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MH Community Owner Slammed as “Vulture Capitalist” by Mainstream Media

August 25th, 2018 Comments off

MHCommunityOwnerSlammedAsVultureCapitalistByMainstreamMediaDailyBusinessNewsMHproNewsThe Daily Business News plans to review a mainstream news story next week that featured as part of their headline the phrase, “Vulture Capitalists.”

 

An upset resident/activist group used the phrase, which of course the mainstream media repeated.

Like it or not, that’s part of the reality of numerous companies in MHVille.

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Click here or the above to learn more, which is not connected to this report.

The operative question for those who want to improve their bottom lines ought to be, what can be done about an image or vexing issues like that one? Let’s start to unpack that question and topic, with some facts, evidence and common sense.

 

Status Quo

Doing nothing will logically only continue the past pattern.

Marty Lavin told MHProNews a few days ago that the industry has seen hundreds of stories similar to Bloomberg’s recent positive report on modern manufactured homes.

Lavin’s view is that nothing changed before, why should it be different now?

 

“156,” and “Questioning Politics”

Our publisher L. A. ‘Tony’ Kovach and his brother Tom often have wildly different views on political, lifestyle, or other subjects. So, when this writer heard Tony laughing out loud over a text from his brother, naturally, the next question was ‘what did he say that was so funny?’

Tom had told Tony, “I question your politics, not your ethics.”

The brothers have locked horns on numerous issues. The discussions can get heated, at times. Nevertheless, the two stay in touch, respect each other’s views, and love each other as brothers should. FYI, Tom ok’d this reference before our publishing it.

While controversial, Tom developed quite a reputation in local politics, before stepping down from years on the Norman, OK city council. He’s done political and other consulting.

Tom’s not just smart, he’s a genius, with a tested IQ of 156.  That’s Tony’s nickname for Tom, “156.”

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After decades of experience in debating topics, Tom may disagree with Tony’s political views, but not his ethics.

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Click here or the above to learn more or register for the event, which is unrelated to the article.

 

“Muckraker” 

A well-known and respected industry professional emailed Tony yesterday, and said in part that our publisher is a ‘gent,’ ‘…even though some think you are a muckraker.’ It was a jest from the that industry pro who sent the message, but it also reflects a serious allegation held by few in the industry.

To some in MHVille, publishing anything that is deemed ‘negative’ is equal to ‘muckraking.’  But is that true?

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Part of several messages for publication by Tim Williams to MHProNews.

MHInsiderManufacturedHousingINdustryDailyBusinessNewsMHProNewsThere are several cheer-leading writers and publishers in MHLand today, and every industry needs some measure of that kind of writing. But if the prime focus of others is ‘feel good’ stuff – published without balance or at the expense of honesty, ethics, or reality – isn’t that a problem?

By analogy, what doctor want to hear only the good things from their patient?  Every medical professional wants a complete picture: the good, bad and the ugly. The good MD asks questions, listens, looks for evidence, tests it, all before making a diagnosis. Accountants, attorneys and other professionals do something similar. It’s what journalists and serious writers are supposed to do too.

Reality matters.

  • So why is there a dearth of other independent trade media in MHVille that dig deeply into real world issues?
  • Why do so few other writers care about evidence and facts that point to why manufactured housing is so badly underperforming during this affordable housing crisis?

MHProNews has a history of looking at the facts, evidence, and then considering ways real challenges can be addressed.

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Thoughtful words, worth pondering. See the story, linked here.

Back for a moment to the headline topic.

If your company was accused by residents or customers of being a ‘vulture capitalist,’ what would you say or do to counter that claim in public?

There are many answers, but let’s start with some facts next…

Trendlines Don’t Lie, Real Challenges, Hidden Manufactured Housing Opportunities Revealed

Robust Pageviews – What MHVille Readers Read a Lot

To understand how valuable articles and the digital real estate are on MHProNews.com (a.k.a. MHMSM.com, mhmarketingsalesmanagement.com, etc., etc.) consider this statistical peek at media giant FORBES, shown below.

