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The Future of Retail, Disney, ‘Trailer Trauma,’ and Manufactured Housing

January 14th, 2019 No comments

 

TheFutureOfRetailDIsneyTrailerTraumaAndManufacturedHousingDailyBuisnessNewsManufacturedHomeProNews

Disney’s theme parks are part of a larger conglomerate. It includes, but is not necessarily limited to, the following companies.

 

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Disney management seems to believe that they can ignore the more than 22 million in the U.S., and millions more in Canada, who call a manufactured or modular home – their home. Instead, they are wrongfully calling such code-compliant structures ‘trailers.’ Click to download the full size infographic.

 

 

Put differently, consider Disney as one of those giants that are steadily building their moat, rather akin to Berkshire Hathaway.

Our publisher L. A. ‘Tony’ Kovach has periodically said that you either define yourself, or others will define you – and if others are defining you – that may often be to your detriment.

 

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We don’t believe in boycotts, for several reasons, including legal ones. But we do believe that information can prove to be powerful. Information can be accurate, misleading, mixed, or weaponized. Thus the rise of the term, across the political spectrum, of “fake news.

 

 

Disney and the Future of Retail

Some say retail is dead.  Some claim that manufactured housing independent retailers days are numbered too.  That may be true for some, but not for others.  Some will not accept the death or insult of their profession without a proper fight.

But in a battle against a giant, one must pace.  This #DisneySprings struggle – and the broader one it represents – is best understood as a marathon.

As a part of a conglomerate, Disney has access to some of the keenest minds in science, technology, marketing, and branding.

One can learn – and should – learn from anyone, but not necessarily what a given source thinks they are communicating.

The photos and videos are from Disney Springs. It’s open to the general public. It’s their freemium version of Disney’s theme parks.

 

 

Disney makes tons of money for themselves – and their retail partners – by attracting a crowd.

 

DIsneySpringManufacturedHousingIndustryDailyBusinessNewsMHProNews

Don’t think that Retail is Dead. Disney Springs proves otherwise. Disney – as with any firm – arguably does some things well, others, but others – like this ‘trailer’ slur – badly. MHPros can learn from both, but should not emulate both.

 

Part of their strategy?  They hire talented performers, many who are hoping for that ‘break’ that will take them to the next level beyond where they currently hang out. The Disney stage or street performances are arguably a far better venue for many talents than a dark club that attracts people whose aim is to get drunk.

Manufactured housing professionals and investors have much to learn from Disney, for good and ill,” says Tony Kovach. “On all things, prudent professionals should approach it with a wheat and chaff mindset.  What’s the good?  What’s wrong?  What can we learn from this? What can be done about what’s wrong?

MHProNews verified that Disney have still kept their problematic signage in place. We’ve also learned that they have other modular offices on the same property, kept behind fences draped by a plastic material meant to hide them from public view. Interesting.

Neal Haney, one of the co-founders of NAMHCO – the National Association of Manufactured Housing Community Owners – is the most recent to weigh in on the Disney controversy.  Neal – via NAMHCO’s Executive Director Susan Bretton – said this, below.

 

NealHaneyPhotoNAMHCONationalAssocManufacturedHousingCommunityOwnersPresidentDisneyTrailerTerminologyQuoteDailyBusinessNewsMHProNews

We will be forwarding this article to Disney management, and ask them again to correct the public slur and misinformation about factory-built homes and modular structures.

 

DisneySpringsDeploymentOperationsTrailerCO3SignDailyBusinessNewsMHProNews

Few operations no better than Disney the subtle nuances of influencing the public. They’ve been notified, and they have formally responded. We’ve been told verbally and in writing that their management has discussed this vexing matter. So Disney can’t claim ignorance. There is a step-by-step, entirely lawful plan that is being implemented. Think of this Disney Springs issue as part of the broader Manufactured Housing Revolution.

 

 

See the related reports, linked immediately below as well as after the byline and notices further down this post for more details and information on how this matter has evolved.

 

TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

You must meet people where they are. Terminology must be taught and caught. Make a habit of using the correct terminology.

 

In the Lakeland-Winter Haven, FL area where MHProNews is based, one estimate puts the population of manufactured and mobile home residents at every fourth person. Statewide, it is about 10 percent.  Nationally, over 6 percent.

 

InfographicMobileManufacturedHomeManufacturedHousingIndustryFactsDataResearchMobileManufacturedHomeLivingNews

Disney understands math. Industry pros must too. There is power that our industry has failed to exercise, due to years of failed leadership.

That is changing.

 

Food, Folks, Fantasy, Fun, and Flubs – Disney’s “Trailer” Slur Update

 

A Disney spokesperson that the Daily Business News has been communicating with declined to say to MHProNews if the Manufactured Housing Institute (MHI) has weighed in, or not, on this #nettlesome issue.  But either way, it’s revealing that Berkshire Hathaway backed MHI has taken no public position on a matter that impacts the image of our industry, and the tens of millions of our home owners and residents.

Retail is not dead.  Here, we don’t just mean manufactured housing’s independent retailers, but also, retail stores and shopping centers. We won’t do a deep dive today, but merely note that Disney has demonstrated the art and science of becoming a destination. Thousands flock there daily. Manufactured housing has much to learn, good and ill, serious, smiley, and sobering, from Disney.

Our leadership team has several next steps in mind for Disney, until they correct this public misinformation and slur. Stay tuned.

But in the meantime, wheat and chaff.” Disney has good examples, and problematic ones. They have talented performers, and others who are less so.

Bryan Malpass below, and Nicholas Marks are two of those talents.  Malpass, below, has the voice.  Live, it is far better, but this gives you a clue.

 

 

Marks, if you watch the entire video, is one of the most amazing guitarists you will likely see.  Marks is the definition of performance art.

 

 

Will MHPros Accept the Fate of Sears?

CBSSundayMorningTheFallofSearsIntroManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

There is nothing changed until it’s challenged.  When the industry is in apparent retreat, when MHI is doing – and not doing – what they do – battles must be fought.  Haney and NAMHCO – or MHARR, over the course of many years – plus others are among those fighting for what’s right.

 

TheDeliberateMisueofTerminologyCanBeOffensivetoMillionsWhoProudlyOwnAManufacturedhomeOrThousandsinourIndustryMarkWeissMHARRMHproNews575

Learn more about MHARR, at this link here.

ManufacturedHousingRevolutionMHProNews

There are a variety of legitimate ways to patiently win battles like this one with Disney’s arguably misguided management. It may take weeks, months, or longer.  But victory is assured only for those who enter the fray with a ‘never quit’ – pursue all avenues until success is obtained for a just cause – mindset.

This is all part of the manufactured housing industry’s wake up call.  MHI has apparently failed the industry again (see further below).

Disney is arguably insulting the factory-built housing industry, and its 22 million plus residents in the U.S., plus millions more in Canada. There is no need to call a boycott, because better ways are available. Stay tuned, or join in the fun of the fray. That’s “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

MHARR, ROC USA, Canadian Association Weigh-In On Disney “Trailers” Controversy

 

Former Manufactured Housing Institute President, Manufactured Home Owners, Urban Institute, and You

Disney Utilizes Inaccurate, Prejudicial Terminology “Trailer” Offensive to Factory-Builders, Homeowners

 

 

 

 

Surprising Discovery on Manufactured Housing’s Enhanced Preemption, Hidden Gem$

January 9th, 2019 No comments

 

SurprisingDisocveryManufacturedHOusingIMprovementAct2000FederalEnhancedPreemptionDailyBusinessNewsMHProNews

One advantage that HUD Code manufactured homes have over other types of factory building that keeps costs lower is that it is federal and enjoys the enhanced preemption established by the Manufactured Housing Improvement Act (MHIA) of 2000.

 

There are some items that the Daily Business News on MHProNews sets out to research deliberately, others that come in as news tips, still other issues or topics are just stumbled upon. In this instance, in the course of doing some research on the subject of “manufactured housing” and “enhanced preemption,” the following results shown below are what appeared.

As a quick and simplified background, several factors online influence SEO or search engine optimization. Among them are time on-line, back-links, traffic, is it a mobile or desktop search, your location (same search – especially mobile ones – different locations may result in a different results) and more

Often, but not always, if two generally equal websites exist, but one has been online longer, it will often tend to get a higher Google ranking, for reasons noted in part above.

Then, when it comes to specific topics, key word usage can become more interesting.

What you will see below is the first few pages of mobile searches from 2 evenings ago, for the words – “manufactured housing” “enhanced preemption” – placing those words in quotes forces a search engine into a more precise outcome.

The Manufactured Housing Institute (MHI) has been online for about 20 years.  About two years ago, they reportedly spent a boat-load redoing their website.

So, who comes up first for the mobile search terms – “manufactured housing” “enhanced preemption” – two nights ago in Lakeland, FL?

 

Here are the unedited results, summarized below.

 

  • The first 2 images that come up under the image search function on Google are both from MHProNews, under the mhmarketingsalesmanagent.com URL. As has been noted previously, MHProNews has numerous URLs, some of which will be demonstrated in this analysis.

 

Then, we have a new site under development, that should be ready by the end of the first quarter of 2019. It’s the 9th result, even though we are not yet promoting that website.

 

  • #10 HUD.

 

  • #11 is a paid ad, irrelevant to the search, that’s Google making some money.

 

  • #12, cites John Bostick of Sunshine Homes, on the Gov’t Publishing Office website, in 2012.

 

  • #13 House Financial Services Committee (FSC), in 2011 testimony by MHARR.

 

  • #14 is a post MHProNews placed on ZipRecruiter, as part of a project for an attorney for possible litigation of industry related issues.

 

  • #15 is the NJ state association website. We know first-hand that the NJ state association website is about 2 years old. Interestingly, that’s the very first mention of MHI – the Manufactured Housing Institute – on the topic of Enhanced Preemption.

 

  • #16 – Then, finally! MHI is found on Constant Contact, likely in an email message to their own members.

 

  • #17 is MHProNews again, with another URL that we have – and there are many such URLs – for MHProNews.

 

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So, summing it up. The MHARR website – which is less than 2 years old, led the pack.  Next, MHProNews and MHLivingNews dominated these results 2 evenings ago.  Once more, the results could be different in a different part of the country, but on this type of issue – “manufactured housing” “enhanced preemption” – will likely be similar.

 

The Surprises From This Research?

Why are MHI’s result on this issue so poor?  Note that NONE of these results came up on the MHI website.

There are several possible explanations.  To cut to the chase, we went directly to MHI’s website.

We did the exact same search using the same search parameters, with the MHI website search tool.

The first search, nothing. “No Results.”  See the composite screen capture, below.

 

ManufacturedHousingInstituteLogo2019-01-09_1250ManufacturedHousingEnhancedPreemptionSearchMHProNews

 

The next search, this time, using only “Enhanced Preeemption” – once more, “No Results.

 

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The third search, removing the quote marks – just in case some goofy code was at work on the MHI website – and once more, “No Results.”

 

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Once this result becomes public, do not be surprised if MHI decides to quietly – and quickly – ‘correct’ this issue. But go to MHI’s website, and check this out for yourself. We’ve asked others to do this, so that they see this first hand before MHI has time to make any changes.

Again, go back to the original mobile search results, that did reflect MHI. One was on the NJ association state association’s website, the other was on Constant Contact.

When manufactured housing is struggling against zoning and placement issues in states and jurisdictions from border to border and coast to coast, why is “enhanced preemption” entirely missing on MHI’s website?

Three primary possible explanations are:

  • Incompetence.
  • Ignorance.
  • Deliberate.
  • Some combination of those three bullets above. Can you think of another possibility?

Why are shipments so low? Many reasons can be and have been examined by MHProNews and MHLivingNews – or MHARR – for that matter.

