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Clayton Homes’ “Robots” – Automation’s Role in Warren Buffett’s Berkshire Hathaway’s “Durable Competitive Advantage” in Manufactured Housing

April 24th, 2018 No comments

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The opportunity to change our industry’s image is tremendous today.  There’s never been a better time to change it,” says Keith Holdbrooks, President of Clayton Building Group, in a carefully crafted video, posted further below.

 

Robotics and automation are playing a role in that image and the Clayton reality, as will be revealed in this report.

In a release to the Daily Business News, Clayton identified themselves as “a national home builder and Manufactured Housing Institute’s 2017 Manufacturer of the Year…”

Besides changing the “industry’s image,” what Clayton is striving to do is carefully advancing their own image too.

As MHProNews has previously reported, Warren Buffett’s “the Moat” strategy promote the concept of a “durable competitive advantage.”  Readers can finish this column, and later circle back to the in-depth look at Buffett’s thoughts on the issue linked below, or in the Related Reports at the end. Those reveal what Kevin Clayton, the CEO of Berkshire Hathaway owned Clayton Homes, has said for years about how to get and keep a durable competitive advantage by using and expanding Buffett’s principle of “the Moat.”

Best Warren Buffett, Kevin Clayton, Clayton Homes, Berkshire Hathaway Annual Meeting, Competition, and “the Moat” Video Collection

 

Robots and Automation

The soft musical undertones in the video are part of that image crafting, for which Clayton has hired a branding team.  Clayton previously told the Daily Business News via a release that “Clayton Homes has selected Made Movement (Made) to handle strategy, digital experience design and advertising for the brand.” The “Have it Made” campaign, some observers say, promotes the Made agency, as well as Clayton.

Clayton’s recent acquisition of yet another site builder – Brohn Homes of Austin, one of Texas’ largest privately-owned homebuilders – are all part of their drive to “world domination,” as Builder put it, in two different articles.

The key to Clayton’s tech, robotics and automation-fueled offsite-site build business-model bid for world domination of lower-priced new homes,” said Builder, a statement that Clayton’s social media page endorsed by posting it.

 

“World Domination”

About five years ago, leadership called on us to do what it took to make [Berkshire Hathaway unit] Clayton a world class company,” says Rick Boyd, director of operations, working out of the enterprise’s Maryville, Tenn.-based headquarters. “We didn’t know what that was. So we had to define what that meant, and that process gave us three pillars of priority: team member experience, customer experience, and leadership.”

It is interesting to note that in their release, Clayton cited Starbucks and Google as their examples of companies to study and emulate.

Google is drawing fire for being monopolistic, if they’re not already an outright monopoly. Those are the positions governmental actions in Europe and the U.S., as well as civil litigation, are underscoring.  And although Starbuck’s has a history promoting inclusiveness, their president recently publicly apologized for racially insensitive actions at one of his stores. Sound familiar?

Starbucks, Google and Berkshire’s Clayton each arguably have their own moats, in their respective spaces.

ClaytonHomesAutomoationRoboticsLogosManufacturedHousingIndustryDailyBusinesNewsMHProNews

 

Velvet Monopoly?

While the have it made people are crafting one image, another is emerging too, across the left-right media and political divide.

That image is of Warren Buffett being portrayed by some as the creator of a new forms of ‘company stores’ and ‘company towns.’  In those Buffett towns, Berkshire is:

  • earning a few cents a day per households from the sale of Heinz ketchup – with millions of families using their products daily,
  • earns a thousand (+/-) dollars or more annually from millions of GEICO policy holders,
  • wants you to stop at Dairy Queen for Fan Food ®,
  • buy your sweet heart some See’s Candies,
  • and hopes to sell you a home – either through their real estate division, or from their growing footprint of conventional or factory-built homes.

Beneath that velvet glove image they are grooming at Clayton, is another story.  It is told by retailers like “Kevin Carroll, former owner of a Clayton-affiliated dealership in Indiana, as saying that if he steered customers to a Clayton lender, he got “a kickback” in the form of a discount on his business loans. Carroll later went out of business and sued Clayton for fraud, but the case was dismissed,” per Omaha, a Berkshire owned business.

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Warren Buffett, say critics, is building a new type of “company town.” Like the proverbial slow boiling of the frog in a pot of water, the placid pace nevertheless has an impact over time. Clayton has gone from an large also ran in 2002, prior to Buffett’s takeover in 2003, to some 50 percent of the industry by 2018. Monopoly?

It was part of a response to the controversial Seattle Times reports about Clayton, which opponents of the Clayton/Berkshire/MHI backed Preserving Access to Manufactured Housing Act used to give a black eye to the essentially the entire industry.

A competitor – a non-MHARR member, that is a MHI member builder – tells MHProNews that Clayton is poised to do even more with robotics.

Because of the new tax law, that senior executive says, Berkshire can pump more money into Clayton.   Indeed, “The Tax Cuts and Jobs Act recently signed into law by the President includes multiple provisions increasing depreciation,’ says KTLIP. And if that HUD Code builder executive is correct, putting more into automation and robotics could more rapidly be expensed.

The result?

A new kind of durable “moat” competitive advantage will be gained by Clayton over their competitors over time.  Velvet gloves, tossing sharks into the moat’s water, that’s the image that Buffett himself has arguably painted, in his own words.

 

 

Will Trump Administration Reforms Fuel More Completion?

But the new tax law and regulatory roll back will work in more than one way.

PresidentDonaldTrumpHUDSecretaryBenCarsonManufacturedHousingINdustryDailyBusinessNewsMHProNewsNew HUD Code builders are entering the manufactured housing (MH) industry in 2018, as a report from Tunica and one in April 2018 underscored.  It must be noted that in a different tax and regulatory environment, these new competitors to Buffett’s/Berkshire’s/Clayton’s dream of ‘world domination’ may not have come into existence before 2017.

If there is a change in the makeup of the House and/or Senate after the 2018 midterms, will Democrat Buffett benefit anew?  Will his hand-picked politicos once again promote heavier regulations?

As MHProNews has reported, a long time MHI member told the Daily Business News that Clayton and the other big companies have ‘figured out how to get smaller companies to pay for what they want, using the Manufactured Housing Institute.’

That too fits the use of non-profits by Berkshire and Clayton.

Berkshire’s Clayton benefits during heavy or lighter regulations.  Are they lifting the industry, as Clayton and their incentivized apologists and paid promoters say?  Or are they slowly killing off competitors, via their slow-motion, sharks-in-their-moat strategy dictates?

