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7 Reasons Why Manufactured Housing is Poised to for More Rapid Growth

July 14th, 2018 No comments

7ReasonWhyManufacturedHousingIsPoisedForMoreRapidGrowthCNBCManufacturedHousingIndustryDailyBUsinessNewsMHproNewslogo

Nature abhors a vacuum. At the center of every business’ or industry’s success was the recognition of a need, followed by the steps required to fill that need.

 

The affordable housing crisis is well known and documented. What is less embraced are the causes and potential solutions, which includes manufactured homes, as well as other forms of factory-built or industrialized housing.  That’s opportunity in disguise.

The Daily Business News will spotlight today 7 Reasons Why Manufactured Housing is Poised for More Rapid Growth.

In no particular order of importance, the following are the seven reasons.

The 7 can be summed up in two words, “Money” and “information.”

1)   Record Equity. A decade after the housing/mortgage crash of 2008, the housing markets have recovered.  “The first three months of 2018 saw homeowners’ tappable equity surged by $380 billion to $5.8 trillion, the largest recorded,” states MPA, the Mortgage Professionals of America.

 

2)   There are many retailers and communities that know what the award-winning manufactured home retailer in the video below told MHLivingNews.com. Namely, that a large percentage of manufactured home buyers have first owned a conventional house. When some sell their house, they may pay cash or have more down payment to finance a manufactured home.  Some will borrow against a house in order to buy another home.

 

 

3)   The video above makes another important point for manufactured home professionals, investors, advocates, and the home buying public to know.  There are both entry-level and residential-style manufactured homes.  Both are necessary!  Each one – entry level, and residential style – benefits and complements the other. High-end producers or sellers are wise not to diminish their ‘shade and shelter’ kin, and vice versa.

 

NathanHararyMarketSnapshotAllAboutEquityFamilyFirstFundingManufacturedHousingINdustryDailyBusinessNewsMHproNews598

 

4)   Rapidly Rising Equity in Housing in the 1st quarter of 2018. Nathan Harary, Senior Loan Officer at Family First Funding tells MHProNews that “It’s all about equity.” As proof, he ticks off some specific examples of expert insights. By the way, when he says that 63 percent have a mortgage, that’s like saying that 37 percent don’t. Each kind of home owner is an opportunity in disguise for a savvy, ethical, and long-term thinking manufactured home marketers.

 

HomeownersareIntheMoney63PercentHaveMortgageFamilyFirstFundingLogoDailyBusinessNewsMHproNewslogo

When you say that 63 percent have a mortgage, that’s another way of saying that 37 percent are mortgage free.

 

5)   2018 1st quarter year-over-year growth.  Housing values rapid rise boosted equity by $1 trillion dollars in a a year. Wow!

NationalHomeOwnerEquity1stQuarter2018ManufacturedHousingIndustryMHproNewsFamilyFirstFundingLogo

A trillion dollars is equal to about 16,205,476 of the averaged priced manufactured home sold in December 2017, using Census Bureau data. So about half of that trillion dollars could pay for enough manufactured homes to meet the nation’s 8.3 million unit housing shortage, using NAR data.

 

6)   CoreLogic’s CEO’s statement.

CoreLogicPresCEOFrankMartellQuoteHomeEquityGrowFamilyFirstFundingLogoManufacturedHousingINdustryDailyBusinessNewsMHProNewslogo

 

7)   National Housing Data. The data and the trends, properly understood, are like a road map for the need for more factory-built homes.

HomePriceActivityNationallyFamilyFirstFundingLogoManufacturedHousingIndustryDailyBusinessNewsMHProNewsLogo

All of the above supports a factoid and quote that MHProNews has cited for months, and is shown below.  Namely, what the National Association of Realtor’s Lawrence Yun said about the need for more new homes.

LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding

Collage by MHProNews.

What the above comes down to, as noted previously, is money and information are the paths that must be used to fulfill the aspirations of millions.

Actionable information is motivating to a professional, and to housing seekers.

It should be noted that “poised” means “positioned.” Manufactured homes are in a position – for the 7 reasons cited above, as well as others to grow more rapidly.

So the above are not a guarantee. People, teams, and organizations are known to take a winning hand, and blow it.  The question is, what will you do with the hand dealt to you in your market?

Albert Einstein and Zig Ziglar both made similar observations.  The start of a solution is to start by understanding the problem. A need is a problem.  A problem is an opportunity in disguise.

Every challenge the industry faces – internally and externally – can debatably be met with a simple, effective and profitable solution.

There is work to be done, and opportunities to be tapped. Opportunity comes dressed in overalls. Are you ready to work for the next steps?  The linked items further below can be read for greater depth of understanding. “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third-party images are and content are provided under fair use guidelines.)

Related References:

Investors, Heartbroken Home Owners, Site Building Giant DR Horton, and Manufactured Housing

Profits, Understanding Human Events, and Manufactured Housing

Life Hack Success Tip-Any Pro Can Do This-Monday Morning Manufactured Housing Sales, Marketing Meeting

Style or Substance? Lesson from Most Hated in America – Monday Morning Manufactured Home Sales, Marketing Meeting

What are the FACTS about Manufactured Housing Industry Traffic vs. Real Estate? MHVillage, MHProNews, Manufactured Housing Institute Data

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

Learn more about the above, linked here.

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

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Wheat, Chaff, and the Monday Morning Manufactured Housing Sales, Marketing Meeting

July 2nd, 2018 Comments off
WheatChaffMondayMorningManufacturdHomeSalesMarketingMeetingDailyBUisnessNewsMHproNews

Too many in the industry have been looking for short cuts and magic bullets for decades. How is that working out? Wheat and Chaff, think long term, without ignoring the short term. 

Billions of humans depend on wheat as an important part of their nutritional needs. But chaff?

 

Succeed Equine says, “feeding chaff with your horse’s concentrated feeds is all about increasing chewing time. Along with free choice hay or turnout on quality pasture, this is a great way to help your horse avoid serious digestive issues like gastric and colonic ulcers, hindgut acidosis, and colic.”

The ancient expression of separating wheat from chaff is meant to symbolize what is or isn’t fit for people to eat or use. But even chaff can have a purpose.

To tee this topic up, this writer has shared before that when I began selling HUD Code manufactured homes in the 1980s, it was my first time selling a big ticket item. I’d been successful at selling insurance (award winner), later was a rapidly rising rocket in membership sales (quickly promoted to management), and prior to those did well at history and writing (multiple award winner, plus academic recognitions). Motivation wasn’t lacking.

But I had not yet found my ‘calling.’

I stumbled upon manufactured homes and this industry by accident. Traveling eastbound on I240 in the Southside of Oklahoma City, this writer took the off-ramp one exit too soon (I was looking for I-35), ever do that?

It was a mistake that turned into something great.

That “wrong exit” led me to discovering for the first time what was then still called then “mobile home row,” one of the most intense manufactured housing (MH) sales environments in the entire U.S.

SolitaireHomesUniversalHomesSouthShieldsBldOKCOKmanufacturedHousingIndustryDailyBUisnessNewsMHproNews433South Shields Blvd. in OKC, OK today is a mere shadow of its MH Industry glory days. Back then at its peak, there were some 52 sales centers (“dealerships”) on a three mile stretch of Shields Blvd. There were over 200 retail sales people, plus their managers and owners, competing for every customer. Most pros  today don’t know what intense intra-industry retail competition is.

Working on commissions, you had to learn how to sell. It was do or die. Having been instantly fascinated by the manufactured homes on each side of Shields, I was determined to get into the industry.  I got a job at the first company that I applied to.

But in manufactured housing at the company I was hired by, as well as at many others then or today, there was no formal training program.

