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Unique Shipping Container Home, Lessons for Factory Builders, Manufactured Home Professionals

April 24th, 2019 Comments off

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Spoiler alerts. First, this isn’t a tiny container house.

 

The second spoiler alert is that this video doesn’t give the cost of the completed project.  What we know from other container housing projects is that they are significantly higher than a HUD Code manufactured home.

But what makes this one interesting is that:

·        It was a DIY project.

·        So, the construction cost may well have been ‘closer’ to a similar sized manufactured home, and less than a conventional house.

Here is what their YouTube webpage said.

Seven gray metal rectangles create a stacked array of straight lines on a quiet street in New Orleans. These shipping containers once traveled along the Mississippi River.

Now stationary, they make up the extraordinary home of Kicker Kalozdi, founder of premium bag company DamnDog, and his wife Anne Kalozdi, who is a biomedical engineer. They designed and built this house made out of shipping containers… despite having had no real experience building a house before!

It’s an interesting design.  Another reason to showcase this is that this video has had approaching 300,000 views in about a week online.

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We’ve observed previously on the Daily Business News on MHProNews that container housing – especially single-section container homes – reflect an kind of American search for the single section HUD Code manufactured home alternative. A single sectional home looks better than a container does for a house. That’s a fundamentally educational or marketing issues. It is a wake up call. It is an opportunity in disguise. 

 

 

That’s this morning’s episode of “News through the lens of factory-built homes, and manufactured housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

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Yurts – Americans Hunt for an Affordable, Single-Sectional Manufactured Home Alternative

Are Americans Hunting for the Single Sectional Manufactured Home Alternative?

Container Houses for Under $40,000, Transported by Flatbed, Construction, LifeStyle Videos

Modular Container Housing to House At Risk Women and Families in Vancouver

 

 

 

 

 

 

Transformational! Old Mobile Home Park Redeveloping Into Small or ‘Tiny House’ Factory-Built Housing Project

April 5th, 2019 Comments off

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Champion Homes, or Champion Home Builders, is a mobile and modular home manufacturing company that operates as a subsidiary of the Skyline Champion Corporation,” says Wikipedia. Among their operating brands is Silvercrest, located in Corona, CA 92880.

 

Silvercrest is very much in the mix of what is occurring at the “Palm Canyon Mobile Club.”

According to that land-lease communities YouTube page, “Built in the 1940s, the Palm Canyon Mobile Club was showing its age when the owners approached realtor Paul Kaplan about helping to sell new homes in the park.”

Kaplan suggested a fresh start to the development. He promoted the notion of investing in smaller factory-built homes, which they initially referred to as “tiny homes instead of traditional mobile homes. Rather than partnering with a prefab designer or tiny home architect, they chose to work with a traditional mobile home manufacturer because of the scale of the project (100 homes).”

While the nomenclature is the normal problematic mix, no doubt the promoters wanted the search engine optimization (SEO) value of the phrases “mobile home” and “tiny house.”

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You must meet people where they are. Terminology must be taught and caught. Make a habit of using the correct terminology.

Working with manufactured home builder Silvercrest, they pushed for a modern, Midcentury-inspired design more fitting of Palm Springs and avoiding some of the hallmark details of conventional mobile homes like ceiling moldings and six-panel doors,” states their YouTube web page, which has had over 500,000 views in about 7 months.

There’s also a stigma against mobile home parks,” explains Kaplan, adding, “You know the whole trailer trash kind of thing, and I think people are re-looking at it and seeing it really provides a nice sense of community.”

Their page said, “The Palm Canyon Mobile Club has a renovated pool and clubhouse with workout room and community kitchen. The houses start at $115,000 for the 600 square foot model, with a $650 monthly rental fee for the site.”

Their video is below. Let’s note once more that the old canard that a video has to be short to be viewed is proven errant by this one.  The issue in part is, does the viewer want to learn about that given topic?  If a viewer finds the video relevant, they will watch it.

 

 

Published on Sep 9, 2018, this video has at the time we posted it 511,939 views, with some 9,900 likes vs. 359 thumbs down from viewers.

Notice that this video dwarfs what Clayton Homes, or the Manufactured Housing Institute (MHI) has produced in the way of views to ‘debunk’ the manufactured home stereotypes.

These are issues that must be carefully considered, because the powers-that-be in manufactured housing continue to put out industry ‘alerts’ and ‘news updates’ that make it sound like they are doing so much to ‘promote’ the industry or address underlying issues.  If so, where’s the beef?  Where are their results?

To learn more, see the articles linked below.  Our sources are telling us that the Omaha-Knoxville-Arlington ‘axis’ are feeling the heat.  They need to, or they arguably have no incentive to change their patterns of behavior.

That’s this evening’s “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

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New Manufactured Home Production, Shipment Data-February 2019

 

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Cui Bono? “Killing Me Softly,” Manufactured Housing’s New Theme Song?

 

“The Illusion of Motion Versus Real-World Challenges”

 

HUD Code Manufactured Home Production Decline Persists – Time For Action Not Excuses

 

 

 

 

 

 

 

 

 

 

 

Independent MH Communities, Retailers – NAMHCO’s Susan Brenton Says What Fueled Break from Manufactured Housing Institute (MHI)

March 30th, 2019 Comments off

 

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It is a principle of good medicine and good business that one must treat the underlying cause(s), and not merely the symptoms of an illness or problem.

 

The headline topic will follow this rapid thumbnail of mobile/manufactured home (MH) history, which will prove useful to new and longtime readers alike.  It will also tee up Susan Brenton’s insights in useful ways for industry professionals, investors, advocates, and researchers.

For decades, part of the business model of the mobile home industry – which later evolved into the manufactured housing industry – was that independent retailers sold homes that went either into ‘mobile home parks’ or onto privately property.

During those decades, while some MH community owners sold and/or rented housing, the more common practice was that they developed and then leased home sites to the buyers or owners of a mobile or later a HUD Code manufactured homes. The bulk of those home sales were made by manufactured home ‘dealers’ or ‘street retailers.’

New manufactured home (MH) communities sprang up, as other communities filled up.

MH Retailers and community owners alike benefited from that long-established business model. Note too that this early business model for the industry served and benefited consumers and MHC residents.

In the 1950s through much of the 1990s, MH Communities had to compete for the business of residents. The stories that have become more common in roughly the last 15 (+/-) years of communities closing, being sold off for big box stores or other forms of multiple-family housing redevelopment were not yet occurring. The related displacements of residents were thus not generating problematic events for those owners, nor vexing headlines for those in the industry. The organization of resident groups in MH Communities to ‘defend against’ their ‘landlords’ is a more recent phenomenon. Why? Because MH residents and MHC managers had an alignment of interests.

 

As long-time or ‘veteran’ industry professionals know, the development of new land-lease communities continued into the 1980s and the 1990s. It was after 2000 that the pace of new communities opening began to slow to a crawl, while community closures for a variety of reasons began to pick up steam, and make often sad news.

 

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Community closures like Lowry Grove sparked protests and headlines. But what has routinely not occurred is a deeper look at what has caused these troubling issues in the first place. Estimates on the numbers of community closures now runs into the thousands.  Meanwhile, consolidators are buying up properties from independently owned MHCs. 

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Thousands of manufactured home communities have closed since roughly 2000. By contrast, relatively few new communities have come on-line. That combination of facts impacts industry, consumers, and government alike.  Affordable housing is being lost, but once again, the root causes of the issues are often misunderstood.

