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Top Independent Manufactured Home Retailer Outsells Clayton Homes, Doesn’t Sell CMH Products, Per Mainstream News

February 25th, 2019 Comments off

 

TopIndependentManufacturedHomeRetailerOutsellsClaytonHomesDoesn'tSellCMHProductsPerNaplesDailyNewsUSATodayMHProNews

 

An independent manufactured home retailer has made mainstream news with a media outlet that is part of the USA Today family of media brands. For whatever reasons, that retailer only sells new homes built by members of the independent producer’s trade group, the Manufactured Housing Association for Regulatory Reform (MHARR).

 

ChrisLeePhilLeeJaniceLeeLeeCorpHomesFlorida#1RetailermanfuacturedHousingjacobsenHomesScotbiltHomesMHProNewsAccording to an article in the Naples Daily News, part of the USA Today family of newspapers, Estero, FL based LeeCorp Homes was recently named as the top retailer of manufactured homes in Florida.

Rephrased, that claim means that they are outselling Clayton Homes in Florida, or any other retailer in that state.

Our company has played an integral role in shaping the landscape of quality, custom-designed manufactured housing in Southwest Florida over 35 years,” said Chris Lee, president of LeeCorp Homes, “The key to our success lies in our ability to oversee every aspect of the homebuilding process, from customized design to permitting to installation and final move-in.”

Florida has been the #3 seller of manufactured housing in recent years. LeeCorp Homes sells new HUD Code manufactured homes built by Jacobsen Homes and ScotBilt Homes. Both of those producers are members of MHARR, according to federal and other sources.

Rephrased, based on the report, the accomplishment by LeeCorp Homes is quite impressive.  Why?  Because there are vertically integrated operations in the same state – including Clayton Homes – that LeeCorp Homes is outselling.

Independent retailers of manufactured homes, take heart.

MHARR2018vs2017ToptenManufacturedHousingStatesManufacturedHousingAssocRegualtoryReform

Data per MHARR, graphic by MHProNews.

 

According to their website and the Naples Daily News, “LCH Enterprises of Southwest Florida, LeeCorp’s construction and engineering sister company, was created in 2005 to implement turn-key packages including installation and completion of each new home. The company expanded its operation to include a second sales center in North Port to serve customers in the Port Charlotte, North Port, Venice, Englewood, Nokomis, Osprey and various areas.”

On this date, the firm enjoys a BBB rating of A+

LeeCorpHomesBetterBusinessBureauRatingDailyBusinessNewsMHProNews

 

Interesting MH Industry Takeaways?

It should be noted that LeeCorp Homes has used advertorials, besides other marketing methods.

As with many forms of marketing, there are arguably good, bad, or mediocre uses for advertorials,” said manufactured home industry consultant and MHProNews publisher, L. A. ‘Tony’ Kovach. “Our critiques of the Manufactured Housing Institute (MHI) uses of advertorials is NOT about the generic use of that medium of marketing. Rather, we’ve objected to what is arguably misinformation or problematic statements or claims that MHI has made using StatePoint or other advertorials. There are times we’ve used factually accurate advertorials that rocked for specific clients.”

What Tony Kovach is explaining is that advertorials are only as good as the content that goes in them. His critiques of MHI advertorials are many, including the obvious point that despite their claims, they clearly haven’t moved the needle on new manufactured home shipments nationally.

That said,” Tony Kovach elaborated, “often the best option – when possible – is getting authentic news coverage, rather than advertorials. For that matter, our MHLivingNews platform has proven valuable for specific clients. But on MHLivingNews, we do authentic interviews, not scripted or staged videos. The public can often discern the difference between what’s real and what’s faked.”

Customers interviewed on MHLivingNews are not paid to participate, they do so because they want to share their experiences with manufactured homes, the community that they live in, and those that sold them there home.  On one occasion, a meal and fuel cost was offered, in order to get a group of customers to participate in a focus group.  But there was not real monetary compensation made with that landmark focus group.

Tony Kovach is the co-founder of MHProNews, which rapidly became the most read trade media in all of manufactured housing. He also co-founded MHLivingNews, which is the arguably the #1 educational resource for consumers and others who are interested in learning more facts about manufactured home living.  He’s been cited by mainstream media on numerous occasions over the years as an industry expert, including being noted in the first footnote of the 2018 research by the National Association of Realtors ™ (NAR) 2018 report on manufactured homes.

