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Cavco Industries Woes Mount, Official, Unofficial Insights, Broader Manufactured Home Industry Impacts?

February 14th, 2019 No comments

 

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Thank you. And before we begin, please be advised that comments made during this conference call by management will contain forward-looking statements under the provisions of the Private Securities Litigation Reform Act of 1995, including statements of expectations or assumptions about Cavco’s financial and operational performance, revenues, earnings per share, cash flow or use, cost savings and operational efficiencies,” said Mark Fusler, Director of Financial Reporting for Cavco Industries (CVCO), per the Motley Fool’s official earnings call transcript.

 

Some factors that may affect the company’s results include, but are not limited to the risk of litigation or regulatory action arising from the subpoenas we received from the SEC, the risk of potential litigation or regulatory action arising from the SEC related internal investigation and its findings, potential reputational damage that Cavco may suffer as a result of matters under investigation, adverse industry condition, our involvement in vertically integrated lines of business, including manufactured housing, consumer finance, commercial finance and insurance, market forces and housing demand fluctuations, our business and operations being concentrated in certain geographical region, the loss of any of our executive officers, federal government shutdown, and extensive regulation affecting manufactured housing,” said Fusler for Cavco.

This conference call also contains time-sensitive information that is accurate only as of the date of this live broadcast Tuesday, February 5, 2019. Cavco undertakes no obligation to revise or update any forward-looking statement to reflect events or circumstances after the date of this conference call, except as required by law,” Fusler stated before turning the call over to Daniel L. Urness, President and Acting Chief Executive Officer of Cavco.

One could unpack those disclosures at great length and depth.

But what was not directly stated was that the number of shareholders plaintiffs’ attorneys doing “investigations” of Cavco and CVCO stock has mounted. It’s about a dozen known firms, to date – and while it is implied by Fusler – it is not bluntly stated.

Nor was it directly said that Cavco continues to take several preparatory moves, per legal sources, that make it clear that they expect a potentially protracted legal battle over the Stegmayer-SEC subpoena reported issue. That too may be construed as implied, but was not stated.

 

 

The Curious Case of Cavco and Joe Stegmayer?

There are communications that have been sent to MHProNews as news tips that have occurred since he stepped down as chairman and CEO of Cavco that some might interpret as Stegmayer exercising more leadership at Cavco than his current job title may imply.

The fact that Stegmayer is still Chairman of the Manufactured Housing Institute (MHI) Executive Committee ought to be of interest too.

 

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Why? Several possible reasons, per sources that include, but may not by limited to the notion of “derivative liabilities.” We will explore that topic in an upcoming report.

But look again at this part of Fusler’s disclaimer statements: “...market forces and housing demand fluctuations, our business and operations being concentrated in certain geographical region, the loss of any of our executive officers, federal government shutdown, and extensive regulation affecting manufactured housing…”

Which of those plaintiffs attorneys investigating Cavco have begun to uncover the various concerns about alleged market rigging or related that has been raised by MHProNews, MHLivingNews, MHARR and others? Which shareholders investigators have connected the relevant dots between Cavco, Clayton, and MHI?

Or who at the SEC is doing so?

How many of those shareholders attorneys or the SEC have had staff pouring over reports published here or elsewhere about Stegmayer, Cavco, Clayton, and MHI?

Without revealing sources and methods, it is common-sense to think that such research is the underway. If so, doesn’t that mean that Cavco’s legal bills and exposure will mount?

 

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But the market’s investors are apparently beginning to regain a measure of confidence in Cavco. They may – correctly or incorrectly – think the worst is over for CVCO, and that the stock is now “a value” in the Warren Buffett sense of the term.

 

 

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The storm brewing over Cavco could disrupt more than what some in MHVille, the investment community – or even in Phoenix, Knoxville, and Arlington –  may currently believe. MHProNews will do follow up reports that will continue to unpack what is occurring in the developing case.

 

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.  

 

Until the next report, note as a disclosure that MHProNews’ management holds no position in any tracked stock in our evening markets report, nor plans to open a position in the next few days.  Some prior reports can be accessed from the text/image box below.

 

What’s Coming at Cavco Industries (CVCO), Plus Manufactured Housing Industry Stock Updates

 

But we are keenly interested. As the #1 read, and pro-sustainable growth manufactured housing trade media, plus consulting, and professional services provider, we wonder aloud why certain steps have not yet occurred at MHI, their member companies, including Cavco, Clayton, 21st Mortgage and others haven’t already occurred?

Stay tuned, because more is almost guaranteed to be revealed. And if so, will it once more send shock waves though Cavco, or others?  “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

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2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

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HUD Code Manufactured Home Production Decline Persists – Time For Action Not Excuses

“The Illusion of Motion Versus Real-World Challenges”

Independent National Manufactured Housing Post-Production Association Takes Major Step

President Trump Announces Nominee Dr. Mark Calabria to Become New Director of Federal Housing Finance Agency

MHARR Calls on HUD To Remove Zoning, Placement and Consumer Financing Barriers to Manufactured Homes

MHARR Exposes GSES’ Failure On Chattel Financing Before Congress

Independent National Manufactured Housing Post-Production Association Takes Major Step

“Washington Post Article Underscores Clear Need for An Independent Post-Production Association”

MHARR Releases Study Recommending Independent Collective Representation for Post-Production Sector

 

 

 

 

 

 

 

Aging in Place Harms Millennial Home Buyers, Says New Video and Report – MHVille Opportunity or Obstacle?

February 12th, 2019 No comments

LouisTenenbaumHousingAdvocateMDAgingInPlaceHarmsMillennialsSaysCNBCFreddieMacHarvardJCHSManufacturedHousingOpportunitesObsticalsMHProNews

CNBC and Freddie Mac have released new information that claims that more seniors “aging in place” – not downsizing or selling their homes – is complicating the housing market for millennials and other buyers.

 

CNBC said, “As more older Americans ‘age in place,’ millennials struggle to find homes,” was Diana Olick’s headline, here were her top line bullets yesterday.

  • With more seniors than ever aging in place and choosing not to sell the family home, an estimated 1.6 million fewer properties are now available in a market already experiencing a critical shortage, according to Freddie Mac.
  • That is about the same number of new single-family and multifamily housing units built each year.
  • That stay-put trend is crashing into the rising demand for housing from the huge millennial generation: fewer homes for sale will continue to put upward pressure on already overheated home prices.
  • There’s a stalemate,” said Jane Fairweather, a longtime real estate agent in Bethesda, Maryland. “We can’t get enough housing for the couples who want to put their kids in good public school systems.”

