Archive

Posts Tagged ‘MHInsider’

Fact Check, Darren Krolewski, MHInsider Claim on 2019 Louisville Show Attendance

March 25th, 2019 Comments off

 

FactCheckDarrenKrolewskiMHInsiderClaim2019LouisvilleShowAttendenceMHProNews

Darren Krolewski, Co-President at MHVillage and publisher of their MHInsider magazine made another bold claim in their most recent issue.  As regular and close readers of MHProNews fact-checks may recall, a problematic claim was made in their prior issue too, and no known correction of that factual error took place.

 

In that prior instance, they made an outrageously high claim for the number of new home sales that claimed were being made by a Clayton Homes retail center.  Even MHProNews sources with Clayton denied the accuracy of the overblown MHInsider reported statistics.

In this fact-check instance, Krolewski personally said that in 2019, they had the biggest attendance of any Louisville Show in the 60-year history of the event.

Seriously?

DarrenKrowleksiPage5MarApr2019MHInsiderLogoFalseClaimMHVillegeLogoDailyBusinessNewsMHProNews

 

First, common-sense alone tells an informed manufactured home industry reader or investor that when this segment of the factory-built home industry is at only about 75% under its last peak in 1998, that outrageous claim on its face doesn’t make much sense.  There were thousands of more retailers years ago, not to mention more communities, suppliers, producers, lenders and so on.

 

ManufacturedHomesAsPercentageofSinglefamilyHousingStartsDailyBusinessNewsMHProNewsSkylineChampionSKY780x943

 

Second, the industry today is doing only about 20 percent of what it produced in the early 1970s. See the shipment graphic, provided by another Manufactured Housing Institute (MHI) member, Skyline-Champion (SKY).

Third, Danny Ghorbani used to run the Louisville Manufactured Housing Show as a vice president for the Manufactured Housing Institute in the 1970s. When asked by MHProNews about the attendance, he said the show drew roughly 10,000 attendees a year back in the day.  That would be several times higher than the 2019 turnout.  Ghorbani stressed that the show was a national event then, and is only a regional show now.

Keep in mind as well that the number of new home display units in Louisville declined in 2019, a fact they show management, MHVillage, and MHI can’t hide.  At its peak, by contrast, the Louisville Show used to have over 150 or more factory-built homes on display.  That’s several times bigger than what the show has been in recent years.  Homes used to occupy several show halls. This year, exhibitor space and display unit totals both decline.  Is MHVillage/MHInsider giving cover to MHI for troubling signs ahead?

DannyGhorbaniFormerMHIVpQuoteFoundingMHARRPresidentQuoteDailyBusinessNewsMHProNews

What Does This Obvious Error by MHVillage/MHInsider Means?

At a minimum, this is another example of either an obvious error that a manufactured home industry knowledgeable editor should catch, or perhaps is an example of a deliberately false or “fake news” claim.  The problem is this is a pattern of repeated errors, not a one-off.  See another recent example from MHInsider below. But why would they be making obviously mistaken or fake claims?

 

PatrickRevereRetailersSeeHighDemandMHinsiderLogoMHVillageLogoDailyBusinessNewsMHProNewsFactCheck

 

Legacy Housing monitored their results of their most recent promotion.  Casey Mack, made the following statement. Additional details are found here and here, or further below.  Rephrased, part of this might be puffery on the part of MHVillage/MHInsider.  They may be posturing for the sake of advertisers.   But beyond that, this purported pattern of “fake news” all seems to point in one direction.  Namely, to make the readers of such false information believe that times are better than they actually are.  The industry in numerous markets is in months of decline, not growth.  Where is there such an admission by Krolewski, MHInsider, or MHI?

CaseyMackTonySoheylaMHProNewsTeamFirstCallDailyBusinessNewsMHProNews

 

While several speculative notions could be floated as to why this occurs, one point is clear.  MHInsider repeatedly themselves makes or publish the claims of others that appear exaggerated on their face or are perhaps deliberately misleading.  Either way, it is part of an ongoing pattern that pro-Manufactured Housing Institute MHInsider has exhibited for some time.

For just one example of a growing industry crisis, where are their reports on problems like the one reported in MHVille only by MHProNews, in the hot-linked text-image box below?

 

Urgency Grows, Another City Prepares Ban on Manufactured Homes

 

These are the issues that cause manufactured home retailers real or metaphorical heartburn. Why doesn’t MHInsider, MHR, or other industry publishers aligned with MHI cover these same concerns?

 

Mobile Home Militia – “Clayton [Homes] Wants Your Cornbread Too” “Join the Revolution” – ‘You Gotta Have Swagger’

 

Wittingly or not, these articles by MHInsider are akin to purported propaganda techniques being used by MHI, their surrogates, and select MHI members While the industry is routinely being buffeted by several problematic issues, MHInsider routinely makes it seem that all is sunshine and roses, forgetting that the later always has thorns.

