Archive

Posts Tagged ‘Logo’

Lanham Act, Monopolistic Housing Institute, err, Manufactured Housing Institute, Legal Bullies, and You

February 4th, 2019 Comments off

 

LanhamActFairUseMonopolisticHousingInstituteManufacturedHousingInstituteMHProNews600

Attorneys learn to think systematically. So too do engineers, philosophers, mathematicians, MDs, and other scientists.

 

Ideally, attorneys and other thinkers consider not only their own position, but other perspectives too. The better an attorney understands their opponent’s argument(s), the more effective they can be in representing their client’s interests.

It goes without saying to longtime readers here that MHProNews’ management are not attorneys. But we can read, research, analyze, and think. We can and do cite sources, first, because it is the right thing to do.  But also because crediting the source is what the law suggests should occur.  The Daily Business News on MHProNews does not knowingly use another party’s writing or images, without giving proper credit.

For media and certain kinds of critical analysis, there’s a legal principle involved – and its know as “fair use.”

A well known, third-party example will help illustrate and make the point of fair use.  CNN, MSNBC, and Fox News are among the mainstream media that routinely use each other’s logos, quote each other’s work, and use each other’s video clips.  Since the work of all mainstream media is copyrighted, and their trade marks are registered, how is it possible for each news outlet to use the other’s work legally?

Because such use is covered under the well-established principle used by media known as “Fair Use.”  The composite images show below are from this date, and are shown under fair-use guidelines.

 

FakeNewsMeltdownSeanHannityUsesCNNMSNBCCBSOtherLogosDailyBusinessNewsMHProNews

For the sake of MHI’s attorneys, we’ll make our third-party fair use disclaimer logo larger today than we normally do. We also routinely place a notice at the end of each column, with our byline, disclaimers, and notices. We often use a smaller version of an image like the above on third-party sourced images, citing that source.  Some variation of that is what the law requires. Thus, we are neither stealing copyrighted content, nor claiming to be endorsed by MHI, etc. Anyone who thoughtfully, carefully reads an article by us knows that MHProNews is engaged in fact-checking, analysis, and often critiquing MHI and their puppet-master’s work. That kind of analysis by media is precisely what is permitted under fair use. MHI themselves referred to us as news, so they logically have no solid argument.

 

How Is MHI Spending Members Dues?

The Arlington, VA based Manufactured Housing Institute (MHI) apparently decided some time ago that it is okay to spend untold thousands in dues and other revenue money defending themselves and/or Clayton Homes, or their related lending units.  Meanwhile, they routinely refuse to defend the industry at large that they claim to represent.

 

MarkTwainSamuelClemensLanceIndermanEasiertoFoolPeopleThanConvinceThemThatTheyHaveBeenFooledQUote

 

Who levels the charge that MHI isn’t acting in the best interests of most of their own members? Answer, past and current MHI members.  Even MHI’s prior president, see linked report further below, arguably took some polite-but-pointed parting shots at his own prior bosses.

The quotes that follow are for newcomers to MHProNews, which are attracted day-by-day to this industry-leading trade publication.

The following quotes serve to make the point that MHARR’s founding president and former MHI VP likewise made, or that the new NAMHCO association’s founder made, when they announced their break with MHI over their failures to perform.  Following these quotes below, we will springboard to the headline topic, after these thought-provoking examples.

 

SoTheAssociationMHIIsNotThereFortheIndustryUnlesstheinterestsoftheBigBoysJointheIndustry'sMartyLavinMHIAwardWinnerQuoteMHProNews

 

MHCommunitiesOfAZNealTHaneyPresidentWhyTheyQuitManufacturedHousingInstituteMHIDailyBusinessNewsMHProNews600

 

 

DannyGhorbaniFormerMHIVpQuoteFoundingMHARRPresidentQuoteDailyBusinessNewsMHProNews

What is MHI Actually Accomplishing?

MHI is what we’ve editorially and satirically have called the:

  • Monopolistic Housing Institute, or the
  • Machiavellian Housing Institute, or the
  • Manipulative Housing Institute, with each satirical alternative title intended to provoke thought and analysis by industry professionals and observers. Are any or all of those alternative titles an apt description, or not?
ManipulativeHousingInstituteMHILogoManufacturedHousingInstitutelogoMHProNews

Satire is a form of approved fair use, according to the courts.

 

Perhaps the bigger or better question is why does MHI target MHProNews – a pro-sustainable and pro-ethical growth trade publisher, that for years was an MHI member – instead of spending those resources defending the industry at large? If MHI were doing their jobs, they would have arguably have no concerns from our analysis, critiques, and commentaries, would they?

So, whatever MHI says to their allies privately, what is increasingly apparent is the validity of the concerns of those industry members noted above about topics like those linked from this report.

The related reports, further below the byline and notices, are but the most recent reasons why a growing number of industry professionals are alarmed at what MHI allows – and what their puppet masters do.

Meanwhile, MHI’s attorney’s target MHProNews’ publisher.  Isn’t their action a stealth attack on the First Amendment?

Since that’s their apparent tactic, we’ll look below at some claims from their purported outside counsel, which is citing the Lanham Act as their claimed grounds for possible legal action against this platform’s publisher.

 

LanhamActDefinedTradeMarkCopyrightLawDailyBusinessNewsMHProNews

 

In a letter dated 12.21.2108 to MHProNews’ parent company’s managing member, attorney John J. Greiner, of Graydon Head & Richey, LLP gave numerous examples of his complaints, referencing the Lanham Act.  Perhaps Greiner doesn’t think we can read, research, or think for ourselves?

Consider but a few of the legal references that arguably refute Greiner’s claim.

 

LanhamActDefensesFairUseManufacturedHousingIndustryDailyBusinessNewsMHProNew

A common tactic used by an opponent willing to abuse the legal system is to file suit, even if they are wrong. Some opponents want to drive an opposing firm or operation into financial insolvency, which could be done through costly legal battles. But that tactic is predicated on hiring an attorney to defend against a claim in the first place. People and organizations can act pro-se or pro-per until such time as they may want to shift strategies.

 

It is worth noting that a specific article Greiner mentioned is this one:

 

“Lots of Sizzle,” Clayton Sales Performance, Other MHI & Clayton Homes News Tips

 

Note that it mentions Clayton Homes, as well as MHI?

Greiner says “Again, we demand that you immediately pull this material from your blog and cease and desist any further copyright violations going forward.”

First, while our website is made up of several blogs, it is more properly trade media. Moving on from that minor point, Greiner ominously stated what MHProNews has said for years, “We will monitor your site to ensure that you comply.”  That’s Greiner stating the obvious. MHProNews has been read by MHI staff, plus large, medium, and small industry members for years.  The quote below is one of many examples.

 

BarryColeMHInsuranceRVMHHallofFameCongratsManufacturedHomeIndustryMHProNews

Note, Barry Cole’s prior anniversary kudos message raises an important point. Most publications in the MH space failed or closed years ago. Some have since tried to make the cut, inspired by MHProNews’ success. Some noteworthy efforts have also since been suspended. MHProNews has stood the test of time, and the slings and arrows of the industry’s outrageous fortunes.

 

Response to MHI’s Disputed Allegations

l-a-tony-kovach-daily-business-news-mhpronews-

L. A. ‘Tony’ Kovach is the managing member of LifeStyle Factory Homes, LLC, the publisher of MHProNews.com, MHLivingNews.com and MH Consultant.

Our publisher and managing member said, “We reject this claim by MHI, their purported attorney, and object to the notion that we’ve ever intentionally misused their logo or name.  Anyone of sound mind who objectively reads our various fact-checks, analysis, and critiques of MHI and their puppet-masters knows that we are not claiming to be MHI. Far from it, we’re holding them accountable for their various actions and/or failures to act.  We are not claiming to be MHI, nor have we claimed to be endorsed by them.  Let others bear the burden of being ‘endorsed’ by MHI, which reportedly has many of its top people under investigation.”

That’s L. A. ‘Tony’ Kovach’s tongue-in-cheek way of saying that several of MHI’s top members are facing various forms of legal and media scrutiny.

ManufacturedHousingInstituteLogoMHIBoardOfDirectorsLogoMHIExecutiveCommittee

“An objective reading of what we do would logically reduce their attorney’s argument to a bluff, wrong-headed, or an otherwise misuse of the law, in my lay view.  If they want to insist that we are incorrect, that is what juries are for, and we believe in the jury system.”  said Tony Kovach.  “Furthermore, to be crystal clear, we place a third-party fair use notice routinely on articles.  So we believe that we are well covered by the proper understanding of the principle of fair use under the law.” 

First let’s note that the Daily Business News on MHProNews uses various kinds and sizes of logos, some of which – see the example logos below – specifically state that the item it is attached to is being provided under fair use guidelines.  That is an approved method of citing fair use, per the law.  So Greiner and his clients in Omaha-Knoxville-Arlington axis are sure to see it, here is how a big version of that logo looks.