But what this appears to be to a prudent analysis is that MHI is ‘apparently’ hiding “Enhanced Preemption.” Note too that while a Clayton ad came up on the search results, Clayton Homes is likewise nowhere to be found on the first pages of this Google search.

 

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Submit confidential or on-the-record news tips, or comments at this linked email mailto:iReportMHNewsTips@mhmsm.com

 

How ever one cares to spin it, doesn’t this speak volumes?  There’s an affordable housing crisis, and one of the best legal tools on the books for years – the federal enhanced preemption for manufactured housing under the Manufactured Housing Improvement Act of 2000 – is not being mentioned or promoted by MHI?  Even on their own website?

 

OneCanOnlyTurnBlindEyeToFactsForSoLongQuoteManufacturedHomeProductionMHIOmahaKnoxvilleArlingtonRichardDickJennisonLesliGoochBonusMHProNews

At the very time that manufactured home shipments have stalled or slipped for three straight months during an affordable housing crisis, where is MHI and the Berkshire brands in MHVille on this tremendous advantage? Among the related reports found below the byline and notices is the link to the report on that issue by MHARR that ranked number one. “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

Manufactured Home Production Decline Accelerates in November 2018

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

 

New Report – More Americans Think Bad Time to Buy, Rentals Soar. Manufactured Housing, Opportunities, Takeaways?

“Major Step” in Independent National Post-Production Manufactured Housing Advocacy Taken, Per Trade Group

Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

 

“Time to Enforce the Law on Federal Preemption”

 

 

 

 

 

 

“Major Step” in Independent National Post-Production Manufactured Housing Advocacy Taken, Per Trade Group

January 8th, 2019 No comments

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It has been one of the more-read articles on the Daily Business News on MHProNews, which means it is one of the hotter topics in the manufactured housing industry.

 

And today, the Manufactured Housing Association for Regulatory Reform (MHARR) said the following about NAMHCO – in their take on the topic previously reported by MHProNews. More after their full release, which begins below.

 

 MHARRNEWSheaderDailyBusinessNewsMHProNews

 

MHARR News Item — Independent National Manufactured Housing Post-Production Association Takes Major Step

 

INDEPENDENT NATIONAL MANUFACTURED HOUSING

POST-PRODUCTION ASSOCIATION TAKES MAJOR STEP

 

Washington, D.C., January 8, 2019 – The National Association of Manufactured Housing Community Owners (NAMHCO), a new, independent association representing a key manufactured housing industry post-production constituency, has announced a major step in its initial organization and the start of national-level advocacy activities to better and more effectively represent the post-production sector in Washington, D.C. Accordingly, essential activity to begin addressing and correcting a major gap in the manufactured housing industry’s national-level representation in Washington, D.C. is starting to gain important momentum.

After announcing its formation as an independent organization in late-2018 — including as members (among others), state manufactured housing associations which had previously withdrawn from the Manufactured Housing Institute (MHI) — NAMHCO, issued a News Release just before the start of 2019, stating that it has now retained the services of a lobbying consultant in Washington, D.C. to act on its behalf at the national level, where multiple issues continue to vex the manufactured housing industry’s post-production sector with significantly negative consequences for the entire industry and American consumers of affordable housing. Indeed, the industry – the nation’s premiere source of non-subsidized affordable housing — after a nine-year rebound from historically-low production levels reached in 2009, has just suffered its third consecutive month of flat-line or negative growth – at a time when production levels, due to an unusually strong national economy, should be booming.

In large measure, the industry — since 2000 — has seen its growth unnecessarily thwarted, undermined and impeded by a combination of factors primarily affecting its post-production sector. With manufacturers producing their best, highest quality homes ever, and with production-related regulatory issues at the federal level reduced to some degree in recent years by the highly-focused efforts of the Manufactured Housing Association for Regulatory Reform (MHARR) in conjunction with the administration of President Donald J. Trump, it is in the post-production arena – and most particularly the failure to effectively address and remedy major issues affecting zoning, placement and especially consumer financing for HUD Code manufactured home purchasers – where the most significant constraints have been imposed on the industry and its ability to serve the millions of mostly lower and moderate-income American families that want and need affordable, non-subsidized homeownership, and rely on manufactured housing to fill that need.

While HUD Code manufacturers and other smaller and mid-sized industry businesses have — and have had for nearly thirty-five years – independent, aggressive, national-level representation in Washington, D.C. through MHARR, that type of independent representation has been almost entirely absent for the post-production sector and most importantly, its thousands of smaller, independent businesses, since the National Manufactured Housing Federation disappeared as an independent entity and was subsumed into MHI decades ago. And, indeed, the formation of NAMHCO is consistent with the call for an independent, national-level, post-production manufactured housing association set forth in a study, presented to and approved by MHARR’s Board of Directors in 2017.  Furthermore, this new entity will create opportunities – and a venue – for other state associations that have been seeking better and more effective representation of their post-production members in Washington, D.C., particularly with respect to the key issues of zoning, placement and consumer financing.

As was anticipated by MHARR’s study, the establishment of this new association could – and hopefully will – help to encourage and create potential areas of policy cooperation and synergy between MHARR and NAMHCO with benefits for the entire industry (and particularly its smaller, independent businesses) as well as consumers. MHARR has already communicated with the leadership of NAMHCO regarding matters of mutual interest, and will continue to follow-up as appropriate in the near future.

The Manufactured Housing Association for Regulatory Reform is a Washington, D.C.-based national trade association representing the views and interests of independent producers of federally-regulated manufactured housing.

Manufactured Housing Association for Regulatory Reform (MHARR)

1331 Pennsylvania Ave N.W., Suite 512

Washington D.C. 20004

Phone: 202/783-4087

Fax: 202/783-4075

Email: MHARRDG@AOL.COM

 

— 30 —

See our related report on this same topic, which includes other details. That’s found below the byline and notices. We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

New Era in National U.S. Manufactured Home Community Representation Underway?

 

MHARR Releases Study Recommending Independent Collective Representation for Post-Production Sector

 

 

 

 

 

 

 

 

2019 Trade Shows, Next Battleground of the Manufactured Housing Revolution?

January 7th, 2019 No comments

 

2019TradeShowsNextBattlegroundTheManufacturedHousingRevolutionDailyBusinessNewsMHProNews

Capital, other market manipulations, plus an apparent failure by the Arlington, VA based Monopolistic Housing Institute (MHI) to deliver on their self-proclaimed ‘promotion’ of the industry are obvious takeaways from the latest new HUD Code manufactured home (MH) shipment report. But those are not the only problems that the Manufactured Home (MH) industry and its numerous varied professionals face. Yet, every problem – properly understood – is an opportunity in disguise.

 

Cohesion – so called ‘unity’ – sounds like a noble goal. But for various reasons that aren’t the focus of this column, cohesion won’t possibly be achieved accept by conquest of the larger powers, OR until clear alternatives to the present Omaha-Knoxville-Arlington axis power structure in MHVille are established.

Without balanced and mutually respected interests, how else could cohesion or unity be achieved?

The aim of alternative structures in MHVille should not be to create a new monopolistic nexus that challenges the current monopolistic one.

Rather, the goal should be to fuel in an authentic manner what made manufactured housing a far greater – in sheer size and scope – the industry in the past to begin with. Diversity! Thousands of MH Independents, and hundreds of different independent producers.  There was diversity galore in those MH Industry glory days gone by.  That’s how growth is proven to occur.

 

Genuine vs. Weaponized Insights

To be historically more accurate about manufactured housing, what too many industry pros never lived through – and thus never understood – is that the old Fleetwood and the old Champion home builders each established their own unique vertically integrated machines in the 1990s.  Those firms are not the Fleetwood or Champion of today, but the names are similar.

The old Fleetwood and the old Champion had a similar thirst for market domination as Warren Buffett, Berkshire Hathaway, Kevin Clayton and Tim Williams at 21st Mortgage jointly share. The ongoing relevance of the Manufactured Housing Association for Regulatory Reform (MHARR) has long been as a counterweight to the Machiavellian Housing Institute, err, Manufactured Housing Institute, then or now.

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Satirical Manufactured Housing Institute (MHI) logo provided under fair use guidelines.

The names at the top of the pile at MHI have changed, but the challenges have has some similarities.

Monopolistic practices that manipulate capital access, political, placement, and regulatory schemes are the enemy. What MHARR, or National Federation of Independent Business (NFIB) have done for decades for smaller firms is provide the authentic cover that MHI has arguably long neglected.

Hundreds of manufactured housing firms, per sources at NFIB, are members of that organization. If the MH industry felt fully represented by MHI, what would lead so many to join organization’s like MHARR or NFIB? What would spark the revolt among community owners that has led to NAMHCO? New and existing alternatives to MHI should be fueled, not thwarted.

The Omaha-Knoxville-Arlington axis is simply better at building moats than Fleetwood and Champion were. By ‘better,’ one should understand ‘cheaper.’

For example, the old Fleetwood and Champion arguably overpaid in many cases for the retail centers they acquired. By contrast, the evidence in the linked reports reflect that Buffett’s style of moat-building underpays for businesses. They accomplish that by artificially depressing sales and thus business and/or property valuations.

That process thereby creates the “value” acquisition Buffett and his longtime partner Charlie Munger crave. The rest are details and commentary.

Manufactured Home Production Decline Accelerates in November 2018

It is Buffett who reportedly said he wants sharks in the waters of his Moat, not MHProNews. We simply accept that – plus the evidence of his, Kevin Clayton, and Tim Williams – each at their own words. Perhaps one reason why – until this point in time – that their respective attorneys rattle sabers in our direction instead of just sue, is that they know that it is hard to argue with their own words.

ManufacturedHousingInstituteLogoMHILogoMHARRlogo600

Which leads us to trade shows and the opportunity for the next phase of the Manufactured Housing Revolution.

New Era in National U.S. Manufactured Home Community Representation Underway?

 

 

Show Ways Unlimited and Manufactured Housing Trade Shows

Sources with close ties to Show Ways Unlimited are among those that shed light on how Clayton allegedly manipulated the now defunct Carolina show, and tipped it out of existence. Those same informed sources have said that Clayton only entered the Louisville Show as a defensive mechanism, to counter the independents who were behind the revival of the show. Team Clayton has been working to undermine the Tunica Show, per sources, by establishing their own show in Birmingham, AL. Those claims are whatever they are, and should be discerned in the light of the evidence.

Meanwhile, the current trade shows are nothing like the glory days of Louisville or the Nashville Show, which was the forerunner of the Tunica Show. Back in the glory days, 100, 150, or 200 plus new homes used to crowd exhibit halls and parking lots.  Professionals from around the world attended those much larger events. The mainstream media came too, just as they do today for automotive, RV, and boat shows.

One question that potential MH Revolutionaries must ask is this. Is this going to be an industry on the rise or slide?  Do you want to enhance the income-producing and exit-value of your business, or do you want to sell it someday cheap to a monopolistic player?

One must look at authentic manufactured housing history, not the weaponized version that some like George F. (F?) Allen produces, that later version of which magically places Allen himself in the center of the MH Universe.

Allen, like MHI, is arguably a would be power-broker. If he and his MHI supported allies can succeed at diminishing the largest trade publisher in the industry – MHProNews – that would make Allen appear to be bigger than he is. It’s somewhat like taking a lake and shrinking it, to make little fish look bigger. Sad.

What MHI and Allen have in common are meetings that draw a crowd, however modest. Never mind that those crowds are small compared to a manufactured housing trade show. For those who would shrink an industry in order to grow their own influence, it is arguably a bit like Buffett’s moats. Only G F (F?) Allen’s is discernably cruder in execution.

