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“’Trailer Trash’? Watch Who You’re Insulting When You Throw Around Those Words” – Buffalo News

June 15th, 2018 No comments
TrailerTrashWatchWhoYoureInsultingWhenYouThrowAroundThoseWordsBuffaloNewsManufacturedHOusingIndustryDailyBuisnessNewsMHProNews

Leisure Acres, known today as “The Woodlands,” the community which inspired the resident letter, shown below.”

SuperPages says that the community that was once known as Leisure Acres has since been renamed the Woodlands. “The Woodlands in LockportNY — 6237 S. Transit Road” used “…to be called Leisure Acres

Today, the online reviews give the property 3.1 stars out of 5. But current community and satellite pictures still routinely look good.  20 years ago, many of their residents thought of the manufactured home community as a premier property. How do we know that claim? 

Today is June 15, 1976 – the anniversary of the first manufactured homes (MH) – so its an apt topic. We also know that media, researchers, and the public at large often use the ‘T-word” incorrectly to describe manufactured homes.

Almost twenty years ago, a resident of Leisure Acres let the world know how much she resented having their fine community called “a trailer park,” or their homes as being known as “trailer houses.”

We’ll look below at that manufactured home resident’s entire letter, by Helene Lee, that was published in places as diverse as New York State and Chicago.

Rightfully so, Lee made a number of useful points.

As MHLivingNews and MHProNews has touted for years, the terminology matters.  Steve Duke is one of several industry professionals who believes the same.

TerminologyMattersBecausetheTerminologyDescribestheConstructionStandardsHomeBuiltToSteveDukeLMHAaMHLivingNewsMHProNewsBiggerPocketsSunshineHomesRedBayAL

The first home in the graphic above is an older mobile home, the second above is a modern manufactured home. ”The terminology matters because the terminology determines the construction standards a home was built to.” – Steve Duke, LMHA.

While he may routinely violate his own publicly stated principle, Frank Rolfe has said that we should be simply calling our factory-built manufactured home (MH) industry’s homes, as just “homes.”  That’s not new, as Stacy Epperson with NextStepUSA has said similarly to MHProNews some years ago. 

LifeStyle Factory Homes, LLC – the parent company to MHLivingNews and MHProNews – see’s this differently.  We take a more nuanced view.

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As the industry’s top publishers, as MH consultants, and as business development service providers, we believe that the proper terminology should be strictly adhered to, for each era of the evolution from trailer, to mobile home, to manufactured housing.

But why?

Simple.

Because there are hundreds of millions in the U.S. alone who use the terms “trailer,” “mobile home,” and “manufactured home” interchangeably, for better or for worse.  A serious and sustained effort to clear that up has to be made.  The issues weren’t created over night, and it won’t be cured overnight.

TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

Make a habit of using the correct terminology. Learn more at the link below.

The Ultimate Manufactured Home Industry Fact$, Data, and Insights – Bullets plus at-a-Glance Infographic

As noted, media and the public use the terminology interchangeably.  That’s a problem for the modern factory-built home industry, because a trailer house IS NOT a mobile home, and a mobile home IS NOT a manufactured home.  That’s why we developed the graphics, and numerous other articles above or below that compliment that point.

It’s all about accurate education, that allows the industry to define itself.  The alternative is that others have and will define today’s manufactured homes in ways that harm our proper understanding and image.

That’s also why we’ve also done videos that walk viewers through the facts.  Once such interview and article is with multiple award-winning industry veteran, Dick Moore.

 

Manufactured Home Owners Often Care Deeply

The first challenge is to understand just what people who live in manufactured homes, or pre-HUD Code mobile homes, think.  Let’s admit that some don’t care what their house is called.

But many do. Frankly, all manufactured home owners should care. Why? Because the nomenclature in marketing can be tied to the resale value of the home.

Helene R. Lee and her husband were living in a community once known as Leisure Acres, in Lockport, NY.  The article appeared in the Buffalo, NY newspaper, and later was republished in the Chicago Tribune. We’re republishing it in its entirety, further below.

To set the stage, this was written during the Paula Jones/President Bill Clinton sexual affair and related scandals era in 1997.

As part of the ‘defense’ of then President Clinton, his campaign adviser and Longtime loyalist James Carville famously said of JonesDrag a hundred-dollar bill through a trailer park, you never know what you’ll find,”” per the Daily Beast and other sources.

Should Clinton and Carville bear some responsibility for how this terminology exploded in useage since that line was uttered?

“Drag a hundred-dollar bill through a trailer park, you never know what you’ll find,” James Carville, Clinton Strategist

Particularly, those who are the industry’s long-desired target market – those who can “stroke the check, or have great credit, and can buy a new manufactured home with ease – care about what their home is called.

We’ve featured several stories, which will be linked as resources at the end of this article, that make that point from the manufactured home owner’s perspective.  We’ll link up reports about the surveys reflecting high levels of manufactured home owner’s satisfaction.

Plus, our classic report about the 40th anniversary since the first manufactured homes were built.

Note, with letters to the editor or Op-Eds, headlines are often supplied by the publisher.

The headline shown below is the version from the Chicago Tribune. But the first version we’ve found of this classic letter was in the Buffalo News, under the headline shown at the top of this Daily Business News Flashback-Friday post.

The photos and Google images were not part of her original, but have been added to illustrate author Helene R. Lee’s point.

TheWoodlandsLockportNYFormerlyCalledLeisureAcresNotTrailerParkNotTrailerTrashManufacturedHousingIndustryDailyBusinessNewsMHProNews

Entrance to The Woodlands, Lockport, NY – once known as Leisure Acres – the community where the author of the article below, Helene R. Lee, lived.  The headline below is the one used in the Chicago Tribune, April 2, 1997.

— Note, often letters to the editor or Op-Eds, headlines are supplied by the publisher. —

Watch Who You’re Calling ‘Trailer Trash’

By Helene R. Lee

 Remember the character in the movie “Network” who yelled; “I’m mad as hell and I won’t take it anymore”? That’s exactly how I feel whenever I hear or read two words–“trailer trash.” The supposition seems to be that people who live in trailer parks are trash and/or that their homes ae trash; that they are mentally challenged; unclean and have little conception of world events.

