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Within an Ongoing Wave of Routinely Problematic Media Reports, What Do Actual Manufactured Home Owners Say?

April 16th, 2018 Comments off
WithinAnOngoingWaveofRoutinelyProblematicMediaReportsWhatDoActualManufacturedHomeOwnersSayMHLivingNewsManufacturedHousingIndustryDailyBusinessNews

Still from the MHLivingNews video, posted further below.

There’s an ongoing drum beat of news media coverage that reflects on manufactured homes and their owners.

 

In part because of the principle of significant numbers of editors – “If it Bleeds, if Leads” – many hard news media, stations, and news channels tend to focus on problems, as opposed to ‘good news.’  Simple Google searches demonstrate that reality when it comes to manufactured homes, as the report linked below reveals. To be fair, its not universally true.  There are arguably some mitigating circumstances, for example, when a writer is rushed and relies on stereotypes instead of in depth research.  But the fact remains that a survey of most news coverage about manufactured homes tend to be negative, rather than positive.

 

Media Bias, Ignorance, Manufactured Homes, Agenda Journalism, the Truth About “Fake News”

Given the affordable housing crisis, the general pattern of media coverage is a problem for millions of home seekers, who are kept in the dark due to in part to a general lack of understanding of what the realities are today.

There are exceptions to that pattern of media bias or ignorance, as the report linked below reflects.  As other Daily Business News reports have indicated, public officials also play a role in this challenge of misinformation.  The same could be said about some significant forces within the ranks of the industry, who fail to routinely defend the industry which they are supposed to promote.

Bloomberg, HousingWire, Realtor and Fox all suggest Manufactured Homes as Important Solution for Affordable Housing in America

Third Party and University Level Research Often Favorable Towards Manufactured Housing

While you may not learn it from the bulk of media reports, for at least two decades, federal and third-party researched published reports often debunked prejudiced or ignorant view of modern manufactured homes, and their owners.

MultipleReasonsExpectManufacturedHousingDoBetterThanSiteBuiltHousingEricBelskyEecDirJointCenterHousingStudiesHarvardUnivDailyBusinessNewsMHProNews

At the time Belsky made this prediction, manufactured homes were selling over 250,000 new units per year. This year, MH won’t reach 40 percent of that total. What happened?

Pride and Prejudice: The Truth About Manufactured Home Communities and Crime

Weather Expert’s Surprising, Bombshell Statement on Tornado Deaths and Affordable Manufactured Homes

Federal Data Spotlights Manufactured Home Industry Quality, Regulatory Questions

But for a variety of reasons previously outlined, the voices of manufactured home professionals and owners are often depicted as negative.

Meanwhile – in an ironic twist, federal data, plus third party surveys and research – routinely reveal widespread manufactured home owner satisfaction.

Foremost Report: Manufactured Home Customer Survey and Market Facts

Manufactured Home Owners – Satisfaction Survey Redux

What the brief review above reveals is that the authentic voices of manufactured homes owners are often lost in the bulk of affordable housing discussions in America.

 

Affordable Housing Focus Group Video, Episode 2

Thus this affordable housing focus group video below is a break from the norm.  In this periodic series of videos with manufactured home owners, they will help correct some of these oversights and challenges found in the context of America’s affordable housing discussion.

 

 

Episode 2 – above – of our affordable housing focus group builds on what Daily Business News readers learned in our first report, linked below.

Affordable Housing Focus Group, Comparing Housing Options, Rent, Conventional, Condos, Manufactured Homes

This post will be updated to the MHLivingNews.com public version of this post once that’s published and available.  ## (News, analysis, and commentary.)

Related Reports:

Evergreen, Manufactured Homes and NIMBY, “Why the Feds Must Step In”

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SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Affordable Housing Focus Group – Manufactured Home = Page, 1, #2 Google Result

March 16th, 2018 Comments off
AffordbleHousingFocusGroupMHLivingNewsonDailyBusinesNewsMHProNews

Click here or above to see the Affordable Housing Focus Group article and short video.

The Affordable Housing Focus Group article posted just days ago on Manufactured Home Living News (MHLivingNews.com) yielded impressive search results on Google.

 

The result was page 1, number 2 out of about 1.66 million possible search outcomes.  That’s a positive note for the industry, in an educational/image building way.

 

The focus group was conducted with residents who volunteered from Key Allegro Villas, Fairhope, AL at a nearby restaurant, and the project was sponsored by Sunshine Homes of Red Bay, AL, whose homes will be featured at next week’s Tunica Show.

The Key Allegro property is just minutes from the in-demand Gulf Coast beach resorts, such as Gulf Shores, or nearby Pensacola, FL.

The search results under the popular Google Image search category also yielded some surprisingly high results.  The same key words were used, “Affordable Housing Focus Group.”

Note that because of the methodologies used by Google’s algorithms, search results can vary significantly:

  • by location,
  • time,
  • date and
  • even by device.

These results were all performed on a laptop computer.

2018-03-16_0751AffordableHousingFocusGroupMHLivingNewsDailyBusinessNewsMHProNews

When the words, ‘manufactured homes’ was added to the search result, 10 of the top 15 results were on MHLivingNews, with 3 more found on the NJMHA.org website.

Because the search result points to a story and part one of a focus group video that shines a positive light on the manufactured home industry and manufactured home living, its good news for the industry.  And of course, its good news for those specific operations spotlighted.

Another episode from this focus group video is planned for April.  ## (News, analysis, and commentary.)

Related:

First Things First in Manufactured Housing

Affordable Housing Focus Group, Comparing Housing Options, Rent, Conventional, Condos, Manufactured Homes

(Third party images, and cites are provided under fair use guidelines.)  Notice: for professional business development services, click here.

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SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.