 

MHProNewsLogoThirdPartyImages

MHProNewsLogoThirdPartyImages112x51

We also use smaller versions of that same logo above, here is but one example, that has the same disclaimer.

But even if that disclaimer above the logo was missing, MHProNews has for years noted at the end of each article that third-party images and references are provided under fair use guidelines.  That are other ways that MHProNews has taken prudential steps at defending our rightful exercise of fair use.

We’re comfortable with the legality of that, based upon third-party legal experts. For example, see the quotations and citations, found as a download, referenced here.

With that disclaimer, let’s next look at what Greiner of Graydon Head & Richey, LLP has complained about.  Because it is illuminating for the industry’s professionals to see what they debatably are wrongfully demanding that MHProNews remove from our website.

 

 

ManufacturedHousingInstitutelogoMHILogoMHIVideoStillsMillionsofViewsDailyBusinessNewsMHProNews

Notice that the “third party” “fair use” images notice was larger on this. Either Graydon’s research and attorney are not looking, or perhaps they are trying to bluff. If this is how MHI wants to spend dues money of their members, instead of going after those who harm the industry, c’est la vie.

 

ManufacturedHomeMHShipments1990-2017DailybusinessNewsManufacturedHousingMHProNews600

MHI and their ‘echo chamber’ supporters are either badly misinformed, or won’t look at the facts and their causes. MHI – in the video that the still above references – claims to be promoting the industry. If what they do is ‘promotion,’ why are the results so poor? Why is manufactured housing shipments still well under 50 percent of what their own member company called the long-term average since 1990? Is MHI just bad at fulfilling their claims?  Or is MHI’s failure to perform part of the plan to consolidate the industry into fewer hands at a discounted value? Why are MHI leaders getting bonuses, when they are failing to perform?

 

Bonuses, Bonuses! Manufactured Housing Struggles During Affordable Housing Crisis, While Top MHI Staffers Get Bonuses

 

JohnCGreinerAttorneyPhotoGraydonlawLogoDailyBusinessNewsMHproNewsWhat Greiner has not done is say, ‘gee, MHProNews/MHLivingNews, our clients are not willing to debate or discuss the issues you’ve raised in public. They can’t or won’t try to explain any of the allegations or concerns you’ve raised about MHI, Clayton, 21st et al.  So, we’d rather try various forms of intimidation tactics, hoping to silence your platform instead. Citing the Lanham Act is just a ploy.’

There are countless examples on MHProNews and MHLivingNews where we’ve used third party images and quotes, but always under legally protected third party media reports, critiques, and analysis guidelines.

As noted above, every day, mainstream media does the same thing.  Do you see Fox News suing CNN for showing their logo, when they critique their reports?  No.  Do you see CNN or MSNBC suing Fox News for showing their respective logos when they are doing an analysis, critique or commentary?  No.  Why not?

Because the law arguably allows for doing that, and that includes the fair use provisions and rulings under the Lanham Act.

Consider what the Society for Professional Journalists said in their Code of Ethics page.

SocietyofProfessionalJournalismDailyBusinessNewsMHproNews

See the SPJ’s full code of ethics at this link here.

 

We’ll stand on our understanding of the law.  At some point, they will either sue, or try some other tactic.

But if MHI and their Omaha-Knoxville masters and their allies had the guts, wouldn’t they’d debate in public, instead of ducking public debate?  Wouldn’t they – at a minimum – rationally explain concerns over issues like those linked from this report?

 

Calling out BS

We’re once more accusing the Omaha-Knoxville-Arlington axis and their allies of arguably deceptive trade practices, violations of RICO, marketing rigging, and antitrust laws, among previously cited concerns.  Why not have their attorney’s explain those issues?

If their attorneys sue instead, then we’ll have little choice but to countersue, and use the discovery process to gain even more evidence against them. We’d ask for a jury trial, because the jury system is meant to sort out precisely such contests.

 

ExamplesofLegalReferencestoJuryNullificationDailyBusinessNewsMHproenws

 

If the Omaha-Knoxville-Arlington axis intentions are so pure, why don’t they explain it rationally?  But that doesn’t seem to be the path they’ve chosen – as Graydon’s attorney working for MHI exemplifies.  If so – if they launch a formal legal suit – then may justice be served, and may the best legal argument win.

But let’s be clear.  The latest salvo of the Omaha-Knoxville-Arlington axis isn’t so much directed against us.  Rather, isn’t MHI’s aim at keeping the industry at large in the dark about what MHI and their puppet masters are doing?

 

DearTonySoheylaNoGreaterResourceSpeakstoIssuesOpportunitiesWeFaceAsIndependentRetailersGusRodriguezTejasHomesTX

Gus’ message came in response to a series of exposes on issues within manufactured housing, as well as tips, strategies and opportunities.

 

ICYMI, see what Clayton is said to be doing to their largest independent retailer.  Paraphrasing what MHM said last week, ‘if they rape their largest independent, what chance to the rest of us have?’  See that and other reports below.

The time to push back and fight the forces of the axis that seeks to conquer manufactured housing is now. If not now, when? “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

“Mobile Home Militia,” Retail/Production Sources, Sound Alarm Against Clayton Homes, CMH, New “Anti-Competitive Practices” Allegation

Examining Derek Thompson’s Atlantic Report on ‘Mobile Home’ Retail Market as Fastest Dying Business In America

 

CFPB and 21st, Second Shoe Drops? Flooring w/21st Mortgage Corp? Insider Tips

Independent Clayton Retailers – Insiders, High Cost of Going Along to Get Along?

Former Manufactured Housing Institute President, Manufactured Home Owners, Urban Institute, and You

Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

 

 

 

 

 

Cavco Industries (CVCO) Class Action Suit

January 28th, 2019 Comments off

 

CavcoIndustriesLogoCVCOLogoClassActionLawsuitShareholdersManufacturedModularHousingDailyBusinessNewsMHProNews

The draft of the pending class action suit against Cavco Industries (CVCO) is the result of a news tip to the Daily Business News on MHProNews.

 

As regular MHProNews readers know, there are numerous law firms circling Cavco.  This report will review some key claims of the Howard G. Smith lawfirm’s attorneys, acting on behalf of CVCO shareholders in the pending suit.

Quoting from the attached draft, this report will start with – the Nature and Overview of the Plaintiffs Pending Complaint?

  1. This is a class action on behalf of persons and entities that acquired Cavco securities between August 6, 2018 and November 8, 2018, inclusive (the “Class Period”), seeking to pursue remedies under the Securities Exchange Act of 1934 (the “Exchange Act”).

 

  1. On November 8, 2018, the Company revealed that it had received a subpoena from the SEC’s Division of Enforcement on August 20, 2018, requesting certain documents relating to trading in the stock of a public company, and that then-Chief Executive Officer Joseph Stegmayer had received a subpoena regarding similar issues on October 1, 2018.

 

  1. On this news, the Company’s share price fell $49.48 or over 23%, to close at $165.20 per share on November 9, 2018, on unusually heavy trading volume.

 

  1. Throughout the Class Period, Defendants made materially false and/or misleading statements, as well as failed to disclose material adverse facts about the Company’s business, operations, and prospects. Specifically, Defendants failed to disclose to investors: (1) that the Company had agreed to refrain from trading the stock of public companies; (2) that, after such agreement, the Company’s CEO had engaged in the trading of the stock of public companies; (3) that such trading activities were reasonably likely to subject the Company to regulatory investigations; and (4) that, as a result of the foregoing, Defendants’ positive statements about 2 the Company’s business, operations, and prospects were materially false and/or misleading and/or lacked a reasonable basis.

 

  1. As a result of Defendants’ wrongful acts and omissions, and the precipitous decline in the market value of the Company’s securities, Plaintiff and other Class members have suffered significant losses and damages.

 

CLASS ACTION ALLEGATIONS

“(1) that the Company [Cavco] had [previously] agreed to refrain from trading the stock of public companies;

 

(2) that, after such agreement, the Company’s CEO [Joe Stegmayer] had engaged in the trading of the stock of public companies;

 

(3) that such trading activities were reasonably likely to subject the Company to regulatory investigations; and

 

(4) that, as a result of the foregoing, Defendants’ positive statements about the Company’s business, operations, and prospects were materially false and/or misleading and/or lacked a reasonable basis.

 

  1. Throughout the Class Period, Defendants made materially false and/or misleading statements, as well as failed to disclose material adverse facts about the Company’s business, operations, and prospects. Specifically, Defendants failed to disclose to investors:

 

  1. As a result of Defendants’ wrongful acts and omissions, and the precipitous decline in the market value of the Company’s securities, Plaintiff and other Class members have suffered significant losses and damages.”

 

 

Specific and Broader Take-Aways?

