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Posts Tagged ‘MHI’

“Less Waste, Better Buying” – Earth Day and Manufactured Housing Image-Building

April 22nd, 2019 No comments

 

LessWasteBetterBuyingEarthDayManufacturedHousingImageBuildingManufacturedHomeProNews

The conventional housing seller or buyer’s wisdom, pardon the pun, is that manufactured homes cost less because they are “cheaper.”

 

How does the industry respond to that common concern?

A pair of Manufactured Housing Institute (MHI) member producers responded to questions on that topic today, to MHProNews or to MHLivingNews. 

On Earth Day, here’s what a MHI-only (i.e.: not a member of the Manufactured Housing Association for Regulatory Reform) member producer said in a text message, in explaining why a HUD Code home costs so much less than a conventional site built home.

MHImemberProducer2019-04-22_1541DailyBusinessNewsMHproNews

“Labor cost much higher [on conventional housing] as well and seems to be growing” is a topic that another MHI builder told MHLivingNews about today, as part of their Earth Day comments, see that at the link here or below.


While MHI might publish a press release before Earth Day is done, it is now approaching 4 PM ET. The latest search on this topic today resulted in the following.

Given the sad outcome in the last two weeks since John Oliver’s viral – and misnamed – “Mobile Homes” video – it should be stunning to MHI believers that their association failed on even such a basic effort on this topic.

But let’s look at the positive for the industry today – not found by the Arlington, VA based post-production association that claims to represent “all segments of factory-built housing” – but rather, provided by our public-focused sister site, on Manufactured Home Living News.  That link to the left or below the byline is one share with those seeking greener homes.

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That’s this afternoon’s edition of manufactured home “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

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Manufactured Housing – Greener Savings by Design – Earth Day Opportunities Missed?

 

 

 

 

Watchdogs? Attack-Dogs? The Smear, and Manufactured Housing

April 12th, 2019 No comments

SharylAttkissonTwitterWatchdogsAttackDogsTheSmearManufacturedHousingDailyBusinessNewsMHProNews600 

The historic vision in America for the news media is to hold the powerful to account. To be a voice for the voiceless.  Investigating concerns about governmental, criminal, or corporate malfeasance are what made for riveting reports that sold newspapers or caused channels to be turned to for some breaking, relevant news report.

 

Unlike numbers today, we believe that mainstream news reporting absolutely still occurs. That reporting – to varying degrees – occurs on both sides of the left-right divide.  But the reason that media has lost so much credibility, per surveys, is because the independence and objectivity of news reports have been called into question.  The fact that Sharyl Attkisson – among others – has devised a list of left-right media bias is itself revealing, and saddening.

 

 

The Smear, Media, and Manufactured Housing

Speaking of the media, today Sharyl Attkisson’s team provided the Daily Business News on MHProNews her expert insights on Smear Tactics as they are used in the media.

Here are the top-lines and neatly notes Attkisson provided here, as published last month in the Hill.

 

 

SharylAttkissonTwitterPhotoDailyBusinessNewsMHProNews“I Dream of a World Without Smears”

Smear /smeer/: noun

  1. Carefully timed and publicized release of negative material, true or not, about a target.
  2. Character assassination.

Bork, Thomas, Hill, Clinton, Clinton, Beck, Imus, Palin, Biden, Obama, O’Reilly, Sanders, Trump, Hannity, Kavanaugh, Northam, Klobuchar, Carlson …

Smears have become a distasteful staple in our media diet. The nonprofits, LLCs, super PACs, PR firms, crisis management companies and global law firms that organize and promote smears have formed a multibillion-dollar industry. They’re profiting beyond imagination.

Are we?

After interviewing many players who work in the smear industry, I came up with three characteristics that qualify an accusation as a smear. The determination of whether a particular attack is, in fact, a smear lies not so much in the truth of the accusation, but in execution and motivation.

In a smear:

▪           The media are used as a tool in an organized effort to amplify accusations, true or not, in a fashion disproportionate to the alleged offense.

▪           Though moral outrage is voiced, the accused actually is targeted for entirely different reasons, usually in a campaign by political or financial competitors.

▪           The goal of a smear is the target’s destruction.

When a smear is launched against someone we don’t like, we may be happy to enjoy the ride. If it’s against someone we like, we fret about how unjust it is. But we seldom step back and see the big truth: We are little more than an unwitting audience watching a scripted play. There are behind-the-scenes producers, writers and actors. They are experts at working the media, plucking our emotions and prompting their desired results. They carefully time each allegation, roll out demands for apologies or resignations, and organize “grassroots” boycotts.

 

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With that backdrop from award-winning journalist and best selling author Attkisson, it seemed prudent to see what bias, if any, Last Week Tonight with John Oliver portrayed, per third party sources.  So MHProNews looked.

 

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More than one left-of-center outlets described it and HBO as ‘liberal’ leaning programing.  Fair enough.

That’s interesting, because a reportedly liberal program has taken dead aim at a progressive billionaire icon.  That would be Warren Buffett, who drew a healthy dose of Oliver’s satirical wrath.  If you’ve not yet seen the video and report, check it out at the linked text-image box below, along with an analysis, and fact-check.  BTW, what follows is the number 1 fact check on this viral video on this date.

 

HBO’s John Oliver on Last Week Tonight Mobile Homes Video, Manufactured Home Communities Fact Check

 

Back to Mr. Buffett, the person who supported Secretary Hillary Clinton, or Senator-turned President Barack Obama.

That would also be the same Buffett who is Chairman of Berkshire Hathaway, that includes brands like Clayton Homes and their related lending units.  Those firms reportedly dominate the Manufactured Housing Institute (MHI).

Now what’s odd about that is the fact that Tim Williams, when he was chairman of MHI, said that one of the risks to the industry was from the progressive agenda.  Would that be the same agenda that Chairman Buffett supports politically?

 

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Notice. One can agree or disagree with 21st Mortgage CEO and prior MHI Chairman Tim Williams’ presentation, from which the slide above was taken with permission, while still questioning how it came to be that Williams was being intellectually at odds with Berkshire Hathaway Chairman, Warren Buffett. To see all of William’s informative slides, click the graphic above. http://www.MHProNews.com/industry-news/industry-in-focus/is-tim-williams-21st-mortgage-ceo-mhi-chair-at-odds-with-berkshire-hathaway-chairman-warren-buffett

WarrenBuffettBillClintonHillaryClintonBarackObamaKevinClaytonNathanSmithPhotosDailyBusinessNewsMHproNews600

The Hustle, in their review of the John Oliver video essentially called Buffett a fake liberal fraud, posturing being a do-gooder, while actually taking advantage of the poor. Here is how they said it: “Buffett has long been viewed as a corporate hero. The more he complains about his secretary having to pay higher income tax than he does, the more people view Big B as some rich do-gooder. But Clayton homes’ manipulative business model, which Buffett immediately saw dollar signs in, contradicts many of the ideas of fairness for which Buffett is known.”

 

What those sources didn’t say is how the Buffett empire came to dominate the manufactured home market, and how that impacted customers or independent businesses.  ICYMI, or need that refresher, see that at the linked text-image box below.

 

Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

By the way, no Clayton, 21st, or MHI senior leader has publicly challenged the accuracy of any of these points. MHProNews has asked them, and their attorneys, to do so. They’ve ducked out every time for some 2 years.  Given the report linked above uses their own words and documents, how could they deny it, with a straight face?

Now, there are several possible ways to consider these facts on top of other facts.  Manufactured home industry professionals who want to believe and support Clayton and MHI are left with a dilemma. Either Williams and Buffett don’t see eye-to-eye on politics, or there is some kind of head-fake going on, right?

Let’s not forget that Secretary Clinton, as the Democratic candidate for the White House pledged to keep Dodd-Frank intact.  Hmm, so the MHI sponsored Preserving Access to Manufactured Housing Act was backed by Tim Williams, 21st, Clayton Homes, and their allies – but Warren Buffett was backing a candidate that opposed that same legislative bill?

These apparent contradictions lead to another question.  If Buffett, Williams, and Clayton are willing to give a head-fake on one thing, and another, is it unrealistic to think that they might do so on something else of consequence?

 

Holding the Powerful to Account

The media is supposed to hold the powerful to account when the crossed a line.  Are they going to play the role of watchdog?  Attack dog?  Will they take part in a smear?

What shouldn’t happen is that reports that hold the powerful to account, is that others get swept up who are bystanders, making the innocent and the alleged wrongdoers – or their victims – all look badly.

Buffett and a few of his uber-rich, MHI supporting buddies are exposed in this video by John Oliver.  Okay.  But do the independents and honorable people in the industry wanted to be tarred and feathered along with them?

 

InBusinessWorldRearViewMirrorClearerThanWindshieldWarrenBuffettLifehackquotes-postedManufacturedHousingIndustryDailyBusinessNewsMHProNews

Keep in mind that Warren Buffett has said that the lesson of history is that people don’t learn the lessons of history. He and his allies count on busy professional people not looking in the rearview mirror of history. When we look back at just the last few years, isn’t it apparent that Buffett supports one thing, his minions claim to support the opposite, and the industry is being lead down blind allies? Meanwhile, the data suggests that industry has not yet recovered to the level that it was when Buffett bought Clayton in 2003. Does keeping the industry at a low level of production allow for more industry consolidation, and also keep more new competitors out?

 

That’s enough food for thought on a Friday night.

But for those who want to dig deeper into these mysterious issues, see the linked related reports, below the byline, offers, and notices that follow. That’s tonight’s edition of “News through the lens of manufactured homes, and factory-built housing.” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

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Why is Seattle Dying? Affordable Housing, Misplaced Compassion, and Manufactured Homes

Warren Buffett’s Moat, Understanding Manufactured Housing Requires Grasping Strategic Economic Moats

Conquest Capitalism – Thoughts of Chairman Warren Buffett – Billionaires Campaign to Control Trillion Dollar Affordable Housing Market

MHARR Calls on New Fannie Mae CEO Hugh Frater to Fully and Properly Implement Federal Law

HUD Code Manufactured Home Production Decline Persists – Time For Action Not Excuses

“The Illusion of Motion Versus Real-World Challenges”

 

 

 

 

 

Speak No Evil, Only Evidence. Tunica Show, Feds, Clayton, 21st, MHI, MHARR, Public Debate, and You

March 23rd, 2019 Comments off

 

SpeakNoEvilOnlyEvidenceTunicaShowFedsClayton21stMHIMHARRPublicDebateYouDailyBusinessNewsMHProNews

Anyone can allege anything. To heck with hyperbole or he said, she said. It’s evidence, documents, money trails, trend lines, and common-sense reasoning that are among the elements that ought to be considered by thinking professionals.

