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Posts Tagged ‘Kevin Clayton’

Super Bowl Tix are Top Prize in Clayton Sweepstakes

September 11th, 2014 No comments

photobucket_creditThe winner of Clayton Homes’ Enjoy Life Sweepstakes will receive two tickets to Super Bowl XLIX in Arizona Feb. 1, 2015, including air fare and a four-day, three-night stay in a hotel. To be eligible you must enter by noon, Sept. 30, according to nassualivenews.com.

The second prize is a seven-day, six-night Alaskan cruise for two that includes air fare and a $1,000 gift card. Entries for this drawing must enter by noon Oct. 31 to win.

For the third prize, enter by noon Nov. 30 to win an all inclusive seven-day, six-night Caribbean vacation and a $1,000 gift card.

Kevin Clayton, CEO of Clayton Homes, says, “One of our main goals at Clayton Homes is to help people enjoy life by offering high-quality, affordable homes. In the spirit of helping others enjoy life, we’ve created this sweepstakes to give people a chance to win a dream vacation with their special someone.” To enter, visit ClaytonEnjoyLife.com and fill out an entry form. No purchase is necessary. MHProNews understands Clayton Homes, a subsidiary of Berkshire Hathaway, is the largest producer of manufactured homes in North America. ##

(Photo credit: photobucket.com–”Yay, I won!”

Boomers are Zoomers, Kevin Clayton says in latest PR Image Campaign announcement

August 26th, 2014 Comments off

sitting-with-si-robertson-duck-dynasty-kevin-clayton-homes-posted-daily-business-news-mhpronews-com-“Our customer research has revealed to us that this generation wants a home designed for entertaining and hobbies,” Kevin Clayton, CEO of Clayton Homes, says to MHProNews. “In fact, contrary to what some might think, this generation of retirees is very active and social. That is why they are referred to as ‘Zoomers.’”

PRWeb  routinely runs Clayton Homes announcements, such as their sponsorship in racing, tying in with Si Robertson/the Duck Dynasty craze or being America’s largest home builder. The steady stream of public relations releases, social media and YouTube videos produced by Clayton Homes are clearly their ‘private labeled’ industry image campaign.

“We’ve done a lot of research to figure out what Zoomers want and expect in a home,” Clayton said. “We will continue to offer more homes that are designed for the needs of our different generations, so that we will have a home to match any lifestyle.”

The Zoomer focused Clayton Homes Holland model reflects features Clayton believes will appeal to boomers, including a bragging wall, handy but hidden entertainment, hobby area and accessible laundry.

As regular MHProNews  readers know, Berkshire-Hathaway owned Clayton Homes has roughly 50% of the market share of new HUD Code manufactured home building. ##

(Editor’s note: Insights into Kevin Clayton’s history with Clayton Homes are found in this exclusive video interview with Jim Clayton, linked here.)

(Photo credit of Si Robertson and Kevn Clayton: Clayton Homes)

Clayton Tops Largest Homebuilder List

August 13th, 2014 Comments off

clayton_homesWith more than 25,000 homes sold in 2013, for the second consecutive year Clayton Homes of Maryville, Tennessee has earned the title of America’s Largest Homebuilder, according to ourmidland.com. This honor is based on the total number of site-built homes in 2013 as reported by Builder Magazine, and the number of manufactured homes (MH) Clayton shipped, as enumerated by the Manufactured Housing Institute (MHI). Kevin Clayton, CEO of Clayton Homes, says “Our purpose statement is about opening doors to better lives. Though we did this more than any other home provider, I am more proud of the passion that our 12,000 team members have in making sure our customers enjoy a first class experience of home ownership. We are grateful to all of our loyal customers who have placed their trust in the value of a Clayton Home.” MHProNews knows Jim Clayton started the business in 1956 in East Tennessee, and Warren Buffett’s Berkshire Hathaway acquired Clayton in 2003. ##