There are some voices in the industry’s legal community that indicate that the phrasing used above could potentially be used against some other publicly traded companies, specifically those associated with the Manufactured Housing Institute (MHI). If so, that in turn could mean MHI members who ignore the risks associated with the reports like the one linked here could be putting their shareholders at risk too.

Keep in mind that a contact at the Securities and Exchange Commissions (SEC) would neither confirm nor deny that Cavco is being investigated for possible market-rigging collusion in connection with Clayton Homes, a Berkshire Hathaway (BRK) subsidiary. Stegmayer was prior to going to Cavco, a Clayton division president. There have been persistent rumors among some HUD Code manufactured home independents and others that the move by Stegmayer to Cavco was part of a plan hatched at Clayton. But there is no documentation that has yet to be provided to MHProNews that supports such a claim. Why is that of interest?

Consider the second point from the plaintiff’s draft foundation.

Cavco purports to design and produce factory-built homes and to build park model RVs, vacation cabins and systems-built commercial structures.” Purports? Isn’t that the obvious thing that they are doing? Is the Howard G. Smith law-firm signaling that they have something more?

It should be noted that the Manufactured Housing Institute (MHI) has been characteristically mute on this developing issue. Stegmayer remains in place as the MHI Chairman.

Note too that some bloggers in the industry have attempted to white-wash the seriousness of this matter. There are those who believe that those cheerleading bloggers and ‘trade media’ are acting as a deliberate distraction mechanism from MHI and their puppet masters.

 

A contact at Cavco declined commenting about the specifics of the matter, saying to publisher L.A. ‘Tony’ Kovach “No comment sorryI appreciate the offer (to share a Cavco viewpoint). You are an honest man no matter what George [Allen] says…” It was an interesting comment, as doubtless many at the firm have been harmed, specifically if employees are also shareholders. It should be noted anew, given cheap shots from the galleries, that MHProNews follows the known facts, evidence, and the money.

The full draft legal document against Cavco is attached here.

There is speculation from a source that the draft was provided to MHProNews perhaps as a negotiation tool with Cavco, to use as leverage to quietly settle the case. MHProNews is not in a position to comment on the motivations, or lack thereof, of those who provide authentic news tips backed by evidence.

 

EmailNewsUpdatesMHProNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

There’s more on this evolving Cavco Industries (CVCO) and inter-related topic that MHProNews has obtained. In the days ahead, related reports will be published, possibly during the Louisville Show. Watch for it and sign up for the industry’s leading emailed headline news, found at the links below.

As a disclosure, MHProNews’ parent company management holds no position in any of the tracked stocks we include in our evening market report. Friday’s report is linked here. That’s MH “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” ## © (News, analysis, and commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

Insider Trades, New Cavco Industries Investigation, Selling – Plus More Manufactured Housing Stock Updates

 

Manufactured Home Production Decline Accelerates in November 2018

Positive, Uplifting Third-Party Reports Favor Modern Manufactured Housing, So What’s Going Wrong?

 

Manufactured Housing Institute on Cavco Industries, ex-Chairman Joe Stegmayer SEC “Debacle”

 

 

 

 

 

Surprising Discovery on Manufactured Housing’s Enhanced Preemption, Hidden Gem$

January 9th, 2019 Comments off

 

SurprisingDisocveryManufacturedHOusingIMprovementAct2000FederalEnhancedPreemptionDailyBusinessNewsMHProNews

One advantage that HUD Code manufactured homes have over other types of factory building that keeps costs lower is that it is federal and enjoys the enhanced preemption established by the Manufactured Housing Improvement Act (MHIA) of 2000.

 

There are some items that the Daily Business News on MHProNews sets out to research deliberately, others that come in as news tips, still other issues or topics are just stumbled upon. In this instance, in the course of doing some research on the subject of “manufactured housing” and “enhanced preemption,” the following results shown below are what appeared.

As a quick and simplified background, several factors online influence SEO or search engine optimization. Among them are time on-line, back-links, traffic, is it a mobile or desktop search, your location (same search – especially mobile ones – different locations may result in a different results) and more

Often, but not always, if two generally equal websites exist, but one has been online longer, it will often tend to get a higher Google ranking, for reasons noted in part above.

Then, when it comes to specific topics, key word usage can become more interesting.

What you will see below is the first few pages of mobile searches from 2 evenings ago, for the words – “manufactured housing” “enhanced preemption” – placing those words in quotes forces a search engine into a more precise outcome.

The Manufactured Housing Institute (MHI) has been online for about 20 years.  About two years ago, they reportedly spent a boat-load redoing their website.

So, who comes up first for the mobile search terms – “manufactured housing” “enhanced preemption” – two nights ago in Lakeland, FL?

 

Here are the unedited results, summarized below.

 

  • The first 2 images that come up under the image search function on Google are both from MHProNews, under the mhmarketingsalesmanagent.com URL. As has been noted previously, MHProNews has numerous URLs, some of which will be demonstrated in this analysis.

 

Then, we have a new site under development, that should be ready by the end of the first quarter of 2019. It’s the 9th result, even though we are not yet promoting that website.

 

  • #10 HUD.

 

  • #11 is a paid ad, irrelevant to the search, that’s Google making some money.

 

  • #12, cites John Bostick of Sunshine Homes, on the Gov’t Publishing Office website, in 2012.

 

  • #13 House Financial Services Committee (FSC), in 2011 testimony by MHARR.

 

  • #14 is a post MHProNews placed on ZipRecruiter, as part of a project for an attorney for possible litigation of industry related issues.

 

  • #15 is the NJ state association website. We know first-hand that the NJ state association website is about 2 years old. Interestingly, that’s the very first mention of MHI – the Manufactured Housing Institute – on the topic of Enhanced Preemption.

 

  • #16 – Then, finally! MHI is found on Constant Contact, likely in an email message to their own members.

 

  • #17 is MHProNews again, with another URL that we have – and there are many such URLs – for MHProNews.

 

EnhancedPreemptionGoogleSearchJan92019ScreenCaptures172019-DailyBusinessNewsMHProNewsEnhancedPreemptionGoogleSearchJan92019ScreenCaptures172019-DailyBusinessNewsMHProNews2

EnhancedPreemptionGoogleSearchJan92019ScreenCaptures172019-DailyBusinessNewsMHProNews3

 

So, summing it up. The MHARR website – which is less than 2 years old, led the pack.  Next, MHProNews and MHLivingNews dominated these results 2 evenings ago.  Once more, the results could be different in a different part of the country, but on this type of issue – “manufactured housing” “enhanced preemption” – will likely be similar.

 

The Surprises From This Research?

Why are MHI’s result on this issue so poor?  Note that NONE of these results came up on the MHI website.

There are several possible explanations.  To cut to the chase, we went directly to MHI’s website.

We did the exact same search using the same search parameters, with the MHI website search tool.

The first search, nothing. “No Results.”  See the composite screen capture, below.

 

ManufacturedHousingInstituteLogo2019-01-09_1250ManufacturedHousingEnhancedPreemptionSearchMHProNews

 

The next search, this time, using only “Enhanced Preeemption” – once more, “No Results.

 

ManufacturedHousingInstituteLogo2019-01-09_1250ManufacturedHousingEnhancedPreemptionSearchMHProNews2

 

The third search, removing the quote marks – just in case some goofy code was at work on the MHI website – and once more, “No Results.”

 

C:\Users\L. A. Tony Kovach\Downloads\ManufacturedHousingInstituteLogo2019-01-09_1250ManufacturedHousingEnhancedPreemptionSearchMHProNews3.png

 

Once this result becomes public, do not be surprised if MHI decides to quietly – and quickly – ‘correct’ this issue. But go to MHI’s website, and check this out for yourself. We’ve asked others to do this, so that they see this first hand before MHI has time to make any changes.

Again, go back to the original mobile search results, that did reflect MHI. One was on the NJ association state association’s website, the other was on Constant Contact.

When manufactured housing is struggling against zoning and placement issues in states and jurisdictions from border to border and coast to coast, why is “enhanced preemption” entirely missing on MHI’s website?

Three primary possible explanations are:

  • Incompetence.
  • Ignorance.
  • Deliberate.
  • Some combination of those three bullets above. Can you think of another possibility?

Why are shipments so low? Many reasons can be and have been examined by MHProNews and MHLivingNews – or MHARR – for that matter.

But what this appears to be to a prudent analysis is that MHI is ‘apparently’ hiding “Enhanced Preemption.” Note too that while a Clayton ad came up on the search results, Clayton Homes is likewise nowhere to be found on the first pages of this Google search.

 

SubmitNewsTipsManufacturedHomeProNewsMHProNewsLogoDailyBusinessNews

Submit confidential or on-the-record news tips, or comments at this linked email mailto:iReportMHNewsTips@mhmsm.com

 

How ever one cares to spin it, doesn’t this speak volumes?  There’s an affordable housing crisis, and one of the best legal tools on the books for years – the federal enhanced preemption for manufactured housing under the Manufactured Housing Improvement Act of 2000 – is not being mentioned or promoted by MHI?  Even on their own website?

