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Posts Tagged ‘Manufactured Home Living’

Talk Radio “Open for Business Host” Tom Egelhoff Sounds Off On “MOBILE HOMES” as “AFFORDABLE HOUSING ANSWER”

May 1st, 2018 Comments off

MobileHomesAffordableHousingAnswerTalkRadioTomEgelhoffOpenForBusiness

From time to time, the Daily Business News or MHLivingNews.com discovers or is provided as a tip a column that is re-shared to our readers at length.  That’s the case this morning, with a post about manufactured homes written by talk radio host, Tom Egelhoff.

 

Before sharing Egelhoff’s observations about a hot topic in his part of the country – and the nation at large – some background on him and his career are in order.

KMMS AM 1450 Bozeman says about Egelhoff, “…Has Been The Host Of “Open For Business,” A Business And Consumer Talk Show On KMMS Since 2004. I’m The Author Of “How To Market, Advertise And Promote Your Business Or Service In Your Own Backyard” (Wiley), And “The Small Town Advertising Handbook: How To Say More And Spend Less,” And “How To Market, Advertise And Promote Your Business Or Service In A Small Town.”

Egelhoff’s books are used as texts in the University of Alaska and Missouri State University.  He’s been a guest on MSNBC’s “Your Money.” He’s also been featured in Costco’s Connection Magazine, Target Market Magazine, Emerging Business, and Business Adviser.

We don’t want to do the SIC (typo or terminological error found in the original) during our extended quotes from his article, so we’ll politely note that what Egelhoff calls a “mobile home” in a “trailer park,” he himself clarifies by saying is in a manufactured home community.

A few thoughts will follow his column. The extended quote in brown text below, with only his closing call for comments omitted.

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The original column is found at this link, here. Enjoy.

MOBILE HOMES: BOZEMAN’S AFFORDABLE HOUSING ANSWER

A small trailer park (sorry, manufactured home park) located on North Willson in Bozeman is in the cross hairs of development plans.

Kick out the MH’s and build multiple three-story duplexes in their place. Affordable housing gone. Welcome to another high rent district on the North Side.

My Affordable Housing

About ten years ago my wife and I disposed of our Bozeman home and moved into one of the Mobile Home Parks in Bozeman.

Why on earth would we do something so stupid? All that equity gone, losing an appreciating asset to live in a depreciating asset. Why?

Plus, you don’t own the land. Why do such a thing?

Consider this, as I did. The fine folks on South Willson don’t own their land either. They pay, as I do, lot rent in the form of property taxes. It’s semantics.

Don’t pay your property tax and guess what — you’re homeless.

My Affordable Housing Retirement Plan

Since I realized too late that retirement was closer then further I had to make serious plans for our financial future.

One of those plans was to dump a $1,500 a month mortgage payment for a $400 lot rent payment on something I owned outright.

That freed up $1,100 a month to invest in an interest bearing financial vehicle rather than pay it to a bank and hope my home might appreciate as real estate usually does.

However, in Bozeman I found that Mobile Homes also appreciate in this market.

In hindsight my decision to downsize our living quarters and upsize my investments has paid off handsomely in spite of the Great Recession of 2009.

Some Final Thoughts

For some people there might be a negative stigma attached to living in a mobile home. I really don’t care considering that I’m able to do most of the things my wife and I want to do without the worry of the monetary consequences. It’s a good feeling to have.

Our home appreciates as does our investment portfolio. I live in affordable housing. So do the folks on North Willson.

If the city commission was true to its word it would deny the raising of that park. Destruction of affordable housing to make way for unaffordable housing makes little sense.

Just because it’s on wheels doesn’t make it bad.”  

end of extended quote

He didn’t use the graphic below, but we have a strong hunch that he’d get the quote, and enjoy the collage of modern manufactured homes too.

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Terminology matters, as we’ve said countless times.

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Learn more, at this link here.

That noted, and not yet having spoken with Mr. Egelhoff, he may be using that lingo for specific tactical reasons – such as to connect with his target audience. The Daily Business News would note that there’s another way to accomplish that, but he’s a talk radio personality, not a manufactured home (MH) industry spokesperson.

At least. he’s not an MH spokesperson yet…

But in short order, Tom Egelhoff made the following points, that dovetail with topics we’ve covered for years.

