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Keith Holdbrooks, Clayton Homes, Manufactured Housing Institute (MHI), and the 2018 Tunica Show Controversy

March 22nd, 2018 Comments off

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The 2018 Tunica Show is now in the history books.

 

Reports are that registrations and attendance was up at Tunica over last year’s event.

Exhibitors in the events center – and those who displayed new factory built homes – reported good traffic, happy attendees, and solid results.

What was conspicuously missing in Tunica this year was the presence of Berkshire Hathaway owned Clayton Homes, and the Manufactured Housing Institute (MHI).

There were good reasons to hold this report until after the event concluded, to make sure that our Daily Business News reporting would not impact turnout, which discerning minds should grasp.

 

Inside Word, from the South Central Show…

Per show sources to MHProNews, Clayton Homes’ Keith Holdbrooks communicated the decision months ago that Clayton would not be participating in this year’s Tunica Show trade event.

There are more details, but those are being held to protect some of the sources for the allegation that Clayton is trying to – quoting – “kill off the Tunica Manufactured Housing Show.”

Those reports from informed sources that Clayton was working to – again, quoting another source – “kill off the Tunica Show” began over a year ago, when Clayton scaled back their presence at Tunica in 2017.

Reports last year – and again in 2018 – told the Daily Business News that a similar pattern was followed by Clayton Homes at the now defunct North Carolina manufactured home trade show.

Clayton reportedly expressed a different set of reasons than a desire to kill the Tunica Show off to explain their decision to pull their support from the South Central Manufactured Housing Institute (SCMHI) annual trade event.

MHProNews will continue to monitor such issues, which a variety of sources allege are part of a broader plan by Clayton to increase Berkshire Hathaway’s dominance over the manufactured housing industry. ## (News, analysis and commentary.)

Related:

GSE’s Duty to Serve MH Rigged, Benefits 21st, VMF, Clayton, Buffett’s Berkshire, Harming Consumers & Independents, per MH CEO, Calls for Congressional Investigation

Manufactured Housing – “Giants vs. Independents” – Tunica Talk – “You’ve Got to See This”

Clayton Homes’ Keith Holdbrooks, Deer Valley Homebuilders’ (DVLY) Chet Murphree Honored

4 F’s and True Believers

Progressive “Nation” Reports on Monopolies Cites Buffett, Clayton, Others – MH Industry Impact?

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Clayton Homes’ Keith Holdbrooks, Deer Valley Homebuilders’ (DVLY) Chet Murphree Honored

February 23rd, 2018 Comments off

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The Alabama Manufactured Housing Association (AMHA) inducted Keith Holdbrooks, President of Clayton Home Building Group, and Chet Murphree, President and General Manager of Deer Valley Home Builders (DVLY), into the industry’s Hall of Fame during a ceremony held on the campus of Bevill State Community College.

 

It’s such a great honor to receive this award,” said Mr. Holdbrooks. “This award is not just about me. It’s about all my past and present relationships and team members. I wouldn’t be here accepting this award today without the support of great team members and being a part of great organizations. I’m a lucky guy.”

 

It is truly a humbling experience to be honored in this way by this industry that I love,” said Mr. Murphree. “And it is an honor to be inducted on the same day as Keith Holdbrooks, who helped me get my start in this industry. I’m thankful to receive this honor and blessed to have the opportunity to be work with outstanding people at Deer Valley Homebuilders and throughout my career. I would not be here today without them.”

Each year, “nominees for the Hall of Fame are chosen by the members of the Alabama Manufactured Housing Association. The nominees are then voted on by all past Hall of Fame inductees who are still living. The two nominees are then formally inducted into the Hall of Fame in a ceremony held in Hamilton, Alabama,” said a release to the Daily Business News from the AMHA.

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AMHA logo.

The AMHA shared some background and requirements for being nominated:

  • The nominee must have made a significant contribution to the industry or owned, managed, or been a part of a successful business that contributed to the manufactured housing industry.
  • The nominee must be active in the manufactured housing industry in Alabama for at least 10 years.
  • Including Mr. Holdbrooks and Mr. Murphree, there have been 48 inductees into the Manufactured Housing Industry Hall of Fame. The Hall of Fame was first established in 2001.

 

Keith Holdbrooks began his career in the manufactured housing industry in the 1980s as a sales representative,” says the AMHA’s release. “He has worked in every aspect of a home building facility, from the factory floor to president of one of the nation’s largest home builders. He held the positions of sales representative, sales manager, and then general manager with SE Homes’ Southern Home Division. He went on to become Chief Operating Officer and, ultimately, CEO of SE Homes before selling the company to Clayton Homes. In 2009, he became president of Clayton Home Building Group, where he oversees 10,000 employees working in 40 home building facilities, 12 supply facilities and five site-built companies.”

