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HUD Secretary Ben Carson Sounds Off on Housing Market, Opportunity Zones, More

March 14th, 2019 No comments

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There is discussion of the 2020 Housing and Urban Development (HUD) Budget, and its impact on housing.

 

There talk about opportunity zones, something that could prove useful for manufactured home producers, among others.

Then there is discussion by Secretary Carson on homelessness and more.

This week, Secretary Ben Carson appeared on CNBC to discuss how HUD is promoting economic opportunity through the Opportunity Zones initiative, among other tools for revitalizing distressed communities around the country and creating more affordable housing for American families.

 

With Opportunity Zones – which MHProNews spotlighted earlier this week – Carson said, “you are taking dollars that are going to be invested in something somewhere, and you are directing them to the areas that have been most neglected economically, historically,” Secretary Carson said. We have “a chance to revitalize those areas and to provide jobs and opportunities for the people there so they can climb the ladders [of opportunity] and become part of the American dream.”

 

 

Secretary Carson serves as Chair of the White House Opportunity and Revitalization Council. The Council’s 13 Federal member agencies will engage with governments at all levels to identify ways to effectively use taxpayer dollars to revitalize low-income communities.  The video also discussed the 2020 HUD Budget, some facts about the manufactured housing component of that topic are in the report linked below the byline, email headline news sign-up, and notices.

That’s this tonight’s “News through the lens of manufactured homes, and factory built housing” © where “We Provide, You Decide” © ## (News, analysis, commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

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1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Related Reports:

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What HUD Will and Won’t Say About Manufactured Housing Programs in 2020 HUD Budget

HUD Secretary Ben Carson on Opportunity Zones, Revitalization, DROPS 2020 Announcement, Plus Manufactured Home Stock Updates

Is POTUS Trump Racist? “Here Today, Here to Stay” – HUD Secretary Ben Carson Sounds Off

HUD Secretary Ben Carson and Senator Thom Tillis Discuss Affordable Housing and Manufactured Homes, Video

“A New Era of Cooperation and Coordination,” is Promised by HUD Secretary Carson, Saying “I Hear You”

Greener, Stylish Manufactured Homes – Hidden Facts in the Washington Post Manufactured Housing Narrative

 

2020 Federal Budget Request For Hud Manufactured Housing Program Needs Further Reform

 

Manufactured Home Production Decline Persists As 2019 Begins

HUD Whitewash on DOE Rule Costs, More Washington Manufactured Housing Updates

 

 

 

 

 

 

Rocking Manufactured Housing Shows, Events, and Marketing Promotions

March 12th, 2019 No comments
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Casey Mack.

In an email to MHProNews, came the following on 3.10.2019.

 

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Casey Mack.

Tony, Soheyla and their team are always my first call for getting the word out about Legacy Housing’s manufactured home shows.  They are excellent at promoting to our targeted industry audience and it shows every time in our post-show attendee analysis.  Thanks team MHPRONEWS.com! You rock!”

So said Casey Mack and he’s in charge of Legacy Housing Corporation’s Marketing, Web, and Dealer Programs.  Legacy provides manufactured homes and tiny houses to street retailers and manufactured home land-lease communities, a.k.a. ‘mobile home parks.’

 

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An example of a recent event promoted on MHProNews for Legacy Housing, where MHProNews was reported as the most effective outside marketing resource, per Casey Mack.

 

Key facts behind why Mack and others have found our marketing, events, and other programs to be effective are found at the report linked below. Click the text/image box to access that linked information.

 

In Manufactured Home Marketing, Size and Results Matter!

 

 

Years of Measurable Results

A dramatic example and widely known example of performance by what Mack called the MHProNews Team is the Louisville Manufactured Housing Show, which was cancelled in 2010, after it had trended down for years prior to that point.

The only change made by the Louisville Show management in their comeback promotional effort that began with their 2011 Show was MHProNews.  Here’s what two of the state executives who where involved with the Louisville Show’s parent organization at that time had to say about our team’s work.

 

BobThiemanLinkedInTimWilliamsOHMHAManufacturedHousingAssociationLouisvilleDailyBusinessNewsMHProNews

 

More recently, when the Louisville show promotion was assumed by MHVillage, the 2019 Show was physically smaller in the scope of displayed homes and exhibitor booths, per show sources. A once growing trajectory for the historic event – while under years of MHProNews promotion and educational management – is now measurably sliding once again, per facts provided by show management and their own promoters. Rephrased, the event made a come back while MHProNews promoted, but in 2019 is falling after MHVillage’s promotion. See the stark contrast in the trends?

Speaking of trends, we’ve been spot on regarding various trends in our predictions and alerts. While delivering warnings or ‘bad news’ isn’t always fun, it is useful and necessary to intelligent business and association leaders. By contrast, the amen echo chamber in much of the rest of MH trade media can’t or won’t tackle the tough topics we do. Of course, that means we get more readers who read more here.

 

The Right Kind of Controversy Is Good

While some avoid controversy, savvy business leaders – decision makers – recognize the value of authentic news, reports, and analysis.  The rest are details and commentary, as the examples that follow further below reflect.  It’s arguably foolish to say everything is rainbows and sunshine when it is raining.  We call it as it is, and others are welcome to engage.

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

Who are You Going to Call for Manufactured Home Industry Marketing? B2B?  B2C?

There are years of measurable results confirmed via third party video, written, letters of recommendation from clients, and other endorsements. While some clients want their results kept confidential, which we respect, others have shared their statements publicly. LinkedIn has literally hundreds of kudos messages of various kinds, from professionals from all segments of the factor-built housing industry. Some 99 percent of those recommendations and endorsements were given without being requested.  It is entirely possible that this is the most endorsed professional media and business development service provider on LinkedIn.

Just see for yourself what others have said at this link here.

One of those was from Andrew Peters who reported that their business doubled after working with MHProNews.  Here’s how Peters’ said it.

 

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Peters now does consulting for a GSE.

 

For marketing Business to Business (B2B) or Business to Consumer (B2C), outside agencies simply can’t have the same level of insights, much less success, as the MHProNews | MHLivingNews | MHMarketingSalesManagement team possess. From inside the industry, others don’t have our audience size.  So the results we provide are common sense.

Much bigger audience, more engagement, more results.

Search the drop-down menu, linked here —> for examples of services provided. We don’t do everything sales and marketing related.  But what we do, is proven to work when put to work.  See the related report, below the byline and notices for more examples.

 

AllenColeSVPOxfordBankTrustManufacturedHousingProgramEndorsementDailyBusinessNewsMHProNews

Allen Cole witnessed first hand a dramatical reversal in marketing results achieved by the MHProNews marketing team. 

 

So, while no one can nor should claim to know everything, our team’s breadth of proven experience means we can routinely pick up on the nuances of your operation faster than others are able to do.  Because we already have proven B2B and B2C platform’s what MHProNews and MHLivingNews, we have an edge that others simply lack.

 

Transparency

Sources in the know that have used our service and others have told MHProNews that when they tracked results from other manufactured housing industry trade media sources, in some cases those others provided little or any measurable results.  By contrast, marketing with MHProNews routinely worked.

IfMHProNewsIswritingAboutItIWantToKnowAboutItQuote

Off the record statement from non-MHARR, MHI Member executive.

There is arguably no more transparent B2B platform in manufactured housing than MHProNews. We’ve provided hard data for years, and measurable results.

So why are our results better?  Bigger, broader, deeper audience engagement.  

How is that level of engagement explained?  Arguably no one else in manufactured housing media takes on the tougher topics with the same verve, fact-checks, evidence, follow-the-money trail, plus linked backup resources, than MHProNews provides. We also seek input from across the spectrum of views, which gives us appeal across the various industry segments.

 

HowardWalkerJDELSViceChairmanPhotoManufacturedHouisngInstituteMHIExecuitiveCommitteeBoardMemberDailyBUisnessNewsMHProNews

The words of the late Howard Walker, ELS Vice Chairman, shared for publication with MHProNews.

 

So, you aren’t getting bland or hyperventilating opinions here. Rather, you’ll find actionable intelligence, and the news tips from sources that yield information that industry professionals crave.

All of that means that B2B marketers get the largest and most engaged manufactured home industry professional audience right here on MHProNews. From the largest firms to the smallest, and those in between, across the range of industry segments, count on MHProNews to have the biggest and best reach.

 

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Note, Barry Cole’s prior anniversary kudos message raises an important point. Most publications in the MH space failed or closed years ago. Some have since tried to make the cut, inspired by MHProNews’ success. Some noteworthy efforts have also since been suspended. One just went from a monthly to a quarterly. MHProNews has stood the test of time, and the slings and arrows of the industry’s outrageous fortunes.

 

Also consider this fact. Because we publish several items every business day, plus offer new weekend content too, there are good reasons for our audience to keep coming back for more.

When it comes to growing your business, we provide that information.

 

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Our Sponsors Don’t Have to Agree

Our sponsors don’t have to agree with our editorial perspectives, any more than talk radio stations agree with all of the content that their own programing provides.