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Warren Buffett has said he won’t attack the president. But Buffett has surrogates. Buffett’s son has sought to undermine President Trump, as have others in the Berkshire orbit. Clayton issued a recent press release that claims to support the president’s agenda. But are Kevin, Keith, Tim Williams/21st Mortgage, or Eric Hamilton at VMF – all Berkshire brands – going to go against Buffett’s public positions?

These are questions that Trump Administration officials will have to answer as they examine concerns over monopoly that are being raised about Berkshire’s manufactured housing (MH) brands, with concerns from voices inside and outside of the MH Industry.

Independent producers, retailers, communities, lenders and others in the factory-built home industry will have to answer these questions about the growing Clayton/Berkshire moat too.

What is certain is that Clayton’s market share has been growing.  Yet, per prior reporting, their own percentage of growth in sales year over year is at a slower pace than the industry at large. Is that a kind of indirect proof that their marketing isn’t working quite as planned?  Are they a beatable monopoly?

l_a_tony_kovach__mhlivingnews__creditThere is evidence that suggests that the HUD Code manufactured home industry needs more than great videos, pretty websites, advertorials, and overly-crafted messages,” says award winning industry veteran, L.A. “Tony” Kovach. “Clayton’s videos collectively have millions of views, and they have millions of visits to their website, per sources.  Yet, the Berkshire annual letter says they only sold some 49,000 homes in 2017? There’s a clear disconnect, and that’s one more data point that the MH industry needs to sit up and take notice about.”

Kovach says the need is to get to the root issues that keep the industry from advancing. While MHI promotes Berkshire’s desires, are they ignoring – or undermining – the kind of work that has proven effective in local markets?

Are They Among the Best Advocates for Manufactured Housing and Manufactured Home Living?

As the affordable housing crisis rages, manufactured housing may top 100,000 new home shipments in 2018. When 8.3 million housing units are needed now, isn’t 100,000 homes a big yawn?  “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images are provided under fair use guidelines.)

Related Reports:

Manufactured Housing – Regulatory, Other Roadblocks and Potential Solutions, Up for Growth Research, plus Urban Institute Report Revisited

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Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Doing Third Party Correctly and Profitably, Monday Morning Manufactured Housing Sales Meeting

April 23rd, 2018 No comments

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A manufactured home industry marketer for a well-known firm made a number of interesting admissions the other day.  We’ll touch on that later below.  But first, let’s start with the principles, and then move to the details.  Keep in mind that we not only raise important issues for manufactured housing, but also like to point to potential solutions when we do. 

  

 TheFirstStepInSolvingAProblemIsToRecognizethatItDoesExistZigZiglarDailyBusinessNewsMHProNews

Just the FACT$

News can help make or harm your business or location. That’s true for most any industry, but we’d argue its particularly true for manufactured homes, for reasons we won’t go into today. Almost anyone who has been in the manufactured housing industry for a year or more can tell you what you likely know yourself.

News can help or harm almost any business.

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You can love the news, hate it, or be “meh” about some news item. But “News” has been thoroughly woven into the fabric of American – and most industrialized – societies.

So as you read this today, use TWO HATS. The first, is your marketing hat, and the second is your consumer of news hat.  This article, like so many others on the Daily Business News is for THINKERS who want to do more, profit more, and sell more – instead of whine more.

 

News and Marketing Hats

News done properly is absolutely essential for the advancement of our industry, and it can be highly important to almost any sized company, organization, or location in manufactured housing.  When bad news hits even a giant company like Facebook, and sends its stocks dropping by billions of dollars in lost value, what do you think that means for a relatively small industry like manufactured homes? 

Odds are good, the industry’s thinkers get it.

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If you are wise, you want as much positive media as you can get.

But if you have a strong, keen mind, you know that even ‘negative news’ can – properly handled, or with the right “spin” – can at times be turned into something that’s at least useful – and surprise! – at other times, profitable.

Before diving into how you can engage your targets audience via “News” to significantly grow your business, let’s first draw an important distinction. 

 

Blogging vs. News

There are some bloggers and operations who claim the mantle of ‘news’ in our industry.

But upon closer examination, what they routinely do is some form of dressed-up marketing. We’re not criticizing them, just saying “it is what it is.” When third parties to our industry see those blogs, sites, or newsletters, they mentally label them for what they are. They are NOT seen as news by most savvy media, or by savvy housing shoppers, and others researching our industry. 

For years, and for a variety of reasons, we tackled stories on the Daily Business News that include bad news too, not just good news.  Rah-rah will only go so far.

Our doing a balance of news enhances credibility. and it also provides a ‘morality tale’ for those who might be tempted to do wrong. Not many want to be spotlighted with bad news, right?  You don’t have to read the linked article below, but it gives you an idea of what we are talking about here, one example of many over the years.

“Jail Him!” NPR’s “Mobile Home Park Owners Can Spoil An Affordable American Dream” Refuted

Against that backdrop, as an MHI member organization executive said during the Louisville Show, “Tony, yours is the only real game in town.” 

What that industry veteran was talking about was news.

Again, not slamming the others, but that wasn’t a throw away line or being polite by that one executive. Here’s proof. At Louisville and Tunica, the very attractive magazines printed up drew almost no pickups by attendees. Why? We’ve not done a survey, but it doesn’t take a rocket scientist to see that industry readers don’t find it to be must-reading. If it’s marketing, and someone wants to be sold something, then you pick one up.  By contrast, even those that don’t always like what we report or comment on, are reading here routinely.

MHInsiderManufacturedHousingINdustryDailyBusinessNewsMHProNews

This example is not meant to exclude others who blog, etc. that have precisely the same response from most industry readers. Nor is this example meant as anything other than, ‘it is what it is.” The photos don’t lie.

If MH Industry readers aren’t moved by this kind of content, why would anyone else be?

An MHI member exec wrote to say the following, “It is pioneers like you, Tony, that change our tired image…Pioneers are the ones with the arrows in their back.”

By contrast to the rah-rah-writers, in a digital era the all digital MHProNews and MHLivingNews have dominated for years. There are over a thousand LinkedIn recommendations and endorsements yours truly has been given, over 99% of them unrequested.  Those I did ask for one from a client, they gave us a glowing one, in writing.  By the way, kind words to me are a reflection on the team, and those clients who work with us.  I’m the front guy, the face, but it takes a team to make this work. So those kind words reflect on all – clients included – who’ve made this possible.

 

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L. A. “Tony” Kovach doing a presentation in a packed room of industry professionals.  The presentation was widely praised, as is our marketing and sales training and coaching.

