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“Out-Performing the Market” Robert Robotti, Value Investing, and Manufactured Housing

March 20th, 2019 No comments

 

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In order to outperform the market, you have to have a contrarian point of view,” said Robert Robotti, to the investing media resource, the Motley Fool.

 

The Daily Business News on MHProNews look at Robotti and his firm’s over 15 years involvement in the Manufactured Housing sector. This 1-minute video gives you a quick sense of the man, and the philosophy that moves Robotti.

 

 

That Motely Fool video was shot at the annual Value Investor Conference.  As our thousands of regular readers know, direct quotes here are shown in brown and bold text.  That said, the Value Investor Conference “is one of the premier events surrounding Berkshire Hathaway’s annual meeting in Omaha. The Motley Fool’s…Michael Olsen chats Bob Robotti, founder of Robotti & Co., about common characteristics of the great value investors.”

From the Robotti & Company Advisors website, they say that their “approach is guided by the classic tenets of value investing.” “Inherent in our approach is the belief that the market price of a security does not necessarily indicate its true economic value.”

Track Hedge Funds says, “Robotti & Company Advisors, LLC is a hedge fund based in New York, NY. It was founded in 06/2001. They hold $580 million in assets under management as of July 17, 2017.”

The Daily Business News will now look at some history of Robotti and manufactured housing.

 

Robotti and Manufactured Housing

The years were 2004 and 2017. Value investor Robotti used some operational focus in 2004 on his ‘discovery’ of manufactured housing at what was billed as the first of what became an ‘annual event.’ But by 2017, Robotti saw things differently.

It must be stressed that Robotti continues to invest in publicly traded manufactured housing companies. So, some of his or his firm’s comments must be understood with that fact in mind.  It must also be said that as pro-manufactured housing trade media and professional service providers for decades, our firm’s understanding of the industry has evolved too. So, this isn’t a tag on Robotti, rather, it is a nuanced look at his firm’s largely keen insights, but what was potentially missed.

 

Here is what Robotti did in 2004, which will be followed by an equally eye-opening look at his thinking 13 years later.

 

NEW YORK–(BUSINESS WIRE)–Oct. 14, 2004—

WHAT:

Bob Robotti, President of Robotti and Company, is pleased to sponsor

the 1st Annual Manufactured Housing Conference. The conference will

address the wide range of issues surrounding the manufactured home

industry. Presenters will be manufacturers, financiers, operators,

dealers and suppliers. Robotti & Company is a broker-dealer that

focuses on undervalued securities identified by their proprietary

research. They apply an outstanding, focused investment philosophy

derived from practical experience as proven throughout their 21 year

history.

 

WHO:

The following leading companies in the industry will be participating:

Cavco Industries, Champion Enterprises, Dick Moore Housing,

Drew Industries, Fleetwood Enterprises, Nobility Homes,

Origen Financial, Southern Energy Homes, United Mobile Homes, and U.S.

Bank Corp. The keynote speaker will be Chris Steinbert of the

Manufactured Housing Institute.

 

WHEN:

Thursday, October 14, 2004

8:00am – 5:00pm

 

WHERE:

Le Parker Meridien

118 West 57th Street (between 6th & 7th Avenues)

New York, NY 10019

 

Notice the eclectic group included independents, members of the Manufactured Housing Institute (MHI), and members of the Manufactured Housing Association for Regulatory Reform (MHARR).  The community sector is represented by UMH (United Mobile Homes). Finance, suppliers, producers, and retail are all represented.  Note that Chris Stinebert was a keynote.  For the former MHI president’s final farewell address to manufactured housing, see what Stinebert said at this link here.

 

Now, fast forward to 2017.

We’ll begin with the following quote from Bob Robotti. “You shouldn’t believe everything that is written in the newspaper! Articles in the newspaper are written by someone who may have above-average writing skills, but probably doesn’t understand the core tenets of a business. So if you are a journalist and you are writing about the energy business, you end up reporting what people tell you and they usually tell you about what is in the news or what might make a good headline.”

That’s powerful, and often true. We’ll likely return to that gem from Robotti another time.

But that insight begs for a few moments to unpack the potential value of what informed trade media can bring to a discussion. If a writer is knowledgeable about the core realities of a business or industry, that will bring a far richer and more accurate insight.  That’s part of the goal here at MHProNews, and our sister site, MHLivingNews.

That noted, let’s turn to some additional takeaways from his 2017 statement at his firm’s annual meeting. “November 13, 2017 Robotti & Company Advisors, LLC hosted its annual investor meeting at The Yale Club in New York City. The highlights below, delivered by Bob Robotti, have been edited for clarity.”

RobertRobottiPhotoRobottiCompanyLogoFairUsebyDailyBusinessNewsMHProNews

Photo provided under fair use guidelines for media.

From that talk, comes the following.

Thirty four years ago, a handful of us here in the room started a business with the concept that by doing fundamental bottom-up stock research, we could identify companies that would outperform the market. That is what we have done and it has always been the mandate of the business. Now this is a concept that is simple to say, but is not necessarily so easy to achieve. We believe now, as then, opportunities still exist in the marketplace.

By focusing on the longer-term prospects of a business and not just looking at the short-term, immediate outlook, we think we can identify companies that are substantially mispriced and mis-valued by the market. This takes us to places that are not typical, so there is very little-to-no overlap between what we own and what is found in the popular indices.

Of course, we know that over the long-term there will be periods when we will underperform the market. We think an important component of long-term success is the appreciation and realization that during these periods of underperformance you must remain consistent, and stay true to what you understand and the variant view you have developed versus the market.”

That’s insightful, candid, and useful in understanding what was said by Robotti next. Again, keep in mind that Robotti continues to invest in manufactured housing. We’ll take part of his talk out of sequence, for reasons that should be apparent to those in or pondering manufactured housing. The brackets are inserted for clarity by MHProNews, but are clear from the context.

