Posts Tagged ‘LMHA’

Spotlighting Pro-Growth Educational Effort by Louisiana Manufactured Housing Association

December 18th, 2018 Comments off



The Louisiana Manufactured Housing Association (LMHA) video below takes a tact at defending and promoting the acceptance of manufactured homes that is noteworthy.



It could have utilized the singularly important point of HUD Code manufactured home enhanced preemption, or any number of other research points that were available at the time the video was produced. So while it is useful, it could be improved.



Lenny Kopowski and Steve Duke at LMHA have been doing such educational and outreach efforts for years.



The terminology matters because
the terminology determines the
construction standards a home was
built to,” Steve Duke, LMHA.


That said, it debatably stands far and away better than anything that the national Manufactured Housing Institute (MHI) has produced to date.

Several states have made efforts at growing the industry at the state level. That’s laudable.

The unfortunate point is that MHI, which has millions a year in budget should be doing this sort of work, shouldn’t they? Don’t they claim to represent all aspects of factory-built housing?


Manufactured Housing Institute Housing Alert, Affordable Housing Crisis, MHI’s #NettlesomeThings Response


Louisiana’s slip in new home shipments is one of several topics that MHI has ignored in their recent ‘newsletter’ to their members. Several states have told MHProNews that they are concerned.



Louisiana is one of the top ten states for manufactured home shipments in recent years, per data collected by HUD and reported by MHARR. Clayton Homes has a serious presence in the state. Yet, sales are declining. Why???


Michigan’s shipments is another top ten state in recent years that has been losing, not gaining, in year-over-year new manufactured home shipments.

What will change this or other troubling industry dynamics?

One answer is the one that UMH President Sam Landy suggested, each company is responsible for its own marketing. Each company is logically responsible for its own sales engagement systems too.

After all, all sales are local ones.

Beyond that, independents who want to see growth should consider new alliances.

Because in the post-production sector, that MHI claims to be doing, the evidence suggests they are fast at defending themselves or a favored company, such as Clayton or 21st.

But beyond that, they’re  efforts for protecting, educating, and promoting on behalf of the broader industry have not produced anything akin to this generally promising notion by LMHA, posted above. “We Provide, You Decide.” © ## (News , analysis, and commentary.)


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Related Reports:

#1 Texas Among States with New HUD Code Sales, Experiences Shipment Drop, Facts Reveal Warning Signs


#$2Trillion U.S. GDP Growth via Affordable Housing Plan Few Discuss – Introducing #YimbyVictory2020




State Associations – Clear Evidence of Advancing the Case for Manufactured Housing

January 4th, 2018 Comments off

2018-01-03_1959LennyKopowskiLMHALouisianaManufacturedHousingAssocDailyBuisnessNewsMHProNewsTheir video is professional quality.

The topic is a critical one for the industry – zoning and placement for manufactured homes.

Lenny Kopowski – with the Louisiana Manufactured Housing Association – presents in the video below another example of how state-level manufactured housing trade associations have taken an often bold, proactive role at developing the HUD Code manufactured housing industry’s image, education, and understanding.

The LMHA’s efforts – or that of other state associations we’ve covered here on the Daily Business News, and MHLivingNews over the years – merits to be contrasted with what has been done by the national trade group, the Manufactured Housing Institute (MHI).

No video is perfect. 

But the fine LMHA video above was produced and posted online by LMHA about 6 years ago.  Meaning, they’ve been involved in doing that video educational effort, plus others, for years.

Meanwhile, MHI began late last year to publicize some of the advantages of manufactured housing. They did so after years of members and other industry professionals calling for such efforts – including from their own past president.


Giving Credit Where It’s Due, State Associations, and Manufactured Home Living

Two other examples of how state associations have taken a pro-active step in promoting educational facts about manufactured homes are linked above and below.

Quality Affordable Housing Hunters – Arkansas Manufactured Housing Association Works to Stop Myths, Deliver Facts

Among the reasons that this is important to the industry, investors, public officials, and manufactured home owners will be clarified in a report to be published here on the Daily Business News.  The facts, commentary, and analysis will be framed in the context of statements made by MHI President and CEO, Richard “Dick” Jennison, under oath.