Arguably, no one knows the industry better in media than MHLivingNews and MHProNews.

There are deep pockets folks who will prop up some of those other pubs and glossy magazines. Fine, it’s a free country. But they don’t usually show up in searches, and if they do, they are quickly seen for being what they are. They are often seen as thinly veiled marketing.

 AffordableHousingFocusGroupManufacturedHousingIndustryDailyBusinessNewsMHProNews

The very fact that MHProNews and our sister site takes on controversial issues is part of what has given us credibility and influence with others.

Most of these searches are from a mobile search, as Google has often said that Mobile searches are rising, or dominant. Research in 2016 said mobile was at 50-60 percent of searches being done then, and was rising. BTW, this article is being drafted on a mobile device.

The point is that none of the industry sites came up on these searches, meanwhile, our work did on page one of Google.

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Do you ever compete against Clayton Homes? Would you like to score (rank) well in a search results where you are competing against Clayton Homes? We know how, it doesn’t work every time, but it works plenty often, as these examples demonstrate.

There are numerous topics where our articles are page one, top of fold.

The same can be said for those doing videos searches.

We’ve invested nearly a decade in developing these two trade media platforms. MHLivingNews.com and MHProNews.com will not be easily replaced or supplanted unless there is massive spending by someone willing to buy traffic.  Until that happens, we’re a dominating force in manufactured housing news.

Which means our clients routinely get lower cost, better ORGANIC search and service results.  We won’t teach competitors the secret sauce, but its legit and works. It is common sense that you want to have good news about your location.  We know how that’s done, and deliver that for our clients on a routine basis.  We can do so in a variety of ways.  When you are ready to do more, let us know. 

Closing thought, which was the opening thought. That marketer, who does a good job for their operation, is right. The shakeup of Facebook, looming problems for Google and others could spell opportunities in disguise for those who want to do ORGANIC search results, instead of paid ads on Google and Facebook, etc. Again, give us a message or call when you’re ready to learn more or take the next step.  Odds are good, you’ll be glad you did. ## (Marketing, sales, management, media engagement, tips and strategies.)

(Third Party Images are Provided Under Fair Use Guidelines.)

Related Reports:

“Silver Bullet,” Manufactured Housing’s Monday Morning Sales Meeting

For manufactured home marketing, sales or professional business development – plus other MH expert or consulting services – click here.

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Ph. 863-213-4090.

Are They Among the Best Advocates for Manufactured Housing and Manufactured Home Living?

April 20th, 2018 No comments

AreTheyTheBestAdvocateManufacturedHousingAndManufacturedHomeLivingDailyBusinessNewsMHProNews

It should be patently obvious that among the best possible sources for information on manufactured home living are consumers.

 

Unfortunately, as the Daily Business News has documented for years, the news stories found in much of the mainstream media routinely sees a negative tilt to manufactured housing, often incorrectly called trailer houses,” “trailer parks,” and “mobile homes” by reporters.  Sadly, not many in media use the correct term of manufactured home, when the factory built home as constructed after June 15, 1976 to the HUD Code standards.

The affordable housing is such a huge issue that a Google search today yielded 104 million search results.

Among the reasons why the work of pro-industry trade media can be irreplaceable are found in the two screen captures shown below.

Do the Google searches shown, and you’ll see the results as noted.  By the way, click the image and you’ll Part II of our Affordable Housing Focus Group and the related video.

AffordableHousingFocusGroupVideoSearchManufacturedHomeLivingNewsGoogleSearchScreenCaptureResultMobileManufacturedHomeMHLivingNews

To see Part 2 of our Affordable Housing Focus Group video and report on MHLivingNews, click here or above.

There are many things that must take place for manufactured housing to achieve its potential. Among them?  The industry must get to the root issues that keep the industry from producing and selling hundreds of thousands of new homes.

AffordableHousingFocusGroupManufacturedHomeLivingNewsGoogleSearchScreenCaptureResultMobileManufacturedHomeMHLivingNews

To see Part 2 of our Affordable Housing Focus Group video and report on MHLivingNews, click here or above.

The independence, fact-based and authentic stories and quotes are what makes MHLivingNews and MHProNews useful for the industry.

Similarly, the ability of MHProNews of holding those outside and inside of the industry to accountability for accuracy matters to discerning readers.

Examples:

 

Weather Expert’s Surprising, Bombshell Statement on Tornado Deaths and Affordable Manufactured Homes

 

Researchers Shake Up American Dream? Rent vs. Buy, Ken Johnson, Florida Atlantic University, Exclusive to ManufacturedHomeLivingNews

 

Correcting the Record on Housing Affordability, Manufactured Home Shoppers, & MHI

Make no mistake, this can’t be done solo, it is always done in conjunction with and thanks to the support of clients and sponsors of MHProNews and MHLivingNews.

This is an important part of how the industry can advance from low levels, to robust levels. It should be obvious that with shipments in 2017 under 100,000 when RVs are outselling manufactured homes by more than 5 to 1, that something must be done differently.  What’s happened for the last 5, 10 or even 15 years is proven not to work by shipment statistics.

Google’s results – shown above – are an indicator of how this can and does, work.  What’s necessary, is to scale the proven results.  Positive stories must be done on MHLivingNews several times a week.  Debunking negative stores must be done within hours or days, whenever possible. That must happen routinely.  Pretty photos, cool websites, 3D tours, and wonderful videos are fine.  But if they were the solution to the industry’s needs, manufactured homes would be selling well north of 500,000 new homes a year.

Bad news must be supplanted and challenged by the truth and good news.  See the related reports, below.  ## (News, analysis, and commentary.)

(Third party images are provided under fair use guidelines.)

Related Reports:

“Silver Bullet,” Manufactured Housing’s Monday Morning Sales Meeting

For the Part 2 of the Affordable Housing Focus Group on MHLivingNews, please share the link below:

 

  1. 1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Emerging Trends, Opportunities, Reflected in Interview with America’s First Black Billionaire, Robert Johnson

April 16th, 2018 No comments
RobertJohnsonBETRLJCompaniesDailyBusinessNewsMHProNews

Credit, CNBC.

Industries, companies and professionals ignore or overlook emerging trends to their own peril.

 

Significant trends are emerging in the black community, that bear close attention, as a recent interview with America’s first black billionaire, Robert Johnson indicates.

 

Background

Nationally, under 9 percent of manufactured home residents are blacks or African Americans, per the research done by the Consumer Financial Protection Bureau (CFPB) for their 2014 white paper on manufactured housing.