 

While somewhat simplified, millions of MH home owners and thousands of MH professionals that reflect back can see that pattern as an accurate reflection of what occurred.

In the 1980s, some may recall the S&L or savings and loans crisis.  There was turbulence in the housing and finance sectors, but not at the same level as occurred in 2008. There were peaks and valleys in the sales of new housing, including what by then was HUD Code manufactured homes.

 

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The use of this graphic here should not be construed to mean that Legacy agrees or disagrees with this thesis. That said, Legacy clearly believes in the future of the business, because they are raising capital to expand their retail base. It was part of their IR information.  This graphic shows the trend lines of both new MH shipments by years, and also the percentage of MH to conventional housing starts.  MH is underperforming on both levels.  The loss of thousands of independent MH retailers is one factor in that milieu. 

 

It was during the resurgence of sales and the production of manufactured housing in the 1990s that several states saw a significant percentage of new single-family housing stock construction were factory-built HUD Code homes.

There are those who say that easy financing fueled that surge in the 1990s. Beyond question, that played a role, because lending is always a factor in robust home sales.

But it is arguably too much to say that easy lending was the only factor. The quality and appeal of manufactured homes continued to evolve after the start of HUD Code homes on June 15, 1976.

The price advantage of manufactured homes over site-built homes remained steady in the 1990s. It was researchers for the Fannie Mae Foundation and Harvard’s prestigious Joint Center for Housing Studies that pointed to such various realities of increasing appeal, durability, energy and purchase cost-savings.  Based on an ever-growing need for new housing stock, those university and third-party level researchers began to project that the trend lines favored a continued growth of the housing market share for manufactured homes.

 

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Why did Belsky miss his predicted date? Because it came before Buffett’s entry into MH? See the more detailed report and video, found here.

 

Belsky was quoted for a time in the literature of the Manufactured Housing Institute (MHI).  But a check of his name today reveals nothing on the MHI website.  Curious?

 

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What Happened?

The two quotes from Belsky above have been pared by the Daily Business News on MHProNews. They should not be thought of as spoken by Belsky as one line after the other. Rather, those two pared thus reflect strong realities that researchers like Belsky recognized.  They are accurate sound-bites that drill down to essential points.

In the 1990s and into the early 2000, there were numerous lenders in the manufactured home space.  Even in the 1980s, there were financial services firms, such as Lenders Services Inc (LSI) or AGIC in cities like Tulsa, OK that acted as middle-men between those banks, S&Ls or other financial institutions and the authorized sellers of manufactured homes.

As the manufactured home repossession rout of the late 1990s and early 2000s occurred, numbers of those finance companies – for example, Ford Motor Credit or the Associates – exited the business. Unlike site-built housing, many of those manufactured home lenders never returned to serve the industry.

By 2003, when Warren Buffett led Berkshire Hathaway bought Clayton Homes, Oakwood Homes, and some associated lending units, the MH industry was down, but not out. As Kevin Clayton said in the video in the report linked here, their firm used to have a road show that met with investment capital sources to raise capital to finance manufactured homes via their own captive lender. At the time, Clayton wasn’t in first or second place among the top producers or sellers of manufactured housing, that was still Fleetwood and Champion.

With Buffett’s deep Berkshire pockets, Clayton Homes need to fret about raising capital to finance new home sales vanished for Kevin Clayton and his firm’s team. Clayton said in the video on the page linked above that it was like saving several weeks a year in time, just because capital and reporting demands had been dramatically reduced.

Wall Street’s taste for MH finance paper had soured by 2004, so Berkshire owned Clayton had more than one strategic edge in the marketplace.

After the 2008 mortgage/housing collapse, which somewhat followed the pattern that occurred in manufactured housing a decade earlier, new starts in conventional housing sank like a rock. So did the values of existing housing. As Belsky observed, credit is part of the lifeblood of all housing.

By the time that Tim Williams from Berkshire owned 21st Mortgage Corp issued the first of his 2 now infamous letters linked here, that cut off of lending effectively took out or ‘knee capped’ numerous independent retailers.  That must not be thought of as a once and done event, as insider tips have revealed that it has occurred on floorplan lending by 21st more recently too.

That loss of thousands of retailers, chronicled in part by the Atlantic, IBISWorld and others, disrupted manufactured housing in several ways.  What they never identified, that tips by insiders to MHProNews did, was what arguably was a key that sparked that collapse.

In no particular order of importance, the loss of independent retailers impacted the following:

  • harmed the interests of the independent producers of HUD Code manufactured homes that sold largely or exclusively through those independents. Several long-time producers were put out of business, why?  In part because of the cascade or domino effect of losing their retailers.
  • The loss of street retailers also harmed the interests of independently owned manufactured home communities (MHCs). Because most communities relied upon retailers to fill their spaces, when retailers vanished, so did many of those new arrivals into MHCs.
  • Needless to say, nearly all aspects of manufactured housing that supply the industry were harmed. From suppliers, vendors, service, utilities, financial services, installers, transporters, experts or consultants, etc.  Lose sellers, production is lost, and a downward spiral occurs. Who benefited?  Consolidators.
  • The loss of independent retailers also harmed the interests of consumers and residents in manufactured home communities. Consider this point, among many that could be listed.  So long as a community is at or near capacity, much like a conventional housing subdivision, the only way to ‘get in’ is to buy an existing home.  That protected the value of those home owners.  When new communities are no longer were being built at the historic pace, and existing communities’ lost residents for a variety of reasons, imbalances occurred.
  • Those imbalances harmed the interests of most independently owned MHCs, and it harmed the interests of the residents in those communities too.
  • Until more land lease communities began to sell their own homes, vacancies meant that their property values were reduced.  These factors harmed consumers and independents, but could be construed to have made property values lower, and thus aided in the consolidation of communities into the hands of consolidators.

 

While there is more to that historical outline, that is sufficient to set-the-table for the comments of Susan Brenton to other independents Thursday afternoon, 3.28.2019.

 

What Susan Said…

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Brenton wears more than one hat, including duties for the new NAMHCO trade group.

Susan Brenton from the National Association of Manufactured Housing Community Owners (NAMHCO) shared several examples of issues that from her perspective and that of her community owner/members that the Manufactured Housing Institute (MHI) had failed to resolve for years.

In some cases, per Brenton, there were issues that she raised with the Arlington, VA based MHI that they were uninterested in addressing.

Let’s look at an example she gave.

While MHI is posturing with their members to this day that they are working with the Government Sponsored Enterprises (GSEs) to get more lending, NAMHCO has taken that ‘bull by the horns’ and began making a direct effort.

In doing so, they learned that locally based team members of Fannie Mae didn’t even know what manufactured housing was.

That’s stunning, given that the Duty to Serve (DTS) manufactured housing became federal law, in good measure though the efforts of the Manufactured Housing Association for Regulatory Reform (MHARR) to get that into the Housing and Economic Recovery Act (HERA) of 2008.  Rephrased, more than a decade after HERA and DTS became law, and Fannie Mae officials that Brenton and her colleagues met with had no clue what a manufactured home was?

That speaks volumes.

That also begs these questions. How can the GSEs claim to be fulfilling their Duty to Serve Manufactured Housing when their own team has examples of employees unaware of what our industry does?  How sincere can the GSEs be at fulfilling the law, when their staffers have so little understanding of the industry that they are supposedly going to serve as mandated by federal law?