Then and now, most companies do little or nothing beyond the basics of the paperwork.  There was no one willing to explain how someone attracts and sells well qualified customers. Those with weak, bad or no credit pour onto sales centers and communities, right?  Then and now, it’s about attracting and selling the well qualified buyers is where the magic takes place.

The guy who hired me at that lot on Shields had the same name as a current executive staffer at MHI. Here was his training program.

Here’s the keys (to the inventory), our price sheet (with low/high pricing), here’s the purchase agreement, and here’s the credit ap. Go get “em Tiger!”

SinkorSwimNotTheMostEffectiveTrainingProgramManufacturedHousingINdustryDailyBusinessNewsMHproNews

That literally was the training. So you wandered the inventory on your own, and tried to observe whatever you could, because it was sink or swim.

 

The Wheat and Chaff

With that backdrop, I dug in on my own, using a wheat and chaff approach.

  • What did other sales people do that seemed to work?
  • What did others do that made no sense to me, and didn’t work?
  • Every single sales encounter, I was told in the insurance business, was a learning experience.
  • I read a lot, listened to audio by Zig Ziglar and others, and applied what I learned to manufactured housing.

I wrote up my very first manufactured home customer, and was off to the races. Having started with selling “singles,” I was soon promoted to be the sales manager of our “double-wides” (more properly, multi-sectionals) sales center.  But it was personal study, personal motivation – not some team or corporate training – that made that possible.

Wheat and chaff was a key concept that got me there, and far beyond.

This writer may disagree with someone on 85% of what they think, say, or do. But it is always in my mind to see whatever I can learn from someone, even someone I may have little in common with. The lesson to be learned is often what not to do.  For example, I strongly disagree with the strategic moat plan of one Warren Buffett, as it tends towards monopoly, which is arguably bad for all. But there are some Buffett quotes that I find useful and insightful.  Wheat and chaff.

Keep what’s good, which is the wheat. Toss the chaff aside, which at best might be used as filler for something else.

SeparateWheatfromChaffValuablefromWorthlessDictionaryManufacturedHOusingINdsutryDailyBusinessNewsMHproNews

It’s a valuable principle that can be applied to anybody, or any group.

That may seem like a simple lesson, but it is the basics that are often the most powerful.  That willingness to learn from anyone, and the value of separating the wheat from the chaff is priceless.

Here’s a related bonus.

Don’t jump to conclusions. Don’t prejudge. When it comes to reading, don’t skim. Read and listen for understanding. “Seek first to understand, then to be understood” my better-half wisely quoted Steven Covey yesterday. All seven of the 7 Habits of Highly Successful People are mondo.

7HabitsofHighlyEffectivePeopleStevenCoveyPinterestManufacturedHousingIndustryDaiyBusinessNewsMHproNews

There are lots of people in the world with limited motivation, and who have closed minds. Don’t get me wrong, there are a few things the mind must close on. I believe in the law of gravity, so should everyone. I don’t have an open mind about cliffs or ledges in a high-rise. So common sense is crucial. There are some realities you must close your mind on, because they are dangerous, or a waste of time.

But beyond gravity and some true laws like it, there is much to be learned by using the wheat and chaff approach.

The motivation to continually learn, combined with that wheat and chaff approach, are huge.  Because you may stumble across something you didn’t know, precisely because your mind was open to it.  Much like this writer stumbled across manufactured housing, and have now successfully served in this industry for over a quarter of a century since then.

I might only use a tiny fraction of what I know when working with a retail customer. So it’s not about flooding a customer with information, to prove how smart you are.  Knowing what to say, what to ask, generally in what sequence, that’s a matter of a formal training program – that clients pay us to do.

Gratis, I’ll say, learn and never stop. Read as much as you can that is related to your industry every day.

I’ve sold and managed the sales of thousands of mostly HUD Code manufactured homes. We’ve had operations that did 20, 30 or even as many as 50 new home sales delivered in a single month. There are nice plaques, letters, and plenty of framed recognition for those who like such things. From the 80s to the late 2010s, I’ve done mostly MH, but took a few years to discover the RV and trade show business, where I did well too.  Those later two were all part of a wider plan to make manufactured housing greater than ever, by helping the industry understand and achieve its true potential.

Wheat and chaff. Read as much as you can every day. Watch videos, especially on MHLivingNews.com as much as you can every day. 30 minutes should be the minimum, 1-2 hours daily is still just a fraction of what Warren Buffett says is one of his most important habits. Reading, virtually anyone can do that, right? Before becoming President, Donald Trump was right is saying you have to know as much as you can about a business and the forces that influence and impacts your profession. Be open to the wheat from both of those success stories.

Read for understanding. Separate the wheat from the chaff. Reject failed notions, like socialism, which is the nearly the polar opposite of free enterprise.  Free enterprise – the truly American way – once unleased, can make manufactured housing more successful than ever before.

MobileHomeShipmentsManufacturedHomeShipmentChartMHIAShipmentsMHIndustryChampionSkylineHUDCodeDailyBusinessNewsMHProNews

What was accomplished previously in sustainable shipment levels, can clearly be done again.

As an industry, back when there were fewer regulations, the industry nearly achieved 600,000 new home shipments in a year, for two years running. The population was smaller then.  The needs are greater today. Don’t get me wrong, some regulations on quality and the consumer protections are useful. But over-regulations and excessive taxes are both proven killers.

But the point is, with the correct methods – using wheat and chaff thinking, motivation and discipline – the typical location could grow 500% to 1,000% in sales. That can be done with happy customers, ethically, and sustainably.

Wheat and chaff, lessons learned.

Wheat and chaff. Learn, earn, return. Enough said for today. ## (Coaching tips, marketing, sales, management, commentary, and analysis.)

(Third party images, and content are provided under fair use guidelines.)

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

Sign Up Today!EmailedMHProNewsHeadlineNewsDailyBusinessNews

Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates.

 

 

Is Your Operation a David vs. a Goliath? 4 Keys to Success, Monday Morning Manufactured Housing Marketing and Sales Meeting

June 18th, 2018 Comments off
DavidVsGoliathBeheadedManufacturedHousingIndustryDailyBusiinessNewsMHProNews

The marketplace can get serious. What do you do?

Is your manufactured housing location or operation a small – or even tiny – David fighting a metaphorical Goliath?

 

The featured image above cuts to the chase of the ancient Biblical drama of David and Goliath. Let’s just say that despite the difference in size, plus long odds, David wins.

We don’t advocate beheading a competitor, even if that other firm has a bullseye aimed at you.

That said, most of the businesses in this industry are smaller businesses ‘battling’ in the marketplace against much larger operations. What to do?

 

How is Sustainable Success Achieved?

There are several questions that every owner, manager or investor ought to be asking themselves on a regular basis.

What are the factors that allow a small firm to outperform, or at least level the planting field, against a giant?  Let’s review some of the elements of success selling against a bigger company.

1) Outmaneuver them. Smaller firms can be more nimble. Why not learn something new that allows you to tap a market they are missing?

2) Be more motivated. I’ve personally spent most of my 25+ year manufactured home (MH) career doing what others thought couldn’t be done. That includes working with smaller firms in a given market competing against larger ones. Working with clients, we routinely dramatically raised sales, often outperforming the local giant’s location. If others can do it successfully, that means you can too.

3) Be better informed. First, let me stress that in under a week, we can take a newcomer to Manufactured Housing, and have them outselling many an MH industry veteran. BTW, being informed doesn’t mean you have to know everything to sell something. It is how you use what you know that can set your career and performance apart. Learn the basics, the fundamentals for success, and build on that from now on. I’ve seen MH industry sales veterans bore a buyer to death, and lose a sale they could have made. Use what you know with precision. Which brings us to the next point.