 Forbes2912ViewsonArtilceTaxComplianceSimilarWebForbesDataManufacturedHOusingINdustryDailyBusinessNewsMHpronews

So, while the giant Forbes’ mega-site will no doubt get some articles with huge readership, a pretty important topic like the one shown has – after some 2 years – fewer page views than the ones shown above got in their first month online.

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An MHI member said, “Tony you should take that sign as abadge of media courage.”  At last year’s San Antonio MHI meeting, Dick Jennison and Lesli Gooch repeatedly made thinly veiled statements, aimed at MHProNews – while this publication was still a member-company. But when these signs were first introduced, top MHI staff claimed it was aimed at ‘outside’ media, not ‘industry media.’ What caused this change toward a dues paying association member? What message does it send to others in the association? What message does it send to the industry at large? Is MHI trying to create a de facto industry trade media monopoly?

Our MHProNews.com platform has numerous valid URLs (web addresses), and a number of c-panels. So complete site gathering statistics can take quite a bit of time, if each URL and C-panel data set is checked.

To save precious time, we normally only check one c-panel, and that’s the one for our original URL, MHMarketingSalesManagement.com.

In spite of direct and indirect push-back from a certain trade group that’s been going after us for years – but lacks the guts to debate our publisher in public – third-party data reflects our traffic has more than doubled in the past year.

Rephrased, in spite of digs and disses by MHI – which began years before we did our first deep dive into their problematic practices – what was an initial hit from them has over time eventually resulted in a regrowth and new appreciation by industry readers of our topics and covered issues. Yes, they can say they  ‘got us’ for a while, but by focusing on facts and evidence no one else in MHVille does, our readers have rewarded us with more traffic that is still rising at steady rate.

 

The first examples – the evidence or proof – are from the dates and times, shown below.

 

Summary Period: August 2018
Generated 23-Aug-2018 07:18 CDT

Here’s how you read this. The first number reflects its relative page rank, with #1 always being ‘direct request’ i.e.: the home page. The second number reflects reader hits on a given linked article, and the third box shown is the URL of the specific article being ranked.

11 15788 http://www.mhmarketingsalesmanagement.com/blogs/daily-business-news/kevin-clayton-leslie-gooch-sound-off-left-right-agree-manufactured-homeland-mhi-you/
12 15415 http://www.mhmarketingsalesmanagement.com/blogs/daily-business-news/warren-buffett-would-be-okay-with-clayton-homes-losing-money-says-kevin-clayton-but-why/

 

It was May 9th, 2018 when Smoking Gun 3 was published.  The below was the traffic for roughly 2/3rds of the month on that one article.  That one article is more than anything else in MHVille’s professional trade media, period. Third-party data like this tells you want industry professional readers really want to read and know.

12 10675 http://www.mhmarketingsalesmanagement.com/blogs/daily-business-news/smoking-gun-3-warren-buffett-kevin-clayton-clayton-homes-21st-mortgage-corp-tim-williams-manufactured-home-lending-sales-grab/

 

That same month (May 2018), Tom Lackey, Spencer Roane, George Allen were spotlighted in the article linked below.  Yes, ours is a small industry today, but in that small industry thousands wanted to read these articles.

16 7301 http://www.mhmarketingsalesmanagement.com/blogs/daily-business-news/spencer-roane-w-southeast-community-owners-seco-praises-tom-lackey-accused-of-rent-to-own-manufactured-home-sales-improprieties/
18 4812 http://www.mhmarketingsalesmanagement.com/blogs/daily-business-news/seco-woes-southeast-community-owners-symposium-tom-lackey-industry-pros-mh-consumer-legal-clouds/

 

During August of 2019, an article like Smoking Gun 3, over 90 days later, still draws significant traffic.