CFPBWhiteppaerRaceEthnicBreakdownManufacturedHousingIndustryHomeOwnershipResidentsDailyBusinessNewsMHProNews

In places like the Chicago metro, there are some land lease communities that have sizable black populations.  In various parts of the country, the black population presents a well-established customer base for manufactured housing sales.

But more is possible, and needed.

As HUD Secretary Ben Carson, M.D., noted last year, home ownership is statistically one of the keys to wealth building. Carson said that the typical renter has a net worth of about $5000, while the typical home owners net worth is about $200,000.

ManufacturedHousingShareofOccupiedHousingUnitsByStateCFPB2014MHIndustryDailyBusinessNewsMHProNews793

In that observation, Carson echoes research produced by CFED (rebranded as Prosperity Now), or commentary by manufactured home advocate, the Rev. Donald Tye, Jr.

The ideal outcome for the vast majority of Americans is to see more home ownership, and a decreasing need for subsidized housing.

In that regard, reams of research reflects the fact that manufactured housing is the all-star solution for largely unsubsidized homes that are affordable to the vast majority of the population. This is true in part because of its superior affordability – and as Carson noted – the surprising quality of modern manufactured homes.  See the related reports for more insights, linked at the end of this article.

RevDonaldTyeJrBusinessmanManufacturedHousingAdvocateDailyBusinessNewsMHProNews

Tye explained that in his experience, subsidized public housing – an entitlement – often yields addiction and other problems. Ownership vs. renting or living in “projects” leads to integrity, a view he likens to those of Dr. Martin Luther King, Jr.

Home sales – conventional and manufactured – often track with employment data. As employment rises, and incomes grow, so too does housing sales.

 

Johnson’s Interview in that Context

In that context, the comments of BET founder Robert Johnson’s interview with CNBC are noteworthy for social, economic, political and opportunities to increase home ownership to a population that lags behind other racial groups.

RobertLJohnsonBETFounderRLJCompaniesFounderWikipediaDailyBusinessNewsMHproNEwsPut differently, the improvements in black employment and earnings, combined with relatively low levels of home ownership are strong potential target markets for manufactured housing companies.

Some of the bullets by CNBC in the video interview with Johnson include:

  • The growing U.S. economy and improving business environment bringing black workers back into the labor force, BET founder Robert Johnson told CNBC.
  • When you look at that, you have to say something is going right,” Johnson says.

 

Highlights from Johnson’s Video Interview

In January, the Labor Department reported the unemployment rate among black workers was at its lowest since at least the early 1970s, when the government began tracking the data.  The unemployment rate for African Americans was unchanged in March at 6.9 percent.

When you look at that [January report], you have to say something is going right,” said Johnson, whom CNBC describes as a Democrat and founder BET and chairman of The RLJ Companies.

You have to take encouragement from what’s happening in the labor force and the job market,” Johnson said “When you look at African-American unemployment, … you’ve never had African-American unemployment this low and the spread between African-Americans and whites narrowing.”

Johnson said that means the jobs market is “soliciting employees who have been out of the labor force, some of it based on discrimination, some of it based on changes in education, access and technology changes.”

Johnson noted several positive initiatives undertaken by the Trump Administration. “I believe if you take into account the Trump tax cut, you take into account the drop in unemployment, … and you take into account that interest rates are fairly stable,” he said.

I believe the economy is on a strong growth path,” Johnson added. He said he didn’t think economic growth would hit 5 percent, which his friend and long-time CNBC contributor, Larry Kudlow, says could happen.  Kudlow recently joined the Oval Office’s economic advisory team.

PresidentTrumpCenterRobertJohonsonRTraciBluntTransitionNBCManufacturedHousingIndustryDailyBusinessNewsMHproNews

Working with POTUS Trump?

Johnson spoke about a job offer he received from Trump during the transition. He said he didn’t take the unnamed position because he didn’t want a government role, not because of any disagreement with the president or his policies.

No matter what the president would do,” Democrats and other political opponents would slam the president, Johnson said. He spoke about concerns over the “deep state.” But he stressed that “Something is going right,” for blacks and the nation as a whole.

 

Rhetoric and Charlottesville

Johnson told the president-elect during the transition, “Do not say, ‘what do you have to lose.’” Rather, he encouraged the president to talk about what they have to gain from a Trump Administration.

Those gains are now being felt.

Johnson said he’s met with the president since the transition. He spoke about his “access” to Steve Mnuchin, the Labor Department, and GOP leaders like Senator Tim Scott (R-SC).  Johnson said he’s working on issues related to “leakage” in “small dollar 401K accounts,” which if changed, would help blacks and others.

He also spoke about serving black banks, among numerous other issues raised.

 

Pressed by CNBC panelists on Charlottesville, the president’s rhetoric, and Donald Trump’s alleged racial bias from some quarters, Johnson said, “I don’t think he’s racist.”

 

RLJ Companies Insights

From third party sources, and from a listing on their website, the influence that Johnson has in the black community is apparent.  A few pull quotes from their website:

  • Johnson was named by USA Today as one of “The 25 Most Influential Business Leaders of the Past 25 Years.”
  • In 2014, three of Johnson’s holding companies were featured on the Black Enterprise 100s list: RML Automotive, LLC ranked 1st in a category of 60 in the auto dealership rankings; RLJ Equity Partners, LLC and RLJ Credit Management, LLC ranked 12th and 14th respectively on the private equity firms list.
  • Currently, Mr. Johnson serves on the following boards: RLJ Lodging Trust; RLJ Entertainment, Inc.; KB Home; Lowe’s Companies, Inc.; Retirement Clearinghouse; Elevate Credit, Inc.; The Business Council; and Smithsonian Institution’s National Museum of African American History and Culture. Mr. Johnson holds a Master’s degree in international affairs from the Woodrow Wilson School of Public and International Affairs at Princeton University and a Bachelor of Arts degree in social studies from the University of Illinois.

 

The Bottom Lines?

Johnson is a highly educated, successful, and a very well-connected professional.  He clearly sees value to the Trump agenda for African Americans, but also for the nation at large.

As Johnson noted, the facts about rising employment, opportunities, and income for blacks are all good signs.

He’s met with the president on a number of occasions.  Johnson seems to believe that the president isn’t the racist that some of his opponents would have people believe. He clearly stated that the agenda is a good one for blacks and for the country.

Black Americans lag behind other ethnic groups in housing ownership.  The comments by Johnso – combined with insights from HUD Secretary Carson about the amazing” quality found in today’s manufactured homes – all point to potential opportunities for more industry professionals to better serve the needs of the black community.