4) Don’t overkill.  A skilled surgeon may use a laser to make a very precise, and tiny cut. Precise use of the right – even limited – information, can yield success. By the way, a veteran who is open to learning new ways still has the advantage over a newbie.  Both the newcomer, and the veteran have potential advantages. Each has obvious shortfalls.

The foundation of all success are the use of good, proven, basic and honest principles. No one sells everyone. When the correct principles are put properly to work, they yield the desired outcome a good percentage of the time.

For example. If you are currently closing 1 in 25, and you raised that closing ratio to 2, 3 or 4 out of 25, you have the jet fuel needed for sustained success.

The bonus for today is point #5.  The right marketing and sales plan, plus honorable discipline.  The other guys must not be doing this, or they’d be selling up a storm, with loads of happy customers.

BridgeHaveYourSalesTeamLearnHowToAttractAndSellMoreCashBuyersWellQUalifiedHomeShoppersDailyBusinessNewsMHProNews

Got a budget? Click here or the image above to learn more.

Can you outperform, or at least level the playing field against Goliath? In Wisconsin, those who know would give a one-word answer.

Youbetcha. ## (Coaching tips, marketing, sales, management, commentary, and analysis.)

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CFO-CEODiscussiononTeamTrainingDeelopmentManufacturedHousingMarketingSalesManagementRecruitingTrainingDailyBusinessNewsMHProNews

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

Sign Up Today!EmailedMHProNewsHeadlineNewsDailyBusinessNews

Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates.

 

 

Flag Day, POTUS Trump Doctrine, Supply, Demand, Financing, Affordable Housing, Jobs, Economic Growth, Human Dignity, and God

June 14th, 2018 Comments off
IAmGoingtoLowerYourTaxesEliminateUnnecessaryRegulationUnleashAmericanEnergyPlacingAmericanBusinessesWorkersFirstDonaldJTrump550x315

Composite by MHProNews.com.

People crave dignity.

 

The System has been Rigged,” the 45th President of the United States (POTUS), Donald J. Trump, has said. He understands these realities.

POTUS Trump undertook to break the grip of those who’ve rigged the free markets that harm the opportunities, and diminish the dignity of tens of millions in our Republic.

That’s a worthy topic to consider on Flag Day, which happens to be the President’s, and this writer’s, birthday.

Millions have been misled by flawed education, and agenda-driven opinions masquerading as facts or news.

Dignity flows from many factors, including:

  • the pride of work,
  • rising earnings,
  • maximum opportunities,
  • innovation,
  • enriching human relationships,
  • the spiritual life,
  • a growing net worth,
  • which can be fueled by the security, and pride of home ownership.

The bullets above yields a healthier society, happier people, and offers the additional benefit of reducing the costs for government at all levels.

TomEgelhoffLeadingAuthorityUSDoingBusinessinSmallTownsEntrepenurMagazineRadioManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

Common Sense Solutions that Boost Wealth for Everyday Americans

Small-town business expert, talk radio host, and author Tom Egelhoff plus myself share some common beliefs.  Those common principles caused us to do a joint article on how factory-crafted manufactured homes are a proven path to increased home ownership, that fuels the creation of more wealth for everyday Americans.

FearManufacturedHomesSolutionToAffordableHousingCrisisManufacturedHousingIndustryDailyBusinessNewsMHProNews

To see the fact-packed Op-Ed on the popular Value Penguin website, click the link below or the image above. https://www.valuepenguin.com/home-insurance/fear-manufactured-homes-affordable-housing-crisis

 

Egelhoff and myself also share a reason-based confidence in President Trump’s fine work on behalf of all Americans.

RevDonaldTyeJrBusinessmanManufacturedHousingAdvocateDailyBusinessNewsMHProNews

Tye explained that public housing – an entitlement – often yields addiction. Ownership vs. renting or living in “projects” leads to integrity, a view he likens to those of Dr. Martin Luther King, Jr.

ItsAsWrongtoUseNWordToDescribeBlackAsUseTWordTodescribeManufacturedHomeRevDonaldTyeJr.ManufacturedHousingNotT-railerNotNword

Isn’t this part of the antidote to the t-word issue?

Someone making a basic wage is unable to buy the typical, conventional house in America.

But millions priced out of conventional housing can buy a manufactured home.

When millionaires and even billionaires own a manufactured home, the rest ought to consider its wisdom too.  For example, POTUS Trump supporter and performer Kid Rock is one of those who owns a private jet, a Rolls Royce, and a manufactured home.

The Kid Rock video below uplifts – celebrates – those who own a lower cost house, be it a manufactured home, or an older conventional house.  Note to parents with kids at hand: the video has some salty language and suggestive images. The video has had over 16.4 million views as of 6.14.2018.

 

Daily Business News on MHProNews sources tell us that Vice President Mike Pence understands first-hand the value of manufactured homes, which along with RVs, are produced in his home state of Indiana, and elsewhere from coast-to-coast.

 

America First, Economic Nationalism are Common Sense

Peace, prosperity and security are all supported by the president’s most recent deal on behalf of Americans, Koreans, the people of Asia, and the nation-states of the world.

America First” is common sense.

Placing one’s homeland first is part of a new geopolitical framework the president is creating. It recognizes the inherent goodness of nationalism and cultural pride.

POTUS’ move away from globalism is a step toward the proven principles of solidarity, and subsidiarity.

Someday, historians may say that pragmatic economic nationalism, personal or cultural pride, solidarity, and subsidiarity are key contributions of what can be called “the Trump Doctrine.”

 

Tariffs and America First

There are elitists across the political spectrum that don’t understand, or won’t admit to, the fundamental common sense of economic tools such as tariffs.

By contrast, the president embraces their use.

When America was a young nation, tariffs protected our farmers and factories. Before the income tax, when the federal government was smaller, tariffs protected American jobs, plus paid much of the federal government’s expenses.

POTUS Trump no doubt knows what Pocket Sense expressed this way, “Prior to the passage of the 16th Amendment in 1913, the United States government funded its operations mainly through excise taxes, tariffs, customs duties and public land sales.”

PocketSenseFUndingUSGOvtBeforeINcomeTax

Given the numerous scandals, millions of man-hours of lost time, plus other problems with the current income tax system, is the president leading America back to the future by using tariffs in strategic ways?

TaxReformPragerUSteveForbesDailyBusinessNewsManufacturedHousingINdustryResearchDataReportsMHProNews

One doesn’t always know what the president’s next move is. Are his threatened use of tariffs also a possible signal for something else in the future?  Would this president at some point take on a reform of  the U.S. income tax system, which Steve Forbes, and others say is massively wasteful?  Image credit, Prager U.

 

Trusts-Busting Yields Innovation, More Businesses, and Job Creation/Protection

MHProNews has chronicled the rise of globalist uber-billionaires, and their monopolistic conglomerates.

The president has signaled a willingness to do trust-busting actions.

Breaking up monopoles would protect and fuel American Jobs, American Innovation, and American Independent Businesses, that historically create the most jobs, and also innovate the most.

Does Monopoly Power Impact Workers’ Stagnant Wages? MH Industry Impact$

Linked reports – like NY Stern’s Scott Galloway speaking out against monopolies, or how monopolies harm workers and wages, – can be read later for more details.

“Winners and Losers,” L2 Founder, Prof Scott Galloway on Monopolies

It’s the mega conglomerates that are automating more, and hiring fewer human workers.

It’s the leaders of the mega corporations that often want open borders, cheap foreign labor, and the illegal immigration that is undermining our economic, judicial and electoral systems.