But de facto, those who support us with their ads are supporting the reports and analysis.  Each report is part of our sincere efforts to spotlight the roadblocks and paths to sustainable, robust industry growth.

So when it comes to B2B marketing, or other business development service needs, who are you and your firm going to call?

For those looking to see their location(s) grow, and want to see industry growth in general, there is no more proven resource than MHProNews.com. As even this brief survey of past and current results demonstrates, we have been the proven #1 way to grow bottom line results.  We provide good ROI. When you advertise here, you are seen.

Want a campaign?  We can help you design one.

For examples of the thoughtful analysis and research done here on MHProNews,  see the related reports, below the byline, business development service links, free email headline news signup.

As our understanding of industry dynamics has evolved, so has our news, analysis, and commentary.  But one thing has remained the same.  Our focus is to address the internal and external factors that keep manufactured housing from achieving its potential.  The rest are the details, analysis, and commentary found in every report. “We Provide, You Decide” © on the #1 MHIndustry News, Tips, and Views Pros Can Use.”  ©. ## (News, analysis, commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Related Reports:

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Manufactured Housing’s Top 10, March 2019

Killer Alabama Tornadoes Didn’t Discriminate – Tragic Yet Powerful Storms vs. Manufactured Housing, Conventional & Commercial Construction Insights

Controversy Erupts! Tunica Manufactured Home Show ‘Educational Seminar’-Legally Questioned “Lease Option” “Chattel Lending” ‘Taught’ by Spencer Roane, Promoted By George F. Allen, SECO

HUD, Census Bureau Releases Mainstream January 2019 Housing Starts Data, How Does Manufactured Housing Compare?

Apt Warning for Manufactured Housing Professionals, MH Customers, by Award Winning Journalist Sharyl Attkisson, TEDx

 

Drilling Down on State Manufactured Housing Shipment Data, Shocking Revelations, Warning Signs

Anti-Monopolistic or “Antitrust” Action Heating Up in Washington, D.C., What It Could Foreshadow for MHVille

“What Are We, Chopped Liver?” MHI Member December 2018 Reactions

MHVillage Confirms Data, and Michigan Operational Slide Revealed

Study – Top Reasons People Can’t Buy a House? Plus, Manufactured Housing Stock Updates

Examining Derek Thompson’s Atlantic Report on ‘Mobile Home’ Retail Market as Fastest Dying Business In America

 

While Manufactured Housing Overall Rises, Some Slip Sliding Away

 

Sheila Dey, Western Manufactured Housing Communities Assoc, Tells Capitol – Manufactured Homes Could Ease Housing Crisis, Report and Analysis

 

MHI’s Growth Agenda? Rick Robinson, JD, SVP Manufactured Housing Institute, Preemption Evidence, Writ of Mandamus, and Addressing HUD Code Manufactured Home Shipment Woes

 

 

 

 

 

 

 

 

 

 

President Donald Trump Talks About Factory Built Housing Legend to Scouts

March 6th, 2019 Comments off

 

PresidentDonaldJTrumpTalksAboutFactoryBuiltHousingLegendWilliamBillLevittLevittownToScoutsDailyBusinessNewsMHProNews

There are several kinds of people when it comes to President Donald J. Trump, or any other human being for that matter. Some will only look at the name, and what they think is bad about the man, for whatever reasons. Yet anyone who looks into a mirror closely enough will find flaws. Humanity cries out for the ancient Biblical principle of separating “wheat from chaff” – of separating that which is good from a person or organization – from that which is harmful or problematic.

 

Similarly, some will blindly accept anything about someone they believe in, be Bernie Sanders, Barack Obama, Hillary Clinton, Donald Trump, Ronald Reagan, some star or business legend, sports or news personality, or whomever.  

Grounded reality suggests something more pragmatic between such extremes. No American president or politician has yet achieved sainthood. That doesn’t mean there haven’t been great leaders, as well as problematic ones. Intelligent people ought to be discerning. POTUS Trump critic and liberal CNN commentator Van Jones told the conservative crowd at the recent CPAC conference that the 45th president deserves credit for his work on prison reform.

Wheat and chaff. Separate the good from whatever is not.

With that tee up, let’s turn to this headline topic about President Donald J. Trump, who with Energy Secretary Rick Perry – the former Governor of Texas standing by him in the video below – spoke about a legend in the factory-built housing industry. 

 

Why this Video, Why Now? 

First, as with many issues that are possible pluses, this topic by the 45th president is one that could benefit manufactured, modular, and other prefabricated housing producers.

Yet once you hear the legend’s name, if you search the Manufactured Housing Institute (MHI) website today, it’s missing.  Not found. By contrast, it’s worth noting that you can find this legendary factory builder’s name previously here on the MHProNews website. 

Second, the president is taking about inspirational qualities to these Scouts such as “winning” and “momentum.” Aren’t those potentially positive qualities every business or organization should seek?

Furthermore, with new HUD Code manufactured home shipments year over year (YoY) in decline now for several months, where are the victories or momentum in manufactured housing today? 

As the latest  – down again – new manufactured home shipment data sinks in, one should consider all that is right, and all that is wrong, with manufactured housing.

It’s time for ‘inspirational dissatisfaction.

Gripping isn’t the same as problem solving. Rather, dissatisfaction should ideally inspire the search for solutions. 

The purpose of MHProNews has in spotlighting any given p issue is in part accountability. But also so that professionals, advocates, investors, and others of good will can examine the facts, evidence, and make more informed choices as a result.

So nagging problems beg to be examined, and then once understood, challenges beg for a solution.

The genius Albert Einstein once commented that it he had an hour to solve a problem, he would spend 55 minutes examining the issue, then, Einstein would spend the last few minutes proposing the solutions.

Part of the premise of free enterprise is that a need can be turned into an opportunity.

Dissatisfaction should inspire the desire for solutions. That requires information, inspiration.

The publisher of MHProNews tells our twelve year old son, “goal and solution orientation, always.” Steven Covey, author of the 7 Habits of Highly Successful People said, “Seek first to understand, then to be understood.”

To be understood, factory-built housing pros must grasp the various reasons why manufactured and modular homes are misunderstood.

Got a problem? Look for solutions. President Trump – it must be recalled – was a successful businessman before becoming a candidate for the Oval Office. Mr. Trump was a builder. What this video posted below reminds factory-built housing pros – among other useful things – is to never quit a good cause, especially if it involves something that you love or care deeply about. 

If you don’t have momentum, figure out how to get it. We all need mojo to become successful. We need mojo to sustain success too.

The final possible practical use for this video is simple. It is in YouTube! That means your website’s webmaster could post this video on your site too. Why not highlight President Trump’s positive, inspirational talk to Scouts about a factory built housing industry legend?

Perhaps no prior president has a better understanding of factory-building than Donald J. Trump. In this video, Mr. Trump asked that legendary factory builder, “Why did this happen to you?” 

Given that our industry was almost 400 percent more productive in 1998, isn’t that a timely question for our industry to ponder?

Perhaps no U.S. vice president has more understanding – and better knows the terminology and lingo of manufactured housing – than VP Mike Pence. MHProNews sources from the production state of Indiana tell us that VP Pence understands our industry.

 

Why not take his information about a historic innovator and be inspired? Enjoy the video, and then share it with your circle of influence.  Then, check out the related reports that reminder readers that this president – and the first lady Melania Trump – may be the only president while in office to visit a manufactured home community. Mr. Trump may be the only man, before becoming president, to be personally involved in the launch of another now-successful factory-builder.

That’s this morning’s “Innovation – Information – Inspiration for Industry Professionals,” © where “We Provide, You Decide.” © (News, analysis, commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

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“I knew right from the beginning.” When President Trump, First Lady Melania, VP Pence Toured Manufactured Home Community

 

 

HUD’s Operation Breakthrough, Promoting Factory, Industrialized Building – Mobile Home Era to Modern Manufactured Homes.

President Trump Spotlights Factory Home Builder in Speech, Proven Promotion, Support of Industry Advancement

 

 

 

 

 

 

Sheila Dey, Western Manufactured Housing Communities Assoc, Tells Capitol – Manufactured Homes Could Ease Housing Crisis, Report and Analysis

March 5th, 2019 Comments off

 

 

SheilaDeyPhotoWesternManufacturedHousingCommunitiesAssocLogoTellsCapitolManufacturedHomesCouldEaseHousingCrisisReportAnalysis

Sheila Dey, JD, is the Executive Director and General Counsel of the Western Manufactured Housing Communities Association, per their website. Dey is well known in many parts of the industry and leads one of the purportedly stronger and better-funded trade groups in manufactured housing.

 

To dot the i’s and t’s on the point of the clout of WMHCA, according to Charity Navigator for the most recent year available: Sacramento, CA based WESTERN MANUFACTURED HOUSING COMMUNITIES ASSOCIATION

 

Asset Amount $5,486,094
Income Amount $3,922,174
Form 990 Revenue Amount $3,861,632

 

Dey has sounded off via MHProNews previously and was referenced on the Daily Business News on MHProNews recently via a link-back to one of her commentaries.

