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Posts Tagged ‘manufactured housing industry’

Former President Bill Clinton, Pivotal Moment for Manufactured Housing Industry, Sunday Morning Weekly Recap 9.23 to 9.30.2018

September 30th, 2018 Comments off

 

FormerPresidentBillClintonPivotalMomentManufacturedHousingIndustrySundayMorningRecapDailyBusinessNewsMHProNews

Former President Bill Clinton, right. Former Senator Chuck Cobb (VA-D), left-center. Danny Ghorbani, left, former President of the Manufactured Housing Association for Regulatory Reform (MHARR). There were several state and other association and business leaders involved in the historic report that we will spotlight, in the days ahead.

The photo above is a reminder of a pivotal time in the development of the manufactured housing industry’s history. 

 

It’s a reminder that manufactured homes (MH), like affordable housing in general, are bi-partisan issues.

Actually, manufactured homes and affordable housing ought to be nonpartisan issues. But we should know after the last few decades that local, state, and national politics impacts manufactured homes and our industry’s professionals and investment opportunities every day. 

That’s why ignorance or apathy about the political and related ‘follow the Money’ issues can be costly.  

Interest in the midterms by voters, per Pew Research is at 72 percent. That huge for a midterm election. 

With just over 5 weeks to Election Day, no other manufactured housing industry news or MH trade media source even comes close to satisfying our industry-leading audience, or the engagement by our dedicated professional readers. 

There are several important “Inside MH” behind-the-scenes reports on tap. There are many found below. Make sure you are signed up for the industry’s #1 emailed headline news, so you don’t miss any of the reports that impact your professional world and/or investments. 

The report on manufactured housing and the Clinton White House, the high drama – plus profitable ‘lessons learned,’ will all be coming soon to MHProNews. 

Thanks so much to our sponsors and readers for making us the runway #1.  

Notice: we are starting some new things on MHLivingNews.  Stay tuned, it could prove to be…

…epic.

With no further adieu, please see the stories in the week that was, below. 

 

What’s New on MHLivingNews

Manufactured Homes Could Help Solve the Affordable Housing Crisis, So, Why Aren’t More Manufactured Homes Being Sold?

Nathan Smith, From Mobile Home Resident to SSK Communities Owner and President Barack Obama Connection

 

What’s New on MHARR News

MHARR Exposes GSES’ Failure On Chattel Financing Before Congress

Washington Update – MHARR September 19, 2018 – an Exclusive Report and Analysis

MHARR to DOE: Only Three Choices for MH Energy Rule – Abandon, Complete Start-Over, Or Face Legal Action

 

On the Masthead

The Rich, Famous, PreFab Homes, Manufactured Housing, Hypocrisy, and You

What’s News on the Daily Business News on MHProNews

1DailyBusinessNewsLogoMHProNewsLogo-1

 

Saturday 9.29.2018


$500 Billion Dollar Affordable Housing Plan from Warren, Growing Manufactured Home-Impacting Plots

$500 Billion Dollar Affordable Housing Plan from Warren, Growing Manufactured Home-Impacting Plots

 

Friday 9.28.2018

 

$300 Billion Market, As Predicted, Jeff Bezos’ Amazon Alexa Fund Dives Deeper into PreFab Homes

$300 Billion Market, As Predicted, Jeff Bezos’ Amazon Alexa Fund Dives Deeper into PreFab Homes

Notice: every evening, our manufactured home connected stocks – plus broader business news,  features a ‘headline news’ recap.  Those bullets spans the left-right media divide. They are indicators of what moves investors that move the markets. Features include CNN Money and Fox Business, among other sources, plus our own industry-leading fact-checks, commentary, and analysis.

Facebook’s Mark Zuckerberg’s “Frankenstein Moment,” Plus MH Market Updates

FHFA Hearing Before Congress Raises GSEs’ Failure on Manufactured Home Chattel Financing

FHFA Hearing Before Congress Raises GSEs’ Failure on Manufactured Home Chattel Financing

Gilbert and Edmund – The Only Thing Necessary

Gilbert and Edmund – The Only Thing Necessary

 

Thursday 9.27.2018

Civil and Property Rights, SOCTUS, and Ford v Kavanaugh at Spirited Hearing

Civil and Property Rights, SOCTUS, and Ford v Kavanaugh at Spirited Hearing

Notice: every weekday evening, our post-market closing news recap features several key manufactured housing industry stocks.  It also features a ‘headline mainstream business news’ recap, that spans the left-right media divide. Features include CNN Money and Fox Business, among other sources, plus our own industry-leading fact-checks, commentary and analysis.

NAFTA Replaced by HAFTA? Plus, Manufactured Housing Market Updates

City Orders Manufactured Home Community Closure, Residents Only Have Weeks

City Orders Manufactured Home Community Closure, Residents Only Have Weeks

Mel Watt – FHFA and MH Connected Hearing Today to Feature Sexual Misconduct Allegations

Mel Watt – FHFA and MH Connected Hearing Today to Feature Sexual Misconduct Allegations

 

Wednesday 9.26.2018

4 Ways Fed Rate Hike Impacts You, Your Customers – Plus MH Market Updates

Warren Buffett, Charlie Munger, Fannie Mae, Freddie Mac, Berkshire Hathaway Backstory

Warren Buffett, Charlie Munger, Fannie Mae, Freddie Mac, Berkshire Hathaway Backstory

HUD Program Misconduct Alleged by House, a Reason Why So Few Manufactured Homes are Being Built

HUD Program Misconduct Alleged by House, a Reason Why So Few Manufactured Homes are Being Built

Record Shattered on SBO, Yields Growth, Profits, More Says Juanita Duggan’s Group

Record Shattered on SBO, Yields Growth, Profits, More Says Juanita Duggan’s Group

 

Tuesday 9.25.2018

POTUS Trump ‘Keeps Another Trade Promise,’ Plus Manufactured Housing Market UPdates

Notice: this next report is quite different than the one with a similar image on MHLivingNews.com. Don’t miss it.

Nathan Smith, SSK Communities, From Mobile Home Resident to Manufactured Home Communities Owner, & Manufactured Housing Institute Leader

Nathan Smith, SSK Communities, From Mobile Home Resident to Manufactured Home Communities Owner, & Manufactured Housing Institute Leader

Plan for New 296 Site Metro Manufactured Home Community

Plan for New 296 Site Metro Manufactured Home Community

HUD Action on Multiple Issues Rejected by Manufactured Home Industry Groups, Professionals

HUD Action on Multiple Issues Rejected by Manufactured Home Industry Groups, Professionals

 

Monday 9.24.2018

Cracking America’s Rude Crude Fracking Rise? Oil and MH plus Manufactured Home Market Updates

Sugary Sweet Reports on Manufactured Housing Industry

Sugary Sweet Reports on Manufactured Housing Industry

Anti-MH Bigotry, Prejudice, and Possibly Illegal Action on Display in Manufactured Housing’s Birthplace?

Anti-MH Bigotry, Prejudice, and Possibly Illegal Action on Display in Manufactured Housing’s Birthplace?

Draft EO for Trump Administration AntiTrust Order Obtained by MHProNews

Draft EO for Trump Administration AntiTrust Order Obtained by MHProNews

Sunday Morning 9.23.2018

Actions Speak Louder, But Words Followed by Deeds Matter to MHVille Owners, Professionals and Investors – Plus Sunday Morning Weekly Recap 9.16 to 9.23.2018

Actions Speak Louder, But Words Followed by Deeds Matter to MHVille Owners, Professionals and Investors – Plus Sunday Morning Weekly Recap 9.16 to 9.23.2018

ICYMINew Material!  If you’ve not seen a POTUS Trump Rally before, or if it has been a while, open your mind and watch this one from WV last night. Tough, funny, insightful, and energizing. Timely comments and insights.

That’s it for now. Thanks so much to our sponsors, clients, and readers for making us #1.  Please check back tomorrow morning for more MH “Industry News, Tips, and Views that Pros Can Use.” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(See previous recently headline news weekly recaps, further below, at the links as shown. Third-party images and content are provided under fair use guidelines.)

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3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

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Related Reports:

Biblical “Talents,” Words, Ideas, Evidence, and Practical Impact on Manufactured Housing, Sunday Morning Recap, MHProNews Headlines Aug 26 to Sept 2, 2018

Clayton’s Surprising Result – Sunday Morning Weekly Recap, MH Headline Reports and News in Review Aug 19 to Aug 26, 2018

Manufactured Housing, Profitable Education, Straw Men, Red Herrings, and Ad Hominems – Sunday Morning Weekly Recap, MH Headline Reports and News in Review Aug 12 to Aug 19, 2018

 

Sugary Sweet Reports on Manufactured Housing Industry

September 24th, 2018 Comments off

 

SugarySweetReportsonManufacturedHousingIndustryDailyBusinessNewsMHProNews

You don’t have to be a doctor of dentist to realize that a person who relies on a diet of sugar, sweets, and fails to balance or brush will end up with rotten teeth and other health issues.

