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Prosperity Now, Nonprofits Sustain John Oliver’s “Mobile Homes” Video in Their Reports

April 29th, 2019 Comments off

 

ProsperityNowNonprofitsSustainJohnOliversMobileHomesVideoInTheirReportsManufacturedHomeProNews

For those among the manufactured housing industry’s professionals, state association, or investment categories who stated a hope that the John Oliver video would blow over soon, guess again.

 

They’re [pro-MHI state execs] all drinking each other’s bath water with no objectivity left, whatsoever,” said a recent news tip to MHProNews included several messages from other association executives to make that source’s point.  That tipster was one of several that raised concerns about fellow state execs who are in their view engaged in wishful thinking, or worse.

Really? Was that quoted statement an accurate claim? Let’s look.

It will be recalled that MHProNews exclusively reported that Wisconsin Housing Alliance (WHA) Executive Director Amy Bliss said to other state executives: “I am very disappointed in two entities that are supposed to be in favor of manufactured housing.  ROC USA and North Country Cooperative both added this John Oliver junk to their facebook page and ROC USA also tweeted it out as if they were sharing good news. This is such an insult to the people that have chosen manufactured housing to live in.  If there were not investor owned communities, they would have no communities to “convert” to resident owned.  Such a shame.”

In so saying, Bliss was undercutting a member of her own association, and that of the Manufactured Housing Institute (MHI) too.  Was she alone? Hardly.

Jay Hamilton, from the Georgia Manufactured Housing Association (GMHA), chimed in with: “I agree with the ones who commented [in that MHEC executives message thread] about opening up a can of worms [i.e.: if a public reply is made to the John Oliver video]. You would be fanning the fire at this point. MHI responding in advance was the best play you could make and its made. My concern is what we can do as an industry to encourage Frank Rolfe to avoid engaging with reporters.”

MHEC is the acronym for the Manufactured Housing Executives Council, which has historically been open to national and state association leaders.  That means that MHI and MHARR can monitor those communications. Given the size and power disparity between MHI and MHARR, it should go without saying that if someone will kiss someone’s behind in a semi-public forum that is monitored, it is the larger trade group that they tend to bow towards, kneel to, or kiss the proverbial ring.  

 

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MHI, MHARR, MHEC logos, are each the property of their respective association, and are shown here under fair use guidelines.

 

That comment from Hamilton at GMHA reflects the point that other executives similarly made about that same John Oliver  “Mobiles Homes” video thread comments.  But this last example, in fairness, is a bit different.

For balance and accuracy, tips to MHProNews revealed that there was one state level executive that openly took a more nuanced view. “No surprise, other [media] outlets have picked up Oliver’s story. This is what my wife just sent me from “The Hustle”” said Logan Hanes, who is the Director of Education and Industry Advancement at the Kentucky Manufactured Housing Institute (KMHI).

For balance and accuracy, tips to MHProNews revealed that there was one state level executive that openly took a more nuanced view. “No surprise, other [media] outlets have picked up Oliver’s story. This is what my wife just sent me from “The Hustle” said Logan Hanes, who is the Director of Education and Industry Advancement at the Kentucky Manufactured Housing Institute (KMHI).  The Hustle was one of several publications that commented on the John Oliver video, in a typically dark view of various aspects of manufactured housing corporate behavior. That article that Logan forwarded used the feature image below.  It ripped Warren Buffett, Frank Rolfe, Clayton Homes by name. The Hustle ended with the following subheading and three short paragraphs. As we commonly do here on MHProNews, we’ll turn the text placed in quotes in bold and brown to make it pop, but the words are otherwise those of writer Wes Schlagenhauf in the Hustle.

 

TheHustleMObileHomeInvestingHotWarreNBuffettHomeownersGetBurnedMHProNews

Shill-ionaire of the people

Clayton stayed profitable through the financial crisis. In 2015, Clayton grabbed a record $700m in earnings, while foreclosing on over 8k homes.