This industry has come a long way, and the leaders before us have brought us to this point,” said Mr. Holdbrooks, per the AMHA statement. Not that long ago, what we built were referred to as trailers. Then the term changed to mobile homes. Now they are called manufactured homes. I can tell you that the opportunity to change this industry over the next five years is tremendous. We are becoming closer and closer to simply being called a homebuilder. The goal for us, to me, is to be known not as a manufactured homebuilder, but simply a homebuilder. Life is what you make of the opportunities you are given. What you do with that opportunity for you, for your family and for others is what is important.”

Chet Murphree began his career managing and opening transportation terminals in Louisiana and Arkansas,” per Lance Latham, Deputy Director of the AMHA. “He joined the manufactured housing industry in 1994, and became General Manager of the Energy and LifeStyle Divisions of Southern Energy Homes. He rose to the position of Plant Manager for Clayton Homes in Savannah, Tennessee in 2003, then left to co-found Deer Valley Homebuilders in 2004. At Deer Valley, Mr. Murphree has worked as a salesperson, Sales Manager, General Manager and Vice President. He currently serves and President and General Manager of Deer Valley Homes, and sits on the company’s board of directors. Mr. Murphree also serves on the Board of Directors for the Alabama Housing Foundation and the Advisory Committee of the Alabama Manufactured Housing Commission. In 2015, Mr. Murphree was named by the members of the Alabama Manufactured Housing Association as Person of the Year.”

Deer Valley Homebuilders (DVLY) and Clayton Homes parent company, Berkshire Hathaway (BRK-A), are part of the Daily Business News market recap every evening. Last night’s closing numbers for both operations are linked here. ## (News, commentary, and linked data.)

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Clayton Homes Announces New Division

January 17th, 2017 Comments off
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Credit: Clayton Homes.

Clayton Homes, one of the nation’s largest builders of manufactured housing and a subsidiary of Warren Buffett’s Berkshire Hathaway (BRK/A), tells MHProNews that they have launched a new division of the company that will deliver homes from home building facilities to retail home centers.

Clayton Home Transport will be a part of Clayton home building group, the company’s home building and manufacturing division.

Clayton Home Transport is an extension of the home building process,” said Keith Holdbrooks, Clayton home building group president.

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Keith Holdbrooks. Credit: Clayton Homes.

Our new fleet of trucks will allow us to deliver our homes, using quality equipment, to provide a world-class customer experience.

Clayton held a ribbon-cutting ceremony at its Clayton Appalachia home building facility in Andersonville, Tennessee on December 8th to celebrate the rollout of its new division and the introduction of its new fleet of trucks.

The initiative was designed to better control the process between the Clayton Appalachia home building facility and the retailers it serves. It will also provide additional transportation capacity for the facility.

Now, we can control and care for our homes on the road,” Holdbrooks said. “Our drivers spend weeks of their training in the home building facility learning all the processes and safety procedures before they deliver any homes.

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Credit: Clayton Homes.

The announcement is the second from Clayton in the past week. The Daily Business News covered the announcement of Clayton’s new homebuyer tool and “Building Happyness” initiative on January 13th. That story is linked here.

Clayton Homes is the largest producer of manufactured homes (MH) in North America. Vertically integrated, the company has several hundred retail centers nationwide. Through its affiliates and family of brands, Clayton builds, sells, finances, leases and insures Clayton-built manufactured, modular homes.  The operation also buys products and uses services from other producers.

For the most recent closing numbers on all Berkshire Hathaway – and all MH industry-connected tracked stocks – please click here. ##

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RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.

Clayton Homes Makes Key Acquisition

November 1st, 2016 Comments off
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Credit: Clayton Homes.

Clayton Homes, a subsidiary of Berkshire Hathaway, has acquired Lee’s Summit, Missouri-based Summit Custom Homes, according to the Kansas City Business Journal.

The acquisition was made by the company’s site-built division, Clayton Properties.

As Daily Business News readers are aware, Clayton Homes is the largest producer of manufactured homes in North America with over 1,000 Home Centers nationwide.

We are proud to join the Clayton team,” said Summit Custom Homes CEO Fred Delibero.

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Summit Custom Homes CEO Fred Delibero. Credit: Kansas City Business Journals.