California has one of the tightest, perhaps the worst, affordable housing needs in the nation.  The percentage of home ownership in California is lower than the nation at large, per data cited by former Governor Jerry Brown (D) in 2018.

The report was entitled, “California’s Housing Future: Challenges And Opportunities,” and was published on February 14, 2018. Here below from page 15 are key facts that the California report revealed, quoting the document linked here and also from Dey’s letter, that follows.

 

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To see the full report, click here or the graphic above.

 

Current [CA] Housing Characteristics

Housing Supply by Type and Tenure Housing type describes the type of dwelling a person resides in (single family, multifamily or other), while tenure describes whether a unit is renter- or owner-occupied.

Of the 13.85 million homes in California, 12.72 million are occupied homes and the remainder are currently vacant.xii A recent McKinsey Global Institute report found that California ranks 49th in the nation for housing units per capita with only 358 homes per 1,000 people.xiii

Of the total occupied homes, 6.91 million (54 percent) are owner-occupied and 5.81 million (46 percent) are renter-occupied.xiv

The majority of California households reside in single-family homes (65 percent), while 31 percent reside in multifamily homes. The remainder reside in other housing types, such as mobile or manufactured homes (see Figure 1.10).

 

CaliforniaHousingFutureManufacturedHomesMobileHomesDailyBusinessNEwsMHProenws

To see the full report, click here or the graphic above.

 

Alternative Housing Models That Contribute to Meeting Housing Demand Beyond traditional market-rate and deed-restricted homes, there are alternative housing models and emerging trends that can contribute to addressing home supply and affordability in California, including: manufactured housing, community land trusts, micro-units, tiny homes, single resident occupancy (SRO) dwellings, co-housing, multigenerational housing, and accessory dwelling units (also referred to as second units, in-law units, or granny flats).

 

— end of Page 15, California’s Housing Future: Challenges And Opportunities

 

With that backdrop, the Capitol Weekly published the following opinion column by Dey.  It is largely on point, and makes shares some interesting insights, and will be followed by some additional analysis and commentary. The photo shown was the featured image from her column, the Capitol Weekly logo was added to acknowledge them as the source of the column.

 

CapitolWeeklyManufacturedHomesSheilaDeyPHotoHeadlineLogo

 

It’s no secret that California is a very expensive place to live. California homes are being sold at two-and-half times the national average and rents are twice as much.

Perhaps, there is no greater example that the dream of home ownership is dead than a taxpayer-financed housing project in San Jose.

When the median home value in California is $600,860, living in a manufactured home is far more affordable, even with rent.

Several weeks ago, the San Jose City Council rezoned property to house residents in modified shipping containers, priced at a whopping $600,000 per unit.

Before considering unconventional forms of housing like shipping containers, our state’s political leaders should consider the benefits and affordability of manufactured homes. Manufactured home owners enjoy the same lifestyle as traditional stick-built homes, but for hundreds of thousands of dollars less.

According to the California Manufactured Housing Institute, the installation of a brand new two to three bedroom (1,700 sq. ft.) manufactured home costs approximately $142,000, and used homes are even less. According to Homes Direct, a new one-bedroom home that is three times larger than a shipping container sells for approximately $53,000.

When the median home value in California is $600,860, living in a manufactured home is far more affordable, even with rent.

If a manufactured home is located in a mobile home park, rents (like HOA fees) are assessed on the land and in most cases are reasonable, especially when they fund essential park services, such as maintenance, roads, sewer, water, landscaping and recreational amenities. The economic benefits and financial security are even greater when park owners and residents voluntarily agree to sign long-term lease agreements, which is common.

In 2018, Gov. Jerry Brown’s Department of Housing and Community Development developed a report entitled “California’s Housing Future; Challenges and Opportunities,” following a statewide listening tour soliciting public input on how to solve California’s housing crisis.

Among its recommendations was expanding financing options and reducing barriers for alternative housing models with lower production costs, such as manufactured housing. Unfortunately, the state Legislature has not acted on this recommendation, nor have cities and counties.

So, when the production of manufactured homes is experiencing a new high in the U.S since 2008, newly elected Gov. Gavin Newsom and local government must recognize the need and demonstrate the will to expand and build new manufactured housing communities, the last remaining bastions of quality, unsubsidized housing that is still affordable.

Until then, living in shipping containers may become more common, undermining the California Dream.

Ed’s Note: Sheila Dey is executive director of the Western Manufactured Housing Communities Association.

— end of Sheila Dey’s Op-Ed, found at this link here. —

 

About 21 hours ago, MHProNews asked Dey to respond to the following, with respect to her column.

There are those who say that “…you [Dey] are more secure than many of your colleagues who work for other state/regional MH associations.

That said, why is there no mention of “Enhanced Preemption” in your column today?  JD Harper, in days gone by, was one of those execs besides MHARR that used to talk about its importance. 

It can be off the record, unless you say otherwise. We’ll likely cover this either way, Thanks.”

There was no reply as of this posting to those questions.

 

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Imagine having a powerful, legal tool, and not using it? That’s a dim analogy to MHI and other industry trade groups that fail to push enhanced preemption. Its a sound argument.  MHProNews’ publisher has used it successfully.  If a non-association can make it work, why not a trade group?

Another fair question might have been, what about arguing for Affirmatively Furthering Fair Housing (AFFH) as a legal path for using more manufactured homes?  To learn more about that, see the linked text-image box report, below.

Affirmatively Furthering Fair Housing, a Novel Yet Proven Solution to the Affordable Housing Crisis That Will Create Opportunities, Based Upon Existing Laws

Should Dey, or another association peer, like to address the question of why “enhanced preemption” is encouraged by Mark Weiss, JD, President and CEO of the Manufactured Housing Institute, (MHI), was previously promoted by JD Harper at the Arkansas Manufactured Housing Association (AMHA), or others, but not by the industry’s association’s at large?

Since enhanced preemption is a law on the books favoring manufactured housing in zoning and placement issues, why is it rarely mentioned outside of an industry meeting room, save by MHARR, MHLivingNews, or MHProNews?  An affordable housing crisis rages.  California alone could keep numerous HUD Code builders busy, if only “enhanced preemption” was being touted loudly, proudly, and soundly.

 

 

Dramatic Reversal, City Passes Urgency Ordinance Effectively Banning Manufactured Homes, Front & Back Stories

 

Nothing will change until new approaches – coupled with proven approaches, as the report linked above reflects – are put to work. More examples and related are further below.

That’s this afternoon’s installment of manufactured housing professional focused “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

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2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

California Housing Crisis: Manufactured Homes Could Be Part of the Solution

As Affordable Housing Crisis Rages, New HUD Code Manufactured Housing Shipments Fall, Some States Drop 35-40 Percent

 

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

Rent Control & MH – Politicians “Are Carpet-Bombing Our State With Regulations That Will Deliberately Destabilize The Housing Market And Leave It Obliterated”

Rumble over Anti-MH Law-State Association, Manufactured Housing Institute (MHI), Clayton Homes, and MHARR

Local Star Chambers Wage War on Affordable Housing

Anti-MH Bigotry, Prejudice, and Possibly Illegal Action on Display in Manufactured Housing’s Birthplace?

Mobile Home Burns, Woman Dies, Details At Ten – Back Story of Mobile Home Fires, Regulatory Facts

 

 

 

 

 

 

 

 

 

 

 

 

 

Manufactured Housing’s Top 10, March 2019

March 3rd, 2019 Comments off

 

ManufacturedHousingsTop10March2019DailyBusinessNewsMHProNews

Exploring the following top ten should be a periodic habit for every professional.  It should be part of every business review from firms small- to-large in manufactured housing.

 

These top ten items should be discussed internally, until a new habit is formed by those in management, as well as by those who own, advocate for, and/or invest in manufactured housing,  The top ten should also be a priority for those who aspire to leadership.  How else can one grow without really grasping the following top ten challenges, and following the logical next steps they imply?

In no particular order of importance, here are the bullets of the top ten items of concern in manufactured housing.

 

  • Zoning, placement and local restrictions.  To see examples of how this already has been overcome in specific cases, and thus can be – overcome in others, see two of the reports, linked further below.

 

  • Financing – wholesale and retail.

 

  • Capital, beyond the financing above, access to capital is necessary for business growth.

 

 

  • Recruiting of needed talent, be it trade-work, office, sales, management, production, service, installers, transporters, etc.

 

  • Training, Education, and Motivation.  If a location(s) and/or the industry is/are underperforming, part of that must be due to Human Resources type needs. Thousands of manufactured home industry owners and employees alike are thirsting for good information and motivation. Education is a routine attraction for professionals to attend industry events. Education/information, reality checks like this article, and motivation are top attractions to MHProNews, which leads the industry by a country mile in trade media, because the thirst for knowledge that can pave the way to more sales is so great.

