Posts Tagged ‘manufactured housing marketing sales management’

New Manufactured Home Professional’s Website Nears Launch

May 8th, 2019 Comments off



This announcement should be of interest or importance to:


  • Manufactured housing (MH) industry business owners.
  • Manufactured home (MH) industry executives and professionals.
  • Manufactured housing (MH) industry investors.
  • MH industry advocates, non-profits, researchers, media, public officials, and all other professional groups. a.k.a. will soon unveil the newest version of MHVille’s #1 “Industry News, Tips, and Views Pros Can Use.”

The current website is large and in some technical ways, complex.  The new version will address several tech items, but it will do so with a fresh look and revitalized organization.  So there will be ‘new’ items to the industry’s top professional’s news site.

Some popular content and features that we’ve not promoted as much in the last 2 years will return.

MHProNews is one of the largest manufactured housing industry websites online for content, and it is already the most read news site by a country mile, as the data linked below reflects. Click the text-image box below for data that no other industry trade media site provides.


B2B Statistics, Trends 2019 – April 2019 Snapshot of Manufactured Home Professional Readers

Note that the data shown above understates, rather than overstates data – a problem for those who claim readership numbers that are demonstrably exaggerated.

For Business 2 Business (B2B) marketers, there is simply no better platform in all of manufactured housing than MHProNews.  Who says?




But Mack’s on-the-record statement is also logical.  Essentially, the balance of the industry’s trade media regurgitates talking points from the Omaha-Knoxville-Arlington axis of influence.  Perhaps that is understandable, but it is what it is. Where else in MHVille do you get the kind of follow the money, follow the facts, follow the evidence analysis that is provided exclusively right here?

That’s perhaps why leaders who have praised our work for years are reportedly discomforted when we publish fact-check that also invite their and other’s input.  Their silence today speaks as loudly as their praise did.



To see the full on-the-record statement by Williams to MHProNews, click here.


Gus’ message came in response to a series of exposes on issues within manufactured housing, as well as tips, strategies and opportunities.




Allen Cole witnessed first hand a dramatical reversal in marketing results achieved by the MHProNews business development team.



Pro-Honest, Ethical, Sustainable, and Profitable Growth!

Our website’s articles in recent years can be summed up like this. We examine news, issues, and third-party reports through the lens of its impact or meaning for the factory-built housing industry’s potential.

MHProNews break down research and reports in a way that no one else in manufactured or modular housing has done or is doing.

That makes this a powerful resource for marketers and all others seeking to engage the industry professional readers.  From the smaller independents to the largest companies and operations in our industry – plus those in between – their leaders and decision makers are routine readers here.  This we know through a variety of third-party sources.

We get news tips from inside those corporate and association worlds – the kind of statements that are normally not made public. See the related reports, linked below.

The MH Industry’s decision makers and readers are also readers of our email headline news, which you can sign up for in seconds, at this link here.


To report a news tip, click the image above or send an email to – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

We’ll lay out more details as the date for our launch approaches. We hereby thank all our readers, news sources, sponsors, and clients for making this work possible. Together, we will continue the effort to protect, educate, and promote the industry from those within and without that are creating barriers for honest, ethical, and profitable growth.

That’s this Wednesday morning edition from the #1 most-read “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)



To report a news tip, click the image above or send an email to – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.


To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and

Related Reports:

You can click on the image/text boxes to learn more about that topic.

Multibillion Dollar Opportunities Knock in Solving Affordable Housing Crisis

Declining Manufactured Home Shipments More Serious Than Retailers, Communities Being Told

George F. Allen’s Unity Call for MHI, MHARR, and National Association of Manufactured Housing Community Owners (NAMHCO) Examined

Sales Topped $1 Trillion Dollars, Volume Car Dealers – When Automotive Pros Enter Manufactured Housing


MHARR Calls on HUD Secretary to End Discriminatory And Exclusionary Zoning of HUD-Regulated Manufactured Homes

“Lead, Follow … Or Get Out of The Way”

“The Illusion of Motion Versus Real-World Challenges”








City Imposes Unauthorized Fees on MHC

November 2nd, 2011 Comments off

MyDesert reports the legal division of the California Department of Housing and Community Development says Desert Hot Springs violated state law when it attempted to impose impact fees amounting to over $500,000 on the owners of Palm View Estates MHC. The city had assessed Palm View $7,000 for each manufactured home moved into the community as authorized by the California Mitigation Fee Act, an ordinance the state agency says cannot be imposed on an existing MHC. “The city has misapplied the intent, the purpose and the overall meaning of the MFA in an effort to extract $543,626.46 from the park owner of Palm View Estates or individuals seeking to install manufactured homes,” senior staff counsel Lisa Campbell wrote. The high fees have kept new residents from moving into Palm View, which has only 78 of its 118 homesites rented, and has prevented the community owner from making improvements. The city council had previously denied Palm View’s request to waive the $7,000 fee, and now the MHC owner intends to ask the city for $40,000 to be refunded. The state housing agency says cities can collect fees for building permits and inspections, but can only enforce zoning regulations and health and safety requirements in MHCs. Left undecided is how other MHCs may be affected by the ruling.

