“Our customer research has revealed to us that this generation wants a home designed for entertaining and hobbies,” Kevin Clayton, CEO of Clayton Homes, says to MHProNews. “In fact, contrary to what some might think, this generation of retirees is very active and social. That is why they are referred to as ‘Zoomers.’”
PRWeb routinely runs Clayton Homes announcements, such as their sponsorship in racing, tying in with Si Robertson/the Duck Dynasty craze or being America’s largest home builder. The steady stream of public relations releases, social media and YouTube videos produced by Clayton Homes are clearly their ‘private labeled’ industry image campaign.
“We’ve done a lot of research to figure out what Zoomers want and expect in a home,” Clayton said. “We will continue to offer more homes that are designed for the needs of our different generations, so that we will have a home to match any lifestyle.”
The Zoomer focused Clayton Homes Holland model reflects features Clayton believes will appeal to boomers, including a bragging wall, handy but hidden entertainment, hobby area and accessible laundry.
As regular MHProNews readers know, Berkshire-Hathaway owned Clayton Homes has roughly 50% of the market share of new HUD Code manufactured home building. ##
(Editor’s note: Insights into Kevin Clayton’s history with Clayton Homes are found in this exclusive video interview with Jim Clayton, linked here.)
(Photo credit of Si Robertson and Kevn Clayton: Clayton Homes)