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2019 Maine Manufactured Housing Show Insights

May 31st, 2019 Comments off

2019MaineManufacturedHousingShowDailyBusinessNewsMHProNews

How can you be sure that your manufactured home will stand the test of time as well as a traditional, typically more expensive, stick built home? Well, for starters, the way of thinking and stigma about manufactured homes being of lesser-quality just because they tend to be less expensive is a seriously outdated way of thinking,” said 92 Moose FM about the 2019 Maine Manufactured Housing Show.  Newer or first-time visitors are reminded that MHProNews often turns quoted text bold and brown to emphasize the quote, but otherwise it is as in the original.

 

The event was “powered by Newport Structures,” and their website says the firm “provides portable storage solutions in Newport, ME and the surrounding areas. Specializing in mini barns, portable storage units and portable garages, our shed builders will stop at nothing to bring your unique vision to life.”  It’s smart to have that kind of strategic ally in such an event, some firm that benefits from the industry, but isn’t necessarily in the industry.

Part of the pre-event promo said, “The Townsquare Media 2019 Manufactured Housing Show provides attendees the opportunity to make an informed decision on the make, model and features in their home. Order the home of your dreams at the show! No need to drive from dealership to dealership, the Maine Manufactured Housing Show provides YOU – the buying public – with everything you want, in one convenient place.

Join us at the
Augusta Civic Center on any of these dates and times:
Friday, Feb. 1,
noon-7 pm
Saturday, Feb. 2,
10 am-7 pm
Sunday, Feb. 3, 10
am-4 pm.”

Newport Structure’s Facebook page gave no post-event report.  Nor was such information found on the Maine Manufactured Housing Show’s Facebook page.

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This was a collage from that FB page to promote the show, pre-event.

 

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We have deliberately not asked – yet – how successful this event was, though we looked for online results information. We can state with certainty that the concept of getting homes in front of the home buying public obviously has merit. That aspect we hereby applaud.

 

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Such events are not inexpensive. Some of the pre-event promotional video from Moose 92 FM was unappealing, to put it politely.  There was no YouTube video found for the 2019 show, but there was one from a promotion from 4 years ago, which is posted below. Why didn’t 92 FM post their video on YouTube?

 

 

It is obvious that manufactured housing must do some out-of-the-box promotional efforts, or it will keep getting historically low results. We encourage trying vs. not trying.

But when someone is going to try, they should do all that is possible to insure maximum results for every marketing investment.

 

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Let’s presume, for analysis and discussion’s sake, that they plan to repeat this show.  Why is there no post-event report?  For those who looked online, but didn’t come, they may do precisely what MHProNews did this evening, see what facts can be found from the show promoters. Nada, that was readily visible.

What impression does that leave? Or what impression is there from questions posted on Facebook that are never replied to by the event promoters?

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However successful – or not – this event was, a post-event analysis could make it all worthwhile. We’ll plan a follow up report. Stay tuned.

 

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The first link below the byline has useful insights for proven concepts necessary for those who recognize that manufactured housing needs to adapt in order to grow again.

That’s this Friday night’s final edition of manufactured home “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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“Phenomenal,” “Best Show in Years” 2016 Tunica Show Flash Report

March 23rd, 2016 Comments off
AccuWeatherForecastTunicaMS3242016

March 24, 2016 Forecast for Tunica, MS from AccuWeather.

Tunica has been a great show! It’s a wonderful opportunity to meet with customers old, and new. We are thrilled with the outstanding turnout.” said Darren Krolewski with MHVillage, JLT, DataComp. Krolewski’s viewpoint is not unique, others have been telling MHProNews that attendance is up, and so is business.

While not every manufacturer said that their business was up, most reported increases in traffic and business. One senior manager told MHProNews that the 2016 Tunica Show was The best show in years,” another plant sales manager said they were “covered upmost of the day, and a third said this year’s show as Phenomenal.”

A source with show management said that the unofficial tally reflected over 100 more attendees on the first day than the same period last year. The forecast of the show Thursday suggests that the forecast for rain looks like it will end around 10;00 to 11;00 AM CT, with the balance of the day clearing.

New attendees who have not pre-registered can bring their business card and a photo ID to register at the show, for more show info, click here.  Update reports on the 2016 Tunica Show will be coming this weekend. ##  

Editor’s Note: For More Show Insights, live from Tunica, click here.

