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2019 Manufactured Housing Plant Shows

December 12th, 2018 Comments off

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Every year, numerous manufactured housing producers put on a what they call a “plant show.”

 

A plant show can be thought of as something akin to a mini-trade show that is specific to a single manufactured housing producers brands.  They are often held at or near “the plant,” or factory production center.

Like a trade show, these are costly. They are a significant part of many firm’s marketing budget.  Depending on the company, the cost may or may not be as expensive per unit as going to Louisville or Tunica.  To learn more about those two trade shows, click the box linked below.

 

Louisville and Tunica Manufactured Housing Shows, Controversial Profitable, Problematic Issues Loom

 

Some firms, such as Clayton or Legacy Housing, turn these plant shows into a serious event, with rooms, meals, entertainment, and even educational opportunities for their retailers and/or community clients. An example from earlier in 2018 can be found at the report linked below.

 

Fall Manufactured Housing Show Features Free Education, Fun, Special Financing, & More

 

As the industry looks back at 2018 or prior years, there are certainly some welcome developments, but there are some #NettlesomeThings too.

We use the term nettlesome periodically with good reason. Nettles in nature sting. But properly used, nettles have medicinal qualities.

Former President John F. Kennedy observes that the Chinese symbol for crisis also meant opportunity.  Every crisis or problem, properly understood and used is an opportunity in disguise.

 

WhenWrittenInChineseCrisisComposedTwoCharactersOneDangerOtherOpportunityJohnFKennedyQuoteMHProNews

 

Several other publishers in manufactured housing have little or no first hand knowledge about home selling. That’s one of several points that makes MHProNews different. We have first hand knowledge of retailing at sales centers, and retailing in a land-lease community. We know community operations first hand from a management perspective. We’ve worked with several producers of manufactured homes, and numerous lenders and other suppliers over the years too.

MHProNews also knows how to put on educational events that attract retailers and communities. Why? Because we understand their vantage-points.

Part of a recent emailed comment to MHProNews – by someone who understands and is sympathetic to the perspective of a lot manager – wrote the following. “John or Mary LotManager is usually very busy in meeting conditions for lenders, scheduling deliveries, handling customer complaints about shoddy construction, etc.  They do not have the time, the resources, or the energy at the end of the day to combat the weathermen of this world, code-encroaching state officials, less-than-accurate national reporters who cast our homes in a bad light, etc.  That should be the role of the ‘support team’ if you will…” 

That’s an insightful snapshot that producers, lenders and others who aren’t in retail often know, because their field reps see those activities. For more quotes from the source above, see the linked box, below.

 

“Lots of Sizzle,” Clayton Sales Performance, Other MHI & Clayton Homes News Tips

 

There are several things that factory builders should consider as 2019 approaches.

1)    You want to earn more business from your current good accounts.

2)    You want to create more good accounts.

3)    No one wants the headache accounts, but there are ways to make them less nettlesome.

4)    There are profitable synergies possible between LifeStyle Factory Homes, LLC and factories willing to commit to a durable relationship with the industry’s best known trade media.

It is a matter of public record that Legacy Housing’s IPO says they have the biggest backlog in their company’s history. Not every builder can honestly say the same today, as recent shipment reports reflect.

We have the secret sauce for more retail sales growth, which is the fuel for wholesale sales growth. Contact L. A. ‘Tony’ Kovach at tony@mhmsm.com or 863-213-4090 to learn more about how to have the most successful plant shows – and set the stage for the most profitable years ahead. That’s MH “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © © ## (News, analysis, and commentary.)

NOTICE: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if your comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports: Click the Boxes Below to Read More...

Louisville and Tunica Manufactured Housing Shows, Controversial Profitable, Problematic Issues Loom

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Winter 2018-2019 in Manufactured Housing Land

 

Triad Financial Services Creates New Program Manufactured Home Dealers

April 26th, 2017 Comments off
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Credit: Triad.

Triad Financial Services, Inc. tells MHProNews that it has formed the Triad Manufactured Home Risk Purchasing Group (RPG) for manufactured home dealers.

Triad says that it created the program in response to the increasing demand for affordable liability insurance for manufactured home retail dealers. In addition to the insurance savings, the program will also provide periodic loss prevention and risk management information.

Recent changes in the manufactured home general liability insurance markets have undergone changes to where it may be difficult to find affordable coverage for manufactured home dealers,” the company said.

Triad wants to ensure that dealerships across the country are aware of the RPG and the benefits it provides to dealers.”

New Capital

The Daily Business News recently covered Triad’s building on their ongoing process of introducing new capital to the market, including recently bringing Superior, Wisconsin-based Superior Choice Credit Union to the Louisville Manufactured Home Show.

During the show, the Inside MH Road Show team interviewed Boyd and Joel Braun, Executive Vice President and Chief Lending Officer, and Ben Altonen, Executive Vice President and Chief Financial Officer with Superior Choice Credit Union as seen in the video below.

Triad Financial Services is a privately held, full service finance company based in Jacksonville, Florida with locations in Bourbonnais, Illinois; Irvine, California; Atlanta, Georgia and Wichita, Kansas.

The full release from Triad is linked here. ##

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

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RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews

Building Manufactured Housing Image via Video Interviews

February 26th, 2015 Comments off

louisville-show-interviewManufacturedHomeLivingNews.com – our  public-focused, sister site – has been lighting up with a growing number of video interviews. Consumer and industry traffic has been growing in the wake of those videos.

You saw prevously the Bill Matchneer interview, a powerful perspective from a former federal official. That interview is drawing very positive reviews from around the country. So too the comments about the ‘true to life’ comments from MH home owners and shoppers who’ve seen the interviews with Evan Atkinson and some of his customers, linked here.

The latest in this periodic series of “Inside MH” is a video interview with Dwayne Somerville, owner of Fairfield Homes & Land, located in Fairfield, Texas.

Somerville shares insights about the new realities of manufactured homes. Dwayne explains the various types of MH financing, styles of homes, his conversation with industry legend Jim Clayton and much more. Click here to enjoy that retail shopper focused interview. ##

(Photo Credit: Hi-Tech Housing).

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Article submitted by Sandra Lane to – Daily Business News – MHProNews.

Louisville Day 1: Attendance rises

January 24th, 2013 Comments off

MHProNews has learned that the first day of the Louisville Show revealed a rise in attendance. 1,233 attendees of all types arrived on January 23, which already exceeded the total attendance 2012’s 2 1/2 day total. Exhibitors and attendees alike reported an upbeat mood, and a willingness to invest in new inventory, products and services. The Show runs until noon on Friday, January 25th. Attendees who want to sign up at the door need to bring a business card along with photo ID. LouisvilleShow.com for more information.