(Photo credit: Clayton Homes)

Clayton Homes Founder Funds Tennessee PAC

August 7th, 2014 Comments off

jim_clayton__rainmaker_software_Inc_creditThe Tennessee Republican state legislative races are pitting tea party activists against traditional conservatives in select districts, generating over $300,000 in super PAC spending, according to timesfreepress.com. “It’s a fight for the heart and soul of the Republican Party,” declared Rep. Tony Shipley, R-Kingsport, a tea party candidate who was pummeled with TV ads and mailings by Advance America, a PAC formed in July that slammed four other hard right candidates as well. Advance Tennessee, whose donors supported Gov. Bill Haslam, received $20,000 from Jim Clayton, founder of Clayton Homes, the largest producer of manufactured homes in North America. Two other contributors to Advance Tennessee serve with Clayton Homes CEO Kevin Clayton on the board of State Collaborative on Reforming Education (SCORE). As MHProNews reported May 22, 2013, Kevin Clayton and Patricia Bradley opened the Clayton-Bradley Academy on the grounds of Clayton headquarters in Maryville, Tennessee in July of 2013. ##

(Photo credit: rainmakersoftware.com–Jim Clayton)

Willie Robertson: Duck Call Star will be Voice of Clayton Homes

May 16th, 2014 Comments off

Duck Dynasty star of the Arts & Entertainment (A&E) hit reality show, Willie Robertson, will become the voice of Clayton Homes, as MHProNews has learned. Part of the company’s “Enjoy Life” campaign, CEO Kevin Clayton says, “Our company has a tradition of hard work and homegrown values. Willie Robertson is the perfect match for this important role because he is a person hardworking Americans can admire and relate to. He is very recognizable and exhibits a sensible perspective when he shares his wisdom at the end of each of his episodes.” Living in their own Clayton manufactured homes, Si, Phil and Kay Robertson have endorsed the company as a “Good Call,” referring to the duck call that has made the family wealthy, and put them on the hit list of current television shows, according to iwantpop.com. ##

(Photo credit: iwantop.com–Willie Robertson)

Clayton Wants Your Older Model Manufactured Home

April 23rd, 2014 Comments off

Clayton Homes, Inc. of Maryville, Tennessee has embarked on an effort to encourage owners of older manufactured homes (MH) to trade their home for a new energy efficient MH and avoid potentially costly repairs to an older model. A Clayton Home Center representative will evaluate their current home and the consumer can then choose a floor plan that suits them, with the option to customize the home to better meet their needs, according to digitaljournal.com. “We found that some homeowners do not realize how easy it is to trade in their current home toward a new home,” said Kevin Clayton, CEO of Clayton Homes. “We want customers to take advantage of this simple process and the opportunity to start fresh.” As MHProNews.com knows, Clayton is a subsidiary of Berkshire Hathaway and the nation’s largest homebuilder. ##

(Photo credit: wbirtv.com/TVA–Clayton Ihome)

Clayton Foundation Donates 500k to College

January 9th, 2014 Comments off

The Clayton Family Foundation has pledged $500,000 to the Motlow College Foundation’s STEM (Science, Technology, Engineering and Math) endowment fund, according to tullahomanews.com. Jim Clayton, the founder of Clayton Homes of Maryville, Tennessee, and of the Clayton Foundation, has degrees in law and engineering, and currently is director and vice-chairman of Clayton Bancorp of Knoxville, a multi-bank holding company. His engineering background provided the impetus for his support of the STEM program at Motlow State Community College, which has its main campus in Moore County in southern middle Tennessee, but also has learning centers in five nearby cities.

President of Motlow, Dr. MaryLou Apple, says, “The next generation of inventors and explorers is sitting in our middle school classrooms. Our goal at Motlow College, with the help of philanthropists like Jim Clayton, is to encourage our young people to be innovative, analytical thinkers that will help our state remain competitive and continue to provide a high quality of life.” As MHProNews reported May 22, 2013, Clayton Homes CEO Kevin Clayton partnered with teacher Patricia Bradley to open the Clayton-Bradley STEM school on the grounds of Clayton Homes in Maryville. A subsidiary of Berkshire Hathaway, Clayton is the largest producer of manufactured homes in North America.