 

  • Attracting more and better qualified customers who are considering other types of housing, and successfully engaging with them. Millions rent who could be buying a manufactured home. Millions more are downsizing or upsizing housing every year too. Furthermore, when over 5.6 million housing units were sold in 2018, almost all for sums well above the costs of our industry, during an affordable housing crisis, why were less than 97,000 new HUD Code manufactured homes sold in 2018?

 

  • Breaking out of ruts and problematic patterns of behavior. Asking honest questions. Seeking objective answers.  Many in the industry either accept the status quo, or don’t stop and think about how much better business could be. That means that many don’t consider what is needed to achieve more profitable growth. Think management by objective (MBO), change management, inspirational dissatisfaction, and more.

 

  • Customer satisfaction and referrals. Customer satisfaction doesn’t depend on a perfect product. Rather it depends upon a marketing and sales process that prepares a customer for reality, helps them to appreciate that reality, and then makes them happy with reality. With some 8.8 million mobile and manufactured homes in America, if only one out of ten of those helped sell another new manufactured home every year, then the industry would be selling 880,000 new manufactured home shipments a year, not under 100,000 new homes shipped that actually occurred in 2018.  Keep in mind, that the National Association of Realtors ™ (NAR) chief economist, Lawrence Yun, PhD. said in 2018 that the nation needs some 8.3 million more housing units.  To do that, said Yun, builders have to get really busy.  Only factory builders can hope to achieve the needed growth, is what Jeff Bezos’ Amazon’s Alexa Fund decided last year when they invested millions into a prefab housing startup.

 

  • Everything else.

 

Both for publishing and for business development services, the parent company of MHLivingNews and MHProNews – dba’s of LifeStyle Factory Homes, LLC – have a primary focus of dealing with evidence, facts, and realty. Using demonstrated methods with the proper insights and resources yield better and more profitable outcomes.

When it comes to items like those above, for example, education, consider what others have said.  The first person to speak on this video is someone who heard a talk that was motivating to them, even years later.  The entire video is laced with what others have said about our pro-growth work.  You will see people you know. None were compensated in any way, in fact, many paid us and thanked us for helping improve their operation. If you’ve seen these 2 videos before, look at them again through new eyes, and with the top ten items above in mind.

 

 

Savvy pros know that wishful thinking can’t be relied upon.  Pragmatic, proven methods can be trusted.  Lessons learned can be applied to achieve more profitable growth.

As an educational plug, see the video below to discover how even a modest-sized family operation could grow rapidly and profitably, by learning and applying the right principles.  They were already successful, but became more successful after working with MHProNews’ L. A. ‘Tony’ Kovach on a consulting, training, and marketing project.

The company in the video made an investment in their own business, and it paid for itself through more profits. In this example below, the firm had over 400 percent growth, for an already successful company. Other examples exist from other sectors of the industry.  Would you like to learn more about that? Check out the video.

 

 

Then ask yourself, would you like to have similar growth too?  If so, click here or call L. A. “Tony” Kovach’s office at 863-213-4090. Our methods are proprietary, and our clients commit to keeping them proprietary. That said, you can get a very good sense of what takes place from the unscripted interview video, above.  Note there was no payment or other consideration made for Fath doing this video, he says why he did the endorsement near the end of the discussion.

The true story of Rollohome should not be overlooked or forgotten. They went from a start up to 60,000 new homes sold in 2 years.  Manufactured housing is just scratching the surface of its potential today.

Rollohome, Creating 60,000 Factory-Built Homes in 2 Years

 

If Rollohome could do it, why not many others today?

Readers like you and from firms of all sizes have made us the runaway number one – #1 – trade media in our industry’s history.  Thank you. We are also the most praised and endorsed industry trade media ever, with third-party citations from NAR, CFPB, an item read into the Congressional Record, plus periodically named by others in the mainstream news media, and more.

 

HowardWalkerJDELSViceChairmanPhotoManufacturedHouisngInstituteMHIExecuitiveCommitteeBoardMemberDailyBUisnessNewsMHProNews

The words of the late Howard Walker, ELS Vice Chairman, shared for publication with MHProNews.

 

Please see the Friday evening report below for just how “read hotMHProNews is. Our thanks to readers, supporters and sponsors for making that possible and true.

Notice to Manufactured Housing Institute (MHI) members. Some have asked why MHI news isn’t often published here?  Fair question.

For those who don’t know, or need a reminder, keep in mind that it was MHI who asked some years ago not to have all of their reports published here, as was previously done. MHProNews published all MHI reports for years, we were also paid, until they said, please stop doing so going forward. Note, that they also stopped giving  the Journal of Manufactured and Modular Housing a monthly article before they asked MHProNews to stop, and yet Jim Visser at the Journal rarely editorialized.

So, for whatever reasons, we at MHProNews were not alone. It was all MHI’s idea, it’s documented, and it was not our notion.  By contrast, MHARR continues to sponsor MHProNews. Interesting factoids, aren’t they?

 

CaseyMackLegacyHousingManufacturedTinyHomesKudosMHProNews

One more note, our editorial stances are our own.  Sponsors may or may not agree with our editorial topics or perspectives.  That freedom gives us the ability to cover a breadth of topics no one else in the industry even comes close to matching.

 

MHARR-ani

 

There are many reports, news, and commentaries this past week that delve on these issues.

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

There are clearly issues to be navigated.  We believe in pragmatic reality,  not mere rah-rah. That’s what the Top Ten should tell you. But above and below you will see reasons why some are exceeding expectations. The industry is just scratching the surface, which means that tremendous growth is possible for those willing to work smarter than others.

 

2018DataShareofHousingMarketManufacturedHousingInfographicDailyBusinessNewsMHProNews612

 

With no further adieu, please check out the “read hot” reports week that was from 2.25.2019 to 3.3.2019.  Keep in mind we don’t turn each hot-linked headline into one of those hot-linked text image boxes.  Each news item, report, post, and analysis are there to live out the mantra for our tag line, Manufactured Housing “Industry News, Tips, and Views Pros Can Use © as we explore “News through the lens of manufactured homes, and factory-built housing.” ©.

 

What’s New from MHARR

HUDWhitewashDOERuleCostsMoreWashingtonManufacturedHousingUpdatesManufacturedHousingAssociationRegulatoryReformMHARRlogoDailyBusinessNewsMHProNews

 

 

What’s New on the Daily Business News on MHProNews

 

11DailyBusinessNewsMHProNewsLogos

 

Saturday 3.2.2019


Rent Control & MH – Politicians “Are Carpet-Bombing Our State With Regulations That Will Deliberately Destabilize The Housing Market And Leave It Obliterated”

Rent Control & MH – Politicians “Are Carpet-Bombing Our State With Regulations That Will Deliberately Destabilize The Housing Market And Leave It Obliterated”

 

Friday 3.1.2019

 

  In Manufactured Home Marketing, Size and Results Matter!

In Manufactured Home Marketing, Size and Results Matter!

  WH Economic Advisers Chair Kevin Hasset on U.S. Economy, 2018 totals, 2019 Forecast, plus Manufactured Housing Market Updates

 

  Housing Policy, and Pragmatism – Bridging the Gap – Conservatives AND Liberals, or Conservatives VS. Liberals?

 

Housing Policy, and Pragmatism – Bridging the Gap – Conservatives AND Liberals, or Conservatives VS. Liberals?

  New Inductees Into State’s Manufactured Housing Industry Hall of Fame Announced

New Inductees Into State’s Manufactured Housing Industry Hall of Fame Announced

 

Thursday, 2.28.2019

 

  “Whose Got a Problem?” Coach Lou Holtz Wisdom = “If Enough People Care”

“Whose Got a Problem?” Coach Lou Holtz Wisdom = “If Enough People Care”

  Millennials Driving Home Ownership Rates Back Up, Plus Manufactured Housing Market Updates

Millennials Driving Home Ownership Rates Back Up, Plus Manufactured Housing Market Updates

  “Billion Dollar Empire Made From Mobile Homes,” What Washington Post’s Peter Whoriskey Didn’t Report

 

“Billion Dollar Empire Made From Mobile Homes,” What Washington Post’s Peter Whoriskey Didn’t Report

  Independent Businesses, Affordable Manufactured Housing, Open Markets, & Robust MH Sales Growth

 

Independent Businesses, Affordable Manufactured Housing, Open Markets, & Robust MH Sales Growth

 

Wednesday 2.27.2019

 

  Trillion Dollar Housing Plan, American Action Forum (AAF) Research on Green New Deal, Costs Graphic, Video

Trillion Dollar Housing Plan, American Action Forum (AAF) Research on Green New Deal, Costs Graphic, Video

  Sparks Fly! Rep Jim Jordan’s Broadside of Convicted Perjurer, Michael Cohen, Plus MH Market Updates

Sparks Fly! Rep Jim Jordan’s Broadside of Convicted Perjurer, Michael Cohen, Plus MH Market Updates

  Manufactured Home Industry Professionals Feedback, Manufactured Housing Institute and Zoning Related Issues – Part 1