 

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Another discovery Brenton shared with independent retailers, producers, and other attendees on Thursday was the following. There were potential avenues for ‘carve outs’ from the Consumer Financial Protection Bureau’s MLO rules that MHI was reportedly disinterested in addressing. Brenton was reportedly told by their staff that MHI’s plate was too full to consider working with another group Brenton and her colleagues encountered that was doing seller financing.

MHI was too busy to consider working with them, even though Brenton and their communities were dues paying members.

Out of frustrations like those that clearly harmed the interests of independently owned communities, community associations broke ranks from MHI.  Here is how Neal Haney put it.

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Once the rules of engagement and methods used by an opponent are better understood, then one can often predict what will follow. 

 

It remains to be seen what NAMHCO’s direct lobbying efforts with the GSEs will produce. But at least an effort is being made.

What in hindsight is increasingly clear is that the ‘smoking gun’ of the letter by Williams at 21st not only harmed the interests of independent retailers and producers of HUD Code homes.  It arguably likewise harmed the interests of independently owned communities, residents, lenders, and others in the industry supply and services chain.  Never forget that even U.S. Bank, who was doing profitable and successful lending in MHVille post 2003, finally exited the business after MHI failed to head of the implementation of the rules of Dodd-Frank.  U.S. Bank cited low sales volumes and the regulatory risks from making those loans.  Other examples could be named, but that makes the point.

 

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Some Takeaways from Fix the MH Industry Tricks Meeting

We will return to some of the other lessons and insights from Thursdays “Fix the MH Industry Tricks” meeting in the near future.  But for now, let’s note the following ones.

The school of hard-knocks from the domino effect of what Berkshire brands arguably caused as outlined in the account here is one that continues to be unpacked. Millions of residents, and thousands of independent owned businesses have been harmed.

Meanwhile, Arlington, VA based MHI did…what?  They certainly appear to have taken the Omaha-Knoxville party line. Whatever seemed to be contrary to that Omaha-Knoxville-Arlington axis’ goals went unaddressed.  That’s not just true for communities, it is true for retailers too.

 

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Some pundits, such as blogger George F. (F?) Allen have attempted to mischaracterize the work of MHI and MHARR. MHI clearly says of themselves that they represent “all segments of factory built housing,” that means retail, communities, lenders, suppliers and the like, not just producers. By contrast, MHARR clearly says that their focus is on the interests of the producers of HUD Code manufactured homes. So while MHARR has an indirect interest in lending, communities, or retail, that is not their mission. That said, MHARR members and leaders have voted to support the establishment of new post-production groups that would faithfully represent the interests of retailers, communities, and other segments of the industry. Allen’s characterization is arguably false, erroneous, or deliberately misleading. What is sadder, perhaps, is that Allen and Spencer Roane claim to represent the interests of communities. If so, why don’t they loudly and proudly call out MHI and Omaha-Knoxville for the ways that they’ve harmed other communities, and independents at large?

 

Brenton told the retailers, independent producers of manufactured homes, and the other interests represented Thursday at the “Fix the MH Industry Tricks discussions that she absolutely saw the value to creating a new non-production trade group that retailers and others could participate in.

What she implied was clear, as Haney or MHI award-winner Marty Lavin has previously said. If the interests of the big boys don’t align with those of the independents, it is only the big boys that benefit from MHI.

 

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MHProNews looks at the facts, considers the sources, and follows the evidence. MHI earlier last year, and for years before, MHI routinely replied promptly to all inquiries. But since we’ve spotlighted the problems and concerns, they’ve gone silent. Why? If the facts are on their side, why not make offer a cogent explanation?

 

Closing Notes of Keen Importance – Who Didn’t Come

Despite being personally invited to attend, neither Kevin Clayton, Joe Stegmayer, Tim Williams, Tom Hodges, or any MHI staff leaders opted to attend.  Why not?

 

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These are some of those who have been invited to attend. We blocked out the specific email address, to respect their professional privacy. But the company or organizational names are shown on the above.

 

They were given the specific opportunity to explain or debunk to the industry attendees their respective views regarding the various allegations made by MHProNews, MHLivingNews, MHARR, NAMHCO, and a variety of others.  Their silence is their constitutionally protected right. But their silence also leaves the record of our publishing unchallenged. Our allegations stand on the merits of their own words, documents, follow-the-money trail and trend lines, plus that Kevin Clayton video evidence.

Two ‘publishers’ of MH industry news were also specifically invited by our publisher to attend the “Fix the MH Industry Tricks” meeting. One of those two was Darren Krolewski of MHInsider.  Apparently coming and perhaps having to write about the meeting wouldn’t fit their pro-Clayton, pro-MHI, pro-big boy narrative?

Maybe that is why their magazines go largely un-picked up at Tunica and elsewhere?

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A photo of another rack at Tunica appears almost untouched. The industry’s pros, given a choice between fluff and reality often chose the real deal.

 

The other publisher specifically invited was one that privately called Clayton “evil,” but he nevertheless said he didn’t want to buy into the concerns over antitrust and other legal or MHI related issues.  That same publisher that thinks that Clayton is evil” said he wants to get along Clayton and MHI, and gladly publishes only “fluff” that makes the industry “look good.”

But how does one cure a problem who’s root causes are largely going unaddressed? Once more, one is left with the medical or good business practices analogy mentioned at the top of this article.  If the only thing that is dealt with are symptoms, then the core issues will continue to fester.

 

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Finally, while not specifically invited, other industry bloggers and writers failed to make the “Fix the MH Industry Tricks” scene. Where was George F. (F?) Allen?  Where was Spencer Roane, Kurt Kelley, Suzanne Felber, or others?  Did they not want to hear accounts like those of Brenton, that might shake up their “inclusive,” self-serving, and ‘happy talk’ industry views? These are not meant as personal slams against any of those mentioned, who can be very pleasant people. Rather, these are valid questions as to what drives those that publish content that industry readers are supposed to ‘learn’ from.

One of those that wasn’t able to attend that was among those that said they wanted to said this. ‘You guys are the only publication [MHProNews] that deals with the realities of manufactured housing.  Thanks for telling it like it is and standing up for the [interests of] independents in the industry.’

As the above should also reflect, standing up for independents is also standing up for the legitimate rights of consumers. When the system is rigged, there are a variety of consequences that arguably harms taxpayers, potential and current manufactured home owners, plus the businesses that seek to serve them.

That’s this Saturday’s manufactured home “Industry News, Tips, and Views, Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

 

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HUD Proposes Ending Manufactured Home Formaldehyde “Health Notice”

March 22nd, 2019 Comments off


HUDProposesEndingManufacturedHomeFormaldehydeHealthNoticeDailyBusinessNewsMHProNews600 

Let’s be clear. For years, not only manufactured housing, but other forms of housing had formaldehyde.  The health notices that were required in manufactured homes were arguably discriminatory.  Science says there can be more formaldehyde in parts per million (PPM) in the normal person’s breath than there used to be in the components going into manufactured homes, or other forms of site-built conventional housing.

 

 

That doesn’t mean that for a tiny minority that it wasn’t a potential issue. It just means that it was arguably unfair to place a notice in manufactured homes that were not also placed in other forms of construction too.  After all, the emissions came from components that went into conventional housing, as well as manufactured homes.

