Posts Tagged ‘L.A. ‘Tony’ Kovach’

Tunica Manufactured Housing Show Flash Report

March 29th, 2013 Comments off

The 2013 Tunica Manufactured Home Show wrapped up today with light rains falling after two days of sunshine. The initial post show numbers reflect that a total of 2,204 total attendees and exhibitors came, a significant increase over 2012. Manufacturers, suppliers and lenders indicated they had ‘a good show.’ Association leaders stated the show saw ‘an upbeat mood,’ with more attendees ‘cautiously optimistic’ about the year ahead. On the lighter side, Tamas Kovach, the MHProNews publisher and manager’s son and the show’s ‘youngest exhibitor,’ handed out some 700 business cards to attendees over 2 days. Young Kovach said “It was a great show!” and plans to return in 2014.

(Photo credit:–Exhibitor Tamas Kovach at Tunica)

At Louisville: Industry Execs Meet the Press

January 18th, 2013 Comments off

In a Meet the Media Morning at the Louisville Manufactured Home Show Thurs. Jan. 24, from 9-11 AM, the press has been invited to see the quality of factory-built homes for themselves to dispel the misconceptions about the industry and the product.
Top-named officials in the industry, companies associations and professionals from across North America will engage with the media after they tour some of the 39 homes installed in the Kentucky Exhibition Center.

Although closed to the general public, some 1700 professionals from across North America will be in attendance at what has become the largest indoor trade show in the nation, perhaps beyond.

The Midwest Manufactured Housing Federation (MMHF) is the parent body for the Louisville Show. MMHF Chairman Ron Thomas says, “We at the Louisville Show want to treat the media to a spectacular array of dozens of new homes, to see the products and services our industry offers, all under one climate controlled roof.”

Louisville Show promoter and MHProNews publisher L. A. ‘Tony’ Kovach says, “There are so many myths and misconceptions out there, that the best way for the media or anyone else to understand the truth about factory built housing is for them to personally see the homes.”

Members of the media seeking admission should contact Dennis Hill, Show Manager, 800 Old Roswell Lakes Parkway, Suite 140, Roswell, GA 30076, Phone: (770) 587-3350 and be prepared to show media credentials.

(Photo credit: A kitchen in one of the 39 homes at the Louisville Show.)

Louisville Website Hits!

January 11th, 2013 Comments off

The 2013 Louisville Show reports that through Jan. 9, there have been 34,514 page views and a total of 172,296 hits at Pre-registrations are up over 2012. At the current pace, the Louisville Show could top 1,200 retailers, communities and other attendees, with the combination of attendees and exhibitors likely to top 1700. Show promoter L. A. “Tony” Kovach said, “With recent positive news stories about factory building, a favorable report from the Census Bureau on manufactured housing and housing starts in general on the rise, the reasons for professionals to come to the Louisville Show are many. The opportunities for bottom line benefits favor those who attend the show.” To learn more about the show, you can click on this link and make sure you visit the updates found at the bottom of each page at the What People Are Saying blog.

(Photo credit: Kentucky Exposition Center)

Grass roots industry Turn Around plan gains momentum

October 16th, 2011 Comments off

DeerfieldRun wikimedia commons posted on Manufactured home marketing sales management,,,“It’s obvious that our industry has to develop an Industry Wide Comprehensive Marketing Plan in order to gain acceptance at every economic level and in every geographical region from Coast to Coast. Having seen the MH Alliance plan, this creative approach can help us get that job done.” said C. Jay Hamilton, Executive Director, Georgia Manufactured Housing Association. “Over 90% of those who have taken part in one of the live webinar/discussions share positive feedback,” said publisher Tony Kovach, who states that “Community owners, lenders, retailers, insurance, service, marketing and association leaders are among the strong majority who have listened to, discussed and support this Industry turn-around effort.  More than just image building, the MH Alliance/Phoenix Project uses concepts advocated by Green Courte Partners Chairman Randy Rowe in a 2010 speech to industry professionals designed to get to the heart of issues hampering manufactured housing’s comeback.”  While the majority who see the plan support it, a few have questioned it. “A handful have tried to privately and/or publicly marginalize the effort, but a little research reveals their concerns are contradictory or personal agenda driven,” Kovach stated. An example Kovach gave of one of many recent webinar attendees is Lisa Tyler from Walden University. Tyler is a 10 year manufactured housing veteran turned MBA.  A marketing instructor, Tyler plans a doctoral dissertation on a topic related to advancing manufactured housing through an improved image.  Tyler has committed to an article with that would outline her professional reasons for thinking this approach will serve the factory built home industry well.  Or as Mountainside Financial manager Anthony Ducharme, has said: “Tony, I want to thank you for sharing a well thought out vision for our industry that doesn’t end in a calamity. I believe that the MH Alliance’s core tenants are the key to an industry wide revitalization; the focus on providing honest and superior value, design, and customer service to the lifeblood of our business – the homeowner – will be the foundation of its success.”  To learn more, go to this link.

(Photo credit: Wikimedia Commons)

Intense Manufactured Home Industry Response to IBISWorld Report

April 16th, 2011 Comments off

In response to the IBISWorld report on manufactured homes sounding the death knell for manufactured housing, received responses from many long-time industry professionals disputing their conclusions. Industry vets Paul Bradley, Thayer Long (MHI), Danny Ghorbani (MHARR), Doug Gorman, Otis Orsburn, Bob Stovall, Ken Rishel, Derek Thompson and Dustin Youngdahl are all represented in the exclusive Industry Voices Guest Blog IBISWorld Special Report. And in The Masthead, Publisher L. A. ‘Tony’ Kovach answers Why Buffett Bets Against IBISWorld on Manufactured Homes.

Hats Off to Dennis Hill and MMHF!

January 14th, 2011 Comments off

Hats off to Dennis Hill and the MMHF states, and to all who made the comeback of the Louisville show a success!  Attendance was 970, plus the exhibitors! As our video follow-ups will reveal, homes were sold, exhibitors were overall happy, attendees were in a good, upbeat mood.  A good start for 2011!’s Publisher, Marketing Director and Industry Consultant L.A. ‘Tony’ Kovach and Louisville Manufactured Housing Show Coordinator Dennis Hill

Reports from Major Industry Events Coming In

January 12th, 2011 Comments off team members and associates are on the ground this week at major events – including the Louisville Manufactured Housing Show and the International Building Show, the housing industry’s largest annual trade show and exhibition, in Orlando. Look for reports posted daily… including “Live from Louisville” videos by Publisher, Marketing and Industry Consultant L.A. ‘Tony’ Kovach.