HUD Secretary Ben Carson and Senator Thom Tillis Discuss Affordable Housing and Manufactured Homes, Video

Carson noted several times last year that home ownership is important for wealth building, a point that manufactured home advocate the Rev. Donald Tye, Jr. has also stressed. ## (News, analysis, and commentary.)

(Third party images are provided under fair use guidelines.)

Related Reports:

Trump Administration and the Manufactured Housing Industry

The Ultimate Manufactured Home Industry Fact$, Data, and Insights – Bullets plus at-a-Glance Infographic

Affordable Housing, and Today’s Manufactured Homes, Yesteryear’s Mobile Homes

“Move, Open, Live” De Rose Industries & Senator Thom Tillis’ Mobile Home Comments

YIMBY vs. NIMBY, Obama Admin Concept Could Unlock $1.95 Trillion Annually, HUD & MH Impact

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SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Evergreen, Manufactured Homes and NIMBY, “Why the Feds Must Step In”

April 12th, 2018 No comments
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Residents packed a meeting room to discuss – or oppose – a planned manufactured home community near their neighborhood.

A HUD PD&R, and other third-party studies reveal that manufactured homes appreciate side-by-side with conventional housing.

 

There’s been no new mobile homes built in the U.S. since June 15, 1976, the date construction on the first HUD Code manufactured homes formally began.

But you may not know those facts if you were one of dozens of residents who piled into a Montana town’s meeting room.

According to NBC Montana, most of those residents where there to protest the development of a new 122 site manufactured community.

A hung jury for the Flathead County Planning Board Wednesday night regarding a controversial mobile home [sic] development on West Evergreen Drive,” per NBC Montana.

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The 6 person jury was split, 3 voted against and 3 voted for the proposed West Evergreen Estates subdivision.

More than 70 people turned out for the meeting from the surrounding vicinity to give testimony against it and a decision wasn’t reached until past midnight,” per the NBC affiliate.

Residents gave public comment on how the proposed 122-lot mobile home [sic] park could potentially lower their property values, increase crime in the neighborhood and strain their already congested streets and schools,” wrote Larisa Casillas.

Who’s going to pay for the loss in our property? We already have people who have their homes for sale, and the buyers will say, ‘It’s going to depend on whether the mobile home goes through, otherwise we don’t want your property,’” said Virginia Feiker, an Evergreen resident.

It’s really going to be devastating to all of us what ends up happening,” she added.

Anders’ neighbor Chance Jeschke doesn’t think it’s a good idea. “Neighbors would like to see another type of development built on the vacant lot across from them, but they feel a trailer park may lower their property values,said Casillas.

I was raised in a trailer, I don’t have a stigma against it, but I just don’t know if that’s exactly what we need right here,” said Jeschke, who has lived in his current home for 19 years.

The issue will now go before the County Board of Adjustment on May 1.

 

“…Hasn’t done Jack Sh-t…

A twenty-five year award winning veteran of a well known manufactured home industry operation lamented to the Daily Business News that the industry “hasn’t done Jack Sh-t” to deal with the image issue.

Frank Rolfe, before going silent in the wakes or reported “encouragement” from 21st Mortgage Corp., complained that the Manufactured Housing Institute (MHI), the industry’s self-proclaimed post production association routinely failed to deal with the challenge of bad news, and often ignored positive media reports beyond their own advertorials.

I think that [Richard] Dick Jennison [MHI’s President and CEO] wants to control the narrative with media. He’s afraid to talk to the press, because he knows he can’t control the narrative,” a state association executive told MHProNews

 

Why the Feds Must Step In

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L. A. “Tony” Kovach, photo by Mark Simon, shows Kovach engaging with SAAs in NY. 

This is the latest sign of a long pattern that costs America an estimated $2 trillion dollars annually in lost productivity,” said published L.A. “Tony” Kovach (see linked YIMBY vs NIMBY, in related reports, linked further below).

Every claim and concern voiced in these videos by locals has a fact-based third-party response that’s been documented on MHLivingNews and MHProNews,” Kovach said. “Call it bigotry or ignorance, but their thinking fits a textbook definition for prejudice. This is why the Feds must step in, just as they did in the 1950s and 1960s on school and racial issues. Access to affordable housing is a right, part of the dream and promise of America.  Which of those residents would want to have their access to ownership denied in a similar fashion?”

 

He pointed out that the homes across the street have roof pitches that looked very much like those found on lower cost, entry-level manufactured homes. The award winning industry professional explained that HUD arguably had the jurisdiction to act in cases like this.

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But beyond legal force, there ought to be a sustained educational effort. “Understanding that this costs them money not to do it, plus denies honest economic development, there are many reasons to do this kind of project.”

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Homes like those shown would enhance the neighborhood in Evergreen, where a proposed community of 122 sites is being debated.

Manufactured home professionals are routinely honorable people. Manufactured home residents aren’t criminals whose kids are to be shunned in school. Change the story from NIMBY to race, and these people would be labeled bigots,” he said, adding “But this isn’t about name calling. It’s about action. This will cost their tax base if it isn’t advanced.  It will cost people who need or want a manufactured home an opportunity to build equity. Presuming the developer does what so many want, and execute on this project properly, it would raise their property values.” 

Many benefit if it is done properly, and the very ones protesting, plus many others are the losers if it isn’t advanced,” Kovach said.

 

Where is MHI?

When will MHI routinely begin to act to engage on issues like this one?

When will state and local officials realize that it often costs them money, because they have to create subsidized rental housing?

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Tye explained that public housing – an entitlement – often yields addiction. Ownership vs. renting or living in “projects” leads to integrity, a view he likens to those of Dr. Martin Luther King, Jr.

And when will HUD and federal officials enforce the laws and rulings that could create more economic development and opportunities in towns like this from coast-to-coast? ## (News, analysis, and commentary.)

(Third party images are provided under fair use guidelines.)

Related Reports:

Manufactured Housing “Top Ten Truths”

YIMBY vs. NIMBY, Obama Admin Concept Could Unlock $1.95 Trillion Annually, HUD & MH Impact

Pride and Prejudice: The Truth About Manufactured Home Communities and Crime

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“Trailer House Trauma,” Fresh Look at Manufactured Housing’s Opportunities

April 7th, 2018 Comments off
RedmondNewMoonTrailerHouseMobileHomeLucyDesiLongLongTrailerMovieStillTailreHouseTraumaDailyBusinessNewsManufacturedHousingIndustryRedmondNewMoonTrailerHouseMobileHomeLucyDesiLongLongTrailerMovieStillTailreHouseTraumaDailyBusinessNewsManufacturedHousingIndustryMHProNewsMHProNews

A Redmond New Moon mobile home, which today would be part of Champion Homes. Still from the movie, “The Long, Long Trailer.” see clips of the video, below.