Manufactured Home Industry Professionals Feedback, Manufactured Housing Institute and Zoning Related Issues – Part 1

  Housing Economists Projections from NAHB, CoreLogic, Nationwide, and MHVille

Housing Economists Projections from NAHB, CoreLogic, Nationwide, and MHVille

 

Tuesday 2.26.2019

 

  Fed Chair Powell Challenges Theory Behind Sanders, AOC, Progressive Green New Deal Plans, plus MH Market Updates

Fed Chair Powell Challenges Theory Behind Sanders, AOC, Progressive Green New Deal Plans, plus MH Market Updates

  Dramatic Reversal, City Passes Urgency Ordinance Effectively Banning Manufactured Homes, Front & Back Stories

Dramatic Reversal, City Passes Urgency Ordinance Effectively Banning Manufactured Homes, Front & Back Stories

  Berkshire Chairman Warren Buffett Announces Support for 2020 Hopeful, Behind the Curtain

Berkshire Chairman Warren Buffett Announces Support for 2020 Hopeful, Behind the Curtain

  Top Global Brands – Animated Infographic from 2000 to 2018 – Most Companies are American, Plus Berkshire Hathaway Ties

 

 

Monday 2.25.2019

 

  Lina Khan, AntiTrust Legal Queen, Set to Join Democratic Staff, FAANG & BM, Beware – Plus MH Market Updates

Lina Khan, AntiTrust Legal Queen, Set to Join Democratic Staff, FAANG & BM, Beware – Plus MH Market Updates

  2018 Berkshire Hathaway Annual Report, Clayton Homes, Shaw Data Revealed, Facts Others Lack

2018 Berkshire Hathaway Annual Report, Clayton Homes, Shaw Data Revealed, Facts Others Lack

  Top Independent Manufactured Home Retailer Outsells Clayton Homes, Doesn’t Sell CMH Products, Per Mainstream News

Top Independent Manufactured Home Retailer Outsells Clayton Homes, Doesn’t Sell CMH Products, Per Mainstream News

  12 Reasons to Oppose a New Manufactured Home Post Production Association

12 Reasons to Oppose a New Manufactured Home Post Production Association

 

Sunday 2.24.2019

 

  6 Things Missing From Warren Buffett’s Annual Letter

12 Reasons to Oppose a New Manufactured Home Post Production Association

 

There are reasons why manufactured housing is selling less than in years gone by.  Legacy Housing, along with others, believe there is room for serious growth.  Their graphic below is a reminder of what once was, because it should be a measuring rod for what could be again.  Or more.

 

ManufacturedHousingVsTotalCompletedHomesLegacyHousingS1FilingIPODailyBusinessNewsMHProNews

Legacy clearly believes in the future of the business, because they are raising capital to expand their retail base.

 

So under-performance is opportunity in disguise.  

ProblemSolvingZigZiglarFirstStepRecognizetheProblemExistsNextIsProblemOurResponsiblityProblemSolvingVeryImportantDailyBusinessNewsMHProNews
WhenWrittenInChineseCrisisComposedTwoCharactersOneDangerOtherOpportunityJohnFKennedyQuoteMHProNews

LATonyKovachHenryFordQuotesPrettyPicturesAchieveGoalsDailyBusinessNewsProNews

 

Some Have Tried to Copy, But Have Missed the Mark

We’re not knocking any competitor or other firm when we say – as but one example – that story telling videos are largely done the wrong way in manufactured housing. The proof is in the bottom line results.  Clayton, for example, spends millions on marketing.  Clayton sponsored Duck Dynasty, which for a time was the hottest show on TV.  why didn’t they sell 500,000 homes a year, instead of less than 50,000?

By contrast, we’ve taken specific locations, and by doing a combination of items like those discussed in the Tom Fath interview above, have had compelling videos that are authentic interviews. A native American and his wife are in the video below.  They were paid nothing, yet gave an insightful story that is persuasive because it is an interview that was unscripted and authentic.

 

 

Or we’ve done interviews with professionals, that can be good for the public (B2C) or useful with professionals (B2B).  An example is below.

 

 

Serious growth is never an accident. Understanding the top ten, and learning proven ways to turn problems into profits is something every growth focused professional should want for their operation. That’s this Sunday morning installment of the week in review for manufactured housing professional focused “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

MHI CEO Dick Jennison’s Pledge – 500,000 New Manufactured Home Shipments

Positive, Uplifting Third-Party Reports Favor Modern Manufactured Housing, So What’s Going Wrong?

 

Radically Aspirational, Black History, Affordable Housing, Social Justice, and Manufactured Homes

Grasping True Value of the Green New Deal for America, Affordable Housing Professionals and Advocates

Conquest Capitalism – Thoughts of Chairman Warren Buffett – Billionaires Campaign to Control Trillion Dollar Affordable Housing Market

Warren Buffett’s Moat, Understanding Manufactured Housing Requires Grasping Strategic Economic Moats

Manufactured Housing Institute’s Three Stooges? SECO ‘Leaders’ George F. Allen, Spencer Roane, Tom Lackey and ‘Rent to Own’ Scams?

“The Illusion of Motion Versus Real-World Challenges”

 

 

 

 

 

 

 

 

Will Canadian City’s Tax Plan Inspire U.S. or More Canadians to Follow With Affordable Housing Battle Tool?

February 22nd, 2019 Comments off

 

WillCanadianCitysTaxPlanInspireUSMoreCanadiansFollowWithAffordableHousingBattleTool-DailyBusinessNewsManufacturedHousingIndustryMHProNews

After hearing from more than 15,000 people and consulting with many experts, the City saw both support and need for a tax on empty homes in Vancouver. A 2016 City of Vancouver survey found that more than 90% of Vancouver residents surveyed agreed that empty homes were a problem; a separate poll by Angus Reid in 2015 found that 80% of Metro Vancouver residents were in support of a vacancy tax.” So said the the City of Vancouver created the Empty Homes Tax (EHT), also known as the Vacancy Tax report.

 

The report touts that “The EHT, the first of its kind in North America, is intended to help relieve pressure on Vancouver’s rental housing market.”

The Vancouver Sun produced this video, which outlines the concepts behind the issue, plus related data being collected.

 

 

Is This a Good Idea?

There will no doubt be voices both for and against this plan.  MHProNews merely notes at this point in time that this ‘solution’ avoids the question of supply.  Offering more affordable housing – including manufactured homes – ought to be an obvious part of the solution to the growing demand.

The full report from the City of Vancouver is linked here as a download.

LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding

Collage by MHProNews.

 

See the related reports, further below. That’s this morning’s “News through the lens of Manufactured Homes, and Factory-Built Housing” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

Manufactured Housing Institute February 2019 Monthly Economic Report, with 2018 Revelations

Democratic and Republican Policy Dilemmas, Affordable Housing, Economic Growth, and Manufactured Homes

 

Economics 101 – Supply, Demand, and Record Number of Job Openings in U.S. and Affordable Factory-Built Housing

HUD Code Manufactured Home Production Decline Persists – Time For Action Not Excuses

 

“The Illusion of Motion Versus Real-World Challenges”

Independent National Manufactured Housing Post-Production Association Takes Major Step

 

 

 

 

 

 

 

 

“If Everyone is Going Left, Look Right” – ELS Chairman Sam Zell’s Mantra, Manufactured Homes, and Contemporary Controversies

February 17th, 2019 Comments off

 

IfEveryoneIsGoingLeftLookRightELSChairmanSamZellMantraManufacturedHomesContemporaryControversiesDailyBusinessNewsMHProNEws

Billionaire Warren Buffett speaks about “value investing,” plus only investing in concepts that can be easily understood, and make sense.  Buffett believes in well managed firms.  Those concepts from the 3rd richest man on earth are proven to work just fine.  Others methods he deploys are arguably less savory.

 

Billionaire Sam Zell and Buffett differ on numerous items in their public political stances. But Zell and Buffett both agree that manufactured homes make good sense.  As Zell has said about investing, “If everyone is going left, look right.”

Zell’s Equity LifeStyle Properties (ELS) continues to do deals in manufactured homes and communities. Ditto Buffett, Sun Communities, Legacy Housing, and numerous others. Their reasons are similar to this extent.  Each firm believes in the long-term opportunities in affordable housing.  Nothing is more proven in that sector than manufactured homes.

That said, much of the public and investment world just doesn’t realize that, not yet anyway.  Thus the ongoing value of Zell’s mantra.

 

Suits and Opportunities

It is commonplace for sizable operations to have one or more attorneys – ‘suits’ – on staff or on retainer.  With affordable housing in high demand, why haven’t more industry pros recognized Zell’s lesson of being contrarian and “looking right” – doing something different than others are doing – as an obvious part of the solution for accelerating sustainable growth for MHVille?