 

Question – Follow the Facts and Evidence – Compare and Contrast

Freddie Mac’s estimate for the housing shortage is much smaller than the estimates from the National Low Income Housing Coalition (NLIHC) and the National Association of Realtors (NAR) chief economist, Lawrence Yun, Ph.D. NLIHC said that there is a 7.2 million unit shortage in their “GAP” report, while NAR’s Yun said that some 8.3 million units are needed.

 

 

 

By contrast, “We believe the additional demand for homeownership from seniors aging in place will increase the relative price of owning versus renting, making renting more attractive to younger generations,” said Sam Khater, chief economist at Freddie Mac, which CNBC’s report said estimated the current market needs about 2.5 million more homes to meet demand.

That means that NLIHC and NAR see it quite differently than Freddie Mac on this issue.

But Olick’s report – linked here – noted that 64 year old Louis Tenenbaum, a housing advocate in Kensington, Maryland – who himself is preparing to age-in-place – cited data from Harvard’s Joint Center for Housing Studies (JCHS) on the topic. Tenenbaum said that 63 percent of the estimated $383 billion spent on remodeling each year is among people over 50 years of age, per the JCHS.

That remodeling figure should once more give manufactured housing professionals pause. Imagine, $383 billion spent on remodeling alone in 2018. That dwarfs the estimated $7.62 billion total spent on all new manufactured housing in 2018.

Or another way to consider this is that the $1,664,587,000,000 spent on new and existing conventional housing in 2018, plus the $383 billion the JCHS states was spent on remodeling, mean the combined spending on construction and remodeling exceeds $2 trillion a year in the U.S.

More specifically, the estimated total is $2,047,587,000,000.

Manufactured housing professionals, investors and affordable housing advocates, this is one more wake up call.

 

2018DataShareofHousingMarketManufacturedHousingInfographicDailyBusinessNewsMHProNews612

 

Thousands of professionals are taking the path of least resistance, day-by-day.  But the same old, same old, yields the same old results.

Many are advertising for and getting ‘the mobile home buyer,’ and many of those – after decades of ‘easy financing ads’ are of the belief that financing on a new manufactured home is easy. Not so. Which explains the scores of turn-downs and many loans that don’t close because the down payment required was too much for a potential buyer to raise.

By contrast, the approval rates on conventional housing is reportedly higher, in part because the prospects are better qualified in the first place.

As a plug, keep in mind that MHProNews’ consultant, L. A. ‘Tony’ Kovach has developed proven marketing and sales processes that attract and convert well qualified shoppers who consider a conventional home into buyers of manufactured homes. For more on business development services, click here.

To learn more about the factors holding manufactured housing back from its true potential, see the related reports, below the byline and notices that follow. That’s this morning’s “News through the lens of manufactured homes, and factory-built housing” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

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Conquest Capitalism – Thoughts of Chairman Warren Buffett – Billionaires Campaign to Control Trillion Dollar Affordable Housing Market

Warren Buffett’s Moat, Understanding Manufactured Housing Requires Grasping Strategic Economic Moats

Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

Former Manufactured Housing Institute President, Manufactured Home Owners, Urban Institute, and You

“The Illusion of Motion Versus Real-World Challenges”

 

 

 

 

 

New 2019 U.S. Housing Infographic with Manufactured Home Data Points

February 2nd, 2019 Comments off

 

New2019USHousingInfographicWithHUDCodeManufacturedHomeDataPointsDailyBusinessNewsMHProNews

Image and text designs, MHProNews.

This Saturday morning’s data points will be simple, yet profound.  The Daily Business News on MHProNews begins with the current estimated totals for all U.S. Housing sales for 2018.

 

The total dollar volumes for the chart below uses data collected on 1.31.2019, from the sources as noted.

 

ManufacturedHomeTotalsin1.6TrillionDollarUSHousingIndustry2018-Feb22019

 

Regular MHProNews readers may recall our Daily Business News report that noted Jeff Bezos led Amazon Alexa Fund’s estimate last year that the total potential market for new U.S. prefab housing could be about $330 billion dollars a year.  But the estimated pace for manufactured homes for all of 2018 was only $7.89 billion?

 

That’s opportunity in disguise.  Here’s just one reason why.  The next chart reflects the Census Bureau data from July, that used February 2018 figures. In an affordable housing crisis struck nation that needs over 8 million housing units, per the National Association of Realtors, only factory building can close that gap rapidly enough.  The facts below are just one reason why far more buyers could be won over to modern manufactured homes.

 

 

Americans are demonstrably skeptical about manufactured homes. It is obvious that what’s being done now is not effective enough.  That’s why new as well as proven ways of ‘breaking through’ the confusion with facts and evidence must be used. 

 

MostMenAppearnNeverConsideredWhatHouseIsNeedlesslyPoorAllTheirLivesHenryDavidThoreauManufacturedHomeLivingNews

For newcomers to the website not familiar with modern manufactured homes, learn more by clicking the image above or the link here.

 

Proven internal and external educational efforts are part of what’s needed.  Because as useful as videos, 3D tech, pretty photos, and sharp websites are, those have been around in MHVille for years.  The needle is barely moving in some states, and is going backwards in others. Facts are what they are.

 

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

 

What These Facts Suggest

What these data points suggest is just how immense the opportunity is for manufactured homes in 2019 and beyond.  MHProNews has preached that market potential for years.  It has sadly only been more recently that others have begun to corrobrate what should have be obvious.

Manufactured home sales are demonstrably underperforming.  Last night’s latest job numbers from the Bureau of Labor Statistics (BLS) demonstrate that the labor market is growing. Manufacturing in America, once deemed dead by some political leaders just two years ago, is coming back to life. Construction is growing.  The economy is strong, despite some trying to talk it down for political reasons.

While much of the nation is roaring, it is manufactured housing that is snoring.

 

 

Why is the manufactured housing industry struggling so?

 

Figure1MobileManufacturedHomeSalesSHipmentsVsExistingingNewHouseSalesManufacturedHousingiinudstryDataMHProNews

The facts are troubling, but also spell opportunity in disguise. But it will require work, and changes. It is obvious that more of the same will only bring more of the same.

 

Will the industry turn to the so-called leaders that have led and kept the industry at this low point for well over a decade?

 

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Graphic provided by Ross Kinzler, former executive director of the Wisconsin Housing Alliance (WHA).

 

Day by day, we get tips from readers that often explain the troubling reasons why manufactured housing is struggling.

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

To understand the issues – cause and effects – more clearly, see the related reports, linked further below the by lines and notices.  Some of those reports – ICYMI – are new and ‘read hot.’

 

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That’s your rousing wake up call. Let the facts inspire you to yearn for more. That’s MH “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

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Warren Buffett’s Moat, Understanding Manufactured Housing Requires Grasping Strategic Economic Moats

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NPR Targets Manufactured Home Communities, Including Sun, RV Horizons, Frank Rolfe, Buffett-Berkshire Hathaway Related Details

PBS & NPR Reporting on Manufactured Housing News, Pulling Back the Veil

Positive, Uplifting Third-Party Reports Favor Modern Manufactured Housing, So What’s Going Wrong?