The words or inference keep popping up in novels, in articles, in movies, on TV, in a description of a Barbie doll.We’ve heard them repeatedly in references to Paula Jones, President Clinton’s nemesis in a sexual harassment case. A Newsweek writer, speaking on television, referred to Jones’s reputation as “just some sleazy woman with big hair coming out of the trailer parks.” And James Carville, Clinton’s former adviser, made the comment: “Drag a hundred dollars through a trailer park and there’s no telling what you’ll find.”

LeisureAcresTheWoodlandsLockportNYMapGoogleSatDailyBusinessNewsMHProNews

Google satellite images.

I have to stop at these quotes because I am getting angrier and angrier.

The park where my husband and I live has more than 1,000 homes. The park is well maintained, likewise the homes, with perhaps one or two exceptions. Not a bad ratio, since unkempt homes can be found in any neighborhood.

RedFallColorManufacturedHomeTheWoodlandsFormerlyLesiureAcresLockportNYManufacturedHousingIndustryDailyBusinessNewsMHPronews

The Woodlands, Lockport, NY. Previously called, Leisure Acres.

The diversity of the residents is apparent, especially on a warm summer evening. There are young couples just starting out, couples with children, retired couples, widows, widowers and singles. There is neighborliness, too. After our last bad snowstorm, we soon saw our young neighbor shoveling out not only his car, but an elderly neighbor’s as well.

2018-06-15_1306TheWoodlandsLockportNYManufacturedHousingIndustryDailyBusinessNewsMHProNews

Websites often cherry pick photos, but the 3D satellite view provides a pretty objective idea of what Helene R. Lee’s community, The Woodlands looks like today.

There are yearly contests at Christmastime for the best decorated home–also for any homeowner who demonstrates special improvements. There are parties for the children at holiday time. In the summer there are organized softball games and other pastimes, all taken care of by parents and the park management.

I would like to point out that communities like ours are no longer called trailer parks. They are “manufactured-home communities.” There is no way one of these homes can be hitched up to a car or small truck and pulled away. Once the home is set up, there it stays. Only extraordinary and costly ways are utilized to pull one out.

BoulevardEntryManufacturedHomeTheWoodlandsFormerlyLesiureAcresLockportNYManufacturedHousingIndustryDailyBusinessNewsMHPronews

Contemporary photo of The Woodlands, author Helene Lee’s community.

The homes come in varying sizes and are very affordable compared to site-built homes. Not everyone can afford a $100,000-plus house, after all. In our area (western New York), a new manufactured home can cost $40,000 to $50,000 while a good used one can be bought in the $20,000 to $30,000 range, depending on size.

Because of the reasonable costs, these homes make good starters for young couples who hope to move up later to larger, conventional houses. They are suitable for retired people on fixed incomes, families with lower-wage jobs or those who just don’t want the hassle of maintaining a large home.

My own experience with so-called trailer parks extends to California where I visited a friend a few years ago. Her park was beautifully laid out and landscaped, as were other parks we toured. The pride of the residents was obvious in the immaculate homes and well-maintained lots.

InteriorFireplaceLivingRoomManufacturedHomeTheWoodlandsFormerlyLesiureAcresLockportNYManufacturedHousingIndustryDailyBusinessNewsMHPronews

Interior photo, fire place, living area, in the community that letter-to-the-editor author Helene Lee was describing.

At this point I admit I am not wearing blinders. No doubt there are trailer parks that are rundown.

InteriorKitchenManufacturedHomeTheWoodlandsFormerlyLesiureAcresLockportNYManufacturedHousingIndustryDailyBusinessNewsMHPronews

Interior photo, kitchen, in the community that Helene Lee was describing.

Unfortunately the film industry and television insist on perpetuating the stereotyping of trailer parks–manufactured-home communities. In their version every park is rundown, inhabited by borderline illiterates and drunks prone to violence.

The film industry and TV executives along with James Carville, the Newsweek writer and a host of other writers owe an apology to all the residents of manufactured-home communities. We’re sick and tired of the stereotyping. ##

ExteriorManufacturedHomeLandscapedRampTheWoodlandsFormerlyLesiureAcresLockportNYManufacturedHousingIndustryDailyBusinessNewsMHPronews

Leisure Acres, known today as “The Woodlands,” the community which inspired resident Helene Lee to write the letter above.

HELENE R. LEE and her husband are retired and have lived for nine years in Leisure Acres, a manufactured-home community in Lockport, NY.  The property is known in 2018 as The Woodlands.

—- End of extended quote. —- 

“Home Sweet Home” – Assistant Mayor Wants to End Housing Choice Stigma

Similar views from other manufactured home owners, are linked above and below.

Taking on the Trash Talk! Are People Defined by their Housing Choice? Video, Photos

We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party image, and/or content, are provided under fair use guidelines.)

Related Reports:

“Trailer House Trauma,” Fresh Look at Manufactured Housing’s Opportunities

“Trailers for Sale or Rent,” “Pencil Head, Its Not a Trailer Park,” Manufactured Home Rental Reality Checks

Manufactured Housing Roadblock? BBC Reports “Trailer Park Living”

5 Steps for Making Lemonade from Lemons, Monday Morning Manufactured Housing Sales, Marketing Meeting

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

NorthStar and Manufactured Housing Radix

 

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

“FEAR, Manufactured Homes, and a Solution to the Affordable Housing Crisis,” Special

June 12th, 2018 No comments

FearManufacturedHomesSolutionAffordableHousingCrisis

Popular ValuePenguin recently featured a column on manufactured homes entitled, “Fear, Manufactured Homes and a Solution to the Affordable Housing Crisis.”

It opens with, “Fear affects decision-making every day. But often, “fear” is an acronym for “false evidence appearing real.” Our research indicates that the solution to the affordable housing crisis is hiding in sight, but fear and prejudice have kept it from being widely embraced.”

This “ValuePenguin op-ed, manufactured home experts Tom Egelhoff and L. A. “Tony” Kovach explain why fear and prejudice are keeping a key solution to the affordable housing crisis from being widely embraced.”

The article linked below sparked the team work between “Tom and Tony.”