Progressive “Nation” Reports on Monopolies Cites Buffett, Clayton, Others – MH Industry Impact?

Warren Buffett led Berkshire Hathaway’s manufactured housing finance, production and other units have been accused of monopolistic practices by a range of media across the left-right political divide.

How many more Americans would be in a manufactured home already, if not for the allegedly monopolistic practices of anti-Trump, Warren Buffett’s Berkshire Hathaway?

Smoking Gun 3 – Warren Buffett, Kevin Clayton, Clayton Homes, 21st Mortgage Corp Tim Williams – Manufactured Home Lending, Sales Grab?

 

Land Use Killing Affordable Housing, How Common-Sense Law Enforcement

Unlocks $2 Trillion Dollars in Additional Annual GDP

Problematic zoning, so-called expert “central planners,” and land use policies have hamstrung America for far too many decades.

Two university professors in 2016 estimated that the roadblocks to affordable housing are costing the U.S. economy some $2 Trillion dollars annually in additional GDP.

Using their $2 Trillion potential GDP growth statistic, if existing federal laws were being robustly enforced, the economy could experience a largely unsubsidized jolt that could create even more good jobs.

 

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

The president spotlighted factory home builder Levitt in a speech.

President Trump Spotlights Factory Home Builder in Speech, Proven Promotion, Support of Industry Advancement

POTUS Trump understands from his professional experiences that factory home building can create entry-level to elegant homes.

MultipleReasonsExpectManufacturedHousingDoBetterThanSiteBuiltHousingEricBelskyEecDirJointCenterHousingStudiesHarvardUnivDailyBusinessNewsMHProNews

At the time Belsky made this prediction, manufactured homes were selling over 250,000 new units per year. What happened?  Smoking Gun 3 spells it out.

From Operation Breakthrough in the 1970s, to Harvard’s Eric Belsky in the early 2000s, the potential for the manufactured homes that HUD Secretary Ben Carson called “Amazing!” to fuel the American Dream is real.

HUD’s Operation Breakthrough, Promoting Factory, Industrialized Building – Mobile Home Era to Modern Manufactured Homes.

Enforcement of the Manufactured Housing Improvement Act of 2000 – which includes enhanced preemption – utilizes principles the president grasps from his myriad of professional experience.

Mandating the robust enforcement of the Duty to Serve Manufactured Housing that the Housing and Economic Recovery Act of 2008 required would also aid the process. Leveling the playing field via regulatory tweaks across FHA, VA, and the USDA (Rural Housing) loan programs for manufactured homes in both fee simple and home only scenarios would too.

The New York Times and MHProNews surveys both suggested that manufactured home owners were among the once “forgotten Americans” who supported President Trump.

Those home owners deserve the dignity and respect of being manufactured home owners.

A simple president tweet in support of those manufactured home owners could be a useful step to restoring their dignity, often robbed by elitists politicos whos slammed them as deplorables.

Enhanced preemption, education on the realities of manufactured homes vs. the myths, and proper lending access could transform America in short order.

That can be done via enforcement of existing law.  It would cost very little to the federal or local governments.  It would increase the property tax base.  It would increase the net worth of Americans.

God is modest, and the Creator understands the notion of saving the best for last. The American Dream is tied up with faith, flag, family, and fortune.  Hebrew and Christian Scriptures prove that the Ten Commandments protect private property.

God isn’t a socialist.  God’s Word enshrines free enterprise, and private property.

President Trump’s taking action that protects faith communities, defending the use of the phrase merry Christmas, and protect Life, Liberty, and Property are Godly principles.

These are all concepts worth to reflect on this day, and every day.

Our sincere thanks for the president’s many successes to date.

Here’s to more, and a heartful happy birthday wish to President Donald J. Trump. Please continue your work at making America ever greater, all for the benefit of restoring the dignity and opportunities of Americans first. ## (Coaching tips, marketing, sales, and management news.)

(Third party images, and content are provided under fair use guidelines.)

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

Sign Up Today!EmailedMHProNewsHeadlineNewsDailyBusinessNews

Click here to sign up in 5 seconds for the manufactured home industry’s leading – and still growing – emailed headline news updates.

 

 

“FEAR, Manufactured Homes, and a Solution to the Affordable Housing Crisis,” Special

June 12th, 2018 Comments off

FearManufacturedHomesSolutionAffordableHousingCrisis

Popular ValuePenguin recently featured a column on manufactured homes entitled, “Fear, Manufactured Homes and a Solution to the Affordable Housing Crisis.”

It opens with, “Fear affects decision-making every day. But often, “fear” is an acronym for “false evidence appearing real.” Our research indicates that the solution to the affordable housing crisis is hiding in sight, but fear and prejudice have kept it from being widely embraced.”

This “ValuePenguin op-ed, manufactured home experts Tom Egelhoff and L. A. “Tony” Kovach explain why fear and prejudice are keeping a key solution to the affordable housing crisis from being widely embraced.”

The article linked below sparked the team work between “Tom and Tony.”

Talk Radio “Open for Business Host” Tom Egelhoff Sounds Off On “MOBILE HOMES” as “AFFORDABLE HOUSING ANSWER”

The pro-industry article by “Tom and Tony” can be read in its entirety at this link here, or at the link below.

https://www.valuepenguin.com/home-insurance/fear-manufactured-homes-affordable-housing-crisis

Enjoy, and share the good word about today’s manufactured homes. ## (News, analysis, commentary.)

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HUD’s Operation Breakthrough, Promoting Factory, Industrialized Building – Mobile Home Era to Modern Manufactured Homes.

June 1st, 2018 Comments off

ToddRichardsonActingGenDeptyAstSecPolicyHUDUserEdgeOperationBreakThroughManufacturedHousingIndustryDailyBusinessNewsMHProNews

Factory production can be achieved not only by complete factory production of housing units as in manufactured housing, but also with factory production of increasingly sophisticated building components that are then assembled in the field into traditional single and multifamily housing,” – Todd M. Richardson in Operation Breakthrough (reproduced below, including a video).

 

It’s an example of your federal tax dollars at work.

The project was deemed a failure, but it also provided lessons to be considered today.

It was likely Barry Cole, past chairman of the RV MH Hall of Fame – and himself a Hall inductee – who first brought Operation Breakthrough to the attention of MHProNews. Cole’s exclusive interview is linked here.

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From time-to-time since Cole’s head’s up, Operation Breakthrough pops up as the Daily Business News is researching various topics.

LevittBuildingSystemsHUDOperationBreakthroughFactoryHomeBuildingModularManufacturedHousingDailyBUsinessNewsMHProNEws

One can summarize the Housing and Urban Development (HUD) test in various ways. The way HUD’s Richardson summarized it, along with a video produced at the time, are shown below in its entirety. So, “We Provide, You Decide.” ©

These are among the keys MH Industry professionals and investors should consider.

  • There was a public/private effort made to create more affordable housing.
  • The project began in during the mobile home era; meaning, prior to June 15, 1976.
  • The quality of housing then was different than today. That’s true for conventional housing, or comparing the mobile homes of that era to the contemporary manufactured homes built today.
  • The logic of all forms of factory- and industrialized-building is affirmed in the report that follows.

 

Industry professionals and investors ought to be mindful that HUD Secretary Carson has sung the praises of manufactured homes, saying the evolution from the mobile home era until today has been “amazing!”

 

The manufactured and modular housing industries should not denigrate mobile homes. They must be understood and portrayed as they were. They were a step from the evolution of trailer houses, to mobile homes, to the early HUD Code manufactured housing units, to contemporary manufactured homes.