Buffett has long been viewed as a corporate hero. The more he complains about his secretary having to pay higher income tax than he does, the more people view Big B as some rich do-gooder.

But Clayton homes’ manipulative business model, which Buffett immediately saw dollar signs in, contradicts many of the ideas of fairness for which Buffett is known.”

Thus, the comment by KMHI’s Logan was arguably responsible in the sense that it stated reality, without undercutting others not able to respond for themselves, absent the news tips.

Notice: Those being quoted herein, or others who want to defend them, are hereby invited, if they so wish, to submit an on-the-record the statements in response to this report.  Clearly, our quoting these sources is not intended to endorse their comments, but nor is it intended to undermine what good work they may also do or have done. One must separated the ‘wheat and chaff’ from all people, organizations, and things. That said, MHProNews’ editorially can not discern positive value to the industry in many of the comments exchanged by executives in that John Oliver-related MHEC thread.

But there is more to know…see further below.

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

Who Among the State Executives Were Right On the Oliver Issue?

A short history lesson is timely.  Think back to the Seattle Times report.  First one, then another, in 2018 there was yet another installment on that same theme.  Look at what this Google search this evening revealed.

SeattleTimesCenterforPublicIntegrityClaytonHomesManufacturedHomeMHProNews4292019

 

Tim Williams from 21st Mortgage Corp, ironically, made the right point, in an on-the-record statement made previously to MHProNews.

 

TimWilliams21stMortgageCEOthenMHIChairmanGoodArgumentsRefuteEveryStatisticsRespondEveryStoryPBSDIckErnstDailyBusinessNewsmHPronews

MHI failed to make a public response to that PBS segment. To date, MHProNews is unaware of an public response by MHI to the John Oliver video either. How will it be different? Despite the MHI whispered shares to state executives or others, does MHI want bad news to linger?  Consider Frank Rolfe’s word’s anew.

 

There are those in various segments of manufactured housing or the affordable housing advocacy world’s who find this Oliver satirical hit video against some of the industry’s giants a useful narrative useful for their purposes.  Agree or disagree, its their right, of course.

That means sober and realistic souls in manufactured housing must be able to respond in timely and effective ways. Verbally tossing ROC USA or Frank Rolfe under the bus accomplishes little in practical terms.

MHProNews and MHLivingNews have already provided several public responses.  While some have moaned and groaned about Oliver’s video, what are those moaners – save the sources of the shared tips – actually doing about it?

Those tips quoted above to MHProNews exposed something that association members at the state and national levels needed to see.

 

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MHProNews could provide screen captures of the other emails, but this demonstrates that Bliss and the others sent what was quoted above in that message exchange with MHEC.

 

YouMHProNewsSeemToHaveConceptualIQThatIsMoreImportantThanSpellingAbilityQuote

Many of these quotes are from MHI insiders.

Those association executives may take your dues, and while arguably undermining a person’s or firm’s reputation or interests. If they will do it to ROC USA or Rolfe, what is to keep them from doing that to you or your firm?

Furthermore, given the lessons learned from the report “How Gold Rules” what can the MHEC executives do – if they want to keep their jobs – other than give news tips to us?

It is increasingly clear that there are conflicts of interest involved in trying to point out who benefits and who is harmed by the John Oliver “Mobile Homes” video narrative? ICYMI, or need a refresher, the linked text-image box reveals prior tips from state association executives who are tired of how the MHEC system is manipulated, and how it arguably harms the interests of industry independents.

 

 

That said, Prosperity Now this sent out a statement about their most recent promotion of their use of John Oliver’s video narrative. Keep in mind that Prosperity Now has been getting funding from the Consumer Financial Protection Bureau (CFPB) for some years, among others.

Here’s the key part from the Prosperity Now release today, between the dashed — lines.