Talk Radio “Open for Business Host” Tom Egelhoff Sounds Off On “MOBILE HOMES” as “AFFORDABLE HOUSING ANSWER”

The pro-industry article by “Tom and Tony” can be read in its entirety at this link here, or at the link below.

https://www.valuepenguin.com/home-insurance/fear-manufactured-homes-affordable-housing-crisis

Enjoy, and share the good word about today’s manufactured homes. ## (News, analysis, commentary.)

(Third party images, content are provided under fair use guidelines.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

High-Rise Manufactured Home Stackable Towers, Compete with Modular/PreFabs, Density at Lower Cost

May 28th, 2018 Comments off
HighRiseHUDCodeManufacturedHomeHighRiseStackableTowerCompetePrefabModularMultiFamiliyStructuresDailyBusinessNewsModularManufacturedHousingIndustryProNews

Bottom center, right photo credits, George Porter. Collage credit, MHProNews.

It is no secret about lifting HUD [Code manufactured] homes…[it’s] done all the time,” said industry installation expert, George Porter.

 

There are some differences because of the [different kinds of HUD Code manufactured home’s] frame, but fairly similar,” Porter told the Daily Business News via a series of emailed statements.

DannyGhorbaniManufacturedHousingAssocRegulatoryReformJournalofManufacturedHousingDailyBusinessNewsMHProNews

Danny Ghorbani,  credit, Journal.

In a separate statement, Danny Ghorbani – an engineer by trade and the founding president of the Manufactured Housing Association for Regulatory Reform (MHARR) – agreed that multiple level manufactured housing was doable.

Ghorbani pointed out that plans for that type of structure have existed for decades.

I do remember the Wisconsin manufacturer who toyed with the idea of placing single section mobile homes (it was in the early 1970s, and before the Federal law) in a cylindrical super structure,” Ghorbani told MHProNews.

That design Ghorbani described is in the diagram shown below.

MobileHomeManufacturedHousingHighRiseTowerManufacturedModularPrefabConstructionIndustryDailyBusinessNewsMHProNews_001

The first point is simple.

The concept of multiple stories of manufactured homes in some form of superstructure capable of holding individual units has been done before.

So, it is doable again.

It’s a possible case of back to the future.

 

Why This Matters to HUD Code Builders, Communities, Developers, Retailers, and Others in Post-Production Today

There are several reasons this could be useful information for manufactured home industry professionals, and investors today.

GeekwireBlockableModularPrefabHousingUnitsDailyBusinessNewsMHProNews

As with many modular and prefab units, modules are craned into place, after they are assembled and moved to the job site. See Blokable story, linked below for more details.

One is because of the widely held – and misinformed – belief that only modular or other prefab housing units could be stacked beyond two levels.

Blokable – Making “Housing As Easy as Ordering A Car”

The economies of scale found in HUD Code manufactured homes are capable of being deployed in units elevated and moved into place.  There are a variety of tower-structures possible that would create greater density than manufactured homes on only ground-level.

In some urban, and other pricey land settings – such as scenic waterfronts – that high-rise potential could prove to be an advantage.

MultiFamilyDesignAlternativeMobileHomeStackTowersManufacturedHousingPrefabModularIndustryDailyBusinessNewsMHProNewsFurthermore, as several of the diagrams suggest, there would be more privacy to each unit than would be found in other kinds of high-rise structures utilizing prefab or conventional building methods.

HighRiseMobileHomeTowersStackableMobileHomesManufacturedModularPrefabHomesIndustryDailyBusinessNewsMHProNews

 

When an Aging Community “Needs to be Redeveloped”

The movie trailer, Ready Player One, reflects a kind of a put-down for this type of possible future. But that slam, as is true of many that face manufactured homes, is based upon ignorance, prejudices, or other agendas.

This process as shown could be done tastefully, and efficiently, per experts like those MHProNews has asked.

It may provide an option for those who have a community that needs to be redeveloped, due to aging and failing infrastructure.

It may also provide an option for certain metro infill scenarios.

Finally, it could provide a viable plan for a community of the future near a metro, where greater land density is desirable.

Certainly, the costs of the superstructure must be factored into the calculations, to test the viability vs. other options.  But on the surface, there are reasons to believe that this could be a far less costly option.

But it is one of several ways that the manufactured housing of the future could take shape.

George Porter says he has used slides of a project like this in his classes and presentations. I have the picture and have talked to the person who ran the community…I use it in some seminars.” Porter told MHProNews, adding, tongue-in-cheek, “How to triple your rental income.”

The designer of the Kasita modular ‘dumpsters design’ uses a metal rack system in their presentations. They are far costlier per unit than a HUD Code manufactured home. Why not use HUD Code homes instead?

Kasita – Dumpster Inspired Design Tiny Modular – Stackable, Emergency MOD, ADU – Enters Factory Built Housing

As Ghorbani noted, this isn’t a production issue, it is a post-production opportunity.  So, he says, it is yet another example of an arena that a robust, effective post-production association could prove useful. ## (News, analysis, and expert commentary.)

(Third party images, and cites are provided under fair use guidelines.)

Related Reports:

Reaching for the Sky, Multiple Level HUD Code Manufactured Homes

‘Tip of Iceberg’ – Rick Rand; Marty Lavin, Communities have ‘No Confidence’ in Manufactured Housing Institute, New National Trade Group Announced

 

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SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Clayton Homes, Top 25 Manufactured Housing Industry Report, Trend Lines

May 24th, 2018 Comments off

ClaytonHomesManufacturedHousingLogoManufacturedHomeINdustrytop25HUDCodeHomeBuildersDailyBusinessnewsMHPronews

There is nothing quite like pie charts, facts and figures to dramatically illustrate what has taken place in HUDVille – the manufactured housing industry – over the last several years.

Trend lines are important for lenders, investors, and business owners to be aware of, and these graphics should also be noteworthy to policy advocates, legal minds, and public officials too.

The first illustration below is from a 2004 issue of the MH Merchandiser Magazine. It shows the top 25 manufactured housing industry producers.  Please note that there is no similar listing that has been done for several years.  Why not?  Would the list of the facts of the top 25 producers of HUD Code manufactured housing prove alarming for independent retailers, communities, producers, suppliers, and others? Is it information that the Arlington, VA based Manufactured Housing Institute (MHI) doesn’t find useful to discuss?