EvolutoinCrankBagCellSmartPhonesDailyBusinessNewsMHProNews

It’s arguably as foolish and short-sighted to condemn mobile homes, as it is to condemn the bag phones used decades ago, that evolved into the smart phones hundreds of millions use daily.

Evolutionary American Dream, from Tiny Trailer Houses, Mobile Homes, to “Amazing” Modern Manufactured Homes

There is an affordable housing crisis that’s so obvious that no one on the left-right political divide denies it.

Conventional builders can’t touch the manufactured housing price-point. Nevertheless, manufactured homes are outsold by conventional builders by a huge margin.

The HUD Code manufactured home industry’s top 4 builders by volume – soon to consolidate into 3 companies – produce 80 percent of all the industry’s homes. Those three builders are all members of the Manufactured Housing Institute (MHI). Where is the leadership to address the underlying issues that have held the industry back?

Clearly, the MHI videos and social media have not moved the needle, no matter what they tell you about clicks (have you ever heard of click farms?). The facts remain, new home shipments are only advancing marginally, and at nothing like the pace needed or possible.

For those who point to the Ducker Worldwide research as the reply to what MHI is doing, state association executives commenting to the Daily Business News, and industry veterans like Marty Lavin pooh-poohed that MHI effort before it was launched.

The fact that reportedly 2/3 of MHI’s own Congress and Expo attendees left the presentation before it was over should speak volumes.

Manufactured Housing Institute “Walk Out,” “Cover Up,” and Shock at their Vegas Event

 

  • Is MHI’s failure due to institutional incompetence?
  • Arrogance?
  • An unstated agenda?
  • What explanation can be given for the gap between what Harvard Eric’s Belsky, a GSE and others expected from manufactured housing and the realities today?

 

MultipleReasonsExpectManufacturedHousingDoBetterThanSiteBuiltHousingEricBelskyEecDirJointCenterHousingStudiesHarvardUnivDailyBusinessNewsMHProNews

At the time Belsky made this prediction, manufactured homes were selling over 250,000 new units per year. This year, MH won’t reach 40 percent of that total. What happened?

Is it any wonder that the AZ and NV associations stated in writing why they’re launching an alternative to MHI? Or why MHARR has promoted a post-production association for retailers, lenders, and other industry segments?

While the bulk of the industry’s arguably spin-filled, and weaponized messages from MHI spews forth an endless stream of vomitus mass, HUD and Congress have periodically help set the foundation for industry growth. They did so largely through the efforts of independents.

Read the full article by HUD’s Todd M. Richardson, reproduced below.  Keep in mind that HUD Secretary Carson said “I hear you– the industry –  and pledged a “new era of cooperation.”

As a professional or investor – ask yourself the following. Why isn’t manufactured housing producing 500,000 to a million units annually?

HousingIndicatorsNARSept2017DailyBuisnessNewsMHProNews

MobileHomeShipmentsManufacturedHomeShipmentChartMHIAShipmentsMHIndustryChampionSkylineHUDCodeDailyBusinessNewsMHProNews

Of course, modular construction and other methods ought to be part of the mix where appropriate. But part of the point in our flashback reports is to demonstrate that what has been done and envisioned before, could be done once more, and more effectively today.

There is no other ethical way than to build our way out of the housing crisis.

 

NAR’s Lawrence Yun Raises Alarm for New Housing Crisis, MH Import?

LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding

Robust factory-building requires vision, commitment, and a clean break with those inhibiting forces that have held the factory-built housing industry back.

With that commentary, here’s HUD’s Operation Breakthrough.

—————– Operation Breakthrough —————–

ToddMRichardsonHUDUserEDGEManufacturedHousingINdustryDailyBusinessNewsMHproNEws

 

Periodically, I find it helpful to look back at the early days of the Office of Policy Development and Research (PD&R). You may recall my post on the Housing Allowance Experiment that inspired what is today’s Housing Choice Voucher program.

Today’s post is about a very different PD&R demonstration, a massive effort to change how we build housing in the United States. In the late 1960s and 1970s, PD&R ran a demonstration called Operation BREAKTHROUGH. According to then-Assistant Secretary for PD&R Michael Moskow in 1974, “The Department of Housing and Urban Development launched Operation BREAKTHROUGH in 1969 to stimulate volume production of quality housing for all income levels. Factory building offered a logical means — then as it does now — for the housing industry to grow and progress. We set ambitious objectives for that growth. BREAKTHROUGH tested many techniques of industrialization.” The demonstration is well documented in this report from our archives that we have posted on HUDUSER.gov.

This demonstration involved complex partnerships with multiple “Housing System Producers” (including General Electric and Alcoa) and “Prototype Site Developers” (including the Boeing Company). The report states that between 1971 and 1973, “on the nine prototype sites are 2,938 housing units, 2,794 representing BREAKTHROUGH systems…. Those producers, assigned to 44 separate parcels or micro-sites, erected a variety of single family and multi-family dwelling types. There are 45 different combinations of producer and type….

Probably almost as interesting as the technology and site plans was the financing. Some of the financing tools used in the 1970s were different from the ones used today, although some have remained the same. This report provides some reminders of past practice. HUD contributed in multiple ways, such as providing mortgage insurance and housing subsidy contracts. Notably, in 1971 Congress funded $30 million ($192 million in 2017 dollars) toward PD&R’s Research and Technology Account to subsidize various aspects of the demonstration.

If you are interested in how these developments look today, I have linked to their approximate location in Google Maps. The report noted above provides site plans so that you can compare their current state to the 1970s site plans, including which housing system producer was associated with each section of the development. Unfortunately, not all the sites have Google Street View images, but for those that do, it is interesting to take a virtual walk through the community. The St. Louis site seems to have been demolished. The Sacramento site appears to be partially demolished, probably because of the many problems with the units documented in the HUD report. The other sites appear to have fared very differently over the more than 40 years since they were developed. In most of the sites, the architecture is notably different than that of other housing in the community.

  • Kalamazoo, Michigan. New Horizon Village (245 units by 7 producers): No Street View available.
  • St. Louis, Missouri. LaClede Town (464 units by 4 producers): As best as I can tell, this site was demolished in the late 1980s, and it looks as though St. Louis University has redeveloped the site.
  • Macon, Georgia. Crystal Lake (287 units by 6 producers): Partial Street View available.
  • Sacramento, California. Greenfair (407 units by 7 producers): Street View available.
  • King County, Washington. Lendemain (178 units by 4 producers): Street View available.
  • Memphis, Tennessee. Edison Park (518 units by 4 producers): Satellite view only.
  • Jersey City, New Jersey. Summit Plaza (486 units by 3 producers): Street View available
  • Seattle, Washington. Bryant Manor (58 units by one producer): Street View available.
  • Indianapolis, Indiana. Park Lafayette (295 units by eight producers): Street View available.

When the National Academy of Sciences reviewed PD&R in 2008, it summarized the core lessons from Operation BREAKTHROUGH as follows:

A series of demonstration houses were constructed, but most of the proposed systems did not advance to commercialization. Overall, the initiative proved ineffective and ended in the late 1970s. In citing Nelson and Langlois (1983), the National Research Council (2000, p. 7) noted: “the lessons learned from Operation Breakthrough and other federal R&D projects are that successful programs have the following characteristics: association with government procurement or some other well defined public-sector objective; support of defined, nonproprietary research guided by a scientific community; and an institutional structure that allows potential users to guide the program.” Operation Breakthrough’s failure was attributed to the attempt by government to introduce technologies in an arena in which it had no procurement interest.

