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Posts Tagged ‘Kevin Clayton’

RV/MH Hall of Fame Challenge Advances

November 10th, 2014 No comments

RV-MH-Hall-of-Fame-posted-on-mhpronews-comDarryl Searer, chairman and president of the RV/MH Hall of Fame tells MHProNews he’s encouraged by early support of the “Kevin Clayton Debt Elimination Challenge” fund raising campaign.  The money being raised and/or pledged is to eliminate remain debts on the Hall.

Searer said, “Our goal is to raise $1 million in this campaign over the next 3 to 5 years.  These new pledges, plus Kevin Clayton’s initial pledge of $200,000, means that we are more than 35% there in only a few weeks since the campaign was announced.”  

Kevin Clayton’s $200,000 in pledges, plus others made by Gary McDaniel of Yes! Communities, Joe Stegmayer of Cavco Industries, Barry Cole, MH Insurance Services, Debra Pizer of Zeman Homes, Senco Brands and Fairmont Homes round out the top initial pledges. To see the breakdown of donations/pledges and more details, click here. ##

(Photo Credit: RV/MH Hall of Fame)

(To learn more about the RV/MH Hall of Fame, please click here.)

 

German University pre-fab housing researchers tour U.S. manufactured home facility

November 7th, 2014 Comments off

clayton-factory-hard-hats-ourmidland-posted=daily-business-news-mhpronews-com-With prefab homes gaining popularity in Europe, a pair of German university researchers came to the U.S. to study manufactured housing. Christopher Hellmann and Maximilian Offizier, who are production researchers at Technische Universitat Munchen (Technical University of Munich), toured the Clayton Appalachia Home Building Facility in Andersonville, Tenn., PR Web tells OurMidland and MHProNews.

We are currently doing a research study about the prefabrication of houses in the U.S. and other countries at the Technical University in Munich,” Offizier said. “It was a pleasure to be able to visit what can be viewed as a benchmark company in the worldwide housing industry.”

Offizier and Hellmann looked at every aspect of the Clayton Homes process, from design, to construction and shipment. The researchers studied production methods, energy-efficiency features, economies of scale achieved from bulk purchasing materials (e.g. carpet, insulation, etc.) and consumer education for marketing purposes.

We were honored that they chose to tour our facility,” said Kevin Clayton, CEO of Clayton Homes. “We were pleased to share with them the quality and detail that is built into a Clayton home from start to finish, and hope that this information will help shape the growing manufactured housing industry overseas.”

Regular MHProNews readers know that Clayton Homes is a subsidiary of Berkshire Hathaway, a stock tracked in the Daily Business News market reports and is the largest factory home builder – and home builder of any kind overall – in the U.S.. ##

(Photo credit: OurMidland)

Clayton Homes Rolls Out Video of Construction Process

October 8th, 2014 Comments off

clayton_homesManufactured housing builder Clayton Homes of Maryville, Tennessee has developed an interactive tool that outlines the construction process of their homes, providing informative photos of the construction methods from top to bottom, including all the steps and the variety of materials and band name products that go into each home. “We listened to our customers, and found that they wanted to learn more about our home quality,” said Kevin Clayton, CEO of Clayton Homes, according to digitaljournal.com. As MHProNews knows, Clayton Homes began in 1956, and is the largest producer of manufactured homes in North America. ##

(Photo credit: Clayton Homes)

RV/MH Hall of Fame Kicks off New Fundraiser Challenge

September 30th, 2014 Comments off

rv mh half of fame in Elkhart INDDuring the Manufactured Housing Institute’s (MHI) 78th annual meeting, Darryl Searer, chairman and president of the RV/MH Hall of Fame and Barry Cole, president of MH Insurance Services and past chairman of the Hall, urged assistance from the attendees to help retire the Hall’s debt, which has resulted from prior unfulfilled pledges. To that end, Searer unveiled a five year fundraiser to take on the debt, which is less than $2.45 million, having been reduced by $3 million over the last 30 months, as rvbusiness.com informs MHProNews. Cole, noting that Searer has been a volunteer president for the past two-and-one-half years, said the idea resulted from his conversation with Kevin Clayton, CEO of Clayton Homes, who pledged $40,000 a year for the next five years after learning of the Hall’s improved financial position. The fundraiser will be called the “Kevin Clayton Debt Elimination Challenge” in honor of his generosity. Cavco Industries, Inc. President Joe Stegmayer said, “We are presently reviewing the amount Cavco will be contributing to this worthwhile cause and will announce our pledge in October.” ##

(Photo credit: RV/MH Hall of Fame, Elkhart, Indiana)

Super Bowl Tix are Top Prize in Clayton Sweepstakes

September 11th, 2014 Comments off

photobucket_creditThe winner of Clayton Homes’ Enjoy Life Sweepstakes will receive two tickets to Super Bowl XLIX in Arizona Feb. 1, 2015, including air fare and a four-day, three-night stay in a hotel. To be eligible you must enter by noon, Sept. 30, according to nassualivenews.com.

The second prize is a seven-day, six-night Alaskan cruise for two that includes air fare and a $1,000 gift card. Entries for this drawing must enter by noon Oct. 31 to win.

For the third prize, enter by noon Nov. 30 to win an all inclusive seven-day, six-night Caribbean vacation and a $1,000 gift card.

Kevin Clayton, CEO of Clayton Homes, says, “One of our main goals at Clayton Homes is to help people enjoy life by offering high-quality, affordable homes. In the spirit of helping others enjoy life, we’ve created this sweepstakes to give people a chance to win a dream vacation with their special someone.” To enter, visit ClaytonEnjoyLife.com and fill out an entry form. No purchase is necessary. MHProNews understands Clayton Homes, a subsidiary of Berkshire Hathaway, is the largest producer of manufactured homes in North America. ##

(Photo credit: photobucket.com–”Yay, I won!”