 

That is an analogy for manufactured housing professionals to ponder.

Businesses and industries use baselines, market-share, and other metrics that are fact-based. That data is used to determine how healthy – or not – a business or industry actually is.

Certainly, one metric is dollars and cents. How profitable is a business?  By the way, this is today’s Monday Morning MH Sales/Marketing meeting post.

Rising profits are obviously good. But a ‘sugar high’ can feel good for a while too. It is only later that the health issues manifest themselves.

Profits may be rising, and that’s good.  But if other metrics signal an imbalance or problem, then part of those profits ought to be allocated toward treating underlying issues that keep a business from rising even higher.

Figure1MobileManufacturedHomeSalesSHipmentsVsExistingingNewHouseSalesManufacturedHousingiinudstryDataMHProNews

Above and below are industry metrics that must be considered, and then applied to your local market(s) and business interests.

9percent1percentNewManufacturedHousingTrillionDollarHousingNewExistingHomeSales2016CreditManufacturedHousingIndustryDailyBusinessNewsMHProNews_1

This is a flashback to over a year ago, the data has shifted slightly higher, but the principles still hold. http://www.mhpronews.com/industry-news/industry-in-focus/a-executive-summary-400-words-manufactured-housing-industry-obstacles-and-billions-in-opportunities

 

At the MHEC meeting, one of the discussions was reportedly about the “unconstitutional taking” of property. It’s a subject that the Daily Business News on MHProNews on that very topic. Where are the others in trade publishing on that or other vexing issues?

“Unconstitutional Taking,” “Gentrification on Trial” in Recent Oak Hill Manufactured Home Community Ruling

From the outset, MHProNews has spotlighted good news, but also problem areas and how those can be dealt with. Reality is based on facts, not mere wishes, hopes, and day dreams that lack substance.

At the local, state, or federal level there are challenges. Those challenges exist outside of the industry, as well as inside.

Ignoring reality may have delayed consequences, but like that analogy of a diet of sugar, those health – and business – outcomes eventually surface.

Let’s be blunt. There are controversial topics we cover that no one else in MHVille has or will touch. Perhaps in time, others in the industry’s trade media will realize that the world won’t end if they tackle real issues with something more than sugar-coating?

 

Cost and Benefit

There is a cost to even fact and evidence-based publishing, when it raises issues that are unpopular in certain quarters.

But benefits exist too.

ManufacturedHousingAssocRegulatoryReformJOINMHARRbani-200x200

Click here or the above to learn more, which is not connected to this report.

Readership on the site is more than double what it was a year ago. We were already the number one trade media, but that has expanded.

From big, to medium, or small organizations in manufactured housing, readers want a meal, not just candy. People may or may not agree with a perspective. But they know we have laid out facts, evidence and give others a chance to input too.

Leadership for your business can get a similar result. In fact, there is good evidence from our consulting and business development service clients that diving into tough topics is precisely what we’ll qualify consumers and B2B decision makers want.

Keep candy for desert. Brush your intellectual teeth after you’ve consumed some sweet sounding stuff elsewhere.

A sponsor recently said that some “may not realize the power of your platform.” It was a nice compliment to MHProNews/ MHLivingNews.  But the reality is that it has always been, and will always be a collaboration. Sponsors, clients, feedback, tips from industry pros, and our own team’s work meld together to make this possible.

As we’re preparing to publish this, we’ve had a written response from the mayor in the town in the story linked below.

 

Anti-MH Bigotry, Prejudice, and Possibly Illegal Action on Display in Manufactured Housing’s Birthplace?

 

There are absolutely times when polite and pleasant behavior are merited.  There are other times when only vigorous push-back will work.

The shipment chart and comparisons to RVs or other industries are the only evidence-based reasons that are needed to realize that while the industry is ‘recovering,’ it is doing so far too slowly.  In most markets, sustainable, ethical increases in sales of 500% to 1000% (+/-) in new manufactured home sales ought to be possible.

The results are actionable intelligence and insights that leaders, managers, and investors can benefit from. Or as our tag line says, “Industry News, Tips, and Views Pros Can Use.” © See related reports and links, below. “We Provide, You Decide.” © ## (Manufactured housing related marketing & sales news, analysis, and commentary.)

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FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

Sign Up Today!EmailedMHProNewsHeadlineNewsDailyBusinessNews

Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates.

 

InvestInYourselfAndInYourBizManufacturedHousingIndustryDailyBusinessNewsMHProNews

Time, talent, treasure. Put your money, as we do, where your mouth is. Need professional services? Please consider calling us. Nobody does it better in MHVille, no one. Click here to learn more.

Related References:

“Family Owned,” a Formula for Outperforming “Big Boys,” Monday Morning MH Marketing Sales Meeting

 

Sustainable Success. Your Best MH Investment? Monday Morning Manufactured Housing Sales and Marketing Meeting

 

Becoming a Standout Performer, Monday Morning Sales, Marketing Meeting

RememberThisQuoteIrPrettyPicturesMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews

Frightening! Halloween – Monday Morning Manufactured Home Marketing & Sales Meeting

September 10th, 2018 Comments off

 

FrighteningHalloweenMondayMorningManufacturedHomeMarketingSalesMeetingMHProNews

The Labor Day holiday was still on, but the displays in thousands of retail stores from coast-to-coast were already promoting Halloween. 

 

Before Halloween arrives, there will also be Thanksgiving displays in stores. 

KirklandsBrandonFLManufacturedHousingDailyBusinessNewsMHProNEws

Christmas is more than 3 months away, but there are holiday promotions underway for that grand date too. Retailers know how crucial that is, but how about in manufactured housing?

PrayBigWorrySmallTrustGodJesusGermsEverywhereChristmasDecorItemsManufacturedHousingMHProNews

There are retailers and communities that do a fine job of tying marketing to upcoming seasons and events. A well known mid-sized midwestern retailer we worked with had, for example, baseball season and related contests and promotions.  

Others arrange for various parties and events. It puts people into a festive mood. In some cases, it will put people into a buying mood. 

 

Tie-Ins and Connections

Using tie-ins and connections can be effective in marketing and sales. Savvy shoppers don’t want artificial pressures to close now. That’s what a motivated sales professional wants, the deal today, not next month or next year.

But serious home shoppers have their own deadlines and motivations.  

Some of those spoken or unspoken deadlines in a customers mind are seasonal or event related. 

HalloweenExpressBrandonFLManufacturedHousingINdustryDailyBusinessNEwsMHProNews

Every year, millions of Americans are on the move. In your market, on average, you can guesstimate that one in 7 (+/-) will be making a housing move in your market(s) THIS YEAR.  That’s a ton of opportunities.  

For some of those making a housing change, they’ll want their family moved into a new home ‘before the holidays.’  

KirklandHalloweenThanksgivingBrandonFLManufacturedHousingIndustryDailyBusinessNewsMHProNews

Like your family, the Kovach family does things together.  Tamas and Soheyla, near top right. Shopping, events, and MH inspiration for the muse are all in the mix.

You know what is and isn’t possible with your suppliers that could make that type of deadline possible on a custom order. But if someone selects a home from inventory, that Thanksgiving or Christmas in your new home is a much easier deadline to meet.

There are good reasons to – or not to – use event tie-ins to marketing. But one thing is certain. To get a different result than what you are getting now, you must do things differently than you have been. 

Often, it’s only a modest adjustment that a manufactured home retailer or land-lease community needs to make in order to profitably go from a low volume into a higher sales level.  

The higher your price-point, the more sophisticated your approach ought to be.  The higher your desired target audience, your marketing, sales, and follow though systems will need to be increasingly sophisticated.

There are certain services that we don’t provide. As we mentioned last week, we’d suggest someone else on displays and merchandising. But for those with a budget, done correctly, the right merchandising can be very profitable. 

Manufactured Home Retailers, Communities, Is Your Merchandising Nordstrom’s or Salvation Army? Monday MH Marketing, Sales Meeting

But we can help give operations of all sizes another, objective and successful set of eyes with which to evaluate your marketing, sales and satisfaction follow-ups.  

As or more important, for those willing to invest in their future success, we provide a proprietary that we provide under agreements with our clients:

  Sales Recruiting,

  Marketing,

  Sales Coaching/Training Systems unmatched in manufactured housing. 