 

MHI’s Growth Agenda? Rick Robinson, JD, SVP Manufactured Housing Institute, Preemption Evidence, Writ of Mandamus, and Addressing HUD Code Manufactured Home Shipment Woes

 

DarrenKrolewskiPraisingMHProNewsDailyBusinessNewsMHProNews

Darren and others at MHI praised the fact checks and ‘thankless‘ pro-growth work based upon reality, not falsehoods.

 

The Daily Business News on MHProNews believes in accuracy.  While anyone – including us – can get typos or such accidental mistakes, factual errors beg for correction. Where is MHInsider’s mature admission of such mistakes?

 

As Affordable Housing Crisis Rages, New HUD Code Manufactured Housing Shipments Fall, Some States Drop 35-40 Percent

 

Fake news or false hype are apparently aimed to make manufactured home industry pros and independents think things are better than they are.  MHInsider, MHI, or MHR each provide examples that sadly don’t help manufactured home pros recover from the very real challenges faced in zoning, financing, public acceptance, and the like.  These are issues that MHProNews, MHARR, NAMHCO, and others will be exploring at Tunica Thursday March 28 at 12:15 PM.  We’ve documented the problems for some years, now it is time for industry professionals to organize and take the steps towards cures.

 

2019TunicaManufacturedHousingShowDailyBusinessNewsMHProNews

ProblemSolvingZigZiglarFirstStepRecognizetheProblemExistsNextIsProblemOurResponsiblityProblemSolvingVeryImportantDailyBusinessNewsMHProNewsTonyKovachbookshelfJimCollinsWeathermanRainLATonyKovachDailyBuisnessNewsMHProNews

 

See the related reports below the byline for more on the special Tunica Show event.  RSVP and sign up for our industry leading emailed headline news that sources say Krolewski, George Allen, and Ken Rishel – all MHInsider writers – among others read closely, per their confidants.

 

DearTonySoheylaNoGreaterResourceSpeakstoIssuesOpportunitiesWeFaceAsIndependentRetailersGusRodriguezTejasHomesTX

Gus’ message came in response to a series of exposes on issues within manufactured housing, as well as tips, strategies and opportunities.

 

That’s  from manufactured housing most read and most trusted “Industry News, Tips, and Views Pros Can Use,” © ## (News, analysis, and commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

Speak No Evil, Only Evidence. Tunica Show, Feds, Clayton, 21st, MHI, MHARR, Public Debate, and You

 

Profiting & Correcting – Manufactured Housing Traps, Pitfalls and Swindles

 

Rocking Manufactured Housing Shows, Events, and Marketing Promotions

 

In Manufactured Home Marketing, Size and Results Matter!

Controversy Erupts! Tunica Manufactured Home Show ‘Educational Seminar’-Legally Questioned “Lease Option” “Chattel Lending” ‘Taught’ by Spencer Roane, Promoted By George F. Allen, SECO

 

 

 

 

 

 

 

MHVillage’s MHInsider on Clayton Homes, Manufactured Housing Industry Fact Check – Why Correct Data Matters

February 7th, 2019 Comments off

DarrenKrolewskiPhotoMHVillageLogoMHinsiderLogoClaytonHomesManufacturedHomeindustryFactCheckCorrectDataMattersDailyBusinessNewsMHproNews

It is stating the obvious that facts and sound data matters to investors, advocates, public officials, and industry professionals.

 

The thirst from accuracy is voiced from inside and outside of the Manufactured Housing Institute’s (MHI) member ranks.  Just as Warren Buffett might turn cool on a possible deal that was discovered to have incorrect information, so too those who are studying manufactured housing might not be as impressed by an organization’s claim if other data that they release proves to be wrong.

 

For that reason, as an example, Franke Rolfe and Dave Reynolds or RV Horizon’s/MHUniversity got tired of complaining about a lack of good data available from MHI or anyone else regarding the total number of land-lease manufactured home communities.  They’ve told MHProNews that their ‘hand count’ of all manufactured home communities took two people two years, and they identified about 44,000 communities.  The pair said they think there may be a few hundred more nationally than that 44k, but that those other properties would have as few as 2 sites.

The problem with manufactured home community (MHC) counts is made more challenging because some states require that every community be registered, but roughly half of the nation does not.  So, there is no accurate ‘master list’ in each state that could allow a simple contact of every state to yield a national total.

 

Fact Check of MHInsider on their Clayton Homes Claim

With that principle of the importance of accuracy of data in mind, we turn to a factoid stated in MHInsider in the January/February 2019 Louisville Show issue.  In it, they claimed that Clayton Retail’s Williams-burg Square location in Frazeysburg, Ohio sold some 2,000 homes in 2018.

2,000?