Are the controversies, concerns, and allegations about MHI continuing into 2018? 


Will the MHI members compel the Arlington, VA based organization be reformed, or be replaced, under pressure?

Bloomberg, Rising “Mobile Home” Prices, and the Manufactured Housing Institute (MHI)

Where is MHI’s response to problematic mainstream media reports, like the one above or below?

The REAL Truth, vs. Fake News, About Modern Manufactured Homes

MHProNews’ publisher has extended an invitation for MHI to respond to these and numerous other concerns in writing, which can then be published here for the industry at large to consider. 

What’s the Difference? Advertising vs. Educating

Or, in the alternative, there’s been an invitation for MHI to debate publicly at Louisville or Tunica via a video presentation that the entire industry could see. 

Will MHI take up the challenge? Time will tell. If they won’t debate or disclose, why not?

Crawford’s point about state associations is dramatically demonstrated by LMHA’s video, or the other state association examples linked above. “We Provide, You Decide.” ©  ## (News, analysis, commentary.)

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for

Are Mobile Home Fires Burning the Manufactured Housing Industry?

May 10th, 2017 Comments off

Passing the torches image credit, Katz Financial. Text graphic, by RC Williams/Daily Business News.

The battle between the office of Ohio Governor John Kasich and the Ohio Manufactured Homes Association (OMHA) over the Ohio Manufactured Housing Commission (OMHC), shined a bright light on a large, ongoing challenge related to the industry and terminology.

When you type “mobile home fires” into Google, you get over 3 million entries, perhaps spanning the life of the internet. These include studies on causation, injuries, deaths, dollars, etc. — not just the fires alone.

Those millions of stories provide one of the striking reasons why the public impression about ‘mobile homes’ is so poor.  Years of media accounts about mobile homes burning are seared into the public’s minds.


On 5.10.2017 at 2:11 ET, there were over 3 Million ‘hits‘ on Mobile Home Fires in this Google Search. Posted on the Daily Busines News,

Conflating fire risks in pre-HUD Code mobile homes with manufactured homes


Marty Lavin, JD.

are one of several possible examples of what Marty Lavin, JD –  industry communities, retail and finance veteran calls “the other industry image campaign.”

That negative stereotypes mainstream media “campaign” is waged by locals – who for whatever reasons – fail to report information accurately.

That in turn naturally spills over into the public’s impression of manufactured homes.

While the public is clamoring for affordable housing – and the need is in the tens of billions annually – it seems that fears about fires are among the reasons they don’t turn to manufactured homes more often as their solution.

LindseyBostick-SunshineHomesManufacturedHousingIndustryDailyBusinessNewsMHProNewsAs a result, a recent Zillow report indicates that only about 8% of shoppers are ‘considering’ a mobile or manufactured home, and only about half of those end up purchasing.  Yet, as Credit Human’s Barry Noffsinger – or millenial and manufactured home owner, Lindsey Bostick of Sunshine Homes – have told MHProNews, the description of what people are looking for fits well with what today’s manufactured homes offers.

The challenge is, that millions seeking housing just don’t consider it.  Per Zillow’s survey, half that do, buy.

Fire-Heated Questions


Every year, there are older conventional housing units that burn. Does that cause an outcry against conventional building? No. Similarly, when older mobile homes burn, it should not impact the image of modern manufactured homes. Sadly, though,
it does. Image credit: YouTube still.

The “burning question” is how many of these fires occurred in pre-HUD Code homes, and how many in manufactured homes?

Surprisingly, the exact answer is not known. But the reason that it’s unknown is sadly clear.

Many if not most news reports do not distinguish between mobile and manufactured homes. The absence of that distinction – and poor use of terminology in other stories – thus feeds into a myth that continues to plague the contemporary manufactured housing industry.

That in turn leads millions to incorrectly believe that all factory-built homes have the same old (high) risk of fire that mobile homes built 40 years ago did.