44 1523 http://www.mhmarketingsalesmanagement.com/blogs/daily-business-news/smoking-gun-3-warren-buffett-kevin-clayton-clayton-homes-21st-mortgage-corp-tim-williams-manufactured-home-lending-sales-grab/

 

We can’t spare the time to check how many times TOTAL Smoking Gun 3 has been accessed, but its in the tens of thousands of hits, from professional readers like you.

 

What Does it Mean?

With over well over 25,000 articles online, it’s no surprise that MHProNews is the most widely read publication in the industry, and has been since near the end of our first year publishing.

Per Alexa, and other third-party sources, some of our less read new Daily Business News articles get more pageviews than an entire issue of a given competitor’s magazine or several combined competitor’s blog posts.

Industry readers are hungry to know the truth, not just feel good cheerleading that has led the industry no where exciting.

What those statistics tell us is that professional readers in MHVille want meat and potatoes, not pablum.

PablumBlandInsipidBabyFoodDefintionWikipediaDailyBusinessNEwsMHProNews

Professionals don’t have to agree with everything to realize that we are all eager to find and share solutions to the issues that hold the industry at historically low levels of performance.

Back to our headline question.

If you were slammed with the phrase, “vulture capitalist,” what would you do?  Say nothing? Frank Rolfe thinks that’s a mistake.

Or would you do something?

  • This upcoming Monday morning’s “sales meeting” will tackle that issue.
  • A relevant upcoming Masthead post promises simple yet profound ways to advance sales in local, regional, and national markets.
  • Next week also promises a new report or two that some may call ‘muckraking,’ but they are fact and evidence-based insights that no one else in MH trade media dares to do.

That’s part of the reason why from the smallest to the largest players in the industry, we are the runaway #1.

Thank you for that confidence.  Stay tuned, and please sign up for our industry leading emailed headline news at the link below.  Thousands get it, from the biggest in the business, to the mom-and-pops or one-person shops.

The above is something to think about for those who are marketers in MHVille, because we not only have the largest audience, but also the most engaged.

The above also tells you this.  We understand MHVille better overall than some who proclaim themselves to be champions of the industry.

That’s an inside Saturday look at News through the lens of manufactured homes, and factory-built housing,” © where our respectful motto is “We Provide, You Decide.” © ## (News, analysis and commentary.)

(Third party images, content are provided under fair use guidelines.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

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Just the Facts – Compare Curbed and MHI, Next Step, Clayton, Cavco, Champion Homes Video Results

Manufactured Home Community Owner Alert, Rent Control, MHAction Plans Organized Action in Several States

Louisiana FEMA MHU Deployment Update

July 12th, 2017 Comments off
WBRZ2FEMAManufacturedHousingUnitsUpdateDailyBusinessNewsMHProNews

Image credits are as shown, and are provided under fair use guidelines.

1001 households have reportedly left their FEMA MHUs – Manufactured Housing Units – and are back in what local news reports dub, “permanent housing.”

FEMA says at the height of the temporary housing program after the August 2016 flooding, more than 4,600 households were put into MHUs. Most of the households taking advantage of the MHUs were located in Ascension, East Baton Rouge, and Livingston Parishes. Currently, about 3,500 households still remain in MHUs,” stated WAFB.

MHUs were provided as a temporary housing solution by FEMA at the request of the state if no other housing options were available,” says WBRZ. “Flood survivors may be eligible to stay in an MHU for up to 18 months, until February 2018, if they continue to work on their long-term housing plans.”

The Daily Business News has tracked the drama before and during the problematic and delayed deployment of the FEMA MHUs.

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Informed sources with the Louisiana Manufactured Housing Association advised MHProNews at the time that they could have done the same work faster, better – and for less.

The local news video in this report has the typical mainstream media (MSM) terminology problems, which is part of the pattern of irritants for the industry and manufactured home owners.

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Louisiana Flood damage, August 2016. Credit: BBC

Per WBRZ, “…FEMA, re certification teams with Individual Assistance meet regularly with applicants in all MHUs to review the applicant’s housing plan. FEMA says 72 percent of flood survivors are on track with permanent housing plans. All applicants living in MHUs must actively seek permanent housing.”