The 2018 report is not yet available, but Kevin Clayton’s own annual report for 2017 stated that “Clayton Retail sold over 18,000 homes to families.”  They said that there were 361 total stores in the U.S.

  • So, if that 2017 total were exactly 18,000, it would mean the average Clayton owned retail center would sell 49.86 a year, just under 50 homes a year per store.
  • A Daily Business News with MHProNews source with ties to Clayton said there might be 2 Clayton retail locations in the entire nation in 2018 with 1/10th of the total sales that MHInsider inaccurately claimed that the Frazeysburg, Ohio location sold.  That source tells us that the typical Clayton store sells about 50 to 60 homes a year.  It’s a number which roughly lines up with what Kevin Clayton’s report cited above claimed.

 

ClaytonHomesFrazseyburgOhWilliamsBurgSquareDailyBusinessNewsMHProNews

 

Even if someone didn’t know industry trends, a close reading of the same MHInsider article would suggest as much.  Not far from that same photo, their column stated that the entire state of Ohio only sold about that number of homes. See the screen captures, above and below.

 

FactCheckMHInsiderStateofOhioNeighborhoodof2000Homes20198DailyBusinessNewsMHproNews

 

We contacted Darren Krolewski, who is listed as the publisher of MHInsider.  Let’s note in fairness that they do print a slick looking magazine. But the topic today is accuracy.

As of the time this article was written, Krolewski had not replied to the question about the factual accuracy of their article. Perhaps, Krolewski was just busy.

Anyone who pays close attention to the HUD, MHARR, IBTS or even MHI data should have know better.

Top10States5StatesDeclineManufacturedHousingIndustryDailyBusinessNewsMHProNews

LookingForwardLookingMHVillageMHInsiderBackManufacturedHousingIndustryDailyBusinessNewsMHProNewsDarrenKrolewskiCoPresidentMHVillageLouisville2019PublisherDailyBusinessNewsMHProNews

 

Why it Matters – Confidence, Capital, Financing, Respect

The excuse, err, reasons given by the Government Sponsored Enterprises for not doing more lending in manufactured housing is a lack of good data. See the related reports, below the byline and notices.

Confidence by investors and others is based in part upon certainty.  Uncertainty in data creates less confidence among investors and others.

While MHI’s amen, echo chamber corner is arguably finding MHInsider to be useful for their purposes.  But usefulness for Arlington doesn’t mean it is adding to the confidence of investors.

Facts and figures should be accurate. Manufactured housing is underperforming. That’s a fact.

Is this a reliable resource?  We’ll look at other fact-error concerns from MHVillage/MHInsider and their allies in the days ahead. That’s this morning’s look at “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

Manufactured Home Production Slide Continues – Call it Corruption, Collusion, Incompetence, Attempted Coverup – Self-Evident Failures Mount

Duty To Serve, “Complete Waste of Time” per Tim Williams, CEO/21st Mortgage; POTUS Trump, Warren Buffett Insight$

Manufactured Housing Institute VP Revealed Important Truths on MHI’s Lobbying, Agenda

New Association Weighs In, Giving Credit Where It’s Due, Opportunitie$, But Winds of Change Challenge Manufactured Housing’s Future

 

MHVillage Confirms Data, and Michigan Operational Slide Revealed

 

 

 

Earning More Honest, Honorable Manufactured Home Industry Profits in 2019

December 31st, 2018 Comments off

 

EarningMoreHonestHonorableManufacturedHomeIndustryProfits2019DailyBusinessNewsMHProNews

Every business professional or account worth their salt does a financial analysis.  Serious investors in the equity markets or who want to risk money in a property or enterprise want data and evidence too.

 

Two articles on varied topics posted today on the Daily Business News each have a kind of lesson learned.  Those lessons could be summed up like this. The opportunities for affordable housing are immense in the U.S. Yet, manufactured housing (MH) is underperforming.

Why?

In fact, the MH industry is hovering near historic lows by several measures. This is despite the fact that there have been several generally positive, third-party reports on manufactured housing in 2018 alone.  As usual, we’ve covered those good reports on the Daily Business News on MHProNews, along with hundreds of other topics.

 

ManufacturedHomeMHShipments1990-2017DailybusinessNewsManufacturedHousingMHProNews600

 

MHProNews has done extensive fact-checks in 2018.  We’ll finish the year with this one more, for the sake of the industry’s business professionals, investors, advocates, officials, and policy wonks.

For the purposes of this report, we are not going to dispute the claims of MHVillage (MHV) shown below.  We’ll simply take their own claims at face value.  The data was pulled from their MHV site on 12.30.2018 at about 3:30 PM ET.

 

MHVillageLogoMHVlogoSalesTrafficAvgSalesPriceDataDailyBusinessNewsManufacturedHousingMHProNews2018-12-30_1532x600

 

Similarly, for the purposes of this analysis, MHProNews won’t dispute the claims of Alexa.  Generally, to get this level of data from Alexa, as is shown below, one must register a site.  So presumably, MHV and/or their sister operation registered their website.