The base premise of our investment in this [manufactured housing and conventional building] sector is that single family homebuilding is dictated by irrefutable demographic trends. While there are plenty of headwinds that still persist for the business, we think those long-term demographic trends will win out over time. So you have an industry that today will build about 800k single family homes while the 50 year average is between 1.1 – 1.2 million single family homes or 40% – 50% above the current level of activity. For 10 years single family homes built have been significantly below that long-term average. There were definitely too many single family homes built in 2006 and 2007 but those have all been absorbed into the marketplace while inventory continues to come down. So we ask: What is the normalized level of activity in this business? And that is really what we are looking to do – invest in cyclical businesses at low points in the cycle when you can buy the business at a significant discount to its normalized earning power value and then hold the business for a long-period of time.”

 

With that backdrop, note what else Robotti said about manufactured housing specifically.

One of the things that we do is invest in cyclical businesses. We think that cyclical businesses often provide us with an opportunity to buy when the price per share is significantly less than the normalized earnings power value of the business. Back in 2003-2004, which is where we have to go to understand our housing related investments, we invested in manufactured housing. This was a mistake and didn’t work out in the short-term. Our visits to manufactured housing plants informed us that this is an efficient way to build a home. If you use the same materials that you do on a site built home, the quality ends up better because you have a controlled environment, which includes supervisors making sure the laborers didn’t go out for 3 beers at lunch and forget to install the insulation. Since the quality was better and the cost per square foot was lower we figured manufactured housing was an out of favor industry that would have a revival.”

Note that for several years, starting in 2004, Robotti’s firm hosted that manufactured housing focused annual event. He’s been exposed to the industry at a level that few Americans, or other investors, have been.  We share the following, not because we agree with each phrase or specific statement, but because Robotti said it.

The problem was that in 2005-2006 the federal government stopped buying mortgages for manufactured homes. So a homebuyer could buy a $200k site built home for less money down, with a reverse amortization mortgage leaving them with a lower monthly payment for that site built home than for an $80k manufactured home. This meant a recovery would be significantly forestalled. In 2009, Alan Weber, a long-time colleague of ours said, ‘Go visit Builders FirstSource – a distributor to the homebuilders.’ We first invested in Builders FirstSource back in 2009 estimating that we were paying 2x normalized EBITDA for a business that was not a buggy-whip business – so it wasn’t going away. Yes, it did have significant financial headwinds, so from 2009 to 2011 we looked wrong. The stock traded from $3.40 down to $1.70, so we bought more.”

Once more, the following is Robotti’s words, “Of course, what you really have with cyclical businesses is that they often go through a catharsis. The competitive landscape winnows down through industry consolidation.” That may be true.

But did Robotti know about what took place during that time frame, that is detailed at the report linked immediately below?  As regular MHProNews readers know, you can access the reports that follow by clicking on the linked text-image box. That can be done later for a richer understanding of what occurred, and has led the industry to its current years of under-performance.

 

Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

 

While thousands of industry professionals lived through that period, many who may have had decades of experience in the business did not fully realize what transpired.  As MHI-affiliate and WHA executive director Amy Bliss bemoaned, a 50 year HUD Code producer was one of numbers of firms that vanished at that time. What she and others have not addresses is the ‘rest of the story.’  It’s the truth hiding in plain sight, that the Atlantic and IBISWorld are among the sources that documented the trend, but without explicitly saying what caused the trend.

 

 

Examining Derek Thompson’s Atlantic Report on ‘Mobile Home’ Retail Market as Fastest Dying Business In America

 

Those linked reports noted, we return to what Robotti said, “We look for companies where the valuation can be understood and appreciated and we can therefore determine whether there is a margin of safety and an opportunity to profit. We believe that the fundamentals of a company is what really drives performance over time which is why it is so important to stick to what you know.” That’s in keeping with much of the Buffett philosophy too. But what’s missing is a reference to Buffett’s Strategic Moat.

 

What’s Missing?

These are public, published statements, and our ability to read minds – especially at a given moment in time – is hereby expressly disclaimed.  But Robotti was correct that the trends are good for the industry, but his thinking as to what caused the industry’s downturn is debatable, based upon now clearly known facts that he may or may not have been aware of at that time.

Professionals in and outside of manufactured housing have told MHProNews that the research and reports we’ve been providing on facts – that are in many cases hiding in plain sight – is essential to the understanding of the manufactured home industry’s historic underperformance.

The industry and it’s investors are as arguably good a bet as ever.  Why? For the factors that Robotti touched upon, the demographics are strong.  Affordable housing is more needed than ever. Manufactured homes build homes for less. The list goes on.  He’s right, right, right on those points.  What’s missing are key points, like enhanced preemption.  Where is that in Robotti’s lexicon? Why didn’t MHI’s president or others hammer home enhanced preemption?

 

RobertRobottiEnhancedPreemption2019-03-20_1236DailyBusinessNewsMHpronews

C:\Users\L. A. Tony Kovach\Downloads\ManufacturedHousingInstituteLogo2019-01-09_1250ManufacturedHousingEnhancedPreemptionSearchMHProNews3.png

A recent check revealed the same result.

 

What is missing are the understanding of purportedly artificial headwinds, which often come from within the industry, as MHARR’s new report and our related analysis linked here exemplifies.

The industry is poised for huge potential growth.  Award-winning manufactured home retailer Alan Amy is obviously correct it is the future of housing, which is why billionaires like Buffett and Zell continue to invest big bucks in the space.

 

 

 

The quotes from Robotti’s talk are from this page, linked here.

 

Stating the Obvious Brings Clarity

There is always a need for affordable housing.  “Of all the business one can imagine, HUD Code manufactured homes – in a free market environment – ought to be largely recession proof,” said award-winning industry veteran, L. A. ‘Tony’ Kovach.

Tony Kovach, our publisher and chief consultant, has been called in for performing turn-arounds of failing locations and/or to successfully grow outcomes for location(s) owned by Clayton Homes, Nationwide, Asset Development/Home Source One, to name but a few.  He’s work at locations for firms large-medium-small from locations from states border-to-border. While every project wasn’t successful, most were, and all provided valuable lessons. Documented results were achieved for companies, and the Louisville Show was saved by a coalition that included MHProNews’ work.  The leadership of the Louisville Show repeatedly praised Kovach and the MHProNews team in writing and on camera.