 

OneCanOnlyTurnBlindEyeToFactsForSoLongQuoteManufacturedHomeProductionMHIOmahaKnoxvilleArlingtonRichardDickJennisonLesliGoochBonusMHProNews

At the very time that manufactured home shipments have stalled or slipped for three straight months during an affordable housing crisis, where is MHI and the Berkshire brands in MHVille on this tremendous advantage? Among the related reports found below the byline and notices is the link to the report on that issue by MHARR that ranked number one. “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

Manufactured Home Production Decline Accelerates in November 2018

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

 

New Report – More Americans Think Bad Time to Buy, Rentals Soar. Manufactured Housing, Opportunities, Takeaways?

“Major Step” in Independent National Post-Production Manufactured Housing Advocacy Taken, Per Trade Group

Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

 

“Time to Enforce the Law on Federal Preemption”

 

 

 

 

 

 

“We Have to Keep Changing Too as Retailers”

December 27th, 2018 Comments off

 

WeHavetoKeepChangingTooAsRetailersSearsManufacturedHousingIndustryDailyBusinessNewsMHproNews

As our recent report linked further below reminded MHProNews readers, Sears produced the precursor of the prefab home, and so much more.

 

So what doomed Sears?  An ex-Sears official in the CBS video below said, “bad leaders.

Of the 2,300 Sears locations 8 years ago, CBS says that only about 500 remain open today.

That sounds tragically like what occurred in manufactured housing (MH) retail, and in manufactured home production too.

AtlanticIbisWorldManufacturedHousingRetailersDealersDailyBusinessNewsMHProNews

2018-11-20_1350MHILogoManufacturedHousingInstituteMHILogoDailyBusienssNewsMHproNewsJoeStegmayer

At least 4 of the 5 named above have readily documentable ties to Berkshire Hathaway in one or more ways.

MHI-21stMortgageKevinClaytonClaytonHomesManufacturedHoomeCorporationsPlantsDailyBusinessNewsMHProNews_001

See article, linked here. MHI and Clayton can’t or won’t reply to the facts and evidence, other than via an attorney, so check out our publisher’s reply to their purported attorney.

 

They needed to reinvent themselves in a really disruptive way, and it just didn’t happen,” said Don Katz, author of a book on Sears.  Take Sears out, and put MH retail in, and you might get chills up your spine as you ponder this modern business morality tale.

 

DonKatzSearsDailyBusinessNewsMHProNews

 

Lessons for MHVille?

The Monopolistic Housing Institute, ooops, the Manufactured Housing Institute (MHI) keeps trying to sell industry independents on just how great everything is, and why their leadership should be trusted.

OhWhatATangleWebWeWeaveWhenFirstWePracticeToDecieveSirWalterScottMarmionManufacturedHousingInstituteLogoMHIMonopolisticHousingInstitute

 

But a quick glance at their own recent report, shown above – or MH shipment trends shown below – should be sufficient reasons inquiring and savvy manufactured home independents to consider a popular Latin phrase.  “Caveat emptor,” meaning “Let the buyer (of an MHI membership…) beware.”

 

CaveatEmptorLetTheBuyerBewareDailyBusinessNEwsMHproNews

 

If MHI knows what it’s talking about, then why has the industry slid so far, while often more expensive RVs have rocketed past?

The other logical option is equally disturbing. MHI is doing what it’s doing deliberately, posturing activities that produces measurable results only for a few favored firms, vs. the majority of the industry, which is steadily being consolidated.  Take your pick, but either way, MHI has failed in their claim to represent ‘all aspects of factory built housing’ successfully, which may explain why new post-production MH trade groups have and are forming.

 

BuySearsOutofBankruptcyManufacturedHousingIndustryDailyBusinessNewsMHproNews

 

As 2018 wraps to a close, the story of Sears is an ominous reminder of the high cost of bad leadership.  Beyond what the insightful CBS video spotlighted, is the fact that monopolistic maneuvers – which some believe include Arlington-based MHI puppet-masters in Omaha and Knoxville – can prove to be fatal to otherwise good businesses.

More than one state association executives have told MHProNews about the troubling trends they see as the numbers of independent manufactured home retailers decline.

 

SoTheAssociationMHIIsNotThereFortheIndustryUnlesstheinterestsoftheBigBoysJointheIndustry'sMartyLavinMHIAwardWinnerQuoteMHProNews

MHProNews looks at the facts, considers the sources, and follows the evidence. MHI earlier last year, and for years before, MHI routinely replied promptly to all inquiries. But since we’ve spotlighted the obvious problems, troubling trends, and vexing concerns, they’ve gone silent. Why? If the facts are on their side, why doesn’t MHI and their Berkshire Hathaway/Clayton/21st masters offer a cogent explanation?

It is worth noting that Legacy Housing, which recently went public, cited as the prime goal of their use of new capital would be to open new retail centers. For more on that, see the related report, below the byline and notices at the end of this post.

Want a brighter 2019?  Common sense says that if you keep doing the same things, the same way, you’ll get the same result.

If you really want a brighter future in 2019 and beyond, and aren’t a monopolist, then you should carefully reconsider who you support, what information sources that you trust, and what changes need to be made in order to avoid the death knell that has grabbed once giant Sears. That’s this evening’s “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News , analysis, and commentary.)

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can join the scores who follow us on Twitter at this link. You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

 

Insider Tips – Clayton Multi-Million Dollar Plan Aims at Replacing Sales Staff? Warren Buffett, Bill Gates, Kevin Clayton Meeting

Capital Pouring In, What Warren Buffett May Not Want MHVille Professionals to Know

Sears Prefab Home Initiative

 

Legacy Housing Exclusive to MHProNews on Firm’s Solid IPO, Plus MH Market Updates

 

 

 

 

 

 

 

 

 

State Association Steps Up, Promoting Manufactured Home Communities Investing

December 20th, 2018 Comments off

 

StateAssocManufacturedHousingInstitutesouthCarolinaManufacturedHomeCommunitiesPromotionsDailyBusinessNewsMHProNews

The holiday season hasn’t caused the Manufactured Housing Institute of South Carolina still-new communications person to slow down.  Janae Frazier has stepped up to the plate with two new pro-industry videos produced on the MHISC’s YouTube channel in December, 2018.

 

The two videos are entirely different styles, as a look at each under-a-minute videos will reveal.

 

 

Based upon the views on this video, it appears that the Daily Business News on MHProNews is the first one to view each, as both showed zero views at the time we first looked. A state-association specific article will not normally attract the same number of readers as one about one of the industry’s nation associations, or some other hot topic, so this article won’t likely make a big impact on the views, but time will tell.

 

 

Any promotion of the manufactured housing industry is better than no promotion, so the videos are arguably an effort with a good intention.

 

ManufacturedHousingInstituteLogoSouthCarolinaLogoMHISCLogoYouTubeChannel1Video1219.2018DailyBusinessNewsMHProNews

 

Janae Frazier’s efforts dwarf that of their larger and better funded Arlington, VA based counterparts.

JanaeFrazierMHISCManufacturedHousingInstituteSouthCarolinaDailyBusinessNewsMHProNews

Still from an MHISC video on this page.

 

Frazier deserves credit for that effort.

But the industry realistically must look beyond efforts and posturing from Arlington, VA toward actual measurable results.  It isn’t even so much about how many views, as how many actual buyers.

When several states are still slipping in new HUD Code manufactured home shipments, during an affordable housing crisis, these are warning signals that can’t be ignored.

 

 

2018-12-19_1707NewEnglandRVDAHowManyVideosOnYouTubeChannelDailyBusinessNewsMHProNews

 

MHI and its members ought to answer this simple 3 part proposition. Logic says that:

  • MHI either know what to do to get more manufactured home sales, but thus far, have not done it.
  • MHI doesn’t know what to do to get more new HUD Code manufactured home sales, and doesn’t want to admit it.
  • Some combination of the two bullets above, such as MHI knows that it should debunk every piece of misinformation that arises, via an educational effort, but for whatever reason, isn’t doing it.

 

2018-12-10_0949SkyChampionManufacturedHousingShipmentHistoryDailyBusinessNewsMHProNewsNov2018

There is ample evidence to support the concerns that they are doing what Berkshire Hathaway owned brands, such as Clayton Homes and 21st Mortgage want. Certainly MHI videos routinely feature Clayton Homes.  When Kevin Clayton said 7 years ago that the industry was ready to start promoting the industry, what has happened since then, and why?

This is the time of year that people are planning for the next year.  What do you want to see occur that will make 2019 significantly better than 2018?

ICYMI, or need a refresher on the latest national data, click the image/text box below to see that report.

 

“Pants on Fire” – Latest New Manufactured Housing Shipment Report

 

For more relevant insights, see the related reports, linked below the by line, news tips icon, emailed newsletter sign up, and other notices. “We Provide, You Decide.” © ## (News , analysis, and commentary.)