MHI CEO Dick Jennison’s Pledge – 500,000 New Manufactured Home Shipments

Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

 

“The Illusion of Motion Versus Real-World Challenges”

MHARR Releases Study Recommending Independent Collective Representation for Post-Production Sector

 

 

 

 

 

 

 

 

 

“Major Step” in Independent National Post-Production Manufactured Housing Advocacy Taken, Per Trade Group

January 8th, 2019 Comments off

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It has been one of the more-read articles on the Daily Business News on MHProNews, which means it is one of the hotter topics in the manufactured housing industry.

 

And today, the Manufactured Housing Association for Regulatory Reform (MHARR) said the following about NAMHCO – in their take on the topic previously reported by MHProNews. More after their full release, which begins below.

 

 MHARRNEWSheaderDailyBusinessNewsMHProNews

 

MHARR News Item — Independent National Manufactured Housing Post-Production Association Takes Major Step

 

INDEPENDENT NATIONAL MANUFACTURED HOUSING

POST-PRODUCTION ASSOCIATION TAKES MAJOR STEP

 

Washington, D.C., January 8, 2019 – The National Association of Manufactured Housing Community Owners (NAMHCO), a new, independent association representing a key manufactured housing industry post-production constituency, has announced a major step in its initial organization and the start of national-level advocacy activities to better and more effectively represent the post-production sector in Washington, D.C. Accordingly, essential activity to begin addressing and correcting a major gap in the manufactured housing industry’s national-level representation in Washington, D.C. is starting to gain important momentum.

After announcing its formation as an independent organization in late-2018 — including as members (among others), state manufactured housing associations which had previously withdrawn from the Manufactured Housing Institute (MHI) — NAMHCO, issued a News Release just before the start of 2019, stating that it has now retained the services of a lobbying consultant in Washington, D.C. to act on its behalf at the national level, where multiple issues continue to vex the manufactured housing industry’s post-production sector with significantly negative consequences for the entire industry and American consumers of affordable housing. Indeed, the industry – the nation’s premiere source of non-subsidized affordable housing — after a nine-year rebound from historically-low production levels reached in 2009, has just suffered its third consecutive month of flat-line or negative growth – at a time when production levels, due to an unusually strong national economy, should be booming.

In large measure, the industry — since 2000 — has seen its growth unnecessarily thwarted, undermined and impeded by a combination of factors primarily affecting its post-production sector. With manufacturers producing their best, highest quality homes ever, and with production-related regulatory issues at the federal level reduced to some degree in recent years by the highly-focused efforts of the Manufactured Housing Association for Regulatory Reform (MHARR) in conjunction with the administration of President Donald J. Trump, it is in the post-production arena – and most particularly the failure to effectively address and remedy major issues affecting zoning, placement and especially consumer financing for HUD Code manufactured home purchasers – where the most significant constraints have been imposed on the industry and its ability to serve the millions of mostly lower and moderate-income American families that want and need affordable, non-subsidized homeownership, and rely on manufactured housing to fill that need.

While HUD Code manufacturers and other smaller and mid-sized industry businesses have — and have had for nearly thirty-five years – independent, aggressive, national-level representation in Washington, D.C. through MHARR, that type of independent representation has been almost entirely absent for the post-production sector and most importantly, its thousands of smaller, independent businesses, since the National Manufactured Housing Federation disappeared as an independent entity and was subsumed into MHI decades ago. And, indeed, the formation of NAMHCO is consistent with the call for an independent, national-level, post-production manufactured housing association set forth in a study, presented to and approved by MHARR’s Board of Directors in 2017.  Furthermore, this new entity will create opportunities – and a venue – for other state associations that have been seeking better and more effective representation of their post-production members in Washington, D.C., particularly with respect to the key issues of zoning, placement and consumer financing.

As was anticipated by MHARR’s study, the establishment of this new association could – and hopefully will – help to encourage and create potential areas of policy cooperation and synergy between MHARR and NAMHCO with benefits for the entire industry (and particularly its smaller, independent businesses) as well as consumers. MHARR has already communicated with the leadership of NAMHCO regarding matters of mutual interest, and will continue to follow-up as appropriate in the near future.

The Manufactured Housing Association for Regulatory Reform is a Washington, D.C.-based national trade association representing the views and interests of independent producers of federally-regulated manufactured housing.

Manufactured Housing Association for Regulatory Reform (MHARR)

1331 Pennsylvania Ave N.W., Suite 512

Washington D.C. 20004

Phone: 202/783-4087

Fax: 202/783-4075

Email: MHARRDG@AOL.COM

 

— 30 —

See our related report on this same topic, which includes other details. That’s found below the byline and notices. We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

New Era in National U.S. Manufactured Home Community Representation Underway?

 

MHARR Releases Study Recommending Independent Collective Representation for Post-Production Sector

 

 

 

 

 

 

 

 

Earning More Honest, Honorable Manufactured Home Industry Profits in 2019

December 31st, 2018 Comments off

 

EarningMoreHonestHonorableManufacturedHomeIndustryProfits2019DailyBusinessNewsMHProNews

Every business professional or account worth their salt does a financial analysis.  Serious investors in the equity markets or who want to risk money in a property or enterprise want data and evidence too.

 

Two articles on varied topics posted today on the Daily Business News each have a kind of lesson learned.  Those lessons could be summed up like this. The opportunities for affordable housing are immense in the U.S. Yet, manufactured housing (MH) is underperforming.

Why?

In fact, the MH industry is hovering near historic lows by several measures. This is despite the fact that there have been several generally positive, third-party reports on manufactured housing in 2018 alone.  As usual, we’ve covered those good reports on the Daily Business News on MHProNews, along with hundreds of other topics.

 

ManufacturedHomeMHShipments1990-2017DailybusinessNewsManufacturedHousingMHProNews600

 

MHProNews has done extensive fact-checks in 2018.  We’ll finish the year with this one more, for the sake of the industry’s business professionals, investors, advocates, officials, and policy wonks.

For the purposes of this report, we are not going to dispute the claims of MHVillage (MHV) shown below.  We’ll simply take their own claims at face value.  The data was pulled from their MHV site on 12.30.2018 at about 3:30 PM ET.

 

MHVillageLogoMHVlogoSalesTrafficAvgSalesPriceDataDailyBusinessNewsManufacturedHousingMHProNews2018-12-30_1532x600

 

Similarly, for the purposes of this analysis, MHProNews won’t dispute the claims of Alexa.  Generally, to get this level of data from Alexa, as is shown below, one must register a site.  So presumably, MHV and/or their sister operation registered their website.