However, one generally unrecognized success of Operation Breakthrough is the recent marketplace acceptance that increased factory production of housing improves construction efficiency, quality, and affordability. Factory production can be achieved not only by complete factory production of housing units as in manufactured housing, but also with factory production of increasingly sophisticated building components that are then assembled in the field into traditional single and multifamily housing. The latter concept of factory production has grown dramatically in the last two decades. The structural building component industry consisting primarily of factory-built wood trusses and walls has grown in sales in a decade by over 120 percent, from approximately $6.9 billion in 1996 to $15.3 billion in 2006 (SBC Legislative, 2007). The leadership shown in developing an idea that has continued to grow in the housing industry can be viewed as an Operation Breakthrough success. But, it is important not to overlook the lesson that the government’s role in sponsoring research and technological leadership has boundaries that must be compatible with marketplace conditions.

—- end of Operation Breakthrough by HUD User Edge —–

The video originally produced back during the Operation Breakthrough era – referenced above – is posted below.

We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images, content are provided under fair use guidelines.)

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L. A. “Tony” Kovach, photo by Mark Simon, shows Kovach engaging with SAAs in NY.

By L. A. Tony’ Kovach, publisher of MHProNews.com.
Tony is the award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Memorial Day – 60 Second Video, Honoring the Fallen Who Preserved Freedom

May 28th, 2018 Comments off
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Collage is produced from stirring images from the video posted below.

Economic, personal, religious, and political freedom are never free. Each one always comes at a cost.

 

We stand, and live free in the shadow of those who have safeguarded our freedoms.

Memorial Day honors those who gave their lives for others. 

Unlike many nations, Americans have fought, bled, and died not only for our own freedom, but also in many cases for the freedom of others.

·        France and many nations in Europe,

·        Morocco and nations in Africa,

·        South Korea and nations in Asia

are among those who are free today because Americans bled and died to liberate or keep them free. 

So, those who spin American history to be one of pure oppression are either ignorant of – or worse, ignore – the good that soldiers, sailors, airmen, or others who serve in intelligence, and support services have done.  Many of them paid the ultimate price of giving their lives for others.

We should look at history with clear eyes and historic perspectives. We should not project our advantages back onto those who did not have the same insights.  We can’t condemn those who had no internet at their fingertips for lacking that technology which some of them created, and which we enjoy today.

World history is largely a long series of stories that are often about slavery, domination, and oppression.

The civil rights movement accomplishments of the past 50 years in America, and the freeing of slaves during the Civil War a century before, must be understood in a context of a world we’re slavery was commonplace. Slavery sadly still exists in the world today. Sex trafficking, and other forms of human bondage still occurs daily.  There are places in the world where humans are auctioned off to others, just as happened over 150 years ago on this continent.

We’ve made progress in certain ways, but the world still needs more work.  The fight for freedom is never over.  

America isn’t perfect, and never has been. But that imperfection isn’t a reason to lament, or reject our past. We aren’t perfect either. An candid look at reality can inspire us to do even better. Let us lift up those who have fallen in thoughts and prayers of thanksgiving, and in our memories.  

There are divisions which some will exploit, with the notion of gaining some power over others. It’s entirely wrong-headed to look back at only the bad, when the USA – more than any nation in world history – sacrificed for each other, and for so many others abroad too. Memories of the total sacrifice of the fallen should inspire us personally to do better.

 

ArlingtonNationalCemetaryNearWashingtonDCManufacturedHousingIndustryDailyBusinessNewsMHProNews

For those who haven’t been to Arlington National Cemetery, it is a quietly inspiring place. It is located across the river from Washington, D.C., not far from the Lincoln Memorial, Vietnam, WWII, and Korean War memorials. Still from White House video on this page, caption by MHProNews.

Today isn’t Veterans Day. Memorial Day is for those who have fallen.  

Without those who gave it all, we might be living in a Communist, Nazi, and other kind of dictatorship today.  

You are able to do good business as a free person, in concert with other free people, because of the sacrifices of others.  Today, we honor those who made our freedoms possible. ##  (Event news, analysis, and commentary.)  

WallStreetWikiCommonsManufacturedHousingINdustryDailyBusinessNewsMHproNEwsPS: There is no market report today, as they are closed in honor of Memorial Day.  Friday’s closing numbers for manufactured housing connected stocks are found at this link here.

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L A ‘Tony’ Kovach.

By L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
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Code of Conduct – Good or Bad News, and Home Selling – Monday Morning Manufactured Housing Sales, Marketing Meeting

May 28th, 2018 Comments off

StopCodeofConductPxStoryBlocksManufacturedHousingIndustryDailyBusinessNewsMHProNews550x315

To do a good job of marketing and selling, one must first have a sense of the broader, and local market elements. We’ll share some examples today that are essential for a marketing or sales professional in manufactured housing to understand in order to be effective with qualified prospects. We note that in all of our coaching sessions, good ethics and customer satisfaction must be understood as the given background, and the goal must be for the good of all.

 

Crain’s Detroit published a story that explained just how far manufactured housing nosedived in their state from the peak of 1998, until the recovery from the bottom hit in 2009 began in 2010. While it has positive elements, that report also raises questions for a savvy shopper or investor.

The Urban Institute did a report in January on manufactured homes, which was largely positive for the manufactured home industry, at least by mainstream news standards.

Several mainstream media (MSM) outlets have been spotlighting the need to protect manufactured home communities from destruction, because they are so important for affordable housing.  We’ll plan to spotlight one of those, sent to us as a news tip, hopefully this week here on the Daily Business News

The first takeaway is that there are some positive news stories carried by MSM and by third party researchers. These are examples of the kinds of stories industry professionals should prefer to see more of – and it is in part, up to pros like you – to make that happen in your market(s).

That said, the sad reality is that beyond press releases, most media coverage about our industry tend to be negative. Ignoring that reality costs the industry billions of dollars a year in new HUD Code manufactured home sales.  That means, mostly negative media coverage likely costs your location millions of dollars a year in additional manufactured home sales that your business would otherwise make.

The two screenshots of Google search results below are recent examples. See for yourself the ratio of bad news to good news stories.

 

ManufacturedHomeIndustryMembersDeclineTakeSidesRossvilleParkOwnerChatanoogaTimeFreePressManufacturedHousingIndustryMHProNews

There are times when none of the top 8 to 15 MSM news stories about MH are positive. Do you think that pattern impacts home buyers?  The third story from the top, above, is linked here.

2018-05-27_1331MobileHomeGoogleNewsMobileHomeSearchDailyBusinessNewsMondayMOrningSalesMeetingMHProNews

Let’s be clear. A large percentage of the time that we at MHProNews engage with the mainstream media, the reporter will use better terminology, and will try to work in some of what was said. Reporters are people, they usually want to be fair. Are there exceptions? Sure, but many will strive to get some balance into their report. For MHVille, more balanced reporting represents progress, every time it is done.

That in a nutshell explains a significant part of why manufactured home (MH) sales are still at historic lows, in spite of a raging affordable housing crisis.  But for the savvy MH marketer, that’s opportunity in disguise. Keep in mind that the MH Industry squandered a historic opportunity in the late 90s and early 2000s.  We’re being given another such moment in history.  Let’s make the most of it, shall we?

MobileHomeShipmentsManufacturedHomeShipmentChartMHIAShipmentsMHIndustryChampionSkylineHUDCodeDailyBusinessNewsMHProNews

A savvy, visionary MH marketer sees the problematic trend since 2000 as opportunity in disguise.  To tap that opportunity requires work, but the reward is significantly higher levels of new home sales that result in happy customers.

 

Story Telling, Defining Yourself, Media Engagement, and Code of Conduct 

To tee this up, as a volume retailer for many years with happy homeowners, I never waited for someone else to define my business or my products. I didn’t wait for an association, a manufacturer or anyone else to do what our team could do best.