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can join the scores who follow us on Twitter at this link. You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

“Lots of Sizzle,” Clayton Sales Performance, Other MHI & Clayton Homes News Tips

“What Are We, Chopped Liver?” MHI Member December 2018 Reactions

“It’s a Terrible Idea,” Comments from Manufactured Home Community Owners, Senior Management, and Investors

 

Housing Choice, Where Modular, Manufactured, Tiny, Conventional Housing Crisis, MHI and MHARR Intersect

New National Manufactured Housing Association Makes Its Appeal to Industry Members

October 17th, 2018 Comments off

NAMHCONationManufacturedHousingCommunityOwnersAssociationLOGOdailybusinessnewsMHProNews

The greatest hindrance and the greatest threat to the industry is not the economy, the homes or the communities, it is governmental interference and over-regulation,” said Neal T. Haney.

 

The manufactured housing industry has long been a mainstay of affordable housing in the United States. For decades the industry has provided an unmatched quality of life with an affordability not seen in any other sector of the housing market. The homes and the land lease communities in which they are situated have become fixtures across the country providing an affordable, quality lifestyle to all segments of our population. Over the years it has seen its ups and downs, but has been able to survive and even thrive through the difficult times,” said Haney, the president of the newly formed National Association of Manufactured Housing Community Owners, Inc. – or NAMHCO.

We’ve been reporting on the emergence of a new association for community owners, in articles like the ones linked further below.  It is a move that the Manufactured Housing Association for Regulatory Reform (MHARR) has been encouraging for years.

Study Recommending New Manufactured Housing Association for Independent Retailers, Communities, Lenders, Others Released

Now, that new NMHCOA association is taking shape.  Their organizers are making their appeal in writing.

 

The Manufactured Housing Communities of Arizona (MHCA) is a statewide association representing community owners in Arizona. As state associations do, the MHCA has been very active and productive at the state level in combatting governmental interference with its burdensome regulations and obstacles,” said Haney, as he walked through some history. “At the state level most community owner associations have been able to not only monitor proposed local and statewide legislation, but interact with legislators to prevent onerous regulations that are detrimental to our industry.”

 

‘No Effective National Representation’…

The national legislation and rule making over the last ten years has proven that we do not have that representation” at the federal level, Haney explained. One only has to look at the passage of the Safe Act and the Dodd-Frank Act to see how devastating and onerous national legislation can be. Other similar chattel groups (the RV industry) saw the proposals and their representation managed to have them exempted.”

It was a devastating finger pointed at the Manufactured Housing Institute (MHI), which two state community associations broke from last year, due to a lack of effective national representation.  The group passed out literature at MHI’s annual meeting.

 

State Associations, Companies Quit Membership in Manufactured Housing Institute, (MHI), One Explains in Writing, ‘Why?’

ConfidentialNewsTipsOKTipsIreportMHNews@MHMSM-comGraphic

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

The national organization to which we belonged [i.e. MHI] was apparently unaware of the legislation and its ramifications until after passage and it was already being implemented. The rule making in the aftermath has been horrendous and little if anything has been done to stop the bleeding,” said Haney’s letter. 

Recently, HUD has issued rules concerning the screening of prospective tenants for our communities. Again we find no one aware of what is happening, much less advocating on our behalf. Installation requirements are being implemented that have no basis in common sense and the result will be additional burdens on community owners and added costs for homeowners,” said Haney.

We need someone to advocate on behalf of the community owners. This singular task needs to be done at the congressional level and in the departments that make policy affecting our industry. Every community owner, and every association that is accepting membership dues from community owners, should be concerned with the lack of representation at the national level and should be involved in finding adequate representation. If you are willing to be a part of the solution, please contact our association office.”  Haney pointed to Susan Brenton, who has served the Arizona community owners for several years.

Brenton previously worked with resident groups in her state, so she is aware of the dynamics on both sides of that fence.

Brenton’s contact information is: 2158 N, Gilbert Rd., Suite 116, Mesa, AZ 85203, 480-966-2446 • suebrenton@me.com.

It should be noted that MHProNews is reporting on this ongoing development of the NAMHCO, and is not taking a position on this particular group either way at this time. “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

October15-172018RSVPmanufacturedHousingFall2018LegacyHousing

The ad above is not connected to the story it is posted in. To learn more about this sponsor’s event, click here or the banner above.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

For Independents, Independent-Minded MH Professionals, and Freedom-Loving Investors Only, Sunday Headline News Recap 10-7 to 10.14.2018

Manufactured Home Production Rises Again in August, 2018 HUD Code Data

October 3rd, 2018 Comments off

ManufacturedHomeProductionRisesAgainAugust2018HUDCodeData600

The manufactured home reason has cause to feel good about a steady growth in production, while simultaneously feeling a level of anguish that sales are not far higher.

 

The latest data from the Manufactured Housing Association for Regulatory Reform (MHARR), and their statement, tends toward the former.  It is an understandable position.

At the same time, when one looks at the dramatic difference between the cost of a single family stick built’ house, and HUD Code manufactured homes, isn’t it obvious that the sales of manufactured should be far higher?

 

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

 

Indeed, Mark Weiss, J.D. – President and CEO of the Manufactured Housing Association for Regulatory Reform (MHARR) – directly pointed to one of those issues that keeps manufactured homes at what is arguably artificially low levels. ICYMI, or want a refresher, see Weiss’ comments in the new article linked below.

 

Rumble over Anti-MH Law-State Association, Manufactured Housing Institute (MHI), Clayton Homes, and MHARR

 

Those points noted, let’s dive into MHARR’s just released statement to the Daily Business News on MHProNews.  It can be read on their site, at the link below, or continue reading here on MHProNews.

Strong HUD Code Production Growth in August 2018

FOR IMMEDIATE RELEASE                                                                   Contact: MHARR

                                                                                                                                   (202) 783-4087

Strong HUD Code Manufactured Home
Production Growth in August 2018

Washington, D.C., October 3, 2018 – The Manufactured Housing Association for Regulatory Reform (MHARR) reports that according to official statistics compiled on behalf of the U.S. Department of Housing and Urban Development (HUD), strong year-over-year manufactured housing industry production growth continued in August 2018. Just-released statistics indicate that HUD Code manufacturers produced 9,157 homes in August 2018, an 8.6% increase over the 8,434 HUD Code homes produced during August 2017. Cumulative industry production for 2018 now totals 66,688 homes, a 9.6% increase over the 60,839 HUD Code homes produced over the same period in 2017.

A further analysis of the official industry statistics shows that the top ten shipment states from the beginning of the industry production rebound in August 2011 through August 2018  — with cumulative, monthly, current year (2018) and prior year (2017) shipments per category as indicated — are:

 

MHARRAugust2018ManufacturedHousingProductionReportTop10StatesDailyBusinessNewsMHProNews

Please note: There was a minor error in the September 10, 2018 MHARR Production Report.  Cumulative production for 2017 through the end of July 2017, should have been stated as 52,405 instead of 52,305, and the cumulative production increase percentage should therefore have been 9.8% instead of 10.0%.  Please correct your records accordingly.

The Manufactured Housing Association for Regulatory Reform is a Washington, D.C.-based national trade association representing the views and interests of independent producers of federally-regulated manufactured housing.

— 30 –

 

SubmitNewsTipsManufacturedHomeProNewsMHProNewsLogoDailyBusinessNews

Submit confidential or on-the-record news tips, or comments at this linked email mailto:iReportMHNewsTips@mhmsm.com

Last month’s report is found at the link further below.  “We Provide, You Decide.” © ## (News, analysis, and commentary.)

NOTICE: You can join the scores who follow us on Twitter at this link. You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here.

October15-172018RSVPmanufacturedHousingFall2018LegacyHousing

The ad above is not connected to the story it is posted in. To learn more about this sponsor’s event, click here or the banner above.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

Double-Digit HUD Code Manufactured Home Production Growth In July 2018, MHARR

Manufactured Homes Could Help Solve the Affordable Housing Crisis, So, Why Aren’t More Manufactured Homes Being Sold?

 

Just the Facts – Compare Curbed and MHI, Next Step, Clayton, Cavco, Champion Homes Video Results

August 24th, 2018 Comments off

 

ManufacturedHousingInstituteMHILogoNextStepLogoClaytonHomesLogoCavcoLogoChampionLogoHomeFutureMHproNewsJust 18 days after their first video was posted, Episode One of Curbed/The Verge’sThe Home of the Future” is already over 750,000 views.

 

WeBuiltTheHomeOfTheFutureCurbedVergeFordViews

By contrast, the Manufactured Housing Institute (MHI), Next Step, Clayton Homes, Cavco Industries, Champion Homes video, published on Nov 15, 2017 now has 1,433 views.