A key to authentically re-growing the industry has long been about more than attracting more industry professionals to an event. As or more important, one must also attract mainstream media, new potential lenders (as Triad has done for years), and investors. Then, post-industry trade days, there must also be public days.  It worked in the past, why not now?  It’s worked for RVs, and other industries, why not ours in MHVille?

 

ManufacturedHousingSHipmentsBloombergQuintFactoryBuiltRebuidRecoveryDailyBusinessNEwsMHproNEws

Click here to learn more.

Among the most common comments heard at Louisville and Tunica every year from exhibitors is, why aren’t there public days?  The same old tired story is given in reply by show management, year after year.  Who does that old, tired cover-story benefit?

This writer had an operation that used what amounted to ‘public days’ to sell dozens of additional homes per year to retail customers. Few things would serve to remove the stigma of the industry better than spotlighting realty, instead of allowing the old ‘mobile home’ or ‘trailer house’ stereotypes to live on.

WhenTrailerTrashIsntWhatYouThinkcreditMHProNews-postedtothedailybusinessnewsmhpronewsFrankRolfe

See the entire article and other industry reactions, at this link here.

 

PewResearchRentalHouseholdsManufacturedHousingIndustryDailyBusinessNewsMHProNewsThere is an obvious opportunity to start that ball rolling at the upcoming 2019 trade shows. That is where hundreds of independent retailers and communities will be.  But those must be an organizing stepping stone to something that is entirely new in 2020.

That there is frustration in MHVille is apparent to all who will listen.

The launch of a new community association is but one example. The longtime existence of MHARR as a counterweight to MHI is another. A third is the #NobleNotMobile concept. Like MHI member Frank Rolfe’s lament against MHI and what he called their hypocrisy, Paul Bradley and ROC USA are MHI members too.  Bradley was clearly no longer satisfied with what MHI claims as promotion. Thus Bradley and his colleagues conceived of #NobleNotMobile, and that’s how frustration gave birth to action.

There are 22 million Americans living in pre-HUD Code mobile homes, and post-HUD Code manufactured homes. There are millions more in the U.S. who rent. According to Pew Research, CityLab and others, about 100 million in the U.S. are living in rentals. Most of those obviously fail to seriously consider manufactured housing as an option, in part, due to the ‘trailer’ stigma.

Ten percent of either of those 2 populations groups could swing many elections in the nation. Something similar could occur in Canada, for that matter.

The ability of the industry to achieve it full potential lies not along the proven failed path of the Manipulative Housing Institute, and the arguably hypocritical and jealous path of yesterday’s news, George F (F?) Allen.

The path is to forge new structures that fuel independents. That must avoid the problems that made MHI the Menacing Housing Institute that it has become.

The humble observations, evidence, allegations, history, and logic herein are for the industry’s and investors consideration.

Among the next questions should be this one. At what point will the bulk of the industry’s remaining independents realize that their numbers are still shrinking? They are shrinking in the community and retail sides.

The number of retailers and communities are shrinking during an affordable housing crisis.  Is that coincidence or market manipulation? Who’s side is MHI on? In that battle, who’s side has George F. (F?) Allen taken?

The new HUD Code manufactured home shipment tallies are going to be low and vulnerable to many headwinds so long as the number of distribution points, producers, capital access, and image all remain artificially limited.  That’s what producers – including MHI members – tell us.

The fact that the Omaha-Knoxville-Arlington Axis would apparently stoop to using a surrogate like George F (F?) Allen, speaks volumes. It’s the latest in a series of over-the-target reactions, previously reported. See the linked report, further below.

 

Taking Charge of Your Own Future by Teaming with Others Like Yourself

The time to take the bull by the horns is now. Hundreds of billions in new capital is flowing into the U.S. Jeff Bezos led Amazon’s Alexa Fund estimates that the market potential is $330 billion annually.

You do the math that mathematically-challenged MHI can’t or won’t do for you. They claimed, incorrectly (again), the Manufactured Housing adds $3 billion a year to the economy. At retail in 2017, the obvious math was some $6.5 billion.

Divide $6.5 billion into $330 billion.

The product of the above is how much the potential growth could be for factory-homebuilders of all kinds.

MonopolisticHousingInstituteLogoMHILogoManufacturedHousingInstiutteLogoLarge

New paths, new structures to do for retailers, communities, and all others in the industry are how that potential is to be tapped. That’s the next step in the Manufactured Housing Revolution. Ready to take that next step?  Ready to take a step that will liberate you from the Omaha-Knoxville-Arlington Axis? “We Provide, You Decide.” © ## (News, commentary, and analysis.)

(See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them. Third-party images and content are provided under fair use guidelines.)

LATonyKovachQuoteManufacturedHousingIndustryWontReachPotentialAddresscoreIssuesArtificallyholdingitback466By L.A. “Tony” Kovach – for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

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Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

 

Manufactured Housing Institute Housing Alert, Affordable Housing Crisis, MHI’s #NettlesomeThings Response

 

Comparing Conventional Housing Data for November 2018, to Manufactured Housing Industry Data, Nov 2018

January 3rd, 2019 Comments off

ComparingConventionalHOusingDataNovember2018ManufacturedHousingIndustryDataNov2018MHProNews

Here’s the overview for this evening’s report.  First, we’ll look at HUD and the U.S. Census Bureau’s November 2018 conventional housing data.

 

Then, compare that to the data that was just published today on HUD Code manufactured homes for November of 2018.

Finally, we’ll wrap this evening up with a brief, but relevant to industry pros, advocates, and investors commentary.

The U.S. Census Bureau and the U.S. Department of Housing and Urban Development jointly announced the following new residential construction statistics for November 2018:

 

MonthlyResidentialConstructionNovember2018USCensusBureauHUDDailyBusinessNewsMHProNews

Building Permits

Privately‐owned housing units authorized by building permits in November were at a seasonally adjusted annual rate of 1,328,000.  This is 5.0 percent (±1.6 percent) above the revised October rate of 1,265,000 and is 0.4 percent (±1.7 percent)* above the November 2017 rate of 1,323,000.  Single‐family authorizations in November were at a rate of 848,000; this is 0.1 percent (±1.4 percent)* above the revised October figure of 847,000.  Authorizations of units in buildings with five units or more were at a rate of 441,000 in November.

 

Housing Starts

Privately‐owned housing starts in November were at a seasonally adjusted annual rate of 1,256,000.  This is 3.2 percent (±9.8 percent)* above the revised October estimate of 1,217,000, but is 3.6 percent (±9.4 percent)* below the November 2017 rate of 1,303,000.  Single‐family housing starts in November were at a rate of 824,000; this is 4.6 percent (±8.4 percent)* below the revised October figure of 864,000. The November rate for units in buildings with five units or more was 417,000.

 

Housing Completions

Privately‐owned housing completions in November were at a seasonally adjusted annual rate of 1,099,000.  This is 0.4 percent (±8.7 percent)* above the revised October estimate of 1,095,000, but is 3.9 percent (±11.5 percent)* below the November 2017 rate of 1,144,000.  Single‐family housing completions in November were at a rate of 772,000; this is 5.4 percent (±7.6 percent)* below the revised October rate of 816,000. The November rate for units in buildings with five units or more was 314,000.

 

ResidentialHousingStartsHUDCensusBureauNewconventionalHousingConstructionNov2018MHProNews

— 30 –

 

Let’s put that data in the manufactured home perspective.

 

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

 

So, at the same time frame that manufactured homes dropped, conventional housing starts and permits – many times higher in retail price – were still rising.

Here’s is the latest from MHARR on the data.

 

Production Decline Continues in November 2018

 

 

 

 

A state association, Manufactured Housing Institute (MHI) cheer-leader, Amy Bliss-led Wisconsin Housing Alliance (WHA), are still putting out late this afternoon MHI propaganda.  They did so even in the face of such disturbing numbers, as is linked in the report, above.

 

ManufacturedHousingInstituteLogoMHILogoScreenCpaturesMHIvideostatisticalclaimsDailyBusinessNewsMHproNews

MHProNews has held MHI accountable for misleading and arguably deceptive statements for years. Those warnings ought to take on a new sense of urgency for savvy pros who think objectively, instead of swallowing the MHI party line.

 

The WHA’s own newsletter is now projecting possible problems for 2019. Really?  After months of MHI claiming all the good they are doing for building on the industry’s ‘progress’?

 

WisconsinHousingAllianceWHAJanuary2019NewsLetterDailyBusinessNewsMHProNEws

 

In defense of state executives in general, there are many who believe they have no choice but to put out MHI’s ‘stuff.’  Recall the Gold Rules report, which arguably still very much applies. See that by clicking the link below.

 

 

The industry’s fundamentals are sound.

  •  Product quality overall and customer satisfaction are good.
  • Third-party reports that take a dive into the facts are often positive.
  • Despite stormy stocks, the economy is overall good too.

The only common sense conclusion that an objective person who studies the issues can come to is that the so-called leaders of manufactured housing are failing the industry.

The Arlington-Omaha-Knoxville Axis (A-OK Axis ) can dress these failures up any way they want to. We are already hearing the whispers of what their spin is going to be when the MHI monthly report comes out, later this month.  We’ll fact-check it for you.

But the Monopolistic Housing Institute (MHI) has been called out, Clayton Homes, 21st Mortgage and the Berkshire Brands have been called out for their BS.

MonopolisticHousingInstitutelogoManufacturedHousingInstituteMHiLogoFairUseMHProNews306

Fertilizer is useful for growing certain things, but as a trained MD, let me say that consuming BS is not recommended for humans.

See related reports, further below.  More on this in the days ahead.

Just remember, it has been MHARR that for years has warned the industry that a new post-production association is needed. Today’s data is more proof.

 

MHARR Releases Study Recommending Independent Collective Representation for Post-Production Sector

 

 

 

It was MHI award-winner Marty Lavin that said that MHI was working for the interests of the big boys.  Today’s data is more proof.

 

SoTheAssociationMHIIsNotThereFortheIndustryUnlesstheinterestsoftheBigBoysJointheIndustry'sMartyLavinMHIAwardWinnerQuoteMHProNews

MHProNews looks at the facts, considers the sources, and follows the evidence. MHI earlier last year, and for years before, MHI routinely replied promptly to all inquiries. But since we’ve spotlighted the problems and concerns, they’ve gone silent. Why? If the facts are on their side, why not make offer a cogent explanation?

 

MHProNews has been alone in the industry’s trade media at giving warnings of what is to come, for some years.

 

AllTruthPassesThrough3stagesFirstRidiculed2ndViolentlyOpposed3rdAcceptedAsSelfEvidentManufacturedHousingIndustryDailyBuinessNewsMHProNews

 

As pro-industry trade media, we’ve been laying out the facts, while most others in the industry’s trade media are laying out happy talk that is just hot air.

 

CritiqueHighlyVisibleEcnouragesIndividu8alsRaiseStandardsDavidDidauQuoteMastheadBlogManufacuredHousingIndustryMHProNews

It’s misguided for anyone to try to spin this into anything other than what it is. A sobering fact check. MHI members are among our sources.  Everyone that wants honest growth should want to see MHI admit their mistakes, and own these failures and arguably deceptive steps they’ve taken. Corrected errors benefits everyone.

 

To sign up for our MHProNews, industry-leading, typically 2x weekly emailed headline news updates, click here.  For business development or advertising, you can click here.

MHProNews is the runaway most read in MHVille.

 

MHInsiderManufacturedHousingINdustryDailyBusinessNewsMHProNews

 

Why? Because we give you actionable intelligence, authentic fact-checks, reason- and evidence-based reports. The rest are details and commentary.