 

— start of Prosperity Now release quote —

John Oliver Addresses Manufactured Housing

John Oliver, host of Last Week Tonight on HBO, explained why manufactured homeowners need to be able to use resources within their communities to build their own housing parks by citing research from Doug Ryan, Senior Director of Affordable Housing at Prosperity Now. Watch the Full Segment here. Use Prosperity Now’s Manufactured Housing Toolkit to learn how you can spread awareness and advocate for affordable housing in your community.

 

— end of Prosperity Now release quote —

Note that quoting Prosperity Now is
not to be construed as an endorsement of their position.
Reporting or quoting aren’t an endorsement.

 

MHProNew’s publisher, L. A. ‘Tony’ Kovach sent an Op-Ed to an editor who fact-checked his claims, and then not only ran his letter, but did so in 5 markets, not just one.

 

  Jacksonville

  Gainesville

  Sarasota

  Lakeland

  Winter Haven

 

Those were based upon our initial public facing report on MHLivingNews, linked below.

 

 

Where is MHI’s public response?  Or Clayton Homes?  Frank Rolfe, or any of the other firms who have been negatively mentioned?

Agree or not, count on MHAction, Prosperity Now, ROC USA – among others – to keep beating this drum. Those state executives that aren’t caught in the ‘Gold Rules’ trap need to find ways to fight back for their independent members.

SpencerRoanePentagonPropertiesCreditsPostedDailyBusinessNewsResearchDataReportsMHProNewsIronically, it was Spencer Roane who said last week the following. After taking a backhanded ad hominem swipe at our publisher, he then said this: “The Jacksonville newspaper post is about the need for affordable housing.  Hard to argue w/ that.  The only fact-checking appears to be Kovach’s, and that involves MHI membership and Buffet affiliations.  So what?  Other than sharing the interest of many in the industry about overly aggressive community owners/managers, none of this has anything to do w/ me.”

Roane is reportedly a regular reader, but publicly with his circle, he is not a fan of MHProNews, per sources. That said, it is hard to argue with that Roane and others in the community sector are vexed by “overly aggressive community owners/managers” – which he then distances himself from. While he dismissively says, “So what?” he makes it clear that the “only fact-checking appears to be Kovach’s, and that involves MHI membership and Buffet affiliations.” Call it what it is, a back-handed compliment.

But Roane missed perhaps the most important point.  It is Warren Buffet who via dark money channels has provided funding via the NoVo Foundation and Tides nonprofits to MHAction.

 

After years of fact-checks on irksome issues, MHProNews and MHLivingNews are uniquely positioned to do a useful response and analysis.

In this Oliver video case, it is demonstrably MHI backers who’ve sparked the bad news.  Roane is correct that this is an issue for independent community owners. But it is a key MHI backer – Warren Buffett – who have purportedly helped fund MHAction.

 

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Building that case, one fact after another. Follow the money trail. Ask who benefits? Cui Bono?

Now, MHAction with Prosperity Now and others are fanning the flames of their attacks on manufactured housing’s image – and thus, manufactured housing independents, including Roane and others like him. What will the National Association of Manufactured Housing Community Owners (NAMHCO) or others publicly do in response?

 

CenterForPublicIntegrityFundingTidesFoundationDailyBusinessNewsMHProNews

Ironically, it was Tim Williams at 21st Mortgage who obliquely provided this news tip to MHProNews a while back. CPI teamed up with the Seattle Times to do the original ‘hit’ on Clayton Homes. So there is a pattern that is arguably emerging. Buffett bucks goes to sources such as CPI or MHAction, at times via dark money channels.  Those nonprofits like CPI or MHAction in turn attack ‘black hat’ practices that may indeed include Buffett’s own brands, but  it is done in a way that makes the industry-at-large look like black hats to those who don’t go beyond the surface.  

NovoFoundationWarrenBuffettTidesFoundationFundsMHActionManufacturedHousingIndustryDailyBusinessNewsMHProNews

Similar conclusion to Influence Watch, but this graphic is from Cory Morningstar. Open Secrets makes the point that it is difficult to trace these kinds of contributions, which may explain the disparity between the totals shown.