Misunderstood.

 

Perhaps no other industry which has a product that boasts 22 million daily users is as misunderstood as the Manufactured Housing Industry in 21st Century America.

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Darren Krolewski, MHV.

At the Tunica Manufactured Housing Show, Darren Krolewski exemplified the problem, when he told attendees that they can ask some adult about a “manufactured home,” and they often have “no clue what that means.”

Krolewski is not alone in that experience.

Part of that misunderstanding can be captured in the irony – the tragedies – illuminated in the routine misuse by media or others of the words, “trailer house,” and “trailer park.”

For millions, those words are synonymous with “trailer trash.” Not many want to be thought of as trailer trash, one of the last acceptable put-downs of the 21st Century. After interviewing many, often on video, it is clearly an emotional trauma for them.

When tens of millions of potential buyers don’t understand the manufactured home product, of course it’s acceptance as a mainstream form of housing is compromised.

There are opportunities that can arise from that understanding. But to tap them, one must take a fresh look, and begin by clearly grasping the cause before the cure can be understood, or applied.

MHVille’s “Trailer House Trauma” is not the only explanation why so relatively few manufactured homes are being sold today, but it is one of them.

 

Lucy and Desi – Flashback to When a Trailer House Was Classy and Cool

If you’ve ever watched the Lucy and Desi comedy movie, “The Long, Long Trailer” then you realize that when you flashback in time to the early 1950s when that film was produced, it was often upscale people who bought a mobile home or ‘trailer house.’

 

 

The reason it was called a ‘trailer’ is because it could be pulled behind many a car, or pickup, as is often demonstrated in the movie.

Note in the chart below how high the sales levels of mobile homes were in the 1950s through the early 1970s?

Image and understanding aren’t everything, but they are a key part of acceptance.

So, “The Long, Long Trailer movie certainly didn’t hurt the sales of mobile homes.

 

Fast Forward to the 1990s.

Now, hop in your De Lorean, and flash-forward from the 1950s to the 1990s.

The manufactured housing industry was hitting its most recent peak. Several problematic challenges were in motion, including poorly underwritten manufactured home chattel loans. 2 decades later, that’s another problem that still haunts the industry with Fannie Mae, Freddie Mac, and Wall Street.

But why?

There was a bigger bloodbath in conventional housing’s varied meltdowns, the most recent and memorable one being the bubble that burst in 2008. Conventional and other lending came back for mainstream homes, why not for manufactured homes?

Part of the reason the Duty to Serve (DTS) Manufactured Housing, rural, and undeserved markets was passed by Congress in 2008 was precisely the “poor paper” image that manufactured home chattel loans unfairly represented. Some independents in the industry realized that they needed Congress to act, to force federally chartered Government Sponsored Enterprise (GSE) lenders to support America’s most unsubsidized form of affordable home ownership.

After all, isn’t it discriminatory to robustly support mainstream housing, and not give equal opportunity for supporting manufactured homes?

But another issue for manufactured housing in the 1990s was the brewing “image issue.”

It was exacerbated when President Bill Clinton’s advisor James Carville, as a red herring on that administration’s simmering sex scandals, quipped “Drag a $100 bill through a trailer park, you never know what you will find.”

“Drag a hundred-dollar bill through a trailer park, you never know what you’ll find,” James Carville, Clinton Strategist

That comment by Carville went viral.

It’s haunted the industry ever since. In hindsight, one might ask, why didn’t the industry respond?

Carville’s calculated comment was a clearly bigoted, prejudicial statement that targeted the millions of Americans living in pre-HUD Code mobile homes and post-code manufactured homes (MH) — and by extension — the industry that serves them.  Not addressing the slander was arguably a mistake.

In the 1990s, the RV Industry – which began to separate from the MH industry during the mobile home (MH) era – launched and sustained since then their “Go RVing” image campaign. The manufactured housing (MH) tested marketing campaigns at times and regions, like ones done in California, or the Pacific Northwest. But those efforts were not sustained. Nor was there ever a coordinated, national MH campaign in the days when the industry’s producers were flush with cash.

So, the RV production chart reflects the fact that towable and motorized recreational vehicles (RVs) outsell manufactured homes today by more than 5 to 1. Yet RVs cost far more per square foot than even the higher priced manufactured homes. RVs are for most a luxury item, with many RVs not necessarily used for full-time living.  To rephrase, the Go RVing campaign has worked.

But that doesn’t imply that the same would work for manufactured housing.  That said, doing nothing is also not acceptable.

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RVs are but one reminder than manufactured housing (MH) is nowhere near its potential.

 

 

Me Too?” Cures and Opportunities Begin with Understanding

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The above is a collage of some images from Ken Corbin’s presentation at the manufactured housing industry’s 5 State Event in Deadwood, SD. There’s been over 10,000 retailers lost since the 1990s, said Corbin. That’s “the 10,000 drop.” Graphic by Corbin used with permission.

Former Clayton manager and retailer, Ken Corbin told MH professionals in Tunica, “don’t be a me too” seller in the manufactured home industry. To be more successful than others, one must stand out from the crowd.

Ken’s correct on not being a “me too” point — if greater success is the goal — then Ken’s point is true.

But more than that, one must first understand the causes of what’s kept manufactured housing rising since 2009, but still at historically low levels. It’s common sense that the cure comes after a proper diagnosis and treatment. 

This article looks at measurable data points and troubling facts that almost no one in the industry today mentions, much less addresses.

The “Trailer House Trauma” is far from the only challenge, but it is a real one.  Those willing to stand out from the pack are those who are willing to do the research or hire the talent needed to gain a similar understanding that successful investors like Warren Buffett have routinely done.

Give the man his due, Buffett does his home work.  He says he reads 5 to 6 hours a day.

What’s Next?

This is part one of a periodic series on the true state of the manufactured housing industry after the first quarter of 2018.

Some related data points and reports are found linked after the Related Reports header, further below.

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Trailers could be pulled by a properly equipped car or pickup truck. Mobile homes became heavier, wider, and long enough to require special equipment and a trained driver. Manufactured housing is routinely far heavier still, wider, and moving them properly takes heavy equipment and a skilled driver.