Top25ManufacturedHomeMerchandiser2004ManufacturedHousingIndustryDailyBusinessNewsMHProNews600x929

To see a larger version of this same page, click here or the image itself.

The next illustrations are pie charts created by MHProNews, and based upon the sources as noted herein.

According to the data from the Merchandiser, Berkshire Hathaway purchased two significant manufactured housing brands in 2003.  The combination of Clayton Homes and Oakwood Homes that year, yielded just over a 21 percent market share.

ClaytonHomesOakwoodHomesBerkshireHathawayMarketShareofManufacturedHousingEndof2003DailyBuisnessNewsMHanufacturedHousingIndustryProNews

Harken back to the painful realities underscored by quoted statements made by Berkshire Hathaway Chairman Warren Buffett and 21st Mortgage President and CEO, Tim Williams in 2009.  Those direct – and in context – quotes are found in the Smoking Gun 3 report. The Kevin Clayton video, linked here, shows him saying that the market share of Clayton Homes in 2011 was 25 percent.  Let’s take Kevin’s statement at face value.

ClaytonHomesBerkshireHathawayMarketShareofManufacturedHousingEndof2011DailyBuisnessNewsMHanufacturedHousingIndustryProNews

Finally, the data supplied this year by Berkshire Hathaway – which does not precisely break down manufactured housing, modular homes and other models Clayton Homes builds – indicates that they held a 50 percent market share of manufactured housing in 2017.

ClaytonHomesBerkshireHathawayMarketShareofManufacturedHousingEndof2017DailyBuisnessNewsMHanufacturedHousingIndustryProNews

Note that trend line since the 2009 Smoking Gun 3 report time frame?  Prior to 2009, Clayton Homes grew modestly as a percentage of the industry’s shipment totals, as manufactured housing continued to contract.

Since 2010, Clayton Homes percentage of the industry has soared.  That’s put a number of the businesses listed in 2003, out of business, per the Manufactured Housing Institute’s (MHI) own data.  Ouch…

That trend-line, per concerned independent voices to MHProNews is a crushing one.  At what stage will federal regulators, and anti-trust authorities step in?  Recall that the Seattle Times has reported just days ago that the Department of Justice (DoJ), HUD, and others are investigating Clayton.

Please see the linked related reports, below. Bookmark this article, because you will want to share it with your circle of influence, and periodically refer back to the facts that this column provides.  “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images, content are provided under fair use guidelines.)

Related Reports:

Smoking Gun 3 – Warren Buffett, Kevin Clayton, Clayton Homes, 21st Mortgage Corp Tim Williams – Manufactured Home Lending, Sales Grab?

HUD’s New Man, Officials Statements, with Insider Info Beyond the Media Releases

Greener, Stylish Manufactured Homes – Hidden Facts in the Washington Post Manufactured Housing Narrative

MHI Lender Shakes Up DTS and MLO Rule Discussions

Progressive “Nation” Reports on Monopolies Cites Buffett, Clayton, Others – MH Industry Impact?

‘Tip of Iceberg’ – Rick Rand; Marty Lavin, Communities have ‘No Confidence’ in Manufactured Housing Institute, New National Trade Group Announced

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L. A. “Tony” Kovach, photo by Mark Simon, shows Kovach engaging with SAAs in NY.

By L. A. Tony’ Kovach, publisher of MHProNews.com.
Tony is the award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Life Hack Success Tip-Any Pro Can Do This-Monday Morning Manufactured Housing Sales, Marketing Meeting

May 21st, 2018 Comments off

CharlieMungerWarrenBuffettDonaldTrumpLifeHackSuccessTipManufacturedHousingINdustryMondayMorningsalesMeetingDailyBusinessNewsMHProNews520x310

Today is going to be DIFFERENT.

 

Open your minds for something simple, yet profoundly effective for those who dare embrace it.

It’s a Success Tip that Warren Buffett’s over half-a-century partner Charlie Munger believes in and practices.

It’s this.

Reading for understanding.

Reading, and being able to admit that you were mistaken about something.

Reading with an open mind, looking for the opportunity, the gem that the reading is bringing to you.

When MHProNews first launched, our URL – the base web address – was and remains MHMarketingSalesManagement.com. Marketing, Selling, and Management are at the core elements of any successful enterprise.

We encouraged readers almost a decade ago to devote 15 minutes a day to reading. That was back before we introduced the industry’s first and still only Daily Business News, which is this module or blog within our broader trade media website.

Today, the goal should not be for 15 minutes a day. That isn’t nearly enough to keep up with your industry and the world that impacts your industry. An hour a day is the minimum.

You can split that hour-a-day of reading and viewing into 10-to-15 minute segments. You can do it all at once. How, where and when you invest that hourly daily has a lot of flexibility.

Watch the video, and see what Munger does.

Charlie Munger is a billionaire. He is the vice-chairman of Berkshire Hathaway, the conglomerate that dominates much of manufactured housing. Munger takes reading with him, everywhere he goes. For example, he shows up early for meetings, and is reading before and after the meeting.

So Munger is wasting no time! He is reading during what for others might be down-time!

If you are reading and viewing at least an hour a day on MHProNews and MHLivingNews.com – and you do so for a deep understanding – that habit will transform your career, and your professional life.

That hour-daily habit would likely lead to improvements in every other area of you life too.

 

Foundational For Success

We don’t hide the fact that we believe in faith, flag, family, fellowship, and free enterprise. We celebrate what each of those words represent, because each are and should be cherished ideals.

DonGlissonJrCEOTriadFinancialServicesDailyBusinessNewsManufacturedHousingIndsutryMHProNewsDon Glisson, Jr. – the president of Triad Financial Group – told me a few years after we launched that he thought we were crazy to start MHProNews when we did. It was late 2009. The industry had just neared the finish of its worst year in over 50 years.  He said that as he publicly congratulated for our success in becoming the most popular trade publication in the industry’s history.

Third-party statistics prove that we are still the industry’s leader in trade media, by a country mile. MH “Industry News, Tips, and Views Pros Can Use” © is more than a tag line.

That’s a mission we are committed to, in order to help industry pros and investors like you become all that you can be.