A prior report on this issue, is linked here. ##

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

 

Billions Involved in Mainstream Media and Public Officials Engagement

December 12th, 2016 Comments off

ManufacturedHousingAffordableHousingBillionsAwait-ManufacturedHousingIndustryDailyBusinessNewsMHProNews-529x399Tens of billions of dollars are at stake.  That translates to millions of dollars that are routinely being spent in each of the local markets that manufactured housing industry companies and communities serve.

Manufactured home professionals are aware of the ongoing issues that the industry faces. Many of them are due to misunderstandings about the quality, nomenclature, and value proposition that modern manufactured homes provide.

Confusion abounds by public officials – who often refer to manufactured housing ‘trailer houses,’ or ‘mobile homes,’ – even though there have been no mobiles homes built in the U.S. for over 40 years.

Lifestyle Factory Homes, LLC – the parent company of industry trade media leaders MHLivingNews.com and MHProNews.com – has for years engaged public officials and the broader media through interviews, articles, videos, reports, and graphics.  Those outreaches are routinely done in conjunction with industry professionals, experts and sponsors.

 

WhyArentWeBuildingMoreMobileHomesBloombergPostedDailyBusinessNewsMHProNews

The subtitle gets the terminology right. To see other mainstream media outlets covering manufactured housing recently, click here or the image above.

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The latest outreach is linked below, and includes exclusive quotes from Congressman Dennis Ross, and Triad Financial Services’ president and CEO, Don Glisson, Jr.

Fixing Housing & Creating Good Jobs – “The Doctor’s In”

TonyKovachOpEdLakelandPatchManufacturedHousingMastheadCommentaryMHProNews

Examples of 2 previous media outreaches among several dozen prior, positive engagement efforts in last 18 months are linked from the images below.

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How much money could the manufactured housing industry potentially could tap from a full-threated, proper engagement effort? A few facts will shed light on that question.

Per National Priorities, every hour, federal taxpayers in United States pay $4.87 million toward Housing Assistance in 2016. That’s over $51 billion – $51,226,748,138 – as of 12.12.2016 at 1:00 PM ET.

Those sums don’t reflect what the unsubsidized part of the housing market represents, which is over $1 trillion dollars a year in the U.S. Consider the fact that new manufactured housing sales represents only some $5.28 billion dollars a year, based upon 80,000 projected sales in 2016, at an average price of about $66,000 per home.

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The solution to fueling industry growth through educating media, public officials and prospective buyers is described by John Bostick, owner and president of Sunshine Homes, Red Bay AL, in an article linked here.

A variety of other industry professionals supportive of the same principle are cited in an article, linked here.

We Provide, You Decide.” © ##

(Image credits are as shown above.)

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Soheyla Kovach.

By Soheyla Kovach for MHProNews.com.

Emerging Mainstream News Trend? Are Positive Manufactured Home Reports Increasing?

September 27th, 2016 Comments off
bloombergfoxrealtorhousingwiresunshinemanufacturedhomesmanufacturedhomelivingnews

Photo credits, Sunshine Homes – Red Bay AL, by ManufacturedHomes.

As the U.S. population rises, the steady growth of the mainstream housing market probably comes as a surprise to few. What may come as a surprise to veteran HUD Code manufactured housing professionals is that an affordable housing option –– manufactured homes! – has had a suddenly flurry of positive coverage, by mainstream news outlets.

Bloomberg, HousingWire, Realtor and Fox News have all recently published articles that celebrate the wonders of modern manufactured housing.

Bloomberg’s report showed that the average sales price for a new manufactured home could cost close to well less than half the cost of a site-built home.

So why aren’t more aspiring homeowners with a limited budget opting for manufactured homes? What can the industry do to supplement this recent influx of positive mainstream media reports?