BobThiemanLinkedInTimWilliamsOHMHAManufacturedHousingAssociationLouisvilleDailyBusinessNewsMHProNews

Yet, Kovach admits that he was mistaken about certain nuances in the industry that he’s served for some 25 years.

The truth hiding in plain sight is a cagey strategy. Until someone has watched Kevin Clayton’s video linked here, and the related report, it is simply not possible to begin to correctly grasp what has happened to manufactured housing, and why it the industry is underperforming,” said Kovach.

ManufacturedHousingVsTotalCompletedHomesLegacyHousingS1FilingIPODailyBusinessNewsMHProNews

Legacy clearly believes in the future of the business, because they are raising capital to expand their retail base.

EricBelksyManufacturedHousingIndustryManufacuredHomeManufacturedHousingInstituteResearchDataAffordbleHousingMHProNewsDailyBuisnessNews575

Why did Belsky miss his predicted date? Arguably, it was because his prognosis came before Buffett’s entry into MH.  See the report, linked here.

Buffett and Clayton are arguably correct to believe that most won’t dig into those details,” Kovach said, adding “But that is changing, and the industry is beginning to organize to counter the Omaha-Knoxville-Arlington axis moves.”

 

LATonyKovachHenryFordQuotesPrettyPicturesAchieveGoalsDailyBusinessNewsProNews

 

What Are the Bottom Lines?

The linked reports below the bylines, notices, and offers are the documentation, wake-up calls, and next steps for the manufactured housing industry’s independent professionals and investors. They will take place at the Tunica Manufactured Housing Show the afternoon of March 28th, right after the main show is over, so as not to interfere in any way with their event.

 

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That’s this afternoon’s MH “Industry News, Tips, and Views That Pros Can Use” © where “We Provide, You Decide.” © (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

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Restraint of Trade, Manufactured Housing Institute, Clayton Homes, 21st Mortgage, Vanderbilt Mortgage, and Antitrust Law

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“Potentially Enormous Costs” “Proposed DOE Manufactured Housing Energy Standards” Exposed as HUD PD&R “Whitewash”

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MHARR Releases Study Recommending Independent Collective Representation for Post-Production Sector

 

 

 

 

 

 

 

Housing Economists Projections from NAHB, CoreLogic, Nationwide, and MHVille

February 27th, 2019 Comments off

 

HousingEconomistsProjectionsFromNAHBCoreLogicNationwideandMHVilleManufacturedHousingDailyBusinessNewsMHProNews

There has been scuttlebutt among talking heads in media about a looming recession for months.  People with the ‘right’ credentials are asked, and they soberly express their opinions – which they are entitled to – as to why they think that a recession is looming.  MHProNews has pushed back against that claim editorially, but the question remains, are those sources that warn of recession right or wrong?

 

Depending on the reporter or anchor involved in such an interviews with ‘experts,’ there may or may not be an obvious follow up question to their claims of a looming recession in the U.S.  The media follow up question should go something like this: ‘Given how strong the economy is now, based upon a raft of largely positive economic data, how is it possible that a recession would hit the U.S. so quickly?’

Just a few bullets.

 

1)    A record number of Americans are at work.

2)    Consumer confidence is near record highs.

3)    Small business confidence is also near historic records.

4)    A record number of jobs are open in the U.S.

5)    The Federal Reserve data, plus other economic indicators, suggest that for the foreseeable term, the economy has no apparent risk of recession, barring an unexpected cataclysm of some kind.

 

With those points in mind, let’s turn to a recent report by the OC Register, which interviewed various officials at a recent builders conference.  Their headline reads “Recession Not Likely Before 2021, Housing Economists Say.”

At a recent National Association of Home Builders (NAHB) conference 3 economists weighed in on this specific topic of an alleged looming recession, says the OC Register.  The bullets below are from their recent report.

  • This expansion will come to an end,” said David Berson, chief economist for Nationwide Insurance. But, he added, “the odds of a downturn in the next year are pretty low.”
  • Berson said the next recession probably won’t begin until late 2021 or 2022.
  • Frank Nothaft, chief economist for Irvine-based real estate data firm CoreLogic, said the risk of a possible recession likely will be high toward the end of 2020 and even higher in 2021 — after the next presidential inauguration.
  • After going up 3 percent in 2018, the NAHB predicts single-family home starts will increase 2 percent this year and an additional 4 percent to 928,000 detached houses in 2020.
  • The slowdown in immigration and the weakness in recruiting young Americans to the construction sector has contributed to a labor shortage that persists and continues,” the NAHB’s Dietz said. “Right now … we’re short more than 300,000 construction workers in the U.S.”
  • I think affordability is going to be the key issue (in how) housing advocates view the housing market in 2019,” Dietz said.

These bullets and factoids ought to spell boom times for manufactured housing.  So why is the industry struggling to achieve a mere 100,000 new homes?

Since the Manufactured Housing Institute (MHI) claims to represent all segments of factory-built housing, do they bear any accountability for the poor results?

How does one explain the bonuses paid to top MHI staffers, give the association’s failure to achieve the 500,000 new home shipments that President and CEO, Richard ‘Dick’ Jennison said could be achieved?

 

 

Road Blocks are Post-Production Ones, Says MHARR

The Manufactured Housing Association for Regulatory Reform (MHARR) routinely cites facts – confirmed by third-party, and HUD research, that HUD Code manufactured housing builders are producing the industry’s best homes ever.  The problems, says MHARR, are coming from the post-production sector.

The issues including zoning and placement issues.

A new report, shown from the linked text-image box below, reflects a publicly undisputed troubling fact.  MHI on several test checks made in recent years by MHProNews has not contacted – much less intervened – several of the zoning and placement challenges that are increasingly impacting manufactured housing.

Why not?