 

While most of manufactured housing’s bloggers, or other publishers, are blatant Omaha-Knoxville-Arlington kiss-ups, the Daily Business News on MHProNews has investigated issues and asked the penetrating questions that most others were unwilling to ask.  If others knew, why didn’t the openly say, and give evidence, as we have done on MHProNews and MHLivingNews?

‘Allegations,’ yes, because in America a person, organization, or business is considered innocent until proven guilty, enters a plea, or into a civil settlement agreement.

The elements of the case for rigging the manufactured housing market has been systematically laid out in dozens of articles, so now it is time for next steps.  It is time to act.

 

 

The Invitation – 3 Session Special Tunica Event

Thursday afternoon March 28, 2019. Location in Tunica to be announced, because the response indicates that we need a larger meeting room than was originally anticipated.

 

standing-room-only-2014-louisville-manufactured-housing-show-seminar-room-masthead-blog-mhpronews-com-

Standing Room Only presentations organized by L. A. “Tony” Kovach and MHProNews.

 

Session 1. The header on the email below reflects some of those invited to session one at Tunica. If MHProNews, our documents, quotes from Warren Buffett, Kevin Clayton, Tim Williams, Nathan Smith, Richard ‘Dick’ Jennison, Lesli Gooch, Rick Robinson, and our other sources are wrong, let the fine folks at Knoxville and Arlington and their associates debunk the clams.  They can bring their attorneys. We have offered an independent moderator, one that HUD can suggest.

 

They have the right to remain silent, but they also have the right to speak. We hope they will speak on the record, we will too.  If they can prove us wrong in public, that’s their right.  If we can demonstrate that the evidence is as we’ve suggested, it would only make sense for them to duck out once more.

 

EmailKevinClaytonHUDTimWilliamsMarch222019

These are some of those who have been invited to attend. We blocked out the specific email address, to respect their professional privacy. But the company or organizational names are shown on the above.

 

Time will tell if they accept or not. After all, they and/or their team mates will be in Tunica. Either way, the evidence will be laid out and discussed publicly. Attendees can ask questions at the end of that session. RSVP.

 

 

Session 2 – Organizing a new, ethical, pro-growth post-production association.

This will be historic. Some manufactured home communities association broke from MHI in 2017, saying in their own words they were tired of MHI’s lack of performance. In 2018 they formally launched that new national trade group for community owners.

At MHI itself, the NCC was launched by a fairly small group of professionals.  The same was true for MHARR.

It doesn’t take hundreds of people to start this common-sense effort.  They are welcome to come, but it only requires the few, the forward thinking, those that see that the trend-lines can only end one way if corrective measures don’t occur.

That said, if early indications coming into MHProNews prove accurate, a far better turnout appears to be shaping up for next Thursday afternoon in Tunica. Are you coming from outside of the Tunica market area? RSVP and come.

 

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Turnout for events promoted by MHProNews are routinely strong.

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words RSVP Tunica in the subject line.

Session 3. Independent Producers of HUD Code Manufactured Homes. MHI members, MHARR members, and non-aligned builders are going to meet in this session.

To learn more as to why you would want to come, please see the new report, linked below.  It could pay rich dividends, even for now former industry professionals to attend. Read the article below to understand how.

 

Kevin, Tim, your buddies, and attorneys?  Will you grace us with your public responses to the allegations that so many have raised? Either way, the case will be made for those who come to Session 1.

Session 2 and Session 3 are solution and next steps sessions.  That’s manufactured home “Industry News, Tips and Views Pros Can Use,” © Be among those who come and see. ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Related Reports:

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HUD Secretary Carson “HUDdle Conference” Draws Manufactured Housing Issues Engagement

Smile! You’re on Candid Camera! Security, Casino Hotels, and Fix the MH Trick$ Tunica Event

 

Cha-Ching! Manufactured Housing Made Simple in 2019

“Potentially Enormous Costs” “Proposed DOE Manufactured Housing Energy Standards” Exposed as HUD PD&R “Whitewash”

National Association of Home Builders CEO Jerry Howard Declining Housing Affordability, Plus MH Market Updates

Subsidized Housing vs Manufactured Homes, Community Owner Marge Clark Sounds Off

White Collar Shakedown, Fear, Hobbs Act, and Manufactured Housing Independents Struggles

 

 

 

 

 

 

 

Cha-Ching! Manufactured Housing Made Simple in 2019

March 19th, 2019 Comments off

 

ChaChing!ManufacturedHousingMadeSimpleDailyBusinessNewsMHProNews

A recent report reflected the potential for the manufactured housing industry during this current affordable housing crisis. There are some 100,000,000 Americans living in rental housing. About one in seven Americans are moving this year, and every year. Manufactured homes are the most affordable type of permanent housing.

 

 

So why aren’t far more manufactured homes being sold?

Perhaps the three top reasons heard are:

  • Zoning and placement.
  • Financing and access to capital.
  • Insufficient marketplace understanding and acceptance.

 

But those 3 broad topics all have ready-made answers.

 

  • The Manufactured Housing Improvement Act (MHIA) of 2000 gives HUD Code manufactured homes federally “enhanced preemption.” MHProNews, looping in MHARR and other nonprofits/advocates, tested cases in 2018 and 2019 where local jurisdictions rapidly reversed discriminatory behavior through good communications. Properly citing enhanced preemption was part of that outcome.  The cities involved went from anti-manufactured housing legislation, to stopping such anti-manufactured home regulation.  Since it has been done before, it could be turned into a system, and done again.
  • Some fear the ‘loss’ of access to lending offered by 21st Mortgage. Why? Specific industry companies are proving they can do business with or without 21st. Beyond that, there are FHA, VA, USDA, and Duty to Serve laws already on the federal books. There’s hundreds of billions in capital that came into the U.S. in 2018. Capital access is made easier via existing state or federal programs. Rephrased, the solutions already exist.
  • Marketplace acceptance is about education, not mere marketing, both are needed. The most commonplace and harmful beliefs about manufactured home living can readily be corrected based upon facts.

 

In just 229 words after the headline, the above is the industry’s reality. It should be so simple.  Enforce existing laws that are already favorable. Promote positive facts about manufactured housing, which are already favorable. So why has the industry been so constrained?

 

  • Fear of loss is paralyzing for some.
  • Habits and behavior patterns that are obviously self-limiting.
  • Insufficient vision or motivation to make necessary changes achieve the greater sales levels and ethically earned increased profits.

 

It’s a battle between fear of loss, habits, and the opportunities that proven and positive changes can bring.  ICYMI, you can circle back later to read these linked reports above, or that can be accessed via the hot-linked text-image boxes that follow.

 

Subsidized Housing vs Manufactured Homes, Community Owner Marge Clark Sounds Off

 

One can talk about the allegations of the numerous failures by the Manufactured Housing Institute (MHI) to address pressing needs and concerns like those cited in articles from hot-linked text-image boxes above and below. Are there conflicts of interest that keep MHI from acting on behalf of most independents?

 

 

Mobile Home Militia – “Clayton [Homes] Wants Your Cornbread Too” “Join the Revolution” – ‘You Gotta Have Swagger’

 

One can review evidence of market manipulation of the industry by business units owned by Omaha, NE based Berkshire Hathaway. Those are potentially useful insights, which can also be intimidating. But federal law provides a solution for fear-based intimidation efforts that harms the free exercise of the marketplace.

 

White Collar Shakedown, Fear, Hobbs Act, and Manufactured Housing Independents Struggles

 

 

Balancing Habits or Fear of Loss vs. the Opportunities for Greater Gain

The need for millions of affordable housing units across the country are a compelling reasons why manufactured housing is underperforming. But that is an opportunity in disguise for those willing to make positive changes.

ManufacturedHomesAsPercentageofSinglefamilyHousingStartsDailyBusinessNewsMHProNewsSkylineChampionSKY780x943

 

There are a variety of proven ways that the industry’s members could advance at the local level.

There is arguably a clear need to establish an alternative alliance of association.  That alternative should be willing to do what the Arlington, VA based Manufactured Housing Institute clearly isn’t doing for whatever reasons.  Existing laws that need to be advocated and enforced would broadly advance the interests of the manufactured home industry’s independents.

It remains to be seen what the new National Association of Manufactured Housing Community Owners (NAMHCO) will or won’t do.  Time will tell.

The reason that there are federal laws like Duty to Serve (DTS) and “enhanced preemption,” to name but two of many possible points of accomplishments, is because the Manufactured Housing Association for Regulatory Reform (MHARR) worked for years to achieve those goals. They did so without a PAC, and with a fraction of MHI’s budget or resources.

Retail sales of homes, financing, capital, education and advocacy are all post-production issues.  MHI has called themselves the representatives of “all segments of factory-built housing.” If so, then it falls on MHI and their purported masters in the Knoxville metro for failing – during an affordable housing crisis – to recapture the sales levels last achieved in 1998. Or the 500,000 new home sales the MHI President Richard ‘Dick’ Jennison said could be achieved. Yet 3 out of 4 of the years – 75 percent of the time since the industry’s last peak – were during the Berkshire Hathaway era of manufactured housing. During that time, the industry dipped further following 2003.  Coincidence?

The rest are details and commentary. Will anyone at MHI, or anyone in authority with the obvious major firms from Omaha, Knoxville, their surrogates or allies prepared to argue or prove otherwise?

 

 

Stopping the Insanity Of Doing the Same Things, Over and Over

The popular definition of insanity is to keep doing the same things the same ways and expect a different result. Let’s stop the insanity in 2019. There will be a meeting for independents and investors at Tunica. Details will be posted soon. Make sure that you are signed up for our industry leading emailed headline “News, Tips, and Views that Pros Can Use.” ©

 

Phones ringing. Doors swinging. Cash registers cha-changing. Sales professionals and owners honestly singing.

That is the industry’s promising potential.

  • Fear?
  • Stuck in habits that are holding you down?
  • Or change for the better?

Fear of loss. Desire for gain. Status quo or growth?  Which way will you go?