There are independent operations in manufactured housing that tell MHProNews that most of the business that they do is with 21st Mortgage Corp. That’s not a surprise, given the fact that Berkshire Hathaway owned 21st and Vanderbilt Mortgage are the top two lenders in the industry.  But what that factoid suggests ought to be a wakeup call to the industry’s other lenders and all of the industry’s musing professionals.  It’s this. Conventional housing routinely gets better credit score buyers than manufactured housing attracts.  Why is that?  Perhaps more to the point, why is it that some manufactured home pros can attract better quality credit or cash buyers, while others don’t?

Every week, on MHProNews there are any number of reports that shine a light on the opportunities and obstacles that face the HUD Code segment of the factory-built home industry. But perhaps the greatest obstacles are arguably from within, and it was MHI member Frank Rolfe of RV Horizons who said that on more than one on-the-record statement.

 

Investors Asking the Right Questions

We get periodic contacts from a range of investors who often ask the right questions.  Some, after seeing the modern HUD Code manufactured home product first-hand are blown away by the value proposition. Which again begs the question, why isn’t our industry doing far better than it is?  That’s a question that outsiders looking in – pondering investing – are asking us on a regular basis.

It is also a question that every operation already in manufactured housing should look in the mirror and ask itself.

Certainly, there are those who’ve flocked after smaller to mid-sized manufactured home communities (MHCs), with the ‘big boys’ often going after larger communities or portfolios whenever possible. That’s fine, it works. But that’s a fairly limited box, especially when compared to the growing multifamily housing sector.

A community executive, seeing our recent report on Michigan – linked further below – speculated that some of the slowdown there was due to the higher cost of installations kicking in there.  Our publisher and industry consultant L. A. ‘Tony’ Kovach replied, but isn’t the spread between conventional housing and manufactured homes – even with a costlier installation – still huge?  The community executive replied in the affirmative, and acknowledged the point Tony made.

So the question stands, given the affordable housing crisis, what gives? Why are total sales nationally or in the various states so relatively modest?

Ask the Manufactured Housing Association for Regulatory Reform (MHARR) that question.  Why isn’t the industry doing better than it is, given the quality and value of today’s HUD Code homes?  MHARR – the Washington, D.C. based trade group – has answered that quite specifically.  They point to the obvious failures of the Manufactured Housing Institute (MHI) in their post-production advocacy.  They also note the game by MHI that MHARR has colorfully dubbed the “Illusion of Motion.

Ask independents privately if they trust Clayton Homes (e.g.: CMH) or 21st Mortgage, and they may point you to Heath Jenkin’s experience, what happened to hundreds of retailers, or other experiences like those in recent reports, further below.

The fact that MHProNews has routinely asked Arlington, VA based MHI or their Omaha-Knoxville masters to explain or clarify those cases, and they have not yet done so is puzzling isn’t it?  Or that not even an attorney working for them has opted to explain such real-world examples – doesn’t that silence speak volumes?

But these vexing internal industry issues are potentially opportunities in disguise too. Every crisis is also an opportunity, once properly understood – but only if someone is committed to doing all that is necessary to navigate the challenges and thus get to the promised land.

Zell could have thrown his arms up over frustrations experienced in MHVille long ago.  He hasn’t, he keeps investing.  Why?  Because, he said in a statement, that Equity LifeStyle Properties (ELS) has long-term confidence in the industry.

Which brings us back to Zell’s mantra. Thanks again to to all who’ve made this the runaway most-read trade media in all of manufactured housing.  Yes, we do things differently. But is that part of the reason that has made and kept us #1?  

With no further adieu, let’s dive into the real-world scenarios – in the positive as well as the problematic reports – from the week that was: 2-10-2019 to 2-17-2019.  Because each report, properly understood, is part of the puzzling promise of manufactured homes as the solution for the affordable housing crisis that is hiding in plain sight.

 

New Featured Articles and Reports for February on MHProNews

February 2019

 

What’s New on MHLivingNews

 

Democrats, Republicans Agree – “Manufactured Homes Can Play a Vital Role in Easing” the Affordable Housing Shortage

 

What’s New from MHARR

ManufacturedHousingAssocRegulatoryReformLogoMHARRlogo

 

MHARR-ani

 

What’s New on the Masthead

TheMastheadCommentaryLATonyKovachMHProNews

Grasping True Value of the Green New Deal for America, Affordable Housing Professionals and Advocates

 

What’s New on the Daily Business News on MHProNews

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Saturday 2.16.2019

  “Appalled” said David McCarthy – HUD Cites “Substandard Conditions,” But How Many Multi-Million Opportunities for Investors and Manufactured Housing Pro?

“Appalled” said David McCarthy – HUD Cites “Substandard Conditions,” But How Many Multi-Million Opportunities for Investors and Manufactured Housing Pro?

 

Friday 2.15.2019

  Manufactured Home Marketing Resource, Richest and Poorest Counties in each of the 50 United States of America

Manufactured Home Marketing Resource, Richest and Poorest Counties in each of the 50 United States of America

  America’s $22 Trillion Debt, Markets Soar, Plus Manufactured Housing Stock Updates

America’s $22 Trillion Debt, Markets Soar, Plus Manufactured Housing Stock Updates

 

  Legacy Housing Announces New Bulk Leasing Program for Manufactured Home Communities and Mobile Home Parks

Legacy Housing Announces New Bulk Leasing Program for Manufactured Home Communities and Mobile Home Parks

 

  Warren Buffett “Oracle of Omaha” HBO Documentary Berkshire Hathaway #Advexon Video

Warren Buffett “Oracle of Omaha” HBO Documentary Berkshire Hathaway #Advexon Video

 

Thursday 2.14.2019

 

  Managing Mueller Russia Probe Outcome? NBC, Other Mainstream Media Reports Soften, Investor Impacts? Plus, MH Market Updates

  21st Mortgage Suit’s CFPB Denial, Exclusive Document on Berkshire Hathaway Manufactured Housing Brands Investigation

21st Mortgage Suit’s CFPB Denial, Exclusive Document on Berkshire Hathaway Manufactured Housing Brands Investigation

  Cavco Industries Woes Mount, Official, Unofficial Insights, Broader Manufactured Home Industry Impacts?

Cavco Industries Woes Mount, Official, Unofficial Insights, Broader Manufactured Home Industry Impacts?

  Economics 101 – Supply, Demand, and Record Number of Job Openings in U.S. and Affordable Factory-Built Housing

Economics 101 – Supply, Demand, and Record Number of Job Openings in U.S. and Affordable Factory-Built Housing

 

Wednesday 2.13.2019

 

  U.S. Department of Energy Proposed Rulemaking Could Impact Manufactured Housing

U.S. Department of Energy Proposed Rulemaking Could Impact Manufactured Housing

  MHVille Exclusive – Democrats Senators Sign Anti-Competitive Practices Letter to DoJ, Plus MH Market Updates

MHVille Exclusive – Democrats Senators Sign Anti-Competitive Practices Letter to DoJ, Plus MH Market Updates

  Trust in News, Washington Post vs Investors Business Daily Poll Results, MHVille Impacts

Trust in News, Washington Post vs Investors Business Daily Poll Results, MHVille Impacts

  Thorns and Roses In Manufactured Home Community Controversy

Thorns and Roses In Manufactured Home Community Controversy

 

Tuesday 2.12.2019

 

  New Law Benefits Manufactured Home Community Owners, Residents

New Law Benefits Manufactured Home Community Owners, Residents

  Legacy Housing Announces Corporate Role Changes, Plus Manufactured Housing Market Updates

Legacy Housing Announces Corporate Role Changes, Plus Manufactured Housing Market Updates

  State-Level Data Provided for Total Manufactured Home Shipments in 5 Key States for 2018

State-Level Data Provided for Total Manufactured Home Shipments in 5 Key States for 2018

  Aging in Place Harms Millennial Home Buyers, Says New Video and Report – MHVille Opportunity or Obstacle?

Aging in Place Harms Millennial Home Buyers, Says New Video and Report – MHVille Opportunity or Obstacle?

 

Monday 2.11.2019

  News Tip, Document – Is Clayton Homes Engaged in False Down Payments? Deceptive Trade Practices?

News Tip, Document – Is Clayton Homes Engaged in False Down Payments? Deceptive Trade Practices?