We’ve often been able to get our clients mainstream media coverage in authentic ways,” Tony Kovach said. “We do that in part by framing a topic in a manner that strikes a mainstream news source as relevant to their audience. But if that doesn’t work, advertorials and numerous other options are certainly a viable alternative.

 

Consistency and Third Party Authenticated 

Another key to credibility in marketing is consistency. Sadly, MHI has published paid-for information via press releases and/or advertorials that have purportedly proven to contradict their own previously stated claims,” Tony Kovach explained. “We make a point of referencing a third-party information as often as possible. That too ads to credibility. Furthermore, unlike some bloggers or publishers in our industry’s trade media, that seem to have no problem making periodic claims without evidence.  Or as bad, using information or phrases as their own that actually originally came from another source they’ve seen, heard, or read.”

See related report about Florida, other states, and more, below the byline, notices, emailed headline news signup, and offers.

 

The Bottom Line About this Florida Based Firm?

LeeCorp Homes ought to feel good and is hereby applauded for accomplishing the results stated in the Naples Daily News, and for their fine BBB rating.

That’s manufactured home “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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Which Manufactured Home Producer is the #1 Leader in the Hot Florida Market?

 

 

 

 

 

 

 

 

Manufactured Home Retailer Draws Positive Media, as Affordable Housing Crisis Hits Local Market Hard

August 29th, 2018 Comments off

ManufacturedHomeRetailerDrawsPositiveMediaAsAffordableHosuingCrisisHitsLocalMarketHardDailyBusinessNewsMHproNews

In markets across the country, the effects of the affordable housing crisis are easy to find. In the Reno-Sparks area, local media reported just how bad the housing crunch has become. In that same market, local media has spotlighted a prominent manufactured home retailer for how business has become crazy busy.

 

Some bullets from the first video posted could be rounded off with these summary numbers:

  • 3500 families are on federal housing assistance
  • Another 2100 families are on a waiting list
  • About 1000 are in homeless shelters
  • Some 200 are homeless, without shelters

The video is insightful, in part, because it provides a sense of how such studies would often apply to local housing markets in an area near your location(s).

Now we may add the video interview in that was done at Craftsman Homes, Leo A. Poggione’s outfit. Poggione is the Secretary for the Executive Committee of the Manufactured Housing Institute (MHI).

It is not our intention to reveal any location-specific results. But if you read and watch the local media’s report, you would think that new homes are flying off the shelf.  But a look at the June 2018 new home shipment data for IBTS tells a different story.

The first IBTS shipment data column below reflects statewide single section shipments.  The next are multi-sectionals, the third are total shipments into NV for the month, and the last column reflects the total floors shipped.

NevadaJune2018DailyBusinessNewsMHProNewsIBTS

There is little doubt that Craftsman or others in Nevada are doing better than a few years ago.  But ‘better’ from the industry’s historic bottom, is that something to brag about?  As our publisher recently said, with 20 years since our industry’s last peak, there are thousands of industry professionals who’ve never experienced a true boom.

Figure1MobileManufacturedHomeSalesSHipmentsVsExistingingNewHouseSalesManufacturedHousingiinudstryDataMHProNews

What this story tells us are many things, that regular, detail-focused Daily Business News readers – and/or MHProNews client companies – already know. Namely, that the industry should be doing many times more sales than what it’s experiencing.

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

 

Per News 2 Reno…

Over his 27 years in the business,” said John Potter for News 2, “Tim Richardson at Craftsman Homes in Sparks has seen his industry’s ups and downs. These days, it’s definitely up. As he told me, “Business is good John. Business…oh we’re swamped.”

Tim and dealers like him are part of the comeback for manufactured homes,” wrote Potter, “deliveries of which have been on the rise since 2009…and are primed for more growth in the face of high, high prices for local site-built houses. Tim says home prices now in Reno “are crazy, and I really don’t know how people can afford them.”