 

2019-03-22_2021FormaldehydeEmissionsstandardsDailyBusinessNewsMHProNews

Provided under fair use guidelines for media.

 

That said, that small level of formaldehyde has been dropping due to changes made possible by free enterprise and advances by firms in the production supply chain.

 

FormaldehydeInHumanBreathDailyBusinessNewsMHProNews

With those quick backdrops, tonight’s report from the Manufactured Housing Association for Regulatory Reform is another piece of potentially good news from HUD.  Here’s what the Washington, D.C. based MHARR told the Daily Business News on MHProNews earlier today. Note, the illustrations are by MHProNews, not MHARR.

 

WhatIsFormaldehydeCh2OManufacturedHomeDailyBusinessNewsMHProNews

 

MARCH 22, 2019

 

 

TO:                  MHARR MANUFACTURERS

                        MHARR STATE AFFILIATES

                        MHARR TECHNICAL REVIEW GROUP

 

FROM: MHARR

 

RE:                  HUD PROPOSES RULE TO ADOPT EPA FORMALDEHYDE STANDARDS — ELIMINATE FORMALDEHYDE “HEALTH NOTICE”

 

The U.S. Department of Housing and Urban Development (HUD), in the March 22, 2019 edition of the Federal Register, has issued a proposed rule that would amend the Federal Manufactured Housing Construction and Safety Standards (24 C.F.R. 3280) and Procedural and Enforcement Regulations (24 C.F.R. 3282) to incorporate formaldehyde emission controls and related certification requirements previously adopted by the U.S. Environmental Protection Agency (EPA) pursuant to the Formaldehyde Standards for Wood Products Act of 2010. HUD’s action implements a directive in that law, requiring HUD to update its manufactured housing formaldehyde standards to ensure consistency with the EPA standards, within 180 days of the enactment of the EPA standards.

 

Given the statutory nature of this mandate, MHARR, in comments before the Manufactured Housing Consensus Committee (MHCC), at its October 25-27, 2016 in-person meeting, and in separate regulatory reform comments pursuant to Trump Administration Executive Orders 13771 and 13777, submitted to HUD in June 2017 and February 2018, specifically called on the Department to repeal the red formaldehyde “health notice” currently required by section 3280.309 of the federal manufactured housing standards. Emphasizing that the new EPA requirements apply to composite wood building materials across-the-board, and that “manufactured homes utilize the same construction materials as site-built and other types of homes,” MHARR stated that the “discriminatory requirement [for] each manufactured home [to] prominently display” the red formaldehyde “health notice,” must be repealed.

 

And now, based on MHARR’s position on this matter, HUD is planning, as part of its March 22, 2019 proposed rule, to eliminate this red formaldehyde “health notice” which has been a subject of significant controversy – and a discriminatory impediment to the industry and its growth – for over three decades.

 

Comments on HUD’s proposed rule must be submitted by April 22, 2019.  MHARR, as usual, will submit comments in advance of the deadline, which may be cited by other interested parties.  This matter, in addition, will be addressed at MHARR’s upcoming Board of Directors meeting.

 

 

cc: Other Interested HUD Code Industry Manufacturers

 

— 30 —

ChampionHomesOpeningNewManufacturedHomeFactoryLeesvilleLAMHProNews

This is consistent leadership on the production side of association engagement.  Where is there a similar level of engagement by the Manufactured Housing Institute (MHI) on post-production issues? Why do even pro-MHI sources tell MHProNews, for example, that Arlington, VA based MHI at last report had not contacted or engaged the latest city to announce that it wanted to ban manufactured housing?

Watch for a special report planned for the next few days.  If you haven’t already made plans to attend the 2019 Tunica Manufactured Housing Show, come but make sure you are there Thursday afternoon, March 28th, for a special event. That’s manufactured home “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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Investors, Professionals, Planners, Advocates – Examining Affordable Manufactured Home Industry Market Potential

March 13th, 2019 Comments off

 

InvestorsProfessionalsPlannersAdvocatesExaminingAffordableManufacturedHomeIndsutryMarketPotentialDailyBusinessNewsMHProNews

There are already some 22 million in the U.S. living in
pre-or-post HUD Code homes, but what is the potential for the market?

 

Several reports independent of the manufactured housing industry in 2018 established the value of modern manufactured homes.  Several stated that manufactured homes were an important part of the solution for the affordable housing crisis.

A summary on several of those third-party studies that reflected positively on manufactured homes is linked here and further below, following the byline and notices.

So, there are already groups that see the value of manufactured homes, but there are also those outside of MHVille that think of our form of factory-built housing as homes for the poor, working, or lower middle class.  Some in our industry believe something similar. But is that a fair assessment?

The short answer to that subtopic is ‘yes and no.’ How so?

On the one hand, researchers reveal that the average income of HUD Code manufactured home residents is significantly lower than that of conventional housing. That’s a large market that is worth serving.

But it would ignore the reality that thousands who make far more than the average – and chose manufactured home living. Manufactured homes are desirable regardless of income.

  • MHLivingNews has interviewed millionaires who live in manufactured homes. There are also reports there of billionaires who own manufactured homes – even a single sectional.
  • MHLivingNews has also interviewed upper middle class owners of manufactured homes. There are likewise numbers of prior owners of conventional housing that own and praise their manufactured homes.
  • There is also Kid Rock video with the performer, his Rolls Royce, private jet and his manufactured home.

 

KidRockRollsRoyceManufacturedHomePoDunkOffiicalVideoDailyBusinessNewsMHProNews

Kid Rock – Po-Dunk [Official Video] Published on Jul 13, 2017 – 23,196,137 views, as of 3.13.2019 at 1:35 PM ET.

Which bring us to the broader question. Given the fact that numbers of upper-middle-class, plus some millionaires and billionaires have a manufactured home, what is the manufactured housing market potential? Let’s look.

First, to understand the answer to the question, first time readers and those new to manufactured housing must realize that for decades, there have been upscale manufactured homes and entry level HUD Code homes. It is somewhat similar to entry level cars, boats, RVs, other big ticket item industries.

With those thoughts in mind, here’s a snapshot of who could be a potential manufactured home customer.

  • Renters,
  • First Time Home Buyers.
  • Upsizers – including those who may own a conventionally built or other house, but want a larger floorplan home,
  • Downsizers – including those who own a conventional housing unit,
  • Retirees, and
  • Second or vacation home seekers.

 

Rephrased, almost anyone who is properly exposed to the realities vs the myths might want a manufactured home. Renters alone represent some 100,000,000 in the U.S., per CityLabs. iPropertyManagement says that about 33 percent of all households are in rental housing.  That one demographic group – renters – is enough to keep manufactured home producers busy growing in a sustainable way for years to come.  And the 2018 research by the National Association of Realtors (NAR) reflects the fact that millions of those make enough money to qualify for a manufactured home.

 

 

One more Factoid – What’s the Potential in Your Market?

Pointing to Census Bureau information, Melisa Data says that every year in the U.S. “an overall percentage of 14.19 percent annually” are moving from one housing unit to another. That means about 1 in 7 on average in your market are going to be moving every year.  Imagine that every 7th driver, every 7th person at a store, house of worship or wherever you encounter Americans are going to be moving this year.

Viewed as a marketer or sales professional should see this, that’s a huge and ongoing pool of potential prospects. Which begs the following questions.