That’s not to say that associations, builders or other third parties can’t play a role. Indeed, they can and should.  But I didn’t hold my breath, waiting for that to happen. 

Because if you or I’m waiting for someone else to define and boost business, what if they delay? What if they do a poor job?

We set sales records, and hit the top ½ of 1 percent of all retailers in the nation by making things happen.  We synergized with others, as much as possible, but we also did what we needed to do, come rain or shine.  

So, akin to what Sam Landy, president and CEO of UMH Properties told MHProNews, we did our own marketing. It was wildly successful, and that occurred during tough times when dozens of new home retailers in our state vanished. 

The are many beautiful aspects to manufactured housing.  One such point – if you make it appealing in your market(s) – is this. Affordability is always going to have a clientele. Nor does affordability have to be the lowest rung on the ladder client. Good times, or bad times, a motivated retailer, community, developer, or producer, can sell, sell, sell. They can do so honorably, with good CSI, and happy homeowners who send their friends.   

After my first few years in the manufactured home business, I learned by trial end error how to successfully engage the media. Do that in your market, and forge that habit.

 

Example

Here’s an example of a radio show I was recently invited to do. This was for a regional talk radio station, so imagine this in your market.

AffordableMobileHOmesNotWelcomeinBozemanMT1450AMTomEgelhoffOpenForBusinessSmallBusinessExpertManufacturedHousingIndustryDailyBusinessNewsMHProNews

Notice that the topic sounded negative. Indeed, in one sense, it was, but it was dealing with a local reality. Don’t run from tough topics! Dive in! Push back with the facts, and the truth properly told! Make a difference!

This part of the radio show is about 20 minutes on air, with maybe half of that – near the middle – included me.  If you listen carefully, every caller had something good to say about manufactured homes. Even though the others on the air may have misused the terminology, I hit key points using the correct industry lingo, while also explaining briefly the industry’s evolution, and appeal to all economic groups.

Click the arrow to play back the audio.

TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

Make a habit of using the correct terminology. Encourage your team to learn it and use it too. It pays.  

I’ve never stopped reading or learning about the industry, and how it fit into the broader housing market. We use that with our coaching clients, and with publishing.

Rephrased, we practice what we preach. 

Why? In the long run, it works best. Short-term thinking produces short-term results.  

 

Code of Conduct

The mainstream media story linked here makes an important point, and this is one that associations can, and ought to play a useful role in.  

jay-hamiltong-executive-director-georgia-manufactured-housing-association-gmha-posted-mhpronews-com1-1

Jay Hamilton, Executive Director, Georgia Manufactured Housing Association (GMHA).

Jay Hamilton, of the Georgia Manufactured Housing Association (GMHA) would not make a specific comment to that media about a specified series of bad-news stories that involve one or more members. But he did speak to the reporter (a plus), and Hamilton explained to the reporter what the GMHA’s ethical principles are (another plus).

Hamilton spoke about the GMHA’s code of conduct for members. That’s something members stipulate to, when they join the association. 

When a code of conduct is enforced in the way the GMHA executive director outlined, arguably that would make it clear to readers that the majority of the industry – or at least that membership organization – care about honest business practices.

That in turn is good for honorable association members.

But if an association fails to take action against a member that crosses a line who won’t repent, its arguably harmful to all.  

The code of conduct should be rigorously enforced, regardless of who it is. 

Mistakes happen. Corrections can and should be made. When they aren’t, let the members or board vote to expel an unrepentant offender for cause. If that became a habit, anywhere that took place would – over time – would likely see more sales growth among member companies.  Because consumers want ethical companies to do business with.

ThereAreOnly2WaysToLearnOwnOthersExperiencesLATonyKovachManufacturedHousingIndustryMHProNews-575x235

 

Do your best. Don’t wait for others. If you are part of an association, and bad news strikes about a member who won’t repent or do right by their customers, press for an enforcement of the code of conduct. Enough said for today. ## (Manufactured housing related marketing & sales news, analysis, and commentary.)

(Third-party images are and content are provided under fair use guidelines.)

Related References:

Life Hack Success Tip-Any Pro Can Do This-Monday Morning Manufactured Housing Sales, Marketing Meeting

Is it Better to Be Candid, or a Kiss-Up? Monday Morning Manufactured Housing Sales, Marketing Meeting

Style or Substance? Lesson from Most Hated in America – Monday Morning Manufactured Home Sales, Marketing Meeting

What are the FACTS about Manufactured Housing Industry Traffic vs. Real Estate? MHVillage, MHProNews, Manufactured Housing Institute Data

‘You Are Either Clayton Homes, or You’re Not’ – Monday Morning MH Sales Meeting

 

InvestInYourselfAndInYourBizManufacturedHousingIndustryDailyBusinessNewsMHProNews

Time, talent, treasure. Why not put your money, as we do, where your mouth is?

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

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Is it Better to Be Candid, or a Kiss-Up? Monday Morning Manufactured Housing Sales, Marketing Meeting

May 14th, 2018 Comments off

CandidOrKissUpMondayMorningManufacturedHousingSalesMarketingMeeting

Sales professionals and leasing agents in manufactured housing get faced with a daily choice.

 

It could be phrased like this.

Is it better to be a ‘Kiss Up,’ or ‘Candid? ‘

To be sure, someone can be both honest and polite.

But to allow someone to believe something that isn’t true, when you have the opportunity to clear an issue up, is a disservice to guests, clients, colleagues – and in time – it can impact your company’s reputation.

In real world sales scenarios from border to border, I’ve sadly witnessed some manufactured home pros who were not candid when they needed to be.

I’ve also seen sales pros that were not motivated enough.

Coach Lou Holtz did amazing things during his career. Here are some rules he believed in.

 

DoRIghtDoYourBestTreatOthersLikeYouWantToBeTreatedTrustYouCommittedDoYouCareLouHoltz-MastheadMHProNews

There can seem to be a short term cost to honesty at times. But a reputation for candor builds trust. Trust can be a critical foundation for a career or a business.

For those who may be tempted to believe that there is a conflict between ethics and success, don’t let Hollywood or anyone else fool you.

TheTimeIsALwaysRightToDoWhatisRightDrMartinLutherKingJrDailBusi8nessNewsMHProNEws

Spot on.

Moral principles in business – and in life – matter.

If you can tell it like it is, politely, do so.  But there are times that one has to be blunt, in order to convey a fact to a prospect or team member that could harm others if it isn’t known in a timely manner.  Enough said on this for today. ## (Manufactured housing related marketing & sales news, analysis, and commentary.)

(Third-party images are and content are provided under fair use guidelines.)

Related References:

Style or Substance? Lesson from Most Hated in America – Monday Morning Manufactured Home Sales, Marketing Meeting

What are the FACTS about Manufactured Housing Industry Traffic vs. Real Estate? MHVillage, MHProNews, Manufactured Housing Institute Data

 

 

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Time, talent, treasure. Why not put your money, as we do, where your mouth is?

 

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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“Trapped. Threatened. Scared.” “Mobile Home [SIC] Owner’s Fears Reflect National Crisis”

May 5th, 2018 Comments off

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Trapped. Threatened. Scared. That is how thousands of people across the Front Range are feeling and they all have one thing in common: They live in manufactured homes,” says Denver 7 in their report on a manufactured home community in Thornton, Colorado.

 

At a time when about half of all manufactured homes are being shipped into land-lease manufactured home communities – what Denver 7 and others incorrectly call a “mobile home park *” – the solution that manufactured housing offers is being obscured by a steady wave of negative news.

 

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With housing costs out of reach for many people in Colorado, the only path to home ownership is often through a mobile home park.*” said Denver 7.

The problem is that while they own the home, they do not own the land it sits on and that puts them at the mercy of their landlord.”