RobertCasitysStoryManufacturedHOusingInstituteMHINExtStep

We could scrutinize those facts in dozens of ways, but will keep it simple on a Friday evening by saying what we did shortly after they came out with their ‘big announcement.’  MHI, and those who teamed with them, missed some key points of “story telling.” 

Keep in mind that the goal here isn’t to slam those involved, rather, it is to make industry professionals step back and think. Everyone needs accountability. 

CriticismMayNotBeAgreeableButItIsNecessaryItFulfillsSameFuncationAsPainInHumanBodyItCallsAttentiontoUnhealthyStateofThingsWinstonChurchillMHProNews

Critiques, fact checks, aren’t personal. Rather, they are a professional necessity.

In business, there are metrics for accountability.

The proof  – the metrics – are measured in their respective view results.

SometimesModestAdjustmentIsNeededToGetAroughSoundingENgineurringSmoothlyRunningEfficentlyButfirstIdnetifyThenREsolveCauseoftheProb lemsLATonyKovachQUote

Get your motor running smoothly and efficiently.

Given MHI’s multi-million dollar a year budget, it is also obvious they have not put enough resources into this to move the needle. It should be noted that the Next Step/MHI video is posted on MHI’s website, and several other websites too. Ouch, ouch, ouch…

 RememberThisQuoteIrPrettyPicturesMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews

 

Amen Corner, vs. Fact and Evidence Based Reality Checks?

So why should MHPros be surprised if MHI – which they and their amen corner thumps their chest about ‘all they are doing for the industry’ – when by several objective measures, they are arguably failing.  

Keep in mind that MHI asked others to ‘spread the word’ about this video.  Sad response to their leadership, isn’t it?

ICYMI, look at the RVs vs. MH data below, and the related reports, shown below. The question readers must ask are ones like these.

What RV Industry’s 2018, Prior Results Reveal for Manufactured Housing

  • Is MHI just inept at doing what they claim their agenda is?
  • Is MHI merely posturing? Play acting?
  • How do you explain the difference between what Curbed and the Verge have already done, vs. what the ‘professionals’ at the Manufactured Housing Institute have accomplished? 

MHI, care to answer?  “We Provide, You Decide.” © © ## (News, analysis and commentary.)

(Third party images, content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews
2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

Ford is Powering the “Home of the Future”

Frank Rolfe Video, Manufactured Housing Institute, Media Engagement, Context, Richard “Dick” Jennison, Manufactured Home Industry, and You

Only 3 Options – the Elephant in the Room

Richard ‘Dick’ Jennison, Manufactured Housing Institute CEO, Doubles Down, Industry Reactions, Fact Check to Growth Strategy

August 21st, 2018 Comments off

 

RichardDickJennisonPhotoManufacturedHousingInstituteCEOlogoDoublesDownIndustryReactionsFactCheckGrowthStrategy

The Manufactured Housing Institute (MHI) has been critiqued a number of times by industry professionals for their demonstrably failed strategy to grow industry sales by using paid advertorials.

 

As but one barometer of the lack of sales being driven for manufactured housing (MH), while RVs have grown in shipment levels, MH has fallen far behind (see the linked report below for graphics, facts and details). Nevertheless, another MHI advertorial has been published recently, as MHI’s CEO Richard ‘Dick’ Jennison doubles down on the questionable strategy.

Trendlines Don’t Lie, Real Challenges, Hidden Manufactured Housing Opportunities Revealed

MHI promoted at membership renewal time last December the graphic below. It touted a claim that “83 million” have seen their ‘Statepoint’ Advertorials.  Even if the claimed total views was true, which is highly uniquely, what industry shipments in 2017 revealed is that the paid placements of stories had no noticeable impact on industry home sales.  That graphic, with some analysis, is posted below.

ManufacturedHousingInstituteMHILogoMHIInfographicSnapshotFactCheckDailyBusinessNewsMHProNews600

The fact checks reveal head fakes to members and to others who may not be informed about the claims being made by MHI. Note, none of the fact checked items shown above has been disputed by MHI, which has been given a number of opportunities to correct, clarify or respond to such concerns.

The latest MHI paid StatePoint advertorials often quote Richard ‘Dick’ Jennison by name.

The paid ads have hotlinks to MHI’s website.  So, their ‘ad stories’ may drive some traffic to the MHI website, which Alexa reported has a high bounce rate.

But MHI’s having done this for a couple of years, even a glance at shipment statistics reveals there is no significant or proven ability to demonstrably drive more new home sales.

ManufacturedHomeMHShipments1990-2017DailybusinessNewsManufacturedHousingMHProNews

For the full comparison between MH in the last 2 decades and RVs, click here or the graphic above. This tells the tale of MHI’s lack of effectiveness at promoting manufactured housing to the public at large. Trend lines don’t lie.

Which begs the question, why does MHI still bother?  Who are they trying to impress?  Members and potential members?  In an era when the term ‘fake news’ has become commonplace, doesn’t MHI just play into that narrative, thereby undermining the industry’s credulity?

 

On the Record Industry Comment on Jennison’s Latest Advertorial

M.Mark.WeissJDPresidentCEOMHARRManufacturedHousingAssociationforRegulatorReform-creditManufacturedHousingIndustryDailyBusinessNewsMHProNewsWe can all agree that manufactured housing should be performing better, as the country is in the throes of an affordable housing crisis,” said Mark Weiss, JD, President and CEO of the Manufactured Housing Association for Regulatory Reform (MHARR).

Weiss didn’t comment on the wisdom, or lack thereof, of using advertorials in the first place.  Instead, Weiss focused on what Jennison did and didn’t say in the StatePoint item.

Weiss continued by saying that “Oddly missing from the comments of MHI’s president, however, are any mention of expanded access to consumer financing or enhanced federal preemption under the Manufactured Housing Improvement Act of 2000.

Weiss points are telling.  After all, if you are paying to say whatever you want, why not say something useful to advancing the industry’s broader interests?

This [failure to mention preemption and financing] illustrates why a new independent national post-production association would be welcomed by MHARR,” concluded Weiss’ comments. Weiss and MHARR aren’t alone, as some states and communities have already broken ranks with MHI.

 

What Jennison’s Quotes Said

‘Quotes’ from Jennison were in the final paragraph of the StatePoint ad. They are in these two sentences. Beyond what Weiss said, why did the first line by Jennison seemingly demean “earlier generations of manufactured housing?”

  • Part of this bias may be based on the negative stereotype of earlier generations of manufactured housing, however, today, our homes are built with quality construction materials to meet rigorous federal standards for safety, installation and construction,” says Richard Jennison, president and CEO of MHI.

 

  • At a time when there is a great need for high-quality, affordable housing, today’s manufactured homes are an effective solution for many American families and communities,” says Jennison.

 

Jennison’s Background…

A look at Jennison’s LinkedIn page reveals his prior role was with a brick industry association.

RichardDickJennisonLinkedInProfileNoPhotoDailyBusinessNewsMHProNews

Warren Buffett led Berkshire Hathaway owns Acme Brick.  There’s been speculation as to what role, if any, that brick industry connection may have had in Jennison’s being considered and hired by MHI.

 

MH Marketer’s Analysis

First, among the versions of the story we found online was The Journal News, which blew up a provided photo so large, that it was pixelated. If they were counting on the image to help sell appeal, it would not be effective.

Next, that begs the question – didn’t MHI or StatePoint bother to check the photos and placements, to see if they looked good or were correctly published?

Weak,” is what L. A. ‘Tony’ Kovach, award winning industry veteran, expert consultant, and publisher, said to sum the advertorial up.

l_a_tony_kovach__mhlivingnews__credit

L. A. ‘Tony’ Kovach.

The narrative is weak from start to finish. Ask yourself, if you were in the market for a home, what in this advertorial would make you want to visit your local manufactured home retailer or land-lease community?”

The narrative fails to answer the kinds of issues that keep consumers from buying a manufactured home in the first place. Next, it links up MHI’s website four times in 337 words. Virtually any journalist or serious researcher would spot this for what it is, a paid advertorial. When there are legitimate and positive news stories, why would MHI publish problematic stuff like this? Finally, one of those four links go to their quick facts document, which still has inaccurate information.”

The full text of the StatePoint MHI advertorial is below the definition shown.  The hotlinks all pointed to MHI’s website, as was noted above, were at located at the blue text as shown.  Those links were removed for this column.

At the end of this post are links to prior comments by other industry professionals that blasted this debatably flawed advertorial approach, and other related reports.

AdvertorialNewspaperMagazineAdvertismentgivingProductEditorialObjectiveJournalisticArticle

(StatePoint) With the cost of housing continuing to rise faster than wages, it’s no wonder that many Americans nationwide are struggling to make ends meet. Luckily, solutions already exist to address the affordable housing shortage, say experts.

For example, more than 22 million people in the U.S. now live in manufactured housing — homes built to a federal standard in factories and placed on a homeowner’s land or on rented lots in manufactured home communities, according to the Manufactured Housing Institute (MHI). In many parts of the country, homes like these are the least expensive kind of housing available without a government subsidy. The cost to buy a manufactured home averages about $70,600, compared with $286,000 for a single-family site-built home, not including land costs.