Some possible answers to these questions—complete with photos, illustrations and videos – can be found at full story, linked here. ##

(Image credits are as shown above.)

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Joe Dyton, for the Daily Business News, MHProNews.

Submitted by Joe Dyton for the Daily Business News, MHProNews.

H. R. 650 will Lead to More Jobs, More Quality, Affordable Housing

April 13th, 2015 Comments off

manufactured-home   archerland2005 back slash FlickrWriting in Manufactured Home Living News, MHProNews  publisher L. A. “Tony” Kovach says those opposed to the passage of the Preserving Access to Manufactured Housing Act, H. R. 650, which is scheduled to reach the House Floor for a vote this Tuesday, are fueling the mainstream media with misinformation about MH lending and the MH industry in general.

Manufactured housing does have traditional mortgage lending through the VA, FHA, USDA and other sources.  These loans perform about as well as other mortgage loans, a fact that many MH naysayers do not know.

The other form of lending for manufactured homes is personal property loans, often called “chattel loans,” unique to MH, and that is a core issue of H. R. 650. One of the reasons manufactured home loans carry a higher interest rate than a car or boat is because moving a 20 to 50+ ton home once installed is expensive and requires expertise, if repossession becomes necessary. They are no longer “mobile homes,” a term that expired when the federal government began enforcing production standards on June 15, 1976. Modern MH cannot be hooked up to a trailer hitch by a pick up truck or car and get pulled away.

Contemporary manufactured housing is stronger, safer, more energy-efficient, greener and less costly than conventional housing,” says Kovach. Models run from entry level styles of 400 square feet up to custom-made two-story residential styles, but all are durable, made to HUD Code standards, and often exceed the quality of conventional houses, per a video interview with prior federal MH program director, Bill Matchneer, JD.

Just like any other business in the U. S. economy, lenders must be paid for their service and need a profit. However, even with somewhat higher interest rates on chattel loans, monthly payments on MH are lower than site-built homes. The U. S. Census Bureau states a manufactured home costs half as much as an on-site built home. As noted and linked above, former head of HUD Code for the MH construction and safety program, Bill Matchneer, says new MH is as well-or better- built than moderately priced site built homes.

Large banks and small community banks that once made profitable loans on MH have stopped due to current federal regulations under the Consumer Financial Protection Bureau (CFPB). MH retailer Alan Amy said his business has been curtailed by 30 to 40 percent due to the regulations.

Kovach cites estimates from MHI that each new MH home built would create one additional job, so changes brought about by HR 650 could yield about 22,400 new jobs. 

One of the inadvertent effects of the Dodd-Frank Act, as later pointed out by co-author and now former U. S. Representative Barney Frank, is its limiting of MH sales. As Kovach says, “Due to regulations and processing expenses, the cost to ‘originate’ or make a $50,000 loan on a factory-built home is about the same as making a loan on a $250,000 site-built house. There are little or no closing costs on an MH home-only loan. When you factor in the tax, and other money-saving factors, MH personal property lending is more competitive to land-home than a mere interest rate makes it look.

Additionally, the SAFE ACT prevents MH retailers from even suggesting the possibilities of lending options, where to turn for lending. “Consumer protection” in this case is a misnomer. Most people who own older, low-cost MH likely do not know they cannot obtain a loan for $20,000 to $25,000 because of CFPB regulations. These are the most affordable homes, and, in many cases the most vulnerable citizens. The same “consumer protection” likewise forces lenders out of a market they want to serve.

The National Association of Realtors, the Mortgage Bankers Association and the National Association of Credit Unions have all signed on to H. R. 650. This measure will help millions, create jobs and provide for more quality, affordable housing. Don’t be misled by the misguided mainstream media. For Kovach’s full report, see this link here. ##

(Photo credit: archerland 2005/flickr–manufactured home)

matthew-silver-daily-business-news-mhpronews-com  Article submitted by Matthew J. Silver to Daily Business News-MHProNews.