We do so on a confidential basis. We share specific results only when we mutually agree to do so.

For those who wanted results shared, growth rates many times that of the industry’s have been achieved. 

Yes, there’s an investment. But it doesn’t so much cost, rather, when properly implemented changes occur, it pays.

For those who discipline themselves to follow a proven methodology, we truly can help you Dominate in Your Local Market. See related reports, email sign up, and contact info below.  Call or click to learn more. ##  (Manufactured housing related marketing & sales news, analysis, and commentary.)

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FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

Sign Up Today!EmailedMHProNewsHeadlineNewsDailyBusinessNews

Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates.

 

InvestInYourselfAndInYourBizManufacturedHousingIndustryDailyBusinessNewsMHProNews

Time, talent, treasure. Put your money, as we do, where your mouth is. Need professional services? Please consider calling us. Nobody does it better in MHVille, no one. Click here to learn more.

Related References:

Power & Profit$ from Factual Sales & Marketing, Monday Morning Manufactured Housing Meeting – Part 1

 

Becoming a Standout Performer, Monday Morning Sales, Marketing Meeting

 

NDAs, Warren Buffett, Richard ‘Dick’ Jennison, Manufactured Housing Institute (MHI), and MHVille

September 5th, 2018 Comments off

 

WarrenBuffettRichardDickJennisonPhotoManufacturedHousingInstituteMHILogoNDAgreementDailyBusinessNEwsMHProNews600

Warren Buffett, left. Non-disclosure Agreement (NDA) center. Richard ‘Dick’ Jennison, right. 

You can fool all the people some of the time,
and some of the people all the time,
but you cannot fool all the people all the time
.”
–  Abraham Lincoln

 

Fool me once, shame on you.
Fool me twice, shame on me
.”
– George Horne, according to Quora.

  

People who have a vested interest are feeding the journalist confirmatory material all along the line.” – Warren Buffett, quoted in Medium.

We can afford to lose money — even a lot of money. But we can’t afford to lose reputation — even a shred of reputation…We must continue to measure every act against not only what is legal but also what we would be happy to have written about on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter.”- Warren Buffett, quoted in Business Insider.

 

Controlling the narrative is something Warren Buffett and every serious political or business operative in America wants to do whenever possible.

One only has to look at how much Buffett speaks to the media, and owns or influences media via the giant conglomerate he leads, named Berkshire Hathaway.

Warren Buffett Strikes Deal with Lee to Manage Berkshire Units, plus MH Market Updates

The battle over controlling the narrative about manufactured housing is something that has been occurring inside and outside of the MH industry for decades.

But arguably no one before Berkshire Chairman Buffett, or Vice-Chair Charlie Munger, have had the depth of media connections, ownership, savvy, and influence they do.

 

Flashback to the late Howard Walker

Equity LifeStyle Properties (ELS) Vice-Chair, and then Manufactured Housing Institute (MHI) Executive Committee Treasurer, Howard Walker was previously reported by the Daily Business News on MHProNews to have encouraged MHI President and CEO Richard ‘Dick’ Jennison as follows.

HowardWalkerManufacturedHousingInstituteNathanSmithRichardJennisonPresidentManufacturedHomeIndustryDailyBusinessNewsMHProNews598

Nathan Smith was then MHI chairman at the time of this message from ELS Vice-Chairman, and MHI Treasurer, Howard Walker. Richard ‘Dick’ Jennison was and is the President and CEO of the Manufactured Housing Institute (MHI). L. A. ‘Tony’ Kovach is the publisher and co-founder of MHProNews.com and MHLivingNews.com.

 

What until now has largely unknown by the bulk of the industry is this message from Jennison to MHProNews publisher, L.A. ‘Tony’ Kovach. That was later followed up with the NDA from MHI general counsel, Rick Robinson, JD.

RevisedNDAemailRickRobisonDickJennisonManufacturedHousingInstituteMHIlogoDailyBusinessNewsMHProNews600

MHProNews could produce other such messages, which MHI would have too. So it is unlikely that they will deny the obvious, namely, that they wanted to buy MHProNews. Isn’t the logic of that they wanted to control or own the MH Industry’s most popular trade media? 

 

NDA’s and MHI

Note that both Walker and Berkshire brand MH lender 21st Mortgage Corp President and CEO Tim Williams both praised MHProNews before and after that spring of 2014 time frame.

  • Jennison said he wanted MHI to buy MHProNews.
  • Walker, himself an attorney, participated in a discussion that advocated a formal, transparent relationship. See the image captured, above.
  • MHProNews’ publisher, L. A. ‘Tony’ Kovach, was covered by a non-disclosure agreement (NDA) at the time, which MHI requested by Jennison and MHI VP and General Counsel, Rick Robinson.
  • Due to the NDA, Kovach was unable for years to discuss this matter in any form or fashion.
NEW-LEGACY-SeptShowAdDailyBUsinessNewsMHProNews

Notice: the sponsor’s ad is not connected to or related with the story it is posted in. To see the sponsored content, click here

But the Timeframe Covered by that NDA has now Passed…

Sources with MHI and past MHI VPs tell MHProNews that there’s a “wide use” of NDAs by the Arlington, VA based trade association.

NDAs are clearly a way to control people, who might otherwise communicate on an issue or topic.  That in turn controls a narrative.

Kevin Clayton, President and CEO of Clayton Homes in the video and report linked below, mentions how they like to work with nonprofits.  MHI is a nonprofit, one of several they work with. That statement by Clayton is an important revelation, one of several made in that nearly hour long interview video.

The Daily Business News has been reporting on how voices that span the left-right divide have said the high degree of control that American news media outlets are controlled by a handful of conglomerates.

90PercentOfMediaInHandsof6CorporationsDailyBusinessNewsMHProNews

“Shadows of Liberty” Movie Introduction, Affordable Housing, and You

DeepaKumarQuoteGiantMediaCorpLikeTimWarnerandNewsCoprDisneySoForthTheyGetToDecidWhatIsNews

Deepa Kumar quote from the thought-provoking video documentary, Shadows of Liberty, posted on the linked page above.

That’s not to say that all news is alike.

TheseLargeConglomerateCompaniesDecideOnTheirownandForTheirOwnPurposesTheNewsWeSeeandHearDanRatherQuoteFormerCBSNewsPhotoTwitterDailyBusinessNewsMHProNews

Dan Rather quote from  the compelling video, Shadows of Liberty, posted on the linked page above.

It is to say, as various experts previously cited have explained, that those few media conglomerates decide what makes the news, and what doesn’t.

ThomasSowellQuoteIfPeopleInMediaCannotDecideWhetherTheyAreInNewsReportingbusinessorManufacturingPropagandaMoreImportantForPublicchoseNewssourcesAccordingly

That’s why Thomas Sowell, Ph.D., says it’s important to select your news sources carefully.

FunctionofEducationTeachThinkIntensivelyThinkCriticallyIntelligencePlusCharacteTrueGoalofEducationDrMartinLutherKingJrDailyBuisnessNewsMHProNews

It’s perhaps also why Martin Luther King, Jr. – who himself experienced harsh, as well as favorable media coverage, in his time – said the purpose of education is to think critically.

KnowledgeIsNoGuaranteeofGoodBehaviorButIgnoranceisaVirtualGuaranteeofBadBehavior-MarthCNussbaumPhDQuotePhotoManufacturedHousingIndustryProNews550x315

It’s not important at this moment why the parent company of MHProNews did not sell out to MHI. That will be explored in a future report.

TimWilliams21stMortgagePublicationDailyBusinessNewsMHProNewsMHLivingNews

To see the full on-the-record statement by Williams to MHProNews, click here.

What is important is that MHI initiated a move to buy MHProNews.

 

Recap

Recapping the facts in evidence: MHI, and senior people with MHI, saw the value of owning and/or controlling the most read news read by MH industry professionals.

It must be noted that before and since that time,

  • MHProNews continued to publish MHARR news, not just MHI news,
  • and that editorially, MHProNews supported MHARR on some issues, and MHI, state associations, along with numerous other sources.

And Williams himself said that we strive for balance.

 

TimWilliamsWeAllMakeMistakesTonyCorrectedErrorsDailyBusinessNewsMHProNews

That was 2015.  Williams knows that more recently, MHProNews has often asked him, MHI, officials at Clayton, et al, for comments on issues related to alleged efforts to monopolize – as much as possible -both messaging to industry professionals, and consolidate industry itself. The method for that is found in the link below. They’ve not disputed the documents, some signed by Williams, nor the analysis.