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6 years of steady price gains have put owning a traditional house, out of reach of many Nevadans. And with affordable housing in such short supply, there aren’t many alternatives. Reno’s average price for a single family home is now $400,000.” Potter asks, “Tim’s price for a double wide? “You can get a multi-section home for right around $65,000. So your payment will be under $1,000 a month, which is less than renting an apartment.”

There is a catch…you also need to get the land you need. Tim says, “We have land packages in the low $200’s for an 1800-2000 square foot house,” says Potter, who closed by saying, “Bottom line, the manufactured home business is growing…while houses here aren’t getting cheaper.”

All of that rings true. But investors and professionals with sharp minds – and sharper CFOs – want to dig behind the headlines.

 

The Facts Don’t Lie

The data – properly understood – should spark ‘inspirational dissatisfaction.’

Circumstances are getting better, but there are also headwinds and road-bumps ahead too.

Significant Slowdown of New HUD Code Manufactured Home Production Growth in June, Per Latest Data

Per our publisher, “Leo at Craftsman is a genuinely likeable gent.” He should be happy about the media plug.

LeoPoggionePresidentCrafsmanHomesDevelopmentConsultantDailyBusinessNewsMHProNewsBut there’s a very different story than just a brief spark of local media recognition.  For those who look at the facts with clear eyes and minds, they ought to desire an understanding of what a report like this could mean for them in their own markets.

The industry is just scratching the surface of its potential. As Rick Rand told MHProNews recently, we are just seeing the tip of the iceberg.

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But even with all of the opportunities, the facts don’t lie.  The home buying public has serious questions.

Until those genuine consumer questions get answered, there will not be a full recovery of our industry.  To see why fact-based marketing and sales matter, see the related report, linked below.  “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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Manufactured Home Retailer Arrested for Alleged Scam

March 27th, 2018 Comments off

ManufacturedHomeRetailerArrestedForAllegedScamBBennettBetterBuiltHomesGoogleDailyBusinessNewsMHPronews

After a year-long investigation, a Crawfordville. Florida manufactured home retailer has been arrested.

 

The Wakulla County Sheriff’s Office says that they received a complaint about James Bennett, the owner and operator of Bennett Better Built Homes, back in March 2017.  WTXL says that he’s accused of scamming an elderly, blind man out of $20,000.

The complaint alleged that on March 10, 2017, a 68-year-old man who is legally blind and needs assistance with daily activities, applied for financing to purchase a $59,000 manufactured home from Bennett, per the Tallahassee Democrat.

BennettBetterBuiltHomesCrawfordvilleFloridaDailyBusinessNewsMHProNews

The blind man reportedly made a $20,000 down payment to Bennett and intended to finance the rest.

James BennettBetterBuiltHomesDailyBusinessNewsMHProNewsAccording to the complaint, Bennett told the man he would receive documents detailing the transaction the next day, and they would be explained to him, because he’s legally blind.

But the would-be buyer never got the documents he signed, and nothing was explained to him, per the report.

On March 13, the 68-year-old finally got documents detailing the purchase price of the home, which included $11,221 in closing costs in addition to sales tax, title fees, etc. In total, the price had gone from $59,000 to $75,042, something the man had not agreed to.

While an industry professional could speculate that the seller might have avoided this legal problem with a careful explanation of the various additional  costs,  the complaint indicates that Bennett promised a refund after the man said he wanted the sale cancelled.  Reports say no refund was forthcoming.

In May 2017, WCSO detectives contacted the Florida Department of Law Enforcement (FDLE) for a squad that specializes in financial investigations.

On March 16, 2018, the FDLE findings were brought to the State Attorney’s Office in Crawfordville. A warrant for Bennett’s arrest was issued three days after.

Bennett was arrested on Tuesday, and charged with exploitation of an elderly person or disabled adult. He was booked into the Wakulla County Jail.

The retailer currently has a 1.5 star rating online from readers, and a B- rating with the Better Business Bureau.  Of course, the accused is innocent until proven guilty in a court of law or a legal pleading. ## (News, analysis, and commentary.)

(Third party image credits are as shown.)

Submitted by Soheyla Kovach to the Daily Business News on MHProNews.

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Sunday Morning Weekly Recap Manufactured Housing Industry News, September 10 to September 17, 2017

September 17th, 2017 Comments off
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Featured image credit, MHProNews.