The Daily Business News has periodically pointed out the facts versus myths surrounding manufactured homes and fires, noting that homes built under post-1976 federal regulations have a somewhat lower fire rates than a traditional, site-built house.


The terminology matters because the terminology determines the construction standards a home was built to,” said Steve Duke, LMHA.

An Example of The Impact on the MH Industry

As noted, Ohio is an example where poor information created industry challenges, because the opposition claims run counter to the facts.

The Ohio Fire Chief’s Association’s letter to lawmakers in March supported a provision in the state budget to kill the Ohio Manufactured Home Commission (OMHC), proposing to roll its functions into the Ohio Department of Commerce.

The Daily Business News covered the response from the commission in a story, linked here.

30 people died in 1,208 manufactured home fires between 2012 and 2016,” said the letter from the fire chief’s association.

Ohioans are 4.2 times more likely to die in a manufactured home that caught fire than one- or two-family home.”


Manufactured homes are far safer than mobile homes, per the NFPA. To see the report, click the graphic above for the story and attached documents, available as a download.

But that statement by the fire chief’s association was inaccurate, as a National Fire Protection Association (NFPA) study reflected.

The NFPA also carefully noted the proper and improper use of nomenclature, see that graphic below.

Publisher and consultant Tony Kovach stresses that facts like the above must become second nature for industry professionals to know, link to and otherwise share. “It’s the industry that has the motivation to educate the public on the realities vs. the old facts or myths,” says Kovach. “The rewards and profits are going to those who take part in those educational efforts, and who make a difference in their own marketsThat educational effort benefits home owners too.  Manufactured home owners could enjoy faster resale and higher resale values.  Home buyers, renters, job creation…virtually everyone in the mix can benefit by dispelling the myths and dated relaties.”

Ohio Manufactured Home Association (OMHA) Executive Director Tim Williams and Association of Manufactured Home Residents in Ohio (AMHRO) President Frank Pojman joined forces to point out the facts to their legislators.

That “teaming up” is critical, because arguably home owners’ property values are negatively impacted by the impression that manufactured homes burn and kill, a mistaken notion spread by problematic media reports.

The administration is spreading false information and misleading information because the commission is pushing back against Kasich’s proposal,” said Williams.

The OMHC also conducts inspections of all new and previously owned manufactured home installations, resulting in less than 10 complaints in the last three years.

By comparison, 23,000 home installations have occurred in the last decade, and prior to the Commission’s existence 500-800 improper home installation complaints occurred annually.


Gov. Kasich, official photo. Ohio EPA, OMHC, OMHA, logos, photo, credits: Digital Imaging Reporter and their respective organizations.

I urge any of your Committee to review agendas and minutes of the MH Commission meetings, to see the all-important issues that are discussed, for the benefits and safety of manufactured homeowners,” said Pojman during recent testimony.

Terminology Matters 

In a recent story on the differences between mobile and manufactured homes, MHProNews asked Urbana, Ohio Fire Chief Mark Keller to clarify details on a recent home fire reported in his town.

This fire involved a true mobile home and was not a manufactured home. I do not have the age of the mobile home available right now,” Urbana Fire Chief Mark Keller told MHProNews.

Mobile homes are inherently bad with fire conditions. They’re not really designed to withhold any kind of fire.”

Chief Keller was specific, because MHProNews directly inquired about the facts of the case, which allowed MHLivingNews to properly represent the facts of that sad incident.  But how can doing that correct-the-record once or occasionally be enough in the face of the thousands of such stories being reported a year?

Thus, Kovach argues that it responding to misleading media accounts must become the routine.  When both MHI and MHARR have said that the industry ought to be doing hundreds of thousands of new home shipments a year, the value of correctly the record should be clear.

Sloppy Journalism?

mark_weiss_mharr_pesident__mhpronews__creditMark Weiss, JD – President and CEO of the Manufactured Housing Association for Regulatory Reform (MHARR) – has spoken out strongly on the matter, calling the laziness of news agencies “sloppy journalism.”

While any harm to people or property is regrettable, there is no excuse for sloppy journalism that can harm the industry and consumers. The fact is that today’s federally regulated manufactured homes are as safe or safer than other types of homes when it comes to fire, as shown by research done by the National Fire Protection Association on multiple fire safety metrics,” said Mark Weiss, JD, President CEO of MHARR.