Warren Buffett Would be Okay With Clayton Homes Losing Money, Says Kevin Clayton – But Why?

 

Fool Me Once…

Our publisher says, “There are times I ponder the quote,Fool me once, shame on you [meaning, the person that pulled the underhanded trick]. But fool me twice, shame on me [meaning, for falling for the same trick again].”

Publisher L. A. ‘Tony’ Kovach says that now MHVillage Co-President Darren Krolewski approached him at the Louisville Show a couple of shows ago. “Would you consider selling out?” – Krolewski asked Tony Kovach.

The conversion took place on the Louisville show floor, and covered other topics. Our publisher made no direct comment on Krolewski’s question. But only a few minutes after the conversation ended, Krolewski and MHI President and CEO Jennison were seen on the show floor talking.

MHInsiderManufacturedHousingINdustryDailyBusinessNewsMHProNewsIt’s obvious that MHI and the powers that be associated with them want to control the narrative within the industry,” Kovach said. “They support those in MHVille bloggers and publishers – like MHVillage owned MHInsider – who will publicly support MHI, that’s what the open evidence reflects. It is equally obvious that MHVille professionals largely aren’t buying the arguable propaganda’ that MHInsider and others are putting out (see photo, taken on the final day of the Tunica show).”

We focus on what sources with apparent knowledge tell us, we follow the money, the evidence, and use common sense. We then line up what people say, and compare it with what they in fact do,” said Kovach.” “We give MHI, the key Berkshire brands in MH, and others the opportunity to comment, clarify, deny, or whatever.”

It’s also worth noting obvious connections. Using our “wheat and chaff” methodology, we are less concerned with the source – be it left, right, or neutral – than the evidence and logic of the source. Some sources can be correct on a given topic, yet may be wildly inaccurate on others.

ManufacturedHousingAssocRegulatoryReformJOINMHARRbani-200x200

Click here or the above to learn more, which is not connected to this report.

Buffett’s Concerns Over Journalism

Buffett has expressed concerns over journalism and journalists, but still believes there’s value in journalism.

The smarter the journalists are, the better off society is. For to a degree, people read the press to inform themselves – and the better the teacher, the better the student body.” – Warren Buffett, per BrainyQuote.

Buffett addresses journalists routinely, but they are often ‘friendly’ sources. He owns numerous media outlet, starting with the newspaper based in Berkshire’s capital city, Omaha. Isn’t it all a part of controlling the narrative?

Why did Buffett himself defend Clayton, their lenders, or Wells Fargo when they were under mainstream media attack? Why didn’t he defend and promote the good name of manufactured housing industry in the same fashion?

MHI’s Jennison may have supplied the answer. He said the industry needed to grow slowly. Why?

Why should MH grow slowly, when there’s an affordable housing crisis? Why should MH have fallen so far behind the RV industry? Why did RVs recover more quickly than MH?

KennyLipschutzQuotePoorJobOfLobbyinginMHIndustry-postedMHProNews48thMHINCClist

EricBelksyManufacturedHousingIndustryManufacuredHomeManufacturedHousingInstituteResearchDataAffordbleHousingMHProNewsDailyBuisnessNews575

Why did Belsky miss his predicted date? Because it came before Buffett’s entry into MH? See Smoking Gun 3

 

It’s In Plain Sight

The best place to hide is often in plain sight.

But hiding in plain sight doesn’t discount the possibility that Berkshire – while allowing other forces to press on the industry through regulations, zoning, media, and other means – may have used MHI in ways that violated antitrust guidelines that MHI themselves have published. See that MHI document, linked here.

As of this date, after repeated requests to MHI and executives with various Berkshire brands operating in MHVille, readers should note that they’ve offered no alternative explanation or defense to these allegations and documented concerns.

Rather, they and their apparently rewarded surrogates do cheer leading, perhaps hoping to continue to distract the industry, even as they’ve demonstrably worked to consolidate the industry.

Now you know why an executive told the Daily Business News, “Tony, if MHProNews is writing about it, I want to know about it.”

That executive isn’t alone, as LinkedIn reports a record number of profile views of our publisher.

LinkedInPremium442ProfileViewsDailyBusinessNewsMHproNEws

NOTICE: MHProNews thanks all those who reached out during the month of August to congratulate this publication for our anniversary last month, as well as to all those who asked to connect, or who sent private tips and comments.

Third-party statistics, including those by Webalizer, says our readership is up some 250% in a year. As an advertiser recently said, “Tony, I don’t think [that most] understand the power and reach of your platform[s].”

Doesn’t that sounds like the kind of compliments that Tim Williams and Howard Walker publicly shared about MHProNews and MHLivingNews, months after the events noted above?

  • NDA’s,
  • prodding,
  • and buying influence among MHVille industry commentaries

are among the apparent modus operandi of MHI and their ‘big boys’ that seek to profitability consolidate – at bargain/depressed rates – because the industry has been kept at historically low sales and production levels.

SoTheAssociationMHIIsNotThereFortheIndustryUnlesstheinterestsoftheBigBoysJointheIndustry'sMartyLavinMHIAwardWinnerQuoteMHProNews

MHProNews looks at the facts, considers the sources, and follows the evidence. Earlier last year, and for years before, MHI routinely replied promptly to all inquiries. But since we’ve spotlighted the problems and concerns, they’ve gone silent. Why? If the facts are on their side, why not make offer a cogent explanation?

The facts, and evidence are compelling, aren’t they?

FollowThe MoneyPayMoreAttentionToWhatPeopleDothanwhatTheySaySpySea72MartyLavinYachtManufacturedHousingINdustryProMHProNews

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Related Reports:

“Thou Shall Not Steal,” $2 Trillion Annually Lost to Lack of Affordable Homes, Making the Manufactured Home Case

Smoking Gun 3 – Warren Buffett, Kevin Clayton, Clayton Homes, 21st Mortgage Corp Tim Williams – Manufactured Home Lending, Sales Grab?

Follow the Money – Surprising, Inconvenient Truths Impact Manufactured Housing, U.S. Economy, and More

Main Place in MHVille That’s Cracked the Glass Ceiling?

September 4th, 2018 Comments off

 

MainPlaceinMHVilleThatsCrackedTheGlassCeilingDailyBusinessNewsMHProNews

The glass ceiling is the terminology used to describe an invisible – yet solid and real – barrier for advancement commonly applied to women.

 

Let’s be clear. In many respects, MHVille is a male-dominated profession.

That’s not to say that the glass ceiling doesn’t exist in other areas of American business, because it

GailCardwellFormerManufacturedHousingInstituteMHIPresidentDailyBusinessNewsMHProNews

Cardwell came from, and returned to, the MBA before and after her stint with MHI.

demonstrably does.  For example, the glass ceiling has long existed in politics. A peek around the world and into history reveals the slow evolution of women into today’s broadly understood status as co-equal to that of men. But there are still today numerous countries, perhaps most notably in Muslim dominated nations, where women are not viewed as equals to men.

In MHVille, there’s been several interesting examples of cracks in the proverbial glass ceiling.

For example, the Manufactured Housing Institute (MHI) hired Gail Cardwell as their president, over a decade ago.

Champion Homebuilders, now part of Skyline Champion (SKY), had Phyllis Knight as a division president for a time.  An interview with her while she was still in the industry is found at this link here.

http://www.mhmarketingsalesmanagement.com/featured-articles/august-2018/a-cup-of-coffee-withdee-pizer

In the Manufactured Home Communities sector, giant Equity LifeStyle Properties (ELS) has Marguerite Nader as president. See an exclusive interview with her, linked here.

MargueriteNaderPresidentCEOEquityLifestylePropertiesELSGlassDoorPostedDailyBusinessNewsMHProNews

An interview with Ms Nader, is found at this link here.

Zeman Homes and Communities had Dee Pizer as their president for some 35 years. Dee literally worked her way up through the ranks, and still serves Zeman in a variety of ways. See an exclusive interview with her, linked here.

Dee_Pizer__former_CEO__Zeman_Homes__MHProNew__credit

An interview with Ms. Pizer is linked here.

At Sunshine Homes, Lindsey Bostick is being groomed for taking over the reins at the privately-owned business, currently run by her father, John Bostick. Click on Lindsey’s or her father’s John‘s respective names to see exclusive interviews with each of them.

LindseyBostickSunshineHomesManufacturedHomes-ManufacturedHousingIndustryNewsMHProNews

Lindsey Bostick, Inside MH Road Show, home photo, Sunshine Homes and Manufactured Homes.

There are any number of independent retailers, communities, and service providers that are owned or operated by a woman, or are ‘mom and pop’ – husband and wife operations. The parent operation to MHProNews, LifeStyle Factory Homes, LLC is co-owned by a woman, whose name is on the byline at the end of this article.