 

Several residents reached out to Contact7’s Theresa Marchetta about problems they face in their mobile home community.

After weeks of digging for answers and accountability, Marchetta uncovered the problems at one local mobile home park reflect a growing national crisis and a system failing to protect those who live there,” said their report.

Management, says Contact7, wouldn’t speak to them on camera.

That’s reminiscent of a comment from Frank Rolfe, who has often spoken with the mainstream media.  Rolfe says that he’s also scared about talking to the media. But he says that failure to engage only cements the stereotypes. He argues that engagement is necessary, noting that’s especially true, because the Manufactured Housing Institute (MHI) and others won’t do it.

 

Friendly Village

At Friendly Village of the Rockies, homeowners say management does not live up to the name,” said Denver7.

You can either do it or just get out,” said one homeowner who asked not to be identified for fear of retaliation by park management.

“Put a note on your door, do this within a certain amount of time or you’ll be fined,” said another resident in the community, Anthony Velasquez,” per Contact7.

 

The Pattern and the Trend

MHProNews asked then MHI Chairman, Tim Williams about the failure of MHI to engage on negative or problematic media accounts.  His reply to that inquiry is linked here.

Part of what Williams said is that there is a good case to be made that the engagement should take place routinely.

Hasn’t years of reports like Denver7 made it obvious that routine engagement with media and others is necessary?

Another Tim Williams, from the Ohio Manufactured Home Association, responded when bad news hit his state.  One of several examples of his pushback are linked below.

Tim Williams, OMHA, Responds to Issues Raised by NPR Report on Manufactured Home Communities

Rolfe has argued on stage in front of dozens of industry professionals that every time something harmful to the industry takes place, there should be push-back by the industry that clarifies any false or misleading issues.

Another state association executive told MHProNews that they have a policy of ‘not defending bad actors.’  Those two principles apply balance and context.

Because sometimes, there are simple, and yet unstated to the media, explanations for concerns that arise.  For example, enforcing guidelines for living are similar to a deed restricted residential subdivision enforcing their standards on residents.

In the case in Thorton, CO in the video above, the following is unclear based upon local media reports: did the home owners with the fencing concern agree to no fencing in writing, before they moved in?

That’s the sort of detail that Brad Lovin told MHProNews last year is often left out of such reports.

At the same time, should community operators reconsider certain standards?  In Paradise Cove in Malibu, home owners are allowed privacy fencing. Some other manufactured home communities (MHCs) allow for it, within specific guidelines. While fencing isn’t the only reason that the rich and famous move to a place like Paradise Cove, operators ought to consider the more upscale type of residents that allowing fencing or other appropriate additions may attract.

Baywatch Bombshell Actress Pam Anderson’s Famous Malibu “Mobile Mansion” Up for Sale, Photo Spread, Videos

Should that $3,000 fence be reconsidered by that management company?

If the Thorton community owner is indeed unable or unwilling to defend their fencing policy on camera or in writing to local media, how does that one-side local news report reflect on them?  Or how does that video report impact other MHCs in the same market, who are also in the land-lease community business?  How are retailers impacted?  Factories, lenders, and on down the list of industry connected professionals?

Part of the troubling answer is found in the Channel7 video.  The quotes below from the video are statements made by a sociologist that’s studied this issue, and they are telling a tale that isn’t entirely comfortable for the industry to hear.

University of Colorado Sociologist, Esther Sullivan, says 80 percent of the residents in places like Friendly Village own their homes,” said Denver7.

When I share with you the predatory practices I’ve seen in this mobile home park,* you’re not surprised by that?” Channel7’s Theresa Marchetta asked the professor.

No, this is indicative of cases occurring across the country,” said Sullivan.

Sullivan says she has become an expert on the topic, spending nearly a decade documenting “housing insecurity in mobile home parks.*

These issues that you see at Friendly Village may seem unique to this one park, but they are indicative of the capricious and arbitrary actions landlords take in mobile home parks across the nation. You hear these same stories over and over again,” said Sullivan.

The professor and author said she lived in “two mobile home parks* in Texas and Florida and documented the impact as they were sold off and closed down.”

They’re subject to rent hikes, often without notice, upon fees that are tacked-on, a lack of maintenance or an expectation they maintain the land that they don’t own,” Sullivan said.

EstherSullivanSocioligistUnivCOChannel7ManufacturedHomeInsecurityDailyBusinessNewsMHproNews

Sullivan is not anti-manufactured housing. “Absolutely. We can’t build our way out of our current affordable housing crisis which we all can see in Denver,” Sullivan said. The industry’s members would be wise to properly engage with voices like hers, along with business that operate in a way that gets them A+ BBB or similar ratings.

 

The Broader Issues for MHVille, Current and Prospective Home Owners

The issues point to an image problem for commercially operated MHC properties owned by individuals, or portfolio operators. Failure to address the issue has arguably plagued the industry’s good operations.

The issues has been a boost to the image of resident owned communities (ROCs), which are often mentioned as the solution to this problem.  But that’s an oversimplification, as it ignores good community operations.

Who says?

ROC USA President Paul Bradley has stated repeatedly to MHProNews that there are a number of good operations in the country.  Bradley says they should not be lumped in with those who may fail to provide the same level of “economic security” for their residents.

Rephrasing, there are different kinds of privately owned companies.  But if the individual property owners don’t make that clear to prospective and current residents in their own markets, then they too can be harmed when bad news hits other nearby land-lease properties.

 

Resolution to the MHC Image Issues?

Common sense – sound reason – suggests there are two, and only two ways that this issue will find positive resolution.

  • 1) A community operator, or any other manufactured home industry business, must do is own marketing, and make their case to the public in their market area(s).  UMH Prosperities CEO Sam Landy has stated as much to MHProNews.
  • 2) Independent operations with shared values that provide residents an appealing lifestyle must band together, and work to resolve these issues through an association or alliance.

While some state associations strive to do just that, it is obvious from the steady drum beat of negative news that it is not yet enough.

What is self-evident is that years after MHProNews publisher L. A. “Tony” Kovach presented to MHI attendees a positively received message on engaging the media, MHI has failed to directly engage the news in an effect way.

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Observing a problem without offering reasonable solutions is called whining. Consultant and publisher Tony Kovach pointed to actual cases of properly engaging with residents and media, in a highly praised presentation. Years later, what has MHI done with those examples shared?

Instead, MHI has focused on social media and controversial advertorials. If those were effective, would their own website traffic, and the industry’s ongoing image issues persist?

Note that Denver7 gave more than one favorable mention to manufactured homes as an affordable housing solution.  Professor Sullivan did too.

It’s the related image-harming issues that are causing ongoing problems for many in the industry.

The data doesn’t lie, see that report, linked below.

What are the FACTS about Manufactured Housing Industry Traffic vs. Real Estate? MHVillage, MHProNews, Manufactured Housing Institute Data

Head in the sands won’t change what’s self-evident.  There’s proof that the proper local efforts can work.  The logic of collective efforts is clear.  The reality of failure to act is demonstrably harmful.  Rather than deal with the issues, MHI stands accused of trying to silence those voices that raise the concerns or who provide meaningful solutions.

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(Third party images, and cites are provided under fair use guidelines.)

* This is a terminological problem, mobile home and manufactured home are not interchangeable terms.  To learn more click the second linked related report, below.

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Hundreds of New Manufactured Home Communities Opened, But How Many Have Closed? Industry Research Result$

The Ultimate Manufactured Home Industry Fact$, Data, and Insights – Bullets plus at-a-Glance Infographic

Study Recommending New Manufactured Housing Association for Independent Retailers, Communities, Lenders, Others Released

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