  • Egelhoff’s brilliantly blunts the sting and stigma unjustly attached to manufactured home living.
  • He explains how manufactured homes can appreciate, as well as depreciate, part of what causes that are the same factors found in conventional housing.
  • He walks readers through the logic of investing the difference in cost between the affordable manufactured home and the higher cost conventional house, a point that Florida Atlantic University researcher and real estate economist, Ken Johnson has made (see that in the related report, linked further below).
  • He makes the pithy case for land-lease living too, and
  • Manufactured homes as the solution for affordable housing hiding in plain sight.

We plan to reach out to Mr. Egelhoff.  Should we connect, MHProNews will bring you more from this gentleman. Stay tuned. ## (News, analysis, and commentary.)

NOTICE: Exclusives from HUD, and Attendees about Secretary Carson’s comments at MHI will be part of an upcoming report. Sign up for our emailed news updates for that notice, and to stay up with all of the industry’s most popular, independent, and fact-based converge. ## (News, analysis and commentary.)

(Third party images are provided under fair use guidelines.)

Related Reports:

“The Solution to the Affordable Housing Crisis is Hiding in Plain Sight”

 

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Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Are They Among the Best Advocates for Manufactured Housing and Manufactured Home Living?

April 20th, 2018 Comments off

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It should be patently obvious that among the best possible sources for information on manufactured home living are consumers.

 

Unfortunately, as the Daily Business News has documented for years, the news stories found in much of the mainstream media routinely sees a negative tilt to manufactured housing, often incorrectly called trailer houses,” “trailer parks,” and “mobile homes” by reporters.  Sadly, not many in media use the correct term of manufactured home, when the factory built home as constructed after June 15, 1976 to the HUD Code standards.

The affordable housing is such a huge issue that a Google search today yielded 104 million search results.

Among the reasons why the work of pro-industry trade media can be irreplaceable are found in the two screen captures shown below.

Do the Google searches shown, and you’ll see the results as noted.  By the way, click the image and you’ll Part II of our Affordable Housing Focus Group and the related video.

AffordableHousingFocusGroupVideoSearchManufacturedHomeLivingNewsGoogleSearchScreenCaptureResultMobileManufacturedHomeMHLivingNews

To see Part 2 of our Affordable Housing Focus Group video and report on MHLivingNews, click here or above.

There are many things that must take place for manufactured housing to achieve its potential. Among them?  The industry must get to the root issues that keep the industry from producing and selling hundreds of thousands of new homes.

AffordableHousingFocusGroupManufacturedHomeLivingNewsGoogleSearchScreenCaptureResultMobileManufacturedHomeMHLivingNews

To see Part 2 of our Affordable Housing Focus Group video and report on MHLivingNews, click here or above.

The independence, fact-based and authentic stories and quotes are what makes MHLivingNews and MHProNews useful for the industry.

Similarly, the ability of MHProNews of holding those outside and inside of the industry to accountability for accuracy matters to discerning readers.

Examples:

 

Weather Expert’s Surprising, Bombshell Statement on Tornado Deaths and Affordable Manufactured Homes

 

Researchers Shake Up American Dream? Rent vs. Buy, Ken Johnson, Florida Atlantic University, Exclusive to ManufacturedHomeLivingNews

 

Correcting the Record on Housing Affordability, Manufactured Home Shoppers, & MHI

Make no mistake, this can’t be done solo, it is always done in conjunction with and thanks to the support of clients and sponsors of MHProNews and MHLivingNews.

This is an important part of how the industry can advance from low levels, to robust levels. It should be obvious that with shipments in 2017 under 100,000 when RVs are outselling manufactured homes by more than 5 to 1, that something must be done differently.  What’s happened for the last 5, 10 or even 15 years is proven not to work by shipment statistics.

Google’s results – shown above – are an indicator of how this can and does, work.  What’s necessary, is to scale the proven results.  Positive stories must be done on MHLivingNews several times a week.  Debunking negative stores must be done within hours or days, whenever possible. That must happen routinely.  Pretty photos, cool websites, 3D tours, and wonderful videos are fine.  But if they were the solution to the industry’s needs, manufactured homes would be selling well north of 500,000 new homes a year.

Bad news must be supplanted and challenged by the truth and good news.  See the related reports, below.  ## (News, analysis, and commentary.)

(Third party images are provided under fair use guidelines.)

Related Reports:

“Silver Bullet,” Manufactured Housing’s Monday Morning Sales Meeting

For the Part 2 of the Affordable Housing Focus Group on MHLivingNews, please share the link below:

 

  1. 1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Destinations, Manufactured Homes, the Manufactured Housing Industry, and 2018

December 26th, 2017 Comments off

ScienceWorldFallCreekBCCanadaManufacturedHousingIndustryUSDestinationDailyBusinessNewsMHProNews575In the final analysis, manufactured home industry professionals want their business, location, and/or website to become a good destination.