This is where the meaning of the tag-line MH Industry News, Tips, and Views Pros Can Use” © comes alive, as “We Provide, You Decide.” © ## (News , analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

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Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

Affordable Homes, Warren Buffett as Mr. Potter in Christmas Classic, “It’s a Wonderful Life”

 

 

 

 

 

 

Eye Opening – Manufactured Homes in National, Global Context

December 31st, 2018 Comments off

 

EyeOpeningManufacturedHomesInNationalGlobalContextDailyBusinessNewsMHProNews

The United States of America (USA) is the largest economy in the world.  That’s what the data compiled in the infographic below from Visual Capitalist reveals.

 

UnitedStatesGlobalEconomy80Trillion19.3TrillionDailyBusinessNEwsMHProenws

 

Yet, some 40 nations around the world that have a higher rate of home ownership than the U.S., per data compiled by Wikipedia. 

 

Top49NationsInWorldInHomeOwnershipRatesGlobalHomeOwnershipRatesMHProNews602

Isn’t it a bit shocking that the ‘richest’ nation on earth ranks under 40 other countries in the rate of home ownership? But for the savvy professional, that is opportunity in disguise for affordable, safe, and greener-by-design manufactured homes.

 

When the U.S. has a stronger economy, a higher total Gross Domestic Product, and a generally higher per capita GDP, how is the relatively low rate of home ownership possible?

Let’s rephrase the question in a more manufactured housing industry related fashion.

The graphic below reveals the then latest data on manufactured home prices compared to conventional housing prices.

 

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

 

Manufactured home quality is superior to the mobile homes or trailer houses of yesteryear.  Who says?  Independent research by the National Association of Realtors™ (NAR).

 

CompareMobileHomeTrailersPastManufacturedHomesSaferMoreDurableQuoteScholasticaGayCororationPhotoSmallPercentageDamagedDuringHUrricanesMHProNews

 

From the video interview with an informed former HUD official – to the focus group of unpaid manufactured home owners that follow below, and more – there is plenty of evidence for the quality and satisfaction with today’s manufactured homes. 

Rephrased, there is plenty of indicators from home owners to third party sources that demonstrate that an obvious part of the solution to the affordable housing crisis is hiding in plain sight.  

So, given a raft of possible sources that prove the value of HUD Code manufactured homes, why is manufactured housing trailing conventional housing by such a wide margin?  See the data that the NAR also provided. The percentage of manufactured homes sold relative to all conventional housing is hovering near historic lows.

 

 

Figure1MobileManufacturedHomeSalesSHipmentsVsExistingingNewHouseSalesManufacturedHousingiinudstryDataMHProNews

 

The Government Accountability Office (GAO) in their 2014 research found that the monthly cost for owning a manufactured home was lower than rentals, or other forms of housing.  NAR came to a similar finding in 2018.

 

 

Manufactured housing has the benefit – at least on paper – of “enhanced preemption” under the Manufactured Housing Improvement Act of 2000.  So why isn’t it aspect of the law better known, much less enforced?

 

 

Enforcing Affirmatively Furthering Fair Housing (AFFH) could create a boom for all factory-built housing, but especially so for manufactured homes, due to federally enhanced preemption.

 

Affirmatively Furthering Fair Housing, a Novel Yet Proven Solution to the Affordable Housing Crisis That Will Create Opportunities, Based Upon Existing Laws

 

This Google search done on 12.30.2018 reflects the first two pages of search results for the Manufactured Housing Improvement Act (MHIA) of 2000.

ManufacturedHousingIMprovementActof2000Seach12302018DailyBusinessNewsMHpronews

 

The Manufactured Housing Institute (MHI) has been online for about 2 decades. They just did their latest renovation of their website fairly recently.  So why doesn’t the MHI website reflect any information on the Manufactured Housing Improvement Act (MHIA) on the first two pages of the Google results, shown above?

George Allen or – any other full- or part-time surrogate(s) – for the Manufactured Housing Institute (MHI) can call these facts “conspiracy theories.”  But facts and data are what they are.

The facts beg an answer to the question, why isn’t manufactured housing performing better?

It’s a #nettlesome question that the Urban Institute – in a report fisked by MHProNews previously – similarly asked about a year ago.

Given that MHI claims to represent all aspects of factory-built housing, how does one rate their performance?

For example, when MHI claims to have reached tens of millions of potential Americans – an outrageous claim on its face, but let’s take MHI at their word on that for the next few moments – how does one explain that 2018 will close with perhaps only 100,000 (+/-) new HUD Code manufactured homes shipped?

 

ManufacturedHousingInstituteLogoMHILogoScreenCpaturesMHIvideostatisticalclaimsDailyBusinessNewsMHproNews

 

MHI created a ‘self-promotional’ video. From MHI’s video, the above composite images with commentary by MHProNews was compiled into one image.  If even 1/10th the number of 84 million Americans they claim to have exposed manufactured housing to actually read one of their advertorials – meaning 8.4 million vs. 84 million – that would mean that only 0.0119047619 of them purchased a new HUD Code home in 2018.

That’s a puny result at best.

But it is worse than that, because the year before the new HUD Code manufactured home production statistics revealed that some 92,900 new HUD Code homes where shipped.  The new home shipments were already trending up modestly on a national basis. So, an objective view of the facts reflects that no appreciable change in shipment levels took place.  Those are just facts, MHI claims, and some applied logic.

We’ve said before on MHProNews that facts are #nettlesome things. This is just part of the proof.

ManufacturedHousingSHipmentsBloombergQuintFactoryBuiltRebuidRecoveryDailyBusinessNEwsMHproNEws

One can research the links further below under the related resources for what our follow-the-money, follow-the-facts, follow-the-evidence analysis reveals.  But as of this writing, no one at MHI, or Berkshire Hathaway, Clayton Homes, 21st Mortgage, etc. – nor surrogates like MH industry scandal-defending and -attached Allen – have tried to debunk any of these points.

We’ve repeatedly offered the powers-that-be with the Omaha-Knoxville-Arlington axis to reply to these or these concerns and issues, or those found in the related links further below.

In terms of direct response?  Nada. Silence. But what they have done are a series of purportedly indirect replies, like the MHI video, George Allen, etc. But none of their efforts refute the facts shown.  Rather, what MHI has produced are at best efforts to distract from the facts and evidence.

So, the logical, reason-led mind is left with 3 primary options.  The post-production – promoting ‘all aspects of factory-built housing’ Arlington, VA based MHI is arguably:

  1. * Incompetent.
  2. * Ineffective.
  3. * Corrupt, as it is helping a small number of firms consolidate ever larger portions of the industry.
  4. * Some combination of the above.

Can you find another logical conclusion to the evidence?  If so, sound off via the link below.  MHI supporters and defenders are encouraged to chime in.

SubmitNewsTipsManufacturedHomeProNewsMHProNewsLogoDailyBusinessNews

Submit confidential or on-the-record news tips, or comments at this linked email mailto:iReportMHNewsTips@mhmsm.com.  Please put NEWS TIP in the subject line.

 

Clearly, the leadership of MHI must think their staff are doing a fine job, as their form 990s report bonuses paid the President Richard ‘Dick’ Jennison and other key members of the Arlington-based trade group.

That would lead an objective analyst to ponder that MHI’s leadership are rewarding their paid staff’s lack of performance, which once more points to bullets 3 or 4, above.

Razzle-dazzle videos, splashy power points, or new magazines or websites that sing the praises of MHI and their “MH Insiders” doesn’t change any of what is shown above.

We once more invite their leaders or designated representatives to explain to the industry at large via a video recorded and third-party moderated discussion at Louisville or Tunica to disprove any of the above, or what follows below.  That would be transparency.

HowardWalkerPhotoELSViceChairmanManufacturedHomeCOmmunitiesManufacturedHousingInstituteExecCommitteeMemberQuoteTransparencyMHProNews

Thoughtful words, worth pondering. See the story, linked here.

Will they be transparent?

HowardWalkerEmergenceOfTonyKovachsPublicationsProfessionalsFilledVacuumDailyBusinessNewsMHProNews

A nation – with the world watching – is seeking the solution that’s been hiding in plain sight to the affordable housing crisis. “We Provide, You Decide.” © ## – (News, commentary, and analysis.)

(See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them. Third-party images and content are provided under fair use guidelines.)

LATonyKovachQuoteManufacturedHousingIndustryWontReachPotentialAddresscoreIssuesArtificallyholdingitback466By L.A. “Tony” Kovach – for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

Sign Up Today!EmailedMHProNewsHeadlineNewsDailyBusinessNews

Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates.

 

Related References:

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Seattle Times -Federal Investigations-Berkshire Hathaway’s Clayton Homes, GuruFocus Spotlights Buffett’s Clayton’s “Unethical,” Monopolistic Moat

Affordable Housing, the Visible, Yet Mysterious Struggle for an Obvious Solution, Case Examples

 

Machiavellian “Godfather” – Sam Zell, Warren Buffett, Capital, Lending and Crossed Lines in Manufactured Housing

MHARR, ROC USA, Canadian Association Weigh-In On Disney “Trailers” Controversy

December 28th, 2018 Comments off

 

MHARRROCUSAMHPOCanadianAssocWeighInDisneySpringsTrailersControversyDailyBusinessNewsMHProNews

There is a school of thought that the only way to effect change in addressing stereotypes, prejudice, and other forms of misinformation is to push for a change with the appropriate organizations and institutions that misuse a term.

 

Tim Williams, President and CEO of 21st Mortgage Corp and former Manufactured Housing Institute (MHI) Chairman acknowledged that viewpoint in writing to MHProNews in these words.

 

 

It came to the attention of MHProNews recently that nearby Disney in Orlando are using modular units on their Disney Springs property that are inappropriately labeled as “trailers.” To see that full Daily Business News post, see the Related Reports, further below the byline and disclaimers at the end of this post.

MHProNews’ publisher reached out to Disney via two different contact points.  Disney confirmed receipt, but have not yet made a formal reply to the issue, which they said could be expected next week.

Three other industry organizations have directly sounded off on this issue to Disney, copying MHProNews in their message.  What follows will be all three of those respective organization’s messages.

 

 

The View on Disney’s Misuse of the Term ‘Trailer’ from MHARR

The Washington, DC based Manufactured Housing Association for a Regulatory Reform (MHARR) President and CEO, Mark Weiss, JD, sent his own message to Disney.  It was short, and to the point. It reads as follows, between the — lines.  The photo below was added here to identify the writer.

MarkWeissJDPresidentCEOManufacturedHousingAssocRegulatoryReformDailyBusinessNewsMHProNewsDisney Springs Media and Guest Relations:

Tony Kovach at MHProNews, as noted below, is correct, Disney’s use of the term “trailer” in this matter is problematic and offensive to many.  Please consider the corrective steps he suggested.

Thank you.

Mark Weiss

President & CEO

Manufactured Housing Association for Regulatory Reform (MHARR)

1331 Pennsylvania Ave. N.W., Suite 512

Washington, D.C. 20004

Phone: 202/783-4087

Fax: 202/783-4075

Email: MHARRDG@AOL.COM

https://manufacturedhousingassociationregulatoryreform.org

 

MHPO, a Canadian Trade Group Representing Manufactured Home Communities

AlKempExecutiveDirectorMHPOManufacturedHomeParkOwnersBCCanadaDailyBusinessNewsMHProNews

Collage by MHProNews utilizing MHPO images under fair use guidelines.

Hello [Disney],

The link below was drawn to my attention and it demands a response.

By way of introduction, I am the Executive Director of the Manufactured Home Park Owners Alliance of British Columbia (Canada).

Our nearly 400 members provide homes for over 60,000 British Columbia households – seniors, singles, professionals, and young couples embarking on home ownership.