We practice what we preach.

We read and read, then we write what the evidence tells us we should know, which then suggests which way to go.

In our consulting, professional business development services, marketing and sales coaching, it is all based upon observations, evidence, feedback, real world experiences, and ongoing refinement.

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

Learn more about the above, linked here.

For a time, we trusted the ‘industry leaders’ to a certain degree. But we admit that on some things, the industry’s leaders were mistaken in what they said and did. To the degree we listened, we were off.

The evidence of why the industry’s so-called ‘leaders’ have been wrong is in the chart below.

MobileHomeShipmentsManufacturedHomeShipmentChartMHIAShipmentsMHIndustryChampionSkylineHUDCodeDailyBusinessNewsMHProNews

There are reasons why manufactured housing slid from 372,000 plus shipments in 1998, to under 50,000 shipments in 2009. Understanding what caused that, and navigating the realities of what the MH slide while America’s affordable housing crisis grew are fundamental.  Understanding the opportunities and the obstacles can make anyone with the time, talent and treasure commitments a success in this amazing industry.

If what those leaders wanted us all to do was so dang smart, why did the manufactured housing rumble and tumble as fat as it did?

When the nation has an affordable housing crisis, why will there only be about 100,000 new manufactured homes built this year?

The answers for that and more are found in reading for understanding.

 

The Trumpian View

Donald J. Trump has a similar belief to Munger’s and Buffett’s in this respect. The billionaire builder and businessman turned populist President of the United States (POTUS) believes this.  It pays to know all that you can about something that impacts your profession.

That Trumpian view is more than reading.  But it includes reading, plus viewing, asking questions, and listening to the answers. It requires the search for understanding.

Reading and viewing here and on MHLivingNews.com an hour a day. Every day. Do that for a year. Then, a year from now, tell me in an email, call, or other message what that practice did to make your professional life more profitable and effective.

Take that challenge.

Superficiality-is-the-curse-of-the-modernWorldMatthewKellyQuoteFancyInspirationBlogMHProNews720

Donald Trump, Warren Buffett, and Charlie Munger didn’t say it. But another successful business guru did. Want to understand something enough to benefit from it? There is no substitute to investing the time needed. Buffett says he reads 5 to 6 hours daily. Wow…but look were that got him.

Read for understanding, no less than one hour a day. Enough said for today. ## (Manufactured housing related marketing & sales news, analysis, and commentary.)

(Third-party images are and content are provided under fair use guidelines.)

Related References:

Is it Better to Be Candid, or a Kiss-Up? Monday Morning Manufactured Housing Sales, Marketing Meeting

Style or Substance? Lesson from Most Hated in America – Monday Morning Manufactured Home Sales, Marketing Meeting

What are the FACTS about Manufactured Housing Industry Traffic vs. Real Estate? MHVillage, MHProNews, Manufactured Housing Institute Data

‘You Are Either Clayton Homes, or You’re Not’ – Monday Morning MH Sales Meeting

 

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Time, talent, treasure. Why not put your money, as we do, where your mouth is? 

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RVHorizon/MHP Funds Investing/Mobile Home Univ Communities Leader, Frank Rolfe’s Hidden Gem

April 30th, 2018 Comments off

Before diving into RVHorizon’s/MHP Funds leader Frank Rolfe’s hidden gem, an acknowledgement ought to be paid to his partner Dave Reynolds, and others in their rising enterprise. No one person in an operation of that size does it all solo.

 

When we say Rolfe’s “hidden gem,” it’s an insight that’s been hiding in plain sight since the video below was first produced.

This preface is warranted. It’s difficult to solve any problem(s) or challenge(s) that are not fully understood. Is that self-evident?

For example, even if a doctor has a guess as to a patient’s condition, a good MD does tests before proposing a diagnosis.  Only after tests does the physician suggest possible treatments. Treatments ideally are evidence and fact-based. “Clinical.” That’s the scientific way, and it fits business too.

Thus, the same should be true for Manufactured Home (MH) professionals and investors facing an obvious but often overlooked or ignored challenge.

Frank Rolfe says several things in less than a minute in this video. We’ll focus on only one. It’s this. Most people have little or no clue as to what manufactured housing truly is.  Because so many in the news media doesn’t get it about MH, neither does the public.

In front of dozens of pros, Darren Krolewski of MHVillage made a very similar statement in Tunica. Darren said that when talking to the general public, it takes them time to explain what a manufactured home is.

Both described a similar problem.

That’s an important initial step. Namely, understanding a root issue.

But the solution?

Has the solution to this challenge been clearly proposed or articulated? If so, please show me. Because what we often see is a search for things like a higher volume of traffic. Traffic is important. But the reality is that often, the traffic level is fine; what’s needed is a better method of converting the existing traffic you already have into more positive action-steps by possible buyers.

 

Modern Housing Options

The vast majority of adults in America know what an apartment, duplex, townhouse, rental, condo, or single family house is. People know what a tiny house is. Many if not most understand RVs.

By contrast, millions may know ‘something’ about manufactured housing. But what they think they know is often inaccurate. Others are ignorant, as Frank and Darren said. We know this from our own years of public engagement experiences.

That lack of knowledge or misunderstandings about manufactured homes (MH) are the opportunity in disguise for MH Industry professionals and investors. Learn the correct systems, apply them properly, and watch sales rapidly rise.

 

Candor and Compelling Facts over Fiction and Emotions

There’s plenty of excuses, self-delusions, and false-beliefs floating around MHVille. That’s not uncommon in America in general today.

But realities like those that Frank and Darren raised ought to be acknowledged. Then, the root cause(s) of those realities must be addressed. Only when that occurs can opportunities and profits be pursued and maximized.

This is one of the most fundamental challenges that individual MH locations must face. Because change occurs at the person and business level.

As the publisher of the industry’s top two trade media, and as a multi-decade professional services provider, we’ve dealt with this at a pragmatic level for years. ManufacturedHomeLivingNews.com is a specific part of the solution.

That’s a foundational start. But there’s more needed to tie that specific foundation to individual businesses and locations.  Those that properly have, see positive results.

James McGee and Chet Murphree say something essential near the end of this video. They’re spot on with their point. What comes before it is useful and interesting, but the punchline – the best – was saved for last in the video montage below.