 

MHVillageAlexaRankingDropping2018-12-30_1725DailyBusinessNewsMHpronews

 

This reflects several points that MHProNews has made for years, including, but not limited to the following:

  • The vast majority of those who consider a manufactured home never buy one. It is, per MHV’s data, over 99½% that don’t buy from them. Of course, they may buy elsewhere, but other statistics demonstrates that #nettlesome point that manufactured homes are not being bought at the rates or percentages in numerous years past.
  • While that is a problem, it is also an opportunity in disguise for those who learn how to convert lookers and visitors – online, as well as at sales centers and communities – into paying customers.
  • Those that buy a manufactured home on MHV are predominately used home shoppers, MHVillage Co-President Darren Krolewski said as much in Tunica before a live audience of dozens of industry professionals in 2018, in response to a question from MHProNews.
  • Krolewski also admitted publicly at that same event that he doesn’t know why the conversion ratios are so low.
  • As low as MHV data revels its conversion ratios are, if one takes the Manufactured Housing Institute (MHI) claims seriously about reaching an audience of tens of millions in 2018, their pathetic conversion ratio data makes MHV look like superstars. Sadly, when MHI’s own claims are properly understood, they arguably make MHI “promotional” efforts look foolish at best — or exaggerated, deceptive, and ignorant at worst.
  • In fairness to MHV, they likely are – because they are a predominately publicly-focused website – higher in total traffic than MHProNews, which is laser focused on professionals. Meaning, their traffic data-points and MHProNews would be apples and oranges for those who are targeting a Business to Business (B2B)  vs. a Business to Consumer (B2C) audience.

ICYMI, it is also worth noting that on the last day of the Tunica Show, just shortly before the show closed, the following photo was taken. There are others like it for more racks, as the insert reveals. MHVillage’s “MH Insider has not resonated with the B2B audience. They have advertisers, to be sure, but the readership – based upon the clear visual evidence below – is lacking.

 

MHInsiderManufacturedHousingINdustryDailyBusinessNewsMHProNews

 

One could go deeper, but this is sufficient to make the following points.

  • Whatever MHI and MHV are doing, it is insufficient to dramatically move-the-needle in new manufactured housing results.
  • The same point could be made about Berkshire Hathaway owned MH industry giant, Clayton Homes. Why they do, what they do, their data for 2017 claims they were 47.7 percent of the industry’s total sales. They’ve arguably spent millions on promotion. But the entire industry is still only going to finish 2018 with about 100,000 (+/-) total sales for the year, as suggested by MHI’s own most recent SAAR forecast.

This leads us to inexorably the following conclusion.

 

Without Changing the Behavior, the MH Industry Won’t Improve Enough to Achieve its Potential

It is no secret that MHI and some of their surrogates have worked for some years to derail and undermine MHProNews, for whatever reasons one may wish to speculate. That began prior to MHProNews’ serious fact-checks and investigations, which began when an MHI member gave a news tip about Richard ‘Dick Jennison and Lesli Gooch, so one shouldn’t think that MHI tried to derails us to ‘retaliate.’  If anything, MHProNews was frankly slow-to-respond.

The video below could be seen as a mainstream media summary of recently reported scandals.  The video news is from Kevin Clayton/Clayton Homes’ own base of operation headquarters, in Knoxville, TN.

 

 

The video above lays out facts, allegations, and federal investigations that MHProNews – and numerous others in mainstream media – have independently reported on.  So, no one can claim with a straight face that MHProNews is making up news, rather, we are the primary news source that can be trusted to report-on and thereby hold the powerful to account.

The Manufactured Housing Institute leadership, and the Berkshire brands operating in manufactured housing, objectively have their own image problem.  While Clayton says they’ve paid no fines lately, they’ve previously admitted in public to paying fines and having to refund money on home loans in the not-too-distant past.

 

ManufacturedHousingInstituteMHIBoardofDirectors1242018DailyBusinessNewsMHProNews

The last MHI chairman who had no public scandals was Don Glisson Jr. MHI’s prior president left with a series of statements that all pointed to similar problems MHProNews has also reported. While Clayton’s Tom Hodges has had no negative news tided to his name, Clayton Homes has had numerous issues reported in mainstream media over a period of more than a decade. See the video posted above as but one example, from 2018.

 

MHI, MHVillage, and MHInsider are tied-at-the-hip, as the prior related reports linked below the byline and notices at the end of this post indicate.

2018-06-22_0521ConversionRatiosPerMHVillageLogoManufacturedHousingIndustryDailyBusinessNewsMHProNews600

Data earlier this year, per MHVillage, collage by MHProNews.

 

If MHI can’t improve its own image, and MHV can’t do a better job than what their latest or prior data shows, then the long-time, proven results from MHProNews’ leadership stands ready to fill-the-gap.