Our new September issue is live. Our featured articles will be available on the MHProNews.com home page. Our September theme will be available mid-week this week.

 To see the line-up of over 2-dozen featured articles for this month, along with the headline commentary, please click the link above.

Manufactured, modular and prefabricated home professionals know that how a home got to its location should not define a person or their dwelling.

What the Daily Business News spotlights day-by-day are the tragedies, triumphs and struggles for acceptance of the obvious solution for millions for the growing affordable housing crisis in the U.S. and beyond.

When you read the lineup for the month found on the home page, you can reflect on another motto as you chart your own professional path ahead: “We Provide, You Decide.”  ©

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What’s New On MHLivingNews

Manufactured Home Community Survives Hurricane Harvey, Damage Reports, and Relief Efforts

September 16th, 2017

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Hurricane Harvey flooding, credit, USA Today.

 

September 15th, 2017

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Photo credit, ABC News Go.

 

September 14th, 2017

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September 13th, 2017

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September 12th, 2017

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Warren Buffett, right, credit Wikipedia. Tim Williams, right, credit, LinkedIn. Collage credit, MHProNews.

 

September 11th, 2017

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September 10th, 2017

 

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SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

 

Governor Signed Manufactured Home ‘Dealer’ License Bill, Now in Effect

July 12th, 2017 Comments off
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Image credit, MHProNews.com.

Indiana Governor Eric Holcomb signed House Enrolled Act 1119, the “Manufactured Housing Dealer Licensing Bill” into law on Monday April 24, 2017.

That bill which took effect July 1, 2017, Ronald L. Breymier, Executive Director of the Indiana Manufactured Housing Association said to MHProNews.com.

The new statute requires “that anyone selling 12 or more manufactured homes in a 12 month period be a licensed dealer with an established place of business that meets the minimum standards prescribed by the Secretary of State by administrative rule,” Breymier said.

Previously manufactured home (MH) dealers were in statute when the dealer services division was under the control of the Indiana Bureau of Motor Vehicles,” Breymier said. “When dealer services transferred to the Secretary of State several years ago, MH dealers still existed but it was only voluntary.”

HEA 1119 placed manufactured home retailers – a.k.a. “dealers” – back into statute.

The reason for this is the manufactured home industry “dramatically changed the way it sells its homes” and “increasingly manufacturers are requiring those who sell their homes to be licensed dealers,” says Breymier.

When credit constricted, the number of independent retailers in Indiana plummeted post-2008 mortgage housing crisis.

TeaserAlertManufacturedHousingINdustryDailyBusinessNewsMHProNewsThe backdrop to some of that is part of a planned special report, one that could shake-up the understanding of what is taking place in the industry, and why.

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Credit, Wikipedia.

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Credits, IMHA, MHProNews.com.

These homes used to be sold by dealerships with vast inventories like an auto dealer. Now almost all manufactured homes in Indiana are sold in manufactured housing communities rather than from a dealer lot,” said Breymier.

IMHA is working with the Secretary of State’s Office on a new proposed rule to provide minimum standards for dealers selling manufactured homes from inside manufactured housing communities,” Breymier told MHProNews. “These new standards will be less restrictive than those under which traditional “street dealers” must operate.”

The application fee to be a “manufactured home dealer” is $30.00. Breymier explained that this is not a fee increase, nor is it a new fee. It’s the same fee MH retailers paid to the state to be voluntarily licensed as dealers.

During the legislative process IMHA became aware that some local governments are in a position to prohibit manufactured home communities from obtaining a MH dealer license based on the fact communities are mostly zoned residential.” Breymier said that, “The bill was amended to remove that obstacle for our MH communities.”

creditManufacturedHomesDirectory-postedtothedailybusinessnewsmhpronewsmhlivingnews

Credit, Manufactured Homes Direct.

The amendment that is now a part of the new law states:

A government body may not regulate or restrict a:

(1) mobile home community: (A) owner; or (B) manager; or

(2) manufactured home community: (A) owner; or (B) manager; to obtain a dealer’s license or to sell a mobile home or manufactured home located within the owner’s or manager’s mobile home community or manufactured housing community”. ##

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SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.