It is arguably riskier and far more costly to stay stuck in the status quo than it is to step out and now do what is necessary.  The ROI on growth is compelling.

Let’s note that MHARR has advocated for a new post-production trade association for years.  They’ve stated that they want to work with a pro-growth post-production trade group. Such a group would be good for independents of all kinds, but arguably is good for some larger players too.  MHARR’s leaders have made clear that they want to remain an independent HUD Code producers’ association, but they nevertheless made the case in a report linked further below for a new post-production trade group.  MHARR’s leaders have also said that they will encourage as they can a new post-production trade association formation. For more details, see the linked reports below the byline, offers and notices.

The cha-ching possible in 2019 and beyond is simple. It simply requires common sense change away from the habits and fears that have increasingly paralyzed the industry since 2003. As consolidation and the failures of ever more independents has demonstrably occurred during those years since 2003, what really do most independents have to lose?

There is much to gain, and little to risk. Stay tuned for a report later today with more details on this topic, which will be addressed at the Tunica Manufactured Housing Show.

That is this morning’s manufactured home industry “News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

Fix MH Industry Trick$ – Special Meeting at Tunica Show

 

Manufactured Housing Institute’s Monthly Economic Report Spotlights Challenge, What MHI, WHA’s Amy Bliss Said

 

MHARR Releases Study Recommending Independent Collective Representation for Post-Production Sector

 

HUD Code Manufactured Home Production Decline Persists – Time For Action Not Excuses

“The Illusion of Motion Versus Real-World Challenges”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“Tug of War” – Manufactured Home Community Legislation – “Vicious Cycle Goes On,” Impacting Industry, Home Owners, and Potential Buyers

March 13th, 2019 Comments off

 TugofWarManufacturedHomeCommunityLegislationViciousCycleGoesOnImpactingIndustryHomeOwnersPotentialBuyersDailyBusinessNewsMHProNews

How does the manufactured housing industry, it’s current and potential home owners achieve mutual victories? That ought to be a key issue for professionals, investors, indeed all in the mix.

 

Here’s how a multi-year manufactured home industry leader put it.

ChristStinebertPhotoFormerMHIPresidentCurrentAmericanFinacialServicesAssociationPresidentAFSA-DailyBusinessNewsMHProNewsThe entire industry must focus on one goal – increasing the value proposition to the homeowner. If we cannot offer our homeowners realistic value for their housing dollar, how do we expect to compete in the marketplace. This means giving the customer true value with their purchase, then keeping them happy after the sale. This means insuring the homeowner builds equity and wealth in their home. And finally, this means providing for stable, viable resale market for when it is time to sell the home. Once the industry delivers this value, the rest will fall into place naturally.”

 

That point was made by former Manufactured Housing Institute (MHI) President Chris Stinebert. See his full commentary, linked here.

 

That goal of Stinebert’s ought to be at the heart of what all sides consider in a looming state legislative slug fest. The Daily Business News on MHProNews will explore the issue in depth, below. Why?  Because this pending bill is a symptom of a broader problem, that based on years of trend-lines and left unaddressed will leave manufactured housing stuck in low gear.

That would harm the interests of most businesses, home owners, housing seekers, investors and others in the mix.

Here’s the genesis of how this issue was brought to MHProNews’ attention.

 

 

Mainstream Media Outreach for Background on Pending Legislation

An email came in 3.12.2019 from a reporter to MHProNews’ publisher yesterday morning. As is often the case, the journalist had a deadline – in his case – for that same day. It was a request for ‘on the record’ comment about a bill pending at the state level that would impact community owners, management companies, and mobile or manufactured home residents.

By late afternoon, that reporter’s article was already written and published.

On Google’s news function, it was the top article last night under both “manufactured home” news searches and “mobile home” news searches. That’s important, as will be revealed later.

 

BradentonHeraldLATonyKovachinNewsFloridaMobileHomeParkOwnersEvenMorePowerOverHomeownersDailyBusinessNewsMHProNews

 

The screen captures above and below document that point.

 

BradentonHeraldLATonyKovachinNewsFloridaManufacturedHomeCommunityOwnersEvenMorePowerOverHomeownersDailyBusinessNewsMHProNews

 

To a reporter doing his research and making his inquiry, it might have seemed like a black and white issue.

But in fact, the tension between community owners and those residents involved is arguably an artificially created problem. It is avoidable, but only if the various parties begin to understand what caused these symptoms that lead to the legislative proposals and resulting tensions in the first place. That will be covered further below.

This is therefore a useful example of lessons learned in dealing with media, public officials, or other researchers who want the truth, instead of some pre-packaged agenda driven response.

The print journalist should be commended for getting a range of perspectives, and then trying to accurately reflect them in his report. Note that headlines are often the work of an editor, not the journalist.

Here was the segue that led to the reporter’s question to MHProNews’ publisher. As is our custom here on the Daily Business News on MHProNews, direct quotes are in brown and bold text. The first and last paragraph are from the reporter, the big middle paragraph is from a third party, and it is what the reporter wanted reaction to for his report.

MarkYoungPhotoBradentonHeraldUrbanAffairsReporterLinkedInDailyBusinessNewsMHProNews

The first and third paragraphs at the right are Mark Young’s statement or questions, while the large paragraph in the middle was the statement he was receiving comments and reaction to from industry expert, L. A. ‘Tony’ Kovach,

On a different matter, I’d like your official input on another story. I received the following email today:

 

“Are you aware there are bills before the Florida Legislature that will have a tremendous impact on the lives on those that live in land leased mobile home parks.  723.035 will amend the law to include the responsibility for mowing, trimming trees, power washing, and painting their home, just to name a few.  If, after notice from the park owner, if the violations are not corrected within the stated time, the park owner may enter the lot, perform the work and charge enough to “ensure compliance in the future”.  Though we do see the need for some method of keeping up appearances of the community, it is that “ ensuring compliance “ that we object to.  And can you envision the elderly trimming our live oaks and palm trees.  Can you imagine being away on vacation and not receiving the notice that your home needs painting, only to return and find that it has been painted and you are receiving the bill for it.  The other large issue in the bills, is mandatory binding arbitration for minor violations of Homeowners Associations. There are many land leased mobile home parks in the Manatee Sarasota area, I thought this may be of interest to them.  Thank you for your time.”

 

Are you up to speed on this? Thoughts? Good idea, bad idea? I’m hoping to have a story on this today. I just got in so still have to research it.”

 

Note that the journalist didn’t reveal who spoke those words?  That’s fine, but the writer did provide a direct quote, to which publisher L.A. ‘Tony’ Kovach responded as follows momentarily.  The final news product had the video below, which of course was not made available to Tony until after the print journalist’s report was finished. The video was credited to another person other than the article’s reporter.

 

 

 

 

As a housekeeping note for professional reader clarity, the other items being discussed between the mainstream journalist and Tony Kovach are edited out as not germane to the issue the print reporter was focused upon for an article about pending legislation. Kovach began addressing the reporter on his requested topic as follows.

 

Now, to your question. It’s not as simple as you might think.

As to the pending legislation, I’m not familiar with the specifics of the bill.  The Florida Manufactured Housing Association (FMHA) could give you their feedback.  That said, I am broadly familiar with the issues being mentioned, and will give you insights few if any will care to share.

At present, there is a tug of war that takes place all too often between home owner groups and some manufactured home community owners and most industry trade groups.  While the issues can be significant to the residents and community owners alike, the source of tension are frankly symptoms of broader issues. 

Here’s why. 

More manufactured home communities are closing than are being opened.  That fact has several impacts on the business marketplace, manufactured home owners, and potential customers.  Using the issues you asked about as an example, here’s how that plays out in the real world. 

First, it is in everyone’s interests to keep a community neat and clean. Mowing grass, trimming trees, etc. are both safety and appearance issues that protect the value of the home owners and community alike. 

The question is, how is a valid goal best accomplished?  Let’s look at a hypothetical case, and you’ll see why this simple question can be problematic in practice.

John and Mary Smith are getting fined for unmowed grass by an overly aggressive community owner.

Unlike an individually owned land-lease community, where the community owner may interact with their residents daily, the corporate giants are answering to investors.  Those giants can ‘get away with’ steep fines or other practices in part because the resident have few if any other options. 

The resident can’t move their manufactured home with ease.  Manufactured homes can be moved, but it requires specialized equipment and experienced professionals to move them, that’s thousands of dollars.  It’s part of the reason why once they are properly installed, manufactured homes are better thought of as immobile homes rather than ‘mobile,’ it’s costly to move.

But that cost to move would be less relevant if there were plenty of competitors in a given market that were opening up new land-lease communities.  30 or 40 years ago, these sorts of tension issues between management and residents just didn’t occur as they do now.  Why?  Because new communities were being built. If some resident didn’t like management company X, and that resident was in fact being mistreated by the management at X, new community owner Y may pay to have that customer’s home moved to Y’s new community. 

Rephrased, normal supply and demand decades ago created options for everyone in the mix. That in turn kept all parties at a more level playing field.  Management treated residents fairly, because they didn’t want to see their home moved. Makes sense?

Which bring us to a broader issue. How is possible that during an affordable housing crisis, there are so few manufactured home communities being built or expanded?  Factually, manufactured homes are the most proven kind of affordable housing, period. The graphic below summarizes key data points, from 2018. The problems that were associated with the construction, safety, and energy standards of older mobile homes were largely resolved after the federal HUD Code for manufactured housing went into effect on June 15, 1976.  Put differently, the issues over quality or durability of construction were resolved almost 43 years ago.  Yet the stigma remains.  Why?

Those federal standards for manufactured homes ought to be preemptive, especially since the passage of the Manufactured Housing Improvement Act of 2000 (MHIA), which established “enhanced preemption.”

But for a variety of reasons, some major industry trade groups won’t routinely publicly defend and promote that preemption.  An arguable case in point is the Manufactured Housing Institute (MHI). State associations often follow MHI’s lead.

Here’s how that plays out with John and Mary.  Let’s say that there were too few manufactured home communities being built, as is now the case. The Smith’s could, in theory, move to a privately owned site that they buy.  Enhanced preemption makes that possible.  By the way, the fear that NIMBY forces have of a manufactured home installed next door has been debunked by HUD research and others.

 

 

But for whatever reason, many – but not all – trade groups may posture support for enhanced preemption, but they do little in practice to support it. Some manufactured home community association leaders won’t even mention it. 