 

MHVillageAlexaRankingDropping2018-12-30_1725DailyBusinessNewsMHpronews

 

This reflects several points that MHProNews has made for years, including, but not limited to the following:

  • The vast majority of those who consider a manufactured home never buy one. It is, per MHV’s data, over 99½% that don’t buy from them. Of course, they may buy elsewhere, but other statistics demonstrates that #nettlesome point that manufactured homes are not being bought at the rates or percentages in numerous years past.
  • While that is a problem, it is also an opportunity in disguise for those who learn how to convert lookers and visitors – online, as well as at sales centers and communities – into paying customers.
  • Those that buy a manufactured home on MHV are predominately used home shoppers, MHVillage Co-President Darren Krolewski said as much in Tunica before a live audience of dozens of industry professionals in 2018, in response to a question from MHProNews.
  • Krolewski also admitted publicly at that same event that he doesn’t know why the conversion ratios are so low.
  • As low as MHV data revels its conversion ratios are, if one takes the Manufactured Housing Institute (MHI) claims seriously about reaching an audience of tens of millions in 2018, their pathetic conversion ratio data makes MHV look like superstars. Sadly, when MHI’s own claims are properly understood, they arguably make MHI “promotional” efforts look foolish at best — or exaggerated, deceptive, and ignorant at worst.
  • In fairness to MHV, they likely are – because they are a predominately publicly-focused website – higher in total traffic than MHProNews, which is laser focused on professionals. Meaning, their traffic data-points and MHProNews would be apples and oranges for those who are targeting a Business to Business (B2B)  vs. a Business to Consumer (B2C) audience.

ICYMI, it is also worth noting that on the last day of the Tunica Show, just shortly before the show closed, the following photo was taken. There are others like it for more racks, as the insert reveals. MHVillage’s “MH Insider has not resonated with the B2B audience. They have advertisers, to be sure, but the readership – based upon the clear visual evidence below – is lacking.

 

MHInsiderManufacturedHousingINdustryDailyBusinessNewsMHProNews

 

One could go deeper, but this is sufficient to make the following points.

  • Whatever MHI and MHV are doing, it is insufficient to dramatically move-the-needle in new manufactured housing results.
  • The same point could be made about Berkshire Hathaway owned MH industry giant, Clayton Homes. Why they do, what they do, their data for 2017 claims they were 47.7 percent of the industry’s total sales. They’ve arguably spent millions on promotion. But the entire industry is still only going to finish 2018 with about 100,000 (+/-) total sales for the year, as suggested by MHI’s own most recent SAAR forecast.

This leads us to inexorably the following conclusion.

 

Without Changing the Behavior, the MH Industry Won’t Improve Enough to Achieve its Potential

It is no secret that MHI and some of their surrogates have worked for some years to derail and undermine MHProNews, for whatever reasons one may wish to speculate. That began prior to MHProNews’ serious fact-checks and investigations, which began when an MHI member gave a news tip about Richard ‘Dick Jennison and Lesli Gooch, so one shouldn’t think that MHI tried to derails us to ‘retaliate.’  If anything, MHProNews was frankly slow-to-respond.

The video below could be seen as a mainstream media summary of recently reported scandals.  The video news is from Kevin Clayton/Clayton Homes’ own base of operation headquarters, in Knoxville, TN.

 

 

The video above lays out facts, allegations, and federal investigations that MHProNews – and numerous others in mainstream media – have independently reported on.  So, no one can claim with a straight face that MHProNews is making up news, rather, we are the primary news source that can be trusted to report-on and thereby hold the powerful to account.

The Manufactured Housing Institute leadership, and the Berkshire brands operating in manufactured housing, objectively have their own image problem.  While Clayton says they’ve paid no fines lately, they’ve previously admitted in public to paying fines and having to refund money on home loans in the not-too-distant past.

 

ManufacturedHousingInstituteMHIBoardofDirectors1242018DailyBusinessNewsMHProNews

The last MHI chairman who had no public scandals was Don Glisson Jr. MHI’s prior president left with a series of statements that all pointed to similar problems MHProNews has also reported. While Clayton’s Tom Hodges has had no negative news tided to his name, Clayton Homes has had numerous issues reported in mainstream media over a period of more than a decade. See the video posted above as but one example, from 2018.

 

MHI, MHVillage, and MHInsider are tied-at-the-hip, as the prior related reports linked below the byline and notices at the end of this post indicate.

2018-06-22_0521ConversionRatiosPerMHVillageLogoManufacturedHousingIndustryDailyBusinessNewsMHProNews600

Data earlier this year, per MHVillage, collage by MHProNews.

 

If MHI can’t improve its own image, and MHV can’t do a better job than what their latest or prior data shows, then the long-time, proven results from MHProNews’ leadership stands ready to fill-the-gap.

 

CaseyMackLegacyHousingManufacturedTinyHomesKudosMHProNews

Our publisher’s and team’s work have been:

 

  • favorably cited in mainstream media, in local media from states border-to-border, and in national platforms too. We’ve routinely defended and promoted the good news about manufactured housing, while acknowledging the problematic in the industry too.
  • Our sister site, MHLivingNews was cited by the CFPB in their White Paper on Manufactured Homes.
  • A document from a news tip that was first published on MHProNews was introduced into the Congressional Record.
  • We’ve been cited by third-party researchers, like the National Association of Realtors (NAR) 2018 report on Manufactured Housing,
  • Our publisher and work was applauded in a peer-reviewed, doctoral thesis on manufactured housing.
  • Our pro-industry work has drawn over 1000 LinkedIn recommendations and endorsements, with the vast majority unsolicited.
  • Additionally, there’s the company awards, letters, and videos of recommendation, plus the public and private thanks from individuals across the spectrum in manufactured and modular housing.

So, depending on who jeers and why, the jealous, agenda driven, and skulking back stabbers can become a back-handed badge of honor. Some will buy what a circle of connivers try to sell, but naturally others won’t.  Consider this as part of the praise…

 

TimWilliams21stMortgagePublicationDailyBusinessNewsMHProNewsMHLivingNews

BarryColeMHInsuranceRVMHHallofFameCongratsManufacturedHomeIndustryMHProNews

 

Our sources and readers span the spectrum of all sizes of manufactured housing operations. MHI members, Manufactured Housing Association for Regulatory Reform (MHARR) members, and thousands of industry independents and investors beyond those two national trade bodies are among our daily visitors.

DonGlissonTriadFinancial-DarrenKrolweskiDataCompMHVillage-6thAnniversaryMHProNews-com-

Previously provided comments for publication.

DearTonySoheylaNoGreaterResourceSpeakstoIssuesOpportunitiesWeFaceAsIndependentRetailersGusRodriguezTejasHomesTX

Gus’ message came in response to a series of exposes on issues within manufactured housing, as well as tips, strategies, and opportunities.