It is therefore misleading and a disservice to readers to fail to distinguish between pre-1976 ‘mobile homes,’ said Weiss, “and today’s manufactured homes. This is why MHARR successfully demanded several years ago that the U.S. Fire Administration remove similarly misleading language from it’s website.” 

The industry and consumers need to insist on an accurate media portrayal of today’s high-quality manufactured homes,” said Weiss.


Andrea Reichman. Credit: LinkedIn.

As an Industry, we are always saddened to hear of such tragedies such as the fire that occurred in Champaign County,” said OMHA Assistant Director Andrea Reichman, commenting on the Urbana fire story.

As noted by the local Fire Chief Mark Keller, the home involved was a ‘mobile home,’ which indicates the home was built prior to the 1976 HUD Code Federal Manufactured Home Construction and Safety Standards,” Reichman said.

Often times such incidents are reported inaccurately, and facilitate the image that manufactured homes are not safe when nothing could be further from the truth.  Manufactured homes are no more prone to fire than homes built on-site. The 1986 national fire safety study by the Foremost Insurance Company showed that site-built homes are more than twice as likely to experience a fire than manufactured homes,” said Reichman.

Their association’s latest call to action is linked as a download, click here.


This is the image tens of millions of people have about ‘mobile homes.’ The irony is, in the majority of cases, that’s precisely what they are- pre-HUD Code mobile homes. Even within the MH industry, how many realize that there’s been no mobile homes built in over 40 years? Thus proper terminology always matters. Text graphic, MHProNews, original photo, Springfield News Sun.

The Question Remains

The “burning question,” is how does the manufactured housing industry change the commonly perceived notion that all factory-built homes are the same?

Graph_of_MH_Shipments_1991-2010_courtsey_of_MHI posted

MHI reports that for some 2 decades, the average shipment levels of manufactured homes were about 21 percent of all single family housing starts. Today, that number is closer to 9 percent. While tragic fire stories aren’t the only causal issue of the steep decline in the industry’s total share of the new home market, they are an example of what the industry must grapple with through educational efforts that impact local markets.  Additional facts will be explored in upcoming reports in this series.

What clearly won’t work,” says publisher and consultant, L. A. ‘Tony’ Kovach is doing nothingAll too often – for decades – the industry has routinely taken the tactic of ignoring the bad news, hoping it will eventually fade away.”

A glance at industry shipments today compared to 15, 20 or 25 years ago proves that while we’ve advanced from the great recessions’ bottom,” said Kovach, “we’re nowhere near our industry’s historic percentage of new construction starts. The steady drip, drip, drip, of what Marty Lavin and others call the ‘other image campaign’ persists.  So, we as professionals must become resolute in responding routinely too.

Engaging the media is one part of the solution,” Kovach says. “Many editors are willing to make corrections when a story has a fact error.  We as trade media are and can be part of education and solution.  But that also requires engagement and support from members of the industry.”

“It’s Education”


Chet Murphree, Deer Valley Homebuilders. James McGee. Deer Valley Homebuilders, L.A. ‘Tony’ Kovach, Inside MH.

I want to thank you for what you do for this industry,” said James McGee of Deer Valley Homebuilders. “We’ve kind of zeroed around about what’s important. It’s education. I want to say, Tony, thank you for spearheading that. You’re an incredible guy, and our industry’s very lucky to have you.” 

Chet Murphree echoed McGee’s comments, with “Absolutely.” 

Kovach in turn routinely reminds people that without their writing and video team, supporters and sponsors, the news and educational efforts would not be possible. “It has to be about mutual effort – team work – that goes to the grass roots, at the local and regional levels,” he said.  “It isn’t about mountains of cash.  It’s about a wise use of time, talent and resources in responding and educating as needed.”

“As the myths and fears fade, we know from experience more customers come, see, are impressed with the value, and buy.”