By de facto failing to encourage a robust array of options for current and future community residents to turn to, the existing manufactured home communities become in some ways ‘more valuable’ real estate.

What ends up happening as a result are scenarios like this bill you are asking about.  Resident groups want to nix it, because they don’t want (understandably so) a community owner to excessively fine them. Communities want the ability to do so, for both just – and potentially unjust – reasons.

The ‘solution’ that more radical resident groups like MHAction promote is that communities should all be resident owned communities (ROCs).  But that brings us back to Millie Francis. She lives in a resident owned community.  She is supposed to have certain safeguards. In fact, Millie told me she was fined for unmowed grass, and otherwise harassed prior to her Our Lady of Guadalupe artwork incident. Where was her protection as a shareholder in her community?

The solution to this patchwork of overlapping problems is to stop the artificial manipulation of the market.  By action or inaction, big corporate interests and their trade groups can increasingly gain control over more once independently owned communities. With little effective competition, the residents become trapped.  But the answer isn’t ROCs, as Millie’s case proved they can be just as overreaching as an aggressive large community owner might be.

Finally, I’m not saying that every big community is bad, nor that every small community owner is good.  [So] the dynamics above may or may not fit specific cases.

To answer your final question, it isn’t a good or a bad idea. It’s entirely misplaced.  They are looking at symptoms, not the cause.

The underlying causes for the tension will likely remain unaddressed by any such bill.  Until market forces are allowed back in, giving home owners choices, and giving manufactured home communities a natural check on overreaching, there are going to be no quick or easy solutions. Education has to be part of that mix, because lack of understanding causes fear, frustration and can lead to bad legislation. 

A case in point is rent control in the state of Delaware, where resident groups wanted that measure passed to prevent abuses by big operators.  The resident groups in fact got a bill passed.  Those same resident groups, now years later, are still unhappy.  The law doesn’t work as they thought it would. Meanwhile, those complex laws only push more small operators out of the business, and thus encouraged more big companies to buy out smaller ones.  No new communities are being built. And the vicious cycle goes on.

Make sense, sir? 

All the Best,

 

LATonyKovachMHLivingnewsMHProNewsPHotoTony

 

L. A. ‘Tony’ Kovach
www.MHLivingNews.com|www.MHProNews.com| Office 863-213-4090 |

 

The article the reporter published is linked below.

 

 

 

BradentonHeraldBillWouldGiveFloridaMobileHomeParkOwnersEvenMorePowerOverHomeOwners

Thousands won’t go beyond the headline. It is one more black eye for the industry, and hurts the appeal and value of communities, retailers, and home owners among others. Before industry considers such a bill, they should realize that such headlines are likely to occur. The image above is a collage from the sources as noted.  The story is linked below.
https://www.bradenton.com/news/local/article227400579.html

 

Why it Matters? What Does This Reveal? 

First, there are voices in media across the left-right divide that want to frame stories to fit an agenda. Per third party surveys – many but not all in media tent to tilt left or Democratic, so that narrative is going to be more common. That said, there are a range of media today that likewise find audiences that cross that left-right divide. Some in media – perhaps cognizant of the charges in the last few years of ‘Fake News’ – want to get the facts correctly and accurately.  The point is that a journalist merits some benefit of the doubt, unless or until they reveal themselves as a mere hack for a particular perspective.

But all of those points mean that precise phrasing is important. This report in the Bradenton newspaper  – a McClatchy owned media outlet – is a case in point.

Every reporter feels compelled to cull out as much as possible to get to the heart of the matter. Good writers want to reflect the tension in a controversy that reflects ‘both sides.’

MHProNews readers can see for themselves that every quote used by the reporter was accurate. Keep in mind as you read the article linked below that the same process of culling out some details from each source the Bradenton Herald’s writer sought for comments is likely at play.  No one gets every word quoted, unless the quote is a sound bite only.

Superficiality-is-the-curse-of-the-modernWorldMatthewKellyQuoteFancyInspirationBlogMHProNews720

Warren Buffett didn’t say it, but another successful business guru did. Want to understand something enough to benefit from it? There is no substitute to investing the time needed. Buffett says he reads 5 to 6 hours a day. Wow…but look were that got him.

 

 

Back to Stinebert, MHARR – and The Third Way for Manufactured Housing?

At present, the arguable manipulation of the marketplace by forces within and outside of manufactured housing is leading the industry and its customers into what amounts to an oppositional or confrontational posture.  It is win-lose, and each side wants what it wants.

But the various parties may or may not always realize that they are dealing with symptoms rather than the core issue that Tony Kovach addressed in his commentary, quoted at length above.

That core issue is summed up in making the value proposition good for the consumer, and it is achieved by applying what the Manufactured Housing Association for Regulatory Reform (MHARR) has argued in favor of for many years.  Namely, robust enforcement of enhanced preemption and a level playing field in financing. Only that combination, says MHARR, will yield robust rising production.  It is achieved by ending the “Illusion of Motion” vs. seeking actual measurable results.

It is that third way – getting to the heart of the matter instead of dealing with symptoms – that manufactured housing professionals and resident leaders ought to ponder and pursue.  Because the lack of options for the resident-homeowner is indeed a factor that yields the “tug of war” dynamic.

In no particular order of importance:

 

  • Manufactured home communities, residents, and possible buyers are all being impacted by this confrontational dynamic. This kind of tug-of-war or ‘win-lose’ vantagepoint doesn’t tend to exist to this same degree in other American industries between businesses and their customers.  The natural order of free enterprise ought to yield more alignment than the currently manipulated marketplace all-too-often produces.  More typically, a business provides a desired service, and the customer is willing to pay, thus both routinely end up happy, because that is what keeps a business, in business. That’s healthy, while the current state of affairs is arguably harmful to each segment’s longer term interests.
  • Short-term thinking and behavior may appear to benefit the businesses briefly and the same may seem to be true for the mobile or manufactured home owners. But in fact, both sides end up with mid-to-longer term issues that will at some point artificially harm the interests of each. The current low level of new home sales is in part due to a steady stream of mainstream news reports that often appear problematic to the home seeking public. A possible home buyer won’t slug through this kind of nuanced analysis, but professionals or leaders keen on sustainability and win-win growth may.
  • There are no short-cuts. The multifamily housing world is growing, and that growth isn’t seen as problematic for existing apartment owners. So why is it stunted growth in manufactured home community development viewed as healthy or desirable by some in the manufactured home world? The current state-of-affairs mitigates against smaller firms in favor of larger ones.  But even bigger firms know the obvious parallel between manufactured home communities and multifamily housing. So why don’t leaders of larger operations see the longer term harm this current dynamic will eventually impose upon investors and resident-owners alike?  The status quo – viewed objectively – has a future Cavco Industries type threat looming over it, perhaps one that is even bigger.  Or, if a strongly leftist government takes root in Washington, D.C., or at a state house, then the interest of community owners could well be harmed sufficiently. It is avoidable now, so long as long-term win-win mindsets are at work.
  • Therefore, it is arguably in the long-term interests of most involved in such struggles to restore the marketplace to a more normal state affairs. That’s very much in keeping with what MHARR’s advocacy would yield. Enforce existing laws, and the market will be resorted to more normal, and eventually, robust health.

 

That would in turn yield what MHI’s former president Christ Stinebert called for, as previously quoted.

 

ChrisStinebertFormerPresidentManufacturedHousingInstituteAFSAceoMHIndustryMustFocusGoalIncreasingValuePropositionHomeOwnerMHProNewsQuotePhoto

 

Tony Kovach took the time to lay out and link up facts that allowed for a more nuanced final news product.  That should be a key part of what growth-minded associations, and businesses of all sizes seek.

The status quo is fraught with landlines. It creates winners-and-losers. That’s arguably not the norm in most industries. For longer term sustainability that leads to mutual victories, the status quo must be changed.

If current industry trade groups won’t adapt and to the best elements of the principles that MHARR and MHI’s former CEO made in his quote above, then new structures in the post-production realm must be established. Otherwise, the trend lines of more community closures than openings will yield only more woes.  It remains to be seen what the new National Association for Manufactured Housing Community Owners (NAMHCO) will do about such vexing controversies.

 

 

The Last Blockbuster?

The last Blockbuster store on planet earth was recently in the news. Not so many years ago, Blockbuster was a giant, but it failed to adapt. That’s a timely warning to the manufactured housing industry. The low new home shipment levels is another warning.  The time to act is ASAP, as soon as possible, preferably now.

Positive changes that yield mutual victories must be part of the mix. On that point quote above, Stinebert was arguably correct.

Which begs the question, why did it have to be Stinebert’s parting message? Was the growing influence of Omaha-Knoxville over Arlington based MHI already playing out?  See the related reports below for more insights on that question. “We Provide, You Decide” ©  ## (News, analysis, commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

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Former Manufactured Housing Institute President, Manufactured Home Owners, Urban Institute, and You

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DTS Manufactured Home Lending Committee Member Says MHI in “Unholy Alliance” to Divert Needed GSE Support Away from Manufactured Housing

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Drilling Down on State Manufactured Housing Shipment Data, Shocking Revelations, Warning Signs

 

$170 Million Manufactured Home Community Acquisition by Giant RHP Properties, 17 MHCs, Now 25 States

 

MHI’s Growth Agenda? Rick Robinson, JD, SVP Manufactured Housing Institute, Preemption Evidence, Writ of Mandamus, and Addressing HUD Code Manufactured Home Shipment Woes

 

Sheila Dey, Western Manufactured Housing Communities Assoc, Tells Capitol – Manufactured Homes Could Ease Housing Crisis, Report and Analysis

 

 

 

 

 

 

 

Anti-Monopolistic or “Antitrust” Action Heating Up in Washington, D.C., What It Could Foreshadow for MHVille

March 7th, 2019 Comments off

AntiMonopolisticAntiTrustActionHeatingUpWashingtonDCWhatCouldForeshadowforMHVilleDailyBusinessNewsMHProNews

On the left or so-called progressive side of the political aisle, several Democratic candidates for the 2020 race have made strong statements about doing more antitrust action. One of those are linked further below. Then, on the conservative side of the aisle, some Republicans and others are condemning what they see as a trend toward bias by Big Tech that violates their free speech rights.

 

Furthermore, President Donald J. Trump has purportedly had drafted an executive order (EO) on antitrust action. See that prior report, from the linked test image box below the byline and notices.