  • So why are so relatively few prospects coming into your manufactured home community or street retail sales center?
  • Why are significant numbers of those coming into a sales center or community credit challenged than the pool seeking conventional housing?

Each of those 2 bullets are marketing, public relations, and educational issues.  But the fact that some prospects are well qualified, means that others like them can be attracted too. The fact that some millionaires and billionaires own a manufactured home, mean that more could be attracted too.  A look at the data with clear eyes tells the savvy that properly understood, the potential for manufactured housing is astronomical.

Which also means that the industry is underperforming, and it also means that those willing to apply the Sam Zell dictum could soar.  “When others are going left, look right.”  That ‘right’ is manufactured homes, communities, and other segments of the business.  Many underperforming means others could and should be outperforming and wildly prospering.

 

2018DataShareofHousingMarketManufacturedHousingInfographicDailyBusinessNewsMHProNews612

 

 

Bottom Line Takeaways for Industry Professionals? 

Whatever the agenda or reasoning process of others who seek to explain manufactured housing’s relatively low performance, the outline above reveals something brighter and more opportunity laden.

It’s an obvious advantage to be able to sell a product or service that costs less than competing alternatives. At present, manufactured homes are the lowest cost permanent housing choice made in the U.S. or Canada.  Here in the U.S., manufactured homes have the advantage of enhanced preemption. There are also multiple story options for manufactured homes that are rarely consider outside of this publication.

 

InfographicMobileManufacturedHomeManufacturedHousingIndustryFactsDataResearchMobileManufacturedHomeLivingNews

 

Those looking to explore this potential for their own business or location should check out the article linked from the text-image box below.

 

Rocking Manufactured Housing Shows, Events, and Marketing Promotions

 

The trump card the industry must use are the power of enforcing existing federal laws. Enhanced preemption is just one of the existing laws that could catapult the industry ahead, at the local level.

 

 

There are numerous reasons for a motivated operation with sufficient access to capital and other resources to be able to grow significantly.

 

 

The facts outlined herein provide reasons for the industry’s investors and professionals to grow at a far more robust clip.  Some of the reasons that the industry isn’t growing faster are found in the linked reports, below. “We Provide, You Decide” © ## (News, analysis, commentary.)

 

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Cavco Industries Woes Mount, Official, Unofficial Insights, Broader Manufactured Home Industry Impacts?

February 14th, 2019 Comments off

 

CavcoIndustriesWoesMountBroaderManufacturedHousingImpactBeyondTheirBrandsDailyBusinessNewsMHProNews600

Thank you. And before we begin, please be advised that comments made during this conference call by management will contain forward-looking statements under the provisions of the Private Securities Litigation Reform Act of 1995, including statements of expectations or assumptions about Cavco’s financial and operational performance, revenues, earnings per share, cash flow or use, cost savings and operational efficiencies,” said Mark Fusler, Director of Financial Reporting for Cavco Industries (CVCO), per the Motley Fool’s official earnings call transcript.

 

Some factors that may affect the company’s results include, but are not limited to the risk of litigation or regulatory action arising from the subpoenas we received from the SEC, the risk of potential litigation or regulatory action arising from the SEC related internal investigation and its findings, potential reputational damage that Cavco may suffer as a result of matters under investigation, adverse industry condition, our involvement in vertically integrated lines of business, including manufactured housing, consumer finance, commercial finance and insurance, market forces and housing demand fluctuations, our business and operations being concentrated in certain geographical region, the loss of any of our executive officers, federal government shutdown, and extensive regulation affecting manufactured housing,” said Fusler for Cavco.

This conference call also contains time-sensitive information that is accurate only as of the date of this live broadcast Tuesday, February 5, 2019. Cavco undertakes no obligation to revise or update any forward-looking statement to reflect events or circumstances after the date of this conference call, except as required by law,” Fusler stated before turning the call over to Daniel L. Urness, President and Acting Chief Executive Officer of Cavco.

One could unpack those disclosures at great length and depth.

But what was not directly stated was that the number of shareholders plaintiffs’ attorneys doing “investigations” of Cavco and CVCO stock has mounted. It’s about a dozen known firms, to date – and while it is implied by Fusler – it is not bluntly stated.

Nor was it directly said that Cavco continues to take several preparatory moves, per legal sources, that make it clear that they expect a potentially protracted legal battle over the Stegmayer-SEC subpoena reported issue. That too may be construed as implied, but was not stated.

 

 

The Curious Case of Cavco and Joe Stegmayer?

There are communications that have been sent to MHProNews as news tips that have occurred since he stepped down as chairman and CEO of Cavco that some might interpret as Stegmayer exercising more leadership at Cavco than his current job title may imply.

The fact that Stegmayer is still Chairman of the Manufactured Housing Institute (MHI) Executive Committee ought to be of interest too.

 

CavcoIndustriesWikiPage2142019ManufacturedHousingIndustryDailyBusinessNewsMHProNews

Why? Several possible reasons, per sources that include, but may not by limited to the notion of “derivative liabilities.” We will explore that topic in an upcoming report.

But look again at this part of Fusler’s disclaimer statements: “...market forces and housing demand fluctuations, our business and operations being concentrated in certain geographical region, the loss of any of our executive officers, federal government shutdown, and extensive regulation affecting manufactured housing…”

Which of those plaintiffs attorneys investigating Cavco have begun to uncover the various concerns about alleged market rigging or related that has been raised by MHProNews, MHLivingNews, MHARR and others? Which shareholders investigators have connected the relevant dots between Cavco, Clayton, and MHI?

Or who at the SEC is doing so?

How many of those shareholders attorneys or the SEC have had staff pouring over reports published here or elsewhere about Stegmayer, Cavco, Clayton, and MHI?

Without revealing sources and methods, it is common-sense to think that such research is the underway. If so, doesn’t that mean that Cavco’s legal bills and exposure will mount?

 

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But the market’s investors are apparently beginning to regain a measure of confidence in Cavco. They may – correctly or incorrectly – think the worst is over for CVCO, and that the stock is now “a value” in the Warren Buffett sense of the term.

 

 

CavcoIndustries2142019ManufacturedHomeIndustryNewsDailyBusinessNewsMHProNEws

 

The storm brewing over Cavco could disrupt more than what some in MHVille, the investment community – or even in Phoenix, Knoxville, and Arlington –  may currently believe. MHProNews will do follow up reports that will continue to unpack what is occurring in the developing case.

 

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Until the next report, note as a disclosure that MHProNews’ management holds no position in any tracked stock in our evening markets report, nor plans to open a position in the next few days.  Some prior reports can be accessed from the text/image box below.

 

What’s Coming at Cavco Industries (CVCO), Plus Manufactured Housing Industry Stock Updates

 

But we are keenly interested. As the #1 read, and pro-sustainable growth manufactured housing trade media, plus consulting, and professional services provider, we wonder aloud why certain steps have not yet occurred at MHI, their member companies, including Cavco, Clayton, 21st Mortgage and others haven’t already occurred?

Stay tuned, because more is almost guaranteed to be revealed. And if so, will it once more send shock waves though Cavco, or others?  “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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Aging in Place Harms Millennial Home Buyers, Says New Video and Report – MHVille Opportunity or Obstacle?

February 12th, 2019 Comments off

LouisTenenbaumHousingAdvocateMDAgingInPlaceHarmsMillennialsSaysCNBCFreddieMacHarvardJCHSManufacturedHousingOpportunitesObsticalsMHProNews

CNBC and Freddie Mac have released new information that claims that more seniors “aging in place” – not downsizing or selling their homes – is complicating the housing market for millennials and other buyers.