Ohio is an example of where the state and both national associations – along with MHLivingNews, MHProNews – plus engaged industry members – acting in conjunction with home owners – all provided comments and made efforts to correct-the-record. As we recently reported, the outlook there is hopeful as a result.

Programming Note

With the launch of MHProNews’ newly updated home page and website, the Daily Business News will take a look in the coming days at a variety of issues that are holding our industry back from achieving and exceeding its historic potential.

Because as the myths and misconceptions subside, the sale of manufactured should skyrocket as the surprising private sector answer to the affordable housing crisis.  As McGee said, “It’s education.”

For more on manufactured housing being the affordable housing solution that’s hiding in plain sight, see the reports on the page, linked here. ##

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

RC Williams, Daily Business News MHProNewsSubmitted by RC Williams to the Daily Business News for MHProNews.


FEMA Disaster Relief Deadline Extended in Louisiana

October 17th, 2016 Comments off
Louisiana Flood damage, August 2016. Credit: BBC

Louisiana Flood damage, August 2016. Credit: BBC

According to a report from KATC TV, the deadline to apply for Federal Emergency Management Administration (FEMA) disaster benefits in the wake of the floods in Louisiana has been extended to November 14th.

Credit: Twitter.

Credit: Twitter.

fema logo_t175_b1-black

Credit: FEMA.

60 days after the historic flooding, FEMA provided updated statistics revealing that an estimated seven trillion gallons of rainwater was dumped across southern Louisiana from the August storms. That is more than four times the amount of water in Lake Pontchatrain, according to KATC.

As Daily Business News readers are aware, we have provided extensive coverage of the storm, the fallout from it and the MH industry response.

More than 150,000 individuals and families have registered for FEMA disaster assistance to date. Survivors can register with FEMA by going online, calling the FEMA helpline at 800-621-3362, or downloading the FEMA mobile app.

Over $695 million in disaster assistance has been provided by FEMA, with $559 million of that being housing assistance to help flood survivors with temporary housing solutions and rebuilding of their home.

To date, 448 applicants have been reportedly licensed into manufactured housing units.


Credit: The Atlantic, Floodlist, CBS News.

As the Daily Business News reported last week, FEMA issued a formal solicitation for “off the lot” manufactured homes.

The concern for FEMA in seeking manufactured homes from retailers is that manufactured homes being produced by FEMA contractors may not be finished in time to meet the current demand in Louisiana and the potential need in multiple states due to Hurricane Matthew. ##

(Image credits are as shown above.)


RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.


FEMA’s Manufactured Home Installations slow for Louisiana flood victims

October 3rd, 2016 Comments off

Steve Duke, LMHA, says he could have coordinated in a week what FEMA has done in a month following the historic flooding in Louisiana. Photo credit, WAFB.

A month after the historic flooding in Louisiana, many residents are still having trouble finding housing, reports WAFB’s Scottie Hunter.

According to Hunter’s report, thousands of people have applied for a manufactured housing unit from FEMA, but as of September 30, only 169 people have been able to move into one.

The number of homes has increased from where the total was a week ago, but there’s still a lot of work to be done. FEMA spokesman Tito Hernandez said the inspection process is the main reason for the delay.

We’re inspecting hundreds of sites for sustainability,” Hernandez told WAFB. “We have to


Toto Hernandez, FEMA.

deliver the units, but we have to inspect those units before we take them out of the staging area when we put them in the site whether it’s a commercial or private site.

Unfortunately, FEMA says taht even when the homes can be inspected, the actual inspecting takes time, too—in some case it can take days or even weeks for inspectors to locate suitable spots for the units.

Meanwhile, the Shelter at Home Program, which allows residents whose homes were damaged to still live at their house while they rebuild, is moving along rapidly. As of Sept. 29, close to 20,000 homes were registered and more than 16,000 of those homes are inspection-eligible and approximately 5,000 are good to go for construction.

Inspections are being scheduled and occurring,” Governor’s Office of Homeland Security & Emergency Management (GOHSEP) spokesman Casey Tingle said. “Construction is being started and being worked and we continue to look at how we expedite and improve the process to get all of that construction completed and final inspections done.”