 

There are clearly others – like those linked here – fighting for improvement in manufactured housing in the U.S.  Those who have sounded off from the U.S. and Canada in the recent report, linked below, are objectively attempting to correct the record on issues that have for too long hobbled manufactured housing.

 

MHARR, ROC USA, Canadian Association Weigh-In On Disney “Trailers” Controversy

 

The evidence should be clear. If you want to grow, then it simply makes sense to work with those who are proven to hold even the powerful in MHVille to account, while cheering on the good that the industry has accomplished.

 

UltimateManufacturedHomeHousingInfographicNotMobileHomeTrailerHouseFactoryBuiltHomeIndustryDailyBusienssNewsMHProNews-600

 

We at MHProNews/MHLivingNews have earned what one industry leader called “the street cred.”

To take the next step, to invest wisely in your future, click here or call the number below and pick from one or more ways to support the cause of MH industry cleansing and advancement.  Yes, there are honorable, profitable, proven ways for the MH industry’s location(s) and operations like yours to grow. We’ve worked with mom-and-pops, but with billionaires and multibillion dollar operations too.  Let us show you how to grow with honor, and more profits. “We Provide, You Decide.” ©  ## (News , analysis, and commentary.)

863-213-4090.

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

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3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

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Eye Opening – Manufactured Homes in National, Global Context

 

What the Latest Numbers from #1 Manufactured Housing Market Texas Reveals

 

 

 

 

 

 

 

 

 

 

Clayton Donates Manufactured Home for Christmas, But What’s Up With Those Lumps of Coal?

December 24th, 2018 Comments off

 

ClaytonHomesDonatesManufacturedHomeChristmasWhatsUpWithLumpsofCoalDailyBusinessNewsMHProNews

Giving and denotations can be good, and certainly the Mona Lisa and Oscar De Paz of New Braunfels, TX will benefit from the Christmas gift of a new manufactured home donated by Clayton Homes.

 

Manufactured housing is one of the largest sources of unsubsidized, affordable housing in the country,” said Family Promise CEO Claas Ehlers via a Clayton Homes media release to the Daily Business News on MHProNews. “We are excited to work with Clayton and help move this family from being homeless to homeowners, helping them along the path to stability and opportunity every family deserves.”

Family Promise says about themselves that they are a national nonprofit organization helping homeless and low-income families achieve sustainable independence through what is described as a community-based response.

We are committed to contributing solutions to the affordable housing crisis in America,” said Kevin Clayton, CEO of Clayton. “We hope our continued efforts with the Family Promise team will increase awareness and inform how others can donate or volunteer to positively impact the lives of families affected by homelessness.”

But perhaps a broader question ought to be, what is the cause of so much homelessness to begin with?

 

Zillow Research Reveals Impact of Rising Rents on Homelessness, Affordable Housing Advocates, Public Officials, and Investors Take Note

 

Some of the facts, new third-party research, and issues surrounding the challenge of homelessness and the relatively low rate of home ownership in the U.S. are found by clicking on the text/image boxes above and below.

 

 

The Darker Side of Gift Giving?

It’s a sad fact that the Mafia and drug lords are among those who know the value of gift giving. But among the questions should be, what is the below-the-waterline cost of the gift? What did the donor get in return for their gift?

Clayton Homes gained some level of media fanfare via this new home donation during the advent of Christmas Season.

But for thoughtful souls who have studied Clayton Homes and their Berkshire Hathaway inspired ‘strategic moat’ business model, several questions should arise.

For example:

  • How was the money for this gift to the De Paz family earned?
  • What is the cost to society for how the money was earned that made that donation possible?
  • Is there a metaphorical lump of coal being simultaneously given to millions, while Kevin Clayton of Berkshire Hathaway owned Clayton Homes takes a public bow for their purported largess?
  • What was the value of the free publicity to Clayton Homes, compared to the cost of the gifted home and any related tax write-off?
  • Is Clayton Homes attempting to use such donations and gifts to divert attention away from over a decade of controversies?

It has been some 7 years since Kevin Clayton said during a video interview that the industry was ready to erase the unjust stigma associated with manufactured housing. Really?

Where is the high visibility effort to explain to millions that manufactured homes today are not the mobile homes that have no longer been built in the U.S.A. since June 15, 1976?

How was it possible the on the fortieth anniversary of the HUD Code’s federally preemptive standards for manufactured housing safety, durability, and energy efficiency that the Clayton-dominated Manufactured Housing Institute (MHI) failed to provide maximum news coverage for the 40th anniversary date?

A U.S. affordable housing crisis has been ongoing for years. Meanwhile, Clayton and the Berkshire Hathaway brands that dominate manufactured housing’s Arlington, VA based ‘puppet association’ has provided a fig leaf instead of action measurable by potentially millions of renters buying a manufactured home for the same or lower payment than their rental.

 

ThoseWhoTellTheStoriesRuleSocietyPlatoquoteManufacturedHOusingIndustryDailyBusinessNewsMHProNews

 

Indeed, several of the scandals surrounding manufactured homes and manufactured home lending has originated from Clayton, 21st Mortgage Corp, and Vanderbilt Mortgage and Finance (VMF).  Other controversies and scandals, past and present, are likewise found among members of the Monopolistic Housing Institute, err, Manufactured Housing Institute (MHI). For example, their former chairman, Nathan Smith, has deep ties to Clayton and 21st.  His SSK Communities has earned an “F” rating by the Better Business Bureau (BBB).  They’ve been the subject of class action lawsuits, as has Clayton.

2018-09-26_0939BBBSSKCommunitiesLogoNathanSmithPhotoManufacturedHomeLivingNewsThirdPartyLogo

You can see a Nathan Smith, SSK Communities related report, by clicking this link here.

While home ownership rates are slowly recovering, the U.S. still lags behind some 40 other nations in home ownership rates. How is that possible, when some of those other nations have much lower per capital earnings?

Top50CountriesinWorldHomeOwnershipRatesWikipediaPostedDailyBusinessNewsMHProNews1878

The argument has been made that Clayton, 21st and Berkshire Hathaway’s Chairman Warren Buffett have manipulated the marketplace in various ways, some of them openly so.  But some of those open manipulations were misunderstood or overlooked. Following facts, evidence and money trails leads to some sobering concerns about Clayton, and MHI.

HomeOwnershipRatesUSCensusBureauDailyBusinessNewsMHProNews

Home ownership rates were holding fairly steady until 2007, four years after Berkshire Hathaway acquired Clayton Homes,, 21st Mortgage, Vanderbilt Mortgage and Finance, and began buying up loans and more pieces of the industry. While there are numerous factors, the purported manipulation of the manufactured home market by 21st and Clayton can’t be overlooked by serious researchers. See chart below.