 

 

How Serious Is the Challenge Frank and Darren Stated?

In our professional visits to communities and retail centers, often similar problems to what Frank and Darren pointed to are spotted. A property or sales center may be okay to wonderful, but still isn’t performing as well as local market conditions suggest they should be.

Among the core problems at the location level? Low conversion ratios of lookers to buyers.

For some years, before we travel, before we’ve charged potential marketing and sales clients a dime, we ask very specific questions.

Among them, will you as a client be open minded about addressing challenges that are found? Will you take constructive advice in a positive way?

We’re not in the hurt feelings business. Like an MD, we as publishers and as business growth service providers strive to deal in evidence-based realities.

Our goal is always to objectively identify the good, as well as what can or must be improved. Most successful locations are doing far more right than wrong. The good stuff remains unchanged. But when there’s a big fall off rate between visits and sales, there’s an obvious disconnect.

Most pros who hire a consultant or business development service provider get the reality that one must do something different, to achieve a different outcome.

That said, there are some who want a magic pill, a solution involving no practice changes. But isn’t that self-contradictory? If there was no change needed, then there would be no challenge.  Nor would there be a wondrous disguised opportunity that to correctly addressed, can yielded positive change. We tell those prospective clients who want magic without a sincere willingness to make any needed changes, thanks but no thanks.

 

The Sheer Size of the Problem Points to Immense Opportunities

Data publicly self-reported from MHVillage is useful in making this point. I’ve know Darren for well over a dozen years. He’s intelligent. Darren and his colleagues have a successful operation. So what follows shouldn’t be taken as a slam or a critique. This is an going to be a fast-based, objective look at their self-stated data.  Because frankly, it’s a common MH Industry issue. I applaud them for stating this in public and in writing.

The problem at retail centers (a.k.a. ‘Dealerships’) and communities is mirrored – not equal to, but suggested by – the MHVillage statistics.  Here are the impressive numbers on their website.  25 million unique visitors in a year, equaled about 80,000 sales.

MHVillage’s own data set says they convert only about 1/3 of 1 percent of shoppers.

You read that correctly, that’s .0032 percent (just a fraction less than a third of one percent) visits to purchases. Furthermore, their average sales price demonstrates – and Darren confirmed – that the vast majority of those purchases are used homes, not new ones.

While industry giant Clayton Homes doesn’t publish their data, anecdotal statements from their team members to the Daily Business News, and some known data suggest their results are similar to MHVillage’s, only they are more new home sales focused.

What do facts like the above mean to a business like yours?

I asked Darren, publicly on stage, and face-to-face afterwards with several standing nearby. He politely admitted, he doesn’t know the answer.

Ok, let’s lend him, and all others a hand. Here’s the logic of it.

  • Millions of people are looking online for housing.
  • Some come in, and shop in person.
  • There’s obviously two big fallouts or disconnects.
  • The first is drop-off is online, the next one is on site.

These bullets point to unsolved challenges, unresolved concerns, that the home shopping public has.  But when the home shopper’s concerns are properly understood and dealt with, they are far more likely to buy.  That’s why the data also points to huge opportunities. When there’s an 8.3 million affordable housing unit shortage in the U.S., that’s a wakeup call for our MH Industry and investors.

Just as consumers approach manufactured housing with some ignorance and skepticism, prospective business clients come to us with a similar, but different mix.  Some doubt they can sustainably grow sales at their business several hundred percent. But its true.  We don’t reveal client data, unless we both mutually agree to do so.  Here is a link to a client interview that freely stated how rapidly they grew.

Once properly begun, clients see the sales totals rising, the logistics of growth is often the greatest challenge. But businesses have to make those initial steps to get started to realize that change is possible, and the logistics can also be navigated, in honest, ethical, sustainable ways.

Real Estate Conversions Compared to MH Conversions

Facts are facts.

I spoke recently with a marketer who does both real estate and manufactured home marketing. He candidly said that they have exactly that same experience. Namely, that far more convert – call or message, come in, and buy – in real estate than for manufactured homes.

Restated, a higher percentage of shoppers pull the trigger in real estate to buy conventional housing, than manufactured home pros routinely experience.

 

Frank Rolfe’s Hidden Gem

Properly acting upon reality is a key part of the secret for increased, sustainable success.

So long as huge swaths of buyers in your market misunderstand or don’t get it about manufactured homes, the conversion ratios will remain low.

The good news is that a professional or investor can deal with this locally.  You don’t have to wait for anything magic to happen in Washington, Omaha, Arlington, or anywhere else.  You can make the difference in your market, by going to the root issues.

We’ll dig into some of the solution for that in today’s episode of the Monday Morning Manufactured Housing Sales Meeting.  That will be posted later this morning just below. ##  (Business development, related news, analysis and commentary.)

(Third party images are provided under fair use guidelines.)

Related Reports:

The Apprentice – Proper Understanding, Planning, and Execution – Monday Morning Manufactured Home Marketing and Sales Meeting

As a related thought, the reported reaction in Vegas to the Ducker Worldwide presentations suggests those backing that plan don’t have a solution useful to the majority. See that in the link here.

 

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Californians Addressing Affordable Housing with $300 Million “Robin Hood” Plan, Including Manufactured Homes, ADUs

April 26th, 2018 Comments off

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In response to the more than 5,000 homes destroyed in the October firestorm, stakeholders and county supervisors are pushing for a $300 million housing bond to be placed on the November ballot,” says Sonoma West.

 

The plan would include funds to upgrade or replace manufactured homes, or could be used for Accessory Dwelling Units (ADUs), which are often prefabs or modular.

A survey indicates 71 percent of voters support the November ballot measure.

Other CA jurisdictions have passed similar measures. “There’s a tremendous need county wide for affordable housing,” Lynda Hopkins said. “After the catastrophic fires the need only intensified.Lynda Hopkins is the Fifth District Supervisor, and spoke to the Sebastopol City Council.

SonomaCOuntyCalinforniaManufacturedHousingIndustryDailyBusinessNewsMHProNews_001

Sonoma County is near the red-hot Bay area housing market.