(Image credit: AccuWeather)

Rain and Clouds Don’t Dampen Ohio Manufactured Home Show’s Strong Public Attendance

May 19th, 2014 Comments off


shoppers-manufactured-homes-eastern-ohio-home-show-credit-omho-ribbon-cutting--posted-masthead-blog-mhpronews-com300xCool, cloudy and rainy weather failed to dampen the solid turnout of the public who came by the thousands to see modern manufactured and modular homes on display during the Eastern Ohio Home Show. Tim Williams, executive director for the Ohio Manufactured Homes Association, provided MHProNews with these officials totals:

Public Show Attendance for Friday, May 16th, 2014 (56 degrees, intermittent rain, hours 4 PM – 8 PM) = 337

Public Show Attendance for Saturday May 17th, 2014 (54 degrees, rain, Hours 9 AM – 6 PM) = 1,149

Public Show Attendance for Sunday May 18th, 2014 (63, partly cloudy hours noon to 5 PM) = 1,010

Total of 2.5 days of public Show Attendance = 2,496

Industry Day Attendance (Friday May 16th, 9 AM to 3:30 PM) = 397

Total of all three days and both industry and public attendance = 2,893

Richard “Dick” Jennison said, “Tim, On behalf of myself and the entire MHI membership, I would like to extend a resounding round of applause to you, the Board of Directors of OMHA and the legion of volunteers who made the inaugural Eastern Ohio Home Show such a huge success!  Having the public see and tour our affordable and quality homes is an idea long overdue and a show format for others to emulate.  Great Show and a Great Job to all!” ##

(Photo Credit = Ohio Manufactured Homes Association)

Last Hurrah for Harrah’s in Tunica; Future of Tunica Manufactured Home Show Clouded

March 27th, 2014 Comments off

Harrah’s announced on Wed 3/26/2014 the closure of their largest casino operations in Tunica on June 2. The move impacts some 1300 workers. “After exploring every other viable alternative, we have come to the difficult but necessary conclusion to close Harrah’s Tunica in an effort to appropriately position our business for the current market opportunity and ensure the long-term viability of our remaining operations in the vicinity,” said John Payne, President of Central Markets and Partnership Development. “We are extremely appreciative of the enthusiasm, professionalism and commitment made by the employees of Harrah’s Tunica to provide outstanding service to our customers. We are determined to provide them with resources to help them in this transition,” Caesars Entertainment told MHProNews. What the exact impact this has on the Tunica Manufactured Housing Show is not immediately clear, as news helicopters were seen overhead during the afternoon. Show management has not yet commented on the development, but sources are hopeful the property’s future purchase may clarify in the next few weeks. Caesar’s Regional President for the Mid-South Scott Barber explained, “This is a market that’s seen seven consecutive years of year over year declines from a revenue standpoint,” WREG told MHProNews. Attendance at the 2014 Tunica Manufactured Housing Show has been good, and traffic in the displays and exhibits has been brisk. The Tunica Show is open until noon Friday, 3/28/2014 for industry professionals with a business card and photo ID. MHProNews will provide updates on this development as soon as it is available. ##

(Image credit: Google Images)

Major MH Event draws praise and launches new Video

November 1st, 2011 Comments off

MHProNews has learned that praise for the new early March show date and support for the Great Southwest Home show continues to grow.  “The Great Southwest Home Show is one of the best investments we make each year. We have fun while we work.” said Mike Harrison, President of QuikBrick. Triad Financial Service Regional Manager, Julie Dwyer, said Time and time again, the Great Southwest Home Show has proven to be a strong supporter for the manufactured housing industry. “ Dwyer added, “Growth and prosperity in this industry will continue with the dedication and commitment from industry manufacturers and exhibitors that showcase their products and services  to businesses across the region.” Retailer Bo Radley, President of Aspen Homes stated that “Attending the Great Southwest Home Show does help me keep in contact with key people in the industry and meet new contacts that I otherwise wouldn’t have met.  Most of the people I do business with today are people I met at trade shows. The Tulsa show features trade days March 1st and 2nd, followed by public days March 3d and 4th, where homes are sold direct to the public and hundreds of leads are created for exhibitors. Last year’s attendance was up over the previous year, and over 2000 attended public days. The video shown was just released, and more information on the show can be found at this link. Tulsa’s annual show has become one of the top 4 major Industry events for the year, an ongoing achievement by all those involved.

(Video credit: Great Southwest Home Show and MHAO)

 

2012 Great Southwest Home Show Deal Approaching?

August 1st, 2011 Comments off

Great_Southwest_Home_Show_QuikTrip_Center_photo_by_Tony_Kovach_posted_MHMSM.com_MHProNewsInformed sources tell MHMSM.com that organizers for the Great Southwest Home Show (GSWHS) are close to making a new deal for a 2012 event.  “We are now reviewing a contract at the Expo for March 1-2 for Trade and 3-4 for public days.” one source stated.  “March 1 & 2 (are) the new dates…..at Expo Square!”  Yet another source told us that discussions with various manufacturers and with Expo Square, where the QuikTrip Center is located, led to what looks like a creative soluton that is nearly a ‘done deal.’  The essence of the plan was to move the show between the dates of the Louisville and Tunica shows, early enough in the season to capture spring sales.  With an early March show date and an all indoor facility, the threat of winter weather would be minimized. “The QuikTrip Center allows us to expand the show over time, we can have a hundred homes there if we wanted to do so.  The Tulsa Convention Center would have limited us to no more than 24 homes.  We believe the new date at the QuikTrip and an easy Tulsa travel destination can lead to a show that will grow over time into a great Industry event.”

(photo credit: Tony Kovach)