Ford Mustang for $30,000 if they built them one at a time,” said Moulton.

(Photo credit: PostandCourier)