 

CNBC said, “As more older Americans ‘age in place,’ millennials struggle to find homes,” was Diana Olick’s headline, here were her top line bullets yesterday.

  • With more seniors than ever aging in place and choosing not to sell the family home, an estimated 1.6 million fewer properties are now available in a market already experiencing a critical shortage, according to Freddie Mac.
  • That is about the same number of new single-family and multifamily housing units built each year.
  • That stay-put trend is crashing into the rising demand for housing from the huge millennial generation: fewer homes for sale will continue to put upward pressure on already overheated home prices.
  • There’s a stalemate,” said Jane Fairweather, a longtime real estate agent in Bethesda, Maryland. “We can’t get enough housing for the couples who want to put their kids in good public school systems.”

 

Question – Follow the Facts and Evidence – Compare and Contrast

Freddie Mac’s estimate for the housing shortage is much smaller than the estimates from the National Low Income Housing Coalition (NLIHC) and the National Association of Realtors (NAR) chief economist, Lawrence Yun, Ph.D. NLIHC said that there is a 7.2 million unit shortage in their “GAP” report, while NAR’s Yun said that some 8.3 million units are needed.

 

 

 

By contrast, “We believe the additional demand for homeownership from seniors aging in place will increase the relative price of owning versus renting, making renting more attractive to younger generations,” said Sam Khater, chief economist at Freddie Mac, which CNBC’s report said estimated the current market needs about 2.5 million more homes to meet demand.

That means that NLIHC and NAR see it quite differently than Freddie Mac on this issue.

But Olick’s report – linked here – noted that 64 year old Louis Tenenbaum, a housing advocate in Kensington, Maryland – who himself is preparing to age-in-place – cited data from Harvard’s Joint Center for Housing Studies (JCHS) on the topic. Tenenbaum said that 63 percent of the estimated $383 billion spent on remodeling each year is among people over 50 years of age, per the JCHS.

That remodeling figure should once more give manufactured housing professionals pause. Imagine, $383 billion spent on remodeling alone in 2018. That dwarfs the estimated $7.62 billion total spent on all new manufactured housing in 2018.

Or another way to consider this is that the $1,664,587,000,000 spent on new and existing conventional housing in 2018, plus the $383 billion the JCHS states was spent on remodeling, mean the combined spending on construction and remodeling exceeds $2 trillion a year in the U.S.

More specifically, the estimated total is $2,047,587,000,000.

Manufactured housing professionals, investors and affordable housing advocates, this is one more wake up call.

 

2018DataShareofHousingMarketManufacturedHousingInfographicDailyBusinessNewsMHProNews612

 

Thousands of professionals are taking the path of least resistance, day-by-day.  But the same old, same old, yields the same old results.

Many are advertising for and getting ‘the mobile home buyer,’ and many of those – after decades of ‘easy financing ads’ are of the belief that financing on a new manufactured home is easy. Not so. Which explains the scores of turn-downs and many loans that don’t close because the down payment required was too much for a potential buyer to raise.

By contrast, the approval rates on conventional housing is reportedly higher, in part because the prospects are better qualified in the first place.

As a plug, keep in mind that MHProNews’ consultant, L. A. ‘Tony’ Kovach has developed proven marketing and sales processes that attract and convert well qualified shoppers who consider a conventional home into buyers of manufactured homes. For more on business development services, click here.

To learn more about the factors holding manufactured housing back from its true potential, see the related reports, below the byline and notices that follow. That’s this morning’s “News through the lens of manufactured homes, and factory-built housing” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

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Former Manufactured Housing Institute President, Manufactured Home Owners, Urban Institute, and You

“The Illusion of Motion Versus Real-World Challenges”

 

 

 

 

 

New 2019 U.S. Housing Infographic with Manufactured Home Data Points

February 2nd, 2019 Comments off

 

New2019USHousingInfographicWithHUDCodeManufacturedHomeDataPointsDailyBusinessNewsMHProNews

Image and text designs, MHProNews.

This Saturday morning’s data points will be simple, yet profound.  The Daily Business News on MHProNews begins with the current estimated totals for all U.S. Housing sales for 2018.

 

The total dollar volumes for the chart below uses data collected on 1.31.2019, from the sources as noted.

 

ManufacturedHomeTotalsin1.6TrillionDollarUSHousingIndustry2018-Feb22019

 

Regular MHProNews readers may recall our Daily Business News report that noted Jeff Bezos led Amazon Alexa Fund’s estimate last year that the total potential market for new U.S. prefab housing could be about $330 billion dollars a year.  But the estimated pace for manufactured homes for all of 2018 was only $7.89 billion?

 

That’s opportunity in disguise.  Here’s just one reason why.  The next chart reflects the Census Bureau data from July, that used February 2018 figures. In an affordable housing crisis struck nation that needs over 8 million housing units, per the National Association of Realtors, only factory building can close that gap rapidly enough.  The facts below are just one reason why far more buyers could be won over to modern manufactured homes.

 

 

Americans are demonstrably skeptical about manufactured homes. It is obvious that what’s being done now is not effective enough.  That’s why new as well as proven ways of ‘breaking through’ the confusion with facts and evidence must be used. 

 

MostMenAppearnNeverConsideredWhatHouseIsNeedlesslyPoorAllTheirLivesHenryDavidThoreauManufacturedHomeLivingNews

For newcomers to the website not familiar with modern manufactured homes, learn more by clicking the image above or the link here.

 

Proven internal and external educational efforts are part of what’s needed.  Because as useful as videos, 3D tech, pretty photos, and sharp websites are, those have been around in MHVille for years.  The needle is barely moving in some states, and is going backwards in others. Facts are what they are.

 

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

 

What These Facts Suggest

What these data points suggest is just how immense the opportunity is for manufactured homes in 2019 and beyond.  MHProNews has preached that market potential for years.  It has sadly only been more recently that others have begun to corrobrate what should have be obvious.

Manufactured home sales are demonstrably underperforming.  Last night’s latest job numbers from the Bureau of Labor Statistics (BLS) demonstrate that the labor market is growing. Manufacturing in America, once deemed dead by some political leaders just two years ago, is coming back to life. Construction is growing.  The economy is strong, despite some trying to talk it down for political reasons.

While much of the nation is roaring, it is manufactured housing that is snoring.

 

 

Why is the manufactured housing industry struggling so?

 

Figure1MobileManufacturedHomeSalesSHipmentsVsExistingingNewHouseSalesManufacturedHousingiinudstryDataMHProNews

The facts are troubling, but also spell opportunity in disguise. But it will require work, and changes. It is obvious that more of the same will only bring more of the same.

 

Will the industry turn to the so-called leaders that have led and kept the industry at this low point for well over a decade?

 

average-shipment-per-decade-manufactured-home-posted-on-mhpronews-com-d

Graphic provided by Ross Kinzler, former executive director of the Wisconsin Housing Alliance (WHA).

 

Day by day, we get tips from readers that often explain the troubling reasons why manufactured housing is struggling.

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

To understand the issues – cause and effects – more clearly, see the related reports, linked further below the by lines and notices.  Some of those reports – ICYMI – are new and ‘read hot.’