Supervisors are expected to consider a formal vote to put the bond on the ballot sometime in July. The Press Democrat reports 5,300 homes were destroyed in the fires that hit their county, and likewise devastated other parts of the state last year.

Sonoma West says the funding would come from, an increased “tax rate of $19.53 per $100,000 of assessed value, with a term of 26 years and a assumed interest rate of 4.56 percent, according to a working draft of the bond,” thus the term Robin Hood tax, taking from ‘richer’ property owners, and giving it to others. 

Whatever position the county takes, wouldn’t a more accepting use of manufactured homes on infill and other sites offer a private sector solution to the problem?

Out of this came a desire for a cross-jurisdictional, regional approach to addressing our affordable housing crisis,” Hopkins said.

Supervisors approved efforts to place the bond on the ballet during their April 17 regular meeting. Later that day, Fifth District Supervisor Lynda Hopkins spoke to the Sebastopol City Council to encourage feedback and support.

TheSystemHasFailedPressDemocratManufacturedHousingINdustryDailyBusinessNewsMHProNews

There’s a tremendous need county wide for affordable housing,” Hopkins said. “After the catastrophic fires the need only intensified.”

Sonoma County officials said similar affordable housing bonds in Alameda, San Mateo and Santa Clara counties have successfully been approved by voters. Hopkins said the county received positive feedback from a formal poll they undertook as part of the housing bond initiative several months ago.

In the poll, 71 percent of responders gave positive feedback to a proposed housing bond of more than the current $300 million proposed bond.

Out of this came a desire for a cross-jurisdictional, regional approach to addressing our affordable housing crisis,” Hopkins said, adding – ”This is in many ways a Robin Hood tax, where those with high-assessed property values are going to be contributing hugely to this bond.”

The county’s issues are a microcosm of what is happening in the nation’s most populous state. Housing affordability is perhaps the most pronounced in California. So on the one hand, it is encouraging to see manufactured homes being considered in this mix.

At the same time, CA is several ways, one of the more NIMBY – Not In My Back Yard – states.

As a consequence of NIMBY, “In 2016, according to the 2018 housing assessment of the California Department of Housing and Community Development, the state faced a shortfall of more than a million units for households earning between 50% and 120% of the median…” income.

If 1/3 of that million unit shortfall was filled by manufactured homes over 5 years, it would be an a huge increase over the 13,898 homes HUD Code manufactured homes sold in the that state in the 6½ years since August 2011 through February 2018.

It’s a clear example of obstacles and opportunities. The same needs exist in numerous markets from Hawaii to Boston, MA, or from Alaska to Florida. According to the researchers in the related report linked below, the choking off of affordable housing is costing the nation some $2 trillion dollars a year. ## (News, analysis, and commentary.)

Related Report:

YIMBY vs. NIMBY, Obama Admin Concept Could Unlock $1.95 Trillion Annually, HUD & MH Impact

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“Wealthier Class of Buyers” for Manufactured Homes, Wall Street Journal Video

April 26th, 2018 Comments off

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Mobile homes” * [SIC] have traditionally served less affluent buyers, says the Wall Street Journal (WSJ), in the video posted below.

 

That may be statistically true, but the WSJ correctly points to a trend of a wealthier class of manufactured home buyers.

 

 

That’s not new for regular readers of MHLivingNews.com. We’ve interviewed a number of millionaires who live in manufactured homes, and have reported on the rich, famous and even billionaires who own their own HUD Code manufactured home.

But it may be a surprise to tens of millions of Americans.

The data from an upcoming report on the Daily Business News will underscore both the obstacles and the opportunities that the manufactured home industry has, today. Stay tuned for the news that can help you navigate the challenges, and by following common sense realities, could significantly grow your business.

Stay tuned…  ## (News, analysis, and commentary.)

  • Note: “SIC” means the typo or technical error is found in the original.

Related Report:

The Ultimate Manufactured Home Industry Fact$, Data, and Insights – Bullets plus at-a-Glance Infographic

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Hawaii’s First “Trailer Park” on Oahu – Civil Beat’s Report Draws Heat

April 17th, 2018 Comments off

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Hawaii’s Governor David Ige issued a proclamation in 2017 to deal with that state’s growing problem with homelessness.

 

Affordable housing is big issue in Hawaii, as it is in many parts of the mainland United States.

Oahu Civil Beat’s Natanya Friedheim wrote a report in March about the latest effort under Gov. Ige’s proclamation to ease their homeless crisis.

That story by Friedheim drew sharp criticism from a civil rights advocate in her state.MarshaRoseJoynerDrMartinLutherKingJrCoalitionHonoluluAdvertiserDailyBusinessNewsMHProNews

The reason?

Nope, they are not trailer parks,” is the subheading from Marsha Rose Joyner, of Honolulu. “I find that the headline “Oahu’s First Trailer Park Just The Latest In New Wave Of Public Housing” is salacious and terribly misleading,” said Joyner, who is identified by Civil Rights Movement Vet as the “past president of the Hawaii Martin Luther King Jr. Coalition.”

Joyner makes points editors and journalists in Hawaii – and beyond – should take to heart.

Addressing Friedheim’s choice of terminology, Joyner said, “The article continues “It is in essence Oahu’s first trailer park.” That simply is not true,” in a letter to Civil Beat’s editor.

The residents of the Waianae Coast have enough problems without Civil Beat demeaning their new homes, alluding to the stigma of trailer trash and stripping them of their dignity before they move in,” Joyner chides Friedheim.

Joyner isn’t shy about her views.  Writing about America’s involvement in the Middle Eastern wars, she wrote in 2003, “A time comes when silence is betrayal.”  Nor was she silent in a more recent claim of discrimination involving a ten-year veteran police officer.

So, it is interesting to note Joyner’s unwillingness to be “silent” in the case of Friedheim’s incorrect and prejudicial terminology.

Often people use the terms trailer and mobile home interchangeably. There is a huge difference,” Joyner correctly stated.

TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

By an act of Congress in 1974, the U.S. Department of Housing and Urban Development was designated as the government agency to oversee the Federal Manufactured Housing, “The Office of Regulatory Affairs and Manufactured Housing,” Joyner wrote.

The small living units provide homeless families more stability than they might find in shelters or on the streets, but it is unclear how long people will live in them,” Friedheim said of the new housing option.