That gives the writer a unique perspective on the topic of the glass ceiling in the industry.

 

The Most Visible Place in MHVille for Women?

Women work in factories, at retail sales centers, in offices of all kinds, and by the thousands in manufactured home communities.

But perhaps the single most leadership-visible position that women have broken the glass ceiling in MHVille is at the state association level.

mhec-group-photo2-2013-mhi-annual-meeting-latonykovach-l

At the time this photo was taken of about half of the members of MHEC, over 40 percent of those in the picture are women executives. One man who’s since retired was replaced by a female executive director. 

At any given time for some years, women have held numerous executive directors roles by the dozens in the manufactured housing industry.

Two exclusive interviews with women working at the state association level are found here and here, with letters from lady executives to MHProNews linked here and here. A recent list of MHEC members included 22 women among the 53 state association level executives, or about 41.5 percent.

RealEstatePersonnelCanSellMHCASusanBrentonManufacturedHousingIndustryVoicesDailyBusinessNewsMHProNews

This year, in Arizona, two women represent each of the major political parties – Democrats and Republicans – for the U.S. Senate seat being vacated by Senator Jeff Flake.

A driving force behind the creation of a new national land-lease communities association is a woman, Susan Brenton. For more on her thoughts on that topic, click here, or the story linked below.

RosieRiveterWeCanDoItJHowardMiller-WikiCommons-PostedDailyBusinessNews-MHProNews-com-_001

Rose the Riveter, Wikipedia.

Often overlooked, save by experts like L. A. ‘Tony’ Kovach, is the fact that a significant part of the home-buying decision in millions of households is made or largely influenced by women.

As we ponder Labor Day, it’s also good to remember the image of Rosie the Riveter. While mostly men fought on the land, sea, and air, woman worked to care for the wounded, and to build the weapons of war used by American men.

So, this post isn’t to in any way belittle or elevate one gender over another.

Rather, it’s to recognize the reality that women’s roles are to be respected, along-side that of men, in or beyond MHVille. ## (News, analysis, and commentary.)

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Related Reports:

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2018’s Hardest-Working States in America, How Does Your State Rank?

50 States Ranked by Income, Credit – Manufactured Housing Marketers Data, Cheet Sheet

Clayton’s Surprising Result – Sunday Morning Weekly Recap, MH Headline Reports and News in Review Aug 19 to Aug 26, 2018

August 26th, 2018 Comments off

SundayMorningManufacturedHousingINdustryRecapDailyBusinessNewsMHProNews88.19.2018toAug2610`8

Trivia: note that the MHProNews home page looks like that miniature iPad screen, just moments before the weekly recap is published. We can get our share of typos, but when it comes to evidence, trends, facts, and reports – we sweat the details – all for thousands of industry readers like you. When faced by a menacing Goliath, it’s human nature to react with a level of fear.

 

Fear can be paralyzing. Fear also can keep the mind from seeing weaknesses in a threatening behemoth.

ClaytonsSurprisingResultSundayMorningManufacturedHousingNewsRecapAug19toAug262018-600x315

Titling, graphic layout by MHProNews.

There are others, of course, that see the Clayton brand as friendly or benign. But even they don’t want to cross them…do they?

 

The ‘800-pound gorilla’ in the manufactured housing room is Clayton Homes. Not many in the industry are willing to publicly name them, unless it is to praise them. A trade media competitor admitted in writing to MHProNews that we write about the topics – like Clayton and their monopolistic moat – that others talk about at the bar, or during a private professional meal.

That aside, here’s a multiple layered surprise.

Clayton has closed about 100 retail stores net in about 7 years. That’s a surprise to many.  But it is part of one of several Daily Business News stories from this past week.

Keep in mind, that Clayton is still buying MH retailers, even as they are closing their own failing retail sales centers. Think about that data-point for a few moments. The industry is slowly growing, and Clayton Homes are closing manufactured and modular home retail stores?

We plan a special report on that topic in the days ahead. But keep that factoid in mind – given to us courtesy of Kevin Clayton, and Berkshire Hathaway – because it is a reminder that they are big, but not invincible. They may have a moat, but not everything that Clayton touches turns to gold.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

Then, keep in mind who is dominating MHI? Why would the independents of the industry support and follow the association that’s led by the company that’s closed more retail locations than perhaps any other retailer in the last 5 years?

To sign up for our industry leading headline news updates in seconds, click here.

With no further adieu, let’s dive into the headlines and topics for the week in review.

 

 

 

What’s New on MHLivingNews

MHLivingNewsImprovedLivingForLe$$taglinedropshadow

MHLivingNews features educational, lifestyle and living news on prefab housing, with a focus on manufactured homes.

 

Introducing the Verge and Curbed’s “Home of the Future” – Video

Introducing the Verge and Curbed’s “Home of the Future” – Video

 

What’s New on the Masthead

Racism – Getting Increasing Prosperity, Stability, Safety, and Certainty

What’s New on the Daily Business News on MHProNews

DailyBusinessNewsLogoMHProNewsLogo (1)

 

Saturday 8.25.2018

MH Community Owner Slammed as “Vulture Capitalist” by Mainstream Media

MH Community Owner Slammed as “Vulture Capitalist” by Mainstream Media

 

Friday 8.24.2018 

Just the Facts – Compare Curbed and MHI, Next Step, Clayton, Cavco, Champion Homes Video Results

Just the Facts – Compare Curbed and MHI, Next Step, Clayton, Cavco, Champion Homes Video Results

Smoke and Mirrors Immunity Deal for Allen Weisselberg, Longtime Trump Organization CFO, Plus MH Market Updates 

Chinese PreFabs, Modulars Are Selling in the USA, Here’s an Example

Chinese PreFabs, Modulars Are Selling in the USA, Here’s an Example

Stunning Degree of Corruption, Collusion, Manipulation, and Ignorance Threatens MHVille

Stunning Degree of Corruption, Collusion, Manipulation, and Ignorance Threatens MHVille

 

Thursday 8.23.2018

Court Ruling for HUD on Amending Affirmatively Furthering Fair Housing (AFFH) Opens Door for More HomeSites for Manufactured Housing

Court Ruling for HUD on Amending Affirmatively Furthering Fair Housing (AFFH) Opens Door for More HomeSites for Manufactured Housing

Bill Gates Follows this Warren Buffett Investment Plan, Video, Plus MH Market Updates 

How to Avoid Losing Billions, Huge Loses Reported by WSJ, Other Media

How to Avoid Losing Billions, Huge Loses Reported by WSJ, Other Media

Rising Prices and Rates Cool Housing Sales, MH Industry Pro Sounds Off, New Data & Video

Rising Prices and Rates Cool Housing Sales, MH Industry Pro Sounds Off, New Data & Video

 

Wednesday 8.22.2018 

WH Economist Larry Kudlow – Why Market Ignoring Cohen, Manafort News, Plus MH Market Updates 

“Undesirable” – Community Owner Sues City for Fraud

“Undesirable” – Community Owner Sues City for Fraud

Measuring Effectiveness, Facts and Course Corrections for Waste, Fraud, Abuse

Measuring Effectiveness, Facts and Course Corrections for Waste, Fraud, Abuse

Richard ‘Dick’ Jennison, Manufactured Housing Institute CEO, Doubles Down, Industry Reactions, Fact Check to Growth Strategy

Richard ‘Dick’ Jennison, Manufactured Housing Institute CEO, Doubles Down, Industry Reactions, Fact Check to Growth Strategy

 

 

Tuesday 8.21.2018 

Help Others “Get It” – Loans on “Mobile Homes” Promoted by Another U.S. President

Help Others “Get It” – Loans on “Mobile Homes” Promoted by Another U.S. President

 Paul Manafort Guilty, but No Russia, No Campaign Connection, Cohen Pleads – Plus MH Market Updates

Some Manufactured Homes Included, as Metro Weighs Opening Additional Land for Homes Amid Housing Crunch

Some Manufactured Homes Included, as Metro Weighs Opening Additional Land for Homes Amid Housing Crunch

Court Hands DOE Procedural Victory in Potentially Costly Manufactured Housing Energy Standards Case

Court Hands DOE Procedural Victory in Potentially Costly Manufactured Housing Energy Standards Case

 

Monday 8.20.2018

Big MH Takeover Bid, “Best, Final Offer” Plus Manufactured Home Markets

Big MH Takeover Bid, “Best, Final Offer” Plus Manufactured Home Markets

Trendlines Don’t Lie, Real Challenges, Hidden Manufactured Housing Opportunities Revealed