(Photo credit: Wade Byars/The DesertSun)

Malibu and Maxey reminds us some ‘mobiles’ are worth millions

September 8th, 2011 Comments off

Paradise Cove Malibu CA McClatchy News ServiceCalgaryHerald reports on a story has previously covered, that even ‘mobile homes’ (sic) on the Malibu, CA coast can be worth millions.   Two gated, ocean-view communities in Malibu – Paradise Cove and Point Dume Club – struggled during the downturn. “In 2008 and 2009 people were just scared to death, even the wealthiest of buyers,” said Kirk Murray, a real estate agent with Pritchett-Rapf who lives in Paradise Cove. But these home sites to celebrities have rebounded. Sale prices at Paradise Cove reached $2.5 million last year, and at Point Dume a sale is pending on a two-bedroom manufactured home listed at $1.25 million.  One home listed has a stunning views of the ocean, more than 2,300 square feet of living space, a broad deck, two bedrooms and two baths for a cool $2.275 million dollars. California’s manufactured housing market suffered a 33 percent drop in sales and a 47 percent plunge in prices over the last five years, per the California Department of Housing and Community Development. Jess Maxcy, president of the California Manufactured Housing Institute, told the CalgaryHerald that these are ‘not’ mobile homes, “Most homes are never moved after the initial installation,” Maxcy said. Property taxes on manufactured homes are  about the same as for a site-built house on the same lot, Maxcy said. “The difference is in a park where you are leasing the land,” he said. “You pay the property tax rate only on the home. The owner of park pays the property taxes on the land.”  Tom Spencer, a retired commander with the Los Angeles County Sheriff’s Department, bought a three-bedroom, two bath home for $650,000 and he spends about $1,200 a month on his lot rent, water and electricity. Spencer said, “I couldn’t be happier.”  Paradise Cove newcomer Gina Carlson moved into her 1,500-square-foot, $645,000 home in June. “I took the leap that some people can’t get their heads around,” Carlson said, adding she wouldn’t go back to her previous place. “Maybe the good energy of Malibu brings out the best in people,” she said.

(Photo credit, Paradise Cove, McClatchy News Service)

Manufactured home placement law to be reviewed by city

August 25th, 2011 Comments off

LA state flagRepublic reports that the Donaldsonville (LA) City Council planned a discussion next week about amending its law regulating “mobile homes” within their city limits. The Advocate reports ( ) council members decided during Tuesday’s meeting to place the issue on the Sept. 19 agenda for further discussion.  At question is language pertaining to the age of manufactured homes placed within their city limits. Discussion arose last month after property owner Robin Guillot asked to move a 13-year-old “mobile home” already inside the city limits to her vacant lot along Simoneaux Lane.  The current ordinance does not allow homes manufactured more than 12 years ago to be placed within the city limits.

(Editor’s note: the enhanced per-emption that the Manufactured Housing Improvement Act of 2000 (MHIA 2000) is supposed to help deal with issues such as this one. Until and unless the implementation of the law is better understood and enforced by local jurisdictions, the rights of manufactured home owners and Industry members involved in selling manufactured homes will be harmed.  The other problematic issue in this story is the all-too-common misuse by the media of factory-built home terminology.  A ‘mobile home’ manufactured 12 years ago is not a ‘mobile home’ at all.  By federal law, it is a manufactured home.  A free copy of the Fact Sheet for Reporters can be found here, which media or industry professionals can use to pass on to the media for better use of manufactured housing terminology. )

(Image credit: LA state flag)

Massachusetts AG sues manufactured home community owner

August 25th, 2011 3 comments

Martha_Coakley_MA_AG_wikimedia_commonsSaratogan reports Massachusetts Attorney General Martha Coakley is suing the owners of Saratoga Springs NY based Morgan RV Resorts, alleging the company is intimidating members to collect exorbitant fees in their Cape Cod manufactured housing community. According to Coakley’s press release, the company’s sales team “aggressively solicited homeowners at Peters Pond to pay up to $16,000 as a membership fee to remain in the community.” The fee was allegedly on top of the $6,000 annual fee owners paid for their land lease at the Sandwich, Mass., housing community. AG Coakley’s lawsuit seeks to end the collection and also return the fees already paid by residents. Coakley alleges the practices are a violation of the Consumer Protection Act and the Manufactured Housing Act. According to the lawsuit, nearly 100 homeowners have paid to join the club out of fear that they would lose their home. Morgans RV Resorts officials did not respond to a message seeking comment by the reporting publiser’s press time.

(Coakley file photo credit: Wikimedia Commons)

Norris advocates balance responsing to Gov. Bentley’s Manufactured Home storm shelter plan

August 17th, 2011 Comments off

AMHA Executive Director Sherry Norris posted Manufactured Home Marketing Sales Management AnnistonStar printed a letter from Sherry Norris, executive director of the Alabama Manufactured Housing Association in Montgomery. Norris responded to Alabama Governor Robert Bentley’s proposal to use Community Development Block Grant funds for use in shelters for all forms of housing, not just in ‘mobile and manufactured home parks.’ “Rather than discriminate against citizens who live in mobile-home and manufactured-home communities, the fair solution would be for local governments to provide storm shelters for all its citizens for when tornadoes hit any type of housing, business or schools.” Norris wrote. “As shown in the horrible tornadoes of this year in Alabama, all types of structures can be destroyed.” Norris emphasized that “Evidence from Hurricane Charley and Hurricane Katrina, when winds exceeded 145 mph., has shown that manufactured homes built to the new wind standards of 1994 withstood those hurricanes when site-built homes and businesses were destroyed.”

(Photo credit: AMHA)