In response to growing market demand, almost 93,000 new manufactured homes were built in the U.S. in 2017, an approximate 15 percent increase over 2016, according to MHI, but this is still not nearly enough to meet the nation’s affordable housing needs, according to experts. Advocates say that zoning restrictions and other rules and regulations in many areas are preventing manufactured housing from closing the gap — as certain jurisdictions only allow manufactured housing in locations far from town centers and other jurisdictions have considered banning them altogether.

“Part of this bias may be based on the negative stereotype of earlier generations of manufactured housing, however, today, our homes are built with quality construction materials to meet rigorous federal standards for safety, installation and construction,” says Richard Jennison, president and CEO of MHI.

What’s more, today’s manufactured housing includes features that today’s homebuyers want, such as luxury bathrooms, vaulted ceilings and state-of-the-art kitchens with energy-efficient appliances. Often situated in communities with swimming pools, playgrounds and clubhouses, they can be a very attractive option for families and retirees seeking affordability. To learn more visit, manufacturedhousing.org.

“At a time when there is a great need for high-quality, affordable housing, today’s manufactured homes are an effective solution for many American families and communities,” says Jennison. ##

RIchardDickJennisonStatepoiintAdvertorialFeaturedPhotoMHITheJournalNewsDailyBusinessNewsMHProNews

Given the recent and positive reports about manufactured housing by the National Association of Realtors ®, Bloomberg, and Value Penguin and others, why did MHI go this problematic route?  Is any reasonable answer to that question one that should build confidence in MHI? “We Provide, You Decide.” © ## (News, analysis and commentary.)

(Third party images, content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews
2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

Community Co-Owner/Manager View On Richard Jennison and the Manufactured Housing Institute StatePoint Advertorial

Problems with Quote from Richard Jennison, MHI’s CEO in StatePoint Advertorials

 

Kevin Clayton, Leslie Gooch Sound-off; Left & Right Agree? Manufactured Homeland, MHI, & You

Busted! “Failure Bonus” Paid-Richard “Dick” Jennison, CEO Manufactured Housing Institute-per MHI Document$

 

Kevin Clayton, Leslie Gooch Sound-off; Left & Right Agree? Manufactured Homeland, MHI, & You

August 14th, 2018 Comments off

 

KevinClaytonPhotoLesliGoochPhotoMHInsiderLogoMHProNewsLogoFactChecksDailyBusinessNewsMHProNews600x315To tee-up the Kevin Clayton, Lesli Gooch portions of this article, the Daily Business News on MHProNews will start with noteworthy development in media.  When voices from the political and economic left – and the conservative/libertarian economic and political right – broadly agree on a core issue, that alone should be headline news.

 

From Bill Moyers, or Democracy Now! among progressives, to Breitbart or the Thomas Sowell on the right, there are voices in the media – as well as news analysts – that for years have been raising concerns about the increasing concentration of media ownership.

TheseLargeConglomerateCompaniesDecideOnTheirownandForTheirOwnPurposesTheNewsWeSeeandHearDanRatherQuoteFormerCBSNewsPhotoTwitterDailyBusinessNewsMHProNews

Dan Rather quote from the compelling documentary video, Shadows of Liberty, posted on the linked page below.

Some are calling it an “oligopoly,” while others deem it them as “monopolies” of news and information. But the bottom line is that media has been dramatically consolidated in the last 2 decades.

90PercentOfMediaInHandsof6CorporationsDailyBusinessNewsMHProNews

What that means in practice is that the news you read, view or hear has someone’s agenda behind it.

ThomasSowellQuoteIfPeopleInMediaCannotDecideWhetherTheyAreInNewsReportingbusinessorManufacturingPropagandaMoreImportantForPublicchoseNewssourcesAccordingly

Who says?

“Shadows of Liberty” Movie Introduction, Affordable Housing, and You

Take a look at some of the many possible sample quotes.

DeepaKumarQuoteGiantMediaCorpLikeTimWarnerandNewsCoprDisneySoForthTheyGetToDecidWhatIsNews

Deepa Kumar quote from the thought-provoking video documentary, Shadows of Liberty, posted on the linked page above.

 

#1) Why Should Manufactured Housing Professionals or Investors Care? 

Simple.

A tiny fraction of a single percent of the U.S. population decides what’s news, and what is not.

When manufactured housing is widely misunderstood, one should consider the mantra of Marty Lavin, JD, and “follow the money.”

That ‘follow the money’ wisdom ought to be applied to those who select, cover, ignore and otherwise ‘frame’ the news; including the news that covers and impacts our necessary part of the safe, quality, affordable housing industry.

DannyGloverQuoteItsNotOnlyAMonopolyOfWealthItsAmonopolyofInformationasWellDailyBusinessNewsMHproNEws

Danny Glover quote from the fascinating video documentary, Shadows of Liberty, posted on the linked page above.

Note that for years, the Daily Business News on MHProNews – most notably in our evening market report – has taken information from both sides of the left-right media divide. In other non-market reports, we periodically curate an topic or issue from a mainstream media source.  That’s fact checked or spotlighted because it is useful or insightful for the industry’s professionals, owners, investors, and others.

We’ve also stressed that publishing a quote has never meant that we agree with everything that source or person says.  More recently, we’ve phrased that at times, one must separate the ‘wheat and chaff.

Even some person or source that you may routinely disagree with, can have a terrific insight on an important issue.  The open mind, with probing questions, can benefit from the – who, what, when, where, why and how – approach.

 

Tim Williams 21st Mortgage Corp President and CEO Said It

TimWilliams21stMortgageCEOMHProNews

Tim Williams, photo credit, MHProNews.com

As Tim Williams, President and CEO of 21st Mortgage Corp – and the prior Chairman of the Manufactured Housing Institute (MHI) – keenly phrased it: “I know that Tony [Kovach, publisher of MHProNews] has corrected errors when they are brought to his attention. His publication accepts opinion articles or will share views in interviews that may differ from his own published position. My impression is that Tony isn’t looking for ‘an amen corner,’ rather, he wants a variety of views that get people to think, talk and take action.

The reason that comment of Williams is so timely is because

  • MHI’s SVP Lesli Gooch, Ph.D., and
  • Clayton Homes President and CEO, Kevin Clayton

both recently made oblique responses via MHInsider to concerns raised by voices here on MHProNews.

Clayton and MHI’s Gooch were likewise obliquely replying to voices from across the Potomac River from Gooch’s office in Arlington, VA.

What they did was what one industry observer called “razzle dazzle.”

  • They didn’t directly respond,
  • they didn’t refute a single concern.
  • Rather, it was arguably cheer leading.  Spin. Misdirection.  ‘The future is this way! – with nary a thought as to what the recent past tells us about those who are speaking, and what their past behaviors have allegedly wrought.
ClaytonHomesSkylineChampionCavcoIndustriesBalanceofIndustryManufacturedHousingIndustryConsolidationGraphicPieChartMHProNews

Graphic by MHProNews, using information provided by each corporation, or named entities.

 The linked article below reveals how the above outcome occurred since
Warren Buffett’s manufactured housing buy-in began.

FEDs, MHI, Buffett’s Berkshire’s Clayton Homes Moat, Affordable Housing, and Billion$ in Manufactured Home Market Manipulation

 

Weaponizing or Surprising the News?

Agree, disagree – or fold your arms without any position or comment – but don’t suppress free speech.

When government surprises free speech, there are constitutional remedies.

But the issue of free speech, controlling what is or isn’t published, and suppressing speech, become trickier when it comes to when a corporation silences, spins, or unjustly parses information.

BerkshireHathawayMediaGroupNewspapersLogoPerTheirWebsite8-14,2-18DailyBusinessNewsMHProNEwsLogo

Most manufactured home industry professionals don’t realize the scope of the Berkshire Hathaway (BH) Media Group’s direct assets. Beyond these, there are other media ties and interests that they arguably can leverage. Why haven’t they? How does this reality compare with the claims of Kevin Clayton and MH Insider?

This is why those who publish, speak, or act in public have to be held to account.

Fact checks are useful in that regard.  A frank discussion on transparency, in the spirit of the late ELS Vice Chairman, Howard Walker’s words (linked below) would be welcomed by many in the industry, including within MHI’s membership.

HowardWalkerPhotoELSViceChairmanManufacturedHomeCOmmunitiesManufacturedHousingInstituteExecCommitteeMemberQuoteTransparencyMHProNews

Thoughtful words, worth pondering. See the story, linked here.

It would be useful if Kevin, Tim, Lesli, or Dick would agree to discuss or debate publicly their various actions and inactions. Let that discussion be done on video, so all can see it.  There are several upcoming events where that could be done, or it could be handled virtually, with no travel needed.