Against that backdrop, there is talk of how this talk of antitrust could play out in MHVille. That talk about the issue is more behind the scenes of late, but it exists. Some firms, per sources, are shoring up antitrust and other legal experts.

With that, there is a growing move in Washington, D.C. to take a more serious look at antitrust, most of the news revolves around big tech. But it should not be though that it would end there.

There’s discussion, for example, of how Cavco and their SEC woes may or may not include possible antitrust issues.  If so, that could prove difficult for Clayton Homes and their related Berkshire Hathaway manufactured home lenders.

These two videos and the pull quotes from Bloomberg Law, therefore, should be construed not only on the obvious level of big tech. Big Tech also obviously impacts manufactured housing, via marketing and in other ways.

While there is debate back and forth, one could argue that there is growing energy behind antitrust action in Washington and beyond.

So, these videos and the Bloomberg Law commentary should be construed through the lens of how this may play out for members of the Manufactured Housing Institute (MHI).

 

 

Antitrust Enforcement in Spotlight at Senate Hearing

  • Posted on Bloomberg Law, at this link here, March 5, 2019, 5:46 AM Updated March 5, 2019, 5:20 PM
  • Senate antitrust hearing comes amid heightened pressure on Alphabet’s Google, Facebook
  • Robert Reich, Joshua Wright testify
  • The Senate’s top Republican [Sen. Mike Lee (R-Utah)], on antitrust issues March 5 cautioned against using competition law to address growing concerns about big-tech companies.

By contrast, Bloomberg’s recent video discussion, posted below, said the following

Feb.27 — U.S. antitrust enforcers are zeroing in on technology giants following years of criticism that they haven’t done enough to rein in dominant internet companies like Alphabet Inc.’s Google and Facebook Inc. The Federal Trade Commission said it’s creating a task force led by senior competition officials and 17 staff lawyers to investigate potentially anticompetitive conduct by technology companies. Matt Stoller, Open Markets Institute fellow, and Bloomberg’s David McLaughlin discuss on “Bloomberg Technology.”

 

 

Note that the Open Market’s folks have taken specific aim at Clayton.  Some tweets are shown below.

AustinFrerickOpenMarketsAntiTrustAntiMonopolyClaytonHomesWarrenBuffettPredatoryLenderMinoritiesMoreDailyBusinessNewsManufacuredHousingIndustryMHProNews

HowClaytonHomesMakesMoneyAustinFrerickTwitterOpenMarketsDailyBusinessNewsManufacturedHousingIndustryMHProNews

See the related reports below for more that is more manufactured housing specific, and ties together mentions of the above.

 

Independent Businesses, Affordable Manufactured Housing, Open Markets, & Robust MH Sales Growth

That’s this evening’s “News Through the Lens of Manufactured Homes, and Factory-Built Housing,” © where “We Provide, You Decide.” © ## (News, analysis, commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

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NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

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3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

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“Billion Dollar Empire Made From Mobile Homes,” What Washington Post’s Peter Whoriskey Didn’t Report

February 28th, 2019 Comments off

 

BillionDollarEmpireFromMobileHomesWashingtonPostPeterWhoriskeyDidntSayMHActionDailyBusinessNewsMHProNews

According to Realtor Magazine,While a 3 to 5 percent annual increase is standard, you may want to adjust this to fit your situation and the local rental market,” said a publishing arm of the National Association of Realtors ™ (NAR), in February, 2016.

 

In a January, 2019 report, RentCafé reported “Strong demand for rental units in 2018 has fueled price growth nationally with the average rent in the U.S. clocking in at $1,419 at the end of 2018, 3.1% more expensive than the previous year.”

But when the Washington Post reported that Yes! Communities was raising their site fees (a.k.a. ‘lot rent’) by 4 percent a year over the past 6 years, it was framed in an evocative way.  The report – by using selective quotes from residents – made it sound as if the rental hikes were horrifying. Yet, based upon the spot checks reflected above, the increases seem to be roughly in line with mainstream rental housing trends in recent years.

Note too that even conventional housing owners may experience increases in property tax, HOA fees, insurance, and the like.

The Washington Post (WaPo) article keeps getting republished by various mainstream media outlets. As of this date, the Google search below reflects over 7,000 sites have picked this story up.

Here are some pull quotes from the WaPo article:

  • Okay — it’s a trailer park, not a fancy gated community,” said Jessica Boudreaux, 33, who lives there with her two daughters. “If people could, they’d live somewhere else.” (MHProNews will comment on that point, and others, further below. Note the terminology error, see further below for correct nomenclature).
  • They prey on people who can’t afford land, people who can’t move,” said David Barrett, 62, an excavation equipment operator who lives in Florence Commons.
  • It’s [Florence Commons manufactured home community] really gone downhill,” said Kris Wilkin, 47, a state corrections officer who bought a 2003 double wide in Florence Commons seven years ago.

 

  • For practical reasons, they can’t move. The dwellings are called “mobile,” but they are costly to transport and sometimes owners are contractually forbidden to move them. (Actually, on a national basis, perhaps one out of five are ‘mobile homes,’ four out of five are HUD Code manufactured homes, so the author is mistaken in his terminology.)
  • Vanessa Jasinski, vice president of marketing for Yes Communities…said…that in the past five years, 46 home renters at Florence Commons have purchased homes in the community.
  • Florence Commons, along with more than 200 other mobile home parks across the U.S., has produced hefty returns for Stockbridge Capital, a $13 billion private-equity firm, and its major investors.

 

  • [Per Stockbridge]…“senior management team [at Yes! Communities] has a demonstrated track record of increasing home rental rates.”
  • It has received $1.3 billion in financing through government-sponsored lender Fannie Mae, which says mobile homes are inherently affordable.” The money helped them buy existing mobile-home parks.
  • Over the past three years, some of the biggest private-equity firms — Carlyle Group, Apollo Global Management and TPG Capital — have taken stakes in mobile home parks, according to a forthcoming report by the nonprofit groups Private Equity Stakeholder Project, MHAction and Americans for Financial Reform. The mobile home parks owned by private-equity firms have more than 100,000 home sites, according to the report.

 

The WaPo Report is Largely the MHAction Report…

One might ask, why is MHAction so adept at getting their narrative out to the mainstream media, while the Manufactured Housing Institute – which says it represents “all segments of factory-built housing” – so often fails to rebut or get its own counter-narrative out?

MHAction has published a new ‘white paper’ style document that addresses this same topic. That new document from MHAction, is linked here as a download. As with other MHAction narratives, while it is mildly pro-manufactured home living, it is apparently – even blatantly – anti-businesses that operate in manufactured housing.  While big businesses are often named, the ‘end game’ for MHAction is arguably to turn privately owned communities into all Resident Owned Communities (ROCs).

Yet, when MHAction was asked to weigh in on the vexingly apparent misbehavior purportedly taking place at Bradenton Tropical Palms, a ROC in Florida, that non-profit and others have remained silent. To learn more about that scenario – which has been one of the top reported news stories in manufactured housing for about 10 months, see the linked text-image box below.

 

MH Black Eye, or Opportunity in Disguise? Vexing Saga of Millie Francis’ Faith Based Art, Bradenton Tropical Palms ROC, Vanguard Management, Knox and Levine

 

Peter Whoriskey, with the Washington Post, was contacted for some additional insight on his use of the MHAction white paper for this report, but did not return the message as of the time this report is being written.  MHAction was likewise contacted about some fact-errors in their white paper, they declined comment.

It should be noted that since Manufactured Home Living News published the report linked below, MHAction has been mute. This report, and others similar to it, identifies the money trail from Warren Buffett – Chairman of Berkshire Hathaway – has funding to nonprofits, which in turn funded MHAction and other anti-manufactured housing reporting.  Even another resident group’s leader has publicly blasted MHAction, for taking credit for activities that they had little or nothing to do with.

 

Manufactured Home Resident Group President Cautions Against MHAction, Surprising Background Reveal to Manufactured Housing Action

MHAction has protested Blackstone, RV Horizons, Mobile Home University, Equity LifeStyle Properties (ELS), HUD Secretary Ben Carson, among others. Oddly, while they protested those organizations and events, they stayed mute on the ‘education’ provided to SECO members by George F (F?) Allen supported Spencer Roane and his protegee, Tom Lackey, who made the news in a bad way for promoting and/or selling homes ‘contract for title’ or ‘lease-purchase option.’  For more on that, see the report on the MHI part-time surrogate Allen and company, linked here.

Rephrased, MHAction has not lifted a finger in some egregious cases that involve manufactured home community residents. Instead, they target specific community operators. By extension, many readers of reports like WaPo’s by will take away Whoriskey will be left with the impression that all community living is like what they are reporting.

 

 

Where is the Balance in Whoriskey’s Story?

The MHAction white paper includes some flawed data, and some spin.  For example, they say there are 18 million living in mobile or manufactured homes, when the more commonly cited estimated figure is 22 million.

PrivateEquityGiantsConverageOnManufacturedHomesPeterWhoriskeyWashingtonPostDailyBusinessNewsMHProNews

Click here to see the complete, but arguably agenda-driven, MHAction and their colleagues ‘white paper.’

 

Ironically, the Manufactured Housing Institute (MHI) just announced that they have a report that they showed some attendees at their Winter fundraiser (err, ‘winter meeting’).  Per MHI in an email to their members on 2.27.2019.

  • “MHI commissioned Trifecta Research for the study and the findings provide exciting insights into a variety of topics and market trends, including the characteristics and satisfaction of individuals who live in manufactured homes across the country.

 

  • This extensive independent research study of manufactured housing residents reveals positive signs for future growth. For example, a notable finding from the research is the level of satisfaction that individuals feel regarding their decision to live in a manufactured home. Two-thirds of owners were either “extremely” or “very satisfied” with their manufactured homes, and at least “very likely” to recommend manufactured housing to others. For those living in land-lease communities, 62% were either “extremely” or “very satisfied.” Satisfaction soared to 76% for respondents living in a 55+ community, indicating they were either “extremely” or “very satisfied.”

 

  • MHI has a strategic plan to utilize this research to bolster advocacy efforts, public relations outreach, and more. We want you to utilize these exciting findings as well.’

 

After saying that they want these findings to be used, they then contradict themselves by placing it behind a member-only login. Where is their logic?  MHAction – to promote their errant ends – is prompting their white paper, which can be download from their website.  By contrast, MHI ‘hides’ its good news about manufactured home living?