 

CaseyMackLegacyHousingManufacturedTinyHomesKudosMHProNews

Our publisher’s and team’s work have been:

 

  • favorably cited in mainstream media, in local media from states border-to-border, and in national platforms too. We’ve routinely defended and promoted the good news about manufactured housing, while acknowledging the problematic in the industry too.
  • Our sister site, MHLivingNews was cited by the CFPB in their White Paper on Manufactured Homes.
  • A document from a news tip that was first published on MHProNews was introduced into the Congressional Record.
  • We’ve been cited by third-party researchers, like the National Association of Realtors (NAR) 2018 report on Manufactured Housing,
  • Our publisher and work was applauded in a peer-reviewed, doctoral thesis on manufactured housing.
  • Our pro-industry work has drawn over 1000 LinkedIn recommendations and endorsements, with the vast majority unsolicited.
  • Additionally, there’s the company awards, letters, and videos of recommendation, plus the public and private thanks from individuals across the spectrum in manufactured and modular housing.

So, depending on who jeers and why, the jealous, agenda driven, and skulking back stabbers can become a back-handed badge of honor. Some will buy what a circle of connivers try to sell, but naturally others won’t.  Consider this as part of the praise…

 

TimWilliams21stMortgagePublicationDailyBusinessNewsMHProNewsMHLivingNews

BarryColeMHInsuranceRVMHHallofFameCongratsManufacturedHomeIndustryMHProNews

 

Our sources and readers span the spectrum of all sizes of manufactured housing operations. MHI members, Manufactured Housing Association for Regulatory Reform (MHARR) members, and thousands of industry independents and investors beyond those two national trade bodies are among our daily visitors.

DonGlissonTriadFinancial-DarrenKrolweskiDataCompMHVillage-6thAnniversaryMHProNews-com-

Previously provided comments for publication.

DearTonySoheylaNoGreaterResourceSpeakstoIssuesOpportunitiesWeFaceAsIndependentRetailersGusRodriguezTejasHomesTX

Gus’ message came in response to a series of exposes on issues within manufactured housing, as well as tips, strategies, and opportunities.

 

There are clearly others – like those linked here – fighting for improvement in manufactured housing in the U.S.  Those who have sounded off from the U.S. and Canada in the recent report, linked below, are objectively attempting to correct the record on issues that have for too long hobbled manufactured housing.

 

MHARR, ROC USA, Canadian Association Weigh-In On Disney “Trailers” Controversy

 

The evidence should be clear. If you want to grow, then it simply makes sense to work with those who are proven to hold even the powerful in MHVille to account, while cheering on the good that the industry has accomplished.

 

UltimateManufacturedHomeHousingInfographicNotMobileHomeTrailerHouseFactoryBuiltHomeIndustryDailyBusienssNewsMHProNews-600

 

We at MHProNews/MHLivingNews have earned what one industry leader called “the street cred.”

To take the next step, to invest wisely in your future, click here or call the number below and pick from one or more ways to support the cause of MH industry cleansing and advancement.  Yes, there are honorable, profitable, proven ways for the MH industry’s location(s) and operations like yours to grow. We’ve worked with mom-and-pops, but with billionaires and multibillion dollar operations too.  Let us show you how to grow with honor, and more profits. “We Provide, You Decide.” ©  ## (News , analysis, and commentary.)

863-213-4090.

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

 

Eye Opening – Manufactured Homes in National, Global Context

 

What the Latest Numbers from #1 Manufactured Housing Market Texas Reveals

 

 

 

 

 

 

 

 

 

 

Kevin Clayton, Leslie Gooch Sound-off; Left & Right Agree? Manufactured Homeland, MHI, & You

August 14th, 2018 Comments off

 

KevinClaytonPhotoLesliGoochPhotoMHInsiderLogoMHProNewsLogoFactChecksDailyBusinessNewsMHProNews600x315To tee-up the Kevin Clayton, Lesli Gooch portions of this article, the Daily Business News on MHProNews will start with noteworthy development in media.  When voices from the political and economic left – and the conservative/libertarian economic and political right – broadly agree on a core issue, that alone should be headline news.

 

From Bill Moyers, or Democracy Now! among progressives, to Breitbart or the Thomas Sowell on the right, there are voices in the media – as well as news analysts – that for years have been raising concerns about the increasing concentration of media ownership.

TheseLargeConglomerateCompaniesDecideOnTheirownandForTheirOwnPurposesTheNewsWeSeeandHearDanRatherQuoteFormerCBSNewsPhotoTwitterDailyBusinessNewsMHProNews

Dan Rather quote from the compelling documentary video, Shadows of Liberty, posted on the linked page below.

Some are calling it an “oligopoly,” while others deem it them as “monopolies” of news and information. But the bottom line is that media has been dramatically consolidated in the last 2 decades.