Once a place on-or-off-line becomes a destination, the next obvious goal ought to be to create an encounter that does one of two things.

1) Draw people back (no sane professional should have a ‘once and never again’ goal for the normal visitor).

2) And/or a location on-or-off-line that encourages and attracts the visitor to do business or otherwise engage with a hopefully informed and ethical professional(s).

Partially with that in mind, there are types of articles that industry-leading MHLivingNews and MHProNews has published for years, geared to facilitate those goals of visitor attraction and retention.

Third-party statistics demonstrate the ongoing success of those years of pro-MH industry efforts.

Literal and figurative “Attraction articles” have proven to be popular with many readers/visitors/viewers. Some ‘enter’ the website at one of those pages, and then discover manufactured homes and manufactured home living in a completely different way than they may have previously imagined.

To rephrase, that process of attracting visitors who then discover the truth about manufactured homes from a pro-consumer, pro-industry perspective are a win for the industry, help raise the profile of home owners – which are good for their values – and good for businesses.

Among the ways MHLivingNews has directly tapped into attraction articles has been with a periodic series generically called “U.S. Destinations,” with the specific locale as part of the name of that article.  Some examples of those U.S. Destination articles are linked below.  These reflect a slow evolution of their own, and spotlight some different styles used in crafting those articles.

Note, that they may have no direct connection to manufactured homes.  It’s not necessary for the purpose or goal of these articles.

Nubble Lighthouse and Sohier Park. York, Maine – US Destinations

Lake Mirror Classic Automobile Festival, October 18-20, 2013, Lakeland, Florida, U.S. Destination

Easter in Dinosaur World! – U.S. Destinations, Plant City, FL

Return to the RV/MH Hall of Fame to see the new manufactured home on display in Elkhart, Indiana – US Destination

Statue of Liberty, Ellis Island, New York City, New York – U.S. Destination

See Superman! – Metropolis, IL – US Destination

The Wall Vietnam War Memorial, Washington DC – US Destinations

The end-game for this series has always been to have manufactured home industry professionals provide some of that “U.S. Destinations” content – which could easily include Canadian content.  As with any business, there are some test projects that get less attention and time, but that are later revived and energized.  That’s what this re-launch of the Destinations articles aims to accomplish.

For a modest fee, MHLivingNews is going to accept in 2018 articles about U.S. or Canadian Destinations.  There will be a great deal of liberty in crafting those articles.  Manufactured homes ought to be more in the background, but can be adroitly mentioned.  For example, you can do more travel and fun when your housing costs less.

Every writer would get a by line and an up to 75 word bio, that links back to the website of their choice.

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Qualifications and Standards

  • The articles must have either videos, and/or stills and graphics provided by the author.
  • The articles can be up to 1,000 words, but should be no less than 250 words.
  • All submissions will be subject to editing, with the final say on all edits being solely the MHLivingNews editor/publisher. Any article can be declined for any reason, at MHLivingNews’ sole discretion, to ensure that the integrity of the website’s pro-factory built home industry’s content is protected.  MHLivingNews can also be contracted to ghost write or refine articles for those who desire that service.
  • The submitted location or operation should have an A or B rating with the Better Business Bureau (BBB) to have an article accepted.  When no BBB rating exists, other similar qualifications will be applied.

Articles published on MHProNews and MHLivingNews stay published, and become the property of MHLivingNews.com and our parent company. So unlike a ‘one and done’ advertisement, this can be an ongoing source of a high-authority link back, with the SEO and traffic that can bring to the website of your choice.  That said, because there are costs to maintain, edit and post, every article that’s accepted will have that one-time, upfront fee charged.

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Before you or a team member submits an article, please  send an email to iReportMHNewsTips@mhmsm.com. Include in the subject line, U.S. Destinations Proposal.  Keep your proposal under 200 words, bullet points are encouraged. Once reviewed, we’ll send you an email that will state the modest fee for processing an accepted proposal.  Questions?  Let the Destination article submissions begin… ## (2018 announcement, news series, invitation, commentary.)

2 Week Notice. MHProNews will be on a somewhat modified publication schedule from now through January 2nd, resuming normal scheduling in 2018. More details, click here.

Notice 1: Looking for our emailed MH Industry headline news updates? Click here to sign up in 5 seconds. You’ll see in the first issue or two why big, medium and ‘mom-and-pop’ professionals are reading them by the thousands, typically delivered twice weekly.

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SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.