GoogleSearchBillionDollarWaPoManufacturedHousingInstiituteYesCommunitiesFrankRolfeMHActionEmpireDailyBusinessNewsMHProNews

 

The National Association of Realtors, Bloomberg, and over a dozen organizations and reports last year were pro-manufactured housing.  Yet, MHI has neglected to archive and publicize those findings to the world?

Is it inept?  Lazy?  Trying to foster contraction of the industry by allowing mostly bad news to have more play?  How does one explain years of such behavior by MHI?

TerminologyMattersBecausetheTerminologyDescribestheConstructionStandardsHomeBuiltToSteveDukeLMHAaMHLivingNewsMHProNewsBiggerPocketsSunshineHomesRedBayAL

”The terminology matters because
the terminology determines the
construction standards a home was
built to,” Steve Duke, LMHA.

PublishingHandPickedInformationCanBeWorsefortheImpressionItMakesOnManufacturedHomesandOurIndustryThanStatingEntirelyFalseInfo-BradLovinNCMHA

MHProNews curates quotes and applies them in cases where they fit or apply.

 

See the report linked below to see how stunning this pattern of behavior is by MHI.

 

Positive, Uplifting Third-Party Reports Favor Modern Manufactured Housing, So What’s Going Wrong?

 

MHI’s response?  Mostly silence, but an arguably illicit threat by MHI to sue MHProNews for citing what they’ve said.

 

Lanham Act, Monopolistic Housing Institute, err, Manufactured Housing Institute, Legal Bullies, and You

 

Can you spell, ‘over the target’ reaction?

 

 

The Bottom Lines?

Billion-dollar empire made from mobile homes, by WaPo’s Peter Whoriskey is a arguably a slanted hit piece.  MHI hasn’t bothered to refute it.  MHAction, which crafted the white paper that apparently sparked the Whoriskey’s column, gets funding from the same source that MHI does, Warren Buffett and/or Berkshire Hathaway brands or supported nonprofits and foundations.

It’s all out in the open to the extent that someone can follow the money, follow the facts, and connect the same dots that MHProNews and/or MHLivingNews has done.  But the bulk of manufactured housing trade media are either all-in for MHI, or at least silent about their problematic behaviors, and that of their purported Omaha-Knoxville masters.

Buffett had a stake in the Washington Post years ago. Mainstream media reporters – who may not have the same agenda that the WaPo does – have communicated with MHProNews about various issues reported here and on/or MHLivingNews.  The Manufactured Housing Association for Regulatory Reform (MHARR) has already been cited in a favorable way – by WaPo – for having intervened with HUD for having Pam Danner, JD, removed for the Office of Manufactured Housing Programs.

Danner, per reports, is no longer with HUD.

The bottom line is yet another example of how MHI inexplicably fails to do what good post-production trade groups are supposed to do.  Protect, Educate, and Promote or P.E.P.

UnzipLookingForUsUnlockedMindHowCanWeHelpThemSeeManufacturedHOusingINdustryDailyBsuinessNewsMHproHNEws

P.E.P.ProtectEducatePromoteMHProNews

How long will retailers, lenders, suppliers, and others tolerate the multi-year pattern of behavior that has left 5 of the top 10 manufactured housing shipment states sliding in new home shipments during an affordable housing crisis?

 

ManufacturedHousingShipments2018vs2017Top10StatesManufacturedHousingAssocRegulatoryReformMHARRManufacturedHousingInstituteMHIDailyBusienssNewsMHProNEw

 

To learn more, see the linked related reports, above and below.  MHProNews invites those voices in Omaha-Knoxville-Arlington axis to refute, confirm, or clarify their pattern of behavior either in writing, or live at the Tunica Show with an audience of manufactured home professionals. That’s fair, if they are able to explain their behavior, let them do so.  If not, let their small to mid-sized members beware.

That’s manufactured housing “News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, commentary.)

 

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Related Reports:

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Independent Businesses, Affordable Manufactured Housing, Open Markets, & Robust MH Sales Growth

 

Democrats, Republicans Agree – “Manufactured Homes Can Play a Vital Role in Easing” the Affordable Housing Shortage

Mobile Home Burns, Woman Dies, Details At Ten – Back Story of Mobile Home Fires, Regulatory Facts

“The Illusion of Motion Versus Real-World Challenges”

HUD Code Manufactured Home Production Decline Persists – Time For Action Not Excuses

Independent National Manufactured Housing Post-Production Association Takes Major Step

President Trump Announces Nominee Dr. Mark Calabria to Become New Director of Federal Housing Finance Agency

 

 

 

 

 

 

 

Independent Businesses, Affordable Manufactured Housing, Open Markets, & Robust MH Sales Growth

February 28th, 2019 Comments off

 

IndependentBusinessesAffordableManufacturedHousingOpenMarketsRobustMHSalesGrowthDailyBusinessNewsMHProNews

According to their website, “The Open Markets Institute uses journalism to promote greater awareness of the political and economic dangers of monopolization, identifies the changes in policy and law that cleared the way for such consolidation, and fosters discussions with policymakers and citizens as to how to update America’s traditional political economic principles for our 21st century digital society.”

 

The Open Markets Institute (OMI) website also says, “In America today, wealth and political power are more concentrated than at any point in our country’s history. The Open Markets Institute, formerly the Open Markets program at New America, was founded to protect liberty and democracy from these extreme — and growing — concentrations of private power.”

In an article entitled, “Entrepreneurship & Monopoly,” OMI said this.

Since the founding, Americans have viewed entrepreneurship as a way to secure our nation’s political freedom. Thomas Jefferson’s celebrated the civic virtue of “yeoman farmers.”  Since then a long line of American political thinkers have seen independent, small-scale business and property owners as guarantors of a vibrant democracy.”

This is a principle that every small- to midsized-business should be able to relate to easily. Note that property ownership – think affordable home ownership – is an important element to a vibrant free people.

But in the U.S., the world’s richest nation, home ownership is at relatively low levels. The U.S., per the data compiled from Wikipedia, isn’t even in the top 40 nations for the rate of home ownership. Why?

 

Top49NationsInWorldInHomeOwnershipRatesGlobalHomeOwnershipRatesMHProNews602

HUD Secretary Ben Carson promoted during his first year at HUD the notion that the average net worth of a household that owned a home is some $200,000. By contrast, said Secretary Carson, the average renting household had an average net worth of only $5,000.  Home ownership is a worthwhile goal.  More home ownership would in time create less dependency on federal or other programs.

 

Affordable Housing, Manufactured Housing, and Monopolies are Nonpartisan Issues  

OMI’s article doesn’t mention manufactured homes, but it would be nice if it did. Because not only is small business important for a vibrant economy and a free people, so too is home ownership.  No form of permeant home ownership exists today that is more proven than federally regulated HUD Code manufactured homes.

 

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Image collage by MHProNews.com and MHLivingNews.com.

 

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Note, this graphic will be updated with the link to Rev, Tye’s comments, later today.

 

That noted, “Americans also know that new business ventures are essential to economic progress and upward mobility,” said OMI in “Entrepreneurship & Monopoly.”

In manufactured housing, there are on paper three national trade associations. The Manufactured Housing Institute (MHI) represents the bulk of the production and claims to represent “all segments of factory-built housing.” That means that post-production issues should fall into their domain.

But in fact, the other two national trade groups both sprung from MHI, each pointing to the failure of MHI to properly represent their respective interests.

The Manufactured Housing Association for Regulatory Reform says it “is a Washington, D.C.-based national trade association representing the views and interests of independent producers of federally-regulated manufactured housing.”

 

DannyGhorbaniFormerMHIVpQuoteFoundingMHARRPresidentQuoteDailyBusinessNewsMHProNews

A key word above from MHARR is independent. The newly minted NAMHCO – the National Association of Manufactured Housing Community Owners put their breakaway from MHI like this.

 

NealTHaneyNAMHCOWhyBreakawayfromManfuacturedHousingInstituteMHI

 

There are several industry voices that have equated MHI as the big business lobbyists, with smaller businesses there as the buffet – or Buffett? – serving-line for their next or future acquisition.

While MHI puts out an antitrust statement at their meetings, they oddly fail to give more than lip service and posturing to the interests of small business. MHI award winner, Marty Lavin put it as follows.

 

SoTheAssociationMHIIsNotThereFortheIndustryUnlesstheinterestsoftheBigBoysJointheIndustry'sMartyLavinMHIAwardWinnerQuoteMHProNews

MHProNews looks at the facts, considers the sources, and follows the evidence.  We curate quotes that apply to specific topics.

 

Why does that matter? OMI says that, “…startups help create an inclusive economy. They provide opportunities for women and minorities to more quickly achieve financial success and leadership than in larger firms. New enterprises also are responsible for high rates of job-creation and innovation. According to the U.S. Small Business Administration, small firms employ over half of the private-sector workforce and created nearly two-thirds of the nation’s net jobs over the past fifteen years.”

Yet while entrepreneurship is essential to the American Dream, over the past thirty years the rate of new business formation has declined. The number of companies less than a year old, as a share of all businesses, dropped by 44 percent between 1978 and 2012. In all 50 states, the number of firm exits has outpaced new firm formation,” said “Entrepreneurship & Monopoly.”

The pattern of foiling new business startups combined with growing consolidation is a serious one for manufactured housing independents. MHI has helped document the trend on the production side.

 

 

As new producers have begun to emerge during the Trump Administration, how has the largest producer behaved?  Each of the text/image boxes is a hot link to a report on that topic.

 

“Mobile Home Militia,” Retail/Production Sources, Sound Alarm Against Clayton Homes, CMH, New “Anti-Competitive Practices” Allegation

 

MHI and Clayton, each asked to comment on the above and other topics linked from this report, have both declined to respond on numerous occasions.

The exercise of market power by companies like Clayton Homes, 21st Mortgage, and Vanderbilt Mortgage and Finance (VMF) have manifest themselves in other ways too. One notorious example is laid out in the report below.

 

Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

 

That isn’t the only such case, as bold as it seems to be.  A more recent news tip and follows up revealed the following, which officials at Knoxville declined to comment on.

 

CFPB and 21st, Second Shoe Drops? Flooring w/21st Mortgage Corp? Insider Tips

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At the heart of these issues are access to capital, the impact of overburdensome regulations, the need for education, and timely communications.  Former MHI Chairman, Tim Williams, addressed the later like this.