ManufacturedHousingSHipmentsBloombergQuintFactoryBuiltRebuidRecoveryDailyBusinessNEwsMHproNEws

Yes, Clayton gave away a home in Texas, and one fortunate family benefited. Good for the De Paz family, seriously. But Clayton got free publicity at Christmastime. Meanwhile, millions are renting, and some 550,000 to 660,000 others are homeless.  How much green blood-money is on Berkshire Hathaway’s hands?

It was the New York Times that reported recently on the trend of monopolization in America.

New York Times-David Leonhardt-“The Monopolization of America,” Manufactured Housing Slant

 

Would so many be homeless if conglomerates like Berkshire Hathaway weren’t purportedly manipulating capital, failing to defend the good about the manufactured home industry, while Clayton themselves have been the source of numerous negative-image creating headlines?  ICYMI, or need a refresher for added clarity – click on the text/image box below for more insights.

 

Escaping the Grave? Affordable, Manufactured Housing News

 

In the days when stoves heated humble housing and coal was the fuel burned, a lump of coal was a reality that became a metaphor for a few more minutes or hours of heat against the cold of winter.

The De Paz family are entrepreneurs who’ve been given a hand up.  But MHProNews has heard from and about numerous operations in manufactured housing, that number in the hundreds if not thousands, that have had their own American dreams shattered by alleged manipulations of capital access and other purported treacheries.

If Berkshire’s brands in manufactured housing have indeed participated directly and/or indirectly in manipulating the marketplace as alleged, perhaps the mainstream media spotlight on Clayton ought to be on those deprived of safer, new, and durable homes vs. renting or homelessness? “We Provide, You Decide.” © ## (News , analysis, and commentary.)

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can join the scores who follow us on Twitter at this link. You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

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2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

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Billion Dollar Startup Modular Builder, Using Robotics, Could Soon Rival Clayton Homes’ Total Sales

 

Machiavellian “Godfather” – Sam Zell, Warren Buffett, Capital, Lending and Crossed Lines in Manufactured Housing

 

Capital Pouring In, What Warren Buffett May Not Want MHVille Professionals to Know

Clayton Homes Owned Sales Centers Reveal Surprising Trend

November 28th, 2018 Comments off

 

ClaytonHomesLogoClaytonHomesOwnedDealershipSalesCenterPhotoSurprisingTrendDailyBusinessNewsMHProNews

Not one, but two different former independent HUD Code manufactured housing retailers that sold out to Clayton Homes in recent years revealed a surprising trend to MHProNews.

 

Retail traffic – manufactured home shoppers – at formerly independently-owned manufactured home sales centers declined after Clayton Homes bought their locations, per those insider sources.

What explains the decline after Clayton Homes purchased the location?

That question will be examined in a future Daily Business News on MHProNews report.

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

But the purported fact of the decline of traffic could help explain why a top 10 manufactured housing state – such as Louisiana – could be experiencing a drop in new manufactured home shipments.  Keep in mind, Clayton has a serious presence in Louisiana.

 

 

LouisianaManufacturedHousingAssociationOklahomaMHAOManufacturedHomeDailyBusinessNewsMHproNews

Louisiana is one of the top ten states for manufactured home shipments in recent years, per data collected by HUD and reported by MHARR. Clayton Homes has a serious presence in the state. Yet, sales are declining. Why???

 

Top10ManufacturedHousingshipments2018CummulativeManufacturedHousingAssocRegulatoryReformMHARRTXLAFLALNCMSCAKYMITN-DailyBusinessNewsMHProNews

The data above is based upon official information collected for the Department of Housing and Urban Development (HUD), and reported by the Manufactured Housing Association for Regulatory Reform (MHARR).

 

Meanwhile, the Berkshire/Clayton dominated Manufactured Housing Institute (MHI) has produced a allegedly pricey video promoting the alleged ‘successes‘ of – wait for it – MHI.

 

MHIMembersChangingPerceptionOfManufacturedHousingMHILogoClaytonHomesLogoBerkshireHathawayLogoMHProNews

 

2 stills from that new MHI video – reportedly okayed by Clayton Homes – are above and below. The thrust of the video is a kind of razzle dazzle way of convincing members to stay, and is uses to win new members.  As a preview, we’ll be doing a report on that arguable piece of MHI spin in the days ahead.  Until then, the two stills above and below will be useful to the industry’s professionals.

 

LeveragingCreationNewClassManufacturedHomesMHIDailyBusinessNewsMHProNews

 

Clayton Homes “New” Image Campaign, Surprising Facts Behind Have it Made Stigma Attacking Video

 

Yet, as MHProNews exclusively reported, the largest member of MHI – Clayton Homes – has closed some 100 retail centers in the last 7 years.  Their ‘stigma’ fighting image campaign has clearly failed to meaningfully move the needle.

 

ManufacturedHousingVsTotalCompletedHomesLegacyHousingS1FilingIPODailyBusinessNewsMHProNews

Legacy clearly believes in the future of the business, because they are raising capital to expand their retail base.

 

Clayton’s Surprising Result – Sunday Morning Weekly Recap, MH Headline Reports and News in Review Aug 19 to Aug 26, 2018

 

Prior insider tips from Clayton sources have said that Clayton purportedly will drop pay for General Managers (GM) once they’ve largely achieve their corporate objective to dominate manufactured housing.

 

Former Clayton Homes Team, Employees Speak Out – Mainstream Media, Trade Media Reports

 

We are not aware of any other trade media source that has reported – as the Daily Business News on MHProNews has – that if new homes destined for use as rental units in manufactured home communities were discounted, the industry as a whole has been largely flat for years.

The above doesn’t mean that some Clayton centers are preforming better, or improving.  So, pay close attention to what those insider sources at Clayton said. Rephrased, centers that were previously owned by manufactured housing independents and where purchased by Clayton Homes ended up – per those sources – declining in retail customer traffic. Based on that, and the other problematic reports about Knoxville and Arlington, how is it that they claim that they have some secret sauce for more industry success?

Legacy Housing IPO, Lending Tree, & New HUD Ruling Updates

It is interesting to note, in contrast to the trends at Clayton retail, that Legacy Housing is planning to expand the number of their sales centers.  ICYMI, or want a refresher, see the report, linked above.

“Razzle dazzle” by Knoxville’s pawns in Arlington, VA will only work long-term on the industry’s independents in an environment where there are no fact-checks. Thus, the value and importance of ongoing insider tips, news, analysis, and commentary. That’s manufactured housing “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

NOTICE: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

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3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

New Shipment Data, Top Manufactured Home State, Other MH States Continue Slide

Another Top Manufactured Home State is Sliding on New HUD Code Home Shipments, More New Data

 

September 2018 Manufactured Home Production Data Shows Slight Flatline

While Manufactured Housing Overall Rises, Some Slip Sliding Away

MH Marketing Insights – Where are Americans Moving? U.S. Moves, by State – Charts, Video

November 21st, 2018 Comments off

MHMarketingInsightsWhereAreAmericansMovingUSMovesByStateChartsVideoDailyBusinessNewsMHProNews

There are several serious topics that are frankly heavy, and in various ways negative, that we will hold until after Thanksgiving. These include court decisions, legal, and other industry-specific items that we’ll tackle in the near term, but after the holiday.