DarkMoneyBasicsWikipediaOpenSecretsManufacturedHousingIndustryDailyBusinessNewsMHProNews

  • MHI’s leadership has been asked to respond to these allegations previously.  Silence.
  • MHI’s outside attorney has been asked to respond to these documented points, he too is silent.
  • Clayton and 21st, the same ‘nada’ responses.

That silence speaks volumes.

 

Part of a Pattern?

Then consider this in the following context.  This pattern is akin to tax and regulatory barriers, bigger firms can handle those better, per researchers.  Buffett can back whomever he wants to politically.  But what do you call it when Buffett’s backed POTUS Barack Obama – who in turn backed Dodd-Frank and the CFPB. Meanwhile MHI, Clayton and 21st claimed to be working to change a law that POTUS Obama said would be vetoed?

That truth about years wasted pursuing Preserving Access was hiding in plain sight.

 

Aren’t the effects similar?  Can you spell, MHI and Berkshire-brands head-fakes? Say one thing, and do another?

FollowThe MoneyPayMoreAttentionToWhatPeopleDothanwhatTheySaySpySea72MartyLavinYachtManufacturedHousingINdustryProMHProNews

Ask yourself. Do these Marty Lavin dictums apply in this case?

 

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Notice. One can agree with 21st Mortgage CEO and prior MHI Chairman Tim Williams’ presentation, from which the slide above was taken with permission, while still questioning how it came to be that Williams was being intellectually at odds with Berkshire Hathaway Chairman, Warren Buffett. To see all of William’s informative slides, click the graphic above. http://www.MHProNews.com/industry-news/industry-in-focus/is-tim-williams-21st-mortgage-ceo-mhi-chair-at-odds-with-berkshire-hathaway-chairman-warren-buffett

WarrenBuffettMedalofFreedomAwardfromBarackObama2010-UPI-DailyBusinessNewsMHProNews525

Oh, what a tangled web we weave, when first we practice to deceived.” –  Sir Walter Scott.

 

Are the head-fakes and patterns of deceptions becoming more clear?  Do they fit Buffett’s castle and moat metaphor?

 

UnderstandingWarrenBuffettCastleMoatMetaphorsQuotesDailyBusinessNewsMHProNews

Never forget that even during medieval times, castles and their moats were in fact breached.

 

Meanwhile, consolidation in MHVille continues…

 

The Lesson Learned?

At a minimum, more MHI affiliated association executives need to join the Omaha-Knoxville-Arlington resistance,” observed MHProNews publisher, L. A. ‘Tony’ Kovach. “For those that can, why not consider doing what Neal Haney helped lead some associations out of MHI in the last two years?”

NealTHaneyNAMHCOWhyBreakawayfromManfuacturedHousingInstituteMHI

Once the rules of engagement and methods used are better understood, then one can often predict what will follow. 

It isn’t just deception in ‘fighting’ regulations, or evidence of Buffett’s bucks fomenting bad news in MHVille.  It is purportedly also evidenced by diverting lower-cost financing away from retailers and communities too.

MarkWeissDTSQuoteManufacturedHousingAssocRegulatoryReformMHARRDailyBusinessNewsMHproNews

Your thoughts? See the related reports, further below.

That’s tonight’s edition of “News through the lens of manufactured homes, and factory-built housing” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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Related Reports:

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In a series of direct quotes in context, a document from 21st Mortgage signed by Tim Williams, and video recorded comments by Kevin Clayton, these all line up to demonstrate how independent retailers, communities, and producers – among others – where purportedly harmed by action that could be deemed an antitrust violation. Why hasn’t Allen told his readers how that cost them money?

