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What the Latest Numbers from #1 Manufactured Housing Market Texas Reveals

December 28th, 2018 Comments off

 

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In a media release from the Texas Manufactured Housing Association (TMHA), here are the latest insights.

 

Shipments in November moved down from both October and November of 2017 as the market faced fewer production days, rising interest rates, and falling oil prices,” said the TMHA statement.

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Manufacturer annual totals for (November, year to date) MH shipments in Texas,” are as follows.

 TexasManufacturedHousingAssociationLogoTMHALogoTexas2018ShipmentStatisticsDailyBusinessNewsMHproNews

 

During an affordable housing crisis, however someone might chose to spin it, the manufactured housing numbers from Texas are foreboding.  Pause to consider what the market potential is, versus the actual results?  For example:

 

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Collage by MHProNews.

 

The new data from Texas yesterday reveals once again the arguably false claims by the Manufactured Housing Institute (MHI) and their dominating Berkshire Hathaway members, such as Clayton Homes. 

In response to our Daily Business News on MHProNews fact-checks, evidence, and “follow the money” research, a voice from Indiana is whining in defense of MHI, instead of standing up for the interests of the independents he claims to represent.  

But far more important than a threatening letter from a claimed attorney for the Arlington, VA based MHI, or a voice from Indiana that can’t refute a single claim made here on MHProNews, are those dozens of new readers signing up for our industry-leading emailed news updates, joining the thousands of others already on our e-list.  

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above. .

As or more important are those from within MHI – or within/tied to Clayton, 21st Mortgage, other Berkshire brands, and from other industry sources – who are providing a growing stream of news tips.  

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Submit confidential or on-the-record news tips, or comments at this linked email mailto:iReportMHNewsTips@mhmsm.com

Traffic on MHProNews has steadily grown for about 16 months, because industry professional readers want to know. Smoke and mirrors from Knoxville, Arlington or their rewarded allies only takes professional people so far, or for so long. Then, pros eventually wise up to the fact that sweet voices that say sweet things may in fact be leading you into troubled waters.

So while others in MHVille who are tied to the Omaha-Knoxville-Arlington Axis play “the smear”  plus duck, dodge, dismiss, detract, distract, and defame – MHProNews will show the facts, evidence, and what common-sense suggests. Remember the 6Ds, and then understand why people use them.  By contrast, we hold those ‘MH leaders’ accountable for results that don’t match their claims or words.

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It’s simple, actually. If any of our MHProNews reports were factually inaccurate, then the Omaha-Knoxville-Arlington Axis and their allies could simply disprove them. So why don’t they? Why do our fact checks stand on their own merits? Because the facts checked stand unrefuted. It’s the principle of Occam’s Razor.

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The fact that MHI is apparently using another purported pawn-puppet – one tied to SECO related scandals – instead of dealing with the issues that are keeping manufactured housing at historic lows suggests the latest ‘over the target reactions is for them a #Nettlesome issue.  Compare what TMHA said to what MHI themselves said, because facts are facts, no matter how #Nettlesome. 

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Facts are facts. If MHI, Clayton, 21st or anyone designated on their behalf can point to factual errors in a report, let them do so. The TMHA and MHI data only confirm what MHProNews previously reported, summarized in part in the graphic below.

 2018-12-13_1544MHAO7StateSouthCentralUnitedStatesManufacturedHomeShipmentsManufacturedHousingINdustryDailyBusinessNEwsMHproNews

Otherwise, the industry must recognize that the data reflected above or in other related reports linked further below stand publicly undisputed. Emotions have their proper place, when emotions rouse us to do what a mature person intelligently should do. But heads in the sand and happy talk help no one, but a few consolidators a.k.a. monopolistic players.

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Reason and common sense must be in the mix too.

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Kenny Lipschutz, MHI member and HomeFirst Certified Communities.

The only way to solve a problem is to first recognize it exists, and then use a goal-and-solution oriented approach, one based upon facts to solve what needs correcting.

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If MHI’s CEO Richard ‘Dick’ Jennison had a good explanation for why the performance is so poor, in spite of their multimillion-dollar budgets and all of their supposed promotional efforts, why doesn’t he just give the explanation?

 

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The wise don’t go to a doctor over an illness or disease, and then beg for a reason to keep doing unhealthy habits. Rather, the wise seek the facts, then look for the path that returns the body – business, or an industry – back to good health.  For a late Christmas gift, we give once more the gift of the unvarnished truth coupled with common sense. Some will hate that truth or fact checks, but the largest professional audience in MHVille finds us to be informative, as well as entertaining.

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OTR from industry pros. We get the full range of comments, but the most common words we read include, these two “Thank you.”

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Gus’ message came in response to a series of exposes on issues within manufactured housing, as well as tips, strategies and opportunities.

The MH industry has been essentially flat when it could be rocking and rolling. We’ll dig more deeply in to the causes and solutions in 2019. Join us for the ride by signing up for our popular headline news emails, above or below. See the related reports, below the notices and byline, for more insights and facts on the new manufactured home shipment trends.

Rephrased, we’ll have FUN in 2019 while calling the ‘powers that be on’ the carpet, and holding their performance up to their own problematic claims and words, vs. the actual performance our once roaring industry achieved.  The only way things will change is if the status quo is challenged.

That’s this morning’s MH “Industry News, Tips, and Views Pros Can Use,”  © where “We Provide, You Decide.”  © ## (News , analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link hereYou can join the scores who follow us on Twitter at this link.  Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

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Production Flatline Continues in October 2018

 

 

 

 

Blue Collar Worker Attitude, Outlook, Finances – Latest Data, Express-Harris Survey

September 4th, 2018 Comments off

 

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Blue collar workers represent the core of the manufactured housing industry’s workers, and are a key demographic that manufactured home (MH) professionals seek to engage, attract and sell. Much of what follows should therefor be of keen interest to MH professionals and investors.