Both companies share a passion for building a best-in-class product, delivering an outstanding customer experience, fostering a family-focused rewarding workplace for our team members and a commitment to community involvement. Our partnership with Clayton will allow Summit to build upon an already successful track record as the leading new home builder in Kansas City and accelerate our growth both locally and regionally, all while maintaining our brand identity and existing team.

The acquisition of Summit Custom Homes is the third for Clayton over the last year.  The company reported $84.26 million in gross 2015 sales, with an average sale of $347,709 per home. Financial terms of the deal were not disclosed.

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Keith Holdbrooks. Credit: Clayton Homes.

We’re excited to welcome Summit’s 54 team members to the Clayton family,” said Keith Holdbrooks, president of the Clayton home building group. “Summit Custom Homes puts a large focus on extraordinary customer and team member experience. This is also a huge priority for Clayton, as we aim to provide an excellent experience in both the home buying journey and in building a strong culture among Clayton team members.

Acquiring companies like Summit is a key part of the Clayton Homes strategy as it ramps up its site-built operations, added Holdbrooks.

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A Summit Custom Home. Credit: New Homes Journal Kansas City.

 

Clayton made its move into the site-built business in September of last year with the purchase of 81 lots in Atlanta and has sold 500 site-built homes since that time.

The Daily Business News recently covered Clayton Homes as they received their International Organization for Standardization (ISO) 14001 registration, here.

Clayton is also part of one of the industry-connected stocks monitored each business day, here on the MH Industry’s leading professional news resource, the Daily Business News, on MHProNews.  For the most recent closing numbers on all MH industry-connected tracked stocks, please click here. ##

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RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.

Clayton Homes Receives Key ISO Registration

October 21st, 2016 Comments off
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A Clayton Home in Texas. Credit: Clayton Homes, SPA.

Clayton Homes announced this week that all 36 of its home building facilities in existence in 2015 have attained International Organization for Standardization (ISO) 14001 registration.

The registration means that Clayton has implemented the necessary sustainable-building guidelines required by the ISO.

The company achieved the distinction of being the first manufactured home builder in the U.S. among members of the Manufactured Housing Institute (MHI) to receive the certification when its building facility in Rutledge, Tenn. did so during the first quarter of 2015.

The company made a commitment in 2015 to have all of its facilities registered by the end of this year.


It was a huge accomplishment for our Rutledge facility to become ISO 14001 registered as a manufactured home leader in environmental, safety and green building practices,” said Marty Bostrom, director of environmental, health and safety (EHS) for the Clayton home building group.

But we didn’t want to stop there. We’re now proud to announce that we’ve taken the goal we created at Rutledge and applied these practices to all of our facilities across the country.

The internationally agreed upon measures to reduce the cost of waste management and reduced energy consumption in the ISO 14001 can be obtained by all types of businesses. Since the registration began in 2015, 36 home building facilities have diverted 16,544 tons of landfill waste and reduced dust by 31 percent.

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Keith Holdbrooks. Credit: Clayton Homes.

Getting all our home building facilities registered is a huge milestone for us,” said Keith Holdbrooks, president of Clayton home building group. “Upgrading our locations on a national scale not only helps us become better stewards of our environment, it also allows us to operate more efficiently and improve team member experience.

The firm’s is the largest producer of manufactured homes (MH) in North America.  Vertically-integrated Clayton has several hundred retail centers nationwide. Through its affiliates and family of brands, Clayton builds, sells, finances, leases and insures Clayton-built manufactured, modular homes.  It recently ventured into the “tiny house” market too.

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Clayton Fusion model, New Durham Estates, Westville, IN.

Clayton is also part of one of the industry-connected stocks monitored each business day, here on the MH Industry’s leading professional news resource, the Daily Business News, on MHProNews.  For the most recent closing numbers on all MH industry-connected tracked stocks, please click here. ##

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RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.

Clayton Homes Inaugurates Birmingham Home Show

May 12th, 2016 Comments off

ClaytonEmploying 2,142 team members from 10 supply operations and seven home building facilities in Alabama, as well as having built 5,734 homes in the state, manufactured home builder Clayton Homes will host its very first Birmingham Home Show May 17-19, 2016, at the Birmingham-Jefferson Convention Complex.

Showcasing 27 homes, Keith Holdbrooks, president of the Clayton Home Building Group, said, “We are thrilled to celebrate our retailers and display Clayton’s latest innovations in home building in the great state of Alabama. Seven of our eight Southeastern facilities are located in Alabama, and we are honored to give back to the state that is home to a large portion of our team members and facilities.”