90PercentOfMediaInHandsof6CorporationsDailyBusinessNewsMHProNews

What that means in practice is that the news you read, view or hear has someone’s agenda behind it.

ThomasSowellQuoteIfPeopleInMediaCannotDecideWhetherTheyAreInNewsReportingbusinessorManufacturingPropagandaMoreImportantForPublicchoseNewssourcesAccordingly

Who says?

“Shadows of Liberty” Movie Introduction, Affordable Housing, and You

Take a look at some of the many possible sample quotes.

DeepaKumarQuoteGiantMediaCorpLikeTimWarnerandNewsCoprDisneySoForthTheyGetToDecidWhatIsNews

Deepa Kumar quote from the thought-provoking video documentary, Shadows of Liberty, posted on the linked page above.

 

#1) Why Should Manufactured Housing Professionals or Investors Care? 

Simple.

A tiny fraction of a single percent of the U.S. population decides what’s news, and what is not.

When manufactured housing is widely misunderstood, one should consider the mantra of Marty Lavin, JD, and “follow the money.”

That ‘follow the money’ wisdom ought to be applied to those who select, cover, ignore and otherwise ‘frame’ the news; including the news that covers and impacts our necessary part of the safe, quality, affordable housing industry.

DannyGloverQuoteItsNotOnlyAMonopolyOfWealthItsAmonopolyofInformationasWellDailyBusinessNewsMHproNEws

Danny Glover quote from the fascinating video documentary, Shadows of Liberty, posted on the linked page above.

Note that for years, the Daily Business News on MHProNews – most notably in our evening market report – has taken information from both sides of the left-right media divide. In other non-market reports, we periodically curate an topic or issue from a mainstream media source.  That’s fact checked or spotlighted because it is useful or insightful for the industry’s professionals, owners, investors, and others.

We’ve also stressed that publishing a quote has never meant that we agree with everything that source or person says.  More recently, we’ve phrased that at times, one must separate the ‘wheat and chaff.

Even some person or source that you may routinely disagree with, can have a terrific insight on an important issue.  The open mind, with probing questions, can benefit from the – who, what, when, where, why and how – approach.

 

Tim Williams 21st Mortgage Corp President and CEO Said It

TimWilliams21stMortgageCEOMHProNews

Tim Williams, photo credit, MHProNews.com

As Tim Williams, President and CEO of 21st Mortgage Corp – and the prior Chairman of the Manufactured Housing Institute (MHI) – keenly phrased it: “I know that Tony [Kovach, publisher of MHProNews] has corrected errors when they are brought to his attention. His publication accepts opinion articles or will share views in interviews that may differ from his own published position. My impression is that Tony isn’t looking for ‘an amen corner,’ rather, he wants a variety of views that get people to think, talk and take action.

The reason that comment of Williams is so timely is because

  • MHI’s SVP Lesli Gooch, Ph.D., and
  • Clayton Homes President and CEO, Kevin Clayton

both recently made oblique responses via MHInsider to concerns raised by voices here on MHProNews.

Clayton and MHI’s Gooch were likewise obliquely replying to voices from across the Potomac River from Gooch’s office in Arlington, VA.

What they did was what one industry observer called “razzle dazzle.”

  • They didn’t directly respond,
  • they didn’t refute a single concern.
  • Rather, it was arguably cheer leading.  Spin. Misdirection.  ‘The future is this way! – with nary a thought as to what the recent past tells us about those who are speaking, and what their past behaviors have allegedly wrought.
ClaytonHomesSkylineChampionCavcoIndustriesBalanceofIndustryManufacturedHousingIndustryConsolidationGraphicPieChartMHProNews

Graphic by MHProNews, using information provided by each corporation, or named entities.

 The linked article below reveals how the above outcome occurred since
Warren Buffett’s manufactured housing buy-in began.

FEDs, MHI, Buffett’s Berkshire’s Clayton Homes Moat, Affordable Housing, and Billion$ in Manufactured Home Market Manipulation

 

Weaponizing or Surprising the News?

Agree, disagree – or fold your arms without any position or comment – but don’t suppress free speech.

When government surprises free speech, there are constitutional remedies.

But the issue of free speech, controlling what is or isn’t published, and suppressing speech, become trickier when it comes to when a corporation silences, spins, or unjustly parses information.

BerkshireHathawayMediaGroupNewspapersLogoPerTheirWebsite8-14,2-18DailyBusinessNewsMHProNEwsLogo

Most manufactured home industry professionals don’t realize the scope of the Berkshire Hathaway (BH) Media Group’s direct assets. Beyond these, there are other media ties and interests that they arguably can leverage. Why haven’t they? How does this reality compare with the claims of Kevin Clayton and MH Insider?

This is why those who publish, speak, or act in public have to be held to account.