 

 

The reason is simple. It’s time for a respite, but one that is nevertheless useful for manufactured housing industry professionals, who are routinely keen on what trends impact their business or profession.

Marketers, take note of a key fact we’ve spotlighted before, but bears repeating, as the data evolves.

If you are one of those that print an article – and highlight or make notes – put 5 stars next to a data-point from North American, further below.

 

2017OutMigrationInmigrationbystateNorthAMericanMoversDailyBusinessNewsMHProNews

Net flight from Ohio, which was occurring in 2011, has stabilized by 2017, per the data from North American.  Other trends are noted by comparing the 2017 to 2011 maps.

 

It is information that is literally that significant to manufactured home marketers. More below.

 

2011OutMigrationInmigrationbystateNorthAMericanMoversDailyBusinessNewsMHProNews

Compare the 2011 to the 2017 data, and among the items that jumps out are from the West Coast. California and Washington have become outbound states, per North American and the U.S. Census Bureau.

 

According to North American…

North American – a moving company – has compiled data that is provided by the graphics shown below.  They are also referenced in the video by Money GPS, which has mostly useful analysis, but we’ll skip the analysis of their plugs, etc. at the end of their mostly fine video.

 

 

Per North American in January 2018, “…updated through 2017, historical migrations map showing where Americans have moved throughout the years.”

 

5GoldStarsManufacturedHousingMHProNews

The data point below is 5 stars for savvy manufactured home marketers, owners, investors, and professionals.

 

According to the latest information published by the U.S. Census Bureau the percentage of people that move every year equates to 14% of the population (or roughly 40 million).”

That’s the quote.  Properly understood, it’s a startling data point to our industry.

Why?  Because it is telling you that some 1 out of 7 people/households on average are moving during the course of the year.  Run those numbers in your market…

…and you’ll begin to get a sense of what your actual potential is.

When we coach manufactured home clients, or do corporate training, on marketing and sales, this is a common point consultant/coach L. A. ‘Tony’ Kovach makes.  It is a point sadly overlooked by too many in our industry. Because most retail centers and manufactured home communities are only seeing a tiny sliver of the traffic that is shopping for a new home.  What sets Tony’s work apart from others, in part, is this simple principle.  Learn how to engage as many housing shoppers – not just those specifically looking for a manufactured home – but strive to set in front of all of those looking for any kind of housing change.

 

 

When you learn how to successfully engage, educate, and motivate those who’ve not been thinking about a manufactured home, that’s the magic for serious location growth.  You gain more customers with better credit and/or more cash buyers too.

That said, back to North American’s data.

People move for a variety of reasons: housing, jobs, family, etc.  Being aware of cross country moving migration patterns can provide you a better idea on the behavior of Americans. The following historical U.S. migration study will provide you the states with the largest influx of moves and the states that have the most outbound moves,” said the moving company’s report.

If you are in a state that has outbound migration, you need a winning strategy for that scenario.  If you are in state with net move-in growth, you also need to craft a successful strategy. Enjoy the data. Why not use the data above as a discussion starter for brain-storming with your team?

 

CaseyMackLegacyHousingManufacturedTinyHomesKudosMHProNews

That’s MH “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

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Factory Rep’s Tip–Manufactured Home Service & Satisfaction – ABC News, Clayton Controversy Follow-Up

October 12th, 2018 Comments off

 

FactoryRepsTipManufacturedHomeServiceSatisfactionABCNewsClaytonHomesControveryFollowUp

Let’s begin with an analogy. Toyota today issued a recall on 168,000 vehicles, said Newsday. Just a week ago, Consumer Reports said that Toyota has recalled over 900,000 vehicles for stall. Do manufactured home industry professionals think those numbers prevent people from buying a Toyota?  Is it unfair for media – or trade publishers – to cover that news? “Toyota sold around 10.4 million vehicles in the fiscal year that ended in March 2018,” said Statista. Corporate News said that “…nearly 2.5 million [Toyotas were sold] in the U.S…in 2016.”

 

Rephrased, Toyota sold more vehicles last year then the total number of pre-HUD Code mobile homes, and post-HUD Code manufactured homes currently exist in U.S.

There is a demonstrably different response to media reports about problems with conventional housing, or automobiles, then there are to negative news about manufactured homes. Why is that so?

That may not seem fair, but industry pros and investors need to grasp the reality and learn how to navigate and deal with it.

 

Clayton’s Service Woes Repeatedly in Mainstream News Stories

While Clayton is the subject at the heart of this service/customer satisfaction controversy, the Clayton Homes/ABC News story video is a lesson for the industry at large. That MHVille’s industry’s professionals and investors care about this story is proven by the tremendous interest, and considerable feedback.  ICYMI, or want a refresher and to see the video, see our Daily Business News on MHProNews report at the link below.

Clayton Homes Ripped by Customer Complaints Spotlighted on ABC News

 

The follow up report has also drawn comments and thousands of hits. ICYMI, or need a refresher, see those above and below.

 

Clayton Homes Consumer Complaints Saga Continues, Mold and More

 

Factory Rep’s Comments on Service Issues

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To report a news tip on any industry related topic, click the image above or email to iReportMHNewsTips@mhmsm.com To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

With that backdrop, look at what a factory representative emailed as a news tip/comment to MHProNews.

He used just one of many cases to make his point.

Only one more day for the service tech, [and he] would have finished this customers home. Yet, the service tech, takes off to another job and the customer is left with unfinished work. Why? I don’t know,” said a HUD Code manufactured home builder’s representative, in a message for publication to the Daily Business News to MHProNews.

It is very costly to a mfg the more times they visit a home! Well, because no one returned to complete this customers home, they filed a complaint with the state…[edited out comments, that might reveal the source]…All because of, just one more day!! All mfg deal with this because they don’t have a good plan for servicing the product they build!!! Customer satisfaction should be #1, to get customer referrals!! Enough said!!

Powerful thoughts. He’s not the only one who has said similarly.

 

Other Industry Reactions About Clayton, etc.

MHProNews has heard from communities and retailers who have dropped Clayton, over service and quality issues. There are also those who have said that they want to drop Clayton product.

By contrast, there was a Clayton cheerleader from the community sector that publicly defended Clayton, see the report below.