Mobile Home Militia – “Clayton [Homes] Wants Your Cornbread Too” “Join the Revolution” – ‘You Gotta Have Swagger’

Warren Buffett’s Moat, Understanding Manufactured Housing Requires Grasping Strategic Economic Moats

MHARR Calls on New Fannie Mae CEO Hugh Frater to Fully and Properly Implement Federal Law

“Lead, Follow … Or Get Out of The Way”

 

“The Illusion of Motion Versus Real-World Challenges”

 

 

 

 

 

 

Deer Valley Homebuilders Release w/Video Underscores Surprising Clayton Homes, Berkshire Hathaway Connections

April 23rd, 2019 Comments off

 

DeerValleyHomebuildersReleaseVideoUnderscoresSurprisingClaytonHomesBerkshireHathawayConnectionsDailyBusinessNewsMHProNew

Deer Valley Homebuilders (DVLY) has issued a press release that will be featured further below. But their release obliquely spotlighted several issues that could easily make Deer Valley a case study on the ways that Clayton Homes, 21st Mortgage Corporation, and Warren Buffett led Berkshire Hathaway’s ability to influence the manufactured home marketplace.  This report – using sources inside and beyond Deer Valley or the other firms mentioned – will begin to unpack the nature of the challenges faced by every independent of most any kind in the manufactured housing industry today.

 

 

Clayton Homes’ retail division, per sources, has done several million dollars annual business with Deer Valley in recent years.  That gives Clayton Homes insights into the Deer Valley operation that they may not gain as easily in any other way.

Keep in mind that the same is true for other firms that Clayton retail does business with.

As almost any independent retailer can tell you, 21st financing is a ubiquitous reality in manufactured home lending. Because of overall low totals of new manufactured home retail sales volumes – estimated at under $8 billion in 2018 for the entire industry – there are numerous consequences to those relatively low sales levels.

One of several worth noting is that lenders looking for places to do business may quickly look beyond manufactured housing, because there isn’t enough volume today to gain the interest for many larger lending firms.

To underscore that point, look no further than U.S. Bank.

U.S. Bank had a successful and profitable manufactured housing financing program. But U.S. Bank nevertheless still pulled the plug on their lending program in manufactured housing. Why? Their stated reasons noted the combination of factors which included:

  • relatively low total retail sales volumes,
  • regulatory, and other perceived risks.

What money U.S. Bank made in manufactured home lending was not worth those perceived risks and factors, per both published and insider sources associated with their largely shelved national finance program.

Note that the ‘increases’ in total manufactured home sales volumes since they pulled out of the market has not yet been sufficient to tempt U.S. Bank to return to manufactured home lending. These are all sobering signals to thoughtful industry professionals.

These are among the kinds of nuances and minutiae that time-pressured mainstream journalists – along with others commenting on manufactured housing – are likely to be unaware of or easily digest, even if they are getting input from manufactured home industry sources. And what If those journalists take the easy step of calling the Manufactured Housing Institute? Hold that thought for later, below.

Then, there’s the ‘reputation,’ ‘stigma,’ or ‘image’ of the HUD Code manufactured housing industry.

Journalists are people too. Stating the obvious can bring clarity to issues. ‘Reports’ such as Last Week Tonight with John Oliver’s satirical hit video on manufactured housing arguably has an outsized influence on others in media.

Unless a journalist or media outlet is motivated to look more closely, it’s like challenging any mainstream narrative that could well have a strongly differing worldview. How many will have the chutzpah to bring forward a contrarian position – however fact-based – in the face of a media dominated by only a handful of mega-corporate interests?

 

MediaLandscapeRecodeApril2019DailyBusinessNewsMHProNews

 

Frank Rolfe, who with his partners in their operations has sparked numerous controversies of his own before Oliver’s spotlighted video hit, was nevertheless correct about several things with respect to mainstream media reporters. The video clip below and the quotes by Rolfe linked here are just some of the ways that media has been given the wrong impression.

 

 

It is an entirely fair question to ask, how has Rolfe and his partners influenced the media impression of manufactured home communities and the industry at large? Beyond the Oliver video, a sense of that can be had from the video below, which on this date has had over 1.8 million views.