 

CaseyMackLegacyHousingManufacturedTinyHomesKudosMHProNews

 

That’s your rousing wake up call. Let the facts inspire you to yearn for more. That’s MH “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

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2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

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Related Reports:

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“The Illusion of Motion Versus Real-World Challenges”

MHARR Releases Study Recommending Independent Collective Representation for Post-Production Sector

 

 

 

 

 

 

 

 

 

“Major Step” in Independent National Post-Production Manufactured Housing Advocacy Taken, Per Trade Group

January 8th, 2019 Comments off

MajorStepIndependentNationalPost-ProductionManufacturedHousingAdvocacTakenPerTradeGroupDailyBusienssNewsMHProNews600

It has been one of the more-read articles on the Daily Business News on MHProNews, which means it is one of the hotter topics in the manufactured housing industry.

 

And today, the Manufactured Housing Association for Regulatory Reform (MHARR) said the following about NAMHCO – in their take on the topic previously reported by MHProNews. More after their full release, which begins below.

 

 MHARRNEWSheaderDailyBusinessNewsMHProNews

 

MHARR News Item — Independent National Manufactured Housing Post-Production Association Takes Major Step

 

INDEPENDENT NATIONAL MANUFACTURED HOUSING

POST-PRODUCTION ASSOCIATION TAKES MAJOR STEP

 

Washington, D.C., January 8, 2019 – The National Association of Manufactured Housing Community Owners (NAMHCO), a new, independent association representing a key manufactured housing industry post-production constituency, has announced a major step in its initial organization and the start of national-level advocacy activities to better and more effectively represent the post-production sector in Washington, D.C. Accordingly, essential activity to begin addressing and correcting a major gap in the manufactured housing industry’s national-level representation in Washington, D.C. is starting to gain important momentum.

After announcing its formation as an independent organization in late-2018 — including as members (among others), state manufactured housing associations which had previously withdrawn from the Manufactured Housing Institute (MHI) — NAMHCO, issued a News Release just before the start of 2019, stating that it has now retained the services of a lobbying consultant in Washington, D.C. to act on its behalf at the national level, where multiple issues continue to vex the manufactured housing industry’s post-production sector with significantly negative consequences for the entire industry and American consumers of affordable housing. Indeed, the industry – the nation’s premiere source of non-subsidized affordable housing — after a nine-year rebound from historically-low production levels reached in 2009, has just suffered its third consecutive month of flat-line or negative growth – at a time when production levels, due to an unusually strong national economy, should be booming.

In large measure, the industry — since 2000 — has seen its growth unnecessarily thwarted, undermined and impeded by a combination of factors primarily affecting its post-production sector. With manufacturers producing their best, highest quality homes ever, and with production-related regulatory issues at the federal level reduced to some degree in recent years by the highly-focused efforts of the Manufactured Housing Association for Regulatory Reform (MHARR) in conjunction with the administration of President Donald J. Trump, it is in the post-production arena – and most particularly the failure to effectively address and remedy major issues affecting zoning, placement and especially consumer financing for HUD Code manufactured home purchasers – where the most significant constraints have been imposed on the industry and its ability to serve the millions of mostly lower and moderate-income American families that want and need affordable, non-subsidized homeownership, and rely on manufactured housing to fill that need.

While HUD Code manufacturers and other smaller and mid-sized industry businesses have — and have had for nearly thirty-five years – independent, aggressive, national-level representation in Washington, D.C. through MHARR, that type of independent representation has been almost entirely absent for the post-production sector and most importantly, its thousands of smaller, independent businesses, since the National Manufactured Housing Federation disappeared as an independent entity and was subsumed into MHI decades ago. And, indeed, the formation of NAMHCO is consistent with the call for an independent, national-level, post-production manufactured housing association set forth in a study, presented to and approved by MHARR’s Board of Directors in 2017.  Furthermore, this new entity will create opportunities – and a venue – for other state associations that have been seeking better and more effective representation of their post-production members in Washington, D.C., particularly with respect to the key issues of zoning, placement and consumer financing.

As was anticipated by MHARR’s study, the establishment of this new association could – and hopefully will – help to encourage and create potential areas of policy cooperation and synergy between MHARR and NAMHCO with benefits for the entire industry (and particularly its smaller, independent businesses) as well as consumers. MHARR has already communicated with the leadership of NAMHCO regarding matters of mutual interest, and will continue to follow-up as appropriate in the near future.

The Manufactured Housing Association for Regulatory Reform is a Washington, D.C.-based national trade association representing the views and interests of independent producers of federally-regulated manufactured housing.

Manufactured Housing Association for Regulatory Reform (MHARR)

1331 Pennsylvania Ave N.W., Suite 512

Washington D.C. 20004

Phone: 202/783-4087

Fax: 202/783-4075

Email: MHARRDG@AOL.COM

 

— 30 —

See our related report on this same topic, which includes other details. That’s found below the byline and notices. We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

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3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

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MHARR Releases Study Recommending Independent Collective Representation for Post-Production Sector

 

 

 

 

 

 

 

 

Earning More Honest, Honorable Manufactured Home Industry Profits in 2019

December 31st, 2018 Comments off

 

EarningMoreHonestHonorableManufacturedHomeIndustryProfits2019DailyBusinessNewsMHProNews

Every business professional or account worth their salt does a financial analysis.  Serious investors in the equity markets or who want to risk money in a property or enterprise want data and evidence too.

 

Two articles on varied topics posted today on the Daily Business News each have a kind of lesson learned.  Those lessons could be summed up like this. The opportunities for affordable housing are immense in the U.S. Yet, manufactured housing (MH) is underperforming.

Why?

In fact, the MH industry is hovering near historic lows by several measures. This is despite the fact that there have been several generally positive, third-party reports on manufactured housing in 2018 alone.  As usual, we’ve covered those good reports on the Daily Business News on MHProNews, along with hundreds of other topics.

 

ManufacturedHomeMHShipments1990-2017DailybusinessNewsManufacturedHousingMHProNews600

 

MHProNews has done extensive fact-checks in 2018.  We’ll finish the year with this one more, for the sake of the industry’s business professionals, investors, advocates, officials, and policy wonks.

For the purposes of this report, we are not going to dispute the claims of MHVillage (MHV) shown below.  We’ll simply take their own claims at face value.  The data was pulled from their MHV site on 12.30.2018 at about 3:30 PM ET.

 

MHVillageLogoMHVlogoSalesTrafficAvgSalesPriceDataDailyBusinessNewsManufacturedHousingMHProNews2018-12-30_1532x600

 

Similarly, for the purposes of this analysis, MHProNews won’t dispute the claims of Alexa.  Generally, to get this level of data from Alexa, as is shown below, one must register a site.  So presumably, MHV and/or their sister operation registered their website.