(Photo credit: Clayton Homes)

Clayton Homes Billed as Nation’s Largest Homebuilder

October 23rd, 2013 Comments off

The Manufactured Housing Institute (MHI) and builderonline.com report that Clayton Homes of Maryville, Tennessee is the nation’s largest homebuilder. With over 1.5 million homes built since 1934, and numerous awards for design and construction, Clayton builds manufactured and modular homes, as well as commercial and educational buildings, through 35 facilities around the nation. According to credit.com, nearly 25 percent of Americans between 18 and 24 describe their American dream as being debt free, reports knoxvilledailysun.com. Kevin Clayton, CEO of Clayton Homes, says, “We believe this generation’s attitude shift in consumerism has fueled our company’s growth. We provide hardworking American families with high quality, affordable housing so they can focus on family and the things that matter most in life.” As MHProNews knows, Warren Buffett’s Berkshire Hathaway acquired Clayton in 2003 for $1.7 billion.

(Photo credit: Clayton Homes)

Clayton-Bradley Academy Opens July 19

May 22nd, 2013 Comments off

Following an article MHProNews posted April 1 regarding Clayton Homes CEO Kevin Clayton partnering with teacher Patricia Bradley to open a STEM school (science, technology, engineering, and math), knoxnews says classes are on track to start July 19, with Bradley as principal. The Clayton-Bradley Academy will begin with 140 students in K-6 and add a grade each year until it becomes K-12. Sited on the grounds of Clayton Homes in Maryville, Tenn., stressing the importance of education Clayton says quality education attracts people who want good schools for their children, and that in turn draws businesses into the community. “Ultimately that keeps property taxes lower because you’ve got companies who pay the majority of your property taxes, which lowers it for everyone else,” Clayton said. “I’ve found it to be true. If you want low property taxes, invest in schools.” While funding for the school has been completed for this year, the non-profit will field a fund raising drive to insure sustainability as the school expands. Noting the academy will integrate music, English, and the arts into its core subjects, and draw on a project-based learning approach, Bradley says, “We want to move learning from the knowing part of learning to using it in real life. We want to use that connection.” Clayton Homes is the largest producer of manufactured housing in North America.

(Photo credit: J. Miles Cary/knoxnews)

Clayton Hires Reality Stars for TV Spots

May 22nd, 2013 Comments off

KnoxNews informs MHProNews Miss Kay and Phil Robertson, stars of the A&E reality TV show “Duck Dynasty” have signed an agreement, along with Phil’s brother, Si, to do a series of commercials promoting Clayton Homes. “What do I know about Clayton Homes?” Phil Robertson asked. “I know they’re built right here in America.” Adds Kay, “And they know the difference between a house and a home.” The 30-second spot aired in seven markets and Kevin Clayton, CEO of Clayton Homes, says the response “was off the charts.” The family-oriented TV show follows Phil Robertson—who built a multi-million dollar sporting goods business from making a duck call in 1973—and his family in their conflicts with other interesting backwoods characters without foul language or shocking situations. “Duck Dynasty” premiered in 2012 and drew the most viewers, 9.6 million, at its season finale in April, breaking ratings records for the network. Each episode ends with a prayer around the family dining table. The deal includes the commercial, a contest connected to the commercial in which winners get to visit the Robertsons in Louisiana, and an appearance by the trio at the Tunica Manufactured Housing Show. The demographics of the viewers match those of the employees and customers of Clayton Homes. Says Clayton, “Our customers are hardworking Americans and many live from paycheck to paycheck, but we know what they have accomplished and how hard they work, and we know how important faith and family is to them.” ##.