As a closing note for today, while being “misunderstood” and the “Trailer House Trauma” is a problem, but it’s also an opportunity in disguise for potentially hundreds of industry companies of all sizes.

Manufacturers, retailers, communities, lenders, vendors and other service providers are all able to benefit from the proper localized, targeted marketing and customer engagement approaches.  Those methods must be based upon reality, as opposed to wishful thinking.  They must be sustainable, or else they will fail.

Hundreds of thousands of affordable homes are needed every year in the U.S. What other sector of the multi-trillion-dollar housing industry has so much upside potential?  Can you name any?

“Starting” Dip in Home Sales, New Crisis Says Housing Experts

 

RV and National Association of Realtors (NAR) data are clear indicators that with the proper capital, planning, team, motivation, and execution, manufactured housing industry professionals can turn their own image around on a localized basis.  RV dealers and real estate firms invest in their success.  Half a million RVs in 2017, plus over 5 million resale housing units for the NAR in 2017 are proof that it pays off.

 

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Sadly, very few understand the connection between understanding the challenges, which can then lead to profitable solutions.  But that too is an opportunity in disguise, for those who reject being another ‘me too,’ and embrace the notion that success requires thoughtful change.

Case studies our consulting operation has done with those who put in the effort and resources have seen solid, positive results. To learn more, note the second related report, linked below. ## (News, analysis, and commentary.)

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Related Reports:

“Move, Open, Live” De Rose Industries & Senator Thom Tillis’ Mobile Home Comments

Understand, Plan, and Execute – Monday Morning Sales Meeting

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By L.A. “Tony” Kovach to the Daily Business News for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

 

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Manufactured Housing “Top Ten Truths”

April 6th, 2018 Comments off

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Give credit where it is due.

 

CFED/Prosperity Now has done important research for years. In many cases their research promotes manufactured homes as an important part of the solution to the affordable housing crisis.

Granted, CFED – which rebranded as Prosperity Now last year – sticks its finger in the eye of some manufactured home lenders, and some manufactured home community operators. That will be evident in the top ten seen below.

But should the baby be thrown out with the bathwater?  Where is “the industry’s” engagement with Prosperity Now, to come to terms with Prosperity Now on those problematic areas?  That’s another topic, for another time.

On this Flashback Friday report, the graphic shown is a reformatting of their Top Ten Truths about Manufactured Homes.

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One more point that seems to have escaped the notice of too many in manufactured housing, is that CFED led-the-charge over 4 years ago, on the point that manufactured home loans have proven to be sustainable.  In their research, they pointed to a $1.7 billion dollar loan portfolio that they said performed as well or better than conventional home loans.

The Daily Business News plans another look at related topics in the near term. “We Provide, You Decide.” © ## (News, analysis and commentary.)

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Related Reports:

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Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Investor$, Manufactured Housing, and Proof of Concept

March 30th, 2018 Comments off

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There are signals that the tech sector – notably giants such as Facebook and Amazon – could come under greater regulatory or even antitrust actions. The markets have already signaled that such action could take some of the bloom off that rose for investors.

 

Where will capital seeking opportunities flow?

 

For contrarians, one possibility is the affordable housing sector, notably manufactured housing.

 

Investor$, Manufactured Housing, and “Proof of Concept”

Investors often want data, or a demonstration project before diving in. “Proof of Concept” defines such a demo.

What makes manufactured housing (MH) unique is that in spite of the obvious headwinds, Proof of Concept examples abound.

For example, MH Communities are in high demand, and publicly traded companies provide significant and useful data.

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Sun Communities Annual Data and Manufactured Housing Industry Investor Presentation Highlights

Deals made and pending, such as the ECN Triad Deal last year, or the pending Skyline Champion marriage spotlight recent financial support for deals beyond communities.

ECN Triad Financial Services – Fascinating Facts, Manufactured Home Industry Professionals, Investors

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Skyline Corp, Champion Homebuilders Conference Call Presentation Facts, Figures, Forward-Looking Statements, Planned Merger Detail$

 

Sam Zell’s View of MHVille…

One of the billionaire investment mogul Sam Zell’s rules is, “When everyone is going right, look left.”   It’s worth noting Zell’s deeply involved in manufactured home communities, and has said he hasn’t lost interest in it.

 

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While one can debate Warren Buffett’s business practices, what’s not in dispute is his long term view of investments has paid handsome dividends in manufactured housing.  His annual report, is linked below.

Warren Buffett’s Annual Report to Berkshire Hathaway Shareholders, Clayton Homes and Manufactured Housing

While it may seem negative, what is harmful to smaller investors could for a deep pocket investor’s perspective, the “war between the Warrens” points to an increased promise, for those who can read between the lines.

Warren Wages War

Two more outside experts looking in points will suffice to make the case for manufactured housing’s potential.

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Appealing Manufactured Housing Institute (MHI) Marketing, Finance Booklet Reviewed

There are headwinds, and items to navigate. But in the light of statements like those found in the two short videos below, the potential of manufactured housing is a concept proven with some 22 million Americans, and the fact that billionaires, and billion dollar operations are betting on its future growth.

 

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Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Tech’s Tumble, POTUS Trump & Antitrust Panel Discussion and Potential MH Industry Impact

March 30th, 2018 Comments off

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Among the nation’s many trillion-dollar sectors is housing.

So as tech has taken it’s hit this past week, is it a passing blip?  Or is it as Axios and other media sources suggest, the start of something bigger?

This panel discussion on right-of-center Fox Business looks at some of the factors beyond President Trump and the growing calls in the U.S. for regulatory action – or even a break up – of the tech giants. With markets closed today, this is a timely topic that directly and indirectly can impact the flow of capital.

Will some of that capital flow into manufactured housing?  Should it?

Billions have been pouring into manufactured housing in recent years.  But will even more investment capital be attracted?

Investor$, Manufactured Housing, and Proof of Concept

That related report on why investors may find manufactured housing appealing, is linked above. This is one more aspect of the news through the lens of manufactured housing. “We Provide, You Decide.” © ##

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Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Manufactured Housing – “Giants vs. Independents” – Tunica Talk – “You’ve Got to See This”

March 22nd, 2018 Comments off

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An independent manufactured home retailer walked up to the Daily Business News team in Tunica Wednesday to say, thank you” for the depth of coverage of the industry’s news.

A HUD Code home producer said, “I wish you’d tone it down a bit,” on the controversies, while expressing “appreciation for the unrivaled coverage of industry events not found anywhere else” in the manufactured home industry’s trade media.