Trendlines Don’t Lie, Real Challenges, Hidden Manufactured Housing Opportunities Revealed

Sustainable Success. Your Best MH Investment? Monday Morning Manufactured Housing Sales and Marketing Meeting

Sustainable Success. Your Best MH Investment? Monday Morning Manufactured Housing Sales and Marketing Meeting

Tech Billionaires, “Moral Cowardice,” MH Industry, and National Impact

Tech Billionaires, “Moral Cowardice,” MH Industry, and National Impact

 

Sunday 8.19.2018

Manufactured Housing, Profitable Education, Straw Men, Red Herrings, and Ad Hominems – Sunday Morning Weekly Recap, MH Headline Reports and News in Review Aug 12 to Aug 19, 2018

Manufactured Housing, Profitable Education, Straw Men, Red Herrings, and Ad Hominems – Sunday Morning Weekly Recap, MH Headline Reports and News in Review Aug 12 to Aug 19, 2018

 

And that’s all she wrote, with some help from that other guy, during the week that was. Sign up for our industry’s most popular headline news, at the link below. Watch for the most new reports that this industry offers anywhere, all right here, during the upcoming week. “That’s News Through the Lens of Factory Built Housing,” © where “We Provide, You Decide.” © ## (Headline news in review, analysis and commentary.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

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The words of the late Howard Walker, ELS Vice Chairman, shared for publication with MHProNews.

Ready Player One, “Mobile Home Stacks,” and the Manufactured Home Industry Reality Check

August 7th, 2018 Comments off
ReadyPlayerOneMobileHomeStacksAndManufacturedHomeIndustryRealityCheckDailyBusinessNewsMHproNews

Not utopia, dystopia – with ‘mobile homes’ as the dark punch line.

Culture is often a reflection of entertainment, and entertainment often influences society, and thus culture.

 

With that in mind, what did the movie Ready Player One  tell the manufactured housing industry?

Ready Player One (RP1) featured people living “in “stacks,” which are literally mobile homes piled on top of one another to near skyscraper heights.” So said CinemaBlend.

ReadyPlayerOne99PercentInvisibleDailyBusinessNewsMHproNews_001

Ready Player One, 99 Percent Invisible.

The story: Wade Watts (Tye Sheridan) lives in the not-so-distant future, where poor people live in towering piles of mobile homes called “stacks” and everyone escapes their unfulfilling flesh-and-blood lives by logging into a massive virtual reality universe called the Oasis,” said a reviewer for the East Idaho News.

Ready Player One” could have used a few more scenes establishing how crummy life in 2045 is, and why people choose the Oasis over the real world.”

Translation, isn’t that reviewer, and the tale brought to life by “legendary director Steven Spielberg telling the mostly-youthful audience that came to watch the film that living in “mobile homes” is “crummy”…?

The producers did some homework, as Oklahoma City, once home to the most intense ‘mobile home row’ in the country, was part of the backdrop to the story. 

Escapism from what the movie projects as a dark lifestyle is what the story is about.

No Added Support

The Daily Business News team enjoys a good flick.  But we had zero intent to be part of the half billion dollar plus global box office that this movie’s generated.

Besides, what we wanted to know was better discovered by reviews and commentary, than by seeing the movie.

RP1’s Wikia said, “The Stacks are a type of refugee shanty villages that were constructed on the outskirts of most major cities during the rise of the global energy crisis.”

The Stacks are named due to how the dozens of trailers and similar mobile living quarters that make up the spaces are stacked on top of one another in “stacks”, held together by metal beams, pipes and makeshift girders. They were created to save space, labor, and resources. This cheap construction caused the over crowded homes to become a breeding ground for theft, murder, molestation and other heinous activities,” per the RP1 Wikia.

They continued, “The top level or “roof” of each stack is blanketed with a patchwork array of old solar panels that provided supplemental power to the units below. A bundle of hoses and corrugated tubing snake up and down the side of each stack, supplying water to each trailer and carrying away sewage (although not every Stack is reported to possess such luxuries). Very little sunlight make it to the bottom level (known as the “floor”) and the ground between the stacks are clogged with abandoned cars and trucks that have to be cleared away by construction cranes before a new stack can be created.”

ReadyPlayerOne2018ManufacturedHousingIndustryDailyBusinessNewsMHproNews

The image of the industry to a mostly younger audience was…well, see for yourself as their summary of the “history of the Stacks” continued like this.

 

“The Stacks” Fictional History

In RP1, “The Stacks were originally trailer parks that were inundated with refugees who sought to live closer to the cities as the energy crisis hit. An idea to stack the trailer parks caught on and trailer parks across the country quickly evolved into “stacks”; strange hybrids of shanty towns, squatter settlements and refugee camps. These parks began forming scattered around the outskirts of most major cities overflowing with uprooted rednecks had fled their dying towns to the nearest metropolis.”

You get the idea.

ReadyPlayerOneReviewsDailyBusinessNewsMHProNews

The PG 13 rating is targeted for a younger audience. as was the retro video game elements of the story.

What other American industry, that’s legal, gets this kind of treatment?’

What if you transposed factory built homes for a minority group, would any movie maker have undertaken such a project?

The response online from Arlington was deafening, even after we spotlighted the topic last March.  Isn’t it logical to think that Hollywood moguls watched years of denigration of manufactured homes, saw near zero push-back, and felt this kind of movie was safe for them to make?

“Ready Player One” Movie – Unsubtle Slam on Manufactured Housing?

The manufactured home industry arguably needs a civil rights movement type of response.  One that celebrates manufactured home living, rather than disparages the residents of the homes our industry produces.

A civil rights movie icon said, “He who passively accepts evil is as much involved in it as he who helps to perpetrate it. He who accepts evil without protesting against it is really cooperating with it.” – Martin Luther King, Jr.

Learn more at the related reports, linked below. “We Provide, You Decide.” ## (News, analysis, and commentary.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

‘Trailer Park Boys’ Death Focuses Manufactured Home Industry, Homeowners Challenge

 

Eminem, “8 Mile,” “Mobile Homes,” Frank Rolfe – Understanding Media and Public Perceptions of Manufactured Housing

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Loan Zone Manufactured Home Buyers, Sellers – CU Insight on Fannie, Freddie and Duty to Serve Manufactured Housing Industry

August 3rd, 2018 Comments off
LoanZoneManufacturedHomeBuyersSellersCUinsghtLogoPhotoDailyBusinessNewsMHProNews550

Original photo, CU Insight, added graphics, texts, MHProNews.

Despite news reports that Fannie Mae and Freddie Mac will start pilot programs for chattel manufactured home loans, don’t look for a big move by them any time soon in this arena,” said the CU Insight yesterday.

The CU Insight’s about us page says, “…is the place for all things credit union. We are the leading digital source connecting the credit union community to news, opinion, press…” – in short, its their communication platform with media, credit unions and their members.

That slowness [by the GSEs] is unfortunate because manufactured homes could be a key component to solving the problem of affordable housing in this country,” said the credit union group’s publication. “Creating a secondary market for these loans would make it possible for more lenders to provide them. And a large number of people could potentially benefit.  The GSEs re-entering the space, also gives the this loan type more credibility as a secondary market investment product.”

In short, the credit unions are politely sounding frustrated with the GSEs, and by extension, the FHFA.

This column by Chuck Smith with CU Management, specifically mentions Credit Human, previously known as San Antonio Credit Union,, which is perhaps the largest credit union serving the manufactured housing industry, although there are many others, including the one shown in the interview below.

 

Another Fact Error? 

According to the latest figures published by the U.S. Census Bureau, 18 million Americans live in a manufactured home.” The more common figure is 22 million, see the below.

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

Sales had been in a steady decline from the highs of around 370,000 in 1998,” said Smith. “The lowest years on record with the U.S. Department of Housing and Urban Development were 2009-2010 with around 50,000 annual sales. There were approximately 93,000 units sold in 2017. Approximately 80 percent of new manufactured homes sold are titled as “chattel,” which means an item of property other than real estate. About 35 percent of those are placed in manufactured home communities and 65 percent are placed on privately owned land. The average sales price in December 2017 was $53,400 for a single-wide unit and $92,800 for a multi-sectional.” Most of that is close, but once more, see the linked report above for the latest fact-checked data.

Smith’s next line is polite, but still wags a finger at the GSEs again.

The two government-sponsored enterprises are mandated by the Federal Housing Enterprises Financial Safety and Soundness Act of 1992, as amended by the Housing and Economic Recovery Act of 2008, to provide mortgage financing for residential properties that serve low- to moderate-income families. This is a market that some credit unions and CUSOs are very familiar and have been serving since their inception. $2.9 billion Credit Human Federal Credit Union, San Antonio, is one of the top chattel lenders in the country.”