  • Wouldn’t an open conversation be a step toward increased MHI and Clayton transparency?
  • If there is nothing to hide, then why are they ducking the conversation and relevant topics?
  • Why oblique replies, that duck serious issues, instead of direct replies to fact and evidence-based questions and concerns?

 

MHI’s Gooch ‘Responds…’

 

Control of the Media

In serious MHVille trade publishing, essentially, all but MHProNews have arguably been co-opted to various degrees by the “big boys,” logically in pursuit of controlling the narrative, in pursuit of their own agenda.

That agenda has for some years, included more consolidation, per industry sources, including those in MHI, or formerly with them.

SoTheAssociationMHIIsNotThereFortheIndustryUnlesstheinterestsoftheBigBoysJointheIndustry'sMartyLavinMHIAwardWinnerQuoteMHProNews

MHProNews looks at the facts, considers the sources, and follows the evidence. Earlier last year, and for years before, MHI routinely replied promptly to all our inquiries. But since we’ve spotlighted the problems and concerns, they’ve gone silent. Why? If the facts are on their side, why not make or offer a cogent explanation?

We’ve asked before, why didn’t Berkshire Hathaway use their own newspapers for years to reply to flawed reporting about the manufactured home industry?  After we raised that questions a several times, magically, the Omaha World-Herald newspaper that Berkshire owns published an article on manufactured housing.  While it wasn’t perfect, it was a start.  What’s next? Will more industry pressure make them do it more often?  If not, what excuse will they give?

Weaponized, Faked News Harms Manufactured Housing Homeowners, Professionals

Where is the support for the National Association of Realtors ® report by Scholastica ‘Gay’ Cororaton that was overall so positive for manufactured housing?

As of yesterday afternoon, no obvious support online was discernable by a Google search for Clayton, Berkshire, or MHI and the NAR’s positive report about manufactured housing.  Why haven’t they beat the drums publicly on that NAR “Making the Case for Manufactured Homes,” or the more recent report linked here?

Going forward, if Kevin is serious about getting help from “Warren” on the image/education issue, from now on, instead of the low-brow-outcomes from email or other limited visibility shares – why not give professional BH Media Group and their other media communications assets the nod to carry such good news as Cororaton’s report?

Wasn’t what Kevin and Lesli Gooch said in print arguably indirect reply to issues we’ve raised?

There is no reason why MHI, and/or Clayton and other Berkshire brands couldn’t use their media holdings or connections to clear up each and every misconception about manufactured housing. Buffett did respond to direct slams on Clayton by the Seattle Times.  If what Kevin Clayton says is sincere, then why have the BH Media Group not done the same for every misrepresentation about manufactured housing?

 

The Jim Ayotte Insight

JimAyotteFMHAFloridaManufacturedHousingAssociationVocalCriticPamDannerJDHUDProgramAdministatorDailyBusinessNewsMHProNews480

Jim Ayotte, Florida Manufactured Housing Association (FMHA) made the following insight.

No one can respond to something that they are unaware of, but once something becomes clear, then prudent steps can be taken.

KevinClaytonQuoteMHInsiderPhotoManufacturedHomeDailyBuisnessNewsMHProNews

MarkWeissMHARRDutyToServeNewClassofManufacturedHomesFeb2018DailyBusinessNewsMHProNews600

There is no denying the trend lines, documents, and quotes-in-context related to consolidation of the industry, as shown in the linked and related reports herein, and further below.

 

Kevin Clayton Said…

KevinClaytonPhotoMHInsiderLogoClaytonHomesCEOQuoesDailyBusinessNewsMHProNews

The statement about shipment percentages is either mistaken or demonstrably misleading. See the shipment trends, and percentages in the graphic below. 

Figure1MobileManufacturedHomeSalesSHipmentsVsExistingingNewHouseSalesManufacturedHousingiinudstryDataMHProNews

There are a growing number of industry voices that believe that BH/CMH and MHI have by various action/inaction has kept manufactured home sales at historically low levels. Evidence? See Related Reports and videos, linked below, which quotes and cites BH, MHI, CMH, 21st Mortgage Corp, and other sources.

Neither Clayton, nor Berkshire’s Omaha World-Herald, nor Clayton has explained the following.

Why didn’t MHI’s Lesli Gooch ask HUD for Pam Danner’s replacement? See the Washington Post, or the report linked below.

Greener, Stylish Manufactured Homes – Hidden Facts in the Washington Post Manufactured Housing Narrative

Is MHI still supporting Vic DeRose at HUD for the Office of Manufactured Housing Program administrator position?  Who replaces Pam Danner is obviously important. MHI could easily strive to work for someone good, or someone equally problematic in place.  Why would they allow that to latter to happen?  Why did they allow Pam Danner to remain so long, when they admitted to the Washington Post to making no direct pushback? The reason given by some industry veterans for MHI’s foot-dragging is that heavy regulations harms smaller companies more than bigger ones. Rephrased, it is an oblique way of building the Berkshire Moat.  See those Buffett and Kevin Clayton interview videos, linked here.

WarrenBuffettTheMoatQuoteMemeManufacturedHousingIndustryDailyBusinessNEwsMHProNEws

What about the DOE Energy Rule U-Turn? Why was MHI on the wrong side of that topic, and then after months of outside pressure, have do a 180?

What about concerns over manipulations of the DTS process by the GSEs?  What about the conflict of interest for Fannie Mae being a member of MHI?

Duty To Serve, “Complete Waste of Time” per Tim Williams, CEO/21st Mortgage; POTUS Trump, Warren Buffett Insight$

Why did MHI fail to properly promote other lending options, besides those that seemed to be the most profitable for Berkshire brands? See the report, linked above, and the details that flow from that post.

Since MHI is praising S 2155’s MLO rule change, why didn’t they do that same deal 3 years ago, during the Obama Administration, when the CFPB reportedly made that option possible via consumer groups and non-profits, had MHI agreed to dropped the points-and-fees?  After 3 years, they did just that – drop the chase for more points and fees.

 

Wrong, or Misleading, Time and Again?

How can they be so often wrong?  Or misleading?

Isn’t their effort to control the media narrative within the industry part of that pattern? And isn’t their failure to defend and promote the industry, part of the problem?

If MHI or Clayton are the solution, then why have so many retailers and independent producers gone out of business, or were economically pushed into a sale to one of the big boys?

Smoking Gun 3 – Warren Buffett, Kevin Clayton, Clayton Homes, 21st Mortgage Corp Tim Williams – Manufactured Home Lending, Sales Grab?

That’s not to say that everything that MHI does is wrong.  Ditto that for Clayton/Berkshire.  But given the history of often false or misleading statements, why should anything new be expected?  Kevin is saying now that they will promote, but in the video linked here, Clayton said they were ready about 7 years ago to do an image/education campaign.  Why did they wait?  Was it to consolidate more?

‘They did it before, is there any reason why they won’t do it again?’

They Did It Before…Sunday Morning Manufactured Home Industry News Headline Recap July Aug 5, 2018

As an independent publication, service provider and consultant that MHI long praised, their behavior-changes starting in 2014 forced us as a business enterprise to look more closely.  Why did they arguably try to undermine our pro-Industry operation – while we were a dues paying, supportive members?

If they did it to us, what’s to keep them from doing it to you and your operation too?  As or more important, haven’t they done it to thousands of businesses already?

AtlanticIbisWorldManufacturedHousingRetailersDealersDailyBusinessNewsMHProNews

If the evidence suggests – and neither Clayton nor MHI will deny or defend to the contrary – that they manipulated the market to the detriment of the industry, why should industry professionals trust or believe them now?

If they did it before, what’s to keep them from doing it again?  And if we and so many others who have raised such concerns were wrong, why aren’t they using their vast media resources to routinely correct the record on manufactured homes?

 

The Bottom Line?

Not only is capital and access to lending power, but so is information.  There are several voices outside of manufactured housing that believe they are behaving in a monopolistic fashion.

Seattle Times -Federal Investigations-Berkshire Hathaway’s Clayton Homes, GuruFocus Spotlights Buffett’s Clayton’s “Unethical,” Monopolistic Moat

What about you?

Progressive “Nation” Reports on Monopolies Cites Buffett, Clayton, Others – MH Industry Impact?

That’s “News through the lens of manufactured homes, and factory built housing,” © where “We Provide, You Decide.” © ## © ## (News, analysis and commentary.)

(Third party images, content are provided under fair use guidelines.)

 

ConfidentialNewsTipsOKTipsIreportMHNews@MHMSM-comGraphic

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

 

 

 

Related Reports:

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

 

Only 3 Options – the Elephant in the Room

What RV Industry’s 2018, Prior Results Reveal for Manufactured Housing

 

“Fixing Our Industry’s Terrible” Public Relations, a Proven Strategy

Loan Zone Manufactured Home Buyers, Sellers – CU Insight on Fannie, Freddie and Duty to Serve Manufactured Housing Industry