The private event, drawing over 300 people, is limited to Clayton-approved and prospective partners, and will highlight Clayton’s newest technologies, which include a 360 degree virtual tour and a 3D home tour, MHProNews has learned.

Additionally, Clayton will present a check for over $100,000 to Hope For The Warriors®, a non-profit organization that provides services for wounded war veterans and their families. In 2015 Clayton agreed to contribute to Hope for each Clayton Patriot Home sold, which is now numbering 964 homes built. Clayton anticipates it will receive more orders. To learn more, click here. ##

(Image credit: Clayton Homes)

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Clayton Homes Acquires River Birch Homes of Alabama

April 11th, 2016 Comments off

river_birch_homesMHProNews has learned from wcbi that Maryville, TN-based Clayton Homes has acquired all the assets of River Birch Homes of Hackleburg, AL, effective immediately. Gerald Terrell and Delmo Payne combined their experience into River Birch in 1997.

Payne said, Since day one, our motto has always been: ‘Q. V. S.’ – quality, value and service. We build a quality house, price it competitively and provide professional service after the sale. All three are equally important to earn business year after year.”

Noting the addition of River Birch as their 37th facility, Keith Holdbrooks, president of the Clayton Home Building Group, said, “We are thrilled to become members of the Hackleburg community. Delmo and Gerald have done an excellent job in creating a solid brand with River Birch Homes and we look to continue the good work they have already started.”

Employing nearly 240 people from the larger Hackleblurg community, River Birch offers single and multi-section manufactured homes, marketing them through nine southeastern states.

The largest producer of manufactured homes in North America , Clayton has over 1,000 Home Centers nationwide. Through its affiliates and family of brands, Clayton builds, sells, finances, leases and insures Clayton-built manufactured and modular homes under 11 brands. ##

(Image credit: River Birch Homes)

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Clayton Paying $50 Million for Chafin

November 2nd, 2015 Comments off

chafin_communities Updating a story MHProNews first posted Oct. 10, 2015 about Clayton Homes’ acquisition of Chafin Homes of Buford, Georgia, it has been disclosed to MHProNews that the price for the deal was $50 million, plus the previously revealed 1,100 developed and undeveloped building lots. According to housingwire, Chafin has been working in the northeast metro area of Atlanta. Builders in some metro areas have stated there are lot shortages, which is driving up the price of homes.

Brothers Eric and Daryl Chafin have been in the construction business since they were teenagers, their website states, and after working into leadership roles for a large Atlanta metro builder, they formed their own company in 1996. They have built 4,500 homes from headquarters in Buford, GA.

The Chafins will remain at the helm of the company, while their 25 employees will be absorbed by Clayton.

This represents another foray into site-built homes for Clayton. As Keith Holdbrooks, president of the Clayton home building group, said earlier, “It means that we are expanding our home offerings to include all types of housing, so we will be answering more lifestyle needs for different types of families.##

(Image credit: Chafin Communities)

matthew-silver-daily-business-news-mhpronews-comArticle submitted by Matthew J. Silver to Daily business News-MHProNews.

Clayton Homes Reaches International Standard for Reducing Waste and Energy Usage

March 12th, 2015 Comments off

iso_org__creidtThe Clayton Homes manufacturing facility in Rutledge, Tennessee has become the first homebuilder among members of the Manufactured Housing Institute (MHI) to receive the ISO 14001 Certification. This achievement is based on reducing waste through the recycling of building materials and lowering energy consumption.

According to Wikipedia, ISO 14001 sets up the criteria for an Environmental Management System (EMS). It does not state requirements for environmental performance, but establishes a framework that an organization can follow to achieve an effective EMS.

The entire Clayton Rutledge building team spent the past seven months implementing these international green standards that resulted in the certification, according to virtualpressoffice, as MHProNews has learned. The first of the company’s 35 facilities to achieve this goal, Clayton intends for all of its plants to meet this standard by 2016.

 The ISO 14001 certification formalizes our commitment to practicing excellence in the stewardship of our resources,” said Marty Bostrom, Director of Environment, Health and Safety at Clayton Homes. “We care about the people who work at our building facilities and our communities. That’s really what this is all about, and that is why we sought out the certification.”

Said Keith Holdbrooks, president of the Clayton Homes Building Group: With everything we’ve done to lower the energy consumption of our homes, it’s a natural extension to take that passion for efficiency and implement it into our building facilities. I am very proud of what we have accomplished.” ##

(Image credit: ISO.org)

matthew-silver-daily-business-news-mhpronews-comArticle submitted by Matthew J Silver to Daily Business News-MHProNews.