ManufacturedHousingAssocRegulatoryReformMHARRMarkWeissDTSFHFA-GSEsGoingtoLargestBusinessesCorpAffiliatesDailyBusinessNewsMHProNews

Collage by MHProNews.

Some of the above might have been written by Mark Weiss at MHARR, or MHProNews, or the growing array of voices that believe that the DTS process was hijacked and sidelined.  See the related reports, linked below.  To join our robust, industry-leading emailed headline news, click the link below. “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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Duty To Serve, “Complete Waste of Time” per Tim Williams, CEO/21st Mortgage; POTUS Trump, Warren Buffett Insight$

 

Update on Fannie Mae Lobbying, and Manufactured Housing Controversy

 

Secretive “NEW” Class of Manufactured Housing Raises Serious Concerns

 

 

Blackstone Brilliantly Bets Big On Manufactured Housing, Enters Manufactured Home Communities Contest

July 27th, 2018 Comments off

 BlackstoneGroupBXEntersManufacturedHousingBigBuyManufacturedHomeCommunitiesTriconLifestyleLogoDailyBusinessNewsMHProNews550x315

 

Blackstone Group LP has made its first bet on manufactured housing by buying a portfolio of communities sold by Tricon Capital Group Inc., according to people with knowledge of the matter,” said Bloomberg earlier today.

As the Daily Business News on MHProNews reported earlier this month, Tricon sold their portfolio to an undisclosed buyer.  Bloomberg says that buyer is The Blackstone Group (BX).

Sale of $172 Million Manufactured Home Community Portfolio Completed

“…a principal investor and asset manager focused on the residential real estate industry, has completed the previously-announced sale of its 14-park manufactured housing investment vertical known as Tricon Lifestyle Communities (“TLC”) to an institutional asset manager for a gross transaction value of approximately $172 million.”

A Blackstone representative declined to comment and a Tricon representative didn’t respond to requests for comment,” said Bloomberg.

Manufactured housing communities are comprised of prefabricated homes often located near common facilities such as pools and recreation halls. This area of real estate is in favor with investors, in part because of the rising costs of homebuilding. The average price of a new manufactured home in the U.S. was $73,400, according to U.S. Census Bureau data that was last updated in February,” was Bloomberg’s better-than-average mainstream media description of the industry.

Blackstone isn’t the first institutional investor to dive into manufactured housing,” their report correctly noted. “Singapore’s sovereign wealth fund GIC Pte. in 2016 was part of a group that acquired a majority stake in YES! Communities.”

TriconLifestyleCommunitiesManufacturedHousingLandLeaseBusinessDailyBusinessNewsMHProNews

Tricon announced that they planed ‘an orderly exit’ from manufactured home communities in 2018, per a 2017 company statement. The details of that deal are now becoming more clear.  Given their size, this has the potential to be as significant to the industry as Berkshire Hathaway’s entry into manufactured housing in 2003. 

Centerbridge Partners LP was an early investor in Carefree Communities Inc., which was acquired by Sun Communities Inc. in 2016. Apollo Global Management LLC owns a majority stake in Gold River, California-based Inspire Communities and Carlyle Group LP has also been active in the sector,” wrote Bloomberg’s Gillian Tan.

Evercore ISI analysts said in a note this month that they expect manufactured housing fundamentals to remain strong,” said Tan, “with projected core same-store net operating income growth of 4 percent to 4.5 percent annually over the next three years, substantially above the 2.5 percent average growth the firm expects from U.S. real estate investment trusts.”

Equity LifeStyle Properties Inc. and Sun Communities, two REITs with sizable exposure to manufactured housing, have both outperformed the Bloomberg U.S. REITs Index over the past 12 months,” per Tan’s report.

 

About Blackstone

Our investments are designed to preserve and grow our limited partners’ capital, provide financial security for millions of retirees, sovereign wealth funds, and other institutional and individual investors, and contribute to overall economic growth,” per the “Who We Are” on their corporate website.

Blackstone is one of the world’s leading investment firms. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. The firm was founded in 1985 by Stephen A. Schwarzman, our Chairman and Chief Executive Officer, and Peter G. Peterson, who retired as Senior Chairman in 2008,” per the company.

BlsckstoneManufacturedHomeCommunitiesSectorManufacturedfHousingIndustryDailyBusinessNewsMHProNews

Thirty years later, we are a firm of nearly 2,300 employees in 25 offices worldwide. Our portfolio companies employ more than 460,000 people across the globe,” which also touts that “At Blackstone, we apply our capabilities as a leading global investment firm to deliver solutions, unlock value and propel growth. The capital we deploy on behalf of our investors fuels the development of businesses and communities. The investments we make are the wellsprings of future opportunity. Through this work, we seek to ensure a secure retirement for millions.”

Blackstone has been added to our Daily Business News evening closing ticker for manufactured home industry connected tracked stocks.

For those not yet familiar with the appeal to the manufactured home industry, or the communities sector, the related reports further below will prove insightful. “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

 

 

 

Related Reports:

Realtor University, Journal for the Center of Real Estate Studies, Makes Corrections– “The Market for Manufactured Homes,” by Scholastica ‘Gay’ Cororaton, CBE

Harvard’s Joint Center for Housing Studies 2018 – Affordability, Manufactured Homes, and Modular Housing Report

Hundreds of New Manufactured Home Communities Opened, But How Many Have Closed? Industry Research Result$

“Why Advocates Need to Rethink Manufactured Home Quality,” Harvard, GSE, Genz, “High Satisfaction”

 

“Even When We Had a Hurricane, It Wasn’t This Bad,” Profitably Decoding Post-Windstorm, Survivor of Possible Tornadoes Statement, Impacting Manufactured Home Community, Manufactured Housing Industry

July 25th, 2018 Comments off

 

TornaodWindstromDamageWTSP10VideoPhotoMobileManufacturedHomeIndsutryDailyBusinessNewsMHproNews

The weather event earlier this week was first reported as a tornado strike by local media on a “mobile home park1” which in this case appears to be a manufactured home community.

 

Profitably Decoding Windstorm Reports for Industry Professionals

Before diving into the details, this Daily Business News brief will pull back the curtain to examine the dynamics behind windstorm and news reporting.

While some media are established purely for messaging purposes, apart from a profit motive, much of the mainstream media is a business.  Media-as-business naturally has a business model.  That business model boils down to eyeballs, audience share, clicks and ratings, which translate into ad revenues.

For those who believe in free enterprise, all of that – done ethically – is just fine.  An example of what pays for media are the ads on the right.

LegacyHousingHurricanOverrunWholesaleEvent200x200ManufacturedHomeINdustryMHProNews

Click here to learn more about this upcoming wholesale event.

In print digital, radio, TV and cable news rooms across America, death, danger, damage, and destruction are the stuff that headlines and sound bites are built upon.

Damage’ in media can be physical damage. But ‘damage’ can also be damage or harm to some person’s, group’s or product’s reputation.

In deciding what stories to cover, for decades the slogan in newsrooms has been expressed by media mantras like this one, “If it bleeds, it leads.”

If there are competing tragedies or tumult, the one that a news operation’s producers or management perceives has the greater headline value routinely wins more coverage.  Networks and publishers also want some balance – which includes ‘good news’ or light hearted items.

If an operation is into a certain “narrative” on a topic, that media operation will likely follow the lead of the previously established narrative or talking points.

With that background, let’s briefly examine a windstorm this week, to see how local media reported the weather event. We’ll decode from that experience some of what appears to have actually occurred.

Because the headline and the reality – intentional or not – were quite distinct matters.

That said, author Beau Zimmer for WTSP obliquely revealed a powerful truth behind many of the mainstream media reports on manufactured homes (MH), mobile homes, and windstorm reporting.

 

Palmetto, Florida Weather Event Impacts Manufactured Home Community

The National Weather Service has determined damage to a Mobile Home Park and Apartment complex in the Palmetto area of Manatee County was caused by straight line winds and not a tornado,” said Beau Zimmer.

While Zimmer’s opening line mentions apartment complex damage, the video by WTSP focused exclusively on the community which includes both pre-HUD Code mobile homes, and post June 15, 1976 HUD Code manufactured homes.

Residents of the Coach House Mobile Home Park say they were awakened by strong storms early Monday morning,” stated Zimmer.

You heard a lot of wind and then all of a sudden I started hearing things hit my place,” said resident Bobbie Ray. “Even when we had the hurricane, it wasn’t this bad.”