The key phrase from a longer message by an MHI member-affiliate attorney told MHProNews on 2.25.2019, the following, “…For Clearlake [CA] however as a government entity, it should not have different standards for MH than stickbuilt for its code, since the whole idea of federal HUD preemption is to prevent unreasonable discrimination in land use and building standard decisions respecting manufactured housing.”

That report is the first of several related topics that are linked below the bylines and notices.

That’s manufactured housing “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

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Democrats, Republicans Agree – “Manufactured Homes Can Play a Vital Role in Easing” the Affordable Housing Shortage

“Washington Post Article Underscores Clear Need for An Independent Post-Production Association”

MHARR Releases Study Recommending Independent Collective Representation for Post-Production Sector

HUD Code Manufactured Home Production Decline Persists – Time For Action Not Excuses

“The Illusion of Motion Versus Real-World Challenges”

 

 

 

 

 

 

 

 

Top Global Brands – Animated Infographic from 2000 to 2018 – Most Companies are American, Plus Berkshire Hathaway Ties

February 26th, 2019 Comments off

Top15globalBrandsMarketValueDailyBusinessNewsMHProNews

Before diving into this animated infographic, it is worth noting that manufactured housing’s largest producer, Clayton Homes, is a well known Berkshire Hathaway brand.

 

This video covers Top 15 Best Global Brands Ranking from the period (2000-2018).  Published on Feb 12, 2019, it has already had 3,102,943 views when we began drafting this report for Daily Business News on MHProNews readers.

The year 2000 was 3 years before Berkshire Hathaway bought Clayton Homes, Oakwood Homes and other pieces of manufactured housing.  The animated infographic shows the variations of the values of the different firms as time progresses from 2000 to 2018.  It’s interesting, but not exciting, yet over 3 million have already viewed it.

 

 

Berkshire itself isn’t mentioned in this video directly. But Coca Cola, IBM, and Apple are just some of the brands that they’ve had or have a financial interest in.  Perhaps as important, are the ties between Microsoft’s founder Bill Gates.

Buffett sits as a trustee and major donor for the Bill and Malinda Gates Foundation.

To learn more about Buffett’s personal and professional life, see the video documentary, accessed by clicking on the hot-linked text-image box below.  Among the topics in a clearly pro-Buffett video are his ties to Gates and that foundation.

 

Warren Buffett “Oracle of Omaha” HBO Documentary Berkshire Hathaway #Advexon Video

 

The infographic in the report below is of Buffett’s Berkshire empire. Clayton Homes is reflected in that report.

 

How Warren Buffett Built Berkshire Hathaway Investment Empire, Infographic

 

It is simply not possible to fully understand manufactured housing without seeing the strong to subtle impacts that Buffett and Berkshire have exerted on the factory-built housing industry.

Links to his annual letter and the Berkshire Hathaway annual reports – including the details on Clayton Homes and their related lending – are found below the bylines.

That’s “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

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Conquest Capitalism – Thoughts of Chairman Warren Buffett – Billionaires Campaign to Control Trillion Dollar Affordable Housing Market

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Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

 

 

 

 

 

 

 

 

 

 

Will Canadian City’s Tax Plan Inspire U.S. or More Canadians to Follow With Affordable Housing Battle Tool?

February 22nd, 2019 Comments off

 

WillCanadianCitysTaxPlanInspireUSMoreCanadiansFollowWithAffordableHousingBattleTool-DailyBusinessNewsManufacturedHousingIndustryMHProNews

After hearing from more than 15,000 people and consulting with many experts, the City saw both support and need for a tax on empty homes in Vancouver. A 2016 City of Vancouver survey found that more than 90% of Vancouver residents surveyed agreed that empty homes were a problem; a separate poll by Angus Reid in 2015 found that 80% of Metro Vancouver residents were in support of a vacancy tax.” So said the the City of Vancouver created the Empty Homes Tax (EHT), also known as the Vacancy Tax report.

 

The report touts that “The EHT, the first of its kind in North America, is intended to help relieve pressure on Vancouver’s rental housing market.”

The Vancouver Sun produced this video, which outlines the concepts behind the issue, plus related data being collected.

 

 

Is This a Good Idea?

There will no doubt be voices both for and against this plan.  MHProNews merely notes at this point in time that this ‘solution’ avoids the question of supply.  Offering more affordable housing – including manufactured homes – ought to be an obvious part of the solution to the growing demand.

The full report from the City of Vancouver is linked here as a download.

LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding

Collage by MHProNews.

 

See the related reports, further below. That’s this morning’s “News through the lens of Manufactured Homes, and Factory-Built Housing” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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“The Illusion of Motion Versus Real-World Challenges”

Independent National Manufactured Housing Post-Production Association Takes Major Step

 

 

 

 

 

 

 

 

The 2020 Census, Supreme Court, Manufactured Housing, and You

February 19th, 2019 Comments off

2020USCensusSupremecourtManufacturedHousingYouDailyBusinessNewsMHproNews

There are potential issues that ought to have been raised in the 2020 Census that experts have told the Daily Business News on MHProNews should have been included.  That will be a topic of a planned upcoming report.

 

But today’s U.S. Census topic impacts every affordable housing or manufactured home professional.  Indeed, it influences every U.S. citizen.

Supreme Court has agreed to hear a case that will decide whether 2020 Census can ask people if they’re a U.S. citizen.  Why does it matter?

That decision that will impact allocating House seats, Electoral College votes, and billion of federal dollars, says the Daily Mail.  Factually, that’s correct.

Per the Daily Mail:

  • The U.S. Census, conducted every 10 years, hasn’t asked a citizenship question since 1950.
  • Trump Administration wants to include it again, claiming the Justice Department wants the data in order to help enforce the Voting Rights Act.
  • A federal judge said no in January, but now the Supreme Court says it will take the case on an expedited basis so the Census can proceed on time.

 

 

Why it Matters?