Another independent retailer and his family approached the MHProNews squad during the lunchtime hospitality. He wanted to give his family and team members a chance to discuss what’s been taking place on finance related issues, such as the Government Sponsored Enterprises (GSEs) Duty to Serve (DTS).

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A long-time Manufactured Housing Institute (MHI) member said, “you [MHProNews] were right about HUD, Pam Danner, and Lois Starkey,” but took exception to the controversy surrounding the so-called “new class” of manufactured homes that MHI is promoting.

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Meanwhile, a veteran factory-built housing professional that had previously been “open minded” about MHI’s project for a “new class” of manufactured homes has after reading and doing his own research, turned against the plan (see Related Reports, linked below, for more details about these hot topics, plus more from the 2018 Tunica Show).

Rephrasing, the comments and reactions to the industry’s issues have run the gamut. From management team members in the industry’s biggest companies, to mom and pop operations and all others in between, the data and engagement reflects the pragmatic respect given to this MH Industry trade media resource.

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We are not wearing bold branded t-shirts, ball-caps or neon signs in Tunica. Part of what’s noteworthy is that lacking any identification of MHProNews other than the Tunica Show’s badge – which the wind routinely whips around – many professionals are eager to engage and express their views to the manufactured housing industry’s most popular and independent trade news.

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You’ve Got to Read This…”

Walking through a display model for a new HUD Code producer, a retailer and his colleague from Texas engaged with us. “I used to forward your news emails to” his partner, with the message – “You’ve got to read this.”  Then he shared later email news updates, saying, “You’ve got to see this and read this one too.” That went on for some time, until his colleague signed up for his own email news.

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That same Texan said “We’re giving the giants a run for their money” in his market area.

They were looking for a non-Clayton producer to buy new homes from. “Why?” was our question. “Because of the issues raised in stories you’re reporting on, like the long-lead times” post-Harvey in Texas.

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You sure do keep it stirred up,” opined a straight-faced industry professional, who paused – adding “keep it up – followed by a slight smile.

Tony, I read every emailed news update, from top to bottom” said another retailer, with exhibitors and community professionals often saying something similar.

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Upbeat, But Aware…

Attendance is up slightly over last year, say show sources.

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Independent producers are becoming more aware than ever of the trajectory of the industry, the causes of that trend, and are taking steps to address it, say industry sources.

Rain on Tuesday didn’t dampen traffic in the display homes, said several manufacturing exhibitors.  Wednesday was windy, but warmer and sunny.  Traffic in the homes was brisk.

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Tamas Kovach (pronounced like “TahMash CoVatch), is part of the MHProNews MHLivingNews family, with a Tunica Show attendee. Numerous such photos are taken during the course of the event.

The mood of attendees has been overall upbeat, association executives, and exhibitors told the Daily Business News. Comments from attendees made directly to the MHProNews confirmed those observations.

We’re more upbeat about the industry in some ways, but we are also more aware of the trajectory of the industry toward consolidation,” said an attendee.  “Those who don’t plan according to reality are in denial.”

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Everyone Knows Your Name…

As one attendee said after another industry mom and pop couple stopped us to say hi, “It’s like a line out of the TV comedy, Cheers – where everyone knows your name.

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Stopping to chat with industry professionals in Tunica, happy to have their photos shared.

Your son is getting taller, and stronger” said one after getting a hand-shake from Tamas Kovach.

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The industry’s professionals “are hungry for real news, not happy talk” explained a factory-producer.

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Note: the photos are randomly placed, and should not be construed to match the commentary.

One attendee pointed to stacks of a new trade publication in high-visibility racks near the exhibit hall.  They appeared to be untouched.  “It’s not ‘rah rah’ that will help a company navigate the challenging waters of the industry,” said an exhibitor.

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There are several websites and trade media that are de facto surrogates for MHI ‘news,’ per industry sources.  Those media routinely have far less engagement from the industry than what readers say is our “hard-hitting coverage on issues that matter to investors and professionals.” The proof is shown dramatically in images like the above. Racks like this posted near the entrance of the exhibit hall looked untouched, with every glossy magazine going unread. MH professional readers vote with their time, browsers and engagement – or lack of engagement.

The feedback in many ways confirms what calls and messages to MHProNews between events likewise reflects.

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Naturally, not everyone agrees with everything that is spotlighted by our pro-industry publications. But reader feedback, along with analytical data, reflects the dominance of MHProNews over other trade mediaCandid, fact-base reports and analysis are reasons routinely cited by pros.

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The quality and appeal of today’s manufactured homes continues to rise. While prices are going up, so too are costs for conventional housing, so the percentage savings for a consumer buying a manufactured home vs. conventional housing remains favorable and strong. A rep from Fannie Mae told MHProNews that as a newcomer to the industry’s product, he is impressed with the quality and value. 

SunshineHomesRedBayALManufacturedHousingINdustryDailyBusinessNewsMHProNewsTunica2018

A post-Tunica report will be coming soon, which will break new ground on issues ranging from:

  • manufactured home lending,
  • association related,
  • new class of homes,
  • ongoing “consolidation” of the industry – and possible steps to address that challenge,
  • HUD and regulators at all levels,
  • marketing, sales, and image related issues, plus more.

SunshineHomesRedBayALManufacturedHousingIndustryDailyBusinessNewsMHProNewsTunica2018Show

It’s part of manufactured housing’s leading Industry News, Tips and Views Pros Can Use.” ©

The Tunica Show in 2018 has thus far confirmed what the Louisville Show did earlier this year. With the affordable housing crisis raging, how is it possible that the manufactured home industry sunk to such a low ebb?  Why are HUD Code manufactured homes  only rising slowly from it’s bottom in 2009?

It was summed up late last year by an industry executive, who said. “Tony, if MHProNews is writing about it, I want to know about it.” ## (News, analysis and commentary.)

Related:

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Finance related news was made Tuesday in Tunica, click the image above or the link here to learn more.

Tunica Manufactured Housing Show, Photo Report, Day One

Tunica, Nashville Trade Shows and Manufactured Housing Glory Days

Manufactured Housing Association for Regulatory Reform Demands Clarification on “New Class” of HUD Code Manufactured Home

4 F’s and True Believers

4 Concerns of Homebuilders Have Impacting Every American

(Third party images, cites are provided under fair use guidelines.)

ThereAreOnly2WaysToLearnOwnOthersExperiencesLATonyKovachManufacturedHousingIndustryMHProNews-575x235By L. A. “Tony” Kovach,
award-winning consulting, publisher, web, video, recruiting, sales training, business development service provider.

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