Similar to the USA HUD requirements, all manufactured homes built in Canada are constructed to a federal standard (Z240) that means they are 2×4 or 2×6 construction with strong frames and roofs, full insulation, sheetrock walls – and can accommodate king size beds and jacuzzis!

The terms “trailer” and “trailer parks” are inaccurate and offensive to manufactured home community owners and home owners.  Manufactured homes are seldom moved once they are placed on a site in the community.  Manufactured home residents are a unique breed in that – unlike in a condo or rental apartment building – they generally know all or many of their neighbours, watch out for each other, care for each others’ homes when a neighbour is on vacation, and hold community events such as bingo nights, potluck dinners, etc.

Every community owner and park owner will be quick to tell you that trailers haul beer and cattle; manufactured homes provide an affordable and desirable home ownership alternative.

Many Canadians enjoy travelog to Disneyland and Disneyworld.  Many Canadians live in manufactured homes.  In the interests of maintaining Disney’s positive reputation, please request your organization to remove the “T-word” from all manufactured homes.

I would welcome confirmation from you and would be pleased to report to our members in our magazine that Disney has removed this offensive word from their buildings.

. . . . Al Kemp

info@mhpo.com

250-213-2617

 

 

From New Hampshire, ROC USA Leader Reacts

ROC USA has weighed in on this topic too.  As in the above, the Daily Business News on MHProNews is adding Paul Bradley’s photo, which was not in the original message to Disney. Here’s between the lines is the message today from Paul Bradley, President of ROC USA to Disney.

paul-bradley-jerry-voorhis-memorial-award-2014Dear Disney staff,

What Tony highlights here is a real issue – the stigma associated with factory-built housing, especially HUD-code Manufactured Housing – is inaccurate as well as hurtful to many of your customers.

Case in point:  We highlighted a homeowner in a video last Spring who after touring the viewer around her home, she said (something to this effect):  “We were excited so we sent out invitations for an Open House.  A friend called and said, ‘Why are you having an open house, you only bought a trailer.’”

Take a look, it’s a house and it’s home to her and her family – see video on top left of our homepage at www.rocusa.org.  It just happens to be a Manufactured Home.

We and the 79 co-op leaders at our Leadership Institute were so moved by the video that we decided to put up hard earned cash to tackle stigma through a video competition.  It’s running right now.  We invite Disney to enter!  Please share with your staff.  https://www.noblenotmobile.com/

Thank you very much for your attention to this matter.

Paul Bradley, President,

ROC USA

6 Loudon Road, Suite 501

Concord, NH 03301

 

 

The Word to Disney from MHProNews Publisher

Here between the — lines below is how L.A. ‘Tony’ Kovach, award-winning manufactured home industry veteran and publisher of MHProNews/MHLivingNews addressed Disney.

LATonyKovachMHLivingnewsMHProNewsPHotoDisney Springs Media and Guest Relations,

Let me bring to your attention the issue described in the article posted at the link below.

http://www.mhpronews.com/blogs/daily-business-news/disney-utilizes-inaccurate-prejudicial-terminology-trailer-offensive-to-factory-builders-homeowners/

The article should be self explanatory, but briefly. The term “trailer” here is inaccurate, and in the view of thousands of industry professionals, offensive in this context. While it may be ‘common,’ it is still wrong – as the Rev. Donald Tye, Jr. – a veteran of the civil rights movement – aptly explains in the article linked above.

The term used in this manner is likewise a sore point for millions of mobile and manufactured home owners.

I’m cc’ing a few select industry colleagues in this message, to make them aware of this issue, and to hereby advise them that it is being formally brought to Disney’s attention for correction.  While we don’t speak for those other organizations, my hunch is that they will look at this vexing matter described in the post linked above in a similar way.  A few other business leaders in our industry are also bcc’d.

Please confirm your receipt of this message. Kindly advise me of what remedial steps you plan, and let us know if your comments – which we prefer by email for clarity of thought, accuracy, and ease of transcription – are on or off the record. I’d invite you to “reply all.”

We hope that this instance is merely a case of misinformation or misunderstanding, and that you will take this opportunity to correct the error in an appropriate manner. Either way, we will do a follow up report for our readers, that reflects your reply and hopefully corrective steps. Thank you.

Respectfully,

Tony

L. A. ‘Tony’ Kovach

MHLivingNews.com | MHProNews.com | Office 863-213-4090 |

Connect on LinkedIn:

http://www.linkedin.com/in/latonykovach

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Whether you think you can or whether you think you can’t, you’re right. – Henry Ford

 

 

It’s the Holidays, So Far, Not Much from Disney, But More is Promised 

There has been a message to MHProNews from Disney promising a formal reply sometime next week.

There is another trade group that could weigh in next week, we’ll see.  It should be noted that Al Kemp took time away from his Hawaiian vacation to thoughtfully provide the comments above.  That said, Al and his office associate advised our publisher that had Kemp been unavailable, the MHPO would still have provided a comment from another association professional.

Put differently, the MHPO – and the others above – all see this as an important issue.

As industry professionals consider the latest new home shipments, it ought to be clear that terminology impacts stigma, our homeowners and potential consumers. This is frankly the kind of thing that a post-production association, such as the Manufactured Housing Institute (MHI) ought to be dealing with.  But heretofore, despite what Tim Williams said above, MHI has done so only sporadically, if at all.  We’ll plan to reach out and see if  MHI will make an exception, and dive into this Disney issue, or not. Either way, it will be insightful.

This is also the kind of issue that resident home owner groups may also consider taking to heart, because it impacts their residents in a variety of ways.

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MHProNews will encourage those noted above to provide their comments on this Disney controversy. Time will tell if Disney is as senstiveto our home owners and industry as they would be toward other minority groups.  The Daily Business News on MHProNews will update readers as appropriate. “We Provide, You Decide.” © ## (News , analysis, and commentary.)

 

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Disney Utilizes Inaccurate, Prejudicial Terminology “Trailer” Offensive to Factory-Builders, Homeowners

 

 

 

 

 

 

 

Legends, Battle of Bedford Falls, and Christmas in Affordable Housing’s MH Land

December 25th, 2018 Comments off

 

LegendsBattleBedfordFallsChristmasInAffordableHousingManufacturedHomeMHLandMHProNews

In the days before GPS, Apple or Google Maps a good paper road-map had a rectangular box with ‘the legend.’ The legend in this sense of the word explained the meaning of the various circles, lines, symbols and how many miles-to-an-inch. ‘The legend’ unlocked the meaning of the map.  In storytelling like the Christmas classic It’s a Wonderful Life, a metaphorical legend is useful to reveal the hidden meaning within a powerful, whimsical-yet-engaging narrative tale.

 

It’s a Wonderful Life is in good measure a potent tale of affordable housing via access to capital, financing, and opening the door to the American Dream, all set with Christmas in the backdrop.

George Bailey is the tragi-comic hero of It’s a Wonderful Life who finds himself locked in a battle against a wealthy monopolist. “Henry F. Potter is a fictional character and the main antagonist in the 1946 Frank Capra film It’s a Wonderful Life. He occupies slot #6 on the American Film Institute’s list of the 50 Greatest Villains in American film history. Mr. Potter was portrayed by veteran actor Lionel Barrymore,” says Wikipedia.

 

GeorgeBaileyItswonderfulLifeBaileyBuildingLoanAffordableHousingManufacturedHomesMHProNews

 

George Bailey is a rich personality, who has hopes, dreams, and aspirations.  He’s smart, thrifty, and hard working. Bailey has a temper, a sharp wit, can be moody, is loquacious, and is an awkward romantic.

Mr. Henry Potter is financially rich. The Frank Capra storytelling deftly implies Potter’s leveraging money to gain control of the bank at fictional Bedford Falls. But the narrative also unmasks Potter’s influence over a congressional representative, with the local law enforcement establishment, news media, and so on.  Potter is a slumlord, lender, and has other businesses too.

Put differently, Potter is the epitome of the modern Berkshire Hathaway conglomerate.

 

MrHenryPotterWarrenBuffettAffordableHousingManufacturedHomesMHProNews

 

Potter is a schemer, who knows how to manipulate ‘the system’ – the establishment order – as a means of separating people from their earning power and money.

 

 

In It’s a Wonderful Life, Clarence Odbody is an AS2, an Angel Second Class. The theology is flawed, but the storytelling is terrific.

Clarence must “earn his [angelic] wings.” God is in the background of the story from the start.  In this movie, God gives humanity free will to choose between good and evil deeds. God reveals paternal love by sending the angel Odbody to Bailey as an answer to a yet unasked prayer.  AS2 Clarence – in the highly-rated 1946 original version of the story, which can be streamed online free –  uses reason and imagery to plead with George to not throw away the gift of life.

Put another way, Clarence also uses storytelling to make his case with George, and through Bailey, to the viewers.

As the climax approaches, Clarence provided George a glimpse into an alternative reality of his life and that of Bedford Falls.  In that hypothetical substitute universe, the Bailey Building and Loan and George Bailey himself don’t exist.  In that opposite reality of Bedford Falls absent Bailey, reasonable loans, and affordable housing, the town becomes Pottersville, and is a dark, escapist-focused, and hellish place

 

 

So instead of a wholesome town of homeowners – Bedford Falls, a symbolic good place to raise a family – becomes Pottersville, a place where people drink and party to escape their woes. Police sirens are sounding in the background, because there is more crime in Pottersville too.

 

ClarenceOdbodyItsWonderfulLifeWikiAffordableHousingHeavenHellManufacturedHomeMHProNews

 

 

There are several thoughts that the story It’s a Wonderful Life should inspire in affordable housing professionals, advocates, and investors in the manufactured housing industry.  While there is more, the story subtly teaches the following lessons:

  • How important affordable housing is for the masses and is good for society.
  • How affordable home ownership is liberating from the trap of renting, but also from the trap of monopolistic forces.

 

 

  • The It’s a Wonderful Life video relates how homeownership requires accessible lending. That ease of financing is symbolized by the Bailey Building and Loan in the movie.
  • The movie also creatively spotlights how monopolistic forces can manipulate ‘the establishment system.’ Note that in the classic flick, ‘the establishment’ carries no party labels. It isn’t Democrats or Republicans that Mr. Potter is identified with.
  • Mark too that the theology of It’s a Wonderful Life is loosely Christian, but make no mention of any branch of Christianity, nor that of Judaism, Islam, or any other major world religion. God is ever in the background, but keenly aware of all that is occurring.  God reveals a Fatherly love in the tale by sending Clarence to George Bailey in the latter’s hour of greatest need.  The answer to George’s prayer for help was Clarence, and his lesson of just how wonderful life was because of Bailey with his building and loan.

It’s a Wonderful Life could thus be adopted as an educational and inspirational motif for manufactured homes and affordable housing in general.

 

ThoseWhoTellTheStoriesRuleSocietyPlatoquoteManufacturedHOusingIndustryDailyBusinessNewsMHProNews

 

Lending and Affordable Housing, and the Struggles within MHVille

Lending – an access to capital for building affordable homes – makes the dream of home ownership possible. It is worth noting that over a decade ago, the Manufactured Housing Association for Regulatory Reform (MHARR) made access to easier and more affordable lending a key issue for their independent home producers.

The battle over the Duty to Serve (DTS) by the Government Sponsored Enterprises (GSEs) of Fannie Mae and Freddie Mac are part of that struggle with MHARR vs. the Arlington, VA based Potterish tool, the satirical Monopolistic Housing Institute (MHI). Logically that DTS lending should be applied to all federally regulated HUD Code homes, including the most affordable manufactured homes.  That’s what makes Bedford Falls a more heavenly place.  By contrast, diverting DTS to the so-called new class of homes – which the Buffett-Clayton-MHI axis have arguably manipulated in a shrewdly monopolistic fashion – can lead to hellish conclusions.