  • Non-citizens included in the Census distort the legal count of Americans who are supposed to determine the relative population of the 50 states.
  • Those ratios determine how many seats each state gets in the House of Representatives and Electoral College votes in presidential contests. Rephrased, even if someone in the U.S. who isn’t a citizen isn’t voting illegally, counting them distorts data that – for example – makes California the state with the most congressional districts.
  • The Census data also informs spending equations used to distribute federal tax dollars to the states for everything from education to road repairs. That is hundreds of billions of dollars that could be shifted, depending on how the Supreme Court rules. The case is expected to be heard in April.

Rephrased, do you want your vote and citizenship status to be enhanced or diluted?  The count of non-citizens matters.  If the Supremes rule correctly, by Constitutional intent standards, this should be a no-brainer. For Census purposes, non-citizens should be counted as exactly that, non-citizens.

 

 

Wonder why ongoing illegal immigration matters? Why is this topic not heard more in the U.S. media?  Why is it British media that is reporting on this topic, that ought to be a lead story on thousands of mainstream media sites in the U.S.?

Writing as someone who came to the U.S. legally, illegal immigration matters.  That’s “News through the lens of manufactured homes, and factory-built housing” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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The Importance for Businesses and Investors in Manufactured Housing for Selecting the Next Supreme Court Justice

People are “Creatures of Habit,” Says New Study, Valuable Manufactured Housing Industry Professional Insights

Visible Outrage, Passion on Immigration, Manufactured Housing Connections

 

 

 

 

 

U.S. Department of Energy Proposed Rulemaking Could Impact Manufactured Housing

February 13th, 2019 Comments off

USDeptOfEnergyProposedRuleMakingCouldImpactManufacturedHousing

The Department of Energy was established during the administration of President Jimmy Carter.

 

The creation of the DOE was a throwback to the drama of lines at U.S. gas stations arguably sparked by policies from the Organization of the Petroleum Exporting Countries or OPEC.

 

UnitedStatesDepartmentofEnergyDailyBusinessNewsMHProNews

 

Decades of American involvement in Middle Eastern affairs was just part of the ebb and flow of oil, energy, terror, or geopolitical issues.

 

OPECOrganizationofPetrolroleumExportingCountriesWikiDailyBusinessNewsMHProNews

 

Fast-forward to the 2019.  A generation has grown up that has no experience much less memory of those episodes from the 1970s.  The U.S. says it is now the top oil and gas producer in the world. Texas, per reports, is now producing more oil and gas than at any other time in its history.

And from the great state of Texas comes former Governor Rick Perry, who is now the Secretary of the Department of Energy.

With that brief backdrop, is this press release to the Daily Business News on MHProNews from the Manufactured Housing Association for Regulatory Reform or MHARR.

 MHARRNEWSheaderDailyBusinessNewsMHProNews

 

FEBRUARY 13, 2019

 

TO:                  MHARR MANUFACTURERS

                        MHARR STATE AFFILIATES

                        MHARR TECHNICAL REVIEW GROUP (TRG)

 

FROM:             MHARR

 

RE:                  NEW PROPOSED ENERGY STANDARDS RULE SHOULD 

                        APPLY TO MANUFACTURED HOUSING ENERGY RULEMAKING

 

The U.S. Department of Energy (DOE) has published a new proposed rule in the February 13, 2019 Federal Register (copy attached) that would significantly modify its procedures for developing new or revised energy conservation standards and related test procedures for consumer products, “appliances,” and certain commercial and industrial equipment.

While the proposed rule, as published, does not specifically reference standards development and/or test procedures under section 413 of the Energy Independence and Security Act of 2007 (42 U.S.C. 17071) directly pertaining to manufactured homes, the proposed rule does, by its terms, apply to DOE’s Appliance Standards Program — the same program under which the original proposed DOE manufactured housing energy standards rule (published June 17, 2016) was developed and subsequently modified by DOE pursuant to a Notice of Data Availability (NODA) published in the Federal Register on August 3, 2018. Industry members will recall that the manufactured housing energy rule had not substantially progressed at DOE until a segment of the industry, together with energy special interests (and DOE) in 2014, sought and engineered an illegitimate, truncated, dysfunctional “negotiated rulemaking” under DOE’s “appliance” rulemaking process, as a fig-leaf designed to achieve a pre-ordained result.

Given that the proposed (and still pending) DOE manufactured housing standards were developed under DOE Appliance Standards Program procedures that are addressed by the changes proposed in the February 13, 2019 DOE Notice, MHARR will file comments with DOE seeking to have the procedural modifications noted in the proposed rule applied to the manufactured housing proceeding, which would constitute yet another basis (among many others previously detailed by MHARR) for the withdrawal of any and all previously-proposed versions of the DOE manufactured housing standards – developed under or derived from — the inherently tainted DOE “negotiated rulemaking” process, and the ultimate development of a new rule based on a legitimate and lawful standards-development process consistent with the regulatory policies of the Trump Administration.

Among other things, the February 13, 2019 proposed rule would: (1) expand various procedural protections to test procedure rulemakings for regulated products; (2) define “a significant energy savings threshold that must be met before DOE will update an energy conservation standard;” and (3) “clarify DOE’s commitment to publish a test procedure six months before a related standards [Notice of Proposed Rulemaking].”  This is particularly significant in relation to DOE’s proposed manufactured housing energy standards, insofar as proposed test procedures were not published by DOE until after publication of the June 17, 2016 proposed rule, as was pointed out by MHARR at the time.

Written comments on the proposed rule are due by April 15, 2019.  MHARR will submit comprehensive comments (and participate in related meetings) in advance of the April 15, 2019 deadline and will make its comments available for reference by industry members.

As always, MHARR shall keep you apprised of any new developments in this matter.