Boomers are Zoomers, Kevin Clayton says in latest PR Image Campaign announcement

August 26th, 2014 Comments off

sitting-with-si-robertson-duck-dynasty-kevin-clayton-homes-posted-daily-business-news-mhpronews-com-“Our customer research has revealed to us that this generation wants a home designed for entertaining and hobbies,” Kevin Clayton, CEO of Clayton Homes, says to MHProNews. “In fact, contrary to what some might think, this generation of retirees is very active and social. That is why they are referred to as ‘Zoomers.’”

PRWeb  routinely runs Clayton Homes announcements, such as their sponsorship in racing, tying in with Si Robertson/the Duck Dynasty craze or being America’s largest home builder. The steady stream of public relations releases, social media and YouTube videos produced by Clayton Homes are clearly their ‘private labeled’ industry image campaign.

“We’ve done a lot of research to figure out what Zoomers want and expect in a home,” Clayton said. “We will continue to offer more homes that are designed for the needs of our different generations, so that we will have a home to match any lifestyle.”

The Zoomer focused Clayton Homes Holland model reflects features Clayton believes will appeal to boomers, including a bragging wall, handy but hidden entertainment, hobby area and accessible laundry.

As regular MHProNews  readers know, Berkshire-Hathaway owned Clayton Homes has roughly 50% of the market share of new HUD Code manufactured home building. ##

(Editor’s note: Insights into Kevin Clayton’s history with Clayton Homes are found in this exclusive video interview with Jim Clayton, linked here.)

(Photo credit of Si Robertson and Kevn Clayton: Clayton Homes)

Clayton Tops Largest Homebuilder List

August 13th, 2014 Comments off

clayton_homesWith more than 25,000 homes sold in 2013, for the second consecutive year Clayton Homes of Maryville, Tennessee has earned the title of America’s Largest Homebuilder, according to ourmidland.com. This honor is based on the total number of site-built homes in 2013 as reported by Builder Magazine, and the number of manufactured homes (MH) Clayton shipped, as enumerated by the Manufactured Housing Institute (MHI). Kevin Clayton, CEO of Clayton Homes, says “Our purpose statement is about opening doors to better lives. Though we did this more than any other home provider, I am more proud of the passion that our 12,000 team members have in making sure our customers enjoy a first class experience of home ownership. We are grateful to all of our loyal customers who have placed their trust in the value of a Clayton Home.” MHProNews knows Jim Clayton started the business in 1956 in East Tennessee, and Warren Buffett’s Berkshire Hathaway acquired Clayton in 2003. ##

(Photo credit: Clayton Homes)

Clayton Homes Founder Funds Tennessee PAC

August 7th, 2014 Comments off

jim_clayton__rainmaker_software_Inc_creditThe Tennessee Republican state legislative races are pitting tea party activists against traditional conservatives in select districts, generating over $300,000 in super PAC spending, according to timesfreepress.com. “It’s a fight for the heart and soul of the Republican Party,” declared Rep. Tony Shipley, R-Kingsport, a tea party candidate who was pummeled with TV ads and mailings by Advance America, a PAC formed in July that slammed four other hard right candidates as well. Advance Tennessee, whose donors supported Gov. Bill Haslam, received $20,000 from Jim Clayton, founder of Clayton Homes, the largest producer of manufactured homes in North America. Two other contributors to Advance Tennessee serve with Clayton Homes CEO Kevin Clayton on the board of State Collaborative on Reforming Education (SCORE). As MHProNews reported May 22, 2013, Kevin Clayton and Patricia Bradley opened the Clayton-Bradley Academy on the grounds of Clayton headquarters in Maryville, Tennessee in July of 2013. ##

(Photo credit: rainmakersoftware.com–Jim Clayton)

Willie Robertson: Duck Call Star will be Voice of Clayton Homes

May 16th, 2014 Comments off

Duck Dynasty star of the Arts & Entertainment (A&E) hit reality show, Willie Robertson, will become the voice of Clayton Homes, as MHProNews has learned. Part of the company’s “Enjoy Life” campaign, CEO Kevin Clayton says, “Our company has a tradition of hard work and homegrown values. Willie Robertson is the perfect match for this important role because he is a person hardworking Americans can admire and relate to. He is very recognizable and exhibits a sensible perspective when he shares his wisdom at the end of each of his episodes.” Living in their own Clayton manufactured homes, Si, Phil and Kay Robertson have endorsed the company as a “Good Call,” referring to the duck call that has made the family wealthy, and put them on the hit list of current television shows, according to iwantpop.com. ##

(Photo credit: iwantop.com–Willie Robertson)

Clayton Wants Your Older Model Manufactured Home

April 23rd, 2014 Comments off

Clayton Homes, Inc. of Maryville, Tennessee has embarked on an effort to encourage owners of older manufactured homes (MH) to trade their home for a new energy efficient MH and avoid potentially costly repairs to an older model. A Clayton Home Center representative will evaluate their current home and the consumer can then choose a floor plan that suits them, with the option to customize the home to better meet their needs, according to digitaljournal.com. “We found that some homeowners do not realize how easy it is to trade in their current home toward a new home,” said Kevin Clayton, CEO of Clayton Homes. “We want customers to take advantage of this simple process and the opportunity to start fresh.” As MHProNews.com knows, Clayton is a subsidiary of Berkshire Hathaway and the nation’s largest homebuilder. ##

(Photo credit: wbirtv.com/TVA–Clayton Ihome)