  Sun Communities Insider Trading, Ratings Updates, Plus Manufactured Home Industry Stock, REITs, Closing Results

Sun Communities Insider Trading, Ratings Updates, Plus Manufactured Home Industry Stock, REITs, Closing Results

  Boom! Varied Reports Best Economic Optimism in 16 Years, Millions ‘Better Off’ Under President Trump’s Administration

Boom! Varied Reports Best Economic Optimism in 16 Years, Millions ‘Better Off’ Under President Trump’s Administration

 

  HUD’s $2+ Billion Grants, Manufactured Housing Institute, Manufactured Housing Association for Regulatory Reform, & MH Opportunities Galore

HUD’s $2+ Billion Grants, Manufactured Housing Institute, Manufactured Housing Association for Regulatory Reform, & MH Opportunities Galore

 

Sunday 2.10.2019

 

  MH Black Eye, or Opportunity in Disguise? Vexing Saga of Millie Francis’ Faith Based Art, Bradenton Tropical Palms ROC, Vanguard Management, Knox and Levine

MH Black Eye, or Opportunity in Disguise? Vexing Saga of Millie Francis’ Faith Based Art, Bradenton Tropical Palms ROC, Vanguard Management, Knox and Levine

 

That’s this Sunday morning recap of “News through the lens of manufactured homes, and factory-built housing” © where We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

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Conquest Capitalism – Thoughts of Chairman Warren Buffett – Billionaires Campaign to Control Trillion Dollar Affordable Housing Market

Warren Buffett’s Moat, Understanding Manufactured Housing Requires Grasping Strategic Economic Moats

 

HUD Code Manufactured Home Production Decline Persists – Time For Action Not Excuses

“The Illusion of Motion Versus Real-World Challenges”

 

 

 

 

 

 

Economics 101 – Supply, Demand, and Record Number of Job Openings in U.S. and Affordable Factory-Built Housing

February 14th, 2019 Comments off

Economics101SupplyDemandRecordNumberJobOpeningsUSAffordableFactoryBuiltHomes

There are those in media who attempt to hide or mask their agenda.  That tens of millions of Americans apparently believe that many in media have an agenda is underscored by what is purportedly the most accurate polling unit’s new research, linked here.

 

Editorially, the MHProNews opposes or supports an organization, concept, or candidate not based upon personality, but rather for the practical implications of their policies.  Race, gender, religion, or other similar factors don’t enter into that equation. Policies matter, and complimenting policies, are the track record of the person, party, or organization that advances a policy stance.

If that’s politically incorrect, so be it.

One can debate the style of President of the United States (POTUS) Donald J. Trump.  One might support or oppose specific tweets or comments. But when objective performance is evaluated, a fair minded individual should respect the 45th president’s track record.  The president has bucked several long-time GOP political stances, as well as several positions held by Democrats.  Why?  You could argue that it is because of Economics 101. For those looking for a better understanding, the video below may help illustrate.

 

 

Some examples of POTUS’ policies and how they reflect Economics 101 are these points.  Once the president pushes for tighter immigration policies, for example, that means that if all else remains equal, then the supply of labor will be subject to more demand as time moves on. That will boost wages, which are now rising at the fastest pace in roughly 2 decades. Or consider tariffs, which are unpopular with some groups.  Nevertheless, those tariffs create more demand for American products, that too can be good for U.S. investments, and factors into the law of supply and demand.  Change the regulatory and tax policies, which the president’s leadership has promoted, and you begin to create a dynamic that results in favorable economic growth.

 

 

One of the measures of the health of the economy is found in the latest data points, provided by the White House press office, found further below.  A booming economy, more capital, easier and common sense regulations are formulas for more growth in demand for affordable housing.  That includes modern manufactured homes.

 

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For newcomers to the website not familiar with modern manufactured homes, learn more by clicking the image above or the link here. The infographic below demonstrates that the most proven form of affordable housing is modern HUD Code manufactured homes.

 

InfographicMobileManufacturedHomeManufacturedHousingIndustryFactsDataResearchMobileManufacturedHomeLivingNews

 

Select headlines from the Trump Administration’s communications team are below, which will be followed by some related manufactured housing commentary.

 

ResoluteReadsWhiteHouseSealManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

Job Openings Hit Record High of 7.3 Million in December

“The number of job openings hit a record high of 7.3 million in December, the Bureau of Labor Statistics reported Tuesday in a sign of the labor market’s strength,” Joseph Lawler reports in the Washington Examiner.

“The construction industry recorded 382,000 new posts, far more than ever before . . . In the past three months, the economy has added an average of 241,000 net new jobs a month, more than twice as much as needed to keep up with population growth and keep unemployment trending down.”

Click here to read more.

 

“USA Today ran a surprising story on Tuesday headlined ‘Can the middle-class revival under Trump last?’ It’s surprising — shocking really — because it might just be the first time a major news outlet has admitted that there has been a middle-class revival under Trump,” the Investor’s Business Daily editorial board writes. “It’s a safe bet that had a Democrat been in the White House over the past two years things would be different.”

 

 

“U.S. manufacturing is once again in the news. New data shows America’s factories adding 261,000 jobs from January 2018 to January 2019. In the State of the Union, President Trump emphasized the urgency of confronting predatory trade from countries like China,” Michael Stumo writes in The Hill. “There’s no doubt that America’s manufacturers are currently rebounding. The tariffs that President Trump imposed a year ago on steel, aluminum, solar panels and washing machines have already created more than 11,000 new jobs.”

 

 

“The Donald Trump White House is more than capable of doing conventional things well. Last week’s State of the Union saw a complex policy process synthesized into a well-delivered prime-time address that captured the president’s unique policy agenda and won high praise,” Raj Shah writes in USA Today. “But if conventional management styles alone could make or break a presidency, historians would be praising Jimmy Carter and vilifying Ronald Reagan.”

 

— End of White House release. —

 

MHProNews’ management editorially supported President Trump in 2016.  We supported the lion share of the candidates that the president campaigned for in 2018, for policy reasons.

We are non-partisan in the sense that we belong to no political party, we are independents.  We also recognize that Democrats and Republicans could – on paper, at least – may find common ground on issues such as antitrust action and infrastructure, to name but two points.

This writer very specifically promoted candidate Trump during the 2016 campaign, in a letter that was on the Trump campaigns website for several months.  See the screen capture, below.

 

12ReasonsEducatedIranianAmericanWomanSupportsDonaldTrumpPostedMastheadBlogMHProNews954x846

While the Manufactured Housing Institute (MHI) paid for two pro-Clinton speakers in the closing days before the 2016 election, the Kovach family supported Donald J. Trump’s candidacy as the best for the industry, small business and hundreds of millions of Americans. One of those stories ended up on the president’s campaign website, and hundreds of conservative and pro-Trump websites.

 

In short, we are transparent and strive to be clear.  Our agenda is to advance this nation, it’s people, and our industry. For reasons of policy, we see more prudence from Democrats like Howard Schultz, who is lambasting the so-called Green New Deal backed by Democrats.

As an immigrant to the U.S., this writer’s perspective is one of support for the vast majority of the practical policies that President Trump has advanced.  MHProNews editorially believes that the practical results are manifest.

Are there many things still yet to do?  Yes.  But based upon the dynamics of Washington, D.C., the president deserves an A for what has already been accomplished.

More related details are found linked below the byline, business development opportunities, and notices. manufactured home “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

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SOTU 2019

Economic Opportunities Loom, Infrastructure and Opportunity Zones

 

Sidney Powell, JD, Former Federal Prosecutor on “Licensed to Lie”

Can Close Reading of Facts Bring Left & Right Together for MHVille, Nation?

 

Positive, Uplifting Third-Party Reports Favor Modern Manufactured Housing, So What’s Going Wrong?

 

 

 

 

 

 

State of the Industry 2019 – Reality vs. Potential for Manufactured, Modular, and PreFab Homes? New Infographic

February 9th, 2019 Comments off

 

StateoftheIndustry2019RealtyVsPotentialForManufacturedModularandpRefabHomesNewInfographicDailybusinessNewsmHProNews

When the Daily Business News on MHProNews produced the earlier abbreviated version of the infographic further below, the final new home production data were only an estimate. Now those totals for 2018 are in.

 

So, now based upon the adjusted ‘final’ 2018 information – for accuracy’s sake – we’ve revised the data.  Thus we are now able to elaborate on the best infographic of its kind today in MHVille.  As you will see, there are several new elements.

 

State of the Industry – Reality vs. Potential for new Manufactured Home Shipments?

Let’s be clear. The quotes connected to Plant PreFab – which reportedly received millions from the Amazon brand, Alexa Fund – are their reported views. A case could be made that their estimate for the market potential is too low.

Note too that the modular building associations have advised MHProNews that for a variety of reasons, they don’t have accurate data. What data is known, per those trade groups and the Manufactured Housing Institute (MHI), is significantly lower than the production of HUD Code manufactured homes.  So when you look at the totals for HUD Code production, imagine something well under half that for modular single-family building, per their estimates.

With that backdrop, let’s consider again the statement by Richard ‘Dick’ Jennison, President and CEO of MHI. He asserted on stage, in a video-recorded statement he made in front of dozens of industry professionals that manufactured housing could achieve 500,000 new homes shipped. Note that editorially, MHProNews agrees that it is possible, and that even ½ million new manufactured homes a year is likely too low.

The Manufactured Housing Association for Regulatory Reform (MHARR) believes that 5oo,000 or more is achievable too. However, MHARR’s President and CEO, Mark Weiss has repeatedly called into question the effectiveness of MHI in the post-production realm. The quality and value of manufactured homes has been widely praised in several researchers and media reports in 2018 alone.

So why are sales levels so low?

Weiss said it is the “Illusion of Motion.”