Industry members and advocates should be pressing the FHFA, Congress, and the administration for corrections to DTS that makes it apply to all manufactured homes, including those who now carry higher-rate MH Pottersville-loans. Members and representatives of the major and minor parties or independents should also press HUD and the FHA for a reform of the so-called 10/10 rule.  That 10/10 rule was essentially written for the purported benefit of Berkshire Hathaway owned 21st and Vanderbilt during the aftermath of the 2008 financial crisis, and it gave them a practical monopoly over FHA Title I lending.

Potter in It’s a Wonderful Life is a schemer, building his moat. In contemporary terms he is akin to Warren Buffett, building his Clayton Homes and related Berkshire lending moats. Cut off or manipulate lending or the access to capital, and you force people down certain paths instead of others.

That type of scheme may work for the benefit of the manipulative few.  But the consequences of that path are what Clarence revealed in the movie to George Bailey as hellish.

 

Affordable Homes, Warren Buffett as Mr. Potter in Christmas Classic, “It’s a Wonderful Life”

 

Watch It’s a Wonderful Life through this narrative lens, and you will not only better understand the movie, you will also have a keener grasp for what has gone wrong for our manufactured home industry’s important contribution to affordable housing.  This lens also sheds light on how the issue of affordable housing impacts the U.S.A. today.

Like George Bailey, we each need an Odbody to help rouse key figures from the slumber of the meaning and purpose of life, and the consequences of their choices. Doing what’s right for small businesses and individuals makes millions richer. Because a key to increasing prosperity is to make affordable home ownership and small businesses a reality for more, day-by-day.

 

Other Vibrant It’s a Wonderful Life Characters  

Mary Hatch Bailey is a crucial figure in the movie’s story. Mary is wise, inspired, warm, and inspirational to others, including George Bailey.  But Mary’s role is not at all limited to her spouse. For example, without Mary’s intervention, would the building and loan have survived Potter’s takeover plot?  The Wiki below does not do the Mary Hatch Bailey character justice.  Why?  Because she is every bit as important to winning the battle of Bedford Falls as her husband George was. Mary sacrificed too, and the story reveals how she too was ‘richly reward.’

 

MaryHatchBaileyItsWonderfulLifeAffordableHousingManufacturedHomeMHProNews

 

There are different aspirations in life, which Mary and every character in this well-rounded period movie underscored.

For a few moments, dwell on the movie character of Sam Wainwright. Sam goes into plastics in the story and he strikes it rich. Wainwright apparently made his money honestly, at least there is no hint to the contrary in the carefully-crafted movie. That stands in stark contrast to Potter, who seems to have gained or expanded his wealth through manipulations and Buffett-esque ‘strategic Moat’ style schemes.

Wainwright is a younger success and seems very happy.  Meanwhile, Potter is shown to be a sour, old man. There are others who become affordable homeowners, some of whom are small business professionals.  They too are revealed to be ‘a success’ and happily so in the storyline.

 

The Wrap

Affordable housing truly is a battle for access to credit, capital, and against manipulative monopolists. By using this narrative legend, the above ‘interpretive key,’ will help unlock and inspire a deeper understanding of the It’s a Wonderful Life movie classic.  It’s a pragmatic story, as well as an uplifting one.

That tale in turn reveals a message that could illuminate the way to a more Merry Christmas for millions. Because the alternative reality of the more wholesome life of Bedford Falls is the hellish life of dark Pottersville.  As AS2 Odbody uncovers in the story, living in rental slums and at the mercy of monopolists is a literally and figuratively darker life.

Affordable housing made possible with accessible credit are the means that George and Mary Bailey worked to spread ‘Christmas joy.’  That not only foiled the monopolistic forces of Potter that keep people in poverty, it provided the key celebrated in happy homeownership.

Clarence revealed that reasonable credit and good homes that are owned are like the choice between Heaven or Hell.

 

MostMenAppearnNeverConsideredWhatHouseIsNeedlesslyPoorAllTheirLivesHenryDavidThoreauManufacturedHomeLivingNews

For newcomers to the website not familiar with modern manufactured homes, learn more by clicking the image above or the link here.

 

Frank Capra created a masterpiece of storytelling with his film, It’s a Wonderful Life.  We can personally make this an inspirational and educational theme for manufactured home pros, and all those who are advocates for truly affordable living made possible through #HousingChoice.  

It’s a Wonderful Life, #Christmas #WonderfulLife #DisneySprings, #DisneyChristmasCelebration #Videos #Photos

From the Kovach family to you, Merry Christmas to all. ## (“We Provide, You Decide.” © – News, commentary, and analysis.)

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LATonyKovachManufacturedHomeIndustryAchievePotentialMillionHomesAnnuallyUntilAddressArtificialUnjustBarriersMHProNewsBy L.A. “Tony” Kovach – for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
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Affordable Housing – Fleetwood, Champion, Clayton – Genius of the Christmas Story

 

It’s Your Profession – Investment of Time, Talent, Treasure – So What’s Next?

MHI Allies Respond, Provide Confirmation to #NettlesomeThings, Facts, and Clayton/Berkshire Exposés

December 17th, 2018 Comments off

 

MHIAlliesRespondProvideConfirmation#NettlesomeThingsFactsClaytonBerkshireExposesDailyBusinessNewsMHpronews

The issue that follows is tied to allegations of corruption, how that impacts affordable housing, and thus millions of Americans, plus taxpayer funded budgets.  At its core, it’s not a matter of one political party over that one.

 

It seems that the Manufactured Housing Institute (MHI) and the Berkshire Hathaway brands that operate in manufactured housing backing the Arlington, VA based trade group may be embarrassed.

Rather than respond directly to various allegations against them, they have demonstrably used one or more MHI surrogate(s) to attempt to distract from the concerns over their purportedly corrupted work.

So, this report and analysis is about one/more self-identified ally(ies) of MHI, which last year sent via U.S. Mail the package shown further below – designed as an apparent intimation tactic.  The goal was to attempt to dissuade us from publishing on these concerns.  Note that inside the rather large anonymously sent envelope, which has been examined by federal officials – clearly identifies the person who sent the anonymous envelope as working on behalf of the interests of MHI.

Perhaps they didn’t expect us to publish further about that topic last year?  If so, they were clearly mistaken. We at MHProNews have no intention of being silenced by underhanded and arguably illegal tactics. Misusing the U.S. Mail is a federal offense.

If MHI, Clayton, 21st and the other Berkshire brands want to disprove any of our published allegations or concerns, we invite them anew to do so in public. See a new, in depth report, linked here, on their latest major purported scheme that once more aims at diverting lending from affordable housing, as well as harming several of the independent producers of our industry. If MHI and the Berkshire brands in manufactured housing can’t or won’t disprove the concerns against them, doesn’t that speak volumes?

Numbers inside and out of the factory-built housing industry agree that MHI does nothing contrary to the interests or desires of Clayton Homes, and the various affiliates of Warren Buffett led Berkshire Hathaway that operate in the manufactured housing industry.

 

 

To understand what follows, some added insights are merited.

First, the additional background.  Then, the connections and ties to MHI, and what we will refer at times to as the Berkshire brands operating in MHLand, MHVille – i.e.: the manufactured housing (MH) industry, or the MHIndustry.

When we mention allegations against MHI, Clayton, or a Berkshire related issue(s), we use terminology that makes it clear that in the eyes of the law, they are deemed innocent until proven guilty, by plea on criminal matters, and/or via a settlement agreement in the case of a civil cause of action.

Videos like the following two in 2018, and a third one from a few years ago, are all third-party media. They may provide claimed evidence against them Clayton and their sister companies.  But the above principle applies, they are deemed innocent in the eyes of the law, until a matter is proven, pled, and/or legally settled.

 

 

Note that these video sources span the left-right media divide.

 

 

 

Now, let’s briefly look at justice in America, because many believe there is a two-tier system. One where the rich or famous can delay or avoid convictions of crimes that others accused of the same things could more swiftly be found guilty of doing.

Possible examples are former President Bill and former Secretary of State Hillary Clinton, and their scandal-plagued Clinton Foundation, as noted in the second and third video, above.

With that preface, let’s next look at the justice system as it applies to our industry. Because certain practices in both are arguably in need of reform.

 

The Justice System in America, and MHVille

Why do we as a nation lock up convicted criminals? Because if someone is proven guilty of fraud, theft, robbery, rape, RICO, human trafficking, drug dealing, murder, or whatever other serious crimes – they are presumed to be more likely to do it again if they aren’t incarcerated.

So, the goal of incarceration in a prison is in theory to stop more crime from being committed by those proven guilty.

Before someone goes to prison in America – prison, vs. jail – the law provides that they get a defense attorney or one is assigned to them.

 

JailsVsPrisonsManufacturedHousingIndustryDailyBusinessNewsMHproNews

 

If the defense attorney for an accused has moxie and resources, there are a wide range of ways they can legally attempt to refute or cast doubt about an accused person’s guilt.

In civil litigation, both parties have the right to an attorney too, although there are times someone or some organization for whatever reason opts to represent themselves. Even in a criminal defense case, one can go “pro se” or “pro per.”

 

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The Great Manufactured Housing Debate – Guilty…

MHProNews and MHLivingNews are subsidiaries of LifeStyle Factory Homes, LLC. The registered principals of LifeStyle Factory Homes LLC are L. A. ‘Tony’ Kovach and Soheyla Kovach.

They are arguably guilty! Guilty!

Guilty of what?

1) Of wanting to see manufactured housing independents grow and profitably succeed.

2) They are also willing to plead guilty of trying to honestly elevating the image of manufactured housing, manufactured home owners, and honorable manufactured housing professionals.  They strive to do so with facts, evidence, reason, and common-sense.

3) The evidence or proof of that guilt are found on hundreds of articles and scores of posted videos on MHLivingNews.com.

There is even more proof found on MHProNews.com. But there is no court of law needed, because we  hereby plead guilty to counts 1 and 2 above.

Naturally, we as a business want to – and have in fact profited from – such efforts. News is a business, as we’ve underscored before. The fact that MHProNews is the runaway #1 in its niche of manufactured housing trade media is pretty good evidence that we have credibility with our audience.

4) What follows is a partial listing of reasons for credibility, conferred upon our operations’ work, on our team, and/or our publisher by others.

Various third-party mainstream media have spotlighted us or our publisher, for but a few examples:

The above are a partial listing only, none were paid for by MHProNews, and thus are more than enough to demonstrate that MHProNews is widely deemed to be a credible source from outside of our industry.  How about from within the ranks of MHVille?

 

Recommendations, Endorsements, Letters, Videos and Messages 

Every form of modern recommendation that once can think of has been provided to the work of LifeStyle Factory Homes, LLC and/or our publisher.

Are we perfect?  No, and never claimed to be so.  As a senior MHI member put it recently, “You seem to have conceptual IQ that is more important than spelling ability,” which is a humorous way of saying that we have typos.  Guilty. That same source added, “You [MHProNews] are prolific and you keep the headlines sexy.” Sexy? We’ll let that one go for now.

That said…

 

Over a Thousand Professionals Gave via LinkedIn Recommendations or Endorsements 

Based upon LinkedIn endorsements and kudos alone, we arguable don’t need or require any endorsement by MHI or from people connected to the Berkshire brands.

But we have those MHI- and Berkshire-connected kudos too.

  • Tim Williams – President and CEO of 21st Mortgage Corp, and then MHI Chairman:
TimWilliams21stMortgagePublicationDailyBusinessNewsMHProNewsMHLivingNews

To see the full on-the-record statement by Williams to MHProNews, click here.

