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2019 Maine Manufactured Housing Show Insights

May 31st, 2019 Comments off

2019MaineManufacturedHousingShowDailyBusinessNewsMHProNews

How can you be sure that your manufactured home will stand the test of time as well as a traditional, typically more expensive, stick built home? Well, for starters, the way of thinking and stigma about manufactured homes being of lesser-quality just because they tend to be less expensive is a seriously outdated way of thinking,” said 92 Moose FM about the 2019 Maine Manufactured Housing Show.  Newer or first-time visitors are reminded that MHProNews often turns quoted text bold and brown to emphasize the quote, but otherwise it is as in the original.

 

The event was “powered by Newport Structures,” and their website says the firm “provides portable storage solutions in Newport, ME and the surrounding areas. Specializing in mini barns, portable storage units and portable garages, our shed builders will stop at nothing to bring your unique vision to life.”  It’s smart to have that kind of strategic ally in such an event, some firm that benefits from the industry, but isn’t necessarily in the industry.

Part of the pre-event promo said, “The Townsquare Media 2019 Manufactured Housing Show provides attendees the opportunity to make an informed decision on the make, model and features in their home. Order the home of your dreams at the show! No need to drive from dealership to dealership, the Maine Manufactured Housing Show provides YOU – the buying public – with everything you want, in one convenient place.

Join us at the
Augusta Civic Center on any of these dates and times:
Friday, Feb. 1,
noon-7 pm
Saturday, Feb. 2,
10 am-7 pm
Sunday, Feb. 3, 10
am-4 pm.”

Newport Structure’s Facebook page gave no post-event report.  Nor was such information found on the Maine Manufactured Housing Show’s Facebook page.

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This was a collage from that FB page to promote the show, pre-event.

 

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We have deliberately not asked – yet – how successful this event was, though we looked for online results information. We can state with certainty that the concept of getting homes in front of the home buying public obviously has merit. That aspect we hereby applaud.

 

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Such events are not inexpensive. Some of the pre-event promotional video from Moose 92 FM was unappealing, to put it politely.  There was no YouTube video found for the 2019 show, but there was one from a promotion from 4 years ago, which is posted below. Why didn’t 92 FM post their video on YouTube?

 

 

It is obvious that manufactured housing must do some out-of-the-box promotional efforts, or it will keep getting historically low results. We encourage trying vs. not trying.

But when someone is going to try, they should do all that is possible to insure maximum results for every marketing investment.

 

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Let’s presume, for analysis and discussion’s sake, that they plan to repeat this show.  Why is there no post-event report?  For those who looked online, but didn’t come, they may do precisely what MHProNews did this evening, see what facts can be found from the show promoters. Nada, that was readily visible.

What impression does that leave? Or what impression is there from questions posted on Facebook that are never replied to by the event promoters?

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However successful – or not – this event was, a post-event analysis could make it all worthwhile. We’ll plan a follow up report. Stay tuned.

 

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The first link below the byline has useful insights for proven concepts necessary for those who recognize that manufactured housing needs to adapt in order to grow again.

That’s this Friday night’s final edition of manufactured home “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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Top Industry in 50 U.S. States At-A-Glance, Infographic and Chart

October 31st, 2018 Comments off

 

TopIndustryin50USStatesAtaGlanceInfographicChartManufacturedHousingIndustryDailyBusinessNewsMHproNews

Tonight’s final article will be sooooooooooooo simple.

 

What is the top industry in the state(s) that you or your location(s) operate in?

You may be surprised.

ValueofTopIndustryByStateManufacturedHousingIndustryDailyBusinessNewsMHproNews600x697

 

According to the sources as shown, above and below are the facts.

 

TopIndustryby50StatesVisualCapitalistDailyBusinessNewsMHProNews

 

If you are in manufactured home (MH) retail, MH communities, or another direct-to-consumer industry profession, here is are 2 questions for you.

As you look at your traffic logs, how many are you seeing from these industries?  What professions do you see the most prospects coming from? Are there areas for improvement? “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

 

Related Reports:

The Ultimate Manufactured Home Industry Fact$, Data, and Insights – Bullets plus at-a-Glance Infographic

Manufactured Homes Could Help Solve the Affordable Housing Crisis, So, Why Aren’t More Manufactured Homes Being Sold?

 

 

New Research – “The Aspiring Home Buyer Profile” – Manufactured Housing Marketing, Sales Insights

February 9th, 2018 Comments off

AspiringHomeOwnerSurveyMovingSurveyPixabayDailyBusinessNewsMHProNewsThe Aspiring Home Buyer Profile is an in depth examination of the consumer preferences of non-homeowners, defined as those that rent and those that live with someone else (such as family or friends) without paying rent,” said the National Association of Realtors ™ (NAR).

Data was collected throughout 2017 on a monthly basis as part of NAR’s Housing Opportunities and Market Experience (HOME) report, which monitors consumer sentiment about the housing market. Topics include if now is a good time to buy a home, the perception of homeownership as part of their American Dream, why non-owners do not own now, and what would cause them to purchase in the future,” said their study.

 

The NAR release to the Daily Business News provided the following highlights.

 

Highlights

  • Of the U.S. consumer households that were surveyed each month in 2017, 63 percent of respondents were homeowners, 28 percent were renters, and 9 percent lived with someone else.

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  • Of the non-owners, 46 percent were 34 years or under, 57 percent make an income of under $50,000, and 41 percent live in suburban areas.

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  • For both homeowners and non-homeowners alike, homeownership is strongly considered a part of the American Dream.

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  • For non-owners, eight in 10 reported that homeownership is part of their American Dream in Q4. For owners, nine in 10 believe it is part of their American Dream.

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So, while there is still a perception that renting is ‘preferred’ by many millennials, the data suggests that most rent because they don’t believe they can become a home owner.

AspiringHomeBuyerProfileNARDailyBusinessNewsMHProNews

To see the full report, which includes reams of actionable intelligence for marketers and sellers, click here or the image above.

Those are a powerful target market, says Barry Noffsinger, in a 16-minute video seminar to manufactured housing marketers and sellers, in the story linked below.

Manufactured Housing Monday Morning Sales Meeting: Finance & Industry Facts, Figures, Sales Tip$ Improving Best Practice$

The full NAR report is available as a download, linked here. ## (News, analysis, and commentary.)

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SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.