 

 

Publisher L. A. ‘Tony’ Kovach’s column in the Jacksonville newspaper Florida Times Union plus others in the Sunshine state that carried the same linked commentary noted the following common thread.  The problematic firms in Oliver’s misnamed “Mobile Homes” viral video report is the Manufactured Housing Institute (MHI) and Berkshire Hathaway brands in manufactured housing.  A relatively few ‘big boy’ brands and operating principles are creating an outsized negative influence on the impression made in the mainstream media. That same Op-Ed by Tony Kovach also noted the need and value of manufactured homes, and the connection to the also viral “Seattle is Dying” video, which can be accessed in the report linked via the text-image box below.

 

Why is Seattle Dying? Affordable Housing, Misplaced Compassion, and Manufactured Homes

 

It is Warren Buffett led Berkshire’s money that can be traced through so-called ‘dark money’ trails to “Manufactured Housing Action” or MHAction. The ‘white paper’ flashed by Oliver in the video was co-authored and co-branded by MHAction.

 

MHActionPrivateEquityGiantsConvergeManufacturedHomesLastWeekTonightJohnOliverMobileHomesVideoStillMHProNews

You build a case, by laying out the evidence, one fact at a time.

 

Rephrased, Buffett, Berkshire brands, MHI, key MHI members, and MHAction – by a combination of action and inaction – can stoke headwinds that are entirely unforeseen by most independents. Why? As a number of independents have told MHProNews, they are so focused on their day-to-day efforts, that they have little time to ponder such macro issues.

Those that do know, or have begun to grasp the matter, already had a healthy respect born out of fear and necessity for 21st, or the TRU line of homes that Clayton has grabbed serious market share with.

 

ClaytonHomesTunicaShowTRU13.3PercentHUDCodeMarketShareTotalNonBig3Production20PercentClaytonHomesLogoMHProNewsLogo600

 

The Final Place Setting on Today’s DVLY Media Release Table…

In a more normal world, or less manipulated marketplace, home such as Deer Valley’s would be flying off the production lines. Absent the influences of media reports like John Oliver’s “Mobile Homes” video, well informed retail buyers would be lined up to buy appealing yet affordable housing products like theirs. Bear in mind that just 5 years before Buffett pulled the trigger on manufactured housing by acquiring Clayton and other industry brands, manufactured housing was selling 4 times more homes than the industry is today.

 

3ErasMobileHomesManufacturedHomesManufacturedHousingImprovementActEraSkylineChampionShipmentProductionGraphicMHProNews

In 1998, manufactured homes (MH) outsold RVs by some 3 to 2. In 2017, RVs outsold MHs by some 5 to 1. RVs recovered far more quickly from 2008. The facts raise questions. One, is the effectiveness of MHI as the post-production or ‘umbrella’ association in the country. The other question is more sobering. Has Buffett-Berkshire “Moat” strategies kept manufactured home production at historically low levels to allow a few big boy brands to consolidate others at a discounted ‘value’ by MHI insiders?

 

Other brands beyond Deer Valley could be named here, such as Solitaire Homes, which for decades has built and sold HUD Code manufactured homes via their own vertically integrated retail locations.

Why isn’t Solitaire – or any other independent producers – doing significantly more business than they in fact are doing? The vexing answers are found in the items linked from within this report, or in the related reports linked after the byline and notices further below.

The influence of misinformed media and a misguided public on the housing marketplace isn’t just in the U.S. Canadians and Austrians are among those moved by reports about manufactured homes that are coming out of the U.S.A.

It is with this backdrop that one of the following linked 300 word summaries in mainstream media ought to be carefully considered.

 

  Jacksonville

  Gainesville

  Lakeland

  Winter Haven

 

In the light of such overbearing realities, a press release by Deer Valley or anyone else in the industry to mainstream media gets only a passing look by most writers.

That’s more than a shame.