  • Howard Walker, JD – the late ELS Vice Chair and MHI Executive Committee member:
HowardWalkerJDELSViceChairmanPhotoManufacturedHouisngInstituteMHIExecuitiveCommitteeBoardMemberDailyBUisnessNewsMHProNews

The words of the late Howard Walker, ELS Vice Chairman, shared for publication with MHProNews.

  • Jim Clayton – founder of Clayton Homes and Clayton Bank  – by video:

 

  • MHI President and CEO, Richard ‘Dick’ Jennison by video and others too:

  • Ann Parman – since retired from MHEI,  the educational wing of MHI:

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MHI and the Berkshire brands were delighted – demonstrably delighted – to have our support based upon the financial logic or merits of issues such as the Preserving Access to Manufactured Housing Act. Note that whatever the odds for success were – and the MHI backed bill never passed – it arguably merited support, for reasons the article linked here revealed.

So, both on MHProNews and on MHLivingNews our publishing and video was sincere.

That support of Preserving Access – and more – was also widely praised by state associations, MHI, and Kevin Clayton himself. He had one word to describe it in this email sent to Tim Williams, to another Clayton staffer, and which Williams forward to our publisher — “Strong….”

KevinClaytonClaytonHomesStrongTheHillBlogPostManufacturedHousingIndustryDailyBusinessNewsMHProNews

This forwarded email was forwarded to MHProNews by a third party. Why wasn’t all of the pro-industry research, video, and educational materials supporting MHI’s Preserving Access bill shared by MHI?

 

For those who think that all the praise from the Clayton organization is in the past, a Clayton Homes marketing team member praised our work for its thought leadership this year, in 2018.  They asked us for permission to use some of our work from MHLivingNews on the Clayton Homes blog.

 

ClaytonHomesContentManagerPermissiontoUseMHLivingNewsContentManufacturedHousingIndustryDailyBusinessNewsMHPronnews

 

Based upon the above, you or any objective person can thus see how difficult it must be for MHI’s or the Berkshire brands.  Standing in their shoes, with respect to the various antitrust and other concerns raised, they arguably can’t simply dismiss MHProNews, which they’ve praised too many time.  While other scandalous behavior allegations have been lodged against them by voices outside manufactured housing, inside our industry, our reporting, fact-checks and analysis have been dominating. As the most prominent voice, they have arguably attacked us indirectly rather than directly.

But we are not alone.  These same MHI/Clayton/Berkshire voices have tried to debatably go after the Manufactured Housing Association for Regulatory Reform (MHARR) too.

So, if they had a good explanation for issues raised in the related resources, found below the by-line, why do they avoid doing so?  Why don’t they merely debate or disprove – based-upon the merits – MHARR’s arguments – or our own research, fact-checks and reports at MHProNews?  Why?

It’s a tactic some refer to as Duck, Dodge, Dismiss, Distract, Detract, and/or Defame.

 

 

Award-winning investigative journalist Sharyl Attkisson – on the cover of her best-selling book – calls this tactic “The Smear.”

 

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These evasion tactics are nothing new.  Cain used the same distraction and smear tactics against Able, but he also took it to the degree of murder.

In an honorable trade association, an association/trade organization is supposed to take input from members – and then based upon that input – craft one or more policy direction(s).

But MHI is debatably no ordinary association. A system is in place that essentially rubber stamps, for example, who will be the next MHI Executive Committee chair, vice chair, secretary, and treasurer. It is that ‘elected’ MHI Executive Committee that makes all final decisions that the paid MHI staff are then called upon to carry out.

For years, one or two of those four MHI Executive Committee members worked directly for a Berkshire brand.  Others had strong ties to Clayton, 21st Mortgage Corp, or another Berkshire brand. Nathan Smith and his scandal plagued SSK Communities for example, has such ties to Clayton Homes and 21st Mortgage. Nathan Smith’s SSK Communities has the distinction of having earned an “F rating” from the third-party Better Business Bureau (BBB).

 

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In fact, among the current or past MHI chairman, you have to go back to the tenure of Don Glisson Jr., President of Triad Financial Services, to find one that didn’t or doesn’t have a serious allegation and/or scandal attached to them.  Joe Stegmayer, for example, is under a cloud of an SEC subpoena, and was a former Clayton Homes division president. By contrast, have you heard of any scandals attached to any recent MHARR elected chairmen?

 

ManufacturedHousingInstituteMHIBoardofDirectors1242018DailyBusinessNewsMHProNews

 

Increasingly people inside and outside of our part of the affordable housing industry are realizing that where there is smoke, there is a likely fire.

When you follow the evidence of Buffett’s money trail, some of his gifts have flowed to the Tides Foundation and onto such as groups as:

Those in turn have been cited or published reports, protested, or objected to the behavior of Clayton Homes, their sister firms in MHVille, and/or protested at an MHI event.

 

NovoFoundationWarrenBuffettTidesFoundationFundsMHActionManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

In a video posted above, it is a former Clayton team member who is pointing their finger at Clayton Homes in their own Knoxville metro hometown media.  Ouch.

The feds have been investigating Clayton and others tied to them in manufactured housing for at least two years, and our sources tell us that their investigations are ongoing. Would the Feds waste the time on a company if there were no evidence?

Maxine Waters (CA-D) and 3 other Democrats have charged Clayton with racism, predatory lending, and with being a ‘near monopoly.’

So, with that brief background, the following envelopes comes in the mail, anonymously.  Bear in mind the first envelope below included an  unsigned letter from someone that identified themselves as clearly acting on behalf of MHI.

What’s inside the next set of envelopes are personal, family matters. Have you ever done something personal that may or may not be bad, but would require some explanation, otherwise it might be briefly embarrassing?  Have you or anyone you know ever squabble with family?

These matters involved legal disputes within our publisher’s family, dating back some 23 years ago. Who cares?  Besides, L. A. ‘Tony’ Kovach won, won, and won. As in, Tony Kovach won judgments and was not guilty of any alleged wrongdoing.

The first envelope that follows was sent from a self-identified MHI ally.  The envelope as you can see was hand-written. Big mistake. A letter inside that came with a packet of documents, and was turned over to federal investigators.   As noted, the cover letter was from someone supportive of MHI, and who opposed our MHProNews exposes about them.  Do we want such tactics used against a free press?

 

EnvelopeMailedApril2017imageCreditMHProNews-

Scanned copy of envelope mailed to MHProNews, received on Friday April 9, 2017.  Misusing the U.S. Mail is a federal offense.

 

The Daily Business News on MHProNews reported on the above last year.  Following that 2017 report, there was a pause in such an anonymous letter.  That pause ended during basically the second half of this year (2018). Among those new anonymous letters since that resumption are a new series of letters and their contents, which the 6 shown below (see the dates shown).  Those letters were produced by using a printing device, and we won’t go into much more detail, because federal investigators are on this matter too.

 

2018-12-16_1547TimWilliamsKevinClaytonRichardDickJennisonLeslGoochNathanSmithLATonyKovach#NettlesomeThingsEnvelopesDialyBusinessNewsMHproNews

Misusing the U.S. Mail is a federal offense.

 

The Offer to Claytons, Berkshire Brands, & MHI

There is a big fish to catch, one that lacks transparency, and it debatably isn’t MHProNews or MHLivingNews, as we are not trying to monopolize manufactured housing.

That said, we’ll make a deal – an offer to Kevin Clayton, Tim Williams, Richard ‘Dick’ Jennison, Lesli Gooch, et al should take us up on.

  • Appear on stage with our publisher at the upcoming Louisville Manufactured Housing Show, with third-party media and an array of video cameras to record the entire matter.
  • Our publisher will explain on camera in under 2 minutes the contents of these purported distraction and smear tactics envelopes, after Kevin Clayton and Tim Williams explains to the audience and the video cameras their Smoking Gun letters from 2010, the issues around “the Moat” video, and the undisclosed item related to the GSEs and their new class of homes initiatives.
  • Also, let Richard ‘Dick’ Jennison and Lesli Gooch explain on camera after Kevin Clayton and Tim Williams has spoken questions about the GSEs and the so-called ‘new class of homes’ related concerns. Because, the GSE “Duty to Serve” lending isn’t currently being made available for the least expensive manufactured homes, as the Housing and Economic Recovery Act (HERA 2008) arguably required.  Plus, let that pair from MHI answer questions regarding their multi-year Preserving Access effort. For example, why MHI PAC Chair Nathan Smith’s wife supported an opponent to candidate Rep. Andy Barr – when Barr has faithfully supported the Preserving Access to Manufactured Housing Act.
  • Then, let Jim Clayton explain why he supported the opponent of Rep. Marsha Blackburn for the U.S. Senate, when Blackburn was a loyal MHI supporter for Preserving Access.
  • After those three sets go first, Tony will gladly in under 2 minutes explain the guts of the distraction tactics they are trying to use against him and our trade media.  Then, let them all question and cross-examine each under. Let their be transparency in public and on camera.

 

Are those named up for it?  LifeStyle Factory Homes reserves to right to call as witnesses for such a media/video session those who have said off-the-record precisely how the Claytons, 21st, MHI or others have purportedly attempted to drive others of out of business, or force them into selling for less.  There are also others who have reported to us having under-handed tactics against them too.  After the first round of discussions suggested in the bullets above is complete, let let those who claim to be victims of MHI, Clayton or one of the other Berkshire brands take a microphone and tell their stories on video too.

In short, let’s have a robust, transparent discussion.

HowardWalkerPhotoELSViceChairmanManufacturedHomeCOmmunitiesManufacturedHousingInstituteExecCommitteeMemberQuoteTransparencyMHProNews

Thoughtful words, worth pondering. See the story, linked here.

 

Over the Target

L. A. ‘Tony’ Kovach has cited the axiom, “You aren’t taking flak unless you are over the target.” These anonymous documents from decades ago aimed at Tony, are arguably because Clayton’s ‘image’ efforts, and the latest MHI self-promotion video are distractions and/or fig leaves from the real issues that have kept manufactured housing snoring when it should be roaring.  Clayton has consolidated roughly half of the industry since 2003, using a variety of strategies that Warren Buffett broadly calls “the Moat.”

 

ManufacturedHousingSHipmentsBloombergQuintFactoryBuiltRebuidRecoveryDailyBusinessNEwsMHproNEws

Ask yourself, why the GSEs aren’t supporting all HUD Code manufactured homes, which is the most affordable permanent housing available – instead of only supporting only the far more expense Clayton backed ‘new class’ of manufactured homes?

Every one of the tactics described herein or previously has reportedly been attempted or used on others, per those who have told MHProNews.  Some of those relating their personal stories about Clayton, MHI, et al shared them face-to-face. Others have via phone, message, etc.

Perhaps most significantly, if federal investigators are taking such concerns seriously, maybe more in media, public officials, MH industry professionals, and investors should too?  Don’t forget what is said on those third-party and mainstream video, further above. You don’t have to take our word for it, because we’ve laid out the facts, evidence, and the money trail.

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Submit confidential or on-the-record news tips, or comments at this linked email mailto:iReportMHNewsTips@mhmsm.com

Why is there a growing affordable housing in crisis?  Call it a rigged system, manipulation, and/or corrupt practices.  That’s this morning’s “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if your comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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New York Times-David Leonhardt-“The Monopolization of America,” Manufactured Housing Slant

 

 

“Lots of Sizzle,” Clayton Sales Performance, Other MHI & Clayton Homes News Tips

December 12th, 2018 Comments off

 LotsofSizzleClaytonHomesLogoSalesPerformancemanufcturedhousinginstituteLogoMHILogoMHProNewsTips

These are #NettlesomeThings. A Clayton retailer sent a long message as part of a confidential news tip, that included the following. The Daily Business News on MHProNews has added our customary bold/brown to reflect a direct quote, but the rest are emphasis and typos are in the sender’s original message. Links were added by MHProNews as well.