Fact checks are useful in that regard.  A frank discussion on transparency, in the spirit of the late ELS Vice Chairman, Howard Walker’s words (linked below) would be welcomed by many in the industry, including within MHI’s membership.

HowardWalkerPhotoELSViceChairmanManufacturedHomeCOmmunitiesManufacturedHousingInstituteExecCommitteeMemberQuoteTransparencyMHProNews

Thoughtful words, worth pondering. See the story, linked here.

It would be useful if Kevin, Tim, Lesli, or Dick would agree to discuss or debate publicly their various actions and inactions. Let that discussion be done on video, so all can see it.  There are several upcoming events where that could be done, or it could be handled virtually, with no travel needed.

  • Wouldn’t an open conversation be a step toward increased MHI and Clayton transparency?
  • If there is nothing to hide, then why are they ducking the conversation and relevant topics?
  • Why oblique replies, that duck serious issues, instead of direct replies to fact and evidence-based questions and concerns?

 

MHI’s Gooch ‘Responds…’

 

Control of the Media

In serious MHVille trade publishing, essentially, all but MHProNews have arguably been co-opted to various degrees by the “big boys,” logically in pursuit of controlling the narrative, in pursuit of their own agenda.

That agenda has for some years, included more consolidation, per industry sources, including those in MHI, or formerly with them.

SoTheAssociationMHIIsNotThereFortheIndustryUnlesstheinterestsoftheBigBoysJointheIndustry'sMartyLavinMHIAwardWinnerQuoteMHProNews

MHProNews looks at the facts, considers the sources, and follows the evidence. Earlier last year, and for years before, MHI routinely replied promptly to all our inquiries. But since we’ve spotlighted the problems and concerns, they’ve gone silent. Why? If the facts are on their side, why not make or offer a cogent explanation?

We’ve asked before, why didn’t Berkshire Hathaway use their own newspapers for years to reply to flawed reporting about the manufactured home industry?  After we raised that questions a several times, magically, the Omaha World-Herald newspaper that Berkshire owns published an article on manufactured housing.  While it wasn’t perfect, it was a start.  What’s next? Will more industry pressure make them do it more often?  If not, what excuse will they give?

Weaponized, Faked News Harms Manufactured Housing Homeowners, Professionals

Where is the support for the National Association of Realtors ® report by Scholastica ‘Gay’ Cororaton that was overall so positive for manufactured housing?

As of yesterday afternoon, no obvious support online was discernable by a Google search for Clayton, Berkshire, or MHI and the NAR’s positive report about manufactured housing.  Why haven’t they beat the drums publicly on that NAR “Making the Case for Manufactured Homes,” or the more recent report linked here?

Going forward, if Kevin is serious about getting help from “Warren” on the image/education issue, from now on, instead of the low-brow-outcomes from email or other limited visibility shares – why not give professional BH Media Group and their other media communications assets the nod to carry such good news as Cororaton’s report?

Wasn’t what Kevin and Lesli Gooch said in print arguably indirect reply to issues we’ve raised?

There is no reason why MHI, and/or Clayton and other Berkshire brands couldn’t use their media holdings or connections to clear up each and every misconception about manufactured housing. Buffett did respond to direct slams on Clayton by the Seattle Times.  If what Kevin Clayton says is sincere, then why have the BH Media Group not done the same for every misrepresentation about manufactured housing?

 

The Jim Ayotte Insight

JimAyotteFMHAFloridaManufacturedHousingAssociationVocalCriticPamDannerJDHUDProgramAdministatorDailyBusinessNewsMHProNews480

Jim Ayotte, Florida Manufactured Housing Association (FMHA) made the following insight.

No one can respond to something that they are unaware of, but once something becomes clear, then prudent steps can be taken.

KevinClaytonQuoteMHInsiderPhotoManufacturedHomeDailyBuisnessNewsMHProNews

MarkWeissMHARRDutyToServeNewClassofManufacturedHomesFeb2018DailyBusinessNewsMHProNews600

There is no denying the trend lines, documents, and quotes-in-context related to consolidation of the industry, as shown in the linked and related reports herein, and further below.

 

Kevin Clayton Said…

KevinClaytonPhotoMHInsiderLogoClaytonHomesCEOQuoesDailyBusinessNewsMHProNews

The statement about shipment percentages is either mistaken or demonstrably misleading. See the shipment trends, and percentages in the graphic below. 

Figure1MobileManufacturedHomeSalesSHipmentsVsExistingingNewHouseSalesManufacturedHousingiinudstryDataMHProNews

There are a growing number of industry voices that believe that BH/CMH and MHI have by various action/inaction has kept manufactured home sales at historically low levels. Evidence? See Related Reports and videos, linked below, which quotes and cites BH, MHI, CMH, 21st Mortgage Corp, and other sources.

Neither Clayton, nor Berkshire’s Omaha World-Herald, nor Clayton has explained the following.