 

TimWilliams21stMortgageCEOthenMHIChairmanGoodArgumentsRefuteEveryStatisticsRespondEveryStoryPBSDIckErnstDailyBusinessNewsmHPronews

Williams is arguably right that there are good reasons to respond to each case of media or other misinformation. How else will ignorance or bias be corrected? Then, why does MHI so often fail to do what their former chairman said was logical?

 

These manufactured housing related issues are much in keeping with the thesis from OMI .  While noting that no one factor is to be solely blamed, OMI said “Similarly, overly broad regulations can hamstring new startups.”

OMI also adds these noteworthy points, bulleted below.

 

  • Another less discussed cause is a set of legislative changes that have weakened anti-monopoly laws over the past thirty years.”
  • Market concentration harms new business formation in many ways.  For example, when monopolistic firms learn of new entrants, they can engage in loss-leading.”
  • Similarly, well-established firms in concentrated industries can collude with each other…”
  • The impact of lower enforcement of antitrust laws has harmed small businesses, and by extension, the public, “The effects on small business and entrepreneurship have been devastating. According to the Institute for Local Self-Reliance, between 1997 and 2012, “the number of small manufacturers fell by more 70,000, local retailers saw their ranks diminish by 108,000, and the number of community banks and credit unions dropped by half, from about 26,000 to 13,000.”

 

Even MHI member producers have complained about the lack of independent retailers. But it was arguably the action of 21st, Clayton Homes, and Berkshire Hathaway Chairman Warren Buffett “Moat” principle that has arguably contributed to throttling thousands of independent retailers.

Legacy Housing is not the only one producer that is going into more vertical integration to counter the trends, but they are in some ways the higher profile example of the trend, given their recent IPO.

 

Legacy Housing IPO (LEGH) Quiet Period Set to Expire, SA’s Don Dion

ManufacturedHousingVsTotalCompletedHomesLegacyHousingS1FilingIPODailyBusinessNewsMHProNews

Legacy clearly believes in the future of the business, because they are raising capital to expand their retail base.  Trend lines and data like the above also tell the story of how much more manufactured homes could be doing, because it did so in the past.  Why aren’t more sold today?  What role does market collusion and manipulation play in limiting manufactured housing, so that larger firms can acquire smaller ones at a discount?

 

 

History and Aggressiveness

An MHI member executive wrote in recently to say, “You seem pretty aggressive against MHI?  There must be history there.  To me, we need groups like them to move the industry forward.”

While it is debatably true that there is a need for trade groups, the better question is this. Is MHI part of the problem, or part of the solution for independents and industry growth?  If they were part of the solution, than how is the vexing trend summarized below to be explained?

 

 

If MHI were part of the solution, why have they routinely deferred to what the monopolizing forces Omaha, NE based Berkshire, or Knoxville metro based Clayton, 21st, and VMF want?

 

ClaytonHomesOakwoodHomesBerkshireHathawayMarketShareofManufacturedHousingEndof2003DailyBuisnessNewsMHanufacturedHousingIndustryProNews

ClaytonHomesSkylineChampionCavcoIndustriesBalanceofIndustryManufacturedHousingIndustryConsolidationGraphicPieChartMHProNews

Graphic by MHProNews, using information provided by each corporation, or named entities.

 

As an MHI-only member company of official complained about the way that the Duty to Serve (DTS), for example, has arguably been manipulated to serve the interests of Omaha and Knoxville, “What are we, chopped liver?” What about using DTS to serve all of manufactured housing, not just some of it?  Isn’t it tragic that industry voices feel compelled to speak off the record, because they fear retaliation or career harm if they spoke their minds openly?

 

“What Are We, Chopped Liver?” MHI Member December 2018 Reactions

 

As MHARR’s president put it like this.

 

MarkWeissDTSQuoteManufacturedHousingAssocRegulatoryReformMHARRDailyBusinessNewsMHproNews

While the comment was about DTS, there are parallel educational principles that apply. Manufactured housing arguably should be doing more sales of all kinds of lending. To accomplish that is in part an educational and communication issue. That is a post-production topic too, and yet where are the efforts by MHI to teach retailers and communities to attract more qualified customers to their offices and sales centers?

 

Manufactured Housing was poised to overtake conventional housing in production in the 2010s, said Harvard’s Eric Belsky.

 

EricBelksyManufacturedHousingIndustryManufacuredHomeManufacturedHousingInstituteResearchDataAffordbleHousingMHProNewsDailyBuisnessNews575

Why did Belsky miss his predicted date? Because it came before Buffett’s entry into MH? See the report linked here.

 

But the purported manipulation of the credit markets and other regulatory, zoning, communications and other factors have worked to foil what Belsky said was going to occur. As MHI member Frank Rolfe lamented.

 

 

The regulatory burdens, capital access, educational and communications efforts are barriers to entry as well as to maintenance, and exit for a business. That combination yields lower sales levels. In turn, the means most communities and each retailer’s businesses are worth less. That happens to play into Warren Buffett’s ‘value acquisition’ aim, plus his Moat.

 

Warren Buffett’s Moat, Understanding Manufactured Housing Requires Grasping Strategic Economic Moats

 

Coincidences?

 

Conquest Capitalism – Thoughts of Chairman Warren Buffett – Billionaires Campaign to Control Trillion Dollar Affordable Housing Market

 

These various federal, state, or local level policies or the failure to robustly enforce antitrust laws ought to be front and center in the efforts of any good post-production trade group. Yet, the case linked below reflects that MHI often fails to intervene. State associations sources have told MHProNews that if they don’t do what Knoxville and Arlington, VA based MHI wants, they fear for their jobs.

 

Dramatic Reversal, City Passes Urgency Ordinance Effectively Banning Manufactured Homes, Front & Back Stories

 

A combination of federal and state investigations, plus a new post production trade group could help change these dynamics. See the related reports for more.

What is certain is that more of the same will only yield more of the same.

As to “history” between MHI and MHProNews, there is indeed history there. Our publisher was a member for years, and was elected by his peers to serve on an MHI board. But after years, there was no changes to issues like those noted taking place. Why pay a group for doing something that NAMHCO’s Neal Haney and others have said is not working for them?  Why not rather forge a new association that actually does, what MHI claims to do?

 

LATonyKovachHenryFordQuotesPrettyPicturesAchieveGoalsDailyBusinessNewsProNews

 

 

Back to OMI…

The principle of wheat and chaff has to be applied to OMI, and all others. Learn and apply what is good, but understand that sometimes an organization, person, or other source self-contradicts its own principles.  It must not be construed from this article that every position that OMI takes is hereby endorsed.

That said, OMI is arguably correct on much of the history and impact of the issues that the nonprofit group raises. For a recent example, “Open Markets Institute calls on Congress and the Federal Trade Commission to immediately investigate how to protect America’s independent news media from the power and predatory business models of Google and Facebook.” That’s an issue that MHProNews has also raised for some time.

Open Markets Institute sent a letter to House Judiciary Committee Chairman Jerrold Nadler with recommendations on how to approach the problem of monopoly this Congressional session,” noting that MHProNews recently did a focus on a top-antitrust attorney Lina Khan possibly heading to the staff of a Democratic lawmaker.

Political and professional posturing is not limited to any one party or organization. There are several ways that the Trump Administration, Democrats, and numbers in the GOP could be working together to get to the heart of much of what ails America, affordable housing, and manufactured homes role in serving the nation.

 

LATonyKovachGoodBipartisanshipShouldalwaysBepredicatedBenefitallhonestindustrymembersnotslectfewquote

 

Facts, evidence, following-the-money, history, and trend-lines should speak loudly. Without real change, the industry will continue in its current funk. The fact that MHI uses apparent threats from attorneys against this former member instead of publicly engaging on the issues raised speaks volumes, see below.

 

 

YouAreEntitledtoYourOwnOpinions.ButYouAreNotEntitledToYourOwnFactsDanielPatrickMoynihanDailyBusinessNewsMHProNews

ManufacturedHousingInstituteMHINewClassofHomesDailyBusinessNewsMHProNews

Still from MHI Video, logos added by MHProNews.  At the time that MHI created this video, sources say that they already knew that the production/shipment slide was coming.  Instead of addressing it, instead, they created a video that touted all that they were doing. But if all of these claimed efforts were so good, where are the measurable results? 

ManufacturedHousingInstitutelogoMHILogoMHIVideoStillsMillionsofViewsDailyBusinessNewsMHProNews

CompareMobileHomeTrailersPastManufacturedHomesSaferMoreDurableQuoteScholasticaGayCororationPhotoSmallPercentageDamagedDuringHUrricanesMHProNews

 

Tunica is a place where independents meet by the hundreds, and it’s a place that this dynamic could be changed, by establishing a new post-production group that will fight-like-hell for the heavenly causes that MHI has arguably laid down on.

That’s industry “News, Tips, and Views Pros Can Use,” © where We Provide, You Decide.” © ## (News, analysis, commentary.)

 

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Related Reports:

You can click on the image/text boxes to learn more about that topic.

12 Reasons to Oppose a New Manufactured Home Post Production Association

 

21st Mortgage Suit’s CFPB Denial, Exclusive Document on Berkshire Hathaway Manufactured Housing Brands Investigation

 

“The Illusion of Motion Versus Real-World Challenges”

HUD Code Manufactured Home Production Decline Persists – Time For Action Not Excuses

 

 

 

 

 

 

 

 

 

 

 

 

 

Top Independent Manufactured Home Retailer Outsells Clayton Homes, Doesn’t Sell CMH Products, Per Mainstream News

February 25th, 2019 Comments off

 

TopIndependentManufacturedHomeRetailerOutsellsClaytonHomesDoesn'tSellCMHProductsPerNaplesDailyNewsUSATodayMHProNews

 

An independent manufactured home retailer has made mainstream news with a media outlet that is part of the USA Today family of media brands. For whatever reasons, that retailer only sells new homes built by members of the independent producer’s trade group, the Manufactured Housing Association for Regulatory Reform (MHARR).

 

ChrisLeePhilLeeJaniceLeeLeeCorpHomesFlorida#1RetailermanfuacturedHousingjacobsenHomesScotbiltHomesMHProNewsAccording to an article in the Naples Daily News, part of the USA Today family of newspapers, Estero, FL based LeeCorp Homes was recently named as the top retailer of manufactured homes in Florida.