 

MHVillageAlexaRankingDropping2018-12-30_1725DailyBusinessNewsMHpronews

 

This reflects several points that MHProNews has made for years, including, but not limited to the following:

  • The vast majority of those who consider a manufactured home never buy one. It is, per MHV’s data, over 99½% that don’t buy from them. Of course, they may buy elsewhere, but other statistics demonstrates that #nettlesome point that manufactured homes are not being bought at the rates or percentages in numerous years past.
  • While that is a problem, it is also an opportunity in disguise for those who learn how to convert lookers and visitors – online, as well as at sales centers and communities – into paying customers.
  • Those that buy a manufactured home on MHV are predominately used home shoppers, MHVillage Co-President Darren Krolewski said as much in Tunica before a live audience of dozens of industry professionals in 2018, in response to a question from MHProNews.
  • Krolewski also admitted publicly at that same event that he doesn’t know why the conversion ratios are so low.
  • As low as MHV data revels its conversion ratios are, if one takes the Manufactured Housing Institute (MHI) claims seriously about reaching an audience of tens of millions in 2018, their pathetic conversion ratio data makes MHV look like superstars. Sadly, when MHI’s own claims are properly understood, they arguably make MHI “promotional” efforts look foolish at best — or exaggerated, deceptive, and ignorant at worst.
  • In fairness to MHV, they likely are – because they are a predominately publicly-focused website – higher in total traffic than MHProNews, which is laser focused on professionals. Meaning, their traffic data-points and MHProNews would be apples and oranges for those who are targeting a Business to Business (B2B)  vs. a Business to Consumer (B2C) audience.

ICYMI, it is also worth noting that on the last day of the Tunica Show, just shortly before the show closed, the following photo was taken. There are others like it for more racks, as the insert reveals. MHVillage’s “MH Insider has not resonated with the B2B audience. They have advertisers, to be sure, but the readership – based upon the clear visual evidence below – is lacking.

 

MHInsiderManufacturedHousingINdustryDailyBusinessNewsMHProNews

 

One could go deeper, but this is sufficient to make the following points.

  • Whatever MHI and MHV are doing, it is insufficient to dramatically move-the-needle in new manufactured housing results.
  • The same point could be made about Berkshire Hathaway owned MH industry giant, Clayton Homes. Why they do, what they do, their data for 2017 claims they were 47.7 percent of the industry’s total sales. They’ve arguably spent millions on promotion. But the entire industry is still only going to finish 2018 with about 100,000 (+/-) total sales for the year, as suggested by MHI’s own most recent SAAR forecast.

This leads us to inexorably the following conclusion.

 

Without Changing the Behavior, the MH Industry Won’t Improve Enough to Achieve its Potential

It is no secret that MHI and some of their surrogates have worked for some years to derail and undermine MHProNews, for whatever reasons one may wish to speculate. That began prior to MHProNews’ serious fact-checks and investigations, which began when an MHI member gave a news tip about Richard ‘Dick Jennison and Lesli Gooch, so one shouldn’t think that MHI tried to derails us to ‘retaliate.’  If anything, MHProNews was frankly slow-to-respond.

The video below could be seen as a mainstream media summary of recently reported scandals.  The video news is from Kevin Clayton/Clayton Homes’ own base of operation headquarters, in Knoxville, TN.

 

 

The video above lays out facts, allegations, and federal investigations that MHProNews – and numerous others in mainstream media – have independently reported on.  So, no one can claim with a straight face that MHProNews is making up news, rather, we are the primary news source that can be trusted to report-on and thereby hold the powerful to account.

The Manufactured Housing Institute leadership, and the Berkshire brands operating in manufactured housing, objectively have their own image problem.  While Clayton says they’ve paid no fines lately, they’ve previously admitted in public to paying fines and having to refund money on home loans in the not-too-distant past.

 

ManufacturedHousingInstituteMHIBoardofDirectors1242018DailyBusinessNewsMHProNews

The last MHI chairman who had no public scandals was Don Glisson Jr. MHI’s prior president left with a series of statements that all pointed to similar problems MHProNews has also reported. While Clayton’s Tom Hodges has had no negative news tided to his name, Clayton Homes has had numerous issues reported in mainstream media over a period of more than a decade. See the video posted above as but one example, from 2018.

 

MHI, MHVillage, and MHInsider are tied-at-the-hip, as the prior related reports linked below the byline and notices at the end of this post indicate.

2018-06-22_0521ConversionRatiosPerMHVillageLogoManufacturedHousingIndustryDailyBusinessNewsMHProNews600

Data earlier this year, per MHVillage, collage by MHProNews.

 

If MHI can’t improve its own image, and MHV can’t do a better job than what their latest or prior data shows, then the long-time, proven results from MHProNews’ leadership stands ready to fill-the-gap.

 

CaseyMackLegacyHousingManufacturedTinyHomesKudosMHProNews

Our publisher’s and team’s work have been:

 

  • favorably cited in mainstream media, in local media from states border-to-border, and in national platforms too. We’ve routinely defended and promoted the good news about manufactured housing, while acknowledging the problematic in the industry too.
  • Our sister site, MHLivingNews was cited by the CFPB in their White Paper on Manufactured Homes.
  • A document from a news tip that was first published on MHProNews was introduced into the Congressional Record.
  • We’ve been cited by third-party researchers, like the National Association of Realtors (NAR) 2018 report on Manufactured Housing,
  • Our publisher and work was applauded in a peer-reviewed, doctoral thesis on manufactured housing.
  • Our pro-industry work has drawn over 1000 LinkedIn recommendations and endorsements, with the vast majority unsolicited.
  • Additionally, there’s the company awards, letters, and videos of recommendation, plus the public and private thanks from individuals across the spectrum in manufactured and modular housing.

So, depending on who jeers and why, the jealous, agenda driven, and skulking back stabbers can become a back-handed badge of honor. Some will buy what a circle of connivers try to sell, but naturally others won’t.  Consider this as part of the praise…

 

TimWilliams21stMortgagePublicationDailyBusinessNewsMHProNewsMHLivingNews

BarryColeMHInsuranceRVMHHallofFameCongratsManufacturedHomeIndustryMHProNews

 

Our sources and readers span the spectrum of all sizes of manufactured housing operations. MHI members, Manufactured Housing Association for Regulatory Reform (MHARR) members, and thousands of industry independents and investors beyond those two national trade bodies are among our daily visitors.

DonGlissonTriadFinancial-DarrenKrolweskiDataCompMHVillage-6thAnniversaryMHProNews-com-

Previously provided comments for publication.

DearTonySoheylaNoGreaterResourceSpeakstoIssuesOpportunitiesWeFaceAsIndependentRetailersGusRodriguezTejasHomesTX

Gus’ message came in response to a series of exposes on issues within manufactured housing, as well as tips, strategies, and opportunities.

 

There are clearly others – like those linked here – fighting for improvement in manufactured housing in the U.S.  Those who have sounded off from the U.S. and Canada in the recent report, linked below, are objectively attempting to correct the record on issues that have for too long hobbled manufactured housing.

 

MHARR, ROC USA, Canadian Association Weigh-In On Disney “Trailers” Controversy

 

The evidence should be clear. If you want to grow, then it simply makes sense to work with those who are proven to hold even the powerful in MHVille to account, while cheering on the good that the industry has accomplished.

 

UltimateManufacturedHomeHousingInfographicNotMobileHomeTrailerHouseFactoryBuiltHomeIndustryDailyBusienssNewsMHProNews-600

 

We at MHProNews/MHLivingNews have earned what one industry leader called “the street cred.”

To take the next step, to invest wisely in your future, click here or call the number below and pick from one or more ways to support the cause of MH industry cleansing and advancement.  Yes, there are honorable, profitable, proven ways for the MH industry’s location(s) and operations like yours to grow. We’ve worked with mom-and-pops, but with billionaires and multibillion dollar operations too.  Let us show you how to grow with honor, and more profits. “We Provide, You Decide.” ©  ## (News , analysis, and commentary.)

863-213-4090.

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

 

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