For years, MHARR has argued that the evidence reflects that MHI appears to be busy.  Meetings, updates, calls to action, and more – but what does MHI actually accomplish? Rephrased, by intent or failure – MHI is arguably not doing the job in the post production side. A pair of state community associations essentially came to a similar conclusion in 2017. They announced the formation of a new community focused post-production trade group in 2018. The National Association of Manufactured Housing Community Owners (NAMHCO) was thus born.

 

LanceIndermanMobileHomeMilitiaClaytonHomesCommentDailyBusienssNewsMHProNews6

 

Contrarian Resistance

MHProNews and MHLivingNews were both founded in part based upon the premise that manufactured housing is underperforming. Our publisher is also a business development expert and consultant in manufactured housing. Having worked on several high-volume marketing and sales projects, L.A. ‘Tony’ Kovach was confident that with the correct blend of advocacy, education, and promotion sales could rise sharply.

After several years as an MHI member, and having questioned the effectiveness of their leadership at PEP – Protecting, Educating, and Promotion of HUD Code manufactured homes – MHI ejected Kovach and his operations from their membership, under their purported claim that they had ‘no membership category for news.’  That’s another story for another time about the Arlington, VA based trade group that ironically – and hypocritically? – repeatedly has claimed to represent ‘All aspects of factory-built housing.’

 

How Big is the Industry’s Potential?

In the United States, 33% of housing units are occupied by rent-paying tenants,” said iPropertyManagement on September 6, 2018.  Their number is likely low, as the Census Bureau and Pew Research both point to near record levels of renters in 2016, some 36.6 percent of the population.

When more than 1 in 3 rent, and millions want to upsize or downsize, how do you describe a possible target market that large? The U.S. population stood at 328,285,992 as of January 12, 2019, said Wikipedia.

Statista says “The average American household consisted of 2.53 people in 2018.” That translates into 129,757,309.091 households.  The National Association of Realtors has previously reported that some 85 percent of renters want to be home owners someday. If so, that means that among renters alone, there are 110,293,712 possible home buying singles, couples, families, and households.

Given the staggering potential opportunities, why are the total numbers for manufactured homes and other forms of factory-building so low? If Amazon’s Alexa Fund partners believes the total potential is some $330 billion a year, and manufactured homes are still shy of $8 billion a year, what accounts for that huge gap?

MHARR, Kovach, NAMHCO, and others question the failed leadership of MHI and their puppet masters. How about you?

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MHProNews looks at the facts, considers the sources, and follows the evidence. 

 

Is MHI working to keep production low, so that a few firms consolidate more of the industry at a discount?

 

Facts are stubborn things.” – President Ronald Reagan.

There are those who have pointed the finger (no, not that finger…) at the Berkshire Hathaway brands, and have accused them of market manipulation.

 

“Mobile Home Militia,” Retail/Production Sources, Sound Alarm Against Clayton Homes, CMH, New “Anti-Competitive Practices” Allegation

 

Just recently, several reports of that have come into MHProNews as tips, the ones above and below are just two of them.

 

CFPB and 21st, Second Shoe Drops? Flooring w/21st Mortgage Corp? Insider Tips

 

To this, MHI and their amen corner reply with razzle dazzle head-fakes, photo opportunities, and use a self-contradictory surrogate to accuse our publisher of conspiracy theories.  But a rival of Clayton’s posted the following in public on Facebook, at about the same timeframe as our reports above were published.

 

LanceIndermanMobileHomeMilitiaClaytonHomesCommentDailyBusienssNewsMHProNews6

 

Inderman went onto post the above  about the “Mobile Home Militia” (MHM) concerns about what Clayton allegedly did to their largest independent retailer.

 

LanceIndermanItisEasierToFoolPeopleThanConvincethemThatTheyHavebeenFooledMarkTwain6

To learn about documented evidence of purported market manipulation, and see a video of Kevin Clayton talking about their “Moat” strategy for market domination, click here.

 

Inderman’s comments – and those of “MHM” – received dozens of likes.  Articles like those we’ve linked from this column will receive several thousand readers each during the course of a their first month online, and hundreds to a thousand or more additional readers in each subsequent month for some time.

 

Underperformance vs Potential

The industry is underperforming. It is also arguably manipulated.  No one article can cover all the details, thus others are linked that provide additional insights.

That there are a growing number of those who voice concerns that the manufactured home market has been manipulated – and at best, poorly represented by MHI – is not just the view of just this publication.  As the examples posted reflect, there are a wide range of industry voices that flock here who see it similarly.  Why do they read here?  Why is this the #1 trade media site in MHVille?  Because who else but MHProNews and MHARR dares to publisher these concerns among the industry’s trade journalists?

 

NothingIsChangedUntilItisChallenged-768x318

MHProNews’ parent operation demonstrated to MHI over the course of years options for lending, and ways to improve image at a low cost. For years, even though our parent operation as an MHI member showed the way to grow business, MHI leaders ignored those options. Why? Could it be that slow growth allowed more consolidation and at a cheaper price? ,

 

There are several movements afoot in manufactured housing.  They are aimed in various ways at breaking free of what we have dubbed the Omaha-Knoxville-Arlington axis and their allies.

MHVillage’s MHInsider on Clayton Homes, Manufactured Housing Industry Fact Check – Why Correct Data Matters

 

Want to identify those allies of the MH axis?  If they are kissing the donkey’s behind in their writing or speech, that gives you a pretty good clue. If you want to achieve your potential, will you float with the dead and dying fish, or fight the currents?

The opportunities are amazing, but they arguably won’t be achieved by taking the advice of those who have arguably rigged the system.

 

LATonyKovachHenryFordQuotes

AllTruthPassesThrough3stagesFirstRidiculed2ndViolentlyOpposed3rdAcceptedAsSelfEvidentManufacturedHousingIndustryDailyBuinessNewsMHProNews

That’s this Saturday’s manufactured home “Industry News, Tips, and Views Pros Can Use” © where  “We Provide, You Decide.”  © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

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MHI CEO Dick Jennison’s Pledge – 500,000 New Manufactured Home Shipments

Manufactured Housing Institute’s Three Stooges? SECO ‘Leaders’ George F. Allen, Spencer Roane, Tom Lackey and ‘Rent to Own’ Scams?

 

“Check Your Facts,” “Follow the Money” – Journalist Sharyl Attkisson, Fake News, MHVille Takeaways

Reputation Defense – Clayton Customer’s Video Slams “Fake Studs” vs. Clayton Homes’ Image Video -Comparisons

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“The Illusion of Motion Versus Real-World Challenges”

 

 

 

 

 

 

 

 

Is POTUS Trump Racist? “Here Today, Here to Stay” – HUD Secretary Ben Carson Sounds Off

February 8th, 2019 Comments off

IsPotusTrumpRacistHUDSecretaryBenCarsonManufacturedHousingIndustryDailyBusinessNEwsMHProNEws 

We have so many Americans who think that the American dream is not for them, but it is for them. And I think the president wants them to know that for sure.  But he is never going to convince them of that by telling them that.  But by showing them, eventually they will open their eyes and they will not be able to deny what they are seeing.”

–        HUD Secretary Ben Carson, M.D.

 

In under 4 minutes, this Fox Business video covers quite a bit of interesting ground.

The speaker is one that is familiar to manufactured housing professionals.  The Secretary of Housing and Urban Development (HUD), Ben Carson (M.D.), leads the federal agency that has primary responsibility for the regulation of our industry.

The video raises some important questions. Among them is the American Dream.

 

 

Carson Flashback…

Secretary Carson addressed a thousand or more manufactured home professionals last year in person, and thanked the industry for doing its part to support the American Dream.

 

 

But the Fox Business video interview also addressed the question that is bandied about quite often.  Is the 45th president, as many accuse him of being, a racist?

Carson said he hasn’t “seen any evidence of it [racism] whatsoever.”

Secretary Carson reminisced about an appearance decades ago by then businessman Donald J. Trump on the Oprah Winfrey Show. What isn’t mentioned is that for decades, blacks like Winfrey had no such concerns – or made no such allegations of racism against Mr. Trump.

It took a political campaign to spark those charges.

Why did the president run? Why does he do it?  Carson answer is simple. “He [POTUS Trump] does it because he loves our country and he wants it to be successful,” Carson said.  The president’s philosophy – per Carson – is that “the rising tide raises all boats.”

It detracts from their argument that capitalism is horrible. That we are a horrible country. That we treat minorities the wrong way, we are racist,” the HUD Secretary said.  With wry, dry wit he said, “I guess that’s why there are caravans of minorities trying to get in here.”

When millions see photos or videos of African Americans such as Kanye West or Tiger Woods with President Trump, surely many realize, and some wonder – would they be hanging out with him if they thought he was racist? Don’t they know him better than those who only watch on TV or read about him?

One of the oldest tricks is that of the often repeated lie.  Tell a fable often enough, and it seems more believable.

Carson spoke about opportunity zones too.  The good thing about them is that investors aren’t just here today, and then gone tomorrow.  “Here today, here to stay” – with opportunities that lift the boats of people who may have had little hope for good, honest work in the absence of specific community investments.

That’s this morning’s look at “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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