Rephrased, that claim means that they are outselling Clayton Homes in Florida, or any other retailer in that state.

Our company has played an integral role in shaping the landscape of quality, custom-designed manufactured housing in Southwest Florida over 35 years,” said Chris Lee, president of LeeCorp Homes, “The key to our success lies in our ability to oversee every aspect of the homebuilding process, from customized design to permitting to installation and final move-in.”

Florida has been the #3 seller of manufactured housing in recent years. LeeCorp Homes sells new HUD Code manufactured homes built by Jacobsen Homes and ScotBilt Homes. Both of those producers are members of MHARR, according to federal and other sources.

Rephrased, based on the report, the accomplishment by LeeCorp Homes is quite impressive.  Why?  Because there are vertically integrated operations in the same state – including Clayton Homes – that LeeCorp Homes is outselling.

Independent retailers of manufactured homes, take heart.

MHARR2018vs2017ToptenManufacturedHousingStatesManufacturedHousingAssocRegualtoryReform

Data per MHARR, graphic by MHProNews.

 

According to their website and the Naples Daily News, “LCH Enterprises of Southwest Florida, LeeCorp’s construction and engineering sister company, was created in 2005 to implement turn-key packages including installation and completion of each new home. The company expanded its operation to include a second sales center in North Port to serve customers in the Port Charlotte, North Port, Venice, Englewood, Nokomis, Osprey and various areas.”

On this date, the firm enjoys a BBB rating of A+

LeeCorpHomesBetterBusinessBureauRatingDailyBusinessNewsMHProNews

 

Interesting MH Industry Takeaways?

It should be noted that LeeCorp Homes has used advertorials, besides other marketing methods.

As with many forms of marketing, there are arguably good, bad, or mediocre uses for advertorials,” said manufactured home industry consultant and MHProNews publisher, L. A. ‘Tony’ Kovach. “Our critiques of the Manufactured Housing Institute (MHI) uses of advertorials is NOT about the generic use of that medium of marketing. Rather, we’ve objected to what is arguably misinformation or problematic statements or claims that MHI has made using StatePoint or other advertorials. There are times we’ve used factually accurate advertorials that rocked for specific clients.”

What Tony Kovach is explaining is that advertorials are only as good as the content that goes in them. His critiques of MHI advertorials are many, including the obvious point that despite their claims, they clearly haven’t moved the needle on new manufactured home shipments nationally.

That said,” Tony Kovach elaborated, “often the best option – when possible – is getting authentic news coverage, rather than advertorials. For that matter, our MHLivingNews platform has proven valuable for specific clients. But on MHLivingNews, we do authentic interviews, not scripted or staged videos. The public can often discern the difference between what’s real and what’s faked.”

Customers interviewed on MHLivingNews are not paid to participate, they do so because they want to share their experiences with manufactured homes, the community that they live in, and those that sold them there home.  On one occasion, a meal and fuel cost was offered, in order to get a group of customers to participate in a focus group.  But there was not real monetary compensation made with that landmark focus group.

Tony Kovach is the co-founder of MHProNews, which rapidly became the most read trade media in all of manufactured housing. He also co-founded MHLivingNews, which is the arguably the #1 educational resource for consumers and others who are interested in learning more facts about manufactured home living.  He’s been cited by mainstream media on numerous occasions over the years as an industry expert, including being noted in the first footnote of the 2018 research by the National Association of Realtors ™ (NAR) 2018 report on manufactured homes.

We’ve often been able to get our clients mainstream media coverage in authentic ways,” Tony Kovach said. “We do that in part by framing a topic in a manner that strikes a mainstream news source as relevant to their audience. But if that doesn’t work, advertorials and numerous other options are certainly a viable alternative.

 

Consistency and Third Party Authenticated 

Another key to credibility in marketing is consistency. Sadly, MHI has published paid-for information via press releases and/or advertorials that have purportedly proven to contradict their own previously stated claims,” Tony Kovach explained. “We make a point of referencing a third-party information as often as possible. That too ads to credibility. Furthermore, unlike some bloggers or publishers in our industry’s trade media, that seem to have no problem making periodic claims without evidence.  Or as bad, using information or phrases as their own that actually originally came from another source they’ve seen, heard, or read.”

See related report about Florida, other states, and more, below the byline, notices, emailed headline news signup, and offers.

 

The Bottom Line About this Florida Based Firm?

LeeCorp Homes ought to feel good and is hereby applauded for accomplishing the results stated in the Naples Daily News, and for their fine BBB rating.

That’s manufactured home “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

 

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Which Manufactured Home Producer is the #1 Leader in the Hot Florida Market?

 

 

 

 

 

 

 

 

12 Reasons to Oppose a New Manufactured Home Post Production Association

February 25th, 2019 Comments off

 

12ReasonOpposeNewManufacturedHomePostProductionTradeAssociationDailyBusinessNewsMHProNews

There are more reasons than this one dozen to oppose the start of a new national post-production manufactured housing trade association.  But those noted are sufficient to get the ball rolling on the timely discussion ahead of the 2019 Tunica Manufactured Housing Show.

 

Some of these are subtle. So, be advised, and read them with care.

1) Manufactured housing shouldn’t get any bigger than it already is, at least, not anytime soon. The fact that the industry once produced over 550,000 new homes built two years in a row, or hit 372,000 plus new HUD Code manufactured homes in 1998, are not a reason enough for the Manufactured Housing Institute (MHI) to want to exceed 100,000 shipments in 2018, while RVs continue to outsell MH by some 5 to 1.

 

2) The Arlington, VA based MHI wants you to know that the manufactured housing industry has too many trade associations already. The fact that other housing sectors – and other numerous industries – have far more trade groups and associations than manufactured housing has is irrelevant to the fine folks in Arlington, VA.  Emotion – or if necessary, power – not logic, should rule.

 

3) Don’t worry about the fact that manufactured homes are increasingly being zoned out of areas that once allowed or embraced them.  Or that several states are witnessing declines in new manufactured home sales, even while an affordable housing crisis is growing. Far more important that ‘we should all speak with one voice in manufactured housing,’ says the MHI party line.  That one voice should come from those closely-aligned with metro Omaha-Knoxville-Arlington connected operations.

 

4) If there is any difference in viewpoints that deviates from any official position held by MHI or Knoxville-metro based Clayton Homes, those opposing manufactured housing (MH) viewpoints should shut up, get out of the industry, be forced to sell out there financial interests at a discounted valuation, or otherwise ought to be driven out-of-business.  See number 3 above; only 1 voice is needed in all of manufactured housing.

 

5) MH Pros and MH Investors only need one official source of news and information. Listening to anyone other than a pro-MHI or pro-Clayton voice is treasonous. For more, ask those who have publicly and privately called for boycotts of all non-conforming manufactured housing news, analysis, and information sources. See numbers 3 and 4 above.

 

6) Accuracy in information is overrated. MHI is correct often enough to please Omaha and Knoxville. That must be why MHI President Richard ‘Dick’ Jennison and his colleagues are getting annual bonuses.  See points 3, 4, and 5 above.

 

7) Style should trump substance, with the pun intended.

 

8) The Illusion of Motion and having a good time at an MHI event that earns the Arlington based trade group hundreds of thousands of dollars a year is smart for the powers that be, and all other viewpoints don’t matter.

 

9) Photos with leading political figures and MHI leaders ought to give confidence that all is well for MHVille.  Any other viewpoint, should see 3, 4, 5, 6, and 7 above.

 

10) Ignore the fact that online videos that mock or are critical of manufactured housing, or that blast Clayton Homes, often get far more views than those videos produced by MHI that praise Omaha-Knoxville-Arlington leadership.  Don’t let facts like that bother you. See 3, 4, 5, 6, 7, and 9 above.

 

11) Pay no attention to the fact that Clayton’s Market Share of manufactured housing went from about 13 percent to some 50 percent in only some 15 years.  Don’t be concerned about what that trend-line might mean for your firm.  See 3, 4, 5, 6, 7, 9, and 10 above.

 

12) Pay no attention to the fact that Warren Buffett himself says that he only wants to buy things that are a value, meaning, at a discounted price.  The fact that low sales volume in manufactured housing happens to play into that Warren Buffett moat strategy is merely a coincidence.  There is no there, there.  There is nothing to worry about.  If you doubt that, see 3, 4, 5, 6, 7, 9, 10, and 11 above.

 

Want a bonus reason?

 

Let fear, habit, going-along-to-get-along, drinking, drugs, sex, threats, blackmail, extortion, or any other reasons motivate you to not want to rock-the-boat or change the status quo for the better.  See the related reports, below the byline and notices.  Facts don’t matter, if they contradict the views of your betters from the Omaha-Knoxville-Arlington axis.  If you don’t get it, look up the meaning of ‘satire.’

 

2018DataShareofHousingMarketManufacturedHousingInfographicDailyBusinessNewsMHProNews612

 

Is that too subtle?

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MHProNews looks at the facts, considers the sources, and follows the evidence. MHI earlier last year, and for years before, MHI routinely replied promptly to all inquiries. But since we’ve spotlighted the problems and concerns, they’ve gone silent. Why? If the facts are on their side, why not make offer a cogent explanation?

KennyLipschutzHomeFirstCertifiedCommunitiesMHINCCmemberPuzzlesWhyMHIDailyBusinessNewsMHProNews

TimWilliamsMHProNewsMHLivingNewsGoodCommunicationsResourcesILogonLatestNewsBigAssetExplainWhyIndustryVoices-768x339

Part of several messages for publication by Tim Williams to MHProNews.

 

 

If you want to learn more about growing the industry instead of seeing it languish, and you or a colleague plan to be in Tunica during the 2019 trade show there in March, click here or the image below and send a message with “I plan to be at the Tunica Show” in the subject line.  You can share your thoughts in the body of your message.  Just say if your thoughts are on or off the record.

 

 

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It takes many things to be successful in business. Experience, capital, confidence, and some guts too.  The meaning of various facts and trend lines can be twisted, or they can be taken at face value.  That’s your wake up call, in this edition of manufactured home industry “News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

 

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Remember-Anything You, Richard ‘Dick’ Jennison, Kevin Clayton, Tim Williams, or Anyone Says Publicly at Louisville Show May Be Recorded by Audio, Video – Legal Details