 

cc:  Other Interested HUD Code Industry Members

 

— end of MHARR release —

 

See the related reports, below the byline, business development opportunities, and notices.  “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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Related Reports:

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MHPro Alert: DOE Issues Manufactured Housing Energy Rule RFI

 

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Manufactured Housing Institute (MHI) Shifts on DOE Regulatory Rule, Report, Analysis

 

NAHB Report – High Cost of Regulations Impact Housing – and Manufactured Housing

 

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Electrifying Price Hikes Threatened; Manufactured Housing DOE Energy Rule Controversies Heat Up

http://www.mhpronews.com/blogs/daily-business-news/doe-rfi-closed-but-issue-impact-still-looms-over-manufactured-housing-homebuyers/

 

 

After Persistent MHARR Push-Back, DOE Proposed Manufactured Housing Energy Rule Deemed “Inactive”

 

Revival Of DOE Energy Rule May Require Legal Action

 

 

 

 

 

 

 

 

 

‘Updating All Buildings,’ Other AOC “Green New Deal” – Mixed Reviews Among Democrats, GOP Jeers

February 7th, 2019 Comments off

UpdatingReplaceAllBuildingsAOCGreenNewDealMixedReviewsDemocratsJeersGOPDailyBusinessNewsMHproEws

Yes, we are calling for a full transition off fossil fuels and zero greenhouse gases,” says part of a working document provided by backers of the so-called “Green New Deal” that rising star freshman Representative Alexandria Ocasio-Cortez or “AOC” (NY-D) announced in the company of others today.

 

The numbers don’t work,” said a left-of-center CNBC talking head in the video below.  But some are cheering, while others are jeering AOC’s “Green New Deal.”

 

 

Here are some pull-quotes from the FAQ of the New Green Deal working document.

  • This is a massive transformation of our society with clear goals and a timeline.”

 

  • The Green New Deal resolution a 10-year plan to mobilize every aspect of American society at a scale not seen since World War 2 to achieve net-zero greenhouse gas emissions and create economic prosperity for all.”

 

Among the calls in this proposal would be the elimination of air travel in the U.S.

Upgrade or replace every building in US for state-of-the-art energy efficiency.”

Totally overhaul transportation by massively expanding electric vehicle manufacturing, build charging stations everywhere, build out highspeed rail at a scale where air travel stops becoming necessary, create affordable public transit available to all, with goal to replace every combustion-engine vehicle.”

There is no discernable discussion in this proposal about the constitutionality of the plan, which arguably violates private property rights on numerous levels.

 

Backers of the Green New Deal Claim 

The Green New Deal has momentum.

·        “92 percent of Democrats and 64 percent of Republicans support the Green New Deal” (this claim seems highly unlikely, and they offer no proof, as talking heads on both sides of the aisle are raising doubt and concerns).

·        “Nearly every major Democratic Presidential contender say they back the Green New deal including: Elizabeth Warren, Cory Booker, Kamala Harris, Jeff Merkeley, Julian Castro, Kirsten Gillibrand, Bernie Sanders, Tulsi Gabbard, and Jay Inslee.”

·        “45 House Reps and 330+ groups backed the original resolution for a select committee

·        “Over 300 local and state politicians have called for a federal Green New Deal

·        “New Resolution has 20 co-sponsors, about 30 groups (numbers will change by Thursday).”

 

In what can be seen as a swipe at the plan, right-of-center Fox Business reported today that “National Economic Council Director Larry Kudlow on President Trump’s comments on socialism during his State of the Union address and the Trump administration’s economic policies.”

Kudlow stressed anew that under President Trump, the war on business and success were over.

 

 

It is unclear if it will be related, but Senator Elizabeth Warren said she will have a major announcement on Thursday.  Stay tuned.

This will be a debate that could take on several forms.  Democratic billionaires Michael Bloomberg, and Starbucks founder Howard Schultz are among those who have taken aim at this types of plans. See the related reports, further below.

Bottom line?  Given that the chances today to even pass the House would seem slim at best for this concept.  It would be a non-starter in the GOP controlled Senate and White House.

But the ‘energy’ and media buzz behind it would push the Democratic party further left.  Will that help or hurt the GOP, minor parties, independents and others in 2020? Perhaps like 2016, it will be another election unlike any others before it.

 

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That’s tonight’s look at “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

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Howard Schultz, Potential Independent Presidential Candidate, Former Starbucks CEO, Blasts AOC, Senators Warren & Harris Plans, Plus MH Market Updates

Who Will Act? Will Senator Elizabeth Warren, and/or the Trump Administration Act to Restore Open Markets, Thereby Supporting Affordable Manufactured Homes?

SOTU 2019

 

 

 

 

New 2019 U.S. Housing Infographic with Manufactured Home Data Points

February 2nd, 2019 Comments off

 

New2019USHousingInfographicWithHUDCodeManufacturedHomeDataPointsDailyBusinessNewsMHProNews

Image and text designs, MHProNews.

This Saturday morning’s data points will be simple, yet profound.  The Daily Business News on MHProNews begins with the current estimated totals for all U.S. Housing sales for 2018.

 

The total dollar volumes for the chart below uses data collected on 1.31.2019, from the sources as noted.

 

ManufacturedHomeTotalsin1.6TrillionDollarUSHousingIndustry2018-Feb22019

 

Regular MHProNews readers may recall our Daily Business News report that noted Jeff Bezos led Amazon Alexa Fund’s estimate last year that the total potential market for new U.S. prefab housing could be about $330 billion dollars a year.  But the estimated pace for manufactured homes for all of 2018 was only $7.89 billion?

 

That’s opportunity in disguise.  Here’s just one reason why.  The next chart reflects the Census Bureau data from July, that used February 2018 figures. In an affordable housing crisis struck nation that needs over 8 million housing units, per the National Association of Realtors, only factory building can close that gap rapidly enough.  The facts below are just one reason why far more buyers could be won over to modern manufactured homes.

 

 

Americans are demonstrably skeptical about manufactured homes. It is obvious that what’s being done now is not effective enough.  That’s why new as well as proven ways of ‘breaking through’ the confusion with facts and evidence must be used. 

 

MostMenAppearnNeverConsideredWhatHouseIsNeedlesslyPoorAllTheirLivesHenryDavidThoreauManufacturedHomeLivingNews

For newcomers to the website not familiar with modern manufactured homes, learn more by clicking the image above or the link here.