Why didn’t MHI’s Lesli Gooch ask HUD for Pam Danner’s replacement? See the Washington Post, or the report linked below.

Greener, Stylish Manufactured Homes – Hidden Facts in the Washington Post Manufactured Housing Narrative

Is MHI still supporting Vic DeRose at HUD for the Office of Manufactured Housing Program administrator position?  Who replaces Pam Danner is obviously important. MHI could easily strive to work for someone good, or someone equally problematic in place.  Why would they allow that to latter to happen?  Why did they allow Pam Danner to remain so long, when they admitted to the Washington Post to making no direct pushback? The reason given by some industry veterans for MHI’s foot-dragging is that heavy regulations harms smaller companies more than bigger ones. Rephrased, it is an oblique way of building the Berkshire Moat.  See those Buffett and Kevin Clayton interview videos, linked here.

WarrenBuffettTheMoatQuoteMemeManufacturedHousingIndustryDailyBusinessNEwsMHProNEws

What about the DOE Energy Rule U-Turn? Why was MHI on the wrong side of that topic, and then after months of outside pressure, have do a 180?

What about concerns over manipulations of the DTS process by the GSEs?  What about the conflict of interest for Fannie Mae being a member of MHI?

Duty To Serve, “Complete Waste of Time” per Tim Williams, CEO/21st Mortgage; POTUS Trump, Warren Buffett Insight$

Why did MHI fail to properly promote other lending options, besides those that seemed to be the most profitable for Berkshire brands? See the report, linked above, and the details that flow from that post.

Since MHI is praising S 2155’s MLO rule change, why didn’t they do that same deal 3 years ago, during the Obama Administration, when the CFPB reportedly made that option possible via consumer groups and non-profits, had MHI agreed to dropped the points-and-fees?  After 3 years, they did just that – drop the chase for more points and fees.

 

Wrong, or Misleading, Time and Again?

How can they be so often wrong?  Or misleading?

Isn’t their effort to control the media narrative within the industry part of that pattern? And isn’t their failure to defend and promote the industry, part of the problem?

If MHI or Clayton are the solution, then why have so many retailers and independent producers gone out of business, or were economically pushed into a sale to one of the big boys?

Smoking Gun 3 – Warren Buffett, Kevin Clayton, Clayton Homes, 21st Mortgage Corp Tim Williams – Manufactured Home Lending, Sales Grab?

That’s not to say that everything that MHI does is wrong.  Ditto that for Clayton/Berkshire.  But given the history of often false or misleading statements, why should anything new be expected?  Kevin is saying now that they will promote, but in the video linked here, Clayton said they were ready about 7 years ago to do an image/education campaign.  Why did they wait?  Was it to consolidate more?

‘They did it before, is there any reason why they won’t do it again?’

They Did It Before…Sunday Morning Manufactured Home Industry News Headline Recap July Aug 5, 2018

As an independent publication, service provider and consultant that MHI long praised, their behavior-changes starting in 2014 forced us as a business enterprise to look more closely.  Why did they arguably try to undermine our pro-Industry operation – while we were a dues paying, supportive members?

If they did it to us, what’s to keep them from doing it to you and your operation too?  As or more important, haven’t they done it to thousands of businesses already?

AtlanticIbisWorldManufacturedHousingRetailersDealersDailyBusinessNewsMHProNews

If the evidence suggests – and neither Clayton nor MHI will deny or defend to the contrary – that they manipulated the market to the detriment of the industry, why should industry professionals trust or believe them now?

If they did it before, what’s to keep them from doing it again?  And if we and so many others who have raised such concerns were wrong, why aren’t they using their vast media resources to routinely correct the record on manufactured homes?

 

The Bottom Line?

Not only is capital and access to lending power, but so is information.  There are several voices outside of manufactured housing that believe they are behaving in a monopolistic fashion.

Seattle Times -Federal Investigations-Berkshire Hathaway’s Clayton Homes, GuruFocus Spotlights Buffett’s Clayton’s “Unethical,” Monopolistic Moat

What about you?

Progressive “Nation” Reports on Monopolies Cites Buffett, Clayton, Others – MH Industry Impact?

That’s “News through the lens of manufactured homes, and factory built housing,” © where “We Provide, You Decide.” © ## © ## (News, analysis and commentary.)

(Third party images, content are provided under fair use guidelines.)

 

ConfidentialNewsTipsOKTipsIreportMHNews@MHMSM-comGraphic

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

 

 

 

Related Reports:

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

 

Only 3 Options – the Elephant in the Room

What RV Industry’s 2018, Prior Results Reveal for Manufactured Housing

 

“Fixing Our Industry’s Terrible” Public Relations, a Proven Strategy

Loan Zone Manufactured Home Buyers, Sellers – CU Insight on Fannie, Freddie and Duty to Serve Manufactured Housing Industry