The Florida Manufactured Housing Association (FMHA) – or a national post-production trade association worth their salt – may want to debrief this event. Because if the resident is correct in saying that this incident was truly worse than hurricane damage – while still tragic for some – the background reality reveals an event that the majority of factory-built homes visible in the video have little or no visible damage. Zimmer notes something similar.

Winds generated by the storm and suspected microburst ripped off the roof of at least one mobile home and also damaged the community’s maintenance garage. Downed power lines could be seen throughout the neighborhood along with a fence boarding the neighboring property which was mostly gone,” wrote Zimmer.

Here terminology – the difference between a mobile home and a manufactured home – is significant. Because there are visual clues that an expert in mobile and manufactured housing can spot. The destroyed and damaged homes may indeed have been true, pre-HUD Code mobile homes. What appears to be a true mobile home is visible in the WTSP video.

Rephrased, the home destroyed may well have been a mobile home.  That’s important.

TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

You must meet people where they are. Terminology must be taught and caught. Make a habit of using the correct terminology.

Returning to WTSP’s narrative, “Just a lot of wind and just a big thud… and that’s it,” recalls Larry Huss who lost a portion of his roof. “It [the storm] just came in on us, and there it was.”

Power was restored to most of the neighborhood within several hours but electric crew continue working to repair lines and snapped power poles” said Zimmer.

 

Going to the Dogs – Damage, But No Deaths Reported

Recalling the negative spin following a windstorm by mainstream media last year out of North Carolina, Brad Lovin observed that hand-picked information could be worse for the industry than entity false information.

PublishingHandPickedInformationCanBeWorsefortheImpressionItMakesOnManufacturedHomesandOurIndustryThanStatingEntirelyFalseInfo-BradLovinNCMHA

To see the 2017 NC report on tornadoes and manufactured homes, click here.

 

In the WTSP report, the damage to an apartment complex isn’t mentioned at all in the video which aired live during a broadcast/cablecast.

MHLivingNews and MHProNews have emphasized for years that all premature deaths or avoidable tragedies are understandably lamented.

That said, the analysis of the cold, hard facts often reveal just how few deaths there are per year from tornadoes or windstorms that strike and kill residents of mobile and manufactured homes.  Note none were mentioned in this incident.

There are more deaths from dog attacks each year than there are people that die during a windstorm that had a mobile or manufactured home as their residence.

DeathsFromDangerousDogsPerYearManufacturedHousingIndsutryManufacturedhomeCommunitiesTornadoesHurricanesWindstorms

For more on storms and manufactured housing by a weather expert, click here

Cars, cigarettes, too much sugar, and a long laundry list of events that involve or contribute to death would reveal the following.  Death tied to a mobile or manufactured home (MH) during a windstorm are close to the bottom of the list of what ends a life.

For example, in 2017, National Weather Service (NWS) data reflect that the odds were over 1,000,000 to 1 in the favor of the an MH resident that they would be safe from storm related death.  That’s a statistic this writer has never heard or read from a mainstream media report. Have you?

NationWeatherServiceTornadoDeathsDailyBusinessNewsMHProNews

To learn more about mobile and manufactured homes and windstorms from weather expert, Greg Schoor and others, click here.

 

The MH Industry has Responsibility to Educate and Engage the Media  

The MH industry arguably has a responsibility to routinely engage the media, as publisher L. A. “Tony” Kovach and a panel he organized for the Manufactured Housing Institute (MHI) presented some years ago.

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EngagingTheMediaSeminarDuringMHICongressandExpoLATonyKovachDailyBusinessNewsMHproNews

While Ann Parman was gracious and appreciative, she has since announced her retirement. MHI, for whatever motives, failed to do anything substantive on the windstorm or media engagement issues. Years later, an advertorial, a press release, or a post on the topic of manufactured home safety and durability simply isn’t enough. The proof is the routinely flawed or misleading mainstream media reports.

Media and researchers must be directly and routinely engaged.

Minds must be won over by reason and reality.

What that means in practice is that until the majority of media and researchers ‘grasp the facts’ about modern manufactured homes, vs. the decades of myths, the industry must organize and address the issues which are limiting the HUD Code manufactured housing industry’s potential of selling 500,000 to 1,000,000 new home units per year.

Voices among the tech-giants have concluded that only factory-home building can meet the shortage between conventional building and the number of housing units needed in the U.S.

LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding

Collage by MHProNews.

One of the great fears that’s falsely been whipped up among the public is the mistaken notion that ‘mobile homes are tornado magnets.’ Steady, routine engagement with every reporter, news producer or editor that misuse terminology – or misreport reality – are a key part of what must take place to debunk the false notions about the strength and safety of our industry’s modern homes.

The HUD Code was created in part as the response by leaders of the pre-code industry to negative media coverage. There were relatively few builders of mobile homes in the late 1960s and early 1970s that did a truly bad job. Many before the HUD Code were building to ANSI, UL, or other standards.

TheDeliberateMisueofTerminologyCanBeOffensivetoMillionsWhoProudlyOwnAManufacturedhomeOrThousandsinourIndustryMarkWeissMHARRMHproNews575

But the mobile home industry responded to those negatives by addressing the cause.  They did so by seeking federal regulation. should be noted that the FMHA does a far better job on this windstorm topic than many others in the industry have done. That said, the facts – especially those from third parties – must be hammered home.  The below is an example.

Compared with the unregulated mobile/trailer homes of the past, the manufactured homes built after 1976 have a higher level of safety, durability, and quality, and the small fraction of homes damaged during hurricanes attests to their safety and durability.” – Scholastica “Gay” D. Cororaton, Certified Business Economist (CBE), National Association of Realtors ® (NAR).

The industry must hammer home, time and again:

  • The mobile homes of the past were built to different or even no standards,
  • manufactured homes (MH) today all must meet critical safety, energy, and quality standards that yield more durability.
  • The HUD Code was the fix for mobile home safety,
  • The Manufactured Housing Improvement Act of 2000 addressed installation standards, plus provided key provisions for ongoing improvements which includes industry input via the Manufactured Housing Consensus Committee (MHCC).
  • The Dispute Resolution Program gives a consumer safeguard not found in conventional housing.

Investors, Heartbroken Home Owners, Site Building Giant DR Horton, and Manufactured Housing

The MH industry’s members can stand tall. The manufactured home industry’s homeowners can and should be proud.

As a possible explanation for what occurred in this Florida weather incident, the video below explains that improper carports or awnings or other attachments cause about 80 percent of the failures of a manufactured home during a windstorm. That’s per Tim Reinhold, PhD – the chief engineer for the Insurance Institute for Business & Home Safety (IBHS).  Note that some of the debris shown by the local news videos resembles that of a carport or attachment.

 

Next Steps?

Arguably an industry organization must be forged that deals with such media engagement issues on an ongoing basis.

This trade media has already, and can continue moving forward, to compliment that educational effort. It is obvious that we operate distinctly from mainstream media. Our interests as trade media – as with most trade media – are to honestly, ethically advance the interests of manufactured home owners, industry professionals and investors. Proper care for the interests of customers and residents, results in professionals and investors being able to sustainably profit.

Solving the affordable housing crisis should be a key theme for the manufactured home industry. That’s a social motive that should move mainstream media or researchers to consider the conclusion that CBE Scholastica came to, recapped anew in the graphic below.
CompareMobileHomeTrailersPastManufacturedHomesSaferMoreDurableQuoteScholasticiaGayCororationPhotoSmallPercentageDamagedDuringHUrricanesMHProNews

For the management of MHProNews, it’s about identifying the road blocks that hamper the acceptance of modern MH, and thus the potentially robust growth of manufactured housing. ## (News, analysis, and commentary.)

Footnote 1: examples of the proper terminology for manufactured homes are suggested by Scholastica “Gay” Cororaton, CBE, in the quote above.  Homes before June 15, 1976 are mobile homes.  Those that could be pulled with a car or pickup are trailer houses.  Those built to the HUD Code for manufactured homes after June 15, 1976 carry a red HUD label or seal.  The terminology is not optional.

TerminologyMattersBecausetheTerminologyDescribestheConstructionStandardsHomeBuiltToSteveDukeLMHAaMHLivingNewsMHProNewsBiggerPocketsSunshineHomesRedBayAL

”The terminology matters because
the terminology determines the
construction standards a home was
built to,” Steve Duke, LMHA.

 

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Related Reports:

Trade Publisher, Experts call for Respect, Understanding for Manufactured Housing, Manufactured Home Owners

The Manufactured Homes, Tornadoes and Windstorms! The Story Not Being Told by Most in the Media: Lives Saved with Proper Installation