 

We as an industry are still WAY below where all rationale says we should be, IF ONLY NORMAL MARKET FORCES WERE AT WORK HERE.  I have long felt that to NOT be the case, as you are also verifying through your investigative reporting. 

LONG before we ever heard of any “moat” per se, but you know that I have consistently said over this last decade that SOME in our industry focus on an entirely different goal every morning:  “What can I do today to make my competition go away?” – per said source.

The RV industry has to be commended in their PR and image-building efforts as an industry,” the message continued, adding “During the worst economic downturn (recession/depression/cluster-F/whatever you want to call it) that you and I have lived through, they were able to actually grow their industry, all the while with 6-figure price tags!  Outstanding work, both on the sales centers AND in the public forum.  We have all seen the ‘Go R-V’ing’ ads.  Did they have to do that?  No, they could have taken the cheap route, but OH MY the results their tactics gave them!  In my mind, that fully vindicates and reaffirms my belief that our industry needs a vibrant, on-going public relations / image program!”

Again, note that the spacing, grammar, and typos, etc. are in the original.  The comments may or may not reflect the views of this publication. The illustrations are added by MHProNews, as is the subheading below, to help clarify the various points that writer made.

 

BlackWhiteRVvsMHShipmentsYTDJune2018ManufacturedHousingIndustryDailyBusinessNewsMHProNews

This is provided by MHProNews, and was not part of the comments from the sender. These graphics are provided to illustrate the various sender(s) point, here and other comments from other sources below.  NOTE the above was YTD June, 2018, but the patterns has largely held.

 WinnebagoRVWholesaleshipmentDataManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

Retail Lot Managers

You [MHProNews] and I agree that the sales happen on the lots.  But John or Mary LotManager is usually very busy in meeting conditions for lenders, scheduling deliveries, handling customer complaints about shoddy construction, etc.  They do not have the time, the resources, or the energy at the end of the day to combat the weathermen of this world, code-encroaching state officials, less-than-accurate national reporters who cast our homes in a bad light, etc.  That should be the role of the ‘support team’ if you will, like the state associations on the small scale.  That’s why the RV industry took their future by the reins years ago.”

The sender made reference to MHIdea, which was first conceived of as an alternative to the Manufactured Housing Institute (MHI) for independent retailers.

That person said that a decade ago, “independent retailers numbered over a thousand [locations].  Today, we hear talk of 400 or fewer. Hind sight is always clearer.”  Readers should note that these figures were supplied by the writer, and should be understood as estimates, not to be construed as a precise number.

If you want to use any of this text, do so ‘off the record.’  Just as Frank learned (my best SWAG), RETALIATION does exist in this scenario.  After all, that’s just another way of widening the moat.”

The writer did not say who “Frank” was, but may have been referencing Frank Rolfe, who was once outspoken on MHI’s hypocrisy and failures to defend or promote the industry, but who has since gone silent on MHI controversy related issues.  “Swag” has many possible meanings, and some of them in this context are quiet humorous. The video is an example Rolfe politely blasting MHI at a state association-sponsored event.

 

 

The subject line for the sender’s message read: “Subject: MHI Year in Review.” That’s the name of the video MHI produced which aims to defend their record, and promote themselves. 

The lengthy message sender opened with these words,

 

Figure1MobileManufacturedHomeSalesSHipmentsVsExistingingNewHouseSalesManufacturedHousingiinudstryDataMHProNews

There are a growing number of industry voices that believe that BH/CMH and MHI have by various action/inaction has kept manufactured home sales at historically low levels. Evidence? See Related Reports and videos, linked below, which quotes and cites BH, MHI, CMH, 21st Mortgage Corp, and other sources.

ManufacturedHousingInstitutelogoMHILogoMHIVideoStillsMillionsofViewsDailyBusinessNewsMHProNews

 

Well, well, well….

Guess somebody is feeling some heat.  GOOD JOB, TONY!  Keep the burners on full.”

Here “Tony” must mean our publisher, L.A. ‘Tony’ Kovach. Like scores of other messages supporting the spotlight and “heat” cast by reports and analysis here on Buffett, Berkshire, Clayton, MHI, or their key allies and players, like Nathan Smith.

Commenting on the MHI video, “This is a lot of sizzle, but the steak’s still kinda tough.”  That’s what inspired part of the headline and the featured image at the top of this article.

The writing was so colorful, the Daily Business News on MHProNews decided to quote extensively from it, “My first reaction when I saw the opening frames [of the MHI video] was WTF?????  OBVIOUS to me at least that this was made for folks who DON”T know the real details behind the story.  In a depressed industry, with competition slowly being choked out of existence, they come out like we’re back in 1999!  What a joke. 

Especially funny to me was their [MHI] mention of being ‘financially strong’…..I would think so.  Daddy Warren has mucho $$$.”

ManufacturedHousingInstituteMHILogoOctober2018HUDCodeHomeShipmentsDeclineDailyBusinessNewsMHProNews

The data from MHI, RV operations, and others broadly underscore the points shared by the message sender.

 

The writer suggested that the non-big three builders should provide a level of support to a new initiative to break free of Buffett led-Berkshire/Clayton/21st, et al, and MHI. 

Do you think the remaining non-Big 3 mfgrs would be open to funding such an initiative now?  If each could do so by ‘hiring’ 2 minimum wage workers to their expense, just sending those $$ to the support team,” the message said.

There was more, but publishing it would tend to reveal the source of the

lengthy message. MHProNews again reminds readers who are trying to stay off the radar of a big brother organization or company to consider avoid using their firm’s email address. At some point, sender’s may find organizations scanning team members email, looking for the sources of various comments.  That said, to date no one who has wanted to remain anonymous has indicated they have been discovered.  If sending from a non-organizational email address, MHProNews requires confirmation on a sources authenticity, etc.

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

 

The Clayton Tipster’s Calculus  

The figure suggested by the writer of the comments shared above suggested works out as follows. The equivalent of 2 minimum wage workers to boost industry growth works out to be some $30,160 annually.  That’s not insignificant, and if 25 firms signed onto that it would yield $754,000.  Its a small fraction of what MHI operates on, but as MHARR has proved, it is doable.

For new readers, the Manufactured Housing Association for Regulatory Reform (MHARR) provides lobbying and advocacy for independent producers of HUD Code manufactured homes.  From MHARR’s base in Washington, D.C., as a matter of policy, they stay focused on production and some financing related issues, like the Duty to Serve (DTS) Manufactured Housing.  But MHARR doesn’t do the kind of post-production advocacy that the sender is calling on the industry to do.

Bottom line, $750k – used wisely on targeted issues – could make a difference.  What’s obvious is that MHI, spending far more per MHI budget records, and their own claims shown above, has accomplished effectively nada.

 

What Tim Williams Asked

Our publisher, award-winning industry services provider, and consultant, L.A. ‘Tony’ Kovach was asked by then MHI Chairman Tim Williams what he thought was a reasonable budget for a pro-growth alliance to operate successfully?

Tony replied to Williams’ unexpected query with a figure of $1.6 million dollars annually. That’s still less than half of what MHI records reflect MHI gets in dues and fees. That $1.6M kind of budget – Tony explained to Williams and his Berkshire Hathaway industry member guests – would allow for an attorney, media engagement, local zoning advocacy, and other features included in the mantra PEP. Protect, Educate, and Promote.

In hindsight or looking ahead – cooperating with MHARR and NFIB as needed – such a manufactured housing independents alliance could certainly accomplish more than MHI for the industry’s independents.

Dubbed the MHAlliance was a move promoted in writing and in deed by John Bostick, President and CEO of Sunshine Homes. Sunshine’s former sales manager praised on video the growth achieved by the company using a a combination of localized marketing, videos, and training.

The data reflects that Sunshine’s sales growth far outpaced that of the industry at large, and blew away the growth rate of Clayton.

 

 

But the next insights from another Clayton-connected source was actually to point to data from Legacy Housing’s recent IR presentation, found by clicking the box linked below.

 

What Others Say – Legacy Housing Corp (LEGH) IPO Set for 12.14.2018

 

Here is the graphic we used in a report yesterday, again noting that MHProNews is providing the commentary, etc, with illustrations.

 

2018-12-11_1155TalkMarketsDailyBusinessNewsMHProNewsTopProducersHUDCodeManufacturedHomes

As noted above, this illustration was NOT sent by those providing the respective tips and comments, but is provided by MHProNews to underscore points those sources have made.

 

That source claims that the typical Clayton sales center has about 4 retail sales people per store (+/-). The source noted that about 2/3 of manufactured housing production, per MHI, goes to land-lease communities.

Using MHI’s data from the chart above, that yields about Clayton 29,327 going to retail centers. Note that figure would likely be high, due to FEMA orders, but we’ll follow that tipsters logic for a few moments.

Subtracting out roughly the number of shipments to independents and communities who sell Clayton products, that source said that the typical Clayton sales professional only sells about ‘15 new manufactured homes annualized over the course of a year.’

15 new homes a year?

When the Daily Business News asked why “annualized,” the source claimed that the turn over in Clayton’s retail sales is significant. So a sales person that starts the year often doesn’t finish the year. Thus data per professional ought to be annualized.

While the numbers are rough – and we hereby welcome clarification of the claimed figures from Clayton Homes – it certainly fits the overall data, and thus is plausible. It thereby suggests a number of fascinating points.

Buffett has said that Clayton is “best in class.” In the sense of total production, that is true. But in terms of individual performance, there are arguably individuals, local and regional firms that out-perform the Clayton “averages.”

If so, it’s a vexing commentary on Clayton’s retail performance.

Another source from the Clayton organization recently said to the Daily Business News on MHProNews that the sales leader in his region may hit 30 homes for the year. Through November, per that source, the deliveries and funded deals for the top people in that region were in the upper 20s. Again, Clayton is invited to clarify any errors.

If so, the average sales person isn’t selling nearly enough to make the kind of 6 figure income Clayton reportedly tells their sales recruits is possible selling new homes. Does that add to their turnover?

 

 

Reality Checks and What’s the Motivation?

Another item from a Clayton retail caller was the claim of a high cancellation rate of approved deals that never deliver or close.

These points raise several issues that must be unpacked. But one of them is a recurring theme with Clayton, namely, that when specific items are scrutinized, their performance isn’t as hot as the “sizzle” of their image. 

For example, the much ballyhooed new class of homes – if it is as successful as the cancelled Clayton iHouse and iHouse 2 – the program could be a disappointing outcome for all involved.

A common question Tony likes to ask those who message or call is, what’s your motivation in sharing your point?

Some have said words to the effect that the industry’s professionals and businesses – individually and collectively – can do far better. That is apparent in the lengthy message from the top of this report. Consider the related report, in the box further below.

While MHProNews leadership’s vision is somewhat different than the first writer’s message, that person did make reference to a point from the MHIdea report from a couple of weeks ago. Namely, that if the industry’s members keep doing the same things, they will keep getting the same results.

Whatever the performance of individual sales people, the point about stretched thin sales and general managers is arguably valid. The industry’s owners can address it, but it will take an investment in their operation.

But as one company who is growing their retail base has noted, from $500,000 to $2 million is invested in a new home sales center, inventory, etc. what’s another 30K on that, if it significantly increases the results?

As 2018 winds down, and 2019 approaches, these data points and claims are important ones to ponder. What will you and your team do to improve outcomes in 2019 and beyond? See the related reports, further below. “We Provide, You Decide.” © ## (News, analysis, and commentary.)

NOTICE: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if your comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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