 

Proven internal and external educational efforts are part of what’s needed.  Because as useful as videos, 3D tech, pretty photos, and sharp websites are, those have been around in MHVille for years.  The needle is barely moving in some states, and is going backwards in others. Facts are what they are.

 

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

 

What These Facts Suggest

What these data points suggest is just how immense the opportunity is for manufactured homes in 2019 and beyond.  MHProNews has preached that market potential for years.  It has sadly only been more recently that others have begun to corrobrate what should have be obvious.

Manufactured home sales are demonstrably underperforming.  Last night’s latest job numbers from the Bureau of Labor Statistics (BLS) demonstrate that the labor market is growing. Manufacturing in America, once deemed dead by some political leaders just two years ago, is coming back to life. Construction is growing.  The economy is strong, despite some trying to talk it down for political reasons.

While much of the nation is roaring, it is manufactured housing that is snoring.

 

 

Why is the manufactured housing industry struggling so?

 

Figure1MobileManufacturedHomeSalesSHipmentsVsExistingingNewHouseSalesManufacturedHousingiinudstryDataMHProNews

The facts are troubling, but also spell opportunity in disguise. But it will require work, and changes. It is obvious that more of the same will only bring more of the same.

 

Will the industry turn to the so-called leaders that have led and kept the industry at this low point for well over a decade?

 

average-shipment-per-decade-manufactured-home-posted-on-mhpronews-com-d

Graphic provided by Ross Kinzler, former executive director of the Wisconsin Housing Alliance (WHA).

 

Day by day, we get tips from readers that often explain the troubling reasons why manufactured housing is struggling.

 

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To understand the issues – cause and effects – more clearly, see the related reports, linked further below the by lines and notices.  Some of those reports – ICYMI – are new and ‘read hot.’

 

CaseyMackLegacyHousingManufacturedTinyHomesKudosMHProNews

 

That’s your rousing wake up call. Let the facts inspire you to yearn for more. That’s MH “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

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Warren Buffett’s Moat, Understanding Manufactured Housing Requires Grasping Strategic Economic Moats

“Mobile Home Militia,” Retail/Production Sources, Sound Alarm Against Clayton Homes, CMH, New “Anti-Competitive Practices” Allegation

NPR Targets Manufactured Home Communities, Including Sun, RV Horizons, Frank Rolfe, Buffett-Berkshire Hathaway Related Details

PBS & NPR Reporting on Manufactured Housing News, Pulling Back the Veil

Positive, Uplifting Third-Party Reports Favor Modern Manufactured Housing, So What’s Going Wrong?

MHI CEO Dick Jennison’s Pledge – 500,000 New Manufactured Home Shipments

Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

 

“The Illusion of Motion Versus Real-World Challenges”

MHARR Releases Study Recommending Independent Collective Representation for Post-Production Sector

 

 

 

 

 

 

 

 

 

HUD Secretary Ben Carson Touts 2018 Accomplishments, Highlights

February 1st, 2019 Comments off

 

HUDSecretaryBenCarsonTouts2018AccomplishmentsManufacturedHousingIndustryDailyBusinessNewsMHproNews

The partial federal shutdown, now over, delayed several reports, like the one that follows.

 

 

The U.S. Department of Housing and Urban Development (HUD) press room provided the Daily Business News on MHProNews select highlights of what they point to as Carson’s accomplishments.

Given the Manufactured Housing Institute (MHI) claims of close ties and “clout,” it is worth noting that manufactured housing isn’t mentioned at all.  But there are several data points and mentioned items that directly or obliquely should be of interest to manufactured home industry professionals.

 

 

Manufactured Housing Institute Housing Alert, Affordable Housing Crisis, MHI’s #NettlesomeThings Response

 

 

Here’s the HUD release.  Some analysis will follow HUD’s release.

 

 

 HUDNewsheaderManufacturedHousingIndsutryDailyBusinessNewsMHProNews

 

HUD RELEASES 2018 YEAR IN REVIEW HIGHLIGHTING ACCOMPLISHMENTS UNDER SECRETARY CARSON

WASHINGTON – Today, the U.S. Department of Housing and Urban Development (HUD) released its 2018 Year in Review outlining the major accomplishments of the agency under Secretary Ben Carson.

“Over the past year, the Trump Administration has continued to deliver on its promise to create greater economic opportunity for low-income families and encourage reinvestment in underserved communities,” Secretary Carson said. “HUD is advancing its mission by providing sustainable homeownership opportunities, removing barriers to revitalization and affordable housing, and helping communities impacted by natural disasters rebuild, among other efforts. I look forward to continue building on the successes of the past year and opening more pathways to self-sufficiency for HUD-assisted families.”

HUD’s achievements in 2018 include:

  • Spurring Reinvestment in Communities

o HUD preserved affordable housing options by converting over 100,000 public housing units through the Rental Assistance Demonstration (RAD) program, which has generated close to $6 billion in construction investment.

o The Administration established the White House Opportunity and Revitalization Council, covering 13 federal agencies and led by Secretary Carson, which will work to prioritize Opportunity Zones in a variety of federal efforts, including grant funding, loan guarantees, infrastructure spending and crime prevention.

 

  • Advancing Economic Opportunity

o HUD’s Federal Housing Administration (FHA) served nearly 669,000 mostly first and low- to moderate-income, single-family homebuyers through home loans; supported the production and preservation of 121,600 multifamily units; and provided $2.45 billion in insurance for hospital and residential care facilities.

o Ginnie Mae served 1.86 million households by attracting global capital to the nation’s housing market through its mortgage-backed security (MBS) in conjunction with the government’s lending programs, such as the FHA and Veterans Affairs (VA).

 

  • Reducing Homelessness Among Extremely Vulnerable Populations

o   HUD, through the HUD-Veterans Affairs Supportive Housing (HUD-VASH) program, reduced veteran homelessness by 5.4 percent since last year, falling to nearly half of the number of homeless veterans reported in 2010.

o   HUD-supported Continuums of Care (CoCs) reduced the number of families with children experiencing homelessness by 2.7 percent since 2017 and 29 percent since 2010.