 

LinkedIn, Manufactured Housing, and Manufactured Home Industry Professional Insights

 

So, the reactions have been across the board. That’s reflected in this and prior reports. Clayton was contacted for comments.  They opted not to respond, after numerous outreaches at the retail, factory and home office levels.  Rephrased, this thread of reports about Clayton and service has been balanced.

 

NOTICE & Reminder

Manufactured home corporate readers who want to comment and/or provide a news tip, off the record, are reminded to do so from an email address that is NOT a company email. For more details, see the below.

 

Reminder to Clayton Homes. Cavco Industries, and Skyline Champion Employees

 

Why This Matters to MHVille Pros?

Stating the obvious, millions of people want the truth.  Sane people, savvy professionals, investors, and owners want facts, not fiction or mere feel-good. Facts are actionable. By contrast, mere feelings or emotion can lead people astray.

As we approach the end of our 9th year, with the date of our launch on Oct. 15, 2009 MHProNews is having a record month with readers.  In spite of everything that opponents of this trade media have thrown our way over the past 36 months (+/-), we have more readers than ever before.

What the Toyota story and statistics at the top reminds thinkers and doers in MHVille is the following.

AutoDeathsVsTornadoDeathsDailyBusinessNewsMHProNews

NationalWeatherService2017ManufacturedHomeMobileHomeTornadoFatalitiesDailyBusinessNewsMHproNews

One of the most over-hyped stories by MSM is the topic of tornado deaths. As sad as each one may be, it pales in comparison to deaths in auto-accidents.

Our manufactured home and factory-built housing industry – right, wrong, or meh – demonstrably aren’t treated the same by:

  • public officials,
  • the mainstream media, and
  • the public at large as are other industries.
  • But why?
ManufacturedHousingAssocRegulatoryReformJOINMHARRbani-200x200

Click here or on the graphic above to learn more, which is not connected to this report.

Part of the reason is arguably failures on the post-production side of the industry. By way of comparison, in years gone by, there were plenty of automotive industry executives who feared promoting automotive safety.  It was controversial to show videos of automotive crash tests.  But in hindsight, by doing that, car-truck-SUV makers took some of the public sting out of the tens of thousands of deaths that occur every year in auto accidents.

Manufactured housing doesn’t have to be perfect to be of tremendous value.  As our publisher has said for years, a possible choice only need be better in one or more ways than other options for it to be selected by buyers.

The Clayton service errors stories have multiple possible lessons learned. The Manufactured Housing Association for Regulatory Reform (MHARR) certainly isn’t defending non-member Clayton Homes. But MHARR routinely says that the industry’s overall quality is the best ever.  The relatively low numbers of service complaints for the industry reflects the wisdom and reality of MHARR’s points.  Reports from state dispute resolution reports go to states, and flow into HUD too.  There are just very few of them.

One of several takeaways here is that manufactured housing in general tends to suffer from things that Clayton does or fails to do. That’s not a mere opinion by a writer, it is the feedback from others in MHVille. That’s “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © © (News, analysis, and commentary.)

NOTICES: You can join the scores who follow or direct message us on Twitter at this link. You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here.

October15-172018RSVPmanufacturedHousingFall2018LegacyHousing

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(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

NBC Video – Federal Authorities Investigating Clayton Homes, Maxine Waters Denounces Lending “Discrimination” Against Minorities

Manufactured Home Production Rises Again in August, 2018 HUD Code Data

October 3rd, 2018 Comments off

ManufacturedHomeProductionRisesAgainAugust2018HUDCodeData600

The manufactured home reason has cause to feel good about a steady growth in production, while simultaneously feeling a level of anguish that sales are not far higher.

 

The latest data from the Manufactured Housing Association for Regulatory Reform (MHARR), and their statement, tends toward the former.  It is an understandable position.

At the same time, when one looks at the dramatic difference between the cost of a single family stick built’ house, and HUD Code manufactured homes, isn’t it obvious that the sales of manufactured should be far higher?

 

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

 

Indeed, Mark Weiss, J.D. – President and CEO of the Manufactured Housing Association for Regulatory Reform (MHARR) – directly pointed to one of those issues that keeps manufactured homes at what is arguably artificially low levels. ICYMI, or want a refresher, see Weiss’ comments in the new article linked below.

 

Rumble over Anti-MH Law-State Association, Manufactured Housing Institute (MHI), Clayton Homes, and MHARR

 

Those points noted, let’s dive into MHARR’s just released statement to the Daily Business News on MHProNews.  It can be read on their site, at the link below, or continue reading here on MHProNews.

Strong HUD Code Production Growth in August 2018

FOR IMMEDIATE RELEASE                                                                   Contact: MHARR

                                                                                                                                   (202) 783-4087

Strong HUD Code Manufactured Home
Production Growth in August 2018

Washington, D.C., October 3, 2018 – The Manufactured Housing Association for Regulatory Reform (MHARR) reports that according to official statistics compiled on behalf of the U.S. Department of Housing and Urban Development (HUD), strong year-over-year manufactured housing industry production growth continued in August 2018. Just-released statistics indicate that HUD Code manufacturers produced 9,157 homes in August 2018, an 8.6% increase over the 8,434 HUD Code homes produced during August 2017. Cumulative industry production for 2018 now totals 66,688 homes, a 9.6% increase over the 60,839 HUD Code homes produced over the same period in 2017.

A further analysis of the official industry statistics shows that the top ten shipment states from the beginning of the industry production rebound in August 2011 through August 2018  — with cumulative, monthly, current year (2018) and prior year (2017) shipments per category as indicated — are:

 

MHARRAugust2018ManufacturedHousingProductionReportTop10StatesDailyBusinessNewsMHProNews

Please note: There was a minor error in the September 10, 2018 MHARR Production Report.  Cumulative production for 2017 through the end of July 2017, should have been stated as 52,405 instead of 52,305, and the cumulative production increase percentage should therefore have been 9.8% instead of 10.0%.  Please correct your records accordingly.

The Manufactured Housing Association for Regulatory Reform is a Washington, D.C.-based national trade association representing the views and interests of independent producers of federally-regulated manufactured housing.

— 30 –

 

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Submit confidential or on-the-record news tips, or comments at this linked email mailto:iReportMHNewsTips@mhmsm.com

Last month’s report is found at the link further below.  “We Provide, You Decide.” © ## (News, analysis, and commentary.)

NOTICE: You can join the scores who follow us on Twitter at this link. You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here.

October15-172018RSVPmanufacturedHousingFall2018LegacyHousing

The ad above is not connected to the story it is posted in. To learn more about this sponsor’s event, click here or the banner above.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

Double-Digit HUD Code Manufactured Home Production Growth In July 2018, MHARR

Manufactured Homes Could Help Solve the Affordable Housing Crisis, So, Why Aren’t More Manufactured Homes Being Sold?