CivilBeatKahuikiVillageNimitzHighwayHawaiiDailyBusinessNewsMHProNews

The photo and text above are part of Friedheim’s article, that Joyner critiqued. These are not mobile homes, or manufactured homes.  They are Japanese prefabs. Per her report in Civil Beat, the units apparently don’t meet many standards that Americans would find common in all housing, including manufactured homes.

Some of the prefab housing that Friedham described would be $120,000 for 1,000 square feet. That’s more than double what a typical single section home installed on the mainland would be.  In late 2017, the national average for a new single section home was about $50,000, and would be about that 1000 sq. feet, or perhaps larger, per U.S. Census Bureau data.  The national average for a typical multi-sectional would be under $100,000, in late 2017.

SukupManufacturingCoManufacturedHousingIndustryDailyBusinessNewsMHProNews

The photo and text above are also part of Friedheim’s article, which fails to make clear that these steel bin units are emergency shelters designed to sleep as many as 10 people.  But these Sukup units aren’t permanent housing in the sense that a manufactured home would be, which by federal law, must include cooking, and bathing facilities.

  

The Controversy Highlight the Issues

Hawaii has a population of about 1.42 million people. Gov. Ige’s efforts to fight homelessness claims there’s some 7,200 homeless in the state.

That’s down by several hundred, per the governor’s office, due to their efforts to ease restrictions on alternative housing, like the examples shown from Civil Beat, above.

On Feb 7, 2018, “the average rent for a studio apartment in Hawaii is a whopping $1,821. For one-bedroom apartments, it’s $1,903. The price jumps to $2,453 for two-bedroom apartments and $2,977 for three-bedroom apartments,” stated Smart Asset.

As of 2017 the median price for a single family home in Hawaii was $730K. Condos were $390K. Average rent in Hawaii (Oahu) for a studio will vary based on location but expect to pay around $1,670 with Waikiki studios going from $1,400 to about $1,700,” says Aim for Awesome’s housing report about the island.

Even allowing for shipping costs, manufactured homes would be a fraction of such figures.

FabMac – a manufactured home operation in Hawaii – said in post-dated 2015, that since 2006, some 20 manufactured homes had been sold and installed there. But a source in manufactured housing told MHProNews that tough restrictions were part of what kept them from doing more business on the islands.

The video posted below uses several incorrect terms, and the cost data can’t be relied upon, as much of it was not accurate, even at the time it was filmed. That said, the video reflects insights from Hawaiians who were interested in seeing more manufactured housing on the islands. Short interviews by “KentJ1” are laced together.  They paint a picture of why manufactured homes – which the video incorrectly calls “mobile homes” –  aren’t already being more utilized there.

It’s hard enough to find the truth and state it clearly, isn’t it? Even the truth is getting harder to identify,” Joynor wrote in 2003. As was noted above, her topic was different than housing. But the principles behind her words about the difficulty in finding the truth echo the thoughts of manufactured housing activist, the Rev. Donald Tye, Jr.

Tye has promoted the use of manufactured housing’s enhanced preemption, in order to provide blacks and others an opportunity to build equity that affordable home ownership provides.

RevDonaldTyeJrBusinessmanManufacturedHousingAdvocateDailyBusinessNewsMHProNews

Tye explained that public housing – an entitlement – often yields addiction. Ownership vs. renting or living in “projects” leads to integrity, a view he likens to those of Dr. Martin Luther King, Jr.

Hawaii, along with other states that struggle with affordability issues, would benefit significantly by an application of the enhanced preemption provided under the Manufactured Housing Improvement Act of 2000 (MHIA 2000 – see related reports, linked below).

But ignorance about the MHIA 2000, plus the challenges of NIMBY, zoning, and placement restrictions are only part of the problem.

A historic lack of follow through by HUD in enforcing preemption has arguably harmed the citizens of Hawaii, and other states.

EconomicRacismIlGenAssemblyRevDonTyeJr-JDHarperArkManufacturedHousingAssoc-IndustryVoicesMHProNews

http://www.MHProNews.com/blogs/industryvoices/harper-thank-you-rev-donald-tye-fighting-for-enhanced-preemption-of-manufactured-homes/

That has a ripple effect in an economy. A source with deep ties to HUD told MHProNews in 2017 that an attorney there tasked with enforcing preemption made it a habit of avoiding invoking that federal power.

MostMenAppearnNeverConsideredWhatHouseIsNeedlesslyPoorAllTheirLivesHenryDavidThoreauManufacturedHomeLivingNews

Every home in the photo collage above is a HUD Code manufactured home.

Will the Trump Administration and HUD Secretary Ben Carson change that pattern?

Carson’s recent comments praising the “amazing” progress in manufactured housing, and branding many of the regulations at HUD as “ridiculous” may provide a clue that change is coming.  They’ve frozen regulations at HUD.  A top-down review was ordered.  Will that review bring enforcement of federal preemption?  Or an end to “interpretative bulletins” (IB) that don’t meet the standards set by the MHIA 2000? Time will tell.

As Joyner said, there are times when one must not be silent.  ## (News, analysis, commentary.)

(Third party images are provided under fair use guidelines.)

Related Reports:

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

“Move, Open, Live” De Rose Industries & Senator Thom Tillis’ Mobile Home Comments

Is More Manufactured Housing Coming to Hawaii?

 

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City Considers Manufactured Homes on Scattered Lots for More Affordable Housing

April 12th, 2018 Comments off

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It’s grand to see local media using the proper terminology, and a city considering the use of manufactured homes as an option in an area where conventional builders haven’t been prepared to build any longer.

So on vacant “buildable” lots, Andy Taubman’s local manufactured home operation has offered to develop these sites in the city of Corpus Christi, Texas.

Where this proposal goes is not yet determined. But it’s Texas, currently the number one manufactured home producing and sales state in the nation. What is certain is that the research that HUD’s previously commissioned would suggest that property values will rise uniformly for both the conventional and manufactured home.

MHProNews plans to monitor this effort. ## (News, analysis, and commentary.)

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Related Reports:

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

Multi-Billion Dollar Bombshell @ HUD! Affordable Housing Solution Ignored

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