 

It’s a peek into the world view of American workers.

In a release to the Daily Business News on MHProNews, Oklahoma City based, national employment service Express and the Harris Poll have provided snapshots about the attitudes and outlook of blue collar workers.

According to their latest Labor Day poll results:

  • 86% Satisfied with Their Job;
  • 85% Believe Their Life Is HeadingIn Right Direction“;
  • 51% Say the Country is Heading in the Right Direction
  • 70% Don’t Trust Elected Officials
  • Sixty-nine (69) percent also say their local communities are heading in the right direction.

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The national survey of 1,049 blue collar workers was conducted online by The Harris Poll between July 9 and 23, 2018,” said the statement and report from Express,and offers a detailed, in-depth look at the background and attitudes of those working in blue collar professions.”

Construction and manufacturing are both among those groups surveyed. The graphic below is per Express.

There’s been a great deal of chatter about the future and frustrations of America’s blue collar workers,” said Express CEO William “Bill” Stoller. “Our survey reveals that blue collar workers are upbeat, optimistic and proud of the work they do. While the news is often full of stories about economic anxieties, this survey shows workers who are exceptionally optimistic. While they certainly express concerns, it’s clear that the vast majority feel like things will work out for themselves and their families.”

Stoller seems to be implying that doom and gloom attitudes among workers is ‘fake news,’ based upon what this Harris poll revealed.

Latest Consumer Confidence Report and Housing Demand

The results are similar to what consumer confidence and the National Federation of Independent Business (NFIB), consumer confidence, and other surveys have reflected in much of last 18 months, during the Trump Administration.

NFIB’s Small Business Leadership Updates Stunning Data

 

More Data Points for Blue-Collar Workers

U.S. blue collar workers have an average of total of 22 years’ experience, and have been on  their current jobs for approximately 10 years.

Blue collar workers in the U.S. work about 41 hours per week, with a deeper look reflecting:

  • 8 percent work less than 30 hours per week
  • 13 percent work 30 to 39 hours per week
  • 60 percent work 40 to 49 hours per week
  • 19 percent work more than 50 hours per week

 

Who Are America’s Blue Collar Workers?

The survey included workers who are employed full-time, part-time or self-employed in a job that requires manual labor in one of the following industries:

  • construction,
  • manufacturing,
  • transportation,
  • warehousing,
  • automotive services,
  • maintenance,
  • agriculture,
  • forestry,
  • fishing,
  • hunting and
  • utilities.

 

Snapshot of Hours Worked

On average, U.S. blue collar workers have been working for a total of 22 years and in their current jobs for approximately 10 years.

On average, blue collar workers in the U.S. work about 41 hours per week.

  • 8 percent work less than 30 hours per week
  • 13 percent work 30 to 39 hours per week
  • 60 percent work 40 to 49 hours per week
  • 19 percent work more than 50 hours per week

 

Major Party Affiliation and Effectiveness

  • Blue collar workers are slightly more likely to identify with the Democratic party, with 35 percent vs.
  • 31 percent for Republicans.
  • But by a small margin, laborers think Republicans do a better job of helping blue collar Americans than Democrats, 39 percent vs. 36 percent.
  • Nearly one in four (24 percent) believe neither party does a better job helping blue collar Americans.

 

Workers, Are You Better Off?

  • Fifty-five (55) percent of blue collar workers say they are better off now than they were five years ago.
  • 20 percent say they are worse off
  • 26 percent say they are about the same

 

Outlook for the future?

  • Eighty-eight (88) percent of blue collar parents agree with the statement, “My children will have a better future than I will.”
  • That contrasts with a recent Pew poll showing just 37 percent of Americans believe that today’s children will grow up to be better off financially than their parents.
  • Eighty (80) percent of blue collar workers are optimistic about the future,
  • more than one-third (34 percent) say they are “very optimistic.”
  • Eighty (80) percent also agree that “the harder you work, the more successful you will be,”
  • and 70 percent agree that “the American dream is alive for people like me.”
  • While 84 percent of blue collar workers say they can make ends meet,
  • nearly half of workers (48 percent) say it is difficult to make ends meet.
  • One in 10 say it is “very difficult.”

Those last three bullets spell opportunities for those manufactured housing marketers who can tap into a wider swath of the blue collar market.

 

Savings?

The majority of blue collar workers said they have less than $5,000 saved for an emergency.

  • 14 percent say they currently have no money saved in case of an emergency
  • 48 percent say they have between $1 and $4,999 saved
  • 23 percent say they have between $5,000 and $24,999 saved
  • 11 percent say they have $25,000 or more saved
  • 4 percent declined to answer
  • Nearly three in four workers (73 percent) say they are worried about saving enough for their retirement,
  • and more than half of workers (53 percent) agree that it’s “more likely that Martians will land on earth than I’ll collect Social Security.”

Based upon past electoral history, certainly the upcoming midterms tend to go against the party in power.  That said, with so many believing they are better off now than 5 years ago, are we really to believe that blue collar voters will turn on the candidates the president supports?

As the Salina Zito research reflects, Trump supporters have not been shaken by the near-constant onslaught of negative news. With the midterms just 9 weeks out, and early voting starting before then, the truth seems to be that whoever turns out their base will prevail. Keep in mind that most of the media’s polling predicted that Donald Trump had ‘no chance’ to win in 2016.  They were wrong then.  Will their often anti-Trump polls be trusted now?  “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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