The Shelter at Home Program has been able to reach close to 500 homes a day. However FEMA’s manufactured home process is still in need of improvement as it lags behind.


Award-winning journalist, Jan Hollingsworth.

This is a surprise to those who followed Jan Hollingsworth’s recent report for MHLivingNews, when FEMA said they had learned from their past mistakes during Hurricane Katrina.

FEMA’s got their plan and it’s moving and it looks like there’s some thought to it,” Steve Duke, Louisiana Manufactured Housing Association executive director and general counsel then told MHLivingNews.We just tell them, ‘If there’s anything we can do, let us know.’


Steve Duke, LMHA.

Our number one goal and objective is to get people out of the shelters.”

It was six weeks before FEMA could get 113 families out of shelters and into homes. I blew up that night at a FEMA meeting,” Duke said. “I could have gotten 113 families out of shelters in less than a week.

Hollingsworth’s report noted how rapidly manufactured home professionals were ready to jump in to help with the demand. For example, Alabama-based Sunshine Homes was optimistic it could supply high-quality, move-in homes within a month.


John Bostick, president, Sunshine Homes, Red Bay, AL.

Sunshine Homes CEO John Bostick said, “Our factory is running at about two-thirds capacity. We could stretch and build a lot of homes.”

As the Daily Business News recently reported, Lexington Homes was recently awarded a major contract from FEMA for more manufactured housing. To see that report, please click here.

We’re not perfect,” FEMA’s Hernandez said. “We’re going to have some folks that are going to fall through the cracks. For that, we have an appeal process.” ##

(Image credit is as shown on the linked page.)


Joe Dyton, for the Daily Business News, MHProNews.

Submitted by Joe Dyton to the Daily Business News, MHProNews.

One Month Later… What’s Happening in Louisiana’s Post Flood Recovery?

September 19th, 2016 Comments off

Credits – CNN, KTBS, FEMA and MHProNews for text graphic and collage.

While millions watched the drama unfold on TV, residents throughout the state of Louisiana were dealing with historic rains and floods that would drastically impact their lives.

Steve Duke, Louisiana Manufactured Housing Association (LMHA) Executive Director described it as an event of biblical proportions – I was looking for the animals to start paring up. It just wouldn’t stop.”

As MHLivingNews reported here, Duke, and the industry, stood at the ready to assist.

John Bostick, president of Sunshine Homes was quoted as saying We have almost unlimited capacity” to up production from already busy levels, and meet the increased demands from Louisiana.

Shortly after the rains passed, the reality started to set in. While the manufactured home industry was ready to serve, FEMA was still working to figure out housing for those impacted by the historic floods.

As Matthew Silver reported on August 17th, some 40,000 people had applied for federal assistance and 8,000 had stayed in shelters that Monday. FEMA was planning to send teams into shelters and communities to assess needs.

An August 19th updated report by Silver revealed there were then 70,000 assistance requests, 12 lives lost and no definite plans on bringing in manufactured homes.

With the September 8th report, while homes were being placed, things had not progressed as rapidly as many had hoped.

More recently, according FEMA, more than 100 MHUs are still sitting empty.

A FEMA spokesperson, speaking at a town hall meeting in Watson, LA that evening said they were slowing transitioning to a recovery effort.

We’re slowly turning from response to recovery. This is going to be a long time effort,” a FEMA spokesman said. The thing with the manufactured house units, is that we have to work with the state and local officials that we put it in a safe place.

According to WBRZ, they were told about the same thing a month ago. FEMA employee Willie Nunn said back in August that they were looking to inspect sites for temporary homes then, but that they were ready to go.

 willienunnfema-postedmanufacturedhousingindustrydailybusinessnewsmhpronewsWe have them here, we have to folks here ready to take them out to the sites where we need to have them,” said FEMA’s Willie Nunn.

While all of this is alarming, the last part of this report is most telling:

FEMA has insisted that manufactured homes are a last resort for flood victims. They have instructed families to find hotels. But the local news station, after calling 10 hotels, found none with any rooms available. ##

(Image credits as shown.)


RC WIlliams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News, MHProNews.