The impact isn’t only on Deer Valley, but on essentially any independent one might name. This post outlines a tragedy in our nation, because millions are seeking the affordable homes that Deer Valley or numerous other independent builders of any price-point HUD Code manufactured homes produce.

 

DeerValleyHomebuildersMossyOakSeriesVideoStillDailyBusinessNewsMHProNews2

Still from DVLY video. Their new video is high quality, and makes a positive portrayal of the target audience and model home toured.

 

Those points noted, here below their appealing new video is the Deer Valley press release.

 

 

Deer Valley Partners with Mossy Oak to Create the First-Ever Nativ Living Manufactured Home

GUIN, Ala., April 19, 2019 /PRNewswire/ — In a world of buzzing smartphones and endless emails, outdoor enthusiasts know that there’s nothing like spending time in nature to take a break from the daily grind. That’s why Deer Valley has partnered with Mossy Oak’s Nativ Living Series to help bring the beauty of nature indoors through the creation of the “Robin’s Nest”: a three bedroom, two bath manufactured home for those whose passion for the outdoors inspires them to bring those elements inside.

Deer Valley Homebuilders partners with Mossy Oak to bring you the Nativ Living Series of homes!

Deer Valley’s affordable, high quality homes and commitment to environmentally-friendly construction practices makes a partnership with Mossy Oak a natural fit,” says Ronnie “Cuz” Strickland, Senior VP at Mossy Oak.

The Robin’s Nest is a 1,920 square foot, first-of-its-kind prefab home which combines Mossy Oak’s signature nature-focused designs with Deer Valley’s top-of-the-line construction, ensuring that homes are built using the highest quality construction materials in a climate-controlled factory facility.

We’re proud to partner with Mossy Oak to create an ideal home for any sportsperson, whether you’re looking for the perfect family retreat or a new deer camp headquarters,” says Joey Aycock, Director of Sales at Deer Valley Homebuilders.

Because your home should be every bit as enjoyable as a day spent in the woods.

Stay tuned for the construction of three variations of the Robin’s Nest, coming soon!
WL-MOIL-7206 – “Robin’s Nest Outdoor Closet”
WL-MONL-7206B – “Robin’s Nest Man Cave”
WL-MONL-8037 – “Robin’s Nest 4 Bedroom”

Deer Valley Homebuilders
Deer Valley Homebuilders is the number one source for quality manufactured homes that are heavy-built to last a lifetime. 

Mossy Oak Nativ Living
Mossy Oak Nativ Living is for those who are drawn to the beauty of nature and whose passion for the outdoors inspires them to bring those elements into their home. Using textures, colors, elements and designs inspired by nature, Mossy Oak Nativ Living offers a variety of products to complement any cabin, home or lodge.

 

 

DeerValleyHomebuildersMossyOakSeriesVideoStillDailyBusinessNewsMHProNews

Another video still from their new production in conjunction with Mossy Oaks.

###

Deer Valley (DVLY) is one of the stocks tracked in our evening manufactured housing market report. Last night’s data is linked here.

 

The Wrap  

A competing trade media site approached our publisher at an event at the Tunica Show in March, 2019. With others in earshot, that competing professional objected to the statements in the graphic that follows below, thinking that they were targeted at their work product. In response, Tony Kovach explained that Clayton Homes, as well as other brands or sites, use 3D visual tours, high-quality videos, and other eye-catching images.

So the comments that follow aren’t a put down of any specific company. Rather, it is an observation that is objectively and demonstrably true. Until the core issues are addressed, the impact of great visuals will sadly be nominal.

There is widely acknowledged affordable housing crisis. Manufactured homes as an industry are underperforming. The shipment data reflects that point.

 

Febuary2019NewHUDCodeManufacturedHousingShipmentData

That begs the question, why?

 

LATonyKovachHenryFordQuotesPrettyPicturesAchieveGoalsDailyBusinessNewsProNews

 

That’s this morning’s episode of manufactured home “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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