 

  • Funding Disaster Recovery at Historic Levels

o HUD has responded to natural disasters with historic funding levels and assistance to support the long-term recovery of affected communities. Specifically, HUD is allocating more than $35 billion in Community Development Block Grant – Disaster Recovery (CDBG-DR) funding to 16 states and local governments in FY2018 following several natural disasters to support long-term recovery efforts.

o HUD introduced new FHA financing options, including the “Disaster Standalone Partial Claim,” for disaster victims who are rebuilding or buying another home following a disaster. This option covered up to 12 months of missed mortgage payments via an interest-free second loan on the home.

 

  • Protecting Taxpayers

o   HUD won a significant legal victory in Anaheim Gardens v. United States, a case that has been pending for 25 years and presented HUD and the Federal government with potentially more than $100 million in liability exposure.

o   HUD reduced the FHA’s exposure to risk and promoted sustainable homeownership. Specifically, HUD exceeded the statutorily mandated 2.0% capital ratio in the Mutual Mortgage Insurance (MMI) Fund in fiscal years 2017 and 2018 by not implementing a premium decrease announced by the previous administration.

 

Read more of HUD’s 2018 accomplishments here and about many of the individuals and families who have been impacted by HUD’s programs and services at HUD.gov/humansofhud.

### End of HUD Release ###

Secretary Carson, it will be recalled, promised manufactured housing professionals a new era of cooperation last year, saying the Trump Administration here’s our industry’s interests and concerns. It is beyond doubt that Carson made significant changes, such as the removal of Pam Danner, JD, from the administrative role at HUD.  There has been some regulatory relief – or at least a pause.

The industry’s members should not forget Lesli Gooch’s questionable statement to Scotsman Guide, just prior to the end of the federal shutdown.  See the related reports below for more.

That’s tonight’s MH “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

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White Paper on Digital Media, Details, Trends, Marketing Insights for Manufactured Housing

January 28th, 2019 Comments off

 

WhitPaperOnDigitalMediaDetailsTrendsMarketingInsightsForManufacturedHousingDailyBusinessNewsMHProNews

Let’s being with the top lines of this new research from Polar.

 

Executive Summary

Digital advertising is growing 15% Year-Over-Year (YoY), from $266b in 2018 to $465b by 2022 .

Digital will be 50% of all ad spend by 2022.”

So stated Polar in their new White Paper on Digital Media. What follows are likewise from their Q1 2019 brief and digital trends snapshot.

 

ExecutiveSummaryPolarWhitePaperMarketingDailyBuisnessNewsMHProNews

Digital marketing is obviously a large and growing trend in manufactured, modular and other forms of factory-built housing. Housing shoppers routinely use online searches as part of their housing hunt. Thus the relevance to manufactured housing is beyond doubt.

Some bullets from Polar’s Q1 2019 White Paper:

  • 63% of digital goes to the Duopoly, 12% is going to the Next 5.
  • Google is growing 20%, with $115 billion and 43% of the market.
  • Facebook is growing 33%, with $54 billion and 20% of the market.
  • Next 5 (Amazon, Microsoft, Oath, Twitter, Snap) have $29 billion, 12% of the market, 42% growth.
  • Rest of the digital market will decline 11% in 2019. Social leads the pack, growing from $185b today, 40% of the ad market by 2022 .
  • Video is $28b, growing 15% (in line with market) to $48b by 2022.
  • Search, Banner, and Classifieds all growing less than 10%.

 

ChangingTidesMediaBudgetsManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

Insights, Analysis

The Daily Business News on MHProNews has noted since the launch of our publication the obvious need to have a good digital – online – presence.

 

DesktopIsNewPrintDigitalMediaByDeviceManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

In more recent years, MHProNews spotlighted the challenges of the concentration of money and power in monopolistic moat builders.  We’ve specifically cited Facebook, Apple, Amazon, Netflix, Google (FAANG) -all digital platforms.  So the problem isn’t just Berkshire Hathaway – or BRK Chairman Warren Buffett’s close buddies at Microsoft – in terms of “strategic economic moats.”  That should not be construed to mean that only those firms should be considered as possible targets for antitrust – monopoly-busting – and other legal, legislative and/or regulatory actions.

 

PolarIncreseDecreasebyChannelDigitalMediaManufacturedHousingIndustryMHProNews

 

The power of Facebook and Google goes beyond marketing, into influencing millions of actual and prospective voters. See the related reports, further below.

Google and Amazon have entered into factory building, directly and/or indirectly.  There are so many subsidiaries to Facebook that they – along with some of these other giants conglomerates, may have more than a marketing or tech interest in factory-based home building.

PolarDigitalGiantsManufacturedHousingIndustryDailyBuisnessNewsMHProNews

As MHProNews led-the-way last year in reporting, the Trump Administration has already drafted an Executive Order for antitrust action.

Further, Democrats have made anti-monopolistic behavior part of their so-called ‘new deal’ platform.

So, while the data from Polar might accurately reflect the current digital status quo, it doesn’t take into account several issues relate to hot button issues that impact manufactured home connected business and organizations of all kinds.

BloombergPewResearch72PercentAmericans85PercentRepublicansThinkSocialMediaIntentionallyCensorPoliticalViewpointsObjectionableDailyBusinessNewsMHProNews

 

Among the concerns are how the search/social media/tech giants have been accused of manipulating search results for or against certain viewpoints.

 

 

One other takeaway from this report is that the digital giants are slowly squeezing mainstream media outlets for revenue.

It should be noted that MHProNews’ parent operation has more than one revenue source, thus ad revenues alone are technically not necessary to sustain our operation. That also give us the ability to investigate stories that toadies for the powers that be would never dare publish, regardless of the evidence.

Here is the download of the entire 31 page Polar white paper.  That’s “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ##  (News, analysis, and commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

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You can click on the image/text boxes to learn more about that topic.

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New York Times-David Leonhardt-“The Monopolization of America,” Manufactured Housing Slant